{"id":4890,"date":"2026-09-05T10:06:33","date_gmt":"2026-09-05T10:06:33","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4890"},"modified":"2026-11-03T03:59:53","modified_gmt":"2026-11-03T03:59:53","slug":"gestalt-principles","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/gestalt-principles\/","title":{"rendered":"C\u00e1c nguy\u00ean l\u00fd t\u00e2m l\u00fd h\u1ecdc Gestalt trong thi\u1ebft k\u1ebf website"},"content":{"rendered":"

Khi b\u1ea1n truy c\u1eadp m\u1ed9t website, d\u00f9 \u0111\u00f3 l\u00e0 1 trang ho\u00e0n to\u00e0n xa l\u1ea1, nh\u01b0ng b\u1ea1n v\u1eabn bi\u1ebft \u0111\u00e2u l\u00e0 menu hay n\u00fat mua h\u00e0ng khi ch\u01b0a k\u1ecbp \u0111\u1ecdc ch\u1eef n\u00e0o. Ngay c\u1ea3 m\u1ed9t kh\u1ed1i qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn ra ch\u1ec9 sau v\u00e0i gi\u00e2y nh\u00ecn v\u00e0o b\u1ed1 c\u1ee5c trang.<\/p><\/blockquote>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn Gestalt – tr\u01b0\u1eddng ph\u00e1i t\u00e2m l\u00fd h\u1ecdc ra \u0111\u1eddi t\u1ea1i \u0110\u1ee9c, l\u00fd gi\u1ea3i c\u00e1ch n\u00e3o gh\u00e9p nh\u1eefng g\u00ec ch\u00fang ta nh\u00ecn th\u1ea5y th\u00e0nh t\u1ed5ng th\u1ec3 c\u00f3 ngh\u0129a. V\u1eady c\u01a1 ch\u1ebf n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 v\u00ec sao n\u00f3 \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng nhi\u1ec1u trong thi\u1ebft k\u1ebf web v\u00e0 marketing?<\/p>\n

Gestalt l\u00e0 g\u00ec?<\/h2>\n

V\u00e0o \u0111\u1ea7u th\u1ebf k\u1ef7 20, 3 nh\u00e0 t\u00e2m l\u00fd h\u1ecdc ng\u01b0\u1eddi \u0110\u1ee9c Max Wertheimer, Wolfgang K\u00f6hler v\u00e0 Kurt Koffka \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u01b0\u1eddng ph\u00e1i Gestalt – t\u1eeb mang ngh\u0129a \u201ch\u00ecnh d\u00e1ng\u201d, \u201cc\u1ea5u tr\u00fac\u201d hay \u201cth\u1ec3 th\u1ed1ng nh\u1ea5t\u201d trong ti\u1ebfng \u0110\u1ee9c.<\/p>\n

Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c K\u00f6hler t\u00f3m g\u1ecdn trong c\u00e2u: \u201cC\u00e1i to\u00e0n th\u1ec3 kh\u00e1c v\u1edbi t\u1ed5ng s\u1ed1 c\u00e1c ph\u1ea7n t\u1eed c\u1ea5u th\u00e0nh.\u201d N\u00f3i c\u00e1ch kh\u00e1c, khi nh\u00ecn m\u1ed9t h\u00ecnh \u1ea3nh, n\u00e3o kh\u00f4ng c\u1ed9ng d\u1ed3n t\u1eebng chi ti\u1ebft nh\u1ecf l\u1ea1i v\u1edbi nhau, m\u00e0 nh\u1eadn di\u1ec7n c\u1ea3 b\u1ee9c tranh tr\u01b0\u1edbc r\u1ed3i m\u1edbi ph\u00e2n t\u00edch t\u1eebng ph\u1ea7n n\u1ebfu c\u1ea7n.<\/p><\/blockquote>\n

\"Ch\u00f3
H\u00ecnh con ch\u00f3 hi\u1ec7n l\u00ean khi c\u00e1c m\u1ea3ng r\u1eddi r\u1ea1c \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n nh\u01b0 m\u1ed9t t\u1ed5ng th\u1ec3. Ngu\u1ed3n: Springer Nature.<\/small><\/figcaption><\/figure>\n

Trong thi\u1ebft k\u1ebf web, Gestalt \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t d\u1ea1ng \u201cng\u1eef ph\u00e1p th\u1ecb gi\u00e1c\u201d m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen v\u1eadn d\u1ee5ng d\u00f9 kh\u00f4ng nh\u1eadn ra. Thay v\u00ec \u0111\u1ecdc ri\u00eang t\u1eebng pixel hay d\u00f2ng ch\u1eef, ch\u00fang ta qu\u00e9t qua giao di\u1ec7n \u0111\u1ec3 t\u00ecm nh\u1eefng khu\u00f4n m\u1eabu quen thu\u1ed9c, t\u1eeb \u0111\u00f3 \u0111o\u00e1n c\u00e1ch website ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng gi\u1ecf h\u00e0ng \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u00f9 m\u1edbi gh\u00e9 trang l\u1ea7n \u0111\u1ea7u, b\u1ea1n v\u1eabn bi\u1ebft bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1eafm, b\u1edfi \u0111\u00e3 g\u1eb7p khu\u00f4n m\u1eabu t\u01b0\u01a1ng t\u1ef1 tr\u00ean nhi\u1ec1u website kh\u00e1c m\u00ecnh t\u1eebng d\u00f9ng.<\/p>\n

V\u00ec sao giao di\u1ec7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng?<\/h2>\n

Khi website l\u1ed9n x\u1ed9n v\u00e0 thi\u1ebfu nh\u1ea5t qu\u00e1n, n\u00e3o ph\u1ea3i t\u1ef1 s\u1eafp x\u1ebfp th\u00f4ng tin, t\u00ecm hi\u1ec3u c\u1ea5u tr\u00fac v\u00e0 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 quan tr\u1ecdng. Qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0m t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c (cognitive load)<\/strong>, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ti\u00eau t\u1ed1n nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng h\u01a1n \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec \u0111ang xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft.<\/p>\n

Vi\u1ec7c ph\u1ea3i li\u00ean t\u1ee5c \u201cgi\u1ea3i m\u00e3\u201d giao di\u1ec7n khi\u1ebfn b\u1ea1n m\u1ec7t m\u1ecfi, nghi ng\u1ea1i v\u00e0 gi\u1ea3m c\u1ea3m x\u00fac t\u00edch c\u1ef1c – v\u1ed1n l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, khi th\u00f4ng tin \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo c\u00e1c nguy\u00ean l\u00fd Gestalt, n\u00e3o x\u1eed l\u00fd d\u1ec5 d\u00e0ng h\u01a1n, mang l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 tin t\u01b0\u1edfng.<\/p>\n

Trong m\u1ed9t th\u00ed nghi\u1ec7m so s\u00e1nh 2 trang web b\u00e1n gi\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ch\u1ee5p c\u1ed9ng h\u01b0\u1edfng t\u1eeb n\u00e3o (fMRI) \u0111\u1ec3 quan s\u00e1t ho\u1ea1t \u0111\u1ed9ng n\u00e3o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi nh\u00ecn v\u00e0o Zapos phi\u00ean b\u1ea3n n\u0103m 2010 v\u00e0 Shoe Guru.<\/p>\n

V\u1edbi giao di\u1ec7n l\u1ed9n x\u1ed9n c\u1ee7a Zapos, v\u00f9ng nh\u00e2n c\u00fap (nucleus accumbens) – b\u1ed9 ph\u1eadn li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac t\u00edch c\u1ef1c g\u1ea7n nh\u01b0 kh\u00f4ng \u201cs\u00e1ng l\u00ean\u201d trong 10 gi\u00e2y \u0111\u1ea7u ti\u00ean<\/strong>. L\u00fac n\u00e0y n\u00e3o ng\u01b0\u1eddi d\u00f9ng v\u1eabn \u0111ang b\u1eadn \u0111\u1ecdc v\u00e0 gi\u1ea3i m\u00e3 c\u1ea5u tr\u00fac trang.<\/p>\n

Trong khi \u0111\u00f3 \u1edf Shoe Guru, v\u1edbi giao di\u1ec7n t\u1ed1i gi\u1ea3n v\u00e0 ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng, c\u00f9ng v\u00f9ng n\u00e3o n\u00e0y xu\u1ea5t hi\u1ec7n m\u1ed9t \u0111\u1ec9nh ho\u1ea1t \u0111\u1ed9ng c\u1ea3m x\u00fac m\u1ea1nh ch\u1ec9 sau 6 gi\u00e2y<\/strong>. Nh\u01b0 v\u1eady, vi\u1ec7c s\u1eafp x\u1ebfp giao di\u1ec7n theo Gestalt c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m gi\u00e1c an t\u00e2m v\u00e0 mong mu\u1ed1n h\u00e0nh \u0111\u1ed9ng nhanh h\u01a1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

8 nguy\u00ean l\u00fd Gestalt th\u01b0\u1eddng g\u1eb7p tr\u00ean website<\/h2>\n

Ti\u1ec7m c\u1eadn (proximity)<\/h3>\n

Nh\u1eefng y\u1ebfu t\u1ed1 n\u1eb1m g\u1ea7n nhau th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00e3o nh\u1eadn di\u1ec7n l\u00e0 c\u00f3 li\u00ean quan ho\u1eb7c thu\u1ed9c c\u00f9ng m\u1ed9t nh\u00f3m. Tr\u00ean giao di\u1ec7n c\u00e0i \u0111\u1eb7t \u0111i\u1ec7n tho\u1ea1i, m\u1ee5c \u201cTh\u00f4ng b\u00e1o\u201d v\u00e0 \u201c\u00c2m thanh\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t s\u00e1t nhau trong c\u00f9ng m\u1ed9t kh\u1ed1i. V\u00ec v\u1eady b\u1ea1n hi\u1ec3u ngay ch\u00fang thu\u1ed9c c\u00f9ng nh\u00f3m ch\u1ee9c n\u0103ng, d\u00f9 ch\u01b0a \u0111\u1ecdc ti\u00eau \u0111\u1ec1 nh\u00f3m.<\/p>\n

\"Notifications
Kho\u1ea3ng tr\u1ed1ng t\u00e1ch nh\u00f3m th\u00f4ng b\u00e1o v\u00e0 \u00e2m thanh kh\u1ecfi c\u00e1c thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i. Ngu\u1ed3n: MacRumors.<\/small><\/figcaption><\/figure>\n

\u0110\u1ed3ng d\u1ea1ng (similarity)<\/h3>\n

Tr\u00ean website c\u1ee7a \u0111\u1ea1i l\u00fd du l\u1ecbch Beaches of Normandy, c\u00e1c th\u1ebb g\u00f3i tour \u0111\u1ec1u c\u00f3 c\u1ea5u tr\u00fac gi\u1ed1ng nhau. M\u1ed7i th\u1ebb c\u00f3 \u1ea3nh \u1edf tr\u00ean c\u00f9ng, ti\u00eau \u0111\u1ec1 in \u0111\u1eadm v\u00e0 n\u00fat \u201cGet a Quote\u201d c\u00f9ng m\u00e0u \u1edf g\u00f3c d\u01b0\u1edbi. C\u00e1ch s\u1eafp x\u1ebfp n\u00e0y v\u1eadn d\u1ee5ng nguy\u00ean l\u00fd \u0111\u1ed3ng d\u1ea1ng: nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 chung m\u00e0u s\u1eafc, h\u00ecnh d\u1ea1ng hay k\u00edch th\u01b0\u1edbc \u0111\u01b0\u1ee3c n\u00e3o coi l\u00e0 c\u00f9ng ch\u1ee9c n\u0103ng. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 qu\u00e9t qua c\u00e1c th\u1ebb v\u00e0 so s\u00e1nh g\u00f3i tour nhanh h\u01a1n m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m.<\/p>\n

Kh\u00e9p k\u00edn (closure)<\/h3>\n

N\u00e3o b\u1ed9 c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u201cv\u1ebd\u201d th\u00eam ph\u1ea7n c\u00f2n thi\u1ebfu khi nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh ch\u01b0a ho\u00e0n ch\u1ec9nh. Ch\u1eb3ng h\u1ea1n logo HP ch\u1ec9 c\u00f3 4 \u0111\u01b0\u1eddng k\u1ebb ch\u00e9o \u0111\u1eb7t trong m\u1ed9t v\u00f2ng tr\u00f2n, kh\u00f4ng c\u00f3 n\u00e9t n\u00e0o t\u1ea1o th\u00e0nh ch\u1eef \u201ch\u201d v\u00e0 \u201cp\u201d ho\u00e0n ch\u1ec9nh. Nh\u01b0ng ch\u00fang ta v\u1eabn \u0111\u1ecdc ra \u0111\u01b0\u1ee3c 2 ch\u1eef c\u00e1i, b\u1edfi n\u00e3o \u0111\u00e3 t\u1ef1 l\u1ea5p nh\u1eefng kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 nh\u1eadn di\u1ec7n h\u00ecnh quen thu\u1ed9c.<\/p>\n

Li\u00ean t\u1ee5c (continuity)<\/h3>\n

M\u1eaft ch\u00fang ta c\u00f3 xu h\u01b0\u1edbng d\u00f5i theo \u0111\u01b0\u1eddng th\u1eb3ng hay \u0111\u01b0\u1eddng cong m\u01b0\u1ee3t m\u00e0, thay v\u00ec c\u00e1c \u0111\u01b0\u1eddng \u0111\u1ee9t g\u00e3y, ngo\u1eb7t g\u1ea5p. C\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u Mention v\u1eadn d\u1ee5ng nguy\u00ean l\u00fd n\u00e0y trong carousel \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng, v\u1edbi c\u00e1c n\u00fat \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 d\u1ea5u ch\u1ea5m ti\u1ebfn tr\u00ecnh \u0111\u01b0\u1ee3c x\u1ebfp th\u1eb3ng h\u00e0ng, t\u1ea1o d\u00f2ng th\u1ecb gi\u00e1c li\u00ean t\u1ee5c khi\u1ebfn b\u1ea1n mu\u1ed1n vu\u1ed1t ho\u1eb7c b\u1ea5m xem ti\u1ebfp.<\/p>\n

H\u00ecnh – n\u1ec1n (figure-ground)<\/h3>\n

N\u00e3o lu\u00f4n t\u00e1ch nh\u1eefng g\u00ec ta nh\u00ecn th\u1ea5y th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh \u1edf ti\u1ec1n c\u1ea3nh (figure) v\u00e0 ph\u1ea7n n\u1ec1n ph\u00eda sau (ground), r\u1ed3i \u01b0u ti\u00ean x\u1eed l\u00fd ti\u1ec1n c\u1ea3nh tr\u01b0\u1edbc.<\/p>\n

Giao di\u1ec7n Apple Music lu\u00f4n \u0111\u1eb7t ch\u1eef tr\u1eafng, \u0111\u1eadm v\u00e0 k\u00edch th\u01b0\u1edbc l\u1edbn tr\u00ean n\u1ec1n \u1ea3nh ngh\u1ec7 s\u0129 \u0111\u01b0\u1ee3c l\u00e0m m\u1edd nh\u1eb9. \u0110i\u1ec1u n\u00e0y khi\u1ebfn t\u00ean b\u00e0i h\u00e1t v\u00e0 n\u00fat Play tr\u1edf th\u00e0nh nh\u1eefng th\u1ee9 b\u1ea1n nh\u00ecn th\u1ea5y \u0111\u1ea7u ti\u00ean, d\u00f9 h\u00ecnh \u1ea3nh ph\u00eda sau c\u00f3 ph\u1ee9c t\u1ea1p \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

\u0110\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ed1i x\u1ee9ng (Pr\u00e4gnanz)<\/h3>\n

Pr\u00e4gnanz trong ti\u1ebfng \u0110\u1ee9c mang ngh\u0129a \u201cng\u1eafn g\u1ecdn nh\u01b0ng ch\u1ee9a \u0111\u1ee7 \u00fd ngh\u0129a\u201d, m\u00f4 t\u1ea3 xu h\u01b0\u1edbng n\u00e3o \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c b\u1ed1 c\u1ee5c ph\u1ee9c t\u1ea1p th\u00e0nh h\u00ecnh kh\u1ed1i c\u01a1 b\u1ea3n, c\u00e2n b\u1eb1ng. Trang ch\u1ee7 Google Search l\u00e0 v\u00ed d\u1ee5 v\u1edbi logo, thanh t\u00ecm ki\u1ebfm v\u00e0 2 n\u00fat b\u1ea5m. Khi kh\u00f4ng c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y nhi\u1ec5u, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c t\u00ecm ki\u1ebfm g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c.<\/p>\n

\"Trang
B\u1ed1 c\u1ee5c Google n\u0103m 2009 t\u1eadp trung quanh t\u00e1c v\u1ee5 t\u00ecm ki\u1ebfm \u1edf gi\u1eefa trang. Ngu\u1ed3n: Google.<\/small><\/figcaption><\/figure>\n

S\u1ed1 ph\u1eadn chung (common fate)<\/h3>\n

Khi b\u1ea1n b\u1ea5m bi\u1ec3u t\u01b0\u1ee3ng menu hamburger v\u00e0 to\u00e0n b\u1ed9 danh m\u1ee5c c\u00f9ng tr\u01b0\u1ee3t ra theo m\u1ed9t nh\u1ecbp \u0111\u1ed9, n\u00e3o s\u1ebd nh\u1eadn di\u1ec7n ch\u00fang nh\u01b0 m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t, d\u00f9 b\u1ea1n ch\u01b0a \u0111\u1ecdc ch\u1eef n\u00e0o trong \u0111\u00f3. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra do nh\u1eefng ph\u1ea7n t\u1eed di chuy\u1ec3n c\u00f9ng h\u01b0\u1edbng, c\u00f9ng t\u1ed1c \u0111\u1ed9 \u0111\u01b0\u1ee3c n\u00e3o m\u1eb7c \u0111\u1ecbnh l\u00e0 thu\u1ed9c v\u1ec1 nhau.<\/p>\n

Ti\u00eau \u0111i\u1ec3m (focal point)<\/h3>\n

Y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ea7u ti\u00ean. Nguy\u00ean l\u00fd n\u00e0y g\u1eafn li\u1ec1n v\u1edbi hi\u1ec7u \u1ee9ng Von Restorff, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong th\u00ed nghi\u1ec7m cho ng\u01b0\u1eddi tham gia xem danh s\u00e1ch c\u00e1c h\u00e3ng xe h\u01a1i, trong \u0111\u00f3 ri\u00eang Alfa Romeo \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ph\u00f4ng ch\u1eef \u0111\u1ecf v\u00e0 l\u1edbn h\u01a1n h\u1eb3n nh\u1eefng t\u00ean c\u00f2n l\u1ea1i.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft t\u1ea1i b\u00e0i vi\u1ebft v\u1ec1 hi\u1ec7u \u1ee9ng Von Restorff<\/a><\/p><\/blockquote>\n

Sau 3 ng\u00e0y<\/strong>, g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 ng\u01b0\u1eddi tham gia v\u1eabn nh\u1edb ch\u00ednh x\u00e1c Alfa Romeo \u0111\u1ea7u ti\u00ean. C\u00e1ch t\u1ea1o ti\u00eau \u0111i\u1ec3m n\u00e0y c\u0169ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c b\u1ea3ng gi\u00e1 d\u1ecbch v\u1ee5: g\u00f3i \u201cph\u1ed5 bi\u1ebfn nh\u1ea5t\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m to h\u01a1n, k\u00e8m ruy-b\u0103ng n\u1ed5i b\u1eadt \u0111\u1ec3 m\u1eaft ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3 tr\u01b0\u1edbc.<\/p>\n

\"B\u1ea3ng
K\u00edch th\u01b0\u1edbc th\u1ebb v\u00e0 ruy-b\u0103ng c\u00f9ng h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd v\u1ec1 g\u00f3i \u1edf gi\u1eefa. Ngu\u1ed3n: Elementor.<\/small><\/figcaption><\/figure>\n

C\u1ea7n ch\u00fa \u00fd g\u00ec khi v\u1eadn d\u1ee5ng Gestalt v\u00e0o website?<\/h2>\n

Vi\u1ec7c d\u1eabn m\u1eaft t\u1eeb ti\u00eau \u0111\u1ec1 \u0111\u1ebfn n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Trong m\u1ed9t th\u1eed nghi\u1ec7m c\u1ee7a CXL Institute, trang c\u00f3 th\u00eam m\u1ed9t m\u0169i t\u00ean v\u1ebd tay tinh t\u1ebf h\u01b0\u1edbng v\u1ec1 bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi trang kh\u00f4ng c\u00f3 m\u0169i t\u00ean.<\/p>\n

K\u1ebft qu\u1ea3 cho th\u1ea5y, th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd v\u00e0o bi\u1ec3u m\u1eabu t\u0103ng t\u1eeb 1.77 gi\u00e2y l\u00ean 2.38 gi\u00e2y<\/strong>. M\u1ed9t thay \u0111\u1ed5i nh\u1ecf trong c\u00e1ch d\u1eabn m\u1eaft c\u0169ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"Bi\u1ec3u
Th\u1eddi gian nh\u00ecn v\u00e0o bi\u1ec3u m\u1eabu l\u00e0 th\u01b0\u1edbc \u0111o ch\u00fa \u00fd \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh c\u00e1c c\u00e1ch d\u1eabn m\u1eaft. Ngu\u1ed3n: Instapage.<\/small><\/figcaption><\/figure>\n

Tuy nhi\u00ean, m\u1ed9t s\u1ed1 chi ti\u1ebft tr\u00ean giao di\u1ec7n c\u00f3 th\u1ec3 khi\u1ebfn qu\u00e1 tr\u00ecnh n\u00e0y b\u1ecb ng\u1eaft qu\u00e3ng. \u0110i\u1ec3n h\u00ecnh l\u00e0 \u201c\u0111i\u1ec3m d\u1eebng gi\u1ea3\u201d<\/strong>, khi m\u1ed9t kh\u1ed1i h\u00ecnh \u1ea3nh l\u1edbn kh\u1edbp kh\u00edt v\u1edbi c\u1ea1nh d\u01b0\u1edbi m\u00e0n h\u00ecnh. N\u00e3o hi\u1ec3u nh\u1ea7m \u0111\u00e2y l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac trang, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng d\u1eebng cu\u1ed9n v\u00e0 tho\u00e1t ra d\u00f9 b\u00ean d\u01b0\u1edbi v\u1eabn c\u00f2n n\u1ed9i dung.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u0111\u1eb7t 2 y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt ngang nhau c\u1ea1nh nhau c\u0169ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ed1i r\u1ed1i. Ch\u1eb3ng h\u1ea1n n\u00fat \u201c\u0110\u0103ng k\u00fd ngay\u201d m\u00e0u \u0111\u1ecf kh\u1ed5ng l\u1ed3 n\u1eb1m s\u00e1t banner nh\u1ea5p nh\u00e1y s\u1ebd khi\u1ebfn h\u1ecd kh\u00f4ng bi\u1ebft n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u tr\u01b0\u1edbc. H\u1ecd c\u00f3 th\u1ec3\u2026 kh\u00f4ng l\u00e0m g\u00ec c\u1ea3.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, Gestalt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn giao di\u1ec7n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh g\u1ea7n nh\u01b0 trong v\u00f4 th\u1ee9c, tr\u01b0\u1edbc khi k\u1ecbp suy ngh\u0129 b\u1eb1ng l\u00fd tr\u00ed. V\u00ec v\u1eady vi\u1ec7c v\u1eadn d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn xa h\u01a1n m\u1ed9t c\u00f4ng th\u1ee9c l\u00e0m website \u0111\u1eb9p m\u1eaft.<\/p>\n

\u0110\u1ec3 ki\u1ec3m tra nhanh website c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee5p m\u00e0n h\u00ecnh r\u1ed3i cho m\u1ed9t ng\u01b0\u1eddi l\u1ea1 xem trong \u0111\u00fang 5 gi\u00e2y<\/strong>. Sau khi t\u1eaft \u1ea3nh, h\u1ecd c\u00f3 nh\u1edb \u0111\u01b0\u1ee3c ti\u00eau \u0111\u1ec1 ch\u00ednh v\u00e0 n\u00fat quan tr\u1ecdng nh\u1ea5t n\u1eb1m \u1edf \u0111\u00e2u kh\u00f4ng? M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 nheo m\u1eaft \u0111\u1ebfn khi ch\u1eef m\u1edd \u0111i, r\u1ed3i quan s\u00e1t xem c\u00e1c kh\u1ed1i n\u1ed9i dung c\u00f3 c\u00f2n t\u00e1ch b\u1ea1ch v\u00e0 n\u00fat CTA c\u00f3 n\u1ed5i b\u1eadt nh\u1ea5t hay kh\u00f4ng.<\/p>\n

N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng website c\u1ee7a b\u1ea1n \u0111\u00e3 \u201cn\u00f3i \u0111\u00fang ng\u00f4n ng\u1eef\u201d m\u00e0 n\u00e3o ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Khi b\u1ea1n truy c\u1eadp m\u1ed9t website, d\u00f9 \u0111\u00f3 l\u00e0 1 trang ho\u00e0n to\u00e0n xa l\u1ea1, nh\u01b0ng b\u1ea1n v\u1eabn bi\u1ebft \u0111\u00e2u l\u00e0 menu hay n\u00fat mua h\u00e0ng khi ch\u01b0a k\u1ecbp \u0111\u1ecdc ch\u1eef n\u00e0o. Ngay c\u1ea3 m\u1ed9t kh\u1ed1i qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn ra ch\u1ec9 sau v\u00e0i gi\u00e2y nh\u00ecn v\u00e0o b\u1ed1 c\u1ee5c trang. \u0110i\u1ec1u n\u00e0y […]<\/p>\n","protected":false},"author":1,"featured_media":4891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[63],"class_list":["post-4890","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-ux-ui"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4890"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4890\/revisions"}],"predecessor-version":[{"id":4899,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4890\/revisions\/4899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4891"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}