{"id":4883,"date":"2026-09-05T06:33:38","date_gmt":"2026-09-05T06:33:38","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4883"},"modified":"2026-09-05T10:57:10","modified_gmt":"2026-09-05T10:57:10","slug":"directional-cues","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/directional-cues\/","title":{"rendered":"C\u00e1c t\u00edn hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng (Directional cues) trong thi\u1ebft k\u1ebf website"},"content":{"rendered":"

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt ng\u1ea7m \u0111\u1ecbnh trong thi\u1ebft k\u1ebf website: ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u00e0n to\u00e0n t\u1ef1 quy\u1ebft \u0111\u1ecbnh m\u00ecnh s\u1ebd nh\u00ecn v\u00e0o \u0111\u00e2u.<\/strong><\/p><\/blockquote>\n

M\u1ed9t m\u0169i t\u00ean cong h\u01b0\u1edbng v\u00e0o n\u00fat \u201c\u0110\u0103ng k\u00fd ngay\u201d, hay \u00e1nh m\u1eaft ng\u01b0\u1eddi m\u1eabu nh\u00ecn v\u1ec1 m\u1ed9t \u00f4 \u0111i\u1ec1n th\u00f4ng tin, \u0111\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn m\u1eaft b\u1ea1n v\u00f4 th\u1ee9c di chuy\u1ec3n theo.<\/p>\n

Trong UX\/UI v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i (CRO), nh\u1eefng chi ti\u1ebft n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng th\u1ecb gi\u00e1c (directional cues)<\/strong>. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t \u0111\u1ec3 d\u1eabn s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng v\u1ecb tr\u00ed quan tr\u1ecdng nh\u01b0 n\u00fat CTA, form \u0111\u0103ng k\u00fd ho\u1eb7c th\u00f4ng \u0111i\u1ec7p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n

Ch\u1ec9 m\u1ed9t m\u0169i t\u00ean, \u00e1nh nh\u00ecn hay h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed9ng trong h\u00ecnh \u1ea3nh c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u201cl\u1ed9 tr\u00ecnh th\u1ecb gi\u00e1c\u201d m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1ea7n nh\u01b0 t\u1ef1 \u0111\u1ed9ng l\u00e0m theo.<\/p>\n

V\u1eady v\u00ec sao m\u1eaft ch\u00fang ta l\u1ea1i d\u1ec5 b\u1ecb d\u1eabn d\u1eaft b\u1edfi nh\u1eefng t\u00edn hi\u1ec7u nh\u1ecf nh\u01b0 v\u1eady?<\/p>\n

Directional cues l\u00e0 g\u00ec?<\/h2>\n

Directional cues l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n \u0111\u1ed3 h\u1ecda ho\u1eb7c c\u00e1ch s\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c nh\u1eb1m d\u1eabn \u00e1nh m\u1eaft ng\u01b0\u1eddi xem \u0111\u1ebfn m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u201cbi\u1ec3n ch\u1ec9 \u0111\u01b0\u1eddng\u201d, gi\u00fap ng\u01b0\u1eddi truy c\u1eadp \u0111i qua n\u1ed9i dung theo m\u1ed9t h\u00e0nh tr\u00ecnh th\u1ecb gi\u00e1c nh\u1ea5t \u0111\u1ecbnh, h\u1ea1n ch\u1ebf b\u1ecf s\u00f3t th\u00f4ng tin quan tr\u1ecdng khi l\u01b0\u1edbt trang.<\/p>\n

D\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 tr\u1ef1c quan, t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 th\u1ec3 chia l\u00e0m 2 nh\u00f3m:<\/p>\n

    \n
  • T\u00edn hi\u1ec7u tr\u1ef1c di\u1ec7n (explicit cues)<\/strong>: Nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ec9 h\u01b0\u1edbng r\u00f5 r\u00e0ng m\u00e0 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft c\u00f3 \u00fd th\u1ee9c, nh\u01b0 m\u0169i t\u00ean, \u0111\u01b0\u1eddng k\u1ebb d\u1eabn hay h\u00ecnh ng\u00f3n tay ch\u1ec9 v\u00e0o m\u1ed9t v\u1ecb tr\u00ed.<\/li>\n
  • T\u00edn hi\u1ec7u ng\u1ea7m \u0111\u1ecbnh (suggestive cues)<\/strong>: Nh\u1eefng y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u00e0 c\u00e1ch s\u1eafp \u0111\u1eb7t kh\u00f4ng gian \u00e2m th\u1ea7m thu h\u00fat s\u1ef1 ch\u00fa \u00fd, nh\u01b0 \u00e1nh m\u1eaft nh\u00e2n v\u1eadt, kho\u1ea3ng tr\u1eafng hay h\u01b0\u1edbng chi\u1ebfu s\u00e1ng c\u1ee7a v\u1eadt th\u1ec3. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nh\u00ecn theo m\u00e0 kh\u00f4ng nh\u1eadn ra m\u00ecnh \u0111ang \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft.<\/li>\n<\/ul>\n

    M\u1ed9t nh\u00f3m ch\u1ec9 th\u1eb3ng n\u01a1i b\u1ea1n c\u1ea7n nh\u00ecn, nh\u00f3m c\u00f2n l\u1ea1i \u0111\u01b0a ra nh\u1eefng \u201cg\u1ee3i \u00fd\u201d \u0111\u1ec3 m\u1eaft t\u1ef1 t\u00ecm \u0111\u1ebfn \u0111\u00f3. C\u1ea3 hai \u0111\u1ec1u nh\u1eb1m gi\u1eef s\u1ef1 ch\u00fa \u00fd \u1edf ph\u1ea7n n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi thi\u1ebft k\u1ebf mu\u1ed1n b\u1ea1n ti\u1ebfp nh\u1eadn.<\/p>\n

    V\u00ec sao ch\u00fang ta d\u1ec5 nh\u00ecn theo t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng?<\/h2>\n

    B\u1ed9 n\u00e3o ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc khi k\u1ecbp suy ngh\u0129<\/h3>\n

    Theo l\u00fd thuy\u1ebft hai h\u1ec7 th\u1ed1ng t\u01b0 duy (dual-process theory), H\u1ec7 th\u1ed1ng 1 ho\u1ea1t \u0111\u1ed9ng v\u00f4 th\u1ee9c, t\u1ef1 \u0111\u1ed9ng v\u00e0 r\u1ea5t nhanh, trong khi H\u1ec7 th\u1ed1ng 2 \u0111\u1ea3m nhi\u1ec7m vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 suy ngh\u0129 logic.<\/p>\n

    B\u1ed9 n\u00e3o x\u1eed l\u00fd h\u00ecnh \u1ea3nh nhanh g\u1ea5p kho\u1ea3ng 50 l\u1ea7n so v\u1edbi ch\u1eef vi\u1ebft. V\u00ec v\u1eady khi nh\u00ecn th\u1ea5y m\u0169i t\u00ean, H\u1ec7 th\u1ed1ng 1 l\u1eadp t\u1ee9c k\u00edch ho\u1ea1t ph\u1ea3n x\u1ea1 khi\u1ebfn m\u1eaft di chuy\u1ec3n theo h\u01b0\u1edbng \u0111\u00f3 ho\u1eb7c th\u00fac \u0111\u1ea9y b\u1ea1n cu\u1ed9n trang, tr\u01b0\u1edbc khi H\u1ec7 th\u1ed1ng 2 k\u1ecbp ph\u00e2n t\u00edch.<\/p>\n

    Th\u00f3i quen t\u1eeb ngo\u00e0i \u0111\u1eddi \u0111i v\u00e0o website<\/h3>\n

    T\u1eeb nh\u1ecf, ch\u00fang ta \u0111\u00e3 quen nh\u00ecn theo m\u0169i t\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1eddng. \u1ede s\u00e2n bay hay nh\u00e0 ga, nh\u1eefng bi\u1ec3n ch\u1ec9 d\u1eabn gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c l\u1ed1i \u0111i nhanh nh\u1ea5t m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ef1 d\u00f2 t\u1eebng h\u01b0\u1edbng. Th\u00f3i quen n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c mang v\u00e0o m\u00f4i tr\u01b0\u1eddng s\u1ed1, khi m\u1ed9t m\u0169i t\u00ean tr\u00ean website c\u0169ng khi\u1ebfn m\u1eaft ta \u0111i theo.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, con ng\u01b0\u1eddi c\u00f3 b\u1ea3n n\u0103ng ti\u1ebfn h\u00f3a l\u00e0 d\u00f5i theo \u00e1nh nh\u00ecn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng xung quanh. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf c\u1ee7a t\u00edn hi\u1ec7u \u00e1nh m\u1eaft (gaze cueing), khi h\u01b0\u1edbng nh\u00ecn c\u1ee7a nh\u00e2n v\u1eadt trong \u1ea3nh c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung b\u00ean c\u1ea1nh.<\/p>\n

    \"Nh\u00e2n
    H\u01b0\u1edbng nh\u00ecn c\u1ee7a nh\u00e2n v\u1eadt t\u1ea1o li\u00ean k\u1ebft gi\u1eefa ch\u00e2n dung v\u00e0 khu v\u1ef1c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin \u2014 Ngu\u1ed3n: Instapage.<\/figcaption><\/figure>\n

    M\u1eaft th\u00edch nh\u1eefng \u0111\u01b0\u1eddng \u0111i li\u00ean t\u1ee5c<\/h3>\n

    Theo t\u00e2m l\u00fd h\u1ecdc Gestalt, m\u1eaft c\u00f3 xu h\u01b0\u1edbng \u0111i theo nh\u1eefng \u0111\u01b0\u1eddng li\u00ean t\u1ee5c, m\u01b0\u1ee3t m\u00e0. Khi c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh th\u1eb3ng h\u00e0ng ho\u1eb7c n\u1ed1i v\u1edbi nhau b\u1eb1ng \u0111\u01b0\u1eddng k\u1ebb, \u00e1nh nh\u00ecn s\u1ebd tr\u01b0\u1ee3t d\u1ecdc theo tr\u1ee5c \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp nh\u1eadn ph\u1ea7n n\u1ed9i dung ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi form d\u00e0i ho\u1eb7c giao di\u1ec7n c\u1ea7n cu\u1ed9n nhi\u1ec1u.<\/p>\n

    B\u1edbt ph\u1ea3i ngh\u0129 xem n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u<\/h3>\n

    M\u1ed9t trang c\u00f3 tr\u1eadt t\u1ef1 th\u1ecb gi\u00e1c r\u00f5 r\u00e0ng gi\u00fap ch\u00fang ta ph\u00e2n bi\u1ec7t th\u00f4ng tin quan tr\u1ecdng v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y xao nh\u00e3ng. Nh\u1edd \u0111\u00f3, t\u1ea3i l\u01b0\u1ee3ng nh\u1eadn th\u1ee9c (cognitive load) \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng \u0111\u00e1ng k\u1ec3, b\u1edfi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i t\u1ed1n nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 t\u1ef1 t\u00ecm h\u01b0\u1edbng \u0111\u1ecdc. Khi kh\u00f4ng li\u00ean t\u1ee5c ph\u1ea3i t\u1ef1 h\u1ecfi \u201cm\u00ecnh n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u\u201d, b\u1ea1n c\u0169ng d\u1ec5 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p tr\u00ean trang h\u01a1n.<\/p>\n

    Nh\u1eefng c\u00e1ch \u201cch\u1ec9 \u0111\u01b0\u1eddng\u201d cho m\u1eaft tr\u00ean website<\/h2>\n

    M\u0169i t\u00ean v\u00e0 \u0111\u01b0\u1eddng k\u1ebb d\u1eabn<\/h3>\n

    M\u0169i t\u00ean (arrows) \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh nh\u1ea5t trong nh\u00f3m t\u00edn hi\u1ec7u tr\u1ef1c di\u1ec7n. Trong \u0111\u00f3, m\u0169i t\u00ean v\u1ebd tay (hand-drawn arrows) th\u01b0\u1eddng mang l\u1ea1i c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, c\u00e1 nh\u00e2n h\u01a1n c\u00e1c h\u00ecnh tam gi\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng mang t\u00ednh h\u00ecnh h\u1ecdc, nh\u1edd v\u1eady c\u0169ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd h\u01a1n.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t m\u0169i t\u00ean u\u1ed1n l\u01b0\u1ee3n h\u01b0\u1edbng v\u00e0o form \u0111\u0103ng k\u00fd ho\u1eb7c CTA ch\u00ednh. C\u00f2n \u1edf ranh gi\u1edbi m\u00e0n h\u00ecnh, m\u0169i t\u00ean h\u01b0\u1edbng xu\u1ed1ng gi\u00fap g\u1ee3i \u00fd r\u1eb1ng b\u00ean d\u01b0\u1edbi v\u1eabn c\u00f3 n\u1ed9i dung \u0111\u1ec3 ng\u01b0\u1eddi xem cu\u1ed9n ti\u1ebfp.<\/p>\n

    \"Hai
    M\u0169i t\u00ean n\u1ed1i ph\u1ea7n gi\u1edbi thi\u1ec7u v\u1edbi form, r\u1ed3i d\u1eabn ti\u1ebfp \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng ch\u00ednh. Ngu\u1ed3n: Unbounce.<\/figcaption><\/figure>\n

    \u0110\u01b0\u1eddng k\u1ebb d\u1eabn (leading lines) l\u1ea1i t\u1eadn d\u1ee5ng th\u00f3i quen qu\u00e9t m\u1eaft d\u1ecdc theo \u0111\u01b0\u1eddng th\u1eb3ng ho\u1eb7c cong \u0111\u1ec3 t\u00ecm \u0111i\u1ec3m k\u1ebft th\u00fac. Ch\u1eb3ng h\u1ea1n m\u1ed9t \u0111\u01b0\u1eddng k\u1ebb n\u1ed1i t\u1eeb ti\u00eau \u0111\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn form thu th\u1eadp th\u00f4ng tin s\u1ebd d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc qua hai ph\u1ea7n n\u00e0y. Vi\u1ec7c c\u0103n c\u00e1c kh\u1ed1i n\u1ed9i dung th\u1eb3ng h\u00e0ng c\u0169ng t\u1ea1o ra m\u1ed9t tr\u1ee5c d\u1ecdc v\u00f4 h\u00ecnh \u0111\u1ec3 m\u1eaft \u0111i theo.<\/p>\n

    \"\u0110\u01b0\u1eddng
    Datorama \u0111\u1eb7t CTA tr\u00ean \u0111\u01b0\u1eddng \u0111i c\u1ee7a \u0111\u1ed3 h\u1ecda bi\u1ec3u \u0111\u1ed3, n\u1ed1i h\u00ecnh n\u1ec1n v\u1edbi h\u00e0nh \u0111\u1ed9ng ch\u00ednh \u2014 Ngu\u1ed3n: Instapage.<\/figcaption><\/figure>\n

    \u00c1nh m\u1eaft nh\u00e2n v\u1eadt<\/h3>\n

    Con ng\u01b0\u1eddi lu\u00f4n nh\u00ecn v\u00e0o khu\u00f4n m\u1eb7t tr\u01b0\u1edbc khi quan s\u00e1t c\u00e1c v\u1eadt th\u1ec3 xung quanh. V\u00ec v\u1eady, h\u01b0\u1edbng nh\u00ecn c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trong \u1ea3nh c\u0169ng c\u00f3 th\u1ec3 v\u00f4 th\u1ee9c \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i \u00e1nh m\u1eaft n\u00e0o c\u0169ng gi\u00fap n\u1ed9i dung b\u00ean c\u1ea1nh \u0111\u01b0\u1ee3c ch\u00fa \u00fd h\u01a1n:<\/p>\n

      \n
    • \u00c1nh m\u1eaft \u0111\u1ed3ng thu\u1eadn<\/strong>: Nh\u00e2n v\u1eadt nh\u00ecn v\u1ec1 ph\u00eda form ho\u1eb7c CTA, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u00ecn theo v\u00e0 \u0111\u1ecdc k\u1ef9 ph\u1ea7n n\u1ed9i dung \u1edf \u0111\u00f3.<\/li>\n
    • \u00c1nh m\u1eaft xung \u0111\u1ed9t<\/strong>: Nh\u00e2n v\u1eadt nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi xem, t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh nh\u01b0ng l\u1ea1i khi\u1ebfn h\u1ecd t\u1eadp trung v\u00e0o khu\u00f4n m\u1eb7t. \u00c1nh nh\u00ecn l\u00fac n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t \u201cb\u1ee9c t\u01b0\u1eddng\u201d gi\u1eef s\u1ef1 ch\u00fa \u00fd l\u1ea1i, khi\u1ebfn n\u1ed9i dung thuy\u1ebft ph\u1ee5c xung quanh b\u1ecb b\u1ecf qua. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u1ed7i kh\u00e1 ph\u1ed5 bi\u1ebfn khi ch\u1ecdn \u1ea3nh cho website.<\/li>\n<\/ul>\n

      M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 ng\u00e2n h\u00e0ng MoneYou (H\u00e0 Lan) t\u1eebng thay \u1ea3nh ch\u00e2n dung trong widget \u201cNh\u1eadn b\u00e1o gi\u00e1 th\u1ebf ch\u1ea5p nhanh\u201d. Thay v\u00ec nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi d\u00f9ng, nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c \u0111\u1ed5i sang nh\u00ecn v\u1ec1 ph\u00eda c\u00e1c tr\u01b0\u1eddng \u0111i\u1ec1n th\u00f4ng tin. Sau thay \u0111\u1ed5i n\u00e0y, s\u1ed1 y\u00eau c\u1ea7u b\u00e1o gi\u00e1 \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng t\u0103ng 9%<\/strong>.<\/p>\n

      Kho\u1ea3ng tr\u1eafng v\u00e0 h\u01b0\u1edbng v\u1eadt th\u1ec3<\/h3>\n

      Kho\u1ea3ng tr\u1eafng, hay kho\u1ea3ng tr\u1ed1ng \u00e2m (white space), t\u1ea1o ti\u00eau \u0111i\u1ec3m b\u1eb1ng c\u00e1ch t\u00e1ch m\u1ed9t th\u00e0nh ph\u1ea7n kh\u1ecfi nh\u1eefng th\u1ee9 xung quanh. M\u1ed9t kho\u1ea3ng tr\u1ed1ng l\u1edbn l\u00e0m t\u0103ng \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 khi\u1ebfn m\u1eaft t\u1eadp trung v\u00e0o th\u00e0nh ph\u1ea7n \u0111\u00f3. V\u00ec v\u1eady thay v\u00ec nh\u1ed3i th\u00eam banner, ch\u1eef hay vi\u1ec1n khung quanh CTA ch\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eeba cho n\u00f3 m\u1ed9t kho\u1ea3ng tr\u1eafng th\u00f4ng tho\u00e1ng.<\/p>\n

      \"So
      Ch\u1eeba kho\u1ea3ng tr\u1ed1ng quanh n\u00fat gi\u00fap h\u00e0nh \u0111\u1ed9ng ch\u00ednh c\u00f3 \u0111i\u1ec3m nh\u1ea5n ri\u00eang trong b\u1ed1 c\u1ee5c. Ngu\u1ed3n: Unbounce.<\/figcaption><\/figure>\n

      B\u00ean c\u1ea1nh kho\u1ea3ng tr\u1eafng, h\u01b0\u1edbng v\u1eadt th\u1ec3 (object-directed cues) c\u0169ng c\u00f3 th\u1ec3 d\u1eabn m\u1eaft b\u1eb1ng chuy\u1ec3n \u0111\u1ed9ng, c\u1ea5u tr\u00fac h\u00ecnh h\u1ecdc ho\u1eb7c \u00e1nh s\u00e1ng trong \u1ea3nh. Ch\u1eb3ng h\u1ea1n m\u1ed9t chi\u1ebfc \u0111\u00e8n pin chi\u1ebfu s\u00e1ng v\u1ec1 ph\u00eda \u01b0u \u0111\u00e3i, hay d\u00f2ng bong b\u00f3ng chuy\u1ec3n \u0111\u1ed9ng h\u01b0\u1edbng v\u1ec1 n\u00fat b\u1ea5m.<\/p>\n

      \"Xe
      H\u01b0\u1edbng \u0111\u1ea7u xe \u0111\u1eb7t h\u00ecnh \u1ea3nh d\u1ecbch v\u1ee5 c\u00f9ng chi\u1ec1u v\u1edbi v\u1ecb tr\u00ed bi\u1ec3u m\u1eabu b\u00e1o gi\u00e1 \u2014 Ngu\u1ed3n: Instapage.<\/figcaption><\/figure>\n

      M\u0169i t\u00ean gi\u1eef s\u1ef1 ch\u00fa \u00fd \u0111\u01b0\u1ee3c bao l\u00e2u?<\/h2>\n

      T\u00e1c \u0111\u1ed9ng c\u1ee7a t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u00e3 \u0111\u01b0\u1ee3c CXL Institute quan s\u00e1t trong m\u1ed9t nghi\u00ean c\u1ee9u theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng m\u1eaft (eye-tracking), trong \u0111\u00f3 248 ng\u01b0\u1eddi tham gia xem trang ch\u1ee7 c\u1ee7a h\u00e3ng lu\u1eadt Lemon Law Group trong 15 gi\u00e2y, m\u1ed7i nh\u00f3m \u0111\u01b0\u1ee3c xem m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c nhau. C\u00e1c phi\u00ean b\u1ea3n g\u1ed3m: kh\u00f4ng c\u00f3 t\u00edn hi\u1ec7u, m\u0169i t\u00ean v\u1ebd tay, \u0111\u1ed3 h\u1ecda tam gi\u00e1c, \u0111\u01b0\u1eddng k\u1ebb d\u1eabn, \u1ea3nh ng\u01b0\u1eddi nh\u00ecn v\u00e0o form, \u1ea3nh ng\u01b0\u1eddi nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi d\u00f9ng v\u00e0 form \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt.<\/p>\n

      K\u1ebft qu\u1ea3 cho th\u1ea5y, th\u1eddi gian nh\u1eadn bi\u1ebft form l\u1ea7n \u0111\u1ea7u kh\u00f4ng kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea<\/strong> gi\u1eefa c\u00e1c ph\u01b0\u01a1ng \u00e1n. Th\u1eadm ch\u00ed nh\u00f3m kh\u00f4ng c\u00f3 t\u00edn hi\u1ec7u nh\u1eadn bi\u1ebft form nhanh nh\u1ea5t, b\u1edfi h\u1ecd kh\u00f4ng ph\u1ea3i x\u1eed l\u00fd th\u00eam c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda tr\u00ean trang.<\/p>\n

      Ch\u1ec9 s\u1ed1 quan tr\u1ecdng h\u01a1n l\u00e0 th\u1eddi gian ch\u00fa \u00fd trung b\u00ecnh – kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi xem th\u1ef1c s\u1ef1 d\u1eebng l\u1ea1i x\u1eed l\u00fd th\u00f4ng tin. \u1ede ch\u1ec9 s\u1ed1 n\u00e0y, s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng h\u01a1n. M\u0169i t\u00ean v\u1ebd tay ghi nh\u1eadn th\u1eddi gian nh\u00ecn v\u00e0o form cao nh\u1ea5t, trung b\u00ecnh 2,3873 gi\u00e2y<\/strong> so v\u1edbi 1,7783 gi\u00e2y \u1edf nh\u00f3m \u0111\u1ed1i ch\u1ee9ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng kho\u1ea3ng 34%<\/strong>.<\/p>\n

      B\u1ea3n \u0111\u1ed3 nhi\u1ec7t (heatmap) c\u0169ng ghi nh\u1eadn m\u0169i t\u00ean d\u1eabn m\u1eaft \u0111\u1ebfn \u0111\u00fang v\u1ecb tr\u00ed v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao v\u00e0 gi\u1eef ng\u01b0\u1eddi xem \u1edf \u0111\u00f3 l\u00e2u nh\u1ea5t. \u0110\u01b0\u1eddng k\u1ebb d\u1eabn \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 2,0321 gi\u00e2y, ti\u1ebfp theo l\u00e0 form \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt v\u00e0 \u1ea3nh ng\u01b0\u1eddi nh\u00ecn v\u00e0o form.<\/p>\n

      Ng\u01b0\u1ee3c l\u1ea1i, \u1ea3nh ng\u01b0\u1eddi nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi d\u00f9ng ghi nh\u1eadn th\u1eddi gian ch\u00fa \u00fd th\u1ea5p nh\u1ea5t, ch\u1ec9 0,9912 gi\u00e2y<\/strong>. Con s\u1ed1 n\u00e0y gi\u1ea3m g\u1ea7n m\u1ed9t n\u1eeda so v\u1edbi nh\u00f3m \u0111\u1ed1i ch\u1ee9ng. Ng\u01b0\u1eddi tham gia g\u1ea7n nh\u01b0 b\u1ecf qua form \u0111\u0103ng k\u00fd, b\u1edfi s\u1ef1 ch\u00fa \u00fd b\u1ecb gi\u1eef l\u1ea1i \u1edf khu\u00f4n m\u1eb7t nh\u00e2n v\u1eadt.<\/p>\n

      \u1ede m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, chu\u1ed7i kh\u00e1ch s\u1ea1n Van Der Valk b\u1ed5 sung m\u0169i t\u00ean h\u01b0\u1edbng xu\u1ed1ng t\u1ea1i c\u00e1c \u0111i\u1ec3m ng\u1eaft tr\u00ean trang ch\u1ee7 v\u1ed1n r\u1ea5t d\u00e0i. S\u1ed1 kh\u00e1ch cu\u1ed9n \u0111\u1ebfn t\u1eadn ch\u00e2n trang t\u0103ng g\u1ea5p 10 l\u1ea7n<\/strong>, k\u00e9o theo t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i chung c\u1ee7a trang t\u0103ng th\u00eam 57%<\/strong>.<\/p>\n

      Khi n\u00e0o t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng ph\u1ea3n t\u00e1c d\u1ee5ng?<\/h2>\n

      T\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd \u0111\u1ebfn ph\u1ea7n quan tr\u1ecdng, nh\u01b0ng th\u00eam nhi\u1ec1u ch\u01b0a ch\u1eafc \u0111\u00e3 hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 c\u00e1ch s\u1eafp x\u1ebfp c\u00f2n khi\u1ebfn h\u1ecd d\u1eebng \u0111\u1ecdc ho\u1eb7c r\u1eddi trang s\u1edbm h\u01a1n.<\/p>\n

      \u0110\u01b0\u1eddng k\u1ebb ngang khi\u1ebfn ng\u01b0\u1eddi xem t\u01b0\u1edfng \u0111\u00e3 h\u1ebft trang<\/h3>\n

      B\u1ed9 n\u00e3o th\u01b0\u1eddng hi\u1ec3u m\u1ed9t \u0111\u01b0\u1eddng k\u1ebb ngang k\u00e9o d\u00e0i c\u1eaft qua website nh\u01b0 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i. Ng\u01b0\u1eddi xem v\u00ec th\u1ebf d\u1ec5 ngh\u0129 trang \u0111\u00e3 k\u1ebft th\u00fac v\u00e0 kh\u00f4ng cu\u1ed9n n\u1eefa. H\u00ecnh \u1ea3nh hero qu\u00e1 l\u1edbn, chi\u1ebfm tr\u1ecdn m\u00e0n h\u00ecnh m\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ed9 ph\u1ea7n ti\u1ebfp theo, c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra \u201c\u0111i\u1ec3m d\u1eebng\u201d gi\u1ea3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

      \"Trang
      \u0110\u01b0\u1eddng ph\u00e2n c\u00e1ch ngang t\u1ea1o c\u1ea3m gi\u00e1c k\u1ebft th\u00fac d\u00f9 trang Virgin America v\u1eabn c\u00f2n n\u1ed9i dung b\u00ean d\u01b0\u1edbi \u2014 Ngu\u1ed3n: Nielsen Norman Group.<\/figcaption><\/figure>\n

      \u0110\u1ec3 h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thu nh\u1ecf \u1ea3nh hero cho m\u1ed9t ph\u1ea7n ti\u00eau \u0111\u1ec1 b\u00ean d\u01b0\u1edbi xu\u1ea5t hi\u1ec7n. Nh\u1eefng \u0111\u01b0\u1eddng k\u1ebb ngang s\u1eafc n\u00e9t n\u00ean \u0111\u01b0\u1ee3c thay b\u1eb1ng kho\u1ea3ng tr\u1eafng ho\u1eb7c chuy\u1ec3n m\u00e0u n\u1ec1n nh\u1eb9 nh\u00e0ng, gi\u00fap ng\u01b0\u1eddi xem ti\u1ebfp t\u1ee5c \u0111i qua n\u1ed9i dung.<\/p>\n

      C\u00e1c t\u00edn hi\u1ec7u ch\u1ec9 v\u1ec1 nhi\u1ec1u h\u01b0\u1edbng<\/h3>\n

      M\u1ed9t trang c\u00f3 nhi\u1ec1u m\u0169i t\u00ean, \u0111\u01b0\u1eddng k\u1ebb v\u00e0 khu\u00f4n m\u1eb7t nh\u00ecn v\u1ec1 nh\u1eefng ph\u00eda kh\u00e1c nhau d\u1ec5 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng qu\u00e1 t\u1ea3i. Khi kh\u00f4ng bi\u1ebft n\u00ean t\u1eadp trung v\u00e0o \u0111\u00e2u, h\u1ecd c\u00f3 th\u1ec3 b\u1ed1i r\u1ed1i r\u1ed3i tho\u00e1t trang m\u00e0 kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i. V\u00ec v\u1eady m\u1ed7i trang n\u00ean c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i ch\u00ednh, v\u1edbi c\u00e1c t\u00edn hi\u1ec7u c\u00f9ng h\u01b0\u1edbng v\u1ec1 ti\u00eau \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

      Kho\u1ea3ng tr\u1eafng qu\u00e1 nhi\u1ec1u c\u0169ng g\u00e2y hi\u1ec3u nh\u1ea7m<\/h3>\n

      Kho\u1ea3ng tr\u1eafng gi\u00fap giao di\u1ec7n th\u00f4ng tho\u00e1ng, nh\u01b0ng n\u1ebfu ph\u1ea7n b\u00ean d\u01b0\u1edbi n\u1ebfp g\u1ea5p trang c\u00f3 qu\u00e1 nhi\u1ec1u kho\u1ea3ng tr\u1ed1ng m\u00e0 kh\u00f4ng k\u00e8m t\u00edn hi\u1ec7u d\u1eabn d\u1eaft, ng\u01b0\u1eddi d\u00f9ng d\u1ec5 ngh\u0129 trang \u0111\u00e3 h\u1ebft n\u1ed9i dung ho\u1eb7c b\u1ecb l\u1ed7i t\u1ea3i. L\u00fac n\u00e0y, kho\u1ea3ng tr\u1ed1ng l\u1ea1i tr\u1edf th\u00e0nh l\u00fd do khi\u1ebfn h\u1ecd ng\u1eebng cu\u1ed9n.<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p kho\u1ea3ng tr\u1eafng v\u1edbi m\u1ed9t g\u1ee3i \u00fd nh\u1ecf, nh\u01b0 m\u0169i t\u00ean u\u1ed1n l\u01b0\u1ee3n h\u01b0\u1edbng xu\u1ed1ng ho\u1eb7c hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed9ng tinh t\u1ebf. Nh\u1eefng chi ti\u1ebft n\u00e0y gi\u00fap ng\u01b0\u1eddi xem nh\u1eadn ra v\u1eabn c\u00f2n n\u1ed9i dung ph\u00eda d\u01b0\u1edbi.<\/p>\n

      \u00c1nh m\u1eaft d\u1eabn \u0111\u1ebfn th\u00f4ng tin g\u00e2y \u0111\u1eafn \u0111o<\/h3>\n

      Ngay c\u1ea3 khi nh\u00e2n v\u1eadt \u0111\u00e3 nh\u00ecn v\u00e0o n\u1ed9i dung, v\u1ecb tr\u00ed c\u1ee7a n\u1ed9i dung \u0111\u00f3 v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Ch\u1eb3ng h\u1ea1n n\u1ebfu b\u1ea3ng gi\u00e1 n\u1eb1m ngay tr\u00ean \u0111\u01b0\u1eddng qu\u00e9t m\u1eaft, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o chi ph\u00ed v\u00e0 do d\u1ef1 tr\u01b0\u1edbc khi k\u1ecbp hi\u1ec3u gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

      V\u00ec v\u1eady khi d\u00f9ng \u1ea3nh nh\u00e2n v\u1eadt, b\u1ea1n n\u00ean \u0111\u1ec3 \u00e1nh m\u1eaft h\u01b0\u1edbng v\u1ec1 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t, nh\u01b0 ti\u00eau \u0111\u1ec1 l\u1ee3i \u00edch c\u1ed1t l\u00f5i ho\u1eb7c CTA. Nh\u1eefng th\u00f4ng tin d\u1ec5 g\u00e2y \u0111\u1eafn \u0111o n\u00ean n\u1eb1m ngo\u00e0i \u0111\u01b0\u1eddng qu\u00e9t m\u1eaft n\u00e0y, \u0111\u1ec3 ng\u01b0\u1eddi xem kh\u00f4ng x\u1eed l\u00fd ch\u00fang qu\u00e1 s\u1edbm.<\/p>\n

      \u00c1p d\u1ee5ng directional cues th\u1ebf n\u00e0o cho website c\u1ee7a b\u1ea1n?<\/h2>\n

      Directional cues t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi d\u1ef1a tr\u00ean c\u00e1ch b\u1ed9 n\u00e3o x\u1eed l\u00fd h\u00ecnh \u1ea3nh. \u0110\u00f4i khi ch\u1ec9 m\u1ed9t m\u0169i t\u00ean \u0111\u00fang ch\u1ed7 ho\u1eb7c \u00e1nh nh\u00ecn \u0111\u00fang h\u01b0\u1edbng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu mu\u1ed1n th\u1eed \u00e1p d\u1ee5ng cho website, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

        \n
      1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i ch\u00ednh<\/strong>: Tr\u01b0\u1edbc ti\u00ean, ch\u1ecdn CTA ho\u1eb7c form \u0111\u0103ng k\u00fd c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadp trung s\u1ef1 ch\u00fa \u00fd nh\u1ea5t tr\u00ean trang. \u0110\u00e2y s\u1ebd l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a c\u00e1c t\u00edn hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng.<\/li>\n
      2. S\u1eafp x\u1ebfp wireframe theo lu\u1ed3ng \u0111\u1ecdc<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u00f4 h\u00ecnh \u0111\u1ecdc ch\u1eef F (cho trang nhi\u1ec1u ch\u1eef) ho\u1eb7c ch\u1eef Z \u0111\u1ec3 b\u1ed1 tr\u00ed n\u1ed9i dung c\u1ed1t l\u00f5i theo \u0111\u01b0\u1eddng qu\u00e9t t\u1ef1 nhi\u00ean c\u1ee7a m\u1eaft. CTA ch\u00ednh n\u00ean n\u1eb1m \u1edf v\u00f9ng k\u1ebft th\u00fac lu\u1ed3ng \u0111\u1ecdc n\u00e0y.<\/li>\n
      3. Ch\u1ecdn t\u00edn hi\u1ec7u ph\u00f9 h\u1ee3p<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng m\u0169i t\u00ean v\u1ebd tay n\u1ebfu mu\u1ed1n t\u1eadp trung t\u1ed1i \u0111a s\u1ef1 ch\u00fa \u00fd v\u00e0o form. N\u1ebfu d\u00f9ng \u1ea3nh nh\u00e2n v\u1eadt, c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u01b0\u1edbng nh\u00ecn c\u1ee7a h\u1ecd \u0111i v\u1ec1 ph\u00eda CTA.<\/li>\n
      4. Lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n<\/strong>: R\u00e0 so\u00e1t nh\u1eefng \u0111\u01b0\u1eddng k\u1ebb ngang s\u1eafc n\u00e9t c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ee9t lu\u1ed3ng m\u1eaft, \u0111\u1ed3ng th\u1eddi d\u1ecdn c\u00e1c chi ti\u1ebft th\u1eeba quanh ti\u00eau \u0111i\u1ec3m. Kho\u1ea3ng tr\u1eafng \u1edf \u0111\u00f3 c\u1ea7n \u0111\u1ee7 th\u00f4ng tho\u00e1ng \u0111\u1ec3 ph\u1ea7n n\u1ed9i dung ch\u00ednh \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/li>\n
      5. Ki\u1ec3m ch\u1ee9ng b\u1eb1ng d\u1eef li\u1ec7u<\/strong>: D\u00f9ng b\u1ea3n \u0111\u1ed3 nhi\u1ec7t cu\u1ed9n trang (scrollmap), clickmap ho\u1eb7c th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ef1 t\u0103ng l\u00ean tr\u00ean website c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

        C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt ng\u1ea7m \u0111\u1ecbnh trong thi\u1ebft k\u1ebf website: ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u00e0n to\u00e0n t\u1ef1 quy\u1ebft \u0111\u1ecbnh m\u00ecnh s\u1ebd nh\u00ecn v\u00e0o \u0111\u00e2u. M\u1ed9t m\u0169i t\u00ean cong h\u01b0\u1edbng v\u00e0o n\u00fat \u201c\u0110\u0103ng k\u00fd ngay\u201d, hay \u00e1nh m\u1eaft ng\u01b0\u1eddi m\u1eabu nh\u00ecn v\u1ec1 m\u1ed9t \u00f4 \u0111i\u1ec1n th\u00f4ng tin, \u0111\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn m\u1eaft b\u1ea1n v\u00f4 th\u1ee9c di chuy\u1ec3n […]<\/p>\n","protected":false},"author":1,"featured_media":4884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[49],"class_list":["post-4883","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-thi-giac"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4883"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4883\/revisions"}],"predecessor-version":[{"id":4908,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4883\/revisions\/4908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4884"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}