{"id":5573,"date":"2026-10-16T04:30:49","date_gmt":"2026-10-16T04:30:49","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5573"},"modified":"2026-10-16T04:34:54","modified_gmt":"2026-10-16T04:34:54","slug":"doanh-nghiep-b2b-co-nen-dau-tu-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/doanh-nghiep-b2b-co-nen-dau-tu-seo\/","title":{"rendered":"Doanh nghi\u1ec7p B2B c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 SEO? 5 c\u00e2u h\u1ecfi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1"},"content":{"rendered":"

Th\u1ee9 h\u1ea1ng cao tr\u00ean Google c\u00f3 th\u1ec3 mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n. Nh\u01b0ng tr\u01b0\u1edbc \u0111\u00f3, c\u1ea7n bi\u1ebft ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n th\u1ee9 b\u1ea1n \u0111ang b\u00e1n hay kh\u00f4ng.<\/em><\/p><\/blockquote>\n

C\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, website l\u00ean top, kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn. \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 h\u00ecnh dung c\u1ee7a kh\u00f4ng \u00edt doanh nghi\u1ec7p khi b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o SEO. B\u1edfi khi s\u1ea3n ph\u1ea9m \u0111\u00e3 xu\u1ea5t hi\u1ec7n ngay tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi c\u1ea7n, vi\u1ec7c b\u00e1n h\u00e0ng d\u01b0\u1eddng nh\u01b0 c\u0169ng thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

Tuy nhi\u00ean, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p ph\u1ea7n m\u1ec1m sao l\u01b0u d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y t\u1eebng g\u1eb7p t\u00ecnh hu\u1ed1ng kh\u00e1c. T\u1eeb kh\u00f3a m\u1ee5c ti\u00eau \u0111\u00e3 l\u00ean th\u1ee9 h\u1ea1ng cao, nh\u01b0ng l\u01b0\u1ee3t nh\u1ea5p v\u00e0o website v\u1eabn th\u1ea5p h\u01a1n d\u1ef1 t\u00ednh. Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm d\u01b0\u1eddng nh\u01b0 quan t\u00e2m \u0111\u1ebfn m\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1c, d\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn t\u00ednh kh\u1ea3 thi c\u1ee7a SEO (SEO feasibility): li\u1ec7u k\u00eanh t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p b\u1ecf ra? V\u1edbi doanh nghi\u1ec7p B2B, t\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p kh\u00e1c, c\u00e2u h\u1ecfi n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o cu\u1ed9c \u0111ua th\u1ee9 h\u1ea1ng.<\/p>\n

V\u00ec sao SEO kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn c\u1ee7a m\u1ecdi doanh nghi\u1ec7p?<\/h2>\n

V\u1ec1 c\u01a1 b\u1ea3n, SEO gi\u00fap doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 demand capture, t\u1ee9c \u0111\u00f3n l\u1ea5y nhu c\u1ea7u c\u00f3 s\u1eb5n. Kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn ra v\u1ea5n \u0111\u1ec1, bi\u1ebft m\u00ecnh c\u1ea7n t\u00ecm g\u00ec v\u00e0 b\u1eaft \u0111\u1ea7u g\u00f5 t\u1eeb kh\u00f3a l\u00ean Google.<\/p>\n

Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t ng\u00e0nh h\u00e0ng m\u1edbi (category creation), t\u00ecnh hu\u1ed1ng s\u1ebd kh\u00e1c. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft \u0111\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m \u1ea5y, th\u1eadm ch\u00ed ch\u01b0a c\u00f3 t\u1eeb n\u00e0o \u0111\u1ec3 g\u1ecdi t\u00ean n\u00f3. V\u00ec v\u1eady, d\u00f9 doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng l\u00ean top, l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u1eabn c\u00f3 th\u1ec3 qu\u00e1 nh\u1ecf \u0111\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t.<\/p>\n

L\u00fac n\u00e0y, vi\u1ec7c c\u1ea7n l\u00e0m l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eadn ra m\u1ed9t nhu c\u1ea7u m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd ch\u01b0a ngh\u0129 t\u1edbi. C\u00f3 ng\u01b0\u1eddi g\u1ecdi h\u01b0\u1edbng \u0111i n\u00e0y l\u00e0 \u201cdamning the demand\u201d: khi kh\u00e1ch h\u00e0ng cho r\u1eb1ng m\u00ecnh c\u1ea7n gi\u1ea3i ph\u00e1p A, doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n v\u00e0 gi\u00fap h\u1ecd th\u1ea5y r\u1eb1ng B m\u1edbi l\u00e0 th\u1ee9 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

Refine Labs, m\u1ed9t agency chuy\u00ean t\u1ea1o nhu c\u1ea7u cho doanh nghi\u1ec7p B2B, l\u00e0 v\u00ed d\u1ee5 cho c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y. Thay v\u00ec t\u1eadp trung gi\u00e0nh v\u1ecb tr\u00ed s\u1ed1 1 cho t\u1eeb kh\u00f3a \u201cB2B demand gen agency\u201d, h\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh kh\u00e1c \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ea3i th\u00edch v\u00ec sao kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn ph\u00e1t tri\u1ec3n t\u1ed1t d\u00f9 ch\u01b0a t\u1eebng l\u00e0m SEO. Tr\u01b0\u1edbc khi ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, b\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh mua h\u00e0ng b\u1eb1ng m\u1ed9t l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u00ean Google hay kh\u00f4ng.<\/p>\n

\u0110i\u1ec1u g\u00ec quy\u1ebft \u0111\u1ecbnh SEO c\u00f3 kh\u1ea3 thi?<\/h2>\n

\u0110\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a (keyword difficulty) c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ec3 tham kh\u1ea3o. Tuy nhi\u00ean, tr\u01b0\u1edbc khi \u0111i v\u00e0o t\u1eebng t\u1eeb kh\u00f3a, b\u1ea1n c\u00f2n c\u1ea7n nh\u00ecn v\u00e0o th\u1ecb tr\u01b0\u1eddng, c\u00e1ch trang k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n

B\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi ai?<\/h3>\n

Gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n m\u1ed9t c\u00f4ng c\u1ee5 ETL, gi\u00fap chuy\u1ec3n d\u1eef li\u1ec7u gi\u1eefa c\u00e1c ph\u1ea7n m\u1ec1m. B\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm c\u00e1ch \u0111\u01b0a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng sang kho d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n

Nghe c\u00f3 v\u1ebb \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1edfi \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft. Nh\u01b0ng khi t\u00ecm ki\u1ebfm, ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn do ch\u00ednh c\u00e1c n\u1ec1n t\u1ea3ng \u1ea5y cung c\u1ea5p. \u0110\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao, b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u1eefng b\u00ean tr\u1ef1c ti\u1ebfp l\u00e0m ra c\u00f4ng c\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng.<\/p>\n

V\u00ec v\u1eady, c\u1ea7n ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh, hay m\u1ed9t l\u1edbp gi\u1ea3i ph\u00e1p b\u1ed5 sung cho c\u00f4ng c\u1ee5 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. \u1ede tr\u01b0\u1eddng h\u1ee3p th\u1ee9 hai, t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng k\u1ec3 tr\u00ean trang t\u00ecm ki\u1ebfm.<\/p>\n

L\u00ean top r\u1ed3i, c\u00f2n bao nhi\u00eau ng\u01b0\u1eddi nh\u1ea5p v\u00e0o?<\/h3>\n

Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP) c\u00f3 th\u1ec3 ch\u1ee9a nhi\u1ec1u th\u1ee9 ngo\u00e0i nh\u1eefng \u0111\u01b0\u1eddng link d\u1eabn \u0111\u1ebfn website: qu\u1ea3ng c\u00e1o, video, h\u1ed9p c\u00e2u h\u1ecfi li\u00ean quan \u201cPeople Also Ask\u201d hay AI Overviews, ph\u1ea7n t\u00f3m t\u1eaft do AI c\u1ee7a Google t\u1ea1o ra.<\/p>\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn v\u1ecb tr\u00ed cao ch\u01b0a ch\u1eafc mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp nh\u01b0 b\u1ea1n h\u00ecnh dung. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, xem video ho\u1eb7c \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft ngay tr\u00ean trang k\u1ebft qu\u1ea3.<\/p>\n

V\u1edbi nh\u1eefng t\u1eeb kh\u00f3a quan tr\u1ecdng, b\u1ea1n n\u00ean xem c\u00f3 bao nhi\u00eau y\u1ebfu t\u1ed1 \u0111ang c\u00f9ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi t\u00ecm. T\u1eeb \u0111\u00f3, h\u00e3y \u01b0\u1edbc l\u01b0\u1ee3ng l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t website c\u00f2n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c n\u1ebfu l\u00ean top. Ri\u00eang AI Overviews c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i th\u01b0\u1eddng xuy\u00ean, b\u1edfi n\u00f3 c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i nhu c\u1ea7u truy c\u1eadp website c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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\"\u1ea2nhV\u00ed d\u1ee5 AI Overviews hi\u1ec3n th\u1ecb ph\u1ea7n gi\u1ea3i \u0111\u00e1p ngay tr\u00ean trang t\u00ecm ki\u1ebfm cho c\u00e2u h\u1ecfi \u201cSEO l\u00e0 g\u00ec?\u201d.<\/p>\n<\/div>\n

\u0110\u1ed1i th\u1ee7 \u0111\u00e3 \u0111i tr\u01b0\u1edbc bao l\u00e2u?<\/h3>\n

Khi nh\u00ecn v\u00e0o m\u1ed9t trang \u0111\u1ee9ng \u0111\u1ea7u Google, ch\u00fang ta th\u01b0\u1eddng th\u1ea5y v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i m\u00e0 \u00edt th\u1ea5y qu\u00e1 tr\u00ecnh \u0111\u01b0a n\u00f3 \u0111\u1ebfn \u0111\u00f3.<\/p>\n

Ch\u1eb3ng h\u1ea1n v\u1edbi t\u1eeb kh\u00f3a \u201cemployee monitoring software\u201d (ph\u1ea7n m\u1ec1m gi\u00e1m s\u00e1t nh\u00e2n vi\u00ean), trang \u0111\u1ee9ng s\u1ed1 1 c\u00f3 th\u1ec3 \u0111\u00e3 m\u1ea5t 3-5 n\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u1ea5y. Trong th\u1eddi gian \u0111\u00f3, trang c\u00f3 th\u1ec3 nh\u1eadn h\u00e0ng ngh\u00ecn backlink, t\u1ee9c li\u00ean k\u1ebft t\u1eeb website kh\u00e1c tr\u1ecf v\u1ec1, c\u00f9ng nhi\u1ec1u l\u1ea7n ch\u1ec9nh s\u1eeda n\u1ed9i dung.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Wayback Machine tr\u00ean archive.org \u0111\u1ec3 xem l\u1ea1i nh\u1eefng b\u1ea3n ch\u1ee5p c\u1ee7a trang qua th\u1eddi gian. Khi \u0111\u1ed1i chi\u1ebfu c\u00e1c phi\u00ean b\u1ea3n, b\u1ea1n s\u1ebd h\u00ecnh dung r\u00f5 h\u01a1n n\u1ed9i dung \u0111\u00e3 thay \u0111\u1ed5i th\u1ebf n\u00e0o trong qu\u00e1 tr\u00ecnh c\u1ea1nh tranh th\u1ee9 h\u1ea1ng.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 l\u00fac c\u1ea7n nh\u00ecn l\u1ea1i ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh. N\u1ebfu \u0111\u1ed1i th\u1ee7 \u0111\u00e3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u n\u0103m, doanh nghi\u1ec7p c\u00f3 s\u1eb5n s\u00e0ng d\u00e0nh th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng?<\/p>\n

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\"GiaoM\u1ed9t v\u00ed d\u1ee5 v\u1ec1 l\u1ecbch l\u01b0u tr\u1eef tr\u00ean Wayback Machine, v\u1edbi c\u00e1c m\u1ed1c th\u1eddi gian \u0111\u1ec3 ch\u1ecdn v\u00e0 xem l\u1ea1i phi\u00ean b\u1ea3n website.<\/p>\n<\/div>\n

Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/h3>\n

Quay l\u1ea1i doanh nghi\u1ec7p sao l\u01b0u d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y \u1edf \u0111\u1ea7u b\u00e0i. T\u1eeb kh\u00f3a h\u1ecd nh\u1eafm \u0111\u1ebfn l\u00e0 \u201cJira cloud backup\u201d. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm c\u1ee5m n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 mu\u1ed1n d\u00f9ng t\u00ednh n\u0103ng sao l\u01b0u t\u00edch h\u1ee3p s\u1eb5n c\u1ee7a Jira, b\u1edfi n\u00f3 \u0111\u00e3 \u0111\u1ee7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i.<\/p>\n

V\u00ec v\u1eady, d\u00f9 n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ee9 h\u1ea1ng cao, ng\u01b0\u1eddi t\u00ecm v\u1eabn \u01b0u ti\u00ean nh\u1ea5p v\u00e0o t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c c\u1ee7a Atlassian v\u00e0 Jira. H\u1ecd ch\u01b0a th\u1ea5y c\u1ea7n ph\u1ea3i t\u00ecm m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft vi\u1ec7c sao l\u01b0u.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 tin s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n t\u00ednh n\u0103ng c\u00f3 s\u1eb5n. H\u1ecd th\u1eadm ch\u00ed c\u00f2n ch\u1ea1y qu\u1ea3ng c\u00e1o cho t\u1eeb kh\u00f3a n\u00e0y. Nh\u01b0ng l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u1ee7 thuy\u1ebft ph\u1ee5c th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i l\u1ef1a ch\u1ecdn.<\/p>\n

M\u1ee9c gi\u00e1 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra kho\u1ea3ng c\u00e1ch t\u01b0\u01a1ng t\u1ef1. Gi\u1ea3 s\u1eed m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch v\u1eadn h\u00e0nh mu\u1ed1n k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa website b\u00e1n h\u00e0ng v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9. N\u1ebfu m\u1ed9t c\u00f4ng c\u1ee5 k\u1ebft n\u1ed1i gi\u00e1 th\u1ea5p, ki\u1ec3u Zapier, \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c, h\u1ecd s\u1ebd kh\u00f3 ch\u1ea5p nh\u1eadn m\u1ed9t n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p c\u00f3 chi ph\u00ed h\u1eb1ng n\u0103m cao h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

D\u00f9 v\u1eady, v\u1eabn c\u00f3 nh\u1eefng doanh nghi\u1ec7p c\u1ea7n gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p h\u01a1n, ch\u1eb3ng h\u1ea1n khi lu\u1ed3ng d\u1eef li\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ea5u h\u00ecnh ri\u00eang t\u1eeb \u0111\u1ea7u. Nh\u00f3m n\u00e0y c\u00f3 th\u1ec3 nh\u1ecf, nh\u01b0ng nhu c\u1ea7u c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 cao.<\/p>\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 l\u00e0m SEO v\u00ec m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c mu\u1ed1n ti\u1ebfp c\u1eadn s\u1edbm nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p h\u01a1n khi c\u00f4ng ty l\u1edbn l\u00ean. \u0110i\u1ec1u c\u1ea7n l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u00ecnh \u0111ang theo \u0111u\u1ed5i k\u1ebft qu\u1ea3 n\u00e0o, thay v\u00ec m\u1eb7c \u0111\u1ecbnh m\u1ecdi l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh \u0111\u01a1n h\u00e0ng.<\/p>\n

\u0110\u1eb7t t\u00ean ng\u00e0nh h\u00e0ng m\u1edbi c\u0169ng c\u1ea7n tr\u00e1nh \u201c\u0111\u1ee5ng h\u00e0ng\u201d<\/h2>\n

Khi mu\u1ed1n m\u1edf r\u1ed9ng kh\u1ecfi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u0169, nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1eb7t t\u00ean cho m\u1ed9t ng\u00e0nh h\u00e0ng m\u1edbi. C\u00e1ch n\u00e0y c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng t\u00ean g\u1ecdi \u1ea5y c\u00f3 th\u1ec3 \u0111\u00e3 mang m\u1ed9t \u00fd ngh\u0129a kh\u00e1c tr\u00ean Google.<\/p>\n

DocuSign t\u1eebng \u0111\u1ecbnh danh h\u01b0\u1edbng \u0111i m\u1edbi l\u00e0 Intelligent Agreement Management, t\u1ee9c qu\u1ea3n l\u00fd th\u1ecfa thu\u1eadn th\u00f4ng minh, vi\u1ebft t\u1eaft th\u00e0nh IAM. Tuy nhi\u00ean, trong ng\u00e0nh an ninh m\u1ea1ng, IAM \u0111\u00e3 l\u00e0 c\u00e1ch g\u1ecdi quen thu\u1ed9c c\u1ee7a Identity and Access Management, t\u1ee9c qu\u1ea3n l\u00fd danh t\u00ednh v\u00e0 quy\u1ec1n truy c\u1eadp.<\/p>\n

V\u00ec v\u1eady, ng\u01b0\u1eddi g\u00f5 \u201cIAM platform\u201d s\u1ebd g\u1eb7p c\u00e1c gi\u1ea3i ph\u00e1p b\u1ea3o m\u1eadt danh t\u00ednh, v\u00e0 r\u1ea5t kh\u00f3 t\u00ecm th\u1ea5y DocuSign \u1edf \u0111\u00f3. M\u1ed9t t\u00ean g\u1ecdi ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p kh\u00f3 khi ti\u1ebfp c\u1eadn ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n

M\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c l\u00e0 \u0111i theo thu\u1eadt ng\u1eef \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh trong ng\u00e0nh. Nextiva v\u1ed1n c\u00f3 s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i l\u00e0 d\u1ecbch v\u1ee5 \u0111i\u1ec7n tho\u1ea1i doanh nghi\u1ec7p VoIP. Khi c\u00e1c nh\u00e0 ph\u00e2n t\u00edch b\u1eaft \u0111\u1ea7u d\u00f9ng UCaaS, vi\u1ebft t\u1eaft c\u1ee7a Unified Communications as a Service, \u0111\u1ec3 g\u1ecdi nh\u00f3m gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng h\u1ee3p nh\u1ea5t d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5, \u0111\u00e2y tr\u1edf th\u00e0nh t\u00ean g\u1ecdi \u0111\u00e1ng \u0111\u1ec3 h\u1ecd b\u00e1m theo.<\/p>\n

Do \u0111\u00f3, tr\u01b0\u1edbc khi ch\u1ed1t t\u00ean cho m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, b\u1ea1n n\u00ean th\u1eed t\u00ecm ki\u1ebfm n\u00f3. Nh\u1eefng k\u1ebft qu\u1ea3 xu\u1ea5t hi\u1ec7n s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft t\u00ean g\u1ecdi \u1ea5y \u0111ang g\u1eafn v\u1edbi l\u0129nh v\u1ef1c n\u00e0o, v\u00e0 li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 hi\u1ec3u n\u00f3 theo c\u00e1ch doanh nghi\u1ec7p mong mu\u1ed1n hay kh\u00f4ng.<\/p>\n

L\u00e0m SEO c\u00f3 nh\u1ea5t thi\u1ebft ph\u1ea3i ch\u1edd 6 th\u00e1ng?<\/h2>\n

\u201cC\u1ea7n cam k\u1ebft \u00edt nh\u1ea5t 6 th\u00e1ng\u201d l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1 quen thu\u1ed9c khi doanh nghi\u1ec7p h\u1ecfi bao l\u00e2u m\u1edbi c\u00f3 k\u1ebft qu\u1ea3. Nh\u01b0ng m\u1ed1c th\u1eddi gian n\u00e0y ch\u01b0a cho bi\u1ebft b\u1ea1n c\u1ea7n l\u00e0m bao nhi\u00eau vi\u1ec7c, hay \u0111ang xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u00e2u so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

M\u1ed9t c\u00e1ch \u01b0\u1edbc l\u01b0\u1ee3ng c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 d\u1ef1ng l\u1ea1i qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a trang \u0111ang \u0111\u1ee9ng \u0111\u1ea7u, c\u00f2n g\u1ecdi l\u00e0 reverse engineer. B\u1ea1n c\u00f3 th\u1ec3 l\u1ea7n l\u01b0\u1ee3t xem x\u00e9t:<\/p>\n

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  1. Th\u1eddi \u0111i\u1ec3m trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c l\u1ea7n \u0111\u1ea7u:<\/strong> Tra m\u1ed1c original indexation date b\u1eb1ng c\u00f4ng c\u1ee5 SEO b\u00ean th\u1ee9 ba. \u0110\u00e2y l\u00e0 m\u1ed1c \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m trang b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c ghi nh\u1eadn, th\u01b0\u1eddng g\u1ea7n v\u1edbi ng\u00e0y xu\u1ea5t b\u1ea3n.<\/li>\n
  2. Th\u1eddi gian chu\u1ea9n b\u1ecb n\u1ed9i dung:<\/strong> M\u1ed9t b\u00e0i nh\u01b0 v\u1eady c\u00f3 th\u1ec3 c\u1ea7n 2-3 tu\u1ea7n \u0111\u1ec3 ho\u00e0n th\u00e0nh. N\u1ebfu trang xu\u1ea5t b\u1ea3n v\u00e0o th\u00e1ng 5, \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 \u0111\u00e3 b\u1eaft \u0111\u1ea7u l\u00e0m t\u1eeb th\u00e1ng 4.<\/li>\n
  3. Kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ec9nh hi\u1ec3n th\u1ecb:<\/strong> T\u00ednh t\u1eeb l\u00fac trang l\u00ean s\u00f3ng \u0111\u1ebfn khi \u0111\u1ea1t m\u1ee9c hi\u1ec3n th\u1ecb cao nh\u1ea5t, thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o th\u1ee9 h\u1ea1ng hi\u1ec7n t\u1ea1i.<\/li>\n
  4. Qu\u00e1 tr\u00ecnh t\u00edch l\u0169y li\u00ean k\u1ebft:<\/strong> Xem bi\u1ec3u \u0111\u1ed3 referring domains, t\u1ee9c s\u1ed1 website kh\u00e1c nhau tr\u1ecf li\u00ean k\u1ebft v\u1ec1 trang. Bi\u1ec3u \u0111\u1ed3 n\u00e0y th\u01b0\u1eddng t\u0103ng c\u00f9ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1ee9 h\u1ea1ng, gi\u00fap b\u1ea1n h\u00ecnh dung t\u1ed1c \u0111\u1ed9 t\u00edch l\u0169y li\u00ean k\u1ebft c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ol>\n

    Ch\u1eb3ng h\u1ea1n, m\u1ed9t trang \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o th\u00e1ng 5 v\u00e0 \u0111\u1ea1t \u0111\u1ec9nh hi\u1ec3n th\u1ecb sau kho\u1ea3ng 6 th\u00e1ng. N\u1ebfu c\u1ed9ng th\u00eam kho\u1ea3ng m\u1ed9t th\u00e1ng chu\u1ea9n b\u1ecb n\u1ed9i dung, t\u1ed5ng th\u1eddi gian \u0111\u1ea7u t\u01b0 v\u00e0o trang \u1ea5y l\u00e0 kho\u1ea3ng 7 th\u00e1ng.<\/p>\n

    Trong v\u00ed d\u1ee5 n\u00e0y, n\u1ebfu trang c\u00f2n nh\u1eadn th\u00eam kho\u1ea3ng 3-4 backlink m\u1ed7i th\u00e1ng trong su\u1ed1t 5-6 th\u00e1ng, b\u1ea1n c\u0169ng c\u1ea7n t\u00ednh ph\u1ea7n c\u00f4ng vi\u1ec7c \u0111\u00f3 v\u00e0o k\u1ebf ho\u1ea1ch. Vi\u1ec7c vi\u1ebft xong v\u00e0 \u0111\u0103ng b\u00e0i m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh.<\/p>\n

    \u0110\u00e2y m\u1edbi l\u00e0 m\u1ee9c \u0111\u1ea7u t\u01b0 cho m\u1ed9t trang. Khi c\u1ea7n nhi\u1ec1u trang \u0111\u1ec3 t\u1ea1o ra l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3, kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u0169ng t\u0103ng theo. Ngo\u00e0i ra, n\u1ebfu website c\u1ee7a b\u1ea1n c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 nhi\u1ec1u, k\u1ebf ho\u1ea1ch c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec7m.<\/p>\n

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    \"\u1ea2nhBi\u1ec3u \u0111\u1ed3 referring domains c\u1ee7a ahrefs.com minh h\u1ecda c\u00e1ch theo d\u00f5i s\u1ed1 website tr\u1ecf li\u00ean k\u1ebft qua nhi\u1ec1u n\u0103m.<\/p>\n<\/div>\n

    N\u00ean ch\u1ecdn t\u1eeb kh\u00f3a n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u?<\/h2>\n

    M\u1ed9t t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ch\u01b0a ch\u1eafc l\u00e0 t\u1eeb kh\u00f3a doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean. B\u1ea1n c\u00f2n c\u1ea7n xem s\u1ea3n ph\u1ea9m c\u00f3 gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp v\u1ea5n \u0111\u1ec1 \u1ea5y kh\u00f4ng, v\u00e0 ng\u01b0\u1eddi t\u00ecm \u0111\u00e3 \u1edf giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p hay ch\u01b0a.<\/p>\n

    \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00f3a theo t\u00e1c \u0111\u1ed9ng kinh doanh (business impact). C\u00f3 th\u1ec3 chia ch\u00fang th\u00e0nh 4 nh\u00f3m:<\/p>\n

    T\u00e1c \u0111\u1ed9ng cao<\/h3>\n

    \u1ede nh\u00f3m n\u00e0y, s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft tr\u1ecdn v\u1eb9n v\u1ea5n \u0111\u1ec1, c\u00f2n ng\u01b0\u1eddi t\u00ecm \u0111ang s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p.<\/p>\n

    Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n b\u00e1n c\u00f4ng c\u1ee5 t\u1ea1o b\u00e1o c\u00e1o cho doanh nghi\u1ec7p, truy v\u1ea5n \u201cph\u1ea7n m\u1ec1m b\u00e1o c\u00e1o cho doanh nghi\u1ec7p\u201d c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n kh\u00e1 r\u00f5 nhu c\u1ea7u t\u00ecm s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh xem x\u00e9t m\u1ed9t gi\u1ea3i ph\u00e1p, thay v\u00ec ch\u1ec9 \u0111\u1ecdc th\u00eam ki\u1ebfn th\u1ee9c.<\/p>\n

    Tuy nhi\u00ean, c\u00e1c t\u1eeb kh\u00f3a g\u1ea7n v\u1edbi quy\u1ebft \u0111\u1ecbnh mua c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p nh\u1eafm t\u1edbi. V\u00ec v\u1eady, nh\u00f3m n\u00e0y c\u00f3 th\u1ec3 c\u1ea1nh tranh h\u01a1n, nhi\u1ec1u qu\u1ea3ng c\u00e1o v\u00e0 y\u1ebfu t\u1ed1 g\u00e2y nhi\u1ec5u h\u01a1n, khi\u1ebfn vi\u1ec7c l\u1ea5y \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n

    T\u00e1c \u0111\u1ed9ng trung b\u00ecnh<\/h3>\n

    S\u1ea3n ph\u1ea9m v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, nh\u01b0ng \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ch\u01b0a r\u00f5. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u1ee5m ng\u1eafn, kho\u1ea3ng 2-3 t\u1eeb, c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn.<\/p>\n

    V\u00ed d\u1ee5, ng\u01b0\u1eddi g\u00f5 \u201ckho d\u1eef li\u1ec7u\u201d c\u00f3 th\u1ec3 \u0111ang t\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 \u0111ang c\u00e2n nh\u1eafc gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p. V\u00ec v\u1eady, trang k\u1ebft qu\u1ea3 d\u1ec5 xu\u1ea5t hi\u1ec7n c\u1ea3 n\u1ed9i dung gi\u1ea3i th\u00edch l\u1eabn nh\u1eefng trang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n

    Doanh nghi\u1ec7p c\u1ea7n xem k\u1ef9 s\u1ef1 pha tr\u1ed9n n\u00e0y tr\u01b0\u1edbc khi k\u1ef3 v\u1ecdng t\u1eeb kh\u00f3a s\u1ebd mang v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n

    T\u00e1c \u0111\u1ed9ng th\u1ea5p<\/h3>\n

    \u1ede nh\u00f3m n\u00e0y, ng\u01b0\u1eddi t\u00ecm ch\u1ee7 y\u1ebfu c\u1ea7n th\u00f4ng tin v\u00e0 ch\u01b0a \u1edf giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n ch\u1ec9 x\u1eed l\u00fd m\u1ed9t ph\u1ea7n trong v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang t\u00ecm hi\u1ec3u.<\/p>\n

    Ch\u1eb3ng h\u1ea1n, v\u1edbi truy v\u1ea5n \u201cc\u00e1ch t\u1ef1 \u0111\u1ed9ng t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o b\u00e1n h\u00e0ng\u201d, m\u1ed9t b\u00e0i h\u01b0\u1edbng d\u1eabn c\u00f3 minh h\u1ecda c\u00e1ch d\u00f9ng s\u1ea3n ph\u1ea9m s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n l\u1eddi m\u1eddi mua h\u00e0ng ngay t\u1eeb \u0111\u1ea7u. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 hi\u1ec3u c\u00f4ng c\u1ee5 gi\u00fap \u0111\u01b0\u1ee3c g\u00ec trong qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c, d\u00f9 h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn n\u00f3.<\/p>\n

    T\u00e1c \u0111\u1ed9ng b\u1eb1ng kh\u00f4ng<\/h3>\n

    \u0110\u00e2y l\u00e0 nh\u1eefng truy v\u1ea5n g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua, v\u00e0 s\u1ea3n ph\u1ea9m c\u0169ng kh\u00f3 xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p trong n\u1ed9i dung. M\u1ed9t v\u00ed d\u1ee5 quen thu\u1ed9c l\u00e0 \u201cKPI l\u00e0 g\u00ec?\u201d \u2014 ng\u01b0\u1eddi t\u00ecm c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n hi\u1ec3u m\u1ed9t \u0111\u1ecbnh ngh\u0129a \u0111\u01a1n gi\u1ea3n.<\/p>\n

    V\u1edbi m\u1ee5c ti\u00eau t\u1ea1o kh\u00e1ch h\u00e0ng, nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb lo\u1ea1i kh\u1ecfi danh s\u00e1ch \u0111\u1ea7u t\u01b0. Nh\u1eefng c\u00e2u h\u1ecfi ng\u1eafn, d\u1ec5 tr\u1ea3 l\u1eddi c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c AI gi\u1ea3i \u0111\u00e1p trong v\u00e0i gi\u00e2y, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u00edt c\u1ea7n nh\u1ea5p v\u00e0o website h\u01a1n.<\/p>\n

    N\u1ebfu ch\u01b0a bi\u1ebft n\u00ean \u01b0u ti\u00ean nh\u00f3m t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb d\u1eef li\u1ec7u Google Ads. Nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00e3 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i trong qu\u1ea3ng c\u00e1o l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u00e2n nh\u1eafc tri\u1ec3n khai n\u1ed9i dung SEO t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y tr\u00f2 chuy\u1ec7n v\u1edbi \u0111\u1ed9i sales, nghe c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng v\u00e0 h\u1ecfi \u0111\u1ed9i s\u1ea3n ph\u1ea9m v\u1ec1 l\u1ed9 tr\u00ecnh s\u1eafp t\u1edbi. Nh\u1eefng v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n trong c\u00e1c cu\u1ed9c trao \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau. \u1ede doanh nghi\u1ec7p l\u1edbn, c\u00e1ch l\u00e0m \u1ea5y c\u00f2n gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 \u0111\u00f3ng g\u00f3p v\u00e0o k\u1ebf ho\u1ea1ch SEO.<\/p>\n

    Bi\u1ebft l\u00e0 kh\u00f3 nh\u01b0ng v\u1eabn mu\u1ed1n l\u00e0m th\u00ec sao?<\/h2>\n

    D\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ee7 \u0111\u1ec3 thay \u0111\u1ed5i m\u1ed9t quy\u1ebft \u0111\u1ecbnh. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 g\u1eafn b\u00f3 v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng, ho\u1eb7c tin r\u1ea5t m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch th\u1ed1ng nh\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch v\u1edbi k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n

    M\u1ed9t h\u01b0\u1edbng l\u00e0 ch\u1ea5p nh\u1eadn m\u1ee5c ti\u00eau th\u1ee9 h\u1ea1ng th\u1ea5p h\u01a1n. Ch\u1eb3ng h\u1ea1n, m\u1ed9t doanh nghi\u1ec7p bi\u1ebft m\u00ecnh kh\u00f3 v\u01b0\u1ee3t Zendesk \u1edf t\u1eeb kh\u00f3a \u201cZendesk pricing\u201d, nh\u01b0ng v\u1eabn mu\u1ed1n nh\u1eafm \u0111\u1ebfn v\u1ecb tr\u00ed 3 ho\u1eb7c 4. L\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 \u00edt h\u01a1n, song v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9ng l\u1ef1c mua cao.<\/p>\n

    B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y r\u00f5 r\u1ee7i ro v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t h\u01b0\u1edbng \u00edt kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 mong mu\u1ed1n. \u0110i\u1ec1u c\u1ea7n l\u00e0m l\u00e0 gi\u00fap ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed7i ph\u01b0\u01a1ng \u00e1n \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c g\u00ec, v\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u1ea3i ch\u1ea5p nh\u1eadn nh\u1eefng \u0111\u00e1nh \u0111\u1ed5i n\u00e0o.<\/p>\n

    N\u1ebfu m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 hi\u1ec3u r\u1ee7i ro nh\u01b0ng v\u1eabn quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai, c\u00e1ch ti\u1ebfp c\u1eadn c\u00f2n l\u1ea1i l\u00e0 disagree and commit, t\u1ee9c kh\u00f4ng \u0111\u1ed3ng \u00fd nh\u01b0ng v\u1eabn cam k\u1ebft th\u1ef1c hi\u1ec7n. Khi \u0111\u00f3, \u0111\u1ed9i ng\u0169 c\u1ea7n l\u00e0m h\u1ebft s\u1ee9c v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 th\u1ed1ng nh\u1ea5t, thay v\u00ec ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c trong nh\u1eefng k\u1ef3 v\u1ecdng kh\u00e1c nhau.<\/p>\n

    Tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0, h\u00e3y th\u1eed tr\u1ea3 l\u1eddi 5 c\u00e2u h\u1ecfi<\/h2>\n

    T\u00ednh kh\u1ea3 thi c\u1ee7a SEO c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t c\u1ea3 khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t.<\/p>\n

    M\u1ed9t doanh nghi\u1ec7p t\u1eebng x\u00e2y d\u1ef1ng nhi\u1ec1u trang v\u1ec1 c\u00e1c v\u1ee5 l\u1eeba \u0111\u1ea3o m\u1ea1o danh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 PayPal hay Walmart. Ban \u0111\u1ea7u, c\u00e1c trang n\u00e0y c\u00f2n x\u1ebfp tr\u00ean website c\u1ee7a ch\u00ednh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Nh\u01b0ng v\u1ec1 sau, Google c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean trang ch\u00ednh ch\u1ee7 cho c\u00e1c truy v\u1ea5n t\u01b0\u01a1ng \u1ee9ng, khi\u1ebfn l\u1ee3i th\u1ebf tr\u01b0\u1edbc \u0111\u00f3 thay \u0111\u1ed5i.<\/p>\n

    V\u00ec v\u1eady, \u0111\u00e1nh gi\u00e1 ban \u0111\u1ea7u c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra l\u1ea1i trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai. V\u1edbi m\u1ed9t t\u1eeb kh\u00f3a \u0111ang c\u00e2n nh\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb 5 c\u00e2u h\u1ecfi:<\/p>\n

      \n
    1. Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u00f3 th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm tr\u00ean Google tr\u01b0\u1edbc khi mua kh\u00f4ng?<\/li>\n
    2. Trang k\u1ebft qu\u1ea3 \u0111ang c\u00f3 nh\u1eefng ai: \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp, t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c c\u1ee7a n\u1ec1n t\u1ea3ng kh\u00e1c, hay nhi\u1ec1u qu\u1ea3ng c\u00e1o v\u00e0 video?<\/li>\n
    3. Ng\u01b0\u1eddi t\u00ecm mu\u1ed1n mua gi\u1ea3i ph\u00e1p, mu\u1ed1n tra c\u1ee9u th\u00f4ng tin, hay \u0111\u00e3 h\u00e0i l\u00f2ng v\u1edbi t\u00ednh n\u0103ng c\u00f3 s\u1eb5n?<\/li>\n
    4. Trang \u0111\u1ee9ng \u0111\u1ea7u \u0111\u00e3 m\u1ea5t bao l\u00e2u \u0111\u1ec3 \u0111\u1ea1t v\u1ecb tr\u00ed \u0111\u00f3, v\u00e0 doanh nghi\u1ec7p c\u00f3 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng?<\/li>\n
    5. T\u1eeb kh\u00f3a n\u00e0y thu\u1ed9c nh\u00f3m t\u00e1c \u0111\u1ed9ng kinh doanh n\u00e0o?<\/li>\n<\/ol>\n

      Nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y kh\u00f4ng \u0111\u1ea3m b\u1ea3o website s\u1ebd l\u00ean top, nh\u01b0ng gi\u00fap b\u1ea1n nh\u1eadn ra s\u1edbm nh\u1eefng h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3. Tr\u01b0\u1edbc khi b\u1ed5 sung th\u00eam t\u1eeb kh\u00f3a v\u00e0o k\u1ebf ho\u1ea1ch, h\u00e3y th\u1eed ch\u1ecdn m\u1ed9t t\u1eeb kh\u00f3a quan tr\u1ecdng v\u00e0 tr\u1ea3 l\u1eddi \u0111\u1ee7 5 c\u00e2u h\u1ecfi tr\u00ean.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Th\u1ee9 h\u1ea1ng cao tr\u00ean Google c\u00f3 th\u1ec3 mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n. Nh\u01b0ng tr\u01b0\u1edbc \u0111\u00f3, c\u1ea7n bi\u1ebft ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n th\u1ee9 b\u1ea1n \u0111ang b\u00e1n hay kh\u00f4ng. C\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, website l\u00ean top, kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn. \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 h\u00ecnh dung c\u1ee7a kh\u00f4ng \u00edt doanh nghi\u1ec7p khi b\u1eaft […]<\/p>\n","protected":false},"author":1,"featured_media":5574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,58],"tags":[57],"class_list":["post-5573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-strategy-seo","tag-content-seo-strategy"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5573"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5573\/revisions"}],"predecessor-version":[{"id":5579,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5573\/revisions\/5579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5574"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}