{"id":4053,"date":"2026-08-02T02:49:32","date_gmt":"2026-08-02T02:49:32","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4053"},"modified":"2026-08-24T18:09:15","modified_gmt":"2026-08-24T18:09:15","slug":"bizarreness-effect","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/bizarreness-effect\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1: T\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u1ed9c l\u1ea1 \u0111\u1ec3 t\u0103ng ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p"},"content":{"rendered":"

M\u1ed9t banner qu\u1ea3ng c\u00e1o ho\u00e0n to\u00e0n \u0111\u00fang chu\u1ea9n th\u01b0\u1eddng bi\u1ebfn m\u1ea5t kh\u1ecfi tr\u00ed nh\u1edb ch\u1ec9 sau v\u00e0i gi\u00e2y, trong khi m\u1ed9t chi ti\u1ebft v\u00f4 l\u00fd l\u1ea1i \u1edf \u0111\u00f3 l\u00e2u h\u01a1n.<\/p><\/blockquote>\n

B\u1ea1n c\u00f3 nh\u1edb n\u1ed9i dung chi\u1ebfc banner v\u1eeba l\u01b0\u1edbt qua s\u00e1ng nay kh\u00f4ng? C\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng, nh\u01b0ng m\u1ed9t con v\u1eadt \u0111ang l\u00e0m h\u00e0nh \u0111\u1ed9ng kh\u00f4ng t\u01b0\u1edfng ho\u1eb7c d\u00f2ng ch\u1eef ch\u1eb3ng \u0103n nh\u1eadp g\u00ec v\u1edbi s\u1ea3n ph\u1ea9m l\u1ea1i d\u1ec5 khi\u1ebfn b\u1ea1n nh\u1edb \u0111\u1ebfn qu\u1ea3ng c\u00e1o \u0111\u00f3 nhi\u1ec1u ng\u00e0y sau.<\/p>\n

M\u1ed7i ng\u00e0y, n\u00e3o b\u1ed9 ph\u1ea3i l\u1ecdc qua h\u00e0ng tr\u0103m m\u1ea9u th\u00f4ng tin v\u00e0 \u00e2m th\u1ea7m b\u1ecf \u0111i g\u1ea7n h\u1ebft nh\u1eefng g\u00ec b\u00ecnh th\u01b0\u1eddng, quen thu\u1ed9c. Th\u1ebf nh\u01b0ng ch\u1ec9 c\u1ea7n m\u1ed9t chi ti\u1ebft l\u1ec7ch pha xu\u1ea5t hi\u1ec7n gi\u1eefa b\u1ed1i c\u1ea3nh d\u1ec5 \u0111o\u00e1n, s\u1ef1 ch\u00fa \u00fd c\u1ee7a ch\u00fang ta s\u1ebd b\u1ecb k\u00e9o ng\u01b0\u1ee3c tr\u1edf l\u1ea1i.<\/p>\n

Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1i t\u00ean hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 (Bizarreness Effect)<\/strong>, v\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m content ho\u1eb7c thi\u1ebft k\u1ebf website, hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u00f4ng \u0111i\u1ec7p kh\u00f4ng tr\u00f4i tu\u1ed9t gi\u1eefa h\u00e0ng t\u00e1 qu\u1ea3ng c\u00e1o na n\u00e1 nhau.<\/p>\n

Hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 l\u00e0 g\u00ec?<\/h2>\n

Hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 l\u00e0 m\u1ed9t thi\u00ean ki\u1ebfn thu\u1ed9c v\u1ec1 tr\u00ed nh\u1edb, cho th\u1ea5y c\u00e1c t\u1eeb ng\u1eef, h\u00ecnh \u1ea3nh ho\u1eb7c kh\u00e1i ni\u1ec7m mang t\u00ednh k\u1ef3 qu\u00e1i, kh\u00e1c th\u01b0\u1eddng th\u01b0\u1eddng d\u1ec5 \u0111\u01b0\u1ee3c n\u00e3o b\u1ed9 h\u1ed3i t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng th\u00f4ng tin ph\u1ed5 th\u00f4ng v\u00e0 \u0111\u00fang quy chu\u1ea9n. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, ch\u00fang ta nhanh ch\u00f3ng qu\u00ean nh\u1eefng g\u00ec di\u1ec5n ra \u0111\u00fang nh\u01b0 n\u00f3 \u201cn\u00ean di\u1ec5n ra\u201d, nh\u01b0ng l\u1ea1i ghi nh\u1edb r\u1ea5t s\u00e2u c\u00e1c chi ti\u1ebft l\u1ec7ch chu\u1ea9n n\u1eb1m gi\u1eefa b\u1ed1i c\u1ea3nh quen thu\u1ed9c.<\/p>\n

\u0110\u00e2y kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1eb9o g\u00e2y s\u1ed1c \u0111\u1ec3 k\u00e9o s\u1ef1 ch\u00fa \u00fd. Hi\u1ec7u \u1ee9ng n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1ch n\u00e3o b\u1ed9 d\u1ef1 \u0111o\u00e1n, x\u1eed l\u00fd v\u00e0 m\u00e3 ho\u00e1 th\u00f4ng tin, c\u0169ng l\u00e0 l\u00fd do nh\u1eefng chi ti\u1ebft t\u01b0\u1edfng nh\u01b0 v\u00f4 l\u00fd \u0111\u00f4i khi l\u1ea1i \u1edf trong tr\u00ed nh\u1edb l\u00e2u h\u01a1n c\u1ea3 th\u00f4ng \u0111i\u1ec7p ch\u00ednh.<\/p>\n

V\u00ec sao nh\u1eefng \u0111i\u1ec1u k\u1ef3 l\u1ea1 l\u1ea1i \u201c\u0111\u00f3ng \u0111inh\u201d v\u00e0o tr\u00ed nh\u1edb?<\/h2>\n

C\u00f3 ba c\u01a1 ch\u1ebf th\u1ea7n kinh \u0111\u1ee9ng sau hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1.<\/p>\n

N\u00e3o b\u1ed9 l\u01b0\u1eddi bi\u1ebfng, cho \u0111\u1ebfn khi b\u1ecb b\u1ea5t ng\u1edd<\/h3>\n

V\u1ec1 m\u1eb7t ti\u1ebfn ho\u00e1, n\u00e3o b\u1ed9 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng t\u1ed1i \u0111a. Ph\u1ea7n l\u1edbn th\u1eddi gian, n\u00e3o b\u1ed9 v\u1eadn h\u00e0nh b\u1eb1ng H\u1ec7 th\u1ed1ng 1<\/strong> – l\u1ed1i t\u01b0 duy nhanh, t\u1ef1 \u0111\u1ed9ng v\u00e0 g\u1ea7n nh\u01b0 v\u00f4 th\u1ee9c, \u0111\u1ee7 \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c th\u00f4ng tin quen thu\u1ed9c m\u00e0 kh\u00f4ng c\u1ea7n ch\u00fang ta ph\u1ea3i t\u1eadp trung qu\u00e1 nhi\u1ec1u.<\/p>\n

Tuy nhi\u00ean, khi m\u1ed9t k\u00edch th\u00edch k\u1ef3 d\u1ecb ho\u1eb7c b\u1ea5t ng\u1edd xu\u1ea5t hi\u1ec7n, H\u1ec7 th\u1ed1ng 1 b\u1ecb \u201cm\u1eafc k\u1eb9t\u201d v\u00ec kh\u00f4ng th\u1ec3 l\u00fd gi\u1ea3i th\u00f4ng tin \u0111\u00f3 ngay l\u1eadp t\u1ee9c. S\u1ef1 ng\u1ea1c nhi\u00ean n\u00e0y s\u1ebd \u0111\u00e1nh th\u1ee9c H\u1ec7 th\u1ed1ng 2<\/strong> – l\u1ed1i t\u01b0 duy ch\u1eadm, \u0111\u00f2i h\u1ecfi nhi\u1ec1u s\u1ef1 ph\u00e2n t\u00edch v\u00e0 t\u1eadp trung h\u01a1n. Ch\u00ednh kho\u1ea3nh kh\u1eafc ch\u00fa \u00fd \u0111\u1ed9t xu\u1ea5t gi\u00fap th\u00f4ng tin \u0111\u01b0\u1ee3c m\u00e3 ho\u00e1 m\u1ea1nh m\u1ebd v\u00e0o tr\u00ed nh\u1edb d\u00e0i h\u1ea1n.<\/p>\n

N\u00e3o b\u1ed9 l\u00e0 m\u1ed9t c\u1ed7 m\u00e1y d\u1ef1 \u0111o\u00e1n<\/h3>\n

N\u00e3o b\u1ed9 li\u00ean t\u1ee5c d\u1ef1 \u0111o\u00e1n \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp theo d\u1ef1a tr\u00ean c\u00e1c khu\u00f4n m\u1eabu \u0111\u00e3 quen thu\u1ed9c. Ch\u1eb3ng h\u1ea1n, khi nghe c\u00e2u \u201cA stitch in time saves…\u201d, m\u1ed9t ng\u01b0\u1eddi b\u1ea3n x\u1ee9 s\u1ebd t\u1ef1 \u0111\u1ed9ng ngh\u0129 t\u1eeb ti\u1ebfp theo l\u00e0 \u201cnine\u201d, \u0111\u00fang theo c\u00e2u th\u00e0nh ng\u1eef h\u1ecd \u0111\u00e3 nghe nhi\u1ec1u l\u1ea7n.<\/p>\n

Th\u1ebf nh\u01b0ng n\u1ebfu \u201cnine\u201d \u0111\u01b0\u1ee3c thay b\u1eb1ng t\u1eeb ho\u00e0n to\u00e0n kh\u00e1c nh\u01b0 \u201cmoney\u201d, c\u00e2u n\u00f3i tr\u1edf th\u00e0nh \u201cA stitch in time saves money\u201d v\u00e0 d\u1ef1 \u0111o\u00e1n t\u1ef1 \u0111\u1ed9ng b\u1ecb ph\u00e1 v\u1ee1. C\u00fa s\u1ed1c nh\u1eadn th\u1ee9c nh\u1eb9 n\u00e0y bu\u1ed9c ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i d\u1eebng l\u1ea1i, x\u1eed l\u00fd xem v\u00ec sao t\u1eeb \u0111\u00f3 l\u1ea1i xu\u1ea5t hi\u1ec7n. Khi \u0111\u00e3 b\u1ecf th\u00eam s\u1ef1 t\u1eadp trung cho th\u00f4ng \u0111i\u1ec7p m\u1edbi, h\u1ecd c\u0169ng c\u00f3 xu h\u01b0\u1edbng h\u1ea5p th\u1ee5 th\u00f4ng \u0111i\u1ec7p s\u00e2u h\u01a1n.<\/p>\n

Khi m\u1eaft th\u1ea5y m\u1ed9t \u0111\u1eb1ng, n\u00e3o l\u1ea1i \u201c\u0111o\u00e1n\u201d m\u1ed9t n\u1ebbo<\/h3>\n

V\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c, ch\u1ec9 kho\u1ea3ng 1%<\/strong> l\u01b0\u1ee3ng th\u00f4ng tin th\u1ef1c s\u1ef1 \u0111i v\u00e0o qua m\u1eaft, c\u00f2n 99%<\/strong> l\u00e0 \u201ccomputed vision\u201d – ph\u1ea7n h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c n\u00e3o b\u1ed9 t\u1ef1 l\u1ea5p \u0111\u1ea7y d\u1ef1a tr\u00ean nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u00f3 s\u1eb5n v\u1ec1 th\u1ebf gi\u1edbi. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta kh\u00f4ng \u0111\u01a1n thu\u1ea7n nh\u00ecn th\u1ea5y th\u1ee9 n\u1eb1m tr\u01b0\u1edbc m\u1eaft, b\u1edfi n\u00e3o c\u00f2n li\u00ean t\u1ee5c \u0111o\u00e1n xem h\u00ecnh \u1ea3nh \u1ea5y \u0111\u00e1ng l\u1ebd ph\u1ea3i tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Khi h\u00ecnh \u1ea3nh truy\u1ec1n v\u1ec1 t\u1eeb m\u1eaft kh\u00f4ng kh\u1edbp v\u1edbi d\u1ef1 \u0111o\u00e1n n\u00e0y, m\u1ed9t t\u00ecnh tr\u1ea1ng g\u1ecdi l\u00e0 b\u1ea5t t\u01b0\u01a1ng \u0111\u1ed3ng nh\u1eadn th\u1ee9c (perceptual incongruence)<\/strong> s\u1ebd xu\u1ea5t hi\u1ec7n. N\u00e3o b\u1ed9 l\u00fac \u0111\u00f3 k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf d\u00f2 t\u00ecm th\u00f4ng tin chuy\u00ean s\u00e2u \u0111\u1ec3 l\u00fd gi\u1ea3i s\u1ef1 b\u1ea5t th\u01b0\u1eddng, khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 nh\u1edb h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi thi\u1ebft k\u1ebf h\u00e0i ho\u00e0, d\u1ec5 \u0111o\u00e1n.<\/p>\n

M\u1ed9t chi ti\u1ebft \u201ck\u1ef3 l\u1ea1\u201d c\u1ea7n c\u00f3 \u0111i\u1ec1u g\u00ec?<\/h2>\n

Kh\u00f4ng ph\u1ea3i c\u1ee9 \u0111\u1eb7t h\u00ecnh \u1ea3nh k\u1ef3 qu\u00e1i l\u00ean website l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1. Th\u00f4ng \u0111i\u1ec7p ho\u1eb7c thi\u1ebft k\u1ebf c\u1ea7n c\u00f3 \u00edt nh\u1ea5t m\u1ed9t trong ba y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

T\u1eeb v\u1ef1ng k\u1ef3 l\u1ea1:<\/strong> T\u1eeb ng\u1eef ho\u00e0n to\u00e0n kh\u00f4ng thu\u1ed9c b\u1ed1i c\u1ea3nh th\u00f4ng th\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i d\u1eebng l\u1ea1i. Thay v\u00ec vi\u1ebft \u201cS\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng\u201d – m\u1ed9t c\u00e2u \u0111\u00fang chu\u1ea9n nh\u01b0ng nh\u1ea1t v\u00e0 d\u1ec5 b\u1ecb qu\u00ean – b\u1ea1n c\u00f3 th\u1ec3 th\u1eed: \u201cS\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t t\u00ean tr\u1ed9m \u0111\u1ed9t nh\u1eadp v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n\u201d. \u201cT\u00ean tr\u1ed9m\u201d v\u1ed1n l\u1ea1c qu\u1ebb trong b\u1ed1i c\u1ea3nh marketing c\u00f4ng ngh\u1ec7, v\u00e0 ch\u00ednh c\u00fa s\u1ed1c t\u1eeb v\u1ef1ng n\u00e0y khi\u1ebfn c\u00e2u n\u00f3i d\u1ec5 \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn nhi\u1ec1u ng\u00e0y sau.<\/p>\n

H\u00ecnh \u1ea3nh ho\u1eb7c kh\u00e1i ni\u1ec7m k\u1ef3 d\u1ecb:<\/strong> \u0110\u00e2y l\u00e0 c\u00e1c h\u00ecnh \u1ea3nh ph\u00e1 v\u1ee1 quy lu\u1eadt v\u1eadt l\u00fd ho\u1eb7c quy chu\u1ea9n x\u00e3 h\u1ed9i th\u00f4ng th\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n m\u1ed9t con v\u1eadt \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi hay s\u1ef1 v\u1eadt quen thu\u1ed9c b\u1ecb bi\u1ebfn d\u1ea1ng theo c\u00e1ch mang t\u00ednh ngh\u1ec7 thu\u1eadt.<\/p>\n

\"Qu\u1ea3ng
S\u1ef1 bi\u1ebfn d\u1ea1ng phi th\u1ef1c t\u1ebf b\u00e1m v\u00e0o ch\u00ednh s\u1ea3n ph\u1ea9m n\u00ean c\u00fa l\u1ea1 kh\u00f4ng b\u1ecb t\u00e1ch kh\u1ecfi th\u00f4ng \u0111i\u1ec7p. Ngu\u1ed3n: Vector B \/ IPG M\u00e9xico.<\/figcaption><\/figure>\n

Ph\u00e1 v\u1ee1 d\u1ef1 \u0111o\u00e1n:<\/strong> B\u1ea1n thi\u1ebft l\u1eadp c\u1ea5u tr\u00fac g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n quen thu\u1ed9c, khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc tin r\u1eb1ng h\u1ecd \u0111\u00e3 bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1eafp x\u1ea3y ra, r\u1ed3i b\u1ea5t ng\u1edd b\u1ebb sang h\u01b0\u1edbng kh\u00e1c \u1edf chi ti\u1ebft cu\u1ed1i c\u00f9ng. C\u00e2u \u201cA stitch in time saves money\u201d \u1edf tr\u00ean l\u00e0 v\u00ed d\u1ee5 nh\u01b0 th\u1ebf.<\/p>\n

\"Billboard
C\u00fa b\u1ebb \u1edf d\u00f2ng ch\u00fa th\u00edch khi\u1ebfn m\u1ed9t tuy\u00ean b\u1ed1 quen ki\u1ec3u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ch\u1ee9ng th\u1ef1c tr\u1edf th\u00e0nh th\u00f4ng \u0111i\u1ec7p kh\u00f3 \u0111o\u00e1n. Ngu\u1ed3n: Surreal.<\/figcaption><\/figure>\n

\u00c1p d\u1ee5ng hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 v\u00e0o website v\u00e0 content marketing th\u1ebf n\u00e0o?<\/h2>\n

Khi \u0111\u01b0a hi\u1ec7u \u1ee9ng n\u00e0y v\u00e0o website ho\u1eb7c content, s\u1ef1 k\u1ef3 l\u1ea1 kh\u00f4ng c\u1ea7n xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp n\u01a1i m\u00e0 ch\u1ec9 c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb chi ti\u1ebft nh\u1ecf.<\/p>\n

Headline v\u00e0 CTA – ch\u00e8n m\u1ed9t t\u1eeb \u201cl\u1ea1c qu\u1ebb\u201d:<\/strong> Thay v\u00ec vi\u1ebft ti\u00eau \u0111\u1ec1 m\u00f4 t\u1ea3 t\u00ednh n\u0103ng theo c\u00e1ch an to\u00e0n v\u00e0 kh\u00f4 khan, b\u1ea1n c\u00f3 th\u1ec3 ch\u00e8n m\u1ed9t t\u1eeb n\u1eb1m ngo\u00e0i b\u1ed1i c\u1ea3nh nh\u01b0ng v\u1eabn g\u1ee3i h\u00ecnh, ho\u1eb7c s\u1eed d\u1ee5ng l\u1ed1i ch\u01a1i ch\u1eef ph\u00e1 v\u1ee1 d\u1ef1 \u0111o\u00e1n. Ch\u1eb3ng h\u1ea1n, m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 vi\u1ebft: \u201cH\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i b\u1eaft c\u00f3c n\u1ed7i lo ho\u00e1 \u0111\u01a1n h\u00e0ng th\u00e1ng c\u1ee7a b\u1ea1n\u201d. T\u1eeb \u201cb\u1eaft c\u00f3c\u201d t\u1ea1o ra c\u1ea3m gi\u00e1c k\u1ef3 l\u1ea1, k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 c\u00f3 th\u1ec3 gi\u1eef ng\u01b0\u1eddi \u0111\u1ecdc \u1edf l\u1ea1i trang l\u00e2u h\u01a1n.<\/p>\n

Visual v\u00e0 banner – ph\u00e1 v\u1ee1 quy lu\u1eadt th\u1ecb gi\u00e1c:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh phi th\u1ef1c t\u1ebf, si\u00eau th\u1ef1c ho\u1eb7c \u0111\u1eb7t v\u1eadt quen thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh ho\u00e0n to\u00e0n xa l\u1ea1. Banner cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec7m ng\u1ee7, ch\u1eb3ng h\u1ea1n, c\u00f3 th\u1ec3 ch\u1ecdn h\u00ecnh \u1ea3nh ng\u01b0\u1eddi \u0111ang ng\u1ee7 ngon tr\u00ean l\u01b0ng m\u1ed9t ch\u00fa c\u00e1 voi kh\u1ed5ng l\u1ed3 gi\u1eefa \u0111\u1ea1i d\u01b0\u01a1ng thay v\u00ec ti\u1ebfp t\u1ee5c d\u00f9ng chi\u1ebfc gi\u01b0\u1eddng quen thu\u1ed9c. S\u1ef1 l\u1ec7ch pha v\u1ec1 b\u1ed1i c\u1ea3nh k\u00e9o m\u1eaft ng\u01b0\u1eddi d\u00f9ng ra kh\u1ecfi h\u1ed9i ch\u1ee9ng \u201cm\u00f9 banner\u201d (banner blindness)<\/strong>, th\u00f3i quen l\u01b0\u1edbt qua qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 nh\u00ecn th\u1ea5y ch\u00fang.<\/p>\n

\"B\u1ea3n
C\u00e1c v\u00f9ng qu\u1ea3ng c\u00e1o h\u1ea7u nh\u01b0 kh\u00f4ng nh\u1eadn \u0111i\u1ec3m nh\u00ecn, minh h\u1ecda l\u00fd do banner quen thu\u1ed9c d\u1ec5 b\u1ecb ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua. Ngu\u1ed3n: Nielsen Norman Group.<\/figcaption><\/figure>\n

Onboarding – m\u1edf \u0111\u1ea7u b\u1eb1ng \u0111i\u1ec1u kh\u00f3 \u0111o\u00e1n:<\/strong> Thay v\u00ec \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111i qua c\u00e1c slide h\u01b0\u1edbng d\u1eabn ti\u00eau chu\u1ea9n v\u00e0 d\u00e0i d\u00f2ng, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf \u0111\u1ea7u b\u1eb1ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t k\u1ef3 l\u1ea1. M\u1ed9t nh\u00e2n v\u1eadt d\u1eabn \u0111\u01b0\u1eddng c\u00f3 t\u00ednh c\u00e1ch l\u1eadp d\u1ecb c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2. Ng\u01b0\u1eddi d\u00f9ng ch\u01b0a bi\u1ebft chi ti\u1ebft \u0111\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn \u0111\u00e2u, v\u1eady n\u00ean h\u1ecd c\u00f3 th\u00eam l\u00fd do \u0111\u1ec3 \u1edf l\u1ea1i t\u00ecm hi\u1ec3u ti\u1ebfp.<\/p>\n

\u0110\u1eebng nh\u1ea7m hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 v\u1edbi hi\u1ec7u \u1ee9ng Von Restorff<\/h2>\n

C\u1ea3 hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 v\u00e0 hi\u1ec7u \u1ee9ng Von Restorff<\/strong> \u0111\u1ec1u d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc chung: s\u1ef1 kh\u00e1c bi\u1ec7t gi\u00fap th\u00f4ng tin \u0111\u01b0\u1ee3c ghi nh\u1edb t\u1ed1t h\u01a1n. Tuy nhi\u00ean, hai hi\u1ec7u \u1ee9ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t theo nh\u1eefng c\u00e1ch kh\u00f4ng gi\u1ed1ng nhau.<\/p>\n

Hi\u1ec7u \u1ee9ng Von Restorff t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt v\u1ec1 m\u1eb7t v\u1eadt l\u00fd v\u00e0 tr\u1ef1c quan. M\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u0111\u1eadp v\u00e0o m\u1eaft nh\u1edd k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc, font ch\u1eef ho\u1eb7c kho\u1ea3ng c\u00e1ch kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng g\u00ec n\u1eb1m xung quanh.<\/p>\n

Trong khi \u0111\u00f3, hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 t\u1ea1o ra s\u1ef1 n\u1ed5i b\u1eadt v\u1ec1 m\u1eb7t \u00fd ni\u1ec7m v\u00e0 ng\u1eef ngh\u0129a. Th\u00f4ng tin \u0111\u01b0\u1ee3c ghi nh\u1edb kh\u00f4ng ph\u1ea3i v\u00ec n\u00f3 to h\u01a1n hay c\u00f3 m\u00e0u kh\u00e1c, m\u00e0 v\u00ec b\u1ea3n th\u00e2n n\u1ed9i dung \u0111\u00f3 phi logic, phi b\u1ed1i c\u1ea3nh so v\u1edbi \u0111i\u1ec1u n\u00e3o b\u1ed9 \u0111ang mong \u0111\u1ee3i.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, n\u00fat CTA m\u00e0u \u0111\u1ecf n\u1eb1m gi\u1eefa trang web tr\u1eafng l\u00e0 Von Restorff, c\u00f2n d\u00f2ng ch\u1eef \u201cch\u00fang t\u00f4i l\u00e0 t\u00ean tr\u1ed9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng\u201d tr\u00ean landing page nghi\u00eam t\u00fac l\u1ea1i thu\u1ed9c v\u1ec1 hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1. Hai hi\u1ec7u \u1ee9ng n\u00e0y th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau b\u1eb1ng c\u00e1ch \u0111\u1eb7t bi\u1ec3u \u0111\u1ed3 khoa h\u1ecdc ph\u1ee9c t\u1ea1p, kh\u00f3 hi\u1ec3u gi\u1eefa trang b\u00e1n h\u00e0ng \u0111\u01a1n gi\u1ea3n. Bi\u1ec3u \u0111\u1ed3 v\u1eeba kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c, v\u1eeba tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 k\u1ef3 l\u1ea1 v\u1edbi H\u1ec7 th\u1ed1ng 1, khi\u1ebfn n\u00e3o b\u1ed9 t\u1ef1 \u0111\u1ed9ng g\u00e1n nh\u00e3n \u201c\u0111\u00e2y l\u00e0 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u, \u0111\u00e1ng tin c\u1eady\u201d cho th\u00f4ng tin \u0111i k\u00e8m.<\/p>\n

Ba \u0111i\u1ec1u c\u1ea7n tr\u00e1nh khi d\u00f9ng hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1<\/h2>\n

S\u1ef1 k\u1ef3 l\u1ea1 k\u00e9o s\u1ef1 ch\u00fa \u00fd v\u1ec1 ph\u00eda th\u00f4ng \u0111i\u1ec7p, nh\u01b0ng \u0111\u00f4i khi c\u0169ng k\u00e9o s\u1ef1 ch\u00fa \u00fd \u0111i qu\u00e1 xa n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u00fang ch\u1ed7.<\/p>\n

\u0110\u1eebng \u0111\u1ec3 chi ti\u1ebft k\u1ef3 l\u1ea1 nu\u1ed1t ch\u1eedng th\u00f4ng \u0111i\u1ec7p ch\u00ednh:<\/strong> \u0110\u00e2y l\u00e0 r\u1ee7i ro nghi\u00eam tr\u1ecdng nh\u1ea5t v\u00e0 c\u0169ng t\u01b0\u01a1ng t\u1ef1 t\u00e1c d\u1ee5ng ph\u1ee5 c\u1ee7a hi\u1ec7u \u1ee9ng Von Restorff. N\u1ebfu h\u00ecnh \u1ea3nh qu\u00e1 k\u1ef3 d\u1ecb ho\u1eb7c c\u00e2u ch\u1eef qu\u00e1 s\u1ed1c, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ec9 nh\u1edb chi ti\u1ebft \u0111\u00f3 nh\u01b0ng qu\u00ean s\u1ea1ch t\u00ednh n\u0103ng, gi\u00e1 b\u00e1n hay n\u00fat mua h\u00e0ng. C\u00e1ch h\u1ea1n ch\u1ebf l\u00e0 \u0111\u1ec3 s\u1ef1 k\u1ef3 l\u1ea1 li\u00ean \u0111\u1edbi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i \u00edch c\u1ed1t l\u00f5i b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i, nh\u01b0 c\u00e1ch t\u1eeb \u201ct\u00ean tr\u1ed9m\u201d v\u1eabn n\u00f3i \u0111\u00fang v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u1ecb t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. V\u1eady n\u00ean h\u00e3y s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y th\u00f4ng minh v\u00e0 ti\u1ebft ch\u1ebf.<\/p>\n

\u0110\u1eebng l\u1ea1m d\u1ee5ng tr\u00ean to\u00e0n b\u1ed9 website:<\/strong> Qu\u00e1 nhi\u1ec1u h\u00ecnh \u1ea3nh, c\u00e2u ch\u1eef v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef3 l\u1ea1 xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac s\u1ebd l\u00e0m t\u0103ng t\u1ea3i nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, g\u00e2y c\u0103ng th\u1eb3ng v\u00e0 l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n

Tuy\u1ec7t \u0111\u1ed1i tr\u00e1nh \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 \u0111\u1ed9 ma s\u00e1t cao:<\/strong> Trang thanh to\u00e1n (checkout page) kh\u00f4ng ph\u1ea3i n\u01a1i ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o th\u00eam b\u1ea5t ng\u1edd. \u1ede \u0111\u00f3, s\u1ef1 t\u1ed1i gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng tuy\u1ec7t \u0111\u1ed1i m\u1edbi l\u00e0 th\u1ee9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, kh\u00f4ng ph\u1ea3i s\u1ef1 b\u1ea5t ng\u1edd.<\/p>\n

Sau c\u00f9ng, hi\u1ec7u \u1ee9ng k\u1ef3 l\u1ea1 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng th\u1ee9c b\u1eaft b\u1ea1n ph\u1ea3i \u201cl\u00e0m cho l\u1ea1\u201d b\u1eb1ng m\u1ecdi gi\u00e1. Hi\u1ec7u \u1ee9ng n\u00e0y l\u00e0 l\u1eddi nh\u1eafc r\u1eb1ng n\u00e3o b\u1ed9 con ng\u01b0\u1eddi th\u01b0\u1eddng ghi nh\u1edb nh\u1eefng g\u00ec ph\u00e1 v\u1ee1 d\u1ef1 \u0111o\u00e1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft \u0111\u1eb7t \u0111\u00fang m\u1ed9t chi ti\u1ebft l\u1ec7ch chu\u1ea9n, \u1edf \u0111\u00fang ch\u1ed7, c\u00f3 th\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n h\u1eb3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p an to\u00e0n nh\u01b0ng ch\u1eb3ng ai nh\u1edb t\u1edbi. V\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c chi ti\u1ebft \u0111\u00f3 k\u1ef3 l\u1ea1 \u0111\u1ebfn \u0111\u00e2u, m\u00e0 l\u00e0 chi ti\u1ebft l\u1ec7ch chu\u1ea9n c\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u00fang \u0111i\u1ec1u b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i hay kh\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t banner qu\u1ea3ng c\u00e1o ho\u00e0n to\u00e0n \u0111\u00fang chu\u1ea9n th\u01b0\u1eddng bi\u1ebfn m\u1ea5t kh\u1ecfi tr\u00ed nh\u1edb ch\u1ec9 sau v\u00e0i gi\u00e2y, trong khi m\u1ed9t chi ti\u1ebft v\u00f4 l\u00fd l\u1ea1i \u1edf \u0111\u00f3 l\u00e2u h\u01a1n. B\u1ea1n c\u00f3 nh\u1edb n\u1ed9i dung chi\u1ebfc banner v\u1eeba l\u01b0\u1edbt qua s\u00e1ng nay kh\u00f4ng? C\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng, nh\u01b0ng m\u1ed9t con v\u1eadt \u0111ang l\u00e0m h\u00e0nh \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4053","post","type-post","status-publish","format-standard","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4053"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4053\/revisions"}],"predecessor-version":[{"id":4514,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4053\/revisions\/4514"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}