{"id":4394,"date":"2026-08-14T14:46:59","date_gmt":"2026-08-14T14:46:59","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4394"},"modified":"2026-08-24T18:16:59","modified_gmt":"2026-08-24T18:16:59","slug":"distinction-bias","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/distinction-bias\/","title":{"rendered":"Hi\u1ec3u v\u1ec1 thi\u00ean ki\u1ebfn ph\u00e2n bi\u1ec7t trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh"},"content":{"rendered":"

M\u1ed9t kh\u00e1c bi\u1ec7t r\u1ea5t nh\u1ecf c\u00f3 th\u1ec3 tr\u00f4ng quan tr\u1ecdng h\u01a1n nhi\u1ec1u trong l\u00fac hai s\u1ea3n ph\u1ea9m n\u1eb1m c\u1ea1nh nhau. Nh\u01b0ng \u0111\u1ebfn l\u00fac mang l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh v\u1ec1 nh\u00e0, ch\u01b0a ch\u1eafc b\u1ea1n c\u00f2n nh\u1eadn ra \u0111i\u1ec1u \u0111\u00e3 khi\u1ebfn m\u00ecnh tr\u1ea3 th\u00eam ti\u1ec1n.<\/p><\/blockquote>\n

B\u1ea1n \u0111\u1ee9ng gi\u1eefa c\u1eeda h\u00e0ng, tr\u01b0\u1edbc m\u1eb7t l\u00e0 m\u1ed9t chi\u1ebfc TV 120Hz gi\u00e1 600 \u0111\u00f4 v\u00e0 m\u1ed9t chi\u1ebfc 144Hz gi\u00e1 750 \u0111\u00f4, c\u1ea3 hai c\u00f9ng n\u1eb1m tr\u00ean k\u1ec7 n\u00ean con s\u1ed1 144Hz c\u00f3 v\u1ebb v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n, khi\u1ebfn kho\u1ea3ng ch\u00eanh l\u1ec7ch 150 \u0111\u00f4 tr\u1edf n\u00ean h\u1ee3p l\u00fd. Th\u1ebf nh\u01b0ng n\u1ebfu ch\u1ec9 mang chi\u1ebfc 120Hz v\u1ec1 nh\u00e0 \u0111\u1ec3 xem phim, li\u1ec7u b\u1ea1n c\u00f3 c\u00f2n nh\u1eadn ra kh\u00e1c bi\u1ec7t \u1ea5y kh\u00f4ng?<\/p>\n

Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p, c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng. Kh\u00f4ng ph\u1ea3i v\u00ec b\u1ea1n k\u00e9m tinh \u00fd. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00f3 t\u00ean g\u1ecdi l\u00e0 Distinction Bias<\/em> (thi\u00ean ki\u1ebfn ph\u00e2n bi\u1ec7t), m\u1ed9t hi\u1ec7u \u1ee9ng \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u website b\u00e1n h\u00e0ng t\u1eadn d\u1ee5ng \u0111\u1ec3 khi\u1ebfn nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ecf tr\u00f4ng quan tr\u1ecdng h\u01a1n.<\/p>\n

Thi\u00ean ki\u1ebfn ph\u00e2n bi\u1ec7t (Distinction bias) l\u00e0 g\u00ec?<\/h2>\n

Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c nh\u00e0 kinh t\u1ebf h\u1ecdc h\u00e0nh vi Christopher Hsee, gi\u00e1o s\u01b0 t\u1ea1i \u0110\u1ea1i h\u1ecdc Chicago Booth, nghi\u00ean c\u1ee9u v\u00e0 l\u00e0m s\u00e1ng t\u1ecf. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Distinction Bias khi\u1ebfn ch\u00fang ta ph\u00f3ng \u0111\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai l\u1ef1a ch\u1ecdn trong l\u00fac so s\u00e1nh tr\u1ef1c ti\u1ebfp, d\u00f9 kho\u1ea3ng c\u00e1ch \u0111\u00f3 c\u00f3 th\u1ec3 m\u1edd \u0111i trong tr\u1ea3i nghi\u1ec7m ri\u00eang l\u1ebb.<\/p>\n

\"Ch\u00e2n
Christopher K. Hsee, nh\u00e0 nghi\u00ean c\u1ee9u g\u1eafn v\u1edbi Distinction Bias. Ngu\u1ed3n \u1ea3nh: Chicago Booth<\/figcaption><\/figure>\n

\u0110\u00e1nh gi\u00e1 \u0111\u1ed3ng th\u1eddi (Joint Evaluation – JE):<\/strong> \u0110\u00e2y l\u00e0 tr\u1ea1ng th\u00e1i hai s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau \u0111\u1ec3 b\u1ea1n so s\u00e1nh tr\u1ef1c ti\u1ebfp, v\u00e0 l\u00fac n\u00e0y n\u00e3o b\u1ed9 b\u1eaft \u0111\u1ea7u \u201cs\u0103m soi th\u00f4ng s\u1ed1\u201d nh\u01b0 dung l\u01b0\u1ee3ng, megapixel hay t\u1ea7n s\u1ed1 qu\u00e9t, t\u1eeb \u0111\u00f3 bi\u1ebfn nh\u1eefng ch\u00eanh l\u1ec7ch nh\u1ecf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn.<\/p>\n

\u0110\u00e1nh gi\u00e1 ri\u00eang l\u1ebb (Separate Evaluation – SE):<\/strong> Sau khi mang m\u00f3n \u0111\u1ed3 v\u1ec1 nh\u00e0, b\u1ea1n ch\u1ec9 nh\u00ecn th\u1ea5y v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m. \u0110\u00e2y c\u0169ng l\u00e0 tr\u1ea1ng th\u00e1i s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf trong \u0111\u1eddi s\u1ed1ng, b\u1edfi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ed9c l\u1eadp m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ed1i th\u1ee7 lu\u00f4n n\u1eb1m b\u00ean c\u1ea1nh \u0111\u1ec3 l\u00e0m chu\u1ea9n so s\u00e1nh.<\/p>\n

Sai l\u1ea7m xu\u1ea5t hi\u1ec7n \u1edf ch\u1ed7, ch\u00fang ta th\u01b0\u1eddng mua h\u00e0ng trong ch\u1ebf \u0111\u1ed9 JE nh\u01b0ng l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u1edf ch\u1ebf \u0111\u1ed9 SE.<\/strong><\/p>\n

B\u1ea1n d\u1ec5 tr\u1ea3 th\u00eam ti\u1ec1n cho m\u1ed9t t\u00ednh n\u0103ng cao c\u1ea5p v\u00ec n\u00f3 n\u1ed5i b\u1eadt l\u00fac \u0111\u1ee9ng c\u1ea1nh phi\u00ean b\u1ea3n r\u1ebb h\u01a1n. Nh\u01b0ng \u0111\u1ebfn l\u00fac d\u00f9ng ri\u00eang l\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd d\u00f9ng t\u1edbi t\u00ednh n\u0103ng \u0111\u00f3, ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng nh\u1eadn ra t\u00ednh n\u0103ng \u1ea5y t\u1ed3n t\u1ea1i.<\/p>\n

Hai cu\u1ed1n t\u1eeb \u0111i\u1ec3n \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

N\u0103m 1999, Hsee th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m \u0111\u1ecbnh gi\u00e1 v\u1edbi hai cu\u1ed1n t\u1eeb \u0111i\u1ec3n c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m r\u1ea5t kh\u00e1c nhau. T\u1eeb \u0111i\u1ec3n A c\u00f3 10.000 t\u1eeb v\u1ef1ng, s\u00e1ch m\u1edbi tinh v\u00e0 ho\u00e0n h\u1ea3o, trong khi t\u1eeb \u0111i\u1ec3n B c\u00f3 20.000 t\u1eeb v\u1ef1ng nh\u01b0ng ph\u1ea7n b\u00eca b\u1ecb r\u00e1ch nh\u1eb9. \u00d4ng chia ng\u01b0\u1eddi tham gia th\u00e0nh hai nh\u00f3m, trong \u0111\u00f3 m\u1ed9t nh\u00f3m xem ri\u00eang t\u1eebng cu\u1ed1n v\u00e0 nh\u00f3m c\u00f2n l\u1ea1i nh\u00ecn c\u1ea3 hai cu\u1ed1n c\u1ea1nh nhau.<\/p>\n

\"Hai
Minh h\u1ecda hai cu\u1ed1n t\u1eeb \u0111i\u1ec3n trong th\u1eed nghi\u1ec7m \u0111\u00e1nh gi\u00e1 ri\u00eang l\u1ebb v\u00e0 \u0111\u1ed3ng th\u1eddi. Ngu\u1ed3n \u1ea3nh: Giving What We Can<\/figcaption><\/figure>\n

\u1ede nh\u00f3m \u0111\u00e1nh gi\u00e1 ri\u00eang l\u1ebb (SE), m\u1ed7i ng\u01b0\u1eddi ch\u1ec9 \u0111\u01b0\u1ee3c xem m\u1ed9t trong hai cu\u1ed1n s\u00e1ch. H\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 cho t\u1eeb \u0111i\u1ec3n A trung b\u00ecnh 24 \u0111\u00f4<\/strong>, cao h\u01a1n m\u1ee9c 20 \u0111\u00f4<\/strong> d\u00e0nh cho t\u1eeb \u0111i\u1ec3n B, b\u1edfi khi ch\u1ec9 nh\u00ecn m\u1ed9t cu\u1ed1n s\u00e1ch, ng\u01b0\u1eddi tham gia kh\u00f3 bi\u1ebft 10.000 t\u1eeb l\u00e0 nhi\u1ec1u hay \u00edt, nh\u01b0ng v\u1ebft r\u00e1ch tr\u00ean b\u00eca l\u1ea1i l\u00e0 m\u1ed9t \u0111i\u1ec3m tr\u1eeb c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ngay.<\/p>\n

K\u1ebft qu\u1ea3 \u0111\u1ecbnh gi\u00e1 \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. \u1ede nh\u00f3m \u0111\u00e1nh gi\u00e1 \u0111\u1ed3ng th\u1eddi (JE), ng\u01b0\u1eddi tham gia nh\u00ecn c\u1ea3 hai cu\u1ed1n c\u1ea1nh nhau tr\u00ean b\u00e0n v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 cho t\u1eeb \u0111i\u1ec3n B trung b\u00ecnh 27 \u0111\u00f4<\/strong>, trong khi m\u1ee9c gi\u00e1 d\u00e0nh cho t\u1eeb \u0111i\u1ec3n A ch\u1ec9 c\u00f2n 19 \u0111\u00f4<\/strong>. Con s\u1ed1 20.000 t\u1eeb b\u1ed7ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt nh\u1edd c\u00f3 10.000 t\u1eeb n\u1eb1m b\u00ean c\u1ea1nh \u0111\u1ec3 so s\u00e1nh, c\u00f2n v\u1ebft r\u00e1ch nh\u1eb9 l\u1ea1i thu nh\u1ecf th\u00e0nh m\u1ed9t chi ti\u1ebft kh\u00f4ng qu\u00e1 quan tr\u1ecdng.<\/p>\n

C\u00f9ng hai cu\u1ed1n t\u1eeb \u0111i\u1ec3n, ch\u1ec9 c\u00f3 c\u00e1ch b\u00e0y ch\u00fang ra tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi tham gia l\u00e0 thay \u0111\u1ed5i. Th\u1ee9 t\u1ef1 \u0111\u1ecbnh gi\u00e1 \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c ho\u00e0n to\u00e0n.<\/p>\n

V\u00ec sao so s\u00e1nh tr\u1ef1c di\u1ec7n khi\u1ebfn m\u1eaft b\u1ea1n \u201cph\u00f3ng \u0111\u1ea1i\u201d kh\u00e1c bi\u1ec7t?<\/h2>\n

Distinction Bias kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n khi ch\u00fang ta nh\u00ecn v\u00e0o nh\u1eefng con s\u1ed1. Hi\u1ec7u \u1ee9ng n\u00e0y c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch con ng\u01b0\u1eddi c\u1ea3m nh\u1eadn h\u00ecnh \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf. Vi\u1ec7c \u0111\u1eb7t hai th\u1ee9 c\u1ea1nh nhau gi\u00fap nh\u1eefng chi ti\u1ebft nh\u1ecf tr\u1edf n\u00ean d\u1ec5 nh\u00ecn th\u1ea5y h\u01a1n.<\/p>\n

Trong c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi, chuy\u00ean gia Roger t\u1eebng \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 hai b\u1ee9c ch\u00e2n dung c\u1ee7a c\u00f9ng m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef. N\u1ebfu xem ri\u00eang t\u1eebng b\u1ee9c, b\u1ea1n s\u1ebd th\u1ea5y ch\u00fang g\u1ea7n nh\u01b0 gi\u1ed1ng nhau v\u00e0 ch\u1ec9 kh\u00e1c \u0111\u00f4i ch\u00fat v\u1ec1 d\u00e1ng \u0111\u1ee9ng ho\u1eb7c bi\u1ec3u c\u1ea3m. Nh\u01b0ng khi hai b\u1ee9c \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau, nh\u1eefng kh\u00e1c bi\u1ec7t v\u1ec1 c\u1ea5u tr\u00fac x\u01b0\u01a1ng m\u1eb7t, \u00e1nh s\u00e1ng, g\u00f3c ch\u1ee5p v\u00e0 th\u1ea7n th\u00e1i hi\u1ec7n ra r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n

Nguy\u00ean l\u00fd n\u00e0y c\u0169ng xu\u1ea5t hi\u1ec7n trong m\u1ed9t case study v\u1ec1 thi\u1ebft k\u1ebf d\u00e0n loa. M\u1ed9t d\u00e0n loa si\u00eau m\u1ecfng, b\u00f3ng b\u1ea9y v\u00e0 sang tr\u1ecdng s\u1ebd kh\u00f3 th\u1ec3 hi\u1ec7n h\u1ebft gi\u00e1 tr\u1ecb th\u1ea9m m\u1ef9 n\u1ebfu ch\u1ec9 \u0111\u1ee9ng m\u1ed9t m\u00ecnh v\u1edbi l\u1eddi m\u00f4 t\u1ea3 r\u1eb1ng n\u00f3 \u0111\u1eb9p. Nh\u01b0ng ch\u1ec9 c\u1ea7n \u0111\u1eb7t d\u00e0n loa n\u00e0y ngay c\u1ea1nh m\u1ed9t d\u00e0n loa \u0111\u1ed1i th\u1ee7 th\u00f4 k\u1ec7ch, tr\u00f4ng nh\u01b0 \u201ct\u1ed5 h\u1ee3p nh\u1eefng chi\u1ebfc h\u1ed9p g\u1ed7 to \u0111\u00f9ng, x\u1ea5u x\u00ed v\u1edbi c\u00e1c g\u00f3c c\u1ea1nh s\u1eafc nh\u1ecdn\u201d, thi\u1ebft k\u1ebf si\u00eau m\u1ecfng l\u1eadp t\u1ee9c c\u00f3 th\u00eam m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u1ec3 n\u1ed5i b\u1eadt. B\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m kh\u00f4ng h\u1ec1 thay \u0111\u1ed5i. Tuy nhi\u00ean, c\u00e1ch tr\u01b0ng b\u00e0y song song khi\u1ebfn d\u00e0n loa tr\u00f4ng cao c\u1ea5p v\u00e0 \u0111\u00e1ng ti\u1ec1n h\u01a1n nhi\u1ec1u so v\u1edbi l\u00fac \u0111\u1ee9ng m\u1ed9t m\u00ecnh.<\/p>\n

C\u00e1c website \u0111ang t\u1eadn d\u1ee5ng Distinction Bias nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean nh\u00ecn b\u1ea3ng gi\u00e1 ph\u1ea7n m\u1ec1m ho\u1eb7c l\u01b0\u1edbt c\u00e1c trang b\u00e1n h\u00e0ng, Distinction Bias kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t th\u00ed nghi\u1ec7m xa l\u1ea1. Nhi\u1ec1u Marketer v\u00e0 UX Designer s\u1eed d\u1ee5ng ch\u00ednh ch\u1ebf \u0111\u1ed9 JE \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh vi mua h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

B\u1ea3ng so s\u00e1nh g\u00f3i d\u1ecbch v\u1ee5<\/h3>\n

C\u00e1c trang b\u00e1n ph\u1ea7n m\u1ec1m (SaaS) th\u01b0\u1eddng \u0111\u1eb7t g\u00f3i Standard v\u00e0 Premium c\u1ea1nh nhau trong c\u00f9ng m\u1ed9t b\u1ea3ng. Nh\u1eefng t\u00ednh n\u0103ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a g\u00f3i Premium, k\u1ec3 c\u1ea3 c\u00e1c t\u00ednh n\u0103ng ng\u00e1ch m\u00e0 ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n d\u00f9ng, s\u1ebd \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm ho\u1eb7c \u0111\u00e1nh d\u1ea5u b\u1eb1ng d\u1ea5u t\u00edch xanh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. \u0110\u1eb7t c\u1ea1nh m\u1ed9t danh s\u00e1ch d\u00e0i h\u01a1n, g\u00f3i Standard d\u1ec5 t\u1ea1o c\u1ea3m gi\u00e1c \u201cthi\u1ebfu th\u1ed1n\u201d v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n n\u00e2ng c\u1ea5p. Trong khi \u0111\u00f3, n\u1ebfu website b\u00e1n ri\u00eang g\u00f3i Standard tr\u00ean m\u1ed9t trang \u0111\u1ed9c l\u1eadp, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn ra g\u00f3i n\u00e0y \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n

\"B\u1ea3ng
B\u1ea3ng gi\u00e1 Mailchimp \u0111\u1eb7t c\u00e1c g\u00f3i c\u1ea1nh nhau \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh tr\u1ef1c ti\u1ebfp. Ngu\u1ed3n \u1ea3nh: Venture Harbour<\/figcaption><\/figure>\n

\u1ea2nh \u201ctr\u01b0\u1edbc v\u00e0 sau\u201d<\/h3>\n

Nh\u1eadn th\u1ee9c th\u1ecb gi\u00e1c c\u1ee7a con ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y v\u1edbi s\u1ef1 thay \u0111\u1ed5i. V\u1eady n\u00ean khi m\u1ed9t website \u0111\u1eb7t \u1ea3nh \u201ctr\u01b0\u1edbc\u201d v\u00e0 \u201csau\u201d qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ea1nh nhau, h\u1ecd \u0111ang ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ng\u01b0\u1eddi xem v\u00e0o ch\u1ebf \u0111\u1ed9 JE, n\u01a1i kh\u00e1c bi\u1ec7t tr\u1edf th\u00e0nh b\u1eb1ng ch\u1ee9ng r\u00f5 r\u00e0ng cho gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1ch so s\u00e1nh n\u00e0y c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c m\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 b\u1eb1ng ch\u1eef kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

\"Giao
\u1ea2nh tr\u01b0\u1edbc v\u00e0 sau \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y song song tr\u00ean m\u1ed9t website. Ngu\u1ed3n \u1ea3nh: Shopify App Store<\/figcaption><\/figure>\n

\u0110\u1eb7t s\u1ea3n ph\u1ea9m cao c\u1ea5p c\u1ea1nh s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n<\/h3>\n

\u0110\u1ec3 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p, nhi\u1ec1u giao di\u1ec7n s\u1ebd hi\u1ec3n th\u1ecb d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y song song v\u1edbi phi\u00ean b\u1ea3n b\u00ecnh d\u00e2n. Vi\u1ec7c so s\u00e1nh side-by-side t\u1ef1 \u0111\u1ed9ng l\u00e0m n\u1ed5i b\u1eadt c\u00f4ng su\u1ea5t l\u1edbn h\u01a1n, s\u1ed1 ph\u1ee5 ki\u1ec7n nhi\u1ec1u h\u01a1n ho\u1eb7c nh\u1eefng th\u00f4ng s\u1ed1 \u01b0u vi\u1ec7t c\u1ee7a d\u00f2ng \u0111\u1eaft ti\u1ec1n. M\u1ee9c gi\u00e1 cao l\u00fac n\u00e0y c\u0169ng tr\u1edf n\u00ean h\u1ee3p l\u00fd trong m\u1eaft ng\u01b0\u1eddi xem.<\/p>\n

\"TrangGiao di\u1ec7n so s\u00e1nh hai \u0111i\u1ec7n tho\u1ea1i theo gi\u00e1 v\u00e0 th\u00f4ng s\u1ed1. Ngu\u1ed3n \u1ea3nh: Baymard Institute<\/figcaption><\/figure>\n

L\u00e0m sao \u0111\u1ec3 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby so s\u00e1nh n\u00e0y?<\/h2>\n

Hi\u1ec3u c\u01a1 ch\u1ebf c\u1ee7a Distinction Bias kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c thi\u00ean ki\u1ebfn n\u00e0y trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p. Tuy nhi\u00ean, c\u00f3 hai c\u00e1ch gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 g\u1ea7n v\u1edbi t\u00ecnh hu\u1ed1ng s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf h\u01a1n tr\u01b0\u1edbc l\u00fac xu\u1ed1ng ti\u1ec1n.<\/p>\n

Ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n sang ch\u1ebf \u0111\u1ed9 \u0111\u00e1nh gi\u00e1 ri\u00eang l\u1ebb (SE):<\/strong> Quay l\u1ea1i v\u1edbi hai chi\u1ebfc TV 120Hz gi\u00e1 600 \u0111\u00f4 v\u00e0 144Hz gi\u00e1 750 \u0111\u00f4. H\u00e3y nh\u1eafm m\u1eaft l\u1ea1i v\u00e0 t\u1ef1 h\u1ecfi: \u201cN\u1ebfu mang chi\u1ebfc TV 600 \u0111\u00f4 v\u1ec1 nh\u00e0 xem phim m\u1ed9t m\u00ecnh, kh\u00f4ng c\u00f3 chi\u1ebfc 750 \u0111\u00f4 \u0111\u1eb7t c\u1ea1nh, m\u00ecnh c\u00f3 c\u1ea3m th\u1ea5y h\u00ecnh \u1ea3nh b\u1ecb gi\u1eadt lag kh\u00f4ng?\u201d. C\u00e2u tr\u1ea3 l\u1eddi th\u01b0\u1eddng l\u00e0 kh\u00f4ng, v\u00e0 b\u1ea1n v\u1eeba ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 150 \u0111\u00f4.<\/p>\n

X\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed c\u1ed1t l\u00f5i tr\u01b0\u1edbc khi so s\u00e1nh:<\/strong> \u0110\u1eebng \u0111\u1ee3i \u0111\u1ebfn l\u00fac nh\u00ecn v\u00e0o b\u1ea3ng gi\u00e1 m\u1edbi quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng n\u00e0o l\u00e0 quan tr\u1ecdng. H\u00e3y vi\u1ebft ra 3 t\u00ednh n\u0103ng b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3, sau \u0111\u00f3 ch\u1ec9 ch\u1ecdn g\u00f3i \u0111\u00e1p \u1ee9ng \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed n\u00e0y v\u00e0 b\u1ecf qua nh\u1eefng l\u1eddi ch\u00e0o m\u1eddi c\u00f2n l\u1ea1i.<\/p>\n

Sau c\u00f9ng, Distinction Bias kh\u00f4ng ph\u1ea3i m\u1ed9t l\u1ed7i t\u01b0 duy hi\u1ebfm g\u1eb7p. \u0110\u00e2y l\u00e0 c\u00e1ch m\u1eb7c \u0111\u1ecbnh b\u1ed9 n\u00e3o v\u1eadn h\u00e0nh m\u1ed7i l\u1ea7n c\u00f3 hai l\u1ef1a ch\u1ecdn \u0111\u1ee9ng c\u1ea1nh nhau. V\u1ea5n \u0111\u1ec1 ch\u1ec9 xu\u1ea5t hi\u1ec7n n\u1ebfu ch\u00fang ta qu\u00ean r\u1eb1ng n\u01a1i ch\u00fang ta ra quy\u1ebft \u0111\u1ecbnh, c\u00f3 th\u1ec3 l\u00e0 c\u1eeda h\u00e0ng ho\u1eb7c m\u1ed9t b\u1ea3ng so s\u00e1nh tr\u00ean website, kh\u00f4ng ph\u1ea3i n\u01a1i ch\u00fang ta s\u1ebd s\u1ed1ng c\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u00f3 m\u1ed7i ng\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t kh\u00e1c bi\u1ec7t r\u1ea5t nh\u1ecf c\u00f3 th\u1ec3 tr\u00f4ng quan tr\u1ecdng h\u01a1n nhi\u1ec1u trong l\u00fac hai s\u1ea3n ph\u1ea9m n\u1eb1m c\u1ea1nh nhau. Nh\u01b0ng \u0111\u1ebfn l\u00fac mang l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh v\u1ec1 nh\u00e0, ch\u01b0a ch\u1eafc b\u1ea1n c\u00f2n nh\u1eadn ra \u0111i\u1ec1u \u0111\u00e3 khi\u1ebfn m\u00ecnh tr\u1ea3 th\u00eam ti\u1ec1n. B\u1ea1n \u0111\u1ee9ng gi\u1eefa c\u1eeda h\u00e0ng, tr\u01b0\u1edbc m\u1eb7t l\u00e0 m\u1ed9t chi\u1ebfc TV 120Hz […]<\/p>\n","protected":false},"author":1,"featured_media":4586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4394"}],"version-history":[{"count":10,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4394\/revisions"}],"predecessor-version":[{"id":4724,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4394\/revisions\/4724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4586"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}