{"id":5379,"date":"2026-10-07T02:35:25","date_gmt":"2026-10-07T02:35:25","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5379"},"modified":"2026-10-08T09:34:37","modified_gmt":"2026-10-08T09:34:37","slug":"topic-clustering","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/topic-clustering\/","title":{"rendered":"Topic Clustering l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng Hub &#038; Spoke cho website"},"content":{"rendered":"<blockquote><p>H\u00e3y t\u1ed5 ch\u1ee9c website theo c\u1ea5u tr\u00fac trung t\u00e2m \u2013 v\u1ec7 tinh (hub &amp; spoke), k\u1ebft h\u1ee3p internal linking hai chi\u1ec1u.<\/p><\/blockquote>\n<p><strong>Topic clustering l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gom nh\u00f3m n\u1ed9i dung theo m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec7 tinh li\u00ean quan.<\/strong> Khi tri\u1ec3n khai tr\u00ean website, ki\u1ebfn tr\u00fac Hub &amp; Spoke gi\u00fap k\u1ebft n\u1ed1i trang trung t\u00e2m v\u1edbi c\u00e1c trang v\u1ec7 tinh th\u00f4ng qua li\u00ean k\u1ebft n\u1ed9i b\u1ed9 hai chi\u1ec1u. B\u00ean c\u1ea1nh vi\u1ec7c ph\u00e2n chia ch\u1ee7 \u0111\u1ec1, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1ed9 s\u00e2u c\u1ee7a trang v\u00e0 tr\u00e1nh \u0111\u1ec3 c\u00e1c trang c\u00f3 gi\u00e1 tr\u1ecb SEO kh\u00f4ng c\u00f3 li\u00ean k\u1ebft tr\u1ecf t\u1edbi.<\/p>\n<h2>I \u2013 Topic Clustering l\u00e0 g\u00ec?<\/h2>\n<p>Topic clustering (gom nh\u00f3m ch\u1ee7 \u0111\u1ec1) l\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c n\u1ed9i dung xoay quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh (main topic), sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec7 tinh (sub-topic, c\u00f2n g\u1ecdi l\u00e0 spoke). M\u1ed7i ch\u1ee7 \u0111\u1ec1 v\u1ec7 tinh t\u1eadp trung v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 n\u1ed9i dung \u0111ang quan t\u00e2m.<\/p>\n<p>V\u00ed d\u1ee5, v\u1edbi ch\u1ee7 \u0111\u1ec1 ch\u00ednh l\u00e0 Headless CMS, m\u1ed9t d\u1ea1ng h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung cho website, c\u00e1c nh\u00f3m ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 tri\u1ec3n khai g\u1ed3m:<\/p>\n<ul>\n<li><strong>eCommerce:<\/strong> Headless CMS d\u00e0nh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li><strong>Serverless:<\/strong> Headless CMS trong ki\u1ebfn tr\u00fac serverless.<\/li>\n<li><strong>Languages:<\/strong> C\u00e1c ng\u00f4n ng\u1eef v\u00e0 c\u00f4ng ngh\u1ec7 \u0111i k\u00e8m v\u1edbi Headless CMS.<\/li>\n<li><strong>How-tos:<\/strong> H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng Headless CMS.<\/li>\n<li><strong>Blogs:<\/strong> C\u00e1c b\u00e0i blog chia s\u1ebb v\u1ec1 Headless CMS.<\/li>\n<li><strong>Benefits:<\/strong> L\u1ee3i \u00edch c\u1ee7a Headless CMS.<\/li>\n<li><strong>Companies:<\/strong> C\u00e1c c\u00f4ng ty, n\u1ec1n t\u1ea3ng cung c\u1ea5p Headless CMS.<\/li>\n<\/ul>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/02-mindmap-headless-cms.webp\" alt=\"S\u01a1 \u0111\u1ed3 Headless CMS v\u1edbi b\u1ea3y nh\u00e1nh eCommerce, Serverless, Languages, How-tos, Blogs, Benefits v\u00e0 Companies\" \/>V\u00ed d\u1ee5 ph\u00e2n chia ch\u1ee7 \u0111\u1ec1 Headless CMS th\u00e0nh b\u1ea3y nh\u00f3m n\u1ed9i dung.<\/p>\n<\/div>\n<p>C\u00e1c nh\u00f3m n\u1ed9i dung n\u00e0y c\u00f9ng l\u00e0m r\u00f5 ch\u1ee7 \u0111\u1ec1 Headless CMS nh\u01b0ng m\u1ed7i nh\u00f3m \u0111\u1ea3m nh\u1eadn m\u1ed9t ph\u1ea7n ri\u00eang. Khi mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 l\u1ee3i \u00edch, c\u00f4ng ngh\u1ec7 \u0111i k\u00e8m ho\u1eb7c n\u1ec1n t\u1ea3ng cung c\u1ea5p, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 \u0111\u1ebfn trang t\u01b0\u01a1ng \u1ee9ng tr\u00ean website.<\/p>\n<p>M\u1ed9t website c\u00f3 nhi\u1ec1u b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p t\u00ecnh tr\u1ea1ng n\u1ed9i dung r\u1eddi r\u1ea1c, thi\u1ebfu li\u00ean k\u1ebft v\u1edbi nhau. Vi\u1ec7c \u0111\u1ed5i ti\u00eau \u0111\u1ec1, b\u1ed5 sung n\u1ed9i dung, ch\u1ec9nh URL ho\u1eb7c s\u1eafp x\u1ebfp l\u1ea1i menu ch\u01b0a gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 v\u1ea5n \u0111\u1ec1 n\u00e0y. \u0110\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u c\u1ea5u tr\u00fac v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a website, m\u1ed1i li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang c\u00f3 vai tr\u00f2 quan tr\u1ecdng h\u01a1n.<\/p>\n<h2>II \u2013 3 c\u1ea5p \u0111\u1ed9 gom nh\u00f3m trong Topic Clustering<\/h2>\n<p>Qu\u00e1 tr\u00ecnh gom nh\u00f3m n\u1ed9i dung g\u1ed3m 3 c\u1ea5p \u0111\u1ed9: nh\u00f3m t\u1eeb kh\u00f3a, nh\u00f3m ch\u1ee7 \u0111\u1ec1 v\u00e0 nh\u00f3m URL. C\u00e1c c\u1ea5p \u0111\u1ed9 \u0111i t\u1eeb t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm \u0111\u1ebfn c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c trang tr\u00ean website.<\/p>\n<h3>1. Nh\u00f3m t\u1eeb kh\u00f3a (keyword cluster)<\/h3>\n<p>Nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 t\u1eadp h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a c\u00f3 c\u00f9ng \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm ho\u1eb7c c\u00f9ng thu\u1ed9c m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ee5. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed9i dung c\u1ea7n tri\u1ec3n khai.<\/p>\n<p>V\u1edbi ch\u1ee7 \u0111\u1ec1 Headless CMS, c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 <code dir=\"ltr\">headless cms react<\/code>, <code dir=\"ltr\">headless cms drupal<\/code>, <code dir=\"ltr\">headless cms angular<\/code>, <code dir=\"ltr\">headless cms java<\/code> \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn ng\u00f4n ng\u1eef, c\u00f4ng ngh\u1ec7 \u0111i k\u00e8m. V\u00ec v\u1eady, c\u00e1c t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m Languages.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/image-29.png\" alt=\"Nh\u00f3m t\u1eeb kh\u00f3a Headless CMS Languages k\u00e8m b\u1ea3ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1eeb 10 \u0111\u1ebfn 150 l\u01b0\u1ee3t\" \/>Nh\u00f3m Languages t\u1eadp h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111i k\u00e8m Headless CMS.<\/p>\n<\/div>\n<p>Trong khi \u0111\u00f3, <code dir=\"ltr\">ghost<\/code>, <code dir=\"ltr\">cosmic<\/code>, <code dir=\"ltr\">sanity<\/code>, <code dir=\"ltr\">contentful<\/code>, <code dir=\"ltr\">bloomreach<\/code> l\u00e0 t\u00ean c\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p Headless CMS, thu\u1ed9c nh\u00f3m Companies.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/image-30.png\" alt=\"Nh\u00f3m Companies c\u1ee7a Headless CMS v\u1edbi b\u1ea3ng t\u1eeb kh\u00f3a Ghost, Cosmic, Sanity, Contentful v\u00e0 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm\" \/>V\u00ed d\u1ee5 nh\u00f3m t\u1eeb kh\u00f3a Companies v\u00e0 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<\/div>\n<p>L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng (search volume) c\u1ee7a m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a trong hai nh\u00f3m nh\u01b0 sau:<\/p>\n<table>\n<thead>\n<tr>\n<th>Nh\u00f3m<\/th>\n<th>T\u1eeb kh\u00f3a<\/th>\n<th>Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Languages<\/td>\n<td><code dir=\"ltr\">headless cms react<\/code><\/td>\n<td>150 l\u01b0\u1ee3t<\/td>\n<\/tr>\n<tr>\n<td>Languages<\/td>\n<td><code dir=\"ltr\">headless cms drupal<\/code><\/td>\n<td>40 l\u01b0\u1ee3t<\/td>\n<\/tr>\n<tr>\n<td>Languages<\/td>\n<td><code dir=\"ltr\">headless cms angular<\/code>, <code dir=\"ltr\">headless cms java<\/code>, <code dir=\"ltr\">headless cms php<\/code><\/td>\n<td>30 l\u01b0\u1ee3t m\u1ed7i t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<tr>\n<td>Languages<\/td>\n<td><code dir=\"ltr\">headless cms vue<\/code>, <code dir=\"ltr\">headless cms django<\/code>, <code dir=\"ltr\">headless cms laravel<\/code>, <code dir=\"ltr\">headless cms rails<\/code><\/td>\n<td>10 l\u01b0\u1ee3t m\u1ed7i t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<tr>\n<td>Companies<\/td>\n<td><code dir=\"ltr\">ghost<\/code><\/td>\n<td>347.000 l\u01b0\u1ee3t<\/td>\n<\/tr>\n<tr>\n<td>Companies<\/td>\n<td><code dir=\"ltr\">cosmic<\/code><\/td>\n<td>29.000 l\u01b0\u1ee3t<\/td>\n<\/tr>\n<tr>\n<td>Companies<\/td>\n<td><code dir=\"ltr\">sanity<\/code><\/td>\n<td>24.000 l\u01b0\u1ee3t<\/td>\n<\/tr>\n<tr>\n<td>Companies<\/td>\n<td><code dir=\"ltr\">contentful<\/code><\/td>\n<td>19.000 l\u01b0\u1ee3t<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>M\u1ed7i t\u1eeb kh\u00f3a trong nh\u00f3m Languages ch\u1ec9 c\u00f3 kho\u1ea3ng 10\u2013150 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng. Tuy nhi\u00ean, khi t\u1ed5ng h\u1ee3p l\u1ea1i, nh\u00f3m t\u1eeb kh\u00f3a cho th\u1ea5y m\u1ed9t m\u1ea3ng n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Ahrefs ho\u1eb7c Semrush \u0111\u1ec3 tra l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 th\u1ef1c hi\u1ec7n gom nh\u00f3m \u1edf b\u01b0\u1edbc n\u00e0y.<\/p>\n<h3>2. Nh\u00f3m ch\u1ee7 \u0111\u1ec1 (topic cluster)<\/h3>\n<p>Nh\u00f3m ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi t\u1ed5ng h\u1ee3p c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a th\u00e0nh m\u1ed9t danh m\u1ee5c ch\u1ee7 \u0111\u1ec1 l\u1edbn h\u01a1n. M\u1ed7i nh\u00f3m ch\u1ee7 \u0111\u1ec1 s\u1ebd \u0111\u1ea3m nh\u1eadn m\u1ed9t ph\u1ea7n n\u1ed9i dung c\u1ee7a ch\u1ee7 \u0111\u1ec1 ch\u00ednh.<\/p>\n<p>V\u00ed d\u1ee5, nh\u00f3m t\u1eeb kh\u00f3a <code dir=\"ltr\">headless cms react<\/code>, <code dir=\"ltr\">headless cms angular<\/code> v\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh ch\u1ee7 \u0111\u1ec1 \u201cHeadless CMS Languages\u201d. Ch\u1ee7 \u0111\u1ec1 n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c ng\u00f4n ng\u1eef, c\u00f4ng ngh\u1ec7 \u0111i c\u00f9ng Headless CMS.<\/p>\n<h3>3. Nh\u00f3m URL (URL cluster)<\/h3>\n<p>Nh\u00f3m URL l\u00e0 c\u1ea5p \u0111\u1ed9 \u0111\u01b0a c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u00e3 nghi\u00ean c\u1ee9u th\u00e0nh nh\u1eefng trang c\u1ee5 th\u1ec3 tr\u00ean website. B\u1ea1n s\u1ebd c\u00f3 m\u1ed9t trang ch\u00ednh v\u1ec1 Headless CMS v\u00e0 c\u00e1c trang kh\u00e1c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo t\u1eebng nh\u00f3m ch\u1ee7 \u0111\u1ec1.<\/p>\n<p>C\u00e1c URL c\u00f3 th\u1ec3 tri\u1ec3n khai g\u1ed3m <code dir=\"ltr\">\/headless-cms\/react<\/code>, <code dir=\"ltr\">\/headless-cms\/drupal<\/code>, <code dir=\"ltr\">\/headless-cms\/angular<\/code>. M\u1ed7i URL t\u01b0\u01a1ng \u1ee9ng v\u1edbi n\u1ed9i dung c\u1ee5 th\u1ec3 trong nh\u00f3m \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa 3 c\u1ea5p \u0111\u1ed9:<\/p>\n<p><code dir=\"ltr\">headless cms react<\/code> (t\u1eeb kh\u00f3a) \u2192 Headless CMS Languages (ch\u1ee7 \u0111\u1ec1) \u2192 <code dir=\"ltr\">\/headless-cms\/react<\/code> (URL).<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/04-tu-khoa-chu-de-url.webp\" alt=\"S\u01a1 \u0111\u1ed3 gom t\u1eeb kh\u00f3a React, Drupal v\u00e0 Angular v\u00e0o ch\u1ee7 \u0111\u1ec1 Headless CMS Languages r\u1ed3i tri\u1ec3n khai th\u00e0nh c\u00e1c URL\" \/>M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa t\u1eeb kh\u00f3a, nh\u00f3m ch\u1ee7 \u0111\u1ec1 v\u00e0 URL n\u1ed9i dung.<\/p>\n<\/div>\n<h2>III \u2013 Ki\u1ebfn tr\u00fac Hub &amp; Spoke l\u00e0 g\u00ec?<\/h2>\n<p>Hub &amp; Spoke l\u00e0 ki\u1ebfn tr\u00fac website g\u1ed3m m\u1ed9t trang trung t\u00e2m v\u00e0 c\u00e1c trang v\u1ec7 tinh li\u00ean quan. C\u00f3 th\u1ec3 h\u00ecnh dung m\u00f4 h\u00ecnh n\u00e0y gi\u1ed1ng b\u00e1nh xe \u0111\u1ea1p, trong \u0111\u00f3 hub l\u00e0 tr\u1ee5c b\u00e1nh \u1edf gi\u1eefa, c\u00f2n spoke l\u00e0 c\u00e1c nan hoa t\u1ecfa ra xung quanh.<\/p>\n<p>Hai th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a ki\u1ebfn tr\u00fac Hub &amp; Spoke g\u1ed3m:<\/p>\n<ul>\n<li><strong>Trang trung t\u00e2m (hub page):<\/strong> Trang ch\u00ednh c\u1ee7a m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/li>\n<li><strong>C\u00e1c trang v\u1ec7 tinh (spoke pages):<\/strong> Nh\u1eefng trang \u0111i s\u00e2u v\u00e0o t\u1eebng ch\u1ee7 \u0111\u1ec1 nh\u1ecf trong c\u1ee5m.<\/li>\n<\/ul>\n<p>\u1ede c\u1ea5p \u0111\u1ed9 t\u1ed5 ch\u1ee9c trang, c\u1ea5u tr\u00fac n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 content silos ho\u1eb7c hub and spoke architecture. Trong khi \u0111\u00f3, thu\u1eadt ng\u1eef \u201cURL clusters\u201d g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<p>Nhi\u1ec1u chuy\u00ean gia SEO d\u00f9ng \u201ctopic clusters\u201d \u0111\u1ec3 g\u1ecdi chung c\u1ea3 nh\u00f3m t\u1eeb kh\u00f3a, nh\u00f3m ch\u1ee7 \u0111\u1ec1 v\u00e0 c\u1ea5u tr\u00fac trang. C\u00e1ch g\u1ecdi n\u00e0y d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn v\u00ec ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f3 x\u00e1c \u0111\u1ecbnh \u0111ang n\u00f3i \u0111\u1ebfn c\u1ea5p \u0111\u1ed9 n\u00e0o. Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed1i quan h\u1ec7 gi\u1eefa trang trung t\u00e2m v\u00e0 c\u00e1c trang v\u1ec7 tinh, ki\u1ebfn tr\u00fac Hub &amp; Spoke l\u00e0 c\u00e1ch g\u1ecdi r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n<p>\u0110\u1ec3 tri\u1ec3n khai m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c trang c\u1ea7n c\u00f3 li\u00ean k\u1ebft hai chi\u1ec1u (bi-directional):<\/p>\n<ul>\n<li><strong>T\u1eeb hub \u0111\u1ebfn spoke:<\/strong> Trang trung t\u00e2m d\u1eabn \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c trang v\u1ec7 tinh thu\u1ed9c c\u1ee5m.<\/li>\n<li><strong>T\u1eeb spoke v\u1ec1 hub:<\/strong> M\u1ed7i trang v\u1ec7 tinh c\u00f3 li\u00ean k\u1ebft ng\u01b0\u1ee3c v\u1ec1 trang trung t\u00e2m.<\/li>\n<\/ul>\n<p>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eadn bi\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang. V\u00ec v\u1eady, vi\u1ec7c ph\u00e2n chia ch\u1ee7 \u0111\u1ec1 c\u1ea7n \u0111i c\u00f9ng v\u1edbi x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, t\u1ea1o th\u00e0nh c\u00e1c c\u1ee5m n\u1ed9i dung c\u00f3 k\u1ebft n\u1ed1i r\u00f5 r\u00e0ng tr\u00ean website.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/05-hub-spoke-lien-ket-hai-chieu.webp\" alt=\"Trang hub Headless CMS li\u00ean k\u1ebft hai chi\u1ec1u v\u1edbi c\u00e1c trang React, Drupal, Angular, eCommerce, Benefits v\u00e0 Companies\" \/>Trang hub v\u00e0 c\u00e1c trang v\u1ec7 tinh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1eb1ng li\u00ean k\u1ebft n\u1ed9i b\u1ed9 hai chi\u1ec1u.<\/p>\n<\/div>\n<h2>IV \u2013 Crawl depth l\u00e0 g\u00ec? Bao nhi\u00eau click l\u00e0 ph\u00f9 h\u1ee3p?<\/h2>\n<p>Crawl depth l\u00e0 \u0111\u1ed9 s\u00e2u thu th\u1eadp d\u1eef li\u1ec7u, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 c\u00fa click t\u1eeb trang ch\u1ee7 \u0111\u1ec3 bot t\u00ecm ki\u1ebfm ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3. Trang c\u00e0ng n\u1eb1m s\u00e2u, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00e0ng kh\u00f3 ph\u00e1t hi\u1ec7n v\u00e0 l\u01b0\u1ee3ng uy t\u00edn li\u00ean k\u1ebft truy\u1ec1n xu\u1ed1ng c\u0169ng \u00edt \u0111i.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/image-31.png\" alt=\"S\u01a1 \u0111\u1ed3 crawl depth t\u1eeb 0 \u0111\u1ebfn 7 click v\u00e0 m\u1ed9t trang m\u1ed3 c\u00f4i n\u1eb1m ngo\u00e0i m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft\" \/>\u0110\u1ed9 s\u00e2u c\u1ee7a trang t\u00ednh theo s\u1ed1 click t\u1eeb trang ch\u1ee7; trang m\u1ed3 c\u00f4i kh\u00f4ng c\u00f3 li\u00ean k\u1ebft d\u1eabn t\u1edbi.<\/p>\n<\/div>\n<p>C\u00e1ch x\u00e1c \u0111\u1ecbnh crawl depth nh\u01b0 sau:<\/p>\n<ul>\n<li><strong>Trang ch\u1ee7:<\/strong> \u0110\u1ed9 s\u00e2u 0 click.<\/li>\n<li><strong>Trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp t\u1eeb trang ch\u1ee7:<\/strong> \u0110\u1ed9 s\u00e2u 1 click.<\/li>\n<li><strong>Trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb trang c\u1ea5p 1:<\/strong> \u0110\u1ed9 s\u00e2u 2 click.<\/li>\n<\/ul>\n<p>Uy t\u00edn li\u00ean k\u1ebft (link authority) c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 \u201cs\u1ee9c n\u1eb7ng\u201d m\u1ed9t trang truy\u1ec1n cho trang kh\u00e1c th\u00f4ng qua \u0111\u01b0\u1eddng link. Trang c\u00e0ng g\u1ea7n trang ch\u1ee7 th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng uy t\u00edn li\u00ean k\u1ebft l\u1edbn h\u01a1n. Khi ph\u1ea3i \u0111i qua nhi\u1ec1u t\u1ea7ng li\u00ean k\u1ebft, l\u01b0\u1ee3ng uy t\u00edn truy\u1ec1n xu\u1ed1ng suy gi\u1ea3m, khi\u1ebfn trang kh\u00f3 x\u1ebfp h\u1ea1ng h\u01a1n.<\/p>\n<p>B\u00ean c\u1ea1nh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, crawl depth c\u00f2n li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Trang n\u1eb1m qu\u00e1 s\u00e2u \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111i qua nhi\u1ec1u b\u01b0\u1edbc m\u1edbi \u0111\u1ebfn \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ea7n t\u00ecm.<\/p>\n<p>M\u1ee9c crawl depth \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb l\u00e0 <strong>1\u20133 click t\u00ednh t\u1eeb trang ch\u1ee7<\/strong>. C\u00e1c b\u00e0i vi\u1ebft quan tr\u1ecdng kh\u00f4ng n\u00ean n\u1eb1m \u1edf \u0111\u1ed9 s\u00e2u 4\u20137 click ho\u1eb7c nhi\u1ec1u h\u01a1n.<\/p>\n<h2>V \u2013 So s\u00e1nh ki\u1ebfn tr\u00fac ph\u1eb3ng v\u00e0 ki\u1ebfn tr\u00fac s\u00e2u<\/h2>\n<p>Ki\u1ebfn tr\u00fac ph\u1eb3ng (flat architecture) l\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c trang ch\u1ec9 c\u00e1ch trang ch\u1ee7 kho\u1ea3ng 1\u20132 click. Trong khi \u0111\u00f3, ki\u1ebfn tr\u00fac s\u00e2u (deep architecture) y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c bot \u0111i qua nhi\u1ec1u t\u1ea7ng li\u00ean k\u1ebft, t\u1eeb 3, 4, 5 click tr\u1edf l\u00ean.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa hai d\u1ea1ng ki\u1ebfn tr\u00fac:<\/p>\n<table>\n<thead>\n<tr>\n<th>Ti\u00eau ch\u00ed<\/th>\n<th>Ki\u1ebfn tr\u00fac ph\u1eb3ng<\/th>\n<th>Ki\u1ebfn tr\u00fac s\u00e2u<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kho\u1ea3ng c\u00e1ch t\u1edbi trang ch\u1ee7<\/td>\n<td>Kho\u1ea3ng 1\u20132 click<\/td>\n<td>T\u1eeb 3, 4, 5 click tr\u1edf l\u00ean<\/td>\n<\/tr>\n<tr>\n<td>Uy t\u00edn li\u00ean k\u1ebft<\/td>\n<td>Uy t\u00edn truy\u1ec1n t\u1eeb trang ch\u1ee7 xu\u1ed1ng th\u01b0\u1eddng m\u1ea1nh h\u01a1n<\/td>\n<td>Suy gi\u1ea3m khi \u0111i qua nhi\u1ec1u t\u1ea7ng li\u00ean k\u1ebft<\/td>\n<\/tr>\n<tr>\n<td>Kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n<\/td>\n<td>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 ph\u00e1t hi\u1ec7n h\u01a1n<\/td>\n<td>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f3 ph\u00e1t hi\u1ec7n, \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng h\u01a1n<\/td>\n<\/tr>\n<tr>\n<td>Khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng<\/td>\n<td>N\u00ean h\u01b0\u1edbng t\u1edbi \u1edf h\u1ea7u h\u1ebft website<\/td>\n<td>Ch\u1ec9 n\u00ean ch\u1ea5p nh\u1eadn khi kh\u00f3 tr\u00e1nh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ki\u1ebfn tr\u00fac ph\u1eb3ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00ec gi\u00fap c\u00e1c trang n\u1eb1m g\u1ea7n trang ch\u1ee7 v\u00e0 d\u1ec5 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn h\u01a1n. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i website n\u00e0o c\u0169ng c\u00f3 th\u1ec3 tr\u00e1nh ho\u00e0n to\u00e0n ki\u1ebfn tr\u00fac s\u00e2u.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/06-kien-truc-phang-va-sau.webp\" alt=\"S\u01a1 \u0111\u1ed3 c\u00f9ng b\u1ea3y trang \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo ki\u1ebfn tr\u00fac ph\u1eb3ng t\u1ed1i \u0111a 2 click v\u00e0 ki\u1ebfn tr\u00fac s\u00e2u t\u1ed1i \u0111a 4 click\" \/>C\u00f9ng s\u1ed1 l\u01b0\u1ee3ng trang, ki\u1ebfn tr\u00fac ph\u1eb3ng gi\u00fap gi\u1ea3m s\u1ed1 click t\u1eeb trang ch\u1ee7.<\/p>\n<\/div>\n<p>\u0110\u1ed1i v\u1edbi website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t l\u1edbn, vi\u1ec7c t\u1ed5 ch\u1ee9c nhi\u1ec1u t\u1ea7ng \u0111\u00f4i khi l\u00e0 \u0111i\u1ec1u b\u1ea5t kh\u1ea3 kh\u00e1ng. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, b\u1ea1n v\u1eabn n\u00ean \u01b0u ti\u00ean ki\u1ebfn tr\u00fac ph\u1eb3ng \u0111\u1ec3 gi\u1ea3m kho\u1ea3ng c\u00e1ch gi\u1eefa trang ch\u1ee7 v\u00e0 c\u00e1c trang n\u1ed9i dung.<\/p>\n<h2>VI \u2013 Trang m\u1ed3 c\u00f4i \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn SEO?<\/h2>\n<p>Trang m\u1ed3 c\u00f4i (orphan page) l\u00e0 trang kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 n\u00e0o tr\u1ecf t\u1edbi t\u1eeb trang ch\u1ee7 ho\u1eb7c c\u00e1c trang kh\u00e1c tr\u00ean c\u00f9ng website. Do kh\u00f4ng c\u00f3 \u0111\u01b0\u1eddng li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn, bot t\u00ecm ki\u1ebfm r\u1ea5t kh\u00f3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c (index) cho trang.<\/p>\n<p>N\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 t\u1ed1t nh\u01b0ng kh\u00f4ng c\u00f3 li\u00ean k\u1ebft tr\u1ecf t\u1edbi v\u1eabn kh\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u00e1t hi\u1ec7n. V\u00ec v\u1eady, c\u1ea7n tr\u00e1nh ho\u00e0n to\u00e0n t\u00ecnh tr\u1ea1ng trang m\u1ed3 c\u00f4i \u0111\u1ed1i v\u1edbi c\u00e1c trang c\u00f3 gi\u00e1 tr\u1ecb SEO. Ch\u1ec9 nh\u1eefng trang kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch SEO m\u1edbi c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn vi\u1ec7c kh\u00f4ng c\u00f3 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 d\u1eabn \u0111\u1ebfn.<\/p>\n<p>Khi ph\u00e1t hi\u1ec7n trang m\u1ed3 c\u00f4i, b\u1ea1n c\u1ea7n b\u1ed5 sung li\u00ean k\u1ebft t\u1eeb trang hub ho\u1eb7c c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan, c\u00f3 uy t\u00edn trong c\u00f9ng ch\u1ee7 \u0111\u1ec1. Li\u00ean k\u1ebft n\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7t trong ng\u1eef c\u1ea3nh n\u1ed9i dung ph\u00f9 h\u1ee3p (contextual internal link) v\u00e0 tr\u1ecf tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang c\u1ea7n kh\u1eafc ph\u1ee5c.<\/p>\n<p>Screaming Frog c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e1t hi\u1ec7n c\u00e1c trang m\u1ed3 c\u00f4i \u0111\u1ec3 b\u1ea1n ki\u1ec3m tra v\u00e0 b\u1ed5 sung li\u00ean k\u1ebft.<\/p>\n<h2>VII \u2013 C\u00e1ch tri\u1ec3n khai Topic Clustering v\u00e0 Hub &amp; Spoke cho website<\/h2>\n<p>Vi\u1ec7c tri\u1ec3n khai c\u1ea7n \u0111i t\u1eeb nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, x\u00e2y d\u1ef1ng c\u00e1c trang theo ch\u1ee7 \u0111\u1ec1 \u0111\u1ebfn ki\u1ec3m tra m\u1ed1i li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi 3 b\u01b0\u1edbc sau:<\/p>\n<h3>1. Gom nh\u00f3m t\u1eeb kh\u00f3a<\/h3>\n<p>S\u1eed d\u1ee5ng Ahrefs ho\u1eb7c Semrush \u0111\u1ec3 tra l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u00f3 c\u00f9ng \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm ho\u1eb7c c\u00f9ng ch\u1ee7 \u0111\u1ec1 ph\u1ee5. T\u1eeb c\u00e1c nh\u00f3m n\u00e0y, t\u1ed5ng h\u1ee3p th\u00e0nh nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u1ea7n tri\u1ec3n khai tr\u00ean website.<\/p>\n<h3>2. X\u00e2y d\u1ef1ng trang hub v\u00e0 c\u00e1c trang spoke<\/h3>\n<p>T\u1ea1o trang trung t\u00e2m cho ch\u1ee7 \u0111\u1ec1 ch\u00ednh, sau \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c trang v\u1ec7 tinh theo t\u1eebng nh\u00f3m ch\u1ee7 \u0111\u1ec1 \u0111\u00e3 nghi\u00ean c\u1ee9u. Trang hub c\u1ea7n li\u00ean k\u1ebft \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c trang spoke, \u0111\u1ed3ng th\u1eddi m\u1ed7i trang spoke ph\u1ea3i c\u00f3 li\u00ean k\u1ebft ng\u01b0\u1ee3c v\u1ec1 hub.<\/p>\n<p>Vi\u1ec7c k\u1ebft n\u1ed1i hai chi\u1ec1u gi\u00fap c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh m\u1ed9t c\u1ee5m n\u1ed9i dung, thay v\u00ec t\u1ed3n t\u1ea1i ri\u00eang l\u1ebb tr\u00ean website.<\/p>\n<h3>3. Ki\u1ec3m tra l\u1ea1i c\u1ea5u tr\u00fac li\u00ean k\u1ebft<\/h3>\n<p>S\u1eed d\u1ee5ng Screaming Frog \u0111\u1ec3 xem bi\u1ec3u \u0111\u1ed3 li\u00ean k\u1ebft v\u00e0 t\u00ecm c\u00e1c trang m\u1ed3 c\u00f4i. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u website (crawler), cho ph\u00e9p h\u00ecnh dung m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang.<\/p>\n<p>K\u1ebft qu\u1ea3 c\u1ea7n \u0111\u1ea1t l\u00e0 m\u1ed9t chu\u1ed7i content hub li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd, h\u1ea1n ch\u1ebf nhi\u1ec1u t\u1ea7ng v\u00e0 kh\u00f4ng \u0111\u1ec3 c\u00e1c trang c\u00f3 gi\u00e1 tr\u1ecb SEO b\u1ecb t\u00e1ch kh\u1ecfi m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft n\u1ed9i b\u1ed9.<\/p>\n<h2>VIII \u2013 M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 ki\u1ebfn tr\u00fac th\u00f4ng tin website<\/h2>\n<h3>1. URL c\u00f3 b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1eb7t theo d\u1ea1ng <code dir=\"ltr\">\/hub\/spoke<\/code> kh\u00f4ng?<\/h3>\n<p>URL kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i l\u1ed3ng th\u01b0 m\u1ee5c theo d\u1ea1ng <code dir=\"ltr\">\/hub\/spoke<\/code>. C\u00e1c c\u00e1ch \u0111\u1eb7t URL d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng t\u1ea1o ra kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 hi\u1ec7u su\u1ea5t SEO:<\/p>\n<ul>\n<li><code dir=\"ltr\">yourdomain.com\/hub\/spoke<\/code><\/li>\n<li><code dir=\"ltr\">yourdomain.com\/hub-spoke<\/code><\/li>\n<li><code dir=\"ltr\">yourdomain.com\/blog\/hub\/spoke<\/code><\/li>\n<\/ul>\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u ki\u1ebfn tr\u00fac website th\u00f4ng qua li\u00ean k\u1ebft n\u1ed9i b\u1ed9 nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u1ea5u tr\u00fac th\u01b0 m\u1ee5c URL ho\u1eb7c thanh \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean c\u00f9ng. V\u00ec v\u1eady, ch\u1ec9 \u0111\u1eb7t URL theo m\u1ed9t c\u1ea5u tr\u00fac nh\u1ea5t \u0111\u1ecbnh ch\u01b0a th\u1ec3 thay th\u1ebf vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang.<\/p>\n<h3>2. N\u00ean \u0111\u1eb7t hub trong subfolder hay subdomain?<\/h3>\n<p>Trang hub c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u01b0 m\u1ee5c con (subfolder), nh\u01b0 <code dir=\"ltr\">yourdomain.com\/hub\/<\/code>, ho\u1eb7c t\u00ean mi\u1ec1n ph\u1ee5 (subdomain), nh\u01b0 <code dir=\"ltr\">hub.yourdomain.com<\/code>.<\/p>\n<p>\u0110a s\u1ed1 chuy\u00ean gia SEO cho r\u1eb1ng subfolder gi\u00fap truy\u1ec1n uy t\u00edn li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang d\u1ec5 d\u00e0ng h\u01a1n, n\u00ean th\u01b0\u1eddng khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng th\u01b0 m\u1ee5c con. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb c\u1ee7a hai c\u00e1ch t\u1ed5 ch\u1ee9c n\u00e0y v\u1eabn c\u00f2n tranh lu\u1eadn. Subdomain v\u1eabn c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t cho SEO.<\/p>\n<h3>3. Menu \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 footer c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea5u tr\u00fac website kh\u00f4ng?<\/h3>\n<p>Menu \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 footer c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea5u tr\u00fac website, d\u00f9 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng li\u00ean k\u1ebft n\u1ed9i b\u1ed9 trong n\u1ed9i dung. C\u00e1c li\u00ean k\u1ebft \u1edf menu tr\u00ean c\u00f9ng (top nav) v\u00e0 ch\u00e2n trang (footer) \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 li\u00ean k\u1ebft to\u00e0n trang (sitewide links) v\u00ec xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi trang.<\/p>\n<p>\u0110\u01b0a c\u00e1c trang quan tr\u1ecdng v\u00e0o menu ho\u1eb7c footer gi\u00fap gi\u1ea3m crawl depth, qua \u0111\u00f3 l\u00e0m ph\u1eb3ng ki\u1ebfn tr\u00fac website. Ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111\u1ebfn c\u00e1c trang n\u00e0y qua \u00edt t\u1ea7ng li\u00ean k\u1ebft h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft tr\u00ean menu c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc. Menu ch\u1ec9 c\u00f3 3\u20134 li\u00ean k\u1ebft s\u1ebd truy\u1ec1n t\u1ea3i \u00edt th\u00f4ng tin h\u01a1n cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Menu g\u1ecdn th\u01b0\u1eddng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m d\u1ec5 ch\u1ecbu h\u01a1n, trong khi x\u00e9t ri\u00eang v\u1ec1 SEO, nhi\u1ec1u li\u00ean k\u1ebft h\u01a1n th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t ch\u00fat. V\u00ec v\u1eady, khi t\u1ed5 ch\u1ee9c menu, b\u1ea1n c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y t\u1ed5 ch\u1ee9c website theo c\u1ea5u tr\u00fac trung t\u00e2m \u2013 v\u1ec7 tinh (hub &amp; spoke), k\u1ebft h\u1ee3p internal linking hai chi\u1ec1u. Topic clustering l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gom nh\u00f3m n\u1ed9i dung theo m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec7 tinh li\u00ean quan. Khi tri\u1ec3n khai tr\u00ean website, ki\u1ebfn tr\u00fac Hub &amp; Spoke gi\u00fap k\u1ebft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,22],"tags":[23],"class_list":["post-5379","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-on-page-seo","tag-on-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5379"}],"version-history":[{"count":13,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5379\/revisions"}],"predecessor-version":[{"id":5544,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5379\/revisions\/5544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5382"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}