{"id":5659,"date":"2026-10-23T03:27:47","date_gmt":"2026-10-23T03:27:47","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5659"},"modified":"2026-10-24T03:35:33","modified_gmt":"2026-10-24T03:35:33","slug":"pr-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/pr-seo\/","title":{"rendered":"PR SEO: V\u00ec sao l\u00ean b\u00e1o c\u00f3 th\u1ec3 gi\u00fap website t\u0103ng th\u1ee9 h\u1ea1ng?"},"content":{"rendered":"

M\u1ed9t b\u00e0i b\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u h\u01a1n \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng kh\u00f4ng ph\u1ea3i li\u00ean k\u1ebft n\u00e0o t\u1eeb b\u00e1o ch\u00ed c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhau.<\/p><\/blockquote>\n

Gi\u1ea3 s\u1eed m\u1ed9t cu\u1ed9c thi v\u0103n ngh\u1ec7 trao gi\u1ea3i theo b\u00ecnh ch\u1ecdn c\u1ee7a kh\u00e1n gi\u1ea3. Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng ch\u01b0a ch\u1eafc l\u00e0 ng\u01b0\u1eddi h\u00e1t hay nh\u1ea5t, m\u00e0 l\u00e0 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u phi\u1ebfu nh\u1ea5t. Vi\u1ec7c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c l\u1ef1a ch\u1ecdn tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3.<\/p>\n

C\u00e1c li\u00ean k\u1ebft tr\u1ecf v\u1ec1 website c\u0169ng \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 nh\u1eefng \u201cphi\u1ebfu b\u1ea7u\u201d cho \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a website \u0111\u00f3 tr\u00ean Google. Tuy nhi\u00ean, c\u00e2u chuy\u1ec7n \u1edf \u0111\u00e2y ph\u1ee9c t\u1ea1p h\u01a1n m\u1ed9t ch\u00fat: c\u00e1c phi\u1ebfu b\u1ea7u c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng kh\u00e1c nhau, v\u00e0 li\u00ean k\u1ebft c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t trong nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc.<\/p>\n

V\u1eady m\u1ed9t b\u00e0i b\u00e1o, m\u1ed9t l\u1ea7n nh\u1eafc t\u00ean th\u01b0\u01a1ng hi\u1ec7u hay m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

PR SEO l\u00e0 g\u00ec?<\/h2>\n

PR SEO l\u00e0 c\u00e1ch k\u1ebft h\u1ee3p quan h\u1ec7 c\u00f4ng ch\u00fang (PR) v\u1edbi t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). Doanh nghi\u1ec7p t\u1ea1o ra c\u00e2u chuy\u1ec7n, n\u1ed9i dung ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 b\u00e1o ch\u00ed, \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh v\u00e0 c\u00e1c website uy t\u00edn nh\u1eafc \u0111\u1ebfn. Qua \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam li\u00ean k\u1ebft tr\u1ecf v\u1ec1 website c\u00f9ng nh\u1eefng t\u00edn hi\u1ec7u c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n

N\u1ebfu t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 t\u1eeb kh\u00f3a tr\u00ean website l\u00e0 ph\u1ea7n doanh nghi\u1ec7p \u201ct\u1ef1 n\u00f3i v\u1ec1 m\u00ecnh\u201d, th\u00ec PR SEO m\u1edf r\u1ed9ng sang nh\u1eefng g\u00ec b\u00ean th\u1ee9 ba n\u00f3i v\u1ec1 b\u1ea1n. \u0110\u01b0\u1eddng d\u1eabn t\u1eeb m\u1ed9t website kh\u00e1c v\u1ec1 website c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 li\u00ean k\u1ebft tr\u1ecf v\u1ec1, hay inbound link, backlink.<\/p>\n

\"S\u01a1S\u01a1 \u0111\u1ed3 minh h\u1ecda m\u1ed9t website nh\u1eadn backlink t\u1eeb website kh\u00e1c.<\/p>\n<\/div>\n

H\u01b0\u1edbng \u0111i n\u00e0y g\u1eafn v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 website. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u, ch\u1ee7 website c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp \u201ckhai b\u00e1o\u201d cho Google bi\u1ebft trang c\u1ee7a m\u00ecnh n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 t\u1eadn d\u1ee5ng c\u01a1 ch\u1ebf \u0111\u00f3 \u0111\u1ec3 khi\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tin v\u00e0o nh\u1eefng \u0111i\u1ec1u kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt. Nh\u1eefng th\u1ee7 thu\u1eadt gian l\u1eadn n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Black Hat SEO.<\/p>\n

V\u1ec1 sau, Google c\u00e2n nh\u1eafc nhi\u1ec1u y\u1ebfu t\u1ed1 h\u01a1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p, trong \u0111\u00f3 c\u00f3 c\u00e1c li\u00ean k\u1ebft tr\u1ecf v\u1ec1. Theo c\u00e1ch nh\u00ecn c\u1ee7a PR SEO, ph\u1ea7n l\u1edbn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u1ec1u c\u00f3 th\u1ec3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb ho\u1ea1t \u0111\u1ed9ng PR. Tuy nhi\u00ean, khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p, li\u00ean k\u1ebft v\u1eabn l\u00e0 ph\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean ch\u00fa \u00fd.<\/p>\n

Google \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m m\u1ed1c \u1edf \u0111\u00e2y v\u00ec c\u00f4ng c\u1ee5 n\u00e0y chi\u1ebfm \u01b0u th\u1ebf t\u1ea1i ph\u1ea7n l\u1edbn th\u1ebf gi\u1edbi n\u00f3i ti\u1ebfng Anh. Khi t\u1ed1i \u01b0u theo c\u00e1ch Google \u0111\u00e1nh gi\u00e1, b\u1ea1n th\u01b0\u1eddng c\u0169ng \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f2n l\u1ea1i.<\/p>\n

PR SEO c\u0169ng c\u00f3 \u0111i\u1ec3m kh\u00e1c v\u1edbi PR truy\u1ec1n th\u1ed1ng. M\u1ed9t chi\u1ebfn d\u1ecbch PR c\u00f3 th\u1ec3 d\u1eebng l\u1ea1i khi \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng t\u1edd b\u00e1o l\u1edbn, c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f2n v\u1edbi PR SEO, khi \u0111\u00e3 c\u00f3 c\u00e2u chuy\u1ec7n v\u00e0 n\u1ed9i dung t\u1ed1t, b\u1ea1n ti\u1ebfp t\u1ee5c t\u00ecm c\u00e1ch \u0111\u01b0a ch\u00fang \u0111\u1ebfn nhi\u1ec1u k\u00eanh kh\u00e1c \u0111\u1ec3 t\u1ea1o th\u00eam li\u00ean k\u1ebft, l\u01b0\u1ee3t nh\u1eafc t\u00ean v\u00e0 c\u00e1c t\u00edn hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Trang \u0111\u1ea7u Google c\u00f3 g\u00ec m\u00e0 ai c\u0169ng mu\u1ed1n xu\u1ea5t hi\u1ec7n?<\/h2>\n

Khi t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p c\u1ea3 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (paid space) v\u00e0 k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean (organic space). PR SEO t\u1eadp trung v\u00e0o ph\u1ea7n th\u1ee9 hai. N\u1ebfu \u0111\u1ed1i chi\u1ebfu v\u1edbi th\u00f3i quen c\u1ee7a ch\u00ednh m\u00ecnh, c\u00f3 l\u1ebd b\u1ea1n c\u0169ng th\u01b0\u1eddng b\u1ea5m v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean h\u01a1n qu\u1ea3ng c\u00e1o.<\/p>\n

\"\u1ea2nhK\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 khu v\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 c\u00e1c k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean.<\/p>\n<\/div>\n

V\u1ecb tr\u00ed trong khu v\u1ef1c n\u00e0y t\u1ea1o ra ch\u00eanh l\u1ec7ch l\u1edbn v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp. Theo nghi\u00ean c\u1ee9u c\u1ee7a Chitika v\u1ec1 ph\u00e2n b\u1ed5 l\u01b0\u1ee3t nh\u1ea5p:<\/p>\n

    \n
  • V\u1ecb tr\u00ed s\u1ed1 1:<\/strong> Nh\u1eadn 34.35% l\u01b0\u1ee3ng truy c\u1eadp, cao h\u01a1n hai l\u1ea7n v\u1ecb tr\u00ed s\u1ed1 2.<\/li>\n
  • V\u1ecb tr\u00ed s\u1ed1 2:<\/strong> Nh\u1eadn 16.96%.<\/li>\n
  • V\u1ecb tr\u00ed s\u1ed1 3:<\/strong> Nh\u1eadn 11.42%.<\/li>\n
  • V\u1ecb tr\u00ed 4\u201310:<\/strong> Gi\u1ea3m d\u1ea7n t\u1eeb kho\u1ea3ng 5% xu\u1ed1ng kho\u1ea3ng 2%.<\/li>\n
  • T\u1eeb trang 2 tr\u1edf \u0111i:<\/strong> D\u01b0\u1edbi 1%.<\/li>\n<\/ul>\n

    C\u1ed9ng l\u1ea1i, trang \u0111\u1ea7u ti\u00ean chi\u1ebfm h\u01a1n 90% t\u1ed5ng l\u01b0\u1ee3t nh\u1ea5p trong nghi\u00ean c\u1ee9u n\u00e0y. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y kho\u1ea3ng c\u00e1ch \u0111\u00e1ng k\u1ec3 gi\u1eefa vi\u1ec7c c\u00f3 m\u1eb7t \u1edf \u0111\u1ea7u trang v\u00e0 b\u1ecb \u0111\u1ea9y sang nh\u1eefng trang ti\u1ebfp theo.<\/p>\n

    Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3. B\u1ea1n n\u00ean xem c\u00e1c con s\u1ed1 nh\u01b0 c\u00e1ch h\u00ecnh dung s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa c\u00e1c v\u1ecb tr\u00ed, thay v\u00ec m\u1eb7c \u0111\u1ecbnh ch\u00fang \u0111\u00fang v\u1edbi m\u1ecdi t\u1eeb kh\u00f3a ho\u1eb7c ng\u00e0nh h\u00e0ng.<\/p>\n

    B\u00ean c\u1ea1nh vi\u1ec7c thu h\u00fat truy c\u1eadp, xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean c\u00f2n gi\u00fap doanh nghi\u1ec7p l\u00e0m ch\u1ee7 \u201ckh\u00f4ng gian th\u01b0\u01a1ng hi\u1ec7u\u201d (branded space). \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y khi g\u00f5 \u0111\u00fang t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

    \u0110i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t li\u00ean k\u1ebft c\u00f3 gi\u00e1 tr\u1ecb?<\/h2>\n

    Google xem li\u00ean k\u1ebft tr\u1ecf v\u1ec1 nh\u01b0 m\u1ed9t \u201cphi\u1ebfu b\u1ea7u\u201d cho website. Nh\u01b0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u00e1 phi\u1ebfu \u1ea5y, b\u1ea1n c\u1ea7n nh\u00ecn c\u1ea3 n\u01a1i n\u00f3 xu\u1ea5t ph\u00e1t, m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong b\u00e0i.<\/p>\n

    Website m\u1ea1nh ch\u01b0a ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3<\/h3>\n

    M\u1ed9t website c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf v\u1ec1 th\u01b0\u1eddng c\u00f3 s\u1ee9c m\u1ea1nh l\u1edbn h\u01a1n, v\u00e0 li\u00ean k\u1ebft t\u1eeb website \u0111\u00f3 c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n. Hai ch\u1ec9 s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 quan s\u00e1t s\u1ee9c m\u1ea1nh n\u00e0y l\u00e0 Domain Authority (DA) v\u00e0 Page Authority (PA).<\/p>\n

    DA \u0111o s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3 website, c\u00f2n PA \u0111o s\u1ee9c m\u1ea1nh c\u1ee7a ri\u00eang m\u1ed9t trang. B\u1ea1n c\u00f3 th\u1ec3 xem hai ch\u1ec9 s\u1ed1 b\u1eb1ng Mozbar, ti\u1ec7n \u00edch t\u1ea3i t\u1eeb Moz v\u00e0 hi\u1ec3n th\u1ecb th\u00f4ng tin ngay tr\u00ean website \u0111ang truy c\u1eadp.<\/p>\n

    \"GiaoGiao di\u1ec7n Link Metrics hi\u1ec3n th\u1ecb Page Authority, Domain Authority v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean k\u1ebft.<\/p>\n<\/div>\n

    DA l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb PR SEO c\u1ee7a m\u1ed9t b\u00e0i b\u00e1o. Ch\u1ec9 s\u1ed1 c\u00e0ng cao, l\u1ee3i \u00edch d\u00e0nh cho website \u0111\u01b0\u1ee3c d\u1eabn li\u00ean k\u1ebft c\u00e0ng l\u1edbn. D\u00f9 v\u1eady, DA th\u1ea5p kh\u00f4ng c\u00f3 ngh\u0129a li\u00ean k\u1ebft ho\u00e0n to\u00e0n v\u00f4 gi\u00e1 tr\u1ecb.<\/p>\n

    B\u00e1o tin t\u1ee9c l\u1edbn th\u01b0\u1eddng c\u00f3 DA kho\u1ea3ng 90, trong khi b\u00e1o chuy\u00ean ng\u00e0nh th\u01b0\u1eddng \u1edf kho\u1ea3ng 40\u201360. Nh\u00ecn ri\u00eang con s\u1ed1, b\u00e1o l\u1edbn c\u00f3 v\u1ebb l\u00e0 l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn h\u01a1n. Nh\u01b0ng b\u00e1o chuy\u00ean ng\u00e0nh l\u1ea1i c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf kh\u00e1c: m\u1ee9c \u0111\u1ed9 li\u00ean quan.<\/p>\n

    Ch\u1eb3ng h\u1ea1n, website nha khoa nh\u1eadn li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang v\u1ec1 s\u1ee9c kh\u1ecfe r\u0103ng mi\u1ec7ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n khi nh\u1eadn li\u00ean k\u1ebft t\u1eeb website xe h\u01a1i. N\u01a1i d\u1eabn link gi\u00fap Google hi\u1ec3u website c\u1ee7a b\u1ea1n thu\u1ed9c l\u0129nh v\u1ef1c n\u00e0o.<\/p>\n

    T\u01b0\u01a1ng t\u1ef1, gi\u1ea3 s\u1eed m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u01b0\u1ee3c trang tin chuy\u00ean ng\u00e0nh b\u00e1n l\u1ebb d\u1eabn li\u00ean k\u1ebft, ho\u1eb7c m\u1ed9t c\u00f4ng ty SEO xu\u1ea5t hi\u1ec7n tr\u00ean \u1ea5n ph\u1ea9m chuy\u00ean v\u1ec1 t\u00ecm ki\u1ebfm. Nh\u1eefng li\u00ean k\u1ebft n\u00e0y g\u1eedi t\u00edn hi\u1ec7u li\u00ean quan r\u00f5 r\u00e0ng, n\u00ean c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb ngang v\u1edbi li\u00ean k\u1ebft t\u1eeb t\u00ean mi\u1ec1n m\u1ea1nh h\u01a1n.<\/p>\n

    Quan s\u00e1t t\u1eeb th\u1ef1c t\u1ebf tri\u1ec3n khai PR SEO c\u0169ng ghi nh\u1eadn nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p b\u00e1o chuy\u00ean ng\u00e0nh gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm v\u00e0o b\u00e1o qu\u1ed1c gia nh\u01b0ng ch\u1ec9 b\u00f9ng l\u00ean trong th\u1eddi gian ng\u1eafn. \u0110\u00e2y l\u00e0 nh\u1eadn \u0111\u1ecbnh t\u1eeb kinh nghi\u1ec7m, kh\u00f4ng ph\u1ea3i quy lu\u1eadt \u00e1p d\u1ee5ng cho m\u1ecdi ng\u00e0nh.<\/p>\n

    V\u00ec v\u1eady, khi \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u01a1 h\u1ed9i l\u00ean b\u00e1o, b\u1ea1n c\u1ea7n \u0111\u1eb7t DA c\u1ea1nh m\u1ee9c \u0111\u1ed9 li\u00ean quan. M\u1ed9t website c\u00f3 ch\u1ec9 s\u1ed1 v\u1eeba ph\u1ea3i nh\u01b0ng \u0111\u00fang ng\u00e0nh v\u1eabn c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n website m\u1ea1nh nh\u01b0ng \u00edt li\u00ean quan.<\/p>\n

    Follow, nofollow v\u00e0 nh\u1eefng l\u1ea7n ch\u1ec9 \u0111\u01b0\u1ee3c nh\u1eafc t\u00ean<\/h3>\n

    Lo\u1ea1i li\u00ean k\u1ebft c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch Google \u0111\u00e1nh gi\u00e1. Li\u00ean k\u1ebft b\u1eb1ng h\u00ecnh \u1ea3nh v\u00e0 b\u1eb1ng v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c xem x\u00e9t kh\u00e1c nhau, t\u01b0\u01a1ng t\u1ef1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa follow v\u00e0 nofollow.<\/p>\n

    Li\u00ean k\u1ebft follow c\u00f3 d\u1ea1ng HTML <a href=\"url\"><\/code>, truy\u1ec1n gi\u00e1 tr\u1ecb SEO tr\u1ef1c ti\u1ebfp sang website \u0111\u01b0\u1ee3c tr\u1ecf t\u1edbi. V\u1edbi nofollow, m\u00e3 li\u00ean k\u1ebft c\u00f3 th\u00eam thu\u1ed9c t\u00ednh: <a href=\"url\" rel=\"nofollow\"><\/code>. Lo\u1ea1i n\u00e0y kh\u00f4ng truy\u1ec1n gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp theo c\u00e1ch c\u1ee7a follow, nh\u01b0ng ng\u01b0\u1eddi \u0111\u1ecdc v\u1eabn c\u00f3 th\u1ec3 b\u1ea5m v\u00e0o \u0111\u1ec3 truy c\u1eadp website.<\/p>\n

    Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng ch\u1ec9 follow m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb SEO. Khi thu\u1eadt to\u00e1n tinh vi h\u01a1n, quan \u0111i\u1ec3m n\u00e0y d\u1ea7n thay \u0111\u1ed5i, d\u00f9 gi\u1edbi SEO v\u00e0 PR v\u1eabn c\u00f2n tranh lu\u1eadn v\u1ec1 m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng lo\u1ea1i.<\/p>\n

    B\u00ean c\u1ea1nh li\u00ean k\u1ebft, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c brand mention, t\u1ee9c \u0111\u01b0\u1ee3c nh\u1eafc t\u00ean nh\u01b0ng kh\u00f4ng g\u1eafn \u0111\u01b0\u1eddng d\u1eabn. Ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y t\u00ean th\u01b0\u01a1ng hi\u1ec7u r\u1ed3i t\u1ef1 t\u00ecm tr\u00ean Google, ho\u1eb7c chia s\u1ebb l\u1ea1i n\u1ed9i dung cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

    M\u1ed9t s\u1ed1 th\u1eed nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m PR SEO cho th\u1ea5y ngay c\u1ea3 brand mention c\u0169ng c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng. C\u00e1ch l\u00fd gi\u1ea3i n\u1eb1m \u1edf nh\u1eefng t\u00edn hi\u1ec7u \u0111i k\u00e8m: l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t chia s\u1ebb ho\u1eb7c l\u01b0\u1ee3t truy c\u1eadp qua li\u00ean k\u1ebft, k\u1ec3 c\u1ea3 khi \u0111\u00f3 l\u00e0 nofollow.<\/p>\n

    Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t t\u1edd b\u00e1o l\u1edbn ch\u1ec9 v\u00ec h\u1ecd d\u00f9ng nofollow. Gi\u00e1 tr\u1ecb c\u1ee7a b\u00e0i b\u00e1o c\u00f2n n\u1eb1m \u1edf nh\u1eefng g\u00ec ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0m sau khi th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    T\u00ednh \u0111a d\u1ea1ng c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ea7n ch\u00fa \u00fd. Website nh\u1eadn nhi\u1ec1u lo\u1ea1i li\u00ean k\u1ebft t\u1eeb nhi\u1ec1u ngu\u1ed3n b\u00e1o ch\u00ed kh\u00e1c nhau \u0111\u01b0\u1ee3c Google \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

    \u0110\u1eb7t link \u1edf \u0111\u00e2u, \u0111\u1eb7t bao nhi\u00eau l\u00e0 \u0111\u1ee7?<\/h3>\n

    Kh\u00f4ng c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft c\u1ed1 \u0111\u1ecbnh ph\u00f9 h\u1ee3p cho m\u1ecdi b\u00e0i b\u00e1o. \u0110i\u1ec1u c\u1ea7n nh\u1edb l\u00e0 Google ch\u1ec9 \u0111\u1ecdc m\u1ed7i li\u00ean k\u1ebft duy nh\u1ea5t tr\u00ean m\u1ed9t trang m\u1ed9t l\u1ea7n. L\u1eb7p l\u1ea1i c\u00f9ng m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn nhi\u1ec1u l\u1ea7n v\u00ec v\u1eady kh\u00f4ng l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb.<\/p>\n

    B\u1ea1n n\u00ean h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng li\u00ean k\u1ebft kh\u00e1c nhau, \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ef1 nhi\u00ean trong c\u00e2u chuy\u1ec7n. V\u1ecb tr\u00ed c\u0169ng c\u00f3 \u00fd ngh\u0129a: li\u00ean k\u1ebft n\u1eb1m cao tr\u00ean trang th\u01b0\u1eddng truy\u1ec1n gi\u00e1 tr\u1ecb SEO t\u1ed1t h\u01a1n. V\u00ec v\u1eady, h\u00e3y ngh\u0129 c\u00e1ch tri\u1ec3n khai b\u00e0i \u0111\u1ec3 c\u00e1c \u0111\u01b0\u1eddng d\u1eabn c\u00f3 l\u00fd do xu\u1ea5t hi\u1ec7n ngay t\u1eeb ph\u1ea7n \u0111\u1ea7u.<\/p>\n

    \u0110\u00f4i khi chi\u1ebfn d\u1ecbch c\u1ea7n m\u1ed9t microsite, t\u1ee9c trang nh\u1ecf \u0111\u01b0\u1ee3c d\u1ef1ng ri\u00eang \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n PR. Khi \u0111\u00f3, b\u00e1o ch\u00ed d\u1eabn v\u1ec1 microsite, r\u1ed3i microsite m\u1edbi d\u1eabn v\u1ec1 website ch\u00ednh.<\/p>\n

    Vi\u1ec7c \u0111i qua m\u1ed9t trang trung gian khi\u1ebfn b\u1ea1n m\u1ea5t m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb SEO. \u0110\u1ed5i l\u1ea1i, c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u01b0\u1ee3t h\u01a1n v\u00e0 hai \u0111\u1ed9i PR, SEO d\u1ec5 t\u00ecm \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng \u00e1n chung. \u0110\u00e2y l\u00e0 s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i c\u1ea7n c\u00e2n nh\u1eafc t\u00f9y chi\u1ebfn d\u1ecbch.<\/p>\n

    Khi n\u00e0o PR SEO c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng?<\/h2>\n

    Mua li\u00ean k\u1ebft, \u0111\u1eb7t b\u00e0i qu\u1ea3ng c\u00e1o kh\u00f4ng g\u1eafn nofollow ho\u1eb7c nh\u1eadn link t\u1eeb ngu\u1ed3n t\u1eebng b\u1ecb ph\u1ea1t \u0111\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn website m\u1ea5t th\u1ee9 h\u1ea1ng. Nh\u1eefng c\u00e1ch l\u00e0m n\u00e0y c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 b\u00ean xu\u1ea5t b\u1ea3n n\u1ed9i dung cho b\u1ea1n.<\/p>\n

    Mua li\u00ean k\u1ebft c\u00f3 th\u1ec3 khi\u1ebfn website \u201cbi\u1ebfn m\u1ea5t\u201d<\/h3>\n

    J.C. Penney, chu\u1ed7i b\u00e1ch h\u00f3a \u0111\u1ed3ng th\u1eddi kinh doanh tr\u1ef1c tuy\u1ebfn, t\u1eebng b\u1ecb Google ph\u1ea1t v\u00ec mua li\u00ean k\u1ebft. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p cho th\u1ea5y vi\u1ec7c c\u00f3 th\u00eam th\u1eadt nhi\u1ec1u link kh\u00f4ng \u0111\u1ed3ng ngh\u0129a website s\u1ebd h\u01b0\u1edfng l\u1ee3i.<\/p>\n

    Google c\u0169ng th\u01b0\u1eddng nh\u1eadn ra m\u1ed9t website t\u1eebng b\u1ecb lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c (de-index), ngay c\u1ea3 khi doanh nghi\u1ec7p quay l\u1ea1i b\u1eb1ng website m\u1edbi v\u1edbi n\u1ed9i dung kh\u00e1c. Vi\u1ec7c thay m\u1ed9t \u0111\u1ecba ch\u1ec9 v\u00ec v\u1eady kh\u00f4ng d\u1ec5 gi\u00fap doanh nghi\u1ec7p b\u1ecf l\u1ea1i v\u1ea5n \u0111\u1ec1 c\u0169.<\/p>\n

    M\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c l\u00e0 Interflora. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y mua h\u00e0ng lo\u1ea1t advertorial, t\u1ee9c b\u00e0i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y nh\u01b0 b\u00e0i b\u00e1o, t\u1ea1i nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n m\u00e0 kh\u00f4ng g\u1eafn nofollow. H\u1ecd c\u00f2n nh\u1eadn li\u00ean k\u1ebft t\u1eeb nh\u1eefng website t\u1eebng b\u1ecb Google ph\u1ea1t.<\/p>\n

    K\u1ebft qu\u1ea3 l\u00e0 Interflora b\u1ecb lo\u1ea1i kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0o m\u1ed9t trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kinh doanh cao \u0111i\u1ec3m nh\u1ea5t. V\u00ec v\u1eady, n\u1ebfu \u0111\u1eb7t b\u00e0i qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 li\u00ean k\u1ebft v\u1ec1 website, b\u00e0i \u0111\u00f3 n\u00ean g\u1eafn nofollow. B\u1ea1n c\u0169ng c\u1ea7n tr\u00e1nh nh\u1eadn link t\u1eeb nh\u1eefng ngu\u1ed3n \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed b\u1ecb ph\u1ea1t.<\/p>\n

    \"\u1ea2nh\u1ea2nh ch\u1ee5p trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho Interflora trong giai \u0111o\u1ea1n v\u1ee5 vi\u1ec7c \u0111\u01b0\u1ee3c theo d\u00f5i.<\/p>\n<\/div>\n

    N\u1ed9i dung tr\u00f9ng l\u1eb7p khi\u1ebfn c\u1ea3 nh\u00e0 xu\u1ea5t b\u1ea3n d\u00e8 ch\u1eebng<\/h3>\n

    Google Panda l\u00e0 b\u1ea3n c\u1eadp nh\u1eadt nh\u1eafm \u0111\u1ebfn n\u1ed9i dung tr\u00f9ng l\u1eb7p v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. T\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 th\u1ea5y trong th\u1ed1ng k\u00ea v\u1ec1 nh\u1eefng website t\u0103ng, gi\u1ea3m sau c\u1eadp nh\u1eadt t\u1ea1i Anh, \u0111\u01b0\u1ee3c The Guardian \u0111\u0103ng t\u1ea3i.<\/p>\n

    Trong \u0111\u00f3, ch\u1ec9 s\u1ed1 hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm (search visibility) c\u1ee7a m\u1ed9t s\u1ed1 trang gi\u1ea3m m\u1ea1nh:<\/p>\n

      \n
    • pocket-lint.com:<\/strong> T\u1eeb 165,956 xu\u1ed1ng 2,128, gi\u1ea3m 98.72%.<\/li>\n
    • itproportal.com:<\/strong> T\u1eeb 32,533 xu\u1ed1ng 1,245, gi\u1ea3m 96.17%.<\/li>\n
    • echeye.net:<\/strong> T\u1eeb 38,828 xu\u1ed1ng 1,879, gi\u1ea3m 95.16%.<\/li>\n<\/ul>\n

      Sau Panda, gi\u1edbi b\u00e1o ch\u00ed b\u1eaft \u0111\u1ea7u coi \u201can to\u00e0n SEO\u201d l\u00e0 m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c. Nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n lo ng\u1ea1i n\u1ed9i dung tr\u00f9ng l\u1eb7p \u0111\u1ebfn m\u1ee9c th\u00e0 t\u1eeb ch\u1ed1i m\u1ed9t b\u00e0i c\u00f3 gi\u00e1 tr\u1ecb c\u00f2n h\u01a1n ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/p>\n

      \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch b\u1ea1n \u0111\u1ec1 xu\u1ea5t b\u00e0i vi\u1ebft. Khi g\u1eedi m\u1ed9t b\u00e0i th\u1ec3 hi\u1ec7n g\u00f3c nh\u00ecn chuy\u00ean gia (thought leadership), h\u00e3y n\u00f3i r\u00f5 n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c d\u00e0nh \u0111\u1ed9c quy\u1ec1n cho \u1ea5n ph\u1ea9m \u0111\u00f3. Cam k\u1ebft n\u00e0y gi\u00fap gi\u1ea3i quy\u1ebft m\u1ed9t ph\u1ea7n lo ng\u1ea1i c\u1ee7a ng\u01b0\u1eddi nh\u1eadn b\u00e0i.<\/p>\n

      C\u00e1c chi\u1ebfn thu\u1eadt PR SEO v\u00ec v\u1eady kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p, m\u00e0 c\u00f2n \u0111\u1ebfn nh\u00e0 b\u00e1o v\u00e0 h\u1ec7 sinh th\u00e1i xu\u1ea5t b\u1ea3n. Li\u00ean k\u1ebft c\u1ea7n th\u1ef1c s\u1ef1 xu\u1ea5t hi\u1ec7n t\u1ef1 nhi\u00ean nh\u1edd m\u1ed9t chi\u1ebfn d\u1ecbch PR t\u1ed1t. Vi\u1ec7c ch\u1ec9 l\u00e0m cho ch\u00fang tr\u00f4ng c\u00f3 v\u1ebb t\u1ef1 nhi\u00ean v\u1eabn \u0111\u1ec3 l\u1ea1i nh\u1eefng r\u1ee7i ro k\u1ec3 tr\u00ean.<\/p>\n

      M\u1ed9t l\u1ed7i ch\u00ednh t\u1ea3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chi\u1ebfn d\u1ecbch PR th\u1ebf n\u00e0o?<\/h2>\n

      Chi\u1ebfn d\u1ecbch \u201cSweet Suite\u201d c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00f2ng t\u1eafm tr\u1ef1c tuy\u1ebfn b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t ph\u00e1t hi\u1ec7n trong d\u1eef li\u1ec7u web analytics. Nhi\u1ec1u ng\u01b0\u1eddi g\u00f5 nh\u1ea7m \u201cbathroom suites\u201d, ngh\u0129a l\u00e0 b\u1ed9 thi\u1ebft b\u1ecb ph\u00f2ng t\u1eafm, th\u00e0nh \u201cbathroom sweets\u201d, g\u1eafn v\u1edbi ngh\u0129a k\u1eb9o ng\u1ecdt.<\/p>\n

      T\u1eeb l\u1ed7i ch\u00ednh t\u1ea3 n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u x\u00e2y m\u1ed9t ph\u00f2ng t\u1eafm l\u00e0m ho\u00e0n to\u00e0n t\u1eeb s\u00f4-c\u00f4-la v\u00e0 k\u1eb9o. M\u1ed9t h\u00e0nh vi t\u00ecm ki\u1ebfm t\u01b0\u1edfng nh\u01b0 nh\u1ecf nh\u1eb7t tr\u1edf th\u00e0nh ch\u1ea5t li\u1ec7u cho c\u00e2u chuy\u1ec7n b\u00e1o ch\u00ed.<\/p>\n

      \"B\u1ed3nB\u1ed9 thi\u1ebft b\u1ecb ph\u00f2ng t\u1eafm l\u00e0m t\u1eeb s\u00f4-c\u00f4-la trong chi\u1ebfn d\u1ecbch \u201cSweet Suite\u201d.<\/p>\n<\/div>\n

      \u0110\u1ed9i ng\u0169 tri\u1ec3n khai c\u0169ng l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n v\u1ec1 \u0111\u1ecdc vi\u1ebft \u0111\u1ec3 t\u00ecm hi\u1ec3u li\u1ec7u l\u1ed7i ch\u00ednh t\u1ea3 \u1ea5y c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u1ed3ng th\u1eddi d\u00e0nh cho h\u1ecd kh\u00f4ng gian quay video ri\u00eang. C\u00e1c URL c\u1ee7a b\u00e0i blog v\u00e0 trang chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ch\u1ed1t tr\u01b0\u1edbc \u0111\u1ec3 nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb li\u00ean k\u1ebft, d\u00f9 nh\u1eefng trang \u0111\u00f3 ch\u01b0a l\u00ean s\u00f3ng.<\/p>\n

      Th\u00f4ng tin \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh d\u01b0\u1edbi embargo, t\u1ee9c b\u00e1o ch\u00ed nh\u1eadn tr\u01b0\u1edbc \u0111\u1ec3 chu\u1ea9n b\u1ecb b\u00e0i nh\u01b0ng gi\u1eef k\u00edn \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m \u0111\u00e3 th\u1ed1ng nh\u1ea5t. Nh\u1edd v\u1eady, c\u00e1c b\u00e0i c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac, t\u1ea1o \u0111\u1ec9nh ph\u1ee7 s\u00f3ng ngay \u0111\u1ea7u chi\u1ebfn d\u1ecbch. M\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t th\u01b0\u1eddng k\u00e9o theo th\u00eam \u0111\u1ed9 ph\u1ee7 v\u1ec1 sau.<\/p>\n

      Sau \u0111\u00f3, c\u00e2u chuy\u1ec7n ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u theo t\u1eebng l\u1edbp. \u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c b\u00e1o qu\u1ed1c gia l\u1edbn, r\u1ed3i \u0111\u1ebfn b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khu v\u1ef1c. Ti\u1ebfp theo l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m v\u1ec1 th\u1ef1c ph\u1ea9m, k\u1eb9o ng\u1ecdt, truy\u1ec1n h\u00ecnh v\u00e0 studio phim, cu\u1ed1i c\u00f9ng l\u00e0 b\u00e1o qu\u1ed1c t\u1ebf.<\/p>\n

      Truy\u1ec1n h\u00ecnh kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1 website. Tuy nhi\u00ean, vi\u1ec7c xu\u1ea5t hi\u1ec7n tr\u00ean k\u00eanh n\u00e0y v\u1eabn gi\u00fap t\u0103ng l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn d\u1ecbch sau \u0111\u00f3 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 h\u1eb1ng th\u00e1ng, thay v\u00ec d\u1eebng l\u1ea1i khi \u0111\u1ee3t \u0111\u01b0a tin \u0111\u1ea7u ti\u00ean k\u1ebft th\u00fac.<\/p>\n

      \u201cSweet Suite\u201d \u0111\u01b0\u1ee3c ghi nh\u1eadn mang v\u1ec1 h\u00e0ng tr\u0103m li\u00ean k\u1ebft v\u00e0 g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y cho th\u1ea5y c\u00e1ch d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm, \u00fd t\u01b0\u1edfng PR v\u00e0 vi\u1ec7c chu\u1ea9n b\u1ecb \u0111\u01b0\u1eddng d\u1eabn c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p trong c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch.<\/p>\n

      Nh\u1ecbp \u0111\u1ed9 c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd. Tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed9t \u0111\u1ee3t b\u00f9ng n\u1ed5 li\u00ean k\u1ebft nh\u00e2n t\u1ea1o (synthetic burst) v\u1eabn c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Nh\u01b0ng khi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn li\u00ean k\u1ebft xu\u1ea5t hi\u1ec7n r\u1ed3i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng im l\u1eb7ng ho\u00e0n to\u00e0n, t\u00edn hi\u1ec7u g\u1eedi \u0111\u1ebfn Google l\u00e0 trang \u0111\u00f3 kh\u00f4ng c\u00f2n li\u00ean quan, khi\u1ebfn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 gi\u1ea3m.<\/p>\n

      Chi\u1ebfn d\u1ecbch kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u201cxanh m\u00e3i\u201d (evergreen). Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u1ea7n duy tr\u00ec nh\u1ecbp qu\u1ea3ng b\u00e1, \u0111\u1ec3 c\u00e2u chuy\u1ec7n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y sau \u0111\u1ee3t xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean.<\/p>\n

      Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y th\u1ebf n\u00e0o tr\u00ean Google?<\/h2>\n

      Ngo\u00e0i c\u00e1c k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean, trang t\u00ecm ki\u1ebfm c\u00f2n c\u00f3 nhi\u1ec1u th\u00e0nh ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi d\u00f9ng nh\u00ecn nh\u1eadn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. To\u00e0n b\u1ed9 kh\u00f4ng gian n\u00e0y \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t \u201ccon ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1\u201d (digital high street), g\u1ed3m:<\/p>\n

        \n
      • K\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean:<\/strong> Nh\u1eefng li\u00ean k\u1ebft \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng theo thu\u1eadt to\u00e1n.<\/li>\n
      • K\u1ebft qu\u1ea3 phong ph\u00fa (rich results):<\/strong> H\u00ecnh \u1ea3nh, video v\u00e0 c\u00e1c kh\u1ed1i th\u00f4ng tin hi\u1ec3n th\u1ecb c\u00f9ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n
      • AI Overview:<\/strong> Ph\u1ea7n t\u1ed5ng quan do AI t\u1ea1o, t\u1ed5ng h\u1ee3p th\u00f4ng tin v\u00e0 d\u1eabn \u0111\u1ebfn c\u00e1c ngu\u1ed3n web li\u00ean quan.<\/li>\n
      • G\u1ee3i \u00fd t\u1ef1 \u0111\u1ed9ng (Autocomplete):<\/strong> Nh\u1eefng c\u1ee5m t\u1eeb Google g\u1ee3i \u00fd khi b\u1ea1n \u0111ang g\u00f5.<\/li>\n
      • C\u00e2u h\u1ecfi li\u00ean quan (People Also Ask):<\/strong> Nh\u00f3m c\u00e2u h\u1ecfi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u00ecm c\u00f9ng ch\u1ee7 \u0111\u1ec1.<\/li>\n<\/ul>\n

        M\u1ed7i th\u00e0nh ph\u1ea7n \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 b\u1ea1n.<\/p>\n

        Khi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh ngu\u1ed3n trong AI Overview<\/h3>\n

        H\u00e3y h\u00ecnh dung b\u1ea1n t\u00ecm \u201cc\u00e1ch lu\u1ed9c tr\u1ee9ng\u201d v\u00e0 Google hi\u1ec3n th\u1ecb m\u1ed9t ph\u1ea7n t\u1ed5ng quan do AI t\u1ea1o, k\u00e8m c\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam. \u0110\u00f3 l\u00e0 AI Overview.<\/p>\n

        \"\u1ea2nhV\u00ed d\u1ee5 giao di\u1ec7n AI Overview xu\u1ea5t hi\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google.<\/p>\n<\/div>\n

        N\u1ebfu n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m ngu\u1ed3n trong AI Overview, b\u1ea1n c\u00f3 th\u00eam c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n ngay khi ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n

        Ch\u1eb3ng h\u1ea1n, gi\u1ea3 s\u1eed m\u1ed9t ng\u01b0\u1eddi t\u00ecm \u201cch\u1ecdn gi\u00e0y \u0111i b\u1ed9 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p\u201d, v\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y \u0111\u01b0\u1ee3c d\u1eabn ngu\u1ed3n trong AI Overview. Ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t \u0111\u01a1n v\u1ecb am hi\u1ec3u ng\u00e0nh, b\u1edfi n\u1ed9i dung c\u1ee7a h\u1ecd \u0111ang g\u00f3p ph\u1ea7n gi\u1ea3i \u0111\u00e1p \u0111i\u1ec1u m\u00ecnh c\u1ea7n bi\u1ebft.<\/p>\n

        M\u1ed9t g\u1ee3i \u00fd t\u00ecm ki\u1ebfm c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ed5i \u00fd<\/h3>\n

        Theo m\u1ed9t th\u1ed1ng k\u00ea v\u1ec1 h\u00e0nh vi t\u00ecm ki\u1ebfm, ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng g\u1ee3i \u00fd t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google trong kho\u1ea3ng 23% s\u1ed1 l\u1ea7n t\u00ecm ki\u1ebfm. Nh\u1eefng c\u1ee5m t\u1eeb xu\u1ea5t hi\u1ec7n trong l\u00fac g\u00f5 c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i t\u00e2m l\u00fd c\u1ee7a h\u1ecd ch\u1ec9 sau v\u00e0i gi\u00e2y.<\/p>\n

        \"\u1ea2nhGiao di\u1ec7n Google hi\u1ec3n th\u1ecb g\u1ee3i \u00fd t\u1ef1 \u0111\u1ed9ng v\u00e0 kh\u1ed1i People Also Ask.<\/p>\n<\/div>\n

        Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang t\u00ecm \u201ctour l\u1eb7n bi\u1ec3n\u201d cho k\u1ef3 ngh\u1ec9, nh\u01b0ng nh\u1eefng c\u00e2u h\u1ecfi g\u1ee3i \u00fd l\u1ea1i xoay quanh \u201cl\u1eb7n bi\u1ec3n c\u00f3 an to\u00e0n kh\u00f4ng?\u201d ho\u1eb7c \u201cl\u1eb7n bi\u1ec3n nguy hi\u1ec3m th\u1ebf n\u00e0o?\u201d. T\u1eeb ch\u1ed7 l\u00ean k\u1ebf ho\u1ea1ch \u0111i ch\u01a1i, b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng m\u00ecnh mu\u1ed1n tham gia.<\/p>\n

        V\u1edbi doanh nghi\u1ec7p, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u01b0a c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng lo ng\u1ea1i \u0111\u00f3 l\u00ean ch\u00ednh website c\u1ee7a m\u00ecnh. N\u1ebfu kh\u00e1ch h\u00e0ng b\u0103n kho\u0103n v\u1ec1 \u0111\u1ed9 an to\u00e0n, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u1ea5y.<\/p>\n

        B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 d\u00f9ng n\u1ed9i dung tr\u00ean website v\u00e0 ho\u1ea1t \u0111\u1ed9ng PR \u0111\u1ec3 kh\u01a1i g\u1ee3i th\u00eam nh\u1eefng c\u00e2u h\u1ecfi kh\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan. Theo th\u1eddi gian, c\u00e1ch l\u00e0m n\u00e0y c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n thay \u0111\u1ed5i c\u00e1c g\u1ee3i \u00fd xu\u1ea5t hi\u1ec7n khi t\u00ecm ki\u1ebfm.<\/p>\n

        Ng\u01b0\u1eddi nh\u00ecn th\u1ea5y nh\u1eefng c\u00e2u h\u1ecfi \u1ea5y c\u0169ng kh\u00f4ng ch\u1ec9 c\u00f3 kh\u00e1ch h\u00e0ng. Nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 \u1ee9ng vi\u00ean tuy\u1ec3n d\u1ee5ng \u0111\u1ec1u c\u00f3 th\u1ec3 tra c\u1ee9u doanh nghi\u1ec7p. N\u1ebfu trang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cth\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 an to\u00e0n kh\u00f4ng?\u201d thu\u1ed9c v\u1ec1 \u0111\u1ed1i th\u1ee7, b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung h\u1ecd \u0111\u01b0a ra.<\/p>\n

        Gi\u1eef hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi AI Overview xu\u1ea5t hi\u1ec7n<\/h3>\n

        Khi m\u1ed9t chi\u1ebfn d\u1ecbch PR khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ch\u1ee7 \u0111\u1ec1 li\u00ean quan, AI Overview c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u1eefng g\u00ec h\u1ecd nh\u00ecn th\u1ea5y tr\u00ean Google.<\/p>\n

        Kh\u00e1c v\u1edbi m\u1ed9t v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ed1 \u0111\u1ecbnh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 tr\u1ef1c ti\u1ebfp \u201cgi\u00e0nh\u201d AI Overview. Google l\u1ef1a ch\u1ecdn khi n\u00e0o ph\u1ea7n t\u1ed5ng quan n\u00e0y xu\u1ea5t hi\u1ec7n v\u00e0 nh\u1eefng ngu\u1ed3n n\u00e0o \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n

        V\u00ec v\u1eady, website c\u1ea7n c\u00f3 n\u1ed9i dung r\u00f5 r\u00e0ng, h\u1eefu \u00edch v\u00e0 tr\u1ef1c ti\u1ebfp gi\u1ea3i \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t ra. Ho\u1ea1t \u0111\u1ed9ng PR \u0111\u1ed3ng th\u1eddi gi\u00fap n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn r\u1ed9ng r\u00e3i h\u01a1n tr\u00ean c\u00e1c ngu\u1ed3n li\u00ean quan.<\/p>\n

        N\u1ebfu n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m ngu\u1ed3n, ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 g\u1eb7p ch\u00ednh website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngay trong AI Overview, thay v\u00ec ch\u1ec9 ti\u1ebfp x\u00fac v\u1edbi th\u00f4ng tin t\u1eeb b\u00ean th\u1ee9 ba.<\/p>\n

        \u0110\u00e2y kh\u00f4ng ph\u1ea3i k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o cho m\u1ecdi truy v\u1ea5n. Tuy nhi\u00ean, n\u00f3 cho th\u1ea5y n\u1ed9i dung tr\u00ean website v\u00e0 ho\u1ea1t \u0111\u1ed9ng PR c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong nh\u1eefng kh\u00f4ng gian t\u00ecm ki\u1ebfm m\u1edbi.<\/p>\n

        B\u1eaft \u0111\u1ea7u PR SEO t\u1eeb \u0111\u00e2u \u0111\u1ec3 kh\u00f4ng b\u1ecb ng\u1ee3p?<\/h2>\n

        B\u1ea1n kh\u00f4ng c\u1ea7n m\u1edf \u0111\u1ea7u b\u1eb1ng m\u1ed9t chi\u1ebfn d\u1ecbch l\u1edbn. Tr\u01b0\u1edbc h\u1ebft, h\u00e3y quan s\u00e1t xem th\u01b0\u01a1ng hi\u1ec7u \u0111ang xu\u1ea5t hi\u1ec7n ra sao tr\u00ean \u201ccon ph\u1ed1\u201d t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh.<\/p>\n

        G\u00f5 nh\u1eefng t\u1eeb kh\u00f3a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm:<\/strong> Xem lo\u1ea1i k\u1ebft qu\u1ea3 n\u00e0o xu\u1ea5t hi\u1ec7n, r\u1ed3i \u0111\u1ecdc c\u00e1c g\u1ee3i \u00fd v\u00e0 c\u00e2u h\u1ecfi li\u00ean quan. Ghi l\u1ea1i ai \u0111ang \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi, v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi \u1ea5y n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u1ea7n vi\u1ec7c c\u1ea7n \u01b0u ti\u00ean.<\/p>\n

        Ki\u1ec3m tra DA v\u00e0 PA b\u1eb1ng Mozbar:<\/strong> \u0110\u1eb7t b\u00e1o l\u1edbn c\u1ea1nh c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec3 th\u1ea5y kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ee9c m\u1ea1nh website v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i l\u00ean b\u00e1o \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o t\u00ean tu\u1ed5i c\u1ee7a t\u1edd b\u00e1o.<\/p>\n

        Ngh\u0129 c\u00e2u chuy\u1ec7n tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn li\u00ean k\u1ebft:<\/strong> M\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 b\u00e1o ch\u00ed mu\u1ed1n vi\u1ebft v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng. Sau \u0111\u00f3, b\u1ea1n m\u1edbi t\u00ednh c\u00e1ch \u0111\u01b0a nh\u1eefng li\u00ean k\u1ebft kh\u00e1c nhau v\u00e0o ph\u1ea7n \u0111\u1ea7u b\u00e0i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111\u1ed3ng th\u1eddi chu\u1ea9n b\u1ecb s\u1eb5n URL \u0111\u1ec3 nh\u00e0 b\u00e1o s\u1eed d\u1ee5ng.<\/p>\n

        \u0110\u01b0a c\u00e2u tr\u1ea3 l\u1eddi c\u1ed1t l\u00f5i l\u00ean website s\u1edbm:<\/strong> Nh\u1eefng n\u1ed9i dung n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 website \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m ngu\u1ed3n trong AI Overview. Ch\u00fang c\u0169ng gi\u00fap ng\u01b0\u1eddi t\u00ecm ki\u1ebfm g\u1eb7p \u0111\u01b0\u1ee3c th\u00f4ng tin t\u1eeb ch\u00ednh doanh nghi\u1ec7p khi c\u00f3 th\u1eafc m\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, h\u00e3y tr\u00e1nh mua li\u00ean k\u1ebft, g\u1eafn nofollow cho b\u00e0i qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 cam k\u1ebft n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n khi c\u00f3 th\u1ec3. Nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y li\u00ean quan \u0111\u1ebfn c\u1ea3 website c\u1ee7a b\u1ea1n l\u1eabn nh\u00e0 xu\u1ea5t b\u1ea3n \u0111ang h\u1ee3p t\u00e1c.<\/p>\n

        Hi\u1ec7u qu\u1ea3 PR SEO v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp website v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh c\u00e1ch l\u00e0m. M\u1ed9t thao t\u00e1c \u0111\u01a1n gi\u1ea3n nh\u01b0 t\u00ecm t\u00ean th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecdc c\u00e1c c\u00e2u h\u1ecfi hi\u1ec7n ra v\u00e0 xem ai \u0111ang tr\u1ea3 l\u1eddi ch\u00fang \u0111\u00e3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n bi\u1ebft m\u00ecnh n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/p>\n","protected":false},"excerpt":{"rendered":"

        M\u1ed9t b\u00e0i b\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u h\u01a1n \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng kh\u00f4ng ph\u1ea3i li\u00ean k\u1ebft n\u00e0o t\u1eeb b\u00e1o ch\u00ed c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhau. Gi\u1ea3 s\u1eed m\u1ed9t cu\u1ed9c thi v\u0103n ngh\u1ec7 trao gi\u1ea3i theo b\u00ecnh ch\u1ecdn c\u1ee7a kh\u00e1n gi\u1ea3. Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng ch\u01b0a ch\u1eafc l\u00e0 ng\u01b0\u1eddi h\u00e1t hay nh\u1ea5t, m\u00e0 l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":5660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[59],"class_list":["post-5659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-off-page-seo","tag-pr-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5659"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5659\/revisions"}],"predecessor-version":[{"id":5710,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5659\/revisions\/5710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5660"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}