![\"Ba](\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/3-2.png\")
Hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 g\u00ec?<\/strong><\/h2>\nHi\u1ec7u \u1ee9ng chim m\u1ed3i, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng \u01b0u th\u1ebf b\u1ea5t \u0111\u1ed1i x\u1ee9ng<\/strong> (asymmetric dominance effect<\/em>), m\u00f4 t\u1ea3 hi\u1ec7n t\u01b0\u1ee3ng s\u1ef1 \u01b0u ti\u00ean c\u1ee7a ch\u00fang ta gi\u1eefa hai l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u b\u1ecb thay \u0111\u1ed5i m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng khi c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn th\u1ee9 ba. L\u1ef1a ch\u1ecdn m\u1edbi v\u1ed1n k\u00e9m h\u1ea5p d\u1eabn h\u01a1n c\u1ea3 hai l\u1ef1a ch\u1ecdn kia v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u00e1c.<\/p>\n\u201cCon m\u1ed3i\u201d n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 b\u00e1n, b\u1edfi vai tr\u00f2 c\u1ee7a n\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y (nudge<\/em>), khi\u1ebfn b\u1ea1n t\u1ef1 nguy\u1ec7n ch\u1ecdn ph\u01b0\u01a1ng \u00e1n \u0111\u1eaft h\u01a1n ho\u1eb7c c\u00f3 l\u1ee3i h\u01a1n cho doanh nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang b\u1ecb \u00e9p bu\u1ed9c.<\/p>\nHi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c Gi\u00e1o s\u01b0 marketing Joel Huber c\u00f9ng hai c\u1ed9ng s\u1ef1 John W. Payne v\u00e0 Christopher P. Puto ph\u00e1t hi\u1ec7n, sau \u0111\u00f3 c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1982 tr\u00ean t\u1ea1p ch\u00ed Journal of Consumer Research<\/em>. H\u01a1n 40 n\u0103m sau, n\u00f3 v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, t\u1eeb qu\u1ea7y b\u1eafp rang cho \u0111\u1ebfn b\u1ea3ng gi\u00e1 c\u1ee7a c\u00e1c g\u00f3i c\u01b0\u1edbc SaaS.<\/p>\nV\u00ec sao \u201ccon m\u1ed3i\u201d c\u00f3 th\u1ec3 thay \u0111\u1ed5i l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta?<\/strong><\/h2>\nB\u1ed9 n\u00e3o lu\u00f4n c\u1ea7n m\u1ed9t \u0111i\u1ec3m m\u1ed1c<\/strong><\/p>\nB\u1ed9 n\u00e3o con ng\u01b0\u1eddi hi\u1ebfm khi \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t m\u00f3n h\u00e0ng trong tr\u1ea1ng th\u00e1i c\u00f4 l\u1eadp, b\u1edfi ch\u00fang ta lu\u00f4n c\u1ea7n c\u00e1c \u0111i\u1ec3m m\u1ed1c xung quanh \u0111\u1ec3 bi\u1ebft nh\u1eefng m\u1ee9c gi\u00e1 l\u00e0 \u201ch\u1eddi\u201d hay \u201ch\u1edb\u201d. Khi ch\u1ec9 c\u00f3 size nh\u1ecf 3 \u0111\u00f4 v\u00e0 size l\u1edbn 7 \u0111\u00f4, ph\u00e9p so s\u00e1nh di\u1ec5n ra tr\u1ef1c ti\u1ebfp n\u00ean size l\u1edbn tr\u00f4ng qu\u00e1 \u0111\u1eaft. \u0110\u1ebfn l\u00fac size v\u1eeba 6.5 \u0111\u00f4 xu\u1ea5t hi\u1ec7n, \u0111i\u1ec3m m\u1ed1c c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ed5i, b\u1ea1n kh\u00f4ng c\u00f2n so size l\u1edbn v\u1edbi size nh\u1ecf n\u1eefa m\u00e0 b\u1eaft \u0111\u1ea7u nh\u00ecn v\u00e0o kho\u1ea3ng c\u00e1ch r\u1ea5t nh\u1ecf gi\u1eefa size v\u1eeba v\u00e0 size l\u1edbn.<\/p>\n
\u0110\u00f3 l\u00e0 l\u00fac size l\u1edbn t\u1eeb m\u1ed9t l\u1ef1a ch\u1ecdn h\u01a1i ph\u00ed tr\u1edf th\u00e0nh m\u00f3n h\u1eddi.<\/p>\n
\u201c\u01afu th\u1ebf b\u1ea5t \u0111\u1ed1i x\u1ee9ng\u201d v\u1eadn h\u00e0nh th\u1ebf n\u00e0o?<\/strong><\/p>\n\u0110\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng chim m\u1ed3i, l\u1ef1a ch\u1ecdn th\u1ee9 ba \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho n\u00f3 b\u1ecb l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau \u00e1p \u0111\u1ea3o ho\u00e0n to\u00e0n nh\u01b0ng ch\u1ec9 b\u1ecb l\u1ef1a ch\u1ecdn c\u00f2n l\u1ea1i \u00e1p \u0111\u1ea3o m\u1ed9t ph\u1ea7n. Trong c\u1ea5u tr\u00fac n\u00e0y lu\u00f4n c\u00f3 ba vai tr\u00f2:<\/p>\n
Target (M\u1ee5c ti\u00eau):<\/strong> S\u1ea3n ph\u1ea9m doanh nghi\u1ec7p th\u1ef1c s\u1ef1 mu\u1ed1n b\u1ea1n mua, th\u01b0\u1eddng l\u00e0 phi\u00ean b\u1ea3n \u0111\u1eaft v\u00e0 c\u00f3 l\u1ee3i nh\u1ea5t cho h\u1ecd.<\/p>\nCompetitor (\u0110\u1ed1i th\u1ee7):<\/strong> S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 r\u1ebb h\u01a1n, \u00edt t\u00ednh n\u0103ng h\u01a1n v\u00e0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Target.<\/p>\nDecoy (Chim m\u1ed3i):<\/strong> S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 g\u1ea7n b\u1eb1ng Target nh\u01b0ng gi\u00e1 tr\u1ecb l\u1ea1i k\u00e9m h\u1eb3n. Ch\u00ednh s\u1ef1 l\u00e9p v\u1ebf n\u00e0y khi\u1ebfn Target tr\u00f4ng gi\u1ed1ng m\u1ed9t l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m h\u01a1n.<\/p>\n![\"Bi\u1ec3u](\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/graph_theory_example-974x1024.jpg\")
V\u1ecb tr\u00ed c\u1ee7a Target, Competitor v\u00e0 Decoy trong hi\u1ec7u \u1ee9ng \u01b0u th\u1ebf b\u1ea5t \u0111\u1ed1i x\u1ee9ng. Ngu\u1ed3n \u1ea3nh: Aly Juma<\/figcaption><\/figure>\nTrong v\u00ed d\u1ee5 b\u1eafp rang, size v\u1eeba l\u00e0 Decoy, size l\u1edbn l\u00e0 Target v\u00e0 size nh\u1ecf l\u00e0 Competitor. Size v\u1eeba c\u00f3 gi\u00e1 g\u1ea7n b\u1eb1ng size l\u1edbn nh\u01b0ng kh\u1ea9u ph\u1ea7n l\u1ea1i ch\u1eb3ng h\u01a1n size nh\u1ecf l\u00e0 bao, v\u00ec v\u1eady ph\u1ea7n ch\u00eanh l\u1ec7ch 50 cents khi\u1ebfn size l\u1edbn tr\u1edf n\u00ean h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng.<\/p>\n
Con m\u1ed3i gi\u00fap ch\u00fang ta tho\u00e1t kh\u1ecfi b\u1ebf t\u1eafc<\/strong><\/p>\nKhi ph\u1ea3i c\u00e2n nh\u1eafc gi\u1eefa \u201cch\u1ea5t l\u01b0\u1ee3ng cao – gi\u00e1 \u0111\u1eaft\u201d v\u00e0 \u201cch\u1ea5t l\u01b0\u1ee3ng v\u1eeba – gi\u00e1 r\u1ebb\u201d, b\u1ed9 n\u00e3o d\u1ec5 m\u1ec7t m\u1ecfi v\u00ec ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa c\u00e1c thu\u1ed9c t\u00ednh. Ch\u00fang ta ph\u00e2n v\u00e2n l\u00e2u h\u01a1n, th\u1eadm ch\u00ed tr\u00ec ho\u00e3n quy\u1ebft \u0111\u1ecbnh v\u00ec kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o th\u1eadt s\u1ef1 th\u1eafng th\u1ebf. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng \u00e1n r\u00f5 r\u00e0ng b\u1ecb \u00e1p \u0111\u1ea3o s\u1ebd l\u00e0m ph\u00e9p so s\u00e1nh tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n. B\u1ea1n ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n h\u1eb3n, d\u00f9 quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1ed1t nh\u1ea5t cho v\u00ed ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n
Nh\u1eefng th\u00ed nghi\u1ec7m v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong><\/h2>\nG\u00f3i \u0111\u0103ng k\u00fd c\u1ee7a The Economist<\/strong><\/p>\nTh\u1eed nghi\u1ec7m n\u1ed5i ti\u1ebfng nh\u1ea5t v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i \u0111\u01b0\u1ee3c nh\u00e0 kinh t\u1ebf h\u1ecdc h\u00e0nh vi Dan Ariely th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean b\u1ea3ng gi\u00e1 th\u1eadt c\u1ee7a t\u1ea1p ch\u00ed The Economist<\/em>. Ban \u0111\u1ea7u, ng\u01b0\u1eddi tham gia ch\u1ec9 nh\u00ecn th\u1ea5y hai l\u1ef1a ch\u1ecdn: g\u00f3i \u0111\u1ecdc b\u00e1o m\u1ea1ng gi\u00e1 $59 v\u00e0 g\u00f3i \u0111\u1ecdc c\u1ea3 b\u00e1o m\u1ea1ng l\u1eabn b\u00e1o in gi\u00e1 $125. Khi \u0111\u00f3, 68% sinh vi\u00ean<\/strong> ch\u1ecdn g\u00f3i r\u1ebb v\u00e0 ch\u1ec9 32%<\/strong> ch\u1ecdn g\u00f3i cao c\u1ea5p, n\u1ebfu t\u00ednh tr\u00ean 100 ng\u01b0\u1eddi th\u00ec doanh thu \u01b0\u1edbc t\u00ednh l\u00e0 $8,012<\/strong>.<\/p>\nSau \u0111\u00f3, Ariely th\u00eam v\u00e0o l\u1ef1a ch\u1ecdn th\u1ee9 ba l\u00e0 g\u00f3i ch\u1ec9 \u0111\u1ecdc b\u00e1o in, c\u0169ng c\u00f3 gi\u00e1 $125, v\u00e0 kh\u00f4ng m\u1ed9t sinh vi\u00ean n\u00e0o ch\u1ecdn g\u00f3i n\u00e0y, t\u1ef7 l\u1ec7 l\u00e0 0%<\/strong>. Th\u1ebf nh\u01b0ng h\u00e0nh vi c\u1ee7a c\u1ea3 nh\u00f3m l\u1ea1i \u0111\u1ea3o chi\u1ec1u: 84%<\/strong> chuy\u1ec3n sang g\u00f3i web + print $125, ch\u1ec9 c\u00f2n 16%<\/strong> ch\u1ecdn g\u00f3i web-only $59. Doanh thu \u01b0\u1edbc t\u00ednh l\u00fac n\u00e0y t\u0103ng l\u00ean $11,444, h\u01a1n 30%<\/strong> ch\u1ec9 nh\u1edd m\u1ed9t l\u1ef1a ch\u1ecdn ch\u1eb3ng ai mua. G\u00f3i b\u00e1o in kh\u00f4ng t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp v\u00e0 ch\u00ednh n\u00f3 l\u1ea1i khi\u1ebfn g\u00f3i web + print c\u00f9ng gi\u00e1 tr\u1edf n\u00ean qu\u00e1 h\u1eddi \u0111\u1ec3 b\u1ecf qua.<\/p>\n![\"Hai](\"https:\/\/www.mdpi.com\/ijerph\/ijerph-18-12674\/article_deploy\/html\/images\/ijerph-18-12674-g001.png\")
Th\u00eam g\u00f3i b\u00e1o in $125 \u0111\u00e3 khi\u1ebfn g\u00f3i web + b\u00e1o in c\u00f9ng gi\u00e1 tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. Ngu\u1ed3n \u1ea3nh: MDPI<\/figcaption><\/figure>\nKhi chim m\u1ed3i b\u01b0\u1edbc v\u00e0o ch\u00ednh tr\u01b0\u1eddng<\/strong><\/p>\nHi\u1ec7u \u1ee9ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn v\u00ed ti\u1ec1n m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00e1 phi\u1ebfu, nh\u01b0 nh\u1eefng g\u00ec nh\u00e0 nghi\u00ean c\u1ee9u William Hedgcock t\u1ea1i \u0110\u1ea1i h\u1ecdc Iowa ch\u1ec9 ra qua m\u1ed9t th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c \u1ee9ng vi\u00ean gi\u1ea3 \u0111\u1ecbnh. \u1ee8ng vi\u00ean A m\u1ea1nh v\u1ec1 an ninh qu\u1ed1c gia v\u00e0 l\u00e0 m\u1ed9t g\u01b0\u01a1ng m\u1eb7t m\u1edbi. \u1ee8ng vi\u00ean B c\u0169ng m\u1ea1nh v\u1ec1 an ninh qu\u1ed1c gia nh\u01b0ng l\u1edbn tu\u1ed5i. Khi \u1ee9ng vi\u00ean C, m\u1ed9t ng\u01b0\u1eddi v\u1eeba thi\u1ebfu kinh nghi\u1ec7m an ninh qu\u1ed1c gia v\u1eeba l\u1edbn tu\u1ed5i, \u0111\u01b0\u1ee3c th\u00eam v\u00e0o, C b\u1ecb A \u00e1p \u0111\u1ea3o ho\u00e0n to\u00e0n nh\u01b0ng ch\u1ec9 \u00e1p \u0111\u1ea3o B m\u1ed9t ph\u1ea7n.<\/p>\n
K\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a C l\u00e0m \u01b0u th\u1ebf c\u1ee7a A n\u1ed5i b\u1eadt h\u01a1n, k\u00e9o ph\u1ea7n l\u1edbn c\u1eed tri c\u00f2n l\u01b0\u1ee1ng l\u1ef1 d\u1ed3n phi\u1ebfu v\u1ec1 ph\u00eda \u1ee9ng vi\u00ean n\u00e0y.<\/p>\n
Nh\u1eefng con chim m\u1ed3i xu\u1ea5t hi\u1ec7n quanh b\u1ea1n<\/strong><\/h2>\nB\u1eafp rang b\u01a1 t\u1ea1i r\u1ea1p chi\u1ebfu phim<\/strong><\/p>\n\u1ede t\u00ecnh hu\u1ed1ng \u0111\u1ea7u b\u00e0i, khi b\u1ea3ng gi\u00e1 ch\u1ec9 c\u00f3 size nh\u1ecf $3 v\u00e0 size l\u1edbn $7, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y size l\u1edbn qu\u00e1 \u0111\u1eaft. Ch\u1ec9 c\u1ea7n r\u1ea1p th\u00eam size v\u1eeba gi\u00e1 $6.5, ph\u00e9p so s\u00e1nh trong \u0111\u1ea7u b\u1eaft \u0111\u1ea7u \u0111\u1ed5i h\u01b0\u1edbng: \u201cSize l\u1edbn ch\u1ec9 \u0111\u1eaft h\u01a1n size v\u1eeba c\u00f3 50 cents, t\u1ed9i g\u00ec kh\u00f4ng mua lu\u00f4n cho h\u1eddi?\u201d<\/p>\n
Size v\u1eeba kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ec3 \u0111\u01b0\u1ee3c mua m\u00e0 \u0111\u1ec3 bi\u1ebfn size l\u1edbn th\u00e0nh l\u1ef1a ch\u1ecdn c\u00f3 v\u1ebb \u201ckh\u00f4n ngoan\u201d nh\u1ea5t.<\/p>\n
\u201cB\u1eaby\u201d dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb c\u1ee7a Apple<\/strong><\/p>\nKhi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, Apple th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 c\u00e1c m\u1ee9c dung l\u01b0\u1ee3ng theo c\u00e1ch kh\u00f4ng tuy\u1ebfn t\u00ednh. B\u1ea3n th\u1ea5p nh\u1ea5t qu\u00e1 \u00edt \u0111\u1ec3 s\u1eed d\u1ee5ng tho\u1ea3i m\u00e1i, b\u1ea3n cao nh\u1ea5t c\u00f3 gi\u00e1 r\u1ea5t cao, c\u00f2n phi\u00ean b\u1ea3n \u1edf gi\u1eefa \u0111\u00f3ng vai tr\u00f2 chim m\u1ed3i v\u1ec1 gi\u00e1. C\u00e1ch s\u1eafp x\u1ebfp n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecf th\u00eam m\u1ed9t kho\u1ea3n ti\u1ec1n nh\u1ecf \u0111\u1ec3 n\u00e2ng c\u1ea5p l\u00e0 ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng, v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do m\u1ee9c gi\u00e1 trung b\u00ecnh ng\u01b0\u1eddi d\u00f9ng chi tr\u1ea3 cho m\u1ed7i chi\u1ebfc iPhone t\u1eebng \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u0103ng t\u1eeb kho\u1ea3ng $694 l\u00ean $796<\/strong>.<\/p>\nM\u00e1y xay sinh t\u1ed1 Nutribullet<\/strong><\/p>\nNutribullet c\u00f3 d\u00f2ng c\u01a1 b\u1ea3n 900W, \u0111i k\u00e8m 5 ph\u1ee5 ki\u1ec7n v\u1edbi gi\u00e1 $89 v\u00e0 d\u00f2ng cao c\u1ea5p 1200W, 12 ph\u1ee5 ki\u1ec7n v\u1edbi gi\u00e1 $149. \u1ede gi\u1eefa nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n c\u00f4ng su\u1ea5t 1000W nh\u01b0ng c\u00f3 gi\u00e1 t\u1edbi $139. Ch\u00eanh l\u1ec7ch v\u1ec1 t\u00ednh n\u0103ng kh\u00f4ng \u0111\u00e1ng k\u1ec3, trong khi gi\u00e1 c\u1ee7a phi\u00ean b\u1ea3n trung gian l\u1ea1i qu\u00e1 g\u1ea7n d\u00f2ng cao c\u1ea5p. V\u00ec v\u1eady, vi\u1ec7c b\u1ecf th\u00eam $10 \u0111\u1ec3 l\u1ea5y c\u00f4ng su\u1ea5t l\u1edbn h\u01a1n c\u00f9ng nhi\u1ec1u ph\u1ee5 ki\u1ec7n h\u01a1n tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m nh\u1ea5t trong m\u1eaft ng\u01b0\u1eddi mua.<\/p>\n
Hi\u1ec7u \u1ee9ng chim m\u1ed3i tr\u00ean b\u1ea3ng gi\u00e1 website<\/strong><\/h2>\nV\u1edbi ng\u01b0\u1eddi l\u00e0m website marketing, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u00e1ng ch\u00fa \u00fd v\u00ec chim m\u1ed3i kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i \u1edf c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t c\u00f3 ch\u1ee7 \u0111\u00edch ngay tr\u00ean c\u00e1c trang pricing \u0111\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t g\u00f3i c\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh.<\/p>\n
Gi\u1ea3 s\u1eed m\u1ed9t n\u1ec1n t\u1ea3ng email marketing cung c\u1ea5p ba g\u00f3i:<\/p>\n
\n- G\u00f3i Starter<\/strong> qu\u1ea3n l\u00fd t\u1ed1i \u0111a 10.000 li\u00ean h\u1ec7 v\u1edbi gi\u00e1 49 USD\/th\u00e1ng<\/strong>.<\/li>\n
- G\u00f3i Growth<\/strong>, \u0111\u00f3ng vai tr\u00f2 chim m\u1ed3i, h\u1ed7 tr\u1ee3 25.000 li\u00ean h\u1ec7 v\u00e0 c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u01a1 b\u1ea3n v\u1edbi gi\u00e1 129 USD\/th\u00e1ng<\/strong>.<\/li>\n
- G\u00f3i Pro<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau, c\u0169ng h\u1ed7 tr\u1ee3 25.000 li\u00ean h\u1ec7 nh\u01b0ng b\u1ed5 sung t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e2ng cao, A\/B testing v\u00e0 h\u1ed7 tr\u1ee3 \u01b0u ti\u00ean, trong khi gi\u00e1 ch\u1ec9 99 USD\/th\u00e1ng<\/strong>.<\/li>\n<\/ul>\n
G\u00f3i Growth<\/strong> khi\u1ebfn Pro<\/strong> tr\u00f4ng v\u1eeba r\u1ebb h\u01a1n, v\u1eeba c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n, t\u1eeb \u0111\u00f3 ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd n\u00e2ng c\u1ea5p th\u1eb3ng l\u00ean g\u00f3i cao c\u1ea5p nh\u1ea5t.<\/p>\nChim m\u1ed3i c\u0169ng c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh \u1edf quy m\u00f4 nh\u1ecf h\u01a1n, \u0111\u00f4i khi ch\u1ec9 b\u1eb1ng v\u00e0i cents. Khi hai s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft c\u00f9ng m\u1ed9t m\u1ee9c gi\u00e1, kh\u00e1ch h\u00e0ng d\u1ec5 ph\u00e2n v\u00e2n v\u00e0 tr\u00ec ho\u00e3n quy\u1ebft \u0111\u1ecbnh, ch\u1ec9 46%<\/strong> ng\u01b0\u1eddi d\u00f9ng ti\u1ebfn h\u00e0nh \u0111\u1eb7t h\u00e0ng trong t\u00ecnh hu\u1ed1ng n\u00e0y. Ch\u1ec9 c\u1ea7n marketer l\u00e0m l\u1ec7ch gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i v\u00e0i cents \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ecf neo so s\u00e1nh nh\u1ecf, t\u1ef7 l\u1ec7 \u0111\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean 77%<\/strong>. M\u1ed9t kh\u00e1c bi\u1ec7t r\u1ea5t nh\u1ecf v\u1ec1 gi\u00e1 c\u0169ng \u0111\u1ee7 gi\u00fap b\u1ed9 n\u00e3o tho\u00e1t kh\u1ecfi tr\u1ea1ng th\u00e1i b\u1ebf t\u1eafc.<\/p>\nB\u00ean c\u1ea1nh c\u1ea5u tr\u00fac gi\u00e1, c\u00e1ch tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 khu\u1ebfch \u0111\u1ea1i th\u00eam hi\u1ec7u \u1ee9ng. G\u00f3i m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m, g\u1eafn nh\u00e3n \u201cMost Popular\u201d<\/strong> \u0111\u1ec3 h\u01b0\u1edbng \u00e1nh nh\u00ecn v\u00e0 hi\u1ec3n th\u1ecb gi\u00e1 g\u1ed1c b\u1ecb g\u1ea1ch ngang b\u00ean c\u1ea1nh gi\u00e1 \u01b0u \u0111\u00e3i nh\u1eb1m t\u1ea1o ra m\u1ed9t m\u1ecf neo tr\u1ef1c quan.<\/p>\nL\u00e0m sao \u0111\u1ec3 kh\u00f4ng tr\u1edf th\u00e0nh \u201ccon m\u1ed3i\u201d khi mua s\u1eafm?<\/strong><\/h2>\nBi\u1ebft v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd mi\u1ec5n nhi\u1ec5m v\u1edbi n\u00f3. C\u00e1i b\u1eaby n\u00e0y th\u01b0\u1eddng v\u1eadn h\u00e0nh \u0111\u00fang v\u00e0o l\u00fac ch\u00fang ta c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd nh\u1ea5t. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ch\u1eadm l\u1ea1i v\u00e0 ki\u1ec3m tra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh b\u1eb1ng v\u00e0i c\u00e1ch sau:<\/p>\n
\n- X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u tr\u01b0\u1edbc khi nh\u00ecn gi\u00e1:<\/strong> Thay v\u00ec nh\u00ecn v\u00e0o c\u00e1c m\u1ee9c gi\u00e1 tr\u01b0\u1edbc, h\u00e3y t\u1ef1 h\u1ecfi \u0111\u00e2u l\u00e0 thu\u1ed9c t\u00ednh b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n, dung l\u01b0\u1ee3ng m\u00ecnh s\u1ebd d\u00f9ng hay kh\u1ea9u ph\u1ea7n m\u00ecnh c\u00f3 th\u1ec3 \u0103n h\u1ebft. Khi nhu c\u1ea7u \u0111\u00e3 r\u00f5, h\u00e3y ki\u00ean \u0111\u1ecbnh v\u1edbi l\u1ef1a ch\u1ecdn \u0111\u00f3, \u0111\u1eebng \u0111\u1ec3 b\u1ea3ng gi\u00e1 d\u1eabn b\u1ea1n sang m\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u00e1c ch\u1ec9 v\u00ec n\u00f3 c\u00f3 v\u1ebb h\u1eddi h\u01a1n.<\/li>\n
- C\u1ea3nh gi\u00e1c v\u1edbi b\u1ed9 ba l\u1ef1a ch\u1ecdn:<\/strong> M\u1ed7i khi th\u1ea5y 3 t\u00f9y ch\u1ecdn xu\u1ea5t hi\u1ec7n c\u00f9ng nhau, h\u00e3y ch\u1ee7 \u0111\u1ed9ng t\u00ecm xem l\u1ef1a ch\u1ecdn n\u00e0o c\u00f3 gi\u00e1 g\u1ea7n g\u00f3i \u0111\u1eaft nh\u1ea5t nh\u01b0ng gi\u00e1 tr\u1ecb l\u1ea1i k\u00e9m h\u1eb3n. Con chim m\u1ed3i n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u0111\u1ec3 n\u00e2ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a Target.<\/li>\n
- Ch\u1eadm l\u1ea1i m\u1ed9t nh\u1ecbp:<\/strong> Ng\u01b0\u1eddi mua s\u1eafm d\u1ef1a nhi\u1ec1u v\u00e0o t\u01b0 duy tr\u1ef1c gi\u00e1c (System 1) th\u01b0\u1eddng l\u00e0 nh\u00f3m d\u1ec5 tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n nh\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y. H\u00e3y k\u00edch ho\u1ea1t t\u01b0 duy ph\u00e2n t\u00edch (System 2), t\u00ednh l\u1ea1i xem s\u1ed1 ti\u1ec1n b\u1ecf th\u00eam c\u00f3 th\u1ef1c s\u1ef1 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c hay kh\u00f4ng.<\/li>\n<\/ul>\n
Chi\u1ebfc b\u1eaby tinh vi nh\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i kh\u00f4ng n\u1eb1m tr\u00ean nh\u1eefng m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c d\u00e1n v\u00e0o s\u1ea3n ph\u1ea9m. N\u00f3 n\u1eb1m \u1edf c\u1ea3m gi\u00e1c b\u1ea1n ngh\u0129 m\u00ecnh \u0111ang t\u1ef1 do l\u1ef1a ch\u1ecdn, d\u00f9 c\u00e1c l\u1ef1a ch\u1ecdn tr\u00ean b\u1ea3ng gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t s\u1eb5n t\u1eeb tr\u01b0\u1edbc.<\/p>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n \u0111\u1ee9ng tr\u01b0\u1edbc qu\u1ea7y b\u1eafp rang \u1edf r\u1ea1p chi\u1ebfu phim, n\u01a1i size nh\u1ecf c\u00f3 gi\u00e1 3 \u0111\u00f4 c\u00f2n size l\u1edbn l\u00e0 7 \u0111\u00f4. V\u1edbi hai l\u1ef1a ch\u1ecdn n\u00e0y, b\u1ea1n s\u1ebd l\u1ea5y size nh\u1ecf v\u00ec 7 \u0111\u00f4 cho m\u1ed9t t\u00fai b\u1eafp v\u1eabn l\u00e0 h\u01a1i ph\u00ed. Nh\u01b0ng h\u00f4m nay b\u1ea3ng gi\u00e1 c\u00f3 th\u00eam size v\u1eeba, gi\u00e1 6.5 […]<\/p>\n","protected":false},"author":1,"featured_media":4589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[64],"class_list":["post-4387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-dinh-gia"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4387"}],"version-history":[{"count":7,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4387\/revisions"}],"predecessor-version":[{"id":4725,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4387\/revisions\/4725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4589"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cCon m\u1ed3i\u201d n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 b\u00e1n, b\u1edfi vai tr\u00f2 c\u1ee7a n\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t s\u1ef1 th\u00fac \u0111\u1ea9y (nudge<\/em>), khi\u1ebfn b\u1ea1n t\u1ef1 nguy\u1ec7n ch\u1ecdn ph\u01b0\u01a1ng \u00e1n \u0111\u1eaft h\u01a1n ho\u1eb7c c\u00f3 l\u1ee3i h\u01a1n cho doanh nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang b\u1ecb \u00e9p bu\u1ed9c.<\/p>\n Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c Gi\u00e1o s\u01b0 marketing Joel Huber c\u00f9ng hai c\u1ed9ng s\u1ef1 John W. Payne v\u00e0 Christopher P. Puto ph\u00e1t hi\u1ec7n, sau \u0111\u00f3 c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1982 tr\u00ean t\u1ea1p ch\u00ed Journal of Consumer Research<\/em>. H\u01a1n 40 n\u0103m sau, n\u00f3 v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, t\u1eeb qu\u1ea7y b\u1eafp rang cho \u0111\u1ebfn b\u1ea3ng gi\u00e1 c\u1ee7a c\u00e1c g\u00f3i c\u01b0\u1edbc SaaS.<\/p>\n B\u1ed9 n\u00e3o lu\u00f4n c\u1ea7n m\u1ed9t \u0111i\u1ec3m m\u1ed1c<\/strong><\/p>\n B\u1ed9 n\u00e3o con ng\u01b0\u1eddi hi\u1ebfm khi \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t m\u00f3n h\u00e0ng trong tr\u1ea1ng th\u00e1i c\u00f4 l\u1eadp, b\u1edfi ch\u00fang ta lu\u00f4n c\u1ea7n c\u00e1c \u0111i\u1ec3m m\u1ed1c xung quanh \u0111\u1ec3 bi\u1ebft nh\u1eefng m\u1ee9c gi\u00e1 l\u00e0 \u201ch\u1eddi\u201d hay \u201ch\u1edb\u201d. Khi ch\u1ec9 c\u00f3 size nh\u1ecf 3 \u0111\u00f4 v\u00e0 size l\u1edbn 7 \u0111\u00f4, ph\u00e9p so s\u00e1nh di\u1ec5n ra tr\u1ef1c ti\u1ebfp n\u00ean size l\u1edbn tr\u00f4ng qu\u00e1 \u0111\u1eaft. \u0110\u1ebfn l\u00fac size v\u1eeba 6.5 \u0111\u00f4 xu\u1ea5t hi\u1ec7n, \u0111i\u1ec3m m\u1ed1c c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ed5i, b\u1ea1n kh\u00f4ng c\u00f2n so size l\u1edbn v\u1edbi size nh\u1ecf n\u1eefa m\u00e0 b\u1eaft \u0111\u1ea7u nh\u00ecn v\u00e0o kho\u1ea3ng c\u00e1ch r\u1ea5t nh\u1ecf gi\u1eefa size v\u1eeba v\u00e0 size l\u1edbn.<\/p>\n \u0110\u00f3 l\u00e0 l\u00fac size l\u1edbn t\u1eeb m\u1ed9t l\u1ef1a ch\u1ecdn h\u01a1i ph\u00ed tr\u1edf th\u00e0nh m\u00f3n h\u1eddi.<\/p>\n \u201c\u01afu th\u1ebf b\u1ea5t \u0111\u1ed1i x\u1ee9ng\u201d v\u1eadn h\u00e0nh th\u1ebf n\u00e0o?<\/strong><\/p>\n \u0110\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng chim m\u1ed3i, l\u1ef1a ch\u1ecdn th\u1ee9 ba \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho n\u00f3 b\u1ecb l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau \u00e1p \u0111\u1ea3o ho\u00e0n to\u00e0n nh\u01b0ng ch\u1ec9 b\u1ecb l\u1ef1a ch\u1ecdn c\u00f2n l\u1ea1i \u00e1p \u0111\u1ea3o m\u1ed9t ph\u1ea7n. Trong c\u1ea5u tr\u00fac n\u00e0y lu\u00f4n c\u00f3 ba vai tr\u00f2:<\/p>\n Target (M\u1ee5c ti\u00eau):<\/strong> S\u1ea3n ph\u1ea9m doanh nghi\u1ec7p th\u1ef1c s\u1ef1 mu\u1ed1n b\u1ea1n mua, th\u01b0\u1eddng l\u00e0 phi\u00ean b\u1ea3n \u0111\u1eaft v\u00e0 c\u00f3 l\u1ee3i nh\u1ea5t cho h\u1ecd.<\/p>\n Competitor (\u0110\u1ed1i th\u1ee7):<\/strong> S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 r\u1ebb h\u01a1n, \u00edt t\u00ednh n\u0103ng h\u01a1n v\u00e0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Target.<\/p>\n Decoy (Chim m\u1ed3i):<\/strong> S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 g\u1ea7n b\u1eb1ng Target nh\u01b0ng gi\u00e1 tr\u1ecb l\u1ea1i k\u00e9m h\u1eb3n. Ch\u00ednh s\u1ef1 l\u00e9p v\u1ebf n\u00e0y khi\u1ebfn Target tr\u00f4ng gi\u1ed1ng m\u1ed9t l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m h\u01a1n.<\/p>\n Trong v\u00ed d\u1ee5 b\u1eafp rang, size v\u1eeba l\u00e0 Decoy, size l\u1edbn l\u00e0 Target v\u00e0 size nh\u1ecf l\u00e0 Competitor. Size v\u1eeba c\u00f3 gi\u00e1 g\u1ea7n b\u1eb1ng size l\u1edbn nh\u01b0ng kh\u1ea9u ph\u1ea7n l\u1ea1i ch\u1eb3ng h\u01a1n size nh\u1ecf l\u00e0 bao, v\u00ec v\u1eady ph\u1ea7n ch\u00eanh l\u1ec7ch 50 cents khi\u1ebfn size l\u1edbn tr\u1edf n\u00ean h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng.<\/p>\n Con m\u1ed3i gi\u00fap ch\u00fang ta tho\u00e1t kh\u1ecfi b\u1ebf t\u1eafc<\/strong><\/p>\n Khi ph\u1ea3i c\u00e2n nh\u1eafc gi\u1eefa \u201cch\u1ea5t l\u01b0\u1ee3ng cao – gi\u00e1 \u0111\u1eaft\u201d v\u00e0 \u201cch\u1ea5t l\u01b0\u1ee3ng v\u1eeba – gi\u00e1 r\u1ebb\u201d, b\u1ed9 n\u00e3o d\u1ec5 m\u1ec7t m\u1ecfi v\u00ec ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa c\u00e1c thu\u1ed9c t\u00ednh. Ch\u00fang ta ph\u00e2n v\u00e2n l\u00e2u h\u01a1n, th\u1eadm ch\u00ed tr\u00ec ho\u00e3n quy\u1ebft \u0111\u1ecbnh v\u00ec kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o th\u1eadt s\u1ef1 th\u1eafng th\u1ebf. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng \u00e1n r\u00f5 r\u00e0ng b\u1ecb \u00e1p \u0111\u1ea3o s\u1ebd l\u00e0m ph\u00e9p so s\u00e1nh tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n. B\u1ea1n ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n h\u1eb3n, d\u00f9 quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1ed1t nh\u1ea5t cho v\u00ed ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n G\u00f3i \u0111\u0103ng k\u00fd c\u1ee7a The Economist<\/strong><\/p>\n Th\u1eed nghi\u1ec7m n\u1ed5i ti\u1ebfng nh\u1ea5t v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i \u0111\u01b0\u1ee3c nh\u00e0 kinh t\u1ebf h\u1ecdc h\u00e0nh vi Dan Ariely th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean b\u1ea3ng gi\u00e1 th\u1eadt c\u1ee7a t\u1ea1p ch\u00ed The Economist<\/em>. Ban \u0111\u1ea7u, ng\u01b0\u1eddi tham gia ch\u1ec9 nh\u00ecn th\u1ea5y hai l\u1ef1a ch\u1ecdn: g\u00f3i \u0111\u1ecdc b\u00e1o m\u1ea1ng gi\u00e1 $59 v\u00e0 g\u00f3i \u0111\u1ecdc c\u1ea3 b\u00e1o m\u1ea1ng l\u1eabn b\u00e1o in gi\u00e1 $125. Khi \u0111\u00f3, 68% sinh vi\u00ean<\/strong> ch\u1ecdn g\u00f3i r\u1ebb v\u00e0 ch\u1ec9 32%<\/strong> ch\u1ecdn g\u00f3i cao c\u1ea5p, n\u1ebfu t\u00ednh tr\u00ean 100 ng\u01b0\u1eddi th\u00ec doanh thu \u01b0\u1edbc t\u00ednh l\u00e0 $8,012<\/strong>.<\/p>\n Sau \u0111\u00f3, Ariely th\u00eam v\u00e0o l\u1ef1a ch\u1ecdn th\u1ee9 ba l\u00e0 g\u00f3i ch\u1ec9 \u0111\u1ecdc b\u00e1o in, c\u0169ng c\u00f3 gi\u00e1 $125, v\u00e0 kh\u00f4ng m\u1ed9t sinh vi\u00ean n\u00e0o ch\u1ecdn g\u00f3i n\u00e0y, t\u1ef7 l\u1ec7 l\u00e0 0%<\/strong>. Th\u1ebf nh\u01b0ng h\u00e0nh vi c\u1ee7a c\u1ea3 nh\u00f3m l\u1ea1i \u0111\u1ea3o chi\u1ec1u: 84%<\/strong> chuy\u1ec3n sang g\u00f3i web + print $125, ch\u1ec9 c\u00f2n 16%<\/strong> ch\u1ecdn g\u00f3i web-only $59. Doanh thu \u01b0\u1edbc t\u00ednh l\u00fac n\u00e0y t\u0103ng l\u00ean $11,444, h\u01a1n 30%<\/strong> ch\u1ec9 nh\u1edd m\u1ed9t l\u1ef1a ch\u1ecdn ch\u1eb3ng ai mua. G\u00f3i b\u00e1o in kh\u00f4ng t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp v\u00e0 ch\u00ednh n\u00f3 l\u1ea1i khi\u1ebfn g\u00f3i web + print c\u00f9ng gi\u00e1 tr\u1edf n\u00ean qu\u00e1 h\u1eddi \u0111\u1ec3 b\u1ecf qua.<\/p>\n Khi chim m\u1ed3i b\u01b0\u1edbc v\u00e0o ch\u00ednh tr\u01b0\u1eddng<\/strong><\/p>\n Hi\u1ec7u \u1ee9ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn v\u00ed ti\u1ec1n m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00e1 phi\u1ebfu, nh\u01b0 nh\u1eefng g\u00ec nh\u00e0 nghi\u00ean c\u1ee9u William Hedgcock t\u1ea1i \u0110\u1ea1i h\u1ecdc Iowa ch\u1ec9 ra qua m\u1ed9t th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c \u1ee9ng vi\u00ean gi\u1ea3 \u0111\u1ecbnh. \u1ee8ng vi\u00ean A m\u1ea1nh v\u1ec1 an ninh qu\u1ed1c gia v\u00e0 l\u00e0 m\u1ed9t g\u01b0\u01a1ng m\u1eb7t m\u1edbi. \u1ee8ng vi\u00ean B c\u0169ng m\u1ea1nh v\u1ec1 an ninh qu\u1ed1c gia nh\u01b0ng l\u1edbn tu\u1ed5i. Khi \u1ee9ng vi\u00ean C, m\u1ed9t ng\u01b0\u1eddi v\u1eeba thi\u1ebfu kinh nghi\u1ec7m an ninh qu\u1ed1c gia v\u1eeba l\u1edbn tu\u1ed5i, \u0111\u01b0\u1ee3c th\u00eam v\u00e0o, C b\u1ecb A \u00e1p \u0111\u1ea3o ho\u00e0n to\u00e0n nh\u01b0ng ch\u1ec9 \u00e1p \u0111\u1ea3o B m\u1ed9t ph\u1ea7n.<\/p>\n K\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a C l\u00e0m \u01b0u th\u1ebf c\u1ee7a A n\u1ed5i b\u1eadt h\u01a1n, k\u00e9o ph\u1ea7n l\u1edbn c\u1eed tri c\u00f2n l\u01b0\u1ee1ng l\u1ef1 d\u1ed3n phi\u1ebfu v\u1ec1 ph\u00eda \u1ee9ng vi\u00ean n\u00e0y.<\/p>\n B\u1eafp rang b\u01a1 t\u1ea1i r\u1ea1p chi\u1ebfu phim<\/strong><\/p>\n \u1ede t\u00ecnh hu\u1ed1ng \u0111\u1ea7u b\u00e0i, khi b\u1ea3ng gi\u00e1 ch\u1ec9 c\u00f3 size nh\u1ecf $3 v\u00e0 size l\u1edbn $7, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y size l\u1edbn qu\u00e1 \u0111\u1eaft. Ch\u1ec9 c\u1ea7n r\u1ea1p th\u00eam size v\u1eeba gi\u00e1 $6.5, ph\u00e9p so s\u00e1nh trong \u0111\u1ea7u b\u1eaft \u0111\u1ea7u \u0111\u1ed5i h\u01b0\u1edbng: \u201cSize l\u1edbn ch\u1ec9 \u0111\u1eaft h\u01a1n size v\u1eeba c\u00f3 50 cents, t\u1ed9i g\u00ec kh\u00f4ng mua lu\u00f4n cho h\u1eddi?\u201d<\/p>\n Size v\u1eeba kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ec3 \u0111\u01b0\u1ee3c mua m\u00e0 \u0111\u1ec3 bi\u1ebfn size l\u1edbn th\u00e0nh l\u1ef1a ch\u1ecdn c\u00f3 v\u1ebb \u201ckh\u00f4n ngoan\u201d nh\u1ea5t.<\/p>\n \u201cB\u1eaby\u201d dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb c\u1ee7a Apple<\/strong><\/p>\n Khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, Apple th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 c\u00e1c m\u1ee9c dung l\u01b0\u1ee3ng theo c\u00e1ch kh\u00f4ng tuy\u1ebfn t\u00ednh. B\u1ea3n th\u1ea5p nh\u1ea5t qu\u00e1 \u00edt \u0111\u1ec3 s\u1eed d\u1ee5ng tho\u1ea3i m\u00e1i, b\u1ea3n cao nh\u1ea5t c\u00f3 gi\u00e1 r\u1ea5t cao, c\u00f2n phi\u00ean b\u1ea3n \u1edf gi\u1eefa \u0111\u00f3ng vai tr\u00f2 chim m\u1ed3i v\u1ec1 gi\u00e1. C\u00e1ch s\u1eafp x\u1ebfp n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecf th\u00eam m\u1ed9t kho\u1ea3n ti\u1ec1n nh\u1ecf \u0111\u1ec3 n\u00e2ng c\u1ea5p l\u00e0 ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng, v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do m\u1ee9c gi\u00e1 trung b\u00ecnh ng\u01b0\u1eddi d\u00f9ng chi tr\u1ea3 cho m\u1ed7i chi\u1ebfc iPhone t\u1eebng \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u0103ng t\u1eeb kho\u1ea3ng $694 l\u00ean $796<\/strong>.<\/p>\n M\u00e1y xay sinh t\u1ed1 Nutribullet<\/strong><\/p>\n Nutribullet c\u00f3 d\u00f2ng c\u01a1 b\u1ea3n 900W, \u0111i k\u00e8m 5 ph\u1ee5 ki\u1ec7n v\u1edbi gi\u00e1 $89 v\u00e0 d\u00f2ng cao c\u1ea5p 1200W, 12 ph\u1ee5 ki\u1ec7n v\u1edbi gi\u00e1 $149. \u1ede gi\u1eefa nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n c\u00f4ng su\u1ea5t 1000W nh\u01b0ng c\u00f3 gi\u00e1 t\u1edbi $139. Ch\u00eanh l\u1ec7ch v\u1ec1 t\u00ednh n\u0103ng kh\u00f4ng \u0111\u00e1ng k\u1ec3, trong khi gi\u00e1 c\u1ee7a phi\u00ean b\u1ea3n trung gian l\u1ea1i qu\u00e1 g\u1ea7n d\u00f2ng cao c\u1ea5p. V\u00ec v\u1eady, vi\u1ec7c b\u1ecf th\u00eam $10 \u0111\u1ec3 l\u1ea5y c\u00f4ng su\u1ea5t l\u1edbn h\u01a1n c\u00f9ng nhi\u1ec1u ph\u1ee5 ki\u1ec7n h\u01a1n tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m nh\u1ea5t trong m\u1eaft ng\u01b0\u1eddi mua.<\/p>\n V\u1edbi ng\u01b0\u1eddi l\u00e0m website marketing, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u00e1ng ch\u00fa \u00fd v\u00ec chim m\u1ed3i kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i \u1edf c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t c\u00f3 ch\u1ee7 \u0111\u00edch ngay tr\u00ean c\u00e1c trang pricing \u0111\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t g\u00f3i c\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh.<\/p>\n Gi\u1ea3 s\u1eed m\u1ed9t n\u1ec1n t\u1ea3ng email marketing cung c\u1ea5p ba g\u00f3i:<\/p>\n G\u00f3i Growth<\/strong> khi\u1ebfn Pro<\/strong> tr\u00f4ng v\u1eeba r\u1ebb h\u01a1n, v\u1eeba c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n, t\u1eeb \u0111\u00f3 ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd n\u00e2ng c\u1ea5p th\u1eb3ng l\u00ean g\u00f3i cao c\u1ea5p nh\u1ea5t.<\/p>\n Chim m\u1ed3i c\u0169ng c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh \u1edf quy m\u00f4 nh\u1ecf h\u01a1n, \u0111\u00f4i khi ch\u1ec9 b\u1eb1ng v\u00e0i cents. Khi hai s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft c\u00f9ng m\u1ed9t m\u1ee9c gi\u00e1, kh\u00e1ch h\u00e0ng d\u1ec5 ph\u00e2n v\u00e2n v\u00e0 tr\u00ec ho\u00e3n quy\u1ebft \u0111\u1ecbnh, ch\u1ec9 46%<\/strong> ng\u01b0\u1eddi d\u00f9ng ti\u1ebfn h\u00e0nh \u0111\u1eb7t h\u00e0ng trong t\u00ecnh hu\u1ed1ng n\u00e0y. Ch\u1ec9 c\u1ea7n marketer l\u00e0m l\u1ec7ch gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i v\u00e0i cents \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ecf neo so s\u00e1nh nh\u1ecf, t\u1ef7 l\u1ec7 \u0111\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean 77%<\/strong>. M\u1ed9t kh\u00e1c bi\u1ec7t r\u1ea5t nh\u1ecf v\u1ec1 gi\u00e1 c\u0169ng \u0111\u1ee7 gi\u00fap b\u1ed9 n\u00e3o tho\u00e1t kh\u1ecfi tr\u1ea1ng th\u00e1i b\u1ebf t\u1eafc.<\/p>\n B\u00ean c\u1ea1nh c\u1ea5u tr\u00fac gi\u00e1, c\u00e1ch tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 khu\u1ebfch \u0111\u1ea1i th\u00eam hi\u1ec7u \u1ee9ng. G\u00f3i m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m, g\u1eafn nh\u00e3n \u201cMost Popular\u201d<\/strong> \u0111\u1ec3 h\u01b0\u1edbng \u00e1nh nh\u00ecn v\u00e0 hi\u1ec3n th\u1ecb gi\u00e1 g\u1ed1c b\u1ecb g\u1ea1ch ngang b\u00ean c\u1ea1nh gi\u00e1 \u01b0u \u0111\u00e3i nh\u1eb1m t\u1ea1o ra m\u1ed9t m\u1ecf neo tr\u1ef1c quan.<\/p>\n Bi\u1ebft v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd mi\u1ec5n nhi\u1ec5m v\u1edbi n\u00f3. C\u00e1i b\u1eaby n\u00e0y th\u01b0\u1eddng v\u1eadn h\u00e0nh \u0111\u00fang v\u00e0o l\u00fac ch\u00fang ta c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd nh\u1ea5t. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ch\u1eadm l\u1ea1i v\u00e0 ki\u1ec3m tra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh b\u1eb1ng v\u00e0i c\u00e1ch sau:<\/p>\n Chi\u1ebfc b\u1eaby tinh vi nh\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i kh\u00f4ng n\u1eb1m tr\u00ean nh\u1eefng m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c d\u00e1n v\u00e0o s\u1ea3n ph\u1ea9m. N\u00f3 n\u1eb1m \u1edf c\u1ea3m gi\u00e1c b\u1ea1n ngh\u0129 m\u00ecnh \u0111ang t\u1ef1 do l\u1ef1a ch\u1ecdn, d\u00f9 c\u00e1c l\u1ef1a ch\u1ecdn tr\u00ean b\u1ea3ng gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t s\u1eb5n t\u1eeb tr\u01b0\u1edbc.<\/p>\n","protected":false},"excerpt":{"rendered":" B\u1ea1n \u0111\u1ee9ng tr\u01b0\u1edbc qu\u1ea7y b\u1eafp rang \u1edf r\u1ea1p chi\u1ebfu phim, n\u01a1i size nh\u1ecf c\u00f3 gi\u00e1 3 \u0111\u00f4 c\u00f2n size l\u1edbn l\u00e0 7 \u0111\u00f4. V\u1edbi hai l\u1ef1a ch\u1ecdn n\u00e0y, b\u1ea1n s\u1ebd l\u1ea5y size nh\u1ecf v\u00ec 7 \u0111\u00f4 cho m\u1ed9t t\u00fai b\u1eafp v\u1eabn l\u00e0 h\u01a1i ph\u00ed. Nh\u01b0ng h\u00f4m nay b\u1ea3ng gi\u00e1 c\u00f3 th\u00eam size v\u1eeba, gi\u00e1 6.5 […]<\/p>\n","protected":false},"author":1,"featured_media":4589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[64],"class_list":["post-4387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-dinh-gia"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4387"}],"version-history":[{"count":7,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4387\/revisions"}],"predecessor-version":[{"id":4725,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4387\/revisions\/4725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4589"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}V\u00ec sao \u201ccon m\u1ed3i\u201d c\u00f3 th\u1ec3 thay \u0111\u1ed5i l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta?<\/strong><\/h2>\n
Nh\u1eefng th\u00ed nghi\u1ec7m v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong><\/h2>\n
Nh\u1eefng con chim m\u1ed3i xu\u1ea5t hi\u1ec7n quanh b\u1ea1n<\/strong><\/h2>\n
Hi\u1ec7u \u1ee9ng chim m\u1ed3i tr\u00ean b\u1ea3ng gi\u00e1 website<\/strong><\/h2>\n
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L\u00e0m sao \u0111\u1ec3 kh\u00f4ng tr\u1edf th\u00e0nh \u201ccon m\u1ed3i\u201d khi mua s\u1eafm?<\/strong><\/h2>\n
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