{"id":4481,"date":"2026-08-16T14:03:50","date_gmt":"2026-08-16T14:03:50","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4481"},"modified":"2026-08-24T18:11:36","modified_gmt":"2026-08-24T18:11:36","slug":"an-tuong-dau-tien","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/an-tuong-dau-tien\/","title":{"rendered":"\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn website c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o?"},"content":{"rendered":"

Website c\u00f3 th\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m t\u1ed1t, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p. Nh\u01b0ng n\u1ebfu v\u00e0i gi\u00e2y \u0111\u1ea7u ti\u00ean t\u1ea1o ra c\u1ea3m gi\u00e1c \u201cc\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n\u201d, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd ch\u1eb3ng bao gi\u1edd bi\u1ebft \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

B\u1ea1n v\u1eeba m\u1edf m\u1ed9t website, c\u00f2n ch\u01b0a k\u1ecbp \u0111\u1ecdc d\u00f2ng ch\u1eef n\u00e0o \u0111\u00e3 th\u1ea5y b\u1ed1 c\u1ee5c r\u1ed1i r\u1eafm, m\u00e0u s\u1eafc thi\u1ebfu tin c\u1eady ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00fang v\u1edbi \u0111i\u1ec1u m\u00ecnh mong \u0111\u1ee3i, v\u00e0 v\u00e0i gi\u00e2y sau b\u1ea1n \u0111\u00f3ng tab \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c.<\/p>\n

\u0110\u00e2y kh\u00f4ng h\u1eb3n l\u00e0 s\u1ef1 thi\u1ebfu ki\u00ean nh\u1eabn c\u1ee7a ri\u00eang b\u1ea1n. B\u1ed9 n\u00e3o con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n ngay t\u1eeb kho\u1ea3nh kh\u1eafc \u0111\u1ea7u ti\u00ean, r\u1ed3i d\u00f9ng c\u00e1c th\u00f4ng tin xu\u1ea5t hi\u1ec7n sau \u0111\u00f3 \u0111\u1ec3 b\u1ea3o v\u1ec7 cho nh\u1eadn \u0111\u1ecbnh ban \u0111\u1ea7u c\u1ee7a m\u00ecnh. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi \u201cEven Fact Will Not Change First Impressions\u201d<\/em> – \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean kh\u00f4ng b\u1ecb lung lay b\u1edfi s\u1ef1 th\u1eadt.<\/p>\n

\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean kh\u00f4ng b\u1ecb lung lay b\u1edfi s\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/h2>\n

Trong t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi, \u0111\u00e2y l\u00e0 m\u1ed9t thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c ch\u1ec9 vi\u1ec7c nh\u1eefng nh\u1eadn \u0111\u1ecbnh c\u1ea3m t\u00ednh h\u00ecnh th\u00e0nh ngay khi ti\u1ebfp x\u00fac th\u01b0\u1eddng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn v\u00e0 b\u1ec1n v\u1eefng h\u01a1n c\u00e1c s\u1ef1 th\u1eadt kh\u00e1ch quan xu\u1ea5t hi\u1ec7n sau \u0111\u00f3.<\/p>\n

\u0110i\u1ec3m \u0111\u1ea7u ti\u00ean c\u1ee7a thi\u00ean ki\u1ebfn n\u00e0y n\u1eb1m \u1edf t\u00ednh b\u1ea5t bi\u1ebfn tr\u01b0\u1edbc s\u1ef1 th\u1eadt<\/strong>. Khi m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 v\u00f4 th\u1ee9c thi\u1ebft l\u1eadp \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hay website, vi\u1ec7c \u0111\u01b0a th\u00eam th\u00f4ng tin, l\u00fd l\u1ebd ho\u1eb7c b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 s\u1eeda ch\u1eefa n\u00f3 s\u1ebd tr\u1edf n\u00ean v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. B\u1ed9 n\u00e3o c\u00f3 th\u1ec3 b\u00e1c b\u1ecf, ho\u1eb7c di\u1ec5n gi\u1ea3i sai l\u1ec7ch nh\u1eefng th\u00f4ng tin m\u1edbi ch\u1ec9 \u0111\u1ec3 gi\u1eef nguy\u00ean ph\u00e1n \u0111o\u00e1n c\u1ea3m t\u00ednh ban \u0111\u1ea7u.<\/p>\n

\u0110i\u1ec3m th\u1ee9 hai l\u00e0 t\u00ednh b\u1ec1n v\u1eefng theo th\u1eddi gian<\/strong>. M\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta nh\u00ecn nh\u1eadn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t nhi\u1ec1u n\u0103m. Tuy nhi\u00ean, m\u1ed9t \u1ea5n t\u01b0\u1ee3ng x\u1ea5u c\u1ea7n r\u1ea5t nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c m\u1edbi c\u00f3 c\u01a1 h\u1ed9i thay \u0111\u1ed5i, th\u1eadm ch\u00ed \u0111\u00f4i khi kh\u00f4ng th\u1ec3 s\u1eeda ch\u1eefa \u0111\u01b0\u1ee3c.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ea7n \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean. Nh\u01b0ng v\u00ec sao b\u1ed9 n\u00e3o l\u1ea1i \u201cc\u1ee9ng \u0111\u1ea7u\u201d \u0111\u1ebfn v\u1eady?<\/p>\n

V\u00ec sao \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean r\u1ea5t kh\u00f3 thay \u0111\u1ed5i?<\/h2>\n

B\u1ed9 n\u00e3o ch\u1ec9 c\u1ea7n m\u1ed9t c\u00e1i ch\u1edbp m\u1eaft<\/h3>\n

Con ng\u01b0\u1eddi ch\u1ec9 m\u1ea5t kho\u1ea3ng 30-50 mili gi\u00e2y<\/strong>, t\u1ee9c 0,03-0,05 gi\u00e2y, \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t ph\u00e1n \u0111o\u00e1n ch\u1edbp nho\u00e1ng v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9, \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 an to\u00e0n c\u1ee7a website. M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Google th\u1eadm ch\u00ed cho th\u1ea5y m\u1ed9t s\u1ed1 nh\u1eadn \u0111\u1ecbnh c\u1ea3m t\u00ednh c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n ch\u1ec9 trong 17 mili gi\u00e2y.<\/p>\n

\u1ede t\u1ed1c \u0111\u1ed9 n\u00e0y, t\u01b0 duy logic hay H\u1ec7 th\u1ed1ng 2 v\u1eabn ch\u01b0a k\u1ecbp \u201cth\u1ee9c t\u1ec9nh\u201d, v\u00ec ph\u1ea7n th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c l\u00e0 H\u1ec7 th\u1ed1ng 1, n\u01a1i x\u1eed l\u00fd c\u1ea3m x\u00fac v\u00e0 b\u1ea3n n\u0103ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. V\u1eady n\u00ean tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1ecdc xong m\u1ed9t d\u00f2ng n\u1ed9i dung, n\u00e3o \u0111\u00e3 \u00e2m th\u1ea7m ch\u1ed1t l\u1ea1i \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n

S\u1ef1 tr\u01a1n tru v\u00e0 tr\u01a1 l\u00ec c\u1ee7a nh\u1eadn th\u1ee9c<\/h3>\n

B\u1ed9 n\u00e3o th\u01b0\u1eddng t\u00ecm con \u0111\u01b0\u1eddng t\u1ed1n \u00edt n\u0103ng l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Khi m\u1ed9t thi\u1ebft k\u1ebf d\u1ec5 nh\u00ecn, d\u1ec5 hi\u1ec3u v\u00e0 t\u1ea1o ra s\u1ef1 tr\u01a1n tru nh\u1eadn th\u1ee9c (cognitive fluency)<\/strong>, H\u1ec7 th\u1ed1ng 1 s\u1ebd nhanh ch\u00f3ng g\u1eafn n\u00f3 v\u1edbi c\u1ea3m gi\u00e1c an to\u00e0n, quen thu\u1ed9c v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n

Trong khi \u0111\u00f3, m\u1ed9t giao di\u1ec7n kh\u00f3 x\u1eed l\u00fd khi\u1ebfn n\u00e3o ph\u1ea3i l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u1ea3m gi\u00e1c m\u1ec7t m\u1ecfi, b\u1ea5t an v\u00e0 nghi ng\u1edd. V\u1ea5n \u0111\u1ec1 l\u00e0 khi chi\u1ebfc nh\u00e3n \u201c\u0111\u00e1ng ng\u1edd\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00e1n l\u00ean website, s\u1ef1 tr\u01a1 l\u00ec nh\u1eadn th\u1ee9c (cognitive inertia)<\/strong> s\u1ebd ng\u0103n ng\u01b0\u1eddi d\u00f9ng d\u00e0nh th\u00eam n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 xem x\u00e9t l\u1ea1i c\u00e1c s\u1ef1 th\u1eadt hay s\u1ed1 li\u1ec7u xu\u1ea5t hi\u1ec7n sau \u0111\u00f3. H\u1ecd \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 kh\u00f4ng c\u00f2n mu\u1ed1n ngh\u0129 th\u00eam n\u1eefa.<\/p>\n

Hi\u1ec7u \u1ee9ng H\u00e0o quang v\u00e0 hi\u1ec7u \u1ee9ng \u00c1c qu\u1ef7<\/h3>\n

Khi \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u t\u1ed1t \u0111\u1eb9p, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng doanh nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Hi\u1ec7u \u1ee9ng H\u00e0o quang (Halo Effect)<\/strong>. L\u00f2ng tin l\u00fac n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t b\u1ed9 l\u1ecdc t\u00edch c\u1ef1c, khi\u1ebfn h\u1ecd d\u1ec5 b\u1ecf qua m\u1ed9t v\u00e0i l\u1ed7i nh\u1ecf ho\u1eb7c t\u1ef1 t\u00ecm l\u00fd do \u0111\u1ec3 gi\u1ea3i th\u00edch cho nh\u1eefng t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o xu\u1ea5t hi\u1ec7n sau \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i l\u00e0 Hi\u1ec7u \u1ee9ng \u00c1c qu\u1ef7 (Devil Effect)<\/strong>. M\u1ed9t giao di\u1ec7n t\u1ea1o c\u1ea3m gi\u00e1c t\u1ed3i t\u1ec7 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cqu\u1ef7 h\u00f3a\u201d c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00ecn m\u1ecdi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp theo qua l\u0103ng k\u00ednh ho\u00e0i nghi. D\u00f9 doanh nghi\u1ec7p \u0111\u01b0a ra s\u1ed1 li\u1ec7u khoa h\u1ecdc hay nh\u1eefng cam k\u1ebft c\u00f3 th\u1ec3 x\u00e1c th\u1ef1c, h\u1ecd v\u1eabn c\u00f3 xu h\u01b0\u1edbng t\u1eeb ch\u1ed1i tin t\u01b0\u1edfng v\u00e0 r\u1eddi \u0111i.<\/p>\n

C\u1ea3m x\u00fac quy\u1ebft \u0111\u1ecbnh, l\u00fd tr\u00ed \u0111i t\u00ecm b\u1eb1ng ch\u1ee9ng<\/h3>\n

Ch\u00fang ta th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi ni\u1ec1m tin s\u1eb5n c\u00f3, \u0111\u1ed3ng th\u1eddi lo\u1ea1i b\u1ecf c\u00e1c d\u1eef ki\u1ec7n \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi n\u00f3, m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thi\u00ean ki\u1ebfn x\u00e1c nh\u1eadn (confirmation bias)<\/strong>.<\/p>\n

Trong b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh b\u1eb1ng c\u1ea3m x\u00fac tr\u01b0\u1edbc r\u1ed3i m\u1edbi d\u00f9ng l\u00fd tr\u00ed \u0111\u1ec3 h\u1ee3p th\u1ee9c h\u00f3a l\u1ef1a ch\u1ecdn \u0111\u00f3. N\u1ebfu \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean \u0111\u00e3 x\u1ea5u, l\u00fd tr\u00ed kh\u00f4ng c\u00f2n l\u00e0m nhi\u1ec7m v\u1ee5 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan, m\u00e0 ch\u1ec9 ti\u1ebfp t\u1ee5c t\u00ecm th\u00eam l\u1ed7i \u0111\u1ec3 ch\u1ee9ng minh ph\u00e1n \u0111o\u00e1n ban \u0111\u1ea7u l\u00e0 \u0111\u00fang.<\/p>\n

\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed9t website?<\/h2>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u h\u00ecnh th\u00e0nh, c\u00e2u h\u1ecfi ti\u1ebfp theo l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng ngay khi website v\u1eeba \u0111\u01b0\u1ee3c m\u1edf l\u00ean.<\/p>\n

Thi\u1ebft k\u1ebf tr\u1ef1c quan:<\/strong> \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t trong kho\u1ea3nh kh\u1eafc \u0111\u1ea7u ti\u00ean, b\u1edfi b\u1ed1 c\u1ee5c, m\u00e0u s\u1eafc v\u00e0 font ch\u1eef s\u1ebd \u0111\u1eadp v\u00e0o m\u1eaft ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi h\u1ecd k\u1ecbp \u0111\u1ecdc b\u1ea5t k\u1ef3 d\u00f2ng ch\u1eef n\u00e0o. Nghi\u00ean c\u1ee9u c\u1ee7a Google ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch nh\u1eefng website c\u00f3 \u0111\u1ed9 ph\u1ee9c t\u1ea1p tr\u1ef1c quan th\u1ea5p<\/strong>, t\u1ee9c thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, s\u1ea1ch s\u1ebd, k\u1ebft h\u1ee3p v\u1edbi t\u00ednh quen thu\u1ed9c cao<\/strong> v\u00e0 tu\u00e2n theo c\u00e1c quy chu\u1ea9n ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u00e0nh. N\u1ebfu website s\u1eed d\u1ee5ng m\u1ed9t b\u1ed1 c\u1ee5c qu\u00e1 l\u1eadp d\u1ecb, \u1ea5n t\u01b0\u1ee3ng x\u1ea5u c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n ngay l\u1eadp t\u1ee9c.<\/p>\n

\"Trang
M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 giao di\u1ec7n c\u00f3 b\u1ed1 c\u1ee5c tr\u1ef1c quan \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n quen thu\u1ed9c. Ngu\u1ed3n \u1ea3nh: CXL<\/figcaption><\/figure>\n

S\u1ef1 r\u00f5 r\u00e0ng c\u1ee7a \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/strong> \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (value proposition<\/em>) l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp cho c\u00e2u h\u1ecfi: \u201cT\u1ea1i sao t\u00f4i n\u00ean ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7?\u201d M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb chu\u1ea9n m\u1ef1c c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecdc hi\u1ec3u trong kho\u1ea3ng 5 gi\u00e2y, v\u1edbi c\u1ea5u tr\u00fac l\u00fd t\u01b0\u1edfng g\u1ed3m m\u1ed9t ti\u00eau \u0111\u1ec1 l\u1edbn n\u00eau r\u00f5 l\u1ee3i \u00edch cu\u1ed1i c\u00f9ng, m\u1ed9t ti\u00eau \u0111\u1ec1 ph\u1ee5 gi\u1ea3i th\u00edch gi\u1ea3i ph\u00e1p d\u00e0nh cho ai, 3 g\u1ea1ch \u0111\u1ea7u d\u00f2ng v\u1ec1 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt v\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh b\u1ed5 tr\u1ee3.<\/p>\n

H\u00ecnh \u1ea3nh v\u00e0 \u0111\u1ed3 h\u1ecda:<\/strong> H\u00ecnh \u1ea3nh truy\u1ec1n t\u1ea3i th\u00f4ng tin nhanh h\u01a1n ch\u1eef vi\u1ebft r\u1ea5t nhi\u1ec1u l\u1ea7n, v\u1eady n\u00ean ch\u00fang c\u1ea7n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, s\u1eafc n\u00e9t, li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 tr\u00e1nh t\u1ea1o ra c\u1ea3m gi\u00e1c gi\u1ea3 t\u1ea1o nh\u01b0 c\u00e1c lo\u1ea1i stock photo. Website c\u00f3 th\u1ec3 \u01b0u ti\u00ean h\u00ecnh \u1ea3nh ng\u01b0\u1eddi th\u1eadt v\u00e0 nh\u1eefng g\u01b0\u01a1ng m\u1eb7t th\u00e2n thi\u1ec7n. N\u1ebfu s\u1eed d\u1ee5ng \u1ea3nh ch\u00e2n dung, k\u1ef9 thu\u1eadt gaze cueing<\/strong> c\u00f3 th\u1ec3 h\u01b0\u1edbng \u00e1nh m\u1eaft c\u1ee7a nh\u00e2n v\u1eadt v\u1ec1 ph\u00eda th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i ho\u1eb7c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 d\u1eabn d\u1eaft \u00e1nh nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"Landing
Landing page s\u1eed d\u1ee5ng h\u01b0\u1edbng nh\u00ecn c\u1ee7a nh\u00e2n v\u1eadt \u0111\u1ec3 d\u1eabn s\u1ef1 ch\u00fa \u00fd v\u1ec1 ph\u00eda th\u00f4ng \u0111i\u1ec7p v\u00e0 bi\u1ec3u m\u1eabu chuy\u1ec3n \u0111\u1ed5i. Ngu\u1ed3n \u1ea3nh: Instapage<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a<\/strong> c\u0169ng t\u1ea1o ra s\u1ef1 tin c\u1eady b\u1edfi con ng\u01b0\u1eddi th\u01b0\u1eddng mu\u1ed1n mua h\u00e0ng t\u1eeb m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c t\u1ebf h\u01a1n l\u00e0 m\u1ed9t c\u1ed7 m\u00e1y v\u00f4 h\u1ed3n. S\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 minh b\u1ea1ch trong thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p s\u1ebd tr\u1edf th\u00e0nh b\u1ec7 \u0111\u1ee1 cho l\u00f2ng tin ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/p>\n

Nh\u1eefng th\u00ed nghi\u1ec7m n\u00f3i g\u00ec v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean?<\/h2>\n

Th\u00ed nghi\u1ec7m Ross Perot: Khi th\u1ee9 t\u1ef1 th\u00f4ng tin quy\u1ebft \u0111\u1ecbnh t\u1ea5t c\u1ea3<\/h3>\n

Nh\u00e0 nghi\u00ean c\u1ee9u Frank Luntz t\u1eebng th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c c\u1eed tri v\u1ec1 \u1ee9ng vi\u00ean t\u1ed5ng th\u1ed1ng Ross Perot, m\u1ed9t doanh nh\u00e2n xu\u1ea5t ch\u00fang nh\u01b0ng c\u00f3 ngo\u1ea1i h\u00ecnh nh\u1ecf b\u00e9 v\u00e0 gi\u1ecdng n\u00f3i kh\u00f3 nghe. \u00d4ng chia nh\u1eefng ng\u01b0\u1eddi tham gia th\u00e0nh hai nh\u00f3m, v\u1edbi \u0111i\u1ec3m kh\u00e1c bi\u1ec7t duy nh\u1ea5t l\u00e0 th\u1ee9 t\u1ef1 ti\u1ebfp x\u00fac th\u00f4ng tin.<\/p>\n

Nh\u00f3m \u0111\u1ea7u ti\u00ean nghe Perot ph\u00e1t bi\u1ec3u tr\u1ef1c ti\u1ebfp, sau \u0111\u00f3 m\u1edbi \u0111\u1ecdc ti\u1ec3u s\u1eed v\u00e0 nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c v\u1ec1 \u00f4ng, trong khi nh\u00f3m c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ecdc ti\u1ec3u s\u1eed v\u1edbi nhi\u1ec1u th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt tr\u01b0\u1edbc r\u1ed3i m\u1edbi nghe b\u00e0i ph\u00e1t bi\u1ec3u.<\/p>\n

K\u1ebft qu\u1ea3 cho th\u1ea5y nh\u00f3m th\u1ee9 hai, nh\u1edd \u0111\u01b0\u1ee3c \u201c\u0111\u1ecbnh khung\u201d b\u1eb1ng th\u00f4ng tin t\u1ed1t \u0111\u1eb9p ngay t\u1eeb \u0111\u1ea7u, d\u1ec5 d\u00e0ng b\u1ecf qua nh\u1eefng khuy\u1ebft \u0111i\u1ec3m v\u1ec1 ngo\u1ea1i h\u00ecnh v\u00e0 gi\u1ecdng n\u00f3i c\u1ee7a Perot. Trong khi \u0111\u00f3, \u1ea5n t\u01b0\u1ee3ng x\u1ea5u v\u1ec1 gi\u1ecdng n\u00f3i \u0111\u00e3 khi\u1ebfn nh\u00f3m \u0111\u1ea7u ti\u00ean ho\u00e0i nghi v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ea5p n\u0103ng l\u1ef1c c\u1ee7a \u00f4ng, d\u00f9 sau \u0111\u00f3 h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ecdc v\u1ec1 nh\u1eefng th\u00e0nh t\u1ef1u th\u1ef1c s\u1ef1 v\u0129 \u0111\u1ea1i. S\u1ef1 th\u1eadt v\u1ec1 t\u00e0i n\u0103ng c\u1ee7a Perot kh\u00f4ng th\u1ec3 c\u1ee9u l\u1ea1i \u1ea5n t\u01b0\u1ee3ng x\u1ea5u \u0111\u00e3 h\u00ecnh th\u00e0nh tr\u01b0\u1edbc \u0111\u00f3.<\/strong><\/p>\n

50 mili gi\u00e2y v\u1edbi m\u1ed9t chi\u1ebfc Tesla<\/h3>\n

Trong m\u1ed9t kh\u1ea3o s\u00e1t, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng nh\u00ecn th\u1ea5y Tesla Model S ch\u1ec9 m\u1ea5t \u0111\u00fang 50 mili gi\u00e2y<\/strong> \u0111\u1ec3 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh: \u201cTr\u00f4ng n\u00f3 r\u1ea5t tuy\u1ec7t, ch\u1eafc ch\u1eafn \u0111\u00e2y l\u00e0 xe t\u1ed1t\u201d. \u1ea4n t\u01b0\u1ee3ng th\u1ea9m m\u1ef9 \u0111\u1ea7u ti\u00ean n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh s\u1ef1 h\u00e0i l\u00f2ng l\u00e2u d\u00e0i c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea5t ch\u1ea5p nh\u1eefng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn sau \u0111\u00f3.<\/p>\n

\"Tesla
Tesla Model S, m\u1eabu xe \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong v\u00ed d\u1ee5 v\u1ec1 \u0111\u00e1nh gi\u00e1 th\u1ea9m m\u1ef9 t\u1ee9c th\u1eddi. Ngu\u1ed3n \u1ea3nh: Tesla Motors Inc.<\/figcaption><\/figure>\n

94% s\u1ef1 ho\u00e0i nghi \u0111\u1ebfn t\u1eeb thi\u1ebft k\u1ebf<\/h3>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c nh\u00e0 khoa h\u1ecdc Anh \u0111\u00e3 ph\u00e2n t\u00edch c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 nh\u1eefng website y t\u1ebf v\u00e0 \u0111\u01b0a ra m\u1ed9t con s\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd, khi c\u00f3 \u0111\u1ebfn 94% ph\u1ea3n h\u1ed3i t\u1eeb ch\u1ed1i v\u00e0 ho\u00e0i nghi website xu\u1ea5t ph\u00e1t t\u1eeb thi\u1ebft k\u1ebf giao di\u1ec7n<\/strong>, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed1 c\u1ee5c r\u1ed1i r\u1eafm, m\u00e0u s\u1eafc u \u00e1m hay font ch\u1eef kh\u00f3 \u0111\u1ecdc. Ch\u1ec9 6% ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung th\u1ef1c t\u1ebf.<\/p>\n

Khi kh\u00f4ng th\u00edch thi\u1ebft k\u1ebf c\u1ee7a trang ch\u1ee7, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tho\u00e1t trang ngay v\u00e0 t\u1eeb ch\u1ed1i kh\u00e1m ph\u00e1 th\u00eam. L\u00fac n\u00e0y, n\u1ed9i dung b\u00ean trong c\u00f3 ch\u00ednh x\u00e1c hay h\u1eefu \u00edch \u0111\u1ebfn \u0111\u00e2u c\u0169ng kh\u00f4ng c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y.<\/p>\n

T\u1ed1i \u01b0u 50 mili gi\u00e2y \u0111\u1ea7u ti\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

V\u00ec \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean r\u1ea5t kh\u00f3 s\u1eeda ch\u1eefa, website c\u1ea7n d\u00e0nh ngu\u1ed3n l\u1ef1c cho nh\u1eefng gi\u00e2y \u0111\u1ea7u kh\u00e1ch h\u00e0ng v\u1eeba truy c\u1eadp, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o ph\u1ea7n n\u1ed9i dung n\u1eb1m ph\u00eda sau.<\/p>\n

1. \u0110\u01b0a \u0111i\u1ec3m m\u1ea1nh l\u00ean \u0111\u1ea7u trang:<\/strong> \u0110\u1eebng d\u1eabn d\u1eaft qu\u00e1 d\u00e0i d\u00f2ng. H\u00e3y \u0111\u1eb7t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, ch\u1ee9ng nh\u1eadn uy t\u00edn ho\u1eb7c th\u00f4ng tin \u0111\u1eaft gi\u00e1 nh\u1ea5t \u1edf v\u1ecb tr\u00ed n\u1ed5i b\u1eadt ngay t\u1eeb \u0111\u1ea7u trang (above the fold<\/em>). Vi\u1ec7c \u201c\u0111\u1ecbnh khung\u201d kh\u00e1ch h\u00e0ng b\u1eb1ng th\u00f4ng tin t\u1ed1t ngay t\u1eeb nh\u1eefng gi\u00e2y \u0111\u1ea7u s\u1ebd t\u1ea1o ra Hi\u1ec7u \u1ee9ng H\u00e0o quang, gi\u00fap h\u1ecd d\u1ec5 b\u1ecf qua m\u1ed9t v\u00e0i l\u1ed7i nh\u1ecf v\u1ec1 giao di\u1ec7n ho\u1eb7c r\u00e0o c\u1ea3n gi\u00e1 c\u1ea3 \u1edf c\u00e1c b\u01b0\u1edbc sau.<\/p>\n

2. Gi\u1eef thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 quen thu\u1ed9c:<\/strong> Nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y nhi\u1ec5u nh\u01b0 banner nh\u1ea5p nh\u00e1y hay h\u00ecnh \u1ea3nh trang tr\u00ed kh\u00f4ng mang l\u1ea1i \u00fd ngh\u0129a n\u00ean \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf, \u0111\u1ed3ng th\u1eddi website c\u1ea7n d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh t\u01b0 duy quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u1eb3ng h\u1ea1n, v\u1edbi trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u1ecf h\u00e0ng th\u01b0\u1eddng n\u1eb1m \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i v\u00e0 thanh t\u00ecm ki\u1ebfm n\u1eb1m gi\u1eefa ph\u1ea7n \u0111\u1ea7u trang. M\u1ed9t b\u1ed1 c\u1ee5c qu\u00e1 k\u1ef3 d\u1ecb s\u1ebd c\u1ea3n tr\u1edf s\u1ef1 tr\u01a1n tru nh\u1eadn th\u1ee9c, d\u00f9 \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf ban \u0111\u1ea7u c\u00f3 s\u00e1ng t\u1ea1o \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

3. Ki\u1ec3m tra headline trong 5 gi\u00e2y:<\/strong> Headline c\u1ea7n l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 m\u1ea1nh m\u1ebd, tr\u1ef1c di\u1ec7n v\u1ec1 l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb \u0111\u01a1n gi\u1ea3n. M\u1ed9t c\u00e2u nh\u01b0 \u201cCh\u00fang t\u00f4i t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai s\u1ed1\u201d nghe kh\u00e1 k\u00eau nh\u01b0ng l\u1ea1i m\u01a1 h\u1ed3. Trong khi \u0111\u00f3, \u201cT\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p ch\u1ec9 trong 2 ph\u00fat\u201d gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u ngay h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec.<\/p>\n

4. D\u00f9ng h\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf v\u00e0 gaze cueing:<\/strong> H\u00e3y tr\u00e1nh \u1ea3nh ng\u01b0\u1eddi m\u1eabu c\u01b0\u1eddi g\u01b0\u1ee3ng g\u1ea1o theo ki\u1ec3u stock photo. N\u1ebfu website c\u00f3 \u1ea3nh ch\u00e2n dung, b\u1ea1n c\u00f3 th\u1ec3 c\u0103n ch\u1ec9nh \u0111\u1ec3 \u00e1nh m\u1eaft nh\u00e2n v\u1eadt h\u01b0\u1edbng v\u1ec1 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ho\u1eb7c ti\u00eau \u0111\u1ec1. Kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng qu\u00e9t m\u1eaft theo h\u01b0\u1edbng nh\u00ecn \u0111\u00f3 v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Nh\u1eefng \u201cb\u1eaby\u201d khi\u1ebfn ch\u00fang ta \u0111\u00e1nh gi\u00e1 sai \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean<\/h2>\n

Tuy nhi\u00ean, vi\u1ec7c t\u1ed1i \u01b0u s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a n\u1ebfu doanh nghi\u1ec7p \u0111ang \u0111o sai \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Thi\u00ean ki\u1ebfn l\u1ecbch thi\u1ec7p (Courtesy Bias):<\/strong> Khi kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1eddi khen x\u00e3 giao v\u00ec kh\u00f4ng mu\u1ed1n l\u00e0m t\u1ed5n th\u01b0\u01a1ng ng\u01b0\u1eddi kh\u1ea3o s\u00e1t, v\u00e0 n\u1ebfu tin ho\u00e0n to\u00e0n v\u00e0o c\u00e1c ph\u1ea3n h\u1ed3i n\u00e0y, doanh nghi\u1ec7p d\u1ec5 r\u01a1i v\u00e0o \u1ea3o t\u01b0\u1edfng r\u1eb1ng website c\u1ee7a m\u00ecnh \u0111\u00e3 ho\u00e0n h\u1ea3o. V\u1eady n\u00ean, hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00eam b\u1eb1ng d\u1eef li\u1ec7u h\u00e0nh vi th\u1ef1c t\u1ebf nh\u01b0 A\/B testing, heatmap v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang.<\/p>\n

Thi\u00ean ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi thi\u1ebft k\u1ebf (Designer Bias):<\/strong> Ng\u01b0\u1eddi thi\u1ebft k\u1ebf \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi giao di\u1ec7n do ch\u00ednh m\u00ecnh t\u1ea1o ra, h\u1ecd bi\u1ebft r\u00f5 t\u1eebng n\u00fat b\u1ea5m n\u1eb1m \u1edf \u0111\u00e2u n\u00ean d\u1ec5 cho r\u1eb1ng website r\u1ea5t tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Nh\u01b0ng m\u1ed9t kh\u00e1ch h\u00e0ng truy c\u1eadp l\u1ea7n \u0111\u1ea7u ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u00f3. Ph\u00e9p th\u1eed 5 gi\u00e2y (5-Second Test<\/em>) v\u1edbi nh\u1eefng ng\u01b0\u1eddi xa l\u1ea1 s\u1ebd gi\u00fap \u0111o l\u01b0\u1eddng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n

Cortisol t\u00edch l\u0169y:<\/strong> Khi website xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u l\u1ed7i nh\u1ecf, b\u1ed1 c\u1ee5c thi\u1ebfu \u0111\u1ed3ng b\u1ed9 ho\u1eb7c th\u00f4ng tin m\u1eadp m\u1edd, b\u1ed9 n\u00e3o ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u00e2m th\u1ea7m t\u00edch l\u0169y hormone c\u0103ng th\u1eb3ng cortisol. L\u01b0\u1ee3ng cortisol n\u00e0y kh\u00f4ng t\u1ef1 bi\u1ebfn m\u1ea5t m\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean qua t\u1eebng gi\u00e2y tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7. Khi v\u01b0\u1ee3t qua ng\u01b0\u1ee1ng ch\u1ecbu \u0111\u1ef1ng, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u00f3ng tab v\u00e0 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 kh\u00f4ng quay tr\u1edf l\u1ea1i.<\/p>\n

T\u00f3m l\u1ea1i, \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t b\u1ed9 l\u1ecdc nh\u1eadn th\u1ee9c quy\u1ebft \u0111\u1ecbnh kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 website hay \u0111\u00f3ng tab trong s\u1ef1 ho\u00e0i nghi. S\u1ef1 th\u1eadt, t\u00ednh n\u0103ng xu\u1ea5t s\u1eafc ho\u1eb7c m\u1ee9c gi\u00e1 t\u1ed1t ch\u1ec9 c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t huy t\u00e1c d\u1ee5ng khi website \u0111\u00e3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c 50 mili gi\u00e2y \u0111\u1ea7u ti\u00ean c\u1ee7a thi\u1ebft k\u1ebf tr\u1ef1c quan.<\/p>\n

V\u1eady n\u00ean trong l\u1ea7n ti\u1ebfp theo ch\u1ec9nh s\u1eeda website, c\u00f3 l\u1ebd c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra kh\u00f4ng ch\u1ec9 l\u00e0 \u201cN\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u00e3 \u0111\u1ee7 t\u1ed1t ch\u01b0a?\u201d Quan tr\u1ecdng h\u01a1n l\u00e0 trong 50 mili gi\u00e2y \u0111\u1ea7u ti\u00ean, website c\u1ee7a b\u1ea1n \u0111ang n\u00f3i \u0111i\u1ec1u g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng?<\/p>\n","protected":false},"excerpt":{"rendered":"

Website c\u00f3 th\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m t\u1ed1t, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p. Nh\u01b0ng n\u1ebfu v\u00e0i gi\u00e2y \u0111\u1ea7u ti\u00ean t\u1ea1o ra c\u1ea3m gi\u00e1c \u201cc\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n\u201d, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd ch\u1eb3ng bao gi\u1edd bi\u1ebft \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. B\u1ea1n v\u1eeba m\u1edf m\u1ed9t website, c\u00f2n ch\u01b0a k\u1ecbp \u0111\u1ecdc […]<\/p>\n","protected":false},"author":1,"featured_media":4567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4481","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-thien-kien-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4481"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4481\/revisions"}],"predecessor-version":[{"id":4548,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4481\/revisions\/4548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4567"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}