{"id":4224,"date":"2026-08-11T08:29:27","date_gmt":"2026-08-11T08:29:27","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4224"},"modified":"2026-08-24T18:07:38","modified_gmt":"2026-08-24T18:07:38","slug":"attentional-bias","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/attentional-bias\/","title":{"rendered":"Thi\u00ean ki\u1ebfn ch\u00fa \u00fd: V\u00ec sao c\u1ea3m x\u00fac lu\u00f4n th\u1eafng l\u00fd tr\u00ed?"},"content":{"rendered":"

Ch\u1ec9 \u0111\u1ed5i h\u01b0\u1edbng m\u1eaft c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trong \u1ea3nh, m\u1ed9t ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1ea1i H\u00e0 Lan \u0111\u00e3 t\u0103ng th\u00eam 9% s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u b\u00e1o gi\u00e1 th\u00e0nh c\u00f4ng.<\/p><\/blockquote>\n

Ng\u00e2n h\u00e0ng kh\u00f4ng thay gi\u00e1, kh\u00f4ng \u0111\u1ed5i s\u1ea3n ph\u1ea9m, c\u0169ng ch\u1eb3ng thi\u1ebft k\u1ebf l\u1ea1i to\u00e0n b\u1ed9 website, m\u00e0 ch\u1ec9 \u0111\u1ed5i h\u01b0\u1edbng m\u1eaft c\u1ee7a nh\u00e2n v\u1eadt t\u1eeb nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi xem sang form \u0111\u0103ng k\u00fd. M\u1ed9t thay \u0111\u1ed5i r\u1ea5t nh\u1ecf, nh\u01b0ng s\u1ed1 y\u00eau c\u1ea7u b\u00e1o gi\u00e1 th\u00e0nh c\u00f4ng t\u0103ng th\u00eam 9%<\/strong>.<\/p>\n

V\u00ec sao m\u1ed9t thay \u0111\u1ed5i t\u01b0\u1edfng nh\u01b0 ch\u1eb3ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ee9c t\u0103ng n\u00e0y?<\/p>\n

M\u1ee9c t\u0103ng n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng quy\u1ebft \u0111\u1ecbnh b\u1eb1ng l\u00fd tr\u00ed nhi\u1ec1u nh\u01b0 m\u00ecnh v\u1eabn t\u01b0\u1edfng: c\u1ea3m x\u00fac th\u01b0\u1eddng ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc, c\u00f2n l\u00fd tr\u00ed s\u1ebd l\u00ean ti\u1ebfng sau, n\u1ebfu v\u1eabn c\u00f2n k\u1ecbp.<\/p>\n

Trong t\u00e2m l\u00fd h\u1ecdc, c\u00e1ch s\u1ef1 ch\u00fa \u00fd b\u1ecb c\u1ea3m x\u00fac k\u00e9o \u0111i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Thi\u00ean ki\u1ebfn ch\u00fa \u00fd (attentional bias)<\/strong>, m\u1ed9t c\u01a1 ch\u1ebf \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111i\u1ec1u ch\u00fang ta nh\u00ecn th\u1ea5y, c\u00e1ch m\u1ed9t ng\u01b0\u1eddi \u0111\u1ecdc content, \u0111\u00e1nh gi\u00e1 c\u00e1c th\u00f4ng tin v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

\n

\"Widget

Widget c\u1ee7a MoneYou \u0111\u1eb7t khu\u00f4n m\u1eb7t ng\u01b0\u1eddi m\u1eabu b\u00ean tr\u00e1i v\u00e0 c\u00f4ng c\u1ee5 t\u00ednh b\u00ean ph\u1ea3i; \u00e1nh m\u1eaft ng\u01b0\u1eddi m\u1eabu h\u01b0\u1edbng v\u1ec1 ph\u00eda c\u00e1c tr\u01b0\u1eddng nh\u1eadp li\u1ec7u. Ngu\u1ed3n \u1ea3nh: ConversionBoosting.com<\/figcaption><\/figure><\/figure>\n

Thi\u00ean ki\u1ebfn ch\u00fa \u00fd l\u00e0 g\u00ec?<\/h2>\n

Thi\u00ean ki\u1ebfn ch\u00fa \u00fd l\u00e0 xu h\u01b0\u1edbng t\u1ef1 nhi\u00ean c\u1ee7a n\u00e3o b\u1ed9 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng th\u00f4ng tin ch\u1ea1m m\u1ea1nh \u0111\u1ebfn c\u1ea3m x\u00fac, \u0111\u1ed3ng th\u1eddi b\u1ecf qua nh\u1eefng th\u00f4ng tin kh\u00e1c d\u00f9 ch\u00fang c\u00f3 th\u1ec3 quan tr\u1ecdng kh\u00f4ng k\u00e9m.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, th\u1ee9 g\u00ec t\u00e1c \u0111\u1ed9ng c\u00e0ng m\u1ea1nh \u0111\u1ebfn c\u1ea3m x\u00fac th\u00ec ch\u00fang ta c\u00e0ng d\u1ec5 b\u1ecb h\u00fat v\u00e0o \u0111\u00f3, b\u1edfi n\u00e3o b\u1ed9 kh\u00f4ng chia \u0111\u1ec1u s\u1ef1 ch\u00fa \u00fd cho t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft, m\u00e0 s\u1ebd \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o ra c\u1ea3m x\u00fac m\u1ea1nh tr\u01b0\u1edbc. Sau \u0111\u00f3, n\u00e3o m\u1edbi quay l\u1ea1i nh\u1eefng n\u1ed9i dung c\u00f2n l\u1ea1i, n\u1ebfu v\u1eabn c\u00f2n \u0111\u1ee7 \u201cch\u1ed7\u201d \u0111\u1ec3 ch\u00fa \u00fd. V\u1eady n\u00ean m\u1ed9t chi ti\u1ebft n\u1ed5i b\u1eadt tr\u00ean website c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua ph\u1ea7n th\u00f4ng tin v\u1ed1n quan tr\u1ecdng h\u01a1n.<\/p>\n

V\u00ec sao c\u1ea3m x\u00fac lu\u00f4n th\u1eafng trong cu\u1ed9c chi\u1ebfn gi\u00e0nh s\u1ef1 ch\u00fa \u00fd?<\/h2>\n

C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf qu\u00e1 tr\u00ecnh ti\u1ebfn h\u00f3a c\u1ee7a con ng\u01b0\u1eddi: qua h\u00e0ng tri\u1ec7u n\u0103m, b\u1ed9 n\u00e3o \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 ph\u1ea3n \u1ee9ng th\u1eadt nhanh v\u1edbi nh\u1eefng k\u00edch th\u00edch li\u00ean quan \u0111\u1ebfn sinh t\u1ed3n, b\u1edfi n\u00f3 kh\u00f4ng c\u00f3 th\u1eddi gian ph\u00e2n t\u00edch t\u1eebng th\u00f4ng tin r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Trong t\u00e2m l\u00fd h\u1ecdc, ba nh\u00f3m c\u1ea3m x\u00fac c\u00f3 kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t Thi\u00ean ki\u1ebfn ch\u00fa \u00fd m\u1ea1nh nh\u1ea5t bao g\u1ed3m:<\/p>\n

    \n
  • N\u1ed7i \u0111au (pain)<\/strong><\/li>\n
  • N\u1ed7i s\u1ee3 h\u00e3i (fear)<\/strong><\/li>\n
  • T\u00ecnh d\u1ee5c (sex)<\/strong><\/li>\n<\/ul>\n

    Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 nhi\u1ec1u qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u00e1c c\u1ea3nh b\u00e1o nguy hi\u1ec3m, th\u1eddi h\u1ea1n g\u1ea5p g\u00e1p ho\u1eb7c h\u00ecnh \u1ea3nh g\u1ee3i c\u1ea3m \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. C\u1ea3 ba nh\u00f3m c\u1ea3m x\u00fac tr\u00ean \u0111\u1ec1u \u0111\u00e1nh th\u1eb3ng v\u00e0o b\u1ea3n n\u0103ng sinh t\u1ed3n c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

    V\u00e0 khi b\u1ea3n n\u0103ng \u0111\u00e3 b\u1ecb k\u00edch ho\u1ea1t, l\u00fd tr\u00ed th\u01b0\u1eddng ph\u1ea3i \u0111\u1ee9ng ph\u00eda sau.<\/p>\n

    Khoa h\u1ecdc ch\u1ee9ng minh Thi\u00ean ki\u1ebfn ch\u00fa \u00fd nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

    Thi\u00ean ki\u1ebfn ch\u00fa \u00fd nghe c\u00f3 v\u1ebb kh\u00e1 h\u1ee3p l\u00fd, nh\u01b0ng l\u00e0m sao bi\u1ebft s\u1ef1 ch\u00fa \u00fd th\u1eadt s\u1ef1 \u0111\u00e3 ch\u1ea1y v\u1ec1 ph\u00eda c\u1ea3m x\u00fac tr\u01b0\u1edbc khi ch\u00fang ta k\u1ecbp l\u1ef1a ch\u1ecdn? C\u01a1 ch\u1ebf n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng b\u1eb1ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p trong t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c, trong \u0111\u00f3 c\u00f3 hai th\u00ed nghi\u1ec7m th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn l\u00e0 Dot Probe<\/strong> v\u00e0 Stroop<\/strong>.<\/p>\n

    Th\u00ed nghi\u1ec7m Dot Probe (\u0111\u1ea7u d\u00f2 \u0111i\u1ec3m)<\/h3>\n

    Trong th\u00ed nghi\u1ec7m Dot Probe, \u0111\u1ea7u ti\u00ean, ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nh\u00ecn v\u00e0o m\u1ed9t \u0111i\u1ec3m n\u1eb1m ch\u00ednh gi\u1eefa m\u00e0n h\u00ecnh. Sau \u0111\u00f3, hai b\u1ee9c \u1ea3nh c\u00f3 tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac kh\u00e1c nhau xu\u1ea5t hi\u1ec7n r\u1ea5t nhanh \u1edf hai b\u00ean: m\u1ed9t b\u1ee9c \u1ea3nh trung t\u00ednh v\u00e0 m\u1ed9t b\u1ee9c c\u00f2n l\u1ea1i mang c\u1ea3m x\u00fac m\u1ea1nh. Ngay khi hai b\u1ee9c \u1ea3nh bi\u1ebfn m\u1ea5t, m\u1ed9t d\u1ea5u ch\u1ea5m nh\u1ecf s\u1ebd xu\u1ea5t hi\u1ec7n t\u1ea1i v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t trong hai b\u1ee9c \u1ea3nh. Nhi\u1ec7m v\u1ee5 c\u1ee7a ng\u01b0\u1eddi tham gia l\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi d\u1ea5u ch\u1ea5m c\u00e0ng nhanh c\u00e0ng t\u1ed1t.<\/p>\n

    \n

    \"S\u01a1

    M\u1ed9t bi\u1ebfn th\u1ec3 Dot Probe d\u00f9ng c\u1eb7p khu\u00f4n m\u1eb7t s\u1ee3 h\u00e3i\u2013trung t\u00ednh tr\u01b0\u1edbc khi d\u1ea5u ch\u1ea5m xu\u1ea5t hi\u1ec7n \u0111\u1ec3 \u0111o ph\u1ea3n \u1ee9ng \u0111\u1ecbnh h\u01b0\u1edbng ch\u00fa \u00fd. Ngu\u1ed3n \u1ea3nh: Frontiers in Neuroscience<\/figcaption><\/figure><\/figure>\n

    K\u1ebft qu\u1ea3 cho th\u1ea5y th\u1eddi gian ph\u1ea3n x\u1ea1 nhanh nh\u1ea5t khi d\u1ea5u ch\u1ea5m xu\u1ea5t hi\u1ec7n \u0111\u00fang t\u1ea1i v\u1ecb tr\u00ed c\u1ee7a b\u1ee9c \u1ea3nh mang c\u1ea3m x\u00fac m\u1ea1nh h\u01a1n: s\u1ef1 ch\u00fa \u00fd c\u1ee7a n\u00e3o b\u1ed9 \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng ch\u1ea1y v\u1ec1 ph\u00eda h\u00ecnh \u1ea3nh c\u1ea3m x\u00fac t\u1eeb tr\u01b0\u1edbc c\u1ea3 khi d\u1ea5u ch\u1ea5m k\u1ecbp xu\u1ea5t hi\u1ec7n. Ng\u01b0\u1eddi tham gia kh\u00f4ng h\u1ec1 ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh \u0111\u00f3, ch\u00ednh n\u00e3o b\u1ed9 \u0111\u00e3 t\u1ef1 l\u00e0m \u0111i\u1ec1u n\u00e0y.<\/p>\n

    Nghi\u00ean c\u1ee9u Stroop v\u1edbi t\u1eeb ng\u1eef c\u1ea3m x\u00fac<\/h3>\n

    M\u1ed9t b\u1eb1ng ch\u1ee9ng kh\u00e1c \u0111\u1ebfn t\u1eeb hi\u1ec7u \u1ee9ng Stroop. Trong th\u00ed nghi\u1ec7m n\u00e0y, nh\u1eefng b\u1ec7nh nh\u00e2n lo \u00e2u \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u g\u1ecdi t\u00ean m\u00e0u s\u1eafc c\u1ee7a c\u00e1c ch\u1eef xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ecdc \u00fd ngh\u0129a c\u1ee7a t\u1eeb \u0111\u00f3. C\u00e1c t\u1eeb \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m, g\u1ed3m t\u1eeb trung t\u00ednh v\u00e0 t\u1eeb mang t\u00ednh \u0111e d\u1ecda. Ch\u1eb3ng h\u1ea1n v\u1edbi m\u1ed9t ng\u01b0\u1eddi s\u1ee3 nh\u1ec7n, nh\u1eefng t\u1eeb nh\u01b0 \u201cnh\u1ec7n\u201d ho\u1eb7c \u201cm\u1ea1ng nh\u1ec7n\u201d s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 t\u1eeb mang t\u00ednh \u0111e d\u1ecda.<\/p>\n

    K\u1ebft qu\u1ea3 cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi b\u1ecb lo \u00e2u m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n h\u1eb3n \u0111\u1ec3 g\u1ecdi t\u00ean m\u00e0u s\u1eafc c\u1ee7a c\u00e1c t\u1eeb \u0111e d\u1ecda so v\u1edbi c\u00e1c t\u1eeb trung t\u00ednh. H\u1ecd c\u0169ng ph\u1ea3n \u1ee9ng ch\u1eadm h\u01a1n nhi\u1ec1u so v\u1edbi nh\u00f3m ng\u01b0\u1eddi kh\u00f4ng b\u1ecb lo \u00e2u. L\u00fd do l\u00e0 n\u00e3o b\u1ed9 c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecb cu\u1ed1n v\u00e0o \u00fd ngh\u0129a \u0111\u00e1ng s\u1ee3 c\u1ee7a t\u1eeb ng\u1eef, khi\u1ebfn s\u1ef1 ch\u00fa \u00fd ch\u1ea1y sang n\u1ed7i s\u1ee3 tr\u01b0\u1edbc thay v\u00ec t\u1eadp trung v\u00e0o nhi\u1ec7m v\u1ee5 nh\u1eadn di\u1ec7n m\u00e0u s\u1eafc.<\/p>\n

    C\u1ea3 hai th\u00ed nghi\u1ec7m \u0111\u1ec1u cho th\u1ea5y n\u00e3o b\u1ed9 kh\u00f4ng \u201cch\u1ecdn\u201d nh\u00ecn v\u00e0o c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch c\u00f3 \u00fd th\u1ee9c. S\u1ef1 ch\u00fa \u00fd b\u1ecb cu\u1ed1n v\u00e0o \u0111\u00f3 ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng.<\/p>\n

    Thi\u00ean ki\u1ebfn ch\u00fa \u00fd v\u00e0 Hi\u1ec7u \u1ee9ng t\u1eadp trung li\u00ean quan th\u1ebf n\u00e0o?<\/h2>\n

    Thi\u00ean ki\u1ebfn ch\u00fa \u00fd c\u00f3 m\u1ed1i li\u00ean h\u1ec7 kh\u00e1 ch\u1eb7t ch\u1ebd v\u1edbi Hi\u1ec7u \u1ee9ng t\u1eadp trung (focusing effect)<\/strong>. Khi ph\u1ea3i so s\u00e1nh c\u00e1c ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau, con ng\u01b0\u1eddi th\u01b0\u1eddng d\u1ed3n qu\u00e1 nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh n\u1ed5i b\u1eadt nh\u1ea5t, trong khi c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c d\u1ec5 b\u1ecb b\u1ecf qua.<\/p>\n

    Vi\u1ec7c t\u1eadp trung l\u1ec7ch nh\u01b0 v\u1eady khi\u1ebfn ch\u00fang ta d\u1ef1 \u0111o\u00e1n sai m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng th\u1ef1c t\u1ebf v\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh. Ngh\u0129a l\u00e0 b\u1ea1n b\u1ecb \u0111i\u1ec1u h\u01b0\u1edbng v\u1ec1 vi\u1ec7c n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u. C\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn c\u0169ng c\u00f3 th\u1ec3 b\u1ecb b\u1ebb cong theo.<\/p>\n

    \u0110\u00f3 l\u00e0 l\u00fd do m\u1ed9t chi ti\u1ebft n\u1ed5i b\u1eadt tr\u00ean website \u0111\u00f4i khi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n to\u00e0n b\u1ed9 th\u00f4ng tin c\u00f2n l\u1ea1i.<\/p>\n

    L\u00e0m sao \u1ee9ng d\u1ee5ng Thi\u00ean ki\u1ebfn ch\u00fa \u00fd trong Marketing, UX\/UI v\u00e0 CRO?<\/h2>\n

    N\u1ebfu hi\u1ec3u \u0111\u00fang, Thi\u00ean ki\u1ebfn ch\u00fa \u00fd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn nh\u1eefng th\u00f4ng tin quan tr\u1ecdng. Tuy nhi\u00ean, n\u1ebfu l\u1ea1m d\u1ee5ng c\u01a1 ch\u1ebf n\u00e0y, website c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu v\u00e0 m\u1ea5t l\u00f2ng tin.<\/p>\n

    T\u1eadn d\u1ee5ng khu\u00f4n m\u1eb7t v\u00e0 gaze cueing<\/h3>\n

    Khu\u00f4n m\u1eb7t con ng\u01b0\u1eddi c\u00f3 s\u1ee9c h\u00fat b\u1ea9m sinh. Khi nh\u00ecn v\u00e0o m\u1ed9t giao di\u1ec7n, ch\u00fang ta th\u01b0\u1eddng v\u00f4 th\u1ee9c qu\u00e9t qua khu\u00f4n m\u1eb7t xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u00f3 tr\u01b0\u1edbc ti\u00ean v\u00e0 x\u1eed l\u00fd khu\u00f4n m\u1eb7t n\u00e0y k\u1ef9 h\u01a1n. Nh\u01b0ng khu\u00f4n m\u1eb7t c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i b\u1eaby. N\u1ebfu b\u1ea1n \u0111\u1eb7t h\u00ecnh m\u1ed9t ng\u01b0\u1eddi m\u1eabu nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi xem nh\u01b0ng kh\u00f4ng li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p ch\u00ednh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ec9 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi m\u1eabu, trong khi ph\u1ea7n n\u1ed9i dung, form \u0111\u0103ng k\u00fd ho\u1eb7c n\u00fat CTA b\u00ean c\u1ea1nh b\u1ecb b\u1ecf qua.<\/p>\n

    Gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng \u00e1nh nh\u00ecn (gaze cueing)<\/strong>. Thay v\u00ec \u0111\u1ec3 nh\u00e2n v\u1eadt nh\u00ecn th\u1eb3ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 h\u1ecd nh\u00ecn v\u1ec1 ph\u00eda form \u0111\u0103ng k\u00fd ho\u1eb7c n\u00fat CTA c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd. S\u1ef1 t\u1eadp trung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau khi b\u1ecb h\u00fat v\u00e0o khu\u00f4n m\u1eb7t s\u1ebd t\u1ef1 \u0111\u1ed9ng tr\u01b0\u1ee3t theo h\u01b0\u1edbng m\u1eaft c\u1ee7a nh\u00e2n v\u1eadt v\u00e0 \u0111i \u0111\u1ebfn m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    \n

    \"Hai

    V\u00ed d\u1ee5 b\u1ed1 tr\u00ed gaze cueing cho CTA, v\u1edbi khu\u00f4n m\u1eb7t \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh khu v\u1ef1c k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1eddng ch\u1ea5m minh h\u1ecda h\u01b0\u1edbng ch\u00fa \u00fd v\u1ec1 n\u00fat CTA. Ngu\u1ed3n \u1ea3nh: IMU.nl<\/figcaption><\/figure><\/figure>\n

    C\u01a1 ch\u1ebf tr\u00ean \u0111\u1ee9ng sau v\u00ed d\u1ee5 c\u1ee7a ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn MoneYou<\/strong>. H\u1ecd kh\u00f4ng thay \u0111\u1ed5i n\u1ed9i dung, s\u1ea3n ph\u1ea9m hay gi\u00e1 c\u1ea3 c\u1ee7a widget b\u00e1o gi\u00e1, m\u00e0 ch\u1ec9 \u0111\u1ed5i h\u01b0\u1edbng m\u1eaft c\u1ee7a nh\u00e2n v\u1eadt sang form \u0111i\u1ec1n th\u00f4ng tin. K\u1ebft qu\u1ea3, s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u b\u00e1o gi\u00e1 th\u00e0nh c\u00f4ng t\u0103ng th\u00eam 9%<\/strong>.<\/p>\n

    S\u1eed d\u1ee5ng n\u1ed7i s\u1ee3 v\u00e0 loss framing c\u00f3 tr\u00e1ch nhi\u1ec7m<\/h3>\n

    N\u1ed7i s\u1ee3 v\u00e0 s\u1ef1 lo l\u1eafng v\u1ec1 m\u1ea5t m\u00e1t l\u00e0 nh\u1eefng ch\u1ea5t x\u00fac t\u00e1c c\u1ea3m x\u00fac r\u1ea5t m\u1ea1nh. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng c\u00e1ch \u0111\u1ecbnh khung th\u00f4ng \u0111i\u1ec7p theo h\u01b0\u1edbng tr\u00e1nh m\u1ea5t m\u00e1t (loss framing)<\/strong>, thay v\u00ec ch\u1ec9 n\u00f3i \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ecbnh khung l\u1ee3i \u00edch (gain framing)<\/strong>.<\/p>\n

    \n

    \"S\u01a1

    S\u01a1 \u0111\u1ed3 nghi\u00ean c\u1ee9u \u0111\u1eb7t th\u00f4ng \u0111i\u1ec7p trong khung l\u1ee3i \u00edch v\u00e0 khung m\u1ea5t m\u00e1t, minh h\u1ecda c\u00e1ch m\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t theo h\u01b0\u1edbng nh\u1eadn th\u01b0\u1edfng ho\u1eb7c tr\u00e1nh hay ch\u1ecbu m\u1ea5t m\u00e1t. Ngu\u1ed3n \u1ea3nh: Frontiers in Psychology<\/figcaption><\/figure><\/figure>\n

    C\u00e1ch l\u00e0m l\u00e0 nh\u1ea5n m\u1ea1nh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 ho\u1eb7c t\u1ed5n th\u1ea5t n\u1ebfu kh\u00f4ng h\u00e0nh \u0111\u1ed9ng. Ch\u1eb3ng h\u1ea1n:<\/p>\n

    \u201cB\u1ea1n \u0111ang l\u00e3ng ph\u00ed 20% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o m\u1ed7i th\u00e1ng<\/strong> v\u00ec thi\u1ebfu c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u t\u1ef1 \u0111\u1ed9ng.\u201d<\/p><\/blockquote>\n

    Th\u00f4ng \u0111i\u1ec7p \u0111\u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o c\u1ea3m gi\u00e1c m\u1ea5t m\u00e1t n\u00ean d\u1ec5 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i \u0111\u1ecdc. Tuy nhi\u00ean, sau khi kh\u01a1i g\u1ee3i n\u1ed7i lo, b\u1ea1n c\u1ea7n \u0111\u01b0a ra m\u1ed9t gi\u1ea3i ph\u00e1p r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 ngay sau \u0111\u00f3. N\u1ebfu ch\u1ec9 h\u00f9 d\u1ecda m\u00e0 kh\u00f4ng cho kh\u00e1ch h\u00e0ng th\u1ea5y c\u00e1ch gi\u1ea3i quy\u1ebft, h\u1ecd c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ph\u00f2ng v\u1ec7 v\u00e0 ph\u1ee7 nh\u1eadn lu\u00f4n th\u00f4ng \u0111i\u1ec7p. Ranh gi\u1edbi gi\u1eefa vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd quay l\u01b0ng c\u0169ng n\u1eb1m \u1edf \u0111\u00e2y.<\/p>\n

    Ph\u00e1 v\u1ee1 khu\u00f4n m\u1eabu b\u1eb1ng m\u1ed9t chi ti\u1ebft kh\u00e1c th\u01b0\u1eddng<\/h3>\n

    N\u00e3o b\u1ed9 con ng\u01b0\u1eddi r\u1ea5t gi\u1ecfi nh\u1eadn di\u1ec7n nh\u1eefng khu\u00f4n m\u1eabu thi\u1ebft k\u1ebf l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, v\u00e0 khi \u0111\u00e3 th\u1ea5y ch\u00fang qu\u00e1 nhi\u1ec1u l\u1ea7n, n\u00e3o s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u1edd \u0111i \u0111\u1ec3 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng nh\u1eadn th\u1ee9c. \u0110\u1ec3 k\u00edch ho\u1ea1t Thi\u00ean ki\u1ebfn ch\u00fa \u00fd, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng S\u1ef1 b\u1ea5t t\u01b0\u01a1ng h\u1ee3p trong nh\u1eadn th\u1ee9c (perceptual incongruence)<\/strong>, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Hi\u1ec7u \u1ee9ng k\u1ef3 qu\u1eb7c (bizarreness effect)<\/strong>. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n h\u01a1n, b\u1ea1n \u0111\u01b0a v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh l\u1ea1, b\u1ea5t ng\u1edd ho\u1eb7c kh\u00f4ng ho\u00e0n to\u00e0n \u0103n kh\u1edbp v\u1edbi b\u1ed1i c\u1ea3nh chung c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n

    V\u00ec y\u1ebfu t\u1ed1 l\u1ea1 n\u1eb1m ngo\u00e0i khu\u00f4n m\u1eabu quen thu\u1ed9c, n\u00e3o b\u1ed9 bu\u1ed9c ph\u1ea3i t\u1eadp trung cao h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd. Nh\u01b0ng l\u1ea1 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 mu\u1ed1n \u0111\u1eb7t g\u00ec c\u0169ng \u0111\u01b0\u1ee3c. N\u1ebfu chi ti\u1ebft k\u1ef3 l\u1ea1 ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 kh\u00f4ng d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p ch\u00ednh, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 g\u00e2y xao nh\u00e3ng. V\u1eady n\u00ean b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p Hi\u1ec7u \u1ee9ng k\u1ef3 qu\u1eb7c<\/strong> v\u1edbi Tr\u1eadt t\u1ef1 th\u1ecb gi\u00e1c (visual hierarchy)<\/strong> \u0111\u1ec3 d\u1eabn \u00e1nh m\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n

    M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m giao di\u1ec7n tr\u1edf n\u00ean k\u1ef3 qu\u1eb7c, m\u00e0 l\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd \u0111\u00fang n\u1ed9i dung v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

    Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ecdc website m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng<\/h2>\n

    T\u00f3m l\u1ea1i, Thi\u00ean ki\u1ebfn ch\u00fa \u00fd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u1eb9o t\u00e2m l\u00fd \u0111\u1ec3 ch\u00fang ta \u00e1p d\u1ee5ng t\u00f9y h\u1ee9ng. Thi\u00ean ki\u1ebfn ch\u00fa \u00fd l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf c\u00f3 th\u1eadt c\u1ee7a n\u00e3o b\u1ed9, \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng qua c\u00e1c th\u00ed nghi\u1ec7m nh\u01b0 Dot Probe<\/strong> v\u00e0 Stroop<\/strong>. C\u01a1 ch\u1ebf tr\u00ean \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o \u0111\u00e2u, b\u1ecf qua \u0111i\u1ec1u g\u00ec v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o khi truy c\u1eadp website. N\u1ebfu m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 Website Marketing, b\u1ea1n ch\u1ec9 c\u1ea7n nh\u1edb m\u1ed9t \u0111i\u1ec1u:<\/p>\n

    Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ecdc trang c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng. H\u1ecd s\u1ebd nh\u00ecn v\u00e0o nh\u1eefng g\u00ec ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac tr\u01b0\u1edbc.<\/strong><\/p><\/blockquote>\n

    Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 hi\u1ec3u quy lu\u1eadt \u0111\u00f3 v\u00e0 d\u1eabn d\u1eaft s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn n\u01a1i th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft. Kh\u00f4ng ph\u1ea3i \u0111\u1ec3 \u0111\u00e1nh l\u1eeba hay thao t\u00fang ng\u01b0\u1eddi \u0111\u1ecdc, m\u00e0 \u0111\u1ec3 gi\u00fap h\u1ecd nh\u1eadn ra th\u00f4ng tin quan tr\u1ecdng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ch\u1ec9 \u0111\u1ed5i h\u01b0\u1edbng m\u1eaft c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trong \u1ea3nh, m\u1ed9t ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1ea1i H\u00e0 Lan \u0111\u00e3 t\u0103ng th\u00eam 9% s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u b\u00e1o gi\u00e1 th\u00e0nh c\u00f4ng. Ng\u00e2n h\u00e0ng kh\u00f4ng thay gi\u00e1, kh\u00f4ng \u0111\u1ed5i s\u1ea3n ph\u1ea9m, c\u0169ng ch\u1eb3ng thi\u1ebft k\u1ebf l\u1ea1i to\u00e0n b\u1ed9 website, m\u00e0 ch\u1ec9 \u0111\u1ed5i h\u01b0\u1edbng m\u1eaft c\u1ee7a nh\u00e2n v\u1eadt t\u1eeb […]<\/p>\n","protected":false},"author":1,"featured_media":4598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4224","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-thien-kien-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4224"}],"version-history":[{"count":9,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4224\/revisions"}],"predecessor-version":[{"id":4374,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4224\/revisions\/4374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4598"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}