{"id":4098,"date":"2026-08-05T04:43:26","date_gmt":"2026-08-05T04:43:26","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4098"},"modified":"2026-08-15T08:15:39","modified_gmt":"2026-08-15T08:15:39","slug":"cam-xuc-va-tri-nho","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/cam-xuc-va-tri-nho\/","title":{"rendered":"C\u1ea3m x\u00fac v\u00e0 tr\u00ed nh\u1edb: T\u1ea1o tr\u1ea3i nghi\u1ec7m th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 qu\u00ean nh\u1eefng g\u00ec b\u1ea1n n\u00f3i, qu\u00ean nh\u1eefng g\u00ec b\u1ea1n l\u00e0m, nh\u01b0ng h\u1ecd kh\u00f4ng bao gi\u1edd qu\u00ean c\u00e1ch b\u1ea1n l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y?<\/strong> Trong cu\u1ed9c chi\u1ebfn t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO) v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u1ea3m x\u00fac v\u00e0 k\u00fd \u1ee9c c\u1ee7a con ng\u01b0\u1eddi ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 bi\u1ebfn m\u1ed9t ng\u01b0\u1eddi l\u01b0\u1edbt web v\u00f4 danh th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong>.<\/p>\n

Khoa h\u1ecdc th\u1ea7n kinh \u0111\u00e3 ch\u1ee9ng minh m\u1ed9t s\u1ef1 th\u1eadt kinh \u0111i\u1ec3n: 95% c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c \u1edf v\u00f9ng d\u01b0\u1edbi \u0111\u1ed3i, v\u00e0 ch\u1ec9 c\u00f3 5% \u0111\u01b0\u1ee3c h\u1ee3p l\u00fd h\u00f3a b\u1eb1ng l\u00fd tr\u00ed<\/strong>. Kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m v\u00ec c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt kh\u00f4 khan; h\u1ecd mua m\u1ed9t gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac, mua m\u1ed9t phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 sau \u0111\u00f3 s\u1eed d\u1ee5ng logic \u0111\u1ec3 bi\u1ec7n minh cho quy\u1ebft \u0111\u1ecbnh \u0111\u00f3<\/strong>.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd l\u00e0m r\u00f5 d\u01b0\u1edbi g\u00f3c nh\u00ecn khoa h\u1ecdc: C\u00e1ch c\u1ea3m x\u00fac k\u00edch ho\u1ea1t s\u1ef1 quan t\u00e2m t\u1ee9c th\u00ec<\/strong> v\u00e0 c\u01a1 ch\u1ebf k\u00fd \u1ee9c \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi so s\u00e1nh, l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 sau<\/strong>.<\/p>\n

\n

PH\u1ea6N 1: B\u1ea3n Ch\u1ea5t H\u1ec7 Th\u1ea7n Kinh V\u00e0 S\u1ee9c M\u1ea1nh C\u1ee7a C\u1ea3m X\u00fac<\/h2>\n

Tr\u01b0\u1edbc khi mu\u1ed1n kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u hay th\u1ef1c hi\u1ec7n h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. N\u1ebfu th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng l\u1ecdt qua b\u1ed9 l\u1ecdc nh\u1eadn th\u1ee9c ban \u0111\u1ea7u, c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u0129nh vi\u1ec5n b\u1eb1ng 0%<\/strong>.<\/p>\n

V\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua b\u1ed9 l\u1ecdc n\u00e0y l\u00e0 k\u00edch ho\u1ea1t c\u1ea3m x\u00fac<\/strong>.<\/p>\n

1. Thi\u00ean Ki\u1ebfn Ch\u00fa \u00dd V\u00e0 C\u00e1c K\u00edch Th\u00edch Th\u1ed1ng Tr\u1ecb<\/h3>\n

Thi\u00ean ki\u1ebfn ch\u00fa \u00fd l\u00e0 xu h\u01b0\u1edbng t\u1ef1 nhi\u00ean c\u1ee7a n\u00e3o b\u1ed9 t\u1eadp trung cao \u0111\u1ed9 v\u00e0o nh\u1eefng k\u00edch th\u00edch c\u00f3 t\u00ednh ch\u1ea5t c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u00e0 b\u1ecf qua c\u00e1c d\u1eef li\u1ec7u trung t\u00ednh xung quanh.<\/strong><\/p>\n

C\u00e1c k\u00edch th\u00edch th\u1ed1ng tr\u1ecb<\/h4>\n

Tr\u1ea3i qua h\u00e0ng tri\u1ec7u n\u0103m ti\u1ebfn h\u00f3a, n\u00e3o b\u1ed9 con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 ph\u1ea3n \u1ee9ng t\u1ee9c th\u00ec v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 n\u1ed7i \u0111au, s\u1ef1 s\u1ee3 h\u00e3i, m\u1ed1i \u0111e d\u1ecda sinh t\u1ed3n v\u00e0 b\u1ea3n n\u0103ng duy tr\u00ec n\u00f2i gi\u1ed1ng<\/strong>.<\/p>\n

\u1ee8ng d\u1ee5ng trong CRO<\/h4>\n

N\u1ebfu b\u1ea1n mu\u1ed1n n\u00fat Call to Action ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c ch\u00fa \u00fd, h\u00e3y \u0111\u1eb7t ch\u00fang ngay c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan mang t\u00ednh c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd<\/strong>, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

    \n
  • M\u1ed9t g\u01b0\u01a1ng m\u1eb7t c\u00f3 bi\u1ec3u c\u1ea3m r\u00f5 r\u00e0ng<\/li>\n
  • H\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • H\u00ecnh \u1ea3nh m\u00f4 t\u1ea3 tr\u1ea1ng th\u00e1i mong mu\u1ed1n<\/li>\n
  • M\u1ed9t kho\u1ea3nh kh\u1eafc g\u00e2y b\u1ea5t ng\u1edd ho\u1eb7c t\u00f2 m\u00f2<\/li>\n<\/ul>\n

    Ng\u01b0\u1ee3c l\u1ea1i, h\u00e3y \u0111\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y xao nh\u00e3ng ho\u1eb7c \u0111i\u1ec1u kho\u1ea3n ph\u00e1p l\u00fd xa kh\u1ecfi v\u00f9ng ch\u00fa \u00fd ch\u00ednh<\/strong> \u0111\u1ec3 b\u1ea3o t\u1ed3n n\u0103ng l\u01b0\u1ee3ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    2. Vai Tr\u00f2 C\u1ee7a Dopamine Trong Vi\u1ec7c T\u1ea1o \u0110\u1ed9ng L\u1ef1c Kh\u00e1m Ph\u00e1<\/h3>\n

    Khi m\u1ed9t trang web ho\u1eb7c qu\u1ea3ng c\u00e1o kh\u01a1i d\u1eady \u0111\u01b0\u1ee3c s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1ea5t d\u1eabn truy\u1ec1n th\u1ea7n kinh Dopamine s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebft ra trong n\u00e3o b\u1ed9<\/strong>.<\/p>\n

    Dopamine kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ch\u1ea5t h\u00f3a h\u1ecdc c\u1ee7a s\u1ef1 th\u1ecfa m\u00e3n. N\u00f3 l\u00e0 ch\u1ea5t h\u00f3a h\u1ecdc c\u1ee7a s\u1ef1 mong \u0111\u1ee3i v\u00e0 d\u1ef1 \u0111o\u00e1n ph\u1ea7n th\u01b0\u1edfng<\/strong>.<\/p>\n

    Khi Dopamine xu\u1ea5t hi\u1ec7n, ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i:<\/p>\n

      \n
    • H\u00e1o h\u1ee9c<\/li>\n
    • T\u00f2 m\u00f2<\/li>\n
    • Mu\u1ed1n ti\u1ebfp t\u1ee5c di chuy\u1ec3n<\/li>\n
    • Mu\u1ed1n kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n<\/li>\n
    • Mu\u1ed1n t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n

      \u0110\u1ec3 k\u00edch ho\u1ea1t ph\u1ea3n \u1ee9ng n\u00e0y, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 m\u1edbi l\u1ea1 v\u1edbi l\u1eddi h\u1ee9a v\u1ec1 m\u1ed9t l\u1ee3i \u00edch r\u00f5 r\u00e0ng<\/strong>.<\/p>\n

      3. Nghi\u00ean C\u1ee9u Th\u1ef1c Chi\u1ebfn: \u201cT\u1ea5m G\u01b0\u01a1ng Kh\u00e1t V\u1ecdng\u201d V\u00e0 S\u1ef1 Th\u1ea5t V\u1ecdng<\/h3>\n

      Nghi\u00ean c\u1ee9u t\u1eeb ho\u1ea1t \u0111\u1ed9ng thi\u1ebft k\u1ebf trang \u0111\u00edch c\u1ee7a Unbounce ch\u1ec9 ra hai c\u00e1ch ti\u1ebfp c\u1eadn c\u1ea3m x\u00fac \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3.<\/p>\n

      K\u00edch ho\u1ea1t c\u1ea3m x\u00fac t\u00edch c\u1ef1c: Zumba<\/h4>\n

      Zumba s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nh\u1eefng h\u1ecdc vi\u00ean tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, th\u1ec3 hi\u1ec7n ni\u1ec1m vui, ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 t\u00ecnh y\u00eau th\u01b0\u01a1ng.<\/p>\n

      \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ct\u1ea5m g\u01b0\u01a1ng kh\u00e1t v\u1ecdng\u201d \u2013 aspirational mirror<\/strong>, ph\u1ea3n chi\u1ebfu tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac tuy\u1ec7t v\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

      M\u1ed9t th\u00ed nghi\u1ec7m th\u1ef1c t\u1ebf cho th\u1ea5y ch\u1ec9 c\u1ea7n th\u00eam m\u1ed9t n\u1ee5 c\u01b0\u1eddi \u1ea5m \u00e1p v\u00e0o h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u00e3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn l\u00ean \u0111\u1ebfn 10,7% trong v\u00f2ng 5 tu\u1ea7n<\/strong>.<\/p>\n

      \"\"<\/p>\n

      K\u00edch ho\u1ea1t c\u1ea3m x\u00fac ti\u00eau c\u1ef1c: ClaimCompass<\/h4>\n

      ClaimCompass s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n ch\u00e2n th\u1ef1c s\u1ef1 m\u1ec7t m\u1ecfi v\u00e0 th\u1ea5t v\u1ecdng c\u1ee7a h\u00e0nh kh\u00e1ch khi ph\u1ea3i ch\u1edd \u0111\u1ee3i m\u1ed9t chuy\u1ebfn bay b\u1ecb ho\u00e3n.<\/p>\n

      B\u1eb1ng c\u00e1ch k\u00edch th\u00edch tr\u1ef1c ti\u1ebfp v\u00e0o n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ngay l\u1eadp t\u1ee9c \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec1n b\u00f9 t\u00e0i ch\u00ednh<\/strong>, h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 30%<\/strong>.<\/p>\n

      \"\"<\/p>\n

      \n

      PH\u1ea6N 2: C\u00e1ch Amygdala \u201cL\u1eadp Tr\u00ecnh\u201d Hippocampus<\/h2>\n

      S\u1ef1 ch\u00fa \u00fd nh\u1ea5t th\u1eddi l\u00e0 ch\u01b0a \u0111\u1ee7. \u0110\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng trong t\u01b0\u01a1ng lai, b\u1ea1n ph\u1ea3i kh\u1eafc ghi th\u01b0\u01a1ng hi\u1ec7u v\u00e0o tr\u00ed nh\u1edb d\u00e0i h\u1ea1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>.<\/p>\n

      \u0110\u00e2y l\u00e0 n\u01a1i khoa h\u1ecdc th\u1ea7n kinh l\u00e0m r\u00f5 c\u00e1ch c\u1ea3m x\u00fac tr\u1ef1c ti\u1ebfp \u201cl\u1eadp tr\u00ecnh\u201d k\u00fd \u1ee9c c\u1ee7a ch\u00fang ta.<\/p>\n

      K\u00edch th\u00edch c\u1ea3m x\u00fac m\u1ea1nh<\/strong>
      \n\u2193
      \nK\u00edch ho\u1ea1t Amygdala \u2013 H\u1ea1ch h\u1ea1nh nh\u00e2n<\/strong>
      \n\u2193
      \nPh\u00e1t t\u00edn hi\u1ec7u sinh h\u1ecdc \u0111\u1ebfn Hippocampus \u2013 H\u1ea3i m\u00e3<\/strong>
      \n\u2193
      \nKh\u1eafc ghi k\u00fd \u1ee9c d\u00e0i h\u1ea1n<\/strong><\/p>\n

      1. K\u00fd \u1ee8c B\u00f3ng \u0110\u00e8n V\u00e0 V\u1ebft H\u1eb1n Th\u1ea7n Kinh<\/h3>\n

      K\u00fd \u1ee9c b\u00f3ng \u0111\u00e8n \u2013 Flashbulb Memory \u2013 l\u00e0 nh\u1eefng k\u00fd \u1ee9c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi m\u1ed9t s\u1ef1 ki\u1ec7n \u0111i k\u00e8m v\u1edbi m\u1ed9t lu\u1ed3ng c\u1ea3m x\u00fac c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, d\u00f9 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c.<\/strong><\/p>\n

      Trong khi nh\u1eefng s\u1ef1 ki\u1ec7n t\u1ebb nh\u1ea1t h\u1eb1ng ng\u00e0y tr\u00f4i v\u00e0o qu\u00ean l\u00e3ng kh\u00f4ng d\u1ea5u v\u1ebft, nh\u1eefng kho\u1ea3nh kh\u1eafc mang \u0111\u1eadm t\u00ednh c\u1ea3m x\u00fac s\u1ebd t\u1ea1o ra m\u1ed9t v\u1ebft h\u1eb1n th\u1ea7n kinh c\u1ef1c k\u1ef3 b\u1ec1n v\u1eefng<\/strong>.<\/p>\n

      V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n qu\u00ean m\u00ecnh \u0111\u00e3 l\u00e0m g\u00ec v\u00e0o m\u1ed9t ng\u00e0y ng\u1eabu nhi\u00ean c\u00e1ch \u0111\u00e2y nhi\u1ec1u n\u0103m. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 nh\u1edb ch\u00ednh x\u00e1c m\u00ecnh \u0111\u00e3 \u1edf \u0111\u00e2u, l\u00e0m g\u00ec v\u00e0 c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi nghe tin v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nghi\u00eam tr\u1ecdng.<\/p>\n

      2. C\u01a1 Ch\u1ebf Sinh H\u1ecdc: Amygdala Ch\u1ec9 \u0110\u1ea1o Hippocampus<\/h3>\n

      B\u00ean trong c\u1ea5u tr\u00fac trung t\u00e2m c\u1ee7a n\u00e3o:<\/p>\n

        \n
      • Amygdala \u2013 H\u1ea1ch h\u1ea1nh nh\u00e2n<\/strong> \u0111\u00f3ng vai tr\u00f2 x\u1eed l\u00fd th\u00f4ng tin c\u1ea3m x\u00fac v\u00e0 x\u00e3 h\u1ed9i.<\/li>\n
      • Hippocampus \u2013 H\u1ea3i m\u00e3<\/strong> ch\u1ecbu tr\u00e1ch nhi\u1ec7m m\u00e3 h\u00f3a k\u00fd \u1ee9c.<\/li>\n<\/ul>\n

        Hai c\u1ea5u tr\u00fac n\u00e0y n\u1eb1m g\u1ea7n nhau v\u00e0 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd.<\/p>\n

        Khi ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u00f3 t\u00ednh k\u00edch th\u00edch c\u1ea3m x\u00fac cao, Amygdala s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t m\u1ea1nh m\u1ebd v\u00e0 g\u1eedi t\u00edn hi\u1ec7u sinh h\u1ecdc tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Hippocampus<\/strong>.<\/p>\n

        Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng l\u1eddi c\u1ee7a Amygdala c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0:<\/p>\n

        \u201c\u0110\u00e2y l\u00e0 th\u00f4ng tin t\u1ed1i quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn s\u1ef1 s\u1ed1ng c\u00f2n ho\u1eb7c h\u1ea1nh ph\u00fac c\u1ee7a ch\u00fang ta. H\u00e3y m\u00e3 h\u00f3a v\u00e0 l\u01b0u gi\u1eef k\u00fd \u1ee9c n\u00e0y ngay l\u1eadp t\u1ee9c.\u201d<\/strong><\/p><\/blockquote>\n

        Nh\u1edd \u0111\u00f3, c\u00e1c li\u00ean k\u1ebft gi\u1eefa nh\u1eefng neuron \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 nhanh h\u01a1n, gi\u00fap k\u00fd \u1ee9c \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef s\u00e2u s\u1eafc v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

        3. Th\u00ed Nghi\u1ec7m \u201cGodzilla\u201d Kinh \u0110i\u1ec3n<\/h3>\n

        Trong c\u00e1c bu\u1ed5i thuy\u1ebft tr\u00ecnh v\u1ec1 th\u1ea7n kinh h\u1ecdc \u1ee9ng d\u1ee5ng, chuy\u00ean gia Karsten Lund th\u01b0\u1eddng th\u1ef1c hi\u1ec7n m\u1ed9t th\u00ed nghi\u1ec7m eyetracking th\u00fa v\u1ecb.<\/p>\n

        \u00d4ng cho ng\u01b0\u1eddi xem quan s\u00e1t m\u1ed9t b\u1ee9c \u1ea3nh th\u00f4ng th\u01b0\u1eddng, sau \u0111\u00f3 ch\u1ec9 ra m\u1ed9t con qu\u00e1i v\u1eadt Godzilla \u0111\u01b0\u1ee3c ng\u1ee5y trang kh\u00e9o l\u00e9o \u1edf v\u00f9ng ngo\u1ea1i vi c\u1ee7a h\u00ecnh \u1ea3nh.<\/p>\n

        Ngay khi ph\u00e1t hi\u1ec7n ra Godzilla, ng\u01b0\u1eddi xem th\u01b0\u1eddng b\u1eadt c\u01b0\u1eddi<\/strong>, t\u1ea1o ra m\u1ed9t ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac v\u1eadt l\u00fd t\u1ef1 nhi\u00ean.<\/p>\n

        Karsten Lund ch\u1ec9 ra r\u1eb1ng ch\u00ednh ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1ee9c th\u00ec \u0111\u00f3 \u0111\u00e3 \u0111\u00f3ng \u0111inh k\u00fd \u1ee9c v\u1ec1 Godzilla v\u00e0o n\u00e3o b\u1ed9<\/strong>.<\/p>\n

        K\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u1ea5y, m\u1ed7i khi nh\u00ecn l\u1ea1i b\u1ee9c \u1ea3nh, m\u1eaft ng\u01b0\u1eddi xem s\u1ebd l\u1eadp t\u1ee9c kh\u00f3a v\u00e0o v\u1ecb tr\u00ed c\u1ee7a Godzilla ch\u1ec9 trong v\u00e0i mili gi\u00e2y<\/strong>.<\/p>\n

        B\u00e0i h\u1ecdc c\u1ed1t l\u00f5i:<\/strong> K\u00fd \u1ee9c c\u1ea3m x\u00fac trong qu\u00e1 kh\u1ee9 s\u1ebd ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u khi\u1ec3n to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai, ngay t\u1eeb mili gi\u00e2y \u0111\u1ea7u ti\u00ean h\u1ecd nh\u00ecn th\u1ea5y giao di\u1ec7n c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n

        \n

        PH\u1ea6N 3: S\u1ee9c M\u1ea1nh C\u1ee7a K\u00fd \u1ee8c Trong Vi\u1ec7c \u0110\u1ecbnh H\u00ecnh Quy\u1ebft \u0110\u1ecbnh L\u1ef1a Ch\u1ecdn<\/h2>\n

        Khi kh\u00e1ch h\u00e0ng \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c ph\u01b0\u01a1ng \u00e1n so s\u00e1nh tr\u00ean m\u1ed9t trang web ho\u1eb7c gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u1ecd kh\u00f4ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a ho\u00e0n to\u00e0n tr\u00ean th\u1ef1c t\u1ea1i kh\u00e1ch quan<\/strong>.<\/p>\n

        Thay v\u00e0o \u0111\u00f3, h\u1ecd d\u1ef1a tr\u00ean nh\u1eefng m\u1ea3nh k\u00fd \u1ee9c v\u00e0 b\u1ed1i c\u1ea3nh \u0111\u01b0\u1ee3c truy xu\u1ea5t t\u1eeb b\u1ed9 nh\u1edb.<\/p>\n

        1. B\u00e0i H\u1ecdc T\u1eeb Chi\u1ebfn D\u1ecbch Evian V\u00e0 Volkswagen<\/h3>\n

        M\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi y\u00eau th\u00edch n\u00f3, m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c g\u1eafn ch\u1eb7t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng<\/strong>.<\/p>\n

        Th\u1ea5t b\u1ea1i c\u1ee7a Evian: Nh\u1eefng em b\u00e9 tr\u01b0\u1ee3t patin<\/h4>\n

        Qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng n\u01b0\u1edbc kho\u00e1ng Evian v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c em b\u00e9 nh\u1ea3y m\u00faa v\u00e0 tr\u01b0\u1ee3t patin \u0111\u00e1ng y\u00eau \u0111\u00e3 t\u1ea1o ra ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

        Tuy nhi\u00ean, chi\u1ebfn d\u1ecbch n\u00e0y l\u1ea1i l\u00e0m doanh s\u1ed1 b\u00e1n h\u00e0ng gi\u1ea3m h\u01a1n 10%<\/strong>.<\/p>\n

        Nguy\u00ean nh\u00e2n l\u00e0 qu\u1ea3ng c\u00e1o qu\u00e1 t\u1eadp trung v\u00e0o t\u00ednh gi\u1ea3i tr\u00ed tinh ngh\u1ecbch m\u00e0 kh\u00f4ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac \u0111\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m n\u01b0\u1edbc u\u1ed1ng<\/strong>.<\/p>\n

        Kh\u00e1ch h\u00e0ng th\u00edch video nh\u01b0ng kh\u00f4ng nh\u1edb \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0o<\/strong> khi \u0111\u1ee9ng tr\u01b0\u1edbc k\u1ec7 h\u00e0ng.<\/p>\n

        Th\u00e0nh c\u00f4ng c\u1ee7a Volkswagen: The Force<\/h4>\n

        Qu\u1ea3ng c\u00e1o c\u1ee7a Volkswagen k\u1ec3 v\u1ec1 m\u1ed9t c\u1eadu b\u00e9 m\u1eb7c trang ph\u1ee5c Darth Vader, c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng \u201cTh\u1ea7n l\u1ef1c\u201d \u0111\u1ec3 \u0111i\u1ec1u khi\u1ec3n c\u00e1c \u0111\u1ed3 v\u1eadt trong nh\u00e0.<\/p>\n

        Cu\u1ed1i c\u00f9ng, c\u1eadu b\u00e9 kh\u1edfi \u0111\u1ed9ng \u0111\u01b0\u1ee3c chi\u1ebfc xe nh\u1edd ng\u01b0\u1eddi b\u1ed1 b\u00ed m\u1eadt b\u1ea5m n\u00fat \u0111i\u1ec1u khi\u1ec3n t\u1eeb xa.<\/p>\n

        Tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac h\u00e0i h\u01b0\u1edbc v\u00e0 \u1ea5m \u00e1p n\u00e0y \u0111\u01b0\u1ee3c h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp v\u00e0o s\u1ea3n ph\u1ea9m xe h\u01a1i Volkswagen<\/strong>, gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 th\u1ef1c t\u1ebf nh\u1edd m\u1ed9t v\u1ebft h\u1eb1n k\u00fd \u1ee9c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng.<\/p>\n

        2. Hi\u1ec7u \u1ee8ng V\u01b0\u1ee3t Tr\u1ed9i C\u1ee7a H\u00ecnh \u1ea2nh<\/h3>\n

        H\u00ecnh minh h\u1ecda: Hi\u1ec7u \u1ee9ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a h\u00ecnh \u1ea3nh \u2013 Picture Superiority Effect<\/strong><\/p>\n

        N\u1ebfu b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng ch\u1eef vi\u1ebft \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, kh\u1ea3 n\u0103ng gi\u1eef l\u1ea1i th\u00f4ng tin trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t th\u1ea5p.<\/p>\n

        Th\u1ed1ng k\u00ea th\u1ef1c nghi\u1ec7m<\/h4>\n

        Sau 3 ng\u00e0y:<\/p>\n

          \n
        • N\u1ed9i dung ch\u1ec9 c\u00f3 ch\u1eef vi\u1ebft \u0111\u1ea1t t\u1ef7 l\u1ec7 ghi nh\u1edb kho\u1ea3ng 10%<\/strong>.<\/li>\n
        • N\u1ed9i dung c\u00f3 ch\u1eef vi\u1ebft \u0111i k\u00e8m h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ea1t t\u1ef7 l\u1ec7 ghi nh\u1edb kho\u1ea3ng 65%<\/strong>.<\/li>\n<\/ul>\n

          Nh\u01b0 v\u1eady, m\u1ed9t h\u00ecnh \u1ea3nh li\u00ean quan c\u00f3 th\u1ec3 gi\u00fap t\u1ef7 l\u1ec7 ghi nh\u1edb t\u0103ng l\u00ean kho\u1ea3ng 6,5 l\u1ea7n<\/strong>.<\/p>\n

          \u1ee8ng d\u1ee5ng thi\u1ebft k\u1ebf:<\/strong> Thay v\u00ec gi\u1ea3i th\u00edch d\u00e0i d\u00f2ng b\u1eb1ng nh\u1eefng b\u1ee9c t\u01b0\u1eddng ch\u1eef g\u00e2y t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c, h\u00e3y tr\u1ef1c quan h\u00f3a l\u1ee3i \u00edch v\u00e0 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong>. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u00f4ng tin \u0111i tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng x\u1eed l\u00fd tr\u1ef1c quan v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef l\u00e2u h\u01a1n trong b\u1ed9 nh\u1edb.<\/p><\/blockquote>\n

          \n

          PH\u1ea6N 4: C\u00e1c Thi\u00ean Ki\u1ebfn K\u00fd \u1ee8c \u0110\u1ecbnh H\u00ecnh C\u00e1ch Ng\u01b0\u1eddi D\u00f9ng So S\u00e1nh<\/h2>\n

          Khi kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u c\u00e2n nh\u1eafc v\u00e0 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ed9 n\u00e3o s\u1ebd s\u1eed d\u1ee5ng c\u00e1c l\u1ed1i t\u1eaft t\u01b0 duy v\u00e0 thi\u00ean ki\u1ebfn k\u00fd \u1ee9c<\/strong> \u0111\u1ec3 \u0111\u01b0a ra ph\u00e1n quy\u1ebft nhanh ch\u00f3ng.<\/p>\n

          1. Hi\u1ec7u \u1ee8ng Ti\u1ebfp X\u00fac Th\u01b0\u1eddng Xuy\u00ean<\/h3>\n

          Hi\u1ec7u \u1ee9ng ti\u1ebfp x\u00fac th\u01b0\u1eddng xuy\u00ean \u2013 Mere Exposure Effect \u2013 ch\u1ec9 ra r\u1eb1ng ch\u1ec9 c\u1ea7n m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc m\u1eaft, n\u00e3o b\u1ed9 s\u1ebd t\u1ef1 \u0111\u1ed9ng n\u1ea3y sinh c\u1ea3m gi\u00e1c thi\u1ec7n c\u1ea3m v\u00e0 \u01b0a th\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 h\u01a1n.<\/strong><\/p>\n

          \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra ngay c\u1ea3 khi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t.<\/p>\n

          Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Robert Zajonc \u0111\u00e3 ch\u1ee9ng minh hi\u1ec7u \u1ee9ng n\u00e0y qua c\u00e1c th\u00ed nghi\u1ec7m s\u1eed d\u1ee5ng nh\u1eefng k\u00fd t\u1ef1 Trung Hoa v\u00f4 ngh\u0129a \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ph\u01b0\u01a1ng T\u00e2y.<\/p>\n

          K\u1ebft qu\u1ea3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi tham gia t\u0103ng d\u1ea7n theo s\u1ed1 l\u1ea7n ti\u1ebfp x\u00fac<\/strong>, t\u1eeb 2 l\u1ea7n, 5 l\u1ea7n cho \u0111\u1ebfn 25 l\u1ea7n.<\/p>\n

          \u1ee8ng d\u1ee5ng th\u1ef1c chi\u1ebfn<\/h4>\n

          \u0110\u1eebng ch\u1edd \u0111\u1ebfn b\u01b0\u1edbc cu\u1ed1i c\u00f9ng m\u1edbi hi\u1ec3n th\u1ecb logo ho\u1eb7c t\u00ean s\u1ea3n ph\u1ea9m.<\/p>\n

          H\u00e3y ti\u1ebfp x\u00fac tr\u01b0\u1edbc \u2013 pre-expose \u2013 kh\u00e1ch h\u00e0ng<\/strong> b\u1eb1ng c\u00e1ch l\u1eb7p l\u1ea1i c\u00f3 ki\u1ec3m so\u00e1t:<\/p>\n

            \n
          • Logo<\/li>\n
          • T\u00ean s\u1ea3n ph\u1ea9m<\/li>\n
          • M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o<\/li>\n
          • H\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n<\/li>\n
          • Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

            \u0110\u00f3 l\u00e0 l\u00fd do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn li\u00ean t\u1ee5c \u0111\u1eb7t h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n \u1edf nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m kh\u00e1c nhau. S\u1ef1 ti\u1ebfp x\u00fac l\u1eb7p l\u1ea1i trong v\u00f4 th\u1ee9c c\u00f3 th\u1ec3 t\u1ea1o n\u00ean c\u1ea3m gi\u00e1c quen thu\u1ed9c v\u00e0 tin t\u01b0\u1edfng khi kh\u00e1ch h\u00e0ng mua s\u1eafm v\u1ec1 sau.<\/p>\n

            2. K\u00fd \u1ee8c Ph\u1ee5 Thu\u1ed9c B\u1ed1i C\u1ea3nh V\u00e0 Qu\u1ea3ng C\u00e1o B\u00e1m \u0110u\u1ed5i<\/h3>\n

            Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng qu\u00ean th\u00f4ng tin khi r\u1eddi kh\u1ecfi b\u1ed1i c\u1ea3nh ban \u0111\u1ea7u v\u00e0 truy xu\u1ea5t th\u00f4ng tin d\u1ec5 d\u00e0ng h\u01a1n khi c\u00e1c manh m\u1ed1i c\u1ee7a b\u1ed1i c\u1ea3nh \u1ea5y xu\u1ea5t hi\u1ec7n tr\u1edf l\u1ea1i.<\/strong><\/p>\n

            Th\u00ed nghi\u1ec7m Godden v\u00e0 Baddeley<\/h4>\n

            C\u00e1c th\u1ee3 l\u1eb7n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ghi nh\u1edb danh s\u00e1ch t\u1eeb v\u1ef1ng trong hai m\u00f4i tr\u01b0\u1eddng:<\/p>\n

              \n
            • D\u01b0\u1edbi n\u01b0\u1edbc<\/li>\n
            • Tr\u00ean c\u1ea1n<\/li>\n<\/ul>\n

              K\u1ebft qu\u1ea3 cho th\u1ea5y h\u1ecd truy xu\u1ea5t th\u00f4ng tin t\u1ed1t nh\u1ea5t khi \u1edf \u0111\u00fang m\u00f4i tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111\u00e3 h\u1ecdc<\/strong>.<\/p>\n

              Ng\u01b0\u1eddi h\u1ecdc d\u01b0\u1edbi n\u01b0\u1edbc nh\u1edb t\u1ed1t h\u01a1n khi \u0111\u01b0\u1ee3c ki\u1ec3m tra d\u01b0\u1edbi n\u01b0\u1edbc. Ng\u01b0\u1eddi h\u1ecdc tr\u00ean c\u1ea1n nh\u1edb t\u1ed1t h\u01a1n khi \u0111\u01b0\u1ee3c ki\u1ec3m tra tr\u00ean c\u1ea1n.<\/p>\n

              \u1ee8ng d\u1ee5ng trong Retargeting<\/h4>\n

              Khi kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi website v\u00e0 truy c\u1eadp m\u1ed9t trang tin t\u1ee9c kh\u00e1c, b\u1ed1i c\u1ea3nh ban \u0111\u1ea7u \u0111\u00e3 bi\u1ebfn m\u1ea5t.<\/p>\n

              Do \u0111\u00f3, qu\u1ea3ng c\u00e1o Retargeting n\u00ean s\u1eed d\u1ee5ng l\u1ea1i c\u00e1c manh m\u1ed1i tr\u1ef1c quan quen thu\u1ed9c c\u1ee7a website g\u1ed1c, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

                \n
              • M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o<\/li>\n
              • Logo th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
              • H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u00e3 xem<\/li>\n
              • Ki\u1ec3u ch\u1eef quen thu\u1ed9c<\/li>\n
              • Th\u00f4ng \u0111i\u1ec7p ho\u1eb7c \u01b0u \u0111\u00e3i tr\u01b0\u1edbc \u0111\u00f3<\/li>\n<\/ul>\n

                Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap k\u00edch ho\u1ea1t k\u00fd \u1ee9c c\u0169 v\u00e0 k\u00e9o kh\u00e1ch h\u00e0ng quay l\u1ea1i ph\u1ec5u mua h\u00e0ng<\/strong>.<\/p>\n

                3. Thi\u00ean Ki\u1ebfn \u1ee6ng H\u1ed9 L\u1ef1a Ch\u1ecdn<\/h3>\n

                Sau khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t l\u1ef1a ch\u1ecdn, b\u1ed9 nh\u1edb c\u1ee7a h\u1ecd b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u201cng\u01b0\u1eddi b\u1ea3o v\u1ec7\u201d, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0a ra.<\/p>\n

                Nghi\u00ean c\u1ee9u c\u1ee7a Henkel v\u00e0 Mather ch\u1ec9 ra r\u1eb1ng con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u1ef1 \u0111\u1ed9ng g\u00e1n c\u00e1c \u0111\u1eb7c t\u00ednh t\u00edch c\u1ef1c cho ph\u01b0\u01a1ng \u00e1n \u0111\u00e3 ch\u1ecdn, \u0111\u1ed3ng th\u1eddi g\u00e1n c\u00e1c \u0111\u1eb7c t\u00ednh ti\u00eau c\u1ef1c cho ph\u01b0\u01a1ng \u00e1n \u0111\u00e3 t\u1eeb ch\u1ed1i<\/strong>.<\/p>\n

                K\u00fd \u1ee9c c\u00f3 th\u1ec3 b\u00f3p m\u00e9o s\u1ef1 th\u1eadt \u0111\u1ec3 b\u1ea3o v\u1ec7 l\u00f2ng t\u1ef1 t\u00f4n v\u00e0 c\u1ea3m gi\u00e1c \u0111\u00fang \u0111\u1eafn c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/p>\n

                M\u1eb9o t\u1ed1i \u01b0u<\/h4>\n

                H\u00e3y c\u1ee7ng c\u1ed1 thi\u00ean ki\u1ebfn n\u00e0y b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb r\u00f5 cho kh\u00e1ch h\u00e0ng:<\/p>\n

                  \n
                • S\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem<\/li>\n
                • S\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua<\/li>\n
                • S\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 \u0111\u00e1nh gi\u00e1<\/li>\n
                • Danh s\u00e1ch y\u00eau th\u00edch<\/li>\n
                • Nh\u1eefng l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc \u0111\u00e2y<\/li>\n<\/ul>\n

                  Vi\u1ec7c nh\u1eafc l\u1ea1i m\u1ed9t quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n

                  \n

                  PH\u1ea6N 5: Quy Lu\u1eadt \u0110\u1ec9nh \u2013 Cu\u1ed1i V\u00e0 Ngh\u1ec7 Thu\u1eadt T\u1ea1o D\u1ef1ng K\u00fd \u1ee8c \u0110\u1eb9p<\/h2>\n

                  Quy lu\u1eadt \u0110\u1ec9nh \u2013 Cu\u1ed1i ch\u1ec9 ra r\u1eb1ng con ng\u01b0\u1eddi kh\u00f4ng \u0111\u00e1nh gi\u00e1 m\u1ed9t tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean t\u1ed5ng th\u1eddi gian ho\u1eb7c gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh.<\/strong><\/p>\n

                  Thay v\u00e0o \u0111\u00f3, h\u1ecd ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean hai th\u1eddi \u0111i\u1ec3m:<\/p>\n

                    \n
                  1. Th\u1eddi \u0111i\u1ec3m c\u1ea3m x\u00fac \u0111\u1ea1t \u0111\u1ec9nh<\/strong><\/li>\n
                  2. Th\u1eddi \u0111i\u1ec3m k\u1ebft th\u00fac tr\u1ea3i nghi\u1ec7m<\/strong><\/li>\n<\/ol>\n

                    Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong>
                    \n\u2193
                    \n\u0110\u1ec9nh c\u1ea3m x\u00fac + K\u1ebft th\u00fac tr\u1ea3i nghi\u1ec7m<\/strong>
                    \n\u2193
                    \nK\u00fd \u1ee9c v\u1ec1 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m<\/strong><\/p>\n

                    Th\u00ed Nghi\u1ec7m N\u1ed9i Soi Kinh \u0110i\u1ec3n<\/h3>\n

                    Hai b\u1ec7nh nh\u00e2n c\u00f9ng tr\u1ea3i qua m\u1ed9t cu\u1ed9c n\u1ed9i soi g\u00e2y \u0111au \u0111\u1edbn.<\/p>\n

                      \n
                    • B\u1ec7nh nh\u00e2n A c\u00f3 th\u1eddi gian th\u1ef1c hi\u1ec7n ng\u1eafn h\u01a1n nh\u01b0ng c\u01a1n \u0111au \u0111\u1ea1t \u0111\u1ec9nh d\u1eef d\u1ed9i \u1edf cu\u1ed1i.<\/li>\n
                    • B\u1ec7nh nh\u00e2n B c\u00f3 th\u1eddi gian th\u1ef1c hi\u1ec7n d\u00e0i g\u1ea5p \u0111\u00f4i, m\u1ee9c \u0111au trung b\u00ecnh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0ng c\u01a1n \u0111au gi\u1ea3m d\u1ea7n \u1edf cu\u1ed1i.<\/li>\n<\/ul>\n

                      K\u1ebft qu\u1ea3 cho th\u1ea5y b\u1ec7nh nh\u00e2n A nh\u1edb v\u1ec1 tr\u1ea3i nghi\u1ec7m \u0111au \u0111\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi b\u1ec7nh nh\u00e2n B<\/strong>, m\u1eb7c d\u00f9 b\u1ec7nh nh\u00e2n B ph\u1ea3i ch\u1ecbu \u0111au trong th\u1eddi gian d\u00e0i h\u01a1n.<\/p>\n

                      \u1ee8ng D\u1ee5ng Trong Ph\u1ec5u Chuy\u1ec3n \u0110\u1ed5i<\/h3>\n

                      T\u1ea1o \u0111\u1ec9nh c\u1ea3m x\u00fac<\/h4>\n

                      H\u00e3y t\u1ea1o ra m\u1ed9t kho\u1ea3nh kh\u1eafc \u201cWow\u201d trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

                        \n
                      • M\u1ed9t m\u00f3n qu\u00e0 b\u1ea5t ng\u1edd<\/li>\n
                      • Hi\u1ec7u \u1ee9ng gamification sinh \u0111\u1ed9ng<\/li>\n
                      • Th\u00f4ng \u0111i\u1ec7p ch\u00fac m\u1eebng \u0111\u1ea7y c\u1ea3m x\u00fac<\/li>\n
                      • \u01afu \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a<\/li>\n
                      • M\u1ed9t k\u1ebft qu\u1ea3 v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i<\/li>\n<\/ul>\n

                        T\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m k\u1ebft th\u00fac<\/h4>\n

                        Giai \u0111o\u1ea1n thanh to\u00e1n v\u00e0 x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng ch\u00ednh l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac quan tr\u1ecdng.<\/p>\n

                        N\u1ebfu trang checkout qu\u00e1 ph\u1ee9c t\u1ea1p, ph\u00e1t sinh l\u1ed7i ho\u1eb7c hi\u1ec3n th\u1ecb chi ph\u00ed \u1ea9n, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 nh\u1edb v\u1ec1 s\u1ef1 b\u1ef1c b\u1ed9i \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd quay l\u1ea1i<\/strong>.<\/p>\n

                        H\u00e3y b\u1ea3o \u0111\u1ea3m b\u01b0\u1edbc k\u1ebft th\u00fac lu\u00f4n:<\/p>\n

                          \n
                        • M\u01b0\u1ee3t m\u00e0<\/li>\n
                        • Minh b\u1ea1ch<\/li>\n
                        • Nhanh ch\u00f3ng<\/li>\n
                        • D\u1ec5 hi\u1ec3u<\/li>\n
                        • T\u1ea1o c\u1ea3m gi\u00e1c an t\u00e2m<\/li>\n
                        • \u0110\u1ec3 l\u1ea1i c\u1ea3m x\u00fac t\u00edch c\u1ef1c<\/li>\n<\/ul>\n
                          \n

                          K\u1ebeT LU\u1eacN<\/h2>\n

                          C\u1ea3m x\u00fac m\u1edf l\u1ed1i cho s\u1ef1 ch\u00fa \u00fd, c\u00f2n k\u00fd \u1ee9c \u0111\u1ecbnh \u0111o\u1ea1t h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/strong><\/p>\n

                          B\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u c\u00e1ch Amygdala \u2013 H\u1ea1ch h\u1ea1nh nh\u00e2n<\/strong> \u0111i\u1ec1u khi\u1ec3n Hippocampus \u2013 H\u1ea3i m\u00e3<\/strong>, \u1ee9ng d\u1ee5ng Hi\u1ec7u \u1ee9ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a h\u00ecnh \u1ea3nh v\u1edbi t\u1ef7 l\u1ec7 ghi nh\u1edb 65%<\/strong>, \u0111\u1ed3ng th\u1eddi t\u00f4n tr\u1ecdng Quy lu\u1eadt \u0110\u1ec9nh \u2013 Cu\u1ed1i<\/strong> trong thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111i qua m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac tr\u1ecdn v\u1eb9n.<\/p>\n

                          H\u00e3y ng\u1eebng t\u1ed1i \u01b0u h\u00f3a nh\u1eefng trang web v\u00f4 h\u1ed3n. Thay v\u00e0o \u0111\u00f3, h\u00e3y thi\u1ebft k\u1ebf nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan s\u1ed1ng \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o d\u1ef1ng k\u00fd \u1ee9c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 qu\u00ean nh\u1eefng g\u00ec b\u1ea1n n\u00f3i, qu\u00ean nh\u1eefng g\u00ec b\u1ea1n l\u00e0m, nh\u01b0ng h\u1ecd kh\u00f4ng bao gi\u1edd qu\u00ean c\u00e1ch b\u1ea1n l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y? Trong cu\u1ed9c chi\u1ebfn t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO) v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u1ea3m x\u00fac […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[37],"class_list":["post-4098","post","type-post","status-publish","format-standard","category-cro","tag-neuromarketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4098"}],"version-history":[{"count":6,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4098\/revisions"}],"predecessor-version":[{"id":4106,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4098\/revisions\/4106"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}