{"id":5200,"date":"2026-09-28T08:58:46","date_gmt":"2026-09-28T08:58:46","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5200"},"modified":"2026-11-03T03:39:16","modified_gmt":"2026-11-03T03:39:16","slug":"product-launch-formula","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/product-launch-formula\/","title":{"rendered":"Product Launch Formula (PLF) l\u00e0 g\u00ec?"},"content":{"rendered":"

S\u1ea3n ph\u1ea9m \u0111\u00e3 s\u1eb5n s\u00e0ng, nh\u01b0ng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng mua?<\/p><\/blockquote>\n

Nhi\u1ec1u doanh nghi\u1ec7p d\u00e0nh h\u00e0ng th\u00e1ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, r\u1ed3i \u0111\u1ebfn ng\u00e0y m\u1edf b\u00e1n m\u1edbi g\u1eedi email th\u00f4ng b\u00e1o v\u00e0 ch\u1ea1y v\u00e0i qu\u1ea3ng c\u00e1o. Th\u1ebf nh\u01b0ng d\u00f9 s\u1ea3n ph\u1ea9m kh\u00f4ng h\u1ec1 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng v\u1eabn th\u1ea5p h\u01a1n mong \u0111\u1ee3i.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf kho\u1ea3ng th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3. Doanh nghi\u1ec7p \u0111\u00e3 chu\u1ea9n b\u1ecb r\u1ea5t l\u00e2u, nh\u01b0ng v\u1edbi kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m l\u1ea1i xu\u1ea5t hi\u1ec7n kh\u00e1 \u0111\u1ed9t ng\u1ed9t. H\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi ch\u00e0o mua khi ch\u01b0a c\u00f3 m\u1ed9t chu\u1ed7i tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 gi\u1ea3i ph\u00e1p.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 Product Launch Formula (PLF) c\u1ee7a Jeff Walker h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i quy\u1ebft. V\u1eady m\u00f4 h\u00ecnh n\u00e0y l\u00e0m g\u00ec \u0111\u1ec3 ng\u00e0y m\u1edf b\u00e1n tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n kh\u00e1ch h\u00e0ng mong ch\u1edd?<\/p>\n

Product Launch Formula l\u00e0 g\u00ec?<\/h2>\n

Product Launch Formula, hay c\u00f4ng th\u1ee9c ra m\u1eaft s\u1ea3n ph\u1ea9m, l\u00e0 h\u1ec7 th\u1ed1ng ra m\u1eaft v\u00e0 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c Jeff Walker ph\u00e1t tri\u1ec3n t\u1eeb n\u0103m 1996. Sau \u0111\u00f3, \u00f4ng tr\u00ecnh b\u00e0y \u0111\u1ea7y \u0111\u1ee7 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y trong cu\u1ed1n Launch \u2014 t\u1ef1a s\u00e1ch t\u1eebng l\u1ecdt danh s\u00e1ch b\u00e1n ch\u1ea1y c\u1ee7a New York Times.<\/p>\n

\"Jeff
Jeff Walker tr\u00ecnh b\u00e0y c\u00f4ng th\u1ee9c ra m\u1eaft s\u1ea3n ph\u1ea9m PLF trong cu\u1ed1n Launch.<\/em><\/figcaption><\/figure>\n

PLF k\u1ebft h\u1ee3p t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi, ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n v\u00e0 m\u1ed9t chu\u1ed7i n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo th\u1eddi gian. Tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m ch\u00ednh th\u1ee9c m\u1edf b\u00e1n, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c mi\u1ec5n ph\u00ed, hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh v\u00e0 d\u1ea7n h\u00ecnh th\u00e0nh s\u1ef1 mong ch\u1edd v\u1edbi gi\u1ea3i ph\u00e1p.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, m\u00f4 h\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn 3 m\u1ee5c ti\u00eau: kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2, gi\u00fap th\u1ecb tr\u01b0\u1eddng hi\u1ec3u gi\u1ea3i ph\u00e1p th\u00f4ng qua n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, v\u00e0 t\u1eadp trung ph\u1ea7n l\u1edbn doanh s\u1ed1 c\u1ee7a m\u1ed9t chu k\u1ef3 d\u00e0i v\u00e0o kho\u1ea3ng th\u1eddi gian ng\u1eafn. Trong \u0111\u00f3, gi\u1ecf h\u00e0ng th\u01b0\u1eddng ch\u1ec9 m\u1edf t\u1eeb 4 \u0111\u1ebfn 7 ng\u00e0y.<\/p>\n

Kh\u00e1c v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng li\u00ean t\u1ee5c, khi kh\u00e1ch c\u00f3 th\u1ec3 mua b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, PLF \u0111\u00f3ng v\u00e0 m\u1edf gi\u1ecf h\u00e0ng theo l\u1ecbch. Ng\u00e0y m\u1edf b\u00e1n v\u00ec th\u1ebf tr\u1edf th\u00e0nh m\u1ed9t c\u1ed9t m\u1ed1c c\u1ee5 th\u1ec3, thay v\u00ec m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ec3 d\u00e0nh \u0111\u1ebfn\u2026 l\u00fac n\u00e0o \u0111\u00f3.<\/p>\n

V\u00ec sao kh\u00e1ch h\u00e0ng mu\u1ed1n mua sau m\u1ed9t chu\u1ed7i n\u1ed9i dung?<\/h2>\n

PLF kh\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c th\u00fac \u00e9p kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh khi h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng. Thay v\u00e0o \u0111\u00f3, m\u00f4 h\u00ecnh v\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 c\u01a1 ch\u1ebf t\u00e2m l\u00fd ti\u1ec1m th\u1ee9c trong h\u00e0nh vi ti\u00eau d\u00f9ng, r\u1ed3i \u0111\u01b0a ch\u00fang v\u00e0o t\u1eebng b\u01b0\u1edbc tr\u01b0\u1edbc l\u1eddi ch\u00e0o b\u00e1n.<\/p>\n

\"Ng\u01b0\u1eddi
N\u1ed9i dung h\u1eefu \u00edch tr\u01b0\u1edbc ng\u00e0y m\u1edf b\u00e1n gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u gi\u1ea3i ph\u00e1p v\u00e0 d\u1ea7n h\u00ecnh th\u00e0nh ni\u1ec1m tin.<\/em><\/figcaption><\/figure>\n

Nh\u1eadn gi\u00e1 tr\u1ecb tr\u01b0\u1edbc, mu\u1ed1n \u0111\u00e1p l\u1ea1i sau<\/h3>\n

Khi \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb ki\u1ebfn th\u1ee9c, c\u00f4ng c\u1ee5 hay h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch m\u00e0 kh\u00f4ng k\u00e8m l\u1eddi m\u1eddi mua h\u00e0ng, ch\u00fang ta c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n \u0111\u00e1p l\u1ea1i. \u0110\u00e2y ch\u00ednh l\u00e0 quy lu\u1eadt c\u00f3 qua c\u00f3 l\u1ea1i.<\/p>\n

Trong PLF, chu\u1ed7i n\u1ed9i dung mi\u1ec5n ph\u00ed tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 n\u00e0y. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn gi\u00e1 tr\u1ecb tr\u01b0\u1edbc khi ph\u1ea3i c\u00e2n nh\u1eafc chuy\u1ec7n chi ti\u1ec1n. V\u00ec v\u1eady, nh\u1eefng ph\u1ea7n \u0111\u1ea7u c\u1ee7a chu\u1ed7i n\u1ed9i dung ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 hay k\u00eau g\u1ecdi mua h\u00e0ng.<\/p>\n

Ki\u1ebfn th\u1ee9c gi\u00fap ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u00eam \u201cti\u1ebfng n\u00f3i\u201d<\/h3>\n

B\u00ean c\u1ea1nh vi\u1ec7c mang l\u1ea1i gi\u00e1 tr\u1ecb, chia s\u1ebb ki\u1ebfn th\u1ee9c c\u00f2n gi\u00fap ng\u01b0\u1eddi t\u1ea1o ra s\u1ea3n ph\u1ea9m th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n. M\u1ed9t n\u1ed9i dung \u0111\u1ee7 s\u00e2u, c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng c\u01a1 s\u1edf \u0111\u1ec3 tin v\u00e0o ng\u01b0\u1eddi \u0111ang h\u01b0\u1edbng d\u1eabn m\u00ecnh.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, v\u1ecb th\u1ebf chuy\u00ean gia \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb trong su\u1ed1t chu\u1ed7i n\u1ed9i dung. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y n\u0103ng l\u1ef1c \u1ea5y qua c\u00e1ch ng\u01b0\u1eddi b\u00e1n gi\u00fap h\u1ecd hi\u1ec3u v\u1ea5n \u0111\u1ec1, thay v\u00ec ch\u1ec9 nghe m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u v\u1ec1 chuy\u00ean m\u00f4n.<\/p>\n

Th\u1ea5y ng\u01b0\u1eddi kh\u00e1c h\u00e0o h\u1ee9ng, ta c\u0169ng quan t\u00e2m h\u01a1n<\/h3>\n

M\u1ed9t ph\u1ea7n b\u00ecnh lu\u1eadn s\u00f4i \u0111\u1ed9ng, v\u1edbi nhi\u1ec1u c\u00e2u h\u1ecfi v\u00e0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng. Khi th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00e1c h\u00e0o h\u1ee9ng v\u1edbi m\u1ed9t gi\u1ea3i ph\u00e1p, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 xu h\u01b0\u1edbng c\u00e2n nh\u1eafc n\u00f3 nghi\u00eam t\u00fac h\u01a1n.<\/p>\n

\u0110\u00e2y l\u00e0 vai tr\u00f2 c\u1ee7a b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i trong PLF. S\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n ngay trong qu\u00e1 tr\u00ecnh theo d\u00f5i n\u1ed9i dung tr\u01b0\u1edbc ra m\u1eaft, g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m s\u1eafp \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n

Ch\u01b0a s\u1edf h\u1eefu \u0111\u00e3 th\u1ea5y h\u00e1o h\u1ee9c<\/h3>\n

S\u1ef1 mong ch\u1edd c\u0169ng li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00e3o b\u1ed9. Dopamine \u0111\u01b0\u1ee3c ti\u1ebft ra nhi\u1ec1u nh\u1ea5t trong giai \u0111o\u1ea1n ch\u1edd \u0111\u1ee3i ph\u1ea7n th\u01b0\u1edfng, thay v\u00ec l\u00fac ch\u00fang ta \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n

V\u00ec v\u1eady, PLF c\u00f3 nh\u1eefng n\u1ed9i dung h\u00e9 l\u1ed9 t\u1eeb tr\u01b0\u1edbc khi chu\u1ed7i b\u00e0i h\u1ecdc ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u. Kh\u00e1ch h\u00e0ng bi\u1ebft m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 s\u1eafp di\u1ec5n ra, nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn to\u00e0n b\u1ed9 ngay l\u1eadp t\u1ee9c. C\u1ea3m gi\u00e1c h\u1ed3i h\u1ed9p n\u00e0y khi\u1ebfn h\u1ecd ch\u1ee7 \u0111\u1ed9ng ch\u1edd \u0111\u1ebfn ph\u1ea7n ti\u1ebfp theo.<\/p>\n

M\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ecf d\u1eabn \u0111\u1ebfn cam k\u1ebft l\u1edbn h\u01a1n<\/h3>\n

Theo nguy\u00ean t\u1eafc nh\u1ea5t qu\u00e1n m\u00e0 Robert Cialdini t\u1eebng \u0111\u1ec1 c\u1eadp, khi \u0111\u00e3 \u0111\u1ed3ng \u00fd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ecf, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n v\u1edbi cam k\u1ebft \u0111\u00f3 \u1edf nh\u1eefng b\u01b0\u1edbc l\u1edbn h\u01a1n.<\/p>\n

Trong PLF, nh\u1eefng b\u01b0\u1edbc nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u0111\u0103ng k\u00fd nh\u1eadn t\u00e0i li\u1ec7u, xem video, \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn hay tham gia kh\u1ea3o s\u00e1t. M\u1ed7i ho\u1ea1t \u0111\u1ed9ng l\u00e0 m\u1ed9t cam k\u1ebft di\u1ec5n ra tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi \u0111\u1ec1 ngh\u1ecb mua s\u1ea3n ph\u1ea9m.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1:7 Nguy\u00ean l\u00fd Thuy\u1ebft ph\u1ee5c c\u1ee7a Robert Cialdini<\/a><\/p><\/blockquote>\n

C\u01a1 h\u1ed9i c\u00f3 gi\u1edbi h\u1ea1n khi\u1ebfn ta kh\u00f3 tr\u00ec ho\u00e3n<\/h3>\n

Con ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao h\u01a1n nh\u1eefng th\u1ee9 c\u00f3 gi\u1edbi h\u1ea1n, \u0111\u1ed3ng th\u1eddi lo s\u1ee3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. \u0110\u00e2y l\u00e0 l\u00fd do m\u1ed9t gi\u1ecf h\u00e0ng ch\u1ec9 m\u1edf trong kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch.<\/p>\n

PLF v\u1eadn d\u1ee5ng c\u01a1 ch\u1ebf n\u00e0y qua th\u1eddi h\u1ea1n mua h\u00e0ng, s\u1ed1 su\u1ea5t \u0111\u0103ng k\u00fd ho\u1eb7c qu\u00e0 t\u1eb7ng gi\u1edbi h\u1ea1n. Khi c\u01a1 h\u1ed9i kh\u00f4ng k\u00e9o d\u00e0i m\u00e3i, kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam l\u00fd do \u0111\u1ec3 c\u00e2n nh\u1eafc quy\u1ebft \u0111\u1ecbnh ngay trong \u0111\u1ee3t m\u1edf b\u00e1n.<\/p>\n

M\u1ed9t \u0111\u1ee3t ra m\u1eaft theo PLF di\u1ec5n ra th\u1ebf n\u00e0o?<\/h2>\n

Nh\u1eefng c\u01a1 ch\u1ebf tr\u00ean \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p trong 4 giai \u0111o\u1ea1n, m\u1ed7i giai \u0111o\u1ea1n c\u00f3 n\u1ed9i dung v\u00e0 th\u1eddi \u0111i\u1ec3m tri\u1ec3n khai ri\u00eang. Qu\u00e1 tr\u00ecnh b\u1eaft \u0111\u1ea7u t\u1eeb l\u00fac doanh nghi\u1ec7p t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3 sau khi gi\u1ecf h\u00e0ng \u0111\u00e3 \u0111\u00f3ng.<\/p>\n

\"Nh\u00f3m
M\u1ed7i giai \u0111o\u1ea1n PLF c\u1ea7n c\u00f3 l\u1ecbch n\u1ed9i dung v\u00e0 th\u1eddi \u0111i\u1ec3m tri\u1ec3n khai c\u1ee5 th\u1ec3.<\/em><\/figcaption><\/figure>\n

Pre-Pre-Launch: Kh\u01a1i l\u1ea1i s\u1ef1 quan t\u00e2m v\u00e0 l\u1eafng nghe<\/h3>\n

Tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t n\u1ed9i dung, doanh nghi\u1ec7p c\u1ea7n kh\u01a1i l\u1ea1i s\u1ef1 quan t\u00e2m c\u1ee7a danh s\u00e1ch kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng \u0111ang theo d\u00f5i m\u00ecnh. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac \u0111o l\u01b0\u1eddng nhu c\u1ea7u th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi ph\u00e1t \u0111i t\u00edn hi\u1ec7u \u0111\u1ea7u ti\u00ean r\u1eb1ng m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 s\u1eafp di\u1ec5n ra. Jeff Walker g\u1ecdi t\u00edn hi\u1ec7u n\u00e0y l\u00e0 \u201cshot across the bow\u201d.<\/p>\n

M\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 g\u1eedi kh\u1ea3o s\u00e1t ng\u1eafn v\u1edbi c\u00e2u h\u1ecfi m\u1edf. Ch\u1eb3ng h\u1ea1n: \u201cTh\u1eed th\u00e1ch l\u1edbn nh\u1ea5t b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i trong [ch\u1ee7 \u0111\u1ec1 X] l\u00e0 g\u00ec?\u201d.<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi gi\u00fap doanh nghi\u1ec7p x\u00e1c nh\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u hay kh\u00f4ng. \u0110\u1ed3ng th\u1eddi, nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd chia s\u1ebb tr\u1edf th\u00e0nh nguy\u00ean li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n cho chu\u1ed7i n\u1ed9i dung ti\u1ebfp theo v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1eddi \u0111\u1ec1 ngh\u1ecb cho s\u00e1t v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf.<\/p>\n

Pre-Launch: Cho kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb tr\u01b0\u1edbc khi m\u1edf b\u00e1n<\/h3>\n

\u0110\u01b0\u1ee3c xem l\u00e0 \u201ctr\u00e1i tim\u201d c\u1ee7a PLF, giai \u0111o\u1ea1n n\u00e0y chi\u1ebfm ph\u1ea7n l\u1edbn c\u00f4ng s\u1ee9c chu\u1ea9n b\u1ecb. Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p ph\u00e1t h\u00e0nh 3 video, c\u00e1ch nhau 2-3 ng\u00e0y. T\u00f9y c\u00e1ch tri\u1ec3n khai, b\u00e0i vi\u1ebft ho\u1eb7c livestream c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n

Ba n\u1ed9i dung kh\u00f4ng l\u00e0m c\u00f9ng m\u1ed9t nhi\u1ec7m v\u1ee5, m\u00e0 l\u1ea7n l\u01b0\u1ee3t \u0111\u01b0a kh\u00e1ch h\u00e0ng qua nh\u1eefng b\u01b0\u1edbc kh\u00e1c nhau:<\/p>\n

    \n
  • PLC 1 \u2014 C\u01a1 h\u1ed9i: Gi\u1edbi thi\u1ec7u m\u1ed9t c\u01a1 h\u1ed9i ho\u1eb7c g\u00f3c nh\u00ecn kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn, k\u00e8m gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay. Ph\u1ea7n n\u00e0y ho\u00e0n to\u00e0n kh\u00f4ng nh\u1eafc \u0111\u1ebfn gi\u00e1 b\u00e1n hay b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/li>\n
  • PLC 2 \u2014 S\u1ef1 chuy\u1ec3n \u0111\u1ed5i: H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. C\u00e2u chuy\u1ec7n ho\u1eb7c b\u1eb1ng ch\u1ee9ng \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p \u0111\u1ec3 cho th\u1ea5y ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3.<\/li>\n
  • PLC 3 \u2014 Tr\u1ea3i nghi\u1ec7m s\u1edf h\u1eefu: K\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c t\u1eeb 2 ph\u1ea7n tr\u01b0\u1edbc, gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung cu\u1ed9c s\u1ed1ng hay c\u00f4ng vi\u1ec7c s\u1ebd thay \u0111\u1ed5i th\u1ebf n\u00e0o n\u1ebfu c\u00f3 tr\u1ecdn b\u1ed9 gi\u1ea3i ph\u00e1p. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ea7n \u0111\u1ea7u th\u1eddi \u0111i\u1ec3m m\u1edf b\u00e1n c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/li>\n<\/ul>\n

    Vi\u1ec7c chia n\u1ed9i dung th\u00e0nh 3 ph\u1ea7n cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3i th\u00edch s\u00e2u h\u01a1n so v\u1edbi m\u1ed9t trang b\u00e1n h\u00e0ng \u0111\u01a1n l\u1ebb. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1eddi gian ti\u1ebfp c\u1eadn t\u1eebng \u00fd, hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00ecnh dung gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi c\u00e2n nh\u1eafc mua.<\/p>\n

    Launch: \u0110\u1ebfn h\u1eb9n th\u00ec m\u1edf gi\u1ecf h\u00e0ng<\/h3>\n

    Sau chu\u1ed7i n\u1ed9i dung tr\u01b0\u1edbc ra m\u1eaft, gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c m\u1edf trong kho\u1ea3ng 4 \u0111\u1ebfn 7 ng\u00e0y. L\u00fac n\u00e0y, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u0169ng \u0111i theo m\u1ed9t tr\u00ecnh t\u1ef1 c\u1ee5 th\u1ec3.<\/p>\n

    Ng\u00e0y \u0111\u1ea7u ti\u00ean d\u00e0nh cho vi\u1ec7c th\u00f4ng b\u00e1o m\u1edf b\u00e1n, gi\u1edbi thi\u1ec7u chi ti\u1ebft l\u1eddi \u0111\u1ec1 ngh\u1ecb, c\u00e1c ph\u1ea7n th\u01b0\u1edfng \u0111i k\u00e8m v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ea3m b\u1ea3o. Nh\u1eefng ng\u00e0y gi\u1eefa t\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1edbm, c\u00f9ng c\u00e1c bu\u1ed5i h\u1ecfi \u0111\u00e1p tr\u1ef1c ti\u1ebfp \u0111\u1ec3 gi\u1ea3i t\u1ecfa nghi ng\u1edd c\u00f2n l\u1ea1i. \u0110\u1ebfn nh\u1eefng ng\u00e0y cu\u1ed1i, c\u00e1c ph\u1ea7n th\u01b0\u1edfng c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh h\u01a1n.<\/p>\n

    Ri\u00eang ng\u00e0y \u0111\u00f3ng gi\u1ecf h\u00e0ng th\u01b0\u1eddng chi\u1ebfm t\u1eeb 50% \u0111\u1ebfn 70% t\u1ed5ng doanh thu c\u1ee7a c\u1ea3 \u0111\u1ee3t ra m\u1eaft. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac y\u1ebfu t\u1ed1 c\u1ea5p b\u00e1ch l\u00ean cao nh\u1ea5t. Doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eedi m\u1ed9t chu\u1ed7i 2-3 email \u0111\u1ebfm ng\u01b0\u1ee3c trong ng\u00e0y, ch\u1eb3ng h\u1ea1n:<\/p>\n

      \n
    • Bu\u1ed5i s\u00e1ng: \u201cch\u1ec9 c\u00f2n 24 gi\u1edd, gi\u1ecf h\u00e0ng s\u1ebd \u0111\u00f3ng v\u00e0o \u0111\u00eam nay.\u201d<\/li>\n
    • Bu\u1ed5i chi\u1ec1u: \u201cch\u1ec9 c\u00f2n 8 gi\u1edd, \u0111\u00e2y l\u00e0 l\u1eddi \u0111\u1ec1 ngh\u1ecb cu\u1ed1i c\u00f9ng.\u201d<\/li>\n
    • Bu\u1ed5i t\u1ed1i, v\u00e0i gi\u1edd tr\u01b0\u1edbc khi \u0111\u00f3ng: \u201cc\u01a1 h\u1ed9i cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi gi\u1ecf h\u00e0ng ch\u00ednh th\u1ee9c kh\u00e9p l\u1ea1i.\u201d<\/li>\n<\/ul>\n

      Sau th\u1eddi gian t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p, kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh. \u0110\u1ee3t m\u1edf b\u00e1n v\u00ec th\u1ebf c\u00f3 c\u1ea3 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u l\u1eabn \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n

      Post-Launch: \u0110\u00f3ng gi\u1ecf h\u00e0ng, ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c<\/h3>\n

      C\u00f4ng vi\u1ec7c sau \u0111\u1ee3t b\u00e1n ch\u01b0a d\u1eebng l\u1ea1i \u1edf b\u01b0\u1edbc giao s\u1ea3n ph\u1ea9m. V\u1edbi ng\u01b0\u1eddi \u0111\u00e3 mua, doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m nguy c\u01a1 ho\u00e0n ti\u1ec1n.<\/p>\n

      Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a mua c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o chu\u1ed7i ch\u0103m s\u00f3c d\u00e0i h\u1ea1n, hay Nurturing Sequence, \u0111\u1ec3 chu\u1ea9n b\u1ecb cho l\u1ea7n ra m\u1eaft ti\u1ebfp theo.<\/p>\n

      \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac \u0111\u1ed9i ng\u0169 nh\u00ecn l\u1ea1i chi\u1ebfn d\u1ecbch qua t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 click v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Debrief, gi\u00fap doanh nghi\u1ec7p r\u00fat kinh nghi\u1ec7m cho nh\u1eefng l\u1ea7n tri\u1ec3n khai sau.<\/p>\n

      Ch\u01b0a c\u00f3 s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh, c\u00f3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c kh\u00f4ng?<\/h2>\n

      PLF c\u00f3 nhi\u1ec1u bi\u1ebfn th\u1ec3 cho nh\u1eefng ngu\u1ed3n l\u1ef1c v\u00e0 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n kh\u00e1c nhau. V\u00ec v\u1eady, ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 s\u1eb5n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh hay danh s\u00e1ch email.<\/p>\n

      \"Nh\u00f3m
      Seed Launch cho ph\u00e9p b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf v\u00e0 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m t\u1eeb ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd.<\/em><\/figcaption><\/figure>\n

      V\u1edbi Seed Launch, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi t\u1ea1o ra n\u00f3. C\u00e1ch l\u00e0m l\u00e0 cung c\u1ea5p m\u1ed9t phi\u00ean b\u1ea3n tr\u1ef1c ti\u1ebfp cho nh\u00f3m nh\u1ecf, sau \u0111\u00f3 d\u00f9ng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m ch\u00ednh th\u1ee9c.<\/p>\n

      Khi \u0111\u00e3 c\u00f3 m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng nh\u1ea5t \u0111\u1ecbnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai Internal Launch. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c th\u1ef1c hi\u1ec7n tr\u1ecdn b\u1ed9 quy tr\u00ecnh PLF ti\u00eau chu\u1ea9n tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, nh\u1eb1m t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

      N\u1ebfu Internal Launch \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, JV\/Partner Launch l\u00e0 m\u1ed9t c\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4. Doanh nghi\u1ec7p h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c ho\u1eb7c KOL \u0111\u1ec3 \u0111\u01b0a chu\u1ed7i n\u1ed9i dung \u0111\u1ebfn danh s\u00e1ch c\u1ee7a h\u1ecd, \u0111\u1ed5i l\u1ea1i b\u1eb1ng kho\u1ea3n hoa h\u1ed3ng tr\u00ean doanh s\u1ed1.<\/p>\n

      Cu\u1ed1i c\u00f9ng l\u00e0 Evergreen Launch, ph\u00f9 h\u1ee3p khi quy tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a qua nhi\u1ec1u l\u1ea7n tri\u1ec3n khai. To\u00e0n b\u1ed9 n\u1ed9i dung v\u00e0 giai \u0111o\u1ea1n m\u1edf gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh ph\u1ec5u t\u1ef1 \u0111\u1ed9ng. M\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi v\u1eabn tr\u1ea3i qua \u0111\u00fang tr\u00ecnh t\u1ef1 b\u00e0i h\u1ecdc, nh\u01b0ng th\u1eddi h\u1ea1n mua \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo th\u1eddi \u0111i\u1ec3m h\u1ecd tham gia.<\/p>\n

      C\u1ea7n chu\u1ea9n b\u1ecb g\u00ec tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft?<\/h2>\n

      \u0110\u1ec3 c\u00f3 m\u1ed9t \u0111\u1ee3t m\u1edf b\u00e1n k\u00e9o d\u00e0i v\u00e0i ng\u00e0y, ph\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi n\u1ed9i dung \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n. B\u00ean c\u1ea1nh vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb l\u1eddi \u0111\u1ec1 ngh\u1ecb, chu\u1ed7i n\u1ed9i dung v\u00e0 h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt.<\/p>\n

      \"Ng\u01b0\u1eddi
      Chu\u1ed7i video tr\u01b0\u1edbc ra m\u1eaft c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u00f9ng l\u1eddi \u0111\u1ec1 ngh\u1ecb v\u00e0 h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng.<\/em><\/figcaption><\/figure>\n

      X\u00e2y d\u1ef1ng l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u1ee7 r\u00f5 r\u00e0ng<\/h3>\n

      M\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb trong PLF g\u1ed3m 4 th\u00e0nh ph\u1ea7n, m\u1ed7i ph\u1ea7n gi\u1ea3i quy\u1ebft m\u1ed9t nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi mua:<\/p>\n

        \n
      • S\u1ea3n ph\u1ea9m ch\u00ednh: Gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
      • Ph\u1ea7n th\u01b0\u1edfng \u0111i k\u00e8m: X\u1eed l\u00fd nh\u1eefng r\u00e0o c\u1ea3n ph\u00e1t sinh sau khi kh\u00e1ch h\u00e0ng s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m.<\/li>\n
      • Ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n: Gi\u1ea3m r\u1ee7i ro cho ng\u01b0\u1eddi mua.<\/li>\n
      • Gi\u00e1 v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n: \u0110\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi l\u1eddi \u0111\u1ec1 ngh\u1ecb.<\/li>\n<\/ul>\n

        Nh\u01b0 v\u1eady, khi chu\u1ea9n b\u1ecb l\u1eddi \u0111\u1ec1 ngh\u1ecb, doanh nghi\u1ec7p c\u1ea7n t\u00ednh \u0111\u1ebfn c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ec3 s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p v\u00e0 c\u00e1c v\u01b0\u1edbng m\u1eafc c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n sau khi mua. Ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n c\u00f9ng gi\u00e1 v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n c\u0169ng l\u00e0 nh\u1eefng ph\u1ea7n c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc.<\/p>\n

        Chu\u1ea9n b\u1ecb n\u1ed9i dung c\u00f9ng h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng<\/h3>\n

        K\u1ecbch b\u1ea3n cho 3 video th\u01b0\u1eddng \u0111i theo c\u1ea5u tr\u00fac: hook, c\u00e2u chuy\u1ec7n, gi\u00e1 tr\u1ecb, h\u00e9 l\u1ed9 v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. Tuy nhi\u00ean, m\u1ed7i video v\u1eabn c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u00fang vai tr\u00f2 ri\u00eang trong chu\u1ed7i n\u1ed9i dung tr\u01b0\u1edbc ra m\u1eaft.<\/p>\n

        Song song v\u1edbi k\u1ecbch b\u1ea3n l\u00e0 h\u1ec7 th\u1ed1ng email t\u1ef1 \u0111\u1ed9ng, trang \u0111\u0103ng k\u00fd nh\u1eadn n\u1ed9i dung, trang xem video c\u00f3 ph\u1ea7n b\u00ecnh lu\u1eadn v\u00e0 trang b\u00e1n h\u00e0ng. N\u00fat thanh to\u00e1n ch\u1ec9 hi\u1ec3n th\u1ecb khi gi\u1ecf h\u00e0ng ch\u00ednh th\u1ee9c m\u1edf.<\/p>\n

        Sau b\u01b0\u1edbc kh\u1ea3o s\u00e1t \u1edf Pre-Pre-Launch, doanh nghi\u1ec7p l\u1ea7n l\u01b0\u1ee3t ph\u00e1t n\u1ed9i dung theo l\u1ecbch, r\u1ed3i k\u00edch ho\u1ea1t gi\u1ecf h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u00e3 h\u1eb9n. Khi \u0111\u1ee3t b\u00e1n k\u1ebft th\u00fac, d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n cho l\u1ea7n ti\u1ebfp theo.<\/p>\n

        H\u00ecnh dung c\u00e1ch c\u00e1c b\u01b0\u1edbc ph\u1ed1i h\u1ee3p<\/h3>\n

        C\u00f3 th\u1ec3 nh\u00ecn r\u00f5 h\u01a1n c\u00e1ch tri\u1ec3n khai qua 2 t\u00ecnh hu\u1ed1ng d\u01b0\u1edbi \u0111\u00e2y. \u0110\u00e2y l\u00e0 nh\u1eefng k\u1ecbch b\u1ea3n gi\u1ea3 \u0111\u1ecbnh, kh\u00f4ng ph\u1ea3i k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch th\u1ef1c t\u1ebf.<\/p>\n

        Ch\u1eb3ng h\u1ea1n v\u1edbi m\u1ed9t kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u1ec1 UX\/UI, kh\u1ea3o s\u00e1t ban \u0111\u1ea7u c\u00f3 th\u1ec3 h\u1ecfi v\u1ec1 kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t khi h\u1ecdc l\u0129nh v\u1ef1c n\u00e0y. Video \u0111\u1ea7u gi\u1edbi thi\u1ec7u c\u01a1 h\u1ed9i thu nh\u1eadp trong ng\u00e0nh, c\u00f2n video ti\u1ebfp theo h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng portfolio.<\/p>\n

        \u0110\u1ebfn video th\u1ee9 3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 review d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi h\u1ecdc tr\u01b0\u1edbc khi h\u00e9 l\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7. Sau \u0111\u00f3, gi\u1ecf h\u00e0ng m\u1edf trong 5 ng\u00e0y, k\u00e8m ph\u1ea7n th\u01b0\u1edfng d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1edbm nh\u1ea5t.<\/p>\n

        V\u1edbi s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd nh\u01b0 gh\u1ebf c\u00f4ng th\u00e1i h\u1ecdc, chu\u1ed7i n\u1ed9i dung c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb t\u00e1c h\u1ea1i c\u1ee7a vi\u1ec7c ng\u1ed3i sai t\u01b0 th\u1ebf. Ph\u1ea7n ti\u1ebfp theo h\u01b0\u1edbng d\u1eabn c\u00e1c b\u00e0i t\u1eadp v\u00e0 c\u00e1ch setup g\u00f3c l\u00e0m vi\u1ec7c, r\u1ed3i \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1eed. Sau chu\u1ed7i n\u1ed9i dung n\u00e0y, doanh nghi\u1ec7p m\u1edf \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n.<\/p>\n

        D\u00f9 s\u1ea3n ph\u1ea9m kh\u00e1c nhau, tr\u00ecnh t\u1ef1 v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i: gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ea5n \u0111\u1ec1, ti\u1ebfp c\u1eadn gi\u1ea3i ph\u00e1p r\u1ed3i m\u1edbi c\u00e2n nh\u1eafc mua.<\/p>\n

        PLF c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi m\u00f4 h\u00ecnh kinh doanh?<\/h2>\n

        M\u1ed9t \u0111\u1ee3t PLF \u0111\u00f2i h\u1ecfi n\u1ed9i dung, h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt v\u00e0 \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c trong th\u1eddi gian ra m\u1eaft. V\u00ec v\u1eady, c\u00f4ng s\u1ee9c chu\u1ea9n b\u1ecb s\u1ebd l\u1edbn h\u01a1n h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng li\u00ean t\u1ee5c qua qu\u1ea3ng c\u00e1o v\u00e0 m\u1ed9t trang b\u00e1n h\u00e0ng lu\u00f4n m\u1edf.<\/p>\n

        \"Nh\u00f3m
        Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 ngu\u1ed3n l\u1ef1c tri\u1ec3n khai l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn PLF.<\/em><\/figcaption><\/figure>\n

        \u0110\u1ed5i l\u1ea1i, 3 video \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u s\u00e2u h\u01a1n v\u00e0 h\u00ecnh th\u00e0nh ni\u1ec1m tin l\u1edbn h\u01a1n so v\u1edbi m\u1ed9t trang b\u00e1n h\u00e0ng \u0111\u01a1n l\u1ebb. Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 kho\u1ea3ng th\u1eddi gian kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ec3 c\u00e2n nh\u1eafc v\u00ec th\u1ebf l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n t\u00ednh \u0111\u1ebfn khi l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh.<\/p>\n

        Khi \u0111\u1eb7t c\u1ea1nh c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 webinar ho\u1eb7c th\u1eed th\u00e1ch ng\u1eafn ng\u00e0y, PLF th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 t\u1eeb trung b\u00ecnh \u0111\u1ebfn cao. Theo khung tham kh\u1ea3o ph\u1ed5 bi\u1ebfn c\u1ee7a m\u00f4 h\u00ecnh, m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 t\u1eeb v\u00e0i tr\u0103m \u0111\u1ebfn v\u00e0i ngh\u00ecn \u0111\u00f4 la.<\/p>\n

        Trong khi \u0111\u00f3, b\u00e1n h\u00e0ng li\u00ean t\u1ee5c ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p, khi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u00e2n nh\u1eafc. V\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea7n v\u00f2ng quay b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean, c\u00f4ng s\u1ee9c chu\u1ea9n b\u1ecb cho m\u1ed9t \u0111\u1ee3t PLF c\u00f3 th\u1ec3 kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng.<\/p>\n

        N\u00f3i c\u00e1ch kh\u00e1c, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u1ee7 l\u1edbn \u0111\u1ec3 x\u1ee9ng \u0111\u00e1ng v\u1edbi ngu\u1ed3n l\u1ef1c b\u1ecf ra. M\u1ed9t l\u1ecbch \u0111\u00f3ng v\u00e0 m\u1edf gi\u1ecf h\u00e0ng t\u1ef1 n\u00f3 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn PLF tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/p>\n

        C\u1ea7n tr\u00e1nh g\u00ec \u0111\u1ec3 c\u00f4ng s\u1ee9c ra m\u1eaft kh\u00f4ng \u201c\u0111\u1ed5 s\u00f4ng \u0111\u1ed5 bi\u1ec3n\u201d?<\/h2>\n

        Ngay c\u1ea3 khi \u0111\u00e3 \u0111i \u0111\u1ee7 c\u00e1c b\u01b0\u1edbc, m\u1ed9t chi\u1ebfn d\u1ecbch PLF v\u1eabn c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng. M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 gi\u1eef ni\u1ec1m tin, s\u1ed1 kh\u00e1c l\u1ea1i xu\u1ea5t hi\u1ec7n ngay trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh.<\/p>\n

        \"Kh\u00e1ch
        Website v\u00e0 c\u1ed5ng thanh to\u00e1n c\u1ea7n s\u1eb5n s\u00e0ng khi l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng trong ng\u00e0y m\u1edf ho\u1eb7c \u0111\u00f3ng gi\u1ecf h\u00e0ng.<\/em><\/figcaption><\/figure>\n

        \u0110\u00e3 h\u1eb9n \u0111\u00f3ng gi\u1ecf h\u00e0ng th\u00ec c\u1ea7n gi\u1eef l\u1eddi<\/h3>\n

        S\u1ef1 khan hi\u1ebfm gi\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i l\u00e2u d\u00e0i \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng b\u00e1o ng\u1eebng b\u00e1n v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3, nh\u01b0ng sau \u0111\u00f3 v\u1eabn ti\u1ebfp t\u1ee5c m\u1edf gi\u1ecf h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ec1n t\u1ea3ng m\u00e0 c\u1ea3 chu\u1ed7i n\u1ed9i dung tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n

        C\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a PLF. Khi th\u1eddi h\u1ea1n mua h\u00e0ng k\u1ebft th\u00fac, ni\u1ec1m tin h\u00ecnh th\u00e0nh t\u1eeb tr\u01b0\u1edbc c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i.<\/p>\n

        N\u1ed9i dung mi\u1ec5n ph\u00ed ph\u1ea3i th\u1ef1c s\u1ef1 gi\u00fap \u00edch<\/h3>\n

        Chu\u1ed7i n\u1ed9i dung PLC c\u00f3 th\u1ec3 m\u1ea5t t\u00e1c d\u1ee5ng n\u1ebfu ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o tr\u00e1 h\u00ecnh. Khi kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb nh\u01b0 mong \u0111\u1ee3i, kh\u00e1ch h\u00e0ng d\u1ec5 c\u1ea3m th\u1ea5y b\u1ecb l\u1eeba v\u00e0 r\u1eddi kh\u1ecfi danh s\u00e1ch tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m k\u1ecbp m\u1edf b\u00e1n.<\/p>\n

        V\u00ec v\u1eady, nh\u1eefng ki\u1ebfn th\u1ee9c, c\u00f4ng c\u1ee5 hay h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c chia s\u1ebb ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c. \u0110\u00e2y v\u1ed1n l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u v\u00e0 tin v\u00e0o gi\u1ea3i ph\u00e1p.<\/p>\n

        H\u1ec7 th\u1ed1ng c\u1ea7n s\u1eb5n s\u00e0ng khi kh\u00e1ch c\u00f9ng truy c\u1eadp<\/h3>\n

        Ng\u00e0y m\u1edf v\u00e0 \u0111\u00f3ng gi\u1ecf h\u00e0ng c\u00f3 th\u1ec3 ghi nh\u1eadn l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng \u0111\u1ed9t bi\u1ebfn. N\u1ebfu website s\u1eadp ho\u1eb7c c\u1ed5ng thanh to\u00e1n b\u1ecb ngh\u1ebdn, kh\u00e1ch h\u00e0ng s\u1ebd g\u1eb7p tr\u1edf ng\u1ea1i ngay \u1edf b\u01b0\u1edbc mua.<\/p>\n

        Do \u0111\u00f3, ki\u1ec3m tra t\u1ea3i tr\u01b0\u1edbc l\u00e0 b\u01b0\u1edbc kh\u00f4ng n\u00ean b\u1ecf qua. H\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u00f9ng n\u1ed9i dung v\u00e0 l\u1eddi \u0111\u1ec1 ngh\u1ecb, \u0111\u1ec3 s\u1eb5n s\u00e0ng cho c\u1ea3 ng\u00e0y m\u1edf l\u1eabn ng\u00e0y \u0111\u00f3ng gi\u1ecf h\u00e0ng.<\/p>\n

        M\u1ed7i email c\u1ea7n c\u00f3 l\u00fd do \u0111\u1ec3 xu\u1ea5t hi\u1ec7n<\/h3>\n

        Vi\u1ec7c g\u1eedi nhi\u1ec1u email trong ng\u00e0y \u0111\u00f3ng gi\u1ecf h\u00e0ng l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng trong PLF. Tuy nhi\u00ean, m\u1ed7i email c\u1ea7n mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c nhau, thay v\u00ec l\u1eb7p l\u1ea1i c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p.<\/p>\n

        Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafc v\u1ec1 th\u1eddi gian c\u00f2n l\u1ea1i, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ho\u1eb7c g\u1eedi m\u1ed9t l\u1eddi nh\u1eafn c\u00e1 nh\u00e2n t\u1eeb ng\u01b0\u1eddi s\u00e1ng l\u1eadp. N\u1ebfu t\u1ea5t c\u1ea3 email \u0111\u1ec1u n\u00f3i c\u00f9ng m\u1ed9t \u0111i\u1ec1u, chu\u1ed7i nh\u1eafc nh\u1edf s\u1ebd kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a n\u00f3.<\/p>\n

        V\u1edbi PLF, Jeff Walker bi\u1ebfn vi\u1ec7c ra m\u1eaft th\u00e0nh m\u1ed9t chu\u1ed7i tr\u1ea3i nghi\u1ec7m, trong \u0111\u00f3 t\u1eebng b\u01b0\u1edbc g\u00f3p ph\u1ea7n t\u1ea1o ni\u1ec1m tin v\u00e0 s\u1ef1 mong ch\u1edd tr\u01b0\u1edbc l\u1eddi ch\u00e0o b\u00e1n. V\u00ec v\u1eady, khi chu\u1ea9n b\u1ecb cho s\u1ea3n ph\u1ea9m m\u1edbi, b\u00ean c\u1ea1nh chuy\u1ec7n th\u00f4ng b\u00e1o \u0111\u1ebfn bao nhi\u00eau ng\u01b0\u1eddi, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1c: kh\u00e1ch h\u00e0ng c\u1ea7n tr\u1ea3i qua nh\u1eefng g\u00ec tr\u01b0\u1edbc khi h\u1ecd th\u1ef1c s\u1ef1 s\u1eb5n s\u00e0ng mua?<\/p>\n","protected":false},"excerpt":{"rendered":"

        S\u1ea3n ph\u1ea9m \u0111\u00e3 s\u1eb5n s\u00e0ng, nh\u01b0ng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng mua? Nhi\u1ec1u doanh nghi\u1ec7p d\u00e0nh h\u00e0ng th\u00e1ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, r\u1ed3i \u0111\u1ebfn ng\u00e0y m\u1edf b\u00e1n m\u1edbi g\u1eedi email th\u00f4ng b\u00e1o v\u00e0 ch\u1ea1y v\u00e0i qu\u1ea3ng c\u00e1o. Th\u1ebf nh\u01b0ng d\u00f9 s\u1ea3n ph\u1ea9m kh\u00f4ng h\u1ec1 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng v\u1eabn th\u1ea5p h\u01a1n mong […]<\/p>\n","protected":false},"author":1,"featured_media":5214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[62],"class_list":["post-5200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-cam-xuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5200"}],"version-history":[{"count":7,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5200\/revisions"}],"predecessor-version":[{"id":5238,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5200\/revisions\/5238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5214"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}