{"id":4424,"date":"2026-08-14T16:49:58","date_gmt":"2026-08-14T16:49:58","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4424"},"modified":"2026-08-24T18:17:14","modified_gmt":"2026-08-24T18:17:14","slug":"endowment-effect","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/endowment-effect\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu (Endowment Effect) l\u00e0 g\u00ec?"},"content":{"rendered":"

B\u1ea1n ch\u01b0a h\u1ec1 tr\u1ea3 m\u1ed9t \u0111\u1ed3ng n\u00e0o cho m\u00f3n \u0111\u1ed3. Nh\u01b0ng ch\u1ec9 c\u1ea7n c\u1ea7m th\u1eed hay d\u00f9ng qua v\u00e0i ng\u00e0y, m\u00f3n \u0111\u1ed3 \u1ea5y c\u00f3 th\u1ec3 tr\u1edf n\u00ean \u0111\u00e1ng gi\u00e1 h\u01a1n trong m\u1eaft b\u1ea1n. Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu<\/strong> s\u1ebd l\u00fd gi\u1ea3i v\u00ec sao c\u1ea3m gi\u00e1c \u201cc\u1ee7a m\u00ecnh\u201d xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u1ea3 l\u00fac xu\u1ed1ng ti\u1ec1n<\/strong>.<\/p><\/blockquote>\n

\u0110\u00e3 bao gi\u1edd b\u1ea1n \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed m\u1ed9t ph\u1ea7n m\u1ec1m, d\u00e0nh c\u1ea3 bu\u1ed5i t\u1ed1i \u0111\u1ec3 ch\u1ec9nh giao di\u1ec7n, nh\u1eadp d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp m\u1ecdi th\u1ee9 theo \u00fd m\u00ecnh? \u0110\u1ebfn l\u00fac nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1eafc r\u1eb1ng b\u1ea3n d\u00f9ng th\u1eed s\u1eafp h\u1ebft h\u1ea1n<\/strong>, vi\u1ec7c x\u00f3a t\u1ea5t c\u1ea3 v\u00e0 quay v\u1ec1 tay tr\u1eafng b\u1ed7ng kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n nh\u01b0 ban \u0111\u1ea7u. L\u00fac n\u00e0y, b\u1ea1n c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh \u0111ang ph\u1ea3i b\u1ecf \u0111i m\u1ed9t th\u1ee9 thu\u1ed9c v\u1ec1 m\u00ecnh.<\/p>\n

Th\u1ef1c ch\u1ea5t, c\u1ea3m gi\u00e1c ti\u1ebfc nu\u1ed1i n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u1ebfn t\u1eeb gi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. Ngay khi ch\u00fang ta c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang \u201cs\u1edf h\u1eefu\u201d<\/strong> m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, c\u1ea3m gi\u00e1c v\u1ec1 gi\u00e1 tr\u1ecb c\u0169ng thay \u0111\u1ed5i. D\u00f9 ch\u01b0a h\u1ec1 tr\u1ea3 ti\u1ec1n, b\u1ed9 n\u00e3o b\u1eaft \u0111\u1ea7u \u00e2m th\u1ea7m g\u1eafn cho s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1i gi\u00e1 cao h\u01a1n<\/strong>.<\/p>\n

Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu l\u00e0 g\u00ec?<\/strong><\/h2>\n

Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu (endowment effect<\/strong><\/em>) l\u00e0 thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u s\u00e2u trong t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi v\u00e0 kinh t\u1ebf h\u1ecdc. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1 m\u00f3n \u0111\u1ed3 cao h\u01a1n m\u1ee9c h\u1ee3p l\u00fd<\/strong> ch\u1ec9 v\u00ec m\u00ecnh \u0111ang s\u1edf h\u1eefu n\u00f3.<\/p><\/blockquote>\n

\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 c\u1ea3m gi\u00e1c n\u00e0y kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ebfn l\u00fac b\u1ea1n ch\u00ednh th\u1ee9c mua s\u1ea3n ph\u1ea9m m\u1edbi xu\u1ea5t hi\u1ec7n, b\u1edfi ch\u1ec9 c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m, c\u1ea7m th\u1eed ho\u1eb7c b\u1ecf v\u00e0o \u0111\u00f3 m\u1ed9t ch\u00fat c\u00f4ng s\u1ee9c<\/strong>, c\u1ea3m gi\u00e1c v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu (ownership<\/strong><\/em>) b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh. M\u00f3n \u0111\u1ed3 t\u1eeb \u0111\u00f3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t th\u1ee9 b\u1ea5t k\u1ef3, m\u00e0 d\u1ea7n tr\u1edf th\u00e0nh th\u1ee9 mang c\u1ea3m gi\u00e1c \u201cc\u1ee7a t\u00f4i\u201d.<\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 li\u00ean h\u1ec7 v\u1edbi loss aversion<\/strong><\/em> (\u00e1c c\u1ea3m v\u1edbi m\u1ea5t m\u00e1t), thi\u00ean ki\u1ebfn khi\u1ebfn con ng\u01b0\u1eddi s\u1ee3 m\u1ea5t \u0111i th\u1ee9 \u0111ang c\u00f3<\/strong> h\u01a1n l\u00e0 th\u00edch c\u00f3 th\u00eam th\u1ee9 m\u1edbi<\/strong>. Khi m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n \u201cc\u1ee7a m\u00ecnh\u201d trong t\u00e2m tr\u00ed, vi\u1ec7c t\u1eeb b\u1ecf s\u1ebd t\u1ea1o ra c\u1ea3m gi\u00e1c m\u1ea5t m\u00e1t. V\u1eady n\u00ean b\u1ed9 n\u00e3o c\u00f3 xu h\u01b0\u1edbng th\u1ed5i ph\u1ed3ng gi\u00e1 tr\u1ecb c\u1ee7a m\u00f3n \u0111\u1ed3<\/strong>, nh\u01b0 m\u1ed9t c\u00e1ch b\u1ea3o v\u1ec7 cho quy\u1ebft \u0111\u1ecbnh gi\u1eef l\u1ea1i.<\/p>\n

M\u1ed9t chi\u1ebfc c\u1ed1c \u0111\u01b0\u1ee3c trao v\u00e0o tay s\u1ebd \u201ct\u0103ng gi\u00e1\u201d th\u1ebf n\u00e0o?<\/strong><\/h2>\n

Daniel Kahneman, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u1eebng \u0111o\u1ea1t gi\u1ea3i Nobel Kinh t\u1ebf, l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho ph\u00e1t hi\u1ec7n n\u00e0y th\u00f4ng qua th\u00ed nghi\u1ec7m nguy\u00ean b\u1ea3n, trong \u0111\u00f3 \u00f4ng t\u1eb7ng cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tham gia m\u1ed7i ng\u01b0\u1eddi m\u1ed9t chi\u1ebfc c\u1ed1c l\u01b0u ni\u1ec7m, sau \u0111\u00f3 \u0111\u1ec1 ngh\u1ecb h\u1ecd b\u00e1n l\u1ea1i ho\u1eb7c \u0111\u1ed5i l\u1ea5y m\u1ed9t m\u00f3n h\u00e0ng kh\u00e1c. K\u1ebft qu\u1ea3: nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u1ea7m chi\u1ebfc c\u1ed1c \u0111\u00f2i m\u1ee9c gi\u00e1 b\u00e1n l\u1ea1i cao g\u1ea5p \u0111\u00f4i<\/strong> s\u1ed1 ti\u1ec1n m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1eb5n s\u00e0ng b\u1ecf ra \u0111\u1ec3 mua \u0111\u00fang chi\u1ebfc c\u1ed1c \u0111\u00f3.<\/p>\n

\"Hai
Ch\u00eanh l\u1ec7ch gi\u1eefa m\u1ee9c gi\u00e1 ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0 m\u1ee9c gi\u00e1 ng\u01b0\u1eddi s\u1edf h\u1eefu y\u00eau c\u1ea7u \u0111\u1ec3 b\u00e1n chi\u1ebfc c\u1ed1c. Ngu\u1ed3n \u1ea3nh: Beyond Nudge<\/figcaption><\/figure>\n

\u1ede m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c, ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m: m\u1ed9t nh\u00f3m nh\u1eadn c\u1ed1c, nh\u00f3m c\u00f2n l\u1ea1i nh\u1eadn thanh s\u00f4-c\u00f4-la Th\u1ee5y S\u0129 cao c\u1ea5p c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Khi \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb \u0111\u1ed5i m\u00f3n m\u00ecnh \u0111ang c\u00f3 l\u1ea5y m\u00f3n c\u1ee7a nh\u00f3m kia, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi \u1edf c\u1ea3 hai nh\u00f3m \u0111\u1ec1u t\u1eeb ch\u1ed1i v\u00e0 ch\u1ecdn gi\u1eef l\u1ea1i th\u1ee9 \u0111ang c\u1ea7m<\/strong>. Ch\u1ec9 c\u1ea7n m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c trao v\u00e0o tay, m\u00f3n \u0111\u1ed3 \u1ea5y tr\u1edf n\u00ean c\u00f3 gi\u00e1 h\u01a1n nh\u1eefng th\u1ee9 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u00e0 ch\u00fang ta ch\u01b0a s\u1edf h\u1eefu.<\/p>\n

K\u1ebft qu\u1ea3 n\u00e0y c\u00f2n r\u00f5 r\u1ec7t h\u01a1n trong kh\u1ea3o s\u00e1t c\u1ee7a nh\u00e0 kinh t\u1ebf h\u1ecdc h\u00e0nh vi Dan Ariely v\u1edbi c\u00e1c sinh vi\u00ean tham gia b\u1ed1c th\u0103m v\u00e9 xem tr\u1eadn chung k\u1ebft b\u00f3ng r\u1ed5 NCAA. Nh\u1eefng sinh vi\u00ean may m\u1eafn tr\u00fang v\u00e9 \u0111\u00f2i m\u1ee9c gi\u00e1 b\u00e1n l\u1ea1i cao g\u1ea5p 14 l\u1ea7n<\/strong> s\u1ed1 ti\u1ec1n m\u00e0 nh\u1eefng sinh vi\u00ean tr\u01b0\u1ee3t v\u00e9 s\u1eb5n s\u00e0ng chi ra \u0111\u1ec3 mua t\u1ea5m v\u00e9 n\u00e0y. T\u1ea5m v\u00e9 v\u1eabn v\u1eady, tr\u1eadn \u0111\u1ea5u v\u1eabn v\u1eady. Ch\u1ec9 v\u00ec \u0111\u00e3 \u201cc\u1ea7m trong tay\u201d, gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u0169ng t\u0103ng l\u00ean r\u1ea5t nhi\u1ec1u.<\/p>\n

Hi\u1ec7u \u1ee9ng n\u00e0y c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1eb1ng nh\u1eefng h\u00e0nh \u0111\u1ed9ng r\u1ea5t nh\u1ecf<\/strong>.<\/p>\n

B\u1ea1n ch\u1ec9 c\u1ea7n c\u1ea7m th\u1eed m\u1ed9t chi\u1ebfc \u00e1o len hay x\u00e1ch m\u1ed9t chi\u1ebfc t\u00fai. C\u1ea3m gi\u00e1c s\u1edf h\u1eefu l\u00fac n\u00e0y b\u1eaft \u0111\u1ea7u len l\u1ecfi, khi\u1ebfn ch\u00fang ta ng\u1ea7n ng\u1ea1i \u0111\u1eb7t s\u1ea3n ph\u1ea9m l\u1ea1i ch\u1ed7 c\u0169. Trong m\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c, ng\u01b0\u1eddi tham gia ch\u1ec9 c\u1ea7n nh\u1eafm m\u1eaft v\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng m\u00ecnh \u0111ang ch\u1ea1m v\u00e0o m\u00f3n \u0111\u1ed3<\/strong> c\u0169ng \u0111\u1ee7 \u0111\u1ec3 gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c c\u1ee7a m\u00f3n \u0111\u1ed3 t\u0103ng l\u00ean trong t\u00e2m tr\u00ed.<\/p>\n

Ngo\u00e0i ph\u00f2ng th\u00ed nghi\u1ec7m, hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u?<\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 r\u00f5 r\u00e0ng nh\u1ea5t n\u1eb1m \u1edf th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n. R\u1ea5t nhi\u1ec1u ch\u1ee7 nh\u00e0 g\u1eb7p kh\u00f3 khi b\u00e1n nh\u00e0 v\u00ec h\u1ecd lu\u00f4n \u0111\u1ecbnh gi\u00e1 n\u01a1i m\u00ecnh \u0111ang s\u1ed1ng cao h\u01a1n gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf<\/strong>. M\u00f4i gi\u1edbi th\u01b0\u1eddng \u0111\u01b0a ra m\u1ed9t con s\u1ed1 kh\u00e1ch quan d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. Ph\u1ea3n \u1ee9ng quen thu\u1ed9c c\u00f3 th\u1ec3 l\u00e0: \u201cV\u00f4 l\u00fd, nh\u00e0 n\u00e0y ph\u1ea3i \u0111\u00e1ng gi\u00e1 h\u01a1n nhi\u1ec1u, t\u00f4i s\u1ed1ng \u1edf \u0111\u00e2y n\u00ean t\u00f4i bi\u1ebft r\u00f5\u201d.<\/p>\n

\"Bi\u1ec3n
H\u00ecnh \u1ea3nh minh h\u1ecda m\u1ed9t c\u0103n nh\u00e0 b\u1ecb nh\u1eadn \u0111\u1ecbnh c\u00f3 gi\u00e1 rao b\u00e1n qu\u00e1 cao. Ngu\u1ed3n \u1ea3nh: interest.co.nz<\/figcaption><\/figure>\n

\u0110\u1ed1i v\u1edbi ch\u1ee7 nh\u00e0, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 di\u1ec7n t\u00edch, v\u1ecb tr\u00ed v\u00e0 t\u00ecnh tr\u1ea1ng c\u1ee5 th\u1ec3. Th\u1eddi gian sinh s\u1ed1ng c\u00f9ng s\u1ef1 g\u1eafn b\u00f3 c\u1ea3m x\u00fac khi\u1ebfn ng\u00f4i nh\u00e0 mang m\u1ed9t gi\u00e1 tr\u1ecb kh\u00e1c trong m\u1eaft h\u1ecd. V\u1eady n\u00ean m\u1ee9c gi\u00e1 b\u1ecb \u0111\u1ea9y l\u00ean qu\u00e1 cao<\/strong>, khi\u1ebfn c\u0103n nh\u00e0 n\u1eb1m l\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng r\u1ea5t l\u00e2u m\u00e0 ch\u1eb3ng c\u00f3 ai mua.<\/p>\n

V\u00ec sao ng\u01b0\u1eddi l\u00e0m website & marketing l\u1ea1i \u201cm\u00ea\u201d hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu?<\/strong><\/h2>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf n\u00e0y, nh\u1eefng ng\u01b0\u1eddi l\u00e0m tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/strong> v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i (CRO)<\/strong> t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu \u0111\u1ec3 nh\u1eb9 nh\u00e0ng \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua, m\u00e0 kh\u00f4ng c\u1ea7n qu\u1ea3ng c\u00e1o d\u1ed3n d\u1eadp hay \u00e9p bu\u1ed9c. Nh\u1eefng c\u00e1ch l\u00e0m ph\u1ed5 bi\u1ebfn \u0111\u1ec1u xoay quanh m\u1ed9t nguy\u00ean t\u1eafc: khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m \u201c\u0111\u00e3 l\u00e0 c\u1ee7a m\u00ecnh\u201d tr\u01b0\u1edbc c\u1ea3 khi tr\u1ea3 ti\u1ec1n<\/strong>.<\/p><\/blockquote>\n

Cho d\u00f9ng th\u1eed tr\u01b0\u1edbc, t\u00ednh ti\u1ec1n sau<\/strong><\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o tay ng\u01b0\u1eddi d\u00f9ng<\/strong> th\u00f4ng qua c\u00e1c g\u00f3i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/strong> (free trial<\/strong><\/em>) ho\u1eb7c b\u1ea3n demo. Khi kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p ph\u1ea7n m\u1ec1m v\u00e0o c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y, nh\u1eadp d\u1eef li\u1ec7u v\u00e0 d\u1ea7n quen v\u1edbi c\u00e1ch s\u1eed d\u1ee5ng, s\u1ea3n ph\u1ea9m c\u0169ng b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u1ebfn l\u00fac th\u1eddi gian d\u00f9ng th\u1eed k\u1ebft th\u00fac, vi\u1ec7c t\u1eeb b\u1ecf s\u1ea3n ph\u1ea9m s\u1ebd t\u1ea1o ra c\u1ea3m gi\u00e1c m\u1ea5t m\u00e1t th\u1eadt s\u1ef1<\/strong>. L\u00fac n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 gi\u1eef l\u1ea1i<\/strong> th\u1ee9 \u0111ang c\u00f3, thay v\u00ec c\u00e2n nh\u1eafc xem m\u00ecnh c\u00f3 n\u00ean mua s\u1ea3n ph\u1ea9m ngay t\u1eeb \u0111\u1ea7u hay kh\u00f4ng.<\/p>\n

Spotify l\u00e0 m\u1ed9t v\u00ed d\u1ee5 quen thu\u1ed9c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng. B\u1ea3n d\u00f9ng th\u1eed c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y t\u1ea1o ra c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u. Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c c\u00f3 m\u1ed9t kho nh\u1ea1c kh\u00f4ng qu\u1ea3ng c\u00e1o<\/strong>, vi\u1ec7c b\u1ea5m n\u00fat n\u00e2ng c\u1ea5p l\u00ean g\u00f3i tr\u1ea3 ph\u00ed<\/strong> c\u0169ng tr\u1edf n\u00ean d\u1ec5 ch\u1ea5p nh\u1eadn h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\"B\u1ed1n
Giao di\u1ec7n AI Playlist cho th\u1ea5y c\u00e1ch Spotify Premium t\u1ea1o m\u1ed9t danh s\u00e1ch ph\u00e1t c\u00e1 nh\u00e2n h\u00f3a t\u1eeb y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngu\u1ed3n \u1ea3nh: Spotify<\/figcaption><\/figure>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 tay \u201cnh\u00fang\u201d v\u00e0o s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c s\u1edf h\u1eefu b\u1eb1ng c\u00e1ch cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua<\/strong>. Ch\u1eb3ng h\u1ea1n, Canva cho ng\u01b0\u1eddi d\u00f9ng ch\u1ec9nh s\u1eeda tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c m\u1eabu thi\u1ebft k\u1ebf c\u00f3 s\u1eb5n, t\u1ef1 \u0111\u01b0a h\u00ecnh \u1ea3nh, ch\u1eef v\u00e0 n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0o tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tr\u1ea3 ph\u00ed.<\/p>\n

\"Giao
Giao di\u1ec7n Magic Edit cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp ch\u1ecdn v\u00f9ng v\u00e0 thay \u0111\u1ed5i n\u1ed9i dung h\u00ecnh \u1ea3nh trong thi\u1ebft k\u1ebf. Ngu\u1ed3n \u1ea3nh: Canva<\/figcaption><\/figure>\n

Khi \u0111\u00e3 b\u1ecf c\u00f4ng s\u1ee9c \u0111\u1ec3 ch\u1ec9nh s\u1eeda, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t m\u1eabu template<\/strong><\/em> chung chung, m\u00e0 tr\u1edf th\u00e0nh th\u1ee9 c\u00f3 d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n<\/strong> v\u00e0 mang c\u1ea3m gi\u00e1c \u201cdo m\u00ecnh t\u1ea1o ra\u201d, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>.<\/p>\n

Nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o c\u00e1ch tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m.<\/p>\n

H\u00ecnh \u1ea3nh s\u1eafc n\u00e9t<\/strong> c\u00f9ng nh\u1eefng m\u00f4 t\u1ea3 s\u1ed1ng \u0111\u1ed9ng, g\u1ee3i ra c\u1ea3m gi\u00e1c ch\u1ea1m v\u00e0 s\u1eed d\u1ee5ng s\u1ebd gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 t\u01b0\u1edfng t\u01b0\u1ee3ng m\u00ecnh \u0111ang c\u1ea7m m\u00f3n \u0111\u1ed3 tr\u00ean tay<\/strong>. V\u00e0 nh\u01b0 nh\u1eefng th\u00ed nghi\u1ec7m \u1edf tr\u00ean \u0111\u00e3 ch\u1ec9 ra, ri\u00eang vi\u1ec7c t\u01b0\u1edfng t\u01b0\u1ee3ng th\u00f4i c\u0169ng c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t ph\u1ea7n n\u00e0o c\u1ea3m gi\u00e1c s\u1edf h\u1eefu ngay tr\u00ean m\u00e0n h\u00ecnh, tr\u01b0\u1edbc c\u1ea3 khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/strong>.<\/p>\n

Nh\u1eafc kh\u00e9o v\u1ec1 nh\u1eefng g\u00ec h\u1ecd s\u1eafp m\u1ea5t<\/strong><\/h3>\n

Khi m\u1ed9t kh\u00e1ch h\u00e0ng mu\u1ed1n h\u1ee7y \u0111\u0103ng k\u00fd<\/strong>, ph\u1ea3n x\u1ea1 th\u01b0\u1eddng th\u1ea5y c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ed9i v\u00e0ng gi\u1edbi thi\u1ec7u th\u00eam t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 gi\u1eef ch\u00e2n. Nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu l\u1ea1i \u0111i theo h\u01b0\u1edbng kh\u00e1c: nh\u1eafc kh\u00e1ch h\u00e0ng v\u1ec1 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec s\u1eafp \u0111\u00e1nh m\u1ea5t<\/strong>, t\u1eeb d\u1eef li\u1ec7u \u0111\u00e3 l\u01b0u<\/strong>, \u0111\u1eb7c quy\u1ec1n \u0111ang c\u00f3<\/strong> \u0111\u1ebfn l\u1ecbch s\u1eed s\u1eed d\u1ee5ng \u0111\u00e3 t\u00edch l\u0169y<\/strong>.<\/p>\n

\"M\u00e0n
M\u00e0n h\u00ecnh h\u1ee7y g\u00f3i Pipedrive nh\u1eafc ng\u01b0\u1eddi d\u00f9ng v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1c t\u00ednh n\u0103ng s\u1ebd m\u1ea5t quy\u1ec1n truy c\u1eadp. Ngu\u1ed3n \u1ea3nh: Pipedrive<\/figcaption><\/figure>\n

V\u00ec nh\u1eefng th\u1ee9 n\u00e0y mang c\u1ea3m gi\u00e1c \u201cc\u1ee7a m\u00ecnh\u201d, n\u1ed7i s\u1ee3 m\u1ea5t m\u00e1t<\/strong> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c gi\u1eef ch\u00e2n m\u1ea1nh h\u01a1n<\/strong> m\u1ed9t l\u1eddi m\u1eddi s\u1eed d\u1ee5ng t\u00ednh n\u0103ng m\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u00ecn th\u1ea5y nh\u1eefng ng\u01b0\u1eddi d\u00f9ng l\u00e2u n\u0103m tr\u00e2n tr\u1ecdng s\u1ea3n ph\u1ea9m ra sao, c\u0169ng nh\u01b0 kh\u00f4ng mu\u1ed1n t\u1eeb b\u1ecf ho\u1eb7c b\u00e1n l\u1ea1i s\u1ea3n ph\u1ea9m. Vi\u1ec7c nh\u00ecn th\u1ea5y ng\u01b0\u1eddi kh\u00e1c \u201cgi\u1eef ch\u1eb7t\u201d m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u0169ng ph\u1ea7n n\u00e0o g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u1ef1 \u1edf ng\u01b0\u1eddi quan s\u00e1t.<\/p>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu sao cho t\u1eed t\u1ebf?<\/strong><\/h2>\n

Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u00e1nh l\u1eeba c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ea3m gi\u00e1c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c t\u1ea1o ra trong qu\u00e1 tr\u00ecnh d\u00f9ng th\u1eed hay c\u00e1 nh\u00e2n h\u00f3a ph\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng th\u1eadt s\u1ef1<\/strong> sau khi kh\u00e1ch h\u00e0ng xu\u1ed1ng ti\u1ec1n.<\/p><\/blockquote>\n

N\u1ebfu b\u1ea3n d\u00f9ng th\u1eed khi\u1ebfn ng\u01b0\u1eddi ta y\u00eau th\u00edch m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 quy\u1ebft \u0111\u1ecbnh tr\u1ea3 ti\u1ec1n, nh\u01b0ng s\u1ea3n ph\u1ea9m th\u1eadt l\u1ea1i kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng<\/strong>, c\u1ea3m gi\u00e1c \u201cb\u1ecb l\u1eeba\u201d<\/strong> s\u1ebd xu\u1ea5t hi\u1ec7n nhanh v\u00e0 m\u1ea1nh h\u01a1n b\u1ea5t k\u1ef3 chi\u1ebfn thu\u1eadt marketing n\u00e0o c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp. L\u00fac n\u00e0y, hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu kh\u00f4ng c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng g\u1eafn b\u00f3 m\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn s\u1ef1 th\u1ea5t v\u1ecdng tr\u1edf n\u00ean r\u00f5 r\u1ec7t h\u01a1n.<\/p>\n

V\u1eady n\u00ean, m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 b\u00f3c l\u1ed9t hay thao t\u00fang t\u00e2m l\u00fd con ng\u01b0\u1eddi, m\u00e0 l\u00e0 x\u00e1c th\u1ef1c<\/strong> (validate<\/strong><\/em>) c\u1ea3m gi\u00e1c s\u1edf h\u1eefu m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3<\/strong>. Khi kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c tr\u1ea3 ti\u1ec1n, s\u1ea3n ph\u1ea9m c\u1ea7n mang l\u1ea1i \u0111\u00fang, th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n<\/strong>, nh\u1eefng g\u00ec h\u1ecd t\u1eebng c\u1ea3m nh\u1eadn trong l\u00fac d\u00f9ng th\u1eed.<\/p><\/blockquote>\n

Sau c\u00f9ng, th\u1ee9 khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi \u1edf l\u1ea1i l\u00e2u d\u00e0i ch\u01b0a bao gi\u1edd ch\u1ec9 l\u00e0 c\u1ea3m gi\u00e1c \u201cc\u1ee7a m\u00ecnh\u201d xu\u1ea5t hi\u1ec7n trong v\u00e0i ng\u00e0y \u0111\u1ea7u, m\u00e0 l\u00e0 vi\u1ec7c c\u1ea3m gi\u00e1c \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng b\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m x\u1ee9ng \u0111\u00e1ng<\/strong> hay kh\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n ch\u01b0a h\u1ec1 tr\u1ea3 m\u1ed9t \u0111\u1ed3ng n\u00e0o cho m\u00f3n \u0111\u1ed3. Nh\u01b0ng ch\u1ec9 c\u1ea7n c\u1ea7m th\u1eed hay d\u00f9ng qua v\u00e0i ng\u00e0y, m\u00f3n \u0111\u1ed3 \u1ea5y c\u00f3 th\u1ec3 tr\u1edf n\u00ean \u0111\u00e1ng gi\u00e1 h\u01a1n trong m\u1eaft b\u1ea1n. Hi\u1ec7u \u1ee9ng s\u1edf h\u1eefu s\u1ebd l\u00fd gi\u1ea3i v\u00ec sao c\u1ea3m gi\u00e1c \u201cc\u1ee7a m\u00ecnh\u201d xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u1ea3 l\u00fac xu\u1ed1ng ti\u1ec1n. \u0110\u00e3 bao […]<\/p>\n","protected":false},"author":1,"featured_media":4584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[53],"class_list":["post-4424","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-nguoi-tieu-dung"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4424"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4424\/revisions"}],"predecessor-version":[{"id":4723,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4424\/revisions\/4723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4584"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}