{"id":5022,"date":"2026-09-11T07:11:51","date_gmt":"2026-09-11T07:11:51","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=5022"},"modified":"2026-11-03T03:24:44","modified_gmt":"2026-11-03T03:24:44","slug":"entry-point","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/entry-point\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn v\u1ec1 \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean c\u1ee7a Pete Faraday"},"content":{"rendered":"<blockquote><p>M\u1ed9t trang web c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao ch\u01b0a ch\u1eafc v\u00ec n\u1ed9i dung t\u1ec7. \u0110\u00f4i khi, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u tr\u01b0\u1edbc.<\/p><\/blockquote>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m website cho r\u1eb1ng kh\u00e1ch r\u1eddi \u0111i v\u00ec n\u1ed9i dung ch\u01b0a h\u1ea5p d\u1eabn, ho\u1eb7c thi\u1ebft k\u1ebf ch\u01b0a \u0111\u1eb9p. Nh\u01b0ng n\u00e3o b\u1ed9 ch\u1ec9 c\u1ea7n 50-200 mili gi\u00e2y \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u1edf l\u1ea1i hay r\u1eddi m\u1ed9t trang web. Tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng k\u1ecbp \u0111\u1ecdc m\u1ed9t ch\u1eef n\u00e0o, n\u00e3o \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng qu\u00e9t qua to\u00e0n b\u1ed9 giao di\u1ec7n \u0111\u1ec3 t\u00ecm ch\u1ed7 d\u1eebng \u0111\u1ea7u ti\u00ean cho \u00e1nh m\u1eaft.<\/p>\n<p>N\u1ebfu ch\u1ed7 d\u1eebng n\u00e0y kh\u00f4ng t\u1ed3n t\u1ea1i, ho\u1eb7c n\u1eb1m sai ch\u1ed7, nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 ph\u00eda sau c\u0169ng kh\u00f3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. V\u1eady m\u1eaft ch\u00fang ta ch\u1ecdn n\u01a1i d\u1eebng l\u1ea1i nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 t\u1eeb \u0111\u00f3 d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111i ti\u1ebfp?<\/p>\n<h2>\u0110i\u1ec3m t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean (Entry point) l\u00e0 g\u00ec?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5024 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-34.png\" alt=\"\" width=\"500\" height=\"493\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-34.png 500w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-34-300x296.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Entry point, hay \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean, l\u00e0 v\u1ecb tr\u00ed ho\u1eb7c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c n\u1ed5i b\u1eadt nh\u1ea5t m\u00e0 m\u1eaft t\u1ef1 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn v\u00e0 d\u1eebng l\u1ea1i khi b\u1ea1n v\u1eeba ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t giao di\u1ec7n. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra trong 50-200 mili gi\u00e2y \u0111\u1ea7u ti\u00ean, d\u00f9 \u0111\u00f3 l\u00e0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng hay qu\u1ea3ng c\u00e1o.<\/p>\n<p>Tr\u01b0\u1edbc khi ch\u00fang ta ch\u1ee7 \u0111\u1ed9ng \u0111\u1ecdc n\u1ed9i dung hay th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o, n\u00e3o \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t chu\u1ed7i chuy\u1ec3n \u0111\u1ed9ng nh\u1ea3y m\u1eaft t\u1ef1 \u0111\u1ed9ng g\u1ecdi l\u00e0 saccades. Nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng n\u00e0y gi\u00fap t\u00ecm \u0111i\u1ec3m neo th\u1ecb gi\u00e1c \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00f4ng gian v\u00e0 n\u1ed9i dung. \u0110\u00e2y l\u00e0 h\u00e0nh tr\u00ecnh qu\u00e9t th\u1ecb gi\u00e1c (visual scanning path) m\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u0169ng tr\u1ea3i qua, d\u00f9 kh\u00f4ng nh\u1eadn ra.<\/p>\n<p>\u0110i\u1ec3m v\u00e0o n\u00e0y quy\u1ebft \u0111\u1ecbnh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u00e0 thi\u1ebft l\u1eadp m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng ban \u0111\u1ea7u. N\u00f3 c\u0169ng gi\u1ea3m r\u00e0o c\u1ea3n nh\u1eadn th\u1ee9c (cognitive friction), \u0111\u1ed3ng th\u1eddi quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 hay tho\u00e1t trang. \u0110\u00e2y l\u00e0 l\u00fd do entry point \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m n\u1ec1n t\u1ea3ng trong khoa h\u1ecdc giao di\u1ec7n s\u1ed1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO).<\/p>\n<h2>V\u00ec sao n\u00e3o b\u1ed9 lu\u00f4n t\u00ecm m\u1ed9t \u0111i\u1ec3m nh\u00ecn tr\u01b0\u1edbc?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5025 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-35.png\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-35.png 800w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-35-300x300.png 300w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-35-150x150.png 150w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-35-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>N\u00e3o x\u1eed l\u00fd tr\u01b0\u1edbc khi ta k\u1ecbp \u0111\u1ecdc<\/h3>\n<p>Theo nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Daniel Kahneman, h\u1ec7 th\u1ed1ng 1 (System 1 Processing) v\u1eadn h\u00e0nh t\u1ef1 \u0111\u1ed9ng, nhanh ch\u00f3ng v\u00e0 t\u1ed1n \u00edt n\u0103ng l\u01b0\u1ee3ng. Khi trang web v\u1eeba m\u1edf, h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 x\u1eed l\u00fd nh\u1eefng k\u00edch th\u00edch s\u01a1 c\u1ea5p \u0111\u1ec3 t\u00ecm \u0111i\u1ec3m v\u00e0o. Trong khi \u0111\u00f3, h\u1ec7 th\u1ed1ng 2 ph\u1ee5 tr\u00e1ch t\u01b0 duy logic v\u00e0 \u0111\u1ecdc hi\u1ec3u s\u00e2u c\u00f2n ch\u01b0a k\u1ecbp k\u00edch ho\u1ea1t.<\/p>\n<h3>N\u00e3o ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1c th\u01b0\u1eddng<\/h3>\n<p>V\u1ec1 m\u1eb7t sinh h\u1ecdc, n\u00e3o ng\u01b0\u1eddi \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ch\u00fa \u00fd \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed9ng, \u00e1nh s\u00e1ng thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t, m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n cao ho\u1eb7c k\u00edch th\u01b0\u1edbc b\u1ea5t th\u01b0\u1eddng. Nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y t\u1eebng gi\u00fap t\u1ed5 ti\u00ean ch\u00fang ta ph\u00e1t hi\u1ec7n nguy hi\u1ec3m ho\u1eb7c c\u01a1 h\u1ed9i sinh t\u1ed3n. \u0110\u00e2y l\u00e0 ph\u1ea3n x\u1ea1 \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfn h\u00f3a (orienting reflex), khi\u1ebfn \u00e1nh m\u1eaft t\u1ef1 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 \u1ea5y.<\/p>\n<h3>Kh\u00f4ng c\u00f3 \u0111i\u1ec3m nh\u00ecn, n\u00e3o ph\u1ea3i l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n<\/h3>\n<p>Theo l\u00fd thuy\u1ebft t\u1ea3i nh\u1eadn th\u1ee9c (cognitive load theory), giao di\u1ec7n kh\u00f4ng c\u00f3 \u0111i\u1ec3m v\u00e0o r\u00f5 r\u00e0ng bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i d\u00f9ng b\u1ed9 nh\u1edb l\u00e0m vi\u1ec7c \u0111\u1ec3 t\u1ef1 t\u00ecm th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y g\u00e2y c\u1ea3m gi\u00e1c h\u1ed7n lo\u1ea1n th\u1ecb gi\u00e1c v\u00e0 l\u00e0m t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c.<\/p>\n<p>Kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t c\u1ea3m x\u00fac t\u00edch c\u1ef1c \u1edf v\u00f9ng Nucleus Accumbens c\u0169ng gi\u1ea3m xu\u1ed1ng. \u0110\u00e2y l\u00e0 khu v\u1ef1c n\u00e3o li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, vi\u1ec7c thi\u1ebfu m\u1ed9t \u0111i\u1ec3m v\u00e0o r\u00f5 r\u00e0ng v\u1eeba khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ch\u1ecbu, v\u1eeba \u00e2m th\u1ea7m l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng h\u1ecd quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n<h2>M\u1eaft \u01b0u ti\u00ean \u0111i\u1ec1u g\u00ec tr\u00ean m\u1ed9t giao di\u1ec7n?<\/h2>\n<p>N\u0103m 2000, nh\u00e0 nghi\u00ean c\u1ee9u khoa h\u1ecdc nh\u1eadn th\u1ee9c Pete Faraday ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh \u01b0u ti\u00ean th\u1ecb gi\u00e1c (Visual Priority Model). M\u00f4 h\u00ecnh n\u00e0y h\u1ec7 th\u1ed1ng h\u00f3a th\u1ee9 t\u1ef1 n\u00e3o b\u1ed9 t\u1ef1 \u0111\u1ed9ng ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh thi\u1ebft k\u1ebf, t\u1eeb m\u1ea1nh nh\u1ea5t \u0111\u1ebfn y\u1ebfu nh\u1ea5t:<\/p>\n<ul>\n<li><strong>Chuy\u1ec3n \u0111\u1ed9ng (motion):<\/strong> Y\u1ebfu t\u1ed1 n\u00e0y k\u00edch ho\u1ea1t v\u00f9ng th\u1ecb gi\u00e1c ngo\u1ea1i vi v\u00e0 ph\u1ea3n x\u1ea1 sinh t\u1ed3n gi\u00fap ph\u00e1t hi\u1ec7n v\u1eadt th\u1ec3 di \u0111\u1ed9ng. V\u00ec v\u1eady \u00e1nh m\u1eaft g\u1ea7n nh\u01b0 lu\u00f4n b\u1ecb k\u00e9o v\u1ec1 n\u01a1i \u0111ang chuy\u1ec3n \u0111\u1ed9ng, l\u1ea5n \u00e1t m\u1ecdi y\u1ebfu t\u1ed1 t\u0129nh kh\u00e1c. Video n\u1ec1n hay hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed9ng tr\u00ean n\u00fat CTA thu h\u00fat ch\u00fa \u00fd r\u1ea5t m\u1ea1nh c\u0169ng v\u00ec l\u00fd do n\u00e0y, nh\u01b0ng d\u1ec5 g\u00e2y xao nh\u00e3ng n\u1ebfu l\u1ea1m d\u1ee5ng.<\/li>\n<li><strong>K\u00edch th\u01b0\u1edbc (size):<\/strong> V\u1edbi c\u00e1c y\u1ebfu t\u1ed1 t\u0129nh, v\u1eadt th\u1ec3 l\u1edbn h\u01a1n \u0111\u01b0\u1ee3c n\u00e3o m\u1eb7c \u0111\u1ecbnh l\u00e0 \u1edf g\u1ea7n h\u01a1n v\u00e0 quan tr\u1ecdng h\u01a1n. V\u00ec v\u1eady ch\u00fang thu h\u00fat \u0111i\u1ec3m d\u1eebng m\u1eaft \u0111\u1ea7u ti\u00ean.<\/li>\n<li><strong>H\u00ecnh \u1ea3nh\/\u0111\u1ed3 h\u1ecda (image):<\/strong> V\u1ecf n\u00e3o th\u1ecb gi\u00e1c x\u1eed l\u00fd h\u00ecnh \u1ea3nh nhanh g\u1ea5p 50.000-60.000 l\u1ea7n so v\u1edbi \u0111\u1ecdc hi\u1ec3u v\u0103n b\u1ea3n. Nh\u1edd v\u1eady, h\u00ecnh \u1ea3nh truy\u1ec1n t\u1ea3i \u00fd ngh\u0129a g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec.<\/li>\n<li><strong>M\u00e0u s\u1eafc\/\u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n (color &amp; contrast):<\/strong> Ch\u00fang k\u00edch ho\u1ea1t hi\u1ec7n t\u01b0\u1ee3ng \u201cpop-out\u201d, gi\u00fap n\u00e3o ph\u00e2n bi\u1ec7t nhanh v\u1eadt th\u1ec3 ch\u00ednh v\u1edbi n\u1ec1n.<\/li>\n<li><strong>Ki\u1ec3u ch\u1eef\/\u0111\u1ecbnh d\u1ea1ng (typography):<\/strong> Ch\u1eef in \u0111\u1eadm hay t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00f4 m\u00e0u t\u1ea1o \u0111i\u1ec3m ng\u1eaft th\u1ecb gi\u00e1c trong m\u1ed9t kh\u1ed1i v\u0103n b\u1ea3n \u0111\u1ed3ng nh\u1ea5t.<\/li>\n<li><strong>V\u1ecb tr\u00ed kh\u00f4ng gian (position):<\/strong> \u0110\u00e2y l\u00e0 t\u1ea7ng \u01b0u ti\u00ean y\u1ebfu nh\u1ea5t trong 6 t\u1ea7ng, ch\u1ec9 ph\u00e1t huy t\u00e1c d\u1ee5ng khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng b\u1eaft \u0111\u1ea7u \u0111\u1ecdc l\u01b0\u1edbt. N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o th\u00f3i quen \u0111\u1ecdc v\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng s\u1eb5n c\u00f3 c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>Th\u1ee9 t\u1ef1 n\u00e0y g\u1ea7n nh\u01b0 c\u1ed1 \u0111\u1ecbnh. V\u00ec v\u1eady, m\u1ed9t y\u1ebfu t\u1ed1 \u1edf v\u1ecb tr\u00ed \u201c\u0111\u1eb9p\u201d nh\u01b0 g\u00f3c tr\u00ean b\u00ean tr\u00e1i v\u1eabn kh\u00f4ng th\u1ec3 th\u1eafng y\u1ebfu t\u1ed1 \u0111ang chuy\u1ec3n \u0111\u1ed9ng, d\u00f9 v\u1ecb tr\u00ed \u1ea5y c\u00f3 \u0111\u00fang chu\u1ea9n thi\u1ebft k\u1ebf \u0111\u1ebfn \u0111\u00e2u.<\/p>\n<h2>L\u00e0m g\u00ec \u0111\u1ec3 entry point d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111i ti\u1ebfp?<\/h2>\n<p>Bi\u1ebft y\u1ebfu t\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y tr\u01b0\u1edbc v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u1ea1ch l\u1ea1c. Faraday c\u00f2n \u0111\u1ec1 xu\u1ea5t 4 nguy\u00ean t\u1eafc \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00e1c \u0111i\u1ec3m v\u00e0o tr\u00ean giao di\u1ec7n.<\/p>\n<h3>M\u1ed7i v\u00f9ng t\u1ea7m nh\u00ecn ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t \u0111i\u1ec3m v\u00e0o ch\u00ednh<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5028 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-scaled.png\" alt=\"\" width=\"2560\" height=\"1555\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-scaled.png 2560w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-300x182.png 300w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-1024x622.png 1024w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-768x467.png 768w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-1536x933.png 1536w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-38-2048x1244.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>M\u1ed9t video t\u1ef1 ch\u1ea1y, n\u00fat CTA \u0111\u1ecf kh\u1ed5ng l\u1ed3 v\u00e0 ti\u00eau \u0111\u1ec1 v\u00e0ng nh\u1ea5p nh\u00e1y \u0111\u1ec1u mu\u1ed1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Nh\u01b0ng khi \u0111\u1eb7t c\u1ea1nh nhau, ch\u00fang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i t\u00ea li\u1ec7t th\u1ecb gi\u00e1c. T\u1ec7 h\u01a1n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem c\u1ea3 khu v\u1ef1c \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o r\u1ed3i b\u1ecf qua.<\/p>\n<p>V\u00ec v\u1eady, m\u1ed7i v\u00f9ng t\u1ea7m nh\u00ecn ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t \u0111i\u1ec3m v\u00e0o ch\u00ednh. C\u00e1c y\u1ebfu t\u1ed1 xung quanh c\u1ea7n \u201cnh\u01b0\u1eddng\u201d b\u1edbt s\u1ef1 ch\u00fa \u00fd cho n\u00f3. Ch\u1eb3ng h\u1ea1n n\u1ebfu b\u1ea1n ch\u1ecdn ti\u00eau \u0111\u1ec1 l\u00e0m \u0111i\u1ec3m v\u00e0o ch\u00ednh, h\u00e3y gi\u1ea3m \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n ho\u1eb7c k\u00edch th\u01b0\u1edbc c\u1ee7a h\u00ecnh \u1ea3nh v\u00e0 CTA.<\/p>\n<h3>T\u1ea1o l\u1ed9 tr\u00ecnh cho nh\u1eefng \u0111i\u1ec3m nh\u00ecn ti\u1ebfp theo<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5029 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-39.png\" alt=\"\" width=\"1200\" height=\"1048\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-39.png 1200w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-39-300x262.png 300w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-39-1024x894.png 1024w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-39-768x671.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u0110i\u1ec3m v\u00e0o ch\u00ednh c\u00f3 nhi\u1ec7m v\u1ee5 thu h\u00fat ch\u00fa \u00fd ban \u0111\u1ea7u. Sau \u0111\u00f3, \u0111i\u1ec3m th\u1ee9 c\u1ea5p cung c\u1ea5p ng\u1eef c\u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb, c\u00f2n \u0111i\u1ec3m tam c\u1ea5p th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i. C\u00e1c t\u00edn hi\u1ec7u nh\u01b0 m\u0169i t\u00ean, \u0111\u01b0\u1eddng n\u00e9t li\u00ean t\u1ee5c hay h\u01b0\u1edbng nh\u00ecn c\u1ee7a nh\u00e2n v\u1eadt trong \u1ea3nh c\u00f3 th\u1ec3 d\u1eabn m\u1eaft qua 3 \u0111i\u1ec3m n\u00e0y theo m\u1ed9t l\u1ed9 tr\u00ecnh t\u1ef1 nhi\u00ean.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 l\u00e0 hero section \u1edf khu v\u1ef1c tr\u00ean n\u1ebfp g\u1ea5p (above the fold) c\u1ee7a website. Khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Faraday, ti\u00eau \u0111\u1ec1 l\u1edbn th\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m v\u00e0o ch\u00ednh, c\u00f2n ti\u00eau \u0111\u1ec1 ph\u1ee5 (sub-headline) v\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec3m th\u1ee9 c\u1ea5p. N\u00fat CTA c\u00f3 m\u00e0u t\u01b0\u01a1ng ph\u1ea3n, \u0111\u01b0\u1ee3c bao quanh b\u1edfi kho\u1ea3ng tr\u1eafng \u0111\u1ee7 r\u1ed9ng, \u0111\u00f3ng vai tr\u00f2 \u0111i\u1ec3m tam c\u1ea5p.<\/p>\n<p>Nguy\u00ean t\u1eafc n\u00e0y c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u1edbi b\u1ea3ng gi\u00e1 SaaS, m\u1ed9t khu v\u1ef1c t\u01b0\u1edfng ch\u1eebng kh\u00f4ng li\u00ean quan \u0111\u1ebfn th\u1ecb gi\u00e1c. L\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 \u0111\u1ec3 c\u00e1c c\u1ed9t gi\u00e1 c\u00f3 c\u00f9ng k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc v\u00e0 ki\u1ec3u ch\u1eef, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i \u201ct\u00ea li\u1ec7t l\u1ef1a ch\u1ecdn\u201d.<\/p>\n<p>\u0110\u1ec3 kh\u1eafc ph\u1ee5c, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn g\u00f3i mong mu\u1ed1n, th\u01b0\u1eddng l\u00e0 g\u00f3i Pro, l\u00e0m \u0111i\u1ec3m v\u00e0o ch\u00ednh b\u1eb1ng c\u00e1ch t\u0103ng k\u00edch th\u01b0\u1edbc, th\u00eam vi\u1ec1n n\u1ed5i b\u1eadt v\u00e0 badge \u201c\u0110\u01b0\u1ee3c khuy\u00ean d\u00f9ng\u201d. Gi\u00e1 ti\u1ec1n tr\u1edf th\u00e0nh \u0111i\u1ec3m th\u1ee9 c\u1ea5p, c\u00f2n n\u00fat \u0111\u0103ng k\u00fd l\u00e0 \u0111i\u1ec3m tam c\u1ea5p.<\/p>\n<h3>\u0110\u1eb7t \u0111i\u1ec3m v\u00e0o \u1edf n\u01a1i ng\u01b0\u1eddi d\u00f9ng tr\u00f4ng \u0111\u1ee3i<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5030 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-40.png\" alt=\"\" width=\"944\" height=\"625\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-40.png 944w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-40-300x199.png 300w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-40-768x508.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/p>\n<p>\u0110\u1ed9 n\u1ed5i b\u1eadt th\u1ecb gi\u00e1c c\u1ea7n kh\u1edbp v\u1edbi k\u1ef3 v\u1ecdng nh\u1eadn th\u1ee9c s\u1eb5n c\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u1eb3ng h\u1ea1n ta quen th\u1ea5y logo \u1edf g\u00f3c tr\u00e1i v\u00e0 gi\u1ecf h\u00e0ng \u1edf g\u00f3c ph\u1ea3i tr\u00ean c\u00f9ng. M\u1ed9t n\u00fat CTA r\u1ea5t n\u1ed5i b\u1eadt nh\u01b0ng b\u1ecb gi\u1ea5u \u1edf ch\u00e2n trang v\u1eabn khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ed1i r\u1ed1i, b\u1edfi n\u00f3 n\u1eb1m ngo\u00e0i nh\u1eefng khu\u00f4n m\u1eabu h\u1ecd \u0111\u00e3 quen.<\/p>\n<h3>Ch\u00fa \u00fd c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc l\u01b0\u1edbt l\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc k\u1ef9<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5032 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-42.png\" alt=\"\" width=\"1376\" height=\"768\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-42.png 1376w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-42-300x167.png 300w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-42-1024x572.png 1024w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-42-768x429.png 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><\/p>\n<p>H\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u1ecdc l\u01b0\u1edbt \u0111\u1ec3 n\u1eafm \u00fd ch\u00ednh, trong khi s\u1ed1 c\u00f2n l\u1ea1i \u0111\u1ecdc k\u1ef9 t\u1eebng d\u00f2ng. V\u00ec v\u1eady, giao di\u1ec7n c\u1ea7n c\u00f3 ti\u00eau \u0111\u1ec1 ph\u1ee5, th\u1ebb callout v\u00e0 t\u1eeb kh\u00f3a in \u0111\u1eadm cho nh\u00f3m \u0111\u1ecdc l\u01b0\u1edbt, \u0111\u1ed3ng th\u1eddi gi\u1eef c\u1ea5u tr\u00fac \u0111o\u1ea1n v\u0103n r\u00f5 r\u00e0ng cho ng\u01b0\u1eddi \u0111\u1ecdc k\u1ef9.<\/p>\n<p>V\u1edbi n\u1ed9i dung d\u1ea1ng b\u00e0i vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng drop caps \u1edf \u0111\u1ea7u b\u00e0i, pull quotes \u1edf gi\u1eefa b\u00e0i hay h\u1ec7 th\u1ed1ng ti\u00eau \u0111\u1ec1 ph\u1ee5 in \u0111\u1eadm. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o c\u00e1c \u0111i\u1ec3m d\u1eebng m\u1eaft r\u1ea3i \u0111\u1ec1u tr\u00ean trang, gi\u00fap gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc l\u00e2u h\u01a1n khi h\u1ecd cu\u1ed9n xu\u1ed1ng.<\/p>\n<h2>Khi n\u00e0o \u0111i\u1ec3m v\u00e0o ph\u1ea3n t\u00e1c d\u1ee5ng?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5033 size-full aligncenter\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-43.png\" alt=\"\" width=\"1400\" height=\"995\" srcset=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-43.png 1400w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-43-300x213.png 300w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-43-1024x728.png 1024w, https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/09\/image-43-768x546.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>Kh\u00f4ng ph\u1ea3i c\u00e0ng th\u00eam nhi\u1ec1u y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt, giao di\u1ec7n c\u00e0ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t. C\u00f3 4 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd:<\/p>\n<p><strong>Xung \u0111\u1ed9t th\u1ecb gi\u00e1c:<\/strong> Khi n\u00fat \u201cMua ngay\u201d v\u00e0 \u201cD\u00f9ng th\u1eed\u201d c\u00f9ng \u0111\u1ecf r\u1ef1c, n\u1eb1m s\u00e1t nhau, ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y 2 y\u1ebfu t\u1ed1 c\u00f3 m\u1ee9c \u01b0u ti\u00ean t\u01b0\u01a1ng \u0111\u01b0\u01a1ng trong c\u00f9ng m\u1ed9t v\u00f9ng. \u00c1nh m\u1eaft b\u1ecb gi\u1eb1ng x\u00e9 khi\u1ebfn h\u1ecd c\u00f3 xu h\u01b0\u1edbng ho\u00e3n quy\u1ebft \u0111\u1ecbnh, thay v\u00ec ch\u1ecdn m\u1ed9t trong hai.<\/p>\n<p><strong>\u0110i\u1ec3m v\u00e0o gi\u1ea3:<\/strong> M\u1ed9t h\u00ecnh minh h\u1ecda s\u1eb7c s\u1ee1 hay banner chuy\u1ec3n \u0111\u1ed9ng c\u00f3 th\u1ec3 r\u1ea5t thu h\u00fat, nh\u01b0ng l\u1ea1i kh\u00f4ng ch\u1ee9a gi\u00e1 tr\u1ecb th\u00f4ng tin hay h\u00e0nh \u0111\u1ed9ng n\u00e0o. M\u1eaft ng\u01b0\u1eddi d\u00f9ng khi \u0111\u00f3 l\u00e3ng ph\u00ed \u0111i\u1ec3m d\u1eebng v\u00e0o ch\u00fang, c\u00f2n n\u1ed9i dung th\u1ef1c s\u1ef1 quan tr\u1ecdng b\u1ecb b\u1ecf qua.<\/p>\n<p><strong>L\u1ea1m d\u1ee5ng chuy\u1ec3n \u0111\u1ed9ng:<\/strong> Slider t\u1ef1 \u0111\u1ed9ng, pop-up nh\u1ea5p nh\u00e1y hay qu\u00e1 nhi\u1ec1u hi\u1ec7u \u1ee9ng khi cu\u1ed9n trang d\u1ec5 k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 t\u1ef1 nhi\u00ean c\u1ee7a n\u00e3o. Ng\u01b0\u1eddi d\u00f9ng xem c\u1ea3 khu v\u1ef1c \u0111\u00f3 l\u00e0 \u201cqu\u1ea3ng c\u00e1o r\u00e1c\u201d v\u00e0 ch\u1ee7 \u0111\u1ed9ng l\u1edd \u0111i.<\/p>\n<p><strong>\u0110i\u1ec3m d\u1eebng gi\u1ea3:<\/strong> \u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u1ed9t kh\u1ed1i \u1ea3nh l\u1edbn, ho\u1eb7c \u0111\u01b0\u1eddng k\u1ebb ngang v\u1edbi kho\u1ea3ng tr\u1eafng r\u1ed9ng, v\u00f4 t\u00ecnh t\u1ea1o c\u1ea3m gi\u00e1c trang \u0111\u00e3 k\u1ebft th\u00fac. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ng\u1eebng cu\u1ed9n, b\u1ecf l\u1ee1 to\u00e0n b\u1ed9 n\u1ed9i dung thuy\u1ebft ph\u1ee5c \u1edf b\u00ean d\u01b0\u1edbi.<\/p>\n<h2>B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m tra \u0111i\u1ec3m v\u00e0o b\u1eb1ng c\u00e1ch n\u00e0o?<\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 r\u00e0 so\u00e1t ngay giao di\u1ec7n c\u1ee7a m\u00ecnh b\u1eb1ng 6 c\u00e2u h\u1ecfi r\u00fat g\u1ecdn t\u1eeb khung \u0111\u00e1nh gi\u00e1 Faraday:<\/p>\n<ul>\n<li>Khi nheo m\u1eaft ho\u1eb7c l\u00e0m m\u1edd giao di\u1ec7n, b\u1ea1n c\u00f3 nh\u00ecn th\u1ea5y r\u00f5 nh\u1ea5t y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m \u0111i\u1ec3m v\u00e0o ch\u00ednh kh\u00f4ng?<\/li>\n<li>Khu v\u1ef1c tr\u00ean n\u1ebfp g\u1ea5p c\u00f3 tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng 2 y\u1ebfu t\u1ed1 c\u00f9ng tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd kh\u00f4ng?<\/li>\n<li>\u0110i\u1ec3m d\u1eebng m\u1eaft th\u1ee9 2 v\u00e0 th\u1ee9 3 c\u00f3 n\u1eb1m tr\u00ean m\u1ed9t l\u1ed9 tr\u00ecnh \u0111\u1ecdc t\u1ef1 nhi\u00ean, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1eb1ng t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng kh\u00f4ng?<\/li>\n<li>N\u00fat CTA c\u00f3 m\u00e0u t\u01b0\u01a1ng ph\u1ea3n ho\u00e0n to\u00e0n v\u1edbi t\u00f4ng m\u00e0u ch\u1ee7 \u0111\u1ea1o, v\u00e0 c\u00f3 \u0111\u1ee7 kho\u1ea3ng tr\u1eafng \u0111\u1ec3 t\u00e1ch bi\u1ec7t kh\u1ecfi n\u1ec1n kh\u00f4ng?<\/li>\n<li>C\u00e1c t\u1eeb kh\u00f3a mang gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 \u0111\u01b0\u1ee3c in \u0111\u1eadm ho\u1eb7c highlight, v\u00e0 c\u00e1c c\u1ea5p H1-H2-H3 c\u00f3 t\u1ef7 l\u1ec7 k\u00edch th\u01b0\u1edbc r\u00f5 r\u00e0ng kh\u00f4ng?<\/li>\n<li>Nh\u1eefng y\u1ebfu t\u1ed1 trang tr\u00ed d\u01b0 th\u1eeba \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ecf \u0111i, v\u00e0 c\u00e1c \u0111i\u1ec3m v\u00e0o c\u00f3 n\u1eb1m \u0111\u00fang n\u01a1i ng\u01b0\u1eddi d\u00f9ng m\u1eb7c \u0111\u1ecbnh k\u1ef3 v\u1ecdng kh\u00f4ng?<\/li>\n<\/ul>\n<p>N\u1ebfu m\u1ed9t trong 6 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u201ckh\u00f4ng\u201d, \u0111\u00f3 th\u01b0\u1eddng ch\u00ednh l\u00e0 n\u01a1i giao di\u1ec7n \u0111ang \u00e2m th\u1ea7m m\u1ea5t kh\u00e1ch, tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd k\u1ecbp \u0111\u1ecdc m\u1ed9t d\u00f2ng n\u1ed9i dung n\u00e0o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trang web c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao ch\u01b0a ch\u1eafc v\u00ec n\u1ed9i dung t\u1ec7. \u0110\u00f4i khi, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u tr\u01b0\u1edbc. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m website cho r\u1eb1ng kh\u00e1ch r\u1eddi \u0111i v\u00ec n\u1ed9i dung ch\u01b0a h\u1ea5p d\u1eabn, ho\u1eb7c thi\u1ebft k\u1ebf ch\u01b0a \u0111\u1eb9p. Nh\u01b0ng n\u00e3o b\u1ed9 ch\u1ec9 c\u1ea7n 50-200 mili gi\u00e2y \u0111\u1ec3 quy\u1ebft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[60],"class_list":["post-5022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-chu-y-va-thi-giac"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5022"}],"version-history":[{"count":4,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5022\/revisions"}],"predecessor-version":[{"id":5037,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/5022\/revisions\/5037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/5034"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}