{"id":5769,"date":"2026-10-26T08:11:42","date_gmt":"2026-10-26T08:11:42","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5769"},"modified":"2026-10-26T08:17:37","modified_gmt":"2026-10-26T08:17:37","slug":"media-pitching","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/media-pitching\/","title":{"rendered":"Media Pitching: Quy tr\u00ecnh, th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00e1ch li\u00ean h\u1ec7 cho nh\u00e0 b\u00e1o"},"content":{"rendered":"

M\u1ed9t c\u00e2u chuy\u1ec7n t\u1ed1t v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p><\/blockquote>\n

B\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft, m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u mu\u1ed1n c\u00f4ng b\u1ed1 ho\u1eb7c m\u1ed9t g\u00f3c nh\u00ecn v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c b\u00e0n t\u00e1n. B\u01b0\u1edbc ti\u1ebfp theo c\u00f3 v\u1ebb kh\u00e1 r\u00f5 r\u00e0ng: vi\u1ebft email, g\u1eedi cho nh\u00e0 b\u00e1o r\u1ed3i ch\u1edd ph\u1ea3n h\u1ed3i.<\/p>\n

Nh\u01b0ng media pitching kh\u00f4ng ch\u1ec9 b\u1eaft \u0111\u1ea7u t\u1eeb l\u1ea7n b\u1ea5m g\u1eedi \u1ea5y. Trong nh\u1eefng chi\u1ebfn d\u1ecbch PR SEO th\u00e0nh c\u00f4ng nh\u1ea5t, giai \u0111o\u1ea1n tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft th\u01b0\u1eddng gi\u1eef vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh. \u0110\u00f3 l\u00e0 l\u00fac c\u00e2u chuy\u1ec7n c\u00f2n \u0111ang \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, t\u00e0i li\u1ec7u \u0111ang \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb v\u00e0 b\u1ea1n b\u1eaft \u0111\u1ea7u l\u00e0m quen v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn n\u00f3.<\/p>\n

V\u1eady c\u1ea7n l\u00e0m g\u00ec tr\u01b0\u1edbc khi g\u1eedi tin, v\u00e0 ti\u1ebfp t\u1ee5c th\u1ebf n\u00e0o sau khi b\u00e0i b\u00e1o \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n?<\/p>\n

B\u1ea1n c\u00f3 g\u00ec \u0111\u1ec3 g\u00f3p v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n?<\/h2>\n

Media pitching l\u00e0 qu\u00e1 tr\u00ecnh ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e2u chuy\u1ec7n, d\u1eef li\u1ec7u, g\u00f3c nh\u00ecn ho\u1eb7c ngu\u1ed3n th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p cho nh\u00e0 b\u00e1o v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. \u0110i k\u00e8m v\u1edbi \u0111\u1ec1 xu\u1ea5t \u0111\u00f3 l\u00e0 nh\u1eefng t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh b\u00e0i vi\u1ebft.<\/p>\n

Trong PR SEO, m\u1ed7i b\u00e0i \u0111\u01b0\u1ee3c \u0111\u0103ng c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i c\u00f3 li\u00ean k\u1ebft tr\u1ecf v\u1ec1 website, n\u00ean c\u00e1ch ti\u1ebfp c\u1eadn nh\u00e0 b\u00e1o \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3.<\/p>\n

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\"M\u1eabuM\u1ed9t media pitch th\u01b0\u1eddng tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn c\u00e2u chuy\u1ec7n, l\u00fd do ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi nh\u1eadn v\u00e0 nh\u1eefng t\u00e0i li\u1ec7u ho\u1eb7c ngu\u1ed3n th\u00f4ng tin c\u00f3 th\u1ec3 cung c\u1ea5p.<\/p>\n<\/div>\n

C\u00e2u chuy\u1ec7n \u1ea5y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ef1 ki\u1ec7n ho\u1eb7c th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb d\u1eef li\u1ec7u s\u1eb5n c\u00f3, \u0111\u1eb7c bi\u1ec7t khi c\u00e1c s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c chia theo khu v\u1ef1c \u0111\u1ecba l\u00fd. M\u1ed9t d\u1ecbp k\u1ef7 ni\u1ec7m th\u00e0nh l\u1eadp, \u0111i k\u00e8m d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, c\u0169ng t\u1ea1o ra l\u00fd do \u0111\u1ec3 c\u00f4ng b\u1ed1 th\u00f4ng tin.<\/p>\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham gia m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111ang n\u00f3ng b\u1eb1ng g\u00f3c nh\u00ecn c\u1ee7a l\u00e3nh \u0111\u1ea1o. \u0110i\u1ec1u c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i th\u00eam \u0111i\u1ec1u g\u00ec m\u00e0 ng\u01b0\u1eddi kh\u00e1c ch\u01b0a n\u00f3i, v\u00e0 v\u00ec sao doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng trong cu\u1ed9c tr\u00f2 chuy\u1ec7n \u1ea5y.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c vi\u1ebft email th\u1ebf n\u00e0o, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 t\u00e0i li\u1ec7u \u0111\u1ee7 \u0111\u1ec3 nh\u00e0 b\u00e1o s\u1eed d\u1ee5ng.<\/p>\n

L\u00e0m quen t\u1eeb khi c\u00e2u chuy\u1ec7n c\u00f2n \u0111ang ho\u00e0n thi\u1ec7n<\/h2>\n

Pre-pitching l\u00e0 giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb v\u00e0 ti\u1ebfp c\u1eadn nh\u00e0 b\u00e1o tr\u01b0\u1edbc khi tin ch\u00ednh th\u1ee9c ra m\u1eaft. N\u1ebfu ch\u1ec9 b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 v\u00e0o ng\u00e0y c\u00f4ng b\u1ed1, b\u1ea1n s\u1ebd b\u1ecf qua kho\u1ea3ng th\u1eddi gian t\u1ea1o s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u n\u00e0y.<\/p>\n

Trong l\u00fac ho\u00e0n thi\u1ec7n th\u00f4ng c\u00e1o, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c t\u00e0i nguy\u00ean tr\u00ean th\u01b0 m\u1ee5c \u0111\u00e1m m\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng nh\u00e0 b\u00e1o m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi, r\u00e0 so\u00e1t l\u1ecbch \u0111\u1ec1 t\u00e0i c\u1ee7a t\u00f2a so\u1ea1n (forward features) \u0111\u1ec3 t\u00ecm chuy\u00ean m\u1ee5c ph\u00f9 h\u1ee3p v\u00e0 cho ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch bi\u1ebft b\u1ea1n s\u1eafp c\u00f3 th\u00f4ng tin li\u00ean quan.<\/p>\n

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\"Th\u01b0C\u00e1c t\u00e0i nguy\u00ean truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p v\u00e0o m\u1ed9t th\u01b0 m\u1ee5c \u0111\u00e1m m\u00e2y \u0111\u1ec3 nh\u00e0 b\u00e1o truy c\u1eadp nh\u1eefng t\u1ec7p c\u1ea7n thi\u1ebft khi xem x\u00e9t c\u00e2u chuy\u1ec7n.<\/p>\n<\/div>\n

Nh\u1eefng b\u00e0i g\u00f3c nh\u00ecn chuy\u00ean gia (thought leadership) c\u0169ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t s\u1edbm, \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac v\u1edbi tin ch\u00ednh. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c y\u00eau c\u1ea7u t\u00ecm ngu\u1ed3n th\u00f4ng tin t\u1eeb nh\u00e0 b\u00e1o (media requests) gi\u00fap b\u1ea1n bi\u1ebft ai \u0111ang vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 b\u00e1o cho h\u1ecd bi\u1ebft m\u00ecnh s\u1eafp c\u00f3 th\u00eam ch\u1ea5t li\u1ec7u \u0111\u1ec3 \u0111\u00f3ng g\u00f3p.<\/p>\n

Kho\u1ea3ng 3\u20134 ng\u00e0y tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft, ho\u1ea1t \u0111\u1ed9ng media pitching c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng. \u0110\u00e2y c\u0169ng l\u00e0 giai \u0111o\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ch\u1ed1t m\u1ed9t b\u00e0i \u0111\u1ed9c quy\u1ec1n v\u1edbi t\u1edd b\u00e1o l\u1edbn. B\u1ea1n ch\u01b0a c\u1ea7n c\u00f4ng khai m\u1ecdi trang n\u1ed9i dung, nh\u01b0ng c\u00e1c URL ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 ch\u00e8n s\u1eb5n v\u00e0o t\u00e0i li\u1ec7u.<\/p>\n

N\u1ebfu c\u1ea7n nh\u00e0 b\u00e1o gi\u1eef th\u00f4ng tin \u0111\u1ebfn m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng embargo – y\u00eau c\u1ea7u kh\u00f4ng xu\u1ea5t b\u1ea3n tr\u01b0\u1edbc ng\u00e0y \u0111\u00e3 n\u00eau. Tuy nhi\u00ean, embargo kh\u00f4ng b\u1eaft bu\u1ed9c, kh\u00f4ng ph\u1ea3i nh\u00e0 b\u00e1o n\u00e0o c\u0169ng t\u00f4n tr\u1ecdng v\u00e0 c\u0169ng kh\u00f4ng n\u00ean b\u1ecb l\u1ea1m d\u1ee5ng.<\/p>\n

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\"S\u01a1V\u1edbi embargo, th\u00f4ng tin c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u01b0\u1edbc cho nh\u00e0 b\u00e1o nh\u01b0ng g\u1eafn v\u1edbi th\u1eddi \u0111i\u1ec3m d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c ph\u00e9p xu\u1ea5t b\u1ea3n.<\/p>\n<\/div>\n

V\u1edbi nh\u1eefng tin kh\u00f4ng qu\u00e1 n\u00f3ng, m\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 ghi d\u00f2ng m\u00e0u \u0111\u1ecf \u1edf \u0111\u1ea7u t\u00e0i li\u1ec7u, ch\u1eb3ng h\u1ea1n \u201cD\u1ef1 ki\u1ebfn ph\u00e1t h\u00e0nh v\u00e0o ng\u00e0y A ho\u1eb7c B\u201d. C\u00e1ch th\u00f4ng b\u00e1o th\u1eddi \u0111i\u1ec3m d\u1ef1 ki\u1ebfn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1edbi truy\u1ec1n th\u00f4ng \u0111\u00f3n nh\u1eadn t\u1ed1t h\u01a1n.<\/p>\n

Ng\u00e0y n\u00e0o thu\u1eadn l\u1ee3i \u0111\u1ec3 ra m\u1eaft tin?<\/h2>\n

Theo kinh nghi\u1ec7m th\u1ef1c h\u00e0nh, Th\u1ee9 Ba ho\u1eb7c Th\u1ee9 T\u01b0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a tin, v\u00e0 khung n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u ng\u00e0nh. D\u00f9 v\u1eady, b\u1ea1n v\u1eabn c\u1ea7n quan s\u00e1t nh\u1ecbp l\u00e0m vi\u1ec7c c\u1ee7a nh\u1eefng t\u00f2a so\u1ea1n m\u00ecnh mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

Th\u1ee9 Hai th\u01b0\u1eddng l\u00e0 l\u00fac nh\u00e0 b\u00e1o x\u1eed l\u00fd l\u01b0\u1ee3ng tin d\u1ed3n l\u1ea1i t\u1eeb cu\u1ed1i tu\u1ea7n, n\u00ean t\u1ed1t nh\u1ea5t tr\u00e1nh l\u00e0m phi\u1ec1n h\u1ecd v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y. C\u00f2n \u0111\u1ebfn Th\u1ee9 N\u0103m ho\u1eb7c Th\u1ee9 S\u00e1u, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c tin nh\u01b0ng ch\u01b0a k\u1ecbp vi\u1ebft. Khi tu\u1ea7n m\u1edbi b\u1eaft \u0111\u1ea7u, c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n l\u1ea1i d\u1ec5 mang c\u1ea3m gi\u00e1c l\u00e0 tin c\u0169.<\/p>\n

V\u1edbi b\u00e1o chuy\u00ean ng\u00e0nh (trade media), th\u1eddi gian xem x\u00e9t th\u01b0\u1eddng d\u00e0i h\u01a1n, n\u00ean b\u1ea1n c\u1ea7n g\u1eedi th\u00f4ng tin s\u1edbm h\u01a1n.<\/p>\n

\u0110\u1ebfn ng\u00e0y ra m\u1eaft, danh s\u00e1ch b\u00e1o ch\u00ed (press list) c\u0169ng ph\u1ea3i s\u1eb5n s\u00e0ng. B\u1ea1n c\u1ea7n bi\u1ebft s\u1ebd li\u00ean h\u1ec7 v\u1edbi ai v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o, thay v\u00ec l\u00fac \u1ea5y m\u1edbi t\u00ecm ng\u01b0\u1eddi nh\u1eadn. Ph\u1ea7n l\u1edbn nh\u00e0 b\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn qua email, m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 trao \u0111\u1ed5i th\u00eam qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

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\"M\u1eabuPress list gi\u00fap t\u1eadp h\u1ee3p tr\u01b0\u1edbc th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng nh\u00e0 b\u00e1o \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng media pitching kh\u00f4ng ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u00ecm ng\u01b0\u1eddi nh\u1eadn v\u00e0o ng\u00e0y ra m\u1eaft.<\/p>\n<\/div>\n

B\u00e0i \u0111\u1ed9c quy\u1ec1n l\u00ean tr\u01b0\u1edbc, m\u1ea1ng x\u00e3 h\u1ed9i theo sau<\/h2>\n

Khi nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f9ng tham gia, th\u1ee9 t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t \u0111\u1ec3 tr\u00e1nh m\u1ed7i b\u00ean l\u00e0m m\u1ed9t vi\u1ec7c v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. V\u1edbi k\u1ebf ho\u1ea1ch c\u00f3 b\u00e0i \u0111\u1ed9c quy\u1ec1n, quy tr\u00ecnh n\u00ean di\u1ec5n ra nh\u01b0 sau:<\/p>\n

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  • B\u00e0i \u0111\u1ed9c quy\u1ec1n l\u00ean s\u00f3ng:<\/strong> \u0110\u00e2y l\u00e0 b\u00e0i tr\u00ean t\u1edd b\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p th\u00f4ng tin tr\u01b0\u1edbc.<\/li>\n
  • N\u1ed9i dung tr\u00ean website \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n:<\/strong> Ngay khi b\u00e0i \u0111\u1ed9c quy\u1ec1n xu\u1ea5t hi\u1ec7n, \u0111\u0103ng b\u00e0i blog ho\u1eb7c n\u1ed9i dung trong trung t\u00e2m b\u00e1o ch\u00ed c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
  • C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c g\u1eedi r\u1ed9ng h\u01a1n:<\/strong> Ti\u1ebfp t\u1ee5c media pitching \u0111\u1ebfn nh\u1eefng nh\u00e0 b\u00e1o ch\u01b0a \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o tr\u01b0\u1edbc, qua email v\u00e0 \u0111i\u1ec7n tho\u1ea1i, k\u00e8m \u0111\u1ea7y \u0111\u1ee7 t\u00e0i li\u1ec7u.<\/li>\n
  • M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 email marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai:<\/strong> Th\u1ef1c hi\u1ec7n sau khi c\u00e1c b\u00e0i \u0111\u1ed9c quy\u1ec1n \u0111\u00e3 l\u00ean s\u00f3ng.<\/li>\n<\/ul>\n

    Vi\u1ec7c \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u01b0\u1edbc c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t l\u00f2ng nh\u00e0 b\u00e1o \u0111\u00e3 d\u00e0nh quy\u1ec1n \u01b0u ti\u00ean cho c\u00e2u chuy\u1ec7n. B\u1edfi v\u1eady, th\u1eddi \u0111i\u1ec3m b\u00e0i \u0111\u1ed9c quy\u1ec1n xu\u1ea5t hi\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c b\u1ed9 ph\u1eadn n\u1eafm r\u00f5 tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1.<\/p>\n

    M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ph\u1ea7n \u0111\u1ed9c quy\u1ec1n<\/h3>\n

    Multiple exclusives l\u00e0 c\u00e1ch chia c\u00e2u chuy\u1ec7n th\u00e0nh nhi\u1ec1u ph\u1ea7n, \u0111\u1ec3 m\u1ed7i t\u00f2a so\u1ea1n c\u00f3 m\u1ed9t ph\u1ea7n \u0111\u1ed9c quy\u1ec1n ri\u00eang. C\u00f3 th\u1ec3 h\u00ecnh dung nh\u01b0 c\u1eaft m\u1ed9t chi\u1ebfc b\u00e1nh th\u00e0nh nhi\u1ec1u l\u00e1t: m\u1ed7i b\u00ean nh\u1eadn m\u1ed9t l\u00e1t d\u00e0nh cho m\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ee9a c\u1ea3 chi\u1ebfc b\u00e1nh.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 chia theo khu v\u1ef1c \u0111\u1ecba l\u00fd. Ch\u1eb3ng h\u1ea1n, n\u1ebfu c\u00f3 b\u1ed9 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng theo \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh ri\u00eang ph\u1ea7n d\u1eef li\u1ec7u H\u00e0 N\u1ed9i cho m\u1ed9t \u1ea5n ph\u1ea9m v\u00e0 ph\u1ea7n TP.HCM cho m\u1ed9t \u1ea5n ph\u1ea9m kh\u00e1c.<\/p>\n

    M\u1ed9t c\u00e1ch chia kh\u00e1c l\u00e0 theo h\u00ecnh th\u1ee9c n\u1ed9i dung: m\u1ed9t b\u00ean nh\u1eadn cu\u1ed9c ph\u1ecfng v\u1ea5n video, b\u00ean c\u00f2n l\u1ea1i c\u00f3 b\u1ed9 \u1ea3nh \u0111\u1ed9c quy\u1ec1n.<\/p>\n

    \n

    \"Nh\u00e0M\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n ri\u00eang l\u00e0 v\u00ed d\u1ee5 v\u1ec1 t\u00e0i nguy\u00ean c\u00f3 th\u1ec3 d\u00e0nh cho m\u1ed9t t\u00f2a so\u1ea1n trong k\u1ebf ho\u1ea1ch multiple exclusives.<\/p>\n<\/div>\n

    \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 n\u00f3i r\u00f5 v\u1edbi t\u1eebng nh\u00e0 b\u00e1o ph\u1ea7n n\u00e0o ch\u1ec9 d\u00e0nh cho h\u1ecd. S\u1ef1 minh b\u1ea1ch gi\u00fap gi\u1eef uy t\u00edn v\u00e0 tr\u00e1nh vi\u1ec7c ng\u01b0\u1eddi nh\u1eadn hi\u1ec3u r\u1eb1ng m\u00ecnh c\u00f3 \u0111\u1ed9c quy\u1ec1n to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n.<\/p>\n

    B\u00e0i blog tr\u1edf th\u00e0nh n\u01a1i \u0111\u1ec3 c\u00e1c b\u00e0i b\u00e1o tr\u1ecf v\u1ec1<\/h2>\n

    Trong c\u00e1ch tri\u1ec3n khai n\u00e0y, b\u00e0i blog tr\u00ean website \u0111\u00f3ng vai tr\u00f2 n\u1ed9i dung neo (anchor content) \u0111\u1ec3 c\u00e1c b\u00e0i b\u00e1o li\u00ean k\u1ebft v\u1ec1. Ba \u0111\u1ecba ch\u1ec9 b\u1ea1n n\u00ean h\u01b0\u1edbng t\u1edbi khi x\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 trang ch\u1ee7, trang About Us v\u00e0 trang ti\u1ec3u s\u1eed ng\u01b0\u1eddi ph\u00e1t ng\u00f4n.<\/p>\n

    \n

    \"InfographicBacklink t\u1eeb b\u00e0i b\u00e1o c\u00f3 th\u1ec3 d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1ec1 nh\u1eefng n\u1ed9i dung li\u00ean quan tr\u00ean website c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/div>\n

    B\u00e0i blog c\u0169ng gi\u00fap t\u1eadp h\u1ee3p c\u00e2u chuy\u1ec7n \u1edf m\u1ed9t n\u01a1i \u0111\u1ec3 nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 tham kh\u1ea3o. Hai tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y c\u00e1ch n\u1ed9i dung tr\u00ean website ph\u1ed1i h\u1ee3p v\u1edbi media pitching \u0111\u1ed9c quy\u1ec1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng r\u1ed9ng h\u01a1n.<\/p>\n

    Tham gia cu\u1ed9c tranh lu\u1eadn quanh Apple Music<\/h3>\n

    Khi Apple Music ra m\u1eaft, nhi\u1ec1u \u00fd ki\u1ebfn ph\u1ea3n \u0111\u1ed1i vi\u1ec7c kh\u00f4ng tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n cho ngh\u1ec7 s\u0129 trong th\u1eddi gian d\u00f9ng th\u1eed \u0111\u00e3 xu\u1ea5t hi\u1ec7n, trong \u0111\u00f3 c\u00f3 ph\u1ea3n \u1ee9ng m\u1ea1nh t\u1eeb Taylor Swift. L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u1ec1 Apple Music c\u0169ng t\u0103ng v\u1ecdt.<\/p>\n

    \n

    \"TimApple Music tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 ng\u00e0nh \u00e2m nh\u1ea1c quan t\u00e2m m\u1ea1nh v\u00e0o th\u1eddi \u0111i\u1ec3m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n<\/div>\n

    \n

    \"\u1ea2nhB\u00e0i vi\u1ebft \u201cTo Apple, Love Taylor\u201d l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea3n \u1ee9ng n\u1ed5i b\u1eadt xoay quanh ch\u00ednh s\u00e1ch c\u1ee7a Apple Music khi d\u1ecbch v\u1ee5 chu\u1ea9n b\u1ecb ra m\u1eaft.<\/p>\n<\/div>\n

    M\u1ed9t c\u00f4ng ty \u00e2m nh\u1ea1c nh\u1eadn ra \u0111\u00e2y l\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u1ecd n\u00ean tham gia. \u0110\u1ed9i ng\u0169 ph\u1ecfng v\u1ea5n nhanh CEO, vi\u1ebft th\u00e0nh b\u00e0i blog v\u1ec1 g\u00f3c nh\u00ecn c\u1ee7a \u00f4ng r\u1ed3i \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed9c quy\u1ec1n cho m\u1ed9t \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u00e2m nh\u1ea1c.<\/p>\n

    Ngay khi b\u00e0i \u0111\u1ed9c quy\u1ec1n l\u00ean s\u00f3ng, h\u1ecd \u0111\u0103ng blog tr\u00ean website v\u00e0 g\u1eedi b\u1ea3n tin ng\u1eafn (media alert) \u0111\u1ebfn c\u00e1c t\u1edd b\u00e1o kh\u00e1c. Nh\u00e0 b\u00e1o c\u00f3 s\u1eb5n b\u00e0i blog, trang About Us \u0111\u1ec3 hi\u1ec3u v\u00ec sao doanh nghi\u1ec7p c\u00f3 ti\u1ebfng n\u00f3i trong ch\u1ee7 \u0111\u1ec1 n\u00e0y, c\u00f9ng ti\u1ec3u s\u1eed CEO v\u00e0 \u1ea3nh ch\u00e2n dung.<\/p>\n

    C\u00e2u chuy\u1ec7n sau \u0111\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean The New York Times, Forbes, The Guardian, Wired, Music Ally v\u00e0 Hypebot.<\/p>\n

    Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u1ed9i ng\u0169 ch\u1ecdn m\u1ed9t b\u00e0i blog v\u00ec c\u1ea7n t\u1ed1c \u0111\u1ed9. M\u1ed9t b\u1ea3n ph\u00e2n t\u00edch chi ti\u1ebft s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n, trong khi cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111ang di\u1ec5n ra.<\/p>\n

    D\u00f9ng l\u1ea1i quy tr\u00ecnh cho d\u1ecbp k\u1ef7 ni\u1ec7m 6 n\u0103m<\/h3>\n

    C\u0169ng c\u00f4ng ty \u00e2m nh\u1ea1c \u1ea5y \u0111\u00e3 \u00e1p d\u1ee5ng l\u1ea1i quy tr\u00ecnh khi k\u1ef7 ni\u1ec7m 6 n\u0103m th\u00e0nh l\u1eadp. H\u1ecd chu\u1ea9n b\u1ecb b\u00e0i blog c\u00f3 s\u1ed1 li\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh, cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n cho Sky News, r\u1ed3i \u0111\u0103ng blog khi b\u00e0i \u0111\u1ed9c quy\u1ec1n l\u00ean s\u00f3ng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng media pitching sang c\u00e1c k\u00eanh c\u00f2n l\u1ea1i.<\/p>\n

    C\u00e2u chuy\u1ec7n xu\u1ea5t hi\u1ec7n tr\u00ean Sky News, Indie Band Hub, Maxi Music v\u00e0 nhi\u1ec1u di\u1ec5n \u0111\u00e0n \u00e2m nh\u1ea1c. G\u1ea7n nh\u01b0 b\u00e0i n\u00e0o c\u0169ng c\u00f3 3 li\u00ean k\u1ebft ri\u00eang bi\u1ec7t tr\u1ecf v\u1ec1 website, trong \u0111\u00f3 c\u00f3 t\u00ean CEO d\u1eabn \u0111\u1ebfn ti\u1ec3u s\u1eed v\u00e0 li\u00ean k\u1ebft v\u1ec1 trang ch\u1ee7.<\/p>\n

    \u0110\u1ed9i ng\u0169 \u01b0\u1edbc t\u00ednh l\u1ea7n tri\u1ec3n khai th\u1ee9 hai ti\u1ebft ki\u1ec7m kho\u1ea3ng 80% c\u00f4ng s\u1ee9c so v\u1edbi l\u1ea7n \u0111\u1ea7u, b\u1edfi c\u00e1c b\u1ed9 ph\u1eadn \u0111\u00e3 bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec v\u00e0 v\u00e0o l\u00fac n\u00e0o.<\/p>\n

    Con s\u1ed1 n\u00e0y ch\u1ec9 ph\u1ea3n \u00e1nh tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 \u1ea5y. Tuy nhi\u00ean, n\u00f3 cho th\u1ea5y v\u00ec sao l\u1ea7n \u0111\u1ea7u \u00e1p d\u1ee5ng m\u1ed9t quy tr\u00ecnh th\u01b0\u1eddng n\u1eb7ng h\u01a1n: khi c\u00e1c b\u01b0\u1edbc ph\u1ed1i h\u1ee3p \u0111\u00e3 quen thu\u1ed9c, nh\u1eefng l\u1ea7n th\u1ef1c hi\u1ec7n sau c\u00f3 th\u1ec3 nh\u1eb9 \u0111i \u0111\u00e1ng k\u1ec3.<\/p>\n

    Email media pitching chuy\u00ean nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 g\u1ea7n g\u0169i<\/h2>\n

    Kh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch vi\u1ebft email media pitching ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. B\u1ea1n c\u00f3 th\u1ec3 m\u1edf \u0111\u1ea7u th\u00e2n thi\u1ec7n ho\u1eb7c trang tr\u1ecdng, mi\u1ec5n \u0111\u00f3 l\u00e0 phong c\u00e1ch t\u1ef1 nhi\u00ean c\u1ee7a m\u00ecnh, r\u1ed3i \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1.<\/p>\n

    Email c\u1ea7n ng\u1eafn g\u1ecdn, kh\u00f4ng th\u1eeba th\u00f4ng tin nh\u01b0ng v\u1eabn \u0111\u1ee7 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 nh\u00e0 b\u00e1o tin t\u01b0\u1edfng v\u00e0o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a n\u1ed9i dung. M\u1ed9t khung g\u1ed3m 7 ph\u1ea7n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp:<\/p>\n

      \n
    • L\u1eddi ch\u00e0o:<\/strong> M\u1edf \u0111\u1ea7u t\u1ef1 nhi\u00ean, th\u00e2n thi\u1ec7n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch giao ti\u1ebfp c\u1ee7a b\u1ea1n.<\/li>\n
    • L\u00fd do li\u00ean h\u1ec7:<\/strong> N\u00f3i ngay b\u1ea1n c\u00f3 g\u00ec v\u00e0 v\u00ec sao c\u00e2u chuy\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi nh\u00e0 b\u00e1o ho\u1eb7c \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd.<\/li>\n
    • B\u1ed1i c\u1ea3nh:<\/strong> Gi\u1edbi thi\u1ec7u ng\u1eafn v\u1ec1 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n.<\/li>\n
    • N\u1ed9i dung cung c\u1ea5p:<\/strong> Tr\u00edch d\u1eabn, d\u1eef li\u1ec7u, tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf, h\u00ecnh \u1ea3nh ho\u1eb7c b\u00e0i g\u00f3c nh\u00ecn chuy\u00ean gia.<\/li>\n
    • Th\u00f4ng tin b\u1ed5 sung:<\/strong> Li\u00ean k\u1ebft \u0111\u1ebfn ti\u1ec3u s\u1eed ng\u01b0\u1eddi ph\u00e1t ng\u00f4n v\u00e0 ph\u1ea7n gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p.<\/li>\n
    • \u0110\u1ec1 ngh\u1ecb h\u1ed7 tr\u1ee3 th\u00eam:<\/strong> Cho nh\u00e0 b\u00e1o bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 li\u00ean h\u1ec7 b\u1eb1ng c\u00e1ch n\u00e0o n\u1ebfu c\u1ea7n th\u00eam th\u00f4ng tin.<\/li>\n
    • L\u1eddi ch\u00e0o k\u1ebft:<\/strong> Kh\u00e9p l\u1ea1i email m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n.<\/li>\n<\/ul>\n
      \n

      \"M\u1eabuC\u1ea5u tr\u00fac email media pitching n\u00ean gi\u00fap nh\u00e0 b\u00e1o nhanh ch\u00f3ng nh\u1eadn ra l\u00fd do li\u00ean h\u1ec7, gi\u00e1 tr\u1ecb c\u1ee7a c\u00e2u chuy\u1ec7n v\u00e0 nh\u1eefng t\u00e0i nguy\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n<\/div>\n

      M\u1ed9t m\u1eb9o nh\u1ecf l\u00e0 t\u00ecm \u1ea3nh \u0111\u1ea1i di\u1ec7n c\u1ee7a nh\u00e0 b\u00e1o, ch\u1eb3ng h\u1ea1n tr\u00ean h\u1ed3 s\u01a1 X\/Twitter, r\u1ed3i nh\u00ecn v\u00e0o \u0111\u00f3 khi vi\u1ebft. Vi\u1ec7c n\u00e0y nh\u1eafc b\u1ea1n r\u1eb1ng ng\u01b0\u1eddi nh\u1eadn l\u00e0 m\u1ed9t con ng\u01b0\u1eddi th\u1eadt, gi\u00fap email c\u00f3 th\u00eam s\u1ef1 \u1ea5m \u00e1p.<\/p>\n

      B\u1ea1n c\u0169ng n\u00ean xem website c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, n\u01a1i c\u00f3 th\u1ec3 ghi r\u00f5 c\u00e1ch h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ec1 xu\u1ea5t. N\u1ebfu c\u00f3 h\u01b0\u1edbng d\u1eabn, h\u00e3y l\u00e0m \u0111\u00fang v\u00e0 cho h\u1ecd bi\u1ebft b\u1ea1n \u0111\u00e3 \u0111\u1ecdc. Vi\u1ec7c th\u1ec3 hi\u1ec7n r\u1eb1ng m\u00ecnh \u0111\u00e3 t\u00ecm hi\u1ec3u ng\u01b0\u1eddi nh\u1eadn th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00e0 b\u00e1o \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

      Khi n\u00e0o n\u00ean chuy\u1ec3n t\u1eeb email sang \u0111i\u1ec7n tho\u1ea1i?<\/h2>\n

      Ch\u1ec9 n\u00ean g\u1ecdi sau khi \u0111\u00e3 g\u1eedi email v\u00e0 d\u00e0nh cho nh\u00e0 b\u00e1o m\u1ed9t kho\u1ea3ng th\u1eddi gian h\u1ee3p l\u00fd \u0111\u1ec3 xem. Bi\u00ean t\u1eadp vi\u00ean th\u01b0\u1eddng h\u1ecdp giao ban v\u00e0o bu\u1ed5i s\u00e1ng, n\u00ean tr\u00e1nh g\u1ecdi trong khung gi\u1edd n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi l\u1ec5 t\u00e2n t\u00f2a so\u1ea1n xem nh\u00e0 b\u00e1o th\u01b0\u1eddng thu\u1eadn ti\u1ec7n nghe m\u00e1y v\u00e0o l\u00fac n\u00e0o.<\/p>\n

      \n

      \"Nh\u00e0Cu\u1ed9c g\u1ecdi follow-up c\u1ea7n t\u00f4n tr\u1ecdng nh\u1ecbp l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e0 b\u00e1o v\u00e0 n\u00ean di\u1ec5n ra sau khi email \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn c\u00f3 b\u1ed1i c\u1ea3nh tr\u01b0\u1edbc.<\/p>\n<\/div>\n

      Khi b\u1eaft \u0111\u1ea7u cu\u1ed9c g\u1ecdi, h\u00e3y ch\u00e0o h\u1ecfi v\u00e0 nh\u1eafc ngay \u0111\u1ebfn email \u0111\u00e3 g\u1eedi. Sau \u0111\u00f3, h\u1ecfi h\u1ecd c\u00f3 ti\u1ec7n nghe kh\u00f4ng v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n

      Vi\u1ec7c cho th\u1ea5y b\u1ea1n \u0111\u00e3 \u0111\u1ecdc nh\u1eefng b\u00e0i g\u1ea7n \u0111\u00e2y c\u1ee7a h\u1ecd c\u0169ng gi\u00fap cu\u1ed9c trao \u0111\u1ed5i c\u00f3 b\u1ed1i c\u1ea3nh r\u00f5 r\u00e0ng h\u01a1n. Nh\u01b0ng cu\u1ed9c g\u1ecdi c\u1ea7n c\u00f3 th\u00eam th\u00f4ng tin m\u1edbi ch\u01b0a xu\u1ea5t hi\u1ec7n trong email, thay v\u00ec ch\u1ec9 \u0111\u1ecdc l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 g\u1eedi.<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u gi\u00e1 tr\u1ecb n\u1ed5i b\u1eadt c\u1ee7a c\u00e2u chuy\u1ec7n, \u0111\u1ed3ng th\u1eddi linh ho\u1ea1t theo g\u00f3c m\u00e0 nh\u00e0 b\u00e1o mu\u1ed1n khai th\u00e1c. Nh\u01b0 v\u1eady, cu\u1ed9c trao \u0111\u1ed5i c\u00f3 th\u00eam n\u1ed9i dung \u0111\u1ec3 ph\u00e1t tri\u1ec3n, thay v\u00ec ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c nh\u1eafc h\u1ecd m\u1edf email.<\/p>\n

      Sau ng\u00e0y ra m\u1eaft, c\u00e2u chuy\u1ec7n v\u1eabn c\u00f3 th\u1ec3 \u0111i ti\u1ebfp<\/h2>\n

      M\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n b\u1ed5 sung, th\u00f4ng tin m\u1edbi ho\u1eb7c d\u1eef li\u1ec7u m\u1edbi \u0111\u1ec1u l\u00e0 l\u00fd do h\u1eefu \u00edch \u0111\u1ec3 li\u00ean h\u1ec7 l\u1ea1i (follow-up). Nh\u1eefng \u0111i\u1ec1u n\u00e0y mang l\u1ea1i gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng h\u01a1n vi\u1ec7c ch\u1ec9 h\u1ecfi \u201cAnh\/ch\u1ecb \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c tin ch\u01b0a?\u201d ho\u1eb7c \u201cKhi n\u00e0o m\u00ecnh \u0111\u0103ng b\u00e0i?\u201d.<\/p>\n

      Sau khi tin \u0111\u00e3 l\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u01b0a c\u00e2u chuy\u1ec7n v\u00e0o l\u1ecbch \u0111\u1ec1 t\u00e0i c\u1ee7a t\u00f2a so\u1ea1n v\u00e0 c\u00e1c b\u00e0i g\u00f3c nh\u00ecn chuy\u00ean gia. M\u1ee5c ti\u00eau l\u00e0 khai th\u00e1c h\u1ebft nh\u1eefng g\u00ec c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 mang l\u1ea1i tr\u01b0\u1edbc khi chuy\u1ec3n sang m\u1ed9t n\u1ed9i dung m\u1edbi.<\/p>\n

      D\u00f9 chu\u1ea9n b\u1ecb k\u1ef9, k\u1ebft qu\u1ea3 media pitching v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u00e2u chuy\u1ec7n, m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u00f2a so\u1ea1n v\u00e0 b\u1ed1i c\u1ea3nh tin t\u1ee9c t\u1ea1i th\u1eddi \u0111i\u1ec3m g\u1eedi. Nh\u1eefng h\u01b0\u1edbng d\u1eabn n\u00e0y l\u00e0 c\u00e1ch tri\u1ec3n khai \u0111\u1ec3 tham kh\u1ea3o, kh\u00f4ng ph\u1ea3i cam k\u1ebft v\u1ec1 s\u1ed1 b\u00e0i \u0111\u0103ng hay backlink.<\/p>\n

      V\u1edbi c\u00e2u chuy\u1ec7n ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t l\u1ecbch g\u1ed3m 4 m\u1ed1c: chu\u1ea9n b\u1ecb tr\u01b0\u1edbc ra m\u1eaft, media pitching tr\u01b0\u1edbc v\u00e0i ng\u00e0y, ng\u00e0y ra m\u1eaft v\u00e0 theo d\u00f5i sau \u0111\u00f3. C\u00f9ng v\u1edbi l\u1ecbch n\u00e0y, h\u00e3y chu\u1ea9n b\u1ecb b\u00e0i blog l\u00e0m n\u1ed9i dung neo v\u00e0 email theo khung 7 ph\u1ea7n tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u li\u00ean h\u1ec7.<\/p>\n","protected":false},"excerpt":{"rendered":"

      M\u1ed9t c\u00e2u chuy\u1ec7n t\u1ed1t v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. B\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft, m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u mu\u1ed1n c\u00f4ng b\u1ed1 ho\u1eb7c m\u1ed9t g\u00f3c nh\u00ecn v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c b\u00e0n t\u00e1n. B\u01b0\u1edbc ti\u1ebfp theo c\u00f3 v\u1ebb kh\u00e1 r\u00f5 r\u00e0ng: vi\u1ebft email, […]<\/p>\n","protected":false},"author":1,"featured_media":5712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[59],"class_list":["post-5769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-off-page-seo","tag-pr-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5769"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5769\/revisions"}],"predecessor-version":[{"id":5778,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5769\/revisions\/5778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5712"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}