{"id":4155,"date":"2026-08-08T10:13:54","date_gmt":"2026-08-08T10:13:54","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4155"},"modified":"2026-11-03T03:17:20","modified_gmt":"2026-11-03T03:17:20","slug":"he-thong-1-va-2","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/he-thong-1-va-2\/","title":{"rendered":"Thuy\u1ebft hai h\u1ec7 th\u1ed1ng t\u01b0 duy: H\u1ec7 th\u1ed1ng 1 v\u00e0 H\u1ec7 th\u1ed1ng 2"},"content":{"rendered":"

C\u00f3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng di\u1ec5n ra ch\u1ec9 trong v\u00e0i gi\u00e2y, tr\u01b0\u1edbc khi ph\u1ea7n l\u00fd tr\u00ed k\u1ecbp l\u00ean ti\u1ebfng.<\/p><\/blockquote>\n

B\u1ea1n \u0111ang l\u01b0\u1edbt TikTok th\u00ec b\u1eaft g\u1eb7p \u0111o\u1ea1n qu\u1ea3ng c\u00e1o kem d\u01b0\u1ee1ng da ch\u1ec9 d\u00e0i v\u1ecfn v\u1eb9n 8 gi\u00e2y. Video c\u00f2n ch\u01b0a ch\u1ea1y h\u1ebft. Kho\u1ea3ng 3 gi\u00e2y sau, ng\u00f3n tay b\u1ea1n b\u1ea5m v\u00e0o n\u00fat \u201cTh\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/strong>\u201d, d\u00f9 t\u00ean \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f2n ch\u01b0a k\u1ecbp \u0111\u1ecdc.<\/p>\n

V\u00e0i ng\u00e0y sau khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c giao t\u1edbi, b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi v\u00ec sao m\u00ecnh l\u1ea1i mua h\u1ed9p kem n\u00e0y. R\u1ed3i h\u00e0ng lo\u1ea1t l\u00fd do xu\u1ea5t hi\u1ec7n: \u201cV\u00ec n\u00f3 d\u01b0\u1ee1ng \u1ea9m t\u1ed1t\u201d, \u201cv\u00ec \u0111ang gi\u1ea3m gi\u00e1 m\u1ed9t n\u1eeda\u201d hay \u0111\u01a1n gi\u1ea3n \u201c\u0111\u1eb1ng n\u00e0o m\u00ecnh c\u0169ng c\u1ea7n mua kem m\u1edbi\u201d.<\/p>\n

Nh\u1eefng l\u1eddi gi\u1ea3i th\u00edch tr\u00ean \u0111\u1ec1u nghe r\u1ea5t h\u1ee3p l\u00fd, ch\u1ec9 c\u00f3 v\u1ea5n \u0111\u1ec1 l\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng x\u1ea3y ra tr\u01b0\u1edbc khi ph\u1ea7n l\u00fd tr\u00ed n\u00e0y k\u1ecbp l\u00ean ti\u1ebfng.<\/p>\n

\u0110\u00f3 kh\u00f4ng h\u1eb3n l\u00e0 v\u00ec b\u1ea1n qu\u00e1 \u201cy\u1ebfu l\u00f2ng\u201d tr\u01b0\u1edbc qu\u1ea3ng c\u00e1o. C\u00e1ch ph\u1ea3n \u1ee9ng n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed9t l\u00fd thuy\u1ebft trong khoa h\u1ecdc nh\u1eadn th\u1ee9c mang t\u00ean Thuy\u1ebft hai h\u1ec7 th\u1ed1ng t\u01b0 duy (Dual-Process Theory)<\/strong>.<\/p><\/blockquote>\n

Thuy\u1ebft hai h\u1ec7 th\u1ed1ng t\u01b0 duy l\u00e0 g\u00ec?<\/h2>\n

Thuy\u1ebft hai h\u1ec7 th\u1ed1ng t\u01b0 duy \u0111\u01b0\u1ee3c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111o\u1ea1t gi\u1ea3i Nobel Daniel Kahneman ph\u00e1t tri\u1ec3n v\u00e0 ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i qua cu\u1ed1n s\u00e1ch Thinking, Fast and Slow<\/em>. V\u1ec1 c\u01a1 b\u1ea3n, m\u00f4 h\u00ecnh n\u00e0y gi\u1ea3i th\u00edch c\u00e1ch con ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin, x\u1eed l\u00fd ch\u00fang v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\"B\u00eca
Cu\u1ed1n s\u00e1ch ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i c\u00e1ch ph\u00e2n bi\u1ec7t t\u01b0 duy nhanh v\u00e0 t\u01b0 duy ch\u1eadm. | Ngu\u1ed3n: Penguin Random House<\/figcaption><\/figure>\n

Theo Kahneman, nh\u1eadn th\u1ee9c c\u1ee7a ch\u00fang ta kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, c\u00f3 hai h\u1ec7 th\u1ed1ng c\u00f9ng v\u1eadn h\u00e0nh v\u00e0 li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau. C\u1ee5 th\u1ec3: H\u1ec7 th\u1ed1ng 1<\/strong> (System 1) l\u00e0 ph\u1ea7n t\u01b0 duy nhanh, c\u00f2n H\u1ec7 th\u1ed1ng 2<\/strong> (System 2) \u0111\u1ea3m nhi\u1ec7m c\u00e1c qu\u00e1 tr\u00ecnh t\u01b0 duy ch\u1eadm h\u01a1n.<\/p>\n

Kh\u00e1i ni\u1ec7m n\u00e0y d\u1ec5 b\u1ecb nh\u1ea7m v\u1edbi c\u00e2u chuy\u1ec7n \u201cn\u00e3o tr\u00e1i – n\u00e3o ph\u1ea3i\u201d quen thu\u1ed9c trong t\u00e2m l\u00fd h\u1ecdc \u0111\u1ea1i ch\u00fang, tuy nhi\u00ean hai m\u00f4 h\u00ecnh ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n

Khoa h\u1ecdc th\u1ea7n kinh hi\u1ec7n \u0111\u1ea1i cho th\u1ea5y c\u00e1ch ph\u00e2n chia n\u00e3o tr\u00e1i thi\u00ean v\u1ec1 logic, n\u00e3o ph\u1ea3i thi\u00ean v\u1ec1 s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t c\u00e1ch gi\u1ea3i th\u00edch qu\u00e1 \u0111\u01a1n gi\u1ea3n v\u00e0 l\u1ed7i th\u1eddi. C\u00e1c v\u00f9ng n\u00e3o lu\u00f4n ph\u1ed1i h\u1ee3p c\u00f9ng nhau, \u0111\u1ed3ng th\u1eddi b\u1ed9 n\u00e3o c\u0169ng c\u00f3 t\u00ednh linh ho\u1ea1t cao.<\/p>\n

H\u1ec7 th\u1ed1ng 1 v\u00e0 H\u1ec7 th\u1ed1ng 2 c\u0169ng kh\u00f4ng ph\u1ea3i hai v\u00f9ng n\u1eb1m c\u1ed1 \u0111\u1ecbnh \u1edf hai b\u00ean n\u00e3o. Ch\u00fang \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 hai c\u01a1 ch\u1ebf x\u1eed l\u00fd th\u00f4ng tin song h\u00e0nh, \u0111\u00f4i khi ph\u1ed1i h\u1ee3p v\u00e0 \u0111\u00f4i khi m\u1ed9t h\u1ec7 th\u1ed1ng s\u1ebd chi\u1ebfm \u01b0u th\u1ebf h\u01a1n h\u1ec7 th\u1ed1ng c\u00f2n l\u1ea1i.<\/p>\n

V\u1edbi marketing, c\u00f3 \u0111\u1ebfn g\u1ea7n 95% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong> \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, d\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u khi\u1ec3n ch\u1ee7 y\u1ebfu c\u1ee7a H\u1ec7 th\u1ed1ng 1. Ngay c\u1ea3 khi b\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang c\u00e2n nh\u1eafc c\u1ef1c k\u1ef3 l\u00fd tr\u00ed, h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1eeb tr\u01b0\u1edbc, c\u00f2n H\u1ec7 th\u1ed1ng 2 xu\u1ea5t hi\u1ec7n sau \u0111\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1c l\u00fd do h\u1ee3p l\u00fd cho quy\u1ebft \u0111\u1ecbnh \u1ea5y.<\/p><\/blockquote>\n

H\u1ec7 th\u1ed1ng 1 – Ph\u1ea3n x\u1ea1 ra quy\u1ebft \u0111\u1ecbnh trong t\u00edch t\u1eafc<\/h2>\n

N\u1ebfu b\u1ea1n t\u1eebng t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t chi\u1ebfc \u0111\u1ed3ng h\u1ed3 flash sale \u0111ang \u0111\u1ebfm ng\u01b0\u1ee3c l\u1ea1i khi\u1ebfn m\u00ecnh b\u1ed7ng mu\u1ed1n mua m\u00f3n \u0111\u1ed3 v\u1ed1n ch\u01b0a th\u1eadt s\u1ef1 c\u1ea7n, H\u1ec7 th\u1ed1ng 1 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n

\u0110\u00e2y g\u1ea7n nh\u01b0 l\u00e0 ch\u1ebf \u0111\u1ed9 m\u1eb7c \u0111\u1ecbnh c\u1ee7a b\u1ed9 n\u00e3o, ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng m\u1ed9t ph\u1ea3n x\u1ea1 b\u1ea3n n\u0103ng \u0111\u1ec3 gi\u00fap ch\u00fang ta ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng<\/strong>. H\u1ec7 th\u1ed1ng 1 ph\u1ea3n h\u1ed3i trong kho\u1ea3ng v\u00e0i mili-gi\u00e2y \u0111\u1ebfn d\u01b0\u1edbi 1,5 gi\u00e2y<\/strong>, kh\u00f4ng y\u00eau c\u1ea7u nhi\u1ec1u s\u1ef1 t\u1eadp trung v\u00e0 c\u0169ng kh\u00f4ng c\u1ea7n b\u1ea1n ph\u1ea3i ng\u1ed3i suy lu\u1eadn t\u1eebng b\u01b0\u1edbc tr\u01b0\u1edbc khi \u0111\u01b0a ra ph\u1ea3n \u1ee9ng.<\/p>\n

H\u1ec7 th\u1ed1ng n\u00e0y kh\u00f4ng gi\u1ecfi l\u00e0m to\u00e1n hay x\u00e2y d\u1ef1ng nh\u1eefng chu\u1ed7i l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd. Thay v\u00e0o \u0111\u00f3, n\u00f3 d\u1ef1a v\u00e0o c\u1ea3m x\u00fac, tr\u1ef1c gi\u00e1c, kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eabu<\/strong> v\u00e0 h\u00e0ng lo\u1ea1t l\u1ed1i t\u1eaft kinh nghi\u1ec7m m\u00e0 ch\u00fang ta \u0111\u00e3 t\u00edch l\u0169y sau v\u00f4 s\u1ed1 l\u1ea7n ti\u1ebfp x\u00fac v\u1edbi th\u1ebf gi\u1edbi xung quanh.<\/p>\n

V\u1ec1 m\u1eb7t sinh h\u1ecdc, H\u1ec7 th\u1ed1ng 1 g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng v\u00f9ng n\u00e3o c\u1ed5 x\u01b0a h\u01a1n nh\u01b0 h\u1ec7 th\u1ed1ng vi\u1ec1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho c\u1ea3m x\u00fac v\u00e0 b\u1ea3n n\u0103ng, h\u1ea1ch h\u1ea1nh nh\u00e2n li\u00ean quan \u0111\u1ebfn n\u1ed7i s\u1ee3 v\u00e0 ham mu\u1ed1n t\u1ee9c th\u1eddi, c\u00f9ng th\u1ec3 v\u00e2n b\u1ee5ng – trung t\u00e2m ph\u1ea7n th\u01b0\u1edfng gi\u1ea3i ph\u00f3ng dopamine khi b\u1ed9 n\u00e3o nh\u1eadn ra m\u1ed9t c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn. V\u1eady n\u00ean \u0111\u00f4i khi m\u1ed9t n\u00fat mua h\u00e0ng m\u00e0u \u0111\u1ecf n\u1ed5i b\u1eadt hay d\u00f2ng ch\u1eef \u201cch\u1ec9 c\u00f2n 2 s\u1ea3n ph\u1ea9m\u201d<\/strong> \u0111\u00e3 \u0111\u1ee7 khi\u1ebfn tay b\u1ea1n h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc khi \u0111\u1ea7u k\u1ecbp suy ngh\u0129.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, H\u1ec7 th\u1ed1ng 1 l\u01b0u gi\u1eef th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi li\u00ean t\u01b0\u1edfng<\/strong> r\u1ea5t l\u1edbn. M\u1ed7i khi m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, nh\u1eefng \u00fd t\u01b0\u1edfng n\u1eb1m g\u1ea7n n\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u201c\u0111\u00e1nh th\u1ee9c\u201d. Ch\u1ec9 c\u1ea7n ai \u0111\u00f3 n\u00f3i \u0111\u1ebfn \u201ckem chua\u201d, b\u1ed9 n\u00e3o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 \u00e2m th\u1ea7m n\u1ed1i n\u00f3 v\u1edbi \u201cs\u1eefa\u201d hay \u201cb\u01a1\u201d d\u00f9 ng\u01b0\u1eddi n\u00f3i ch\u01b0a h\u1ec1 nh\u1eafc \u0111\u1ebfn hai t\u1eeb n\u00e0y.<\/p>\n

Marketing c\u0169ng v\u1eadn h\u00e0nh t\u01b0\u01a1ng t\u1ef1. M\u1ed9t t\u00f4ng m\u00e0u, h\u00ecnh \u1ea3nh quen thu\u1ed9c hay \u0111o\u1ea1n giai \u0111i\u1ec7u ch\u1ec9 xu\u1ea5t hi\u1ec7n v\u00e0i gi\u00e2y c\u00f3 th\u1ec3 k\u00e9o theo c\u1ea3 m\u1ed9t chu\u1ed7i k\u00fd \u1ee9c v\u00e0 c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/strong>, tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng k\u1ecbp \u0111\u1ecdc b\u1ea5t k\u1ef3 l\u1eadp lu\u1eadn n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

H\u1ec7 th\u1ed1ng 2 – Nh\u00e0 ph\u00e2n t\u00edch ch\u1eadm r\u00e3i nh\u01b0ng r\u1ea5t d\u1ec5 \u0111u\u1ed1i s\u1ee9c<\/h2>\n

N\u1ebfu H\u1ec7 th\u1ed1ng 1 gi\u1ed1ng m\u1ed9t ph\u1ea3n x\u1ea1, H\u1ec7 th\u1ed1ng 2 l\u1ea1i g\u1ea7n v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u1ea9n tr\u1ecdng h\u01a1n. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ho\u1ea1t \u0111\u1ed9ng h\u1ebft c\u00f4ng su\u1ea5t, m\u00e0 th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c huy \u0111\u1ed9ng khi ch\u00fang ta th\u1ef1c s\u1ef1 c\u1ea7n suy ngh\u0129.<\/p>\n

H\u1ec7 th\u1ed1ng 2 x\u1eed l\u00fd th\u00f4ng tin ch\u1eadm, ti\u00eau t\u1ed1n nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng v\u00e0 oxy c\u1ee7a c\u01a1 th\u1ec3, \u0111\u1ed5i l\u1ea1i ch\u00fang ta c\u00f3 kh\u1ea3 n\u0103ng suy lu\u1eadn logic, t\u00ednh to\u00e1n, l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn ph\u1ee9c t\u1ea1p.<\/p>\n

H\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u1edf c\u00e1c v\u00f9ng n\u00e3o ti\u1ebfn h\u00f3a m\u1edbi h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ecf n\u00e3o tr\u01b0\u1edbc tr\u00e1n – khu v\u1ef1c tham gia v\u00e0o l\u1eadp lu\u1eadn tr\u1eebu t\u01b0\u1ee3ng, gi\u00e1m s\u00e1t h\u00e0nh vi v\u00e0 ki\u1ec3m so\u00e1t nh\u1eefng xung \u0111\u1ed9ng b\u1ed1c \u0111\u1ed3ng \u0111\u01b0\u1ee3c g\u1eedi l\u00ean t\u1eeb h\u1ea1ch h\u1ea1nh nh\u00e2n.<\/p>\n

Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Jonathan Haidt t\u1eebng \u0111\u01b0a ra m\u1ed9t h\u00ecnh \u1ea3nh d\u1ec5 hi\u1ec3u, sau n\u00e0y \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn qua cu\u1ed1n Switch<\/em> c\u1ee7a anh em nh\u00e0 Heath. H\u1ec7 th\u1ed1ng 1 gi\u1ed1ng m\u1ed9t con voi kh\u1ed5ng l\u1ed3, chi\u1ebfm t\u1edbi 99% tr\u1ecdng l\u01b0\u1ee3ng nh\u1eadn th\u1ee9c<\/strong>, c\u00f2n H\u1ec7 th\u1ed1ng 2 ch\u1ec9 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n t\u01b0\u1ee3ng nh\u1ecf b\u00e9 v\u1edbi kho\u1ea3ng 1% quy\u1ec1n ki\u1ec3m so\u00e1t<\/strong>.<\/p>\n

Ng\u01b0\u1eddi qu\u1ea3n t\u01b0\u1ee3ng c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01b0\u1eddng, nh\u01b0ng n\u1ebfu con voi th\u1ef1c s\u1ef1 mu\u1ed1n r\u1ebd sang h\u01b0\u1edbng kh\u00e1c th\u00ec vi\u1ec7c k\u00e9o n\u00f3 tr\u1edf l\u1ea1i kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. V\u1eady ng\u01b0\u1eddi qu\u1ea3n t\u01b0\u1ee3ng c\u00f3 lu\u00f4n \u0111\u1ee7 s\u1ee9c ki\u1ec3m so\u00e1t con voi kh\u00f4ng? V\u1ea5n \u0111\u1ec1 l\u00e0 H\u1ec7 th\u1ed1ng 2 c\u0169ng c\u00f3 nhi\u1ec1u gi\u1edbi h\u1ea1n.<\/p>\n

Kh\u1ea3 n\u0103ng t\u1eadp trung c\u00f3 h\u1ea1n<\/h3>\n

Ch\u1ec9 c\u1ea7n m\u1ed9t pop-up xu\u1ea5t hi\u1ec7n b\u1ea5t ng\u1edd, th\u00f4ng b\u00e1o \u0111\u1ea9y tr\u00ean \u0111i\u1ec7n tho\u1ea1i hay ti\u1ebfng \u1ed3n chen v\u00e0o, qu\u00e1 tr\u00ecnh x\u1eed l\u00fd \u0111ang di\u1ec5n ra c\u00f3 th\u1ec3 b\u1ecb \u0111\u1ee9t g\u00e3y. Ch\u1eb3ng h\u1ea1n khi b\u1ea1n \u0111ang c\u1ed1 \u0111\u1ecdc b\u1ea3ng gi\u00e1, website li\u00ean t\u1ee5c b\u1eaft b\u1ea1n \u0111\u00f3ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1eed l\u00fd c\u00e1c th\u00f4ng tin kh\u00f4ng li\u00ean quan, khi\u1ebfn ph\u1ea7n l\u00fd tr\u00ed ph\u1ea3i l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n m\u1ee9c c\u1ea7n thi\u1ebft.<\/p>\n

R\u1ea5t d\u1ec5 c\u1ea1n n\u0103ng l\u01b0\u1ee3ng<\/h3>\n

B\u1edfi suy ngh\u0129 c\u00f3 ch\u1ee7 \u0111\u00edch l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng t\u1ed1n s\u1ee9c. N\u00e3o b\u1ed9 th\u01b0\u1eddng t\u00ecm c\u00e1ch tr\u00e1nh s\u1eed d\u1ee5ng H\u1ec7 th\u1ed1ng 2 n\u1ebfu kh\u00f4ng th\u1ef1c s\u1ef1 b\u1eaft bu\u1ed9c. V\u00ec v\u1eady, m\u1ed9t website y\u00eau c\u1ea7u b\u1ea1n t\u1ef1 l\u00e0m to\u00e1n, ghi nh\u1edb nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n v\u00e0 ng\u1ed3i so s\u00e1nh h\u00e0ng lo\u1ea1t th\u00f4ng s\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u01a1n gi\u1ea3n ch\u1ecdn c\u00e1ch\u2026 tho\u00e1t trang.<\/p>\n

B\u1ed9 nh\u1edb l\u00e0m vi\u1ec7c c\u00f3 h\u1ea1n<\/h3>\n

Ch\u00fang ta th\u01b0\u1eddng ngh\u0129 c\u00e0ng c\u00f3 nhi\u1ec1u b\u1ed9 l\u1ecdc, l\u1ef1a ch\u1ecdn v\u00e0 th\u00f4ng s\u1ed1 th\u00ec kh\u00e1ch h\u00e0ng c\u00e0ng d\u1ec5 t\u00ecm \u0111\u01b0\u1ee3c th\u1ee9 ph\u00f9 h\u1ee3p. Th\u1ebf nh\u01b0ng theo c\u00e1c th\u1eed nghi\u1ec7m, c\u00e0ng gi\u1ea3m s\u1ed1 l\u1ef1a ch\u1ecdn th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean, b\u1edfi l\u00fac n\u00e0y, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i mang qu\u00e1 nhi\u1ec1u th\u00f4ng tin trong \u0111\u1ea7u c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

Ngo\u00e0i ra, H\u1ec7 th\u1ed1ng 2 c\u00f2n c\u00f3 m\u1ed9t \u0111i\u1ec3m khi\u1ebfn n\u00f3 kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u00e1ng tin nh\u01b0 ch\u00fang ta t\u01b0\u1edfng. Khi H\u1ec7 th\u1ed1ng 1 \u0111\u00e3 b\u1ecb thu h\u00fat b\u1edfi m\u1ed9t s\u1ea3n ph\u1ea9m v\u00ec c\u1ea3m x\u00fac, ph\u1ea7n l\u00fd tr\u00ed nhi\u1ec1u l\u00fac kh\u00f4ng \u0111\u1ee9ng l\u00ean ph\u1ea3n bi\u1ec7n m\u00e0 l\u1ea1i chuy\u1ec3n th\u00e0nh m\u1ed9t \u201clu\u1eadt s\u01b0 b\u00e0o ch\u1eefa\u201d.<\/p>\n

L\u00fac n\u00e0y, H\u1ec7 th\u1ed1ng 2 t\u1ef1 t\u00ecm c\u00e1c l\u00fd do nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng b\u1ec1n, t\u00ednh n\u0103ng h\u1eefu \u00edch hay m\u1ee9c gi\u00e1 ti\u1ebft ki\u1ec7m \u0111\u1ec3 ch\u1ee9ng minh l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u l\u00e0 h\u1ee3p l\u00fd. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ra quy\u1ebft \u0111\u1ecbnh, \u0111\u00f4i khi n\u00f3 ch\u1ec9 gi\u1ea3i th\u00edch quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n

H\u00e0nh tr\u00ecnh mua h\u00e0ng thay \u0111\u1ed5i th\u1ebf n\u00e0o d\u01b0\u1edbi l\u0103ng k\u00ednh Dual-Process?<\/h2>\n

Khi nh\u00ecn h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng b\u1eb1ng hai h\u1ec7 th\u1ed1ng n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y h\u1ecd kh\u00f4ng s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ki\u1ec3u t\u01b0 duy t\u1eeb l\u00fac bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua trung th\u00e0nh. \u1ede m\u1ed7i giai \u0111o\u1ea1n, m\u1ed9t h\u1ec7 th\u1ed1ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng chi\u1ebfm \u01b0u th\u1ebf h\u01a1n:<\/p>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u – H\u1ec7 th\u1ed1ng 1 th\u1ed1ng tr\u1ecb<\/h3>\n

Khi b\u1ea1n \u0111ang l\u01b0\u1edbt qua m\u1ed9t video ng\u1eafn ho\u1eb7c m\u1eabu qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u00f3 kho\u1ea3ng th\u1eddi gian c\u1ef1c ng\u1eafn \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng. C\u1ea3m gi\u00e1c v\u1ec1 m\u00e0u s\u1eafc, th\u1ea9m m\u1ef9 v\u00e0 c\u1ea3m x\u00fac c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u1ec9 trong 50 mili-gi\u00e2y \u0111\u1ea7u ti\u00ean<\/strong>, v\u00ec v\u1eady nh\u1eefng l\u1eadp lu\u1eadn logic d\u00e0i d\u00f2ng g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n

C\u00e2n nh\u1eafc – H\u1ec7 th\u1ed1ng 2 b\u1eaft \u0111\u1ea7u l\u00ean ti\u1ebfng<\/h3>\n

Sau khi th\u1ea5y h\u1ee9ng th\u00fa v\u00e0 nh\u1ea5p v\u00e0o trang s\u1ea3n ph\u1ea9m, b\u1ea1n b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n. Nh\u01b0ng \u1edf g\u00f3c nh\u00ecn kh\u00e1c, b\u1ea1n c\u0169ng \u0111ang t\u00ecm c\u00e1c d\u1eef ki\u1ec7n \u0111\u1ec3 t\u1ef1 thuy\u1ebft ph\u1ee5c m\u00ecnh v\u1ec1 s\u1ef1 thu h\u00fat \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00e2y l\u00e0 l\u00fac th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, th\u00e0nh ph\u1ea7n minh b\u1ea1ch, ch\u1ee9ng nh\u1eadn hay \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc tr\u1edf n\u00ean c\u1ea7n thi\u1ebft.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap ph\u1ea7n l\u00fd tr\u00ed c\u1ea3m th\u1ea5y l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n an to\u00e0n h\u01a1n.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh – C\u1ea3 hai h\u1ec7 th\u1ed1ng c\u00f9ng tham gia<\/h3>\n

Khi b\u1ea1n \u0111i \u0111\u1ebfn n\u00fat \u201cTh\u00eam v\u00e0o gi\u1ecf h\u00e0ng\u201d, c\u00e1c t\u00edn hi\u1ec7u kh\u1ea9n c\u1ea5p nh\u01b0 \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i s\u1ebd ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y H\u1ec7 th\u1ed1ng 1 h\u00e0nh \u0111\u1ed9ng. Trong khi \u0111\u00f3, ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n, b\u1ea3o m\u1eadt thanh to\u00e1n hay cam k\u1ebft \u0111\u1ed5i tr\u1ea3 gi\u00fap H\u1ec7 th\u1ed1ng 2 gi\u1ea3m b\u1edbt lo l\u1eafng v\u00e0 cho ph\u00e9p giao d\u1ecbch ti\u1ebfp t\u1ee5c.<\/p>\n

Trung th\u00e0nh – H\u1ec7 th\u1ed1ng 1 d\u1ea7n l\u00e0m ch\u1ee7<\/h3>\n

Sau nhi\u1ec1u l\u1ea7n mua, h\u00e0nh vi c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh th\u00f3i quen. B\u1ea1n quay l\u1ea1i v\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 quen thu\u1ed9c v\u00e0 kh\u00f4ng c\u00f2n ph\u1ea3i d\u00e0nh nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 c\u00e2n nh\u1eafc t\u1eeb \u0111\u1ea7u, khi\u1ebfn nh\u1eefng l\u1ea7n mua l\u1eb7p l\u1ea1i g\u1ea7n nh\u01b0 kh\u00f4ng c\u1ea7n H\u1ec7 th\u1ed1ng 2 tham gia qu\u00e1 nhi\u1ec1u.<\/p>\n

C\u00f4ng th\u1ee9c 5 t\u1ea7ng \u0111\u1ec3 \u201cn\u00f3i chuy\u1ec7n\u201d v\u1edbi c\u1ea3 hai h\u1ec7 th\u1ed1ng<\/h2>\n

Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o n\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o c\u1ea3m x\u00fac c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00edch, nh\u01b0ng ch\u01b0a \u0111\u1ee7 y\u00ean t\u00e2m \u0111\u1ec3 mua. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1ed3i to\u00e0n b\u1ed9 th\u00f4ng s\u1ed1 ngay t\u1eeb \u0111\u1ea7u c\u0169ng d\u1ec5 khi\u1ebfn h\u1ecd ch\u01b0a k\u1ecbp quan t\u00e2m th\u00ec b\u1ecf \u0111i.<\/p>\n

V\u1eady th\u00f4ng \u0111i\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? B\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp n\u00f3 th\u00e0nh 5 t\u1ea7ng, \u0111i theo tr\u00ecnh t\u1ef1 m\u00e0 hai h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t. C\u1ea3m x\u00fac thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u01b0\u1edbc, c\u00f2n d\u1eef li\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh h\u1ee3p l\u00fd v\u00e0 an to\u00e0n h\u01a1n:<\/p>\n

T\u1ea7ng 1: Hook – \u0110\u00e1nh v\u00e0o H\u1ec7 th\u1ed1ng 1<\/h3>\n

Ph\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ea7n t\u1ea1o t\u00f2 m\u00f2 ho\u1eb7c m\u1ed9t ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac ngay l\u1eadp t\u1ee9c. Ti\u00eau \u0111\u1ec1 hay h\u00ecnh \u1ea3nh ph\u1ea3i l\u00e0 th\u1ee9 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u ch\u1ec9 sau v\u00e0i gi\u00e2y. Ch\u1eb3ng h\u1ea1n v\u1edbi s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da: \u201cL\u00e0n da tu\u1ed5i 35 c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i tr\u00f4ng gi\u1ed1ng tu\u1ed5i 35.\u201d<\/p>\n

L\u00fac n\u00e0y ch\u01b0a c\u1ea7n v\u1ed9i gi\u1ea3i th\u00edch to\u00e0n b\u1ed9 c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m, b\u1edfi vi\u1ec7c quan tr\u1ecdng h\u01a1n l\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem d\u1eebng l\u1ea1i.<\/p>\n

T\u1ea7ng 2: Story – V\u1eabn l\u00e0 H\u1ec7 th\u1ed1ng 1<\/h3>\n

Sau khi c\u00f3 s\u1ef1 ch\u00fa \u00fd, c\u00e2u chuy\u1ec7n gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc g\u1eafn s\u1ea3n ph\u1ea9m v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m v\u00e0 kh\u00e1t v\u1ecdng c\u1ee5 th\u1ec3. Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 l\u1ea1i h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u tu\u1ea7n b\u1ebf t\u1eafc v\u1edbi l\u00e0n da s\u1ea1m n\u00e1m, thay v\u00ec l\u1eadp t\u1ee9c \u0111\u01b0a ra b\u1ea3ng th\u00e0nh ph\u1ea7n d\u00e0i k\u00edn m\u00e0n h\u00ecnh.<\/p>\n

C\u1ea3m x\u00fac ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u01b0\u1eddng \u1edf giai \u0111o\u1ea1n n\u00e0y, c\u00f2n s\u1ea3n ph\u1ea9m ch\u01b0a c\u1ea7n gi\u1ea3i th\u00edch m\u1ecdi th\u1ee9 nh\u01b0ng ph\u1ea3i gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn th\u1ea5y c\u00e2u chuy\u1ec7n c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u00ednh h\u1ecd.<\/p>\n

T\u1ea7ng 3: Proof – Chuy\u1ec3n sang H\u1ec7 th\u1ed1ng 2<\/h3>\n

Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mu\u1ed1n bi\u1ebft th\u00eam, \u0111\u00e2y m\u1edbi l\u00e0 l\u00fac d\u1eef li\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc ph\u00e1t huy t\u00e1c d\u1ee5ng. V\u00ed d\u1ee5: \u201cC\u00f4ng th\u1ee9c ch\u1ee9a 10% Vitamin C nguy\u00ean ch\u1ea5t<\/strong> k\u1ebft h\u1ee3p Hyaluronic Acid. 94% ng\u01b0\u1eddi d\u00f9ng<\/strong> th\u1ea5y da s\u00e1ng r\u00f5 r\u1ec7t sau 4 tu\u1ea7n.\u201d<\/p>\n

C\u00e1c con s\u1ed1 l\u00fac n\u00e0y gi\u00fap H\u1ec7 th\u1ed1ng 2 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t l\u00fd do \u0111\u1ee7 r\u00f5 r\u00e0ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c v\u1edbi quy\u1ebft \u0111\u1ecbnh m\u00e0 H\u1ec7 th\u1ed1ng 1 \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh.<\/p>\n

T\u1ea7ng 4: Trust – Ti\u1ebfp t\u1ee5c l\u00e0m y\u00ean l\u00f2ng H\u1ec7 th\u1ed1ng 2<\/h3>\n

B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ed1i t\u1eaft d\u1eef li\u1ec7u d\u1ec5 x\u1eed l\u00fd. Ch\u1eb3ng h\u1ea1n: \u201c\u0110\u01b0\u1ee3c tin d\u00f9ng b\u1edfi h\u01a1n 12.000 kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf<\/strong>.\u201d D\u00f2ng n\u00e0y \u0111i k\u00e8m \u0111\u00e1nh gi\u00e1 5 sao s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc gi\u1ea3m b\u1edbt c\u1ea3m gi\u00e1c m\u00ecnh \u0111ang \u0111\u01b0a ra m\u1ed9t l\u1ef1a ch\u1ecdn r\u1ee7i ro.<\/p>\n

H\u1ecd kh\u00f4ng ph\u1ea3i t\u1ef1 ki\u1ec3m ch\u1ee9ng m\u1ecdi th\u1ee9 t\u1eeb con s\u1ed1 0. Tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc tr\u1edf th\u00e0nh d\u1eef ki\u1ec7n ng\u1eafn g\u1ecdn \u0111\u1ec3 H\u1ec7 th\u1ed1ng 2 c\u1ea3m th\u1ea5y y\u00ean t\u00e2m h\u01a1n.<\/p>\n

T\u1ea7ng 5: Close – Quay tr\u1edf l\u1ea1i H\u1ec7 th\u1ed1ng 1<\/h3>\n

\u1ede b\u01b0\u1edbc cu\u1ed1i, c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p ho\u1eb7c n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 c\u00f3 th\u1ec3 \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u1eeb c\u00e2n nh\u1eafc sang h\u00e0nh \u0111\u1ed9ng. M\u1ed9t CTA r\u00f5 r\u00e0ng nh\u01b0 \u201cCh\u1ec9 c\u00f2n \u0111\u00fang 48 gi\u1edd cu\u1ed1i c\u00f9ng cho m\u1ee9c \u01b0u \u0111\u00e3i n\u00e0y\u201d \u0111\u01b0a s\u1ef1 ch\u00fa \u00fd quay tr\u1edf l\u1ea1i ph\u1ea7n ph\u1ea3n x\u1ea1 nhanh c\u1ee7a n\u00e3o b\u1ed9.<\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u201cn\u00f3i chuy\u1ec7n\u201d v\u1edbi hai h\u1ec7 th\u1ed1ng th\u1ebf n\u00e0o?<\/h2>\n

Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y t\u1ea1o c\u1ea3m gi\u00e1c nh\u01b0 h\u1ecd hi\u1ec3u kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec, tr\u01b0\u1edbc c\u1ea3 khi ng\u01b0\u1eddi mua gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1c nhau, nh\u01b0ng ph\u1ea7n c\u1ea3m x\u00fac v\u00e0 l\u00fd tr\u00ed cu\u1ed1i c\u00f9ng v\u1eabn h\u1ed7 tr\u1ee3 cho nhau:<\/p>\n

Glossier<\/h3>\n

Glossier chinh ph\u1ee5c H\u1ec7 th\u1ed1ng 1 t\u1eeb kh\u00e1 s\u1edbm b\u1eb1ng t\u00f4ng h\u1ed3ng millennial \u0111\u1eb7c tr\u01b0ng, h\u00ecnh \u1ea3nh ng\u01b0\u1eddi d\u00f9ng th\u1eadt v\u00e0 phong c\u00e1ch c\u00f3 ph\u1ea7n m\u1ed9c m\u1ea1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, c\u0169ng nh\u01b0 gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5y m\u00ecnh thu\u1ed9c v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Sau khi ph\u1ea7n c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u01b0a v\u00e0o nh\u1eefng th\u00f4ng tin th\u00e0nh ph\u1ea7n r\u00f5 r\u00e0ng v\u00e0 n\u1ed9i dung gi\u00e1o d\u1ee5c v\u1ec1 skincare \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a H\u1ec7 th\u1ed1ng 2.<\/p>\n

\"C\u00e1c
B\u1ea3ng m\u00e0u h\u1ed3ng v\u00e0 thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n l\u00e0 ph\u1ea7n nh\u1eadn di\u1ec7n g\u1eafn ch\u1eb7t v\u1edbi Glossier. | Ngu\u1ed3n: Glossier<\/figcaption><\/figure>\n

The Ordinary<\/h3>\n

The Ordinary \u0111i theo m\u1ed9t h\u01b0\u1edbng g\u1ea7n nh\u01b0 ng\u01b0\u1ee3c l\u1ea1i. Tho\u1ea1t nh\u00ecn, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ebb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n to\u00e0n cho H\u1ec7 th\u1ed1ng 2. T\u1eeb t\u00ean s\u1ea3n ph\u1ea9m gi\u1ed1ng h\u1ee3p ch\u1ea5t h\u00f3a h\u1ecdc, bao b\u00ec mang c\u1ea3m gi\u00e1c nh\u01b0 l\u1ecd th\u00ed nghi\u1ec7m cho \u0111\u1ebfn m\u1ee9c gi\u00e1 minh b\u1ea1ch kh\u00e1 \u201ctr\u1ea7n tr\u1ee5i\u201d, m\u1ecdi th\u1ee9 \u0111\u1ec1u nh\u1ea5n m\u1ea1nh s\u1ef1 l\u00fd t\u00ednh.<\/p>\n

Th\u1ebf nh\u01b0ng ch\u00ednh s\u1ef1 l\u00fd t\u00ednh c\u1ef1c \u0111oan n\u00e0y d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t l\u1ed1i t\u1eaft b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn H\u1ec7 th\u1ed1ng 1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi t\u1ef1 \u0111\u1ed9ng c\u1ea3m th\u1ea5y \u0111\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin, m\u00e0 kh\u00f4ng c\u1ea7n nghi\u00ean c\u1ee9u qu\u00e1 nhi\u1ec1u.<\/p>\n

Bao b\u00ec t\u1eadp trung v\u00e0o t\u00ean ho\u1ea1t ch\u1ea5t v\u00e0 n\u1ed3ng \u0111\u1ed9 khi\u1ebfn t\u00ednh \u201cl\u00fd tr\u00ed\u201d tr\u1edf th\u00e0nh ch\u00ednh ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u. | Ngu\u1ed3n: The Ordinary<\/p><\/blockquote>\n

\"Nhi\u1ec1u
Bao b\u00ec t\u1eadp trung v\u00e0o t\u00ean ho\u1ea1t ch\u1ea5t v\u00e0 n\u1ed3ng \u0111\u1ed9 khi\u1ebfn t\u00ednh \u201cl\u00fd tr\u00ed\u201d tr\u1edf th\u00e0nh ch\u00ednh ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u. | Ngu\u1ed3n: The Ordinary<\/figcaption><\/figure>\n

Fenty Beauty<\/h3>\n

Fenty Beauty th\u00ec t\u00e1c \u0111\u1ed9ng v\u00e0o c\u1ea3 hai h\u1ec7 th\u1ed1ng. H\u1ec7 th\u1ed1ng 1 d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a Rihanna c\u00f9ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 \u0111a d\u1ea1ng b\u1ea3n s\u1eafc, trong khi H\u1ec7 th\u1ed1ng 2 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u1eb1ng ch\u1ee9ng r\u1ea5t c\u1ee5 th\u1ec3 khi Fenty Beauty ra m\u1eaft \u0111\u1ed3ng th\u1eddi 40 t\u00f4ng m\u00e0u kem n\u1ec1n<\/strong>.<\/p>\n

Con s\u1ed1 n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t l\u1eadp lu\u1eadn l\u00fd t\u00ednh kh\u00f3 b\u1ecf qua cho tuy\u00ean b\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

\"40
40 t\u00f4ng m\u00e0u kem n\u1ec1n bi\u1ebfn tuy\u00ean b\u1ed1 v\u1ec1 t\u00ednh bao tr\u00f9m th\u00e0nh m\u1ed9t b\u1eb1ng ch\u1ee9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ngay. | Ngu\u1ed3n: Fenty Beauty<\/figcaption><\/figure>\n

Nh\u1eefng sai l\u1ea7m khi\u1ebfn website \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd k\u1ecbp suy ngh\u0129<\/h2>\n

Hi\u1ec3u Dual-Process Theory kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 t\u00ecm c\u00e1ch k\u00edch th\u00edch ph\u1ea7n c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t ph\u1ea7n quan tr\u1ecdng kh\u00e1c l\u00e0 nh\u1eadn ra nh\u1eefng l\u00fac website v\u00f4 t\u00ecnh \u00e9p H\u1ec7 th\u1ed1ng 2 l\u00e0m vi\u1ec7c qu\u00e1 s\u1ee9c.<\/p>\n

B\u1eaft kh\u00e1ch h\u00e0ng l\u00e0m to\u00e1n<\/h3>\n

Khi b\u1ea3ng gi\u00e1 c\u00f3 qu\u00e1 nhi\u1ec1u \u0111i\u1ec1u kho\u1ea3n v\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i t\u1ef1 t\u00ednh xem cu\u1ed1i c\u00f9ng m\u00ecnh ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n, H\u1ec7 th\u1ed1ng 2 s\u1ebd nhanh ch\u00f3ng b\u1ecb k\u00e9o v\u00e0o nhi\u1ec7m v\u1ee5 v\u1ed1n kh\u00f4ng ai mu\u1ed1n l\u00e0m khi \u0111ang mua s\u1eafm.<\/p>\n

Trong m\u1ed9t th\u1eed nghi\u1ec7m b\u00e1n t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m c\u1ee7a ng\u00e2n h\u00e0ng, website ch\u1ec9 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t con s\u1ed1 l\u00e3i su\u1ea5t duy nh\u1ea5t, thay v\u00ec tr\u00ecnh b\u00e0y hai m\u1ee9c l\u00e3i su\u1ea5t c\u00f9ng c\u00e1c kho\u1ea3n ph\u00ed ph\u1ee9c t\u1ea1p. Phi\u00ean b\u1ea3n n\u00e0y \u0111\u00e3 chi\u1ebfn th\u1eafng ho\u00e0n to\u00e0n nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f3 thi\u1ebft k\u1ebf ho\u00e0nh tr\u00e1ng h\u01a1n, nh\u01b0ng c\u0169ng kh\u00f3 hi\u1ec3u h\u01a1n.<\/p>\n

Giao di\u1ec7n \u0111\u1eb9p ch\u01b0a ch\u1eafc c\u1ee9u \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh \u0111ang b\u1eaft n\u00e3o b\u1ed9 ph\u1ea3i t\u00ednh qu\u00e1 nhi\u1ec1u.<\/p>\n

K\u00e9o d\u00e0i quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh<\/h3>\n

Chu\u1ed7i thi\u1ebft l\u1eadp quy\u1ec1n ri\u00eang t\u01b0, h\u00e0ng lo\u1ea1t c\u00e2u h\u1ecfi ho\u1eb7c quy tr\u00ecnh \u0111\u0103ng k\u00fd c\u00f3 qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc \u0111\u1ec1u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng \u201cm\u1ec7t m\u1ecfi quy\u1ebft \u0111\u1ecbnh\u201d. M\u1ed7i l\u1ef1a ch\u1ecdn nh\u1ecf ti\u1ebfp t\u1ee5c l\u1ea5y \u0111i m\u1ed9t ph\u1ea7n n\u0103ng l\u01b0\u1ee3ng c\u1ee7a H\u1ec7 th\u1ed1ng 2. \u0110i\u1ec1u n\u00e0y k\u00e9o d\u00e0i cho \u0111\u1ebfn khi b\u1ea1n kh\u00f4ng c\u00f2n mu\u1ed1n c\u00e2n nh\u1eafc th\u00eam.<\/p>\n

Khi h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 ki\u1ec7t s\u1ee9c, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111i theo hai h\u01b0\u1edbng. H\u1ecd mua s\u1eafm b\u1ed1c \u0111\u1ed3ng h\u01a1n, sau \u0111\u00f3 d\u1ec5 h\u1ed1i h\u1eadn v\u00e0 y\u00eau c\u1ea7u tr\u1ea3 h\u00e0ng, ho\u1eb7c \u0111\u01a1n gi\u1ea3n r\u1eddi kh\u1ecfi website \u0111\u1ec3 kh\u00f4ng ph\u1ea3i ti\u1ebfp t\u1ee5c suy ngh\u0129 n\u1eefa.<\/p>\n

Tin tuy\u1ec7t \u0111\u1ed1i v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi trong kh\u1ea3o s\u00e1t<\/h3>\n

B\u1ea1n h\u1ecfi m\u1ed9t ng\u01b0\u1eddi v\u00ec sao h\u1ecd ch\u1ecdn chi\u1ebfc m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed n\u00e0y. C\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 r\u1ea5t h\u1ee3p l\u00fd: \u201cV\u00ec n\u00f3 c\u00f3 m\u00e0ng l\u1ecdc HEPA t\u00e2n ti\u1ebfn nh\u1ea5t.\u201d Nh\u01b0ng \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 l\u00fd do khi\u1ebfn h\u1ecd ch\u00fa \u00fd t\u1edbi s\u1ea3n ph\u1ea9m ngay t\u1eeb \u0111\u1ea7u?<\/p>\n

\u0110\u00f4i khi l\u00fd do ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0\u2026 bao b\u00ec c\u1ee7a n\u00f3 tr\u00f4ng sang h\u01a1n chi\u1ebfc b\u00ean c\u1ea1nh. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac H\u1ec7 th\u1ed1ng 2 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 \u201clu\u1eadt s\u01b0 b\u00e0o ch\u1eefa\u201d. Kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5t thi\u1ebft c\u1ed1 t\u00ecnh n\u00f3i d\u1ed1i, h\u1ecd ch\u1ec9 \u0111ang \u0111\u01b0a ra l\u1eddi gi\u1ea3i th\u00edch l\u00fd tr\u00ed cho l\u1ef1a ch\u1ecdn m\u00e0 ph\u1ea7n v\u00f4 th\u1ee9c \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p tin ho\u00e0n to\u00e0n v\u00e0o nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y, s\u1ea3n ph\u1ea9m r\u1ea5t d\u1ec5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng c\u00e0ng l\u00fac c\u00e0ng nhi\u1ec1u t\u00ednh n\u0103ng, nhi\u1ec1u th\u00f4ng s\u1ed1 nh\u01b0ng l\u1ea1i thi\u1ebfu \u0111i ph\u1ea7n c\u1ea3m x\u00fac t\u1eebng khi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n

Kh\u1ea3o s\u00e1t v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb, ch\u1ec9 l\u00e0 \u0111\u00f4i khi \u0111i\u1ec1u kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0 th\u1ee9 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y h\u00e0nh vi c\u1ee7a h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n gi\u1ed1ng nhau.<\/p>\n

Hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u201cthao t\u00fang\u201d h\u1ecd<\/h2>\n

Sau c\u00f9ng, l\u00e0m marketing t\u1ed1t kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 h\u1ecdc c\u00e1ch \u201cthao t\u00fang\u201d n\u00e3o b\u1ed9 kh\u00e1ch h\u00e0ng. Quan tr\u1ecdng h\u01a1n l\u00e0 hi\u1ec3u \u1edf t\u1eebng th\u1eddi \u0111i\u1ec3m, ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n \u0111ang c\u1ea7n t\u00edn hi\u1ec7u c\u1ea3m x\u00fac \u0111\u1ec3 ch\u00fa \u00fd hay b\u1eb1ng ch\u1ee9ng l\u00fd tr\u00ed \u0111\u1ec3 c\u1ea3m th\u1ea5y y\u00ean t\u00e2m.<\/p>\n

\u0110\u00f4i khi kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac tr\u01b0\u1edbc. \u0110\u00f4i khi con s\u1ed1 r\u00f5 r\u00e0ng m\u1edbi l\u00e0 th\u1ee9 gi\u00fap h\u1ecd \u0111\u1ee7 an t\u00e2m \u0111\u1ec3 b\u1ea5m n\u00fat mua. V\u00e0 trong ph\u1ea7n l\u1edbn h\u00e0nh tr\u00ecnh, ch\u00fang ta v\u1eabn c\u1ea7n c\u1ea3 hai – ch\u1ec9 l\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ch\u00fang c\u0169ng xu\u1ea5t hi\u1ec7n c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng di\u1ec5n ra ch\u1ec9 trong v\u00e0i gi\u00e2y, tr\u01b0\u1edbc khi ph\u1ea7n l\u00fd tr\u00ed k\u1ecbp l\u00ean ti\u1ebfng. B\u1ea1n \u0111ang l\u01b0\u1edbt TikTok th\u00ec b\u1eaft g\u1eb7p \u0111o\u1ea1n qu\u1ea3ng c\u00e1o kem d\u01b0\u1ee1ng da ch\u1ec9 d\u00e0i v\u1ecfn v\u1eb9n 8 gi\u00e2y. Video c\u00f2n ch\u01b0a ch\u1ea1y h\u1ebft. Kho\u1ea3ng 3 gi\u00e2y sau, ng\u00f3n tay b\u1ea1n b\u1ea5m v\u00e0o n\u00fat \u201cTh\u00eam […]<\/p>\n","protected":false},"author":1,"featured_media":4568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[51],"class_list":["post-4155","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-neuromarketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4155"}],"version-history":[{"count":9,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4155\/revisions"}],"predecessor-version":[{"id":4878,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4155\/revisions\/4878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4568"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}