{"id":5090,"date":"2026-09-16T03:58:45","date_gmt":"2026-09-16T03:58:45","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5090"},"modified":"2026-11-03T03:38:48","modified_gmt":"2026-11-03T03:38:48","slug":"hooked-model","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/hooked-model\/","title":{"rendered":"M\u00f4 h\u00ecnh h\u00ecnh th\u00e0nh th\u00f3i quen (Hooked Model) c\u1ee7a Nir Eyal"},"content":{"rendered":"<blockquote><p>M\u1ed9t giao di\u1ec7n \u0111\u1eb9p ch\u01b0a \u0111\u1ee7 gi\u1ea3i th\u00edch v\u00ec sao ch\u00fang ta quay l\u1ea1i m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ed1 m\u1ed7i ng\u00e0y.<\/p><\/blockquote>\n<p>B\u1ea1n c\u00f3 th\u1ec3 v\u1eeba ng\u1ee7 d\u1eady \u0111\u00e3 v\u00f4 th\u1ee9c vu\u1ed1t m\u00e0n h\u00ecnh m\u1edf Tiktok. Th\u1ebf nh\u01b0ng v\u1edbi website b\u00e1n h\u00e0ng gh\u00e9 tu\u1ea7n tr\u01b0\u1edbc, b\u1ea1n ch\u1ec9 nh\u1edb mang m\u00e1ng \u201ch\u00ecnh nh\u01b0 c\u00f3 gi\u1ea3m gi\u00e1 g\u00ec \u0111\u00f3\u201d. C\u00f9ng l\u00e0 s\u1ea3n ph\u1ea9m s\u1ed1, m\u1ed9t b\u00ean \u0111\u00e3 tr\u1edf th\u00e0nh ph\u1ea3n x\u1ea1 h\u00e0ng ng\u00e0y, c\u00f2n b\u00ean kia l\u1ea1i b\u1ecb l\u00e3ng qu\u00ean sau m\u1ed9t l\u1ea7n click.<\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m website cho r\u1eb1ng giao di\u1ec7n \u0111\u1eb9p, t\u1ed1c \u0111\u1ed9 nhanh v\u00e0 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 s\u1ebd khi\u1ebfn kh\u00e1ch quay l\u1ea1i. Tuy nhi\u00ean, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng n\u1eb1m \u1edf ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o hay v\u1ebb ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 \u1edf c\u00e1ch n\u00f3 g\u1eafn v\u1edbi c\u1ea3m x\u00fac v\u00e0 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng. V\u1eady qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra th\u1ebf n\u00e0o?<\/p>\n<h2>M\u00f4 h\u00ecnh Hooked l\u00e0 g\u00ec?<\/h2>\n<p>Hooked (Hooked Model) l\u00e0 m\u00f4 h\u00ecnh t\u1ea1o th\u00f3i quen \u0111\u01b0\u1ee3c Nir Eyal gi\u1edbi thi\u1ec7u trong cu\u1ed1n <em>Hooked: How to Build Habit-Forming Products<\/em>. \u00d4ng t\u1eebng l\u00e0 gi\u1ea3ng vi\u00ean t\u1ea1i Persuasive Tech Lab c\u1ee7a \u0110\u1ea1i h\u1ecdc Stanford, n\u01a1i \u00f4ng h\u1ecdc v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng ti\u1ebfn s\u0129 BJ Fogg.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/Hooked_cover_shadow_tilt.png\" alt=\"B\u00eca s\u00e1ch Hooked c\u1ee7a Nir Eyal\" \/><figcaption>Cu\u1ed1n Hooked gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh 4 b\u01b0\u1edbc gi\u00fap l\u00fd gi\u1ea3i c\u00e1ch s\u1ea3n ph\u1ea9m h\u00ecnh th\u00e0nh th\u00f3i quen s\u1eed d\u1ee5ng.<\/figcaption><\/figure>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, m\u00f4 h\u00ecnh g\u1ed3m 4 b\u01b0\u1edbc n\u1ed1i ti\u1ebfp nhau: Trigger (k\u00edch ho\u1ea1t), Action (h\u00e0nh \u0111\u1ed9ng), Variable Reward (ph\u1ea7n th\u01b0\u1edfng bi\u1ebfn \u0111\u1ed5i) v\u00e0 Investment (\u0111\u1ea7u t\u01b0). Ch\u00fang t\u1ea1o th\u00e0nh m\u1ed9t v\u00f2ng l\u1eb7p kh\u00e9p k\u00edn, trong \u0111\u00f3 \u0111i\u1ec3m cu\u1ed1i c\u0169ng l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho l\u1ea7n s\u1eed d\u1ee5ng ti\u1ebfp theo.<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a v\u00f2ng l\u1eb7p l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o \u201cV\u00f9ng Th\u00f3i Quen\u201d (Habit Zone). \u0110\u00e2y l\u00e0 tr\u1ea1ng th\u00e1i ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m khi c\u00f3 m\u1ed9t c\u1ea3m x\u00fac ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3, thay v\u00ec c\u00e2n nh\u1eafc xem c\u00f3 n\u00ean s\u1eed d\u1ee5ng hay kh\u00f4ng. Khi \u0111\u00f3, vi\u1ec7c quay l\u1ea1i tr\u1edf th\u00e0nh ph\u1ea3n x\u1ea1 v\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ea7n chi ti\u1ec1n qu\u1ea3ng c\u00e1o \u0111\u1ec3 nh\u1eafc h\u1ecd n\u1eefa.<\/p>\n<p>M\u00f4 h\u00ecnh n\u00e0y l\u00fd gi\u1ea3i v\u00ec sao Facebook, Instagram, TikTok hay Duolingo khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i m\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng c\u1ea7n nh\u1eafc nh\u1edf. Nh\u00ecn theo c\u00e1ch n\u00e0y, website c\u0169ng l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng d\u1eabn d\u1eaft h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u00ean c\u1ea1nh ch\u1ee9c n\u0103ng cung c\u1ea5p th\u00f4ng tin.<\/p>\n<h2>V\u00f2ng l\u1eb7p Hooked ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/hook-model-home.png\" alt=\"S\u01a1 \u0111\u1ed3 v\u00f2ng l\u1eb7p Hooked v\u1edbi b\u1ed1n b\u01b0\u1edbc Trigger, Action, Variable Reward v\u00e0 Investment\" \/><figcaption>B\u1ed1n b\u01b0\u1edbc n\u1ed1i ti\u1ebfp nhau th\u00e0nh m\u1ed9t v\u00f2ng l\u1eb7p, trong \u0111\u00f3 kho\u1ea3n \u0111\u1ea7u t\u01b0 \u1edf l\u1ea7n s\u1eed d\u1ee5ng n\u00e0y chu\u1ea9n b\u1ecb cho l\u1ea7n quay l\u1ea1i ti\u1ebfp theo.<\/figcaption><\/figure>\n<h3>Trigger: \u0110i\u1ec1u g\u00ec nh\u1eafc b\u1ea1n quay l\u1ea1i?<\/h3>\n<p>Trigger l\u00e0 t\u00edn hi\u1ec7u kh\u1edfi \u0111\u1ed9ng chu\u1ed7i h\u00e0nh vi, g\u1ed3m k\u00edch ho\u1ea1t ngo\u1ea1i t\u1ea1i (External Trigger) v\u00e0 k\u00edch ho\u1ea1t n\u1ed9i t\u1ea1i (Internal Trigger). V\u1edbi lo\u1ea1i \u0111\u1ea7u ti\u00ean, t\u00edn hi\u1ec7u \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i v\u00e0 cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft h\u1ecd c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo. C\u00f3 4 d\u1ea1ng k\u00edch ho\u1ea1t ngo\u1ea1i t\u1ea1i:<\/p>\n<ul>\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (paid):<\/strong> C\u00f3 chi ph\u00ed cao, ch\u1ec9 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/li>\n<li><strong>\u0110\u1ec1 c\u1eadp t\u1ef1 nhi\u00ean (earned):<\/strong> G\u1ed3m b\u00e0i PR, gi\u1ea3i th\u01b0\u1edfng hay xu h\u01b0\u1edbng lan truy\u1ec1n. Lo\u1ea1i n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u00e1m \u0111\u00f4ng n\u00ean kh\u00f3 ki\u1ec3m so\u00e1t.<\/li>\n<li><strong>Quan h\u1ec7 (relationship):<\/strong> Nh\u1eefng l\u1eddi m\u1eddi, chia s\u1ebb t\u1eeb b\u1ea1n b\u00e8 c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1edd d\u1ef1a v\u00e0o l\u00f2ng tin x\u00e3 h\u1ed9i.<\/li>\n<li><strong>K\u00eanh s\u1edf h\u1eefu (owned):<\/strong> Th\u00f4ng b\u00e1o \u0111\u1ea9y, email hay bi\u1ec3u t\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng tr\u00ean m\u00e0n h\u00ecnh. \u0110\u00e2y l\u00e0 lo\u1ea1i quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 h\u00ecnh th\u00e0nh th\u00f3i quen, b\u1edfi ch\u00fang xu\u1ea5t hi\u1ec7n \u0111\u1ec1u \u0111\u1eb7n v\u1edbi chi ph\u00ed g\u1ea7n nh\u01b0 b\u1eb1ng 0.<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/jamie-street-33oxtOMk6Ac-unsplash.jpg\" alt=\"Th\u00f4ng b\u00e1o tin nh\u1eafn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i\" \/><figcaption>Th\u00f4ng b\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t d\u1ea1ng k\u00edch ho\u1ea1t ngo\u1ea1i t\u1ea1i, nh\u1eafc ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i s\u1ea3n ph\u1ea9m.<\/figcaption><\/figure>\n<p>Tuy nhi\u00ean, ph\u1ea7n \u201cg\u00e2y nghi\u1ec7n\u201d th\u1ef1c s\u1ef1 n\u1eb1m \u1edf k\u00edch ho\u1ea1t n\u1ed9i t\u1ea1i. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n, s\u1ea3n ph\u1ea9m d\u1ea7n g\u1eafn v\u1edbi m\u1ed9t c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00e1n n\u1ea3n th\u00ec m\u1edf TikTok, c\u00f4 \u0111\u01a1n th\u00ec v\u00e0o Facebook, c\u00f2n lo \u00e2u v\u00ec s\u1ee3 b\u1ecf l\u1ee1 (FOMO) th\u00ec ki\u1ec3m tra Gmail hay Slack.<\/p>\n<p>L\u00fac n\u00e0y, s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh \u201cvi\u00ean thu\u1ed1c gi\u1ea3m \u0111au\u201d cho m\u1ed9t n\u1ed7i kh\u00f3 ch\u1ecbu c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y l\u00fd gi\u1ea3i v\u00ec sao nhi\u1ec1u website \u0111\u1eb9p v\u1eabn \u201cch\u1ebft y\u1ec3u\u201d: h\u1ecd t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 giao di\u1ec7n, t\u1ee9c ph\u1ea7n k\u00edch ho\u1ea1t ngo\u1ea1i t\u1ea1i, nh\u01b0ng ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang gi\u1ea3i quy\u1ebft n\u1ed7i kh\u00f3 ch\u1ecbu n\u1ed9i t\u00e2m n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3>Action: H\u00e0nh \u0111\u1ed9ng c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng d\u1ec5 th\u1ef1c hi\u1ec7n<\/h3>\n<p>\u1ede b\u01b0\u1edbc Action, ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng v\u1edbi k\u1ef3 v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng. Theo <a href=\"https:\/\/vbaseup.com\/kien-thuc\/mo-hinh-hanh-vi-fogg\/\">m\u00f4 h\u00ecnh h\u00e0nh vi Fogg<\/a>, h\u00e0nh vi ch\u1ec9 x\u1ea3y ra khi \u0111\u1ed9ng c\u01a1 (Motivation), kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n (Ability) v\u00e0 t\u00edn hi\u1ec7u k\u00edch ho\u1ea1t (Trigger) h\u1ed9i t\u1ee5 c\u00f9ng l\u00fac.<\/p>\n<p>Trong 3 y\u1ebfu t\u1ed1 n\u00e0y, kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n l\u00e0 ph\u1ea7n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng thi\u1ebft k\u1ebf nhi\u1ec1u nh\u1ea5t. Ch\u1eb3ng h\u1ea1n b\u1ea1n r\u1ea5t mu\u1ed1n gi\u1ea3m c\u00e2n, nh\u01b0ng ph\u00f2ng gym c\u00e1ch nh\u00e0 20km. Mong mu\u1ed1n \u0111i t\u1eadp khi \u0111\u00f3 kh\u00f3 th\u1eafng \u0111\u01b0\u1ee3c s\u1ef1 b\u1ea5t ti\u1ec7n v\u1ec1 kho\u1ea3ng c\u00e1ch.<\/p>\n<p>V\u00ec v\u1eady \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u h\u00ecnh th\u00e0nh th\u00f3i quen, s\u1ef1 \u0111\u01a1n gi\u1ea3n lu\u00f4n th\u1eafng \u0111\u1ed9ng c\u01a1. \u0110\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 h\u00e0nh \u0111\u1ed9ng h\u01a1n, s\u1ea3n ph\u1ea9m c\u1ea7n gi\u1ea3m r\u00e0o c\u1ea3n v\u1ec1 th\u1eddi gian, chi ph\u00ed t\u00e0i ch\u00ednh, c\u00f4ng s\u1ee9c th\u1ec3 ch\u1ea5t v\u00e0 t\u1ea3i nh\u1eadn th\u1ee9c (brain cycles). Hai kh\u00eda c\u1ea1nh c\u00f2n l\u1ea1i l\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i xung quanh v\u00e0 s\u1ef1 quen thu\u1ed9c v\u1edbi thao t\u00e1c \u0111\u00e3 c\u00f3 s\u1eb5n.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do vi\u1ec7c \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c r\u00fat xu\u1ed1ng c\u00f2n m\u1ed9t c\u00fa ch\u1ea1m, hay TikTok ch\u1ec9 c\u1ea7n 3 gi\u00e2y \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u xem video. Trong khi \u0111\u00f3, \u0111\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch c\u1ea7n t\u1edbi 30 ph\u00fat t\u1eadp trung.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/pexels-cottonbro-studio-5082579_2048x2048.jpg\" alt=\"Ng\u01b0\u1eddi d\u00f9ng ch\u1ea1m v\u00e0o m\u00e0n h\u00ecnh \u0111\u1ec3 xem n\u1ed9i dung tr\u00ean \u0111i\u1ec7n tho\u1ea1i\" \/><figcaption>Thao t\u00e1c c\u00e0ng \u0111\u01a1n gi\u1ea3n, ng\u01b0\u1eddi d\u00f9ng c\u00e0ng d\u1ec5 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m.<\/figcaption><\/figure>\n<p>B\u00ean c\u1ea1nh s\u1ef1 \u0111\u01a1n gi\u1ea3n, c\u00e1c thi\u00ean ki\u1ebfn t\u00e2m l\u00fd c\u0169ng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. Hi\u1ec7u \u1ee9ng Von Restorff khi\u1ebfn m\u1ed9t n\u00fat CTA n\u1ed5i b\u1eadt thu h\u00fat c\u00fa click nhanh h\u01a1n. C\u00f2n theo quy lu\u1eadt Hick, c\u00e0ng \u00edt l\u1ef1a ch\u1ecdn, ng\u01b0\u1eddi d\u00f9ng c\u00e0ng d\u1ec5 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c.<\/p>\n<h3>Variable Reward: S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ph\u1ea7n th\u01b0\u1edfng kh\u00f3 \u0111o\u00e1n<\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng ph\u1ea7n th\u01b0\u1edfng c\u00e0ng l\u1edbn, ng\u01b0\u1eddi d\u00f9ng c\u00e0ng mu\u1ed1n quay l\u1ea1i. Tuy nhi\u00ean, m\u1ed9t ph\u1ea7n th\u01b0\u1edfng xu\u1ea5t hi\u1ec7n \u0111\u1ec1u \u0111\u1eb7n v\u00e0 c\u00f3 th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean nh\u00e0m ch\u00e1n. \u0110i\u1ec1u k\u00edch th\u00edch h\u1ec7 th\u1ed1ng t\u01b0\u1edfng th\u01b0\u1edfng c\u1ee7a n\u00e3o m\u1ea1nh m\u1ebd nh\u1ea5t l\u1ea1i l\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 th\u1ee9 m\u00ecnh s\u1eafp nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<p>Th\u00ed nghi\u1ec7m \u201cH\u1ed9p Skinner\u201d c\u1ee7a B.F. Skinner \u0111\u00e3 cho th\u1ea5y h\u00e0nh vi \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i nhi\u1ec1u nh\u1ea5t khi ph\u1ea7n th\u01b0\u1edfng \u0111\u1ebfn theo l\u1ecbch tr\u00ecnh ng\u1eabu nhi\u00ean thay v\u00ec c\u1ed1 \u0111\u1ecbnh. Ph\u00e1t hi\u1ec7n c\u1ee7a ng\u00e0nh th\u1ea7n kinh h\u1ecdc c\u0169ng ch\u1ec9 ra dopamine \u0111\u1ea1t \u0111\u1ec9nh \u1edf giai \u0111o\u1ea1n ch\u1edd \u0111\u1ee3i v\u00e0 d\u1ef1 \u0111o\u00e1n ph\u1ea7n th\u01b0\u1edfng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00fac nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fd do ph\u1ea7n th\u01b0\u1edfng bi\u1ebfn \u0111\u1ed5i \u0111\u01b0\u1ee3c xem l\u00e0 ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a Hooked, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 ph\u1ea7n d\u1ec5 b\u1ecb hi\u1ec3u sai nh\u1ea5t. Nir Eyal chia ch\u00fang th\u00e0nh 3 nh\u00f3m:<\/p>\n<ul>\n<li><strong>Ph\u1ea7n th\u01b0\u1edfng t\u1eeb c\u1ed9ng \u0111\u1ed3ng (Rewards of the Tribe):<\/strong> \u0110\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng c\u00f4ng nh\u1eadn. L\u01b0\u1ee3t like, comment hay share thu\u1ed9c nh\u00f3m n\u00e0y, b\u1edfi b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft tr\u01b0\u1edbc m\u00ecnh s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau.<\/li>\n<li><strong>Ph\u1ea7n th\u01b0\u1edfng t\u1eeb vi\u1ec7c s\u0103n t\u00ecm (Rewards of the Hunt):<\/strong> \u0110\u1ebfn t\u1eeb b\u1ea3n n\u0103ng s\u0103n t\u00ecm t\u00e0i nguy\u00ean. M\u1ed7i l\u1ea7n vu\u1ed1t m\u00e0n h\u00ecnh cu\u1ed9n feed l\u00e0 m\u1ed9t \u201cnh\u00e1t c\u00e0o\u201d t\u00ecm n\u1ed9i dung hay, t\u01b0\u01a1ng t\u1ef1 vi\u1ec7c s\u0103n m\u00e3 gi\u1ea3m gi\u00e1 trong c\u00e1c \u0111\u1ee3t flash sale tr\u00ean Shopee.<\/li>\n<li><strong>Ph\u1ea7n th\u01b0\u1edfng t\u1eeb b\u1ea3n th\u00e2n (Rewards of the Self):<\/strong> Mang l\u1ea1i c\u1ea3m gi\u00e1c ho\u00e0n th\u00e0nh v\u00e0 l\u00e0m ch\u1ee7. L\u00ean c\u1ea5p trong game, gi\u1eef chu\u1ed7i streak h\u1ecdc t\u1eadp hay d\u1ecdn s\u1ea1ch h\u1ed9p th\u01b0 v\u1ec1 Inbox Zero \u0111\u1ec1u thu\u1ed9c nh\u00f3m n\u00e0y.<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/5f11cd1d75c88a0006465980\/Close-Up-Of-Hands-Using-Mobile-Phone\/0x0.jpg?width=960&amp;dpr=1.5\" alt=\"Minh h\u1ecda l\u01b0\u1ee3t th\u00edch v\u00e0 ph\u1ea3n h\u1ed3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\" \/><figcaption>L\u01b0\u1ee3t th\u00edch v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb c\u1ed9ng \u0111\u1ed3ng l\u00e0 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng m\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft tr\u01b0\u1edbc m\u00ecnh s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau.<\/figcaption><\/figure>\n<p>Tuy nhi\u00ean, thi\u1ebft k\u1ebf ph\u1ea7n th\u01b0\u1edfng bi\u1ebfn \u0111\u1ed5i kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 th\u1ec3 t\u00f9y \u00fd thao t\u00fang ng\u01b0\u1eddi d\u00f9ng. Ph\u1ea7n th\u01b0\u1edfng ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi gi\u1ea3i t\u1ecfa \u0111\u00fang n\u1ed7i kh\u00f3 ch\u1ecbu \u0111\u00e3 k\u00edch ho\u1ea1t h\u1ecd t\u1eeb \u0111\u1ea7u. N\u1ebfu c\u1ea3m th\u1ea5y b\u1ecb \u00e9p bu\u1ed9c thay v\u00ec t\u1ef1 nguy\u1ec7n, h\u1ecd s\u1ebd n\u1ea3y sinh ph\u1ea3n kh\u00e1ng t\u00e2m l\u00fd (psychological reactance) v\u00e0 quay l\u01b0ng v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n<h3>Investment: Khi ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o l\u00fd do \u0111\u1ec3 tr\u1edf l\u1ea1i<\/h3>\n<p>Kh\u00e1c v\u1edbi \u0111\u1ed3 v\u1eadt v\u1eadt l\u00fd hao m\u00f2n theo th\u1eddi gian s\u1eed d\u1ee5ng, s\u1ea3n ph\u1ea9m s\u1ed1 c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 l\u1ea1i c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi ch\u00ednh ng\u01b0\u1eddi d\u00f9ng. Kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u00fat th\u1eddi gian, c\u00f4ng s\u1ee9c, d\u1eef li\u1ec7u ho\u1eb7c ti\u1ec1n b\u1ea1c. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc Investment trong m\u00f4 h\u00ecnh Hooked.<\/p>\n<p>Nir Eyal k\u1ebft h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng k\u1ec3 tr\u00ean r\u1ed3i b\u1ed5 sung b\u01b0\u1edbc \u0111\u1ea7u t\u01b0 n\u00e0y. \u0110\u00e2y l\u00e0 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa Hooked v\u00e0 m\u1ed9t v\u00f2ng l\u1eb7p th\u00f3i quen th\u00f4ng th\u01b0\u1eddng. Trong m\u00f4 h\u00ecnh \u201cV\u00f2ng l\u1eb7p th\u00f3i quen\u201d (Cue &#8211; Routine &#8211; Reward) c\u1ee7a Charles Duhigg tr\u01b0\u1edbc \u0111\u00f3, b\u01b0\u1edbc \u0111\u1ea7u t\u01b0 ch\u01b0a \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi.<\/p>\n<p>S\u1ef1 \u0111\u1ea7u t\u01b0 n\u00e0y ph\u1ee5c v\u1ee5 2 m\u1ee5c \u0111\u00edch. Th\u1ee9 nh\u1ea5t l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb t\u00edch l\u0169y: playlist nh\u1ea1c tr\u00ean Spotify, ghi ch\u00fa tr\u00ean Notion, \u0111\u00e1nh gi\u00e1 5 sao t\u00edch l\u0169y tr\u00ean Airbnb hay l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng th\u1ee9 n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 r\u1eddi b\u1ecf s\u1ea3n ph\u1ea9m v\u00ec chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (switching cost) qu\u00e1 cao.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/Offline.png\" alt=\"Th\u01b0 vi\u1ec7n c\u00e1c playlist \u0111\u00e3 l\u01b0u tr\u00ean Spotify\" \/><figcaption>Nh\u1eefng playlist t\u00edch l\u0169y theo th\u1eddi gian g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a Spotify v\u1edbi ch\u00ednh ng\u01b0\u1eddi d\u00f9ng.<\/figcaption><\/figure>\n<p>Th\u1ee9 hai l\u00e0 chu\u1ea9n b\u1ecb cho t\u00edn hi\u1ec7u k\u00edch ho\u1ea1t ti\u1ebfp theo. Ch\u1eb3ng h\u1ea1n m\u1ed9t tin nh\u1eafn g\u1eedi tr\u00ean Slack t\u1ea1o ra th\u00f4ng b\u00e1o tr\u1ea3 l\u1eddi cho ng\u01b0\u1eddi nh\u1eadn. Th\u00f4ng b\u00e1o n\u00e0y tr\u1edf th\u00e0nh k\u00edch ho\u1ea1t ngo\u1ea1i t\u1ea1i, b\u1eaft \u0111\u1ea7u m\u1ed9t v\u00f2ng l\u1eb7p Hooked m\u1edbi.<\/p>\n<p>Vi\u1ec7c s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 c\u0169ng c\u00f3 nguy\u00ean nh\u00e2n v\u1ec1 t\u00e2m l\u00fd. Theo hi\u1ec7u \u1ee9ng IKEA, ch\u00fang ta lu\u00f4n \u0111\u1ecbnh gi\u00e1 cao h\u01a1n nh\u1eefng g\u00ec m\u00ecnh b\u1ecf c\u00f4ng s\u1ee9c t\u1ea1o ra. Thi\u00ean ki\u1ebfn t\u1ef1 s\u1edf h\u1eefu (endowment effect) c\u0169ng khi\u1ebfn m\u1ed9t t\u00e0i kho\u1ea3n hay h\u1ed3 s\u01a1 do ch\u00ednh ta x\u00e2y d\u1ef1ng tr\u1edf n\u00ean qu\u00fd gi\u00e1 h\u01a1n trong m\u1eaft ta so v\u1edbi gi\u00e1 tr\u1ecb kh\u00e1ch quan c\u1ee7a n\u00f3.<\/p>\n<h2>Instagram v\u00e0 Duolingo \u201cgi\u1eef ch\u00e2n\u201d ng\u01b0\u1eddi d\u00f9ng th\u1ebf n\u00e0o?<\/h2>\n<p>V\u1edbi Instagram, th\u00f4ng b\u00e1o b\u1ea1n b\u00e8 \u0111\u0103ng \u1ea3nh l\u00e0 k\u00edch ho\u1ea1t ngo\u1ea1i t\u1ea1i, c\u00f2n n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 kho\u1ea3nh kh\u1eafc \u0111\u1eb9p l\u00e0 k\u00edch ho\u1ea1t n\u1ed9i t\u1ea1i. Hai y\u1ebfu t\u1ed1 n\u00e0y khi\u1ebfn b\u1ea1n m\u1edf app. H\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u0169ng r\u1ea5t \u0111\u01a1n gi\u1ea3n: l\u01b0\u1edbt ng\u00f3n tay tr\u00ean m\u00e0n h\u00ecnh.<\/p>\n<p>Nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p xu\u1ea5t hi\u1ec7n b\u1ea5t ng\u1edd, xen gi\u1eefa l\u01b0\u1ee3t like v\u00e0 comment t\u1eeb b\u1ea1n b\u00e8 l\u00e0 ph\u1ea7n th\u01b0\u1edfng. C\u00f2n vi\u1ec7c \u0111\u0103ng \u1ea3nh, vi\u1ebft caption hay follow th\u00eam t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0. Ch\u00fang v\u1eeba l\u00e0m gi\u00e0u kho \u1ea3nh c\u00e1 nh\u00e2n, v\u1eeba k\u00edch ho\u1ea1t th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi kh\u00e1c, b\u1eaft \u0111\u1ea7u m\u1ed9t v\u00f2ng l\u1eb7p m\u1edbi.<\/p>\n<p>Duolingo v\u1eadn h\u00e0nh t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng g\u1eafn v\u1edbi m\u1ed9t c\u1ea3m x\u00fac kh\u00e1c. Th\u00f4ng b\u00e1o \u201cch\u00fa c\u00fa bu\u1ed3n v\u00ec b\u1ea1n ch\u01b0a h\u1ecdc\u201d t\u00e1c \u0111\u1ed9ng v\u00e0o c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i &#8211; k\u00edch ho\u1ea1t n\u1ed9i t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo ch\u1ec9 l\u00e0 l\u00e0m m\u1ed9t b\u00e0i t\u1eadp 3 ph\u00fat, c\u00f2n ph\u1ea7n th\u01b0\u1edfng l\u00e0 \u00e2m thanh chi\u1ebfn th\u1eafng v\u00e0 \u0111i\u1ec3m kinh nghi\u1ec7m.<\/p>\n<p>Chu\u1ed7i ng\u00e0y h\u1ecdc li\u00ean t\u1ee5c (streak) ch\u00ednh l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0o Duolingo. N\u00f3 khi\u1ebfn h\u1ecd s\u1ee3 \u201c\u0111\u1ee9t chu\u1ed7i\u201d h\u01a1n c\u1ea3 s\u1ee3 b\u00e0i t\u1eadp kh\u00f3.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/Screen-Shot-2020-11-13-at-5.19.05-PM.png\" alt=\"Giao di\u1ec7n ghi nh\u1eadn chu\u1ed7i ng\u00e0y h\u1ecdc v\u00e0 ti\u1ebfn \u0111\u1ed9 tr\u00ean Duolingo\" \/><figcaption>Chu\u1ed7i ng\u00e0y h\u1ecdc li\u00ean t\u1ee5c l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng Duolingo ng\u1ea7n ng\u1ea1i \u201c\u0111\u1ee9t chu\u1ed7i\u201d.<\/figcaption><\/figure>\n<h2>Khi n\u00e0o vi\u1ec7c t\u1ea1o th\u00f3i quen tr\u1edf th\u00e0nh thao t\u00fang?<\/h2>\n<p>Kh\u1ea3 n\u0103ng \u201cl\u1eadp tr\u00ecnh\u201d h\u00e0nh vi c\u0169ng \u0111\u1eb7t ra tr\u00e1ch nhi\u1ec7m kh\u00f4ng nh\u1ecf cho ng\u01b0\u1eddi t\u1ea1o ra s\u1ea3n ph\u1ea9m. Nir Eyal th\u1eeba nh\u1eadn \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111\u01b0a ra 2 c\u00e2u h\u1ecfi \u0111\u1ec3 t\u1ef1 ki\u1ec3m tra: T\u00f4i c\u00f3 t\u1ef1 m\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng? S\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 gi\u00fap \u00edch cho cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng?<\/p>\n<p>N\u1ebfu c\u1ea3 2 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec1u l\u00e0 c\u00f3, b\u1ea1n \u1edf nh\u00f3m Peddler &#8211; ng\u01b0\u1eddi t\u1ea1o ra th\u00f3i quen t\u1ed1t v\u00e0 b\u1ec1n v\u1eefng, nh\u01b0 c\u00e1ch Duolingo hay Notion v\u1eadn h\u00e0nh. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ch\u00ednh b\u1ea1n kh\u00f4ng d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 n\u00f3 c\u0169ng kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n thu\u1ed9c nh\u00f3m Victor &#8211; khai th\u00e1c \u0111i\u1ec3m y\u1ebfu t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00ec l\u1ee3i nhu\u1eadn.<\/p>\n<p>Nh\u00f3m sau g\u1ea7n v\u1edbi nh\u1eefng g\u00ec gi\u1edbi c\u00f4ng ngh\u1ec7 g\u1ecdi l\u00e0 dark pattern. \u0110\u00f3 l\u00e0 nh\u1eefng c\u00e1ch thi\u1ebft k\u1ebf nh\u01b0 c\u1ed1 t\u00ecnh gi\u1ea5u n\u00fat h\u1ee7y t\u00e0i kho\u1ea3n hay t\u1ea1o th\u00f4ng b\u00e1o gi\u1ea3 \u0111\u1ec3 d\u1ee5 ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/02A5JD1uk5oIKmdurcb.jpg\" alt=\"Minh h\u1ecda dark pattern che gi\u1ea5u l\u1ef1a ch\u1ecdn h\u1ee7y d\u1ecbch v\u1ee5\" \/><figcaption>C\u1ed1 t\u00ecnh che gi\u1ea5u l\u1ef1a ch\u1ecdn h\u1ee7y l\u00e0 m\u1ed9t c\u00e1ch thi\u1ebft k\u1ebf g\u00e2y kh\u00f3 kh\u0103n khi ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n r\u1eddi \u0111i.<\/figcaption><\/figure>\n<p>Th\u00f3i quen (habit) \u1edf \u0111\u00e2y l\u00e0 h\u00e0nh vi t\u1ef1 \u0111\u1ed9ng mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng. Trong khi \u0111\u00f3, nghi\u1ec7n (addiction) l\u00e0 h\u00e0nh vi c\u01b0\u1ee1ng ch\u1ebf g\u00e2y h\u1ea1i m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i. Ranh gi\u1edbi gi\u1eefa hai tr\u1ea1ng th\u00e1i n\u1eb1m \u1edf ch\u00ednh 2 c\u00e2u h\u1ecfi tr\u00ean.<\/p>\n<p>C\u0169ng v\u00ec nh\u1eadn ra m\u1eb7t tr\u00e1i n\u00e0y, sau <em>Hooked<\/em>, Nir Eyal vi\u1ebft ti\u1ebfp cu\u1ed1n <em>Indistractable<\/em>. Cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng l\u1ea5y l\u1ea1i quy\u1ec1n ki\u1ec3m so\u00e1t tr\u01b0\u1edbc nh\u1eefng chi\u1ebfc b\u1eaby dopamine m\u00e0 m\u00f4 h\u00ecnh n\u00e0y t\u1ea1o ra.<\/p>\n<h2>\u00c1p d\u1ee5ng Hooked cho website th\u1ebf n\u00e0o?<\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1ed5 sung t\u00ednh n\u0103ng m\u1edbi, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi 5 c\u00e2u h\u1ecfi Nir Eyal \u0111\u1ec1 xu\u1ea5t cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o:<\/p>\n<ul>\n<li>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 n\u1ed7i kh\u00f3 ch\u1ecbu ho\u1eb7c nhu c\u1ea7u n\u1ed9i t\u1ea1i n\u00e0o ngay tr\u01b0\u1edbc khi gh\u00e9 website c\u1ee7a b\u1ea1n?<\/li>\n<li>T\u00edn hi\u1ec7u ngo\u1ea1i t\u1ea1i n\u00e0o \u0111ang, ho\u1eb7c n\u00ean, nh\u1eafc h\u1ecd quay l\u1ea1i \u0111\u00fang l\u00fac?<\/li>\n<li>H\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t gi\u00fap h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u00e0 g\u00ec? \u0110i\u1ec1u g\u00ec \u0111ang c\u1ea3n tr\u1edf h\u00e0nh \u0111\u1ed9ng \u1ea5y?<\/li>\n<li>Ph\u1ea7n th\u01b0\u1edfng c\u00f3 \u0111\u1ee7 b\u1ea5t ng\u1edd \u0111\u1ec3 gi\u1eef h\u1ecd t\u00f2 m\u00f2, hay \u0111\u00e3 tr\u1edf n\u00ean qu\u00e1 quen thu\u1ed9c v\u00e0 nh\u00e0m ch\u00e1n?<\/li>\n<li>B\u1ea1n \u0111ang m\u1eddi h\u1ecd \u0111\u1ea7u t\u01b0 \u0111i\u1ec1u g\u00ec v\u00e0o s\u1ea3n ph\u1ea9m: d\u1eef li\u1ec7u, n\u1ed9i dung hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t \u0111\u00e1nh gi\u00e1?<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/UX20Principles20lead.jpg\" alt=\"Ph\u00e1c th\u1ea3o lu\u1ed3ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1ea5u tr\u00fac website tr\u00ean gi\u1ea5y\" \/><figcaption>Tr\u01b0\u1edbc khi th\u00eam t\u00ednh n\u0103ng, c\u1ea7n xem l\u1ea1i h\u00e0nh \u0111\u1ed9ng c\u1ed1t l\u00f5i v\u00e0 nh\u1eefng r\u00e0o c\u1ea3n trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/figcaption><\/figure>\n<p>M\u1ed9t website \u0111\u1eb9p c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng khen ng\u1ee3i trong v\u00e0i gi\u00e2y. Nh\u01b0ng ch\u1ec9 khi hi\u1ec3u v\u00e0 t\u00f4n tr\u1ecdng c\u1ea3 4 b\u01b0\u1edbc Trigger, Action, Variable Reward v\u00e0 Investment, s\u1ea3n ph\u1ea9m m\u1edbi khi\u1ebfn h\u1ecd t\u1ef1 t\u00ecm \u0111\u1ebfn m\u00e0 kh\u00f4ng c\u1ea7n nh\u1eafc nh\u1edf. L\u00fac n\u00e0y, vi\u1ec7c quay l\u1ea1i \u0111\u00e3 tr\u1edf th\u00e0nh ph\u1ea3n x\u1ea1, g\u1eafn v\u1edbi m\u1ed9t c\u1ea3m x\u00fac ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t giao di\u1ec7n \u0111\u1eb9p ch\u01b0a \u0111\u1ee7 gi\u1ea3i th\u00edch v\u00ec sao ch\u00fang ta quay l\u1ea1i m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ed1 m\u1ed7i ng\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 v\u1eeba ng\u1ee7 d\u1eady \u0111\u00e3 v\u00f4 th\u1ee9c vu\u1ed1t m\u00e0n h\u00ecnh m\u1edf Tiktok. Th\u1ebf nh\u01b0ng v\u1edbi website b\u00e1n h\u00e0ng gh\u00e9 tu\u1ea7n tr\u01b0\u1edbc, b\u1ea1n ch\u1ec9 nh\u1edb mang m\u00e1ng \u201ch\u00ecnh nh\u01b0 c\u00f3 gi\u1ea3m gi\u00e1 g\u00ec \u0111\u00f3\u201d. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[62],"class_list":["post-5090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-cam-xuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5090"}],"version-history":[{"count":8,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5090\/revisions"}],"predecessor-version":[{"id":5107,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5090\/revisions\/5107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5091"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}