{"id":4218,"date":"2026-08-11T07:17:47","date_gmt":"2026-08-11T07:17:47","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4218"},"modified":"2026-08-24T18:09:55","modified_gmt":"2026-08-24T18:09:55","slug":"chart-and-science-bias","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/chart-and-science-bias\/","title":{"rendered":"Thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0 khoa h\u1ecdc (Chart and Science Bias) \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u01b0 n\u00e0o?"},"content":{"rendered":"

M\u1ed9t bi\u1ec3u \u0111\u1ed3 kh\u00f4ng c\u1ea7n cung c\u1ea5p th\u00eam d\u1eef li\u1ec7u m\u1edbi, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tin v\u00e0o qu\u1ea3ng c\u00e1o t\u0103ng t\u1eeb 67%<\/strong> l\u00ean \u0111\u1ebfn 96-97%<\/strong>.<\/p><\/blockquote>\n

B\u1ea1n \u0111ang \u0111\u1ecdc m\u1ed9t l\u1eddi qu\u1ea3ng c\u00e1o v\u1edbi v\u00e0i con s\u1ed1 v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m. N\u1ebfu ch\u00fang ch\u1ec9 n\u1eb1m trong m\u1ed9t \u0111o\u1ea1n v\u0103n, c\u00f3 th\u1ec3 b\u1ea1n v\u1eabn c\u1ea3m th\u1ea5y kh\u00e1 nghi ng\u1edd. Nh\u01b0ng khi nh\u1eefng con s\u1ed1 \u1ea5y \u0111\u01b0\u1ee3c v\u1ebd th\u00e0nh bi\u1ec3u \u0111\u1ed3, c\u00f3 m\u00e0u s\u1eafc, c\u1ed9t so s\u00e1nh v\u00e0 tr\u1ee5c s\u1ed1 r\u00f5 r\u00e0ng, m\u1ecdi th\u1ee9 b\u1ed7ng tr\u00f4ng \u0111\u00e1ng tin h\u01a1n h\u1eb3n.<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 c\u00e1i bi\u1ec3u \u0111\u1ed3 \u0111\u00f3 kh\u00f4ng c\u1ea7n cung c\u1ea5p th\u00eam b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o. N\u00f3 ch\u1ec9 v\u1ebd l\u1ea1i \u0111\u00fang nh\u1eefng con s\u1ed1 v\u1ed1n \u0111\u00e3 n\u1eb1m trong ph\u1ea7n ch\u1eef m\u00e0 th\u00f4i, th\u1ebf nh\u01b0ng c\u00e1ch ch\u00fang ta \u0111\u00e1nh gi\u00e1 l\u1eddi qu\u1ea3ng c\u00e1o v\u1eabn c\u00f3 th\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n.<\/p>\n

Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1i t\u00ean thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0 khoa h\u1ecdc<\/strong> (Chart and Science Bias<\/em>).<\/p>\n

Thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0 khoa h\u1ecdc l\u00e0 g\u00ec?<\/h2>\n

Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0 khoa h\u1ecdc l\u00e0 xu h\u01b0\u1edbng ch\u00fang ta tin t\u01b0\u1edfng m\u1ed9t th\u00f4ng tin nhi\u1ec1u h\u01a1n khi n\u00f3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi h\u00ecnh th\u1ee9c c\u00f3 v\u1ebb \u201ckhoa h\u1ecdc\u201d.<\/p>\n

\n

\"Minh
Minh h\u1ecda k\u1ebft h\u1ee3p nhi\u1ec1u t\u00edn hi\u1ec7u th\u1ecb gi\u00e1c th\u01b0\u1eddng g\u1eafn v\u1edbi khoa h\u1ecdc v\u00e0 d\u1eef li\u1ec7u. Ngu\u1ed3n \u1ea3nh: Biomedical Data Science Lab, ETH Zurich<\/figcaption><\/figure><\/figure>\n

\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb, c\u00f4ng th\u1ee9c to\u00e1n h\u1ecdc, thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh, h\u00ecnh chu\u1ed7i ADN, li\u00ean k\u1ebft ph\u00e2n t\u1eed ho\u1eb7c \u1ea3nh ch\u1ee5p n\u00e3o b\u1ed9. Ch\u1ec9 c\u1ea7n nh\u00ecn th\u1ea5y nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, n\u00e3o b\u1ed9 \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng m\u1eb7c \u0111\u1ecbnh r\u1eb1ng th\u00f4ng tin \u0111ang \u0111\u1ecdc \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u b\u00e0i b\u1ea3n v\u00e0 \u0111\u00e1ng tin h\u01a1n.<\/p>\n

V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf vi\u1ec7c nh\u1eefng y\u1ebfu t\u1ed1 khoa h\u1ecdc \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ch\u1ee9ng minh th\u00eam \u0111i\u1ec1u g\u00ec. C\u00f3 l\u00fac ch\u00fang ch\u1ec9 tr\u00ecnh b\u00e0y l\u1ea1i th\u00f4ng tin c\u0169, th\u1eadm ch\u00ed ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn k\u1ebft lu\u1eadn \u0111ang \u0111\u01b0\u1ee3c n\u00f3i t\u1edbi.<\/p>\n

Nh\u01b0ng b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1eebng l\u1ea1i \u0111\u1ec3 ki\u1ec3m tra. N\u00f3 nh\u00ecn th\u1ea5y bi\u1ec3u \u0111\u1ed3, c\u00f4ng th\u1ee9c ph\u1ee9c t\u1ea1p hay m\u1ed9t t\u1ea5m \u1ea3nh ch\u1ee5p n\u00e3o r\u1ed3i t\u1ef1 hi\u1ec3u r\u1eb1ng: \u201cB\u00e0i n\u00e0y c\u00f3 c\u01a1 s\u1edf khoa h\u1ecdc\u201d.<\/p>\n

Nghe c\u00f3 v\u1ebb h\u01a1i v\u00f4 l\u00fd \u0111\u00fang kh\u00f4ng? Tuy nhi\u00ean, nhi\u1ec1u th\u00ed nghi\u1ec7m \u0111\u00e3 cho th\u1ea5y t\u1eeb ng\u01b0\u1eddi d\u00f9ng b\u00ecnh th\u01b0\u1eddng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n \u0111\u1ec1u c\u00f3 th\u1ec3 r\u01a1i v\u00e0o c\u00e1i b\u1eaby n\u00e0y.<\/p>\n

3 th\u00ed nghi\u1ec7m cho th\u1ea5y ch\u00fang ta d\u1ec5 tin v\u00e0o nh\u1eefng th\u1ee9 tr\u00f4ng c\u00f3 v\u1ebb khoa h\u1ecdc<\/h2>\n

T\u1eeb 67% l\u00ean 96-97% ch\u1ec9 nh\u1edd m\u1ed9t c\u00e1i bi\u1ec3u \u0111\u1ed3<\/h3>\n

Trong th\u00ed nghi\u1ec7m \u0111\u1ea7u ti\u00ean, ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m v\u00e0 y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady c\u1ee7a m\u1ed9t l\u1eddi qu\u1ea3ng c\u00e1o. Nh\u00f3m \u0111\u1ea7u ti\u00ean ch\u1ec9 \u0111\u1ecdc qu\u1ea3ng c\u00e1o d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng. K\u1ebft qu\u1ea3 c\u00f3 67%<\/strong> ng\u01b0\u1eddi tham gia tin v\u00e0o n\u1ed9i dung \u0111\u00f3.<\/p>\n

<\/figure>\n

Nh\u00f3m th\u1ee9 2 c\u0169ng \u0111\u1ecdc \u0111\u00fang l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean, kh\u00f4ng th\u00eam m\u1ed9t con s\u1ed1 ho\u1eb7c th\u00f4ng tin m\u1edbi n\u00e0o. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t duy nh\u1ea5t: b\u00ean c\u1ea1nh ph\u1ea7n ch\u1eef c\u00f3 th\u00eam m\u1ed9t bi\u1ec3u \u0111\u1ed3 minh h\u1ecda l\u1ea1i nh\u1eefng con s\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn.<\/p>\n

V\u1eady m\u00e0 t\u1ef7 l\u1ec7 tin t\u01b0\u1edfng t\u0103ng l\u00ean \u0111\u1ebfn 96-97%<\/strong>.<\/p>\n

Ch\u1ec9 b\u1eb1ng c\u00e1ch chuy\u1ec3n v\u00e0i con s\u1ed1 t\u1eeb d\u1ea1ng ch\u1eef sang d\u1ea1ng h\u00ecnh, l\u1eddi qu\u1ea3ng c\u00e1o \u0111\u00e3 tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c h\u01a1n g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i trong m\u1eaft ng\u01b0\u1eddi xem. Bi\u1ec3u \u0111\u1ed3 kh\u00f4ng l\u00e0m b\u1eb1ng ch\u1ee9ng m\u1ea1nh h\u01a1n, nh\u01b0ng n\u00f3 khi\u1ebfn b\u1eb1ng ch\u1ee9ng tr\u00f4ng r\u00f5 r\u00e0ng, chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn trong Marketing, UX v\u00e0 thi\u1ebft k\u1ebf website. Ng\u01b0\u1eddi xem kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam th\u00f4ng tin, nh\u01b0ng c\u00e1ch tr\u00ecnh b\u00e0y m\u1edbi \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd v\u1ec1 ch\u00ednh th\u00f4ng tin c\u0169.<\/p>\n

M\u1ed9t ph\u01b0\u01a1ng tr\u00ecnh v\u00f4 ngh\u0129a v\u1eabn l\u00e0m b\u00e0i b\u00e1o uy t\u00edn h\u01a1n<\/h3>\n

Th\u00ed nghi\u1ec7m ti\u1ebfp theo c\u00f2n th\u00fa v\u1ecb h\u01a1n. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ed1 t\u00ecnh ch\u00e8n m\u1ed9t ph\u01b0\u01a1ng tr\u00ecnh to\u00e1n h\u1ecdc ho\u00e0n to\u00e0n v\u00f4 ngh\u0129a<\/strong> v\u00e0o ph\u1ea7n t\u00f3m t\u1eaft c\u1ee7a m\u1ed9t b\u00e0i b\u00e1o khoa h\u1ecdc, sau \u0111\u00f3 \u0111\u01b0a b\u00e0i b\u00e1o n\u00e0y cho nh\u1eefng nh\u00f3m c\u00f3 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 b\u1eb1ng Ti\u1ebfn s\u0129 ng\u00e0nh To\u00e1n ho\u1eb7c K\u1ef9 thu\u1eadt g\u1ea7n nh\u01b0 \u201cmi\u1ec5n nhi\u1ec5m\u201d. H\u1ecd c\u00f3 \u0111\u1ee7 chuy\u00ean m\u00f4n \u0111\u1ec3 nh\u1eadn ra ph\u01b0\u01a1ng tr\u00ecnh ch\u1eb3ng n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec, v\u1eady n\u00ean s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a n\u00f3 kh\u00f4ng l\u00e0m thay \u0111\u1ed5i \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd.<\/p>\n

Nh\u01b0ng v\u1edbi nh\u00f3m c\u00f3 b\u1eb1ng Th\u1ea1c s\u0129 ho\u1eb7c Ti\u1ebfn s\u0129 ng\u00e0nh Khoa h\u1ecdc X\u00e3 h\u1ed9i v\u00e0 Nh\u00e2n v\u0103n th\u00ec k\u1ebft qu\u1ea3 l\u1ea1i kh\u00e1c. H\u1ecd kh\u00f4ng \u0111\u1ee7 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 \u0111\u00fang hay sai, tuy nhi\u00ean ch\u1ec9 ri\u00eang vi\u1ec7c nh\u00ecn th\u1ea5y c\u00f4ng th\u1ee9c to\u00e1n h\u1ecdc \u0111\u00e3 khi\u1ebfn h\u1ecd \u0111\u00e1nh gi\u00e1 b\u00e0i b\u00e1o c\u00f3 v\u1ebb h\u1ecdc thu\u1eadt v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd kh\u00f4ng tin v\u00ec \u0111\u00e3 hi\u1ec3u c\u00f4ng th\u1ee9c. H\u1ecd tin v\u00ec c\u00f4ng th\u1ee9c \u0111\u00f3 tr\u00f4ng kh\u00f3 hi\u1ec3u.<\/p>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec3m m\u00ecnh th\u1ea5y kh\u00e1 \u0111\u00e1ng ch\u00fa \u00fd. Khi g\u1eb7p m\u1ed9t y\u1ebfu t\u1ed1 qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 t\u1ef1 ki\u1ec3m ch\u1ee9ng, ch\u00fang ta \u0111\u00f4i khi kh\u00f4ng ho\u00e0i nghi n\u00f3 m\u00e0 l\u1ea1i m\u1eb7c \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi vi\u1ebft ch\u1eafc ph\u1ea3i c\u00f3 chuy\u00ean m\u00f4n cao m\u1edbi s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c th\u1ee9 n\u00e0y.<\/p>\n

Nh\u00e0 khoa h\u1ecdc th\u1ea7n kinh c\u0169ng b\u1ecb \u1ea3nh fMRI \u0111\u00e1nh l\u1eeba<\/h3>\n

N\u1ebfu b\u1ea1n ngh\u0129 ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi ngo\u00e0i ng\u00e0nh m\u1edbi m\u1eafc thi\u00ean ki\u1ebfn n\u00e0y th\u00ec ch\u01b0a ch\u1eafc \u0111\u00e2u. Trong m\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c, ng\u01b0\u1eddi ta y\u00eau c\u1ea7u c\u00e1c nh\u00e0 khoa h\u1ecdc th\u1ea7n kinh \u0111\u00e3 qua \u0111\u00e0o t\u1ea1o \u0111\u1ecdc m\u1ed9t b\u00e0i b\u00e1o khoa h\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1 xem h\u1ecd c\u00f3 \u0111\u1ed3ng \u00fd v\u1edbi k\u1ebft lu\u1eadn trong b\u00e0i hay kh\u00f4ng.<\/p>\n

M\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecdc v\u0103n b\u1ea3n. N\u1eeda c\u00f2n l\u1ea1i \u0111\u1ecdc c\u00f9ng n\u1ed9i dung \u0111\u00f3 nh\u01b0ng c\u00f3 th\u00eam \u1ea3nh ch\u1ee5p n\u00e3o b\u1ed9 b\u1eb1ng c\u00f4ng ngh\u1ec7 fMRI<\/strong>.<\/p>\n

<\/figure>\n

\u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 nh\u1eefng \u1ea3nh fMRI n\u00e0y kh\u00f4ng li\u00ean quan \u0111\u1ebfn k\u1ebft lu\u1eadn c\u1ee7a b\u00e0i nghi\u00ean c\u1ee9u. Ch\u00fang kh\u00f4ng cung c\u1ea5p th\u00eam b\u1eb1ng ch\u1ee9ng v\u00e0 c\u0169ng kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c l\u1eadp lu\u1eadn trong b\u00e0i l\u00e0 \u0111\u00fang. V\u1eady m\u00e0 khi \u1ea3nh ch\u1ee5p n\u00e3o b\u1ed9 xu\u1ea5t hi\u1ec7n, m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng thu\u1eadn v\u00e0 tin t\u01b0\u1edfng v\u00e0o k\u1ebft lu\u1eadn v\u1eabn t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n

Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 m\u1ed9t t\u1ea5m \u1ea3nh fMRI c\u00f3 th\u1ec3 v\u00e0 kh\u00f4ng th\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u g\u00ec, v\u1eabn b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1ch th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y. N\u1ebfu chuy\u00ean gia c\u00f2n c\u00f3 th\u1ec3 s\u1eadp b\u1eaby th\u00ec ng\u01b0\u1eddi d\u00f9ng b\u00ecnh th\u01b0\u1eddng c\u00e0ng kh\u00f3 tr\u00e1nh kh\u1ecfi thi\u00ean ki\u1ebfn n\u00e0y.<\/p>\n

B\u1ea1n \u0111\u00e3 g\u1eb7p thi\u00ean ki\u1ebfn n\u00e0y \u1edf \u0111\u00e2u?<\/h2>\n

Thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0 khoa h\u1ecdc kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u. N\u00f3 n\u1eb1m ngay tr\u00ean qu\u1ea3ng c\u00e1o, bao b\u00ec s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng website m\u00e0 b\u1ea1n xem m\u1ed7i ng\u00e0y.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1 d\u1ec5 th\u1ea5y l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng m\u1ef9 ph\u1ea9m Clinique. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng phong c\u00e1ch gi\u1ed1ng ph\u00f2ng th\u00ed nghi\u1ec7m, h\u00ecnh \u1ea3nh \u1ed1ng nghi\u1ec7m v\u00e0 d\u00f2ng ch\u1eef \u201cdermatologist tested<\/em>\u201d (\u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1c s\u0129 da li\u1ec5u ki\u1ec3m nghi\u1ec7m).<\/p>\n

\n

\"C\u00e1c
H\u00ecnh \u1ea3nh ch\u00ednh th\u1ee9c c\u1ee7a Clinique \u0111\u1eb7t s\u1ea3n ph\u1ea9m gi\u1eefa d\u1ee5ng c\u1ee5 th\u00ed nghi\u1ec7m v\u00e0 th\u00f4ng \u0111i\u1ec7p ki\u1ec3m nghi\u1ec7m da li\u1ec5u. Ngu\u1ed3n \u1ea3nh: Clinique<\/figcaption><\/figure><\/figure>\n

Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o ra c\u1ea3m gi\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 v\u00e0 c\u00f3 c\u01a1 s\u1edf chuy\u00ean m\u00f4n. Ng\u01b0\u1eddi xem ch\u01b0a c\u1ea7n hi\u1ec3u c\u00f4ng th\u1ee9c g\u1ed3m nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o, nh\u01b0ng \u0111\u00e3 c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi nh\u00ecn v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c l\u00e0 bi\u1ec3u \u0111\u1ed3 h\u00f3a nh\u1eefng ch\u1ec9 s\u1ed1 v\u1ed1n r\u1ea5t c\u1ea3m t\u00ednh. Ch\u1eb3ng h\u1ea1n, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u0103n gi\u1ea5y c\u00f3 th\u1ec3 d\u00f9ng bi\u1ec3u \u0111\u1ed3 c\u1ed9t \u0111\u1ec3 so s\u00e1nh \u0111\u1ed9 \u201cm\u1ec1m m\u1ea1i nh\u01b0 \u0111\u1ec7m\u201d gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ed1i th\u1ee7. B\u1ea3n th\u00e2n s\u1ef1 m\u1ec1m m\u1ea1i kh\u00f4ng c\u00f3 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng, nh\u01b0ng ch\u1ec9 c\u1ea7n \u0111\u01b0a n\u00f3 l\u00ean m\u1ed9t h\u1ec7 tr\u1ee5c t\u1ecda \u0111\u1ed9 th\u00ec m\u1ecdi th\u1ee9 b\u1ed7ng tr\u00f4ng c\u00f3 v\u1ebb ch\u00ednh x\u00e1c h\u01a1n h\u1eb3n.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 l\u00e0 vi\u1ec7c in h\u00ecnh chu\u1ed7i ADN, li\u00ean k\u1ebft ph\u00e2n t\u1eed ho\u1eb7c nh\u00e3n \u201c\u0111\u00e3 ki\u1ec3m nghi\u1ec7m l\u00e2m s\u00e0ng\u201d l\u00ean h\u1ed9p s\u1eefa, kem \u0111\u00e1nh r\u0103ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n.<\/p>\n

Kh\u00f4ng ph\u1ea3i nh\u1eefng h\u00ecnh \u1ea3nh ho\u1eb7c ch\u1ee9ng nh\u1eadn n\u00e0y l\u00fac n\u00e0o c\u0169ng sai. V\u1ea5n \u0111\u1ec1 l\u00e0 ng\u01b0\u1eddi mua th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin h\u01a1n ngay t\u1eeb l\u00fac nh\u00ecn th\u1ea5y ch\u00fang, d\u00f9 ch\u01b0a ch\u1eafc h\u1ecd hi\u1ec3u nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u00f3 \u0111ang ch\u1ee9ng minh \u0111i\u1ec1u g\u00ec.<\/p>\n

Thi\u00ean ki\u1ebfn h\u00ecnh \u1ea3nh c\u0169ng ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1<\/h2>\n

Thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0 khoa h\u1ecdc c\u00f3 m\u1ed1i li\u00ean h\u1ec7 kh\u00e1 g\u1ea7n v\u1edbi thi\u00ean ki\u1ebfn h\u00ecnh \u1ea3nh<\/strong> (Image Bias<\/em>)<\/a>. C\u01a1 ch\u1ebf c\u1ee7a n\u00f3 r\u1ea5t \u0111\u01a1n gi\u1ea3n: khi m\u1ed9t tuy\u00ean b\u1ed1 c\u00f3 h\u00ecnh \u1ea3nh \u0111i k\u00e8m, ch\u00fang ta d\u1ec5 tin v\u00e0o tuy\u00ean b\u1ed1 \u0111\u00f3 h\u01a1n, ngay c\u1ea3 khi h\u00ecnh \u1ea3nh ch\u1eb3ng cung c\u1ea5p b\u1eb1ng ch\u1ee9ng g\u00ec cho n\u1ed9i dung \u0111ang \u0111\u01b0\u1ee3c n\u00f3i t\u1edbi.<\/p>\n

V\u00ed d\u1ee5, b\u1ea1n \u0111\u1ecdc m\u1ed9t c\u00e2u nh\u01b0: \u201cH\u01b0\u01a1u cao c\u1ed5 l\u00e0 \u0111\u1ed9ng v\u1eadt c\u00f3 v\u00fa duy nh\u1ea5t kh\u00f4ng bi\u1ebft nh\u1ea3y\u201d. N\u1ebfu b\u00ean c\u1ea1nh c\u00e2u n\u00e0y c\u00f3 h\u00ecnh m\u1ed9t con h\u01b0\u01a1u cao c\u1ed5, kh\u1ea3 n\u0103ng b\u1ea1n tin v\u00e0o n\u00f3 s\u1ebd cao h\u01a1n so v\u1edbi l\u00fac ch\u1ec9 \u0111\u1ecdc ch\u1eef. Trong khi \u0111\u00f3, m\u1ed9t b\u1ee9c \u1ea3nh h\u01b0\u01a1u cao c\u1ed5 \u0111\u1ee9ng y\u00ean r\u00f5 r\u00e0ng kh\u00f4ng th\u1ec3 ch\u1ee9ng minh n\u00f3 c\u00f3 bi\u1ebft nh\u1ea3y hay kh\u00f4ng.<\/p>\n

\n

\"Hai
\u1ea2nh h\u01b0\u01a1u cao c\u1ed5 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc h\u00ecnh dung lo\u00e0i v\u1eadt nh\u01b0ng kh\u00f4ng ch\u1ee9ng minh kh\u1ea3 n\u0103ng nh\u1ea3y c\u1ee7a ch\u00fang. Ngu\u1ed3n \u1ea3nh: ABC News<\/figcaption><\/figure><\/figure>\n

Th\u1eadm ch\u00ed v\u1edbi m\u1ed9t tuy\u00ean b\u1ed1 sai ho\u00e0n to\u00e0n nh\u01b0 \u201cTh\u1ee7y ng\u00e2n trong nhi\u1ec7t k\u1ebf th\u1ef1c ch\u1ea5t l\u00e0 magie\u201d, vi\u1ec7c \u0111\u1eb7t th\u00eam \u1ea3nh m\u1ed9t c\u00e1i nhi\u1ec7t k\u1ebf b\u00ecnh th\u01b0\u1eddng b\u00ean c\u1ea1nh v\u1eabn khi\u1ebfn t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tin t\u0103ng l\u00ean.<\/p>\n

C\u00e1i \u1ea3nh kh\u00f4ng ch\u1ee9ng minh g\u00ec c\u1ea3. Nh\u01b0ng n\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 h\u00ecnh dung n\u1ed9i dung h\u01a1n, v\u00e0 ch\u00ednh c\u1ea3m gi\u00e1c d\u1ec5 h\u00ecnh dung \u0111\u00f3 l\u1ea1i b\u1ecb n\u00e3o b\u1ed9 hi\u1ec3u nh\u1ea7m th\u00e0nh s\u1ef1 th\u1eadt.<\/p>\n

\u1ee8ng d\u1ee5ng thi\u00ean ki\u1ebfn bi\u1ec3u \u0111\u1ed3 v\u00e0o website nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch n\u00e3o b\u1ed9 ph\u1ea3n \u1ee9ng v\u1edbi bi\u1ec3u \u0111\u1ed3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 khoa h\u1ecdc s\u1ebd gi\u00fap \u00edch kh\u00e1 nhi\u1ec1u cho vi\u1ec7c thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO). Tuy nhi\u00ean, b\u1ea1n ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u th\u1eadt r\u00f5 r\u00e0ng h\u01a1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i che gi\u1ea5u ho\u1eb7c th\u1ed5i ph\u1ed3ng s\u1ef1 th\u1eadt.<\/p>\n

<\/figure>\n

\u0110\u1eebng \u0111\u1ec3 d\u1eef li\u1ec7u n\u1eb1m im d\u01b0\u1edbi d\u1ea1ng ch\u1eef<\/h3>\n

N\u1ebfu website c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng con s\u1ed1 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m th\u00ec \u0111\u1eebng ch\u1ec9 nh\u00e9t ch\u00fang v\u00e0o m\u1ed9t \u0111o\u1ea1n v\u0103n d\u00e0i. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd, t\u1ef7 l\u1ec7 ti\u1ebft ki\u1ec7m chi ph\u00ed, m\u1ee9c t\u0103ng hi\u1ec7u su\u1ea5t ho\u1eb7c t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.<\/p>\n

\n

\"Bi\u1ec3u
Bi\u1ec3u \u0111\u1ed3 \u0111\u1eb7t d\u1eef li\u1ec7u tr\u01b0\u1edbc v\u00e0 sau thi\u1ebft k\u1ebf l\u1ea1i c\u1ea1nh nhau, gi\u00fap m\u1ee9c t\u0103ng 50% d\u1ec5 nh\u1eadn ra. Ngu\u1ed3n \u1ea3nh: Nielsen Norman Group<\/figcaption><\/figure><\/figure>\n

B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n nh\u1eefng d\u1eef li\u1ec7u n\u00e0y th\u00e0nh bi\u1ec3u \u0111\u1ed3 c\u1ed9t, bi\u1ec3u \u0111\u1ed3 tr\u00f2n, \u0111\u1ed3 th\u1ecb \u0111\u01b0\u1eddng ho\u1eb7c infographic ph\u00f9 h\u1ee3p. Ch\u1eb3ng h\u1ea1n, thay v\u00ec vi\u1ebft \u201cgi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i gi\u00fap gi\u1ea3m 35%<\/strong> th\u1eddi gian x\u1eed l\u00fd\u201d, h\u00e3y d\u00f9ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 so s\u00e1nh th\u1eddi gian tr\u01b0\u1edbc v\u00e0 sau khi \u00e1p d\u1ee5ng.<\/p>\n

Con s\u1ed1 v\u1eabn nh\u01b0 c\u0169, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u00ecn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t nhanh h\u01a1n, hi\u1ec3u th\u00f4ng \u0111i\u1ec7p d\u1ec5 h\u01a1n v\u00e0 c\u0169ng ghi nh\u1edb n\u00f3 l\u00e2u h\u01a1n.<\/p>\n

Thi\u1ebft k\u1ebf b\u1ea3ng so s\u00e1nh thay v\u00ec m\u1ed9t \u0111o\u1ea1n v\u0103n d\u00e0i<\/h3>\n

Khi x\u00e2y d\u1ef1ng trang b\u1ea3ng gi\u00e1 ho\u1eb7c so s\u00e1nh c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m, m\u00ecnh th\u1ea5y nhi\u1ec1u website v\u1eabn vi\u1ebft to\u00e0n b\u1ed9 s\u1ef1 kh\u00e1c bi\u1ec7t th\u00e0nh t\u1eebng \u0111o\u1ea1n ch\u1eef d\u00e0i. Ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt web \u0111\u00e2u c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc v\u00e0 t\u1ef1 ghi nh\u1edb t\u1eebng chi ti\u1ebft nh\u01b0 v\u1eady.<\/p>\n

M\u1ed9t b\u1ea3ng so s\u00e1nh tr\u1ef1c quan v\u1edbi c\u00e1c h\u00e0ng r\u00f5 r\u00e0ng, d\u1ea5u t\u00edch xanh v\u00e0 d\u1ea5u g\u1ea1ch ch\u00e9o s\u1ebd gi\u00fap h\u1ecd nh\u1eadn ra s\u1ef1 kh\u00e1c bi\u1ec7t nhanh h\u01a1n. N\u00f3 v\u1eeba gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c, v\u1eeba gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ef1 tin h\u01a1n khi l\u1ef1a ch\u1ecdn g\u00f3i ph\u00f9 h\u1ee3p. H\u1ecd ch\u1ec9 c\u1ea7n nh\u00ecn l\u00e0 hi\u1ec3u ngay.<\/p>\n

\n

\"B\u1ea3ng
B\u1ea3ng d\u00f9ng h\u00e0ng ti\u00eau ch\u00ed c\u00f9ng d\u1ea5u t\u00edch, d\u1ea5u X v\u00e0 d\u1ea5u g\u1ea1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n kh\u00e1c bi\u1ec7t gi\u1eefa ba s\u1ea3n ph\u1ea9m. Ngu\u1ed3n \u1ea3nh: Nielsen Norman Group<\/figcaption><\/figure><\/figure>\n

Hi\u1ec3n th\u1ecb nh\u1eefng ch\u1ee9ng nh\u1eadn th\u1eadt s\u1ef1 b\u1ea1n c\u00f3<\/h3>\n

N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 ch\u1ee9ng nh\u1eadn khoa h\u1ecdc, gi\u1ea3i th\u01b0\u1edfng ho\u1eb7c \u0111\u01b0\u1ee3c b\u00e1c s\u0129, k\u1ef9 s\u01b0, chuy\u00ean gia hay vi\u1ec7n nghi\u00ean c\u1ee9u khuy\u00ean d\u00f9ng th\u00ec \u0111\u1eebng gi\u1ea5u ch\u00fang \u1edf m\u1ed9t g\u00f3c n\u00e0o \u0111\u00f3 tr\u00ean website.<\/p>\n

<\/figure>\n

B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb huy hi\u1ec7u, ch\u1ee9ng ch\u1ec9 ho\u1eb7c logo c\u1ee7a t\u1ed5 ch\u1ee9c x\u00e1c nh\u1eadn \u1edf nh\u1eefng v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p. \u0110\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng Social Proof<\/strong> c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng uy t\u00edn r\u1ea5t t\u1ed1t.<\/p>\n

Tuy nhi\u00ean, m\u00ecnh ph\u1ea3i nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111i\u1ec1u: ch\u1ee9ng nh\u1eadn ph\u1ea3i c\u00f3 th\u1eadt v\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u00ean ki\u1ec3m tra \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c c\u1ee7a n\u00f3. M\u1ed9t c\u00e1i logo \u0111\u1eb7t l\u00ean website m\u00e0 kh\u00f4ng c\u00f3 th\u00f4ng tin x\u00e1c minh \u0111\u00f4i khi l\u1ea1i khi\u1ebfn kh\u00e1ch h\u00e0ng nghi ng\u1edd nhi\u1ec1u h\u01a1n.<\/p>\n

Khi bi\u1ec3u \u0111\u1ed3 tr\u1edf th\u00e0nh con dao hai l\u01b0\u1ee1i<\/h2>\n

\u0110\u1ebfn \u0111\u00e2y, m\u00ecnh ph\u1ea3i n\u00f3i th\u1eb3ng m\u1ed9t \u0111i\u1ec1u: thi\u00ean ki\u1ebfn n\u00e0y c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c quy\u1ec1n ng\u1ee5y t\u1ea1o b\u1eb1ng ch\u1ee9ng. \u0110\u1eebng t\u1ef1 d\u1ef1ng bi\u1ec3u \u0111\u1ed3 gi\u1ea3, ch\u00e8n c\u00f4ng th\u1ee9c to\u00e1n h\u1ecdc v\u00f4 ngh\u0129a ho\u1eb7c l\u1ea5y h\u00ecnh \u1ea3nh khoa h\u1ecdc ch\u1eb3ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00f4ng chuy\u00ean nghi\u1ec7p h\u01a1n.<\/p>\n

\n

\"Bi\u1ec3u
Hai gi\u00e1 tr\u1ecb 6 tri\u1ec7u v\u00e0 7,066 tri\u1ec7u \u0111\u01b0\u1ee3c v\u1ebd v\u1edbi \u0111\u1ed9 d\u00e0i c\u1ed9t ch\u00eanh l\u1ec7ch qu\u00e1 m\u1ee9c, khi\u1ebfn kh\u00e1c bi\u1ec7t tr\u00f4ng l\u1edbn h\u01a1n th\u1ef1c t\u1ebf. Ngu\u1ed3n \u1ea3nh: ONS Digital, \u1ea3nh Fox News qua Media Matters<\/figcaption><\/figure><\/figure>\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh l\u1eeba m\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong th\u1eddi gian ng\u1eafn. Nh\u01b0ng ch\u1ec9 c\u1ea7n m\u1ed9t kh\u00e1ch h\u00e0ng tinh \u00fd ho\u1eb7c chuy\u00ean gia trong ng\u00e0nh ph\u00e1t hi\u1ec7n ra, th\u00f4ng tin \u0111\u00f3 c\u00f3 th\u1ec3 lan truy\u1ec1n r\u1ea5t nhanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Khi \u0111\u00f3, ph\u1ea3n \u1ee9ng ng\u01b0\u1ee3c s\u1ebd l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi l\u1ee3i \u00edch chuy\u1ec3n \u0111\u1ed5i m\u00e0 bi\u1ec3u \u0111\u1ed3 gi\u1ea3 mang l\u1ea1i. Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng nhi\u1ec1u n\u0103m c\u00f3 th\u1ec3 m\u1ea5t s\u1ea1ch ch\u1ec9 v\u00ec m\u1ed9t b\u1eb1ng ch\u1ee9ng kh\u00f4ng trung th\u1ef1c.<\/p>\n

Bi\u1ec3u \u0111\u1ed3 v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 khoa h\u1ecdc n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 tr\u00ecnh b\u00e0y s\u1ef1 th\u1eadt cho d\u1ec5 hi\u1ec3u h\u01a1n<\/strong>, ch\u1ee9 kh\u00f4ng ph\u1ea3i bi\u1ebfn \u0111i\u1ec1u kh\u00f4ng \u0111\u00fang th\u00e0nh c\u00f3 v\u1ebb \u0111\u00fang.<\/p><\/blockquote>\n

D\u00f9ng bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 l\u00e0m s\u1ef1 th\u1eadt r\u00f5 r\u00e0ng h\u01a1n<\/h2>\n

C\u00f3 th\u1ec3 th\u1ea5y, con ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin d\u1ef1a tr\u00ean n\u1ed9i dung. \u0110i\u1ec3m quan tr\u1ecdng nh\u1ea5t m\u00ecnh r\u00fat ra l\u00e0 ch\u00fang ta c\u00f2n b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u b\u1edfi c\u00e1ch th\u00f4ng tin \u0111\u00f3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.<\/p>\n

\n

\"Bi\u1ec3u
Bi\u1ec3u \u0111\u1ed3 d\u00f9ng thang 0\u2013100%, ch\u00fa gi\u1ea3i m\u00e0u v\u00e0 c\u00e1c \u0111\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1eb7t d\u1eef li\u1ec7u v\u00e0o \u0111\u00fang b\u1ed1i c\u1ea3nh. Ngu\u1ed3n \u1ea3nh: ONS Digital<\/figcaption><\/figure><\/figure>\n

M\u1ed9t bi\u1ec3u \u0111\u1ed3 c\u00f3 th\u1ec3 l\u00e0m t\u1ef7 l\u1ec7 tin t\u01b0\u1edfng t\u0103ng t\u1eeb 67%<\/strong> l\u00ean 96-97%<\/strong>. M\u1ed9t ph\u01b0\u01a1ng tr\u00ecnh v\u00f4 ngh\u0129a v\u1eabn khi\u1ebfn b\u00e0i b\u00e1o tr\u00f4ng uy t\u00edn h\u01a1n, c\u00f2n \u1ea3nh ch\u1ee5p n\u00e3o b\u1ed9 kh\u00f4ng li\u00ean quan c\u0169ng c\u00f3 th\u1ec3 l\u00e0m chuy\u00ean gia \u0111\u1ed3ng thu\u1eadn v\u1edbi k\u1ebft lu\u1eadn nhi\u1ec1u h\u01a1n.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang l\u00e0m website, kinh doanh s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5, \u0111\u1eebng \u0111\u1ec3 nh\u1eefng d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb n\u1eb1m im trong c\u00e1c \u0111o\u1ea1n v\u0103n kh\u00f4 khan. H\u00e3y bi\u1ebfn ch\u00fang th\u00e0nh bi\u1ec3u \u0111\u1ed3, b\u1ea3ng so s\u00e1nh ho\u1eb7c h\u00ecnh \u1ea3nh tr\u1ef1c quan \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nhanh h\u01a1n.<\/p>\n

Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng bi\u1ec3u \u0111\u1ed3 ch\u1ec9 n\u00ean l\u00e0m s\u1ef1 th\u1eadt r\u00f5 r\u00e0ng h\u01a1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u00fap m\u1ed9t l\u1eddi n\u00f3i d\u1ed1i tr\u00f4ng c\u00f3 v\u1ebb khoa h\u1ecdc. V\u00ec s\u1edbm mu\u1ed9n g\u00ec, ng\u01b0\u1eddi d\u00f9ng c\u0169ng s\u1ebd nh\u1eadn ra \u0111\u00e2u l\u00e0 d\u1eef li\u1ec7u th\u1eadt v\u00e0 \u0111\u00e2u ch\u1ec9 l\u00e0 v\u00e0i \u0111\u01b0\u1eddng k\u1ebb \u0111\u01b0\u1ee3c v\u1ebd ra \u0111\u1ec3 \u0111\u00e1nh l\u1eeba h\u1ecd.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t bi\u1ec3u \u0111\u1ed3 kh\u00f4ng c\u1ea7n cung c\u1ea5p th\u00eam d\u1eef li\u1ec7u m\u1edbi, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tin v\u00e0o qu\u1ea3ng c\u00e1o t\u0103ng t\u1eeb 67% l\u00ean \u0111\u1ebfn 96-97%. B\u1ea1n \u0111ang \u0111\u1ecdc m\u1ed9t l\u1eddi qu\u1ea3ng c\u00e1o v\u1edbi v\u00e0i con s\u1ed1 v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m. N\u1ebfu ch\u00fang ch\u1ec9 n\u1eb1m trong m\u1ed9t \u0111o\u1ea1n v\u0103n, c\u00f3 th\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":4569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-thien-kien-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":9,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4218\/revisions\/4729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4569"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}