{"id":4629,"date":"2026-08-24T07:40:21","date_gmt":"2026-08-24T07:40:21","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4629"},"modified":"2026-08-24T18:19:16","modified_gmt":"2026-08-24T18:19:16","slug":"ikea-effect","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/ikea-effect\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng IKEA: V\u00ec sao ta y\u00eau m\u1ed9t m\u00f3n \u0111\u1ed3 h\u01a1n ch\u1ec9 v\u00ec t\u1ef1 tay l\u1eafp r\u00e1p n\u00f3?"},"content":{"rendered":"

M\u1ed9t chi\u1ebfc k\u1ec7 t\u1ef1 l\u1eafp h\u01a1i l\u1ec7ch v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n y\u00eau th\u00edch h\u01a1n m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c th\u1ee3 chuy\u00ean nghi\u1ec7p ho\u00e0n thi\u1ec7n ch\u1ec9n chu, ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 b\u1ecf c\u00f4ng v\u00e0o chi\u1ebfc k\u1ec7.<\/p><\/blockquote>\n

B\u1ea1n t\u1eebng h\u00ec h\u1ee5c v\u1eb7n \u1ed1c, loay hoay v\u1edbi t\u1edd h\u01b0\u1edbng d\u1eabn su\u1ed1t g\u1ea7n hai ti\u1ebfng \u0111\u1ed3ng h\u1ed3, \u0111\u1ec3 r\u1ed3i \u0111\u1ee9ng ng\u1eafm th\u00e0nh ph\u1ea9m h\u01a1i l\u1ec7ch m\u1ed9t g\u00f3c m\u00e0 v\u1eabn th\u1ea5y… h\u00e0i l\u00f2ng?<\/p>\n

Trong khi \u0111\u00f3, n\u1ebfu ai \u0111\u00f3 t\u1eb7ng b\u1ea1n m\u1ed9t chi\u1ebfc k\u1ec7 gi\u1ed1ng h\u1ec7t, \u0111\u01b0\u1ee3c r\u00e1p s\u1eb5n ho\u00e0n h\u1ea3o, c\u00f3 khi b\u1ea1n c\u00f2n ch\u1eb3ng \u0111\u1ec3 \u00fd m\u00f3n \u0111\u1ed3 \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u trong ph\u00f2ng. C\u00f9ng l\u00e0 m\u1ed9t chi\u1ebfc k\u1ec7, nh\u01b0ng c\u1ea3m x\u00fac b\u1ea1n d\u00e0nh cho hai m\u00f3n \u0111\u1ed3 l\u1ea1i kh\u00e1c nhau r\u1ea5t nhi\u1ec1u. V\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf chi\u1ebfc k\u1ec7 n\u00e0o \u0111\u1eb9p h\u01a1n, m\u00e0 \u1edf ch\u00ednh \u0111\u00f4i tay \u0111\u00e3 b\u1ecf c\u00f4ng \u0111\u1ec3 t\u1ea1o ra n\u00f3.<\/p>\n

T\u00e2m l\u00fd h\u1ecdc g\u1ecdi hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y l\u00e0 hi\u1ec7u \u1ee9ng IKEA (IKEA Effect<\/em>).<\/p>\n

Hi\u1ec7u \u1ee9ng IKEA l\u00e0 g\u00ec?<\/h2>\n

Hi\u1ec7u \u1ee9ng IKEA l\u00e0 m\u1ed9t thi\u00ean ki\u1ebfn t\u00e2m l\u00fd khi\u1ebfn con ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m cao h\u01a1n h\u1eb3n m\u1ee9c h\u1ee3p l\u00fd<\/strong>, ch\u1ec9 v\u00ec h\u1ecd \u0111\u00e3 t\u1ef1 tay l\u1eafp r\u00e1p, t\u00f9y ch\u1ec9nh ho\u1eb7c g\u00f3p ph\u1ea7n t\u1ea1o ra s\u1ea3n ph\u1ea9m. N\u00f3i ng\u1eafn g\u1ecdn: n\u1ed7 l\u1ef1c t\u1ea1o ra t\u00ecnh y\u00eau<\/strong>.<\/p>\n

C\u00e1i t\u00ean \u201cIKEA\u201d \u0111\u01b0\u1ee3c m\u01b0\u1ee3n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t Th\u1ee5y \u0110i\u1ec3n n\u1ed5i ti\u1ebfng v\u1edbi m\u00f4 h\u00ecnh b\u00e1n \u0111\u1ed3 \u0111\u00f3ng g\u00f3i ph\u1eb3ng (flat-pack<\/em>), kh\u00e1ch h\u00e0ng mua v\u1ec1 v\u00e0 t\u1ef1 l\u1eafp l\u1ea5y. N\u0103m 2011-2012, ba nh\u00e0 khoa h\u1ecdc h\u00e0nh vi Michael I. Norton, Daniel Mochon v\u00e0 Dan Ariely \u0111\u00e3 bi\u1ebfn quan s\u00e1t n\u00e0y th\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u ch\u00ednh th\u1ee9c, m\u01b0\u1ee3n lu\u00f4n t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1eb7t cho thi\u00ean ki\u1ebfn h\u1ecd ph\u00e1t hi\u1ec7n.<\/p>\n

\"C\u00e1c
T\u1eebng b\u01b0\u1edbc l\u1eafp r\u00e1p l\u00e0 ph\u1ea7n lao \u0111\u1ed9ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u00e0nh ph\u1ea9m. Ngu\u1ed3n: Inter IKEA<\/figcaption><\/figure>\n

B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi m\u00ea IKEA m\u1edbi tr\u1ea3i qua hi\u1ec7u \u1ee9ng n\u00e0y. Hi\u1ec7u \u1ee9ng IKEA c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u1edbi m\u00f3n \u0103n b\u1ea1n t\u1ef1 n\u1ea5u, slide thuy\u1ebft tr\u00ecnh b\u1ea1n m\u1ea5t c\u1ea3 t\u1ed1i \u0111\u1ec3 l\u00e0m, hay m\u1ed9t \u00fd t\u01b0\u1edfng do ch\u00ednh b\u1ea1n ngh\u0129 ra trong cu\u1ed9c h\u1ecdp.<\/p>\n

V\u00ec sao c\u00e0ng t\u1ed1n c\u00f4ng, ch\u00fang ta c\u00e0ng th\u1ea5y m\u1ed9t th\u1ee9 \u0111\u00e1ng gi\u00e1?<\/h2>\n

Hi\u1ec7u \u1ee9ng IKEA kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u1ea3m gi\u00e1c ng\u1eabu nhi\u00ean. N\u00f3 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi b\u1ed1n c\u01a1 ch\u1ebf t\u00e2m l\u00fd kh\u00e1 r\u00f5 r\u00e0ng.<\/p>\n

N\u00e3o b\u1ed9 t\u1ef1 bi\u1ec7n minh cho c\u00f4ng s\u1ee9c \u0111\u00e3 b\u1ecf ra<\/h3>\n

Khi b\u1ea1n \u0111\u1ed5 m\u1ed3 h\u00f4i v\u00e0 ch\u1ea5t x\u00e1m v\u00e0o m\u1ed9t vi\u1ec7c, n\u00e3o b\u1ed9 c\u00f3 xu h\u01b0\u1edbng t\u1ef1 nh\u1ee7: \u201cM\u00ecnh \u0111\u00e3 t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c cho th\u1ee9 n\u00e0y, v\u1eady n\u00f3 ch\u1eafc ch\u1eafn ph\u1ea3i \u0111\u00e1ng gi\u00e1\u201d. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 bi\u1ec7n minh cho n\u1ed7 l\u1ef1c (effort justification<\/em>). C\u01a1 ch\u1ebf n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 l\u00fd gi\u1ea3i v\u00ec sao cha m\u1eb9 lu\u00f4n th\u01b0\u01a1ng con v\u00f4 \u0111i\u1ec1u ki\u1ec7n, d\u00f9 vi\u1ec7c nu\u00f4i d\u1ea1y ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng.<\/p>\n

C\u1ea3m gi\u00e1c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i khi b\u1ea1n c\u00f9ng t\u1ea1o ra s\u1ea3n ph\u1ea9m<\/h3>\n

B\u00ecnh th\u01b0\u1eddng, con ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1 cao h\u01a1n nh\u1eefng g\u00ec m\u00ecnh s\u1edf h\u1eefu, hay c\u00f2n g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu (endowment effect<\/em>). Hi\u1ec7u \u1ee9ng IKEA \u0111\u1ea9y \u0111i\u1ec1u n\u00e0y \u0111i xa h\u01a1n m\u1ed9t b\u01b0\u1edbc: c\u1ea3m gi\u00e1c s\u1edf h\u1eefu kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c mua \u0111\u01b0\u1ee3c m\u00f3n \u0111\u1ed3, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 m\u1ea1nh m\u1ebd nh\u1edd qu\u00e1 tr\u00ecnh \u0111\u1ed3ng ki\u1ebfn t\u1ea1o (co-creation<\/em>).<\/p>\n

C\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o v\u00ec \u201cch\u00ednh tay m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c\u201d<\/h3>\n

Ho\u00e0n th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb nh\u1eefng m\u1ea3nh gh\u00e9p r\u1eddi r\u1ea1c mang l\u1ea1i c\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0o n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n (self-efficacy<\/em>). C\u1ea3m gi\u00e1c l\u00e0m ch\u1ee7 n\u00e0y gi\u1ea3i ph\u00f3ng m\u1ed9t l\u01b0\u1ee3ng dopamine \u0111\u00e1ng k\u1ec3, lo\u1ea1i hormone th\u01b0\u1eddng g\u1eafn v\u1edbi ni\u1ec1m vui v\u00e0 ph\u1ea7n th\u01b0\u1edfng.<\/p>\n

Ngay c\u1ea3 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ef1 ngh\u0129 ra c\u0169ng \u0111\u00e1ng tin h\u01a1n<\/h3>\n

B\u00ean c\u1ea1nh nh\u1eefng vi\u1ec7c c\u1ea7n n\u1ed7 l\u1ef1c th\u1ec3 ch\u1ea5t nh\u01b0 l\u1eafp r\u00e1p \u0111\u1ed3 v\u1eadt, hi\u1ec7u \u1ee9ng IKEA c\u00f2n x\u1ea3y ra v\u1edbi n\u1ed7 l\u1ef1c nh\u1eadn th\u1ee9c (cognitive effort<\/em>), th\u00f4ng qua hi\u1ec7u \u1ee9ng t\u1ef1 ki\u1ebfn t\u1ea1o (self-generation effect<\/em>).<\/p>\n

Ch\u00fang ta c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng, ghi nh\u1edb v\u00e0 y\u00eau th\u00edch nh\u1eefng \u00fd t\u01b0\u1edfng do ch\u00ednh m\u00ecnh ngh\u0129 ra h\u01a1n h\u1eb3n nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c b\u00e0y s\u1eb5n. \u0110\u00e2y c\u0169ng l\u00e0 g\u1ed1c r\u1ec5 c\u1ee7a thi\u00ean ki\u1ebfn \u201ckh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t minh \u1edf \u0111\u00e2y\u201d (Not Invented Here bias<\/em>), khi m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c \u0111\u1ed9i nh\u00f3m c\u1ee9 b\u00e1m l\u1ea5y gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh d\u00f9 b\u00ean ngo\u00e0i \u0111\u00e3 c\u00f3 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/p>\n

C\u00e1c th\u00ed nghi\u1ec7m v\u1ec1 hi\u1ec7u \u1ee9ng IKEA<\/h2>\n

Norton, Mochon v\u00e0 Ariely \u0111\u00e3 ki\u1ec3m ch\u1ee9ng hi\u1ec7u \u1ee9ng IKEA b\u1eb1ng m\u1ed9t lo\u1ea1t th\u00ed nghi\u1ec7m v\u1edbi h\u1ea1c gi\u1ea5y origami, Lego v\u00e0 h\u1ed9p nh\u1ef1a.<\/p>\n

Trong th\u00ed nghi\u1ec7m g\u1ea5p h\u1ea1c gi\u1ea5y, m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn t\u1ef1 g\u1ea5p m\u1ed9t con h\u1ea1c, sau \u0111\u00f3 \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 mua l\u1ea1i ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. M\u1ed9t nh\u00f3m quan s\u00e1t \u0111\u1ed9c l\u1eadp, kh\u00f4ng b\u1ecf c\u00f4ng g\u1ea5p gi\u1ea5y, c\u0169ng \u0111\u01b0\u1ee3c m\u1eddi \u0111\u1ecbnh gi\u00e1 nh\u1eefng con h\u1ea1c n\u00e0y. K\u1ebft qu\u1ea3 cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi t\u1ef1 g\u1ea5p s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n h\u1eb3n so v\u1edbi ng\u01b0\u1eddi ngo\u00e0i<\/strong>, d\u00f9 c\u1ea3 hai nh\u00f3m \u0111\u1ec1u \u0111ang nh\u00ecn v\u00e0o c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

\"\u0110\u1ed3
Kho\u1ea3ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 gi\u1eefa hai nh\u00f3m bi\u1ebfn hi\u1ec7u \u1ee9ng IKEA th\u00e0nh m\u1ed9t k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng. Ngu\u1ed3n: The Hustle<\/figcaption><\/figure>\n

\u1ede phi\u00ean b\u1ea3n kh\u00f3 h\u01a1n, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ed1 t\u00ecnh lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 k\u00fd hi\u1ec7u h\u01b0\u1edbng d\u1eabn quan tr\u1ecdng. Ng\u01b0\u1eddi tham gia ph\u1ea3i v\u1eadt l\u1ed9n nhi\u1ec1u h\u01a1n \u0111\u1ec3 ho\u00e0n th\u00e0nh, c\u00f2n nh\u1eefng con h\u1ea1c cu\u1ed1i c\u00f9ng l\u1ea1i m\u00e9o m\u00f3 v\u00e0 x\u1ea5u h\u01a1n h\u1eb3n. Th\u1ebf nh\u01b0ng, ch\u00ednh nh\u1eefng ng\u01b0\u1eddi t\u1ef1 g\u1ea5p l\u1ea1i \u0111\u1ecbnh gi\u00e1 con h\u1ea1c \u201cl\u1ed7i\u201d n\u00e0y cao h\u01a1n c\u1ea3 con h\u1ea1c \u0111\u1eb9p \u1edf th\u00ed nghi\u1ec7m \u0111\u1ea7u ti\u00ean<\/strong>. N\u1ed7 l\u1ef1c c\u00e0ng nhi\u1ec1u, gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u00e0ng l\u1edbn, b\u1ea5t k\u1ec3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m ra sao.<\/p>\n

K\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 c\u0169ng l\u1eb7p l\u1ea1i trong c\u00e1c th\u00ed nghi\u1ec7m l\u1eafp Lego v\u00e0 h\u1ed9p nh\u1ef1a, khi ng\u01b0\u1eddi t\u1ef1 tay l\u1eafp r\u00e1p lu\u00f4n \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m cao h\u01a1n nhi\u1ec1u so v\u1edbi l\u00fac h\u1ecd ch\u1ec9 nh\u1eadn m\u1ed9t m\u00f3n \u0111\u1ed3 \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u00ean gia r\u00e1p s\u1eb5n.<\/p>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng IKEA trong marketing v\u00e0 website<\/h2>\n

V\u1edbi ng\u01b0\u1eddi m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 website v\u00e0 marketing, \u0111\u00e2y l\u00e0 ph\u1ea7n \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t: hi\u1ec7u \u1ee9ng IKEA l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1 th\u1ef1c t\u1ebf \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng t\u1ef1 t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m thay v\u00ec ch\u1ec9 b\u00e1n m\u1ed9t l\u1ef1a ch\u1ecdn r\u1eadp khu\u00f4n. Ch\u1eb3ng h\u1ea1n, ch\u01b0\u01a1ng tr\u00ecnh Nike By You cho ph\u00e9p kh\u00e1ch t\u1ef1 thi\u1ebft k\u1ebf m\u00e0u s\u1eafc v\u00e0 ch\u1ea5t li\u1ec7u cho \u0111\u00f4i gi\u00e0y c\u1ee7a m\u00ecnh. D\u00f9 gi\u00e1 cao h\u01a1n h\u1eb3n b\u1ea3n c\u00f3 s\u1eb5n, kh\u00e1ch h\u00e0ng v\u1eabn h\u00e0o h\u1ee9ng chi tr\u1ea3 v\u00ec h\u1ecd c\u1ea3m th\u1ea5y ch\u00ednh m\u00ecnh \u0111\u00e3 \u201ct\u1ea1o ra\u201d \u0111\u00f4i gi\u00e0y \u0111\u00f3.<\/p>\n

\"Giao
Vi\u1ec7c ch\u1ecdn m\u00e0u ngay tr\u00ean t\u1eebng b\u1ed9 ph\u1eadn bi\u1ebfn ng\u01b0\u1eddi mua th\u00e0nh ng\u01b0\u1eddi c\u00f9ng t\u1ea1o n\u00ean s\u1ea3n ph\u1ea9m. Ngu\u1ed3n: Dotinum<\/figcaption><\/figure>\n

K\u1ebf \u0111\u1ebfn, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eddi tham gia s\u00e2u h\u01a1n v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ed3ng ki\u1ebfn t\u1ea1o. LEGO Ideas cho ph\u00e9p ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u1ef1 thi\u1ebft k\u1ebf m\u1ed9t b\u1ed9 Lego m\u1edbi v\u00e0 k\u00eau g\u1ecdi c\u1ed9ng \u0111\u1ed3ng b\u00ecnh ch\u1ecdn. N\u1ebfu \u0111\u1ea1t \u0111\u1ee7 s\u1ed1 phi\u1ebfu, LEGO s\u1ebd s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng m\u1ea1i v\u00e0 chia s\u1ebb doanh thu, t\u1eeb \u0111\u00f3 ng\u01b0\u1eddi tham gia y\u00eau s\u1ea3n ph\u1ea9m h\u01a1n v\u00e0 c\u0169ng g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/p>\n

\"Trang
Con s\u1ed1 \u1ee7ng h\u1ed9 \u0111\u01b0\u1ee3c \u0111\u1eb7t ngay tr\u00ean t\u1eebng d\u1ef1 \u00e1n, bi\u1ebfn c\u1ed9ng \u0111\u1ed3ng th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh ch\u1ecdn s\u1ea3n ph\u1ea9m. Ngu\u1ed3n: Harvard Digital Initiative<\/figcaption><\/figure>\n

V\u1edbi content, thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea t\u00ednh n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi g\u1ee3i m\u1edf \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc t\u1ef1 suy ng\u1eabm v\u00e0 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi. Khi ng\u01b0\u1eddi d\u00f9ng t\u1ef1 k\u1ebft lu\u1eadn r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, h\u1ecd c\u0169ng c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o k\u1ebft lu\u1eadn \u0111\u00f3 nhi\u1ec1u h\u01a1n, v\u00ec ch\u00ednh h\u1ecd \u0111\u00e3 t\u1ef1 ngh\u0129 ra.<\/p>\n

Tr\u00ean website, m\u1ed9t thao t\u00e1c nh\u1ecf nh\u01b0 ch\u1ee7 \u0111\u1ed9ng b\u1ea5m \u0111\u1ec3 t\u1eaft popup kh\u1ea3o s\u00e1t c\u0169ng \u0111\u00f2i h\u1ecfi m\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c v\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 cam k\u1ebft. T\u1ea1i trang du l\u1ecbch Kras.nl, nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng t\u1eaft popup c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao h\u01a1n t\u1edbi 30%<\/strong> so v\u1edbi nh\u00f3m c\u00f2n l\u1ea1i.<\/p>\n

Cu\u1ed1i c\u00f9ng, onboarding c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u201c\u0111\u1ea7u t\u01b0 d\u1ea7n\u201d. Trong m\u00f4 h\u00ecnh t\u1ea1o th\u00f3i quen Hooked<\/em> c\u1ee7a Nir Eyal, b\u01b0\u1edbc cu\u1ed1i c\u00f9ng khuy\u1ebfn kh\u00edch h\u1ecd thi\u1ebft l\u1eadp h\u1ed3 s\u01a1, k\u1ebft n\u1ed1i danh b\u1ea1 ho\u1eb7c nh\u1eadp d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. M\u1ed9t khi \u0111\u00e3 b\u1ecf c\u00f4ng s\u1ee9c t\u00edch l\u0169y d\u1eef li\u1ec7u, ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb h\u01a1n v\u00e0 c\u0169ng kh\u00f3 r\u1eddi \u0111i \u0111\u1ec3 chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7.<\/p>\n

Khi n\u00e0o hi\u1ec7u \u1ee9ng IKEA ph\u1ea3n t\u00e1c d\u1ee5ng?<\/h2>\n

Hi\u1ec7u \u1ee9ng IKEA l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thuy\u1ebft ph\u1ee5c m\u1ea1nh, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o \u00e1p d\u1ee5ng c\u0169ng an to\u00e0n, b\u1edfi \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft l\u00e0 nhi\u1ec7m v\u1ee5 ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh<\/strong>.<\/p>\n

N\u1ebfu qu\u00e1 tr\u00ecnh qu\u00e1 ph\u1ee9c t\u1ea1p, h\u01b0\u1edbng d\u1eabn m\u1eadp m\u1edd ho\u1eb7c giao di\u1ec7n b\u1ecb l\u1ed7i, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ecf cu\u1ed9c gi\u1eefa ch\u1eebng. L\u00fac n\u00e0y, h\u1ecd s\u1ebd kh\u00f4ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m h\u01a1n m\u00e0 ch\u1ec9 th\u1ea5y \u1ee9c ch\u1ebf v\u00e0 r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u ngay l\u1eadp t\u1ee9c. N\u1ed7 l\u1ef1c kh\u00f4ng \u0111i k\u00e8m ho\u00e0n th\u00e0nh s\u1ebd tri\u1ec7t ti\u00eau m\u1ecdi t\u00ecnh y\u00eau.<\/p>\n

Ng\u01b0\u1eddi t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u0169ng d\u1ec5 r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1 sai l\u1ea7m, v\u00ec qu\u00e1 y\u00eau th\u00e0nh qu\u1ea3 c\u1ee7a m\u00ecnh n\u00ean h\u1ecd tin r\u1eb1ng ng\u01b0\u1eddi kh\u00e1c c\u0169ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ed9t m\u1ee9c gi\u00e1 t\u01b0\u01a1ng t\u1ef1, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m sai l\u1ec7ch tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p, hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh h\u1ed9i ch\u1ee9ng \u201ckh\u00f4ng ph\u1ea3i do ch\u00fang t\u00f4i s\u00e1ng ch\u1ebf\u201d (Not-Invented-Here Syndrome<\/em>), khi\u1ebfn m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1m ch\u1eb7t l\u1ea5y \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh v\u00e0 t\u1eeb ch\u1ed1i nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n ch\u1ec9 v\u00ec ch\u00fang \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i.<\/p>\n

V\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u1eebng nh\u1ea7m l\u1eabn n\u1ed7 l\u1ef1c c\u00f3 ch\u1ee7 \u0111\u00edch v\u1edbi nh\u1eefng r\u00e0o c\u1ea3n v\u00f4 ngh\u0129a. N\u1ed7 l\u1ef1c ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb khi c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 \u0111em l\u1ea1i c\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o l\u00fac ho\u00e0n th\u00e0nh. B\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n m\u1ed9t bi\u1ec3u m\u1eabu qu\u00e1 d\u00e0i hay v\u01b0\u1ee3t qua nhi\u1ec1u b\u01b0\u1edbc x\u00e1c th\u1ef1c r\u01b0\u1eddm r\u00e0 kh\u00f4ng gi\u00fap h\u1ecd y\u00eau s\u1ea3n ph\u1ea9m h\u01a1n, n\u00f3 ch\u1ec9 khi\u1ebfn h\u1ecd r\u1eddi \u0111i s\u1edbm h\u01a1n m\u00e0 th\u00f4i.<\/p>\n

Quay l\u1ea1i chi\u1ebfc k\u1ec7 IKEA h\u01a1i l\u1ec7ch \u1edf \u0111\u1ea7u b\u00e0i: chi\u1ebfc k\u1ec7 kh\u00f4ng ho\u00e0n h\u1ea3o nh\u01b0ng b\u1ea1n v\u1eabn y\u00eau n\u00f3, v\u00ec m\u1ed9t ph\u1ea7n c\u1ee7a m\u00ecnh \u0111\u00e3 \u1edf trong \u0111\u00f3. V\u1edbi ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m hay content, b\u00e0i h\u1ecdc kh\u00f4ng ph\u1ea3i l\u00e0 b\u1eaft kh\u00e1ch h\u00e0ng l\u00e0m thay c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, m\u00e0 l\u00e0 t\u00ecm \u0111\u00fang ch\u1ed7 \u0111\u1ec3 m\u1eddi h\u1ecd c\u00f9ng tham gia, v\u1eeba \u0111\u1ee7 \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u00ednh m\u00ecnh, v\u1eeba \u0111\u1ee7 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn c\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t chi\u1ebfc k\u1ec7 t\u1ef1 l\u1eafp h\u01a1i l\u1ec7ch v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n y\u00eau th\u00edch h\u01a1n m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c th\u1ee3 chuy\u00ean nghi\u1ec7p ho\u00e0n thi\u1ec7n ch\u1ec9n chu, ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 b\u1ecf c\u00f4ng v\u00e0o chi\u1ebfc k\u1ec7. B\u1ea1n t\u1eebng h\u00ec h\u1ee5c v\u1eb7n \u1ed1c, loay hoay v\u1edbi t\u1edd h\u01b0\u1edbng d\u1eabn su\u1ed1t g\u1ea7n hai ti\u1ebfng \u0111\u1ed3ng h\u1ed3, \u0111\u1ec3 r\u1ed3i \u0111\u1ee9ng […]<\/p>\n","protected":false},"author":1,"featured_media":4676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[],"class_list":["post-4629","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4629"}],"version-history":[{"count":4,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4629\/revisions"}],"predecessor-version":[{"id":4675,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4629\/revisions\/4675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4676"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}