{"id":5552,"date":"2026-10-15T09:21:58","date_gmt":"2026-10-15T09:21:58","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5552"},"modified":"2026-10-16T04:35:22","modified_gmt":"2026-10-16T04:35:22","slug":"bofu-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/bofu-seo\/","title":{"rendered":"BOFU SEO l\u00e0 g\u00ec? C\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Traffic cao c\u00f3 th\u1ec3 gi\u00fap b\u00e1o c\u00e1o tr\u00f4ng \u0111\u1eb9p h\u01a1n, nh\u01b0ng ng\u01b0\u1eddi \u0111ang \u0111\u1ecdc b\u00e0i ch\u01b0a ch\u1eafc \u0111\u00e3 s\u1eb5n s\u00e0ng \u201cxu\u1ed1ng ti\u1ec1n\u201d.<\/p><\/blockquote>\n

M\u1ed9t c\u00f4ng ty b\u00e1n gi\u1ea3i ph\u00e1p kho d\u1eef li\u1ec7u (data warehouse) cho doanh nghi\u1ec7p l\u1edbn t\u1eebng ghi nh\u1eadn b\u00e0i vi\u1ebft c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp nh\u1ea5t l\u00e0 \u201cKPI l\u00e0 g\u00ec?\u201d. Trong khi \u0111\u00f3, khi t\u00ecm \u201centerprise data warehouse\u201d tr\u00ean Google, ng\u01b0\u1eddi d\u00f9ng l\u1ea1i kh\u00f4ng th\u1ea5y c\u00f4ng ty \u1edf nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean, d\u00f9 \u0111\u00e2y ch\u00ednh l\u00e0 th\u1ee9 h\u1ecd b\u00e1n.<\/p>\n

Bi\u1ec3u \u0111\u1ed3 traffic c\u1ee7a h\u1ecd v\u1eabn \u201c\u0111i l\u00ean v\u00e0 sang ph\u1ea3i\u201d, nh\u01b0ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi t\u00ecm hi\u1ec3u KPI ch\u1ec9 mu\u1ed1n bi\u1ebft v\u1ec1 m\u1ed9t kh\u00e1i ni\u1ec7m. H\u1ecd ch\u01b0a ph\u1ea3i nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00e2n nh\u1eafc nh\u00e0 cung c\u1ea5p. V\u00ec v\u1eady, khi doanh s\u1ed1 ch\u01b0a nh\u01b0 mong \u0111\u1ee3i, c\u00e2u tr\u1ea3 l\u1eddi \u201cc\u1ea7n th\u00eam traffic\u201d c\u00f3 th\u1ec3 ch\u01b0a gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1: ai \u0111ang v\u00e0o website, v\u00e0 h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng mua h\u00e0ng hay ch\u01b0a?<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a BOFU SEO (Bottom-of-Funnel SEO) – c\u00e1ch l\u00e0m SEO \u01b0u ti\u00ean ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi s\u1eafp ra quy\u1ebft \u0111\u1ecbnh. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn di\u1ec7n nh\u00f3m ng\u01b0\u1eddi n\u00e0y, v\u00e0 t\u00ecm ch\u1ee7 \u0111\u1ec1 cho h\u1ecd khi c\u00e1c c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a \u0111\u1ec1u tr\u1ea3 v\u1ec1 nh\u1eefng danh s\u00e1ch gi\u1ed1ng nhau?<\/p>\n

BOFU SEO l\u00e0 g\u00ec?<\/h2>\n

Ph\u1ec5u mua h\u00e0ng m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi t\u1eeb l\u00fac ch\u01b0a bi\u1ebft \u0111\u1ebfn b\u1ea1n cho t\u1edbi khi b\u1ecf ti\u1ec1n mua s\u1ea3n ph\u1ea9m. \u1ede giai \u0111o\u1ea1n TOFU (Top-of-Funnel), h\u1ecd m\u1edbi t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin chung. C\u00f2n \u1edf giai \u0111o\u1ea1n BOFU (Bottom-of-Funnel), h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p.<\/p>\n

BOFU SEO l\u00e0 c\u00e1ch t\u1ed1i \u01b0u website \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 nh\u1eadn ra v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh (problem-aware) v\u00e0 \u0111ang t\u00ecm gi\u1ea3i ph\u00e1p (solution-seeking). Nh\u00f3m n\u00e0y c\u00f3 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i (commercial intent) kh\u00e1 r\u00f5, th\u1ec3 hi\u1ec7n ngay trong nh\u1eefng t\u1eeb kh\u00f3a h\u1ecd t\u00ecm ki\u1ebfm.<\/p>\n

Ch\u1eb3ng h\u1ea1n, ng\u01b0\u1eddi g\u00f5 \u201cWhat is a KPI?\u201d hay \u201cWhat is ETL?\u201d th\u01b0\u1eddng ch\u1ec9 \u0111ang t\u00ecm th\u00f4ng tin v\u1ec1 m\u1ed9t kh\u00e1i ni\u1ec7m. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 sinh vi\u00ean ho\u1eb7c ng\u01b0\u1eddi \u0111ang nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. Trong khi \u0111\u00f3, nh\u1eefng c\u1ee5m nh\u01b0 \u201cEnterprise Data Warehouse Platform\u201d hay \u201cZendesk Alternatives\u201d cho th\u1ea5y ng\u01b0\u1eddi t\u00ecm \u0111\u00e3 bi\u1ebft m\u00ecnh c\u1ea7n lo\u1ea1i gi\u1ea3i ph\u00e1p n\u00e0o, v\u00e0 \u0111ang c\u00e2n nh\u1eafc gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn.<\/p>\n

V\u00ec v\u1eady, hi\u1ec7u qu\u1ea3 c\u1ee7a BOFU SEO \u0111\u01b0\u1ee3c nh\u00ecn v\u00e0o s\u1ed1 bu\u1ed5i tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m (demo), l\u01b0\u1ee3t \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed v\u00e0 c\u01a1 h\u1ed9i kinh doanh th\u1ef1c t\u1ebf, b\u00ean c\u1ea1nh l\u01b0\u1ee3ng truy c\u1eadp. \u0110i\u1ec1u c\u1ea7n bi\u1ebft l\u00e0 trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi gh\u00e9 website, ai \u0111ang ti\u1ebfn g\u1ea7n t\u1edbi quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

\n

\"S\u01a1BOFU l\u00e0 giai \u0111o\u1ea1n ng\u01b0\u1eddi mua \u0111\u00e3 s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p.<\/p>\n<\/div>\n

L\u01b0\u1ee3t truy c\u1eadp c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cch\u1ec9 s\u1ed1 \u1ea3o\u201d<\/h2>\n

Quay l\u1ea1i v\u1edbi b\u00e0i \u201cKPI l\u00e0 g\u00ec?\u201d, nh\u1eefng m\u1ee5c ti\u00eau nh\u01b0 x\u00e2y d\u1ef1ng thought leadership, t\u0103ng topical authority hay thu h\u00fat backlink nghe \u0111\u1ec1u h\u1ee3p l\u00fd. Tuy nhi\u00ean, ch\u00fang ch\u01b0a tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft gi\u00fap b\u00e1n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn, nhi\u1ec1u kh\u1ea3 n\u0103ng v\u1ed1n \u0111\u00e3 bi\u1ebft KPI l\u00e0 g\u00ec.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, traffic c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ch\u1ec9 s\u1ed1 \u1ea3o (vanity metric) – con s\u1ed1 khi\u1ebfn b\u00e1o c\u00e1o tr\u00f4ng \u0111\u1eb9p h\u01a1n nh\u01b0ng kh\u00f4ng ch\u1ea1m t\u1edbi quy\u1ebft \u0111\u1ecbnh mua. M\u1ed9t \u0111\u01b0\u1eddng bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng d\u1ec5 mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng trong ng\u1eafn h\u1ea1n, trong khi doanh nghi\u1ec7p c\u1ea7n m\u1ed9t \u0111\u01b0\u1eddng \u1ed1ng c\u01a1 h\u1ed9i kinh doanh (sales pipeline) b\u1ec1n v\u1eefng. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5y ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a khi d\u1eabn t\u1edbi nh\u1eefng bu\u1ed5i demo c\u00f3 th\u1eadt.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a m\u1ecdi b\u00e0i gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m \u0111\u1ec1u v\u00f4 d\u1ee5ng. Nh\u01b0ng khi ngu\u1ed3n l\u1ef1c c\u00f2n h\u1ea1n ch\u1ebf, b\u1ea1n n\u00ean \u01b0u ti\u00ean nh\u1eefng n\u01a1i ng\u01b0\u1eddi s\u1eafp mua \u0111ang t\u00ecm ki\u1ebfm, r\u1ed3i m\u1edf r\u1ed9ng d\u1ea7n l\u00ean c\u00e1c t\u1ea7ng ph\u00eda tr\u00ean.<\/p>\n

Kh\u00f4ng ph\u1ea3i t\u1eeb kh\u00f3a BOFU n\u00e0o c\u0169ng d\u1ec5 nh\u1eadn ra<\/h2>\n

M\u1ed9t c\u00e1ch nh\u1eadn di\u1ec7n t\u1eeb kh\u00f3a BOFU l\u00e0 t\u00ecm c\u00e1c t\u1eeb b\u1ed5 tr\u1ee3 (modifiers) mang \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i. Nh\u1eefng t\u1eeb th\u01b0\u1eddng g\u1eb7p g\u1ed3m system (h\u1ec7 th\u1ed1ng), solution (gi\u1ea3i ph\u00e1p), platform (n\u1ec1n t\u1ea3ng), vendor (nh\u00e0 cung c\u1ea5p), comparison (so s\u00e1nh) v\u00e0 feature comparison (so s\u00e1nh t\u00ednh n\u0103ng).<\/p>\n

Tuy nhi\u00ean, c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi kh\u00f4ng nh\u1eafc \u0111\u1ebfn ph\u1ea7n m\u1ec1m hay c\u00f4ng c\u1ee5 n\u00e0o m\u00e0 v\u1eabn cho th\u1ea5y ng\u01b0\u1eddi t\u00ecm \u0111ang c\u1ea7n gi\u1ea3i ph\u00e1p. V\u1edbi s\u1ea3n ph\u1ea9m b\u1ea3o v\u1ec7 kh\u1ecfi \u0111\u00e1nh c\u1eafp danh t\u00ednh (identity theft protection), c\u00e1c c\u1ee5m \u201cwarning signs of identity theft\u201d (d\u1ea5u hi\u1ec7u b\u1ecb \u0111\u00e1nh c\u1eafp danh t\u00ednh) v\u00e0 \u201chow to tell if your identity has been stolen\u201d (l\u00e0m sao bi\u1ebft danh t\u00ednh c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1ecb \u0111\u00e1nh c\u1eafp) t\u1eebng \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n k\u1ef3 v\u1ecdng.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra b\u1edfi ng\u01b0\u1eddi t\u00ecm \u0111ang lo r\u1eb1ng th\u00f4ng tin c\u1ee7a m\u00ecnh \u0111\u00e3 b\u1ecb \u0111\u00e1nh c\u1eafp, v\u00e0 c\u1ea7n m\u1ed9t c\u00e1ch x\u1eed l\u00fd ngay. L\u00fac n\u00e0y, vi\u1ec7c t\u00ecm hi\u1ec3u d\u1ea5u hi\u1ec7u c\u1ee7a v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi nhu c\u1ea7u t\u00ecm gi\u1ea3i ph\u00e1p. V\u00ec v\u1eady, t\u1eeb kh\u00f3a BOFU c\u00f2n c\u00f3 th\u1ec3 n\u1eb1m trong nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 m\u1ed9t n\u1ed7i lo \u0111\u1ee7 l\u1edbn, d\u00f9 kh\u00f4ng ch\u1ee9a ch\u1eef \u201cso s\u00e1nh\u201d hay \u201cnh\u00e0 cung c\u1ea5p\u201d.<\/p>\n

T\u00ecm ch\u1ee7 \u0111\u1ec1 t\u1eeb n\u01a1i kh\u00e1ch h\u00e0ng \u0111ang c\u00e2n nh\u1eafc<\/h2>\n

V\u1edbi n\u1ed9i dung TOFU, danh s\u00e1ch ch\u1ee7 \u0111\u1ec1 th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a nh\u01b0 Ahrefs hay SEMrush. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y h\u1eefu \u00edch, nh\u01b0ng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y c\u00f9ng m\u1ed9t danh s\u00e1ch. Theo m\u1eb7c \u0111\u1ecbnh, c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp theo l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, n\u00ean vi\u1ec7c t\u00ecm ra ch\u1ee7 \u0111\u1ec1 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh gi\u1eefa danh s\u00e1ch l\u1edbn c\u0169ng m\u1ea5t kh\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c.<\/p>\n

V\u1edbi n\u1ed9i dung BOFU, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u00fd t\u01b0\u1edfng t\u1eeb d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o \u0111ang t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i, b\u1ea3n ghi cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng ho\u1eb7c vi\u1ec7c t\u1ef1 \u201cmua th\u1eed\u201d s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Trong \u0111\u00f3, Google Ads v\u00e0 c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng l\u00e0 2 ngu\u1ed3n d\u1eef li\u1ec7u gi\u00fap b\u1ea1n t\u00ecm ch\u1ee7 \u0111\u1ec1 tr\u1ef1c ti\u1ebfp h\u01a1n.<\/p>\n

Theo d\u00f5i d\u1eef li\u1ec7u Google Ads<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c xem doanh nghi\u1ec7p \u0111ang tr\u1ea3 ti\u1ec1n cho t\u1eeb kh\u00f3a n\u00e0o, v\u00e0 nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o th\u1ef1c s\u1ef1 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. D\u1eef li\u1ec7u n\u00e0y gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng SEO t\u1eeb nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3, \u0111\u1ed3ng th\u1eddi khi\u1ebfn vi\u1ec7c thuy\u1ebft ph\u1ee5c l\u00e3nh \u0111\u1ea1o d\u1ec5 h\u01a1n.<\/p>\n

\n

\"V\u00edB\u00e1o c\u00e1o Search terms cho ph\u00e9p \u0111\u1ed1i chi\u1ebfu chi ph\u00ed v\u1edbi s\u1ed1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng truy v\u1ea5n.<\/p>\n<\/div>\n

Ch\u1eb3ng h\u1ea1n khi trao \u0111\u1ed5i v\u1edbi gi\u00e1m \u0111\u1ed1c marketing (CMO), b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch t\u1eeb kh\u00f3a t\u1ed5ng quan. Nh\u01b0ng n\u1ebfu ch\u1ec9 ra c\u00f4ng ty \u0111ang chi m\u1ed9t kho\u1ea3n kh\u00f4ng nh\u1ecf m\u1ed7i th\u00e1ng cho \u201centerprise data warehouse\u201d, trong khi l\u1ea1i kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean n\u00e0o xu\u1ea5t hi\u1ec7n khi t\u00ecm c\u1ee5m n\u00e0y, c\u00e2u chuy\u1ec7n s\u1ebd c\u1ee5 th\u1ec3 h\u01a1n. C\u00e2u h\u1ecfi \u201cT\u1ea1i sao kh\u00f4ng b\u1ed5 sung SEO ngay b\u00ean d\u01b0\u1edbi qu\u1ea3ng c\u00e1o?\u201d th\u01b0\u1eddng khi\u1ebfn ng\u01b0\u1eddi nghe quan t\u00e2m h\u01a1n so v\u1edbi m\u1ed9t danh s\u00e1ch t\u1eeb kh\u00f3a \u0111\u01a1n thu\u1ea7n.<\/p>\n

Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ch\u00fa \u00fd t\u1edbi lo\u1ea1i chi\u1ebfn d\u1ecbch \u0111ang mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i. V\u1edbi ph\u1ea7n m\u1ec1m B2B quy m\u00f4 doanh nghi\u1ec7p, c\u00f3 tr\u01b0\u1eddng h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u (branded campaigns) chi\u1ebfm kho\u1ea3ng 70% l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch ch\u1ea1y tr\u00ean ch\u00ednh t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n

Con s\u1ed1 n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi mua ch\u1ec9 t\u00ecm t\u00ean th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u00e3 s\u1eb5n s\u00e0ng: h\u1ecd g\u00f5 t\u00ean, b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean, th\u01b0\u1eddng l\u00e0 qu\u1ea3ng c\u00e1o, r\u1ed3i \u0111i\u1ec1n form v\u00e0 b\u01b0\u1edbc v\u00e0o bu\u1ed5i demo. Nh\u01b0ng tr\u01b0\u1edbc \u0111\u00f3, h\u1ecd \u0111\u00e3 t\u00ecm hi\u1ec3u \u1edf nhi\u1ec1u n\u01a1i kh\u00e1c m\u00e0 b\u00e1o c\u00e1o kh\u00f4ng ghi l\u1ea1i.<\/p>\n

H\u1ecd nghi\u00ean c\u1ee9u tr\u00ean c\u00e1c website kh\u00e1c, h\u1ecfi \u0111\u1ed3ng nghi\u1ec7p trong ng\u00e0nh ho\u1eb7c trao \u0111\u1ed5i trong nh\u1eefng nh\u00f3m Slack, WhatsApp k\u00edn. Nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 \u201cm\u1ecdi ng\u01b0\u1eddi \u0111ang d\u00f9ng c\u00f4ng c\u1ee5 n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft vi\u1ec7c n\u00e0y?\u201d h\u1ea7u nh\u01b0 kh\u00f4ng xu\u1ea5t hi\u1ec7n trong b\u00e1o c\u00e1o ghi nh\u1eadn ngu\u1ed3n chuy\u1ec3n \u0111\u1ed5i (attribution report), d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc.<\/p>\n

V\u00ec v\u1eady, nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i t\u1eeb qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 vi\u1ec7c ph\u00e1t t\u1edd r\u01a1i cho ng\u01b0\u1eddi \u0111\u00e3 b\u01b0\u1edbc v\u00e0o ti\u1ec7m pizza. H\u1ecd \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u1edf n\u01a1i kh\u00e1c tr\u01b0\u1edbc khi t\u00ecm t\u00ean b\u1ea1n tr\u00ean Google.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng khi\u1ebfn d\u1eef li\u1ec7u Google Ads \u0111\u00f4i khi kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 t\u00ecm ch\u1ee7 \u0111\u1ec1 SEO. N\u1ebfu t\u00e0i kho\u1ea3n ch\u1ee7 y\u1ebfu ch\u1ea1y t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ed1i th\u1ee7, b\u1ea1n s\u1ebd c\u00f3 r\u1ea5t \u00edt t\u1eeb kh\u00f3a kh\u00f4ng g\u1eafn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. Khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i d\u1ea7n l\u00ean c\u00e1c t\u1ea7ng cao h\u01a1n c\u1ee7a ph\u1ec5u, ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam t\u1eeb nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

L\u1eafng nghe c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng<\/h3>\n

N\u1ebfu c\u00f4ng ty c\u00f3 ghi \u00e2m v\u00e0 phi\u00ean \u00e2m cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng (sales call), b\u1ea1n c\u00f3 th\u1ec3 nghe nh\u1eefng b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng ch\u00ednh c\u00e1ch h\u1ecd di\u1ec5n \u0111\u1ea1t. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c nhi\u1ec1u marketer t\u1eadn d\u1ee5ng, d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u00ecm ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 tho\u1ea1t nh\u00ecn kh\u00f4ng gi\u1ed1ng n\u1ed9i dung BOFU.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111\u1ebfn t\u1eeb c\u00f4ng ty b\u00e1n ph\u1ea7n m\u1ec1m gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1eeb xa (employee activity monitoring). Trong c\u00e1c cu\u1ed9c g\u1ecdi, \u0111\u1ea1i di\u1ec7n b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 th\u01b0\u1eddng lo nh\u00e2n vi\u00ean ph\u00e1t hi\u1ec7n m\u00ecnh \u0111ang b\u1ecb gi\u00e1m s\u00e1t, v\u00e0 b\u0103n kho\u0103n n\u00ean th\u00f4ng b\u00e1o th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

\u0110\u00e2y kh\u00f4ng gi\u1ed1ng m\u1ed9t ch\u1ee7 \u0111\u1ec1 v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua n\u1ebfu b\u1ea1n ch\u1ec9 nh\u00ecn v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a. Tuy nhi\u00ean, ng\u01b0\u1eddi l\u00e0m nh\u00e2n s\u1ef1 l\u1ea1i ngh\u0129 t\u1edbi n\u00f3 ngay l\u00fac c\u00e2n nh\u1eafc c\u00f4ng c\u1ee5. T\u1eeb m\u1ed1i lo n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ng\u01b0\u1ee3c ra m\u1ed9t t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau, r\u1ed3i vi\u1ebft n\u1ed9i dung gi\u1ea3i \u0111\u00e1p \u0111i\u1ec1u h\u1ecd \u0111ang b\u0103n kho\u0103n.<\/p>\n

C\u00e1ch l\u00e0m tr\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung t\u1ed1t \u1edf m\u1ed9t khu v\u1ef1c \u00edt c\u1ea1nh tranh h\u01a1n nh\u1eefng t\u1eeb kh\u00f3a ki\u1ec3u \u201cbest \u2026 software\u201d. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 trong t\u00e2m tr\u00ed ng\u01b0\u1eddi \u0111ang c\u00e2n nh\u1eafc mua, b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi \u0111i\u1ec1u h\u1ecd th\u1ef1c s\u1ef1 lo l\u1eafng.<\/p>\n

M\u1ed9t t\u00ecnh hu\u1ed1ng kh\u00e1c c\u00f3 th\u1ec3 h\u00ecnh dung \u1edf m\u1ea3ng b\u1ea3o v\u1ec7 danh t\u00ednh: kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i g\u1ecdi \u0111\u1ebfn sau khi nh\u1eadn m\u1ed9t cu\u1ed9c g\u1ecdi l\u1ea1 m\u00e0 h\u1ecd nghi l\u00e0 l\u1eeba \u0111\u1ea3o. Ng\u01b0\u1eddi g\u1ecdi n\u00f3i r\u1eb1ng th\u00f4ng tin c\u1ee7a h\u1ecd \u0111\u00e3 n\u1eb1m tr\u00ean dark web.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u1ee5m \u201cdark web\u201d trong ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u1ea3n ghi cu\u1ed9c g\u1ecdi nh\u01b0 Gong, r\u1ed3i \u0111\u1ecdc nh\u1eefng \u0111o\u1ea1n v\u0103n b\u1ea3n xung quanh m\u1ed7i l\u1ea7n c\u1ee5m n\u00e0y xu\u1ea5t hi\u1ec7n. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p \u201cdark web monitoring\u201d, \u201cdark web alerts\u201d, ho\u1eb7c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 h\u01a1n: c\u1ea3nh b\u00e1o dark web ngh\u0129a l\u00e0 g\u00ec v\u00e0 t\u00f4i n\u00ean l\u00e0m g\u00ec khi nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3?<\/p>\n

Nh\u1eefng c\u00e2u h\u1ecfi ki\u1ec3u n\u00e0y l\u00e0 c\u00e1c c\u1ee5m t\u00ecm ki\u1ebfm si\u00eau d\u00e0i (ultra long-tail query), c\u00f3 th\u1ec3 l\u00ean t\u1edbi 8-10 t\u1eeb. C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u0169ng c\u00f3 th\u1ec3 g\u1ee3i \u00fd m\u1ed9t s\u1ed1 c\u1ee5m t\u01b0\u01a1ng t\u1ef1. Nh\u01b0ng khi nghe cu\u1ed9c g\u1ecdi, b\u1ea1n c\u00f2n hi\u1ec3u th\u00eam t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi h\u1ecfi v\u00e0 \u0111i\u1ec1u khi\u1ebfn h\u1ecd t\u00ecm \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi \u1ea5y.<\/p>\n

\n

\"GiaoTra c\u1ee9u n\u1ed9i dung cu\u1ed9c g\u1ecdi gi\u00fap b\u1ea1n xem l\u1ea1i nh\u1eefng \u0111o\u1ea1n trao \u0111\u1ed5i li\u00ean quan \u0111\u1ebfn m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

Vi\u1ebft b\u00e0i so s\u00e1nh \u0111\u1ed1i th\u1ee7 c\u1ea7n b\u1eb1ng ch\u1ee9ng g\u00ec?<\/h2>\n

B\u00e0i so s\u00e1nh \u0111\u1ed1i th\u1ee7 (competitor teardown), ch\u1eb3ng h\u1ea1n \u201cZendesk Alternatives\u201d, l\u00e0 d\u1ea1ng n\u1ed9i dung BOFU ph\u1ed5 bi\u1ebfn v\u00e0 th\u01b0\u1eddng cho k\u1ebft qu\u1ea3 kh\u00e1 \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, m\u1ecdi nh\u1eadn \u0111\u1ecbnh trong b\u00e0i c\u1ea7n c\u00f3 b\u1eb1ng ch\u1ee9ng. N\u1ebfu ch\u1ec9 vi\u1ebft \u201cng\u01b0\u1eddi d\u00f9ng hay ph\u00e0n n\u00e0n v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y\u201d m\u00e0 kh\u00f4ng d\u1eabn ngu\u1ed3n, th\u00f4ng tin \u0111\u00f3 v\u1eabn ch\u1ec9 l\u00e0 l\u1eddi \u0111\u1ed3n.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm b\u1eb1ng ch\u1ee9ng t\u1eeb 3 ngu\u1ed3n sau:<\/p>\n

Nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 (internal competitive intelligence):<\/strong> \u1ede c\u00e1c c\u00f4ng ty l\u1edbn, nh\u00f3m Product Marketing ho\u1eb7c b\u1ed9 ph\u1eadn t\u00ecnh b\u00e1o c\u1ea1nh tranh th\u01b0\u1eddng nghi\u00ean c\u1ee9u li\u00ean t\u1ee5c v\u1ec1 \u0111\u1ed1i th\u1ee7 v\u00e0 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng kh\u00e1c ho\u00e0n to\u00e0n nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang \u0111\u00e1nh gi\u00e1, nh\u01b0ng th\u01b0\u1eddng c\u00f3 m\u1ed9t s\u1ed1 chi ti\u1ebft \u0111\u00e1ng gi\u00e1 \u0111\u1ec3 tham kh\u1ea3o.<\/p>\n

\u0110\u00f3ng vai kh\u00e1ch h\u00e0ng b\u00ed m\u1eadt (secret shopping):<\/strong> B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed, ch\u1ee5p m\u00e0n h\u00ecnh v\u00e0 t\u00ecm hi\u1ec3u quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi (onboarding) c\u1ee7a \u0111\u1ed1i th\u1ee7. C\u00e1ch n\u00e0y d\u1ec5 th\u1ef1c hi\u1ec7n h\u01a1n v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMB), v\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed ngay.<\/p>\n

\u1ede m\u1ea3ng B2B, c\u00f3 ng\u01b0\u1eddi c\u00f2n \u0111\u00f3ng vai kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 trao \u0111\u1ed5i v\u1edbi \u0111\u1ed9i sales c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 ghi \u00e2m l\u1ea1i. N\u1ebfu l\u00e0m theo c\u00e1ch n\u00e0y, b\u1ea1n c\u1ea7n b\u1ea3o \u0111\u1ea3m vi\u1ec7c ghi \u00e2m v\u00e0 c\u00e1ch gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt c\u0169ng nh\u01b0 quy t\u1eafc ngh\u1ec1 nghi\u1ec7p t\u1ea1i n\u01a1i m\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Trang \u0111\u00e1nh gi\u00e1 (review sites):<\/strong> G2, Capterra hay TrustRadius cung c\u1ea5p nh\u1eefng \u0111\u00e1nh gi\u00e1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1eabn ngu\u1ed3n c\u1ee5 th\u1ec3, d\u00f9 \u0111\u00f3 kh\u00f4ng ph\u1ea3i tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, n\u1ebfu mu\u1ed1n n\u00f3i ng\u01b0\u1eddi d\u00f9ng ph\u00e0n n\u00e0n v\u00ec m\u1ed9t c\u00f4ng c\u1ee5 li\u00ean t\u1ee5c thay \u0111\u1ed5i m\u00f4 h\u00ecnh gi\u00e1, h\u00e3y d\u1eabn t\u1edbi ch\u00ednh nh\u1eefng n\u01a1i h\u1ecd ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\n

\"TrangC\u00e1c ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 tr\u00ean G2 gi\u00fap b\u1ea1n t\u00ecm b\u1eb1ng ch\u1ee9ng cho nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong b\u00e0i so s\u00e1nh.<\/p>\n<\/div>\n

Khi n\u00e0o SEO ch\u01b0a ph\u1ea3i l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p?<\/h2>\n

BOFU SEO ch\u1ec9 hi\u1ec7u qu\u1ea3 khi c\u00f3 ng\u01b0\u1eddi \u0111ang t\u00ecm th\u1ee9 b\u1ea1n b\u00e1n. V\u00ec v\u1eady, tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0, b\u1ea1n c\u1ea7n xem x\u00e9t nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

S\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm<\/h3>\n

N\u1ebfu s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng qu\u00e1 m\u1edbi v\u00e0 c\u1ea7n gi\u1ea3i th\u00edch r\u1ea5t nhi\u1ec1u, c\u00f3 th\u1ec3 ch\u01b0a ai t\u00ecm n\u00f3 tr\u00ean Google. L\u00fac n\u00e0y, b\u1ea1n ph\u1ea3i t\u1ea1o ra nhu c\u1ea7u tr\u01b0\u1edbc, v\u00e0 SEO ch\u01b0a ph\u1ea3i \u0111i\u1ec3m xu\u1ea5t ph\u00e1t t\u1ed1t.<\/p>\n

M\u1ed9t h\u01b0\u1edbng ph\u00f9 h\u1ee3p h\u01a1n l\u00e0 \u201cbarbecue content\u201d. B\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung m\u00ecnh m\u1eddi m\u1ed9t nh\u00f3m k\u1ef9 s\u01b0 DevOps \u0111\u1ebfn ti\u1ec7c n\u01b0\u1edbng s\u00e2n v\u01b0\u1eddn, r\u1ed3i ngh\u0129 xem h\u1ecd s\u1ebd b\u00e0n chuy\u1ec7n g\u00ec. \u0110\u00f3 th\u01b0\u1eddng l\u00e0 nh\u1eefng g\u00f3c khu\u1ea5t, chi ti\u1ebft tinh vi trong ng\u00e0nh v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 gi\u1ea3i quy\u1ebft. Ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn t\u1eeb nh\u1eefng m\u1ed1i quan t\u00e2m n\u00e0y, thay v\u00ec quy\u1ebft \u0111\u1ecbnh b\u1edfi l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm.<\/p>\n

S\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 product-market fit<\/h3>\n

N\u1ebfu m\u1edbi ch\u1ec9 c\u00f3 gi\u1ea3 thuy\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft, v\u00e0 ch\u01b0a ch\u1eafc gi\u1ea3i ph\u00e1p \u1ea5y c\u00f3 th\u1ec3 mang l\u1ea1i kh\u00e1ch h\u00e0ng, SEO ch\u01b0a ph\u1ea3i kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng \u0111\u1eb7t c\u01b0\u1ee3c. Ngo\u1ea1i l\u1ec7 l\u00e0 khi b\u1ea1n ch\u1ee7 \u0111\u1ed9ng d\u00f9ng SEO \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1n gi\u1ea3 (audience development), \u0111\u1ed3ng th\u1eddi hi\u1ec3u r\u1eb1ng m\u00ecnh \u0111ang theo \u0111u\u1ed5i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i.<\/p>\n

Nh\u01b0ng n\u1ebfu m\u1ee5c ti\u00eau ch\u1ec9 l\u00e0 g\u00e2y d\u1ef1ng kh\u00e1n gi\u1ea3 t\u1eeb con s\u1ed1 0, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00ec sao kh\u00f4ng th\u1eed m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c video ng\u1eafn nh\u01b0 YouTube Shorts, TikTok. \u0110\u00e2y l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc trong th\u1eddi \u0111\u1ea1i \u201cclip culture\u201d, khi m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eaft th\u00e0nh c\u00e1c \u0111o\u1ea1n ng\u1eafn.<\/p>\n

Nh\u00ecn chung, SEO th\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p, d\u1ec5 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng, nh\u01b0 b\u1ea3o v\u1ec7 danh t\u00ednh, d\u1ecbch v\u1ee5 \u0111i\u1ec7n tho\u1ea1i doanh nghi\u1ec7p hay ph\u1ea7n m\u1ec1m CRM b\u00e1n h\u00e0ng. \u1ede nh\u1eefng ng\u00e0nh n\u00e0y, SEO c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t n\u1ebfu b\u1ea1n chi\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed. C\u00f2n v\u1edbi ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i, th\u1ee9 t\u1ef1 v\u1eabn l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb BOFU r\u1ed3i m\u1edf r\u1ed9ng d\u1ea7n l\u00ean.<\/p>\n

\u01afu ti\u00ean BOFU c\u00f3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 kh\u00e1ch h\u00e0ng t\u1eeb s\u1edbm?<\/h2>\n

M\u1ed9t \u00fd ki\u1ebfn ph\u1ea3n bi\u1ec7n l\u00e0, t\u1ea1i sao ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn cu\u1ed1i h\u00e0nh tr\u00ecnh m\u1edbi tranh gi\u00e0nh kh\u00e1ch h\u00e0ng, khi b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd ngh\u0129 t\u1edbi m\u00ecnh t\u1eeb tr\u01b0\u1edbc? C\u00e1ch nh\u00ecn n\u00e0y c\u00f3 l\u00fd, b\u1edfi SEO cho ph\u1ea7n m\u1ec1m B2B quy m\u00f4 l\u1edbn v\u1ed1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00edch l\u0169y l\u1ee3i th\u1ebf t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc khi m\u1ed9t ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/p>\n

Tuy nhi\u00ean, c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng v\u1eabn t\u00ecm hi\u1ec3u l\u1ea1i t\u1eeb \u0111\u1ea7u khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u00e2n nh\u1eafc. N\u1ebfu b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3, s\u1ef1 nh\u1eadn bi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n gi\u00fap h\u1ecd nh\u1edb t\u1edbi b\u1ea1n khi l\u1ef1a ch\u1ecdn.<\/p>\n

V\u00ec v\u1eady, b\u1ea1n v\u1eabn c\u1ea7n c\u1ea3 hai ph\u1ea7n c\u1ee7a ph\u1ec5u, v\u1edbi th\u1ee9 t\u1ef1 \u01b0u ti\u00ean t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111ang s\u1eb5n s\u00e0ng mua r\u1ed3i m\u1edbi m\u1edf r\u1ed9ng l\u00ean tr\u00ean. Thay v\u00ec ch\u1ec9 t\u00ecm c\u00e1ch t\u0103ng s\u1ed1 ng\u01b0\u1eddi v\u00e0o website, b\u1ea1n c\u1ea7n bi\u1ebft ng\u01b0\u1eddi s\u1eafp ch\u1ecdn gi\u1ea3i ph\u00e1p \u0111ang t\u00ecm \u0111i\u1ec1u g\u00ec, v\u00e0 li\u1ec7u h\u1ecd c\u00f3 th\u1ea5y m\u00ecnh \u1edf \u0111\u00f3 kh\u00f4ng.<\/p>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n 3 vi\u1ec7c sau:<\/p>\n

    \n
  • Ki\u1ec3m tra t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o:<\/strong> Xem nh\u1eefng t\u1eeb kh\u00f3a doanh nghi\u1ec7p \u0111ang tr\u1ea3 ti\u1ec1n tr\u00ean Google Ads, r\u1ed3i ki\u1ec3m tra k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean c\u1ee7a m\u00ecnh c\u00f3 xu\u1ea5t hi\u1ec7n khi t\u00ecm ch\u00fang hay ch\u01b0a.<\/li>\n
  • Nghe c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng:<\/strong> Ghi l\u1ea1i nh\u1eefng n\u1ed7i lo v\u00e0 c\u00e2u h\u1ecfi l\u1eb7p l\u1ea1i, sau \u0111\u00f3 chuy\u1ec3n ch\u00fang th\u00e0nh ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung.<\/li>\n
  • D\u1eabn ngu\u1ed3n khi so s\u00e1nh \u0111\u1ed1i th\u1ee7:<\/strong> G\u1eafn b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3 v\u1edbi t\u1eebng nh\u1eadn \u0111\u1ecbnh trong b\u00e0i, \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft th\u00f4ng tin \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Traffic cao c\u00f3 th\u1ec3 gi\u00fap b\u00e1o c\u00e1o tr\u00f4ng \u0111\u1eb9p h\u01a1n, nh\u01b0ng ng\u01b0\u1eddi \u0111ang \u0111\u1ecdc b\u00e0i ch\u01b0a ch\u1eafc \u0111\u00e3 s\u1eb5n s\u00e0ng \u201cxu\u1ed1ng ti\u1ec1n\u201d. M\u1ed9t c\u00f4ng ty b\u00e1n gi\u1ea3i ph\u00e1p kho d\u1eef li\u1ec7u (data warehouse) cho doanh nghi\u1ec7p l\u1edbn t\u1eebng ghi nh\u1eadn b\u00e0i vi\u1ebft c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp nh\u1ea5t l\u00e0 \u201cKPI l\u00e0 g\u00ec?\u201d. Trong khi \u0111\u00f3, […]<\/p>\n","protected":false},"author":1,"featured_media":5553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,58],"tags":[57],"class_list":["post-5552","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-strategy-seo","tag-content-seo-strategy"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5552"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5552\/revisions"}],"predecessor-version":[{"id":5565,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5552\/revisions\/5565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5553"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}