{"id":4901,"date":"2026-09-07T03:57:11","date_gmt":"2026-09-07T03:57:11","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4901"},"modified":"2026-09-07T03:57:11","modified_gmt":"2026-09-07T03:57:11","slug":"hicks-law","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/hicks-law\/","title":{"rendered":"\u0110\u1ecbnh lu\u1eadt Hick (Hick’s Law) l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng trong thi\u1ebft k\u1ebf UI"},"content":{"rendered":"

Vi\u1ec7c \u0111\u00f3ng trang khi ch\u01b0a ch\u1ecdn \u0111\u01b0\u1ee3c m\u00f3n \u0111\u1ed3 n\u00e0o \u0111\u00f4i khi c\u00f3 nguy\u00ean nh\u00e2n t\u1eeb c\u00e1ch n\u00e3o b\u1ed9 x\u1eed l\u00fd nh\u1eefng l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc m\u1eaft.<\/p><\/blockquote>\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd m\u1edf app \u0111\u1eb7t \u0111\u1ed3 \u0103n, l\u01b0\u1edbt qua 50 qu\u00e1n r\u1ed3i t\u1eaft lu\u00f4n app \u0111i? Hay \u0111\u1ecdc b\u1ea3ng gi\u00e1 c\u00f3 8 g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1ebfn ba l\u1ea7n, nh\u01b0ng cu\u1ed1i c\u00f9ng v\u1eabn \u0111\u00f3ng tab v\u00ec kh\u00f4ng bi\u1ebft g\u00f3i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh?<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a b\u1ea1n kh\u00f3 t\u00ednh hay kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n g\u00ec. T\u1eeb h\u01a1n 70 n\u0103m tr\u01b0\u1edbc, khoa h\u1ecdc h\u00e0nh vi \u0111\u00e3 l\u00fd gi\u1ea3i ph\u1ea3n \u1ee9ng n\u00e0y qua \u0111\u1ecbnh lu\u1eadt Hick (Hick’s Law)<\/strong>. V\u1eady v\u00ec sao c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn l\u1ea1i khi\u1ebfn ch\u00fang ta ng\u1ea7n ng\u1ea1i ra quy\u1ebft \u0111\u1ecbnh, th\u1eadm ch\u00ed t\u1eeb b\u1ecf vi\u1ec7c mua h\u00e0ng?<\/p>\n

\u0110\u1ecbnh lu\u1eadt Hick l\u00e0 g\u00ec?<\/h2>\n

\u0110\u1ecbnh lu\u1eadt Hick, hay \u0111\u1ecbnh lu\u1eadt Hick-Hyman m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh v\u1edbi s\u1ed1 l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn. Theo \u0111\u00f3, c\u00e0ng c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n c\u1ea7n c\u00e2n nh\u1eafc, ch\u00fang ta c\u00e0ng m\u1ea5t th\u1eddi gian \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh, c\u00f2n khi s\u1ed1 l\u1ef1a ch\u1ecdn gi\u1ea3m xu\u1ed1ng th\u00ec vi\u1ec7c n\u00e0y c\u0169ng nhanh h\u01a1n.<\/p>\n

\u0110\u1ecbnh lu\u1eadt \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean theo hai nh\u00e0 t\u00e2m l\u00fd h\u1ecdc th\u1ef1c nghi\u1ec7m William Edmund Hick (ng\u01b0\u1eddi Anh) v\u00e0 Ray Hyman (ng\u01b0\u1eddi M\u1ef9). N\u0103m 1952, c\u1ea3 hai th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t th\u00ed nghi\u1ec7m \u0111o m\u1ed1i quan h\u1ec7 gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng k\u00edch th\u00edch th\u1ecb gi\u00e1c v\u00e0 t\u1ed1c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

K\u1ebft qu\u1ea3 cho th\u1ea5y, khi s\u1ed1 l\u01b0\u1ee3ng k\u00edch th\u00edch t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n, th\u1eddi gian ph\u1ea3n \u1ee9ng t\u0103ng theo c\u1ea5p s\u1ed1 c\u1ed9ng. N\u00e3o b\u1ed9 kh\u00f4ng x\u1eed l\u00fd song song t\u1ea5t c\u1ea3 l\u1ef1a ch\u1ecdn, m\u00e0 s\u00e0ng l\u1ecdc ch\u00fang qua m\u1ed9t \u201cb\u1ed9 l\u1ecdc\u201d nh\u1eadn th\u1ee9c, t\u1eebng b\u01b0\u1edbc m\u1ed9t. M\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c bi\u1ec3u di\u1ec5n b\u1eb1ng c\u00f4ng th\u1ee9c:<\/p>\n

T = b \u00d7 log\u2082(n + 1)<\/strong><\/p><\/blockquote>\n

Trong \u0111\u00f3, th\u1eddi gian ph\u1ea3n \u1ee9ng (T) ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng l\u1ef1a ch\u1ecdn (n) v\u00e0 h\u1eb1ng s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd th\u00f4ng tin c\u1ee7a n\u00e3o b\u1ed9 (b). Ph\u1ea7n log\u2082 m\u00f4 t\u1ea3 c\u00e1ch n\u00e3o \u201cchia \u0111\u1ec3 tr\u1ecb\u201d, li\u00ean t\u1ee5c lo\u1ea1i b\u1ecf nh\u1eefng ph\u01b0\u01a1ng \u00e1n kh\u00f4ng ph\u00f9 h\u1ee3p theo t\u1eebng b\u01b0\u1edbc nh\u1ecb ph\u00e2n. N\u00f3i c\u00e1ch kh\u00e1c, n\u00e3o kh\u00f4ng xem l\u1ea7n l\u01b0\u1ee3t t\u1eebng l\u1ef1a ch\u1ecdn.<\/p>\n

C\u00e1ch x\u1eed l\u00fd n\u00e0y gi\u00fap n\u00e3o s\u00e0ng l\u1ecdc th\u00f4ng tin, nh\u01b0ng th\u1eddi gian quy\u1ebft \u0111\u1ecbnh v\u1eabn t\u0103ng l\u00ean khi s\u1ed1 l\u1ef1a ch\u1ecdn t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n. \u0110\u1ebfn 70 n\u0103m sau, \u0111\u1ecbnh lu\u1eadt tr\u1edf th\u00e0nh nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng trong thi\u1ebft k\u1ebf UX\/UI v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO), b\u1edfi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c mua h\u00e0ng hay r\u1eddi website c\u0169ng li\u00ean quan \u0111\u1ebfn l\u01b0\u1ee3ng th\u00f4ng tin h\u1ecd ph\u1ea3i x\u1eed l\u00fd tr\u01b0\u1edbc khi ch\u1ecdn.<\/p>\n

V\u00ec sao n\u00e3o b\u1ed9 ng\u1ea1i c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn?<\/h2>\n

Khi \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n, ch\u00fang ta ph\u1ea3i ti\u1ebfp nh\u1eadn, so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00fang \u0111\u1ec3 t\u00ecm ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p – m\u1ed9t g\u00e1nh n\u1eb7ng tinh th\u1ea7n m\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng nh\u1eadn ra m\u00ecnh \u0111ang ph\u1ea3i g\u00e1nh.<\/p>\n

Theo thuy\u1ebft ti\u1ebfn tr\u00ecnh k\u00e9p (Dual-Process Theory), con ng\u01b0\u1eddi c\u00f3 hai h\u1ec7 th\u1ed1ng t\u01b0 duy ho\u1ea1t \u0111\u1ed9ng song song. H\u1ec7 th\u1ed1ng 1<\/strong> x\u1eed l\u00fd th\u00f4ng tin t\u1ef1 \u0111\u1ed9ng, v\u00f4 th\u1ee9c v\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ed1n n\u0103ng l\u01b0\u1ee3ng, v\u00ec v\u1eady n\u00e3o b\u1ed9 c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n \u1edf l\u1ea1i tr\u1ea1ng th\u00e1i n\u00e0y.<\/p>\n

Trong khi \u0111\u00f3, H\u1ec7 th\u1ed1ng 2<\/strong> ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd th\u1ee9c, ch\u1eadm h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 t\u1eadp trung, \u0111\u1eb7c bi\u1ec7t khi b\u1ea1n c\u1ea7n so s\u00e1nh nh\u1eefng th\u00f4ng tin ph\u1ee9c t\u1ea1p nh\u01b0 menu, b\u1ea3ng gi\u00e1 hay th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. \u0110\u00e2y l\u00e0 l\u00fd do b\u1ea1n th\u1ea5y \u201cm\u1ec7t\u201d d\u00f9 ch\u1ec9 \u0111ang ng\u1ed3i ch\u1ecdn m\u1ed9t m\u00f3n \u0103n hay g\u00f3i d\u1ecbch v\u1ee5.<\/p>\n

M\u1ed9t giao di\u1ec7n c\u00f3 qu\u00e1 nhi\u1ec1u menu, n\u00fat CTA ho\u1eb7c b\u1ea3ng gi\u00e1 r\u1eafc r\u1ed1i s\u1ebd bu\u1ed9c H\u1ec7 th\u1ed1ng 2 ph\u1ea3i l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n. Do n\u00e3o b\u1ed9 c\u00f3 xu h\u01b0\u1edbng ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, ng\u01b0\u1eddi d\u00f9ng d\u1ec5 ch\u1ecdn c\u00e1ch \u00edt t\u1ed1n c\u00f4ng nh\u1ea5t l\u00e0 \u0111\u00f3ng trang, d\u00f9 tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd v\u1eabn mu\u1ed1n mua h\u00e0ng.<\/p>\n

Ngo\u00e0i ra khi b\u1eadn ph\u00e2n t\u00edch th\u00f4ng tin, v\u00f9ng n\u00e3o ph\u1ee5 tr\u00e1ch logic ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh, l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t nh\u1eefng v\u00f9ng li\u00ean quan \u0111\u1ebfn c\u1ea3m gi\u00e1c h\u01b0ng ph\u1ea5n v\u00e0 mong mu\u1ed1n s\u1edf h\u1eefu. T\u1ea3i nh\u1eadn th\u1ee9c c\u00e0ng t\u0103ng, c\u1ea3m x\u00fac mua h\u00e0ng c\u00e0ng gi\u1ea3m xu\u1ed1ng. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u201cch\u1ed1t \u0111\u01a1n\u201d, b\u1edfi ph\u1ea7n l\u1edbn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ch\u00fang ta \u0111\u1ebfn t\u1eeb c\u1ea3m x\u00fac h\u01a1n l\u00e0 l\u00fd tr\u00ed.<\/p>\n

Khi 6 lo\u1ea1i m\u1ee9t b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 24 lo\u1ea1i<\/h2>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u00ed nghi\u1ec7m h\u0169 m\u1ee9t g\u1eafn v\u1edbi nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Barry Schwartz, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi kh\u00e1i ni\u1ec7m ngh\u1ecbch l\u00fd c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn (Paradox of Choice)<\/strong>. Th\u00ed nghi\u1ec7m di\u1ec5n ra t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m cao c\u1ea5p, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c d\u00f9ng th\u1eed nh\u1eefng lo\u1ea1i m\u1ee9t kh\u00e1c nhau.<\/p>\n

Trong tu\u1ea7n \u0111\u1ea7u ti\u00ean, c\u1eeda h\u00e0ng b\u00e0y ra 24 lo\u1ea1i m\u1ee9t. \u0110\u1ebfn tu\u1ea7n th\u1ee9 hai, s\u1ed1 l\u01b0\u1ee3ng gi\u1ea3m xu\u1ed1ng c\u00f2n 6 lo\u1ea1i. Qu\u1ea7y c\u00f3 24 lo\u1ea1i thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi gh\u00e9 xem h\u01a1n. Tuy nhi\u00ean s\u1ed1 m\u1ee9t b\u00e1n ra trong tu\u1ea7n ch\u1ec9 b\u00e0y 6 lo\u1ea1i l\u1ea1i cao h\u01a1n v\u01b0\u1ee3t tr\u1ed9i<\/strong> so v\u1edbi tu\u1ea7n \u0111\u1ea7u.<\/p>\n

\u0110i\u1ec1u n\u00e0y x\u1ea3y ra do nh\u1eefng l\u1ef1a ch\u1ecdn g\u1ea7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau khi\u1ebfn b\u1ea1n kh\u00f3 ph\u00e2n bi\u1ec7t lo\u1ea1i n\u00e0o ph\u00f9 h\u1ee3p h\u01a1n, t\u1eeb \u0111\u00f3 c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn ph\u01b0\u01a1ng \u00e1n an to\u00e0n l\u00e0\u2026 kh\u00f4ng mua. Nhi\u1ec1u l\u1ef1a ch\u1ecdn gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd, nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi xem s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua.<\/p>\n

Ngay c\u1ea3 khi \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1i, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 th\u1ea5y \u00edt h\u00e0i l\u00f2ng h\u01a1n v\u1edbi m\u00f3n m\u00ecnh mua. B\u1edfi nh\u1eefng l\u1ef1a ch\u1ecdn b\u1ecb b\u1ecf l\u1ea1i khi\u1ebfn b\u1ea1n ti\u1ebfp t\u1ee5c t\u1ef1 h\u1ecfi li\u1ec7u m\u1ed9t lo\u1ea1i m\u1ee9t kh\u00e1c c\u00f3 ngon h\u01a1n kh\u00f4ng, d\u1eabn \u0111\u1ebfn c\u1ea3m gi\u00e1c h\u1ed1i h\u1eadn c\u1ea3 khi vi\u1ec7c mua h\u00e0ng \u0111\u00e3 ho\u00e0n t\u1ea5t.<\/p>\n

Google, Apple v\u00e0 Slack gi\u1ea3m b\u1edbt l\u1ef1a ch\u1ecdn th\u1ebf n\u00e0o?<\/h2>\n

Giao di\u1ec7n c\u1ee7a Google, Apple v\u00e0 Slack l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch gi\u1ea3m b\u1edbt c\u00f4ng s\u1ee9c l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf s\u1ed1 s\u1ea3n ph\u1ea9m hay t\u00ednh n\u0103ng, m\u00e0 c\u00f2n \u1edf th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00e1ch ch\u00fang xu\u1ea5t hi\u1ec7n.<\/p>\n

Google \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o \u00f4 t\u00ecm ki\u1ebfm<\/h3>\n

Trong khi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u1eddi k\u1ef3 \u0111\u1ea7u nh\u01b0 Yahoo hay MSN \u0111\u1eb7t nhi\u1ec1u tin t\u1ee9c, qu\u1ea3ng c\u00e1o v\u00e0 banner tr\u00ean trang ch\u1ee7, Google d\u00e0nh kho\u1ea3ng tr\u1ed1ng quanh \u00f4 t\u00ecm ki\u1ebfm. B\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t vi\u1ec7c c\u1ea7n l\u00e0m l\u00e0 g\u00f5 t\u1eeb kh\u00f3a r\u1ed3i nh\u1ea5n Enter, v\u1edbi t\u1ea3i nh\u1eadn th\u1ee9c \u1edf b\u01b0\u1edbc n\u00e0y g\u1ea7n nh\u01b0 b\u1eb1ng 0.<\/p>\n

\"Trang
Kho\u1ea3ng tr\u1eafng tr\u00ean trang ch\u1ee7 Google n\u0103m 1999 d\u00e0nh tr\u1ecdng t\u00e2m cho thao t\u00e1c t\u00ecm ki\u1ebfm \u2014 Ngu\u1ed3n: Version Museum.<\/figcaption><\/figure>\n

Apple chuy\u1ec3n \u0111\u1ed9 ph\u1ee9c t\u1ea1p l\u00ean m\u00e0n h\u00ecnh<\/h3>\n

\u0110i\u1ec1u khi\u1ec3n TV truy\u1ec1n th\u1ed1ng c\u00f3 t\u1edbi 40-50 n\u00fat b\u1ea5m nh\u1ef1a, trong khi Apple TV Remote r\u00fat xu\u1ed1ng c\u00f2n kho\u1ea3ng 5-6 n\u00fat c\u01a1 b\u1ea3n. S\u1ed1 n\u00fat \u00edt h\u01a1n gi\u00fap ng\u01b0\u1eddi d\u00f9ng b\u1edbt ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa nhi\u1ec1u thao t\u00e1c ngay tr\u00ean chi\u1ebfc \u0111i\u1ec1u khi\u1ec3n.<\/p>\n

\"Hai
Apple TV Remote th\u1ebf h\u1ec7 th\u1ee9 nh\u1ea5t t\u1eadp trung c\u00e1c thao t\u00e1c c\u01a1 b\u1ea3n v\u00e0o m\u1ed9t c\u1ee5m n\u00fat nh\u1ecf \u2014 Ngu\u1ed3n: Apple.<\/figcaption><\/figure>\n

\u0110\u1ed9 ph\u1ee9c t\u1ea1p \u1edf \u0111\u00e2y kh\u00f4ng bi\u1ebfn m\u1ea5t, m\u00e0 \u0111\u01b0\u1ee3c \u201cchuy\u1ec3n nh\u00e0\u201d t\u1eeb ph\u1ea7n c\u1ee9ng sang giao di\u1ec7n m\u00e0n h\u00ecnh, n\u01a1i th\u00f4ng tin c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp theo c\u1ea5p b\u1eadc v\u00e0 hi\u1ec3n th\u1ecb d\u1ea7n theo qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/p>\n

Slack gi\u00fap ng\u01b0\u1eddi m\u1edbi l\u00e0m quen t\u1eebng b\u01b0\u1edbc<\/h3>\n

T\u00e0i kho\u1ea3n m\u1edbi tr\u00ean Slack b\u1eaft \u0111\u1ea7u v\u1edbi c\u1eeda s\u1ed5 tr\u00f2 chuy\u1ec7n c\u00f9ng Slackbot. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i ti\u1ebfp c\u1eadn ngay m\u1ed9t \u201cr\u1eebng\u201d k\u00eanh, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n v\u00e0 n\u00fat ch\u1ee9c n\u0103ng, m\u00e0 c\u00f3 th\u1ec3 h\u1ecdc nh\u1eafn tin trong m\u00f4i tr\u01b0\u1eddng \u201ckh\u00f4ng r\u1ee7i ro\u201d. Khi \u0111\u00e3 quen v\u1edbi thao t\u00e1c c\u01a1 b\u1ea3n n\u00e0y, h\u1ecd m\u1edbi d\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng t\u00ednh n\u0103ng n\u00e2ng cao h\u01a1n.<\/p>\n

\"Slackbot
Trong giao di\u1ec7n Slack n\u0103m 2015, ng\u01b0\u1eddi m\u1edbi thi\u1ebft l\u1eadp h\u1ed3 s\u01a1 qua cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi Slackbot \u2014 Ngu\u1ed3n: Process Street.<\/figcaption><\/figure>\n

L\u00e0m g\u00ec khi v\u1eabn c\u1ea7n h\u00e0ng ngh\u00ecn l\u1ef1a ch\u1ecdn?<\/h2>\n

Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 ch\u1ec9 b\u00e1n 2-3 s\u1ea3n ph\u1ea9m, hay c\u00f3 m\u1ed9t giao di\u1ec7n t\u1eadp trung v\u00e0o \u00f4 t\u00ecm ki\u1ebfm nh\u01b0 Google. C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 n\u1ec1n t\u1ea3ng SaaS quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 ph\u1ea3i hi\u1ec3n th\u1ecb h\u00e0ng ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng tri\u1ec7u l\u1ef1a ch\u1ecdn, n\u00ean vi\u1ec7c c\u1eaft b\u1edbt s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p.<\/p>\n

Amazon gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap ng\u01b0\u1eddi d\u00f9ng thu h\u1eb9p ph\u1ea1m vi tr\u01b0\u1edbc khi ch\u1ecdn. B\u1ed9 l\u1ecdc c\u00f3 th\u1ec3 bi\u1ebfn 10.000 s\u1ea3n ph\u1ea9m th\u00e0nh m\u1ed9t nh\u00f3m nh\u1ecf ch\u1ec9 c\u00f2n v\u00e0i m\u00f3n d\u1ec5 so s\u00e1nh. C\u00e1ch s\u1eafp x\u1ebfp theo gi\u00e1 hay \u0111\u00e1nh gi\u00e1 c\u0169ng cho ph\u00e9p b\u1ea1n ti\u1ebfp t\u1ee5c t\u00ecm ra nh\u1eefng m\u00f3n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n

X\u1ebfp h\u1ea1ng sao v\u00e0 l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 gi\u00fap b\u1ea1n tham kh\u1ea3o kinh nghi\u1ec7m c\u1ee7a \u0111\u00e1m \u0111\u00f4ng, gi\u1ea3m b\u1edbt c\u00f4ng s\u1ee9c t\u1ef1 nghi\u00ean c\u1ee9u t\u1eebng s\u1ea3n ph\u1ea9m. Nh\u1eefng huy hi\u1ec7u nh\u01b0 \u201cBest Seller\u201d hay \u201cAmazon’s Choice\u201d h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn c\u1ee5 th\u1ec3. C\u00f2n b\u1ea3ng so s\u00e1nh tr\u1ef1c quan gi\u1eefa c\u00e1c phi\u00ean b\u1ea3n gi\u00fap b\u1ea1n \u0111\u1ed1i chi\u1ebfu trong v\u00e0i gi\u00e2y, thay v\u00ec \u0111\u1ecdc h\u00e0ng trang m\u00f4 t\u1ea3.<\/p>\n

Nh\u01b0 v\u1eady, m\u1ed9t website v\u1eabn c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i c\u00e2n nh\u1eafc t\u1ea5t c\u1ea3 c\u00f9ng l\u00fac, n\u1ebfu h\u1ecd c\u00f3 c\u00f4ng c\u1ee5 gi\u00fap gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p><\/blockquote>\n

5 c\u00e1ch gi\u00fap ng\u01b0\u1eddi d\u00f9ng b\u1edbt m\u1ea5t c\u00f4ng l\u1ef1a ch\u1ecdn<\/h2>\n

\u0110\u1ec3 v\u1eadn d\u1ee5ng \u0111\u1ecbnh lu\u1eadt Hick v\u00e0o giao di\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i d\u1eebng l\u1ea1i \u0111\u1ec3 c\u00e2n nh\u1eafc. M\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c v\u00e0 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh mua h\u00e0ng g\u1ed3m:<\/p>\n

    \n
  • Gi\u1ea3m xao nh\u00e3ng khi c\u1ea7n ph\u1ea3n \u1ee9ng ngay:<\/strong> Lo\u1ea1i b\u1ecf n\u1ed9i dung g\u00e2y ph\u00e2n t\u00e2m xung quanh n\u00fat CTA ch\u00ednh, \u0111\u1ed3ng th\u1eddi gi\u1edbi h\u1ea1n s\u1ed1 li\u00ean k\u1ebft tr\u00ean trang. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o thao t\u00e1c c\u1ea7n th\u1ef1c hi\u1ec7n.<\/li>\n
  • Chia nh\u1ecf nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p:<\/strong> Thay v\u00ec y\u00eau c\u1ea7u \u0111i\u1ec1n m\u1ed9t form \u0111\u0103ng k\u00fd d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 chia th\u00e0nh nhi\u1ec1u b\u01b0\u1edbc nh\u1ecf. C\u00e1ch n\u00e0y c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u1edbi quy tr\u00ecnh thanh to\u00e1n.<\/li>\n
  • L\u00e0m n\u1ed5i b\u1eadt l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p:<\/strong> Nh\u00e3n \u201cKhuy\u00ean d\u00f9ng\u201d hay \u201cB\u00e1n ch\u1ea1y nh\u1ea5t\u201d tr\u00ean b\u1ea3ng gi\u00e1 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng H\u1ec7 th\u1ed1ng 1, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn nhanh m\u00e0 kh\u00f4ng ph\u1ea3i so s\u00e1nh qu\u00e1 nhi\u1ec1u.<\/li>\n
  • Cho ng\u01b0\u1eddi d\u00f9ng l\u00e0m quen t\u1eebng b\u01b0\u1edbc:<\/strong> V\u1edbi c\u00e1ch onboarding tu\u1ea7n ti\u1ebfn, nh\u1eefng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc. C\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao ch\u1ec9 xu\u1ea5t hi\u1ec7n d\u1ea7n khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen, t\u01b0\u01a1ng t\u1ef1 c\u00e1ch Slack h\u01b0\u1edbng d\u1eabn t\u00e0i kho\u1ea3n m\u1edbi.<\/li>\n
  • Gi\u1eef l\u1ea1i nh\u00e3n ch\u1eef r\u00f5 r\u00e0ng:<\/strong> Icon hay n\u00fat b\u1ea5m v\u1eabn c\u1ea7n nh\u1eefng ch\u1ec9 d\u1eabn gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u ch\u1ee9c n\u0103ng c\u1ee7a ch\u00fang. Vi\u1ec7c t\u1ed1i gi\u1ea3n s\u1ebd m\u1ea5t t\u00e1c d\u1ee5ng n\u1ebfu h\u1ecd ph\u1ea3i \u0111o\u00e1n xem b\u1ea5m v\u00e0o \u0111\u00f3 th\u00ec \u0111i\u1ec1u g\u00ec x\u1ea3y ra.<\/li>\n<\/ul>\n

    T\u1ed1i gi\u1ea3n qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 g\u00e2y \u201cph\u1ea3n \u1ee9ng ng\u01b0\u1ee3c\u201d<\/h2>\n

    Vi\u1ec7c gi\u1ea3m l\u1ef1a ch\u1ecdn gi\u00fap ng\u01b0\u1eddi d\u00f9ng b\u1edbt m\u1ea5t th\u1eddi gian, nh\u01b0ng c\u1eaft th\u00f4ng tin qu\u00e1 nhi\u1ec1u c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd ng\u1ea7n ng\u1ea1i h\u01a1n. M\u1ed9t s\u1ed1 UX Designer b\u1ecf c\u1ea3 nh\u00e3n ch\u1eef v\u00e0 m\u00f4 t\u1ea3, ch\u1ec9 gi\u1eef l\u1ea1i nh\u1eefng icon tr\u1eebu t\u01b0\u1ee3ng, v\u00f4 t\u00ecnh t\u1ea1o ra t\u00e2m l\u00fd gh\u00e9t s\u1ef1 m\u01a1 h\u1ed3 (Ambiguity Aversion Bias)<\/strong>.<\/p>\n

    Khi kh\u00f4ng hi\u1ec3u m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u00f3 \u00fd ngh\u0129a g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng d\u00e1m b\u1ea5m v\u00ec s\u1ee3 thao t\u00e1c sai. L\u00fac n\u00e0y, giao di\u1ec7n \u00edt chi ti\u1ebft h\u01a1n l\u1ea1i khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i suy ngh\u0129 nhi\u1ec1u h\u01a1n. V\u00ec v\u1eady b\u1ea1n v\u1eabn c\u1ea7n gi\u1eef l\u1ea1i nh\u1eefng ch\u1ec9 d\u1eabn c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ecd bi\u1ebft m\u00ecnh \u0111ang l\u00e0m g\u00ec.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00f4ng ph\u1ea3i r\u00e0o c\u1ea3n n\u00e0o trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u0169ng c\u1ea7n lo\u1ea1i b\u1ecf. Ma s\u00e1t ti\u00eau c\u1ef1c<\/strong> l\u00e0 nh\u1eefng b\u01b0\u1edbc th\u1eeba th\u00e3i, nh\u01b0 y\u00eau c\u1ea7u nh\u1eadp l\u1ea1i m\u1eadt kh\u1ea9u nhi\u1ec1u l\u1ea7n ho\u1eb7c \u0111i\u1ec1n c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft – nh\u1eefng ph\u1ea7n c\u1ea7n gi\u1ea3m b\u1edbt khi \u00e1p d\u1ee5ng \u0111\u1ecbnh lu\u1eadt Hick.<\/p>\n

    Trong khi \u0111\u00f3, ma s\u00e1t t\u00edch c\u1ef1c<\/strong> gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i \u0111\u1ec3 suy ngh\u0129 k\u1ef9 khi c\u1ea7n. Ch\u1eb3ng h\u1ea1n tr\u01b0\u1edbc khi thanh to\u00e1n, Amazon v\u1eabn c\u00f3 d\u00f2ng nh\u1eafc r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m tra l\u1ea1i \u0111\u01a1n h\u00e0ng. B\u01b0\u1edbc n\u00e0y c\u00f3 v\u1ebb l\u00e0m ch\u1eadm quy\u1ebft \u0111\u1ecbnh, nh\u01b0ng l\u1ea1i gi\u00fap gi\u1ea3m lo \u00e2u v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 ho\u00e0n t\u1ea5t thanh to\u00e1n.<\/p>\n

    \"N\u00fat
    L\u1eddi nh\u1eafc d\u01b0\u1edbi n\u00fat Continue l\u00e0m r\u00f5 r\u1eb1ng ng\u01b0\u1eddi mua c\u00f2n c\u00f3 b\u01b0\u1edbc xem l\u1ea1i \u0111\u01a1n h\u00e0ng \u2014 Ngu\u1ed3n: SiteTuners.<\/figcaption><\/figure>\n

    T\u1ed1i gi\u1ea3n v\u00ec v\u1eady kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ecf h\u1ebft nh\u1eefng g\u00ec khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i. B\u1ea1n c\u1ea7n gi\u1eef \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 \u0111\u00fang, k\u1ec3 c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi th\u00eam m\u1ed9t b\u01b0\u1edbc ki\u1ec3m tra.<\/p>\n

    Giao di\u1ec7n c\u1ee7a b\u1ea1n c\u00f3 \u0111ang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ch\u1ecdn?<\/h2>\n

    B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra website hay \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh qua m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi sau. Nh\u1eefng ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i so s\u00e1nh nhi\u1ec1u ho\u1eb7c t\u1ef1 \u0111o\u00e1n c\u00e1ch thao t\u00e1c l\u00e0 n\u01a1i c\u1ea7n xem l\u1ea1i:<\/p>\n

      \n
    • M\u1ed7i m\u00e0n h\u00ecnh c\u00f3 m\u1ed9t n\u00fat CTA ch\u00ednh n\u1ed5i b\u1eadt, hay c\u00f3 3-4 n\u00fat c\u00f9ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd?<\/li>\n
    • Menu \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 kho\u1ea3ng 5-7 danh m\u1ee5c ch\u00ednh, hay tr\u1ea3i th\u00e0nh m\u1ed9t danh s\u00e1ch d\u00e0i?<\/li>\n
    • Form \u0111\u0103ng k\u00fd c\u00f3 y\u00eau c\u1ea7u nh\u1eefng tr\u01b0\u1eddng th\u00f4ng tin kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft?<\/li>\n
    • B\u1ea3ng gi\u00e1 c\u00f3 kho\u1ea3ng 3 g\u00f3i, v\u1edbi m\u1ed9t g\u00f3i \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt r\u00f5 r\u00e0ng?<\/li>\n
    • Nh\u1eefng icon quan tr\u1ecdng c\u00f3 nh\u00e3n ch\u1eef, hay ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u1ef1 \u0111o\u00e1n ch\u1ee9c n\u0103ng?<\/li>\n<\/ul>\n

      M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 ch\u1ee5p m\u00e0n h\u00ecnh r\u1ed3i l\u00e0m m\u1edd \u0111i m\u1ed9t n\u1eeda. N\u1ebfu v\u1eabn kh\u00f4ng ch\u1ec9 ra \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 n\u01a1i c\u1ea7n b\u1ea5m ti\u1ebfp theo, b\u1ea1n n\u00ean xem l\u1ea1i nh\u1eefng chi ti\u1ebft c\u00f3 th\u1ec3 gi\u1ea3n l\u01b0\u1ee3c. B\u1edfi l\u00fac n\u00e0y, giao di\u1ec7n \u0111ang bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng suy ngh\u0129 nhi\u1ec1u h\u01a1n m\u1ee9c c\u1ea7n thi\u1ebft, d\u00f9 v\u1ea5n \u0111\u1ec1 ch\u01b0a h\u1eb3n n\u1eb1m \u1edf vi\u1ec7c n\u00f3 \u0111\u1eb9p hay x\u1ea5u.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Vi\u1ec7c \u0111\u00f3ng trang khi ch\u01b0a ch\u1ecdn \u0111\u01b0\u1ee3c m\u00f3n \u0111\u1ed3 n\u00e0o \u0111\u00f4i khi c\u00f3 nguy\u00ean nh\u00e2n t\u1eeb c\u00e1ch n\u00e3o b\u1ed9 x\u1eed l\u00fd nh\u1eefng l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc m\u1eaft. B\u1ea1n \u0111\u00e3 bao gi\u1edd m\u1edf app \u0111\u1eb7t \u0111\u1ed3 \u0103n, l\u01b0\u1edbt qua 50 qu\u00e1n r\u1ed3i t\u1eaft lu\u00f4n app \u0111i? Hay \u0111\u1ecdc b\u1ea3ng gi\u00e1 c\u00f3 8 g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1ebfn ba […]<\/p>\n","protected":false},"author":1,"featured_media":4909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[49],"class_list":["post-4901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-thi-giac"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4901"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4901\/revisions"}],"predecessor-version":[{"id":4961,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4901\/revisions\/4961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4909"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}