{"id":4214,"date":"2026-08-11T06:30:51","date_gmt":"2026-08-11T06:30:51","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4214"},"modified":"2026-11-03T03:33:30","modified_gmt":"2026-11-03T03:33:30","slug":"ambiguity-aversion-bias","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/ambiguity-aversion-bias\/","title":{"rendered":"Thi\u00ean ki\u1ebfn n\u00e9 tr\u00e1nh s\u1ef1 m\u01a1 h\u1ed3 (Ambiguity Aversion Bias) l\u00e0 g\u00ec?"},"content":{"rendered":"

S\u1ea3n ph\u1ea9m t\u1ed1t, gi\u00e1 h\u1ee3p l\u00fd, website \u0111\u1eb9p m\u1eaft nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u00f3ng tab ngay tr\u01b0\u1edbc khi ch\u1ed1t \u0111\u01a1n? C\u00f3 th\u1ec3 v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf nh\u1eefng chi ti\u1ebft b\u1ea1n t\u01b0\u1edfng l\u00e0 kh\u00f4ng \u0111\u00e1ng k\u1ec3.<\/p><\/blockquote>\n

B\u1ea1n \u0111ang ch\u1ecdn m\u00f3n h\u00e0ng, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u1ed5n cho \u0111\u1ebfn khi v\u00e0o trang Checkout: ph\u00ed v\u1eadn chuy\u1ec3n ch\u01b0a hi\u1ec3n th\u1ecb, c\u00f2n n\u00fat \u201cTi\u1ebfp t\u1ee5c\u201d c\u0169ng kh\u00f4ng n\u00f3i r\u00f5 b\u1ea5m v\u00e0o c\u00f3 b\u1ecb tr\u1eeb ti\u1ec1n ngay hay kh\u00f4ng. Ch\u1ec9 sau v\u00e0i gi\u00e2y ng\u1eadp ng\u1eebng, b\u1ea1n \u0111\u00f3ng tab v\u00e0 r\u1eddi \u0111i.<\/p>\n

C\u00f3 l\u1ebd ch\u00fang ta v\u1eabn th\u01b0\u1eddng ngh\u0129 mu\u1ed1n kh\u00e1ch h\u00e0ng ch\u1ed1t \u0111\u01a1n th\u00ec ch\u1ec9 c\u1ea7n s\u1ea3n ph\u1ea9m \u0111\u1ee7 t\u1ed1t, gi\u00e1 h\u1ee3p l\u00fd v\u00e0 giao di\u1ec7n website \u0111\u1eb9p m\u1eaft. Nh\u01b0ng th\u1ef1c t\u1ebf, d\u00f9 s\u1ea3n ph\u1ea9m c\u00f3 t\u1ed1t \u0111\u1ebfn m\u1ea5y, ch\u1ec9 m\u1ed9t chi ti\u1ebft khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111o\u00e1n c\u0169ng \u0111\u1ee7 l\u00e0m h\u1ecd ch\u1ea7n ch\u1eeb. T\u00ecnh tr\u1ea1ng n\u00e0y li\u00ean quan \u0111\u1ebfn thi\u00ean ki\u1ebfn t\u00e2m l\u00fd m\u00e0 h\u1ea7u nh\u01b0 ai c\u0169ng t\u1eebng m\u1eafc ph\u1ea3i, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1i t\u00ean Ambiguity Aversion Bias<\/strong> (Thi\u00ean ki\u1ebfn n\u00e9 tr\u00e1nh s\u1ef1 m\u01a1 h\u1ed3).<\/p>\n

Ambiguity Aversion Bias l\u00e0 g\u00ec?<\/h2>\n

Ambiguity Aversion Bias, hay c\u00f2n g\u1ecdi l\u00e0 Hi\u1ec7u \u1ee9ng m\u01a1 h\u1ed3 (Ambiguity Effect<\/em>), nghe c\u00f3 v\u1ebb h\u01a1i h\u00e0n l\u00e2m nh\u01b0ng th\u1ef1c ra r\u1ea5t d\u1ec5 hi\u1ec3u. \u0110\u00f3 l\u00e0 xu h\u01b0\u1edbng con ng\u01b0\u1eddi \u01b0u ti\u00ean m\u1ed9t l\u1ef1a ch\u1ecdn c\u00f3 x\u00e1c su\u1ea5t k\u1ebft qu\u1ea3 \u0111\u00e3 bi\u1ebft r\u00f5, thay v\u00ec ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng \u00e1n c\u00f3 x\u00e1c su\u1ea5t m\u01a1 h\u1ed3. Ngay c\u1ea3 khi c\u01a1 h\u1ed9i th\u1eafng c\u1ee7a c\u1ea3 hai c\u00f3 th\u1ec3 ngang nhau, ch\u00fang ta v\u1eabn nghi\u00eang v\u1ec1 ph\u00eda m\u00ecnh hi\u1ec3u r\u00f5 h\u01a1n.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, khi thi\u1ebfu th\u00f4ng tin, con ng\u01b0\u1eddi s\u1ebd mi\u1ec5n c\u01b0\u1ee1ng h\u01a1n v\u1edbi l\u1eddi \u0111\u1ec1 ngh\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng. L\u1ef1a ch\u1ecdn \u0111\u00e3 bi\u1ebft ch\u01b0a ch\u1eafc t\u1ed1t h\u01a1n, nh\u01b0ng v\u00ec ch\u00fang ta c\u00f3 th\u1ec3 h\u00ecnh dung k\u1ebft qu\u1ea3 n\u00ean n\u00f3 v\u1eabn t\u1ea1o ra c\u1ea3m gi\u00e1c an to\u00e0n h\u01a1n. Th\u1ee9 g\u00ec c\u00e0ng m\u1eadp m\u1edd th\u00ec trong \u0111\u1ea7u ch\u00fang ta n\u00f3 c\u00e0ng gi\u1ed1ng r\u1ee7i ro, v\u00e0 ph\u1ea3n \u1ee9ng t\u1ef1 nhi\u00ean l\u00e0 n\u00e9 ra.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p thi\u00ean ki\u1ebfn n\u00e0y trong r\u1ea5t nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh th\u01b0\u1eddng ng\u00e0y. T\u1eeb vi\u1ec7c mua m\u00f3n h\u00e0ng online, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n tr\u00ean website l\u1ea1, \u0111\u1ebfn l\u00fac nh\u1eadp th\u00f4ng tin th\u1ebb \u1edf trang Checkout, ch\u1ec9 c\u1ea7n kh\u00f4ng bi\u1ebft chuy\u1ec7n g\u00ec x\u1ea3y ra ti\u1ebfp theo l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 l\u00fd do \u0111\u1ec3 d\u1eebng l\u1ea1i.<\/p>\n

Ngh\u1ecbch l\u00fd Ellsberg \u0111\u00e3 gi\u1ea3i th\u00edch \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
\n

\"Hai
Hai l\u1ef1a ch\u1ecdn c\u00f3 x\u00e1c su\u1ea5t \u0111\u00e3 bi\u1ebft v\u00e0 ch\u01b0a bi\u1ebft trong th\u00ed nghi\u1ec7m Ellsberg. Ngu\u1ed3n \u1ea3nh: InsideBE<\/figcaption><\/figure><\/figure>\n

\u0110\u1ec3 gi\u1ea3i th\u00edch r\u00f5 h\u01a1n xu h\u01b0\u1edbng n\u00e9 tr\u00e1nh s\u1ef1 m\u01a1 h\u1ed3, nh\u00e0 kinh t\u1ebf h\u1ecdc Daniel Ellsberg \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t th\u00ed nghi\u1ec7m n\u1ed5i ti\u1ebfng, sau n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Ngh\u1ecbch l\u00fd Ellsberg (Ellsberg Paradox<\/em>). C\u00e1ch l\u00e0m kh\u00e1 \u0111\u01a1n gi\u1ea3n: ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c \u0111\u01b0a cho chi\u1ebfc h\u0169 c\u00f3 300 qu\u1ea3 b\u00f3ng g\u1ed3m ba m\u00e0u \u0110\u1ecf, \u0110en v\u00e0 Tr\u1eafng. H\u1ecd bi\u1ebft ch\u1eafc ch\u1eafn trong h\u0169 c\u00f3 \u0111\u00fang 100 qu\u1ea3 b\u00f3ng m\u00e0u \u0110\u1ecf, c\u00f2n 200 qu\u1ea3 c\u00f2n l\u1ea1i l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ng\u1eabu nhi\u00ean gi\u1eefa \u0110en v\u00e0 Tr\u1eafng, kh\u00f4ng ai bi\u1ebft t\u1ef7 l\u1ec7 c\u1ee5 th\u1ec3.<\/p>\n

Sau \u0111\u00f3, h\u1ecd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u1ed9t trong hai tr\u00f2 ch\u01a1i:<\/p>\n

Tr\u00f2 ch\u01a1i 1:<\/strong> R\u00fat tr\u00fang b\u00f3ng \u0110\u1ecf th\u00ec nh\u1eadn 100 \u0111\u00f4.<\/p>\n

Tr\u00f2 ch\u01a1i 2:<\/strong> R\u00fat tr\u00fang b\u00f3ng \u0110en th\u00ec c\u0169ng nh\u1eadn 100 \u0111\u00f4.<\/p>\n

V\u1ec1 m\u1eb7t to\u00e1n h\u1ecdc, x\u00e1c su\u1ea5t th\u1eafng c\u1ee7a hai tr\u00f2 \u0111\u1ec1u kho\u1ea3ng 33,33%<\/strong>. Th\u1ebf nh\u01b0ng \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi tham gia v\u1eabn ch\u1ecdn tr\u00f2 b\u00f3ng \u0110\u1ecf.<\/p>\n

V\u00ec sao?<\/p>\n

V\u1edbi b\u00f3ng \u0110\u1ecf, h\u1ecd bi\u1ebft r\u00f5 x\u00e1c su\u1ea5t l\u00e0 100 tr\u00ean 300. C\u00f2n b\u00f3ng \u0110en th\u00ec t\u1ef7 l\u1ec7 ho\u00e0n to\u00e0n m\u01a1 h\u1ed3, c\u00f3 th\u1ec3 nhi\u1ec1u nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 r\u1ea5t \u00edt. Ng\u01b0\u1eddi ta th\u00e0 ch\u1ecdn r\u1ee7i ro \u0111\u00e3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f2n h\u01a1n b\u01b0\u1edbc v\u00e0o l\u1ef1a ch\u1ecdn m\u00e0 m\u00ecnh kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin.<\/p>\n

\u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111ang x\u1ea3y ra tr\u00ean website. Kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5t thi\u1ebft c\u1ea7n ph\u01b0\u01a1ng \u00e1n ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 r\u1ee7i ro. Th\u1ee9 h\u1ecd c\u1ea7n l\u00e0 hi\u1ec3u r\u00f5 r\u1ee7i ro \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 chuy\u1ec7n g\u00ec s\u1eafp x\u1ea3y ra v\u1edbi m\u00ecnh, thay v\u00ec ph\u1ea3i t\u1ef1 l\u1ea5p \u0111\u1ea7y nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u00f4ng tin tr\u00ean trang.<\/p>\n

V\u00ec sao n\u00e3o b\u1ed9 ch\u00fang ta l\u1ea1i gh\u00e9t s\u1ef1 m\u01a1 h\u1ed3?<\/h2>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 s\u1ef1 m\u01a1 h\u1ed3 kh\u00f4ng ch\u1ec9 khi\u1ebfn ch\u00fang ta kh\u00f3 ch\u1ecbu v\u1ec1 m\u1eb7t c\u1ea3m gi\u00e1c. N\u00f3 c\u00f2n t\u1ea1o ra nh\u1eefng ph\u1ea3n \u1ee9ng th\u1ef1c s\u1ef1 b\u00ean trong c\u01a1 th\u1ec3.<\/p>\n

S\u1ef1 m\u01a1 h\u1ed3 t\u1ea1o ra stress th\u1eadt<\/h3>\n

Khi n\u00e3o b\u1ed9 ph\u1ea3i x\u1eed l\u00fd th\u00f4ng tin ph\u1ee9c t\u1ea1p ho\u1eb7c m\u01a1 h\u1ed3, n\u00f3 s\u1ebd k\u00edch ho\u1ea1t Cortisol, lo\u1ea1i hormone \u0111\u01b0\u1ee3c sinh ra \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda. M\u1ed7i chi ti\u1ebft ch\u01b0a c\u00f3 l\u1eddi gi\u1ea3i \u0111\u1ec1u khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i b\u1ecf th\u00eam c\u00f4ng s\u1ee9c \u0111\u1ec3 suy \u0111o\u00e1n, v\u1eady n\u00ean s\u1ef1 m\u1eadp m\u1edd t\u00edch t\u1ee5 c\u00e0ng nhi\u1ec1u, Cortisol \u0111\u01b0\u1ee3c ti\u1ebft ra c\u00e0ng nhi\u1ec1u v\u00e0 b\u1ea1n s\u1ebd c\u00e0ng c\u1ea3m th\u1ea5y b\u1ef1c b\u1ed9i, c\u0103ng th\u1eb3ng.<\/p>\n

Nh\u00e0 sinh l\u00fd h\u1ecdc Ivan Pavlov t\u1eebng ch\u1ee9ng minh s\u1ee9c t\u00e0n ph\u00e1 c\u1ee7a s\u1ef1 m\u01a1 h\u1ed3 b\u1eb1ng th\u00ed nghi\u1ec7m tr\u00ean lo\u00e0i ch\u00f3. Ch\u1ec9 b\u1eb1ng nh\u1eefng k\u00edch th\u00edch m\u01a1 h\u1ed3, \u00f4ng \u0111\u00e3 g\u00e2y ra t\u00ecnh tr\u1ea1ng suy nh\u01b0\u1ee3c th\u1ea7n kinh nghi\u00eam tr\u1ecdng \u1edf ch\u00fang. Th\u1eadm ch\u00ed trong m\u00f4i tr\u01b0\u1eddng qu\u00e2n s\u1ef1, s\u1ef1 m\u01a1 h\u1ed3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 k\u1ef9 thu\u1eadt th\u1ea9m v\u1ea5n \u0111\u1ec3 b\u1ebb g\u00e3y tinh th\u1ea7n c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng.<\/p>\n

Nghe c\u00f3 v\u1ebb kh\u00e1 xa v\u1edbi chuy\u1ec7n thi\u1ebft k\u1ebf website \u0111\u00fang kh\u00f4ng? Nh\u01b0ng c\u01a1 ch\u1ebf n\u00e0y v\u1eabn x\u1ea3y ra khi ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o m\u1ed9t trang thanh to\u00e1n r\u1ed1i r\u1eafm, kh\u00f4ng bi\u1ebft t\u1ed5ng ti\u1ec1n cu\u1ed1i c\u00f9ng l\u00e0 bao nhi\u00eau ho\u1eb7c b\u1ea5m ti\u1ebfp th\u00ec s\u1ebd g\u1eb7p b\u01b0\u1edbc g\u00ec n\u1eefa.<\/p>\n

Th\u00f4ng tin b\u1ecb gi\u1ea5u khi\u1ebfn n\u00e3o b\u1ed9 nghi ng\u1edd<\/h3>\n

V\u1ec1 m\u1eb7t ti\u1ebfn h\u00f3a, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng c\u1ea3nh gi\u00e1c khi m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 kh\u00f4ng ti\u1ebft l\u1ed9 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin. Trong c\u00e1c m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng m\u1ea1i, vi\u1ec7c gi\u1eef th\u00f4ng tin m\u1eadp m\u1edd th\u01b0\u1eddng ph\u1ee5c v\u1ee5 cho l\u1ee3i \u00edch ri\u00eang c\u1ee7a b\u00ean cung c\u1ea5p, v\u1eady n\u00ean ng\u01b0\u1eddi mua c\u00e0ng c\u00f3 l\u00fd do \u0111\u1ec3 nghi ng\u1edd r\u1eb1ng ph\u1ea7n \u0111ang b\u1ecb gi\u1ea5u c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd b\u1ea5t l\u1ee3i.<\/p>\n

B\u1ed9 n\u00e3o t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh ph\u1ea3n x\u1ea1 t\u1ef1 b\u1ea3o v\u1ec7 kh\u00e1 r\u00f5 r\u00e0ng: n\u00e9 tr\u00e1nh s\u1ef1 m\u01a1 h\u1ed3 \u0111\u1ec3 h\u1ea1n ch\u1ebf nguy c\u01a1 b\u1ecb l\u1eeba.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft website c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00e1ng tin hay kh\u00f4ng. Nh\u01b0ng n\u1ebfu ph\u00ed v\u1eadn chuy\u1ec3n kh\u00f4ng r\u00f5, \u0111i\u1ec1u ki\u1ec7n \u0111\u1ed5i tr\u1ea3 b\u1ecb gi\u1ea5u k\u1ef9 ho\u1eb7c n\u00fat b\u1ea5m kh\u00f4ng n\u00f3i r\u00f5 h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo, h\u1ecd s\u1ebd t\u1ef1 hi\u1ec3u s\u1ef1 thi\u1ebfu th\u00f4ng tin \u0111\u00f3 theo h\u01b0\u1edbng r\u1ee7i ro h\u01a1n. Website kh\u00f4ng n\u00f3i th\u00ec b\u1ed9 n\u00e3o v\u1eabn s\u1ebd t\u00ecm m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1ea3i th\u00edch, v\u00e0 c\u00e1ch gi\u1ea3i th\u00edch \u1ea5y ch\u01b0a ch\u1eafc c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi b\u00e1n.<\/p>\n

N\u00e3o b\u1ed9 lu\u00f4n mu\u1ed1n c\u00f3 m\u1ed9t c\u00e1ch hi\u1ec3u r\u00f5 r\u00e0ng<\/h3>\n

\u1ede c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u1ecb gi\u00e1c c\u0169ng c\u00f3 c\u01a1 ch\u1ebf t\u01b0\u01a1ng t\u1ef1 g\u1ecdi l\u00e0 Multistability. Khi nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh m\u01a1 h\u1ed3 v\u00e0 c\u00f3 th\u1ec3 hi\u1ec3u theo nhi\u1ec1u c\u00e1ch, n\u00e3o b\u1ed9 s\u1ebd nhanh ch\u00f3ng g\u00e1n cho n\u00f3 c\u00e1ch di\u1ec5n gi\u1ea3i r\u00f5 r\u00e0ng, duy nh\u1ea5t \u0111\u1ec3 d\u1eadp t\u1eaft c\u1ea3m gi\u00e1c kh\u00f4ng ch\u1eafc ch\u1eafn.<\/p>\n

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\"\u1ea2o
H\u00ecnh \u1ea3nh \u0111a \u1ed5n \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u00e0nh m\u1ed9t chi\u1ebfc c\u1ed1c ho\u1eb7c hai khu\u00f4n m\u1eb7t. Ngu\u1ed3n \u1ea3nh: Wikimedia Commons<\/figcaption><\/figure><\/figure>\n

N\u00f3i c\u00e1ch kh\u00e1c, t\u1eeb l\u00fac nh\u00ecn h\u00ecnh \u1ea3nh cho \u0111\u1ebfn khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, b\u1ed9 n\u00e3o v\u1eabn lu\u00f4n t\u00ecm c\u00e1ch lo\u1ea1i b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng r\u00f5 r\u00e0ng. N\u00f3 mu\u1ed1n c\u00f3 c\u00e1ch hi\u1ec3u \u0111\u1ee7 ch\u1eafc ch\u1eafn \u0111\u1ec3 bi\u1ebft m\u00ecnh n\u00ean ti\u1ebfp t\u1ee5c hay d\u1eebng l\u1ea1i.<\/p>\n

\u0110\u01b0\u1ee3c v\u00e0 m\u1ea5t c\u00f3 th\u1ec3 l\u00e0m th\u00e1i \u0111\u1ed9 \u0111\u1ea3o ng\u01b0\u1ee3c<\/h3>\n

\u0110i\u1ec3m th\u00fa v\u1ecb kh\u00e1c \u0111\u1ebfn t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Daniel Kahneman v\u00e0 Amos Tversky, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi Hi\u1ec7u \u1ee9ng ph\u1ea3n chi\u1ebfu (Reflection Effect<\/em>). Khi \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch, ch\u00fang ta th\u01b0\u1eddng n\u00e9 tr\u00e1nh s\u1ef1 m\u01a1 h\u1ed3 r\u1ea5t m\u1ea1nh. Tuy nhi\u00ean, khi \u0111\u1ed1i di\u1ec7n v\u1edbi nguy c\u01a1 m\u1ea5t m\u00e1t, con ng\u01b0\u1eddi l\u1ea1i s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 c\u1ea3 s\u1ef1 m\u01a1 h\u1ed3, mi\u1ec5n l\u00e0 v\u1eabn c\u00f2n hy v\u1ecdng gi\u1ea3m b\u1edbt t\u1ed5n th\u1ea5t.<\/p>\n

V\u1eabn l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00f3 th\u00f4i, nh\u01b0ng th\u00e1i \u0111\u1ed9 c\u00f3 th\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u00f9y v\u00e0o vi\u1ec7c h\u1ecd \u0111ang ngh\u0129 m\u00ecnh s\u1ebd \u201c\u0111\u01b0\u1ee3c\u201d hay \u0111ang s\u1ee3 m\u00ecnh s\u1ebd \u201cm\u1ea5t\u201d. C\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh l\u1ee3i \u00edch ho\u1eb7c t\u1ed5n th\u1ea5t v\u00ec v\u1eady c\u0169ng l\u00e0m ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc s\u1ef1 m\u01a1 h\u1ed3 \u0111\u1ea3o ng\u01b0\u1ee3c.<\/p>\n

Kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1ee3 s\u1ef1 m\u01a1 h\u1ed3 gi\u1ed1ng nhau<\/h3>\n

Nghi\u00ean c\u1ee9u c\u00f2n cho th\u1ea5y ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi c\u00f3 c\u00e1ch ph\u1ea3n \u1ee9ng kh\u00e1c nhau tr\u01b0\u1edbc s\u1ef1 m\u01a1 h\u1ed3. Trong ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh, ph\u1ee5 n\u1eef kh\u00f4ng \u0111\u00f2i h\u1ecfi th\u00eam s\u1ef1 \u0111\u1ec1n b\u00f9 khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn, c\u00f2n \u0111\u00e0n \u00f4ng l\u1ea1i y\u00eau c\u1ea7u c\u00f3 l\u1ee3i \u00edch b\u1ed5 sung m\u1edbi ch\u1ea5p nh\u1eadn l\u1ef1a ch\u1ecdn \u0111\u00f3.<\/p>\n

T\u1ea5t nhi\u00ean, s\u1ef1 m\u01a1 h\u1ed3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng x\u1ea5u. V\u1edbi li\u1ec1u l\u01b0\u1ee3ng nh\u1ecf, n\u00f3 c\u00f3 th\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. \u0110\u00e2y l\u00e0 l\u00fd do \u1edf m\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u1ea1m c\u1ea7n ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1, ng\u01b0\u1eddi l\u00e0m thi\u1ebft k\u1ebf \u0111\u00f4i khi s\u1ebd th\u1eed c\u00e0i v\u00e0o m\u1ed9t ch\u00fat kh\u00f4ng ch\u1eafc ch\u1eafn.<\/p>\n

Nh\u01b0ng \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7. S\u1ef1 t\u00f2 m\u00f2 c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n kh\u00e1m ph\u00e1 th\u00eam \u1edf v\u00e0i \u0111i\u1ec3m ch\u1ea1m, c\u00f2n t\u1ea1i nh\u1eefng khu v\u1ef1c quan tr\u1ecdng nh\u01b0 trang thanh to\u00e1n, th\u00f4ng tin giao h\u00e0ng hay ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3, s\u1ef1 m\u01a1 h\u1ed3 g\u1ea7n nh\u01b0 lu\u00f4n l\u00e0 k\u1ebb th\u00f9.<\/p>\n

Ambiguity Aversion Bias \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn website ra sao?<\/h2>\n

N\u1ebfu b\u1ea1n \u0111ang l\u00e0m website hay Marketing Online th\u00ec \u0111\u00e2y m\u1edbi l\u00e0 ph\u1ea7n \u0111\u00e1ng quan t\u00e2m nh\u1ea5t. Trong t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO), s\u1ef1 m\u01a1 h\u1ed3 gi\u1ed1ng nh\u01b0 m\u1ed9t s\u00e1t th\u1ee7 th\u1ea7m l\u1eb7ng, kh\u00f4ng b\u00e1o tr\u01b0\u1edbc nh\u01b0ng v\u1eabn \u00e2m th\u1ea7m khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ea7n ch\u1eeb, b\u1ecf gi\u1ecf h\u00e0ng r\u1ed3i r\u1eddi kh\u1ecfi website.<\/p>\n

C\u00f2n b\u1ea1n ch\u1ec9 nh\u00ecn th\u1ea5y th\u00eam m\u1ed9t \u0111\u01a1n h\u00e0ng kh\u00f4ng ho\u00e0n t\u1ea5t trong b\u00e1o c\u00e1o m\u00e0 th\u00f4i.<\/p>\n

C\u1ea1m b\u1eaby c\u1ee7a nh\u1eefng \u0111\u01b0\u1eddng link r\u00fat g\u1ecdn<\/h3>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Buddy Media ch\u1ec9 ra r\u1eb1ng c\u00e1c link URL d\u00e0i, hi\u1ec3n th\u1ecb r\u00f5 c\u1ea5u tr\u00fac v\u00e0 n\u1ed9i dung trang \u0111\u00edch, \u0111\u1ea1t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c cao g\u1ea5p 3 l\u1ea7n<\/strong> so v\u1edbi nh\u1eefng link \u0111\u00e3 r\u00fat g\u1ecdn ki\u1ec3u bit.ly. Nh\u1eefng link n\u00e0y cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft m\u00ecnh s\u1eafp \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

L\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n. Link r\u00fat g\u1ecdn che m\u1ea5t n\u01a1i ng\u01b0\u1eddi d\u00f9ng s\u1eafp \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn. Khi kh\u00f4ng bi\u1ebft ph\u00eda sau c\u00e1i link l\u00e0 g\u00ec, n\u1ed7i s\u1ee3 b\u1ecb l\u1eeba ho\u1eb7c d\u00ednh m\u00e3 \u0111\u1ed9c s\u1ebd xu\u1ea5t hi\u1ec7n, v\u00e0 h\u1ecd ch\u1ecdn kh\u00f4ng b\u1ea5m cho an to\u00e0n.<\/p>\n

Tuy nhi\u00ean, hi\u1ec7u \u1ee9ng n\u00e9 tr\u00e1nh n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt tr\u00ean Twitter\/X. B\u1edfi \u1edf n\u1ec1n t\u1ea3ng \u0111\u00f3, link r\u00fat g\u1ecdn \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u00e0 g\u1ea7n nh\u01b0 l\u00e0 c\u00e1ch hi\u1ec3n th\u1ecb m\u1eb7c \u0111\u1ecbnh v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u00e0i h\u1ecdc t\u0103ng 20% giao d\u1ecbch t\u1eeb m\u1ed9t website du l\u1ecbch H\u00e0 Lan<\/h3>\n

Trang \u0111\u1eb7t tour du l\u1ecbch l\u1edbn c\u1ee7a H\u00e0 Lan t\u1eebng \u0111\u1eb7t ra gi\u1ea3 thuy\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng ch\u01b0a hi\u1ec3u r\u00f5 m\u00ecnh th\u1ef1c s\u1ef1 nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec khi \u0111\u1eb7t k\u1ef3 ngh\u1ec9. Website n\u00e0y th\u1eed b\u1ed5 sung th\u00f4ng tin r\u1ea5t chi ti\u1ebft, minh b\u1ea1ch v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 to\u00e0n b\u1ed9 quy\u1ec1n l\u1ee3i m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c, \u0111\u1ec3 h\u1ecd kh\u00f4ng c\u00f2n ph\u1ea3i t\u1ef1 gh\u00e9p n\u1ed1i t\u1eebng ph\u1ea7n th\u00f4ng tin tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch \u0111\u1eb7t ph\u00f2ng th\u00e0nh c\u00f4ng t\u0103ng t\u1edbi 20%<\/strong>.<\/p>\n

Ch\u1ec9 b\u1eb1ng c\u00e1ch d\u1eadp t\u1eaft nh\u1eefng ph\u1ea7n m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i t\u1ef1 \u0111o\u00e1n, s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u00e0ng.<\/p>\n

C\u00e1ch Amazon x\u00f3a n\u1ed7i s\u1ee3 ngay t\u1ea1i trang Checkout<\/h3>\n

Checkout lu\u00f4n l\u00e0 khu v\u1ef1c c\u00f3 ma s\u00e1t t\u00e2m l\u00fd r\u1ea5t cao tr\u00ean website. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng lo r\u1eb1ng ch\u1ec9 c\u1ea7n b\u1ea5m \u201cTi\u1ebfp t\u1ee5c\u201d l\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd tr\u1eeb ti\u1ec1n ho\u1eb7c t\u1ea1o \u0111\u01a1n h\u00e0ng ngay, trong khi h\u1ecd c\u00f2n ch\u01b0a k\u1ecbp nh\u1eadp m\u00e3 gi\u1ea3m gi\u00e1, ki\u1ec3m tra ph\u00ed v\u1eadn chuy\u1ec3n hay xem l\u1ea1i nh\u1eefng g\u00ec m\u00ecnh \u0111\u00e3 ch\u1ecdn.<\/p>\n

Amazon x\u1eed l\u00fd n\u1ed7i s\u1ee3 n\u00e0y b\u1eb1ng m\u1ed9t d\u00f2ng ch\u1eef nh\u1ecf \u0111\u1eb7t ngay s\u00e1t n\u00fat \u201cTi\u1ebfp t\u1ee5c\u201d. N\u1ed9i dung kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng v\u1eabn c\u00f3 c\u01a1 h\u1ed9i xem l\u1ea1i v\u00e0 ki\u1ec3m tra to\u00e0n b\u1ed9 \u0111\u01a1n h\u00e0ng tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ho\u00e0n t\u1ea5t mua s\u1eafm.<\/p>\n

\n

\"\u1ea2nh
Amazon \u0111\u1eb7t l\u1eddi nh\u1eafc tr\u1ea5n an ngay d\u01b0\u1edbi n\u00fat Continue. Ngu\u1ed3n \u1ea3nh: Little Big Details<\/figcaption><\/figure><\/figure>\n

Ch\u1ec9 m\u1ed9t c\u00e2u ng\u1eafn nh\u01b0 v\u1eady th\u00f4i, nh\u01b0ng n\u00f3 n\u00f3i r\u00f5 chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp theo. Nh\u1edd \u0111\u00f3, s\u1ef1 lo \u00e2u \u0111\u01b0\u1ee3c d\u1eadp t\u1eaft v\u00e0 t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng c\u0169ng gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 website b\u1edbt m\u01a1 h\u1ed3 h\u01a1n?<\/h2>\n

Ngo\u00e0i c\u00e1c v\u00ed d\u1ee5 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra l\u1ea1i v\u00e0i khu v\u1ef1c tr\u00ean website \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng an t\u00e2m h\u01a1n tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng:<\/p>\n

Trang c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs):<\/strong> Gi\u1ea3i \u0111\u00e1p r\u00f5 c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed5i tr\u1ea3, b\u1ea3o h\u00e0nh, ph\u00ed \u1ea9n v\u00e0 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng th\u01b0\u1eddng lo l\u1eafng.<\/p>\n

B\u1ea3ng thu\u1eadt ng\u1eef (Glossary) v\u00e0 li\u00ean k\u1ebft b\u1ed5 sung:<\/strong> Gi\u1ea3i th\u00edch c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p, tr\u00e1nh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc xong r\u1ed3i v\u1eabn kh\u00f4ng hi\u1ec3u s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh hay kh\u00f4ng.<\/p>\n

Thanh ti\u1ebfn tr\u00ecnh r\u00f5 r\u00e0ng (Progress Indicators):<\/strong> V\u1edbi nh\u1eefng form c\u00f3 nhi\u1ec1u b\u01b0\u1edbc, h\u00e3y cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft quy tr\u00ecnh g\u1ed3m bao nhi\u00eau b\u01b0\u1edbc v\u00e0 h\u1ecd \u0111ang \u1edf \u0111\u00e2u. N\u00f3 lo\u1ea1i b\u1ecf c\u1ea3m gi\u00e1c \u201ckh\u00f4ng bi\u1ebft c\u00f2n ph\u1ea3i \u0111i\u1ec1n t\u1edbi bao gi\u1edd m\u1edbi xong\u201d, \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u m\u00ecnh v\u1eabn ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh.<\/p>\n

\n

\"Giao
Thanh ti\u1ebfn tr\u00ecnh cho bi\u1ebft r\u00f5 ng\u01b0\u1eddi d\u00f9ng \u0111ang \u1edf b\u01b0\u1edbc n\u00e0o trong quy tr\u00ecnh nhi\u1ec1u b\u01b0\u1edbc. Ngu\u1ed3n \u1ea3nh: IBM Carbon Design System<\/figcaption><\/figure><\/figure>\n

\u0110\u1eebng \u0111\u1ec3 s\u1ef1 m\u01a1 h\u1ed3 l\u1ea5y m\u1ea5t kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/h2>\n

C\u00f3 th\u1ec3 th\u1ea5y, con ng\u01b0\u1eddi kh\u00f4ng h\u1eb3n l\u00e0 gh\u00e9t r\u1ee7i ro. Th\u1ee9 ch\u00fang ta th\u1ef1c s\u1ef1 gh\u00e9t l\u00e0 kh\u00f4ng bi\u1ebft r\u1ee7i ro \u0111\u00f3 l\u1edbn \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang thi\u1ebft k\u1ebf website, ch\u1ea1y Marketing hay ch\u1ec9 t\u1ea1o form \u0111\u0103ng k\u00fd \u0111\u01a1n gi\u1ea3n, h\u00e3y t\u1ef1 h\u1ecfi \u1edf b\u01b0\u1edbc n\u00e0o kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3i \u0111o\u00e1n m\u00f2? Ch\u1ed7 n\u00e0o h\u1ecd kh\u00f4ng ch\u1eafc chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp theo?<\/p>\n

\u0110\u1eebng b\u1eaft ng\u01b0\u1eddi d\u00f9ng t\u1ef1 \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng \u0111i\u1ec1u m\u00e0 website c\u00f3 th\u1ec3 n\u00f3i r\u00f5 ngay t\u1eeb \u0111\u1ea7u. M\u1ed9t d\u00f2ng gi\u1ea3i th\u00edch c\u1ea1nh n\u00fat b\u1ea5m, m\u1ed9t ch\u00ednh s\u00e1ch minh b\u1ea1ch hay m\u1ed9t thanh ti\u1ebfn tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u00f4i khi \u0111\u00e3 \u0111\u1ee7 gi\u1eef l\u1ea1i r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ecbnh r\u1eddi \u0111i.<\/p>\n

B\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0m m\u1ecdi th\u1ee9 ph\u1ee9c t\u1ea1p h\u01a1n. Ch\u1ec9 c\u1ea7n x\u00f3a b\u1edbt nh\u1eefng \u0111i\u1ec3m m\u01a1 h\u1ed3, n\u00f3i r\u00f5 \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u1ea7n bi\u1ebft v\u00e0 \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh v\u1eabn ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh.<\/p>\n

N\u1ebfu b\u00e0i vi\u1ebft n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Ambiguity Aversion Bias, h\u00e3y th\u1eed ki\u1ec3m tra l\u1ea1i website c\u1ee7a m\u00ecnh xem c\u00f3 ch\u1ed7 n\u00e0o \u0111ang l\u00e0m kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111o\u00e1n kh\u00f4ng nh\u00e9. C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i h\u1ebft b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ea3n ph\u1ea9m t\u1ed1t, gi\u00e1 h\u1ee3p l\u00fd, website \u0111\u1eb9p m\u1eaft nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u00f3ng tab ngay tr\u01b0\u1edbc khi ch\u1ed1t \u0111\u01a1n? C\u00f3 th\u1ec3 v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf nh\u1eefng chi ti\u1ebft b\u1ea1n t\u01b0\u1edfng l\u00e0 kh\u00f4ng \u0111\u00e1ng k\u1ec3. B\u1ea1n \u0111ang ch\u1ecdn m\u00f3n h\u00e0ng, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u1ed5n cho \u0111\u1ebfn khi v\u00e0o trang Checkout: ph\u00ed v\u1eadn chuy\u1ec3n ch\u01b0a hi\u1ec3n […]<\/p>\n","protected":false},"author":1,"featured_media":4588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4214","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-thien-kien-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4214"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4214\/revisions"}],"predecessor-version":[{"id":4377,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4214\/revisions\/4377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4588"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}