{"id":4050,"date":"2026-08-09T11:41:31","date_gmt":"2026-08-09T11:41:31","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4050"},"modified":"2026-08-28T09:12:45","modified_gmt":"2026-08-28T09:12:45","slug":"cognitive-fluency","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/cognitive-fluency\/","title":{"rendered":"S\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c (Cognitive Fluency) l\u00e0 g\u00ec?"},"content":{"rendered":"

C\u00f3 l\u1ebd b\u1ea1n c\u0169ng gi\u1ed1ng nh\u01b0 m\u00ecnh, t\u1eebng ng\u1ed3i c\u1ea3 bu\u1ed5i ch\u1ec9 \u0111\u1ec3 ch\u1ec9nh giao di\u1ec7n website v\u00ec c\u1ea3m th\u1ea5y n\u00f3 ch\u01b0a \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ed5i font n\u00e0y, th\u1eed th\u00eam m\u1ed9t hi\u1ec7u \u1ee9ng kh\u00e1c, r\u1ed3i k\u00e9o menu sang v\u1ecb tr\u00ed h\u01a1i l\u1ea1 m\u1ed9t ch\u00fat \u0111\u1ec3 web nh\u00ecn kh\u00f4ng gi\u1ed1ng ai. Nh\u01b0ng sau v\u00e0i l\u1ea7n nh\u01b0 v\u1eady, m\u00ecnh nh\u1eadn ra m\u1ed9t \u0111i\u1ec1u kh\u00e1 ng\u01b0\u1ee3c \u0111\u1eddi. Nh\u1eefng website nh\u00ecn c\u00e0ng l\u1ea1, c\u00e0ng b\u1eaft ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u00ecm hi\u1ec3u th\u00ec t\u1ef7 l\u1ec7 kh\u00e1ch r\u1eddi trang c\u00e0ng cao, c\u00f2n trang b\u00e1n h\u00e0ng g\u1ecdn g\u00e0ng, quen m\u1eaft<\/strong>, \u0111\u1ecdc m\u1ed9t l\u00fac l\u00e0 hi\u1ec3u h\u1ecd b\u00e1n g\u00ec th\u00ec chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n h\u1eb3n<\/strong>.<\/p>\n

Ho\u00e1 ra chuy\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf gu th\u1ea9m m\u1ef9 c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. Trong t\u00e2m l\u00fd h\u1ecdc c\u00f3 m\u1ed9t kh\u00e1i ni\u1ec7m g\u1ecdi l\u00e0 s\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c (Cognitive Fluency)<\/strong>, hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 thi\u00ean ki\u1ebfn tr\u00f4i ch\u1ea3y (Fluency Bias)<\/strong>.<\/p>\n

B\u00e0i blog n\u00e0y m\u00ecnh s\u1ebd gi\u1ea3i th\u00edch s\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c l\u00e0 g\u00ec theo c\u00e1ch d\u1ec5 hi\u1ec3u nh\u1ea5t. Quan tr\u1ecdng h\u01a1n l\u00e0 v\u00ec sao m\u1ed9t b\u1ed1 c\u1ee5c quen thu\u1ed9c, n\u1ed9i dung r\u00f5 r\u00e0ng v\u00e0 font ch\u1eef d\u1ec5 \u0111\u1ecdc<\/strong> c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng tin l\u1eabn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong> tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n

S\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c l\u00e0 g\u00ec?<\/h2>\n

V\u1ec1 c\u01a1 b\u1ea3n th\u00ec s\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c l\u00e0 xu h\u01b0\u1edbng ch\u00fang ta th\u00edch nh\u1eefng g\u00ec quen thu\u1ed9c v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n<\/strong>. M\u1ed9t th\u1ee9 c\u00e0ng \u00edt l\u00e0m b\u1ed9 n\u00e3o m\u1ea5t c\u00f4ng x\u1eed l\u00fd<\/strong> th\u00ec m\u00ecnh c\u00e0ng d\u1ec5 c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi n\u00f3. Kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn hi\u1ec7u \u1ee9ng ti\u1ebfp x\u00fac th\u01b0\u1eddng xuy\u00ean (Mere Exposure Effect)<\/strong>. Khi nh\u00ecn th\u1ea5y m\u1ed9t th\u1ee9 nhi\u1ec1u l\u1ea7n, ch\u00fang ta th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng th\u00edch n\u00f3 h\u01a1n, b\u1edfi tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e3o l\u01b0u l\u1ea1i v\u00e0 l\u1ea7n sau kh\u00f4ng ph\u1ea3i h\u1ecdc t\u1eeb \u0111\u1ea7u n\u1eefa.<\/p>\n

B\u1ea1n th\u1eed ngh\u0129 \u0111\u1ebfn m\u1ed9t n\u00fat gi\u1ecf h\u00e0ng n\u1eb1m \u1edf g\u00f3c ph\u1ea3i website<\/strong> \u0111i. Ch\u1eb3ng ai c\u1ea7n gi\u1ea3i th\u00edch n\u00fat \u0111\u00f3 \u0111\u1ec3 l\u00e0m g\u00ec, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 nh\u00ecn qua l\u00e0 bi\u1ebft.<\/p>\n

\"Bi\u1ec3u
V\u1ecb tr\u00ed quen thu\u1ed9c c\u1ee7a gi\u1ecf h\u00e0ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng nh\u1eadn ra ch\u1ee9c n\u0103ng m\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng c\u1ea7n suy ngh\u0129 th\u00eam. Ngu\u1ed3n: FarmDrop.<\/figcaption><\/figure>\n

Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u1ed5i n\u00f3 sang m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng r\u1ea5t ngh\u1ec7 thu\u1eadt r\u1ed3i \u0111\u1eb7t \u1edf gi\u1eefa trang, l\u00fac n\u00e0y kh\u00e1ch ph\u1ea3i d\u1eebng l\u1ea1i \u0111\u1ec3 \u0111o\u00e1n<\/strong>.<\/p>\n

\u0110\u1ea5y ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c nhau gi\u1eefa m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u00f4i ch\u1ea3y<\/strong> v\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m l\u00e0m ng\u01b0\u1eddi d\u00f9ng t\u1ed1n s\u1ee9c.<\/p>\n

Trong thi\u1ebft k\u1ebf web, giao di\u1ec7n c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 t\u00ednh \u0111i\u1ec3n h\u00ecnh (typicality)<\/strong>, ngh\u0129a l\u00e0 g\u1ea7n v\u1edbi nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen, th\u00ec n\u00e3o h\u1ecd c\u00e0ng x\u1eed l\u00fd nhanh h\u01a1n. V\u00e0 nh\u1eefng g\u00ec x\u1eed l\u00fd nhanh, nh\u1eb9 nh\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn l\u00e0 an to\u00e0n, \u0111\u00e1ng tin h\u01a1n<\/strong>.<\/p>\n

C\u00e1i hay c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 n\u00f3 di\u1ec5n ra trong v\u00f4 th\u1ee9c<\/strong>.<\/p>\n

Kh\u00f4ng ai ng\u1ed3i tr\u01b0\u1edbc m\u1ed9t website r\u1ed3i t\u1ef1 n\u00f3i \u201cgiao di\u1ec7n n\u00e0y quen n\u00ean m\u00ecnh s\u1ebd tin\u201d, nh\u01b0ng c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc khi h\u1ecd k\u1ecbp ph\u00e2n t\u00edch r\u1ed3i.<\/p>\n

T\u1ea1i sao n\u00e3o b\u1ed9 l\u1ea1i th\u00edch nh\u1eefng g\u00ec d\u1ec5 hi\u1ec3u?<\/h2>\n

C\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn g\u1ecdn l\u00e0 \u0111\u1ec3 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng<\/strong>. B\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta lu\u00f4n \u01b0u ti\u00ean c\u00e1ch x\u1eed l\u00fd hi\u1ec7u qu\u1ea3<\/strong>, ch\u1ee9 n\u00f3 kh\u00f4ng mu\u1ed1n ph\u00e2n t\u00edch th\u1eadt k\u1ef9 m\u1ecdi th\u00f4ng tin xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft.<\/p>\n

Khi trang web c\u1ee7a b\u1ea1n d\u1ec5 \u0111\u1ecdc, n\u00e3o s\u1ebd t\u1ef1 \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi ng\u1ea7m: \u201cM\u00ecnh c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi xem n\u1ed9i dung n\u00e0y?\u201d. N\u1ebfu qu\u00e1 tr\u00ecnh \u0111\u00f3 nh\u1eb9 nh\u00e0ng, tr\u01a1n tru, c\u1ea3m x\u00fac t\u00edch c\u1ef1c<\/strong> c\u0169ng d\u1ec5 \u0111\u01b0\u1ee3c g\u00e1n lu\u00f4n cho n\u1ed9i dung, s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 n\u00f3 \u0111ang nh\u00ecn th\u1ea5y.<\/p>\n

V\u1eady n\u00ean kh\u00e1ch h\u00e0ng tin m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n vi\u1ebft kh\u00f4ng h\u1eb3n v\u00ec th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 \u0111\u00fang h\u01a1n.<\/p>\n

Nhi\u1ec1u khi ch\u1ec9 l\u00e0 v\u00ec n\u00f3 c\u1ea3m th\u1ea5y \u0111\u00fang h\u01a1n<\/strong>.<\/p><\/blockquote>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00e1ch ph\u1ea3i v\u1eaft \u00f3c<\/strong> \u0111\u1ec3 hi\u1ec3u b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i n\u1eb1m \u1edf \u0111\u00e2u, n\u00fat mua h\u00e0ng n\u00e0o m\u1edbi \u0111\u00fang th\u00ec n\u00e3o s\u1ebd xem tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n t\u1ea1o ra l\u00e0 phi\u1ec1n ph\u1ee9c. S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1t, nh\u01b0ng h\u1ecd kh\u00f4ng c\u00f2n \u0111\u1ee7 ki\u00ean nh\u1eabn<\/strong> \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1edbi ph\u1ea7n t\u1ed1t \u0111\u00f3 n\u1eefa.<\/p>\n

V\u1edbi m\u00ecnh, \u0111\u00e2y l\u00e0 l\u00fd do b\u1ea1n kh\u00f4ng n\u00ean xem s\u1ef1 d\u1ec5 hi\u1ec3u nh\u01b0 m\u1ed9t chi ti\u1ebft trang tr\u00ed cho website.<\/p>\n

N\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c kh\u00e1ch \u1edf l\u1ea1i, tin t\u01b0\u1edfng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong>.<\/p>\n

B\u1ed1 c\u1ee5c quen thu\u1ed9c gi\u00fap Website \u0111\u00e1ng tin h\u01a1n<\/h2>\n

\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 ph\u1ea7n nhi\u1ec1u b\u1ea1n l\u00e0m website hay hi\u1ec3u nh\u1ea7m nh\u1ea5t. Ai c\u0169ng mu\u1ed1n web c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt, \u201ckh\u00f4ng \u0111\u1ee5ng h\u00e0ng\u201d. Tuy nhi\u00ean, kh\u00e1c bi\u1ec7t qu\u00e1 m\u1ee9c v\u1ec1 b\u1ed1 c\u1ee5c l\u00e0 m\u1ed9t con dao hai l\u01b0\u1ee1i. Ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u00e3 quen v\u1edbi m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed g\u1ea7n nh\u01b0 m\u1eb7c \u0111\u1ecbnh: menu n\u1eb1m ph\u00eda tr\u00ean, gi\u1ecf h\u00e0ng \u1edf g\u00f3c ph\u1ea3i, n\u00fat mua h\u00e0ng c\u00f3 m\u00e0u n\u1ed5i b\u1eadt, form li\u00ean h\u1ec7 th\u01b0\u1eddng n\u1eb1m cu\u1ed1i trang, v.v\u2026 H\u1ecd kh\u00f4ng c\u1ea7n h\u1ecdc nh\u1eefng \u0111i\u1ec1u n\u00e0y, c\u1ee9 v\u00e0o web l\u00e0 d\u00f9ng theo ph\u1ea3n x\u1ea1 th\u00f4i.<\/p>\n

Khi giao di\u1ec7n c\u1ee7a b\u1ea1n \u0111i theo c\u00e1c khu\u00f4n m\u1eabu quen thu\u1ed9c \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i m\u1ea5t th\u00eam dung l\u01b0\u1ee3ng n\u00e3o<\/strong> \u0111\u1ec3 h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng website. H\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o th\u1ee9 quan tr\u1ecdng h\u01a1n<\/strong> l\u00e0 s\u1ea3n ph\u1ea9m, gi\u00e1 b\u00e1n v\u00e0 l\u1ee3i \u00edch m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

M\u1ed9t thi\u1ebft k\u1ebf c\u00f3 tr\u1eadt t\u1ef1 v\u00e0 h\u00e0i ho\u00e0 s\u1ebd t\u1ea1o ra c\u1ea3m gi\u00e1c d\u1ec5 d\u00e0ng trong nh\u1eadn th\u1ee9c, c\u00f2n g\u1ecdi l\u00e0 cognitive ease<\/strong>. S\u1ef1 d\u1ec5 d\u00e0ng n\u00e0y t\u1ea1o n\u00ean processing fluency<\/strong>, r\u1ed3i t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ed1 c\u1ee5c website c\u1ee7a b\u1ea1n l\u1ed9n x\u1ed9n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u201cgi\u1ea3i m\u00e3\u201d<\/strong>, h\u1ecd c\u00f3 th\u1ec3 r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i b\u1ecb ch\u1eb7n nh\u1eadn th\u1ee9c (cognitively blocked)<\/strong>. L\u00fac n\u00e0y ph\u1ea7n l\u1edbn s\u1ef1 ch\u00fa \u00fd \u0111\u00e3 d\u00f9ng cho vi\u1ec7c t\u00ecm menu, t\u00ecm n\u00fat b\u1ea5m, hi\u1ec3u c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng n\u00ean h\u1ecd kh\u00f4ng c\u00f2n nhi\u1ec1u ch\u1ed7 \u0111\u1ec3 c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac n\u1eefa.<\/p>\n

N\u00f3i d\u1ec5 hi\u1ec3u h\u01a1n, m\u1ed9t b\u1ed1 c\u1ee5c qu\u00e1 s\u00e1ng t\u1ea1o<\/strong> ch\u01b0a ch\u1eafc gi\u00fap b\u1ea1n b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

Nhi\u1ec1u khi n\u00f3 ch\u1ec9 b\u1eaft kh\u00e1ch l\u00e0m th\u00eam vi\u1ec7c<\/strong> tr\u01b0\u1edbc khi bi\u1ebft b\u1ea1n mu\u1ed1n b\u00e1n g\u00ec m\u00e0 th\u00f4i.<\/p>\n

N\u1ed9i dung \u0111\u01a1n gi\u1ea3n l\u1ea1i d\u1ec5 thuy\u1ebft ph\u1ee5c h\u01a1n<\/h2>\n

Ngo\u00e0i b\u1ed1 c\u1ee5c th\u00ec ch\u1eef ngh\u0129a b\u1ea1n d\u00f9ng tr\u00ean website c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn l\u00f2ng tin. M\u00ecnh th\u1ea5y nhi\u1ec1u b\u1ea1n l\u00e0m Content hay m\u1eafc \u0111\u00fang m\u1ed9t l\u1ed7i l\u00e0 c\u1ed1 d\u00f9ng t\u1eeb th\u1eadt \u201ck\u00eau\u201d, th\u00eam nhi\u1ec1u thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n<\/strong> \u0111\u1ec3 b\u00e0i vi\u1ebft tr\u00f4ng chuy\u00ean nghi\u1ec7p h\u01a1n. Nh\u01b0ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng v\u00e0o website \u0111\u1ec3 ch\u1ea5m v\u1ed1n t\u1eeb. H\u1ecd v\u00e0o \u0111\u1ec3 bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1<\/strong> c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n

T\u1eeb ng\u1eef ph\u1ee9c t\u1ea1p ch\u01b0a ch\u1eafc l\u00e0m b\u1ea1n th\u00f4ng minh h\u01a1n<\/h3>\n

C\u00f3 m\u1ed9t \u0111i\u1ec1u kh\u00e1 th\u00fa v\u1ecb l\u00e0 nh\u1eefng t\u1eeb ng\u1eef d\u00e0i d\u00f2ng, ph\u1ee9c t\u1ea1p kh\u00f4ng c\u1ea7n thi\u1ebft c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi vi\u1ebft b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 k\u00e9m th\u00f4ng minh h\u01a1n, k\u00e9m ch\u00e2n th\u1ef1c h\u01a1n v\u00e0 \u00edt \u0111\u01b0\u1ee3c y\u00eau th\u00edch h\u01a1n<\/strong>.<\/p>\n

Nghe h\u01a1i ng\u01b0\u1ee3c \u0111\u00fang kh\u00f4ng?<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 d\u00f9ng c\u00e0ng nhi\u1ec1u t\u1eeb \u201c\u0111ao to b\u00faa l\u1edbn\u201d th\u00ec c\u00e0ng ra d\u00e1ng chuy\u00ean gia, c\u00f2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 \u0111\u01a1n gi\u1ea3n h\u01a1n: h\u1ecd kh\u00f4ng hi\u1ec3u b\u1ea1n \u0111ang n\u00f3i g\u00ec.<\/p>\n

Khi n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f3 hi\u1ec3u, ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i quay l\u1ea1i c\u00e2u tr\u01b0\u1edbc, t\u1ef1 \u0111o\u00e1n \u00fd ho\u1eb7c t\u00ecm xem thu\u1eadt ng\u1eef \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 g\u00ec. M\u1ed7i l\u1ea7n nh\u01b0 v\u1eady l\u00e0 m\u1ed9t l\u1ea7n s\u1ef1 tr\u00f4i ch\u1ea3y b\u1ecb ng\u1eaft<\/strong>, v\u00e0 kh\u1ea3 n\u0103ng h\u1ecd tho\u00e1t trang<\/strong> c\u0169ng t\u0103ng l\u00ean.<\/p>\n

C\u00e1i kh\u00f3 trong Marketing nhi\u1ec1u khi kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecm m\u1ed9t c\u00e2u th\u1eadt hoa m\u1ef9 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c. Theo m\u00ecnh, c\u00e1i kh\u00f3 ch\u00ednh l\u00e0 n\u00f3i r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n<\/strong> b\u1eb1ng nh\u1eefng t\u1eeb m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec3u ngay<\/strong>.<\/p>\n

C\u00e2u ng\u1eafn \u0111\u00f4i khi l\u1ea1i th\u1eafng c\u00e2u tr\u1ea5n an d\u00e0i d\u00f2ng<\/h3>\n

C\u00f3 m\u1ed9t th\u1eed nghi\u1ec7m A\/B<\/strong> v\u1ec1 n\u1ed9i dung ch\u00ednh s\u00e1ch hu\u1ef7 d\u1ecbch v\u1ee5 kh\u00e1 th\u00fa v\u1ecb.<\/p>\n

M\u1ed9t phi\u00ean b\u1ea3n ch\u1ec9 vi\u1ebft ng\u1eafn g\u1ecdn: \u201cB\u1ea1n c\u00f3 th\u1ec3 hu\u1ef7 b\u1ea5t k\u1ef3 l\u00fac n\u00e0o\u201d<\/strong>, phi\u00ean b\u1ea3n c\u00f2n l\u1ea1i d\u00f9ng nhi\u1ec1u c\u00e2u h\u01a1n \u0111\u1ec3 tr\u1ea5n an kh\u00e1ch h\u00e0ng.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 c\u00e2u ng\u1eafn hi\u1ec7u qu\u1ea3 h\u01a1n t\u1edbi 14%<\/strong>.<\/p>\n

L\u00fd do c\u0169ng kh\u00f4ng c\u00f3 g\u00ec qu\u00e1 ph\u1ee9c t\u1ea1p. Ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn m\u1ed9t l\u1ea7n l\u00e0 hi\u1ec3u, kh\u00f4ng ph\u1ea3i \u0111\u1ecdc \u0111i \u0111\u1ecdc l\u1ea1i \u0111\u1ec3 xem c\u00f3 \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111ang \u0111\u01b0\u1ee3c gi\u1ea5u ph\u00eda sau hay kh\u00f4ng. N\u1ed9i dung c\u00e0ng r\u00f5 th\u00ec n\u00e3o x\u1eed l\u00fd c\u00e0ng nhanh<\/strong>, v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u0169ng d\u1ec5 \u0111\u01b0\u1ee3c \u0111\u01b0a ra h\u01a1n<\/strong>.<\/p>\n

Font ch\u1eef c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h3>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n m\u00e0 m\u00ecnh kh\u00e1 b\u1ea5t ng\u1edd khi t\u00ecm hi\u1ec3u v\u1ec1 Cognitive Fluency: font ch\u1eef c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i<\/strong> c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn s\u1ea3n ph\u1ea9m.<\/p>\n

\"C\u00f9ng
C\u00f9ng m\u1ed9t n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea1o m\u1ee9c \u0111\u1ed9 d\u1ec5 x\u1eed l\u00fd r\u1ea5t kh\u00e1c ch\u1ec9 v\u00ec ki\u1ec3u ch\u1eef v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n. Ngu\u1ed3n: Springer Nature.<\/figcaption><\/figure>\n

Trong m\u1ed9t nghi\u00ean c\u1ee9u, ph\u1ea7n li\u1ec7t k\u00ea t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1eb1ng hai ki\u1ec3u ch\u1eef c\u00f3 m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc kh\u00e1c nhau.<\/p>\n

Khi c\u00e1c t\u00ednh n\u0103ng s\u1eed d\u1ee5ng font d\u1ec5 \u0111\u1ecdc<\/strong>, s\u1ed1 ng\u01b0\u1eddi s\u1eb5n s\u00e0ng mua h\u00e0ng t\u0103ng g\u1ea5p \u0111\u00f4i<\/strong> so v\u1edbi phi\u00ean b\u1ea3n d\u00f9ng font kh\u00f3 \u0111\u1ecdc.<\/p>\n

Kh\u00f4ng ch\u1ec9 khi mua h\u00e0ng \u0111\u00e2u nh\u00e9. Khi m\u1ed9t c\u00f4ng th\u1ee9c n\u1ea5u \u0103n ho\u1eb7c b\u00e0i t\u1eadp th\u1ec3 d\u1ee5c \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng font kh\u00f3 \u0111\u1ecdc, ng\u01b0\u1eddi xem c\u0169ng c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 m\u00f3n \u0111\u00f3 ph\u1ee9c t\u1ea1p h\u01a1n, b\u00e0i t\u1eadp \u0111\u00f3 kh\u00f3 th\u1ef1c hi\u1ec7n h\u01a1n th\u1ef1c t\u1ebf.<\/p>\n

N\u00e3o \u0111\u00e3 nh\u1ea7m gi\u1eefa \u201ckh\u00f3 \u0111\u1ecdc\u201d v\u00e0 \u201ckh\u00f3 l\u00e0m\u201d<\/strong>.<\/p><\/blockquote>\n

Do \u0111\u00f3, n\u1ebfu website c\u1ee7a b\u1ea1n \u0111ang d\u00f9ng ki\u1ec3u ch\u1eef c\u00e1ch \u0111i\u1ec7u, ch\u00e2n d\u00e0i lo\u1eb1ng ngo\u1eb1ng ch\u1ec9 v\u00ec nh\u00ecn c\u00f3 v\u1ebb sang, th\u00ec ch\u00ednh font m\u00e0 b\u1ea1n ch\u1ecdn c\u00f3 th\u1ec3 l\u00e0m s\u1ea3n ph\u1ea9m tr\u00f4ng ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng h\u01a1n<\/strong> trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1ef1 quen thu\u1ed9c khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi b\u1ea1n<\/h2>\n

C\u00f3 bao gi\u1edd b\u1ea1n th\u1eafc m\u1eafc t\u1ea1i sao kh\u00e1ch v\u1eabn quay l\u1ea1i mua \u1edf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quen, d\u00f9 b\u00ean ngo\u00e0i c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn m\u1edbi h\u01a1n ho\u1eb7c r\u1ebb h\u01a1n ch\u01b0a? S\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c c\u0169ng gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n \u0111i\u1ec1u n\u00e0y. Ch\u1ecdn th\u1ee9 \u0111\u00e3 bi\u1ebft lu\u00f4n nhanh, d\u1ec5 v\u00e0 an to\u00e0n h\u01a1n<\/strong> cho n\u00e3o b\u1ed9. Kh\u00e1ch t\u1eebng mua c\u1ee7a b\u1ea1n, t\u1eebng s\u1eed d\u1ee5ng v\u00e0 th\u1ea5y \u1ed5n th\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i t\u1ed1n c\u00f4ng \u0111\u00e1nh gi\u00e1 t\u1eeb \u0111\u1ea7u<\/strong>.<\/p>\n

H\u1ecd c\u0169ng kh\u00f4ng mu\u1ed1n \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro c\u1ee7a m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u1ed3i t\u1ec7.<\/p>\n

Thay v\u00ec nghi\u00ean c\u1ee9u th\u00eam h\u00e0ng ch\u1ee5c l\u1ef1a ch\u1ecdn kh\u00e1c, quay v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u quen l\u00e0 con \u0111\u01b0\u1eddng nh\u1eb9 nh\u00e0ng h\u01a1n.<\/p>\n

V\u00ec v\u1eady, gi\u1eef tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n<\/strong> tr\u00ean website kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n giao di\u1ec7n \u0111\u1eb9p hay x\u1ea5u.<\/p>\n

\u0110\u00e2y c\u00f2n l\u00e0 c\u00e1ch b\u1ea1n nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 quen thu\u1ed9c, r\u1ed3i t\u1eeb s\u1ef1 quen thu\u1ed9c \u0111\u00f3 m\u1edbi d\u1ea7n h\u00ecnh th\u00e0nh l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> v\u1edbi b\u1ea1n.<\/p>\n

\u00c1p d\u1ee5ng Cognitive Fluency v\u00e0o Website nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

\u0110\u1ebfn \u0111\u00e2y ch\u1eafc b\u1ea1n c\u0169ng h\u00ecnh dung \u0111\u01b0\u1ee3c m\u00ecnh n\u00ean l\u00e0m g\u00ec r\u1ed3i \u0111\u00fang kh\u00f4ng? M\u00ecnh t\u00f3m l\u1ea1i m\u1ed9t v\u00e0i nguy\u00ean t\u1eafc \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra ngay tr\u00ean website c\u1ee7a m\u00ecnh:<\/p>\n

    \n
  • D\u00f9ng ng\u00f4n t\u1eeb \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c di\u1ec7n:<\/strong> N\u00f3i \u0111\u00fang th\u1ee9 kh\u00e1ch c\u1ea7n bi\u1ebft, \u0111\u1eebng c\u1ed1 t\u1ecf ra cao si\u00eau b\u1eb1ng nh\u1eefng thu\u1eadt ng\u1eef kh\u00f4ng c\u1ea7n thi\u1ebft.<\/li>\n
  • Gi\u1eef tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u01a1n tru:<\/strong> \u0110\u01b0\u1eddng \u0111i t\u1eeb trang ch\u1ee7 \u0111\u1ebfn n\u00fat mua h\u00e0ng c\u00e0ng \u00edt b\u01b0\u1edbc r\u1ed1i r\u1eafm c\u00e0ng t\u1ed1t.<\/li>\n
  • Ch\u1ecdn font ch\u1eef d\u1ec5 \u0111\u1ecdc:<\/strong> \u0110\u1eebng \u0111\u00e1nh \u0111\u1ed5i kh\u1ea3 n\u0103ng \u0111\u1ecdc ch\u1ec9 \u0111\u1ec3 l\u1ea5y c\u1ea3m gi\u00e1c ngh\u1ec7 thu\u1eadt cho website.<\/li>\n
  • Gi\u1eef b\u1ed1 c\u1ee5c g\u1ecdn g\u00e0ng, c\u00f3 nhi\u1ec1u kho\u1ea3ng tr\u1eafng:<\/strong> Kho\u1ea3ng tr\u1eafng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n b\u1ecb l\u00e3ng ph\u00ed. N\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn r\u00f5 t\u1eebng nh\u00f3m n\u1ed9i dung v\u00e0 kh\u00f4ng b\u1ecb ng\u1ed9p khi xem trang.<\/li>\n<\/ul>\n

    B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0m l\u1ea1i to\u00e0n b\u1ed9 giao di\u1ec7n<\/strong>. Ch\u1ec9 c\u1ea7n kh\u00e1ch v\u00e0o web c\u1ee7a b\u1ea1n bi\u1ebft ngay n\u00ean nh\u00ecn \u0111\u00e2u, \u0111\u1ecdc g\u00ec v\u00e0 b\u1ea5m v\u00e0o ch\u1ed7 n\u00e0o<\/strong> th\u00ec ph\u1ea7n l\u1edbn r\u00e0o c\u1ea3n nh\u1eadn th\u1ee9c \u0111\u00e3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf r\u1ed3i.<\/p>\n

    C\u00f3 ph\u1ea3i l\u00fac n\u00e0o d\u1ec5 \u0111\u1ecdc c\u0169ng t\u1ed1t?<\/h2>\n

    N\u00f3i v\u1eady kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 d\u1ec5 \u0111\u1ecdc lu\u00f4n th\u1eafng trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p \u0111\u00e2u nha. C\u00f3 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1 th\u00fa v\u1ecb v\u1ec1 nh\u00e0 h\u00e0ng b\u00e1n burger th\u1ecbt b\u00f2 Wagyu v\u1edbi m\u1ee9c gi\u00e1 r\u1ea5t cao.<\/p>\n

    Nh\u00e0 h\u00e0ng n\u00e0y c\u1ed1 t\u00ecnh m\u00f4 t\u1ea3 m\u00f3n \u0103n b\u1eb1ng font ch\u1eef nghi\u00eang, nh\u1ecf v\u00e0 h\u01a1i kh\u00f3 \u0111\u1ecdc tr\u00ean th\u1ef1c \u0111\u01a1n.<\/p>\n

    Nghe th\u00ec c\u00f3 v\u1ebb \u0111i ng\u01b0\u1ee3c to\u00e0n b\u1ed9 nguy\u00ean t\u1eafc m\u00ecnh v\u1eeba n\u00f3i, nh\u01b0ng s\u1ef1 kh\u00f3 \u0111\u1ecdc \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\n

    Khi kh\u00e1ch ph\u1ea3i c\u1ed1 g\u1eafng h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ec3 \u0111\u1ecdc ph\u1ea7n m\u00f4 t\u1ea3, h\u1ecd c\u1ea3m nh\u1eadn r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 k\u1ef3 c\u00f4ng<\/strong> trong qu\u00e1 tr\u00ecnh ch\u1ebf bi\u1ebfn. C\u1ea3m gi\u00e1c \u0111\u00f3 l\u00e0m gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c c\u1ee7a m\u00f3n \u0103n \u0111\u1eaft \u0111\u1ecf \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean.<\/p>\n

    V\u1eady n\u00ean v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p, vi\u1ec7c t\u1ea1o ra m\u1ed9t ch\u00fat \u201ckh\u00f3\u201d c\u00f3 ki\u1ec3m so\u00e1t<\/strong> \u0111\u00f4i khi l\u1ea1i c\u00f3 l\u1ee3i. Tuy nhi\u00ean, v\u1edbi \u0111a s\u1ed1 website b\u00e1n h\u00e0ng th\u00f4ng th\u01b0\u1eddng, nh\u1ea5t l\u00e0 website m\u1edbi \u0111ang c\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng tin, th\u00ec d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u v\u00e0 quen m\u1eaft<\/strong> v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn an to\u00e0n h\u01a1n.<\/p>\n

    L\u1eddi k\u1ebft<\/h2>\n

    Nh\u01b0 v\u1eady l\u00e0 m\u00ecnh \u0111\u00e3 gi\u1ea3i th\u00edch s\u1ef1 tr\u00f4i ch\u1ea3y nh\u1eadn th\u1ee9c l\u00e0 g\u00ec v\u00e0 v\u00ec sao n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong> tr\u00ean website. N\u00f3i g\u1ecdn l\u1ea1i, n\u00e3o b\u1ed9 lu\u00f4n th\u00edch nh\u1eefng g\u00ec d\u1ec5 x\u1eed l\u00fd<\/strong>, v\u00e0 th\u1ee9 g\u00ec d\u1ec5 x\u1eed l\u00fd th\u00ec ch\u00fang ta c\u0169ng d\u1ec5 tin t\u01b0\u1edfng h\u01a1n<\/strong>.<\/p>\n

    Do \u0111\u00f3, tr\u01b0\u1edbc khi ngh\u0129 c\u00e1ch l\u00e0m website th\u1eadt \u201c\u1ea5n t\u01b0\u1ee3ng\u201d, m\u00ecnh ngh\u0129 b\u1ea1n h\u00e3y l\u00e0m n\u00f3 d\u1ec5 hi\u1ec3u tr\u01b0\u1edbc<\/strong>.<\/p>\n

    B\u1ed1 c\u1ee5c quen thu\u1ed9c kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u00e0m ch\u00e1n, n\u1ed9i dung \u0111\u01a1n gi\u1ea3n c\u0169ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 thi\u1ebfu chuy\u00ean nghi\u1ec7p.<\/p><\/blockquote>\n

    N\u1ebfu b\u1ea1n \u0111ang ch\u1ec9nh l\u1ea1i giao di\u1ec7n ho\u1eb7c Content cho website, h\u00e3y th\u1eed soi t\u1eebng chi ti\u1ebft: menu c\u00f3 n\u1eb1m \u0111\u00fang n\u01a1i kh\u00e1ch th\u01b0\u1eddng t\u00ecm kh\u00f4ng<\/strong>, c\u00e2u ch\u1eef c\u00f3 \u0111\u1ecdc m\u1ed9t l\u1ea7n l\u00e0 hi\u1ec3u kh\u00f4ng<\/strong>, font c\u00f3 d\u1ec5 nh\u00ecn kh\u00f4ng<\/strong>. \u0110\u00f4i khi ch\u1ec9 c\u1ea7n s\u1eeda v\u00e0i th\u1ee9 nh\u1ecf nh\u01b0 v\u1eady th\u00f4i, t\u1ef7 l\u1ec7 kh\u00e1ch \u1edf l\u1ea1i v\u00e0 mua h\u00e0ng<\/strong> \u0111\u00e3 kh\u00e1c \u0111i r\u1ea5t nhi\u1ec1u r\u1ed3i \u0111\u1ea5y.<\/p>\n","protected":false},"excerpt":{"rendered":"

    C\u00f3 l\u1ebd b\u1ea1n c\u0169ng gi\u1ed1ng nh\u01b0 m\u00ecnh, t\u1eebng ng\u1ed3i c\u1ea3 bu\u1ed5i ch\u1ec9 \u0111\u1ec3 ch\u1ec9nh giao di\u1ec7n website v\u00ec c\u1ea3m th\u1ea5y n\u00f3 ch\u01b0a \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ed5i font n\u00e0y, th\u1eed th\u00eam m\u1ed9t hi\u1ec7u \u1ee9ng kh\u00e1c, r\u1ed3i k\u00e9o menu sang v\u1ecb tr\u00ed h\u01a1i l\u1ea1 m\u1ed9t ch\u00fat \u0111\u1ec3 web nh\u00ecn kh\u00f4ng gi\u1ed1ng ai. Nh\u01b0ng sau v\u00e0i l\u1ea7n nh\u01b0 […]<\/p>\n","protected":false},"author":1,"featured_media":4564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[50],"class_list":["post-4050","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-nhan-thuc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4050"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4050\/revisions"}],"predecessor-version":[{"id":4517,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4050\/revisions\/4517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4564"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}