{"id":5508,"date":"2026-10-08T06:59:06","date_gmt":"2026-10-08T06:59:06","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5508"},"modified":"2026-10-08T07:08:01","modified_gmt":"2026-10-08T07:08:01","slug":"international-multilingual-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/international-multilingual-seo\/","title":{"rendered":"International & Multilingual SEO: Gi\u1ea3i th\u00edch chi ti\u1ebft"},"content":{"rendered":"
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“Go Global” v\u1edbi International SEO v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u00fang n\u1ed9i dung nh\u1edd Multilingual SEO.<\/p>\n<\/blockquote>\n

SEO qu\u1ed1c t\u1ebf nh\u1eafm m\u1ee5c ti\u00eau theo qu\u1ed1c gia, c\u00f2n SEO \u0111a ng\u00f4n ng\u1eef nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c ngay t\u1ea1i qu\u1ed1c gia c\u1ee7a n\u1ed9i dung g\u1ed1c.<\/strong> Hai h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 tri\u1ec3n khai ri\u00eang ho\u1eb7c k\u1ebft h\u1ee3p, t\u00f9y th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn. Vi\u1ec7c ph\u00e2n bi\u1ec7t \u0111\u00fang gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn c\u00e1ch d\u1ecbch n\u1ed9i dung, c\u1ea5u tr\u00fac URL v\u00e0 khai b\u00e1o ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p cho website.<\/p>\n

I \u2013 SEO qu\u1ed1c t\u1ebf v\u00e0 SEO \u0111a ng\u00f4n ng\u1eef l\u00e0 g\u00ec?<\/h2>\n

SEO qu\u1ed1c t\u1ebf (International SEO) l\u00e0 h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u website theo qu\u1ed1c gia m\u1ee5c ti\u00eau. Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb s\u1ebd \u0111\u1ecbnh d\u1ea1ng trang v\u00e0 c\u1ea5u tr\u00fac URL \u0111\u1ec3 n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn t\u1eebng qu\u1ed1c gia m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn.<\/p>\n

Trong khi \u0111\u00f3, SEO \u0111a ng\u00f4n ng\u1eef (Multilingual SEO) t\u1eadp trung v\u00e0o ng\u00f4n ng\u1eef ngay trong qu\u1ed1c gia c\u1ee7a n\u1ed9i dung g\u1ed1c. N\u1ed9i dung \u0111\u01b0\u1ee3c d\u1ecbch sang m\u1ed9t ng\u00f4n ng\u1eef m\u1edbi v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e2n ph\u1ed1i t\u1ea1i ch\u00ednh qu\u1ed1c gia \u0111\u00f3.<\/p>\n

Khi mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng: \u201cD\u1ecbch sang ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd l\u00e0 xong.\u201d Tuy nhi\u00ean, d\u1ecbch website sang ng\u00f4n ng\u1eef kh\u00e1c ch\u01b0a ch\u1eafc \u0111\u00e3 l\u00e0 l\u00e0m SEO qu\u1ed1c t\u1ebf. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u01b0a website \u0111\u1ebfn m\u1ed9t qu\u1ed1c gia m\u1edbi c\u0169ng ch\u01b0a ch\u1eafc c\u1ea7n d\u1ecbch n\u1ed9i dung.<\/p>\n

Ch\u1eb3ng h\u1ea1n, website \u0111ang ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Anh t\u1ea1i Hoa K\u1ef3, t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u00e3 en-US<\/code>. T\u1eeb phi\u00ean b\u1ea3n n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai theo 3 h\u01b0\u1edbng:<\/p>\n

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  • Th\u00eam ti\u1ebfng T\u00e2y Ban Nha t\u1ea1i M\u1ef9:<\/strong> N\u1ed9i dung \u0111\u01b0\u1ee3c d\u1ecbch sang ti\u1ebfng T\u00e2y Ban Nha, s\u1eed d\u1ee5ng m\u00e3 es-US<\/code>. Qu\u1ed1c gia m\u1ee5c ti\u00eau v\u1eabn l\u00e0 Hoa K\u1ef3, ch\u1ec9 thay \u0111\u1ed5i ng\u00f4n ng\u1eef. \u0110\u00e2y l\u00e0 SEO \u0111a ng\u00f4n ng\u1eef.<\/li>\n
  • Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Anh t\u1ea1i Canada:<\/strong> Website gi\u1eef nguy\u00ean ng\u00f4n ng\u1eef nh\u01b0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng Canada, t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u00e3 en-CA<\/code>. \u0110\u00e2y l\u00e0 SEO qu\u1ed1c t\u1ebf.<\/li>\n
  • Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Ph\u00e1p t\u1ea1i Canada:<\/strong> Website v\u1eeba d\u1ecbch n\u1ed9i dung sang ti\u1ebfng Ph\u00e1p, v\u1eeba thi\u1ebft k\u1ebf URL v\u00e0 c\u00e1c th\u1ebb nh\u1eafm m\u1ee5c ti\u00eau cho Canada, s\u1eed d\u1ee5ng m\u00e3 fr-CA<\/code>. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y k\u1ebft h\u1ee3p c\u1ea3 SEO qu\u1ed1c t\u1ebf v\u00e0 SEO \u0111a ng\u00f4n ng\u1eef.<\/li>\n<\/ul>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf vi\u1ec7c thay \u0111\u1ed5i qu\u1ed1c gia, ng\u00f4n ng\u1eef ho\u1eb7c \u0111\u1ed3ng th\u1eddi c\u1ea3 hai. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh t\u00ecnh tr\u1ea1ng d\u1ecbch h\u00e0ng lo\u1ea1t trang nh\u01b0ng ch\u01b0a cho Google bi\u1ebft nh\u1eefng trang \u0111\u00f3 d\u00e0nh cho nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0o.<\/p>\n

    II \u2013 V\u00ec sao c\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef v\u1eabn c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh theo qu\u1ed1c gia?<\/h2>\n

    Ng\u01b0\u1eddi M\u1ef9 v\u00e0 ng\u01b0\u1eddi Anh c\u00f9ng s\u1eed d\u1ee5ng ti\u1ebfng Anh nh\u01b0ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ch\u00ednh t\u1ea3 v\u00e0 c\u00e1ch g\u1ecdi m\u1ed9t s\u1ed1 s\u1ef1 v\u1eadt. Nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi truy c\u1eadp website.<\/p>\n\n\n\n\n\n\n\n
    Ti\u1ebfng Anh t\u1ea1i M\u1ef9<\/th>\nTi\u1ebfng Anh t\u1ea1i Anh<\/th>\n<\/tr>\n<\/thead>\n
    Color<\/td>\nColour<\/td>\n<\/tr>\n
    Theater<\/td>\nTheatre<\/td>\n<\/tr>\n
    French fries<\/td>\nChips<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    V\u1edbi m\u1ed9t ng\u01b0\u1eddi Anh \u0111ang t\u00ecm mua s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng, website s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 ch\u00ednh t\u1ea3 v\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t c\u1ee7a ng\u01b0\u1eddi M\u1ef9 c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd cho r\u1eb1ng \u0111\u00e2y l\u00e0 c\u00f4ng ty t\u1ea1i M\u1ef9. Khi \u0111\u00f3, ng\u01b0\u1eddi mua s\u1ebd b\u0103n kho\u0103n v\u1ec1 kh\u1ea3 n\u0103ng giao h\u00e0ng t\u1eeb M\u1ef9 sang Anh, th\u1eddi gian ch\u1edd v\u00e0 chi ph\u00ed ph\u00e1t sinh.<\/p>\n

    Ch\u1ec9 v\u1edbi nh\u1eefng nghi ng\u1edd n\u00e0y, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u00e3 c\u00f3 th\u1ec3 b\u1ecb tr\u00ec ho\u00e3n. Google c\u00f3 th\u1ec3 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn website, nh\u01b0ng vi\u1ec7c h\u1ecd ti\u1ebfp t\u1ee5c xem n\u1ed9i dung hay \u0111\u00f3ng trang c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ea3m nh\u1eadn: \u201cwebsite n\u00e0y c\u00f3 d\u00e0nh cho m\u00ecnh kh\u00f4ng?\u201d<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng trong c\u00f9ng m\u1ed9t qu\u1ed1c gia c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1ecdc b\u1eb1ng nh\u1eefng ng\u00f4n ng\u1eef kh\u00e1c nhau. M\u1ed9t ng\u01b0\u1eddi Canada ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ti\u1ebfng Ph\u00e1p thay v\u00ec ti\u1ebfng Anh.<\/p>\n

    V\u00ec v\u1eady, ngo\u00e0i ng\u00f4n ng\u1eef, website c\u00f2n c\u1ea7n x\u00e1c \u0111\u1ecbnh qu\u1ed1c gia m\u1ee5c ti\u00eau. Vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi m\u00e3 ng\u00f4n ng\u1eef v\u00e0 m\u00e3 qu\u1ed1c gia gi\u00fap ph\u00e2n bi\u1ec7t r\u00f5 phi\u00ean b\u1ea3n d\u00e0nh cho t\u1eebng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111i k\u00e8m v\u1edbi c\u00e1ch di\u1ec5n \u0111\u1ea1t ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc t\u1ea1i \u0111\u00f3.<\/p>\n

    III \u2013 M\u00e3 ISO \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

    M\u00e3 ISO l\u00e0 c\u00e1c m\u00e3 chu\u1ea9n qu\u1ed1c t\u1ebf, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cho Google bi\u1ebft m\u1ed9t trang h\u01b0\u1edbng \u0111\u1ebfn ng\u00f4n ng\u1eef v\u00e0 qu\u1ed1c gia n\u00e0o. Hai ph\u1ea7n \u0111\u01b0\u1ee3c gh\u00e9p v\u1edbi nhau b\u1eb1ng d\u1ea5u g\u1ea1ch n\u1ed1i theo c\u1ea5u tr\u00fac [ng\u00f4n ng\u1eef]-[qu\u1ed1c gia]<\/code>.<\/p>\n

    C\u00f3 2 lo\u1ea1i m\u00e3 c\u1ea7n ph\u00e2n bi\u1ec7t:<\/p>\n\n\n\n\n\n\n
    Lo\u1ea1i m\u00e3<\/th>\nQuy \u01b0\u1edbc<\/th>\nV\u00ed d\u1ee5<\/th>\n<\/tr>\n<\/thead>\n
    ISO 639-1 \u2013 M\u00e3 ng\u00f4n ng\u1eef<\/td>\nG\u1ed3m 2 ch\u1eef c\u00e1i, th\u01b0\u1eddng vi\u1ebft th\u01b0\u1eddng<\/td>\nen<\/code>: ti\u1ebfng Anh; es<\/code>: ti\u1ebfng T\u00e2y Ban Nha; fr<\/code>: ti\u1ebfng Ph\u00e1p; de<\/code>: ti\u1ebfng \u0110\u1ee9c<\/td>\n<\/tr>\n
    ISO 3166-1 Alpha 2 \u2013 M\u00e3 qu\u1ed1c gia<\/td>\nG\u1ed3m 2 ch\u1eef c\u00e1i, th\u01b0\u1eddng vi\u1ebft hoa<\/td>\nUS<\/code>: Hoa K\u1ef3; CA<\/code>: Canada; GB<\/code>: V\u01b0\u01a1ng qu\u1ed1c Anh; DE<\/code>: \u0110\u1ee9c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Khi k\u1ebft h\u1ee3p, en-US<\/code> \u0111\u01b0\u1ee3c d\u00f9ng cho ti\u1ebfng Anh t\u1ea1i M\u1ef9, en-GB<\/code> cho ti\u1ebfng Anh t\u1ea1i Anh v\u00e0 fr-CA<\/code> cho ti\u1ebfng Ph\u00e1p t\u1ea1i Canada.<\/p>\n

    Trong qu\u00e1 tr\u00ecnh l\u1eadp tr\u00ecnh ho\u1eb7c \u0111\u1eb7t URL, ph\u1ea7n m\u00e3 qu\u1ed1c gia \u0111\u00f4i khi \u0111\u01b0\u1ee3c vi\u1ebft th\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n fr-ca<\/code>. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng \u0111\u00fang m\u00e3 ch\u00ednh th\u1ee9c. M\u00e3 ti\u1ebfng T\u00e2y Ban Nha l\u00e0 es<\/code>, kh\u00f4ng n\u00ean t\u1ef1 thay th\u00e0nh sp<\/code>.<\/p>\n

    \"\"<\/p>\n

    B\u1ea1n kh\u00f4ng c\u1ea7n ghi nh\u1edb to\u00e0n b\u1ed9 danh s\u00e1ch. Khi c\u1ea7n, c\u00f3 th\u1ec3 tra m\u00e3 ng\u00f4n ng\u1eef v\u00e0 m\u00e3 qu\u1ed1c gia tr\u00ean Wikipedia ho\u1eb7c c\u00e1c ngu\u1ed3n t\u01b0\u01a1ng t\u1ef1.<\/p>\n

    C\u00e1c m\u00e3 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u1ea5u tr\u00fac URL v\u00e0 th\u1ebb hreflang. \u0110\u00e2y l\u00e0 hai ph\u1ea7n c\u1ea7n thi\u1ebft l\u1eadp khi tri\u1ec3n khai c\u00e1c phi\u00ean b\u1ea3n qu\u1ed1c gia, ng\u00f4n ng\u1eef cho website.<\/p>\n

    IV \u2013 N\u00ean ch\u1ecdn c\u1ea5u tr\u00fac URL n\u00e0o cho website?<\/h2>\n

    L\u1ef1a ch\u1ecdn c\u1ea5u tr\u00fac URL c\u00f3 l\u1ebd l\u00e0 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t khi m\u1edf r\u1ed9ng website sang th\u1ecb tr\u01b0\u1eddng m\u1edbi. C\u00f3 3 l\u1ef1a ch\u1ecdn ch\u00ednh g\u1ed3m ccTLD, subdomain v\u00e0 subdirectory, v\u1edbi c\u00e1ch \u0111\u1eb7t m\u00e3 m\u1ee5c ti\u00eau \u1edf nh\u1eefng v\u1ecb tr\u00ed kh\u00e1c nhau.<\/p>\n

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    \"S\u01a1Ba c\u00e1ch t\u1ed5 ch\u1ee9c URL cho website qu\u1ed1c t\u1ebf: t\u00ean mi\u1ec1n qu\u1ed1c gia, t\u00ean mi\u1ec1n ph\u1ee5 v\u00e0 th\u01b0 m\u1ee5c con.<\/p>\n<\/div>\n

    1. ccTLD \u2013 T\u00ean mi\u1ec1n qu\u1ed1c gia<\/h3>\n

    V\u1edbi ccTLD, m\u1ed7i qu\u1ed1c gia s\u1eed d\u1ee5ng m\u1ed9t t\u00ean mi\u1ec1n ri\u00eang, ch\u1eb3ng h\u1ea1n www.example.ca<\/code> d\u00e0nh cho Canada. \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t l\u00e0 website \u0111\u1ed9c l\u1eadp 100% v\u1ec1 t\u00ean mi\u1ec1n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ea1o c\u1ea3m gi\u00e1c b\u1ea3n \u0111\u1ecba r\u00f5 nh\u1ea5t, gi\u00fap ng\u01b0\u1eddi truy c\u1eadp d\u1ec5 nh\u1eadn th\u1ea5y website d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/p>\n

    Tuy nhi\u00ean, doanh nghi\u1ec7p g\u1ea7n nh\u01b0 ph\u1ea3i x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t website ho\u00e0n to\u00e0n m\u1edbi. T\u00ean mi\u1ec1n m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi Domain Authority b\u1eb1ng 0. C\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00e2y l\u00e0 \u201c\u0111i\u1ec3m uy t\u00edn\u201d m\u00e0 t\u00ean mi\u1ec1n t\u00edch l\u0169y th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft tr\u1ecf v\u1ec1.<\/p>\n

    Do ch\u01b0a c\u00f3 li\u00ean k\u1ebft, website c\u1ea7n l\u00e0m link building l\u1ea1i t\u1eeb \u0111\u1ea7u. V\u1edbi doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn h\u01a1n 2\u20133 qu\u1ed1c gia, vi\u1ec7c qu\u1ea3n l\u00fd 6, 7 ho\u1eb7c c\u1ea3 tr\u0103m t\u00ean mi\u1ec1n ri\u00eang bi\u1ec7t s\u1ebd l\u00e0 b\u00e0i to\u00e1n kh\u00f3.<\/p>\n

    2. Subdomain \u2013 T\u00ean mi\u1ec1n ph\u1ee5<\/h3>\n

    Subdomain l\u00e0 t\u00ean mi\u1ec1n ph\u1ee5, ch\u1eb3ng h\u1ea1n fr-ca.example.com<\/code>. L\u1ef1a ch\u1ecdn n\u00e0y t\u1ed1n \u00edt ngu\u1ed3n l\u1ef1c h\u01a1n ccTLD, v\u1eabn t\u1ea1o c\u1ea3m gi\u00e1c b\u1ea3n \u0111\u1ecba v\u00e0 \u0111\u01b0\u1ee3c th\u1eeba h\u01b0\u1edfng m\u1ed9t ph\u1ea7n uy t\u00edn t\u1eeb t\u00ean mi\u1ec1n ch\u00ednh. Vi\u1ec7c b\u1ea3o tr\u00ec c\u0169ng t\u1eadp trung h\u01a1n so v\u1edbi qu\u1ea3n l\u00fd nhi\u1ec1u t\u00ean mi\u1ec1n \u0111\u1ed9c l\u1eadp.<\/p>\n

    H\u1ea1n ch\u1ebf c\u1ee7a subdomain n\u1eb1m \u1edf kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i uy t\u00edn t\u00ean mi\u1ec1n v\u00e0 link equity, t\u1ee9c gi\u00e1 tr\u1ecb m\u00e0 li\u00ean k\u1ebft truy\u1ec1n cho trang. C\u00e1c gi\u00e1 tr\u1ecb n\u00e0y kh\u00f3 ph\u00e2n ph\u1ed1i \u0111\u1ec1u h\u01a1n so v\u1edbi subdirectory.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb c\u1ea7n d\u00e0nh nhi\u1ec1u c\u00f4ng s\u1ee9c h\u01a1n \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u1ecba l\u00fd, hay geolocate, cho t\u1eebng subdomain. \u0110\u00e2y v\u1eabn l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t, nh\u01b0ng trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p ch\u01b0a b\u1eb1ng ph\u01b0\u01a1ng \u00e1n th\u01b0 m\u1ee5c con.<\/p>\n

    3. Subdirectory \u2013 Th\u01b0 m\u1ee5c con<\/h3>\n

    Subdirectory \u0111\u1eb7t c\u00e1c phi\u00ean b\u1ea3n qu\u1ed1c gia v\u00e0 ng\u00f4n ng\u1eef trong c\u00f9ng m\u1ed9t website, ch\u1eb3ng h\u1ea1n www.example.com\/fr-ca\/<\/code>. C\u00e1c phi\u00ean b\u1ea3n s\u1eed d\u1ee5ng chung hosting v\u00e0 CMS, gi\u00fap tri\u1ec3n khai nhanh nh\u1ea5t, \u0111\u1ed3ng th\u1eddi h\u1ee3p nh\u1ea5t s\u1ee9c m\u1ea1nh t\u00ean mi\u1ec1n v\u00e0o m\u1ed9t n\u01a1i m\u1ea1nh nh\u1ea5t.<\/p>\n

    Vi\u1ec7c qu\u1ea3n tr\u1ecb c\u0169ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t, k\u1ec3 c\u1ea3 khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng sang nhi\u1ec1u qu\u1ed1c gia. Tuy nhi\u00ean, c\u1ea3m gi\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 k\u00e9m h\u01a1n m\u1ed9t ch\u00fat v\u00e0 website c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ecba l\u00fd ch\u00ednh x\u00e1c.<\/p>\n

    So v\u1edbi vi\u1ec7c duy tr\u00ec nhi\u1ec1u website ri\u00eang bi\u1ec7t, ph\u1ea7n c\u00f4ng s\u1ee9c b\u1ed5 sung n\u00e0y v\u1eabn \u0111\u00e1ng gi\u00e1. V\u00ec v\u1eady, subdirectory \u0111\u01b0\u1ee3c khuy\u00ean d\u00f9ng cho h\u1ea7u h\u1ebft doanh nghi\u1ec7p.<\/p>\n

    C\u00f3 th\u1ec3 h\u00ecnh dung ccTLD gi\u1ed1ng nh\u01b0 m\u1edf chi nh\u00e1nh \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 m\u1edbi, ph\u1ea3i g\u00e2y d\u1ef1ng l\u1ea1i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, subdirectory gi\u1ed1ng nh\u01b0 m\u1edf th\u00eam m\u1ed9t qu\u1ea7y trong c\u1eeda h\u00e0ng s\u1eb5n c\u00f3, \u0111\u01b0\u1ee3c th\u1eeba h\u01b0\u1edfng uy t\u00edn c\u1ee7a c\u1eeda h\u00e0ng ch\u00ednh.<\/p>\n

    4. C\u1ea5u tr\u00fac URL cho nhi\u1ec1u ng\u00f4n ng\u1eef trong c\u00f9ng m\u1ed9t qu\u1ed1c gia<\/h3>\n

    N\u1ebfu ch\u1ec9 th\u00eam ng\u00f4n ng\u1eef m\u1edbi t\u1ea1i qu\u1ed1c gia hi\u1ec7n c\u00f3, ccTLD kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn kh\u1ea3 d\u1ee5ng. L\u00fac n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc gi\u1eefa subdomain v\u00e0 subdirectory:<\/p>\n

      \n
    • Subdomain:<\/strong> es.example.com<\/code>.<\/li>\n
    • Subdirectory:<\/strong> www.example.com\/es\/<\/code>.<\/li>\n<\/ul>\n

      \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a hai c\u1ea5u tr\u00fac v\u1eabn t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, subdirectory ti\u1ebfp t\u1ee5c l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

      5. URL ch\u1ee9a tham s\u1ed1<\/h3>\n

      URL ch\u1ee9a tham s\u1ed1, ch\u1eb3ng h\u1ea1n www.example.com?fr-ca\/<\/code>, l\u00e0 l\u1ef1a ch\u1ecdn n\u00ean tr\u00e1nh. Google kh\u00f4ng nh\u1eadn di\u1ec7n c\u1ea5u tr\u00fac n\u00e0y nh\u01b0 m\u1ed9t c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd ho\u1eb7c ng\u00f4n ng\u1eef.<\/p>\n

      N\u1ebfu ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e2y quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u1ea5u tr\u00fac website cho SEO qu\u1ed1c t\u1ebf c\u1ee7a chuy\u00ean gia Aleyda Solis.<\/p>\n

      \"\"<\/p>\n

      V \u2013 Th\u1ebb hreflang l\u00e0 g\u00ec? Nh\u1eefng l\u01b0u \u00fd khi tri\u1ec3n khai<\/h2>\n

      Th\u1ebb hreflang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1o cho Google bi\u1ebft m\u1ed9t trang \u0111ang nh\u1eafm \u0111\u1ebfn ng\u00f4n ng\u1eef v\u00e0 qu\u1ed1c gia n\u00e0o. N\u1ebfu URL l\u00e0 \u0111\u1ecba ch\u1ec9 c\u1ee7a trang, hreflang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 t\u1ea5m bi\u1ec3n cho bi\u1ebft \u0111\u1ecba ch\u1ec9 \u0111\u00f3 d\u00e0nh cho ai. \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt c\u1ea7n n\u1eafm khi l\u00e0m SEO qu\u1ed1c t\u1ebf ho\u1eb7c SEO \u0111a ng\u00f4n ng\u1eef.<\/p>\n

      C\u1ea5u tr\u00fac th\u1ebb hreflang nh\u01b0 sau:<\/p>\n

      <link rel=\"alternate\" hreflang=\"fr-ca\" href=\"https:\/\/www.example.com\/fr-ca\/\" \/><\/code><\/pre>\n
      Trong \u0111\u00f3, hreflang=\"fr-ca\"<\/code> th\u1ec3 hi\u1ec7n ti\u1ebfng Ph\u00e1p t\u1ea1i Canada. Thu\u1ed9c t\u00ednh href<\/code> ch\u1ee9a URL c\u1ee7a trang t\u01b0\u01a1ng \u1ee9ng.<\/p>\n
      \n
      \"S\u01a1Minh h\u1ecda v\u1ecb tr\u00ed m\u00e3 ng\u00f4n ng\u1eef, m\u00e3 qu\u1ed1c gia v\u00e0 URL trong th\u1ebb hreflang.<\/p>\n<\/div>\n
      V\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u0111\u1eb7t th\u1ebb l\u00e0 ph\u1ea7n <head><\/code> c\u1ee7a t\u1eebng trang. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 khai b\u00e1o qua HTTP header ho\u1eb7c XML Sitemap. \u0110\u1eb7t th\u1ebb trong <head><\/code> gi\u00fap h\u1ea1n ch\u1ebf nh\u1ea7m l\u1eabn nh\u1ea5t cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n
      Khi tri\u1ec3n khai hreflang, c\u1ea7n l\u01b0u \u00fd 3 nguy\u00ean t\u1eafc sau:<\/p>\n
      1. Khai b\u00e1o \u0111\u1ea7y \u0111\u1ee7 c\u00e1c phi\u00ean b\u1ea3n<\/h3>\n
      M\u1ed7i trang c\u1ea7n c\u00f3 danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u1ebb hreflang thay th\u1ebf, bao g\u1ed3m c\u1ea3 phi\u00ean b\u1ea3n c\u1ee7a ch\u00ednh trang \u0111\u00f3. Trang g\u1ed1c v\u00e0 m\u1ecdi b\u1ea3n d\u1ecbch \u0111\u1ec1u ph\u1ea3i khai b\u00e1o to\u00e0n b\u1ed9 c\u00e1c phi\u00ean b\u1ea3n \u0111\u1ec3 Google nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng l\u1ef1a ch\u1ecdn hi\u1ec7n c\u00f3.<\/p>\n
      Dropbox l\u00e0 m\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch \u0111\u1eb7t danh s\u00e1ch khai b\u00e1o n\u00e0y trong ph\u1ea7n <head><\/code>.<\/p>\n
       <\/p>\n
      \"\"<\/b><\/h2>\n
      2. Canonical t\u1ef1 tr\u1ecf v\u1ec1 ch\u00ednh trang \u0111\u00f3<\/h3>\n
      Th\u1ebb canonical cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft \u0111\u00e2u l\u00e0 phi\u00ean b\u1ea3n ch\u00ednh c\u1ee7a m\u1ed9t trang. V\u1edbi c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef, trang ti\u1ebfng Anh ph\u1ea3i c\u00f3 canonical tr\u1ecf v\u1ec1 ch\u00ednh trang ti\u1ebfng Anh; trang ti\u1ebfng \u0110\u1ee9c ph\u1ea3i tr\u1ecf v\u1ec1 ch\u00ednh trang ti\u1ebfng \u0110\u1ee9c.<\/p>\n
      C\u1ea7n tr\u00e1nh vi\u1ec7c trang b\u1ea3n d\u1ecbch tr\u1ecf canonical v\u1ec1 trang ti\u1ebfng Anh g\u1ed1c, v\u00ec c\u00e1ch khai b\u00e1o n\u00e0y s\u1ebd v\u00f4 hi\u1ec7u h\u00f3a hreflang. Khi website nh\u1eafm \u0111\u1ebfn nhi\u1ec1u qu\u1ed1c gia, ph\u1ea7n canonical kh\u00e1 d\u1ec5 nh\u1ea7m l\u1eabn n\u00ean c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9.<\/p>\n
      3. S\u1eed d\u1ee5ng URL tuy\u1ec7t \u0111\u1ed1i<\/h3>\n
      URL trong khai b\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u1ea7y \u0111\u1ee7, ch\u1eb3ng h\u1ea1n https:\/\/www.example.com\/fr-ca\/demo<\/code>. Kh\u00f4ng s\u1eed d\u1ee5ng URL t\u01b0\u01a1ng \u0111\u1ed1i nh\u01b0 \/fr-ca\/demo<\/code>.<\/p>\n
      VI \u2013 V\u00ec sao kh\u00f4ng n\u00ean t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n h\u01b0\u1edbng theo IP?<\/h2>\n
      Kh\u00f4ng n\u00ean t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n ng\u01b0\u1eddi d\u00f9ng sang m\u1ed9t phi\u00ean b\u1ea3n website d\u1ef1a tr\u00ean IP ho\u1eb7c c\u00e0i \u0111\u1eb7t tr\u00ecnh duy\u1ec7t. C\u00e1ch l\u00e0m n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n c\u1ea7n thi\u1ebft, \u0111\u1ed3ng th\u1eddi g\u00e2y kh\u00f3 kh\u0103n cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm khi truy c\u1eadp c\u00e1c phi\u00ean b\u1ea3n c\u00f2n l\u1ea1i.<\/p>\n
      Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111ang du l\u1ecbch t\u1ea1i Th\u00e1i Lan v\u00e0 c\u1ea7n r\u00fat ti\u1ec1n \u0111\u1ec3 mua v\u00e9 xe bu\u00fdt ra s\u00e2n bay. Khi \u0111\u0103ng nh\u1eadp \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i, to\u00e0n b\u1ed9 m\u00e0n h\u00ecnh l\u1ea1i hi\u1ec3n th\u1ecb b\u1eb1ng ti\u1ebfng Th\u00e1i. Do kh\u00f4ng \u0111\u1ecdc \u0111\u01b0\u1ee3c n\u1ed9i dung, b\u1ea1n kh\u00f4ng t\u00ecm th\u1ea5y th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 truy c\u1eadp s\u1ed1 ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n
      H\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 \u0111\u00e3 suy \u0111o\u00e1n r\u1eb1ng: \u201cNg\u01b0\u1eddi n\u00e0y \u0111ang \u1edf Th\u00e1i Lan, v\u1eady ch\u1eafc h\u1ecd n\u00f3i ti\u1ebfng Th\u00e1i.\u201d Tuy nhi\u00ean, v\u1ecb tr\u00ed truy c\u1eadp kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ph\u1ea3n \u00e1nh ng\u00f4n ng\u1eef ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n \u0111\u1ecdc.<\/p>\n
      Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n h\u01b0\u1edbng c\u00f3 th\u1ec3 g\u00e2y ra 2 v\u1ea5n \u0111\u1ec1:<\/p>\n
        \n
      • \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng:<\/strong> Ng\u01b0\u1eddi truy c\u1eadp c\u00f3 th\u1ec3 b\u1ecb \u0111\u01b0a \u0111\u1ebfn phi\u00ean b\u1ea3n kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c n\u1ed9i dung m\u00ecnh c\u1ea7n.<\/li>\n
      • \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm:<\/strong> Googlebot th\u01b0\u1eddng truy c\u1eadp t\u1eeb IP M\u1ef9. Vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng theo IP c\u00f3 th\u1ec3 khi\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng xem \u0111\u01b0\u1ee3c c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c.<\/li>\n<\/ul>\n
        Thay v\u00e0o \u0111\u00f3, website n\u00ean c\u00f3 li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c c\u1ee7a trang v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 l\u1ef1a ch\u1ecdn. Hai c\u00e1ch b\u1ed1 tr\u00ed c\u00f3 th\u1ec3 tham kh\u1ea3o g\u1ed3m:<\/p>\n
          \n
        • Wise:<\/strong> \u0110\u1eb7t bi\u1ec3u t\u01b0\u1ee3ng ch\u1ecdn ng\u00f4n ng\u1eef tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng ph\u00eda tr\u00ean. Khi b\u1ea5m v\u00e0o, ng\u01b0\u1eddi d\u00f9ng th\u1ea5y menu th\u1ea3 xu\u1ed1ng \u0111\u1ec3 ch\u1ecdn ng\u00f4n ng\u1eef v\u00e0 v\u1ecb tr\u00ed.<\/li>\n
        • Shopify:<\/strong> \u0110\u1eb7t b\u1ed9 ch\u1ecdn t\u1ea1i ch\u00e2n trang, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n xu\u1ed1ng v\u00e0 thay \u0111\u1ed5i thi\u1ebft l\u1eadp.<\/li>\n<\/ul>\n
          \n
          \"MenuV\u00ed d\u1ee5 b\u1ed9 ch\u1ecdn ng\u00f4n ng\u1eef c\u1ee7a Wise \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng ph\u00eda tr\u00ean.<\/p>\n<\/div>\n
          B\u1ed9 ch\u1ecdn c\u00f3 th\u1ec3 n\u1eb1m \u1edf header ho\u1eb7c footer. \u0110i\u1ec1u c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh phi\u00ean b\u1ea3n ph\u00f9 h\u1ee3p, thay v\u00ec website t\u1ef1 suy \u0111o\u00e1n nhu c\u1ea7u t\u1eeb v\u1ecb tr\u00ed truy c\u1eadp.<\/p>\n
          VII \u2013 N\u00ean d\u1ecbch website b\u1eb1ng AI hay ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba?<\/h2>\n
          B\u1ea3n d\u1ecbch c\u1ea7n truy\u1ec1n \u0111\u1ea1t \u0111\u00fang ngh\u0129a v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. N\u1ebfu n\u1ed9i dung c\u00f3 nhi\u1ec1u sai s\u00f3t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nghi ng\u1edd ch\u1ea5t l\u01b0\u1ee3ng website v\u00e0 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd kh\u00f4ng mua h\u00e0ng.<\/p>\n
          \"\"<\/p>\n
          C\u00f3 4 ph\u01b0\u01a1ng \u00e1n d\u1ecbch website, v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 chi ph\u00ed, t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c:<\/p>\n
          1. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI<\/h3>\n
          C\u00f4ng c\u1ee5 AI c\u00f3 chi ph\u00ed r\u1ebb nh\u1ea5t v\u00e0 t\u1ed1c \u0111\u1ed9 nhanh nh\u1ea5t, nh\u01b0ng c\u0169ng d\u1ec5 sai s\u00f3t nh\u1ea5t. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 g\u1ed3m Rev, Localize, Weglot v\u00e0 Google Cloud Translation API.<\/p>\n
          H\u01b0\u1edbng n\u00e0y n\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ea3i ph\u00e1p cu\u1ed1i c\u00f9ng khi kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch ho\u1eb7c c\u1ea7n d\u1ecbch s\u1ed1 l\u01b0\u1ee3ng trang r\u1ea5t l\u1edbn trong th\u1eddi gian ng\u1eafn. Vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n d\u1ecbch nhi\u1ec1u l\u1ed7i c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n
          \"\"<\/p>\n
          2. Thu\u00ea chuy\u00ean gia b\u1ea3n \u0111\u1ecba<\/h3>\n
          Chuy\u00ean gia b\u1ea3n \u0111\u1ecba, l\u00e0m vi\u1ec7c d\u01b0\u1edbi h\u00ecnh th\u1ee9c freelancer, mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao nh\u1ea5t. \u0110\u1ed5i l\u1ea1i, chi ph\u00ed cao h\u01a1n v\u00e0 t\u1ed1c \u0111\u1ed9 th\u1ef1c hi\u1ec7n ch\u1eadm h\u01a1n.<\/p>\n
          B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ng\u01b0\u1eddi d\u1ecbch tr\u00ean Upwork, Fiverr, Freelancer, Toptal ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u00ecm ng\u01b0\u1eddi b\u1ea3n x\u1ee9. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho website quy m\u00f4 nh\u1ecf v\u00e0 v\u1eeba, ho\u1eb7c khi doanh nghi\u1ec7p \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 d\u1ecbch to\u00e0n b\u1ed9 b\u1eb1ng ng\u01b0\u1eddi.<\/p>\n
          \"\"<\/p>\n
          3. S\u1eed d\u1ee5ng agency d\u1ecbch thu\u1eadt<\/h3>\n
          Agency cung c\u1ea5p d\u1ecbch v\u1ee5 d\u1ecbch thu\u1eadt tr\u1ecdn g\u00f3i, hay managed services, v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t cao. MotionPoint l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n
          Chi ph\u00ed agency thu\u1ed9c nh\u00f3m \u0111\u1eaft nh\u1ea5t, c\u00f2n t\u1ed1c \u0111\u1ed9 th\u1ef1c hi\u1ec7n \u1edf m\u1ee9c v\u1eeba ph\u1ea3i. Ph\u01b0\u01a1ng \u00e1n n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u1ef1 \u00e1n c\u00f3 quy m\u00f4 t\u1eeb v\u1eeba tr\u1edf l\u00ean.<\/p>\n
          \"\"<\/p>\n
          4. K\u1ebft h\u1ee3p AI v\u00e0 bi\u00ean t\u1eadp vi\u00ean b\u1ea3n \u0111\u1ecba<\/h3>\n
          Ph\u01b0\u01a1ng \u00e1n hybrid s\u1eed d\u1ee5ng AI \u0111\u1ec3 d\u1ecbch th\u00f4, sau \u0111\u00f3 ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba r\u00e0 so\u00e1t v\u00e0 ch\u1ec9nh s\u1eeda n\u1ed9i dung. C\u00e1ch l\u00e0m n\u00e0y c\u00f3 t\u1ed1c \u0111\u1ed9 v\u1eeba ph\u1ea3i, chi ph\u00ed h\u1ee3p l\u00fd v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c t\u1ed1t.<\/p>\n
          V\u1edbi h\u1ea7u h\u1ebft d\u1ef1 \u00e1n, hybrid l\u00e0 l\u1ef1a ch\u1ecdn c\u00e2n b\u1eb1ng nh\u1ea5t gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean.<\/p>\n
          \"\"<\/p>\n
          C\u00e1c t\u00ean c\u00f4ng c\u1ee5 v\u00e0 \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c n\u00eau ch\u1ec9 nh\u1eb1m minh h\u1ecda cho t\u1eebng ph\u01b0\u01a1ng \u00e1n, kh\u00f4ng ph\u1ea3i khuy\u1ebfn ngh\u1ecb l\u1ef1a ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3.<\/p>\n
          VIII \u2013 Nh\u1eefng l\u01b0u \u00fd khi tri\u1ec3n khai SEO qu\u1ed1c t\u1ebf v\u00e0 SEO \u0111a ng\u00f4n ng\u1eef<\/h2>\n
          Tri\u1ec3n khai SEO qu\u1ed1c t\u1ebf v\u00e0 SEO \u0111a ng\u00f4n ng\u1eef c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 website ph\u1ee5c v\u1ee5 ai, c\u00e1c phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf \u0111\u00e2u v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m th\u1ea5y n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh hay kh\u00f4ng. D\u1ecbch thu\u1eadt l\u00e0 m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n
          Tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng website, b\u1ea1n c\u1ea7n ki\u1ec3m tra c\u00e1c n\u1ed9i dung sau:<\/p>\n
            \n
          • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau:<\/strong> Website \u0111ang nh\u1eafm \u0111\u1ebfn m\u1ed9t qu\u1ed1c gia m\u1edbi, m\u1ed9t ng\u00f4n ng\u1eef m\u1edbi hay \u0111\u1ed3ng th\u1eddi c\u1ea3 hai.<\/li>\n
          • S\u1eed d\u1ee5ng \u0111\u00fang m\u00e3 ISO:<\/strong> M\u00e3 ng\u00f4n ng\u1eef v\u00e0 m\u00e3 qu\u1ed1c gia \u0111\u1ec1u g\u1ed3m 2 ch\u1eef c\u00e1i, \u0111\u01b0\u1ee3c gh\u00e9p theo d\u1ea1ng en-US<\/code>, fr-CA<\/code>.<\/li>\n
          • L\u1ef1a ch\u1ecdn c\u1ea5u tr\u00fac URL:<\/strong> Subdirectory \u0111\u01b0\u1ee3c khuy\u00ean d\u00f9ng cho h\u1ea7u h\u1ebft doanh nghi\u1ec7p. ccTLD v\u00e0 subdomain c\u00f3 \u01b0u \u0111i\u1ec3m ri\u00eang nh\u01b0ng c\u1ea7n nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n. Tr\u00e1nh s\u1eed d\u1ee5ng URL ch\u1ee9a tham s\u1ed1.<\/li>\n
          • Ki\u1ec3m tra hreflang:<\/strong> Khai b\u00e1o \u0111\u1ea7y \u0111\u1ee7 c\u00e1c phi\u00ean b\u1ea3n, s\u1eed d\u1ee5ng canonical t\u1ef1 tr\u1ecf v\u1ec1 ch\u00ednh trang v\u00e0 URL tuy\u1ec7t \u0111\u1ed1i.<\/li>\n
          • Cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 l\u1ef1a ch\u1ecdn:<\/strong> B\u1ed5 sung b\u1ed9 ch\u1ecdn ng\u00f4n ng\u1eef, v\u1ecb tr\u00ed thay v\u00ec t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n h\u01b0\u1edbng theo IP.<\/li>\n
          • Ch\u1ecdn ph\u01b0\u01a1ng \u00e1n d\u1ecbch ph\u00f9 h\u1ee3p ng\u00e2n s\u00e1ch:<\/strong> Hybrid l\u00e0 l\u1ef1a ch\u1ecdn c\u00e2n b\u1eb1ng cho h\u1ea7u h\u1ebft d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n
            Quy m\u00f4 website, ng\u00e2n s\u00e1ch v\u00e0 s\u1ed1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1ebd quy\u1ebft \u0111\u1ecbnh ph\u01b0\u01a1ng \u00e1n tri\u1ec3n khai. Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi website.<\/p>\n
            Tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng, b\u1ea1n n\u00ean xem l\u1ea1i website t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi. N\u1ed9i dung c\u1ea7n s\u1eed d\u1ee5ng \u0111\u00fang ng\u00f4n ng\u1eef, c\u00f3 c\u00e1ch di\u1ec5n \u0111\u1ea1t ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn phi\u00ean b\u1ea3n m\u00ecnh c\u1ea7n.<\/p>\n","protected":false},"excerpt":{"rendered":"
            “Go Global” v\u1edbi International SEO v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u00fang n\u1ed9i dung nh\u1edd Multilingual SEO. SEO qu\u1ed1c t\u1ebf nh\u1eafm m\u1ee5c ti\u00eau theo qu\u1ed1c gia, c\u00f2n SEO \u0111a ng\u00f4n ng\u1eef nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c ngay t\u1ea1i qu\u1ed1c gia c\u1ee7a n\u1ed9i dung g\u1ed1c. Hai h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 tri\u1ec3n khai ri\u00eang ho\u1eb7c k\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":5518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,24],"tags":[],"class_list":["post-5508","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-technical-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5508"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5508\/revisions"}],"predecessor-version":[{"id":5531,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5508\/revisions\/5531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5518"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}