{"id":5758,"date":"2026-10-26T04:21:06","date_gmt":"2026-10-26T04:21:06","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5758"},"modified":"2026-10-26T04:22:09","modified_gmt":"2026-10-26T04:22:09","slug":"press-materials","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/press-materials\/","title":{"rendered":"Press Materials &#8211; L\u00e0m sao \u0111\u1ec3 nh\u00e0 b\u00e1o d\u1ec5 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n h\u01a1n?"},"content":{"rendered":"<blockquote><p>M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn, nh\u01b0ng nh\u00e0 b\u00e1o v\u1eabn c\u1ea7n \u0111\u1ee7 th\u00f4ng tin, h\u00ecnh \u1ea3nh v\u00e0 ngu\u1ed3n tr\u00edch d\u1eabn \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh b\u00e0i vi\u1ebft.<\/p><\/blockquote>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n g\u1eedi cho nh\u00e0 b\u00e1o m\u1ed9t email gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. N\u1ed9i dung \u0111\u00e3 c\u00f3, nh\u01b0ng \u1ea3nh n\u1eb1m \u1edf m\u1ed9t n\u01a1i kh\u00e1c, ti\u1ec3u s\u1eed ng\u01b0\u1eddi ph\u00e1t ng\u00f4n ch\u01b0a chu\u1ea9n b\u1ecb, c\u00f2n nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec ph\u1ea3i t\u00ecm l\u1ea1i. \u0110\u1ec3 vi\u1ebft b\u00e0i, ng\u01b0\u1eddi nh\u1eadn c\u1ea7n h\u1ecfi th\u00eam t\u1eebng th\u1ee9, ho\u1eb7c t\u1ef1 \u0111i t\u00ecm nh\u1eefng ph\u1ea7n c\u00f2n thi\u1ebfu.<\/p>\n<p>Nh\u1eefng vi\u1ec7c n\u00e0y ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u1ed9t b\u1ed9 press materials \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft. Thay v\u00ec ch\u1ec9 g\u1eedi \u00fd t\u01b0\u1edfng r\u1ed3i ch\u1edd nh\u00e0 b\u00e1o xoay x\u1edf, b\u1ea1n cung c\u1ea5p c\u00e1c t\u00e0i nguy\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngay.<\/p>\n<p>V\u1eady c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec, g\u1eedi ch\u00fang b\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 \u0111\u01b0a y\u1ebfu t\u1ed1 SEO v\u00e0o \u0111\u00e2u \u0111\u1ec3 t\u00e0i li\u1ec7u v\u1eabn d\u1ec5 \u0111\u1ecdc?<\/p>\n<h2>Press Materials l\u00e0 g\u00ec?<\/h2>\n<p>Press Materials, hay t\u00e0i nguy\u00ean b\u00e1o ch\u00ed, l\u00e0 b\u1ed9 t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb \u0111\u1ec3 nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 doanh nghi\u1ec7p m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ef1 t\u00ecm th\u00eam c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft. B\u1ed9 t\u00e0i li\u1ec7u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 press kit, \u0111i k\u00e8m th\u00f4ng c\u00e1o b\u00e1o ch\u00ed (press release) ho\u1eb7c b\u1ea3n tin ng\u1eafn media alert \u0111\u1ec3 chuy\u1ec3n t\u1ea3i tin t\u1ee9c.<\/p>\n<p>V\u1edbi m\u1ed7i c\u00e2u chuy\u1ec7n quan tr\u1ecdng, press kit n\u00ean c\u00f3:<\/p>\n<ul>\n<li><strong>Th\u00f4ng tin v\u1ec1 c\u00e2u chuy\u1ec7n:<\/strong> N\u1ed9i dung li\u00ean quan \u0111\u1ebfn tin doanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a.<\/li>\n<li><strong>C\u00e1c b\u00e0i ph\u1ecfng v\u1ea5n:<\/strong> Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi ph\u00e1t ng\u00f4n ho\u1eb7c kh\u00e1ch h\u00e0ng, \u0111\u1ec3 nh\u00e0 b\u00e1o c\u00f3 th\u00eam th\u00f4ng tin v\u00e0 tr\u00edch d\u1eabn.<\/li>\n<li><strong>H\u00ecnh \u1ea3nh:<\/strong> Chu\u1ea9n b\u1ecb c\u1ea3 b\u1ea3n \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao v\u00e0 th\u1ea5p, gi\u00fap ng\u01b0\u1eddi nh\u1eadn ch\u1ecdn phi\u00ean b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u s\u1eed d\u1ee5ng.<\/li>\n<li><strong>\u1ea2nh ch\u00e2n dung v\u00e0 ti\u1ec3u s\u1eed:<\/strong> D\u00e0nh cho nh\u1eefng nh\u00e2n s\u1ef1 xu\u1ea5t hi\u1ec7n trong c\u00e2u chuy\u1ec7n.<\/li>\n<li><strong>Ph\u1ea7n gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p:<\/strong> M\u1ed9t \u0111o\u1ea1n gi\u1edbi thi\u1ec7u chu\u1ea9n, c\u00f2n g\u1ecdi l\u00e0 boilerplate, ho\u1eb7c \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn trang About Us.<\/li>\n<\/ul>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/luminaid_ex.jpg\" alt=\"Press kit c\u1ee7a LuminAID v\u1edbi c\u00e1c th\u01b0 m\u1ee5c \u1ea3nh nh\u00e0 s\u00e1ng l\u1eadp, \u1ea3nh s\u1ea3n ph\u1ea9m, logo v\u00e0 c\u00e1c t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p\" \/>M\u1ed9t press kit c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p \u1ea3nh s\u1ea3n ph\u1ea9m, \u1ea3nh nh\u00e2n s\u1ef1, logo, ti\u1ec3u s\u1eed v\u00e0 t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u v\u00e0o c\u00f9ng m\u1ed9t n\u01a1i \u0111\u1ec3 nh\u00e0 b\u00e1o d\u1ec5 t\u00ecm v\u00e0 s\u1eed d\u1ee5ng.<\/p>\n<\/div>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, m\u1ee5c ti\u00eau l\u00e0 gi\u00fap nh\u00e0 b\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ee7 nh\u1eefng th\u1ee9 c\u1ea7n d\u00f9ng \u0111\u1ec3 l\u00ean b\u00e0i. H\u1ecd kh\u00f4ng ph\u1ea3i t\u00ecm th\u00eam ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n, h\u1ecfi l\u1ea1i \u1ea3nh hay \u0111i ki\u1ebfm m\u1ed9t \u0111o\u1ea1n tr\u00edch d\u1eabn cho c\u00e2u chuy\u1ec7n.<\/p>\n<h2>\u0110i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t c\u00e2u chuy\u1ec7n d\u1ec5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng?<\/h2>\n<p>C\u00f3 \u0111\u1ee7 t\u00e0i li\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n. \u0110\u1ec3 hi\u1ec3u nh\u00e0 b\u00e1o c\u1ea7n g\u00ec trong nh\u1eefng t\u00e0i li\u1ec7u \u1ea5y, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1ch c\u00e2u chuy\u1ec7n th\u00e0nh 3 m\u1ea3nh gh\u00e9p: m\u1ed9t h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng, m\u1ed9t ti\u00eau \u0111\u1ec1 g\u1ecdn v\u00e0 m\u1ed9t gi\u1ecdng n\u00f3i th\u1ee9 ba.<\/p>\n<p>\u0110\u1ea7u ti\u00ean l\u00e0 h\u00ecnh \u1ea3nh. Kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng \u201c\u0103n \u1ea3nh\u201d s\u1eb5n, nh\u01b0ng doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh h\u00ecnh \u1ea3nh ch\u00ednh, \u1ea3nh ch\u00e2n dung v\u00e0 \u1ea3nh \u0111\u1ed9i ng\u0169 c\u0169ng n\u00ean \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1eeb tr\u01b0\u1edbc, \u0111\u1ec3 nh\u00e0 b\u00e1o kh\u00f4ng ph\u1ea3i quay l\u1ea1i h\u1ecfi khi c\u1ea7n d\u00f9ng.<\/p>\n<p>Ti\u1ebfp theo l\u00e0 ti\u00eau \u0111\u1ec1 ng\u1eafn g\u1ecdn, d\u1ec5 truy\u1ec1n t\u1ea3i (snappy headline). \u0110\u00e2y l\u00e0 c\u00e2u gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc n\u1eafm nhanh n\u1ed9i dung, c\u00f3 th\u1ec3 d\u00f9ng c\u1ea3 trong t\u00e0i li\u1ec7u g\u1eedi b\u00e1o ch\u00ed l\u1eabn tr\u00ean website. \u0110i\u1ec1u c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 r\u00f5 \u00fd, \u0111\u1ec3 c\u00e2u chuy\u1ec7n kh\u00f4ng b\u1ecb che khu\u1ea5t b\u1edfi ch\u00ednh c\u00e1ch gi\u1edbi thi\u1ec7u n\u00f3.<\/p>\n<p>M\u1ea3nh gh\u00e9p c\u00f2n l\u1ea1i l\u00e0 gi\u1ecdng n\u00f3i th\u1ee9 ba (third voice). H\u1ea7u h\u1ebft b\u00e0i b\u00e1o \u0111\u00e3 c\u00f3 ti\u1ebfng n\u00f3i c\u1ee7a nh\u00e0 b\u00e1o v\u00e0 doanh nghi\u1ec7p. Th\u00eam nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c g\u00f3c nh\u00ecn c\u1ee7a chuy\u00ean gia \u0111\u1ed9c l\u1eadp gi\u00fap c\u00e2u chuy\u1ec7n c\u00f3 th\u00eam m\u1ed9t ph\u00eda \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn v\u00e0o.<\/p>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/i_Social-Media-Agency-Press-Kit-full_2.jpg\" alt=\"M\u1eabu press kit c\u00f3 ph\u1ea7n gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng k\u00e8m \u1ea3nh ch\u00e2n dung\" \/>Nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ngu\u1ed3n \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u00f9ng c\u00e1c t\u00e0i nguy\u00ean kh\u00e1c \u0111\u1ec3 b\u1ed5 sung th\u00eam m\u1ed9t g\u00f3c nh\u00ecn cho c\u00e2u chuy\u1ec7n.<\/p>\n<\/div>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, sau \u0111\u00f3 h\u1ecfi xin ph\u00e9p s\u1eed d\u1ee5ng nh\u1eadn x\u00e9t c\u1ee7a h\u1ecd trong t\u00e0i li\u1ec7u b\u00e1o ch\u00ed. Trong th\u1ef1c h\u00e0nh, ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi theo c\u00e1ch n\u00e0y \u0111\u1ed3ng \u00fd. Tuy nhi\u00ean, vi\u1ec7c nh\u1eadn x\u00e9t \u0111\u00e3 xu\u1ea5t hi\u1ec7n c\u00f4ng khai kh\u00f4ng thay th\u1ebf cho b\u01b0\u1edbc xin ph\u00e9p s\u1eed d\u1ee5ng.<\/p>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 ph\u1ecfng v\u1ea5n chuy\u00ean gia \u0111\u1ed9c l\u1eadp v\u00e0 \u0111\u0103ng b\u00e0i tr\u00ean blog. Khi g\u1eedi c\u00e2u chuy\u1ec7n cho nh\u00e0 b\u00e1o, b\u1ea1n k\u00e8m \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 tham kh\u1ea3o g\u00f3c nh\u00ecn \u1ea5y. N\u1ebfu thi\u1ebfu ph\u1ea7n n\u00e0y, nh\u00e0 b\u00e1o s\u1ebd ph\u1ea3i t\u1ef1 t\u00ecm th\u00eam ngu\u1ed3n ngo\u00e0i doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p l\u00e0 Glitter Poo Pills, s\u1ea3n ph\u1ea9m vi\u00ean u\u1ed1ng ch\u1ee9a kim tuy\u1ebfn \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean Etsy. \u0110\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng \u0111\u00e3 chu\u1ea9n b\u1ecb h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, ti\u00eau \u0111\u1ec1 g\u1ecdn v\u00e0 c\u00e1c \u0111o\u1ea1n tr\u00edch t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ea3n ph\u1ea9m sau \u0111\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u trang nh\u01b0 Vocativ, Metro, Huffington Post UK v\u00e0 Inquisitr.<\/p>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/il_570xN.883111364_2vc5.jpg\" alt=\"Hai l\u1ecd nh\u1ecf ch\u1ee9a vi\u00ean kim tuy\u1ebfn v\u1edbi nh\u00e3n Unicorn Poop v\u00e0 Glitter Poop \u0111\u01b0\u1ee3c c\u1ea7m tr\u00ean tay\" \/>H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m d\u1ea1ng vi\u00ean glitter tr\u00ean Etsy cho th\u1ea5y ki\u1ec3u h\u00ecnh \u1ea3nh tr\u1ef1c quan c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c th\u01b0\u1eddng tr\u1edf n\u00ean d\u1ec5 h\u00ecnh dung khi k\u1ec3 c\u00e2u chuy\u1ec7n.<\/p>\n<\/div>\n<p>Tr\u01b0\u1eddng h\u1ee3p n\u00e0y gi\u00fap h\u00ecnh dung c\u00e1ch 3 m\u1ea3nh gh\u00e9p ph\u1ed1i h\u1ee3p v\u1edbi nhau. N\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a c\u1ee9 chu\u1ea9n b\u1ecb m\u1ed9t b\u1ed9 press kit t\u01b0\u01a1ng t\u1ef1 l\u00e0 doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00f9ng m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng.<\/p>\n<h2>\u0110\u1eebng \u0111\u1ec3 t\u1ec7p \u0111\u00ednh k\u00e8m tr\u1edf th\u00e0nh m\u1ed9t tr\u1edf ng\u1ea1i<\/h2>\n<p>Khi ch\u01b0a bi\u1ebft ng\u01b0\u1eddi g\u1eedi l\u00e0 ai, nh\u00e0 b\u00e1o th\u01b0\u1eddng e ng\u1ea1i m\u1edf t\u1ec7p \u0111\u00ednh k\u00e8m, b\u1ea5t k\u1ec3 t\u1ec7p l\u1edbn hay nh\u1ecf. V\u00ec v\u1eady, vi\u1ec7c chu\u1ea9n b\u1ecb \u0111\u1ee7 t\u00e0i li\u1ec7u nh\u01b0ng g\u1eedi ch\u00fang theo c\u00e1ch khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn ng\u1ea7n ng\u1ea1i v\u1eabn c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 gom t\u00e0i nguy\u00ean c\u1ee7a c\u00e2u chuy\u1ec7n v\u00e0o m\u1ed9t th\u01b0 m\u1ee5c tr\u00ean Dropbox ho\u1eb7c Google Drive, r\u1ed3i \u0111\u1eb7t \u0111\u01b0\u1eddng d\u1eabn ngay trong n\u1ed9i dung email. Nh\u00e0 b\u00e1o ch\u1ec9 c\u1ea7n m\u1edf th\u01b0 m\u1ee5c v\u00e0 t\u1ea3i nh\u1eefng t\u1ec7p h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng. N\u1ebfu c\u1ea7n th\u00eam th\u00f4ng tin, h\u1ecd c\u00f3 th\u1ec3 li\u00ean h\u1ec7 l\u1ea1i v\u1edbi b\u1ea1n.<\/p>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/Presskit_folder.png\" alt=\"Th\u01b0 m\u1ee5c press kit tr\u00ean Dropbox g\u1ed3m t\u00e0i li\u1ec7u, h\u00ecnh minh h\u1ecda, h\u00ecnh \u1ea3nh, logo, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 video\" \/>M\u1ed9t th\u01b0 m\u1ee5c press kit tr\u00ean d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y c\u00f3 th\u1ec3 chia t\u00e0i nguy\u00ean th\u00e0nh t\u1eebng nh\u00f3m \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn t\u1ef1 ch\u1ecdn \u0111\u00fang t\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng.<\/p>\n<\/div>\n<p>C\u00e1ch l\u00e0m n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi nh\u1eadn, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf nguy c\u01a1 email b\u1ecb b\u1ed9 l\u1ecdc c\u1ee7a t\u00f2a so\u1ea1n gi\u1eef l\u1ea1i v\u00ec t\u1ec7p \u0111\u00ednh k\u00e8m. M\u1ed9t b\u1ed9 t\u00e0i li\u1ec7u chu\u1ea9n b\u1ecb k\u1ef9 c\u0169ng kh\u00f3 ph\u00e1t huy t\u00e1c d\u1ee5ng n\u1ebfu email kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c tay nh\u00e0 b\u00e1o.<\/p>\n<p>Vi\u1ec7c \u0111\u1ec3 m\u1ecdi th\u1ee9 \u1edf c\u00f9ng m\u1ed9t n\u01a1i c\u00f2n gi\u00fap ng\u01b0\u1eddi nh\u1eadn t\u1ef1 ch\u1ecdn t\u00e0i nguy\u00ean c\u1ea7n d\u00f9ng (cherry-pick). H\u1ecd kh\u00f4ng ph\u1ea3i t\u1ea3i to\u00e0n b\u1ed9 ch\u1ec9 \u0111\u1ec3 l\u1ea5y m\u1ed9t b\u1ee9c \u1ea3nh hay m\u1ed9t \u0111o\u1ea1n gi\u1edbi thi\u1ec7u.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, v\u0103n b\u1ea3n gi\u1edbi thi\u1ec7u, s\u1ed1 li\u1ec7u v\u00e0 tr\u00edch d\u1eabn \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n gi\u00fap gi\u1ea3m nguy c\u01a1 th\u00f4ng tin b\u1ecb sai l\u1ec7ch. Nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 l\u1ea5y tr\u1ef1c ti\u1ebfp n\u1ed9i dung c\u1ea7n thi\u1ebft, thay v\u00ec ph\u1ea3i t\u00ecm hi\u1ec3u l\u1ea1i t\u1eeb nh\u1eefng ngu\u1ed3n kh\u00e1c. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap gi\u1eef th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp.<\/p>\n<h2>C\u00f3 ph\u1ea3i tin n\u00e0o c\u0169ng c\u1ea7n m\u1ed9t th\u00f4ng c\u00e1o \u0111\u1ea7y \u0111\u1ee7?<\/h2>\n<p>Press release l\u00e0 \u0111\u1ecbnh d\u1ea1ng \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 chuy\u1ec3n t\u1ea3i m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ebfn b\u00e1o ch\u00ed. N\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng tin l\u1edbn, s\u1ef1 ki\u1ec7n quan tr\u1ecdng ho\u1eb7c b\u00e1o c\u00e1o d\u1eef li\u1ec7u v\u1ec1 ng\u00e0nh, khi b\u1ea1n c\u00f3 \u0111\u1ee7 ch\u1ea5t li\u1ec7u \u0111\u1ec3 tr\u00ecnh b\u00e0y n\u1ed9i dung v\u00e0 c\u00e1c chi ti\u1ebft li\u00ean quan.<\/p>\n<p>M\u1ed9t b\u1ea3n th\u00f4ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai theo c\u1ea5u tr\u00fac sau:<\/p>\n<ul>\n<li><strong>Ti\u00eau \u0111\u1ec1:<\/strong> Gi\u1edbi thi\u1ec7u n\u1ed9i dung c\u1ee7a b\u1ea3n th\u00f4ng c\u00e1o.<\/li>\n<li><strong>Ti\u00eau \u0111\u1ec1 ph\u1ee5:<\/strong> Kh\u00f4ng b\u1eaft bu\u1ed9c, nh\u01b0ng c\u00f3 th\u1ec3 h\u1eefu \u00edch khi g\u1eedi \u0111\u1ebfn nhi\u1ec1u m\u1ea3ng b\u00e1o ch\u00ed. M\u1ed7i ti\u00eau \u0111\u1ec1 ph\u1ee5 c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t g\u00f3c ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed9c gi\u1ea3 kh\u00e1c nhau.<\/li>\n<li><strong>\u0110o\u1ea1n \u0111\u1ea7u ti\u00ean:<\/strong> Ch\u1ee9a ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a c\u00e2u chuy\u1ec7n. \u0110\u00e2y c\u0169ng l\u00e0 v\u1ecb tr\u00ed l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u1eb7t li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u1ecf v\u1ec1 trang ch\u1ee7.<\/li>\n<li><strong>Chi ti\u1ebft v\u00e0 tr\u00edch d\u1eabn:<\/strong> Ph\u00e1t tri\u1ec3n n\u1ed9i dung. V\u1edbi m\u1ed7i ng\u01b0\u1eddi \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn, g\u1eafn li\u00ean k\u1ebft \u0111\u1ebfn h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd tr\u00ean website, ch\u1eb3ng h\u1ea1n t\u1ea1i trung t\u00e2m b\u00e1o ch\u00ed, trang About Us ho\u1eb7c trang gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169.<\/li>\n<li><strong>Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong> Gi\u00fap nh\u00e0 b\u00e1o bi\u1ebft c\u1ea7n t\u00ecm ai khi mu\u1ed1n h\u1ecfi th\u00eam.<\/li>\n<\/ul>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/how-to-write-an-effective-press-release-16-728.jpg\" alt=\"V\u00ed d\u1ee5 c\u1ea5u tr\u00fac press release v\u1edbi c\u00e1c ph\u1ea7n headline, dateline, summary, details, tr\u00edch d\u1eabn, gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 b\u00e1o ch\u00ed\" \/>M\u1ed9t press release th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh c\u00e1c ph\u1ea7n r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng t\u00ecm th\u1ea5y ti\u00eau \u0111\u1ec1, n\u1ed9i dung ch\u00ednh, tr\u00edch d\u1eabn, th\u00f4ng tin doanh nghi\u1ec7p v\u00e0 \u0111\u1ea7u m\u1ed1i li\u00ean h\u1ec7.<\/p>\n<\/div>\n<p>Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i tin n\u00e0o c\u0169ng c\u00f3 \u0111\u1ee7 ch\u1ea5t li\u1ec7u cho m\u1ed9t b\u1ea3n th\u00f4ng c\u00e1o \u0111\u1ea7y \u0111\u1eb7n. Khi \u0111\u00f3, vi\u1ec7c th\u00eam v\u00e0i \u0111o\u1ea1n d\u00f4ng d\u00e0i ch\u1ec9 \u0111\u1ec3 t\u00e0i li\u1ec7u tr\u00f4ng gi\u1ed1ng m\u1ed9t th\u00f4ng c\u00e1o h\u01a1n kh\u00f4ng gi\u00fap \u00edch cho ng\u01b0\u1eddi nh\u1eadn. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ph\u1ea7n th\u1eeba c\u00f2n l\u00e0m gi\u1ea3m s\u1ee9c n\u1eb7ng c\u1ee7a tin b\u1ea1n mu\u1ed1n \u0111\u1ec1 xu\u1ea5t.<\/p>\n<p>V\u1edbi tin nh\u1ecf ho\u1eb7c v\u1eeba, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng media alert. V\u1ec1 b\u1ea3n ch\u1ea5t, \u0111\u00e2y l\u00e0 m\u1ed9t \u201cmini press release\u201d, truy\u1ec1n t\u1ea3i n\u1ed9i dung ng\u1eafn g\u1ecdn h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n k\u00e9o d\u00e0i \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u1ea5u tr\u00fac.<\/p>\n<p>Media alert c\u00f3 th\u1ec3 d\u00f9ng cho l\u1eddi m\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n, c\u1eadp nh\u1eadt ng\u1eafn ho\u1eb7c nh\u1eefng tin ch\u01b0a c\u1ea7n m\u1ed9t th\u00f4ng c\u00e1o \u0111\u1ea7y \u0111\u1ee7. N\u1ed9i dung t\u1eadp trung tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi: ai, vi\u1ec7c g\u00ec, \u1edf \u0111\u00e2u, khi n\u00e0o v\u00e0 v\u00ec sao. Nh\u01b0 v\u1eady, quy m\u00f4 c\u1ee7a t\u00e0i li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 c\u1ee7a tin.<\/p>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/example-media-alert.jpg\" alt=\"V\u00ed d\u1ee5 media alert ng\u1eafn v\u1edbi ti\u00eau \u0111\u1ec1 s\u1ef1 ki\u1ec7n, ng\u00e0y, gi\u1edd, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 truy\u1ec1n th\u00f4ng\" \/>Media alert c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y r\u1ea5t g\u1ecdn, t\u1eadp trung v\u00e0o th\u00f4ng tin thi\u1ebft y\u1ebfu nh\u01b0 s\u1ef1 ki\u1ec7n, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 \u0111\u1ea7u m\u1ed1i li\u00ean h\u1ec7.<\/p>\n<\/div>\n<p>Media alert c\u00f2n c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf trong qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t n\u1ed9i b\u1ed9. V\u1edbi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u0111\u1ed9i PR ri\u00eang, vi\u1ec7c m\u1ed9t b\u00ean kh\u00e1c ph\u00e1t h\u00e0nh press release c\u00f3 th\u1ec3 khi\u1ebfn \u0111\u1ed9i ng\u0169 n\u00e0y kh\u00e1 nh\u1ea1y c\u1ea3m v\u1ec1 ph\u1ea1m vi ph\u1ee5 tr\u00e1ch.<\/p>\n<p>M\u1ed9t \u0111\u1ec1 xu\u1ea5t d\u01b0\u1edbi d\u1ea1ng media alert th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn thu\u1eadn l\u1ee3i h\u01a1n, b\u1edfi c\u1ea3m gi\u00e1c \u201cgi\u1eef l\u00e3nh th\u1ed5\u201d c\u0169ng b\u1edbt \u0111i. V\u00ec v\u1eady, n\u1ebfu vi\u1ec7c xin duy\u1ec7t press release g\u1eb7p nhi\u1ec1u tr\u1edf ng\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed vi\u1ebft l\u1ea1i n\u1ed9i dung th\u00e0nh media alert v\u00e0 g\u1eedi ph\u00ea duy\u1ec7t theo \u0111\u1ecbnh d\u1ea1ng n\u00e0y.<\/p>\n<h2>T\u1ed1i \u01b0u SEO th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng c\u00e1o kh\u00f4ng gi\u1ed1ng spam?<\/h2>\n<p>Gi\u00e1 tr\u1ecb SEO th\u1ef1c s\u1ef1 c\u1ee7a press release n\u1eb1m \u1edf vi\u1ec7c khi\u1ebfn nh\u00e0 b\u00e1o vi\u1ebft b\u00e0i, t\u1ed1t nh\u1ea5t l\u00e0 b\u00e0i c\u00f3 li\u00ean k\u1ebft v\u1ec1 website c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu vi\u1ec7c t\u1ed1i \u01b0u khi\u1ebfn t\u00e0i li\u1ec7u kh\u00f3 \u0111\u1ecdc ho\u1eb7c mang c\u1ea3m gi\u00e1c spam, b\u1ea1n l\u1ea1i l\u00e0m gi\u1ea3m c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng nguy\u00ean t\u1eafc sau:<\/p>\n<ul>\n<li><strong>Trung b\u00ecnh kh\u00f4ng qu\u00e1 3 li\u00ean k\u1ebft:<\/strong> Trong \u0111\u00f3, lu\u00f4n c\u00f3 \u00edt nh\u1ea5t 1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u (branded link), \u0111\u1eb7t \u1edf \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean v\u00e0 tr\u1ecf v\u1ec1 trang ch\u1ee7.<\/li>\n<li><strong>C\u00e1c li\u00ean k\u1ebft c\u00f2n l\u1ea1i c\u1ea7n b\u1ed5 tr\u1ee3 cho c\u00e2u chuy\u1ec7n:<\/strong> Ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn trang \u0111\u1ed9i ng\u0169, trung t\u00e2m b\u00e1o ch\u00ed ho\u1eb7c th\u00f4ng tin li\u00ean quan. N\u1ebfu m\u1ed9t li\u00ean k\u1ebft kh\u00f4ng h\u1ed7 tr\u1ee3 n\u1ed9i dung th\u00f4ng c\u00e1o, n\u00ean b\u1ecf ra.<\/li>\n<li><strong>\u0110\u01b0a t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t v\u00e0o 65 k\u00fd t\u1ef1 \u0111\u1ea7u c\u1ee7a ti\u00eau \u0111\u1ec1:<\/strong> \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed c\u1ea7n ch\u00fa \u00fd khi vi\u1ebft ti\u00eau \u0111\u1ec1, nh\u01b0ng c\u00e2u v\u1eabn ph\u1ea3i t\u1ef1 nhi\u00ean v\u00e0 r\u00f5 \u00fd.<\/li>\n<li><strong>\u0110\u01b0a t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau v\u00e0o \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean:<\/strong> Kh\u00f4ng c\u1ed1 \u0111\u1eb7t t\u1eeb kh\u00f3a n\u1ebfu c\u00e1ch s\u1eafp x\u1ebfp khi\u1ebfn c\u00e2u v\u0103n g\u01b0\u1ee3ng g\u1ea1o.<\/li>\n<li><strong>Ghi URL \u0111\u1ea7y \u0111\u1ee7 \u1edf cu\u1ed1i th\u00f4ng c\u00e1o:<\/strong> \u0110\u1eb7t ch\u00fang trong ph\u1ea7n th\u00f4ng tin d\u00e0nh cho bi\u00ean t\u1eadp vi\u00ean, \u0111\u1ec3 c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean k\u1ebft \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/pr_backlinks_11_en.jpg\" alt=\"Danh s\u00e1ch ki\u1ec3m tra press release g\u1ed3m ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng, \u0111o\u1ea1n m\u1edf \u0111\u1ea7u tr\u1ea3 l\u1eddi 5W, li\u00ean k\u1ebft t\u1ef1 nhi\u00ean, anchor text ph\u00f9 h\u1ee3p v\u00e0 c\u1ea5u tr\u00fac d\u1ec5 sao ch\u00e9p\" \/>M\u1ed9t th\u00f4ng c\u00e1o th\u00e2n thi\u1ec7n v\u1edbi SEO v\u1eabn c\u1ea7n \u01b0u ti\u00ean ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng, ph\u1ea7n m\u1edf \u0111\u1ea7u d\u1ec5 hi\u1ec3u v\u00e0 c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ef1 nhi\u00ean trong n\u1ed9i dung.<\/p>\n<\/div>\n<p>M\u1ed9t l\u01b0u \u00fd kh\u00e1c l\u00e0 c\u00e1ch g\u1ecdi t\u00ean doanh nghi\u1ec7p. N\u1ebfu c\u00f3 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng t\u00ean mi\u1ec1n thay cho t\u00ean c\u00f4ng ty. Ch\u1eb3ng h\u1ea1n, gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u00f3 t\u00ean mi\u1ec1n <code>tencongty.vn<\/code>, c\u00e1ch vi\u1ebft n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u trong th\u00f4ng c\u00e1o.<\/p>\n<p>Tuy nhi\u00ean, m\u1ed9t s\u1ed1 b\u1ed9 quy chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng cho ph\u00e9p g\u1ecdi t\u00ean theo c\u00e1ch \u1ea5y. Khi \u0111\u00f3, b\u1ea1n c\u1ea7n tu\u00e2n theo h\u01b0\u1edbng d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec c\u1ed1 \u0111\u1ed5i t\u00ean ch\u1ec9 \u0111\u1ec3 ph\u1ee5c v\u1ee5 SEO.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, v\u1ecb tr\u00ed t\u1eeb kh\u00f3a hay s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc c\u00f9ng tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc. M\u1ed9t th\u00f4ng c\u00e1o c\u00f3 nhi\u1ec1u t\u1eeb kh\u00f3a nh\u01b0ng kh\u00f3 hi\u1ec3u, ho\u1eb7c \u0111\u1ea7y li\u00ean k\u1ebft kh\u00f4ng li\u00ean quan, s\u1ebd d\u1ec5 gi\u1ed1ng spam h\u01a1n l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u00e1ng \u0111\u1ec3 nh\u00e0 b\u00e1o ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u.<\/p>\n<p>D\u00f9 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7, press materials v\u1eabn kh\u00f4ng ph\u1ea3i l\u1eddi b\u1ea3o \u0111\u1ea3m v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng hay backlink. Hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u00e2u chuy\u1ec7n, m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u00f2a so\u1ea1n v\u00e0 b\u1ed1i c\u1ea3nh tin t\u1ee9c \u1edf th\u1eddi \u0111i\u1ec3m b\u1ea1n g\u1eedi.<\/p>\n<p>V\u1edbi c\u00e2u chuy\u1ec7n ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c gom h\u00ecnh \u1ea3nh, ti\u1ec3u s\u1eed v\u00e0 ph\u1ea7n gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p v\u00e0o m\u1ed9t th\u01b0 m\u1ee5c \u0111\u00e1m m\u00e2y. Sau \u0111\u00f3, th\u1eed vi\u1ebft tin d\u01b0\u1edbi d\u1ea1ng media alert n\u1ebfu n\u1ed9i dung ch\u01b0a \u0111\u1ee7 l\u1edbn cho m\u1ed9t press release. \u0110i\u1ec1u c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 hi\u1ec3u c\u00e2u chuy\u1ec7n v\u00e0 t\u00ecm th\u1ea5y nh\u1eefng th\u1ee9 h\u1ecd c\u1ea7n m\u00e0 kh\u00f4ng ph\u1ea3i h\u1ecfi l\u1ea1i t\u1eebng ph\u1ea7n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn, nh\u01b0ng nh\u00e0 b\u00e1o v\u1eabn c\u1ea7n \u0111\u1ee7 th\u00f4ng tin, h\u00ecnh \u1ea3nh v\u00e0 ngu\u1ed3n tr\u00edch d\u1eabn \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh b\u00e0i vi\u1ebft. Gi\u1ea3 s\u1eed b\u1ea1n g\u1eedi cho nh\u00e0 b\u00e1o m\u1ed9t email gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. N\u1ed9i dung \u0111\u00e3 c\u00f3, nh\u01b0ng \u1ea3nh n\u1eb1m \u1edf m\u1ed9t n\u01a1i kh\u00e1c, ti\u1ec3u s\u1eed ng\u01b0\u1eddi ph\u00e1t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[59],"class_list":["post-5758","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-off-page-seo","tag-pr-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5758"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5758\/revisions"}],"predecessor-version":[{"id":5768,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5758\/revisions\/5768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5759"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}