{"id":4089,"date":"2026-08-05T04:43:34","date_gmt":"2026-08-05T04:43:34","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4089"},"modified":"2026-08-15T08:15:34","modified_gmt":"2026-08-15T08:15:34","slug":"tam-ly-chu-y","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/tam-ly-chu-y\/","title":{"rendered":"T\u00e2m l\u00fd ch\u00fa \u00fd: Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m thu h\u00fat \u0111\u00fang \u0111i\u1ec3m nh\u00ecn"},"content":{"rendered":"

B\u1ea1n c\u00f3 t\u1eebng t\u1ef1 h\u1ecfi: Li\u1ec7u th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb n\u1ebfu kh\u00f4ng m\u1ed9t ai th\u00e8m ng\u00f3 ng\u00e0ng \u0111\u1ebfn n\u00f3?<\/strong> Trong t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO), thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho m\u1ecdi h\u00e0nh vi h\u1ecdc h\u1ecfi hay ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp theo<\/strong>. N\u1ebfu m\u1ed9t y\u1ebfu t\u1ed1 chuy\u1ec3n \u0111\u1ed5i ch\u00ednh tr\u00ean trang kh\u00f4ng th\u1ec3 l\u1ecdt v\u00e0o m\u1eaft ng\u01b0\u1eddi d\u00f9ng, c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a n\u00f3 v\u0129nh vi\u1ec5n b\u1eb1ng 0%<\/strong>.<\/p>\n

Th\u1ef1c t\u1ebf, n\u00e3o b\u1ed9 con ng\u01b0\u1eddi ch\u1ec9 m\u1ea5t v\u1ecfn v\u1eb9n 50 mili gi\u00e2y, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 0,05 gi\u00e2y<\/strong>, \u0111\u1ec3 h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1ec1 m\u1ed9t trang web. Trong kho\u1ea3ng th\u1eddi gian ch\u1edbp nho\u00e1ng \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng h\u1ec1 \u0111\u1ecdc m\u1ed9t c\u00e1ch l\u00fd tr\u00ed; thay v\u00e0o \u0111\u00f3, h\u1ecd l\u01b0\u1edbt nhanh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00f4 th\u1ee9c c\u1ef1c k\u1ef3 nhanh ch\u00f3ng<\/strong>.<\/p>\n

B\u00e0i vi\u1ebft SEO chuy\u00ean s\u00e2u n\u00e0y s\u1ebd l\u00e0m r\u00f5 d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 khoa h\u1ecdc: C\u00e1ch th\u1ee9c ng\u01b0\u1eddi d\u00f9ng ph\u00e2n b\u1ed5 s\u1ef1 ch\u00fa \u00fd tr\u00ean trang<\/strong> v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf d\u1eabn d\u1eaft \u00e1nh m\u1eaft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn y\u1ebfu t\u1ed1 chuy\u1ec3n \u0111\u1ed5i<\/strong> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 c\u1ee7a b\u1ea1n.<\/p>\n

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PH\u1ea6N 1: L\u00e0m R\u00f5 C\u00e1ch Ng\u01b0\u1eddi D\u00f9ng Ph\u00e2n B\u1ed5 Ch\u00fa \u00dd Tr\u00ean Giao Di\u1ec7n S\u1ed1<\/h2>\n

\u0110\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t trang web c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, ch\u00fang ta ph\u1ea3i th\u1ea5u hi\u1ec3u gi\u1edbi h\u1ea1n sinh h\u1ecdc v\u00e0 c\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi qu\u00e9t m\u1eaft t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

1. Gi\u1edbi H\u1ea1n Sinh H\u1ecdc C\u1ee7a H\u1ec7 Th\u1ed1ng Th\u1ecb Gi\u00e1c: Saccades, Foveal Vision V\u00e0 Peripheral Vision<\/h3>\n

Nhi\u1ec1u nh\u00e0 thi\u1ebft k\u1ebf UI\/UX l\u1ea7m t\u01b0\u1edfng r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 m\u00e0n h\u00ecnh m\u1ed9t c\u00e1ch \u0111\u1ed3ng \u0111\u1ec1u. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00f4i m\u1eaft c\u1ee7a ch\u00fang ta li\u00ean t\u1ee5c di chuy\u1ec3n trong c\u00e1c b\u01b0\u1edbc nh\u1ea3y c\u1ef1c nhanh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cSaccades\u201d<\/strong> \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin.<\/p>\n

H\u1ec7 th\u1ed1ng th\u1ecb gi\u00e1c con ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ef1 ph\u00e2n c\u1ea5p nghi\u00eam ng\u1eb7t:<\/p>\n

    \n
  • T\u1ea7m nh\u00ecn trung t\u00e2m \u2013 Foveal Vision:<\/strong> Ch\u1ec9 chi\u1ebfm m\u1ed9t g\u00f3c c\u1ef1c nh\u1ecf, kho\u1ea3ng 1\u20132 \u0111\u1ed9<\/strong> trong t\u1ed5ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1eaft. \u0110\u00e2y l\u00e0 v\u00f9ng duy nh\u1ea5t m\u00e0 n\u00e3o b\u1ed9 x\u1eed l\u00fd th\u00f4ng tin m\u1ed9t c\u00e1ch s\u1eafc n\u00e9t, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 m\u00e0u s\u1eafc<\/strong>.<\/li>\n
  • T\u1ea7m nh\u00ecn ngo\u1ea1i vi \u2013 Peripheral Vision:<\/strong> Chi\u1ebfm to\u00e0n b\u1ed9 ph\u1ea7n kh\u00f4ng gian c\u00f2n l\u1ea1i xung quanh t\u1ea7m nh\u00ecn trung t\u00e2m. \u1ede v\u00f9ng ngo\u1ea1i vi n\u00e0y, th\u1ebf gi\u1edbi th\u1ef1c ch\u1ea5t c\u1ef1c k\u1ef3 m\u1edd nh\u1ea1t, nh\u00f2e nho\u1eb9t v\u00e0 kh\u00f4ng c\u00f3 m\u00e0u s\u1eafc<\/strong>.<\/li>\n<\/ul>\n

    M\u1ea5u ch\u1ed1t chuy\u1ec3n \u0111\u1ed5i:<\/strong> Ch\u1ec9 c\u00f3 1% th\u00f4ng tin tr\u1ef1c quan th\u1ef1c s\u1ef1 \u0111i v\u00e0o m\u1eaft<\/strong>, trong khi 99% c\u00f2n l\u1ea1i l\u00e0 do n\u00e3o b\u1ed9 t\u1ef1 \u201ct\u00ednh to\u00e1n v\u00e0 b\u00f9 \u0111\u1eafp\u201d<\/strong> d\u1ef1a tr\u00ean c\u00e1c tr\u1ea3i nghi\u1ec7m c\u0169 v\u00e0 d\u1ef1 \u0111o\u00e1n. V\u00ec ti\u00eau \u0111i\u1ec3m s\u1eafc n\u00e9t c\u1ee7a m\u1eaft qu\u00e1 nh\u1ecf, ng\u01b0\u1eddi thi\u1ebft k\u1ebf bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c manh m\u1ed1i tr\u1ef1c quan \u1edf v\u00f9ng ngo\u1ea1i vi<\/strong> \u0111\u1ec3 l\u00f4i k\u00e9o ti\u00eau \u0111i\u1ec3m m\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ecbch chuy\u1ec3n v\u1ec1 ph\u00eda c\u00e1c khu v\u1ef1c c\u1ed1t l\u00f5i, nh\u01b0 n\u00fat CTA ho\u1eb7c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. N\u1ebfu thi\u1ebft k\u1ebf kh\u00f4ng c\u00f3 \u0111i\u1ec3m nh\u1ea5n tr\u1ef1c quan n\u1ed5i b\u1eadt, n\u00e3o b\u1ed9 s\u1ebd r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i \u201cl\u01b0\u1eddi bi\u1ebfng\u201d<\/strong> v\u00e0 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p><\/blockquote>\n

    2. C\u00e1c M\u00f4 H\u00ecnh Qu\u00e9t M\u1eaft T\u1ef1 Nhi\u00ean Tr\u00ean Web<\/h3>\n

    Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bao gi\u1edd \u0111\u1ecdc t\u1eebng ch\u1eef tr\u00ean website c\u1ee7a b\u1ea1n. C\u00e1c nghi\u00ean c\u1ee9u eyetracking th\u1ef1c nghi\u1ec7m ch\u1ec9 ra r\u1eb1ng trung b\u00ecnh ch\u1ec9 c\u00f3 28% l\u01b0\u1ee3ng ch\u1eef tr\u00ean m\u1ed9t trang web th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ecdc<\/strong> trong m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp, v\u00e0 b\u00e0i vi\u1ebft ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecdc t\u1eebng ch\u1eef m\u1ed9t v\u1edbi t\u1ef7 l\u1ec7 v\u1ecfn v\u1eb9n 16%<\/strong>.<\/p>\n

    Thay v\u00ec \u0111\u1ecdc, h\u1ecd qu\u00e9t trang theo c\u00e1c m\u00f4 h\u00ecnh sau:<\/p>\n

    M\u00f4 H\u00ecnh Ch\u1eef F \u2013 F-Pattern<\/h4>\n

    M\u00f4 h\u00ecnh ch\u1eef F th\u01b0\u1eddng x\u1ea3y ra tr\u00ean c\u00e1c trang c\u00f3 nhi\u1ec1u ch\u1eef.<\/p>\n

    M\u1eaft ng\u01b0\u1eddi d\u00f9ng s\u1ebd qu\u00e9t:<\/p>\n

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    1. M\u1ed9t \u0111\u01b0\u1eddng ngang d\u00e0i \u1edf tr\u00ean c\u00f9ng<\/strong><\/li>\n
    2. M\u1ed9t \u0111\u01b0\u1eddng ngang ng\u1eafn h\u01a1n d\u1ecbch xu\u1ed1ng d\u01b0\u1edbi<\/strong><\/li>\n
    3. M\u1ed9t \u0111\u01b0\u1eddng qu\u00e9t d\u1ecdc theo c\u1ea1nh tr\u00e1i c\u1ee7a trang<\/strong><\/li>\n<\/ol>\n

      L\u01b0u \u00fd t\u1ed1i quan tr\u1ecdng:<\/strong> Ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng b\u1ecf qua to\u00e0n b\u1ed9 d\u00f2ng ti\u1ebfp theo n\u1ebfu t\u1eeb \u0111\u1ea7u ti\u00ean c\u1ee7a d\u00f2ng \u0111\u00f3 kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn<\/strong>. Do \u0111\u00f3, h\u00e3y \u0111\u1eb7t t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau \u2013 SEO keyword \u2013 ho\u1eb7c c\u00e1c t\u1eeb k\u00edch th\u00edch m\u1ea1nh ngay \u1edf \u0111\u1ea7u d\u00f2ng<\/strong>.<\/p><\/blockquote>\n

      M\u00f4 H\u00ecnh Ch\u1eef Z \u2013 Z-Pattern<\/h4>\n

      M\u00f4 h\u00ecnh ch\u1eef Z th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang \u0111\u00edch c\u00f3 \u00edt ch\u1eef v\u00e0 nhi\u1ec1u h\u00ecnh \u1ea3nh.<\/p>\n

      M\u1eaft ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n tu\u1ea7n t\u1ef1:<\/p>\n

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      1. T\u1eeb tr\u00e1i sang ph\u1ea3i \u1edf \u0111\u1ea7u trang<\/li>\n
      2. Ch\u00e9o xu\u1ed1ng g\u00f3c d\u01b0\u1edbi b\u00ean tr\u00e1i<\/li>\n
      3. Qu\u00e9t ngang sang g\u00f3c d\u01b0\u1edbi b\u00ean ph\u1ea3i<\/li>\n<\/ol>\n

        S\u01a1 \u0110\u1ed3 Gutenberg \u2013 Gutenberg Diagram<\/h4>\n

        S\u01a1 \u0111\u1ed3 Gutenberg m\u00f4 t\u1ea3 xu h\u01b0\u1edbng di chuy\u1ec3n t\u1ef1 nhi\u00ean t\u1eeb g\u00f3c tr\u00ean b\u00ean tr\u00e1i<\/strong>, t\u1ee9c khu v\u1ef1c quang h\u1ecdc s\u01a1 c\u1ea5p, xu\u1ed1ng g\u00f3c d\u01b0\u1edbi b\u00ean ph\u1ea3i<\/strong>, t\u1ee9c khu v\u1ef1c k\u1ebft th\u00fac.<\/p>\n

          \n
        • G\u00f3c tr\u00ean b\u00ean tr\u00e1i:<\/strong> Th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1eb7t Value Proposition \u2013 Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/strong>.<\/li>\n
        • G\u00f3c d\u01b0\u1edbi b\u00ean ph\u1ea3i:<\/strong> Th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1eb7t n\u00fat CTA<\/strong>, nh\u1eb1m \u0111\u00f3n \u0111\u1ea7u \u00e1nh m\u1eaft khi ng\u01b0\u1eddi d\u00f9ng k\u1ebft th\u00fac chu k\u1ef3 qu\u00e9t.<\/li>\n<\/ul>\n

          M\u00f4 H\u00ecnh B\u00e1nh L\u1edbp \u2013 Layer Cake Pattern<\/h4>\n

          Ng\u01b0\u1eddi d\u00f9ng qu\u00e9t nhanh qua c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5 \u0111\u1ec3 t\u00ecm ki\u1ebfm ph\u1ea7n n\u1ed9i dung m\u00e0 h\u1ecd quan t\u00e2m, \u0111\u1ed3ng th\u1eddi ho\u00e0n to\u00e0n b\u1ecf qua c\u00e1c \u0111o\u1ea1n v\u0103n nh\u1ecf b\u00ean d\u01b0\u1edbi.<\/p>\n

          M\u00f4 H\u00ecnh \u0110\u1ed1m \u2013 Spotted Pattern<\/h4>\n

          Ng\u01b0\u1eddi d\u00f9ng qu\u00e9t l\u01b0\u1edbt \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan n\u1ed5i b\u1eadt<\/strong>, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

            \n
          • T\u1eeb in \u0111\u1eadm<\/strong><\/li>\n
          • T\u1eeb c\u00f3 m\u00e0u s\u1eafc kh\u00e1c bi\u1ec7t<\/li>\n
          • C\u00e1c con s\u1ed1 d\u01b0\u1edbi d\u1ea1ng ch\u1eef s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201c8\u201d thay v\u00ec \u201ct\u00e1m\u201d<\/li>\n
          • T\u1eeb vi\u1ebft hoa<\/li>\n
          • T\u1eeb n\u1eb1m trong d\u1ea5u ngo\u1eb7c k\u00e9p<\/li>\n<\/ul>\n
            \n

            PH\u1ea6N 2: C\u00e1ch Thi\u1ebft K\u1ebf D\u1eabn M\u1eaft \u0110\u1ebfn Y\u1ebfu T\u1ed1 Chuy\u1ec3n \u0110\u1ed5i CTA V\u00e0 Form<\/h2>\n

            Khi \u0111\u00e3 hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ph\u00e2n b\u1ed5 s\u1ef1 ch\u00fa \u00fd, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd t\u00e2m l\u00fd h\u1ecdc tr\u1ef1c quan \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u201c\u0111i\u1ec1u khi\u1ec3n\u201d v\u00e0 d\u1eabn d\u1eaft \u00e1nh m\u1eaft c\u1ee7a h\u1ecd \u0111\u1ebfn \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

            1. K\u00edch Ho\u1ea1t X\u1eed L\u00fd Tr\u01b0\u1edbc Ch\u00fa \u00dd V\u00e0 \u0110\u1ed9 N\u1ed5i B\u1eadt<\/h3>\n

            Pre-attentive processing l\u00e0 kh\u1ea3 n\u0103ng n\u00e3o b\u1ed9 x\u1eed l\u00fd c\u00e1c t\u00edn hi\u1ec7u tr\u1ef1c quan m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, t\u1ef1 \u0111\u1ed9ng<\/strong>, di\u1ec5n ra trong v\u00f2ng v\u00e0i mili gi\u00e2y tr\u01b0\u1edbc khi ch\u00fang ta k\u1ecbp t\u1eadp trung \u00fd th\u1ee9c v\u00e0o ch\u00fang.<\/p>\n

            S\u1ef1 ch\u00fa \u00fd v\u00f4 th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t m\u1ea1nh m\u1ebd khi m\u1ed9t y\u1ebfu t\u1ed1 ph\u00e1 v\u1ee1 c\u00e1c khu\u00f4n m\u1eabu l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u2013 pattern breaks \u2013 xung quanh n\u00f3<\/strong>.<\/p>\n

            B\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng m\u1eaft ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u00fat CTA b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c thu\u1ed9c t\u00ednh tr\u1ef1c quan sau:<\/p>\n

              \n
            • K\u00edch th\u01b0\u1edbc \u2013 Size:<\/strong> L\u00e0m cho n\u00fat CTA l\u1edbn h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 v\u0103n b\u1ea3n xung quanh.<\/li>\n
            • \u0110\u00f3ng khung \u2013 Enclosure:<\/strong> T\u1ea1o \u0111\u01b0\u1eddng vi\u1ec1n r\u00f5 r\u00e0ng ho\u1eb7c \u0111\u00f3ng h\u1ed9p n\u1ed5i b\u1eadt xung quanh bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd.<\/li>\n
            • S\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng \u2013 Orientation:<\/strong> Xoay nghi\u00eang m\u1ed9t y\u1ebfu t\u1ed1 ho\u1eb7c s\u1eed d\u1ee5ng h\u01b0\u1edbng ch\u1eef kh\u00e1c bi\u1ec7t \u0111\u1ec3 ph\u00e1 v\u1ee1 m\u1ea1ch qu\u00e9t.<\/li>\n
            • \u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc \u2013 Contrast:<\/strong> S\u1eed d\u1ee5ng m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n m\u1ea1nh m\u1ebd v\u1edbi t\u00f4ng m\u00e0u n\u1ec1n ch\u1ee7 \u0111\u1ea1o c\u1ee7a trang \u0111\u1ec3 k\u00edch th\u00edch t\u1ebf b\u00e0o th\u1ea7n kinh th\u1ecb gi\u00e1c.<\/li>\n<\/ul>\n

              2. \u1ee8ng D\u1ee5ng Hi\u1ec7u \u1ee8ng Von Restorff<\/h3>\n

              Hi\u1ec7u \u1ee9ng Von Restorff ch\u1ec9 ra r\u1eb1ng trong m\u1ed9t nh\u00f3m c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 nhau, \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1edb s\u00e2u s\u1eafc nh\u1ea5t v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1ee9c th\u00ec.<\/strong><\/p>\n

              \u1ee8ng d\u1ee5ng th\u1ef1c chi\u1ebfn trong thi\u1ebft k\u1ebf n\u00fat CTA:<\/strong> \u0110\u1eebng ch\u1ea1y theo xu h\u01b0\u1edbng thi\u1ebft k\u1ebf n\u00fat ph\u1eb3ng qu\u00e1 m\u1ee9c khi\u1ebfn n\u00fat CTA b\u1ecb ch\u00ecm l\u1ea5p. N\u1ebfu giao di\u1ec7n website c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu l\u00e0 m\u00e0u xanh l\u00e1, n\u00fat b\u1ea5m c\u1ee7a b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0 m\u00e0u \u0111\u1ecf ho\u1eb7c m\u00e0u cam s\u1eb7c s\u1ee1.<\/strong><\/p><\/blockquote>\n

              Tuy nhi\u00ean, c\u00f3 kho\u1ea3ng 8% nam gi\u1edbi g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u00e2n bi\u1ec7t m\u00e0u \u0111\u1ecf v\u00e0 xanh l\u00e1<\/strong>. Do \u0111\u00f3, h\u00e3y k\u1ebft h\u1ee3p \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n v\u1ec1 m\u00e0u s\u1eafc v\u1edbi \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n v\u1ec1 k\u00edch th\u01b0\u1edbc, h\u00ecnh d\u00e1ng ho\u1eb7c hi\u1ec7u \u1ee9ng \u0111\u1ed5 b\u00f3ng \u2013 drop shadows<\/strong> \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m n\u00fat CTA lu\u00f4n n\u1ed5i b\u1eadt v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

              3. T\u1eadn D\u1ee5ng White Space \u0110\u1ec3 C\u00f4 L\u1eadp CTA<\/h3>\n

              Thi\u1ebft k\u1ebf qu\u00e1 nhi\u1ec1u th\u00f4ng tin chi ch\u00edt s\u1ebd l\u00e0m t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c \u2013 cognitive load<\/strong>, khi\u1ebfn n\u00e3o b\u1ed9 b\u1ecb qu\u00e1 t\u1ea3i v\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u1eadp t\u1ee9c tho\u00e1t trang.<\/p>\n

              S\u1eed d\u1ee5ng White Space ho\u1eb7c Negative Space h\u1ee3p l\u00fd gi\u00fap c\u00f4 l\u1eadp y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t<\/strong>, cho ph\u00e9p n\u00fat CTA c\u1ee7a b\u1ea1n \u201cc\u00f3 kh\u00f4ng gian \u0111\u1ec3 th\u1edf\u201d v\u00e0 t\u1ef1 \u0111\u1ed9ng thu h\u00fat \u00e1nh m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 l\u1eddi gi\u1ea3i th\u00edch n\u00e0o.<\/p>\n

              \n

              PH\u1ea6N 3: B\u1eb1ng Ch\u1ee9ng Khoa H\u1ecdc V\u1ec1 S\u1ee9c M\u1ea1nh C\u1ee7a Manh M\u1ed1i Tr\u1ef1c Quan<\/h2>\n

              \u0110\u1ec3 ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c manh m\u1ed1i tr\u1ef1c quan trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng \u00e1nh nh\u00ecn, c\u00e1c chuy\u00ean gia t\u1ed1i \u01b0u h\u00f3a c\u1ee7a H\u1ecdc vi\u1ec7n CXL \u2013 CXL Institute<\/strong> \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u eyetracking th\u1ef1c ti\u1ec5n tr\u00ean trang \u0111\u00edch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u1ee7a Lemon Law Group.<\/p>\n

              1. Tr\u1eadn Chi\u1ebfn Eyetracking: M\u0169i T\u00ean V\u00e0 H\u01b0\u1edbng Nh\u00ecn Nh\u00e2n V\u1eadt<\/h3>\n

              Nghi\u00ean c\u1ee9u c\u1ee7a CXL \u0111\u00e3 ki\u1ec3m ch\u1ee9ng s\u00e1u lo\u1ea1i manh m\u1ed1i tr\u1ef1c quan kh\u00e1c nhau \u0111\u1ec3 xem y\u1ebfu t\u1ed1 n\u00e0o gi\u00fap gi\u1eef \u00e1nh m\u1eaft ng\u01b0\u1eddi d\u00f9ng tr\u00ean bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd l\u00e2u nh\u1ea5t.<\/p>\n

              Hi\u1ec7u Qu\u1ea3 Gi\u1eef \u00c1nh M\u1eaft Tr\u00ean Form \u0110\u0103ng K\u00fd<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n
              Th\u1ee9 h\u1ea1ng<\/th>\nManh m\u1ed1i tr\u1ef1c quan<\/th>\nTh\u1eddi gian nh\u00ecn trung b\u00ecnh<\/th>\n<\/tr>\n<\/thead>\n
              1<\/td>\nM\u0169i t\u00ean v\u1ebd tay \u2013 Hand-drawn arrow<\/td>\n2,3873 gi\u00e2y<\/strong><\/td>\n<\/tr>\n
              2<\/td>\n\u0110\u01b0\u1eddng k\u1ebb d\u1eabn d\u1eaft \u2013 Simple line<\/td>\n2,0321 gi\u00e2y<\/strong><\/td>\n<\/tr>\n
              3<\/td>\nForm n\u1ed5i b\u1eadt c\u00f3 vi\u1ec1n \u2013 Prominent form<\/td>\n1,8498 gi\u00e2y<\/strong><\/td>\n<\/tr>\n
              4<\/td>\nG\u01b0\u01a1ng m\u1eb7t nh\u00ecn v\u00e0o form \u2013 Gaze cueing<\/td>\n1,8347 gi\u00e2y<\/strong><\/td>\n<\/tr>\n
              5<\/td>\nB\u1ea3n g\u1ed1c kh\u00f4ng c\u00f3 manh m\u1ed1i \u2013 Control<\/td>\n1,7783 gi\u00e2y<\/strong><\/td>\n<\/tr>\n
              6<\/td>\nM\u0169i t\u00ean tam gi\u00e1c \u2013 Triangular graphic<\/td>\n1,7714 gi\u00e2y<\/strong><\/td>\n<\/tr>\n
              7<\/td>\nG\u01b0\u01a1ng m\u1eb7t nh\u00ecn h\u01b0\u1edbng kh\u00e1c \u2013 Looking away<\/td>\n0,9912 gi\u00e2y<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              Ng\u01b0\u1eddi Chi\u1ebfn Th\u1eafng Tuy\u1ec7t \u0110\u1ed1i: M\u0169i T\u00ean V\u1ebd Tay<\/h4>\n

              M\u0169i t\u00ean v\u1ebd tay \u2013 Hand-drawn Arrow \u2013 \u0111\u1ea1t th\u1eddi gian gi\u1eef \u00e1nh m\u1eaft ng\u01b0\u1eddi d\u00f9ng tr\u00ean form l\u00e2u nh\u1ea5t v\u1edbi 2,3873 gi\u00e2y.<\/strong><\/p>\n

              B\u1ea3n \u0111\u1ed3 nhi\u1ec7t th\u1ecb gi\u00e1c cho th\u1ea5y m\u0169i t\u00ean v\u1ebd tay t\u1eadp trung ti\u00eau \u0111i\u1ec3m m\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 m\u1eadt \u0111\u1ed9 cao nh\u1ea5t<\/strong>.<\/p>\n

              Hi\u1ec3m H\u1ecda T\u1eeb Vi\u1ec7c \u00c1p D\u1ee5ng Sai Gaze Cueing<\/h4>\n

              Con ng\u01b0\u1eddi c\u00f3 b\u1ea3n n\u0103ng sinh h\u1ecdc l\u00e0 qu\u00e9t g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea7u ti\u00ean khi ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t b\u1ed1 c\u1ee5c<\/strong> do s\u1ef1 k\u00edch ho\u1ea1t c\u1ee7a v\u00f9ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t chuy\u00ean bi\u1ec7t trong n\u00e3o b\u1ed9.<\/p>\n

                \n
              • N\u1ebfu nh\u00e2n v\u1eadt tr\u00ean banner nh\u00ecn th\u1eb3ng v\u00e0o ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u00ecn h\u01b0\u1edbng ra ngo\u00e0i trang web<\/strong>, ng\u01b0\u1eddi d\u00f9ng s\u1ebd b\u1ecb h\u00fat ch\u1eb7t v\u00e0o \u0111\u00f4i m\u1eaft \u0111\u00f3 v\u00e0 ho\u00e0n to\u00e0n ph\u1edbt l\u1edd n\u00fat CTA ho\u1eb7c form b\u00ean c\u1ea1nh<\/strong>.<\/li>\n
              • T\u1ec7 h\u01a1n, n\u1ebfu g\u01b0\u01a1ng m\u1eb7t nh\u00ecn quay l\u01b0ng l\u1ea1i v\u1edbi form<\/strong>, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ed9ng n\u00e9 tr\u00e1nh nh\u00ecn v\u00e0o form.<\/li>\n
              • Th\u1eddi gian ch\u00fa \u00fd v\u00e0o form l\u00fac n\u00e0y b\u1ecb gi\u1ea3m \u0111i g\u1ea7n m\u1ed9t n\u1eeda, ch\u1ec9 c\u00f2n 0,9912 gi\u00e2y<\/strong>.<\/li>\n<\/ul>\n

                S\u1eed D\u1ee5ng \u0110\u00fang Gaze Cueing<\/h4>\n

                N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi th\u1eadt tr\u00ean trang, h\u00e3y b\u1ea3o \u0111\u1ea3m \u00e1nh m\u1eaft c\u1ee7a h\u1ecd \u0111ang nh\u00ecn th\u1eb3ng v\u00e0o ti\u00eau \u0111\u1ec1 ho\u1eb7c n\u00fat CTA c\u1ee7a b\u1ea1n<\/strong>.<\/p>\n

                Trong case study t\u1eeb MoneYou t\u1ea1i H\u00e0 Lan, khi h\u1ecd thay \u0111\u1ed5i h\u00ecnh \u1ea3nh g\u01b0\u01a1ng m\u1eb7t trong c\u00f4ng c\u1ee5 t\u00ednh to\u00e1n b\u00e1o gi\u00e1 th\u1ebf ch\u1ea5p t\u1eeb nh\u00ecn th\u1eb3ng sang nh\u00ecn v\u00e0o c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin c\u1ea7n \u0111i\u1ec1n<\/strong>, t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh form \u0111\u00e3 t\u0103ng t\u1edbi 9%<\/strong>.<\/p>\n

                2. S\u1ee9c M\u1ea1nh Cu\u1ed9n Trang T\u1eeb M\u0169i T\u00ean H\u01b0\u1edbng Xu\u1ed1ng<\/h3>\n

                Kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng s\u1ef1 ch\u00fa \u00fd v\u00e0o form, c\u00e1c m\u0169i t\u00ean c\u00f2n \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi cu\u1ed9n trang c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/p>\n

                Trong case study th\u1ef1c t\u1ebf t\u1eeb Online Dialogue v\u00e0 kh\u00e1ch s\u1ea1n Van Der Valk, c\u00e1c m\u0169i t\u00ean h\u01b0\u1edbng xu\u1ed1ng \u0111\u01b0\u1ee3c th\u00eam v\u00e0o nh\u1eefng \u0111i\u1ec3m chuy\u1ec3n ti\u1ebfp tr\u00ean trang ch\u1ee7 c\u00f3 thi\u1ebft k\u1ebf d\u00e0i.<\/p>\n

                K\u1ebft qu\u1ea3 ghi nh\u1eadn:<\/p>\n

                  \n
                • S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n xu\u1ed1ng t\u1eadn cu\u1ed1i trang t\u0103ng g\u1ea5p 10 l\u1ea7n<\/strong><\/li>\n
                • T\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng t\u0103ng th\u00eam 57%<\/strong><\/li>\n<\/ul>\n

                  3. C\u1ea3nh B\u00e1o V\u1ec1 \u201cFalse Bottoms\u201d T\u1eeb C\u00e1c \u0110\u01b0\u1eddng K\u1ebb Ngang<\/h3>\n

                  Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi m\u0169i t\u00ean, c\u00e1c \u0111\u01b0\u1eddng k\u1ebb ngang \u0111i xuy\u00ean qua trang web \u0111\u01b0\u1ee3c n\u00e3o b\u1ed9 gi\u1ea3i m\u00e3 nh\u01b0 m\u1ed9t \u201ct\u00edn hi\u1ec7u d\u1eebng l\u1ea1i\u201d \u2013 stop signal<\/strong>.<\/p>\n

                  C\u00e1c \u0111\u01b0\u1eddng k\u1ebb n\u00e0y c\u1eaft \u0111\u1ee9t lu\u1ed3ng di chuy\u1ec3n t\u1ef1 nhi\u00ean c\u1ee7a m\u1eaft v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ngh\u0129 r\u1eb1ng trang web \u0111\u00e3 k\u1ebft th\u00fac, g\u00e2y ra l\u1ed7i tr\u1ea3i nghi\u1ec7m nghi\u00eam tr\u1ecdng g\u1ecdi l\u00e0 False Bottoms \u2013 ch\u00e2n trang gi\u1ea3<\/strong>.<\/p>\n

                  H\u00e3y c\u1ef1c k\u1ef3 c\u1ea9n th\u1eadn khi s\u1eed d\u1ee5ng c\u00e1c \u0111\u01b0\u1eddng k\u1ebb ngang ho\u1eb7c c\u00e1c kh\u1ed1i \u1ea3nh Hero qu\u00e1 l\u1edbn chi\u1ebfm tr\u1ecdn m\u00e0n h\u00ecnh, v\u00ec ch\u00fang c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng cu\u1ed9n xu\u1ed1ng kh\u00e1m ph\u00e1 n\u1ed9i dung b\u00ean d\u01b0\u1edbi.<\/p>\n

                  \n

                  PH\u1ea6N 4: N\u0103m Nguy\u00ean T\u1eafc Thi\u1ebft K\u1ebf Thuy\u1ebft Ph\u1ee5c \u0110\u1ec3 L\u00e0m Ch\u1ee7 S\u1ef1 Ch\u00fa \u00dd<\/h2>\n

                  \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan m\u1ed9t c\u00e1ch khoa h\u1ecdc, chuy\u00ean gia t\u1ed1i \u01b0u h\u00f3a Peep Laja t\u1eeb ConversionXL \u0111\u1ec1 xu\u1ea5t n\u0103m nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a thi\u1ebft k\u1ebf thuy\u1ebft ph\u1ee5c<\/strong>.<\/p>\n

                  1. Clarity Above All \u2013 R\u00f5 R\u00e0ng L\u00e0 Tr\u00ean H\u1ebft<\/h3>\n

                  B\u1ea3n n\u0103ng sinh h\u1ecdc c\u1ee7a n\u00e3o b\u1ed9 lu\u00f4n t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t c\u00e2u h\u1ecfi khi ti\u1ebfp c\u1eadn m\u1ed9t trang web:<\/p>\n

                    \n
                  • \u0110\u00e2y l\u00e0 trang g\u00ec?<\/li>\n
                  • T\u00f4i c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u1edf \u0111\u00e2y?<\/li>\n
                  • N\u00f3 c\u00f3 \u00edch g\u00ec cho t\u00f4i?<\/li>\n<\/ul>\n

                    N\u1ebfu trang web c\u1ee7a b\u1ea1n kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y trong v\u00f2ng 1\u20132 gi\u00e2y \u0111\u1ea7u ti\u00ean<\/strong>, kh\u00e1ch h\u00e0ng s\u1ebd l\u1eadp t\u1ee9c b\u1ea5m n\u00fat tho\u00e1t.<\/p>\n

                    2. Visual Appeal \u2013 S\u1ee9c H\u00fat Tr\u1ef1c Quan<\/h3>\n

                    Nghi\u00ean c\u1ee9u c\u1ee7a Google ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch nh\u1eefng trang web c\u00f3:<\/p>\n

                      \n
                    • \u0110\u1ed9 ph\u1ee9c t\u1ea1p tr\u1ef1c quan th\u1ea5p \u2013 low visual complexity<\/strong><\/li>\n
                    • B\u1ed1 c\u1ee5c quen thu\u1ed9c chu\u1ea9n m\u1eabu \u2013 high prototypicality<\/strong><\/li>\n
                    • Thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n<\/li>\n
                    • C\u1ea5u tr\u00fac tu\u00e2n theo c\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf ph\u1ed5 bi\u1ebfn<\/li>\n<\/ul>\n

                      \u0110\u1eebng c\u1ed1 t\u1ea1o ra nh\u1eefng thanh menu \u0111i\u1ec1u h\u01b0\u1edbng k\u1ef3 d\u1ecb b\u1eaft ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i m\u00f2 m\u1eabm.<\/p>\n

                      3. Strong Visual Hierarchy \u2013 H\u1ec7 Th\u1ed1ng Ph\u00e2n C\u1ea5p Tr\u1ef1c Quan M\u1ea1nh M\u1ebd<\/h3>\n

                      Nh\u1eefng n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t tr\u00ean website ph\u1ea3i l\u00e0 nh\u1eefng n\u1ed9i dung:<\/p>\n

                        \n
                      • C\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn nh\u1ea5t<\/strong><\/li>\n
                      • N\u1eb1m \u1edf v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba nh\u1ea5t, th\u01b0\u1eddng l\u00e0 g\u00f3c tr\u00ean b\u00ean tr\u00e1i ho\u1eb7c trung t\u00e2m<\/li>\n
                      • C\u00f3 m\u00e0u s\u1eafc n\u1ed5i b\u1eadt nh\u1ea5t<\/li>\n<\/ul>\n

                        4. Conserve Attention At All Costs \u2013 B\u1ea3o T\u1ed3n S\u1ef1 Ch\u00fa \u00dd B\u1eb1ng M\u1ecdi Gi\u00e1<\/h3>\n

                        Lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n:<\/p>\n

                          \n
                        • Banner qu\u1ea3ng c\u00e1o l\u1ea5p l\u00e1nh<\/li>\n
                        • Hi\u1ec7u \u1ee9ng slider t\u1ef1 \u0111\u1ed9ng<\/li>\n
                        • C\u00e1c chuy\u1ec3n \u0111\u1ed9ng qu\u00e1 nhanh<\/li>\n
                        • Nh\u1eefng th\u00e0nh ph\u1ea7n g\u00e2y ph\u00e2n t\u00e2m v\u00e0 l\u00e0m t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c<\/li>\n<\/ul>\n

                          H\u00e3y t\u1eadn d\u1ee5ng Hi\u1ec7u \u1ee9ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a h\u00ecnh \u1ea3nh \u2013 Picture Superiority Effect<\/strong>.<\/p>\n

                          Vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p b\u1eb1ng h\u00ecnh \u1ea3nh gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb t\u1edbi 65% th\u00f4ng tin sau ba ng\u00e0y<\/strong>, so v\u1edbi t\u1ef7 l\u1ec7 ch\u1ec9 10% khi n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ho\u00e0n to\u00e0n b\u1eb1ng ch\u1eef vi\u1ebft<\/strong>.<\/p>\n

                          5. One Action Per Screen \u2013 M\u1ed9t H\u00e0nh \u0110\u1ed9ng Duy Nh\u1ea5t Tr\u00ean M\u1ed9t M\u00e0n H\u00ecnh<\/h3>\n

                          \u0110\u1eebng b\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh qu\u00e1 s\u1edbm khi h\u1ecd ch\u01b0a c\u00f3 \u0111\u1ee7 th\u00f4ng tin.<\/p>\n

                          Ch\u1ec9 \u0111\u01b0a ra n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ch\u00ednh v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m:<\/p>\n

                            \n
                          • \u0110\u1ed9ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t<\/strong><\/li>\n
                          • R\u00e0o c\u1ea3n th\u1ef1c hi\u1ec7n h\u00e0nh vi \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t<\/strong><\/li>\n<\/ul>\n

                            Theo M\u00f4 h\u00ecnh H\u00e0nh vi BJ Fogg:<\/p>\n

                            H\u00e0nh vi = \u0110\u1ed9ng l\u1ef1c \u00d7 Kh\u1ea3 n\u0103ng \u00d7 K\u00edch ho\u1ea1t<\/strong><\/p><\/blockquote>\n

                            \n

                            K\u1ebeT LU\u1eacN<\/h2>\n

                            G\u00e2y ch\u00fa \u00fd v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng \u00e1nh nh\u00ecn l\u00e0 m\u1ed9t m\u00f4n khoa h\u1ecdc c\u00f3 t\u00ednh to\u00e1n ch\u00ednh x\u00e1c, kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 may r\u1ee7i \u0111\u1ea7y t\u00ednh ngh\u1ec7 thu\u1eadt.<\/strong><\/p>\n

                            B\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u gi\u1edbi h\u1ea1n sinh h\u1ecdc c\u1ee7a \u0111\u00f4i m\u1eaft, t\u1eadn d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh qu\u00e9t l\u01b0\u1edbt t\u1ef1 nhi\u00ean nh\u01b0 m\u00f4 h\u00ecnh ch\u1eef F<\/strong> hay S\u01a1 \u0111\u1ed3 Gutenberg<\/strong>, \u0111\u1ed3ng th\u1eddi \u1ee9ng d\u1ee5ng tinh t\u1ebf c\u00e1c m\u0169i t\u00ean v\u1ebd tay<\/strong> ph\u1ed1i h\u1ee3p v\u1edbi hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng ph\u1ea3n Von Restorff<\/strong>, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            B\u1ea1n c\u00f3 t\u1eebng t\u1ef1 h\u1ecfi: Li\u1ec7u th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb n\u1ebfu kh\u00f4ng m\u1ed9t ai th\u00e8m ng\u00f3 ng\u00e0ng \u0111\u1ebfn n\u00f3? Trong t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO), thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho m\u1ecdi h\u00e0nh vi h\u1ecdc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[37],"class_list":["post-4089","post","type-post","status-publish","format-standard","category-cro","tag-neuromarketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4089"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4089\/revisions"}],"predecessor-version":[{"id":4092,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4089\/revisions\/4092"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}