{"id":5602,"date":"2026-10-19T03:31:12","date_gmt":"2026-10-19T03:31:12","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5602"},"modified":"2026-10-20T02:39:39","modified_gmt":"2026-10-20T02:39:39","slug":"content-contributor","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/content-contributor\/","title":{"rendered":"Content contributor: Chia s\u1ebb chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 th\u00eam backlink"},"content":{"rendered":"

M\u1ed9t c\u00e2u tr\u00edch d\u1eabn, m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n hay m\u1ed9t b\u00e0i vi\u1ebft cho website kh\u00e1c \u0111\u1ec1u c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n.<\/p><\/blockquote>\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u00ecm m\u1ed9t trang nh\u1eadn b\u00e0i c\u1ed9ng t\u00e1c ch\u1ec9 v\u00ec mu\u1ed1n c\u00f3 th\u00eam backlink? V\u1edbi ng\u01b0\u1eddi l\u00e0m SEO, c\u00e2u h\u1ecfi \u201c\u0110\u1eb7t link \u1edf \u0111\u00e2u?\u201d c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u1ea3 \u201cM\u00ecnh c\u00f3 g\u00ec \u0111\u1ec3 chia s\u1ebb?\u201d. V\u1eady l\u00e0 nh\u1eefng danh s\u00e1ch trang c\u00f3 m\u1ee5c \u201cWrite for us\u201d \u0111\u01b0\u1ee3c l\u1eadp ra, r\u1ed3i email xin link l\u1ea7n l\u01b0\u1ee3t \u0111\u01b0\u1ee3c g\u1eedi \u0111i.<\/p>\n

Trong khi \u0111\u00f3, \u0111i\u1ec1u c\u00e1c \u1ea5n ph\u1ea9m uy t\u00edn t\u00ecm ki\u1ebfm th\u01b0\u1eddng l\u00e0 chuy\u00ean m\u00f4n c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p. M\u1ed9t g\u00f3c nh\u00ecn, m\u1ed9t con s\u1ed1 hay m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 th\u00fa v\u1ecb s\u1ebd cho \u0111\u1ed9c gi\u1ea3 l\u00fd do \u0111\u1ec3 \u0111\u1ecdc b\u00e0i. Backlink, hay li\u00ean k\u1ebft t\u1eeb website kh\u00e1c tr\u1ecf v\u1ec1 website c\u1ee7a b\u1ea1n, th\u01b0\u1eddng l\u00e0 l\u1ee3i \u00edch \u0111i k\u00e8m v\u1edbi vi\u1ec7c chia s\u1ebb \u1ea5y.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch content contribution ho\u1ea1t \u0111\u1ed9ng. V\u1eady b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p nh\u1eefng g\u00ec, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1o ch\u00ed, blog hay podcast mu\u1ed1n \u0111\u00f3n nh\u1eadn ch\u00fang?<\/p>\n

Content contributor l\u00e0 g\u00ec?<\/h2>\n

Content contributor (ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p n\u1ed9i dung) l\u00e0 c\u00e1 nh\u00e2n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb chuy\u00ean m\u00f4n tr\u00ean m\u1ed9t \u1ea5n ph\u1ea9m kh\u00f4ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a m\u00ecnh. Ph\u1ea7n \u0111\u00f3ng g\u00f3p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u tr\u00edch d\u1eabn trong b\u00e0i vi\u1ebft, m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, m\u1ed9t t\u1eadp podcast ho\u1eb7c c\u1ea3 m\u1ed9t b\u00e0i vi\u1ebft ri\u00eang, c\u00f2n g\u1ecdi l\u00e0 guest post.<\/p>\n

Vi\u1ec7c n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean. \u1ea4n ph\u1ea9m c\u00f3 th\u00eam n\u1ed9i dung h\u1eefu \u00edch cho \u0111\u1ed9c gi\u1ea3, c\u00f2n ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 backlink ng\u1eef c\u1ea3nh. \u0110\u00e2y l\u00e0 nh\u1eefng li\u00ean k\u1ebft n\u1eb1m trong th\u00e2n b\u00e0i, th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c t\u00ean mi\u1ec1n c\u00f3 th\u1ea9m quy\u1ec1n cao.<\/p>\n

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\"S\u01a1Khi website A \u0111\u1eb7t li\u00ean k\u1ebft \u0111\u1ebfn website B, website B nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t backlink t\u1eeb website A.<\/p>\n<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng \u1ea5n ph\u1ea9m ph\u00f9 h\u1ee3p c\u00f2n gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 cho blog, thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads), ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 th\u1eadm ch\u00ed c\u1ea3 doanh s\u1ed1. Nh\u1edd mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1eeb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, content contribution \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft t\u1ed1t nh\u1ea5t. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec1u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

Theo chuy\u00ean gia t\u01b0 v\u1ea5n s\u00e1ng t\u1ea1o Hannah Smith, nh\u1eefng c\u00e2u chuy\u1ec7n li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ch\u00fang quan t\u00e2m c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed \u0111\u01b0a tin. Qua \u0111\u00f3, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn v\u1edbi t\u01b0 c\u00e1ch chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p n\u1ed9i dung b\u1eb1ng nh\u1eefng c\u00e1ch n\u00e0o?<\/h2>\n

Chia s\u1ebb m\u1ed9t c\u00e2u tr\u00edch d\u1eabn chuy\u00ean gia<\/h3>\n

M\u1ed9t c\u00e1ch d\u1ec5 b\u1eaft \u0111\u1ea7u l\u00e0 t\u00ecm nh\u1eefng c\u00f4ng ty ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi \u0111ang c\u1ea7n \u00fd ki\u1ebfn chuy\u00ean gia cho b\u00e0i vi\u1ebft. B\u1ea1n \u0111\u00f3ng g\u00f3p m\u1ed9t l\u1eddi gi\u1ea3i th\u00edch, m\u1ed9t m\u1eb9o th\u1ef1c h\u00e0nh ho\u1eb7c g\u00f3c nh\u00ecn v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00ecnh am hi\u1ec3u, gi\u00fap b\u00e0i vi\u1ebft c\u00f3 th\u00eam th\u00f4ng tin gi\u00e1 tr\u1ecb.<\/p>\n

Databox l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. C\u00f4ng ty n\u00e0y c\u00f4ng khai danh s\u00e1ch \u201cco-marketing opportunities\u201d, t\u1ee9c c\u00e1c c\u01a1 h\u1ed9i ph\u1ed1i h\u1ee3p truy\u1ec1n th\u00f4ng. Trong \u0111\u00f3 c\u00f3 ch\u1ee7 \u0111\u1ec1 b\u00e0i s\u1eafp xu\u1ea5t b\u1ea3n, th\u1eddi \u0111i\u1ec3m d\u1ef1 ki\u1ebfn \u0111\u0103ng v\u00e0 \u0111\u01b0\u1eddng link \u0111\u1ec3 chuy\u00ean gia g\u1eedi \u00fd ki\u1ebfn. Ch\u1eb3ng h\u1ea1n v\u1edbi b\u00e0i h\u01b0\u1edbng d\u1eabn ki\u1ec3m tra n\u1ed9i dung SEO (SEO content audit), ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p c\u00f3 th\u1ec3 chia s\u1ebb c\u00e1ch h\u1ecd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n

M\u1ed7i khi c\u00f3 b\u00e0i m\u1edbi s\u1eafp xu\u1ea5t b\u1ea3n ho\u1eb7c c\u1ea7n th\u00eam ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p, Databox g\u1eedi email t\u1edbi m\u1ea1ng l\u01b0\u1edbi chuy\u00ean gia. C\u00f4ng ty c\u00f3 th\u00eam m\u1eb9o v\u00e0 g\u00f3c nh\u00ecn t\u1eeb b\u00ean ngo\u00e0i, c\u00f2n chuy\u00ean gia nh\u1eadn \u0111\u01b0\u1ee3c backlink c\u00f9ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Li\u00ean k\u1ebft th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o t\u00ean c\u00e1 nh\u00e2n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

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\"\u1ea2nhTrong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Databox, \u00fd ki\u1ebfn chuy\u00ean gia \u0111\u01b0\u1ee3c ghi r\u00f5 ng\u01b0\u1eddi ph\u00e1t bi\u1ec3u v\u00e0 \u0111i k\u00e8m li\u00ean k\u1ebft t\u1ea1i t\u00ean doanh nghi\u1ec7p.<\/p>\n<\/div>\n

Kh\u00f4ng ch\u1ec9 Databox, nhi\u1ec1u c\u00f4ng ty trong m\u1ea3ng SaaS c\u0169ng ph\u00e1t tri\u1ec3n nh\u1eefng m\u1ea1ng l\u01b0\u1edbi t\u01b0\u01a1ng t\u1ef1. N\u1ebfu ng\u00e0nh c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi nh\u01b0 v\u1eady, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch m\u1eddi c\u00e1c chuy\u00ean gia \u0111\u00f3ng g\u00f3p cho n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

L\u00e0m nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u00f3 c\u00e2u chuy\u1ec7n \u0111\u00e1ng chia s\u1ebb<\/h3>\n

M\u1ed9t n\u1ed9i dung d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean website c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng \u1ea5n ph\u1ea9m l\u1edbn. Tuy nhi\u00ean, \u0111i\u1ec1u khi\u1ebfn h\u1ecd mu\u1ed1n \u0111\u01b0a tin c\u00f2n n\u1eb1m \u1edf vi\u1ec7c d\u1eef li\u1ec7u \u0111\u00f3 n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec m\u00e0 c\u00f4ng ch\u00fang quan t\u00e2m.<\/p>\n

Ch\u1eb3ng h\u1ea1n, chi\u1ebfn d\u1ecbch v\u1ec1 b\u1ea3o hi\u1ec3m xe h\u01a1i c\u1ee7a GoCompare xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00ed b\u1ea3o hi\u1ec3m, t\u1eeb tu\u1ed5i t\u00e1c, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p. M\u1ed9t th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 ho\u1eb7c b\u00e1c s\u0129 gia \u0111\u00ecnh (GP) ph\u1ea3i tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m cao h\u01a1n m\u1ed9t linh m\u1ee5c.<\/p>\n

V\u1edbi ng\u01b0\u1eddi s\u1edf h\u1eefu xe v\u00e0 c\u00f3 b\u1ea3o hi\u1ec3m, c\u00e1ch t\u00ednh kho\u1ea3n ph\u00ed n\u00e0y l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 d\u1ec5 kh\u01a1i g\u1ee3i t\u00f2 m\u00f2. V\u00ec v\u1eady, nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t nh\u00f3m c\u00f4ng ch\u00fang r\u1ed9ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u00fd do \u0111\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u01b0a tin. Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u1ee7 s\u00f3ng tr\u00ean c\u1ea3 b\u00e1o ch\u00ed qu\u1ed1c gia l\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i Anh. Ph\u1ea7n l\u1edbn tr\u00edch d\u1eabn \u0111\u1ebfn t\u1eeb Lee Griffin, m\u1ed9t trong nh\u1eefng th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp GoCompare, xu\u1ea5t hi\u1ec7n v\u1edbi t\u01b0 c\u00e1ch chuy\u00ean gia, ch\u1eb3ng h\u1ea1n tr\u00ean t\u1edd The Sun.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c kh\u1ea3o s\u00e1t c\u1ee7a ri\u00eang m\u00ecnh, r\u1ed3i g\u1eedi \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn b\u00e1o l\u1edbn hay blog trong ng\u00e0nh quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u1ea5y. D\u00f9 v\u1eady, kh\u00f4ng ph\u1ea3i nghi\u00ean c\u1ee9u n\u00e0o c\u0169ng c\u00f3 s\u1ee9c lan t\u1ecfa t\u01b0\u01a1ng t\u1ef1. C\u00e2u chuy\u1ec7n c\u1ea7n \u0111\u1ee7 th\u00fa v\u1ecb v\u1edbi c\u00f4ng ch\u00fang, v\u00e0 ng\u01b0\u1eddi k\u1ec3 c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u chuy\u1ec7n \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng \u00e1p d\u1ee5ng khi b\u1ea1n \u0111\u1ec1 xu\u1ea5t tham gia podcast ho\u1eb7c ph\u1ecfng v\u1ea5n.<\/p>\n

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\"M\u1ed9tPh\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 t\u00ecm ra nh\u1eefng ph\u00e1t hi\u1ec7n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e2u chuy\u1ec7n \u0111\u00e1ng chia s\u1ebb.<\/p>\n<\/div>\n

Tr\u1edf th\u00e0nh kh\u00e1ch m\u1eddi podcast<\/h3>\n

Podcast gi\u00fap b\u1ea1n ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi trong c\u00f4ng ty \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t thought leader, t\u1ee9c ng\u01b0\u1eddi c\u00f3 ti\u1ebfng n\u00f3i trong ng\u00e0nh. B\u00ean c\u1ea1nh \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh th\u1ee9c n\u00e0y nhi\u1ec1u khi c\u00f2n mang l\u1ea1i li\u00ean k\u1ebft v\u1ec1 c\u00e1c nghi\u00ean c\u1ee9u ho\u1eb7c trang quan tr\u1ecdng tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n

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\"HaiPodcast d\u1ea1ng tr\u00f2 chuy\u1ec7n t\u1ea1o kh\u00f4ng gian \u0111\u1ec3 kh\u00e1ch m\u1eddi chia s\u1ebb chuy\u00ean m\u00f4n c\u00f9ng ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<\/div>\n

\u0110\u1ec3 t\u00ecm podcast ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Google v\u1edbi to\u00e1n t\u1eed t\u00ecm ki\u1ebfm inurl:<\/code>. To\u00e1n t\u1eed n\u00e0y y\u00eau c\u1ea7u k\u1ebft qu\u1ea3 c\u00f3 t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong \u0111\u01b0\u1eddng d\u1eabn c\u1ee7a trang:<\/p>\n

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  • inurl:podcast [ch\u1ee7 \u0111\u1ec1 b\u1ea1n am hi\u1ec3u]<\/code><\/li>\n
  • inurl:episode podcast [ch\u1ee7 \u0111\u1ec1]<\/code><\/li>\n<\/ul>\n

    Tuy nhi\u00ean, t\u00ecm th\u1ea5y m\u1ed9t podcast c\u00f9ng ch\u1ee7 \u0111\u1ec1 ch\u01b0a c\u00f3 ngh\u0129a b\u1ea1n \u0111\u00e3 c\u00f3 n\u01a1i \u0111\u1ec3 g\u1eedi \u0111\u1ec1 xu\u1ea5t. B\u1ea1n c\u1ea7n ki\u1ec3m tra th\u00eam m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1:<\/p>\n

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    • C\u00f3 kh\u00e1ch m\u1eddi: Ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n c\u00f3 h\u00ecnh th\u1ee9c ph\u1ecfng v\u1ea5n kh\u00e1ch, thay v\u00ec ch\u1ec9 c\u00f3 ng\u01b0\u1eddi d\u1eabn t\u1ef1 n\u00f3i trong su\u1ed1t c\u00e1c t\u1eadp.<\/li>\n
    • \u0110\u00e3 c\u00f3 \u00edt nh\u1ea5t 20 t\u1eadp: \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y \u0111\u1ed9i ng\u0169 \u0111\u00e3 d\u00e0nh th\u1eddi gian l\u00e0m nghi\u00eam t\u00fac, thay v\u00ec th\u1eed nghi\u1ec7m m\u1ed9t l\u1ea7n. H\u1ecd c\u0169ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111ang t\u00ecm th\u00eam ch\u1ee7 \u0111\u1ec1 hay cho kh\u00e1n gi\u1ea3.<\/li>\n
    • C\u00f3 t\u1eadp m\u1edbi trong 1-1,5 th\u00e1ng g\u1ea7n \u0111\u00e2y: N\u1ebfu \u0111\u00e3 v\u00e0i th\u00e1ng kh\u00f4ng \u0111\u0103ng t\u1eadp m\u1edbi, podcast c\u00f3 th\u1ec3 \u0111\u00e3 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00f4ng c\u00f2n l\u00e0 n\u01a1i ph\u00f9 h\u1ee3p \u0111\u1ec3 li\u00ean h\u1ec7.<\/li>\n
    • C\u00f3 b\u1ea3n ghi ch\u00e9p (transcript) ho\u1eb7c danh s\u00e1ch t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn: \u0110\u00e2y l\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng nh\u1ea5t khi t\u00ecm c\u01a1 h\u1ed9i backlink. Nh\u1eefng trang c\u00f3 transcript th\u01b0\u1eddng \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1 website c\u1ee7a kh\u00e1ch m\u1eddi ho\u1eb7c t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c nh\u1eafc trong t\u1eadp.<\/li>\n<\/ul>\n

      M\u1ed9t v\u00ed d\u1ee5 l\u00e0 khi m\u1ed9t l\u00e3nh \u0111\u1ea1o c\u1ea5p VP c\u1ee7a HubSpot tham gia podcast. Trang c\u1ee7a t\u1eadp c\u00f3 m\u1ee5c \u201cMentioned Resources\u201d, n\u01a1i ng\u01b0\u1eddi d\u1eabn \u0111\u1eb7t li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c b\u00e0i blog, nghi\u00ean c\u1ee9u v\u00e0 c\u1ea3 trang s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch m\u1eddi \u0111\u00e3 \u0111\u1ec1 c\u1eadp.<\/p>\n

      \u0110\u1ec3 \u0111\u01b0\u1ee3c m\u1eddi tham gia, b\u1ea1n c\u1ea7n gi\u00fap ng\u01b0\u1eddi d\u1eabn hi\u1ec3u v\u00ec sao c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. M\u1ed9t email \u0111\u1ec1 xu\u1ea5t l\u00e3nh \u0111\u1ea1o HubSpot l\u00e0m kh\u00e1ch m\u1eddi \u0111\u00e3 tri\u1ec3n khai theo tr\u00ecnh t\u1ef1 sau:<\/p>\n

        \n
      1. Gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi g\u1eedi v\u00e0 l\u00fd do bi\u1ebft \u0111\u1ebfn podcast, k\u00e8m m\u1ed9t t\u1eadp g\u00e2y \u1ea5n t\u01b0\u1ee3ng.<\/li>\n
      2. N\u00eau th\u00e0nh t\u00edch c\u1ee5 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi d\u1eabn hi\u1ec3u uy t\u00edn c\u1ee7a di\u1ec5n gi\u1ea3: HubSpot \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng l\u00ean h\u01a1n 40.000 kh\u00e1ch h\u00e0ng, c\u00f2n di\u1ec5n gi\u1ea3 ph\u1ee5 tr\u00e1ch m\u1edf r\u1ed9ng \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00ean h\u01a1n 500 nh\u00e2n s\u1ef1.<\/li>\n
      3. Ch\u1ecdn nh\u1eefng chi ti\u1ebft trong h\u00e0nh tr\u00ecnh c\u1ee7a di\u1ec5n gi\u1ea3 c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u1eabn quan t\u00e2m, d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 podcast v\u00e0 c\u00e1c t\u1eadp g\u1ea7n \u0111\u00e2y.<\/li>\n
      4. \u0110\u1ec1 xu\u1ea5t ch\u1ee7 \u0111\u1ec1 d\u00e0nh cho kh\u00e1n gi\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, nh\u01b0 gi\u1ea3m churn (t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf), gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ho\u1eb7c h\u01b0\u1edbng d\u1eabn onboarding.<\/li>\n
      5. G\u1eedi k\u00e8m li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a di\u1ec5n gi\u1ea3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n.<\/li>\n
      6. K\u1ebft th\u00fac nh\u1eb9 nh\u00e0ng, kh\u00f4ng g\u00e2y \u00e1p l\u1ef1c, c\u00f9ng m\u1ed9t d\u00f2ng P.S. mang t\u00ednh c\u00e1 nh\u00e2n.<\/li>\n<\/ol>\n

        Ch\u1eb3ng h\u1ea1n, ph\u1ea7n P.S. c\u00f3 th\u1ec3 h\u1ecfi li\u1ec7u hai b\u00ean c\u00f3 c\u00f9ng tham d\u1ef1 m\u1ed9t s\u1ef1 ki\u1ec7n trong ng\u00e0nh \u0111\u1ec3 g\u1eb7p tr\u1ef1c ti\u1ebfp hay kh\u00f4ng. M\u1ed9t chi ti\u1ebft nh\u01b0 v\u1eady gi\u00fap l\u1eddi \u0111\u1ec1 xu\u1ea5t g\u1ea7n g\u0169i h\u01a1n, k\u1ec3 c\u1ea3 khi b\u1ea1n ch\u01b0a quen ng\u01b0\u1eddi d\u1eabn.<\/p>\n

        Tham gia ph\u1ecfng v\u1ea5n ho\u1eb7c b\u00e0i t\u1ed5ng h\u1ee3p \u00fd ki\u1ebfn<\/h3>\n

        B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 ngh\u1ecb \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n trong m\u1ed9t b\u00e0i s\u1eafp xu\u1ea5t b\u1ea3n. M\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c l\u00e0 g\u00f3p \u00fd ki\u1ebfn cho roundup, t\u1ee9c b\u00e0i t\u1ed5ng h\u1ee3p chia s\u1ebb c\u1ee7a nhi\u1ec1u chuy\u00ean gia v\u1ec1 c\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/p>\n

        V\u1edbi b\u00e0i \u0111\u00e3 \u0111\u0103ng, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 g\u1eedi th\u00eam m\u1ed9t c\u00e2u tr\u00edch d\u1eabn \u0111\u1ec3 b\u1ed5 sung th\u00f4ng tin. Ho\u1eb7c n\u1ebfu c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft th\u1ec3 hi\u1ec7n g\u00f3c nh\u00ecn chuy\u00ean gia (thought leadership), b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0a n\u00f3 v\u00e0o ph\u1ea7n \u0111\u1ecdc th\u00eam. Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, ph\u1ea7n \u0111\u00f3ng g\u00f3p c\u1ea7n gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u ch\u1ee7 \u0111\u1ec1 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/p>\n

        Vi\u1ebft m\u1ed9t b\u00e0i guest post<\/h3>\n

        Guest blogging, hay guest posting, l\u00e0 vi\u1ec7c xu\u1ea5t b\u1ea3n b\u00e0i vi\u1ebft tr\u00ean m\u1ed9t \u1ea5n ph\u1ea9m kh\u00f4ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a b\u1ea1n. B\u00e0i c\u1ea7n nguy\u00ean b\u1ea3n 100% v\u00e0 ch\u01b0a t\u1eebng xu\u1ea5t hi\u1ec7n \u1edf n\u01a1i kh\u00e1c.<\/p>\n

        B\u00ean c\u1ea1nh SEO v\u00e0 backlink, guest post c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Qu\u00e1 tr\u00ecnh vi\u1ebft c\u0169ng t\u1ea1o c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi \u1ea5n ph\u1ea9m trong ng\u00e0nh, c\u00f9ng c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c b\u1ea1n tr\u00edch d\u1eabn.<\/p>\n

        \n

        \"\u1ea2nhM\u1ed9t b\u00e0i guest post tr\u00ean blog Ahrefs, trong \u0111\u00f3 ph\u1ea7n gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh n\u1ed9i dung b\u00e0i vi\u1ebft.<\/p>\n<\/div>\n

        Tuy nhi\u00ean, h\u1ea7u h\u1ebft \u1ea5n ph\u1ea9m t\u1eeb ch\u1ed1i ch\u00e8n li\u00ean k\u1ebft v\u1ec1 trang s\u1ea3n ph\u1ea9m trong b\u00e0i c\u1ed9ng t\u00e1c. \u0110\u1ec3 m\u1ed9t li\u00ean k\u1ebft nh\u01b0 v\u1eady tr\u1edf n\u00ean h\u1ee3p l\u00fd, n\u1ed9i dung c\u1ea7n c\u00f3 ng\u1eef c\u1ea3nh th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n

        Ch\u1eb3ng h\u1ea1n, VP Marketing c\u1ee7a HubSpot t\u1eebng vi\u1ebft b\u00e0i \u201cScale-up Lessons: HubSpot’s Journey from MQL to PQL\u201d tr\u00ean blog OpenView. B\u00e0i k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh chuy\u1ec3n t\u1eeb MQL (marketing qualified leads – kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ea1t chu\u1ea9n t\u1eeb ph\u00eda marketing) sang PQL (product qualified leads – kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ea1t chu\u1ea9n qua tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m).<\/p>\n

        \u0110\u1ed9c gi\u1ea3 c\u1ee7a OpenView l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m product marketing, n\u00ean c\u00e2u chuy\u1ec7n n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd. Trong b\u1ed1i c\u1ea3nh \u1ea5y, vi\u1ec7c nh\u1eafc \u0111\u1ebfn v\u00e0 \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1 HubSpot CRM tr\u1edf n\u00ean t\u1ef1 nhi\u00ean. B\u00e0i v\u1eeba gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua m\u1ed9t chuy\u00ean gia ph\u00f9 h\u1ee3p, v\u1eeba gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00fang ch\u1ed7.<\/p>\n

        Khi n\u00e0o guest blogging ph\u1ea3n t\u00e1c d\u1ee5ng?<\/h2>\n

        Guest blogging t\u1eebng b\u1ecb l\u1ea1m d\u1ee5ng \u0111\u1ec3 thao t\u00fang thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm. B\u00e0i \u0111\u01b0\u1ee3c vi\u1ebft ch\u1ec9 nh\u1eb1m \u0111\u1eb7t link, ho\u1eb7c xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng website k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, khi\u1ebfn chi\u1ebfn thu\u1eadt n\u00e0y mang ti\u1ebfng kh\u00f4ng t\u1ed1t trong gi\u1edbi SEO.<\/p>\n

        C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ng\u00e0y c\u00e0ng th\u00f4ng minh h\u01a1n. Google v\u1eabn ghi nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a guest post ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi c\u1ea3nh b\u00e1o vi\u1ec7c l\u1ea1m d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 thao t\u00fang thu\u1eadt to\u00e1n. Theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Google v\u1ec1 guest blogging, nh\u1eefng c\u00e1ch l\u00e0m c\u1ea7n tr\u00e1nh g\u1ed3m:<\/p>\n

          \n
        • Nh\u1ed3i li\u00ean k\u1ebft gi\u00e0u t\u1eeb kh\u00f3a (keyword-rich links): Ph\u1ea7n ch\u1eef \u0111\u01b0\u1ee3c g\u1eafn link ch\u00ednh l\u00e0 t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n l\u00ean top, \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o b\u00e0i kh\u00e1ch \u0111\u1ec3 tr\u1ecf v\u1ec1 website c\u1ee7a m\u00ecnh.<\/li>\n
        • \u0110\u0103ng b\u00e0i tr\u00e0n lan: Xu\u1ea5t b\u1ea3n tr\u00ean qu\u00e1 nhi\u1ec1u website kh\u00e1c nhau, ho\u1eb7c \u0111\u0103ng qu\u00e1 nhi\u1ec1u b\u00e0i tr\u00ean m\u1ed9t v\u00e0i website l\u1edbn.<\/li>\n
        • Thu\u00ea ng\u01b0\u1eddi kh\u00f4ng am hi\u1ec3u ch\u1ee7 \u0111\u1ec1: B\u00e0i vi\u1ebft d\u1ec5 tr\u1edf n\u00ean h\u1eddi h\u1ee3t, ch\u1ec9 ph\u1ee5c v\u1ee5 vi\u1ec7c \u0111\u1eb7t li\u00ean k\u1ebft.<\/li>\n
        • D\u00f9ng n\u1ed9i dung gi\u1ed1ng nhau gi\u1eefa c\u00e1c b\u00e0i: Bao g\u1ed3m c\u1ea3 vi\u1ec7c sao ch\u00e9p nguy\u00ean v\u0103n b\u00e0i \u0111\u00e3 \u0111\u0103ng tr\u00ean website c\u1ee7a m\u00ecnh. V\u1edbi n\u1ed9i dung c\u1ea7n \u0111\u0103ng l\u1ea1i (syndication), Google khuy\u1ebfn ngh\u1ecb d\u00f9ng rel=\"canonical\"<\/code> k\u00e8m rel=\"nofollow\"<\/code> \u0111\u1ec3 b\u00e1o cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng \u0111\u00e2y l\u00e0 n\u1ed9i dung ph\u00e2n ph\u1ed1i l\u1ea1i, kh\u00f4ng ph\u1ea3i b\u1ea3n tr\u00f9ng l\u1eb7p nh\u1eb1m thao t\u00fang thu\u1eadt to\u00e1n.<\/li>\n<\/ul>\n

          V\u00ec v\u1eady, n\u1ebfu am hi\u1ec3u ch\u1ee7 \u0111\u1ec1, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 vi\u1ebft b\u00e0i. N\u1ebfu kh\u00f4ng, h\u00e3y ph\u1ed1i h\u1ee3p v\u1edbi m\u1ed9t chuy\u00ean gia trong c\u00f4ng ty \u0111\u1ec3 \u0111\u1ed9i content c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. Gi\u00e1 tr\u1ecb d\u00e0nh cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean tr\u01b0\u1edbc, c\u00f2n li\u00ean k\u1ebft ch\u1ec9 n\u00ean xu\u1ea5t hi\u1ec7n khi th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh.<\/p>\n

          C\u1ea7n chu\u1ea9n b\u1ecb g\u00ec tr\u01b0\u1edbc khi g\u1eedi l\u1eddi \u0111\u1ec1 xu\u1ea5t?<\/h2>\n

          Ch\u1ecdn ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n<\/h3>\n

          D\u00f9 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, content contribution c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c nh\u1ea5t. \u0110\u1ec3 \u0111\u00f3ng g\u00f3p \u0111\u1ec1u \u0111\u1eb7n, b\u1ea1n c\u1ea7n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u1eefng ch\u1eafc: ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n th\u1eadt v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong ng\u00e0nh. \u0110i c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9c gi\u1ea3, d\u00f9 n\u01a1i b\u1ea1n nh\u1eafm \u0111\u1ebfn l\u00e0 m\u1ed9t blog ng\u00e1ch hay t\u1edd b\u00e1o l\u1edbn.<\/p>\n

          Tuy nhi\u00ean, ng\u01b0\u1eddi l\u00e0m link building kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea3m nh\u1eadn m\u1ecdi vi\u1ec7c. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi CEO ho\u1eb7c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao trong vai tr\u00f2 thought leader, c\u00f9ng \u0111\u1ed9i PR v\u00e0 \u0111\u1ed9i content\/blog \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n.<\/p>\n

          L\u00fac n\u00e0y, kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. Vi\u1ec7c b\u1ea1n ch\u01b0a th\u1ec3 t\u1ef1 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u01b0a th\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n

          \n

          \"M\u1ed9tVi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 l\u00e0 qu\u00e1 tr\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n v\u00e0 \u0111\u1ed9i ng\u0169 l\u00e0m n\u1ed9i dung.<\/p>\n<\/div>\n

          T\u00ecm n\u01a1i c\u00f3 nh\u00f3m \u0111\u1ed9c gi\u1ea3 ph\u00f9 h\u1ee3p<\/h3>\n

          Tr\u01b0\u1edbc khi t\u00ecm n\u01a1i \u0111\u0103ng b\u00e0i, b\u1ea1n c\u1ea7n bi\u1ebft m\u00ecnh mu\u1ed1n ti\u1ebfp c\u1eadn ai. T\u1eeb nh\u00f3m \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau, b\u1ea1n m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng \u1ea5n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn, ph\u1ecfng v\u1ea5n ho\u1eb7c c\u1ed9ng t\u00e1c, qua \u0111\u00f3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7 tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n

          B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb 3 ngu\u1ed3n:<\/p>\n

            \n
          • H\u1ed3 s\u01a1 backlink c\u1ee7a m\u00ecnh: Nh\u1eefng website t\u1eebng \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho m\u1ed9t l\u1ea7n h\u1ee3p t\u00e1c m\u1edbi.<\/li>\n
          • Backlink c\u1ee7a \u0111\u1ed1i th\u1ee7: N\u01a1i t\u1eebng \u0111\u1eb7t link ho\u1eb7c ph\u1ecfng v\u1ea5n \u0111\u1ed1i th\u1ee7 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng c\u0169ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t c\u00e2u chuy\u1ec7n t\u01b0\u01a1ng t\u1ef1 t\u1eeb b\u1ea1n.<\/li>\n
          • Chuy\u00ean gia trong ng\u00e0nh: Theo d\u00f5i nh\u1eefng \u1ea5n ph\u1ea9m h\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u00f3ng g\u00f3p b\u00e0i ho\u1eb7c chia s\u1ebb \u00fd ki\u1ebfn.<\/li>\n<\/ul>\n

            V\u1edbi ngu\u1ed3n th\u1ee9 hai, b\u00e1o c\u00e1o Link Intersect c\u1ee7a Ahrefs gi\u00fap t\u00ecm nh\u1eefng website \u0111\u00e3 li\u00ean k\u1ebft \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 nh\u01b0ng ch\u01b0a li\u00ean k\u1ebft \u0111\u1ebfn b\u1ea1n. B\u1ea1n nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 lo\u1ea1i tr\u1eeb t\u00ean mi\u1ec1n c\u1ee7a m\u00ecnh kh\u1ecfi ph\u00e2n t\u00edch. K\u1ebft qu\u1ea3 c\u00f3 c\u00e1c b\u1ed9 l\u1ecdc v\u00e0 t\u00f9y ch\u1ecdn xu\u1ea5t file \u0111\u1ec3 b\u1ea1n ti\u1ebfp t\u1ee5c xem x\u00e9t.<\/p>\n

            \n

            \"B\u00e1oLink Intersect \u0111\u1eb7t c\u00e1c ngu\u1ed3n backlink c\u1ea1nh nhau \u0111\u1ec3 b\u1ea1n nh\u1eadn ra nh\u1eefng website \u0111\u00e3 li\u00ean k\u1ebft \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 nh\u01b0ng ch\u01b0a li\u00ean k\u1ebft \u0111\u1ebfn m\u00ecnh.<\/p>\n<\/div>\n

            C\u00f2n khi theo d\u00f5i chuy\u00ean gia, \u1ea3nh \u0111\u1ea1i di\u1ec7n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111\u1ea7u m\u1ed1i h\u1eefu \u00edch. Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00f9ng m\u1ed9t \u1ea3nh ch\u00e2n dung (headshot) cho ph\u1ea7n l\u1edbn b\u00e0i \u0111\u00f3ng g\u00f3p. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y b\u1ee9c \u1ea3nh h\u1ecd th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 t\u00ecm tr\u00ean Google Images, xem nh\u1eefng trang n\u00e0o \u0111\u00e3 s\u1eed d\u1ee5ng n\u00f3.<\/p>\n

            \n

            \"GiaoT\u00ecm ki\u1ebfm b\u1eb1ng \u1ea3nh cho ph\u00e9p d\u00f9ng \u1ea3nh ch\u00e2n dung l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 l\u1ea7n theo nh\u1eefng trang \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u00f3.<\/p>\n<\/div>\n

            Sau \u0111\u00f3, l\u1ecdc k\u1ebft qu\u1ea3 theo th\u1eddi gian, ch\u1eb3ng h\u1ea1n trong 1 n\u0103m g\u1ea7n nh\u1ea5t. C\u00e1ch n\u00e0y gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng website g\u1ea7n \u0111\u00e2y c\u00f3 \u0111\u0103ng t\u1ea3i \u00fd ki\u1ebfn c\u1ee7a chuy\u00ean gia c\u00f9ng l\u0129nh v\u1ef1c.<\/p>\n

            Khi \u0111\u00e3 c\u00f3 danh s\u00e1ch, h\u00e3y \u01b0u ti\u00ean m\u1ee9c \u0111\u1ed9 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 v\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m ch\u01b0a t\u1eebng \u0111\u1eb7t link v\u1ec1 b\u1ea1n. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ed3 s\u01a1 backlink \u0111a d\u1ea1ng h\u01a1n, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t v\u00e0i ngu\u1ed3n quen thu\u1ed9c.<\/p>\n

            Ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng n\u01a1i nh\u1eadn guest post<\/h3>\n

            Nhi\u1ec1u h\u01b0\u1edbng d\u1eabn khuy\u00ean b\u1ea1n t\u00ecm c\u00e1c trang c\u00f3 m\u1ee5c \u201cWrite for us\u201d ho\u1eb7c \u201cguest blogging guidelines\u201d. Tuy nhi\u00ean, n\u00ean tr\u00e1nh ph\u1ea7n l\u1edbn nh\u1eefng trang n\u00e0y, tr\u1eeb khi \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u00e3 bi\u1ebft.<\/p>\n

            N\u1ebfu m\u1ed9t website nh\u1eadn b\u00e0i qu\u00e1 d\u1ec5, kh\u00f4ng c\u00f3 quy tr\u00ecnh bi\u00ean t\u1eadp hay ng\u01b0\u1eddi ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng, n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecb nhi\u1ec1u c\u00f4ng ty l\u1ea1m d\u1ee5ng \u0111\u1ec3 \u0111\u1eb7t link. Khi \u0111\u00f3, backlink t\u1eeb trang n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh d\u1ea5u hi\u1ec7u \u0111\u00e1ng ng\u1edd v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, khi\u1ebfn website c\u1ee7a b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecb ph\u1ea1t.<\/p>\n

            \u0110\u1ec3 ch\u1ecdn n\u01a1i \u0111\u00e1ng d\u00e0nh c\u00f4ng s\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n

              \n
            • Nh\u00f3m \u0111\u1ed9c gi\u1ea3 ph\u00f9 h\u1ee3p (niche relevance): \u0110\u1ed9c gi\u1ea3 c\u1ee7a \u1ea5n ph\u1ea9m tr\u00f9ng v\u1edbi nh\u00f3m b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac trong \u0111\u00f3.<\/li>\n
            • Ch\u1ec9 s\u1ed1 uy t\u00edn: C\u00f3 th\u1ec3 tham kh\u1ea3o Domain Authority (DA) c\u1ee7a Moz trong kho\u1ea3ng 40-70 ho\u1eb7c Domain Rating (DR) t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u1ee7a Ahrefs. \u0110\u00e2y l\u00e0 nh\u1eefng thang \u0111i\u1ec3m \u01b0\u1edbc t\u00ednh s\u1ee9c m\u1ea1nh website do b\u00ean th\u1ee9 ba t\u00ednh, kh\u00f4ng ph\u1ea3i ch\u1ec9 s\u1ed1 c\u1ee7a Google.<\/li>\n
            • C\u00f3 ban bi\u00ean t\u1eadp: B\u00e0i \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t v\u00e0 ng\u01b0\u1eddi vi\u1ebft c\u00f3 th\u1ec3 nh\u1eadn g\u00f3p \u00fd \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ed9i dung.<\/li>\n
            • Xu\u1ea5t b\u1ea3n th\u01b0\u1eddng xuy\u00ean: C\u00f3 nh\u1eadn b\u00e0i t\u1eeb ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p b\u00ean ngo\u00e0i trong 6 th\u00e1ng g\u1ea7n nh\u1ea5t.<\/li>\n
            • Cho ph\u00e9p li\u00ean k\u1ebft ra ngo\u00e0i: \u0110\u1ecdc c\u00e1c b\u00e0i c\u0169 v\u00e0 ph\u1ea7n gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 \u0111\u1ec3 ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi trong c\u00f4ng ty v\u1edbi t\u00e1c gi\u1ea3 kh\u00e1ch. Sau \u0111\u00f3 ki\u1ec3m tra xem t\u00e1c gi\u1ea3 kh\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t link v\u1ec1 website c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/li>\n
            • L\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean h\u00e0ng th\u00e1ng (organic traffic): Khi \u0111\u00e3 c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c v\u00e0 b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra th\u00eam b\u1eb1ng SEMrush, Ahrefs ho\u1eb7c SimilarWeb. \u0110\u1ed3ng th\u1eddi xem website c\u00f3 x\u1ebfp h\u1ea1ng t\u1ed1t v\u00e0 c\u00f3 c\u00e1ch h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 b\u00e0i sau khi \u0111\u0103ng hay kh\u00f4ng.<\/li>\n<\/ul>\n
              \n

              \"GiaoDomain Rating, h\u1ed3 s\u01a1 backlink v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean l\u00e0 nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 tham kh\u1ea3o khi \u0111\u00e1nh gi\u00e1 m\u1ed9t website.<\/p>\n<\/div>\n

              Nh\u1eefng ngu\u1ed3n t\u00ecm ki\u1ebfm v\u1eabn l\u00e0 h\u1ed3 s\u01a1 backlink c\u1ee7a b\u1ea1n, c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00e1c n\u01a1i chuy\u00ean gia trong ng\u00e0nh \u0111ang \u0111\u00f3ng g\u00f3p. C\u00e1c ti\u00eau ch\u00ed tr\u00ean gi\u00fap b\u1ea1n l\u1ecdc ti\u1ebfp danh s\u00e1ch \u1ea5y tr\u01b0\u1edbc khi li\u00ean h\u1ec7.<\/p>\n

              Pitch th\u1ebf n\u00e0o \u0111\u1ec3 bi\u00ean t\u1eadp vi\u00ean mu\u1ed1n ph\u1ea3n h\u1ed3i?<\/h2>\n

              Pitch l\u00e0 vi\u1ec7c g\u1eedi l\u1eddi \u0111\u1ec1 xu\u1ea5t v\u1ec1 c\u00e2u chuy\u1ec7n ho\u1eb7c n\u1ed9i dung b\u1ea1n mu\u1ed1n \u0111\u00f3ng g\u00f3p. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y mang t\u00ednh c\u00e1 nh\u00e2n cao, n\u00ean kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c b\u1ea3o \u0111\u1ea3m hi\u1ec7u qu\u1ea3 trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p.<\/p>\n

              K\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a chuy\u00ean gia b\u1ea1n \u0111\u1ea1i di\u1ec7n, nhu c\u1ea7u n\u1ed9i dung c\u1ee7a \u1ea5n ph\u1ea9m v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa ch\u1ee7 \u0111\u1ec1 v\u1edbi h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd. Nh\u1eefng n\u01a1i c\u00f3 m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p th\u01b0\u1eddng r\u1ea5t c\u1ea7n n\u1ed9i dung hay, nh\u01b0ng \u00fd t\u01b0\u1edfng v\u1eabn ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

              Khi \u0111\u00e3 quen bi\u00ean t\u1eadp vi\u00ean<\/h3>\n

              B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi ti\u00eau \u0111\u1ec1 d\u1ef1 ki\u1ebfn m\u00e0 kh\u00f4ng c\u1ea7n gi\u1edbi thi\u1ec7u d\u00e0i v\u1ec1 b\u1ea3n th\u00e2n ho\u1eb7c \u00fd t\u01b0\u1edfng. Ch\u1eb3ng h\u1ea1n: \u201cM\u00ecnh mu\u1ed1n vi\u1ebft b\u00e0i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing cho n\u0103m t\u1edbi, b\u1ea1n th\u1ea5y ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng?\u201d, k\u00e8m ti\u00eau \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/p>\n

              \u01afu \u0111i\u1ec3m c\u1ee7a c\u00e1ch n\u00e0y l\u00e0 ng\u1eafn g\u1ecdn v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Bi\u00ean t\u1eadp vi\u00ean \u0111\u00e3 bi\u1ebft b\u1ea1n n\u00ean c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1ea3 l\u1eddi c\u00f3 ho\u1eb7c kh\u00f4ng. N\u1ebfu c\u1ea7n th\u00eam b\u1ed1i c\u1ea3nh, m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f9ng v\u00e0i d\u00f2ng m\u00f4 t\u1ea3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u trao \u0111\u1ed5i.<\/p>\n

              Khi ch\u01b0a t\u1eebng l\u00e0m vi\u1ec7c c\u00f9ng nhau<\/h3>\n

              L\u00fac n\u00e0y, ng\u01b0\u1eddi nh\u1eadn c\u1ea7n nhi\u1ec1u th\u00f4ng tin h\u01a1n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh. Email n\u00ean c\u00f3 ti\u00eau \u0111\u1ec1 b\u00e0i \u0111\u1ec1 xu\u1ea5t, ph\u1ea7n t\u00f3m t\u1eaft n\u1ed9i dung b\u1eb1ng 2-3 g\u1ea1ch \u0111\u1ea7u d\u00f2ng ngay trong th\u01b0 v\u00e0 b\u1ea3n nh\u00e1p \u0111\u00ednh k\u00e8m.<\/p>\n

              Vi\u1ebft nh\u00e1p khi ch\u01b0a bi\u1ebft b\u00e0i c\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng hay kh\u00f4ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n th\u1ea5y t\u1ed1n c\u00f4ng. Tuy nhi\u00ean, b\u1ea3n nh\u00e1p gi\u00fap bi\u00ean t\u1eadp vi\u00ean nh\u00ecn th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft v\u00e0 m\u1ee9c \u0111\u1ed9 nghi\u00eam t\u00fac c\u1ee7a ng\u01b0\u1eddi g\u1eedi, qua \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i.<\/p>\n

              M\u1ed9t c\u00e1ch t\u00ecm \u00fd t\u01b0\u1edfng l\u00e0 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung (content gap): nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a \u1ea5n ph\u1ea9m \u0111\u00e3 vi\u1ebft, nh\u01b0ng ch\u00ednh \u1ea5n ph\u1ea9m \u1ea5y ch\u01b0a c\u00f3. B\u00e0i c\u1ee7a b\u1ea1n khi \u0111\u00f3 v\u1eeba ph\u1ee5c v\u1ee5 \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd, v\u1eeba gi\u00fap h\u1ecd c\u1ea1nh tranh t\u1ed1t h\u01a1n trong l\u0129nh v\u1ef1c \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

              B\u1ea1n c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb 1-2 \u00fd t\u01b0\u1edfng, m\u1ed7i \u00fd \u0111i c\u00f9ng m\u1ed9t \u0111o\u1ea1n t\u00f3m t\u1eaft v\u00e0 d\u00e0n \u00fd ng\u1eafn. V\u1edbi bi\u00ean t\u1eadp vi\u00ean \u0111\u00e3 quen, ph\u1ea7n tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 g\u1ecdn h\u01a1n, nh\u01b0ng l\u00fd do ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p v\u1eabn c\u1ea7n r\u00f5 r\u00e0ng.<\/p>\n

              \n

              \"\u1ea2nhM\u1ed9t v\u00ed d\u1ee5 email pitch tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 v\u00e0 g\u1eedi k\u00e8m c\u00e1c b\u00e0i \u0111\u00e3 xu\u1ea5t b\u1ea3n \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn tham kh\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng vi\u1ebft.<\/p>\n<\/div>\n

              Ch\u00fa \u00fd g\u00ec khi g\u1eedi email?<\/h3>\n

              C\u00e1 nh\u00e2n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1eef xuy\u00ean su\u1ed1t. M\u1ed7i t\u00e1c gi\u1ea3, ng\u01b0\u1eddi d\u1eabn podcast v\u00e0 bi\u00ean t\u1eadp vi\u00ean \u0111\u1ec1u c\u00f3 m\u1ed1i quan t\u00e2m ri\u00eang. Email r\u1eadp khu\u00f4n g\u1eedi h\u00e0ng lo\u1ea1t th\u01b0\u1eddng kh\u00f4ng gi\u00fap \u00edch nhi\u1ec1u, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn m\u1ed1i quan h\u1ec7.<\/p>\n

              Trong v\u00ed d\u1ee5 \u0111\u1ec1 xu\u1ea5t kh\u00e1ch m\u1eddi HubSpot, th\u00e0nh t\u00edch c\u1ee7a di\u1ec5n gi\u1ea3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 quan t\u00e2m \u0111\u1ebfn churn. Ng\u01b0\u1eddi nh\u1eadn v\u00ec v\u1eady c\u00f3 th\u1ec3 hi\u1ec3u v\u00ec sao di\u1ec5n gi\u1ea3 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a m\u00ecnh.<\/p>\n

              B\u1ea1n c\u0169ng n\u00ean g\u1eedi th\u1eed v\u00e0i email \u0111\u1ebfn t\u00e1c gi\u1ea3, ng\u01b0\u1eddi d\u1eabn ho\u1eb7c bi\u00ean t\u1eadp vi\u00ean trong ng\u00e0nh, r\u1ed3i ch\u1edd ph\u1ea3n h\u1ed3i v\u00e0i ng\u00e0y. C\u00e1ch n\u00e0y gi\u00fap ki\u1ec3m tra xem c\u00e2u chuy\u1ec7n c\u00f3 h\u1ea5p d\u1eabn nh\u01b0 b\u1ea1n ngh\u0129 hay kh\u00f4ng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng danh s\u00e1ch li\u00ean h\u1ec7.<\/p>\n

              B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y h\u1ecfi tr\u01b0\u1edbc l\u1ecbch c\u1ee7a chuy\u00ean gia ho\u1eb7c l\u00e3nh \u0111\u1ea1o \u0111ang h\u1ee3p t\u00e1c v\u1edbi b\u1ea1n. N\u1ebfu h\u1ecd ch\u1ec9 c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ecf m\u1ed7i tu\u1ea7n hay m\u1ed7i th\u00e1ng, vi\u1ec7c nh\u1eadn qu\u00e1 nhi\u1ec1u l\u1eddi m\u1eddi s\u1ebd khi\u1ebfn c\u1ea3 hai kh\u00f3 \u0111\u00e1p \u1ee9ng. S\u1ed1 l\u01b0\u1ee3ng c\u01a1 h\u1ed9i c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n.<\/p>\n

              X\u00e2y d\u1ef1ng quan h\u1ec7 t\u1eeb c\u1ea3 hai ph\u00eda<\/h2>\n

              Ngo\u00e0i vi\u1ec7c \u0111\u00f3ng g\u00f3p cho ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 m\u1eddi h\u1ecd chia s\u1ebb chuy\u00ean m\u00f4n tr\u00ean website c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 m\u1ed1i quan h\u1ec7 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n theo hai chi\u1ec1u.<\/p>\n

              M\u1ed9t l\u1ef1a ch\u1ecdn l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 c\u00f4ng b\u1ed1 trang h\u01b0\u1edbng d\u1eabn d\u00e0nh cho ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p (contributor guidelines) tr\u00ean blog. Khi bi\u1ebft b\u1ea1n nh\u1eadn b\u00e0i v\u00e0 hi\u1ec3u c\u00e1c y\u00eau c\u1ea7u, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i blog c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng g\u1eedi n\u1ed9i dung m\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i t\u00ecm ki\u1ebfm t\u1eebng ng\u01b0\u1eddi.<\/p>\n

              B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi theo m\u00f4 h\u00ecnh HARO (Help A Reporter Out), v\u1ed1n k\u1ebft n\u1ed1i nh\u00e0 b\u00e1o, blogger v\u1edbi chuy\u00ean gia l\u00e0m ngu\u1ed3n tin. V\u1edbi phi\u00ean b\u1ea3n c\u1ee7a ri\u00eang m\u00ecnh, b\u1ea1n th\u00f4ng b\u00e1o cho c\u00e1c chuy\u00ean gia bi\u1ebft \u0111ang vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 h\u1ecd am hi\u1ec3u, r\u1ed3i m\u1eddi h\u1ecd \u0111\u00f3ng g\u00f3p c\u00e2u tr\u00edch d\u1eabn, m\u1ed9t case study ho\u1eb7c t\u00e0i nguy\u00ean b\u1ed5 sung.<\/p>\n

              \n

              \"\u1ea2nhC\u00e1c email t\u1eadp h\u1ee3p y\u00eau c\u1ea7u t\u00ecm ngu\u1ed3n tin minh h\u1ecda c\u00e1ch m\u1ed9t m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i ng\u01b0\u1eddi vi\u1ebft v\u1edbi chuy\u00ean gia c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p.<\/p>\n<\/div>\n

              \u0110\u1ed9c gi\u1ea3 c\u00f3 th\u00eam th\u00f4ng tin h\u1eefu \u00edch, c\u00f2n b\u1ea1n c\u00f3 th\u00eam m\u1ed1i quan h\u1ec7 trong ng\u00e0nh. Nh\u1edd \u0111\u00e3 bi\u1ebft nhau qua m\u1ed9t l\u1ea7n \u0111\u00f3ng g\u00f3p, nh\u1eefng l\u1ea7n outreach, t\u1ee9c ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 sau \u0111\u00f3, c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

              B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h2>\n

              Content contribution \u0111\u00f2i h\u1ecfi th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng chuy\u00ean m\u00f4n, ph\u00e1t tri\u1ec3n nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00e1ng \u0111\u1ecdc v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung. Backlink c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111i c\u00f9ng qu\u00e1 tr\u00ecnh \u1ea5y khi ph\u1ea7n \u0111\u00f3ng g\u00f3p mang l\u1ea1i gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3, t\u1ea1i nh\u1eefng n\u01a1i \u0111\u01b0\u1ee3c c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tin t\u01b0\u1edfng.<\/p>\n

              \u0110\u1ec3 b\u1eaft \u0111\u1ea7u l\u1ea7n \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo 6 b\u01b0\u1edbc:<\/p>\n

                \n
              1. Ch\u1ecdn ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n: N\u1ebfu \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi c\u00f3 ti\u1ebfng n\u00f3i trong ng\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ea3m nh\u1eadn. N\u1ebfu kh\u00f4ng, h\u00e3y ph\u1ed1i h\u1ee3p v\u1edbi CEO, \u0111\u1ed9i PR v\u00e0 \u0111\u1ed9i content \u0111\u1ec3 t\u00ecm ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p n\u1ed9i dung v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
              2. L\u1eadp danh s\u00e1ch t\u00e1c gi\u1ea3, chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/li>\n
              3. T\u00ecm nh\u1eefng n\u01a1i h\u1ecd \u0111\u00f3ng g\u00f3p g\u1ea7n \u0111\u00e2y, ch\u1eb3ng h\u1ea1n qua \u1ea3nh \u0111\u1ea1i di\u1ec7n tr\u00ean Google Images.<\/li>\n
              4. \u01afu ti\u00ean \u1ea5n ph\u1ea9m li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 v\u00e0 ch\u01b0a t\u1eebng \u0111\u1eb7t link v\u1ec1 website c\u1ee7a b\u1ea1n.<\/li>\n
              5. Ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p cho t\u1eebng n\u01a1i: g\u1eedi tr\u00edch d\u1eabn b\u1ed5 sung cho b\u00e0i c\u00f3 s\u1eb5n, \u0111\u1ec1 xu\u1ea5t t\u00e0i nguy\u00ean \u0111\u1ecdc th\u00eam, tham gia podcast ho\u1eb7c ph\u1ecfng v\u1ea5n cho b\u00e0i s\u1eafp xu\u1ea5t b\u1ea3n.<\/li>\n
              6. So\u1ea1n email c\u00e1 nh\u00e2n h\u00f3a v\u00e0 g\u1eedi l\u1eddi \u0111\u1ec1 xu\u1ea5t.<\/li>\n<\/ol>\n

                B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n, m\u1ed9t \u1ea5n ph\u1ea9m v\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ee7 c\u1ee5 th\u1ec3. Sau v\u00e0i email \u0111\u1ea7u ti\u00ean, d\u00e0nh v\u00e0i ng\u00e0y ch\u1edd ph\u1ea3n h\u1ed3i s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh \u0111i\u1ec1u g\u00ec tr\u01b0\u1edbc khi li\u00ean h\u1ec7 th\u00eam.<\/p>\n","protected":false},"excerpt":{"rendered":"

                M\u1ed9t c\u00e2u tr\u00edch d\u1eabn, m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n hay m\u1ed9t b\u00e0i vi\u1ebft cho website kh\u00e1c \u0111\u1ec1u c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n. B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u00ecm m\u1ed9t trang nh\u1eadn b\u00e0i c\u1ed9ng t\u00e1c ch\u1ec9 v\u00ec mu\u1ed1n c\u00f3 th\u00eam backlink? V\u1edbi ng\u01b0\u1eddi l\u00e0m SEO, c\u00e2u h\u1ecfi \u201c\u0110\u1eb7t link \u1edf \u0111\u00e2u?\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":5606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,58],"tags":[57],"class_list":["post-5602","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-strategy-seo","tag-content-seo-strategy"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5602"}],"version-history":[{"count":2,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5602\/revisions"}],"predecessor-version":[{"id":5615,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5602\/revisions\/5615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5606"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}