{"id":4081,"date":"2026-08-05T04:42:19","date_gmt":"2026-08-05T04:42:19","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4081"},"modified":"2026-08-15T08:15:45","modified_gmt":"2026-08-15T08:15:45","slug":"neuromarketing","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/neuromarketing\/","title":{"rendered":"Neuromarketing v\u00e0 t\u00e2m l\u00fd h\u1ecdc chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o?"},"content":{"rendered":"<p>M\u1ed7i l\u1ea7n b\u1ea1n click v\u00e0o n\u00fat &#8220;Mua ngay&#8221; hay r\u1eddi kh\u1ecfi m\u1ed9t trang web ch\u1ec9 sau v\u00e0i gi\u00e2y, b\u1ed9 n\u00e3o c\u1ee7a b\u1ea1n \u0111\u00e3 \u00e2m th\u1ea7m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc khi b\u1ea1n k\u1ecbp nh\u1eadn ra. <strong>Neuromarketing<\/strong> ch\u00ednh l\u00e0 ng\u00e0nh khoa h\u1ecdc gi\u1ea3i m\u00e3 qu\u00e1 tr\u00ecnh \u0111\u00f3, v\u00e0 \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u v\u00ec sao m\u1ed9t s\u1ed1 website chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n h\u1eb3n nh\u1eefng website kh\u00e1c.<\/p>\n<h2 style=\"text-align: left;\">Neuromarketing l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 trong t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i<\/h2>\n<p><strong>Neuromarketing (ti\u1ebfp th\u1ecb th\u1ea7n kinh)<\/strong> l\u00e0 ng\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch con ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh. Ng\u00e0nh n\u00e0y d\u00f9ng ba nh\u00f3m c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng: \u0111o ph\u1ea3n \u1ee9ng th\u1ea7n kinh, \u0111o ph\u1ea3n \u1ee9ng sinh h\u1ecdc v\u00e0 \u0111o ph\u1ea3n \u1ee9ng t\u00e2m l\u00fd \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi ti\u00eau d\u00f9ng \u1edf m\u1ee9c s\u00e2u h\u01a1n nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 n\u00f3i ra.<\/p>\n<p>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng h\u1ecfi kh\u00e1ch h\u00e0ng: &#8220;B\u1ea1n mu\u1ed1n g\u00ec?&#8221; v\u00e0 tin v\u00e0o c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3. V\u1ea5n \u0111\u1ec1 l\u00e0 <strong>kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd mu\u1ed1n g\u00ec<\/strong>, ho\u1eb7c kh\u00f4ng gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c l\u00fd do th\u1eadt s\u1ef1 \u0111\u1eb1ng sau l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh. Neuromarketing gi\u1ea3i quy\u1ebft \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch \u0111o tr\u1ef1c ti\u1ebfp ph\u1ea3n \u1ee9ng sinh l\u00fd v\u00e0 th\u1ea7n kinh, thay v\u00ec tin v\u00e0o l\u1eddi n\u00f3i.<\/p>\n<p>Trong t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i (CRO), vai tr\u00f2 c\u1ee7a neuromarketing l\u00e0 gi\u00fap ng\u01b0\u1eddi thi\u1ebft k\u1ebf hi\u1ec3u c\u00e1ch n\u00e3o b\u1ed9 v\u1eadn h\u00e0nh, t\u1eeb \u0111\u00f3 <strong>t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/strong> m\u1ed9t c\u00e1ch c\u00f3 c\u0103n c\u1ee9 khoa h\u1ecdc thay v\u00ec \u0111o\u00e1n m\u00f2.<\/p>\n<blockquote><p>Ai mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 g\u1ed1c r\u1ec5 c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/nen-tang-neuromarketing\/\">n\u1ec1n t\u1ea3ng neuromarketing<\/a>.<\/p><\/blockquote>\n<h3>S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa khoa h\u1ecdc th\u1ea7n kinh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>B\u1ed9 n\u00e3o con ng\u01b0\u1eddi c\u00f3 kho\u1ea3ng <strong>100 t\u1ef7 t\u1ebf b\u00e0o th\u1ea7n kinh<\/strong>, k\u1ebft n\u1ed1i v\u1edbi nhau t\u1ea1o ra d\u00f2ng \u0111i\u1ec7n sinh h\u1ecdc c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1ee3c. M\u1ecdi h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i tr\u00ean website, t\u1eeb vi\u1ec7c d\u1eebng l\u1ea1i \u0111\u1ecdc, \u0111\u1ebfn vi\u1ec7c click mua, \u0111\u1ec1u l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh x\u1eed l\u00fd c\u00e1c t\u00edn hi\u1ec7u th\u1ea7n kinh n\u00e0y.<\/p>\n<p>Khi m\u1eaft b\u1ea1n nh\u00ecn v\u00e0o m\u1ed9t trang web, t\u00edn hi\u1ec7u h\u00ecnh \u1ea3nh, \u00e2m thanh, c\u1ea3m gi\u00e1c \u0111\u1ec1u \u0111i qua <strong>h\u1ec7 th\u1ed1ng r\u00eca (limbic system)<\/strong>, ph\u1ea7n n\u00e3o x\u1eed l\u00fd c\u1ea3m x\u00fac, tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1ecf n\u00e3o \u0111\u1ec3 ph\u00e2n t\u00edch c\u00f3 \u00fd th\u1ee9c. N\u00f3i c\u00e1ch kh\u00e1c, <strong>c\u1ea3m x\u00fac lu\u00f4n x\u1eed l\u00fd th\u00f4ng tin tr\u01b0\u1edbc l\u00fd tr\u00ed<\/strong>. Neuromarketing gi\u00fap d\u1ecbch m\u00e3 c\u00e1c t\u00edn hi\u1ec7u ng\u1ea7m \u0111\u1ecbnh n\u00e0y th\u00e0nh h\u00e0nh vi c\u1ee5 th\u1ec3, \u0111\u1ec3 ng\u01b0\u1eddi thi\u1ebft k\u1ebf giao di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch n\u00e3o b\u1ed9 t\u1ef1 nhi\u00ean ti\u1ebfp nh\u1eadn th\u1ebf gi\u1edbi.<\/p>\n<h3>V\u00ec sao neuromarketing \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h3>\n<p>Ph\u1ea7n l\u1edbn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c. C\u00e1c nghi\u00ean c\u1ee9u d\u00f9ng m\u00e1y qu\u00e9t n\u00e3o (fMRI) cho th\u1ea5y b\u1ed9 n\u00e3o \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh <strong>trung b\u00ecnh 7 gi\u00e2y tr\u01b0\u1edbc khi \u00fd th\u1ee9c nh\u1eadn ra<\/strong> \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>B\u1ed9 n\u00e3o lu\u00f4n \u01b0u ti\u00ean <strong>H\u1ec7 th\u1ed1ng 1<\/strong>, ph\u1ea7n x\u1eed l\u00fd nhanh, t\u1ef1 \u0111\u1ed9ng, t\u1ed1n \u00edt n\u0103ng l\u01b0\u1ee3ng. C\u00f3 m\u1ed9t nguy\u00ean l\u00fd b\u00e1n h\u00e0ng kinh \u0111i\u1ec3n: <strong>&#8220;Kh\u00e1ch h\u00e0ng mua b\u1eb1ng c\u1ea3m x\u00fac v\u00e0 h\u1ee3p l\u00fd h\u00f3a b\u1eb1ng logic&#8221;<\/strong>. Sau khi H\u1ec7 th\u1ed1ng 1 \u0111\u00e3 ch\u1ecdn xong, H\u1ec7 th\u1ed1ng 2 (ch\u1eadm, t\u1ed1n n\u0103ng l\u01b0\u1ee3ng, mang t\u00ednh ph\u00e2n t\u00edch) m\u1edbi v\u00e0o cu\u1ed9c \u0111\u1ec3 b\u00e0o ch\u1eefa cho quy\u1ebft \u0111\u1ecbnh \u0111\u00f3, gi\u00fap b\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 ng\u01b0\u1eddi l\u00fd tr\u00ed. Neuromarketing t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0o H\u1ec7 th\u1ed1ng 1, t\u1ea1o \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng tr\u01b0\u1edbc khi H\u1ec7 th\u1ed1ng 2 k\u1ecbp d\u1ef1ng l\u00ean r\u00e0o c\u1ea3n ph\u00f2ng v\u1ec7. Ch\u1ee7 \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch s\u00e2u h\u01a1n trong ph\u1ea7n <a href=\"https:\/\/vbaseup.com\/kien-thuc\/tam-ly-ra-quyet-dinh\/\">t\u00e2m l\u00fd ra quy\u1ebft \u0111\u1ecbnh<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/brain-decision-process.webp\" alt=\"neuromarketing v\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a n\u00e3o b\u1ed9\" \/><\/p>\n<h2>C\u00e1c nguy\u00ean l\u00fd t\u00e2m l\u00fd h\u1ecdc chuy\u1ec3n \u0111\u1ed5i c\u1ed1t l\u00f5i trong neuromarketing<\/h2>\n<h3>C\u00e1ch n\u00e3o b\u1ed9 x\u1eed l\u00fd th\u00f4ng tin v\u00e0 k\u00edch th\u00edch marketing<\/h3>\n<p>Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Daniel Kahneman g\u1ecdi \u0111\u00e2y l\u00e0 <strong>m\u00f4 h\u00ecnh x\u1eed l\u00fd k\u00e9p<\/strong>:<\/p>\n<ul>\n<li><strong>H\u1ec7 th\u1ed1ng 1<\/strong>: nhanh, t\u1ef1 \u0111\u1ed9ng, v\u00f4 th\u1ee9c, ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c.<\/li>\n<li><strong>H\u1ec7 th\u1ed1ng 2<\/strong>: ch\u1eadm, c\u00f3 ki\u1ec3m so\u00e1t, t\u1ed1n nhi\u1ec1u n\u1ed7 l\u1ef1c, d\u00f9ng \u0111\u1ec3 t\u00ednh to\u00e1n v\u00e0 suy lu\u1eadn.<\/li>\n<\/ul>\n<p>Song song \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh <strong>&#8220;ba t\u1ea7ng n\u00e3o b\u1ed9&#8221;<\/strong>:<\/p>\n<ol>\n<li><strong>N\u00e3o m\u1edbi<\/strong>, v\u1ecf n\u00e3o, x\u1eed l\u00fd logic v\u00e0 s\u1ed1 li\u1ec7u.<\/li>\n<li><strong>N\u00e3o gi\u1eefa<\/strong>, h\u1ec7 th\u1ed1ng r\u00eca, x\u1eed l\u00fd c\u1ea3m x\u00fac.<\/li>\n<li><strong>N\u00e3o c\u0169<\/strong> (n\u00e3o b\u00f2 s\u00e1t), ch\u1ecbu tr\u00e1ch nhi\u1ec7m sinh t\u1ed3n v\u00e0 <strong>l\u00e0 n\u01a1i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng<\/strong>, d\u1ef1a tr\u00ean t\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb hai t\u1ea7ng n\u00e3o c\u00f2n l\u1ea1i.<\/li>\n<\/ol>\n<p>N\u00e3o c\u0169 ph\u1ea3n \u1ee9ng m\u1ea1nh v\u1edbi 6 lo\u1ea1i k\u00edch th\u00edch:<\/p>\n<ol>\n<li><strong>S\u1ef1 \u00edch k\u1ef7<\/strong>: ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch v\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a ch\u00ednh n\u00f3.<\/li>\n<li><strong>S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n<\/strong>: nh\u1ea1y v\u1edbi thay \u0111\u1ed5i r\u00f5 r\u1ec7t (tr\u01b0\u1edbc\/sau, r\u1ee7i ro\/an to\u00e0n).<\/li>\n<li><strong>T\u00ednh h\u1eefu h\u00ecnh<\/strong>: th\u00edch ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n, c\u1ee5 th\u1ec3 h\u01a1n kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng.<\/li>\n<li><strong>\u0110i\u1ec3m \u0111\u1ea7u v\u00e0 \u0111i\u1ec3m cu\u1ed1i<\/strong>: c\u1ea3nh gi\u00e1c cao nh\u1ea5t \u1edf l\u00fac b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>Y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c<\/strong>: x\u1eed l\u00fd h\u00ecnh \u1ea3nh ngay l\u1eadp t\u1ee9c, kh\u00f4ng c\u1ea7n suy ngh\u0129.<\/li>\n<li><strong>C\u1ea3m x\u00fac<\/strong>: ch\u1ec9 ph\u1ea3n \u1ee9ng khi c\u00f3 t\u00e1c nh\u00e2n k\u00edch ho\u1ea1t c\u1ea3m x\u00fac.<\/li>\n<\/ol>\n<h3>Vai tr\u00f2 c\u1ee7a c\u1ea3m x\u00fac trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh<\/h3>\n<p>Nh\u00e0 khoa h\u1ecdc Antonio Damasio t\u1eebng nghi\u00ean c\u1ee9u nh\u1eefng b\u1ec7nh nh\u00e2n b\u1ecb t\u1ed5n th\u01b0\u01a1ng v\u00f9ng n\u00e3o t\u1ea1o ra c\u1ea3m x\u00fac (VMPFC). \u0110i\u1ec1u b\u1ea5t ng\u1edd: h\u1ecd v\u1eabn logic v\u00e0 th\u00f4ng minh ho\u00e0n h\u1ea3o, nh\u01b0ng <strong>ho\u00e0n to\u00e0n m\u1ea5t kh\u1ea3 n\u0103ng \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u01a1n gi\u1ea3n nh\u1ea5t<\/strong>, k\u1ec3 c\u1ea3 vi\u1ec7c ch\u1ecdn m\u00f3n \u0103n. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh: <strong>kh\u00f4ng c\u00f3 quy\u1ebft \u0111\u1ecbnh n\u00e0o ho\u00e0n to\u00e0n l\u00fd tr\u00ed<\/strong>, c\u1ea3m x\u00fac lu\u00f4n l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn.<\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Jennifer Lerner c\u00f2n ch\u1ec9 ra t\u1eebng lo\u1ea1i c\u1ea3m x\u00fac d\u1eabn \u0111\u1ebfn h\u00e0nh vi kh\u00e1c nhau:<\/p>\n<ul>\n<li><strong>Lo l\u1eafng<\/strong> khi\u1ebfn ng\u01b0\u1eddi ta ch\u1ecdn ph\u01b0\u01a1ng \u00e1n an to\u00e0n, b\u1ea3o th\u1ee7.<\/li>\n<li><strong>Bu\u1ed3n b\u00e3<\/strong> th\u00fac \u0111\u1ea9y t\u00ecm ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng nhanh, v\u00ed d\u1ee5 \u0111i mua s\u1eafm \u0111\u1ec3 c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n.<\/li>\n<li><strong>Gh\u00ea t\u1edfm<\/strong> k\u00edch ho\u1ea1t mong mu\u1ed1n thay \u0111\u1ed5i, t\u1eeb b\u1ecf c\u00e1i c\u0169 \u0111\u1ec3 \u0111\u00f3n nh\u1eadn c\u00e1i m\u1edbi.<\/li>\n<\/ul>\n<p>Mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n c\u00e1ch c\u1ea3m x\u00fac t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u00ed nh\u1edb v\u00e0 quy\u1ebft \u0111\u1ecbnh, c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/cam-xuc-va-tri-nho\/\">c\u1ea3m x\u00fac v\u00e0 tr\u00ed nh\u1edb<\/a>.<\/p>\n<h3>C\u00e1c thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>N\u00e3o b\u1ed9 c\u00f3 nh\u1eefng &#8220;l\u1ed7i l\u1eadp tr\u00ecnh&#8221; h\u1ec7 th\u1ed1ng (brain bugs), l\u1ed1i t\u1eaft t\u01b0 duy m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng:<\/p>\n<ul>\n<li><strong>S\u1ee3 m\u1ea5t m\u00e1t (Loss Aversion)<\/strong>: con ng\u01b0\u1eddi s\u1ee3 m\u1ea5t m\u1ed9t th\u1ee9 g\u1ea5p \u0111\u00f4i so v\u1edbi mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li>\n<li><strong>Hi\u1ec7u \u1ee9ng neo (Anchoring)<\/strong>: xu h\u01b0\u1edbng d\u1ef1a v\u00e0o th\u00f4ng tin nh\u00ecn th\u1ea5y \u0111\u1ea7u ti\u00ean \u0111\u1ec3 l\u00e0m m\u1ed1c so s\u00e1nh, v\u00ed d\u1ee5 gi\u00e1 g\u1ed1c b\u1ecb g\u1ea1ch b\u00ean c\u1ea1nh gi\u00e1 b\u00e1n.<\/li>\n<li><strong>Thi\u00ean ki\u1ebfn x\u00e1c nh\u1eadn (Confirmation Bias)<\/strong>: d\u1ec5 tin v\u00e0o th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi ni\u1ec1m tin s\u1eb5n c\u00f3.<\/li>\n<li><strong>S\u1ee3 m\u01a1 h\u1ed3 (Ambiguity Aversion)<\/strong>: n\u00e9 tr\u00e1nh nh\u1eefng l\u1ef1a ch\u1ecdn thi\u1ebfu th\u00f4ng tin r\u00f5 r\u00e0ng.<\/li>\n<li><strong>Hi\u1ec7u \u1ee9ng k\u1ef3 d\u1ecb (Bizarreness Effect)<\/strong>: h\u00ecnh \u1ea3nh ho\u1eb7c t\u1eeb ng\u1eef b\u1ea5t ng\u1edd, l\u1ea1 th\u01b0\u1eddng s\u1ebd gi\u00fap ghi nh\u1edb l\u00e2u h\u01a1n.<\/li>\n<li><strong>Hi\u1ec7u \u1ee9ng IKEA<\/strong>: ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m h\u01a1n n\u1ebfu h\u1ecd \u0111\u01b0\u1ee3c t\u1ef1 tay t\u00f9y ch\u1ec9nh ho\u1eb7c tham gia t\u1ea1o ra n\u00f3.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/cognitive-bias-diagram.webp\" alt=\"thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c trong t\u00e2m l\u00fd h\u1ecdc chuy\u1ec3n \u0111\u1ed5i\" \/><\/p>\n<h2>C\u01a1 ch\u1ebf neuromarketing t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h2>\n<h3>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd th\u00f4ng qua t\u00edn hi\u1ec7u th\u1ecb gi\u00e1c v\u00e0 c\u1ea3m gi\u00e1c<\/h3>\n<p>D\u00e2y th\u1ea7n kinh th\u1ecb gi\u00e1c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0o n\u00e3o c\u0169 v\u00e0 x\u1eed l\u00fd nhanh g\u1ea5p <strong>25 \u0111\u1ebfn 50 l\u1ea7n<\/strong> so v\u1edbi th\u00ednh gi\u00e1c. Ch\u1ec9 m\u1ea5t <strong>50 mili gi\u00e2y<\/strong> \u0111\u1ec3 b\u1ed9 n\u00e3o h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1ec1 m\u1ed9t trang web.<\/p>\n<p>Con ng\u01b0\u1eddi c\u00f3 ph\u1ea3n x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u1edbng m\u1eaft theo h\u01b0\u1edbng nh\u00ecn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c theo m\u0169i t\u00ean ch\u1ec9 d\u1eabn. \u0110\u1eb7t h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi \u0111ang nh\u00ecn v\u1ec1 ph\u00eda form \u0111\u0103ng k\u00fd, ho\u1eb7c d\u00f9ng m\u0169i t\u00ean \u0111i\u1ec1u h\u01b0\u1edbng, s\u1ebd k\u00e9o s\u1ef1 t\u1eadp trung c\u1ee7a H\u1ec7 th\u1ed1ng 1 v\u00e0o \u0111\u00fang v\u00f9ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>N\u00e3o c\u0169 c\u0169ng \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i nh\u1eb1m sinh t\u1ed3n. V\u00ec v\u1eady, t\u1ea1o <strong>\u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u1ea1nh<\/strong>, h\u00ecnh \u1ea3nh tr\u01b0\u1edbc\/sau khi d\u00f9ng s\u1ea3n ph\u1ea9m, l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 bu\u1ed9c n\u00e3o ph\u1ea3i ch\u00fa \u00fd. T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf n\u00e0y trong ph\u1ea7n <a href=\"https:\/\/vbaseup.com\/kien-thuc\/tam-ly-chu-y\/\">t\u00e2m l\u00fd ch\u00fa \u00fd<\/a>.<\/p>\n<h3>X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u1ea3m r\u00e0o c\u1ea3n t\u00e2m l\u00fd<\/h3>\n<p>Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 \u0111\u1ed9ng l\u1ef1c mua, r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t khi\u1ebfn h\u1ecd d\u1eebng l\u1ea1i l\u00e0 <strong>s\u1ef1 nghi ng\u1edd<\/strong>.<\/p>\n<p>Nh\u00e0 nghi\u00ean c\u1ee9u BJ Fogg ch\u1ec9 ra: b\u1ed1 c\u1ee5c chuy\u00ean nghi\u1ec7p, m\u00e0u s\u1eafc h\u00e0i h\u00f2a, font ch\u1eef d\u1ec5 \u0111\u1ecdc, h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c n\u00e3o b\u1ed9 x\u1eed l\u00fd trong v\u00e0i mili gi\u00e2y \u0111\u1ea7u ti\u00ean \u0111\u1ec3 thi\u1ebft l\u1eadp c\u1ea3m gi\u00e1c an to\u00e0n.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, giao di\u1ec7n l\u1ed9n x\u1ed9n ho\u1eb7c quy tr\u00ecnh ph\u1ee9c t\u1ea1p bu\u1ed9c H\u1ec7 th\u1ed1ng 2 ph\u1ea3i l\u00e0m vi\u1ec7c n\u1eb7ng n\u1ec1, v\u00e0 \u0111i\u1ec1u n\u00e0y <strong>l\u1eadp t\u1ee9c d\u1eadp t\u1eaft c\u1ea3m x\u00fac mua h\u00e0ng<\/strong>. T\u1ed1i gi\u1ea3n thi\u1ebft k\u1ebf ch\u00ednh l\u00e0 c\u00e1ch gi\u1ea3i ph\u00f3ng c\u1ea3m x\u00fac, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh h\u01a1n.<\/p>\n<h3>K\u00edch th\u00edch mong mu\u1ed1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>M\u1ee5c ti\u00eau c\u1ee7a neuromarketing l\u00e0 k\u00edch ho\u1ea1t <strong>v\u00f9ng nh\u00e2n k\u1ec1 (nucleus accumbens)<\/strong>, trung t\u00e2m ph\u1ea7n th\u01b0\u1edfng c\u1ee7a n\u00e3o, \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c &#8220;t\u00f4i mu\u1ed1n c\u00f3 ngay&#8221;.<\/p>\n<p><strong>Hi\u1ec7u \u1ee9ng th\u0103ng ti\u1ebfn \u0111\u01b0\u1ee3c ban t\u1eb7ng (Endowed Progress Effect)<\/strong>: khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n ch\u1eb7ng \u0111\u01b0\u1eddng (v\u00ed d\u1ee5 th\u1ebb t\u00edch \u0111i\u1ec3m \u0111\u00e3 \u0111\u00f3ng d\u1ea5u s\u1eb5n 2 \u00f4 mi\u1ec5n ph\u00ed), \u0111\u1ed9ng l\u1ef1c ho\u00e0n th\u00e0nh h\u00e0nh vi mua h\u00e0ng t\u0103ng nhanh theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/p>\n<p>Vi\u1ec7c \u0111\u01b0a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd, kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc (variable rewards) c\u0169ng gi\u00fap duy tr\u00ec s\u1ef1 t\u00f2 m\u00f2 v\u00e0 h\u00ecnh th\u00e0nh th\u00f3i quen t\u01b0\u01a1ng t\u00e1c l\u00e2u d\u00e0i.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/customer-journey-trust.webp\" alt=\"h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 ni\u1ec1m tin trong neuromarketing\" \/><\/p>\n<h2>\u1ee8ng d\u1ee5ng neuromarketing trong t\u1ed1i \u01b0u website v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h2>\n<h3>Thi\u1ebft k\u1ebf giao di\u1ec7n d\u1ef1a tr\u00ean h\u00e0nh vi nh\u1eadn th\u1ee9c<\/h3>\n<p>B\u1ed9 n\u00e3o lu\u00f4n \u01b0a th\u00edch nh\u1eefng g\u00ec quen thu\u1ed9c, d\u1ec5 hi\u1ec3u, hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y g\u1ecdi l\u00e0 <strong>cognitive fluency (tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c)<\/strong>. Thi\u1ebft k\u1ebf website theo \u0111\u00fang chu\u1ea9n m\u1ef1c quen thu\u1ed9c c\u1ee7a ng\u00e0nh gi\u00fap gi\u1ea3m ma s\u00e1t nh\u1eadn th\u1ee9c v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng kh\u00f4ng \u0111\u1ecdc t\u1eebng ch\u1eef, m\u00e0 qu\u00e9t trang theo <strong>m\u00f4 h\u00ecnh ch\u1eef F<\/strong>, hai \u0111\u01b0\u1eddng ngang ph\u00eda tr\u00ean v\u00e0 m\u1ed9t \u0111\u01b0\u1eddng d\u1ecdc b\u00ean tr\u00e1i. V\u00ec v\u1eady, th\u00f4ng \u0111i\u1ec7p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 n\u00fat CTA c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c \u0111i\u1ec3m giao c\u1eaft c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n<h3>T\u1ed1i \u01b0u n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/h3>\n<p>N\u00e3o b\u00f2 s\u00e1t kh\u00f4ng hi\u1ec3u kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p. Vi\u1ebft n\u1ed9i dung c\u00e0ng \u0111\u01a1n gi\u1ea3n, c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t, v\u00ed d\u1ee5 d\u00f9ng &#8220;gi\u00fap b\u1ea1n ki\u1ebfm nhi\u1ec1u ti\u1ec1n h\u01a1n&#8221; thay v\u00ec &#8220;t\u1ed1i \u01b0u h\u00f3a t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n ROI&#8221;.<\/p>\n<p>Thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea \u01b0u \u0111i\u1ec3m s\u1ea3n ph\u1ea9m, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi g\u1ee3i m\u1edf \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u1ef1 suy ngh\u0129 l\u00fd do h\u1ecd c\u1ea7n gi\u1ea3i ph\u00e1p. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y g\u1ecdi l\u00e0 <strong>generation effect<\/strong>, khi ng\u01b0\u1eddi d\u00f9ng t\u1ef1 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi, m\u1ee9c \u0111\u1ed9 cam k\u1ebft c\u1ee7a h\u1ecd t\u0103ng l\u00ean.<\/p>\n<p>M\u1ed9t c\u00f4ng th\u1ee9c hi\u1ec7u qu\u1ea3: d\u1eabn d\u1eaft b\u1eb1ng c\u1ea3m x\u00fac (ti\u00eau \u0111\u1ec1 kh\u01a1i g\u1ee3i kh\u00e1t v\u1ecdng, h\u00ecnh \u1ea3nh bi\u1ec3u c\u1ea3m) \u0111\u1ec3 thuy\u1ebft ph\u1ee5c H\u1ec7 th\u1ed1ng 1. Sau khi H\u1ec7 th\u1ed1ng 1 \u0111\u00e3 ch\u1ecdn mua, cung c\u1ea5p ngay s\u1ed1 li\u1ec7u v\u00e0 th\u00f4ng s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ec3 H\u1ec7 th\u1ed1ng 2 d\u1ec5 d\u00e0ng b\u00e0o ch\u1eefa cho quy\u1ebft \u0111\u1ecbnh \u0111\u00f3.<\/p>\n<h3>S\u1eed d\u1ee5ng m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh v\u00e0 b\u1ed1 c\u1ee5c \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>H\u00ecnh \u1ea3nh ti\u1ebfp c\u1eadn n\u00e3o c\u0169 tr\u01b0\u1edbc v\u0103n b\u1ea3n. \u1ea2nh l\u1edbn m\u00f4 t\u1ea3 &#8220;tr\u01b0\u1edbc khi d\u00f9ng&#8221; v\u00e0 &#8220;sau khi d\u00f9ng&#8221; t\u1ea1o \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u1ea1nh, d\u1ec5 ghi nh\u1edb.<\/p>\n<p>\u0110\u1eb7t th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t v\u00e0 n\u00fat CTA g\u1ea7n v\u00f9ng h\u00ecnh \u1ea3nh c\u1ea3m x\u00fac m\u1ea1nh nh\u1ea5t tr\u00ean trang. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng th\u00f4ng tin d\u1ec5 gi\u1ea3m c\u1ea3m x\u00fac mua s\u1eafm, nh\u01b0 \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5, ph\u00ed \u1ea9n, n\u00ean \u0111\u1eb7t tr\u00e1nh xa v\u00f9ng n\u00e0y.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/website-layout-cta.webp\" alt=\"b\u1ed1 c\u1ee5c website t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i theo neuromarketing\" \/><\/p>\n<h2>\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd chuy\u1ec3n \u0111\u1ed5i trong chi\u1ebfn d\u1ecbch marketing<\/h2>\n<h3>S\u1eed d\u1ee5ng social proof, khan hi\u1ebfm v\u00e0 hi\u1ec7u \u1ee9ng kh\u1ea9n c\u1ea5p<\/h3>\n<p>M\u1ed9t s\u1ed1 nguy\u00ean l\u00fd thuy\u1ebft ph\u1ee5c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 &#8220;n\u00fat b\u1ea5m mua h\u00e0ng&#8221; t\u1ef1 \u0111\u1ed9ng trong n\u00e3o ng\u01b0\u1eddi d\u00f9ng:<\/p>\n<ul>\n<li><strong>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof)<\/strong>: r\u1ee7i ro quy\u1ebft \u0111\u1ecbnh c\u00e0ng l\u1edbn, s\u1ee9c m\u1ea1nh c\u1ee7a b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00e0ng cao. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng b\u1eaft ch\u01b0\u1edbc h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi t\u01b0\u01a1ng \u0111\u1ed3ng ho\u1eb7c ng\u01b0\u1eddi h\u1ecd y\u00eau th\u00edch.<\/li>\n<li><strong>Khan hi\u1ebfm v\u00e0 kh\u1ea9n c\u1ea5p (Scarcity &amp; Urgency)<\/strong>: gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng k\u00edch ho\u1ea1t tr\u1ef1c ti\u1ebfp n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1. M\u1ed9t chi\u1ebfn d\u1ecbch email b\u00e1n m\u00e1y photocopy khi nh\u1ea5n m\u1ea1nh <strong>&#8220;ch\u1ec9 trong v\u00f2ng 48 gi\u1edd&#8221;<\/strong> k\u00e8m \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u00e3 ghi nh\u1eadn doanh thu <strong>t\u0103ng v\u1ecdt 136%<\/strong> so v\u1edbi phi\u00ean b\u1ea3n th\u00f4ng th\u01b0\u1eddng.<\/li>\n<\/ul>\n<p>Mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n c\u01a1 ch\u1ebf \u0111\u1ee9ng sau c\u00e1c nguy\u00ean l\u00fd n\u00e0y, c\u00f3 th\u1ec3 tham kh\u1ea3o ph\u1ea7n <a href=\"https:\/\/vbaseup.com\/kien-thuc\/tam-ly-thuyet-phuc\/\">t\u00e2m l\u00fd thuy\u1ebft ph\u1ee5c<\/a>.<\/p>\n<h3>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p><strong>Limbic Map<\/strong> ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh 3 nh\u00f3m \u0111\u1ed9ng l\u1ef1c c\u1ea3m x\u00fac: nh\u00f3m <strong>Performer<\/strong> (tr\u1ecdng hi\u1ec7u su\u1ea5t, tham v\u1ecdng), nh\u00f3m <strong>Traditionalist<\/strong> (tr\u1ecdng an to\u00e0n, b\u1ea3o th\u1ee7) v\u00e0 nh\u00f3m <strong>Open-minded<\/strong> (tr\u1ecdng tr\u1ea3i nghi\u1ec7m, s\u00e1ng t\u1ea1o).<\/p>\n<p>Khi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ed3ng b\u1ed9 ho\u00e0n h\u1ea3o v\u1edbi gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac c\u1ee7a t\u1eebng nh\u00f3m, hi\u1ec7u qu\u1ea3 t\u0103ng v\u01b0\u1ee3t tr\u1ed9i. T\u1ed1i \u01b0u ri\u00eang l\u1ebb trang \u0111\u00edch ho\u1eb7c qu\u1ea3ng c\u00e1o ch\u1ec9 mang l\u1ea1i m\u1ee9c t\u0103ng kho\u1ea3ng 30% v\u00e0 50%. Nh\u01b0ng khi <strong>\u0111\u1ed3ng b\u1ed9 h\u00f3a tr\u1ee5c \u0111\u1ed9ng l\u1ef1c c\u1ea3m x\u00fac<\/strong> gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch, v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh an to\u00e0n cho nh\u00f3m Traditionalist d\u1eabn \u0111\u1ebfn trang \u0111\u00edch n\u00f3i v\u1ec1 b\u1ea3o m\u1eadt, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 <strong>t\u0103ng g\u1ea5p \u0111\u00f4i (+100% uplift)<\/strong>.<\/p>\n<h3>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o b\u1eb1ng insight t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/h3>\n<p>B\u1ed9 n\u00e3o c\u00f3 t\u00ednh li\u00ean t\u01b0\u1edfng m\u1ea1nh, m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c nh\u1ecf c\u00f3 th\u1ec3 m\u1ed3i cho to\u00e0n b\u1ed9 h\u00e0nh vi sau \u0111\u00f3, hi\u1ec7n t\u01b0\u1ee3ng g\u1ecdi l\u00e0 <strong>priming<\/strong>. Nghi\u00ean c\u1ee9u c\u1ee7a Cialdini cho th\u1ea5y trang \u0111\u00edch c\u00f3 n\u1ec1n \u0111\u00e1m m\u00e2y m\u1ec1m m\u1ea1i m\u1ed3i ng\u01b0\u1eddi d\u00f9ng ngh\u0129 \u0111\u1ebfn &#8220;tho\u1ea3i m\u00e1i&#8221; v\u00e0 ch\u1ecdn gh\u1ebf sofa \u0111\u1eaft ti\u1ec1n; ng\u01b0\u1ee3c l\u1ea1i n\u1ec1n \u0111\u1ed3ng xu m\u1ed3i h\u1ecd ngh\u0129 \u0111\u1ebfn &#8220;gi\u00e1 c\u1ea3&#8221; v\u00e0 ch\u1ecdn s\u1ea3n ph\u1ea9m r\u1ebb h\u01a1n.<\/p>\n<p>M\u1ed9t s\u1ef1 th\u1eadt kh\u00e1ch quan c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y d\u01b0\u1edbi nhi\u1ec1u g\u00f3c nh\u00ecn kh\u00e1c nhau, g\u1ecdi l\u00e0 <strong>khung t\u01b0\u01a1ng \u0111\u01b0\u01a1ng (equivalence framing)<\/strong>. \u0110\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb \u0111\u1ed1i th\u1ee7 sang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, vi\u1ebft n\u1ed9i dung theo <strong>khung ph\u00f2ng ng\u1eeba m\u1ea5t m\u00e1t (loss-framing)<\/strong> th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n khung nh\u1eadn l\u1ee3i \u00edch. Nguy\u00ean l\u00fd v\u1ec1 gi\u00e1 v\u00e0 framing \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch chi ti\u1ebft trong ph\u1ea7n <a href=\"https:\/\/vbaseup.com\/kien-thuc\/tam-ly-gia\/\">t\u00e2m l\u00fd gi\u00e1<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/limbic-map-segments.webp\" alt=\"ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo limbic map trong marketing\" \/><\/p>\n<h2>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a neuromarketing v\u00e0 conversion psychology<\/h2>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 Click-to-Cart<\/strong>: \u0111o t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang s\u1ea3n ph\u1ea9m v\u00e0 nh\u1ea5n th\u00eam v\u00e0o gi\u1ecf h\u00e0ng. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh ch\u00e2n th\u1ef1c nh\u1ea5t <strong>\u0111\u1ed9ng l\u1ef1c mua s\u1eafm t\u1ee9c th\u00ec<\/strong>, tr\u01b0\u1edbc khi l\u00fd tr\u00ed k\u1ecbp can thi\u1ec7p.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng (Order CR)<\/strong>.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng (Product Return Rates)<\/strong>: b\u00e1n h\u00e0ng qu\u00e1 thi\u00ean v\u1ec1 c\u1ea3m x\u00fac c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ed1i h\u1eadn sau khi mua. Theo d\u00f5i t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng gi\u00fap \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p kh\u00f4ng l\u1ea1m d\u1ee5ng k\u00edch th\u00edch c\u1ea3m x\u00fac \u0111\u1ec3 \u0111\u00e1nh l\u1eeba kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u1ea3n \u1ee9ng n\u00e3o b\u1ed9<\/h3>\n<ul>\n<li><strong>fMRI<\/strong>: \u0111o l\u01b0\u1ee3ng oxy ti\u00eau th\u1ee5 \u1edf c\u00e1c v\u00f9ng s\u00e2u trong n\u00e3o. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 \u0111o ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac th\u1ef1c t\u1ebf, nh\u01b0ng \u0111\u1eaft \u0111\u1ecf v\u00e0 ph\u1ee9c t\u1ea1p.<\/li>\n<li><strong>EEG (\u0111i\u1ec7n n\u00e3o \u0111\u1ed3)<\/strong>: d\u00f9ng thi\u1ebft b\u1ecb \u0111eo g\u1ecdn nh\u1eb9 \u0111\u1ec3 \u0111o d\u00f2ng \u0111i\u1ec7n sinh h\u1ecdc tr\u00ean da \u0111\u1ea7u. Th\u00f9y tr\u00e1n tr\u00e1i ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh h\u01a1n th\u00f9y tr\u00e1n ph\u1ea3i cho th\u1ea5y xu h\u01b0\u1edbng mu\u1ed1n ti\u1ebfp c\u1eadn (mu\u1ed1n mua); ng\u01b0\u1ee3c l\u1ea1i l\u00e0 xu h\u01b0\u1edbng n\u00e9 tr\u00e1nh.<\/li>\n<li><strong>Eye Tracking<\/strong>: x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed, th\u1ee9 t\u1ef1 v\u00e0 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o t\u1eebng y\u1ebfu t\u1ed1 tr\u00ean trang. K\u1ebft h\u1ee3p Eye Tracking v\u1edbi EEG cho ph\u00e9p l\u1eadp b\u1ea3n \u0111\u1ed3 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac v\u1edbi t\u1ea7n su\u1ea5t <strong>10 \u0111\u1ebfn 20 l\u1ea7n m\u1ed7i gi\u00e2y<\/strong> cho t\u1eebng banner hay n\u00fat CTA c\u1ee5 th\u1ec3.<\/li>\n<li><strong>C\u00e1c c\u00f4ng c\u1ee5 sinh tr\u1eafc kh\u00e1c<\/strong>: \u0111\u1ecdc c\u01a1 m\u1eb7t bi\u1ec3u c\u1ea3m (facial coding), \u0111o \u0111i\u1ec7n tr\u1edf da v\u00e0 nh\u1ecbp tim (skin conductance) \u0111\u1ec3 ph\u00e1t hi\u1ec7n m\u1ee9c \u0111\u1ed9 k\u00edch th\u00edch.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m li\u00ean t\u01b0\u1edfng (Association Tests)<\/strong>: y\u00eau c\u1ea7u ng\u01b0\u1eddi tham gia ch\u1ecdn nhanh c\u00e1c th\u1ebb t\u1eeb ng\u1eef li\u00ean t\u01b0\u1edfng \u0111\u1ebfn thi\u1ebft k\u1ebf, gi\u00fap khai th\u00e1c l\u1edbp v\u00f4 th\u1ee9c s\u00e2u b\u00ean d\u01b0\u1edbi l\u00fd tr\u00ed.<\/li>\n<\/ul>\n<h3>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng (ph\u1ecfng v\u1ea5n, b\u1ea3ng c\u00e2u h\u1ecfi, ki\u1ec3m tra t\u00ednh kh\u1ea3 d\u1ee5ng) ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng, t\u1ee9c H\u1ec7 th\u1ed1ng 2 v\u1ed1n lu\u00f4n t\u00ecm l\u00fd do logic b\u1ec1 n\u1ed5i v\u00e0 th\u01b0\u1eddng kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang h\u00e0nh vi th\u1ef1c t\u1ebf.<\/p>\n<p>K\u1ebft h\u1ee3p c\u00f4ng c\u1ee5 sinh tr\u1eafc h\u1ecdc v\u1edbi d\u1eef li\u1ec7u ph\u00e2n t\u00edch web truy\u1ec1n th\u1ed1ng (Heatmap, Scrollmap, A\/B testing) gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 r\u00e0o c\u1ea3n v\u00f4 th\u1ee9c v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft th\u1eed nghi\u1ec7m A\/B c\u00f3 c\u01a1 s\u1edf khoa h\u1ecdc, thay v\u00ec ch\u1ec9 thay \u0111\u1ed5i giao di\u1ec7n theo c\u1ea3m t\u00ednh.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/eeg-eye-tracking-tools.webp\" alt=\"c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng neuromarketing eeg eye tracking\" \/><\/p>\n<h2>\u0110\u1ea1o \u0111\u1ee9c trong neuromarketing v\u00e0 t\u00e2m l\u00fd h\u1ecdc chuy\u1ec3n \u0111\u1ed5i<\/h2>\n<h3>Ranh gi\u1edbi gi\u1eefa thuy\u1ebft ph\u1ee5c v\u00e0 thao t\u00fang h\u00e0nh vi<\/h3>\n<p>Neuromarketing m\u1edf ra kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp &#8220;n\u00fat mua h\u00e0ng v\u00f4 th\u1ee9c&#8221; trong n\u00e3o b\u1ed9. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra ranh gi\u1edbi mong manh gi\u1eefa <strong>thuy\u1ebft ph\u1ee5c l\u00e0nh m\u1ea1nh<\/strong> (gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i cho h\u1ecd) v\u00e0 <strong>thao t\u00fang h\u00e0nh vi<\/strong> (b\u00e1n nh\u1eefng th\u1ee9 h\u1ecd kh\u00f4ng c\u1ea7n, ho\u1eb7c g\u00e2y h\u1ea1i cho h\u1ecd).<\/p>\n<p>Nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ee3i d\u1ee5ng \u0111i\u1ec3m y\u1ebfu nh\u1eadn th\u1ee9c \u0111\u1ec3 g\u00e0i b\u1eaby ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 kh\u00e1m ph\u00e1 ra gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd.<\/p>\n<h3>B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>Neuromarketing khai th\u00e1c c\u00e1c ph\u1ea3n \u1ee9ng sinh l\u00fd kh\u00f4ng th\u1ec3 t\u1ef1 ki\u1ec3m so\u00e1t: nh\u1ecbp tim, chuy\u1ec3n \u0111\u1ed9ng m\u1eaft, s\u00f3ng n\u00e3o. \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u c\u1ef1c k\u1ef3 nh\u1ea1y c\u1ea3m, thu\u1ed9c quy\u1ec1n ri\u00eang t\u01b0 c\u00e1 nh\u00e2n \u1edf m\u1ee9c cao nh\u1ea5t.<\/p>\n<p>V\u00ec v\u1eady, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t, v\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u r\u00f5 r\u00e0ng.<\/p>\n<h3>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng<\/h3>\n<p>Chuy\u00ean gia t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi Bart Schutz nh\u1ea5n m\u1ea1nh: s\u1edf h\u1eefu hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi ph\u1ea3i h\u00e0nh \u0111\u1ed9ng v\u1edbi <strong>\u00fd \u0111\u1ecbnh t\u1ed1t v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c<\/strong>. S\u1ef1 minh b\u1ea1ch n\u00ean \u0111\u01b0\u1ee3c chia s\u1ebb c\u1edfi m\u1edf gi\u1eefa doanh nghi\u1ec7p, vi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>L\u1ea1m d\u1ee5ng qu\u00e1 \u0111\u00e0 c\u00e1c th\u1ee7 thu\u1eadt t\u00e2m l\u00fd, t\u1ea1o k\u1ef3 v\u1ecdng phi th\u1ef1c t\u1ebf kh\u00f4ng \u0111i k\u00e8m ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, s\u1ebd k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ph\u1ea3n kh\u00e1ng t\u1ef1 nhi\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3 l\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u s\u1ee5t gi\u1ea3m v\u00e0 chuy\u1ec3n \u0111\u1ed5i ti\u00eau c\u1ef1c v\u1ec1 d\u00e0i h\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng l\u00e0 thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang k\u1ef3 v\u1ecdng \u0111\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/ethics-data-privacy.webp\" alt=\"\u0111\u1ea1o \u0111\u1ee9c v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 trong neuromarketing\" \/><\/p>\n<div role=\"feed\" aria-label=\"Chat messages\" aria-describedby=\"_r_6l_\" aria-busy=\"false\" data-find-provider-scope=\"\">\n<div data-sizer-excess=\"0\" data-rocksteady-sizer=\"\">\n<div data-rs-index=\"3\" data-index=\"3\" data-last-message=\"true\">\n<div tabindex=\"0\" role=\"article\" aria-setsize=\"4\" aria-posinset=\"4\" aria-label=\"Message 4 of 4\">\n<div data-test-render-count=\"1\">\n<div class=\"group group\/message-row\">\n<div class=\"group relative relative pb-[var(--msg-assistant-pb,0.75rem)]\" data-is-streaming=\"false\">\n<div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 print:block print:[&amp;_&gt;_*_+_*]:mt-3 standard-markdown\">\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Neuromarketing kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 thao t\u00fang, m\u00e0 l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u00fang c\u00e1ch b\u1ed9 n\u00e3o kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn, c\u1ea3m nh\u1eadn v\u00e0 quy\u1ebft \u0111\u1ecbnh. T\u1eeb vi\u1ec7c n\u1eafm r\u00f5 vai tr\u00f2 c\u1ee7a c\u1ea3m x\u00fac trong H\u1ec7 th\u1ed1ng 1, khai th\u00e1c c\u00e1c thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c, cho \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng b\u1eb1ng EEG, Eye Tracking hay fMRI, t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau chung: x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m website v\u1eeba hi\u1ec7u qu\u1ea3 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i, v\u1eeba t\u00f4n tr\u1ecdng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Ranh gi\u1edbi gi\u1eefa thuy\u1ebft ph\u1ee5c v\u00e0 thao t\u00fang lu\u00f4n t\u1ed3n t\u1ea1i, v\u00e0 ch\u00ednh s\u1ef1 minh b\u1ea1ch, \u0111\u1ea1o \u0111\u1ee9c trong c\u00e1ch \u1ee9ng d\u1ee5ng ki\u1ebfn th\u1ee9c n\u00e0y m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Khi doanh nghi\u1ec7p d\u00f9ng neuromarketing \u0111\u1ec3 th\u1ef1c s\u1ef1 ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng, thay v\u00ec ch\u1ec9 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 ng\u1eafn h\u1ea1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng l\u00ean s\u1ebd \u0111i k\u00e8m v\u1edbi ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i, th\u1ee9 gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng m\u1ed9t th\u1ee7 thu\u1eadt t\u00e2m l\u00fd nh\u1ea5t th\u1eddi n\u00e0o c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i l\u1ea7n b\u1ea1n click v\u00e0o n\u00fat &#8220;Mua ngay&#8221; hay r\u1eddi kh\u1ecfi m\u1ed9t trang web ch\u1ec9 sau v\u00e0i gi\u00e2y, b\u1ed9 n\u00e3o c\u1ee7a b\u1ea1n \u0111\u00e3 \u00e2m th\u1ea7m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc khi b\u1ea1n k\u1ecbp nh\u1eadn ra. Neuromarketing ch\u00ednh l\u00e0 ng\u00e0nh khoa h\u1ecdc gi\u1ea3i m\u00e3 qu\u00e1 tr\u00ecnh \u0111\u00f3, v\u00e0 \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u v\u00ec sao [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[37],"class_list":["post-4081","post","type-post","status-publish","format-standard","category-cro","category-tam-ly-hoc-chuyen-doi","tag-neuromarketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4081"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4081\/revisions"}],"predecessor-version":[{"id":4171,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4081\/revisions\/4171"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}