{"id":4446,"date":"2026-08-16T08:26:32","date_gmt":"2026-08-16T08:26:32","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4446"},"modified":"2026-08-24T18:14:26","modified_gmt":"2026-08-24T18:14:26","slug":"bandwagon-va-cheerleader-effect","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/bandwagon-va-cheerleader-effect\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u v\u00e0 c\u1ed5 v\u0169: Bandwagon & Cheerleader Effect"},"content":{"rendered":"

T\u1eeb vi\u1ec7c ch\u1ecdn m\u1ed9t chi\u1ebfc \u00e1o \u0111\u1ebfn c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng m\u1ed9t trang web, \u0111\u00e1m \u0111\u00f4ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n<\/strong> nhi\u1ec1u h\u01a1n b\u1ea1n ngh\u0129.<\/p>\n

B\u1ea1n \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc 7 m\u00e0u \u00e1o kho\u00e1c<\/strong> v\u00e0 ch\u01b0a bi\u1ebft n\u00ean ch\u1ecdn chi\u1ebfc n\u00e0o. \u0110\u00fang l\u00fac \u0111\u00f3, m\u1ed9t v\u1ecb kh\u00e1ch kh\u00e1c b\u01b0\u1edbc ngang qua, l\u1ea5y ngay chi\u1ebfc m\u00e0u xanh navy r\u1ed3i \u0111i th\u1eb3ng \u0111\u1ebfn qu\u1ea7y t\u00ednh ti\u1ec1n. V\u00e0i gi\u00e2y sau, b\u1ea1n c\u0169ng c\u1ea7m chi\u1ebfc \u00e1o c\u00f9ng m\u00e0u l\u00ean, d\u00f9 tr\u01b0\u1edbc \u0111\u00f3 ch\u1eb3ng h\u1ec1 c\u00f3 \u00fd \u0111\u1ecbnh ch\u1ecdn n\u00f3.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ng\u1eabu nhi\u00ean. Nh\u01b0ng th\u1ef1c ch\u1ea5t, h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi mua tr\u01b0\u1edbc \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u00edn hi\u1ec7u gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh<\/strong>. Trong t\u00e2m l\u00fd h\u1ecdc, hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u (bandwagon effect)<\/strong>.<\/p><\/blockquote>\n

Ch\u01b0a h\u1ebft, \u0111\u00e1m \u0111\u00f4ng c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta \u0111\u00e1nh gi\u00e1 ngo\u1ea1i h\u00ecnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t ng\u01b0\u1eddi khi \u0111\u1ee9ng trong nh\u00f3m th\u01b0\u1eddng tr\u00f4ng thu h\u00fat, d\u1ec5 t\u1ea1o thi\u1ec7n c\u1ea3m h\u01a1n<\/strong> so v\u1edbi l\u00fac xu\u1ea5t hi\u1ec7n m\u1ed9t m\u00ecnh. \u0110\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1i t\u00ean hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169 (cheerleader effect)<\/strong>.<\/p>\n

Tho\u1ea1t nh\u00ecn, m\u1ed9t hi\u1ec7u \u1ee9ng li\u00ean quan \u0111\u1ebfn h\u00e0nh vi l\u1ef1a ch\u1ecdn, c\u00f2n hi\u1ec7u \u1ee9ng kia l\u1ea1i thu\u1ed9c v\u1ec1 c\u1ea3m nh\u1eadn th\u1ea9m m\u1ef9. Th\u1ebf nh\u01b0ng c\u1ea3 hai \u0111ang c\u00f9ng xu\u1ea5t hi\u1ec7n tr\u00ean h\u1ea7u h\u1ebft c\u00e1c trang web ch\u00fang ta gh\u00e9 qua, t\u1eeb nh\u1eefng con s\u1ed1 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/strong> \u1edf trang ch\u1ee7 \u0111\u1ebfn \u1ea3nh \u0111\u1ed9i ng\u0169 \u0111\u01b0\u1ee3c gh\u00e9p s\u00e1t nhau trong ph\u1ea7n gi\u1edbi thi\u1ec7u.<\/p>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u l\u00e0 g\u00ec?<\/h2>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u<\/strong> mi\u00eau t\u1ea3 xu h\u01b0\u1edbng m\u1ed9t ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ho\u1eb7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ec9 v\u00ec nh\u00ecn th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u0169ng \u0111ang l\u00e0m nh\u01b0 v\u1eady, b\u1ea5t ch\u1ea5p ni\u1ec1m tin hay l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u c\u1ee7a ch\u00ednh m\u00ecnh.<\/p><\/blockquote>\n

\"Minh
Minh h\u1ecda c\u01a1 ch\u1ebf \u0111i theo l\u1ef1a ch\u1ecdn m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 tham gia. Ngu\u1ed3n \u1ea3nh: WallStreetMojo<\/figcaption><\/figure>\n

T\u00ean g\u1ecdi n\u00e0y g\u1ee3i \u0111\u1ebfn h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi nh\u1ea3y l\u00ean \u0111o\u00e0n t\u00e0u \u0111\u00e3 c\u00f3 s\u1eb5n nhi\u1ec1u h\u00e0nh kh\u00e1ch. B\u1ea1n kh\u00f4ng ch\u1eafc con t\u00e0u \u0111ang \u0111i \u0111\u00e2u, nh\u01b0ng vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ng\u1ed3i b\u00ean trong khi\u1ebfn n\u00f3 c\u00f3 v\u1ebb l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn an to\u00e0n<\/strong>.<\/p>\n

Trong t\u00ecnh hu\u1ed1ng chi\u1ebfc \u00e1o navy, ng\u01b0\u1eddi kh\u00e1ch kia kh\u00f4ng h\u1ec1 gi\u1ea3i th\u00edch v\u00ec sao h\u1ecd ch\u1ecdn m\u00e0u \u0111\u00f3. Tuy nhi\u00ean, h\u00e0nh \u0111\u1ed9ng d\u1ee9t kho\u00e1t c\u1ee7a h\u1ecd l\u1ea1i v\u00f4 t\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t b\u1eb1ng ch\u1ee9ng cho th\u1ea5y chi\u1ebfc \u00e1o c\u00f3 l\u1ebd \u0111\u1eb9p, d\u1ec5 m\u1eb7c ho\u1eb7c \u0111\u00e1ng mua h\u01a1n<\/strong> nh\u1eefng m\u00e0u c\u00f2n l\u1ea1i.<\/p>\n

\u0110\u1eb1ng sau hi\u1ec7u \u1ee9ng n\u00e0y l\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (social proof)<\/strong>. Khi th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay quan \u0111i\u1ec3m, n\u00e3o b\u1ed9 c\u00f3 xu h\u01b0\u1edbng xem h\u00e0nh vi c\u1ee7a \u0111\u00e1m \u0111\u00f4ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u00e1ng tin<\/strong>. Thay v\u00ec t\u1ef1 ph\u00e2n t\u00edch t\u1eeb \u0111\u1ea7u, ch\u00fang ta \u0111i theo l\u1ef1a ch\u1ecdn \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u201cki\u1ec3m ch\u1ee9ng\u201d tr\u01b0\u1edbc \u0111\u00f3.<\/p><\/blockquote>\n

V\u00ec sao ch\u00fang ta kh\u00f3 c\u01b0\u1ee1ng l\u1ea1i \u0111\u00e1m \u0111\u00f4ng?<\/h2>\n

Vi\u1ec7c \u0111i theo s\u1ed1 \u0111\u00f4ng kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec m\u1ed9t ng\u01b0\u1eddi thi\u1ebfu ch\u00ednh ki\u1ebfn. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb hai nhu c\u1ea7u t\u00e2m l\u00fd<\/strong> r\u1ea5t ph\u1ed5 bi\u1ebfn: mu\u1ed1n gi\u1ea3m b\u1edbt c\u00f4ng s\u1ee9c suy ngh\u0129<\/strong> v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c thu\u1ed9c v\u1ec1 m\u1ed9t nh\u00f3m<\/strong>.<\/p>\n

\u0110\u00e1m \u0111\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ee1 ph\u1ea3i \u201cv\u1eaft \u00f3c\u201d<\/h3>\n

Khi \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1eafc ch\u1eafn, ch\u00fang ta th\u01b0\u1eddng nh\u00ecn v\u00e0o h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u1ec3 t\u00ecm c\u1ea3m gi\u00e1c an to\u00e0n<\/strong>. B\u1ea1n ch\u01b0a m\u1eb7c th\u1eed c\u1ea3 7 m\u00e0u \u00e1o<\/strong>, c\u0169ng kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 c\u00e2n nh\u1eafc xem m\u00e0u n\u00e0o d\u1ec5 ph\u1ed1i \u0111\u1ed3 nh\u1ea5t. L\u00fac n\u00e0y, l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c tr\u1edf th\u00e0nh c\u00e2u tr\u1ea3 l\u1eddi nhanh<\/strong>.<\/p>\n

S\u1ef1 ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i c\u1ee7a \u0111\u00e1m \u0111\u00f4ng \u0111\u01b0\u1ee3c n\u00e3o b\u1ed9 hi\u1ec3u l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y l\u1ef1a ch\u1ecdn \u0111\u00f3 \u0111\u00e1ng tin c\u1eady<\/strong>. N\u1ebfu h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi<\/strong> \u0111ang s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n m\u1ec1m, s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 l\u1ebd kh\u00f4ng qu\u00e1 t\u1ec7. N\u1ebfu m\u1ed9t m\u00f3n \u0103n li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c g\u1ecdi trong nh\u00e0 h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u00f3n ngon nh\u1ea5t \u1edf \u0111\u00f3.<\/p>\n

C\u00e1ch suy ngh\u0129 n\u00e0y gi\u00fap ch\u00fang ta \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh<\/strong> m\u00e0 kh\u00f4ng c\u1ea7n t\u00ecm hi\u1ec3u t\u1eebng chi ti\u1ebft. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng khi\u1ebfn m\u1ed9t l\u1ef1a ch\u1ecdn tr\u1edf n\u00ean h\u1ea5p d\u1eabn ch\u1ec9 v\u00ec c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn, ch\u1ee9 kh\u00f4ng nh\u1ea5t thi\u1ebft v\u00ec n\u00f3 th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.<\/p><\/blockquote>\n

Ai c\u0169ng mu\u1ed1n thu\u1ed9c v\u1ec1 m\u1ed9t nh\u00f3m<\/h3>\n

Con ng\u01b0\u1eddi v\u1ed1n l\u00e0 sinh v\u1eadt x\u00e3 h\u1ed9i, lu\u00f4n c\u00f3 nhu c\u1ea7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn<\/strong> v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng<\/strong>. Ch\u00fang ta th\u01b0\u1eddng tu\u00e2n theo nh\u1eefng chu\u1ea9n m\u1ef1c c\u1ee7a nh\u00f3m m\u00ecnh mu\u1ed1n gia nh\u1eadp, \u0111\u1ed3ng th\u1eddi n\u00e9 tr\u00e1nh c\u00e1c h\u00e0nh vi g\u1eafn v\u1edbi nh\u1eefng nh\u00f3m m\u00e0 b\u1ea3n th\u00e2n kh\u00f4ng mu\u1ed1n li\u00ean quan.<\/p>\n

V\u1eady n\u00ean khi th\u1ea5y \u0111\u00f4ng ng\u01b0\u1eddi c\u00f9ng mua m\u1ed9t s\u1ea3n ph\u1ea9m, b\u1ea1n kh\u00f4ng ch\u1ec9 tin r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00f3 t\u1ed1t. B\u1ea1n c\u00f2n c\u00f3 th\u1ec3 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00f3m ng\u01b0\u1eddi<\/strong> \u0111\u00e3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u201cs\u00e1ng su\u1ed1t\u201d \u1ea5y.<\/p>\n

\u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra. N\u1ebfu m\u1ed9t m\u00f3n \u0111\u1ed3 g\u1eafn v\u1edbi nh\u00f3m m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n thu\u1ed9c v\u1ec1, b\u1ea1n c\u00f3 xu h\u01b0\u1edbng tr\u00e1nh n\u00f3 d\u00f9 b\u1ea3n th\u00e2n ch\u01b0a t\u1eebng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. \u0110\u00e1m \u0111\u00f4ng l\u00fac n\u00e0y v\u1eeba k\u00e9o ch\u00fang ta \u0111\u1ebfn g\u1ea7n m\u1ed9t l\u1ef1a ch\u1ecdn, v\u1eeba c\u00f3 th\u1ec3 \u0111\u1ea9y ch\u00fang ta ra xa m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c.<\/p>\n

Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u \u0111ang \u201c\u1ea9n m\u00ecnh\u201d tr\u00ean trang web ra sao?<\/h2>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd n\u00e0y, nhi\u1ec1u trang web b\u00e1n h\u00e0ng v\u00e0 \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u00e3 t\u00ecm c\u00e1ch cho ng\u01b0\u1eddi d\u00f9ng m\u1edbi th\u1ea5y r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang \u0111i tr\u01b0\u1edbc h\u1ecd<\/strong>.<\/p>\n

C\u00f4ng b\u1ed1 nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng:<\/strong> S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00e0ng l\u1edbn, s\u1ea3n ph\u1ea9m c\u00e0ng t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. Intuit l\u00e0 m\u1ed9t v\u00ed d\u1ee5 khi hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ec1 h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m, \u0111i k\u00e8m s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 5 sao v\u00e0 nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c tr\u1ef1c quan. Ng\u01b0\u1eddi d\u00f9ng m\u1edbi ch\u01b0a c\u1ea7n hi\u1ec3u h\u1ebft t\u00ednh n\u0103ng v\u1eabn c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng: nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn \u0111\u1ebfn v\u1eady th\u00ec ch\u1eafc ph\u1ea3i c\u00f3 l\u00fd do.<\/p>\n

\"\u1ea2nh
QuickBooks k\u1ebft h\u1ee3p quy m\u00f4 ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 t\u1ea1o b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i. Ngu\u1ed3n \u1ea3nh: Link My Books<\/figcaption><\/figure>\n

X\u1ebfp nhi\u1ec1u testimonial thay v\u00ec m\u1ed9t l\u1eddi khen \u0111\u01a1n l\u1ebb:<\/strong> M\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. Nh\u01b0ng khi nhi\u1ec1u l\u1eddi khen xu\u1ea5t hi\u1ec7n li\u00ean ti\u1ebfp, ch\u00fang d\u1ea7n t\u1ea1o th\u00e0nh c\u1ea3m gi\u00e1c \u0111\u1ed3ng thu\u1eadn. MixMax t\u1eebng \u00e1p d\u1ee5ng c\u00e1ch n\u00e0y tr\u00ean trang \u0111\u00edch b\u1eb1ng m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp testimonial, khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn r\u1eb1ng s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i ng\u01b0\u1eddi y\u00eau th\u00edch.<\/p>\n

\"\u1ea2nh
Mixmax \u0111\u1eb7t nhi\u1ec1u l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ea1nh nhau \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. Ngu\u1ed3n \u1ea3nh: Unbounce<\/figcaption><\/figure>\n

G\u1eafn nh\u00e3n \u201cl\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t\u201d:<\/strong> Trong qu\u00e1 tr\u00ecnh onboarding, nhi\u1ec1u \u1ee9ng d\u1ee5ng s\u1ebd l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t g\u00f3i d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1eb7t c\u1ea1nh \u0111\u00f3 d\u00f2ng ch\u1eef nh\u01b0 \u201cs\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a 80% ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i\u201d. Con s\u1ed1 n\u00e0y gi\u00fap ng\u01b0\u1eddi m\u1edbi b\u1edbt ph\u1ea3i c\u00e2n nh\u1eafc gi\u1eefa nhi\u1ec1u l\u1ef1a ch\u1ecdn, b\u1edfi ph\u1ea7n \u0111\u00f4ng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 ch\u1ecdn gi\u00fap h\u1ecd.<\/p>\n

D\u00f9ng nh\u00e3n xu h\u01b0\u1edbng v\u00e0 th\u00f4ng b\u00e1o theo th\u1eddi gian th\u1ef1c:<\/strong> Nh\u1eefng c\u1ee5m t\u1eeb nh\u01b0 \u201cbestselling\u201d, \u201ctrending\u201d hay th\u00f4ng b\u00e1o \u201c100 ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m n\u00e0y h\u00f4m nay\u201d \u0111\u1ec1u truy\u1ec1n t\u1ea3i c\u00f9ng m\u1ed9t \u00fd. \u0110\u00e1m \u0111\u00f4ng \u0111\u00e3 \u0111\u1ed3ng thu\u1eadn v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m \u0111i theo.<\/p>\n

Hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169 l\u00e0 g\u00ec?<\/h2>\n

N\u1ebfu hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ch\u00fang ta ch\u1ecdn g\u00ec, hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169 l\u1ea1i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch ch\u00fang ta nh\u00ecn ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Cheerleader effect<\/strong> l\u00e0 m\u1ed9t thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi th\u01b0\u1eddng tr\u00f4ng h\u1ea5p d\u1eabn h\u01a1n khi xu\u1ea5t hi\u1ec7n trong nh\u00f3m<\/strong>, so v\u1edbi l\u00fac \u0111\u1ee9ng m\u1ed9t m\u00ecnh. Khu\u00f4n m\u1eb7t c\u1ee7a h\u1ecd kh\u00f4ng thay \u0111\u1ed5i, nh\u01b0ng b\u1ed1i c\u1ea3nh xung quanh \u0111\u00e3 khi\u1ebfn c\u00e1ch ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn tr\u1edf n\u00ean kh\u00e1c \u0111i.<\/p><\/blockquote>\n

\"H\u00ecnh
Minh h\u1ecda nghi\u00ean c\u1ee9u so s\u00e1nh c\u00e1ch m\u1ed9t khu\u00f4n m\u1eb7t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 khi xu\u1ea5t hi\u1ec7n trong nh\u00f3m v\u00e0 khi \u0111\u1ee9ng ri\u00eang. Ngu\u1ed3n \u1ea3nh: Psychological Science \/ SAGE Journals<\/figcaption><\/figure>\n

Nguy\u00ean nh\u00e2n n\u1eb1m \u1edf c\u00e1ch n\u00e3o b\u1ed9 x\u1eed l\u00fd m\u1ed9t nh\u00f3m ng\u01b0\u1eddi. Thay v\u00ec \u0111\u00e1nh gi\u00e1 t\u1eebng khu\u00f4n m\u1eb7t m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp v\u00e0 kh\u1eaft khe, n\u00e3o c\u00f3 xu h\u01b0\u1edbng t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb trung b\u00ecnh v\u1ec1 \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a c\u1ea3 nh\u00f3m<\/strong>. Nh\u1eadn th\u1ee9c v\u1ec1 t\u1eebng c\u00e1 nh\u00e2n sau \u0111\u00f3 b\u1ecb k\u00e9o l\u1ea1i g\u1ea7n v\u1edbi m\u1ee9c trung b\u00ecnh n\u00e0y, khi\u1ebfn h\u1ecd c\u00f3 v\u1ebb thu h\u00fat h\u01a1n khi \u0111\u01b0\u1ee3c nh\u00ecn trong t\u1ed5ng th\u1ec3<\/strong>.<\/p>\n

M\u1ed9t th\u1eed nghi\u1ec7m t\u1eebng y\u00eau c\u1ea7u ng\u01b0\u1eddi tham gia \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t ph\u1ee5 n\u1eef trong hai b\u1ed1i c\u1ea3nh kh\u00e1c nhau<\/strong>. Khi xu\u1ea5t hi\u1ec7n m\u1ed9t m\u00ecnh, c\u00f4 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 k\u00e9m h\u1ea5p d\u1eabn h\u01a1n m\u1ee9c trung b\u00ecnh. Nh\u01b0ng khi \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u1ea3nh ch\u1ee5p chung v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u01b0\u01a1ng \u0111\u1ed3ng, c\u00f4 l\u1eadp t\u1ee9c tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n<\/strong> trong m\u1eaft ng\u01b0\u1eddi xem.<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 k\u1ebft qu\u1ea3 n\u00e0y kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng c\u1ea1nh c\u00f3 ngo\u1ea1i h\u00ecnh k\u00e9m h\u01a1n c\u00f4 \u1ea5y. S\u1ef1 thay \u0111\u1ed5i n\u1eb1m \u1edf qu\u00e1 tr\u00ecnh n\u00e3o b\u1ed9 t\u00ednh to\u00e1n \u0111i\u1ec3m trung b\u00ecnh c\u1ee7a c\u1ea3 nh\u00f3m<\/strong>, r\u1ed3i d\u00f9ng k\u1ebft qu\u1ea3 \u0111\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1eebng khu\u00f4n m\u1eb7t.<\/p>\n

Trang web c\u00f3 th\u1ec3 \u201cm\u01b0\u1ee3n\u201d hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169 kh\u00f4ng?<\/h2>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, v\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 qu\u00e1 \u0111\u00f4ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y m\u1ed9t nh\u00f3m nh\u1ecf t\u1eeb 4 ng\u01b0\u1eddi tr\u1edf l\u00ean<\/strong> \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t trong nh\u1eadn th\u1ee9c th\u1ea9m m\u1ef9<\/strong> c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n

D\u00f9ng \u1ea3nh ch\u1ee5p chung \u0111\u1ed9i ng\u0169:<\/strong> Thay v\u00ec \u0111\u0103ng t\u1eebng ch\u00e2n dung nh\u00e2n vi\u00ean \u0111\u1ee9ng ri\u00eang \u1edf trang gi\u1edbi thi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t b\u1ee9c \u1ea3nh t\u1eadp th\u1ec3. Khi \u0111\u01b0\u1ee3c nh\u00ecn nh\u01b0 m\u1ed9t nh\u00f3m, c\u00e1c th\u00e0nh vi\u00ean th\u01b0\u1eddng tr\u00f4ng thu h\u00fat, chuy\u00ean nghi\u1ec7p v\u00e0 d\u1ec5 t\u1ea1o thi\u1ec7n c\u1ea3m h\u01a1n.<\/p>\n

Thi\u1ebft k\u1ebf montage n\u1ebfu ch\u01b0a c\u00f3 \u1ea3nh ch\u1ee5p chung:<\/strong> Kh\u00f4ng ph\u1ea3i c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i ch\u1ee5p \u1ea3nh t\u1eadp th\u1ec3. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u1eefng b\u1ee9c \u1ea3nh c\u00e1 nh\u00e2n v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp s\u00e1t c\u1ea1nh nhau th\u00e0nh m\u1ed9t b\u1ea3ng gh\u00e9p. Ch\u1ec9 c\u1ea7n c\u00e1c khu\u00f4n m\u1eb7t \u0111\u01b0\u1ee3c nh\u00ecn trong c\u00f9ng m\u1ed9t t\u1ed5ng th\u1ec3, hi\u1ec7u \u1ee9ng nh\u00f3m \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n.<\/p>\n

\u0110\u1eb7t avatar kh\u00e1ch h\u00e0ng li\u1ec1n k\u1ec1 trong testimonial:<\/strong> Nh\u1eefng \u1ea3nh \u0111\u1ea1i di\u1ec7n n\u1eb1m r\u1eddi r\u1ea1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1c c\u00e1 nh\u00e2n ri\u00eang bi\u1ec7t. Khi x\u1ebfp s\u00e1t nhau, ch\u00fang t\u1ea1o ra h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi khi\u1ebfn c\u1ea3 nh\u00f3m tr\u00f4ng th\u00e2n thi\u1ec7n v\u00e0 \u0111\u00e1ng tin h\u01a1n v\u1edbi ng\u01b0\u1eddi m\u1edbi.<\/p>\n

Pet Relocation, m\u1ed9t c\u00f4ng ty v\u1eadn chuy\u1ec3n th\u00fa c\u01b0ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Austin, l\u00e0 v\u00ed d\u1ee5 \u00e1p d\u1ee5ng kh\u00e1 tri\u1ec7t \u0111\u1ec3 c\u00e1ch l\u00e0m n\u00e0y. To\u00e0n b\u1ed9 ch\u00e2n dung nh\u00e2n vi\u00ean tr\u00ean trang gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c gh\u00e9p s\u00e1t nhau th\u00e0nh m\u1ed9t b\u1ea3ng montage<\/strong>. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 di chu\u1ed9t ho\u1eb7c nh\u1ea5p v\u00e0o t\u1eebng \u1ea3nh n\u1ebfu mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3.<\/p>\n

\"\u1ea2nh
Trang \u0111\u1ed9i ng\u0169 c\u1ee7a PetRelocation tr\u00ecnh b\u00e0y c\u00e1c th\u00e0nh vi\u00ean trong m\u1ed9t b\u1ed1 c\u1ee5c gh\u00e9p nh\u00f3m. Ngu\u1ed3n \u1ea3nh: Cognitigence<\/figcaption><\/figure>\n

Nh\u01b0ng tr\u01b0\u1edbc khi \u0111\u1ecdc b\u1ea5t k\u1ef3 th\u00f4ng tin ri\u00eang n\u00e0o, \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c v\u1eabn l\u00e0 h\u00ecnh \u1ea3nh m\u1ed9t t\u1eadp th\u1ec3<\/strong>. V\u00e0 ch\u00ednh c\u00e1ch tr\u00ecnh b\u00e0y theo nh\u00f3m \u0111\u00e3 gi\u00fap c\u00e1c th\u00e0nh vi\u00ean tr\u1edf n\u00ean thu h\u00fat h\u01a1n<\/strong> so v\u1edbi khi t\u1eebng b\u1ee9c ch\u00e2n dung \u0111\u01b0\u1ee3c \u0111\u1eb7t ri\u00eang l\u1ebb.<\/p><\/blockquote>\n

Khi hai hi\u1ec7u \u1ee9ng c\u00f9ng \u201cb\u1eaft tay\u201d tr\u00ean m\u1ed9t trang web<\/h2>\n

Tho\u1ea1t nh\u00ecn, hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u thu\u1ed9c v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng, c\u00f2n hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169 l\u1ea1i li\u00ean quan \u0111\u1ebfn nh\u1eadn th\u1ee9c th\u1ea9m m\u1ef9. Nh\u01b0ng c\u1ea3 hai \u0111\u1ec1u v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean m\u1ed9t c\u01a1 ch\u1ebf chung: n\u00e3o b\u1ed9 \u0111\u00e1nh gi\u00e1 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c \u0111i khi \u0111\u1eb7t n\u00f3 v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee7a m\u1ed9t nh\u00f3m<\/strong>.<\/p>\n

V\u1edbi hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u, h\u00e0nh \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi<\/strong> tr\u1edf th\u00e0nh m\u1ecf neo \u0111\u1ecbnh h\u00ecnh l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n. V\u1edbi hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169, ngo\u1ea1i h\u00ecnh trung b\u00ecnh c\u1ee7a nh\u00f3m<\/strong> l\u1ea1i tr\u1edf th\u00e0nh m\u1ecf neo l\u00e0m thay \u0111\u1ed5i c\u1ea3m nh\u1eadn v\u1ec1 t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n

C\u00f3 th\u1ec3 xem \u0111\u00e2y l\u00e0 m\u1ed9t ki\u1ec3u \u201cl\u01b0\u1eddi bi\u1ebfng c\u00f3 ch\u1ee7 \u0111\u00edch\u201d c\u1ee7a b\u1ed9 n\u00e3o. Thay v\u00ec ph\u00e2n t\u00edch \u0111\u1ed9c l\u1eadp t\u1eebng s\u1ea3n ph\u1ea9m, t\u1eebng l\u1eddi \u0111\u00e1nh gi\u00e1 hay t\u1eebng khu\u00f4n m\u1eb7t, n\u00e3o ch\u1ecdn nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin t\u1eeb nh\u00f3m \u0111\u1ec3 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi nhanh h\u01a1n<\/strong>.<\/p><\/blockquote>\n

V\u00ec c\u00f3 chung g\u1ed1c r\u1ec5, hai hi\u1ec7u \u1ee9ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p trong thi\u1ebft k\u1ebf UX. \u1ede trang About Us, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 d\u00f9ng \u1ea3nh ch\u1ee5p chung \u0111\u1ed9i ng\u0169<\/strong> \u0111\u1ec3 k\u00edch ho\u1ea1t hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t c\u1ea1nh \u0111\u00f3 d\u00f2ng ch\u1eef \u201c\u0111\u01b0\u1ee3c tin d\u00f9ng b\u1edfi h\u01a1n 20.000 doanh nghi\u1ec7p\u201d<\/strong> ho\u1eb7c m\u1ed9t d\u00e3y logo \u0111\u1ed1i t\u00e1c \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, trong khu v\u1ef1c testimonial, vi\u1ec7c \u0111\u1eb7t c\u00e1c avatar kh\u00e1ch h\u00e0ng li\u1ec1n k\u1ec1<\/strong> gi\u00fap h\u1ecd tr\u00f4ng g\u1ea7n g\u0169i v\u00e0 thi\u1ec7n c\u1ea3m h\u01a1n. C\u00f2n m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp l\u1edbn g\u1ed3m nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c<\/strong> l\u1ea1i t\u1ea1o c\u1ea3m gi\u00e1c r\u1eb1ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng v\u00e0 c\u00f4ng nh\u1eadn s\u1ea3n ph\u1ea9m.<\/p>\n

Sau c\u00f9ng, hi\u1ec7u \u1ee9ng c\u1ed5 v\u0169<\/strong> l\u00e0m thay \u0111\u1ed5i c\u1ea3m nh\u1eadn th\u1ea9m m\u1ef9 v\u1ec1 con ng\u01b0\u1eddi trong m\u1ed9t nh\u00f3m, c\u00f2n hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u<\/strong> t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi \u0111\u1ed3ng thu\u1eadn v\u1edbi \u0111\u00e1m \u0111\u00f4ng. Khi m\u1ed9t trang web bi\u1ebft k\u1ebft h\u1ee3p c\u1ea3 hai<\/strong>, s\u1ef1 ho\u00e0i nghi ban \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1edbi s\u1ebd d\u1ea7n gi\u1ea3m xu\u1ed1ng. Kh\u00f4ng h\u1eb3n v\u00ec l\u1eddi qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u1ee7 thuy\u1ebft ph\u1ee5c, m\u00e0 b\u1edfi ch\u00ednh b\u1ed9 n\u00e3o c\u1ee7a h\u1ecd v\u1eeba t\u1ef1 t\u00ecm ra nh\u1eefng \u201cb\u1eb1ng ch\u1ee9ng\u201d \u0111\u1ec3 tin t\u01b0\u1edfng v\u00e0 h\u00e0nh \u0111\u1ed9ng<\/strong>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb vi\u1ec7c ch\u1ecdn m\u1ed9t chi\u1ebfc \u00e1o \u0111\u1ebfn c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng m\u1ed9t trang web, \u0111\u00e1m \u0111\u00f4ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n b\u1ea1n ngh\u0129. B\u1ea1n \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc 7 m\u00e0u \u00e1o kho\u00e1c v\u00e0 ch\u01b0a bi\u1ebft n\u00ean ch\u1ecdn chi\u1ebfc n\u00e0o. \u0110\u00fang l\u00fac \u0111\u00f3, m\u1ed9t v\u1ecb kh\u00e1ch kh\u00e1c b\u01b0\u1edbc ngang qua, l\u1ea5y […]<\/p>\n","protected":false},"author":1,"featured_media":4587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[52],"class_list":["post-4446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-xa-hoi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4446"}],"version-history":[{"count":8,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4446\/revisions"}],"predecessor-version":[{"id":4616,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4446\/revisions\/4616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4587"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}