{"id":4493,"date":"2026-08-16T16:36:36","date_gmt":"2026-08-16T16:36:36","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4493"},"modified":"2026-11-03T03:36:53","modified_gmt":"2026-11-03T03:36:53","slug":"oxytocin","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/oxytocin\/","title":{"rendered":"C\u00e1ch oxytocin \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a b\u1ea1n"},"content":{"rendered":"

B\u1ea1n t\u1eebng click v\u00e0o landing page, l\u01b0\u1edbt m\u1eaft m\u1ed9t v\u00f2ng r\u1ed3i tho\u00e1t ra d\u00f9 ch\u01b0a \u0111\u1ecdc ch\u1eef n\u00e0o ch\u01b0a? C\u1ea3m gi\u00e1c \u201ctrang n\u00e0y c\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n\u201d xu\u1ea5t hi\u1ec7n nhanh \u0111\u1ebfn m\u1ee9c b\u1ea1n c\u00f2n ch\u01b0a k\u1ecbp g\u1ecdi t\u00ean n\u00f3.<\/p>\n

B\u1ea1n ch\u01b0a k\u1ecbp soi b\u1ed1 c\u1ee5c, ki\u1ec3m tra l\u1eddi cam k\u1ebft hay xem b\u1ea3ng gi\u00e1, nh\u01b0ng tay \u0111\u00e3 mu\u1ed1n b\u1ea5m quay l\u1ea1i. C\u1ea3m gi\u00e1c \u0111\u00f3 kh\u00f4ng \u0111\u1ebfn t\u1eeb logic. N\u00f3 \u0111\u1ebfn t\u1eeb oxytocin, lo\u1ea1i hormone \u00e2m th\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c n\u00e3o b\u1ed9 mu\u1ed1n ti\u1ebfn l\u1ea1i g\u1ea7n hay l\u1eadp t\u1ee9c chuy\u1ec3n sang tr\u1ea1ng th\u00e1i ph\u00f2ng th\u1ee7.<\/p>\n

Oxytocin l\u00e0 g\u00ec?<\/strong><\/h2>\n

Oxytocin, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201chormone t\u00ecnh y\u00eau\u201d, l\u00e0 m\u1ed9t neuropeptide c\u00f3 vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin \u1edf m\u1ecdi m\u1ed1i quan h\u1ec7 c\u1ee7a con ng\u01b0\u1eddi. Oxytocin ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ch\u1ea5t x\u00fac t\u00e1c sinh h\u1ecdc, gi\u00fap gi\u1ea3m s\u1ef1 \u0111\u1ec1 ph\u00f2ng x\u00e3 h\u1ed9i v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c h\u00e0nh vi h\u1ee3p t\u00e1c.<\/p>\n

\"M\u00f4
M\u00f4 h\u00ecnh ba chi\u1ec1u c\u1ee7a ph\u00e2n t\u1eed oxytocin. Ngu\u1ed3n \u1ea3nh: Wikimedia Commons<\/figcaption><\/figure>\n

Ni\u1ec1m tin v\u00ec v\u1eady kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac m\u01a1 h\u1ed3 \u0111\u01b0\u1ee3c g\u1ee3i l\u00ean t\u1eeb nh\u1eefng h\u00e0nh vi b\u00ean ngo\u00e0i. Ni\u1ec1m tin c\u00f3 c\u01a1 s\u1edf h\u00f3a h\u1ecdc th\u1ea7n kinh r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Trong t\u00e2m l\u00fd h\u1ecdc ti\u1ebfn h\u00f3a, oxytocin g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u li\u00ean k\u1ebft x\u00e3 h\u1ed9i (affiliation<\/em>), t\u1ee9c khao kh\u00e1t \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, thu\u1ed9c v\u1ec1 m\u1ed9t nh\u00f3m v\u00e0 n\u00e9 tr\u00e1nh c\u1ea3m gi\u00e1c c\u00f4 \u0111\u01a1n, c\u00f4 l\u1eadp. Lo\u1ea1i h\u00f3a ch\u1ea5t n\u00e0y t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ch\u00fang ta mu\u1ed1n ti\u1ebfn l\u1ea1i g\u1ea7n nhau, thay v\u00ec thu m\u00ecnh ph\u00f2ng th\u1ee7.<\/p>\n

Ngo\u00e0i \u0111\u1eddi, nh\u1eefng c\u00e1i \u00f4m v\u00e0 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i ch\u1ea5p nh\u1eadn l\u00e0 c\u00e1c t\u00edn hi\u1ec7u khi\u1ebfn oxytocin \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00f3ng m\u1ea1nh m\u1ebd nh\u1ea5t. Nh\u01b0ng tr\u00ean m\u00e0n h\u00ecnh, kh\u00f4ng ai c\u00f3 th\u1ec3 \u00f4m ai, v\u1eady n\u00e3o b\u1ed9 d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean tin th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 hay kh\u00f4ng?<\/p>\n

30-50 mili gi\u00e2y \u0111\u1ec3 n\u00e3o ch\u1ecdn \u201c\u1edf l\u1ea1i\u201d hay \u201cb\u1ecf \u0111i\u201d<\/strong><\/h2>\n

B\u1ed9 n\u00e3o con ng\u01b0\u1eddi ch\u1ec9 m\u1ea5t t\u1eeb 30-50 mili gi\u00e2y<\/strong> \u0111\u1ec3 h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1ec1 website ho\u1eb7c \u1ee9ng d\u1ee5ng. Kho\u1ea3nh kh\u1eafc n\u00e0y di\u1ec5n ra g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi, tr\u01b0\u1edbc khi b\u1ea1n k\u1ecbp x\u1eed l\u00fd c\u00f3 \u00fd th\u1ee9c ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh hay b\u1ea5t k\u1ef3 n\u1ed9i dung logic n\u00e0o.<\/p>\n

\"Infographic
Infographic t\u00f3m t\u1eaft t\u1ed1c \u0111\u1ed9 h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi website. Ngu\u1ed3n \u1ea3nh: Clear Digital<\/figcaption><\/figure>\n

\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean h\u00ecnh th\u00e0nh r\u1ea5t nhanh nh\u01b0ng v\u00f4 c\u00f9ng kh\u00f3 thay \u0111\u1ed5i. M\u1ed9t khi c\u1ea3m gi\u00e1c \u201ctrang n\u00e0y l\u1ed9n x\u1ed9n, thi\u1ebfu chuy\u00ean nghi\u1ec7p\u201d xu\u1ea5t hi\u1ec7n, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u1eeb ch\u1ed1i ti\u1ebfp nh\u1eadn nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 l\u1eddi cam k\u1ebft logic ph\u00eda sau, ho\u1eb7c c\u1ea7n r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 thay \u0111\u1ed5i \u0111\u00e1nh gi\u00e1 ban \u0111\u1ea7u.<\/p>\n

L\u00fac n\u00e0y, oxytocin tham gia \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi ti\u1ebfp c\u1eadn (approach behavior<\/em>): n\u1ebfu giao di\u1ec7n trong 50 mili gi\u00e2y \u0111\u1ea7u ti\u00ean mang l\u1ea1i c\u1ea3m gi\u00e1c h\u00e0i h\u00f2a, c\u00e2n \u0111\u1ed1i v\u00e0 d\u1ecbu m\u1eaft, n\u00e3o b\u1ed9 s\u1ebd nh\u1eadn di\u1ec7n \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u an to\u00e0n. T\u1eeb \u0111\u00f3, oxytocin \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00f3ng v\u00e0 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i, giao di\u1ec7n u \u00e1m, c\u1ea9u th\u1ea3 s\u1ebd khi\u1ebfn n\u00e3o l\u1eadp t\u1ee9c gi\u1ea3i ph\u00f3ng cortisol, hormone c\u0103ng th\u1eb3ng \u0111\u1ea9y ch\u00fang ta v\u00e0o tr\u1ea1ng th\u00e1i ph\u00f2ng v\u1ec7 ho\u1eb7c tho\u00e1t lui.<\/p>\n

V\u00ec sao cho \u0111i ni\u1ec1m tin l\u1ea1i t\u1ea1o ra ni\u1ec1m tin?<\/strong><\/h2>\n

Nh\u00e0 khoa h\u1ecdc Paul Zak \u0111\u00e3 ch\u1ee9ng minh c\u01a1 ch\u1ebf n\u00e0y qua th\u00ed nghi\u1ec7m mang t\u00ean \u201cTr\u00f2 ch\u01a1i Ni\u1ec1m tin\u201d (Trust Game<\/em>), trong \u0111\u00f3 ng\u01b0\u1eddi ch\u01a1i A \u0111\u01b0\u1ee3c giao m\u1ed9t s\u1ed1 ti\u1ec1n v\u00e0 c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t ph\u1ea7n ho\u1eb7c to\u00e0n b\u1ed9 cho ng\u01b0\u1eddi ch\u01a1i B. S\u1ed1 ti\u1ec1n s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n ba khi \u0111\u1ebfn tay B, sau \u0111\u00f3 B c\u00f3 quy\u1ec1n gi\u1eef t\u1ea5t c\u1ea3 ho\u1eb7c g\u1eedi tr\u1ea3 m\u1ed9t ph\u1ea7n cho A. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u l\u1ea5y m\u00e1u ng\u01b0\u1eddi tham gia sau m\u1ed7i l\u01b0\u1ee3t ch\u01a1i \u0111\u1ec3 \u0111o n\u1ed3ng \u0111\u1ed9 hormone.<\/p>\n

\"S\u01a1
S\u01a1 \u0111\u1ed3 minh h\u1ecda c\u01a1 ch\u1ebf c\u1ee7a Trust Game trong nghi\u00ean c\u1ee9u v\u1ec1 oxytocin v\u00e0 ni\u1ec1m tin. Ngu\u1ed3n \u1ea3nh: Nature \/ ResearchGate<\/figcaption><\/figure>\n

K\u1ebft qu\u1ea3: ngay khi B nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n t\u1eeb A, t\u1ee9c nh\u1eadn \u0111\u01b0\u1ee3c t\u00edn hi\u1ec7u tin t\u01b0\u1edfng, l\u01b0\u1ee3ng oxytocin trong m\u00e1u c\u1ee7a h\u1ecd t\u0103ng v\u1ecdt g\u1ea5p \u0111\u00f4i<\/strong>. M\u1ee9c t\u0103ng n\u00e0y c\u00f2n d\u1ef1 b\u00e1o kh\u00e1 ch\u00ednh x\u00e1c vi\u1ec7c B c\u00f3 g\u1eedi tr\u1ea3 ti\u1ec1n cho A hay kh\u00f4ng, t\u1ea1o th\u00e0nh m\u1ed9t chu k\u1ef3 h\u1ee3p t\u00e1c t\u1ef1 c\u1ee7ng c\u1ed1.<\/p>\n

Nghi\u00ean c\u1ee9u c\u1ee7a Kosfeld v\u00e0 c\u1ed9ng s\u1ef1 v\u00e0o n\u0103m 2005 c\u00f2n \u0111i xa h\u01a1n. Khi nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c x\u1ecbt m\u1ed9t li\u1ec1u oxytocin nh\u00e2n t\u1ea1o qua \u0111\u01b0\u1eddng m\u0169i tr\u01b0\u1edbc khi ch\u01a1i, h\u1ecd g\u1eedi \u0111i s\u1ed1 ti\u1ec1n l\u1edbn h\u01a1n h\u1eb3n so v\u1edbi nh\u00f3m d\u00f9ng gi\u1ea3 d\u01b0\u1ee3c. Tuy nhi\u00ean, li\u1ec1u x\u1ecbt kh\u00f4ng l\u00e0m ng\u01b0\u1eddi nh\u1eadn ti\u1ec1n tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady h\u01a1n trong th\u1ef1c t\u1ebf. Li\u1ec1u x\u1ecbt ch\u1ec9 khi\u1ebfn ng\u01b0\u1eddi g\u1eedi ch\u1ee7 \u0111\u1ed9ng tin t\u01b0\u1edfng h\u01a1n, cho th\u1ea5y oxytocin \u0111i\u1ec1u ch\u1ec9nh xu h\u01b0\u1edbng ch\u1ee7 quan c\u1ee7a vi\u1ec7c tin t\u01b0\u1edfng, ch\u1ee9 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi kia th\u1ef1c s\u1ef1 \u0111\u00e1ng tin h\u01a1n.<\/p>\n

V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch l\u00e0m kh\u00e1 \u0111\u01a1n gi\u1ea3n: Mu\u1ed1n kh\u00e1ch h\u00e0ng tin m\u00ecnh, h\u00e3y l\u00e0 b\u00ean ch\u1ee7 \u0111\u1ed9ng trao ni\u1ec1m tin tr\u01b0\u1edbc.<\/strong><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o t\u00edn hi\u1ec7u tin t\u01b0\u1edfng tr\u00ean website?<\/strong><\/h2>\n

V\u00ec kh\u00f4ng c\u00f3 nh\u1eefng c\u00e1i \u00f4m v\u1eadt l\u00fd trong m\u00f4i tr\u01b0\u1eddng s\u1ed1, b\u1ea1n c\u1ea7n t\u1ea1o ra c\u00e1c t\u00edn hi\u1ec7u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ec3 k\u00edch ho\u1ea1t h\u1ec7 th\u1ed1ng oxytocin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Nh\u00e2n c\u00e1ch h\u00f3a giao di\u1ec7n<\/strong><\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c \u1ee9ng d\u1ee5ng gi\u1ed1ng nh\u01b0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi con ng\u01b0\u1eddi ngo\u00e0i \u0111\u1eddi, \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng y nguy\u00ean c\u00e1c chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i v\u00e0o kh\u00f4ng gian s\u1ed1. V\u1eady n\u00ean, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng giao di\u1ec7n c\u00f3 t\u00ednh \u0111\u1ed1i tho\u1ea1i, ph\u1ea3n h\u1ed3i ch\u00e2n th\u1ef1c v\u00e0 \u1ea5m \u00e1p \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c an to\u00e0n h\u01a1n nh\u1eefng th\u00f4ng b\u00e1o h\u1ec7 th\u1ed1ng l\u1ea1nh l\u00f9ng, c\u1ee9ng nh\u1eafc.<\/p>\n

Vi\u1ebft nh\u01b0 \u0111ang tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi<\/strong><\/h3>\n

H\u00e3y vi\u1ebft nh\u01b0 th\u1ec3 b\u1ea1n \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1eb7t ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, linh ho\u1ea1t s\u1eed d\u1ee5ng c\u1eb7p \u0111\u1ea1i t\u1eeb \u201cCh\u00fang t\u00f4i & B\u1ea1n\u201d ho\u1eb7c \u201cT\u00f4i & B\u1ea1n\u201d \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i g\u1ea7n g\u0169i.<\/p>\n

Ngay c\u1ea3 th\u00f4ng b\u00e1o l\u1ed7i v\u1ed1n v\u00f4 h\u1ed3n c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m c\u1ea3m x\u00fac. Thay v\u00ec hi\u1ec3n th\u1ecb \u201cError 404: Page not found\u201d, tr\u00ecnh duy\u1ec7t Firefox ch\u1ecdn c\u00e1ch n\u00f3i: \u201cWell, this is embarrassing\u201d (\u00d4i, th\u1eadt l\u00e0 ng\u1ea1i qu\u00e1). C\u00e1ch t\u1ef1 nh\u1eadn l\u1ed7i n\u00e0y k\u00edch ho\u1ea1t c\u1ea3m gi\u00e1c bao dung x\u00e3 h\u1ed9i, gi\u1ea3i ph\u00f3ng oxytocin v\u00e0 bi\u1ebfn tr\u1ea3i nghi\u1ec7m v\u1ed1n g\u00e2y \u1ee9c ch\u1ebf th\u00e0nh kho\u1ea3nh kh\u1eafc g\u1eafn k\u1ebft.<\/p>\n

\"C\u1eeda
Firefox s\u1eed d\u1ee5ng c\u00e2u \u201cWell, this is embarrassing.\u201d trong giao di\u1ec7n kh\u00f4i ph\u1ee5c phi\u00ean. Ngu\u1ed3n \u1ea3nh: Mozilla Support<\/figcaption><\/figure>\n

T\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/strong><\/h3>\n

N\u00e3o b\u1ed9 c\u1ee7a ch\u00fang ta x\u1eed l\u00fd n\u1ed7i \u0111au do b\u1ecb t\u1eeb ch\u1ed1i trong x\u00e3 h\u1ed9i g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t n\u1ed7i \u0111au th\u1ec3 x\u00e1c. V\u00ec l\u1ebd \u0111\u00f3, b\u1ea1n n\u00ean lo\u1ea1i b\u1ecf nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb b\u1ecf r\u01a1i ho\u1eb7c l\u1ea1c l\u00f5ng. Nh\u1eefng l\u1eddi ch\u00e0o \u0111\u00f3n n\u1ed3ng nhi\u1ec7t khi h\u1ecd \u0111\u0103ng nh\u1eadp l\u1ea7n \u0111\u1ea7u hay ho\u00e0n t\u1ea5t onboarding s\u1ebd gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y an t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c thu\u1ed9c v\u1ec1.<\/p>\n

Khi t\u00edn hi\u1ec7u ni\u1ec1m tin tr\u1edf n\u00ean \u0111\u00e1ng ng\u1edd<\/strong><\/h2>\n

Kh\u00f4ng ph\u1ea3i c\u1ee9 t\u1ea1o ra th\u1eadt nhi\u1ec1u t\u00edn hi\u1ec7u tin t\u01b0\u1edfng th\u00ec k\u1ebft qu\u1ea3 s\u1ebd t\u1ed1t h\u01a1n, b\u1edfi n\u1ebfu b\u1ea1n nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u huy hi\u1ec7u b\u1ea3o m\u1eadt, \u0111\u01b0a ra nh\u1eefng l\u1eddi h\u1ee9a s\u00e1o r\u1ed7ng ho\u1eb7c c\u1ed1 x\u00e2y d\u1ef1ng ni\u1ec1m tin m\u1ed9t c\u00e1ch d\u1ed3n d\u1eadp, gi\u1ea3 t\u1ea1o, c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 l\u00fd tr\u00ed s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t. Ng\u01b0\u1eddi d\u00f9ng l\u1eadp t\u1ee9c r\u01a1i v\u00e0o \u201cv\u00f9ng nghi ng\u1edd\u201d v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang c\u0169ng t\u0103ng v\u1ecdt theo.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eebng c\u00f3 b\u00ean c\u1ed1 th\u01b0\u01a1ng m\u1ea1i h\u00f3a b\u00ecnh x\u1ecbt oxytocin t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 thao t\u00fang kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u kh\u00f4ng n\u00ean \u1ee7ng h\u1ed9. Tr\u00e1ch nhi\u1ec7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0m neuromarketing kh\u00f4ng ph\u1ea3i l\u00e0 \u201chack n\u00e3o\u201d ng\u01b0\u1eddi d\u00f9ng, m\u00e0 l\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec3u bi\u1ebft v\u1ec1 h\u00e0nh vi \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c v\u00e0 t\u00f4n tr\u1ecdng quy\u1ec1n t\u1ef1 quy\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Giao di\u1ec7n c\u00e2n \u0111\u1ed1i v\u00e0 l\u1eddi v\u0103n c\u00e1 nh\u00e2n h\u00f3a \u0111\u00f3ng vai tr\u00f2 l\u00e0 k\u00edch th\u00edch: n\u00e3o nh\u1eadn di\u1ec7n t\u00edn hi\u1ec7u an to\u00e0n v\u00e0 gi\u1ea3i ph\u00f3ng oxytocin, t\u1eeb \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng b\u01b0\u1edbc v\u00e0o tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng ti\u1ebfp c\u1eadn, \u0111\u0103ng k\u00fd ho\u1eb7c mua h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n. Chu\u1ed7i k\u00edch th\u00edch, ph\u1ea3n \u1ee9ng sinh h\u1ecdc v\u00e0 h\u00e0nh vi n\u00e0y di\u1ec5n ra tr\u01b0\u1edbc khi ph\u1ea7n l\u00fd tr\u00ed b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n.<\/p>\n

Sau c\u00f9ng, th\u1ee9 quy\u1ebft \u0111\u1ecbnh m\u1ed9t kh\u00e1ch truy c\u1eadp \u1edf l\u1ea1i hay r\u1eddi \u0111i kh\u00f4ng ph\u1ea3i n\u00fat CTA to h\u01a1n ho\u1eb7c b\u1ea3ng gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n, m\u00e0 l\u00e0 lo\u1ea1i h\u00f3a ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 k\u00edch ho\u1ea1t trong n\u00e3o h\u1ecd tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd k\u1ecbp \u0111\u1ecdc ch\u1eef \u0111\u1ea7u ti\u00ean tr\u00ean trang.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n t\u1eebng click v\u00e0o landing page, l\u01b0\u1edbt m\u1eaft m\u1ed9t v\u00f2ng r\u1ed3i tho\u00e1t ra d\u00f9 ch\u01b0a \u0111\u1ecdc ch\u1eef n\u00e0o ch\u01b0a? C\u1ea3m gi\u00e1c \u201ctrang n\u00e0y c\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n\u201d xu\u1ea5t hi\u1ec7n nhanh \u0111\u1ebfn m\u1ee9c b\u1ea1n c\u00f2n ch\u01b0a k\u1ecbp g\u1ecdi t\u00ean n\u00f3. B\u1ea1n ch\u01b0a k\u1ecbp soi b\u1ed1 c\u1ee5c, ki\u1ec3m tra l\u1eddi cam k\u1ebft hay xem b\u1ea3ng gi\u00e1, […]<\/p>\n","protected":false},"author":1,"featured_media":4576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[62],"class_list":["post-4493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-cam-xuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4493"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4493\/revisions"}],"predecessor-version":[{"id":4500,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4493\/revisions\/4500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4576"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}