{"id":4968,"date":"2026-09-10T02:16:48","date_gmt":"2026-09-10T02:16:48","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4968"},"modified":"2026-11-03T03:24:49","modified_gmt":"2026-11-03T03:24:49","slug":"visual-perception","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/visual-perception\/","title":{"rendered":"Ba giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c th\u1ecb gi\u00e1c (Visual Perception)"},"content":{"rendered":"

Tr\u01b0\u1edbc khi k\u1ecbp \u0111\u1ecdc n\u1ed9i dung, ch\u00fang ta \u0111\u00e3 tr\u1ea3i qua 3 giai \u0111o\u1ea1n x\u1eed l\u00fd h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u1edf l\u1ea1i trang.<\/p><\/blockquote>\n

B\u1ea1n \u0111\u00e3 t\u1eebng thay banner, \u0111\u1ed5i m\u00e0u s\u1eafc hay vi\u1ebft l\u1ea1i n\u1ed9i dung v\u00ec kh\u00e1ch c\u1ee9 v\u00e0o website c\u1ee7a m\u00ecnh r\u1ed3i r\u1eddi \u0111i? D\u00f9 qu\u1ea3ng c\u00e1o mang v\u1ec1 h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i th\u00e1ng, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn tho\u00e1t trang sau v\u00e0i gi\u00e2y, tr\u01b0\u1edbc khi nh\u00ecn \u0111\u1ebfn n\u00fat \u201cMua ngay\u201d.<\/p>\n

T\u00ecnh tr\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c website \u201c\u0111\u1eb9p\u201d hay \u201cch\u01b0a \u0111\u1eb9p\u201d, m\u00e0 li\u00ean quan \u0111\u1ebfn c\u00e1ch b\u1ed9 n\u00e3o x\u1eed l\u00fd h\u00ecnh \u1ea3nh. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh qua h\u00e0ng ch\u1ee5c ngh\u00ecn n\u0103m ti\u1ebfn h\u00f3a, di\u1ec5n ra ngo\u00e0i s\u1ef1 ki\u1ec3m so\u00e1t c\u00f3 \u00fd th\u1ee9c c\u1ee7a ch\u00fang ta.<\/p>\n

Theo c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 khoa h\u1ecdc th\u1ea7n kinh v\u00e0 t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c, qu\u00e1 tr\u00ecnh n\u00e0y \u0111i qua 3 giai \u0111o\u1ea1n n\u1ed1i ti\u1ebfp nhau: x\u00e1c \u0111\u1ecbnh \u0111\u1eb7c t\u00ednh, nh\u1eadn bi\u1ebft m\u1eabu h\u00ecnh v\u00e0 nh\u1eadn di\u1ec7n \u0111\u1ed1i t\u01b0\u1ee3ng. V\u1eady \u0111i\u1ec1u g\u00ec x\u1ea3y ra trong m\u1ed7i giai \u0111o\u1ea1n, khi\u1ebfn c\u00f3 nh\u1eefng website gi\u00fap b\u1ea1n bi\u1ebft ngay c\u1ea7n b\u1ea5m v\u00e0o \u0111\u00e2u, trong khi m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i g\u00e2y b\u1ed1i r\u1ed1i?<\/p>\n

\"Nhi\u1ec1u
Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn tho\u00e1t trang sau v\u00e0i gi\u00e2y, tr\u01b0\u1edbc c\u1ea3 khi nh\u00ecn \u0111\u1ebfn n\u00fat \u2018Mua ngay\u2019.<\/figcaption><\/figure>\n

M\u1eaft nh\u00ecn th\u1ea5y tr\u01b0\u1edbc khi n\u00e3o k\u1ecbp hi\u1ec3u<\/h2>\n

Khi nh\u00ecn v\u00e0o m\u00e0n h\u00ecnh, ch\u00fang ta th\u01b0\u1eddng c\u00f3 c\u1ea3m gi\u00e1c to\u00e0n b\u1ed9 h\u00ecnh \u1ea3nh \u0111\u1ec1u r\u00f5 n\u00e9t v\u00e0 \u0111\u1ea7y \u0111\u1ee7 m\u00e0u s\u1eafc. Tuy nhi\u00ean ch\u1ec9 m\u1ed9t v\u00f9ng r\u1ea5t nh\u1ecf \u1edf trung t\u00e2m v\u00f5ng m\u1ea1c, g\u1ecdi l\u00e0 fovea, x\u1eed l\u00fd h\u00ecnh \u1ea3nh r\u00f5 n\u00e9t. Ph\u1ea7n c\u00f2n l\u1ea1i thu\u1ed9c th\u1ecb gi\u00e1c ngo\u1ea1i vi, m\u1edd h\u01a1n nhi\u1ec1u so v\u1edbi c\u1ea3m nh\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ec3 b\u00f9 l\u1ea1i, m\u1eaft li\u00ean t\u1ee5c \u201cnh\u1ea3y\u201d qua c\u00e1c \u0111i\u1ec3m kh\u00e1c nhau b\u1eb1ng nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng c\u1ef1c ng\u1eafn (saccades). N\u00e3o b\u1ed9 s\u1ebd t\u1ef1 l\u1ea5p \u0111\u1ea7y ph\u1ea7n th\u00f4ng tin c\u00f2n thi\u1ebfu d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n v\u00e0 kinh nghi\u1ec7m c\u0169 c\u1ee7a ch\u00fang ta.<\/p>\n

T\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd c\u1ee7a h\u1ec7 th\u1ecb gi\u00e1c c\u0169ng nhanh h\u01a1n ta t\u01b0\u1edfng, khi t\u00edn hi\u1ec7u t\u1eeb m\u1eaft di chuy\u1ec3n nhanh g\u1ea5p kho\u1ea3ng 25 l\u1ea7n so v\u1edbi t\u00edn hi\u1ec7u t\u1eeb tai. N\u00e3o ch\u1ec9 m\u1ea5t t\u1eeb 13 \u0111\u1ebfn 50 mili gi\u00e2y<\/strong> \u0111\u1ec3 h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ea7u ti\u00ean v\u1ec1 m\u1ed9t h\u00ecnh \u1ea3nh, nhanh h\u01a1n c\u1ea3 m\u1ed9t c\u00e1i ch\u1edbp m\u1eaft.<\/p>\n

To\u00e0n b\u1ed9 t\u00edn hi\u1ec7u th\u1ecb gi\u00e1c \u0111\u1ec1u \u0111i qua h\u1ec7 vi\u1ec1n (limbic system), c\u00f2n g\u1ecdi l\u00e0 \u201cb\u1ed9 n\u00e3o c\u0169\u201d, tr\u01b0\u1edbc khi t\u1edbi v\u1ecf n\u00e3o. H\u1ec7 vi\u1ec1n ph\u1ea3n \u1ee9ng t\u1ef1 \u0111\u1ed9ng, c\u1ea3m t\u00ednh v\u00e0 g\u1ea7n nh\u01b0 b\u1ea3n n\u0103ng, trong khi v\u1ecf n\u00e3o l\u00e0 n\u01a1i x\u1eed l\u00fd logic, c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c h\u01a1n.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u201cc\u1ea3m\u201d \u0111\u01b0\u1ee3c trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi k\u1ecbp \u201cngh\u0129\u201d v\u1ec1 n\u1ed9i dung hay quy\u1ebft \u0111\u1ecbnh b\u1ea5m v\u00e0o m\u1ed9t n\u00fat n\u00e0o \u0111\u00f3.<\/p><\/blockquote>\n

3 Giai \u0111o\u1ea1n n\u00e3o b\u1ed9 x\u1eed l\u00fd h\u00ecnh \u1ea3nh<\/h2>\n

X\u00e1c \u0111\u1ecbnh \u0111\u1eb7c t\u00ednh<\/h3>\n

Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean v\u00e0 nhanh nh\u1ea5t di\u1ec5n ra \u1edf m\u1ee9c ti\u1ec1n ch\u00fa \u00fd (pre-attentive)<\/strong> – khi ch\u00fang ta ch\u01b0a k\u1ecbp t\u1eadp trung m\u1ed9t c\u00e1ch c\u00f3 \u00fd th\u1ee9c, trong ch\u01b0a \u0111\u1ea7y 200 ms, th\u1eadm ch\u00ed ch\u1ec9 50 ms. N\u00e3o ch\u01b0a \u0111\u1ecdc hi\u1ec3u n\u1ed9i dung m\u00e0 m\u1edbi qu\u00e9t nh\u1eefng \u0111\u1eb7c t\u00ednh nh\u01b0 m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc, h\u00ecnh d\u1ea1ng, \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 chuy\u1ec3n \u0111\u1ed9ng.<\/p>\n

C\u01a1 ch\u1ebf \u0111\u1ee9ng sau qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 hi\u1ec7u \u1ee9ng b\u1eadt l\u00ean (pop-out effect)<\/strong>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng Von Restorff<\/a>. V\u1ed1n ti\u1ebfn h\u00f3a \u0111\u1ec3 ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng nh\u1eb1m sinh t\u1ed3n, n\u00e3o s\u1ebd ch\u00fa \u00fd ngay khi m\u1ed9t ch\u1ea5m kh\u00e1c m\u00e0u \u201cb\u1eadt\u201d l\u00ean gi\u1eefa nh\u1eefng ch\u1ea5m gi\u1ed1ng nhau. Qu\u00e1 tr\u00ecnh n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ed1n c\u00f4ng s\u1ee9c, trong khi nh\u1eefng g\u00ec h\u00f2a l\u1eabn v\u00e0o xung quanh g\u1ea7n nh\u01b0 tr\u1edf n\u00ean v\u00f4 h\u00ecnh.<\/p>\n

\"M\u1ed9t
S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u00e0u s\u1eafc t\u1ea1o \u0111i\u1ec3m n\u1ed5i b\u1eadt trong m\u1ed9t nh\u00f3m ph\u1ea7n t\u1eed gi\u1ed1ng nhau.<\/figcaption><\/figure>\n

M\u1ed9t v\u00ed d\u1ee5 th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 x\u1eed l\u00fd ti\u1ec1n ch\u00fa \u00fd l\u00e0 n\u00fat Upgrade c\u1ee7a LinkedIn. N\u00fat n\u00e0y c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn, m\u00e0u xanh d\u01b0\u01a1ng n\u1ed5i b\u1eadt v\u00e0 khung vi\u1ec1n r\u00f5 r\u00e0ng. Trong khi \u0111\u00f3, l\u1ef1a ch\u1ecdn Downgrade ch\u1ec9 l\u00e0 d\u00f2ng ch\u1eef nh\u1ecf, nh\u1ea1t m\u00e0u n\u1eb1m trong danh s\u00e1ch, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u00ecm th\u1ea5y.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng g\u1ea7n nh\u01b0 th\u1ea5y ngay n\u00fat Upgrade. V\u1edbi n\u00fat CTA ch\u00ednh tr\u00ean website c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n m\u1ed9t n\u00fat m\u00e0u cam, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u \u0111\u1eb7c t\u00ednh \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat ch\u00fa \u00fd: m\u00e0u t\u01b0\u01a1ng ph\u1ea3n m\u1ea1nh v\u1edbi n\u1ec1n, k\u00edch th\u01b0\u1edbc l\u1edbn h\u01a1n c\u00e1c ph\u1ea7n t\u1eed xung quanh v\u00e0 khung vi\u1ec1n r\u00f5 r\u00e0ng.<\/p>\n

\"\"<\/p>\n

B\u00ean c\u1ea1nh n\u00fat b\u1ea5m, ch\u00eanh l\u1ec7ch c\u1ee1 ch\u1eef v\u00e0 \u0111\u1ed9 \u0111\u1eadm c\u0169ng t\u1ea1o n\u00ean ph\u00e2n c\u1ea5p th\u1ecb gi\u00e1c (visual hierarchy). \u0110i\u1ec1u n\u00e0y gi\u00fap m\u1eaft t\u1ef1 h\u01b0\u1edbng \u0111\u1ebfn th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ec9 d\u1eabn. C\u00e1c nh\u00e3n \u201cB\u00e1n ch\u1ea1y nh\u1ea5t\u201d hay nh\u00e3n gi\u1ea3m gi\u00e1 m\u00e0u \u0111\u1ecf c\u0169ng t\u1ea1o \u0111i\u1ec3m ng\u1eaft th\u1ecb gi\u00e1c khi kh\u00e1ch cu\u1ed9n qua nhi\u1ec1u s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau.<\/p>\n

Tuy nhi\u00ean pop-out c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng n\u1ebfu qu\u00e1 nhi\u1ec1u ph\u1ea7n t\u1eed c\u00f9ng mu\u1ed1n \u201cn\u1ed5i b\u1eadt\u201d. Khi trang c\u00f3 nhi\u1ec1u m\u00e0u ch\u00f3i v\u00e0 hi\u1ec7u \u1ee9ng nh\u1ea5p nh\u00e1y, ch\u00fang s\u1ebd tri\u1ec7t ti\u00eau s\u1ef1 n\u1ed5i b\u1eadt c\u1ee7a nhau. N\u00e3o c\u00f3 xu h\u01b0\u1edbng ph\u1edbt l\u1edd t\u1ea5t c\u1ea3, d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng b\u1ecf qua banner (banner blindness).<\/p>\n

M\u1ed9t banner \u0111\u1ed9ng \u0111\u1eb7t sai v\u1ecb tr\u00ed c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat h\u1ebft s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem, khi\u1ebfn h\u1ecd b\u1ecf qua form \u0111\u0103ng k\u00fd ho\u1eb7c ph\u1ea7n tr\u00ecnh b\u00e0y gi\u00e1 tr\u1ecb ch\u00ednh m\u00e0 b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u.<\/p>\n

Nh\u1eadn bi\u1ebft m\u1eabu h\u00ecnh<\/h3>\n

C\u00f3 m\u1ed9t th\u00ed nghi\u1ec7m minh h\u1ecda c\u00e1ch n\u00e3o nh\u00ecn ra h\u00ecnh m\u1ed9t con b\u00f2 t\u1eeb b\u1ee9c \u1ea3nh g\u1ed3m nh\u1eefng \u0111\u1ed1m \u0111en tr\u1eafng l\u1ed9n x\u1ed9n. Ban \u0111\u1ea7u, ng\u01b0\u1eddi xem ch\u1ec9 th\u1ea5y c\u00e1c m\u1ea3ng h\u00ecnh h\u1ed7n lo\u1ea1n. Nh\u01b0ng khi b\u1ea1n nh\u1eadn ra con b\u00f2, n\u00e3o ghi nh\u1edb m\u1eabu h\u00ecnh \u1ea5y v\u0129nh vi\u1ec5n. T\u1eeb \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 nh\u00ecn b\u1ee9c \u1ea3nh m\u00e0 kh\u00f4ng th\u1ea5y n\u00f3 n\u1eefa, d\u00f9 c\u1ed1 t\u00ecnh qu\u00ean \u0111i.<\/p>\n

\"Cow
B\u1ea1n c\u00f3 nh\u00ecn th\u1ea5y ch\u00fa b\u00f2 trong \u1ea3nh kh\u00f4ng?<\/figcaption><\/figure>\n

\u0110\u00e2y l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a nh\u1eadn bi\u1ebft m\u1eabu h\u00ecnh (pattern recognition)<\/strong>, giai \u0111o\u1ea1n di\u1ec5n ra sau khi n\u00e3o thu nh\u1eadn c\u00e1c \u0111\u1eb7c t\u00ednh ri\u00eang l\u1ebb. L\u00fac n\u00e0y, nh\u1eefng m\u1ea3nh th\u00f4ng tin \u0111\u01b0\u1ee3c gom nh\u00f3m v\u00e0 li\u00ean k\u1ebft th\u00e0nh c\u1ea5u tr\u00fac c\u00f3 ngh\u0129a. M\u1ed9t khi \u0111\u00e3 \u201cch\u1ed1t\u201d m\u1ed9t c\u00e1ch di\u1ec5n gi\u1ea3i, n\u00e3o c\u00f3 xu h\u01b0\u1edbng b\u00e1m l\u1ea5y c\u00e1ch nh\u00ecn \u0111\u00f3.<\/p>\n

Qu\u00e1 tr\u00ecnh n\u00e0y ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a c\u00e1c nguy\u00ean l\u00fd t\u00e2m l\u00fd h\u1ecdc Gestalt, do c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc ng\u01b0\u1eddi \u0110\u1ee9c ph\u00e1t tri\u1ec3n t\u1eeb \u0111\u1ea7u th\u1ebf k\u1ef7 20. Theo \u0111\u00f3, c\u00e1i to\u00e0n th\u1ec3 kh\u00e1c v\u00e0 l\u1edbn h\u01a1n t\u1ed5ng s\u1ed1 c\u00e1c ph\u1ea7n c\u1ea5u th\u00e0nh. N\u00e3o lu\u00f4n c\u1ed1 nh\u00ecn ra b\u1ee9c tranh t\u1ed5ng th\u1ec3 tr\u01b0\u1edbc khi ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf.<\/p>\n

\"Cow
Gi\u1edd th\u00ec b\u1ea1n \u0111\u00e3 th\u1ea5y r\u1ed3i ch\u1ee9 =))<\/figcaption><\/figure>\n

M\u1ed9t s\u1ed1 nguy\u00ean l\u00fd Gestalt c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp th\u00f4ng tin tr\u00ean website:<\/p>\n

    \n
  • Ti\u1ec7m c\u1eadn (proximity):<\/strong> Nh\u1eefng ph\u1ea7n t\u1eed \u1edf g\u1ea7n nhau \u0111\u01b0\u1ee3c n\u00e3o hi\u1ec3u l\u00e0 c\u00f3 li\u00ean quan. V\u00ec v\u1eady trong form \u0111\u0103ng k\u00fd, kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e3n v\u00e0 \u00f4 nh\u1eadp li\u1ec7u c\u1ea7n nh\u1ecf h\u01a1n kho\u1ea3ng c\u00e1ch t\u1edbi tr\u01b0\u1eddng ti\u1ebfp theo. N\u1ebfu \u0111\u1eb7t ch\u00fang qu\u00e1 xa nhau, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea7m nh\u00e3n n\u00e0y thu\u1ed9c v\u1ec1 \u00f4 kh\u00e1c.<\/li>\n
  • \u0110\u1ed3ng d\u1ea1ng (similarity):<\/strong> Nh\u1eefng ph\u1ea7n t\u1eed tr\u00f4ng gi\u1ed1ng nhau th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00f3 c\u00f9ng ch\u1ee9c n\u0103ng. \u0110i\u1ec1u n\u00e0y l\u00fd gi\u1ea3i v\u00ec sao c\u00e1c li\u00ean k\u1ebft trong b\u00e0i vi\u1ebft n\u00ean gi\u1eef c\u00f9ng m\u00e0u s\u1eafc v\u00e0 ki\u1ec3u g\u1ea1ch ch\u00e2n, c\u00f2n c\u00e1c n\u00fat CTA c\u00f9ng c\u1ea5p \u0111\u1ed9 c\u1ea7n c\u00f3 \u0111\u1ecbnh d\u1ea1ng th\u1ed1ng nh\u1ea5t tr\u00ean c\u1ea3 trang.<\/li>\n
  • Kh\u00e9p k\u00edn (closure):<\/strong> N\u00e3o t\u1ef1 l\u1ea5p \u0111\u1ea7y ph\u1ea7n h\u00ecnh \u1ea3nh c\u00f2n thi\u1ebfu \u0111\u1ec3 nh\u1eadn ra m\u1ed9t h\u00ecnh th\u1ec3 tr\u1ecdn v\u1eb9n. C\u00e1c carousel s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u1ec3 l\u1ed9 20-30% m\u00e9p c\u1ee7a th\u1ebb ti\u1ebfp theo c\u0169ng v\u00ec \u0111\u1eb7c t\u00ednh n\u00e0y. Ph\u1ea7n h\u00ecnh ch\u01b0a \u0111\u1ea7y \u0111\u1ee7 gi\u00fap b\u1ea1n nh\u1eadn ra danh s\u00e1ch c\u00f2n ti\u1ebfp, t\u1eeb \u0111\u00f3 mu\u1ed1n vu\u1ed1t sang xem.<\/li>\n
  • Li\u00ean t\u1ee5c (continuity):<\/strong> M\u1eaft th\u00edch di chuy\u1ec3n theo \u0111\u01b0\u1eddng th\u1eb3ng ho\u1eb7c \u0111\u01b0\u1eddng cong m\u01b0\u1ee3t m\u00e0 h\u01a1n l\u00e0 b\u1ecb ng\u1eaft qu\u00e3ng. C\u0103n l\u1ec1 tr\u00e1i \u0111\u1ed3ng nh\u1ea5t gi\u00fap ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt xu\u1ed1ng d\u1ec5 d\u00e0ng, trong khi thanh ti\u1ebfn tr\u00ecnh nhi\u1ec1u b\u01b0\u1edbc d\u1eabn d\u1eaft h\u1ecd qua quy tr\u00ecnh thanh to\u00e1n.<\/li>\n
  • H\u00ecnh – n\u1ec1n (figure-ground):<\/strong> M\u1eaft lu\u00f4n t\u00e1ch ph\u1ea7n ti\u1ec1n c\u1ea3nh c\u1ea7n ch\u00fa \u00fd kh\u1ecfi n\u1ec1n ph\u00eda sau. Khi m\u1edf pop-up, vi\u1ec7c l\u00e0m m\u1edd ho\u1eb7c t\u1ed1i ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang gi\u00fap ng\u01b0\u1eddi xem t\u1eadp trung v\u00e0o n\u1ed9i dung \u0111ang hi\u1ec7n l\u00ean.<\/li>\n
  • \u0110\u01a1n gi\u1ea3n (Pr\u00e4gnanz):<\/strong> Tr\u01b0\u1edbc m\u1ed9t h\u00ecnh \u1ea3nh ph\u1ee9c t\u1ea1p, n\u00e3o c\u00f3 xu h\u01b0\u1edbng di\u1ec5n gi\u1ea3i theo c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e2n \u0111\u1ed1i nh\u1ea5t c\u00f3 th\u1ec3. V\u00ec v\u1eady b\u1ed1 c\u1ee5c theo l\u01b0\u1edbi (grid) ng\u0103n n\u1eafp th\u01b0\u1eddng d\u1ec5 nh\u00ecn h\u01a1n b\u1ed1 c\u1ee5c l\u1ed9n x\u1ed9n, d\u00f9 c\u1ea3 hai ch\u1ee9a c\u00f9ng l\u01b0\u1ee3ng th\u00f4ng tin.<\/li>\n<\/ul>\n
    \"C\u00e1c
    Minh h\u1ecda nguy\u00ean l\u00fd ti\u1ec7m c\u1eadn: c\u00e1c ph\u1ea7n t\u1eed \u1edf g\u1ea7n nhau t\u1ea1o th\u00e0nh nh\u00f3m.<\/figcaption><\/figure>\n

    Vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c ph\u1ea7n t\u1eed c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nh\u1ea7m r\u1eb1ng trang \u0111\u00e3 k\u1ebft th\u00fac. M\u1ed9t \u0111\u01b0\u1eddng k\u1ebb \u0111\u1eadm, kh\u1ed1i m\u00e0u n\u1ec1n ho\u1eb7c kho\u1ea3ng tr\u1eafng qu\u00e1 l\u1edbn c\u1eaft ngang trang \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o ra \u201c\u0111i\u1ec3m d\u1eebng gi\u1ea3\u201d (false bottoms)<\/strong>. H\u1ec7 qu\u1ea3 l\u00e0 h\u1ecd ng\u1eebng cu\u1ed9n, d\u00f9 ph\u00eda d\u01b0\u1edbi v\u1eabn c\u00f2n n\u1ed9i dung quan tr\u1ecdng.<\/p>\n

    Nh\u1eadn di\u1ec7n \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n

    M\u1ed9t h\u00ecnh ch\u1eef nh\u1eadt c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng k\u00ednh l\u00fap s\u1ebd \u0111\u01b0\u1ee3c ch\u00fang ta nh\u1eadn ra l\u00e0 \u201c\u00f4 t\u00ecm ki\u1ebfm\u201d. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, n\u00e3o \u0111\u1ed1i chi\u1ebfu m\u1eabu h\u00ecnh v\u1eeba nh\u00ecn th\u1ea5y v\u1edbi tr\u00ed nh\u1edb d\u00e0i h\u1ea1n, kinh nghi\u1ec7m s\u1ed1ng v\u00e0 nh\u1eefng khung kh\u00e1i ni\u1ec7m c\u00f3 s\u1eb5n, c\u00f2n g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh t\u00e2m l\u00fd (mental models)<\/strong>.<\/p>\n

    \u1ede giai \u0111o\u1ea1n cu\u1ed1i v\u00e0 ch\u1eadm nh\u1ea5t n\u00e0y, n\u00e3o g\u00e1n \u00fd ngh\u0129a, c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb cho nh\u1eefng g\u00ec m\u1eaft v\u1eeba nh\u00ecn th\u1ea5y – qu\u00e1 tr\u00ecnh c\u00f2n g\u1ecdi l\u00e0 x\u1eed l\u00fd t\u1eeb tr\u00ean xu\u1ed1ng (top-down processing). \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft m\u1ed9t h\u00ecnh tr\u00ean m\u00e0n h\u00ecnh d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec, thay v\u00ec ch\u1ec9 th\u1ea5y h\u00ecnh d\u1ea1ng c\u1ee7a n\u00f3.<\/p>\n

    Khi giao di\u1ec7n kh\u1edbp v\u1edbi m\u00f4 h\u00ecnh t\u00e2m l\u00fd c\u00f3 s\u1eb5n (schema matching), ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn ra v\u00e0 thao t\u00e1c ngay, g\u1ea7n nh\u01b0 kh\u00f4ng c\u1ea7n suy ngh\u0129. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng g\u00ec \u0111i ng\u01b0\u1ee3c th\u00f3i quen s\u1ebd t\u1ea1o ra ma s\u00e1t nh\u1eadn th\u1ee9c. H\u1ecd ph\u1ea3i d\u1eebng l\u1ea1i, huy \u0111\u1ed9ng t\u01b0 duy c\u00f3 \u00fd th\u1ee9c \u0111\u1ec3 ph\u00e2n t\u00edch, v\u00e0 c\u00f3 th\u1ec3 r\u1eddi \u0111i trong l\u00fac n\u00e0y.<\/p>\n

    C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c tr\u00ean to\u00e0n c\u1ea7u nh\u01b0 k\u00ednh l\u00fap cho t\u00ecm ki\u1ebfm, gi\u1ecf h\u00e0ng cho mua s\u1eafm hay b\u00e1nh r\u0103ng cho c\u00e0i \u0111\u1eb7t gi\u00fap h\u1ea1n ch\u1ebf tr\u1edf ng\u1ea1i tr\u00ean. M\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u201c\u0111\u1ed9c l\u1ea1\u201d c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111o\u00e1n \u00fd ngh\u0129a, trong khi m\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 gi\u00fap h\u1ecd nh\u1eadn ra ngay ch\u1ee9c n\u0103ng.<\/p>\n

    \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Amazon hay Shopee gi\u1eef nguy\u00ean v\u1ecb tr\u00ed v\u00e0 h\u00ecnh d\u1ea1ng c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng gi\u1ecf h\u00e0ng, n\u00fat \u201cMua ngay\u201d. S\u1ef1 quen thu\u1ed9c gi\u00fap kh\u00e1ch h\u00e0ng thao t\u00e1c mua s\u1eafm tr\u01a1n tru, kh\u00f4ng c\u1ea7n d\u1eebng l\u1ea1i \u0111o\u00e1n xem ph\u1ea3i b\u1ea5m v\u00e0o \u0111\u00e2u.<\/p>\n

    \"\"<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, n\u00e3o b\u1ed9 c\u00f3 m\u1ed9t v\u00f9ng chuy\u00ean nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t (fusiform face area, FFA) – n\u01a1i ho\u1ea1t \u0111\u1ed9ng t\u00e1ch bi\u1ec7t ho\u00e0n to\u00e0n v\u1edbi c\u01a1 ch\u1ebf nh\u1eadn di\u1ec7n v\u1eadt th\u1ec3 v\u00f4 tri. V\u00f9ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1eeb nh\u1eefng gi\u1edd \u0111\u1ea7u ti\u00ean sau khi ch\u00e0o \u0111\u1eddi, khi\u1ebfn ch\u00fang ta c\u00f3 b\u1ea3n n\u0103ng v\u00f4 th\u1ee9c d\u00f5i theo \u00e1nh m\u1eaft c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

    Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng \u0111\u1ecbnh h\u01b0\u1edbng \u00e1nh m\u1eaft (gaze cueing), khi ng\u01b0\u1eddi xem v\u00f4 th\u1ee9c nh\u00ecn theo h\u01b0\u1edbng m\u1eaft c\u1ee7a nh\u00e2n v\u1eadt do FFA x\u1eed l\u00fd khu\u00f4n m\u1eb7t r\u1ea5t m\u1ea1nh. V\u00ec v\u1eady khi d\u00f9ng h\u00ecnh ng\u01b0\u1eddi tr\u00ean website, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 \u00e1nh m\u1eaft ho\u1eb7c g\u01b0\u01a1ng m\u1eb7t c\u1ee7a h\u1ecd h\u01b0\u1edbng v\u1ec1 CTA hay form \u0111\u0103ng k\u00fd.<\/p>\n

    \"\"<\/p>\n

    B\u1ed1 c\u1ee5c c\u0169ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen \u0111\u1ecdc d\u1ea1ng ch\u1eef F ho\u1eb7c ch\u1eef Z c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t n\u00ean n\u1eb1m \u1edf c\u00e1c v\u00f9ng m\u1eaft th\u01b0\u1eddng qu\u00e9t qua theo ph\u1ea3n x\u1ea1, nh\u01b0 g\u00f3c tr\u00ean b\u00ean tr\u00e1i v\u00e0 thanh ngang tr\u00ean c\u00f9ng.<\/p>\n

    Tuy nhi\u00ean, vi\u1ec7c thay \u0111\u1ed5i giao di\u1ec7n c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 nh\u1eefng th\u00f3i quen \u0111\u00e3 h\u00ecnh th\u00e0nh. T\u1eebng c\u00f3 tr\u01b0\u1eddng h\u1ee3p t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m t\u1edbi 20%<\/strong> v\u00ec m\u1ed9t b\u1ea3n redesign l\u00e0m m\u1ea5t m\u00f4 h\u00ecnh t\u00e2m l\u00fd c\u0169 c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady v\u1edbi website \u0111\u00e3 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u1ed5n \u0111\u1ecbnh, thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t to\u00e0n b\u1ed9 v\u1ecb tr\u00ed \u0111i\u1ec1u h\u01b0\u1edbng hay bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c c\u00f3 th\u1ec3 l\u00e0 quy\u1ebft \u0111\u1ecbnh r\u1ee7i ro.<\/p>\n

    \u1ea2nh stock g\u01b0\u1ee3ng g\u1ea1o, mang t\u00ednh qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u c\u0169ng c\u00f3 th\u1ec3 b\u1ecb n\u00e3o x\u1ebfp v\u00e0o nh\u00f3m \u201cr\u00e1c th\u1ecb gi\u00e1c\u201d. Nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y d\u1ec5 b\u1ecb l\u1ecdc b\u1ecf ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u, tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng k\u1ecbp \u0111i \u0111\u1ebfn b\u01b0\u1edbc nh\u1eadn di\u1ec7n \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

    \"\u1ea2nh
    \u1ea2nh Stock g\u01b0\u1ee3ng g\u1ea1o d\u1ec5 l\u00e0m ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn kh\u00f4ng t\u1ed1t<\/figcaption><\/figure>\n

    3 Giai \u0111o\u1ea1n kh\u00e1c nhau \u1edf \u0111\u00e2u?<\/h2>\n

    C\u1ea3 3 giai \u0111o\u1ea1n \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i website, nh\u01b0ng m\u1ed7i giai \u0111o\u1ea1n x\u1eed l\u00fd m\u1ed9t ph\u1ea7n th\u00f4ng tin kh\u00e1c nhau. V\u1edbi CRO, s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u1ea7n thu h\u00fat ch\u00fa \u00fd, s\u1eafp x\u1ebfp l\u1ea1i b\u1ed1 c\u1ee5c hay t\u1ea1o s\u1ef1 quen thu\u1ed9c cho thao t\u00e1c.<\/p>\n\n\n\n\n\n\n\n\n\n
    Ti\u00eau ch\u00ed<\/th>\nX\u00e1c \u0111\u1ecbnh \u0111\u1eb7c t\u00ednh<\/th>\nNh\u1eadn bi\u1ebft m\u1eabu h\u00ecnh<\/th>\nNh\u1eadn di\u1ec7n \u0111\u1ed1i t\u01b0\u1ee3ng<\/th>\n<\/tr>\n<\/thead>\n
    M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c<\/td>\nT\u1ef1 \u0111\u1ed9ng, v\u00f4 th\u1ee9c<\/td>\nB\u00e1n t\u1ef1 \u0111\u1ed9ng, ph\u00e2n t\u00edch c\u1ea5u tr\u00fac<\/td>\nC\u00f3 \u00fd th\u1ee9c, g\u00e1n \u00fd ngh\u0129a<\/td>\n<\/tr>\n
    Th\u1eddi gian x\u1eed l\u00fd<\/td>\nD\u01b0\u1edbi 50-200 ms<\/td>\nKho\u1ea3ng 200-500 ms<\/td>\nTr\u00ean 500 ms<\/td>\n<\/tr>\n
    Nguy\u00ean l\u00fd chi ph\u1ed1i<\/td>\nPop-out effect<\/td>\nC\u00e1c quy lu\u1eadt Gestalt<\/td>\nMental models, schema, gaze cueing<\/td>\n<\/tr>\n
    M\u1ee5c ti\u00eau v\u1edbi CRO<\/td>\nG\u00e2y ch\u00fa \u00fd t\u1ee9c th\u00ec<\/td>\nT\u1ea1o tr\u1eadt t\u1ef1 th\u1ecb gi\u00e1c, gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c<\/td>\nD\u1eabn d\u1eaft thao t\u00e1c, t\u1ea1o s\u1ef1 quen thu\u1ed9c<\/td>\n<\/tr>\n
    V\u00ed d\u1ee5 tr\u00ean giao di\u1ec7n<\/td>\nCTA n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n tr\u01a1n<\/td>\nNh\u00f3m c\u00e1c tr\u01b0\u1eddng li\u00ean quan v\u00e0o m\u1ed9t card<\/td>\nBi\u1ec3u t\u01b0\u1ee3ng gi\u1ecf h\u00e0ng d\u1eabn t\u1edbi trang thanh to\u00e1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    C\u1ea3 3 giai \u0111o\u1ea1n di\u1ec5n ra trong ch\u01b0a \u0111\u1ea7y m\u1ed9t gi\u00e2y<\/strong>, nh\u01b0ng quy\u1ebft \u0111\u1ecbnh ph\u1ea7n l\u1edbn vi\u1ec7c kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i hay r\u1eddi \u0111i. V\u00ec v\u1eady, website ch\u1ec9 c\u00f3 v\u00e0i tr\u0103m mili gi\u00e2y \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c xem, tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i thuy\u1ebft ph\u1ee5c h\u1ecd b\u1eb1ng n\u1ed9i dung.<\/p>\n

    L\u00e0m g\u00ec \u0111\u1ec3 website d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n?<\/h2>\n

    \u0110\u1ec3 bi\u1ebft giao di\u1ec7n c\u1ee7a m\u00ecnh \u0111ang g\u00e2y tr\u1edf ng\u1ea1i \u1edf \u0111\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra theo 4 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y, \u0111i theo tr\u00ecnh t\u1ef1 n\u00e3o x\u1eed l\u00fd th\u00f4ng tin t\u1eeb nh\u00ecn th\u1ea5y \u0111i\u1ec3m n\u1ed5i b\u1eadt, hi\u1ec3u b\u1ed1 c\u1ee5c \u0111\u1ebfn nh\u1eadn ra ch\u1ee9c n\u0103ng:<\/p>\n

    Th\u1eed nghi\u1ec7m 5 gi\u00e2y<\/h3>\n

    Cho m\u1ed9t ng\u01b0\u1eddi ch\u01b0a t\u1eebng xem website nh\u00ecn giao di\u1ec7n trong \u0111\u00fang 5 gi\u00e2y r\u1ed3i t\u1eaft \u0111i. Sau \u0111\u00f3, h\u1ecfi h\u1ecd trang n\u00e0y b\u00e1n g\u00ec v\u00e0 n\u00fat quan tr\u1ecdng nh\u1ea5t n\u1eb1m \u1edf \u0111\u00e2u. N\u1ebfu kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c, c\u1ea3 giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1eb7c t\u00ednh v\u00e0 nh\u1eadn bi\u1ebft m\u1eabu h\u00ecnh \u0111\u1ec1u \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1.<\/p>\n

    Ki\u1ec3m tra kh\u1ea3 n\u0103ng thu h\u00fat ch\u00fa \u00fd<\/h3>\n

    B\u1ea1n c\u00f3 th\u1ec3 nheo m\u1eaft ho\u1eb7c l\u00e0m m\u1edd \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh website \u0111\u1ec3 ki\u1ec3m tra ti\u1ec1n ch\u00fa \u00fd. L\u00fac n\u00e0y, h\u00e3y xem CTA ch\u00ednh c\u00f3 c\u00f2n l\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt duy nh\u1ea5t, hay ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhi\u1ec1u m\u00e0u s\u1eafc ch\u00f3i m\u1eaft kh\u00e1c tr\u00ean trang.<\/p>\n

    Xem l\u1ea1i c\u00e1ch nh\u00f3m th\u00f4ng tin<\/h3>\n

    Ki\u1ec3m tra kho\u1ea3ng tr\u1eafng gi\u1eefa c\u00e1c ph\u1ea7n t\u1eed \u0111\u1ec3 bi\u1ebft ch\u00fang \u0111\u00e3 tu\u00e2n theo nguy\u00ean l\u00fd ti\u1ec7m c\u1eadn ch\u01b0a. B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n ch\u00fa \u00fd nh\u1eefng \u0111\u01b0\u1eddng k\u1ebb ho\u1eb7c kh\u1ed1i m\u00e0u v\u00f4 t\u00ecnh t\u1ea1o ra \u0111i\u1ec3m d\u1eebng gi\u1ea3, khi\u1ebfn ng\u01b0\u1eddi xem t\u01b0\u1edfng r\u1eb1ng trang kh\u00f4ng c\u00f2n n\u1ed9i dung ph\u00eda d\u01b0\u1edbi.<\/p>\n

    \u0110\u1ed1i chi\u1ebfu v\u1edbi th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

    R\u00e0 l\u1ea1i to\u00e0n b\u1ed9 bi\u1ec3u t\u01b0\u1ee3ng, v\u1ecb tr\u00ed \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 lu\u1ed3ng thao t\u00e1c tr\u00ean website. Ch\u00fang c\u00f3 \u0111i theo nh\u1eefng chu\u1ea9n m\u1ef1c quen thu\u1ed9c, hay \u0111ang khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i d\u1eebng l\u1ea1i \u0111o\u00e1n xem t\u1eebng ph\u1ea7n d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/p>\n

    \"Giao
    H\u00ecnh minh h\u1ecda cho th\u1ea5y c\u00e1ch d\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c \u0111\u1ec3 g\u1ee3i \u00fd ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm.<\/figcaption><\/figure>\n

    Kh\u00f4ng c\u00f3 website n\u00e0o ho\u00e0n h\u1ea3o \u1edf c\u1ea3 3 giai \u0111o\u1ea1n ngay t\u1eeb \u0111\u1ea7u. Ngay c\u1ea3 nh\u1eefng trang l\u1edbn c\u0169ng li\u00ean t\u1ee5c A\/B test \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh giao di\u1ec7n. Khi hi\u1ec3u c\u00e1ch n\u00e3o \u0111ang \u0111\u1ecdc trang c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd bi\u1ebft c\u1ea7n s\u1eeda \u1edf \u0111\u00e2u tr\u01b0\u1edbc. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 CTA m\u1edd nh\u1ea1t, b\u1ed1 c\u1ee5c r\u1ed1i m\u1eaft hay bi\u1ec3u t\u01b0\u1ee3ng l\u1ea1 khi\u1ebfn kh\u00e1ch r\u1eddi \u0111i tr\u01b0\u1edbc khi k\u1ecbp hi\u1ec3u trang.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Tr\u01b0\u1edbc khi k\u1ecbp \u0111\u1ecdc n\u1ed9i dung, ch\u00fang ta \u0111\u00e3 tr\u1ea3i qua 3 giai \u0111o\u1ea1n x\u1eed l\u00fd h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u1edf l\u1ea1i trang. B\u1ea1n \u0111\u00e3 t\u1eebng thay banner, \u0111\u1ed5i m\u00e0u s\u1eafc hay vi\u1ebft l\u1ea1i n\u1ed9i dung v\u00ec kh\u00e1ch c\u1ee9 v\u00e0o website c\u1ee7a m\u00ecnh r\u1ed3i r\u1eddi \u0111i? D\u00f9 qu\u1ea3ng c\u00e1o mang […]<\/p>\n","protected":false},"author":1,"featured_media":4969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[60],"class_list":["post-4968","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-chu-y-va-thi-giac"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4968"}],"version-history":[{"count":9,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4968\/revisions"}],"predecessor-version":[{"id":4996,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4968\/revisions\/4996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4969"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}