{"id":4068,"date":"2026-08-11T07:51:56","date_gmt":"2026-08-11T07:51:56","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4068"},"modified":"2026-08-24T18:10:10","modified_gmt":"2026-08-24T18:10:10","slug":"image-bias","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/image-bias\/","title":{"rendered":"Thi\u00ean ki\u1ebfn h\u00ecnh \u1ea3nh (Image bias) l\u00e0 g\u00ec?"},"content":{"rendered":"<blockquote><p>N\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n x\u1eed l\u00fd m\u1ed9t t\u1ea5m \u1ea3nh nhanh h\u01a1n m\u1ed9t d\u00f2ng ch\u1eef t\u1edbi <strong>50 l\u1ea7n<\/strong>.<\/p><\/blockquote>\n<p>Tuy nhi\u00ean, t\u1ed1c \u0111\u1ed9 ch\u01b0a ph\u1ea3i \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i nh\u1ea5t. Khi m\u1ed9t th\u00f4ng tin c\u00f3 h\u00ecnh \u1ea3nh \u0111i k\u00e8m, n\u00e3o b\u1ed9 c\u00f2n c\u00f3 xu h\u01b0\u1edbng cho r\u1eb1ng th\u00f4ng tin \u0111\u00f3 \u0111\u00e1ng tin h\u01a1n, ngay c\u1ea3 khi t\u1ea5m \u1ea3nh ch\u1eb3ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y khi \u0111\u1ecdc tin t\u1ee9c, xem qu\u1ea3ng c\u00e1o, l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c gh\u00e9 v\u00e0o m\u1ed9t website \u0111\u1ec3 mua h\u00e0ng. M\u1ed9t c\u00e2u ch\u1eef \u0111\u1ee9ng ri\u00eang c\u00f3 th\u1ec3 khi\u1ebfn ta nghi ng\u1edd, nh\u01b0ng ch\u1ec9 c\u1ea7n \u0111\u1eb7t th\u00eam m\u1ed9t t\u1ea5m \u1ea3nh b\u00ean c\u1ea1nh, c\u00e2u ch\u1eef b\u1ed7ng tr\u00f4ng c\u00f3 v\u1ebb th\u1eadt h\u01a1n.<\/p>\n<p>Trong t\u00e2m l\u00fd h\u1ecdc, hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>Thi\u00ean ki\u1ebfn h\u00ecnh \u1ea3nh (Image Bias)<\/strong>.<\/p>\n<h2>Thi\u00ean ki\u1ebfn h\u00ecnh \u1ea3nh l\u00e0 g\u00ec?<\/h2>\n<p>Thi\u00ean ki\u1ebfn h\u00ecnh \u1ea3nh l\u00e0 xu h\u01b0\u1edbng con ng\u01b0\u1eddi tin m\u1ed9t tuy\u00ean b\u1ed1 \u0111\u00fang ho\u1eb7c \u0111\u00e1ng tin h\u01a1n khi tuy\u00ean b\u1ed1 \u0111\u00f3 c\u00f3 h\u00ecnh \u1ea3nh \u0111i k\u00e8m. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 t\u1ea5m \u1ea3nh kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i cung c\u1ea5p b\u1eb1ng ch\u1ee9ng cho n\u1ed9i dung m\u00e0 ch\u00fang ta \u0111ang \u0111\u1ecdc. Trong t\u00e2m l\u00fd h\u1ecdc, nh\u1eefng h\u00ecnh \u1ea3nh nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <em>non-probative<\/em>, t\u1ee9c l\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ch\u1ee9ng minh.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 862px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/202349062c2307571a3f7edc71fe819f?cropH=706&amp;cropW=1254&amp;height=485&amp;impolicy=wcms_crop_resize&amp;width=862&amp;xPos=7&amp;yPos=65\" alt=\"Hai con h\u01b0\u01a1u cao c\u1ed5 \u0111\u1ee9ng tr\u00ean \u0111\u1ed3ng c\u1ecf, m\u1ed9t con quay \u0111\u1ea7u sang tr\u00e1i v\u00e0 m\u1ed9t con quay \u0111\u1ea7u sang ph\u1ea3i\" width=\"862\" height=\"485\" \/><figcaption class=\"wp-caption-text\"><br \/>M\u1ed9t \u1ea3nh h\u01b0\u01a1u cao c\u1ed5 \u0111ang \u0111\u1ee9ng t\u1ea1o b\u1ed1i c\u1ea3nh tr\u1ef1c quan, nh\u01b0ng kh\u00f4ng cho bi\u1ebft ch\u00fang c\u00f3 th\u1ec3 nh\u1ea3y hay kh\u00f4ng; \u0111\u00e2y l\u00e0 ki\u1ec3u \u1ea3nh kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ch\u1ee9ng minh \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong ph\u1ea7n n\u00e0y. Ngu\u1ed3n \u1ea3nh: ABC News \/ Wikimedia Commons<\/figcaption><\/figure><\/figure>\n<p>Tho\u1ea1t nghe c\u00f3 v\u1ebb kh\u00e1 v\u00f4 l\u00fd. M\u1ed9t t\u1ea5m \u1ea3nh ch\u1eb3ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c g\u00ec, nh\u01b0ng ch\u1ec9 c\u1ea7n n\u00f3 n\u1eb1m c\u1ea1nh c\u00e2u ch\u1eef th\u00ec c\u00e2u ch\u1eef l\u1ea1i tr\u00f4ng c\u00f3 v\u1ebb th\u1eadt h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i m\u1ed9t suy \u0111o\u00e1n vui. Image Bias \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra qua nhi\u1ec1u th\u00ed nghi\u1ec7m t\u00e2m l\u00fd h\u1ecdc, v\u00e0 nguy\u00ean nh\u00e2n c\u1ee7a n\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1ch n\u00e3o b\u1ed9 x\u1eed l\u00fd h\u00ecnh \u1ea3nh, c\u1ea3m x\u00fac c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng tin d\u1ec5 h\u00ecnh dung.<\/p>\n<h2>V\u00ec sao m\u1ed9t b\u1ee9c \u1ea3nh c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c m\u1ea1nh \u0111\u1ebfn v\u1eady?<\/h2>\n<p>Tr\u01b0\u1edbc khi \u0111i qua c\u00e1c th\u00ed nghi\u1ec7m, ch\u00fang ta c\u1ea7n nh\u00ecn v\u00e0o c\u01a1 ch\u1ebf \u0111\u1ee9ng sau Image Bias. B\u1edfi khi \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u00ec sao m\u1ed9t t\u1ea5m \u1ea3nh t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng, b\u1ea1n c\u0169ng s\u1ebd bi\u1ebft l\u00fac n\u00e0o n\u00ean d\u00f9ng h\u00ecnh \u1ea3nh tr\u00ean website c\u1ee7a m\u00ecnh.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<h3>N\u00e3o b\u1ed9 th\u00edch th\u1ee9 d\u1ec5 x\u1eed l\u00fd h\u01a1n s\u1ef1 th\u1eadt<\/h3>\n<p>C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c g\u1ecdi c\u01a1 ch\u1ebf \u0111\u1ee9ng sau Image Bias l\u00e0 <strong>S\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c (Cognitive Fluency)<\/strong>.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/Apr-4-2025-10_38_08-PM-1024x683.png\" alt=\"S\u01a1 \u0111\u1ed3 Cognitive Fluency v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng n\u00e3o Easy to Process, m\u0169i t\u00ean t\u1edbi Ease r\u1ed3i t\u1edbi tr\u00e1i tim Positive Emotions\" width=\"1024\" height=\"683\" \/><figcaption class=\"wp-caption-text\"><br \/>S\u01a1 \u0111\u1ed3 n\u1ed1i n\u1ed9i dung d\u1ec5 x\u1eed l\u00fd v\u1edbi c\u1ea3m gi\u00e1c d\u1ec5 ch\u1ecbu, minh h\u1ecda c\u01a1 ch\u1ebf tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong \u0111o\u1ea1n v\u0103n. Ngu\u1ed3n \u1ea3nh: Mind-Seek<\/figcaption><\/figure><\/figure>\n<p>Khi m\u1ed9t n\u1ed9i dung c\u00f3 \u1ea3nh \u0111i k\u00e8m, ch\u00fang ta s\u1ebd d\u1ec5 h\u00ecnh dung v\u00e0 x\u1eed l\u00fd kh\u00e1i ni\u1ec7m \u0111\u00f3 h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 \u0111\u1ecdc m\u1ed9t \u0111o\u1ea1n ch\u1eef. N\u00e3o kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ef1 t\u1ea1o ra b\u1ed1i c\u1ea3nh, v\u00ec t\u1ea5m \u1ea3nh \u0111\u00e3 l\u00e0m gi\u00fap m\u1ed9t ph\u1ea7n.<\/p>\n<p>V\u1ea5n \u0111\u1ec1 l\u00e0 n\u00e3o b\u1ed9 c\u00f3 m\u1ed9t l\u1ed1i t\u1eaft kh\u00e1 l\u01b0\u1eddi bi\u1ebfng: th\u1ee9 g\u00ec d\u1ec5 hi\u1ec3u, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 h\u00ecnh dung th\u00ec th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn l\u00e0 th\u1eadt h\u01a1n. C\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c n\u00e0y c\u00f2n c\u00f3 m\u1ed9t t\u00ean g\u1ecdi ri\u00eang l\u00e0 <em>Truthiness<\/em>, t\u1ee9c l\u00e0 tr\u00f4ng c\u00f3 v\u1ebb \u0111\u00fang d\u00f9 ch\u01b0a ch\u1eafc \u0111\u00e3 \u0111\u00fang.<\/p>\n<p>V\u1eady n\u00ean, \u0111\u00f4i khi b\u1ea1n tin m\u1ed9t th\u00f4ng tin kh\u00f4ng ph\u1ea3i v\u00ec n\u00f3 c\u00f3 b\u1eb1ng ch\u1ee9ng t\u1ed1t. B\u1ea1n tin ch\u1ec9 v\u00ec th\u00f4ng tin \u0111\u00f3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd qu\u00e1 tr\u00f4i ch\u1ea3y.<\/p>\n<h3>\u201cN\u00e3o c\u0169\u201d x\u1eed l\u00fd h\u00ecnh \u1ea3nh nhanh h\u01a1n ch\u1eef vi\u1ebft t\u1edbi 50 l\u1ea7n<\/h3>\n<p>D\u00e2y th\u1ea7n kinh th\u1ecb gi\u00e1c truy\u1ec1n t\u00edn hi\u1ec7u nhanh g\u1ea5p <strong>25 l\u1ea7n<\/strong> d\u00e2y th\u1ea7n kinh th\u00ednh gi\u00e1c v\u00e0 k\u1ebft n\u1ed1i th\u1eb3ng v\u00e0o <strong>N\u00e3o c\u0169 (Old Brain)<\/strong>, ph\u1ea7n n\u00e3o ch\u1ecbu tr\u00e1ch nhi\u1ec7m ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta. Trong khi \u0111\u00f3, N\u00e3o c\u0169 l\u1ea1i kh\u00f4ng \u0111\u1ecdc \u0111\u01b0\u1ee3c ch\u1eef m\u00e0 ch\u1ec9 x\u1eed l\u00fd nh\u1eefng h\u00ecnh \u1ea3nh tr\u1ef1c quan.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<p>T\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd h\u00ecnh \u1ea3nh c\u1ee7a n\u00e3o b\u1ed9 nhanh h\u01a1n ng\u00f4n ng\u1eef vi\u1ebft t\u1edbi <strong>50 l\u1ea7n<\/strong>. Trong l\u00fac b\u1ea1n v\u1eabn \u0111ang \u0111\u1ecdc d\u00f2ng ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o, n\u00e3o c\u00f3 th\u1ec3 \u0111\u00e3 x\u1eed l\u00fd xong t\u1ea5m \u1ea3nh n\u1eb1m b\u00ean c\u1ea1nh t\u1eeb l\u00fac n\u00e0o.<\/p>\n<p>\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do h\u00ecnh \u1ea3nh th\u01b0\u1eddng t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean, c\u00f2n ch\u1eef vi\u1ebft \u0111\u1ebfn sau \u0111\u1ec3 gi\u1ea3i th\u00edch cho \u1ea5n t\u01b0\u1ee3ng \u0111\u00f3.<\/p>\n<h3>C\u1ea3m x\u00fac lu\u00f4n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc l\u00fd tr\u00ed<\/h3>\n<p>To\u00e0n b\u1ed9 t\u00edn hi\u1ec7u gi\u00e1c quan \u0111i v\u00e0o n\u00e3o \u0111\u1ec1u ph\u1ea3i \u0111i qua h\u1ec7 limbic, hay c\u00f2n g\u1ecdi l\u00e0 n\u00e3o c\u1ea3m x\u00fac (<strong>System 1<\/strong>), tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1ecf n\u00e3o m\u1edbi \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1eb1ng logic (<strong>System 2<\/strong>).<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<p>N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, ch\u00fang ta th\u01b0\u1eddng c\u1ea3m nh\u1eadn tr\u01b0\u1edbc r\u1ed3i m\u1edbi t\u00ecm l\u00fd do \u0111\u1ec3 gi\u1ea3i th\u00edch. M\u1ed9t t\u1ea5m \u1ea3nh d\u00f9 kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp v\u1eabn c\u00f3 th\u1ec3 chi\u1ebfm ch\u1ed7 trong c\u1ea3m x\u00fac tr\u01b0\u1edbc khi ph\u1ea7n l\u00fd tr\u00ed k\u1ecbp \u0111\u1eb7t c\u00e2u h\u1ecfi.<\/p>\n<p>V\u00e0 khi c\u1ea3m x\u00fac ban \u0111\u1ea7u \u0111\u00e3 nghi\u00eang v\u1ec1 ph\u00eda tin t\u01b0\u1edfng, vi\u1ec7c ph\u1ea3n bi\u1ec7n th\u00f4ng tin sau \u0111\u00f3 c\u0169ng tr\u1edf n\u00ean kh\u00f3 h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n<h3>H\u00ecnh \u1ea3nh gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u1edb l\u00e2u h\u01a1n<\/h3>\n<p>M\u1ed9t hi\u1ec7u \u1ee9ng kh\u00e1c c\u00f3 li\u00ean quan kh\u00e1 g\u1ea7n v\u1edbi Image Bias l\u00e0 <strong>Hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh v\u01b0\u1ee3t tr\u1ed9i (Picture Superiority Effect)<\/strong>.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1066px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/wirWEtGtSuWkXXkuIn5z_Picture_Superiority_Effect.png\" alt=\"\u0110\u1ed3 h\u1ecda Picture Superiority Effect v\u1edbi hai l\u01b0\u1edbi so s\u00e1nh 10% cho Text or Audio Only v\u00e0 65% cho Text plus Picture sau ba ng\u00e0y\" width=\"1066\" height=\"1134\" \/><figcaption class=\"wp-caption-text\"><br \/>\u0110\u1ed3 h\u1ecda \u0111\u1ed1i chi\u1ebfu m\u1ee9c ghi nh\u1edb sau ba ng\u00e0y: 10% v\u1edbi ch\u1eef ho\u1eb7c \u00e2m thanh v\u00e0 65% khi ch\u1eef \u0111i k\u00e8m h\u00ecnh \u1ea3nh. Ngu\u1ed3n \u1ea3nh: Gallery Design Studio \/ Cool Infographics<\/figcaption><\/figure><\/figure>\n<p>C\u00e1c th\u00ed nghi\u1ec7m cho th\u1ea5y sau 3 ng\u00e0y, ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ec9 nh\u1edb \u0111\u01b0\u1ee3c kho\u1ea3ng <strong>10%<\/strong> n\u1ed9i dung n\u1ebfu h\u1ecd ch\u1ec9 xem ch\u1eef. Nh\u01b0ng khi n\u1ed9i dung c\u00f3 th\u00eam m\u1ed9t t\u1ea5m \u1ea3nh li\u00ean quan, t\u1ef7 l\u1ec7 nh\u1edb l\u1ea1i t\u0103ng l\u00ean t\u1edbi <strong>65%<\/strong>.<\/p>\n<p>Ch\u00eanh l\u1ec7ch n\u00e0y cho th\u1ea5y h\u00ecnh \u1ea3nh tr\u00ean blog hay landing page kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c ch\u00e8n v\u00e0o cho \u0111\u1ee1 tr\u1ed1ng. N\u00f3 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng tin \u0111i\u1ec1u g\u00ec v\u00e0 nh\u1edb \u0111\u01b0\u1ee3c bao nhi\u00eau sau khi r\u1eddi kh\u1ecfi trang.<\/p>\n<h2>Nh\u1eefng th\u00ed nghi\u1ec7m ch\u1ee9ng minh Image Bias c\u00f3 th\u1eadt<\/h2>\n<p>Nghe ph\u1ea7n l\u00fd thuy\u1ebft c\u00f3 th\u1ec3 v\u1eabn c\u00f2n tr\u1eebu t\u01b0\u1ee3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng th\u00ed nghi\u1ec7m cho th\u1ea5y m\u1ed9t t\u1ea5m \u1ea3nh kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ch\u1ee9ng minh v\u1eabn c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<h3>Con h\u01b0\u01a1u cao c\u1ed5 \u201ckh\u00f4ng bi\u1ebft nh\u1ea3y\u201d<\/h3>\n<p>Trong m\u1ed9t nghi\u00ean c\u1ee9u, ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c xem tuy\u00ean b\u1ed1: \u201cH\u01b0\u01a1u cao c\u1ed5 l\u00e0 \u0111\u1ed9ng v\u1eadt c\u00f3 v\u00fa duy nh\u1ea5t kh\u00f4ng bi\u1ebft nh\u1ea3y\u201d.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 3578px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/Giraffe_head_close_up.jpg\" alt=\"\u1ea2nh c\u1eadn c\u1ea3nh \u0111\u1ea7u v\u00e0 ph\u1ea7n c\u1ed5 tr\u00ean c\u1ee7a m\u1ed9t con h\u01b0\u01a1u cao c\u1ed5 d\u01b0\u1edbi n\u1ec1n tr\u1eddi xanh\" width=\"3578\" height=\"2408\" \/><figcaption class=\"wp-caption-text\"><br \/>M\u1ed9t \u1ea3nh c\u1eadn c\u1ea3nh \u0111\u1ea7u h\u01b0\u01a1u cao c\u1ed5 cung c\u1ea5p \u0111\u00fang b\u1ed1i c\u1ea3nh th\u1ecb gi\u00e1c c\u1ee7a con v\u1eadt nh\u01b0ng kh\u00f4ng cho th\u1ea5y kh\u1ea3 n\u0103ng nh\u1ea3y c\u1ee7a n\u00f3. Ngu\u1ed3n \u1ea3nh: U.S. Fish and Wildlife Service \/ Wikimedia Commons<\/figcaption><\/figure><\/figure>\n<p>Khi c\u00e2u n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u1eb1ng ch\u1eef, m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd n\u1eb1m \u1edf m\u1ee9c trung b\u00ecnh. Nh\u01b0ng khi ng\u01b0\u1eddi ta \u0111\u1eb7t th\u00eam m\u1ed9t t\u1ea5m \u1ea3nh con h\u01b0\u01a1u cao c\u1ed5 \u0111ang \u0111\u1ee9ng b\u00ean c\u1ea1nh, t\u1ef7 l\u1ec7 tin v\u00e0o tuy\u00ean b\u1ed1 l\u1ea1i t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n<p>T\u1ea5m \u1ea3nh ho\u00e0n to\u00e0n kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c con h\u01b0\u01a1u cao c\u1ed5 c\u00f3 bi\u1ebft nh\u1ea3y hay kh\u00f4ng. N\u00f3 ch\u1ec9 cho ng\u01b0\u1eddi xem th\u1ea5y m\u1ed9t con h\u01b0\u01a1u \u0111ang \u0111\u1ee9ng, nh\u01b0ng nh\u01b0 v\u1eady c\u0169ng \u0111\u1ee7 \u0111\u1ec3 c\u00e2u n\u00f3i b\u00ean c\u1ea1nh tr\u00f4ng c\u00f3 v\u1ebb th\u1eadt h\u01a1n.<\/p>\n<h3>Th\u1ee7y ng\u00e2n trong nhi\u1ec7t k\u1ebf th\u1ef1c ch\u1ea5t l\u00e0 magie?<\/h3>\n<p>M\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c \u0111\u01b0a ra tuy\u00ean b\u1ed1 sai r\u1eb1ng: \u201cTh\u1ee7y ng\u00e2n trong nhi\u1ec7t k\u1ebf th\u1ef1c ch\u1ea5t l\u00e0 magie\u201d.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/Mercury_medical_thermometer.jpg\" alt=\"\u1ea2nh c\u1eadn c\u1ea3nh m\u1ed9t nhi\u1ec7t k\u1ebf y t\u1ebf b\u1eb1ng th\u1ee7y tinh trong h\u1ed9p nh\u1ef1a, v\u1edbi thang s\u1ed1 t\u1eeb 35 \u0111\u1ebfn 42 \u0111\u1ed9 C\" width=\"1920\" height=\"1280\" \/><figcaption class=\"wp-caption-text\"><br \/>\u1ea2nh ch\u1ec9 cho th\u1ea5y h\u00ecnh d\u00e1ng v\u00e0 thang \u0111o c\u1ee7a m\u1ed9t nhi\u1ec7t k\u1ebf y t\u1ebf; t\u1eeb ph\u1ea7n nh\u00ecn th\u1ea5y trong \u1ea3nh, ng\u01b0\u1eddi xem kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00e0nh ph\u1ea7n h\u00f3a h\u1ecdc c\u1ee7a ch\u1ea5t l\u1ecfng b\u00ean trong. Ngu\u1ed3n \u1ea3nh: IEPCBM \/ Wikimedia Commons<\/figcaption><\/figure><\/figure>\n<p>Khi tuy\u00ean b\u1ed1 n\u00e0y \u0111i c\u00f9ng \u1ea3nh m\u1ed9t chi\u1ebfc nhi\u1ec7t k\u1ebf b\u00ecnh th\u01b0\u1eddng, s\u1ed1 ng\u01b0\u1eddi tin t\u0103ng l\u00ean so v\u1edbi tr\u01b0\u1eddng h\u1ee3p ch\u1ec9 c\u00f3 ch\u1eef. Nh\u00f3m nghi\u00ean c\u1ee9u c\u00f2n th\u1eed thay t\u1ea5m \u1ea3nh tr\u00ean b\u1eb1ng \u1ea3nh m\u1ed9t con th\u1eb1n l\u1eb1n, ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn nhi\u1ec7t k\u1ebf.<\/p>\n<p>K\u1ebft qu\u1ea3 cho th\u1ea5y \u1ea3nh chi\u1ebfc nhi\u1ec7t k\u1ebf v\u1eabn t\u1ea1o ra m\u1ee9c tin t\u01b0\u1edfng cao h\u01a1n.<\/p>\n<p>Th\u1ef1c t\u1ebf, t\u1ea5m \u1ea3nh kh\u00f4ng n\u00f3i l\u00ean \u0111\u01b0\u1ee3c th\u00e0nh ph\u1ea7n h\u00f3a h\u1ecdc b\u00ean trong nhi\u1ec7t k\u1ebf l\u00e0 g\u00ec. Nh\u01b0ng n\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc truy xu\u1ea5t b\u1ed1i c\u1ea3nh nhanh h\u01a1n, khi\u1ebfn c\u00e2u chuy\u1ec7n d\u1ec5 h\u00ecnh dung v\u00e0 c\u1ea3m gi\u00e1c <em>Truthiness<\/em> c\u0169ng t\u0103ng theo.<\/p>\n<h3>Ph\u00e9p \u1ea9n d\u1ee5 \u201cc\u00e2y ATM\u201d trong phi\u00ean t\u00f2a<\/h3>\n<p>Trong m\u1ed9t phi\u00ean t\u00f2a, lu\u1eadt s\u01b0 c\u00e1o bu\u1ed9c m\u1ed9t v\u1ecb CEO \u0111\u00e3 l\u1ea1m d\u1ee5ng c\u00f4ng qu\u1ef9 c\u1ee7a c\u00f4ng ty. Thay v\u00ec ch\u1ec9 \u0111\u1ecdc nh\u1eefng \u0111i\u1ec1u lu\u1eadt kh\u00f4 khan, \u00f4ng d\u00f9ng ph\u00e9p \u1ea9n d\u1ee5 r\u1eb1ng v\u1ecb CEO n\u00e0y xem c\u00f4ng ty nh\u01b0 \u201cc\u00e2y ATM c\u1ee7a ri\u00eang m\u00ecnh\u201d, sau \u0111\u00f3 chi\u1ebfu th\u00eam m\u1ed9t t\u1ea5m \u1ea3nh c\u00e2y ATM th\u1eadt.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<p>T\u1ea5m \u1ea3nh d\u0129 nhi\u00ean kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ph\u00e1p l\u00fd v\u00e0 c\u0169ng kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c h\u00e0nh vi ph\u1ea1m t\u1ed9i. Tuy nhi\u00ean, n\u00f3 khi\u1ebfn ph\u00e9p \u1ea9n d\u1ee5 tr\u1edf n\u00ean tr\u1ef1c quan, d\u1ec5 nh\u1edb h\u01a1n v\u00e0 t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn t\u00e2m l\u00fd c\u1ee7a b\u1ed3i th\u1ea9m \u0111o\u00e0n khi h\u1ecd ngh\u1ecb \u00e1n.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u00ecnh \u1ea3nh kh\u00f4ng c\u1ea7n tr\u1edf th\u00e0nh b\u1eb1ng ch\u1ee9ng. N\u00f3 ch\u1ec9 c\u1ea7n khi\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng b\u00e1m l\u1ea1i trong \u0111\u1ea7u ng\u01b0\u1eddi nghe l\u00e2u h\u01a1n l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng.<\/p>\n<h2>\u00c1p d\u1ee5ng Image Bias v\u00e0o website v\u00e0 content marketing nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c Image Bias kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u00ecm c\u00e1ch d\u00f9ng \u1ea3nh \u0111\u1ec3 \u0111\u00e1nh l\u1eeba kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u00fang h\u00ecnh \u1ea3nh \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u, d\u1ec5 nh\u1edb v\u00e0 \u0111\u00e1ng tin h\u01a1n.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<h3>\u0110\u1eebng l\u1ea1m d\u1ee5ng \u1ea3nh stock qu\u00e1 gi\u1ea3<\/h3>\n<p>B\u1ea1n c\u00f3 t\u1eebng nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh c\u00f4 g\u00e1i \u0111eo tai nghe, ng\u1ed3i tr\u01b0\u1edbc m\u00e1y t\u00ednh v\u00e0 c\u01b0\u1eddi r\u1ea5t t\u01b0\u01a1i trong m\u1ee5c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng?<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/homedecoratorscabinetry.homedepot.com\/cdn\/shop\/files\/custoner_service_1.png?v=1718292286&amp;width=1024\" alt=\"M\u1ed9t ph\u1ee5 n\u1eef \u0111eo k\u00ednh v\u00e0 headset m\u1ec9m c\u01b0\u1eddi khi ng\u1ed3i ph\u00eda sau m\u00e0n h\u00ecnh m\u00e1y t\u00ednh trong v\u0103n ph\u00f2ng\" width=\"1024\" height=\"681\" \/><figcaption class=\"wp-caption-text\"><br \/>Ki\u1ec3u \u1ea3nh stock v\u1edbi m\u1ed9t ph\u1ee5 n\u1eef \u0111eo headset, m\u1ec9m c\u01b0\u1eddi tr\u01b0\u1edbc m\u00e0n h\u00ecnh \u0111\u00fang. Ngu\u1ed3n \u1ea3nh: Home Decorators Collection<\/figcaption><\/figure><\/figure>\n<p>Nh\u1eefng \u1ea3nh stock ki\u1ec3u n\u00e0y xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi d\u00f9ng nh\u1eadn ra ngay \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t khu\u00f4n m\u1eabu. H\u1ecd kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u0111\u1ec3 xem m\u00e0 th\u01b0\u1eddng t\u1ef1 \u0111\u1ed9ng l\u01b0\u1edbt qua, \u0111\u00f4i khi c\u00f2n c\u1ea3m th\u1ea5y website thi\u1ebfu ch\u00e2n th\u1eadt.<\/p>\n<p>T\u1ec7 h\u01a1n, m\u1ed9t t\u1ea5m \u1ea3nh c\u00e0ng gi\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra <strong>H\u1ee7y ho\u1ea1i l\u00f2ng tin (Credibility Damage)<\/strong>. Khi ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u nghi ng\u1edd h\u00ecnh \u1ea3nh, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 nghi ng\u1edd nh\u1eefng n\u1ed9i dung kh\u00e1c tr\u00ean trang, k\u1ec3 c\u1ea3 l\u1eddi ch\u1ee9ng th\u1ef1c th\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1ch t\u1ed1t h\u01a1n l\u00e0 \u01b0u ti\u00ean \u1ea3nh ch\u1ee5p ng\u01b0\u1eddi th\u1eadt, nh\u00e2n vi\u00ean th\u1eadt ho\u1eb7c kh\u00e1ch h\u00e0ng th\u1eadt trong m\u1ed9t b\u1ed1i c\u1ea3nh t\u1ef1 nhi\u00ean. M\u1ed9t chi ti\u1ebft nh\u1ecf b\u1ea1n c\u00f3 th\u1ec3 quan s\u00e1t l\u00e0 n\u1ee5 c\u01b0\u1eddi th\u1eadt th\u01b0\u1eddng c\u00f3 n\u1ebfp nh\u0103n nh\u1eb9 \u1edf kh\u00f3e m\u1eaft.<\/p>\n<h3>G\u1eafn \u1ea3nh ng\u01b0\u1eddi th\u1eadt v\u00e0o ph\u1ea7n ch\u1ee9ng th\u1ef1c<\/h3>\n<p>C\u00e1c nghi\u00ean c\u1ee9u theo d\u00f5i \u00e1nh m\u1eaft (<em>eye-tracking<\/em>) cho th\u1ea5y ph\u1ea7n <strong>Social Proof<\/strong> nh\u01b0 testimonial c\u00f3 k\u00e8m \u1ea3nh ch\u00e2n dung ng\u01b0\u1eddi th\u1eadt s\u1ebd thu h\u00fat \u00e1nh nh\u00ecn l\u00e2u h\u01a1n. Ng\u01b0\u1eddi xem c\u0169ng ghi nh\u1edb n\u1ed9i dung t\u1ed1t h\u01a1n so v\u1edbi m\u1ed9t \u0111o\u1ea1n testimonial ch\u1ec9 to\u00e0n ch\u1eef.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 751px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/people-photos-fixations.jpg\" alt=\"Ba c\u1ed9t trang gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169 FreshBooks v\u1edbi nhi\u1ec1u \u1ea3nh ch\u00e2n dung v\u00e0 c\u00e1c \u0111i\u1ec3m, \u0111\u01b0\u1eddng gaze plot m\u00e0u xanh ph\u1ee7 l\u00ean \u1ea3nh v\u00e0 ph\u1ea7n ti\u1ec3u s\u1eed\" width=\"751\" height=\"719\" \/><figcaption class=\"wp-caption-text\"><br \/>Bi\u1ec3u \u0111\u1ed3 gaze plot tr\u00ean trang gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169 FreshBooks cho th\u1ea5y c\u00e1c \u0111i\u1ec3m nh\u00ecn t\u1eadp trung v\u00e0o nhi\u1ec1u \u1ea3nh ch\u00e2n dung ng\u01b0\u1eddi th\u1eadt. Ngu\u1ed3n \u1ea3nh: Nielsen Norman Group<\/figcaption><\/figure><\/figure>\n<p>N\u1ebfu website c\u1ee7a b\u1ea1n \u0111ang c\u00f3 m\u1ee5c \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u1ec9 \u0111\u1ec3 t\u00ean v\u00e0 v\u00e0i d\u00f2ng nh\u1eadn x\u00e9t, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n n\u00ean \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u1ea7u ti\u00ean. M\u1ed9t khu\u00f4n m\u1eb7t th\u1eadt gi\u00fap l\u1eddi ch\u1ee9ng th\u1ef1c c\u00f3 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ee9ng ph\u00eda sau, thay v\u00ec tr\u00f4ng gi\u1ed1ng \u0111o\u1ea1n content m\u00e0 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 vi\u1ebft ra.<\/p>\n<h3>D\u00f9ng \u00e1nh m\u1eaft \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi xem<\/h3>\n<p>Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng nh\u00ecn theo h\u01b0\u1edbng m\u1eaft c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. K\u1ef9 thu\u1eadt n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>Gaze Cueing<\/strong>.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 943px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/baby-looking-for-content.jpg\" alt=\"Qu\u1ea3ng c\u00e1o c\u00f3 em b\u00e9 m\u1eb7c t\u00e3 nh\u00ecn v\u1ec1 ti\u00eau \u0111\u1ec1 b\u00ean ph\u1ea3i, ph\u1ee7 \u0111\u01b0\u1eddng gaze plot m\u00e0u t\u00edm t\u1eeb khu\u00f4n m\u1eb7t em b\u00e9 t\u1edbi ph\u1ea7n ch\u1eef\" width=\"943\" height=\"659\" \/><figcaption class=\"wp-caption-text\"><br \/>\u0110\u01b0\u1eddng gaze plot m\u00e0u t\u00edm cho th\u1ea5y \u00e1nh nh\u00ecn chuy\u1ec3n t\u1eeb khu\u00f4n m\u1eb7t em b\u00e9 sang ph\u1ea7n ti\u00eau \u0111\u1ec1 m\u00e0 em b\u00e9 \u0111ang nh\u00ecn. Ngu\u1ed3n \u1ea3nh: Objective Experience<\/figcaption><\/figure><\/figure>\n<p>V\u1eady n\u00ean khi \u0111\u1eb7t \u1ea3nh m\u1ed9t ng\u01b0\u1eddi tr\u00ean landing page, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 \u00e1nh m\u1eaft c\u1ee7a h\u1ecd h\u01b0\u1edbng v\u1ec1 form \u0111\u0103ng k\u00fd ho\u1eb7c n\u00fat CTA thay v\u00ec nh\u00ecn th\u1eb3ng ra ngo\u00e0i m\u00e0n h\u00ecnh. Ng\u01b0\u1eddi xem th\u01b0\u1eddng s\u1ebd v\u00f4 th\u1ee9c nh\u00ecn theo h\u01b0\u1edbng \u0111\u00f3.<\/p>\n<p>\u00c1nh m\u1eaft l\u00fac n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn th\u1ecb gi\u00e1c, k\u00e9o s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u00fang khu v\u1ef1c b\u1ea1n mu\u1ed1n h\u1ecd h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1eb7t th\u00eam m\u1ed9t m\u0169i t\u00ean to \u0111\u00f9ng tr\u00ean trang.<\/p>\n<h3>Minh h\u1ecda l\u1ee3i \u00edch thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea t\u00ednh n\u0103ng<\/h3>\n<p>M\u1ed9t danh s\u00e1ch d\u00e0i c\u00e1c t\u00ednh n\u0103ng c\u00f3 th\u1ec3 r\u1ea5t \u0111\u1ea7y \u0111\u1ee7, nh\u01b0ng ch\u01b0a ch\u1eafc khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00ecnh dung \u0111\u01b0\u1ee3c h\u1ecd s\u1ebd nh\u1eadn l\u1ea1i \u0111i\u1ec1u g\u00ec.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/www.invisel.in\/cdn\/shop\/files\/Artboard_3_copy_3collections.png?v=1763461519&amp;width=1024\" alt=\"Hai c\u1eb7p \u1ea3nh Before v\u00e0 After c\u1ee7a m\u1eb7t b\u00e0n g\u1ed7 trong b\u1ebfp, b\u00ean tr\u00e1i c\u00f3 v\u1ee5n b\u1ea9n v\u00e0 b\u00ean ph\u1ea3i \u0111\u00e3 \u0111\u01b0\u1ee3c lau s\u1ea1ch\" width=\"1024\" height=\"1024\" \/><figcaption class=\"wp-caption-text\"><br \/>\u1ea2nh before\u2013after \u0111\u1eb7t c\u1ea1nh nhau cho th\u1ea5y m\u1eb7t b\u00e0n c\u00f3 v\u1ee5n b\u1ea9n tr\u01b0\u1edbc khi v\u1ec7 sinh v\u00e0 b\u1ec1 m\u1eb7t s\u1ea1ch sau \u0111\u00f3, gi\u00fap l\u1ee3i \u00edch l\u00e0m s\u1ea1ch \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y tr\u1ef1c ti\u1ebfp. Ngu\u1ed3n \u1ea3nh: Invisel<\/figcaption><\/figure><\/figure>\n<p>Thay v\u00ec ch\u1ec9 vi\u1ebft ch\u1eef, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng m\u1ed9t t\u1ea5m \u1ea3nh l\u1edbn th\u1ec3 hi\u1ec7n tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc v\u00e0 sau (<em>before &#8211; after<\/em>) khi kh\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n tr\u1ef1c quan t\u00e1c \u0111\u1ed9ng nhanh v\u00e0o N\u00e3o c\u0169 v\u00e0 khi\u1ebfn l\u1ee3i \u00edch tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mu\u1ed1n \u0111\u1ecdc r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m \u201cgi\u00fap l\u00e0m s\u1ea1ch nhanh\u201d. H\u1ecd c\u00f2n mu\u1ed1n nh\u00ecn th\u1ea5y b\u1ec1 m\u1eb7t tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng v\u00e0 k\u1ebft qu\u1ea3 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ebd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Khi l\u1ee3i \u00edch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1eb1ng m\u1eaft, \u0111\u1ed9ng l\u1ef1c h\u00e0nh \u0111\u1ed9ng th\u01b0\u1eddng \u0111\u1ebfn nhanh h\u01a1n so v\u1edbi vi\u1ec7c b\u1ea1n c\u1ed1 vi\u1ebft th\u00eam m\u1ed9t \u0111o\u1ea1n ch\u1eef d\u00e0i \u0111\u1ec3 thuy\u1ebft ph\u1ee5c.<\/p>\n<h2>Image Bias c\u00f3 th\u1ec3 khi\u1ebfn tin gi\u1ea3 \u0111\u00e1ng tin h\u01a1n?<\/h2>\n<p>Image Bias c\u0169ng c\u00f3 m\u1ed9t m\u1eb7t nguy hi\u1ec3m, \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng khi\u1ebfn tin gi\u1ea3 tr\u1edf n\u00ean \u0111\u00e1ng tin.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 862px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/0fe79bb267473e696b567041666587cd?cropH=1918&amp;cropW=2874&amp;height=575&amp;impolicy=wcms_crop_resize&amp;width=862&amp;xPos=63&amp;yPos=0\" alt=\"Donald Trump gi\u01a1 m\u1ed9t ng\u00f3n tay v\u00e0 \u0111ang n\u00f3i tr\u01b0\u1edbc n\u1ec1n c\u00e2y c\u1ed1i ngo\u00e0i tr\u1eddi\" width=\"862\" height=\"575\" \/><figcaption class=\"wp-caption-text\"><br \/>\u1ea2nh chung c\u1ee7a m\u1ed9t ch\u00ednh tr\u1ecb gia kh\u00f4ng ki\u1ec3m ch\u1ee9ng b\u1ea5t k\u1ef3 ti\u00eau \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0o; khi \u0111\u1eb7t c\u1ea1nh m\u1ed9t tuy\u00ean b\u1ed1, n\u00f3 v\u1eabn c\u00f3 th\u1ec3 l\u00e0m th\u00f4ng tin tr\u1edf n\u00ean c\u1ee5 th\u1ec3 h\u01a1n trong m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc. Ngu\u1ed3n \u1ea3nh: Reuters \/ ABC News<\/figcaption><\/figure><\/figure>\n<p>Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc <strong>Eryn Newman<\/strong> v\u00e0 c\u00e1c c\u1ed9ng s\u1ef1 g\u1ecdi hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y l\u00e0 <strong>Cognitive Non-Probative Pictures Effect<\/strong>. Khi m\u1ed9t b\u1ee9c \u1ea3nh xu\u1ea5t hi\u1ec7n c\u1ea1nh m\u1ed9t tuy\u00ean b\u1ed1, n\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc truy xu\u1ea5t nhanh nh\u1eefng th\u00f4ng tin li\u00ean quan trong tr\u00ed nh\u1edb. Vi\u1ec7c truy xu\u1ea5t di\u1ec5n ra d\u1ec5 d\u00e0ng t\u1ea1o ra c\u1ea3m gi\u00e1c tr\u00f4i ch\u1ea3y, v\u00e0 n\u00e3o b\u1ed9 c\u00f3 th\u1ec3 nh\u1ea7m c\u1ea3m gi\u00e1c \u0111\u00f3 v\u1edbi s\u1ef1 tin c\u1eady.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do nh\u1eefng b\u00e0i tin gi\u1ea3 ho\u1eb7c n\u1ed9i dung l\u00e1 c\u1ea3i th\u01b0\u1eddng \u0111i k\u00e8m m\u1ed9t t\u1ea5m \u1ea3nh minh h\u1ecda, d\u00f9 t\u1ea5m \u1ea3nh ch\u1eb3ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111i\u1ec1u h\u1ecd \u0111ang n\u00f3i. So v\u1edbi n\u1ed9i dung ch\u1ec9 c\u00f3 ch\u1eef, nh\u1eefng b\u00e0i nh\u01b0 v\u1eady v\u1eabn d\u1ec5 lan truy\u1ec1n h\u01a1n v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tin cao h\u01a1n.<\/p>\n<p>V\u1eady n\u00ean h\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh, nh\u01b0ng d\u00f9ng n\u00f3 th\u1ebf n\u00e0o l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi l\u00e0m content. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng \u1ea3nh \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u00fang nhanh h\u01a1n, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t th\u00f4ng tin y\u1ebfu tr\u00f4ng \u0111\u00e1ng tin h\u01a1n th\u1ef1c t\u1ebf.<\/p>\n<h2>M\u1ed9t t\u1ea5m \u1ea3nh kh\u00f4ng ch\u1ec9 \u0111\u1ec3 trang tr\u00ed<\/h2>\n<p>T\u00f3m l\u1ea1i, m\u1ed9t t\u1ea5m \u1ea3nh tr\u00ean website c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m nh\u1eadn \u0111\u1ed9 tin c\u1eady c\u1ee7a n\u1ed9i dung, gi\u00fap h\u1ecd ghi nh\u1edb l\u00e2u h\u01a1n v\u00e0 h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn n\u01a1i b\u1ea1n mu\u1ed1n. Th\u1eadm ch\u00ed, b\u1ea3n th\u00e2n t\u1ea5m \u1ea3nh kh\u00f4ng c\u1ea7n ch\u1ee9ng minh \u0111i\u1ec1u g\u00ec, n\u00f3 v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn c\u00e2u ch\u1eef b\u00ean c\u1ea1nh tr\u00f4ng c\u00f3 v\u1ebb th\u1eadt h\u01a1n.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\"><\/figure>\n<p>N\u1ebfu \u0111ang x\u00e2y d\u1ef1ng website ho\u1eb7c vi\u1ebft content, b\u1ea1n h\u00e3y th\u1eed nh\u00ecn l\u1ea1i t\u1eebng t\u1ea5m \u1ea3nh tr\u00ean trang c\u1ee7a m\u00ecnh. N\u00f3 \u0111ang h\u1ed7 tr\u1ee3 th\u00f4ng \u0111i\u1ec7p, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nhanh h\u01a1n, hay ch\u1ec9 \u0111\u1ee9ng \u1edf \u0111\u00f3 cho c\u00f3?<\/p>\n<blockquote><p><strong>Ch\u1ecdn \u0111\u00fang \u1ea3nh v\u00e0 \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed \u0111\u00f4i khi hi\u1ec7u qu\u1ea3 h\u01a1n vi\u1ec7c vi\u1ebft th\u00eam m\u1ed9t tr\u0103m ch\u1eef thuy\u1ebft ph\u1ee5c.<\/strong><\/p><\/blockquote>\n<p>Tuy nhi\u00ean, Image Bias c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m. L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t kh\u00f3 x\u00e2y d\u1ef1ng, nh\u01b0ng c\u00f3 th\u1ec3 b\u1ecb ph\u00e1 h\u1ecfng ch\u1ec9 v\u00ec m\u1ed9t t\u1ea5m \u1ea3nh qu\u00e1 gi\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n x\u1eed l\u00fd m\u1ed9t t\u1ea5m \u1ea3nh nhanh h\u01a1n m\u1ed9t d\u00f2ng ch\u1eef t\u1edbi 50 l\u1ea7n. Tuy nhi\u00ean, t\u1ed1c \u0111\u1ed9 ch\u01b0a ph\u1ea3i \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i nh\u1ea5t. Khi m\u1ed9t th\u00f4ng tin c\u00f3 h\u00ecnh \u1ea3nh \u0111i k\u00e8m, n\u00e3o b\u1ed9 c\u00f2n c\u00f3 xu h\u01b0\u1edbng cho r\u1eb1ng th\u00f4ng tin \u0111\u00f3 \u0111\u00e1ng tin h\u01a1n, ngay c\u1ea3 khi t\u1ea5m \u1ea3nh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4068"}],"version-history":[{"count":13,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4068\/revisions"}],"predecessor-version":[{"id":4727,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4068\/revisions\/4727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4575"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}