{"id":5476,"date":"2026-10-07T09:34:47","date_gmt":"2026-10-07T09:34:47","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5476"},"modified":"2026-10-08T07:18:45","modified_gmt":"2026-10-08T07:18:45","slug":"content-refresh","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/content-refresh\/","title":{"rendered":"Content refresh l\u00e0 g\u00ec? Quy tr\u00ecnh l\u00e0m m\u1edbi n\u1ed9i dung v\u00e0 ki\u1ec3m ch\u1ee9ng hi\u1ec7u qu\u1ea3 b\u1eb1ng SEO testing"},"content":{"rendered":"<blockquote>\n<p data-pm-slice=\"0 0 []\"><span data-prompt-literal-paste=\"\">H\u00e3y th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m SEO (SEO testing) v\u00e0 content refresh.<\/span><\/p>\n<\/blockquote>\n<p>Content refresh l\u00e0 qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt n\u1ed9i dung c\u0169 v\u00e0\/ho\u1eb7c c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c trang \u0111ang c\u00f3 tr\u00ean website. Khi k\u1ebft h\u1ee3p v\u1edbi SEO testing, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh s\u1ed1 li\u1ec7u tr\u01b0\u1edbc v\u00e0 sau khi ch\u1ec9nh s\u1eeda, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 sau 4\u201313 tu\u1ea7n v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng g\u00ec h\u1ecdc \u0111\u01b0\u1ee3c cho c\u00e1c l\u1ea7n t\u1ed1i \u01b0u ti\u1ebfp theo.<\/p>\n<h2>I \u2013 Content refresh l\u00e0 g\u00ec?<\/h2>\n<p>Content refresh (l\u00e0m m\u1edbi n\u1ed9i dung) l\u00e0 nh\u1eefng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m c\u1eadp nh\u1eadt th\u00f4ng tin c\u0169, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a n\u1ed9i dung hi\u1ec7n c\u00f3 ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai m\u1ee5c ti\u00eau.<\/p>\n<p>Khi l\u00e0m m\u1edbi m\u1ed9t b\u00e0i vi\u1ebft, ng\u01b0\u1eddi l\u00e0m SEO \u0111ang \u0111\u1eb7t ra gi\u1ea3 thuy\u1ebft r\u1eb1ng phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt s\u1ebd c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, vi\u1ec7c th\u00eam n\u1ed9i dung, s\u1eeda c\u00e2u ch\u1eef ho\u1eb7c thay s\u1ed1 li\u1ec7u ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh b\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Gi\u1ea3 thuy\u1ebft n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng th\u00f4ng qua qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng.<\/p>\n<h2>II \u2013 SEO testing l\u00e0 g\u00ec?<\/h2>\n<p>SEO testing l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng quy tr\u00ecnh Test \u2013 Measure \u2013 Learn (Th\u1eed nghi\u1ec7m \u2013 \u0110o l\u01b0\u1eddng \u2013 H\u1ecdc h\u1ecfi) v\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic search). \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng thay \u0111\u1ed5i tr\u00ean c\u00e1c trang hi\u1ec7n c\u00f3.<\/p>\n<p>Thu\u1eadt ng\u1eef \u201ct\u1ed1i \u01b0u h\u00f3a\u201d (optimization) th\u01b0\u1eddng h\u00e0m \u00fd r\u1eb1ng m\u1ed9t thay \u0111\u1ed5i s\u1ebd gi\u00fap hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n. Tuy nhi\u00ean, khi ch\u01b0a \u0111o l\u01b0\u1eddng, b\u1ea1n ch\u01b0a th\u1ec3 bi\u1ebft hi\u1ec7u su\u1ea5t sau d\u1ef1 \u00e1n c\u00f3 th\u1ef1c s\u1ef1 t\u0103ng hay kh\u00f4ng. Ph\u1ea7n l\u1edbn c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u v\u00ec v\u1eady v\u1eabn l\u00e0 nh\u1eefng gi\u1ea3 thuy\u1ebft: th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n A s\u1ebd t\u1ea1o ra k\u1ebft qu\u1ea3 B, nh\u01b0ng c\u1ea7n th\u1eed nghi\u1ec7m m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang sai.<\/p>\n<p>V\u00ed d\u1ee5, khi m\u1edf Google Search Console (GSC), b\u1ea1n th\u1ea5y clicks c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft gi\u1ea3m d\u1ea7n qua t\u1eebng th\u00e1ng. B\u1ea1n b\u1ed5 sung v\u00e0i \u0111o\u1ea1n, \u0111\u1ed5i ti\u00eau \u0111\u1ec1, c\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u r\u1ed3i xu\u1ea5t b\u1ea3n l\u1ea1i. Sau v\u00e0i tu\u1ea7n, clicks b\u1eaft \u0111\u1ea7u t\u0103ng nh\u1eb9.<\/p>\n<p>M\u1ee9c t\u0103ng n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n cho r\u1eb1ng b\u1ea3n c\u1eadp nh\u1eadt \u0111\u00e3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng thi\u1ebft l\u1eadp c\u00e1ch \u0111o l\u01b0\u1eddng, b\u1ea1n ch\u01b0a th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u00f3 l\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ed9i dung m\u1edbi hay ch\u1ec9 l\u00e0 s\u1ef1 tr\u00f9ng h\u1ee3p. \u0110\u00e2y c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a nhi\u1ec1u d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u1ed1i \u01b0u h\u00f3a: thay \u0111\u1ed5i \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0ng ch\u01b0a c\u00f3 c\u00e1ch ki\u1ec3m ch\u1ee9ng k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng.<\/p>\n<p>M\u1ecdi content refresh \u0111\u1ec1u l\u00e0 m\u1ed9t SEO test, nh\u01b0ng kh\u00f4ng ph\u1ea3i SEO test n\u00e0o c\u0169ng l\u00e0 content refresh. Ch\u1eb3ng h\u1ea1n, th\u1eed nghi\u1ec7m th\u1ebb ti\u00eau \u0111\u1ec1 l\u00e0 m\u1ed9t SEO test d\u00f9 kh\u00f4ng th\u1ef1c hi\u1ec7n l\u00e0m m\u1edbi ph\u1ea7n n\u1ed9i dung c\u1ee7a trang.<\/p>\n<h2>III \u2013 Khi n\u00e0o n\u00ean l\u00e0m m\u1edbi n\u1ed9i dung?<\/h2>\n<p>Content decay (suy gi\u1ea3m n\u1ed9i dung) l\u00e0 l\u00fd do \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00e2n nh\u1eafc l\u00e0m m\u1edbi m\u1ed9t trang. N\u1ed9i dung c\u00f3 xu h\u01b0\u1edbng xu\u1ed1ng c\u1ea5p theo th\u1eddi gian, \u0111\u1eb7c bi\u1ec7t khi th\u00f4ng tin kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi hi\u1ec7n t\u1ea1i.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, m\u1ed9t website \u0111\u00e3 nhi\u1ec1u n\u0103m kh\u00f4ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt c\u00f3 th\u1ec3 ch\u1ee9a nh\u1eefng b\u00e0i vi\u1ebft l\u1ed7i th\u1eddi. C\u00e1c b\u00e0i n\u00e0y c\u00f3 th\u1ec3 b\u1ecb Google x\u1ebfp h\u1ea1ng th\u1ea5p d\u1ea7n, k\u00e9o theo l\u01b0\u1ee3ng traffic v\u00e0 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m. V\u00ec v\u1eady, n\u1ed9i dung \u0111\u00e3 xu\u1ea5t b\u1ea3n v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t l\u1ea1i trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh website.<\/p>\n<p>Ngo\u00e0i content decay, nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00ean c\u00e2n nh\u1eafc th\u1eed nghi\u1ec7m l\u00e0m m\u1edbi n\u1ed9i dung g\u1ed3m:<\/p>\n<ul>\n<li><strong>Th\u1ee9 h\u1ea1ng b\u1ecb m\u1eafc k\u1eb9t (stuck in rankings):<\/strong> Trang duy tr\u00ec \u1edf m\u1ed9t v\u1ecb tr\u00ed trong th\u1eddi gian d\u00e0i nh\u01b0ng ch\u01b0a c\u00f3 s\u1ef1 c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>Th\u00f4ng tin qu\u00e1 c\u0169:<\/strong> N\u1ed9i dung \u0111\u00e3 l\u1ed7i th\u1eddi so v\u1edbi t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i.<\/li>\n<li><strong>N\u1ed9i dung qu\u00e1 m\u1ecfng (thin content):<\/strong> Th\u00f4ng tin c\u00f2n s\u01a1 s\u00e0i, ch\u01b0a \u0111\u00e1p \u1ee9ng t\u1ed1t vai tr\u00f2 c\u1ee7a trang.<\/li>\n<li><strong>C\u00f2n kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n:<\/strong> Trang ch\u01b0a c\u00f3 v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u01b0ng v\u1eabn c\u00f3 nh\u1eefng ph\u1ea7n c\u00f3 th\u1ec3 tinh ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Ahrefs ho\u1eb7c Semrush \u0111\u1ec3 ki\u1ec3m tra v\u1ecb tr\u00ed t\u1eeb kh\u00f3a hi\u1ec7n t\u1ea1i, l\u01b0\u1ee3ng traffic t\u1ef1 nhi\u00ean v\u00e0 t\u00ecm nh\u1eefng trang \u0111ang t\u1ee5t th\u1ee9 h\u1ea1ng do content decay. C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i l\u00e0m m\u1edbi n\u1ed9i dung tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ch\u1ec9nh s\u1eeda.<\/p>\n<h2>IV \u2013 C\u00e1c ph\u01b0\u01a1ng ph\u00e1p SEO testing<\/h2>\n<p>Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kh\u00f4ng c\u1ea7n \u00e1p d\u1ee5ng ngay nh\u1eefng k\u1ef9 thu\u1eadt th\u1eed nghi\u1ec7m ph\u1ee9c t\u1ea1p. C\u00e1ch d\u1ec5 ti\u1ebfp c\u1eadn l\u00e0 time-based testing, t\u1ee9c so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f9ng m\u1ed9t trang tr\u01b0\u1edbc v\u00e0 sau khi thay \u0111\u1ed5i. Google Search Console l\u00e0 n\u01a1i d\u1ec5 b\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng nh\u1eefng b\u00e0i th\u1eed nghi\u1ec7m theo th\u1eddi gian n\u00e0y.<\/p>\n<p>Ngo\u00e0i time-based testing, SEO c\u00f2n c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m kh\u00e1c:<\/p>\n<ul>\n<li><strong>Split testing (A\/B):<\/strong> Chia c\u00e1c trang t\u01b0\u01a1ng \u0111\u01b0\u01a1ng th\u00e0nh nh\u00f3m \u0111\u1ed1i ch\u1ee9ng (control) v\u00e0 nh\u00f3m th\u1eed nghi\u1ec7m (variant), sau \u0111\u00f3 theo d\u00f5i song song. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn trang \u0111\u01b0\u1ee3c t\u1ea1o theo khu\u00f4n m\u1eabu, nh\u01b0 programmatic SEO ho\u1eb7c c\u00e1c trang s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li><strong>Group test \/ bulk test:<\/strong> \u00c1p d\u1ee5ng m\u1ed9t thay \u0111\u1ed5i cho c\u1ea3 nh\u00f3m trang c\u00f9ng danh m\u1ee5c ho\u1eb7c c\u00f9ng \u0111\u1ecbnh d\u1ea1ng. V\u00ed d\u1ee5, b\u1ed5 sung schema markup ho\u1eb7c th\u00eam module internal link cho to\u00e0n b\u1ed9 m\u1ed9t danh m\u1ee5c.<\/li>\n<li><strong>Custom SEO tests:<\/strong> C\u00e1c b\u00e0i th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang theo t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<p>Th\u1eed nghi\u1ec7m th\u1ebb ti\u00eau \u0111\u1ec1 (title tag testing) l\u00e0 d\u1ea1ng SEO test ph\u1ed5 bi\u1ebfn nh\u1ea5t. V\u1edbi n\u1ed9i dung h\u01b0\u1edbng d\u1eabn d\u01b0\u1edbi \u0111\u00e2y, b\u00e0i th\u1eed nghi\u1ec7m t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m m\u1edbi c\u00e1c trang \u0111ang c\u00f3 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t sau c\u1eadp nh\u1eadt.<\/p>\n<h2>V \u2013 Quy tr\u00ecnh 6 b\u01b0\u1edbc l\u00e0m m\u1edbi n\u1ed9i dung v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/h2>\n<p>Quy tr\u00ecnh th\u1eed nghi\u1ec7m content refresh g\u1ed3m 6 b\u01b0\u1edbc, b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn trang, ghi nh\u1eadn d\u1eef li\u1ec7u ban \u0111\u1ea7u \u0111\u1ebfn xu\u1ea5t b\u1ea3n v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3.<\/p>\n<h3>B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn trang c\u1ea7n l\u00e0m m\u1edbi<\/h3>\n<p>B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t ho\u1eb7c nhi\u1ec1u trang c\u00f3 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n th\u00f4ng qua vi\u1ec7c l\u00e0m m\u1edbi n\u1ed9i dung. C\u01a1 h\u1ed9i n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb t\u00ecnh tr\u1ea1ng hi\u1ec7u su\u1ea5t \u0111ang gi\u1ea3m do content decay ho\u1eb7c t\u1eeb ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u1ed1t h\u01a1n.<\/p>\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn trang l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o \u0111\u00e1ng \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ea3n c\u1eadp nh\u1eadt.<\/p>\n<h3>B\u01b0\u1edbc 2: Ghi nh\u1eadn s\u1ed1 li\u1ec7u tr\u01b0\u1edbc khi ch\u1ec9nh s\u1eeda<\/h3>\n<p>Tr\u01b0\u1edbc khi thay \u0111\u1ed5i n\u1ed9i dung, c\u1ea7n l\u01b0u l\u1ea1i hi\u1ec7u su\u1ea5t hi\u1ec7n t\u1ea1i c\u1ee7a trang \u0111\u1ec3 l\u00e0m d\u1eef li\u1ec7u chu\u1ea9n ban \u0111\u1ea7u (benchmark). Nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ea7n ghi nh\u1eadn g\u1ed3m:<\/p>\n<ul>\n<li><strong>Th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a:<\/strong> V\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh.<\/li>\n<li><strong>Traffic:<\/strong> L\u01b0\u1ee3ng truy c\u1eadp trong 90 ng\u00e0y g\u1ea7n nh\u1ea5t.<\/li>\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i:<\/strong> S\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i n\u1ebfu trang c\u00f3 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n<p>Google Search Console, Google Analytics, Ahrefs ho\u1eb7c Semrush c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 thu th\u1eadp s\u1ed1 li\u1ec7u theo d\u00f5i. \u0110\u00e2y l\u00e0 m\u1ed1c \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu v\u1edbi hi\u1ec7u su\u1ea5t sau khi c\u1eadp nh\u1eadt.<\/p>\n<p>N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u ban \u0111\u1ea7u, c\u00e1c ch\u1ec9 s\u1ed1 ghi nh\u1eadn v\u1ec1 sau s\u1ebd thi\u1ebfu c\u01a1 s\u1edf so s\u00e1nh. Khi \u0111\u00f3, vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 d\u1ec5 ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n.<\/p>\n<h3>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng content brief m\u1edbi<\/h3>\n<p>B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm) v\u00e0\/ho\u1eb7c ph\u00e2n t\u00edch \u201ctrang ho\u00e0n h\u1ea3o\u201d (perfect page analysis) \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t <a href=\"https:\/\/vbaseup.com\/kien-thuc\/content-brief\/\">content brief<\/a> m\u1edbi. H\u00e3y xem x\u00e9t n\u1ed9i dung nh\u01b0 khi chu\u1ea9n b\u1ecb vi\u1ebft m\u1ed9t trang ho\u00e0n to\u00e0n m\u1edbi, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch gi\u00fap trang \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng brief m\u1edbi gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 l\u1ea1i to\u00e0n b\u1ed9 n\u1ed9i dung, tr\u00e1nh ch\u1ec9 t\u1eadp trung s\u1eeda t\u1eebng \u0111o\u1ea1n c\u00f3 s\u1eb5n. Nh\u1eefng ph\u1ea7n c\u00f2n t\u1ed1t v\u00e0 ph\u00f9 h\u1ee3p v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea1i.<\/p>\n<p>N\u1ed9i dung c\u0169 l\u00fac n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 nguy\u00ean li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng phi\u00ean b\u1ea3n m\u1edbi. B\u1ea1n kh\u00f4ng c\u1ea7n lo\u1ea1i b\u1ecf to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft, nh\u01b0ng c\u0169ng kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i gi\u1eef c\u00e1ch tri\u1ec3n khai tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<h3>B\u01b0\u1edbc 4: Xu\u1ea5t b\u1ea3n v\u00e0 g\u1eedi l\u1ea1i URL trong Google Search Console<\/h3>\n<p>Sau khi ho\u00e0n th\u00e0nh n\u1ed9i dung m\u1edbi, b\u1ea1n ti\u1ebfn h\u00e0nh xu\u1ea5t b\u1ea3n trang v\u00e0 g\u1eedi l\u1ea1i URL trong GSC \u0111\u1ec3 y\u00eau c\u1ea7u l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n<p>Thao t\u00e1c n\u00e0y h\u1ed7 tr\u1ee3 Google thu th\u1eadp d\u1eef li\u1ec7u (crawl) v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c l\u1ea1i phi\u00ean b\u1ea3n \u0111\u00e3 c\u1eadp nh\u1eadt c\u1ee7a trang.<\/p>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/image-35.png\" alt=\"M\u00e0n h\u00ecnh ki\u1ec3m tra URL trong Google Search Console v\u1edbi m\u0169i t\u00ean ch\u1ec9 n\u00fat Y\u00eau c\u1ea7u l\u1eadp ch\u1ec9 m\u1ee5c\" \/>N\u00fat \u201cY\u00eau c\u1ea7u l\u1eadp ch\u1ec9 m\u1ee5c\u201d trong c\u00f4ng c\u1ee5 ki\u1ec3m tra URL c\u1ee7a Google Search Console. URL trong \u1ea3nh \u0111ang c\u00f3 tr\u1ea1ng th\u00e1i ch\u01b0a \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n<\/div>\n<h3>B\u01b0\u1edbc 5: Ch\u1edd 4\u201313 tu\u1ea7n v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t<\/h3>\n<p>Sau khi xu\u1ea5t b\u1ea3n, c\u1ea7n ch\u1edd t\u1eeb 4\u201313 tu\u1ea7n, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 1\u20133 th\u00e1ng, r\u1ed3i \u0111o c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t m\u1edbi trong GSC. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh d\u1eef li\u1ec7u chu\u1ea9n \u0111\u00e3 ghi nh\u1eadn \u1edf b\u01b0\u1edbc 2 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 thay \u0111\u1ed5i.<\/p>\n<p>Th\u1eddi gian ch\u1edd c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n th\u1eed th\u00e1ch nh\u1ea5t trong quy tr\u00ecnh v\u00ec \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn. B\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian cho vi\u1ec7c theo d\u00f5i tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea3n c\u1eadp nh\u1eadt.<\/p>\n<h3>B\u01b0\u1edbc 6: B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 v\u00e0 ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m<\/h3>\n<p>Khi \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3 v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u00e0i test, b\u1ea1n c\u1ea7n b\u00e1o c\u00e1o l\u1ea1i cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m. N\u1ed9i dung b\u00e1o c\u00e1o n\u00ean th\u1ec3 hi\u1ec7n b\u00e0i th\u1eed nghi\u1ec7m nh\u1eb1m ki\u1ec3m ch\u1ee9ng \u0111i\u1ec1u g\u00ec, k\u1ebft qu\u1ea3 ghi nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 h\u1ecdc sau khi th\u1ef1c hi\u1ec7n.<\/p>\n<p>Vi\u1ec7c l\u00e0m m\u1edbi n\u1ed9i dung kh\u00f4ng n\u00ean d\u1eebng l\u1ea1i sau m\u1ed9t l\u1ea7n th\u1eed nghi\u1ec7m. Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e3 c\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c l\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ti\u1ebfp theo.<\/p>\n<h2>VI \u2013 M\u1ee9c \u0111\u1ed9 tin c\u1eady n\u00e0o \u0111\u1ee7 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh?<\/h2>\n<p>K\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n ch\u1edd \u0111\u1ebfn m\u1ee9c tin c\u1eady 95% m\u1edbi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn Bayesian, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c kho\u1ea3ng quy\u1ebft \u0111\u1ecbnh (decision intervals) v\u00e0 c\u00e2n nh\u1eafc d\u1eebng \u1edf m\u1ee9c 75%, th\u1eadm ch\u00ed 65%.<\/p>\n<p>N\u1ebfu mu\u1ed1n m\u1ecdi k\u1ebft qu\u1ea3 \u0111\u1ec1u \u0111\u1ea1t \u00fd ngh\u0129a th\u1ed1ng k\u00ea (statistical significance) \u1edf m\u1ee9c 95% ho\u1eb7c 99%, b\u1ea1n s\u1ebd c\u1ea7n nhi\u1ec1u d\u1eef li\u1ec7u v\u00e0 th\u1eddi gian theo d\u00f5i h\u01a1n. Trong khi \u0111\u00f3, m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u00f2i h\u1ecfi quy\u1ebft \u0111\u1ecbnh s\u1edbm, khi d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/image-32.png\" alt=\"S\u01a1 \u0111\u1ed3 kho\u1ea3ng quy\u1ebft \u0111\u1ecbnh Bayesian t\u1eeb 55% \u0111\u1ebfn 95%, \u0111\u00e1nh d\u1ea5u time-based testing \u1edf 75% v\u00e0 A\/B testing \u1edf 95%\" \/>Thang kho\u1ea3ng quy\u1ebft \u0111\u1ecbnh Bayesian minh h\u1ecda c\u00e1c m\u1ee9c tin c\u1eady t\u1eeb 55% \u0111\u1ebfn 95%; m\u1ee9c tin c\u1eady c\u00e0ng cao \u0111i k\u00e8m m\u1ee9c \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c c\u00e0ng l\u1edbn.<\/p>\n<\/div>\n<p>Ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m Bayesian cho ph\u00e9p xem x\u00e9t k\u1ebft qu\u1ea3 theo nh\u1eefng kho\u1ea3ng quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau, thay v\u00ec ch\u1ec9 ch\u1ea5p nh\u1eadn m\u1ee9c tin c\u1eady t\u1eeb 95% tr\u1edf l\u00ean. L\u1ee3i \u00edch c\u1ee7a c\u00e1ch l\u00e0m n\u00e0y l\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian, h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n v\u00e0 ti\u1ebfp t\u1ee5c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, b\u00ean c\u1ea1nh vi\u1ec7c t\u00ecm ra ph\u01b0\u01a1ng \u00e1n c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<p>Thang kho\u1ea3ng quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y nh\u01b0 sau:<\/p>\n<table>\n<thead>\n<tr>\n<th>M\u1ee9c tin c\u1eady<\/th>\n<th>Kho\u1ea3ng quy\u1ebft \u0111\u1ecbnh<\/th>\n<th>\u00dd ngh\u0129a khi \u00e1p d\u1ee5ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>55%<\/td>\n<td>Crapshoot \u2013 May r\u1ee7i<\/td>\n<td>\u0110\u1ed9 tin c\u1eady r\u1ea5t th\u1ea5p, \u0111i k\u00e8m m\u1ee9c \u0111\u1ea7u t\u01b0 t\u00e0i nguy\u00ean r\u1ea5t th\u1ea5p.<\/td>\n<\/tr>\n<tr>\n<td>65%<\/td>\n<td>Probabilistic \u2013 C\u00f3 t\u00ednh x\u00e1c su\u1ea5t<\/td>\n<td>B\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n xu h\u01b0\u1edbng r\u00f5 r\u00e0ng, r\u1ee7i ro \u1edf m\u1ee9c trung b\u00ecnh.<\/td>\n<\/tr>\n<tr>\n<td>75%<\/td>\n<td>Directionally informative \u2013 Cung c\u1ea5p th\u00f4ng tin \u0111\u1ecbnh h\u01b0\u1edbng<\/td>\n<td>\u0110\u1ee7 c\u01a1 s\u1edf \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd qu\u00e1 l\u00e2u.<\/td>\n<\/tr>\n<tr>\n<td>85%<\/td>\n<td>Directionally accurate \u2013 Ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t \u0111\u1ecbnh h\u01b0\u1edbng<\/td>\n<td>\u0110\u1ed9 tin c\u1eady cao, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u1ef1 \u00e1n quy m\u00f4 v\u1eeba.<\/td>\n<\/tr>\n<tr>\n<td>95%<\/td>\n<td>Statistically significant \u2013 C\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea<\/td>\n<td>\u0110\u1ed9 tin c\u1eady r\u1ea5t cao nh\u01b0ng c\u1ea7n l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 th\u1eddi gian theo d\u00f5i d\u00e0i.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>M\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t theo m\u1ed9t thang \u0111o, thay v\u00ec ch\u1ec9 chia th\u00e0nh ch\u1eafc ch\u1eafn ho\u1eb7c ch\u01b0a ch\u1eafc ch\u1eafn. \u0110i\u1ec1u c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u00e0 k\u1ebft qu\u1ea3 hi\u1ec7n c\u00f3 \u0111\u00e3 \u0111\u1ee7 c\u01a1 s\u1edf cho quy\u1ebft \u0111\u1ecbnh s\u1eafp th\u1ef1c hi\u1ec7n hay ch\u01b0a.<\/p>\n<h2>VII \u2013 Hi\u1ec7u qu\u1ea3 content refresh qua s\u1ed1 li\u1ec7u Google Search Console<\/h2>\n<p>M\u1ed9t v\u00ed d\u1ee5 theo d\u00f5i website b\u1eb1ng Google Search Console trong 16 th\u00e1ng ghi nh\u1eadn t\u1ed5ng c\u1ed9ng 373K l\u01b0\u1ee3t click v\u00e0 19.1 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. CTR trung b\u00ecnh \u0111\u1ea1t 2%, v\u1ecb tr\u00ed trung b\u00ecnh l\u00e0 30.7.<\/p>\n<p>Di\u1ec5n bi\u1ebfn tr\u01b0\u1edbc v\u00e0 sau khi l\u00e0m m\u1edbi n\u1ed9i dung nh\u01b0 sau:<\/p>\n<ul>\n<li><strong>Tr\u01b0\u1edbc th\u00e1ng 10\/2023:<\/strong> Clicks \u0111i ngang r\u1ed3i gi\u1ea3m nh\u1eb9, m\u1ed9t di\u1ec5n bi\u1ebfn th\u01b0\u1eddng g\u1eb7p \u1edf nh\u1eefng n\u1ed9i dung \u0111\u00e3 c\u0169.<\/li>\n<li><strong>Ng\u00e0y 07\/10\/2023:<\/strong> B\u00e0i th\u1eed nghi\u1ec7m content refresh \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/li>\n<li><strong>Sau khi Google l\u1eadp ch\u1ec9 m\u1ee5c l\u1ea1i:<\/strong> L\u01b0\u1ee3t click v\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u1ec1u t\u0103ng m\u1ea1nh, \u0111\u1ea1t \u0111\u1ec9nh tr\u00ean 1.2K click v\u00e0 60K l\u01b0\u1ee3t hi\u1ec3n th\u1ecb m\u1ed7i ng\u00e0y. Hi\u1ec7u su\u1ea5t \u1edf giai \u0111o\u1ea1n n\u00e0y cao h\u01a1n r\u00f5 r\u1ec7t so v\u1edbi tr\u01b0\u1edbc khi c\u1eadp nh\u1eadt.<\/li>\n<\/ul>\n<div class=\"article-image\">\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/image-34.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 Google Search Console trong 16 th\u00e1ng cho th\u1ea5y l\u01b0\u1ee3t nh\u1ea5p v\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u0103ng sau m\u1ed1c content refresh ng\u00e0y 07\/10\/2023\" \/>L\u01b0\u1ee3t nh\u1ea5p v\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u0103ng r\u00f5 r\u1ec7t sau m\u1ed1c th\u1eed nghi\u1ec7m content refresh ng\u00e0y 07\/10\/2023. B\u00e1o c\u00e1o ghi nh\u1eadn t\u1ed5ng c\u1ed9ng 373 ngh\u00ecn l\u01b0\u1ee3t nh\u1ea5p v\u00e0 19,1 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb trong 16 th\u00e1ng.<\/p>\n<\/div>\n<p>Tuy nhi\u00ean, bi\u1ec3u \u0111\u1ed3 tr\u00ean ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Vi\u1ec7c th\u1eddi \u0111i\u1ec3m l\u00e0m m\u1edbi n\u1ed9i dung tr\u00f9ng v\u1edbi th\u1eddi \u0111i\u1ec3m traffic t\u0103ng l\u00e0 t\u00edn hi\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd, nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh to\u00e0n b\u1ed9 thay \u0111\u1ed5i \u0111\u1ec1u \u0111\u1ebfn t\u1eeb b\u1ea3n c\u1eadp nh\u1eadt.<\/p>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, b\u1ea1n v\u1eabn c\u1ea7n \u0111\u1ed1i chi\u1ebfu v\u1edbi s\u1ed1 li\u1ec7u chu\u1ea9n ban \u0111\u1ea7u, d\u00e0nh th\u1eddi gian theo d\u00f5i \u0111\u1ee7 d\u00e0i v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee9c \u0111\u1ed9 tin c\u1eady \u0111ang c\u00f3. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap vi\u1ec7c di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 c\u00f3 c\u01a1 s\u1edf h\u01a1n.<\/p>\n<hr \/>\n<p>L\u00e0m m\u1edbi n\u1ed9i dung c\u1ea7n g\u1eafn v\u1edbi m\u1ed9t gi\u1ea3 thuy\u1ebft c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng. Nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1t ho\u1eb7c ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng \u0111\u1ec1u gi\u00fap b\u1ea1n hi\u1ec3u th\u00eam v\u1ec1 website v\u00e0 c\u00e1ch n\u1ed9i dung \u0111ang ho\u1ea1t \u0111\u1ed9ng. Do content decay di\u1ec5n ra theo th\u1eddi gian, quy tr\u00ecnh Test \u2013 Measure \u2013 Learn c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t trang \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u t\u1ee5t h\u1ea1ng, ghi l\u1ea1i s\u1ed1 li\u1ec7u 90 ng\u00e0y g\u1ea7n nh\u1ea5t trong Google Search Console v\u00e0 x\u00e2y d\u1ef1ng content brief m\u1edbi. Sau 4\u201313 tu\u1ea7n, vi\u1ec7c \u0111\u1ed1i chi\u1ebfu v\u1edbi d\u1eef li\u1ec7u ban \u0111\u1ea7u s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 b\u1ea3n c\u1eadp nh\u1eadt b\u1eb1ng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m SEO (SEO testing) v\u00e0 content refresh. Content refresh l\u00e0 qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt n\u1ed9i dung c\u0169 v\u00e0\/ho\u1eb7c c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c trang \u0111ang c\u00f3 tr\u00ean website. Khi k\u1ebft h\u1ee3p v\u1edbi SEO testing, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh s\u1ed1 li\u1ec7u tr\u01b0\u1edbc v\u00e0 sau khi ch\u1ec9nh s\u1eeda, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,19],"tags":[18],"class_list":["post-5476","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-content-seo","tag-content-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5476"}],"version-history":[{"count":6,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5476\/revisions"}],"predecessor-version":[{"id":5539,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5476\/revisions\/5539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5477"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}