![\"Talia](\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/Talia-Wolf-Emotional-Targeting-1.png\")
V\u00ec sao c\u1ea3m x\u00fac l\u1ea1i quan tr\u1ecdng h\u01a1n t\u00ednh n\u0103ng?<\/strong><\/h2>\nCh\u00fang ta th\u01b0\u1eddng ngh\u0129 m\u00ecnh l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00fd tr\u00ed, lu\u00f4n c\u00f3 m\u1ed9t l\u00fd do r\u00f5 r\u00e0ng cho t\u1eebng quy\u1ebft \u0111\u1ecbnh. Nh\u01b0ng theo Talia Wolf, ph\u1ea7n l\u1edbn quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi l\u1ea1i \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u1ea3m x\u00fac, nh\u01b0 mong mu\u1ed1n \u0111\u01b0\u1ee3c an to\u00e0n, \u0111\u01b0\u1ee3c y\u00eau th\u01b0\u01a1ng, thu\u1ed9c v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o h\u01a1n v\u1ec1 b\u1ea3n th\u00e2n.<\/p>\n
\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 khi mua h\u00e0ng, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. H\u1ecd mua gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3 mang l\u1ea1i. Lego kh\u00f4ng \u0111\u01a1n thu\u1ea7n b\u00e1n nh\u1eefng kh\u1ed1i nh\u1ef1a \u0111\u1ec3 x\u1ebfp th\u00e0nh l\u00e2u \u0111\u00e0i, h\u1ecd b\u00e1n ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 h\u1ea1nh ph\u00fac tu\u1ed5i th\u01a1. Sony kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh, h\u1ecd b\u00e1n m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111i\u1ec7n \u1ea3nh s\u1ed1ng \u0111\u1ed9ng ngay t\u1ea1i ph\u00f2ng kh\u00e1ch. C\u00f2n chi\u1ebfn d\u1ecbch \u201cFind your greatness\u201d c\u1ee7a Nike th\u1eadm ch\u00ed kh\u00f4ng t\u1eadp trung v\u00e0o \u0111\u00f4i gi\u00e0y, m\u00e0 kh\u01a1i d\u1eady \u0111\u1ed9ng l\u1ef1c v\u01b0\u1ee3t l\u00ean ch\u00ednh m\u00ecnh b\u00ean trong m\u1ed7i ng\u01b0\u1eddi.<\/p>\n![\"Qu\u1ea3ng](\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/GREATNESS_PRINT_Page_1.jpg\")
\u201cFind Your Greatness\u201d \u0111\u1eb7t kh\u00e1t v\u1ecdng t\u1ef1 v\u01b0\u1ee3t l\u00ean tr\u01b0\u1edbc m\u1ecdi th\u00f4ng s\u1ed1 s\u1ea3n ph\u1ea9m. Ngu\u1ed3n: Nike<\/figcaption><\/figure>\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u00e1n c\u1ea3m x\u00fac theo c\u00e1ch n\u00e0y t\u1eeb r\u1ea5t l\u00e2u. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn website hi\u1ec7n nay v\u1eabn ch\u0103m ch\u0103m v\u00e0o gi\u00e1 v\u00e0 t\u00ednh n\u0103ng, t\u1ea1o ra m\u1ed9t kho\u1ea3ng tr\u1ed1ng l\u1edbn trong vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 khung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Talia Wolf mu\u1ed1n l\u1ea5p \u0111\u1ea7y.<\/p>\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn nh\u1eefng c\u1ea3m x\u00fac c\u00f3 v\u1ebb m\u01a1 h\u1ed3 n\u00e0y th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng? Khung c\u1ee7a Talia Wolf g\u1ed3m 4 b\u01b0\u1edbc, \u0111i tu\u1ea7n t\u1ef1 t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p cho \u0111\u1ebfn bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh m\u1ed9t th\u1eed nghi\u1ec7m th\u1ef1c t\u1ebf.<\/p>\n
B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 theo kh\u00eda c\u1ea1nh c\u1ea3m x\u00fac<\/strong><\/h2>\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edf b\u1ea3ng gi\u00e1 hay ng\u1ed3i so s\u00e1nh t\u1eebng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n quan s\u00e1t xem \u0111\u1ed1i th\u1ee7 \u0111ang c\u1ed1 t\u1ea1o ra c\u1ea3m gi\u00e1c g\u00ec v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch n\u00e0o.<\/p>\n
Talia Wolf \u0111\u1ec1 xu\u1ea5t b\u1ea1n ch\u1ecdn kho\u1ea3ng 10-15 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 \u0111\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp, mi\u1ec5n l\u00e0 h\u1ecd c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Sau \u0111\u00f3, h\u00e3y \u0111\u00e1nh gi\u00e1 t\u1eebng \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean 4 ti\u00eau ch\u00ed:<\/p>\n
\n- \n
\n- Th\u00f4ng \u0111i\u1ec7p:<\/strong> Ti\u00eau \u0111\u1ec1 c\u00f9ng c\u00e2u chuy\u1ec7n c\u1ed1t l\u00f5i m\u00e0 h\u1ecd \u0111ang x\u00e2y d\u1ef1ng tr\u00ean trang \u0111\u00edch.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> M\u00e0u ch\u1ee7 \u0111\u1ea1o c\u00f3 th\u1ec3 mang theo t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng \u00fd ngh\u0129a ng\u1ea7m r\u1ea5t m\u1ea1nh.<\/li>\n
- H\u00ecnh \u1ea3nh tr\u1ef1c quan:<\/strong> Trang web c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi c\u00f4 \u0111\u01a1n, m\u1ed9t c\u1eb7p \u0111\u00f4i h\u1ea1nh ph\u00fac, nhi\u1ec1u ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac ho\u1eb7c ch\u1ec9 d\u00f9ng h\u00ecnh \u1ea3nh tr\u1eebu t\u01b0\u1ee3ng.<\/li>\n
- T\u00e1c nh\u00e2n c\u1ea3m x\u00fac:<\/strong> C\u1ea3m gi\u00e1c m\u00e0 \u0111\u1ed1i th\u1ee7 mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi b\u01b0\u1edbc v\u00e0o trang, nh\u01b0 tin t\u01b0\u1edfng, hy v\u1ecdng hay an to\u00e0n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Talia Wolf minh h\u1ecda b\u01b0\u1edbc n\u00e0y b\u1eb1ng ba n\u1ec1n t\u1ea3ng h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn. Zoosk<\/strong> ch\u1ecdn m\u1ed9t ti\u00eau \u0111\u1ec1 nh\u1ea5n m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, v\u1edbi l\u1eddi h\u1ee9a \u201ch\u00e3y \u0111\u1ec3 \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 s\u1ed1 m\u1ed9t s\u1eafp x\u1ebfp cho b\u1ea1n\u201d. N\u1ec1n t\u1ea3ng n\u00e0y d\u00f9ng m\u00e0u n\u00e2u g\u1ee3i c\u1ea3m gi\u00e1c nghi\u00eam t\u00fac, \u1ed5n \u0111\u1ecbnh, k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh m\u1ed9t ph\u1ee5 n\u1eef \u0111\u1ed9c th\u00e2n \u0111ang c\u1ea7m \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn t\u00e1c nh\u00e2n c\u1ea3m x\u00fac ch\u00ednh l\u00e0 s\u1ef1 tin t\u01b0\u1edfng.<\/p>\nTrong khi \u0111\u00f3, Match t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i qua th\u00f4ng \u0111i\u1ec7p \u201cxem \u1ea3nh nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n g\u1ea7n b\u1ea1n\u201d. M\u00e0u xanh d\u01b0\u01a1ng c\u00f9ng h\u00ecnh \u1ea3nh nhi\u1ec1u ki\u1ec3u ng\u01b0\u1eddi kh\u00e1c nhau t\u1ea1o ra hy v\u1ecdng r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t ai \u0111\u00f3 \u1edf ngay g\u1ea7n m\u00ecnh. OkCupid c\u0169ng d\u00f9ng m\u00e0u xanh d\u01b0\u01a1ng v\u00e0 h\u00ecnh \u1ea3nh \u0111a d\u1ea1ng, nh\u01b0ng nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o c\u00f4ng ngh\u1ec7 th\u00f4ng minh c\u00f9ng thu\u1eadt to\u00e1n gh\u00e9p \u0111\u00f4i m\u1ea1nh m\u1ebd, t\u1eeb \u0111\u00f3 k\u1ebft h\u1ee3p c\u1ea3 hy v\u1ecdng l\u1eabn tin t\u01b0\u1edfng.<\/p>\n
![\"\"](\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/image-9.png\")
<\/p>\n
C\u00f3 th\u1ec3 th\u1ea5y, c\u1ea3 ng\u00e0nh h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn \u0111ang xoay quanh m\u1ed9t v\u00e0i t\u00e1c nh\u00e2n c\u1ea3m x\u00fac quen thu\u1ed9c nh\u01b0 tin t\u01b0\u1edfng, hy v\u1ecdng v\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean sao ch\u00e9p nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m, b\u1edfi ch\u01b0a ch\u1eafc h\u1ecd \u0111\u00e3 \u0111i \u0111\u00fang h\u01b0\u1edbng. M\u1ee5c ti\u00eau c\u1ee7a b\u01b0\u1edbc n\u00e0y l\u00e0 hi\u1ec3u b\u1ee9c tranh chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ra m\u1ed9t l\u1ed1i \u0111i ri\u00eang, ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n
B\u01b0\u1edbc 2: Emotional SWOT – Ma tr\u1eadn SWOT nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ea3m x\u00fac<\/strong><\/h2>\nKh\u00e1c v\u1edbi m\u00f4 h\u00ecnh SWOT kinh doanh quen thu\u1ed9c, Emotional SWOT<\/em> kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o s\u1ea3n ph\u1ea9m hay v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi xem h\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 c\u1ea3 ng\u00e0nh h\u00e0ng n\u00f3i chung.<\/p>\nB\u1ed1n y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh bao g\u1ed3m:<\/p>\n
\n- \n
\n- \u0110i\u1ec3m m\u1ea1nh c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng, ch\u1eb3ng h\u1ea1n c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng \u0111\u1ebfn t\u1eeb danh ti\u1ebfng l\u00e2u n\u0103m.<\/li>\n
- \u0110i\u1ec3m y\u1ebfu c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u00f2n thi\u1ebfu trong tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i. M\u1ed9t trang di \u0111\u1ed9ng kh\u00f4 khan, ch\u1ec9 c\u00f3 duy nh\u1ea5t n\u00fat \u0111\u0103ng k\u00fd v\u00f4 c\u1ea3m, c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m y\u1ebfu nh\u01b0 v\u1eady.<\/li>\n
- C\u01a1 h\u1ed9i c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong ng\u00e0nh m\u00e0 ch\u01b0a \u0111\u1ed1i th\u1ee7 n\u00e0o khai th\u00e1c.<\/li>\n
- N\u1ed7i s\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ng\u00e0nh:<\/strong> Nh\u1eefng r\u00e0o c\u1ea3n t\u00e2m l\u00fd \u0111ang ng\u0103n h\u1ecd h\u00e0nh \u0111\u1ed9ng. Trong ng\u00e0nh h\u1eb9n h\u00f2, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ed7i s\u1ee3 b\u1ecb \u0111\u00e1nh gi\u00e1, c\u1ea3m gi\u00e1c h\u1eb9n h\u00f2 online qu\u00e1 t\u1ed1n th\u1eddi gian, s\u1ee3 b\u1ecb l\u1eeba d\u1ed1i ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 ngh\u0129 r\u1eb1ng \u201ctr\u00f2 n\u00e0y kh\u00f4ng d\u00e0nh cho m\u00ecnh\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ng\u1ed3i \u0111o\u00e1n nh\u1eefng c\u1ea3m x\u00fac n\u00e0y theo c\u1ea3m t\u00ednh. Talia Wolf khuy\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp d\u1eef li\u1ec7u qua ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t nhanh ho\u1eb7c m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi ng\u1eafn ngay tr\u00ean website, t\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u00fang nh\u1eefng r\u00e0o c\u1ea3n t\u00e2m l\u00fd m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n
B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ea3m x\u00fac<\/strong><\/h2>\n\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u00e0 n\u1ed7i s\u1ee3 v\u1eeba t\u00ecm ra \u1edf b\u01b0\u1edbc 2 s\u1ebd tr\u1edf th\u00e0nh nguy\u00ean li\u1ec7u \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p. Thay v\u00ec nh\u1eafc l\u1ea1i n\u1ed7i lo theo c\u00e1ch ti\u00eau c\u1ef1c, b\u1ea1n s\u1ebd chuy\u1ec3n h\u00f3a ch\u00fang th\u00e0nh nh\u1eefng l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u00edch c\u1ef1c.<\/p>\n
V\u1eabn v\u1edbi v\u00ed d\u1ee5 ng\u00e0nh h\u1eb9n h\u00f2, n\u1ebfu kh\u00e1ch h\u00e0ng s\u1ee3 r\u1eb1ng m\u1ecdi \u1ee9ng d\u1ee5ng \u0111\u1ec1u gi\u1ed1ng nhau, Talia Wolf \u0111\u1ec1 xu\u1ea5t th\u00f4ng \u0111i\u1ec7p \u201cch\u00fang t\u00f4i kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c\u201d. N\u1ebfu h\u1ecd ng\u1ea7m ngh\u0129 m\u00ecnh qu\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 d\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng ph\u1ed5 th\u00f4ng, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 l\u00e0 \u201cb\u1ea1n kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n x\u1ee9ng \u0111\u00e1ng v\u1edbi \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t\u201d. C\u00f2n v\u1edbi n\u1ed7i s\u1ee3 ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, l\u1eddi h\u1ee9a \u201cch\u00fang t\u00f4i s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y m\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho b\u1ea1n\u201d s\u1ebd tr\u1ef1c ti\u1ebfp xoa d\u1ecbu r\u00e0o c\u1ea3n \u0111\u00f3.<\/p>\n
Theo Talia Wolf, c\u00f3 h\u01a1n 223 t\u00e1c nh\u00e2n c\u1ea3m x\u00fac<\/strong> kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean m\u1ed9t trang \u0111\u00edch. Nh\u01b0ng b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 ch\u1ecdn duy nh\u1ea5t m\u1ed9t t\u00e1c nh\u00e2n. Trong v\u00ed d\u1ee5 tr\u00ean, b\u00e0 k\u1ebft h\u1ee3p hai nh\u00f3m l\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n (unique & exclusive<\/em>)<\/strong> c\u00f9ng th\u00f4ng minh v\u00e0 \u0111\u01a1n gi\u1ea3n (smart & simple<\/em>)<\/strong>, \u0111\u1ec3 ch\u00fang b\u1ed5 tr\u1ee3 cho nhau thay v\u00ec t\u1ea1o ra hai c\u1ea3m gi\u00e1c ch\u1ecfi nhau tr\u00ean c\u00f9ng m\u1ed9t trang.<\/p>\nB\u01b0\u1edbc 4: Th\u1eed nghi\u1ec7m – Bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh th\u1ee9 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng<\/strong><\/h2>\nC\u00f3 \u00fd t\u01b0\u1edfng th\u00f4ng \u0111i\u1ec7p th\u00f4i ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m A\/B. Talia Wolf s\u1eed d\u1ee5ng m\u1ed9t khung brainstorm gi\u1ea3 thuy\u1ebft, trong \u0111\u00f3 hai nh\u00f3m t\u00e1c nh\u00e2n c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau v\u00e0 so s\u00e1nh tr\u00ean 5 kh\u00eda c\u1ea1nh:<\/p>\n
\n- \n
\n- C\u1ea3m x\u00fac:<\/strong> M\u1ed9t b\u00ean l\u00e0 nh\u1eefng t\u00e1c nh\u00e2n m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang khai th\u00e1c nh\u01b0 hy v\u1ecdng, tin t\u01b0\u1edfng v\u00e0 \u0111\u01a1n gi\u1ea3n. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u00f3m gi\u00fap b\u1ea1n t\u1ea1o kh\u00e1c bi\u1ec7t, g\u1ed3m \u0111\u1ed9c \u0111\u00e1o, th\u00f4ng minh, \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ed9c quy\u1ec1n.<\/li>\n
- Th\u00e0nh ph\u1ea7n UX:<\/strong> \u0110\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 d\u00f9ng h\u00ecnh \u1ea3nh c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4ng \u0111\u00fac v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady. Trong khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng l\u1eddi ch\u1ee9ng th\u1ef1c (testimonials<\/em>) ho\u1eb7c s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u \u0111\u1ec3 ch\u1ee9ng minh gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh th\u00f4ng minh h\u01a1n.<\/li>\n
- T\u1eeb ng\u1eef:<\/strong> \u0110\u1ed1i th\u1ee7 th\u01b0\u1eddng ch\u1ecdn nh\u1eefng t\u1eeb nh\u01b0 \u201can to\u00e0n\u201d, \u201cb\u1ea3o m\u1eadt\u201d hay \u201ctham gia c\u00f9ng h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi\u201d. Th\u00f4ng \u0111i\u1ec7p kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 xoay quanh \u201c\u0111\u1ed9c \u0111\u00e1o\u201d, \u201cch\u00ednh b\u1ea1n\u201d v\u00e0 \u201cti\u1ec1m n\u0103ng\u201d.<\/li>\n
- H\u00ecnh \u1ea3nh:<\/strong> M\u1ed9t b\u00ean c\u00f3 th\u1ec3 l\u00e0 nhi\u1ec1u h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac ho\u1eb7c c\u00e1c c\u1eb7p \u0111\u00f4i vui v\u1ebb b\u00ean nhau. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt ho\u1eb7c c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng uy t\u00edn.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> \u0110\u1ed1i th\u1ee7 th\u01b0\u1eddng nghi\u00eang v\u1ec1 xanh d\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng ho\u1eb7c h\u1ed3ng \u0111\u1ec3 g\u1ee3i hy v\u1ecdng. Nh\u00f3m m\u00e0u kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 ch\u1ecdn cam cho c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, xanh l\u00e1 cho s\u1ef1 t\u01b0\u01a1i m\u1edbi, ho\u1eb7c v\u1eabn gi\u1eef xanh d\u01b0\u01a1ng n\u1ebfu s\u1ef1 tin c\u1eady c\u00f2n c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Vi\u1ec7c \u0111\u1eb7t hai nh\u00f3m c\u1ea1nh nhau gi\u00fap b\u1ea1n nh\u00ecn r\u00f5 m\u00ecnh \u0111ang th\u1eed nghi\u1ec7m \u0111i\u1ec1u g\u00ec kh\u00e1c so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. N\u1ebfu kh\u00f4ng c\u00f3 b\u01b0\u1edbc n\u00e0y, m\u1ed9t th\u1eed nghi\u1ec7m r\u1ea5t d\u1ec5 tr\u1edf th\u00e0nh vi\u1ec7c \u0111\u1ed5i m\u00e0u, thay \u1ea3nh hay s\u1eeda v\u00e0i t\u1eeb m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean m\u00e0 kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n ki\u1ec3m ch\u1ee9ng \u0111i\u1ec1u g\u00ec.<\/p>\n![\"B\u1ea3ng](\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/02AsEU4LlmVjC9NY9lu.jpg\")
Khung brainstorm bu\u1ed9c m\u1ed7i ph\u01b0\u01a1ng \u00e1n th\u1eed nghi\u1ec7m ph\u1ea3i nh\u1ea5t qu\u00e1n t\u1eeb c\u1ea3m x\u00fac \u0111\u1ebfn m\u00e0u s\u1eafc. Ngu\u1ed3n: CXL Institute<\/figcaption><\/figure>\nC\u1ea3m x\u00fac \u0111\u00fang c\u00f3 th\u1ec3 thay \u0111\u1ed5i con s\u1ed1 bao nhi\u00eau?<\/strong><\/h2>\nHai case study t\u1eeb ch\u00ednh \u0111\u1ed9i ng\u0169 c\u1ee7a Talia Wolf cho th\u1ea5y vi\u1ec7c ch\u1ecdn \u0111\u00fang t\u00e1c nh\u00e2n c\u1ea3m x\u00fac c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t kh\u00e1 r\u00f5 r\u1ec7t.<\/p>\n
Tr\u01b0\u1eddng h\u1ee3p \u0111\u1ea7u ti\u00ean di\u1ec5n ra tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng h\u1eb9n h\u00f2 di \u0111\u1ed9ng, n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3 l\u1eddi 20 c\u00e2u h\u1ecfi t\u00ednh c\u00e1ch tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf d\u1edf gi\u1eefa ch\u1eebng. \u0110\u1ed9i ng\u0169 c\u1ee7a Talia Wolf th\u1eed nghi\u1ec7m ba phi\u00ean b\u1ea3n landing page kh\u00e1c nhau.<\/p>\n
Phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean khai th\u00e1c c\u1ea3m gi\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n, d\u00f9ng ti\u00eau \u0111\u1ec1 \u201cUnlock your personal potential\u201d (khai ph\u00e1 ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n) c\u00f9ng h\u00ecnh \u1ea3nh nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c sang tr\u1ecdng, ri\u00eang t\u01b0. Phi\u00ean b\u1ea3n th\u1ee9 hai gi\u1eef nguy\u00ean ti\u00eau \u0111\u1ec1 nh\u01b0ng thay b\u1eb1ng \u1ea3nh ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi th\u00eam c\u00e1c ch\u1ee9ng ch\u1ec9 b\u1ea3o m\u1eadt nh\u1eb1m t\u0103ng l\u00f2ng tin. Phi\u00ean b\u1ea3n cu\u1ed1i c\u00f9ng b\u1ecf h\u1eb3n ph\u1ea7n \u0111\u1ec7m c\u1ea3m x\u00fac, \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ngay v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng v\u00e0 m\u1ed9t thanh ti\u1ebfn tr\u00ecnh.<\/p>\n
K\u1ebft qu\u1ea3, phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c \u201cm\u00ecnh \u0111\u1eb7c bi\u1ec7t\u201d \u0111\u00e3 th\u1eafng \u00e1p \u0111\u1ea3o. L\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u0103ng 37%<\/strong>, c\u00f2n t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed \u1edf cu\u1ed1i ph\u1ec5u t\u0103ng 16%<\/strong>. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 r\u00e0o c\u1ea3n th\u1ef1c s\u1ef1, t\u1ee9c vi\u1ec7c tr\u1ea3 ph\u00ed, n\u1eb1m \u1edf t\u1eadn cu\u1ed1i h\u00e0nh tr\u00ecnh. Th\u1ebf nh\u01b0ng c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u trang v\u1eabn \u0111\u1ee7 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111i h\u1ebft ch\u1eb7ng \u0111\u01b0\u1eddng.<\/p>\nTr\u01b0\u1eddng h\u1ee3p th\u1ee9 hai l\u00e0 The Next Web, m\u1ed9t trang tin t\u1ee9c l\u1edbn, n\u01a1i bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin tr\u00ean phi\u00ean b\u1ea3n di \u0111\u1ed9ng b\u1ecb \u0111\u1ea9y xu\u1ed1ng t\u1eadn ch\u00e2n trang. \u0110\u1ed9i ng\u0169 c\u1ee7a Talia Wolf cho hi\u1ec3n th\u1ecb m\u1ed9t Splash, hay pop-up to\u00e0n m\u00e0n h\u00ecnh, ngay khi \u0111\u1ed9c gi\u1ea3 cu\u1ed9n \u0111\u01b0\u1ee3c 30% trang, th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung.<\/p>\n
Hai th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m song song. Phi\u00ean b\u1ea3n A m\u00f4 ph\u1ecfng giao di\u1ec7n th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng c\u1ee7a iOS\/Android, d\u00f9ng n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 (FOMO) v\u1edbi d\u00f2ng ch\u1eef \u201cDon’t miss out. Get the latest news.\u201d Phi\u00ean b\u1ea3n B s\u1eed d\u1ee5ng \u1ea3nh th\u1eadt c\u1ee7a T\u1ed5ng bi\u00ean t\u1eadp Martin c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n
Phi\u00ean b\u1ea3n B t\u0103ng 35%<\/strong> l\u01b0\u1ee3t \u0111\u0103ng k\u00fd, m\u1ed9t k\u1ebft qu\u1ea3 kh\u00f4ng t\u1ec7. Nh\u01b0ng phi\u00ean b\u1ea3n A gi\u1ea3 l\u1eadp th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng c\u00f2n v\u01b0\u1ee3t xa h\u01a1n, v\u1edbi m\u1ee9c t\u0103ng 42%<\/strong>.<\/p>\nC\u1ea3m x\u00fac c\u00f3 ph\u1ea3i c\u00e0ng m\u1ea1nh c\u00e0ng t\u1ed1t?<\/strong><\/h2>\nKh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y. Tuy nhi\u00ean, Talia Wolf c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ed9t v\u00e0i ranh gi\u1edbi c\u1ea7n th\u1eadn tr\u1ecdng khi mang c\u1ea3m x\u00fac v\u00e0o n\u1ed9i dung.<\/p>\n
\u0110\u1ea7u ti\u00ean l\u00e0 kho\u1ea3ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i gi\u1eefa desktop v\u00e0 mobile, c\u00f3 th\u1ec3 l\u00ean t\u1edbi 270%<\/strong>. Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean \u0111a nhi\u1ec7m, \u0111ang di chuy\u1ec3n v\u00e0 c\u00f3 c\u1ea3m gi\u00e1c k\u00e9m an to\u00e0n h\u01a1n khi th\u1ef1c hi\u1ec7n giao d\u1ecbch tr\u00ean \u0111i\u1ec7n tho\u1ea1i. B\u1ea1n ch\u1ec9 c\u00f3 kho\u1ea3ng 2-3 gi\u00e2y<\/strong> \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd, v\u1eady n\u00ean m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u1ea5n an c\u1ea3m x\u00fac c\u00f9ng n\u00fat h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, t\u1ee9c th\u00ec s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\nK\u1ebf \u0111\u1ebfn, c\u1ea3m x\u00fac ph\u00e1t huy t\u00e1c d\u1ee5ng m\u1ea1nh nh\u1ea5t khi ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea1ng th\u00e1i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Ch\u1eb3ng h\u1ea1n, khi ph\u00e1t hi\u1ec7n m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 quay l\u1ea1i website l\u1ea7n th\u1ee9 hai nh\u01b0ng v\u1eabn ch\u01b0a h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p Splash mang t\u00ednh \u0111\u1ed9ng vi\u00ean, ngay l\u00fac h\u1ecd \u0111ang c\u1ea7n th\u00eam m\u1ed9t c\u00fa h\u00edch.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee5c ti\u00eau s\u00e2u xa c\u1ee7a CRO kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea9y m\u1ed9t ch\u1ec9 s\u1ed1 KPI l\u00ean trong ng\u1eafn h\u1ea1n. M\u1ed7i th\u1eed nghi\u1ec7m, d\u00f9 th\u1eafng hay thua, \u0111\u1ec1u l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. Ki\u1ebfn th\u1ee9c \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 t\u00edch l\u0169y v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n
V\u00e0 cu\u1ed1i c\u00f9ng, h\u00e3y c\u1ea9n tr\u1ecdng v\u1edbi c\u00e1c t\u00e1c nh\u00e2n c\u1ea3m x\u00fac ti\u00eau c\u1ef1c nh\u01b0 n\u1ed7i s\u1ee3 h\u00e3i hay s\u1ef1 khan hi\u1ebfm gi\u1ea3 t\u1ea1o. N\u1ebfu l\u1ea1m d\u1ee5ng qu\u00e1 \u0111\u00e0, m\u1ee9c cortisol – hormone c\u0103ng th\u1eb3ng – c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao v\u00e0 k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 t\u1ef1 nhi\u00ean. L\u00fac n\u00e0y, thay v\u00ec h\u00e0nh \u0111\u1ed9ng, h\u1ecd c\u00f3 th\u1ec3 nghi ng\u1edd, r\u1eddi kh\u1ecfi trang web, th\u1eadm ch\u00ed ph\u1ea3n \u1ee9ng gi\u1eadn d\u1eef tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n
T\u00f3m l\u1ea1i, khung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Talia Wolf kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ec3 \u201cthao t\u00fang\u201d c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ecdi gi\u00e1. N\u00f3 ch\u1ec9 nh\u1eafc ch\u00fang ta quay l\u1ea1i m\u1ed9t s\u1ef1 th\u1eadt m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 bi\u1ebft t\u1eeb l\u00e2u: ng\u01b0\u1eddi ta kh\u00f4ng ra quy\u1ebft \u0111\u1ecbnh b\u1eb1ng b\u1ea3ng gi\u00e1, m\u00e0 b\u1eb1ng c\u1ea3m gi\u00e1c h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c khi ngh\u0129 v\u1ec1 phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a ch\u00ednh m\u00ecnh sau khi ch\u1ecdn b\u1ea1n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Hai website b\u00e1n g\u1ea7n nh\u01b0 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra hai k\u1ebft qu\u1ea3 ho\u00e0n to\u00e0n kh\u00e1c nhau, b\u1edfi th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng \u0111\u00f4i khi kh\u00f4ng n\u1eb1m \u1edf b\u1ea3ng gi\u00e1 hay danh s\u00e1ch t\u00ednh n\u0103ng. B\u1ea1n t\u1eebng gh\u00e9 hai trang web b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m na n\u00e1 nhau, gi\u00e1 c\u1ea3 […]<\/p>\n","protected":false},"author":1,"featured_media":4713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[55],"class_list":["post-4632","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-chien-luoc-chuyen-doi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4632"}],"version-history":[{"count":2,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632\/revisions"}],"predecessor-version":[{"id":4715,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632\/revisions\/4715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4713"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u00e1n c\u1ea3m x\u00fac theo c\u00e1ch n\u00e0y t\u1eeb r\u1ea5t l\u00e2u. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn website hi\u1ec7n nay v\u1eabn ch\u0103m ch\u0103m v\u00e0o gi\u00e1 v\u00e0 t\u00ednh n\u0103ng, t\u1ea1o ra m\u1ed9t kho\u1ea3ng tr\u1ed1ng l\u1edbn trong vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 khung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Talia Wolf mu\u1ed1n l\u1ea5p \u0111\u1ea7y.<\/p>\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn nh\u1eefng c\u1ea3m x\u00fac c\u00f3 v\u1ebb m\u01a1 h\u1ed3 n\u00e0y th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng? Khung c\u1ee7a Talia Wolf g\u1ed3m 4 b\u01b0\u1edbc, \u0111i tu\u1ea7n t\u1ef1 t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p cho \u0111\u1ebfn bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh m\u1ed9t th\u1eed nghi\u1ec7m th\u1ef1c t\u1ebf.<\/p>\n
B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 theo kh\u00eda c\u1ea1nh c\u1ea3m x\u00fac<\/strong><\/h2>\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edf b\u1ea3ng gi\u00e1 hay ng\u1ed3i so s\u00e1nh t\u1eebng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n quan s\u00e1t xem \u0111\u1ed1i th\u1ee7 \u0111ang c\u1ed1 t\u1ea1o ra c\u1ea3m gi\u00e1c g\u00ec v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch n\u00e0o.<\/p>\n
Talia Wolf \u0111\u1ec1 xu\u1ea5t b\u1ea1n ch\u1ecdn kho\u1ea3ng 10-15 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 \u0111\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp, mi\u1ec5n l\u00e0 h\u1ecd c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Sau \u0111\u00f3, h\u00e3y \u0111\u00e1nh gi\u00e1 t\u1eebng \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean 4 ti\u00eau ch\u00ed:<\/p>\n
\n- \n
\n- Th\u00f4ng \u0111i\u1ec7p:<\/strong> Ti\u00eau \u0111\u1ec1 c\u00f9ng c\u00e2u chuy\u1ec7n c\u1ed1t l\u00f5i m\u00e0 h\u1ecd \u0111ang x\u00e2y d\u1ef1ng tr\u00ean trang \u0111\u00edch.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> M\u00e0u ch\u1ee7 \u0111\u1ea1o c\u00f3 th\u1ec3 mang theo t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng \u00fd ngh\u0129a ng\u1ea7m r\u1ea5t m\u1ea1nh.<\/li>\n
- H\u00ecnh \u1ea3nh tr\u1ef1c quan:<\/strong> Trang web c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi c\u00f4 \u0111\u01a1n, m\u1ed9t c\u1eb7p \u0111\u00f4i h\u1ea1nh ph\u00fac, nhi\u1ec1u ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac ho\u1eb7c ch\u1ec9 d\u00f9ng h\u00ecnh \u1ea3nh tr\u1eebu t\u01b0\u1ee3ng.<\/li>\n
- T\u00e1c nh\u00e2n c\u1ea3m x\u00fac:<\/strong> C\u1ea3m gi\u00e1c m\u00e0 \u0111\u1ed1i th\u1ee7 mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi b\u01b0\u1edbc v\u00e0o trang, nh\u01b0 tin t\u01b0\u1edfng, hy v\u1ecdng hay an to\u00e0n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Talia Wolf minh h\u1ecda b\u01b0\u1edbc n\u00e0y b\u1eb1ng ba n\u1ec1n t\u1ea3ng h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn. Zoosk<\/strong> ch\u1ecdn m\u1ed9t ti\u00eau \u0111\u1ec1 nh\u1ea5n m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, v\u1edbi l\u1eddi h\u1ee9a \u201ch\u00e3y \u0111\u1ec3 \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 s\u1ed1 m\u1ed9t s\u1eafp x\u1ebfp cho b\u1ea1n\u201d. N\u1ec1n t\u1ea3ng n\u00e0y d\u00f9ng m\u00e0u n\u00e2u g\u1ee3i c\u1ea3m gi\u00e1c nghi\u00eam t\u00fac, \u1ed5n \u0111\u1ecbnh, k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh m\u1ed9t ph\u1ee5 n\u1eef \u0111\u1ed9c th\u00e2n \u0111ang c\u1ea7m \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn t\u00e1c nh\u00e2n c\u1ea3m x\u00fac ch\u00ednh l\u00e0 s\u1ef1 tin t\u01b0\u1edfng.<\/p>\nTrong khi \u0111\u00f3, Match t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i qua th\u00f4ng \u0111i\u1ec7p \u201cxem \u1ea3nh nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n g\u1ea7n b\u1ea1n\u201d. M\u00e0u xanh d\u01b0\u01a1ng c\u00f9ng h\u00ecnh \u1ea3nh nhi\u1ec1u ki\u1ec3u ng\u01b0\u1eddi kh\u00e1c nhau t\u1ea1o ra hy v\u1ecdng r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t ai \u0111\u00f3 \u1edf ngay g\u1ea7n m\u00ecnh. OkCupid c\u0169ng d\u00f9ng m\u00e0u xanh d\u01b0\u01a1ng v\u00e0 h\u00ecnh \u1ea3nh \u0111a d\u1ea1ng, nh\u01b0ng nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o c\u00f4ng ngh\u1ec7 th\u00f4ng minh c\u00f9ng thu\u1eadt to\u00e1n gh\u00e9p \u0111\u00f4i m\u1ea1nh m\u1ebd, t\u1eeb \u0111\u00f3 k\u1ebft h\u1ee3p c\u1ea3 hy v\u1ecdng l\u1eabn tin t\u01b0\u1edfng.<\/p>\n
<\/p>\n
C\u00f3 th\u1ec3 th\u1ea5y, c\u1ea3 ng\u00e0nh h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn \u0111ang xoay quanh m\u1ed9t v\u00e0i t\u00e1c nh\u00e2n c\u1ea3m x\u00fac quen thu\u1ed9c nh\u01b0 tin t\u01b0\u1edfng, hy v\u1ecdng v\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean sao ch\u00e9p nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m, b\u1edfi ch\u01b0a ch\u1eafc h\u1ecd \u0111\u00e3 \u0111i \u0111\u00fang h\u01b0\u1edbng. M\u1ee5c ti\u00eau c\u1ee7a b\u01b0\u1edbc n\u00e0y l\u00e0 hi\u1ec3u b\u1ee9c tranh chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ra m\u1ed9t l\u1ed1i \u0111i ri\u00eang, ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n
B\u01b0\u1edbc 2: Emotional SWOT – Ma tr\u1eadn SWOT nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ea3m x\u00fac<\/strong><\/h2>\nKh\u00e1c v\u1edbi m\u00f4 h\u00ecnh SWOT kinh doanh quen thu\u1ed9c, Emotional SWOT<\/em> kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o s\u1ea3n ph\u1ea9m hay v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi xem h\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 c\u1ea3 ng\u00e0nh h\u00e0ng n\u00f3i chung.<\/p>\nB\u1ed1n y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh bao g\u1ed3m:<\/p>\n
\n- \n
\n- \u0110i\u1ec3m m\u1ea1nh c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng, ch\u1eb3ng h\u1ea1n c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng \u0111\u1ebfn t\u1eeb danh ti\u1ebfng l\u00e2u n\u0103m.<\/li>\n
- \u0110i\u1ec3m y\u1ebfu c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u00f2n thi\u1ebfu trong tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i. M\u1ed9t trang di \u0111\u1ed9ng kh\u00f4 khan, ch\u1ec9 c\u00f3 duy nh\u1ea5t n\u00fat \u0111\u0103ng k\u00fd v\u00f4 c\u1ea3m, c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m y\u1ebfu nh\u01b0 v\u1eady.<\/li>\n
- C\u01a1 h\u1ed9i c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong ng\u00e0nh m\u00e0 ch\u01b0a \u0111\u1ed1i th\u1ee7 n\u00e0o khai th\u00e1c.<\/li>\n
- N\u1ed7i s\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ng\u00e0nh:<\/strong> Nh\u1eefng r\u00e0o c\u1ea3n t\u00e2m l\u00fd \u0111ang ng\u0103n h\u1ecd h\u00e0nh \u0111\u1ed9ng. Trong ng\u00e0nh h\u1eb9n h\u00f2, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ed7i s\u1ee3 b\u1ecb \u0111\u00e1nh gi\u00e1, c\u1ea3m gi\u00e1c h\u1eb9n h\u00f2 online qu\u00e1 t\u1ed1n th\u1eddi gian, s\u1ee3 b\u1ecb l\u1eeba d\u1ed1i ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 ngh\u0129 r\u1eb1ng \u201ctr\u00f2 n\u00e0y kh\u00f4ng d\u00e0nh cho m\u00ecnh\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ng\u1ed3i \u0111o\u00e1n nh\u1eefng c\u1ea3m x\u00fac n\u00e0y theo c\u1ea3m t\u00ednh. Talia Wolf khuy\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp d\u1eef li\u1ec7u qua ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t nhanh ho\u1eb7c m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi ng\u1eafn ngay tr\u00ean website, t\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u00fang nh\u1eefng r\u00e0o c\u1ea3n t\u00e2m l\u00fd m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n
B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ea3m x\u00fac<\/strong><\/h2>\n\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u00e0 n\u1ed7i s\u1ee3 v\u1eeba t\u00ecm ra \u1edf b\u01b0\u1edbc 2 s\u1ebd tr\u1edf th\u00e0nh nguy\u00ean li\u1ec7u \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p. Thay v\u00ec nh\u1eafc l\u1ea1i n\u1ed7i lo theo c\u00e1ch ti\u00eau c\u1ef1c, b\u1ea1n s\u1ebd chuy\u1ec3n h\u00f3a ch\u00fang th\u00e0nh nh\u1eefng l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u00edch c\u1ef1c.<\/p>\n
V\u1eabn v\u1edbi v\u00ed d\u1ee5 ng\u00e0nh h\u1eb9n h\u00f2, n\u1ebfu kh\u00e1ch h\u00e0ng s\u1ee3 r\u1eb1ng m\u1ecdi \u1ee9ng d\u1ee5ng \u0111\u1ec1u gi\u1ed1ng nhau, Talia Wolf \u0111\u1ec1 xu\u1ea5t th\u00f4ng \u0111i\u1ec7p \u201cch\u00fang t\u00f4i kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c\u201d. N\u1ebfu h\u1ecd ng\u1ea7m ngh\u0129 m\u00ecnh qu\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 d\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng ph\u1ed5 th\u00f4ng, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 l\u00e0 \u201cb\u1ea1n kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n x\u1ee9ng \u0111\u00e1ng v\u1edbi \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t\u201d. C\u00f2n v\u1edbi n\u1ed7i s\u1ee3 ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, l\u1eddi h\u1ee9a \u201cch\u00fang t\u00f4i s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y m\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho b\u1ea1n\u201d s\u1ebd tr\u1ef1c ti\u1ebfp xoa d\u1ecbu r\u00e0o c\u1ea3n \u0111\u00f3.<\/p>\n
Theo Talia Wolf, c\u00f3 h\u01a1n 223 t\u00e1c nh\u00e2n c\u1ea3m x\u00fac<\/strong> kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean m\u1ed9t trang \u0111\u00edch. Nh\u01b0ng b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 ch\u1ecdn duy nh\u1ea5t m\u1ed9t t\u00e1c nh\u00e2n. Trong v\u00ed d\u1ee5 tr\u00ean, b\u00e0 k\u1ebft h\u1ee3p hai nh\u00f3m l\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n (unique & exclusive<\/em>)<\/strong> c\u00f9ng th\u00f4ng minh v\u00e0 \u0111\u01a1n gi\u1ea3n (smart & simple<\/em>)<\/strong>, \u0111\u1ec3 ch\u00fang b\u1ed5 tr\u1ee3 cho nhau thay v\u00ec t\u1ea1o ra hai c\u1ea3m gi\u00e1c ch\u1ecfi nhau tr\u00ean c\u00f9ng m\u1ed9t trang.<\/p>\nB\u01b0\u1edbc 4: Th\u1eed nghi\u1ec7m – Bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh th\u1ee9 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng<\/strong><\/h2>\nC\u00f3 \u00fd t\u01b0\u1edfng th\u00f4ng \u0111i\u1ec7p th\u00f4i ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m A\/B. Talia Wolf s\u1eed d\u1ee5ng m\u1ed9t khung brainstorm gi\u1ea3 thuy\u1ebft, trong \u0111\u00f3 hai nh\u00f3m t\u00e1c nh\u00e2n c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau v\u00e0 so s\u00e1nh tr\u00ean 5 kh\u00eda c\u1ea1nh:<\/p>\n
\n- \n
\n- C\u1ea3m x\u00fac:<\/strong> M\u1ed9t b\u00ean l\u00e0 nh\u1eefng t\u00e1c nh\u00e2n m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang khai th\u00e1c nh\u01b0 hy v\u1ecdng, tin t\u01b0\u1edfng v\u00e0 \u0111\u01a1n gi\u1ea3n. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u00f3m gi\u00fap b\u1ea1n t\u1ea1o kh\u00e1c bi\u1ec7t, g\u1ed3m \u0111\u1ed9c \u0111\u00e1o, th\u00f4ng minh, \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ed9c quy\u1ec1n.<\/li>\n
- Th\u00e0nh ph\u1ea7n UX:<\/strong> \u0110\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 d\u00f9ng h\u00ecnh \u1ea3nh c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4ng \u0111\u00fac v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady. Trong khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng l\u1eddi ch\u1ee9ng th\u1ef1c (testimonials<\/em>) ho\u1eb7c s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u \u0111\u1ec3 ch\u1ee9ng minh gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh th\u00f4ng minh h\u01a1n.<\/li>\n
- T\u1eeb ng\u1eef:<\/strong> \u0110\u1ed1i th\u1ee7 th\u01b0\u1eddng ch\u1ecdn nh\u1eefng t\u1eeb nh\u01b0 \u201can to\u00e0n\u201d, \u201cb\u1ea3o m\u1eadt\u201d hay \u201ctham gia c\u00f9ng h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi\u201d. Th\u00f4ng \u0111i\u1ec7p kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 xoay quanh \u201c\u0111\u1ed9c \u0111\u00e1o\u201d, \u201cch\u00ednh b\u1ea1n\u201d v\u00e0 \u201cti\u1ec1m n\u0103ng\u201d.<\/li>\n
- H\u00ecnh \u1ea3nh:<\/strong> M\u1ed9t b\u00ean c\u00f3 th\u1ec3 l\u00e0 nhi\u1ec1u h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac ho\u1eb7c c\u00e1c c\u1eb7p \u0111\u00f4i vui v\u1ebb b\u00ean nhau. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt ho\u1eb7c c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng uy t\u00edn.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> \u0110\u1ed1i th\u1ee7 th\u01b0\u1eddng nghi\u00eang v\u1ec1 xanh d\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng ho\u1eb7c h\u1ed3ng \u0111\u1ec3 g\u1ee3i hy v\u1ecdng. Nh\u00f3m m\u00e0u kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 ch\u1ecdn cam cho c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, xanh l\u00e1 cho s\u1ef1 t\u01b0\u01a1i m\u1edbi, ho\u1eb7c v\u1eabn gi\u1eef xanh d\u01b0\u01a1ng n\u1ebfu s\u1ef1 tin c\u1eady c\u00f2n c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Vi\u1ec7c \u0111\u1eb7t hai nh\u00f3m c\u1ea1nh nhau gi\u00fap b\u1ea1n nh\u00ecn r\u00f5 m\u00ecnh \u0111ang th\u1eed nghi\u1ec7m \u0111i\u1ec1u g\u00ec kh\u00e1c so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. N\u1ebfu kh\u00f4ng c\u00f3 b\u01b0\u1edbc n\u00e0y, m\u1ed9t th\u1eed nghi\u1ec7m r\u1ea5t d\u1ec5 tr\u1edf th\u00e0nh vi\u1ec7c \u0111\u1ed5i m\u00e0u, thay \u1ea3nh hay s\u1eeda v\u00e0i t\u1eeb m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean m\u00e0 kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n ki\u1ec3m ch\u1ee9ng \u0111i\u1ec1u g\u00ec.<\/p>\nKhung brainstorm bu\u1ed9c m\u1ed7i ph\u01b0\u01a1ng \u00e1n th\u1eed nghi\u1ec7m ph\u1ea3i nh\u1ea5t qu\u00e1n t\u1eeb c\u1ea3m x\u00fac \u0111\u1ebfn m\u00e0u s\u1eafc. Ngu\u1ed3n: CXL Institute<\/figcaption><\/figure>\nC\u1ea3m x\u00fac \u0111\u00fang c\u00f3 th\u1ec3 thay \u0111\u1ed5i con s\u1ed1 bao nhi\u00eau?<\/strong><\/h2>\nHai case study t\u1eeb ch\u00ednh \u0111\u1ed9i ng\u0169 c\u1ee7a Talia Wolf cho th\u1ea5y vi\u1ec7c ch\u1ecdn \u0111\u00fang t\u00e1c nh\u00e2n c\u1ea3m x\u00fac c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t kh\u00e1 r\u00f5 r\u1ec7t.<\/p>\n
Tr\u01b0\u1eddng h\u1ee3p \u0111\u1ea7u ti\u00ean di\u1ec5n ra tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng h\u1eb9n h\u00f2 di \u0111\u1ed9ng, n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3 l\u1eddi 20 c\u00e2u h\u1ecfi t\u00ednh c\u00e1ch tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf d\u1edf gi\u1eefa ch\u1eebng. \u0110\u1ed9i ng\u0169 c\u1ee7a Talia Wolf th\u1eed nghi\u1ec7m ba phi\u00ean b\u1ea3n landing page kh\u00e1c nhau.<\/p>\n
Phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean khai th\u00e1c c\u1ea3m gi\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n, d\u00f9ng ti\u00eau \u0111\u1ec1 \u201cUnlock your personal potential\u201d (khai ph\u00e1 ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n) c\u00f9ng h\u00ecnh \u1ea3nh nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c sang tr\u1ecdng, ri\u00eang t\u01b0. Phi\u00ean b\u1ea3n th\u1ee9 hai gi\u1eef nguy\u00ean ti\u00eau \u0111\u1ec1 nh\u01b0ng thay b\u1eb1ng \u1ea3nh ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi th\u00eam c\u00e1c ch\u1ee9ng ch\u1ec9 b\u1ea3o m\u1eadt nh\u1eb1m t\u0103ng l\u00f2ng tin. Phi\u00ean b\u1ea3n cu\u1ed1i c\u00f9ng b\u1ecf h\u1eb3n ph\u1ea7n \u0111\u1ec7m c\u1ea3m x\u00fac, \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ngay v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng v\u00e0 m\u1ed9t thanh ti\u1ebfn tr\u00ecnh.<\/p>\n
K\u1ebft qu\u1ea3, phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c \u201cm\u00ecnh \u0111\u1eb7c bi\u1ec7t\u201d \u0111\u00e3 th\u1eafng \u00e1p \u0111\u1ea3o. L\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u0103ng 37%<\/strong>, c\u00f2n t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed \u1edf cu\u1ed1i ph\u1ec5u t\u0103ng 16%<\/strong>. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 r\u00e0o c\u1ea3n th\u1ef1c s\u1ef1, t\u1ee9c vi\u1ec7c tr\u1ea3 ph\u00ed, n\u1eb1m \u1edf t\u1eadn cu\u1ed1i h\u00e0nh tr\u00ecnh. Th\u1ebf nh\u01b0ng c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u trang v\u1eabn \u0111\u1ee7 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111i h\u1ebft ch\u1eb7ng \u0111\u01b0\u1eddng.<\/p>\nTr\u01b0\u1eddng h\u1ee3p th\u1ee9 hai l\u00e0 The Next Web, m\u1ed9t trang tin t\u1ee9c l\u1edbn, n\u01a1i bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin tr\u00ean phi\u00ean b\u1ea3n di \u0111\u1ed9ng b\u1ecb \u0111\u1ea9y xu\u1ed1ng t\u1eadn ch\u00e2n trang. \u0110\u1ed9i ng\u0169 c\u1ee7a Talia Wolf cho hi\u1ec3n th\u1ecb m\u1ed9t Splash, hay pop-up to\u00e0n m\u00e0n h\u00ecnh, ngay khi \u0111\u1ed9c gi\u1ea3 cu\u1ed9n \u0111\u01b0\u1ee3c 30% trang, th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung.<\/p>\n
Hai th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m song song. Phi\u00ean b\u1ea3n A m\u00f4 ph\u1ecfng giao di\u1ec7n th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng c\u1ee7a iOS\/Android, d\u00f9ng n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 (FOMO) v\u1edbi d\u00f2ng ch\u1eef \u201cDon’t miss out. Get the latest news.\u201d Phi\u00ean b\u1ea3n B s\u1eed d\u1ee5ng \u1ea3nh th\u1eadt c\u1ee7a T\u1ed5ng bi\u00ean t\u1eadp Martin c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n
Phi\u00ean b\u1ea3n B t\u0103ng 35%<\/strong> l\u01b0\u1ee3t \u0111\u0103ng k\u00fd, m\u1ed9t k\u1ebft qu\u1ea3 kh\u00f4ng t\u1ec7. Nh\u01b0ng phi\u00ean b\u1ea3n A gi\u1ea3 l\u1eadp th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng c\u00f2n v\u01b0\u1ee3t xa h\u01a1n, v\u1edbi m\u1ee9c t\u0103ng 42%<\/strong>.<\/p>\nC\u1ea3m x\u00fac c\u00f3 ph\u1ea3i c\u00e0ng m\u1ea1nh c\u00e0ng t\u1ed1t?<\/strong><\/h2>\nKh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y. Tuy nhi\u00ean, Talia Wolf c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ed9t v\u00e0i ranh gi\u1edbi c\u1ea7n th\u1eadn tr\u1ecdng khi mang c\u1ea3m x\u00fac v\u00e0o n\u1ed9i dung.<\/p>\n
\u0110\u1ea7u ti\u00ean l\u00e0 kho\u1ea3ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i gi\u1eefa desktop v\u00e0 mobile, c\u00f3 th\u1ec3 l\u00ean t\u1edbi 270%<\/strong>. Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean \u0111a nhi\u1ec7m, \u0111ang di chuy\u1ec3n v\u00e0 c\u00f3 c\u1ea3m gi\u00e1c k\u00e9m an to\u00e0n h\u01a1n khi th\u1ef1c hi\u1ec7n giao d\u1ecbch tr\u00ean \u0111i\u1ec7n tho\u1ea1i. B\u1ea1n ch\u1ec9 c\u00f3 kho\u1ea3ng 2-3 gi\u00e2y<\/strong> \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd, v\u1eady n\u00ean m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u1ea5n an c\u1ea3m x\u00fac c\u00f9ng n\u00fat h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, t\u1ee9c th\u00ec s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\nK\u1ebf \u0111\u1ebfn, c\u1ea3m x\u00fac ph\u00e1t huy t\u00e1c d\u1ee5ng m\u1ea1nh nh\u1ea5t khi ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea1ng th\u00e1i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Ch\u1eb3ng h\u1ea1n, khi ph\u00e1t hi\u1ec7n m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 quay l\u1ea1i website l\u1ea7n th\u1ee9 hai nh\u01b0ng v\u1eabn ch\u01b0a h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p Splash mang t\u00ednh \u0111\u1ed9ng vi\u00ean, ngay l\u00fac h\u1ecd \u0111ang c\u1ea7n th\u00eam m\u1ed9t c\u00fa h\u00edch.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee5c ti\u00eau s\u00e2u xa c\u1ee7a CRO kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea9y m\u1ed9t ch\u1ec9 s\u1ed1 KPI l\u00ean trong ng\u1eafn h\u1ea1n. M\u1ed7i th\u1eed nghi\u1ec7m, d\u00f9 th\u1eafng hay thua, \u0111\u1ec1u l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. Ki\u1ebfn th\u1ee9c \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 t\u00edch l\u0169y v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n
V\u00e0 cu\u1ed1i c\u00f9ng, h\u00e3y c\u1ea9n tr\u1ecdng v\u1edbi c\u00e1c t\u00e1c nh\u00e2n c\u1ea3m x\u00fac ti\u00eau c\u1ef1c nh\u01b0 n\u1ed7i s\u1ee3 h\u00e3i hay s\u1ef1 khan hi\u1ebfm gi\u1ea3 t\u1ea1o. N\u1ebfu l\u1ea1m d\u1ee5ng qu\u00e1 \u0111\u00e0, m\u1ee9c cortisol – hormone c\u0103ng th\u1eb3ng – c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao v\u00e0 k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 t\u1ef1 nhi\u00ean. L\u00fac n\u00e0y, thay v\u00ec h\u00e0nh \u0111\u1ed9ng, h\u1ecd c\u00f3 th\u1ec3 nghi ng\u1edd, r\u1eddi kh\u1ecfi trang web, th\u1eadm ch\u00ed ph\u1ea3n \u1ee9ng gi\u1eadn d\u1eef tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n
T\u00f3m l\u1ea1i, khung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Talia Wolf kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ec3 \u201cthao t\u00fang\u201d c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ecdi gi\u00e1. N\u00f3 ch\u1ec9 nh\u1eafc ch\u00fang ta quay l\u1ea1i m\u1ed9t s\u1ef1 th\u1eadt m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 bi\u1ebft t\u1eeb l\u00e2u: ng\u01b0\u1eddi ta kh\u00f4ng ra quy\u1ebft \u0111\u1ecbnh b\u1eb1ng b\u1ea3ng gi\u00e1, m\u00e0 b\u1eb1ng c\u1ea3m gi\u00e1c h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c khi ngh\u0129 v\u1ec1 phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a ch\u00ednh m\u00ecnh sau khi ch\u1ecdn b\u1ea1n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Hai website b\u00e1n g\u1ea7n nh\u01b0 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra hai k\u1ebft qu\u1ea3 ho\u00e0n to\u00e0n kh\u00e1c nhau, b\u1edfi th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng \u0111\u00f4i khi kh\u00f4ng n\u1eb1m \u1edf b\u1ea3ng gi\u00e1 hay danh s\u00e1ch t\u00ednh n\u0103ng. B\u1ea1n t\u1eebng gh\u00e9 hai trang web b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m na n\u00e1 nhau, gi\u00e1 c\u1ea3 […]<\/p>\n","protected":false},"author":1,"featured_media":4713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[55],"class_list":["post-4632","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-chien-luoc-chuyen-doi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4632"}],"version-history":[{"count":2,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632\/revisions"}],"predecessor-version":[{"id":4715,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632\/revisions\/4715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4713"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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- Th\u00f4ng \u0111i\u1ec7p:<\/strong> Ti\u00eau \u0111\u1ec1 c\u00f9ng c\u00e2u chuy\u1ec7n c\u1ed1t l\u00f5i m\u00e0 h\u1ecd \u0111ang x\u00e2y d\u1ef1ng tr\u00ean trang \u0111\u00edch.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> M\u00e0u ch\u1ee7 \u0111\u1ea1o c\u00f3 th\u1ec3 mang theo t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng \u00fd ngh\u0129a ng\u1ea7m r\u1ea5t m\u1ea1nh.<\/li>\n
- H\u00ecnh \u1ea3nh tr\u1ef1c quan:<\/strong> Trang web c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi c\u00f4 \u0111\u01a1n, m\u1ed9t c\u1eb7p \u0111\u00f4i h\u1ea1nh ph\u00fac, nhi\u1ec1u ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac ho\u1eb7c ch\u1ec9 d\u00f9ng h\u00ecnh \u1ea3nh tr\u1eebu t\u01b0\u1ee3ng.<\/li>\n
- T\u00e1c nh\u00e2n c\u1ea3m x\u00fac:<\/strong> C\u1ea3m gi\u00e1c m\u00e0 \u0111\u1ed1i th\u1ee7 mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi b\u01b0\u1edbc v\u00e0o trang, nh\u01b0 tin t\u01b0\u1edfng, hy v\u1ecdng hay an to\u00e0n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Talia Wolf minh h\u1ecda b\u01b0\u1edbc n\u00e0y b\u1eb1ng ba n\u1ec1n t\u1ea3ng h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn. Zoosk<\/strong> ch\u1ecdn m\u1ed9t ti\u00eau \u0111\u1ec1 nh\u1ea5n m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, v\u1edbi l\u1eddi h\u1ee9a \u201ch\u00e3y \u0111\u1ec3 \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 s\u1ed1 m\u1ed9t s\u1eafp x\u1ebfp cho b\u1ea1n\u201d. N\u1ec1n t\u1ea3ng n\u00e0y d\u00f9ng m\u00e0u n\u00e2u g\u1ee3i c\u1ea3m gi\u00e1c nghi\u00eam t\u00fac, \u1ed5n \u0111\u1ecbnh, k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh m\u1ed9t ph\u1ee5 n\u1eef \u0111\u1ed9c th\u00e2n \u0111ang c\u1ea7m \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn t\u00e1c nh\u00e2n c\u1ea3m x\u00fac ch\u00ednh l\u00e0 s\u1ef1 tin t\u01b0\u1edfng.<\/p>\n
Trong khi \u0111\u00f3, Match t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i qua th\u00f4ng \u0111i\u1ec7p \u201cxem \u1ea3nh nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n g\u1ea7n b\u1ea1n\u201d. M\u00e0u xanh d\u01b0\u01a1ng c\u00f9ng h\u00ecnh \u1ea3nh nhi\u1ec1u ki\u1ec3u ng\u01b0\u1eddi kh\u00e1c nhau t\u1ea1o ra hy v\u1ecdng r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t ai \u0111\u00f3 \u1edf ngay g\u1ea7n m\u00ecnh. OkCupid c\u0169ng d\u00f9ng m\u00e0u xanh d\u01b0\u01a1ng v\u00e0 h\u00ecnh \u1ea3nh \u0111a d\u1ea1ng, nh\u01b0ng nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o c\u00f4ng ngh\u1ec7 th\u00f4ng minh c\u00f9ng thu\u1eadt to\u00e1n gh\u00e9p \u0111\u00f4i m\u1ea1nh m\u1ebd, t\u1eeb \u0111\u00f3 k\u1ebft h\u1ee3p c\u1ea3 hy v\u1ecdng l\u1eabn tin t\u01b0\u1edfng.<\/p>\n
<\/p>\nC\u00f3 th\u1ec3 th\u1ea5y, c\u1ea3 ng\u00e0nh h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn \u0111ang xoay quanh m\u1ed9t v\u00e0i t\u00e1c nh\u00e2n c\u1ea3m x\u00fac quen thu\u1ed9c nh\u01b0 tin t\u01b0\u1edfng, hy v\u1ecdng v\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean sao ch\u00e9p nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m, b\u1edfi ch\u01b0a ch\u1eafc h\u1ecd \u0111\u00e3 \u0111i \u0111\u00fang h\u01b0\u1edbng. M\u1ee5c ti\u00eau c\u1ee7a b\u01b0\u1edbc n\u00e0y l\u00e0 hi\u1ec3u b\u1ee9c tranh chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ra m\u1ed9t l\u1ed1i \u0111i ri\u00eang, ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n
B\u01b0\u1edbc 2: Emotional SWOT – Ma tr\u1eadn SWOT nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ea3m x\u00fac<\/strong><\/h2>\n
Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh SWOT kinh doanh quen thu\u1ed9c, Emotional SWOT<\/em> kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o s\u1ea3n ph\u1ea9m hay v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi xem h\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 c\u1ea3 ng\u00e0nh h\u00e0ng n\u00f3i chung.<\/p>\n
B\u1ed1n y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh bao g\u1ed3m:<\/p>\n
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- \u0110i\u1ec3m m\u1ea1nh c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng, ch\u1eb3ng h\u1ea1n c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng \u0111\u1ebfn t\u1eeb danh ti\u1ebfng l\u00e2u n\u0103m.<\/li>\n
- \u0110i\u1ec3m y\u1ebfu c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u00f2n thi\u1ebfu trong tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i. M\u1ed9t trang di \u0111\u1ed9ng kh\u00f4 khan, ch\u1ec9 c\u00f3 duy nh\u1ea5t n\u00fat \u0111\u0103ng k\u00fd v\u00f4 c\u1ea3m, c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m y\u1ebfu nh\u01b0 v\u1eady.<\/li>\n
- C\u01a1 h\u1ed9i c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong ng\u00e0nh m\u00e0 ch\u01b0a \u0111\u1ed1i th\u1ee7 n\u00e0o khai th\u00e1c.<\/li>\n
- N\u1ed7i s\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ng\u00e0nh:<\/strong> Nh\u1eefng r\u00e0o c\u1ea3n t\u00e2m l\u00fd \u0111ang ng\u0103n h\u1ecd h\u00e0nh \u0111\u1ed9ng. Trong ng\u00e0nh h\u1eb9n h\u00f2, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ed7i s\u1ee3 b\u1ecb \u0111\u00e1nh gi\u00e1, c\u1ea3m gi\u00e1c h\u1eb9n h\u00f2 online qu\u00e1 t\u1ed1n th\u1eddi gian, s\u1ee3 b\u1ecb l\u1eeba d\u1ed1i ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 ngh\u0129 r\u1eb1ng \u201ctr\u00f2 n\u00e0y kh\u00f4ng d\u00e0nh cho m\u00ecnh\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ng\u1ed3i \u0111o\u00e1n nh\u1eefng c\u1ea3m x\u00fac n\u00e0y theo c\u1ea3m t\u00ednh. Talia Wolf khuy\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp d\u1eef li\u1ec7u qua ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t nhanh ho\u1eb7c m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi ng\u1eafn ngay tr\u00ean website, t\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u00fang nh\u1eefng r\u00e0o c\u1ea3n t\u00e2m l\u00fd m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n
B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ea3m x\u00fac<\/strong><\/h2>\n
\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u00e0 n\u1ed7i s\u1ee3 v\u1eeba t\u00ecm ra \u1edf b\u01b0\u1edbc 2 s\u1ebd tr\u1edf th\u00e0nh nguy\u00ean li\u1ec7u \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p. Thay v\u00ec nh\u1eafc l\u1ea1i n\u1ed7i lo theo c\u00e1ch ti\u00eau c\u1ef1c, b\u1ea1n s\u1ebd chuy\u1ec3n h\u00f3a ch\u00fang th\u00e0nh nh\u1eefng l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u00edch c\u1ef1c.<\/p>\n
V\u1eabn v\u1edbi v\u00ed d\u1ee5 ng\u00e0nh h\u1eb9n h\u00f2, n\u1ebfu kh\u00e1ch h\u00e0ng s\u1ee3 r\u1eb1ng m\u1ecdi \u1ee9ng d\u1ee5ng \u0111\u1ec1u gi\u1ed1ng nhau, Talia Wolf \u0111\u1ec1 xu\u1ea5t th\u00f4ng \u0111i\u1ec7p \u201cch\u00fang t\u00f4i kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c\u201d. N\u1ebfu h\u1ecd ng\u1ea7m ngh\u0129 m\u00ecnh qu\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 d\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng ph\u1ed5 th\u00f4ng, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 l\u00e0 \u201cb\u1ea1n kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n x\u1ee9ng \u0111\u00e1ng v\u1edbi \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t\u201d. C\u00f2n v\u1edbi n\u1ed7i s\u1ee3 ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, l\u1eddi h\u1ee9a \u201cch\u00fang t\u00f4i s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y m\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho b\u1ea1n\u201d s\u1ebd tr\u1ef1c ti\u1ebfp xoa d\u1ecbu r\u00e0o c\u1ea3n \u0111\u00f3.<\/p>\n
Theo Talia Wolf, c\u00f3 h\u01a1n 223 t\u00e1c nh\u00e2n c\u1ea3m x\u00fac<\/strong> kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean m\u1ed9t trang \u0111\u00edch. Nh\u01b0ng b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 ch\u1ecdn duy nh\u1ea5t m\u1ed9t t\u00e1c nh\u00e2n. Trong v\u00ed d\u1ee5 tr\u00ean, b\u00e0 k\u1ebft h\u1ee3p hai nh\u00f3m l\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n (unique & exclusive<\/em>)<\/strong> c\u00f9ng th\u00f4ng minh v\u00e0 \u0111\u01a1n gi\u1ea3n (smart & simple<\/em>)<\/strong>, \u0111\u1ec3 ch\u00fang b\u1ed5 tr\u1ee3 cho nhau thay v\u00ec t\u1ea1o ra hai c\u1ea3m gi\u00e1c ch\u1ecfi nhau tr\u00ean c\u00f9ng m\u1ed9t trang.<\/p>\n
B\u01b0\u1edbc 4: Th\u1eed nghi\u1ec7m – Bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh th\u1ee9 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng<\/strong><\/h2>\n
C\u00f3 \u00fd t\u01b0\u1edfng th\u00f4ng \u0111i\u1ec7p th\u00f4i ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m A\/B. Talia Wolf s\u1eed d\u1ee5ng m\u1ed9t khung brainstorm gi\u1ea3 thuy\u1ebft, trong \u0111\u00f3 hai nh\u00f3m t\u00e1c nh\u00e2n c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau v\u00e0 so s\u00e1nh tr\u00ean 5 kh\u00eda c\u1ea1nh:<\/p>\n
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- C\u1ea3m x\u00fac:<\/strong> M\u1ed9t b\u00ean l\u00e0 nh\u1eefng t\u00e1c nh\u00e2n m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang khai th\u00e1c nh\u01b0 hy v\u1ecdng, tin t\u01b0\u1edfng v\u00e0 \u0111\u01a1n gi\u1ea3n. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u00f3m gi\u00fap b\u1ea1n t\u1ea1o kh\u00e1c bi\u1ec7t, g\u1ed3m \u0111\u1ed9c \u0111\u00e1o, th\u00f4ng minh, \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ed9c quy\u1ec1n.<\/li>\n
- Th\u00e0nh ph\u1ea7n UX:<\/strong> \u0110\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 d\u00f9ng h\u00ecnh \u1ea3nh c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4ng \u0111\u00fac v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady. Trong khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng l\u1eddi ch\u1ee9ng th\u1ef1c (testimonials<\/em>) ho\u1eb7c s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u \u0111\u1ec3 ch\u1ee9ng minh gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh th\u00f4ng minh h\u01a1n.<\/li>\n
- T\u1eeb ng\u1eef:<\/strong> \u0110\u1ed1i th\u1ee7 th\u01b0\u1eddng ch\u1ecdn nh\u1eefng t\u1eeb nh\u01b0 \u201can to\u00e0n\u201d, \u201cb\u1ea3o m\u1eadt\u201d hay \u201ctham gia c\u00f9ng h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi\u201d. Th\u00f4ng \u0111i\u1ec7p kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 xoay quanh \u201c\u0111\u1ed9c \u0111\u00e1o\u201d, \u201cch\u00ednh b\u1ea1n\u201d v\u00e0 \u201cti\u1ec1m n\u0103ng\u201d.<\/li>\n
- H\u00ecnh \u1ea3nh:<\/strong> M\u1ed9t b\u00ean c\u00f3 th\u1ec3 l\u00e0 nhi\u1ec1u h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac ho\u1eb7c c\u00e1c c\u1eb7p \u0111\u00f4i vui v\u1ebb b\u00ean nhau. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt ho\u1eb7c c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng uy t\u00edn.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> \u0110\u1ed1i th\u1ee7 th\u01b0\u1eddng nghi\u00eang v\u1ec1 xanh d\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng ho\u1eb7c h\u1ed3ng \u0111\u1ec3 g\u1ee3i hy v\u1ecdng. Nh\u00f3m m\u00e0u kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 ch\u1ecdn cam cho c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, xanh l\u00e1 cho s\u1ef1 t\u01b0\u01a1i m\u1edbi, ho\u1eb7c v\u1eabn gi\u1eef xanh d\u01b0\u01a1ng n\u1ebfu s\u1ef1 tin c\u1eady c\u00f2n c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Vi\u1ec7c \u0111\u1eb7t hai nh\u00f3m c\u1ea1nh nhau gi\u00fap b\u1ea1n nh\u00ecn r\u00f5 m\u00ecnh \u0111ang th\u1eed nghi\u1ec7m \u0111i\u1ec1u g\u00ec kh\u00e1c so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. N\u1ebfu kh\u00f4ng c\u00f3 b\u01b0\u1edbc n\u00e0y, m\u1ed9t th\u1eed nghi\u1ec7m r\u1ea5t d\u1ec5 tr\u1edf th\u00e0nh vi\u1ec7c \u0111\u1ed5i m\u00e0u, thay \u1ea3nh hay s\u1eeda v\u00e0i t\u1eeb m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean m\u00e0 kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n ki\u1ec3m ch\u1ee9ng \u0111i\u1ec1u g\u00ec.<\/p>\n
Khung brainstorm bu\u1ed9c m\u1ed7i ph\u01b0\u01a1ng \u00e1n th\u1eed nghi\u1ec7m ph\u1ea3i nh\u1ea5t qu\u00e1n t\u1eeb c\u1ea3m x\u00fac \u0111\u1ebfn m\u00e0u s\u1eafc. Ngu\u1ed3n: CXL Institute<\/figcaption><\/figure>\n C\u1ea3m x\u00fac \u0111\u00fang c\u00f3 th\u1ec3 thay \u0111\u1ed5i con s\u1ed1 bao nhi\u00eau?<\/strong><\/h2>\n
Hai case study t\u1eeb ch\u00ednh \u0111\u1ed9i ng\u0169 c\u1ee7a Talia Wolf cho th\u1ea5y vi\u1ec7c ch\u1ecdn \u0111\u00fang t\u00e1c nh\u00e2n c\u1ea3m x\u00fac c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t kh\u00e1 r\u00f5 r\u1ec7t.<\/p>\n
Tr\u01b0\u1eddng h\u1ee3p \u0111\u1ea7u ti\u00ean di\u1ec5n ra tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng h\u1eb9n h\u00f2 di \u0111\u1ed9ng, n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3 l\u1eddi 20 c\u00e2u h\u1ecfi t\u00ednh c\u00e1ch tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf d\u1edf gi\u1eefa ch\u1eebng. \u0110\u1ed9i ng\u0169 c\u1ee7a Talia Wolf th\u1eed nghi\u1ec7m ba phi\u00ean b\u1ea3n landing page kh\u00e1c nhau.<\/p>\n
Phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean khai th\u00e1c c\u1ea3m gi\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9c quy\u1ec1n, d\u00f9ng ti\u00eau \u0111\u1ec1 \u201cUnlock your personal potential\u201d (khai ph\u00e1 ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n) c\u00f9ng h\u00ecnh \u1ea3nh nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c sang tr\u1ecdng, ri\u00eang t\u01b0. Phi\u00ean b\u1ea3n th\u1ee9 hai gi\u1eef nguy\u00ean ti\u00eau \u0111\u1ec1 nh\u01b0ng thay b\u1eb1ng \u1ea3nh ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi th\u00eam c\u00e1c ch\u1ee9ng ch\u1ec9 b\u1ea3o m\u1eadt nh\u1eb1m t\u0103ng l\u00f2ng tin. Phi\u00ean b\u1ea3n cu\u1ed1i c\u00f9ng b\u1ecf h\u1eb3n ph\u1ea7n \u0111\u1ec7m c\u1ea3m x\u00fac, \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ngay v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng v\u00e0 m\u1ed9t thanh ti\u1ebfn tr\u00ecnh.<\/p>\n
K\u1ebft qu\u1ea3, phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c \u201cm\u00ecnh \u0111\u1eb7c bi\u1ec7t\u201d \u0111\u00e3 th\u1eafng \u00e1p \u0111\u1ea3o. L\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u0103ng 37%<\/strong>, c\u00f2n t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed \u1edf cu\u1ed1i ph\u1ec5u t\u0103ng 16%<\/strong>. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 r\u00e0o c\u1ea3n th\u1ef1c s\u1ef1, t\u1ee9c vi\u1ec7c tr\u1ea3 ph\u00ed, n\u1eb1m \u1edf t\u1eadn cu\u1ed1i h\u00e0nh tr\u00ecnh. Th\u1ebf nh\u01b0ng c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u trang v\u1eabn \u0111\u1ee7 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111i h\u1ebft ch\u1eb7ng \u0111\u01b0\u1eddng.<\/p>\n
Tr\u01b0\u1eddng h\u1ee3p th\u1ee9 hai l\u00e0 The Next Web, m\u1ed9t trang tin t\u1ee9c l\u1edbn, n\u01a1i bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin tr\u00ean phi\u00ean b\u1ea3n di \u0111\u1ed9ng b\u1ecb \u0111\u1ea9y xu\u1ed1ng t\u1eadn ch\u00e2n trang. \u0110\u1ed9i ng\u0169 c\u1ee7a Talia Wolf cho hi\u1ec3n th\u1ecb m\u1ed9t Splash, hay pop-up to\u00e0n m\u00e0n h\u00ecnh, ngay khi \u0111\u1ed9c gi\u1ea3 cu\u1ed9n \u0111\u01b0\u1ee3c 30% trang, th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung.<\/p>\n
Hai th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m song song. Phi\u00ean b\u1ea3n A m\u00f4 ph\u1ecfng giao di\u1ec7n th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng c\u1ee7a iOS\/Android, d\u00f9ng n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 (FOMO) v\u1edbi d\u00f2ng ch\u1eef \u201cDon’t miss out. Get the latest news.\u201d Phi\u00ean b\u1ea3n B s\u1eed d\u1ee5ng \u1ea3nh th\u1eadt c\u1ee7a T\u1ed5ng bi\u00ean t\u1eadp Martin c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n
Phi\u00ean b\u1ea3n B t\u0103ng 35%<\/strong> l\u01b0\u1ee3t \u0111\u0103ng k\u00fd, m\u1ed9t k\u1ebft qu\u1ea3 kh\u00f4ng t\u1ec7. Nh\u01b0ng phi\u00ean b\u1ea3n A gi\u1ea3 l\u1eadp th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng c\u00f2n v\u01b0\u1ee3t xa h\u01a1n, v\u1edbi m\u1ee9c t\u0103ng 42%<\/strong>.<\/p>\n
C\u1ea3m x\u00fac c\u00f3 ph\u1ea3i c\u00e0ng m\u1ea1nh c\u00e0ng t\u1ed1t?<\/strong><\/h2>\n
Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y. Tuy nhi\u00ean, Talia Wolf c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ed9t v\u00e0i ranh gi\u1edbi c\u1ea7n th\u1eadn tr\u1ecdng khi mang c\u1ea3m x\u00fac v\u00e0o n\u1ed9i dung.<\/p>\n
\u0110\u1ea7u ti\u00ean l\u00e0 kho\u1ea3ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i gi\u1eefa desktop v\u00e0 mobile, c\u00f3 th\u1ec3 l\u00ean t\u1edbi 270%<\/strong>. Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean \u0111a nhi\u1ec7m, \u0111ang di chuy\u1ec3n v\u00e0 c\u00f3 c\u1ea3m gi\u00e1c k\u00e9m an to\u00e0n h\u01a1n khi th\u1ef1c hi\u1ec7n giao d\u1ecbch tr\u00ean \u0111i\u1ec7n tho\u1ea1i. B\u1ea1n ch\u1ec9 c\u00f3 kho\u1ea3ng 2-3 gi\u00e2y<\/strong> \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd, v\u1eady n\u00ean m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u1ea5n an c\u1ea3m x\u00fac c\u00f9ng n\u00fat h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, t\u1ee9c th\u00ec s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n
K\u1ebf \u0111\u1ebfn, c\u1ea3m x\u00fac ph\u00e1t huy t\u00e1c d\u1ee5ng m\u1ea1nh nh\u1ea5t khi ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea1ng th\u00e1i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Ch\u1eb3ng h\u1ea1n, khi ph\u00e1t hi\u1ec7n m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 quay l\u1ea1i website l\u1ea7n th\u1ee9 hai nh\u01b0ng v\u1eabn ch\u01b0a h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p Splash mang t\u00ednh \u0111\u1ed9ng vi\u00ean, ngay l\u00fac h\u1ecd \u0111ang c\u1ea7n th\u00eam m\u1ed9t c\u00fa h\u00edch.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee5c ti\u00eau s\u00e2u xa c\u1ee7a CRO kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea9y m\u1ed9t ch\u1ec9 s\u1ed1 KPI l\u00ean trong ng\u1eafn h\u1ea1n. M\u1ed7i th\u1eed nghi\u1ec7m, d\u00f9 th\u1eafng hay thua, \u0111\u1ec1u l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. Ki\u1ebfn th\u1ee9c \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 t\u00edch l\u0169y v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n
V\u00e0 cu\u1ed1i c\u00f9ng, h\u00e3y c\u1ea9n tr\u1ecdng v\u1edbi c\u00e1c t\u00e1c nh\u00e2n c\u1ea3m x\u00fac ti\u00eau c\u1ef1c nh\u01b0 n\u1ed7i s\u1ee3 h\u00e3i hay s\u1ef1 khan hi\u1ebfm gi\u1ea3 t\u1ea1o. N\u1ebfu l\u1ea1m d\u1ee5ng qu\u00e1 \u0111\u00e0, m\u1ee9c cortisol – hormone c\u0103ng th\u1eb3ng – c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao v\u00e0 k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 t\u1ef1 nhi\u00ean. L\u00fac n\u00e0y, thay v\u00ec h\u00e0nh \u0111\u1ed9ng, h\u1ecd c\u00f3 th\u1ec3 nghi ng\u1edd, r\u1eddi kh\u1ecfi trang web, th\u1eadm ch\u00ed ph\u1ea3n \u1ee9ng gi\u1eadn d\u1eef tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n
T\u00f3m l\u1ea1i, khung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Talia Wolf kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ec3 \u201cthao t\u00fang\u201d c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ecdi gi\u00e1. N\u00f3 ch\u1ec9 nh\u1eafc ch\u00fang ta quay l\u1ea1i m\u1ed9t s\u1ef1 th\u1eadt m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 bi\u1ebft t\u1eeb l\u00e2u: ng\u01b0\u1eddi ta kh\u00f4ng ra quy\u1ebft \u0111\u1ecbnh b\u1eb1ng b\u1ea3ng gi\u00e1, m\u00e0 b\u1eb1ng c\u1ea3m gi\u00e1c h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c khi ngh\u0129 v\u1ec1 phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a ch\u00ednh m\u00ecnh sau khi ch\u1ecdn b\u1ea1n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Hai website b\u00e1n g\u1ea7n nh\u01b0 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra hai k\u1ebft qu\u1ea3 ho\u00e0n to\u00e0n kh\u00e1c nhau, b\u1edfi th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng \u0111\u00f4i khi kh\u00f4ng n\u1eb1m \u1edf b\u1ea3ng gi\u00e1 hay danh s\u00e1ch t\u00ednh n\u0103ng. B\u1ea1n t\u1eebng gh\u00e9 hai trang web b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m na n\u00e1 nhau, gi\u00e1 c\u1ea3 […]<\/p>\n","protected":false},"author":1,"featured_media":4713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[55],"class_list":["post-4632","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-chien-luoc-chuyen-doi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4632"}],"version-history":[{"count":2,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632\/revisions"}],"predecessor-version":[{"id":4715,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4632\/revisions\/4715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4713"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Th\u00e0nh ph\u1ea7n UX:<\/strong> \u0110\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 d\u00f9ng h\u00ecnh \u1ea3nh c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4ng \u0111\u00fac v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady. Trong khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng l\u1eddi ch\u1ee9ng th\u1ef1c (testimonials<\/em>) ho\u1eb7c s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u \u0111\u1ec3 ch\u1ee9ng minh gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh th\u00f4ng minh h\u01a1n.<\/li>\n
- C\u1ea3m x\u00fac:<\/strong> M\u1ed9t b\u00ean l\u00e0 nh\u1eefng t\u00e1c nh\u00e2n m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang khai th\u00e1c nh\u01b0 hy v\u1ecdng, tin t\u01b0\u1edfng v\u00e0 \u0111\u01a1n gi\u1ea3n. B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u00f3m gi\u00fap b\u1ea1n t\u1ea1o kh\u00e1c bi\u1ec7t, g\u1ed3m \u0111\u1ed9c \u0111\u00e1o, th\u00f4ng minh, \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ed9c quy\u1ec1n.<\/li>\n
- \u0110i\u1ec3m y\u1ebfu c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u00f2n thi\u1ebfu trong tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i. M\u1ed9t trang di \u0111\u1ed9ng kh\u00f4 khan, ch\u1ec9 c\u00f3 duy nh\u1ea5t n\u00fat \u0111\u0103ng k\u00fd v\u00f4 c\u1ea3m, c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m y\u1ebfu nh\u01b0 v\u1eady.<\/li>\n
- \u0110i\u1ec3m m\u1ea1nh c\u1ea3m x\u00fac:<\/strong> Nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng, ch\u1eb3ng h\u1ea1n c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng \u0111\u1ebfn t\u1eeb danh ti\u1ebfng l\u00e2u n\u0103m.<\/li>\n
- M\u00e0u s\u1eafc:<\/strong> M\u00e0u ch\u1ee7 \u0111\u1ea1o c\u00f3 th\u1ec3 mang theo t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng \u00fd ngh\u0129a ng\u1ea7m r\u1ea5t m\u1ea1nh.<\/li>\n