{"id":4048,"date":"2026-08-15T13:48:07","date_gmt":"2026-08-15T13:48:07","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4048"},"modified":"2026-08-24T18:14:04","modified_gmt":"2026-08-24T18:14:04","slug":"authority-bias","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/authority-bias\/","title":{"rendered":"Thi\u00ean ki\u1ebfn th\u1ea9m quy\u1ec1n (Authority Bias) l\u00e0 g\u00ec?"},"content":{"rendered":"

B\u1ea1n c\u00f3 t\u1eebng nghe theo l\u1eddi khuy\u00ean ch\u1ecdn gi\u00e0y ch\u1ea1y b\u1ed9 t\u1eeb m\u1ed9t t\u1ef7 ph\u00fa t\u00e0i ch\u00ednh, d\u00f9 ng\u01b0\u1eddi n\u00e0y ch\u01b0a t\u1eebng ch\u1ea1y n\u1ed5i m\u1ed9t cu\u1ed9c marathon n\u00e0o? Hay ch\u1ec9 v\u00ec tr\u01b0\u1edbc t\u00ean s\u1ea3n ph\u1ea9m c\u00f3 th\u00eam ch\u1eef “Dr.”, b\u1ea1n \u0111\u00e3 m\u1eb7c \u0111\u1ecbnh tin r\u1eb1ng n\u00f3 t\u1ed1t cho s\u1ee9c kh\u1ecfe?<\/span><\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch thi\u00ean ki\u1ebfn uy quy\u1ec1n<\/strong> (authority bias)<\/em> v\u1eadn h\u00e0nh trong \u0111\u1ea7u m\u1ed7i ng\u01b0\u1eddi. V\u00e0 n\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u00e2m th\u1ea7m nh\u01b0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 m\u1ed9t website c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch gh\u00e9 th\u0103m, ngay c\u1ea3 tr\u01b0\u1edbc khi h\u1ecd k\u1ecbp \u0111\u1ecdc h\u1ebft m\u1ed9t \u0111o\u1ea1n n\u1ed9i dung.<\/p>\n

Thi\u00ean ki\u1ebfn uy quy\u1ec1n l\u00e0 g\u00ec?<\/strong><\/h2>\n

Thi\u00ean ki\u1ebfn uy quy\u1ec1n l\u00e0 xu h\u01b0\u1edbng t\u00e2m l\u00fd khi\u1ebfn con ng\u01b0\u1eddi tin t\u01b0\u1edfng, t\u00f4n tr\u1ecdng v\u00e0 l\u00e0m theo l\u1eddi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 v\u1ebb “c\u00f3 uy quy\u1ec1n”, g\u1ea7n nh\u01b0 m\u1ed9t c\u00e1ch v\u00f4 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

\"M\u1ed9t
\u00c1o blouse tr\u1eafng v\u00e0 b\u1ed1i c\u1ea3nh ph\u00f2ng th\u00ed nghi\u1ec7m l\u00e0 nh\u1eefng t\u00edn hi\u1ec7u tr\u1ef1c quan th\u01b0\u1eddng g\u1eafn v\u1edbi chuy\u00ean m\u00f4n. Ngu\u1ed3n \u1ea3nh: Made by Katie<\/figcaption><\/figure>\n

\u0110i\u1ec1u \u0111\u00e1ng n\u00f3i n\u1eb1m \u1edf ch\u1ed7: n\u00e3o b\u1ed9 ch\u00fang ta th\u01b0\u1eddng ch\u00fa \u00fd \u0111\u1ebfn ai \u0111ang n\u00f3i h\u01a1n l\u00e0 ng\u01b0\u1eddi \u0111\u00f3 th\u1ef1c s\u1ef1 n\u00f3i g\u00ec.<\/strong> Ch\u1ec9 c\u1ea7n tr\u01b0\u1edbc m\u1eb7t l\u00e0 m\u1ed9t b\u00e1c s\u0129, gi\u00e1o s\u01b0 hay chuy\u00ean gia, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi nghe s\u1ebd t\u1ef1 \u0111\u1ed9ng h\u1ea1 th\u1ea5p s\u1ef1 nghi ng\u1edd, k\u1ec3 c\u1ea3 khi l\u1eddi khuy\u00ean \u0111\u00f3 n\u1eb1m ngo\u00e0i chuy\u00ean m\u00f4n c\u1ee7a ng\u01b0\u1eddi n\u00f3i.<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u g\u00ec b\u1ea5t th\u01b0\u1eddng. Tu\u00e2n theo nh\u00e2n v\u1eadt uy quy\u1ec1n g\u1ea7n nh\u01b0 l\u00e0 m\u1ed9t b\u1ea3n t\u00ednh b\u1ea9m sinh<\/strong> c\u1ee7a con ng\u01b0\u1eddi, t\u1ed3n t\u1ea1i t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi c\u00f3 website hay qu\u1ea3ng c\u00e1o.<\/p>\n

V\u00ec sao ch\u1ec9 m\u1ed9t t\u00edn hi\u1ec7u nh\u1ecf c\u0169ng khi\u1ebfn ch\u00fang ta “bu\u00f4ng v\u0169 kh\u00ed”?<\/strong><\/h2>\n

\u0110i\u1ec1u khi\u1ebfn thi\u00ean ki\u1ebfn uy quy\u1ec1n tr\u1edf n\u00ean \u0111\u00e1ng ch\u00fa \u00fd n\u1eb1m \u1edf ch\u1ed7: n\u00f3 kh\u00f4ng \u0111\u00f2i h\u1ecfi b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf, ch\u1ec9 c\u1ea7n m\u1ed9t d\u1ea5u hi\u1ec7u b\u00ean ngo\u00e0i l\u00e0 \u0111\u1ee7.<\/p>\n

M\u1ed9t th\u00ed nghi\u1ec7m t\u1eebng ghi nh\u1eadn: ng\u01b0\u1eddi m\u1eb7c trang ph\u1ee5c b\u1ea3o h\u1ed9 cam c\u1ee7a c\u00f4ng nh\u00e2n l\u00e0m \u0111\u01b0\u1eddng \u0111\u1ee9ng ra y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng kh\u00f4ng \u0111\u1ed7 xe \u1edf m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed. K\u1ebft qu\u1ea3, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi tham gia \u0111\u1ec1u l\u00e0m theo, kh\u00f4ng h\u1ec1 \u0111\u1eb7t c\u00e2u h\u1ecfi, ch\u1ec9 v\u00ec ng\u01b0\u1eddi \u0111\u00f3 “tr\u00f4ng gi\u1ed1ng” ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n.<\/p>\n

Th\u00fa v\u1ecb h\u01a1n, hi\u1ec7u \u1ee9ng n\u00e0y c\u00f2n t\u00e1c \u0111\u1ed9ng ng\u01b0\u1ee3c l\u1ea1i ch\u00ednh ng\u01b0\u1eddi m\u1eb7c: nh\u1eefng ai kho\u00e1c \u00e1o blouse tr\u1eafng trong ph\u00f2ng th\u00ed nghi\u1ec7m khi l\u00e0m b\u00e0i ki\u1ec3m tra l\u1ea1i \u0111\u1ea1t \u0111i\u1ec3m cao h\u01a1n nh\u00f3m kh\u00f4ng m\u1eb7c \u00e1o. T\u00edn hi\u1ec7u uy quy\u1ec1n, ho\u00e1 ra, kh\u00f4ng ch\u1ec9 \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi nh\u00ecn m\u00e0 c\u00f2n thay \u0111\u1ed5i c\u1ea3 c\u00e1ch ng\u01b0\u1eddi trong cu\u1ed9c h\u00e0nh x\u1eed.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c: nh\u1eefng d\u1ea5u hi\u1ec7u chuy\u00ean m\u00f4n d\u00f9 nh\u1ecf nh\u1ea5t c\u0169ng \u0111\u1ee7 s\u1ee9c l\u00e0m gi\u1ea3m s\u1ef1 \u0111\u1ec1 ph\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng \u0111\u1ed9 tin c\u1eady l\u00ean r\u1ea5t nhanh<\/strong> – \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 ai l\u00e0m website hay content \u0111\u1ec1u n\u00ean hi\u1ec3u r\u00f5.<\/p>\n

Nh\u1eefng “ph\u1ee5 ki\u1ec7n” n\u00e0o khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00f4ng c\u00f3 v\u1ebb uy quy\u1ec1n?<\/strong><\/h2>\n

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o uy quy\u1ec1n c\u0169ng \u0111\u1ebfn t\u1eeb n\u0103ng l\u1ef1c th\u1eadt s\u1ef1. Ph\u1ea7n l\u1edbn th\u1eddi gian, b\u1ed9 n\u00e3o ch\u1ec9 \u0111ang ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c t\u00edn hi\u1ec7u quen thu\u1ed9c sau:<\/p>\n

    \n
  • H\u1ecdc v\u1ecb v\u00e0 ch\u1ee9c danh:<\/strong> Ti\u1ebfn s\u0129, Gi\u00e1o s\u01b0, hay “b\u00e1c s\u0129 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn b\u1edfi h\u1ed9i \u0111\u1ed3ng chuy\u00ean m\u00f4n” – ch\u1ec9 c\u1ea7n xu\u1ea5t hi\u1ec7n, nh\u1eefng danh x\u01b0ng n\u00e0y \u0111\u00e3 t\u1ef1 t\u1ea1o ra m\u1ed9t lu\u1ed3ng tin c\u1eady nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
  • Trang ph\u1ee5c \u0111\u1eb7c tr\u01b0ng:<\/strong> \u00c1o vest cam c\u1ee7a c\u00f4ng nh\u00e2n, \u00e1o blouse tr\u1eafng c\u1ee7a nh\u00e0 khoa h\u1ecdc – \u0111\u1ec1u l\u00e0 nh\u1eefng b\u1ed9 trang ph\u1ee5c g\u1eafn li\u1ec1n v\u1edbi h\u00ecnh \u1ea3nh chuy\u00ean m\u00f4n v\u00e0 k\u1ef7 lu\u1eadt.<\/li>\n
  • B\u1ed1i c\u1ea3nh xung quanh:<\/strong> M\u1ed9t ng\u01b0\u1eddi \u0111\u1ee9ng c\u1ea1nh b\u00e0n th\u00ed nghi\u1ec7m, k\u00ednh hi\u1ec3n vi ph\u00eda sau, ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u00e1ng tin h\u01a1n m\u1ed9t ng\u01b0\u1eddi \u0111\u1ee9ng gi\u1eefa ph\u00f2ng tr\u1ed1ng.<\/li>\n
  • Gi\u1ea3i th\u01b0\u1edfng v\u00e0 ch\u1ee9ng nh\u1eadn:<\/strong> Danh hi\u1ec7u nh\u01b0 “S\u1ea3n ph\u1ea9m c\u1ee7a n\u0103m” hay c\u00e1c ch\u1ee9ng nh\u1eadn t\u1eeb b\u00ean th\u1ee9 ba c\u0169ng \u0111\u00f3ng vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1 m\u1ed9t t\u1ea5m th\u1ebb b\u00e0i ch\u1ee9ng minh uy t\u00edn.<\/li>\n
  • H\u00ecnh \u1ea3nh ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n:<\/strong> S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a founder hay m\u1ed9t g\u01b0\u01a1ng m\u1eb7t chuy\u00ean nghi\u1ec7p ngay tr\u00ean trang ch\u1ee7 gi\u00fap website tr\u1edf n\u00ean \u0111\u00e1ng tin v\u00e0 c\u00f3 “ng\u01b0\u1eddi th\u1eadt” \u0111\u1ee9ng sau h\u01a1n.<\/li>\n
  • T\u00ean g\u1ecdi g\u1eafn v\u1edbi chuy\u00ean gia:<\/strong> Thay v\u00ec g\u1ecdi \u0111\u01a1n thu\u1ea7n l\u00e0 “O’Hira’s supplement”, ch\u1ec9 c\u1ea7n th\u00eam ch\u1eef “Dr.” ph\u00eda tr\u01b0\u1edbc, s\u1ea3n ph\u1ea9m l\u1eadp t\u1ee9c mang d\u00e1ng d\u1ea5p khoa h\u1ecdc h\u01a1n h\u1eb3n.<\/li>\n
  • Logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn:<\/strong> S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a logo b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed hay \u0111\u1ed1i t\u00e1c l\u1edbn \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t l\u1eddi b\u1ea3o ch\u1ee9ng th\u1ea7m l\u1eb7ng, kh\u00f4ng c\u1ea7n n\u00f3i ra v\u1eabn khi\u1ebfn ng\u01b0\u1eddi xem tin t\u01b0\u1edfng h\u01a1n.<\/li>\n<\/ul>\n
    \"H\u1ed9p
    Bao b\u00ec Dr. Ohhira’s Probiotics \u0111\u1eb7t ch\u1eef \u201cDr.\u201d n\u1ed5i b\u1eadt ngay trong t\u00ean s\u1ea3n ph\u1ea9m. Ngu\u1ed3n \u1ea3nh: Dr. Ohhira Probiotics<\/figcaption><\/figure>\n

    V\u00e0 cu\u1ed1i c\u00f9ng, c\u00e1ch h\u00e0nh v\u0103n c\u0169ng l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u uy quy\u1ec1n: m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 “t\u0103ng 42% lead trong 6 th\u00e1ng” lu\u00f4n thuy\u1ebft ph\u1ee5c h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed9t l\u1eddi h\u1ee9a m\u01a1 h\u1ed3 ki\u1ec3u “ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n”.<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 website t\u1eadn d\u1ee5ng \u0111\u00fang thi\u00ean ki\u1ebfn uy quy\u1ec1n?<\/strong><\/h2>\n

    Hi\u1ec3u \u0111\u01b0\u1ee3c nguy\u00ean l\u00fd l\u00e0 m\u1ed9t chuy\u1ec7n, bi\u1ebfn n\u00f3 th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean website l\u1ea1i l\u00e0 chuy\u1ec7n kh\u00e1c. C\u00f3 hai h\u01b0\u1edbng ch\u00ednh b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n

    Trong c\u00e1ch vi\u1ebft n\u1ed9i dung (Copywriting)<\/strong><\/h3>\n

    Tr\u01b0\u1edbc h\u1ebft, h\u00e3y tham chi\u1ebfu tr\u1ef1c ti\u1ebfp \u0111\u1ebfn danh hi\u1ec7u v\u00e0 b\u1eb1ng c\u1ea5p c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng sau s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. M\u1ed9t c\u00e2u nh\u01b0 “\u0110\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi Ti\u1ebfn s\u0129 Jane Smith, b\u00e1c s\u0129 ph\u1eabu thu\u1eadt ch\u1ec9nh h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i Mayo Clinic” c\u00f3 s\u1ee9c n\u1eb7ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 n\u00f3i “\u0111\u1ed9i ng\u0169 gi\u00e0u kinh nghi\u1ec7m”.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1eebng ng\u1ea1i tr\u00edch d\u1eabn ch\u1ee9ng nh\u1eadn, gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, ho\u1eb7c nh\u1eafc \u0111\u1ebfn vi\u1ec7c t\u1eebng \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn nh\u1eafc t\u00ean nh\u01b0 “\u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean Forbes, Inc.” hay “\u0110\u01b0\u1ee3c tin d\u00f9ng b\u1edfi Cisco, IBM”. V\u00e0 quan tr\u1ecdng kh\u00f4ng k\u00e9m: h\u00e3y thay nh\u1eefng cam k\u1ebft chung chung b\u1eb1ng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3, ki\u1ec3u “25+ n\u0103m ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf” thay v\u00ec ch\u1ec9 n\u00f3i “nhi\u1ec1u n\u0103m kinh nghi\u1ec7m”.<\/p>\n

    Trong thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m website (UX\/UI)<\/strong><\/h3>\n

    M\u1ed9t m\u1eb9o \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3: \u0111\u1eb7t logo c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc hay t\u1ed5 ch\u1ee9c uy t\u00edn ngay g\u1ea7n \u0111\u1ea7u trang (hero section). Ch\u1ec9 c\u1ea7n nh\u00ecn th\u1ea5y, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng tin t\u01b0\u1edfng nhi\u1ec1u h\u01a1n, d\u00f9 ch\u01b0a \u0111\u1ecdc m\u1ed9t d\u00f2ng n\u1ed9i dung n\u00e0o.<\/p>\n

    \"M\u1ed9t
    Notion s\u1eed d\u1ee5ng logo c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ec3 t\u1ea1o t\u00edn hi\u1ec7u tin c\u1eady tr\u1ef1c quan tr\u00ean website. Ngu\u1ed3n \u1ea3nh: EmbedSocial<\/figcaption><\/figure>\n

    N\u1ebfu ch\u01b0a c\u00f3 \u0111\u1ed1i t\u00e1c l\u1edbn \u0111\u1ec3 h\u1ee3p t\u00e1c tr\u1ef1c ti\u1ebfp, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 “m\u01b0\u1ee3n uy quy\u1ec1n” b\u1eb1ng c\u00e1ch tr\u00edch d\u1eabn gi\u00e1n ti\u1ebfp – ki\u1ec3u nh\u01b0 nh\u1eafc \u0111\u1ebfn vi\u1ec7c m\u1ed9t chuy\u00ean gia n\u1ed5i ti\u1ebfng t\u1eebng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean truy\u1ec1n h\u00ecnh. Vi\u1ec7c \u0111\u01b0a h\u00ecnh \u1ea3nh c\u1ee7a founder l\u00ean trang ch\u1ee7 c\u0169ng l\u00e0 c\u00e1ch tr\u1ef1c quan \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/p>\n

    \u0110\u1eb7c bi\u1ec7t, khi kh\u00e1ch h\u00e0ng \u0111ang ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft n\u00ean ch\u1ecdn ph\u01b0\u01a1ng \u00e1n n\u00e0o, m\u1ed9t th\u00f4ng \u0111i\u1ec7p uy quy\u1ec1n \u0111\u00fang l\u00fac – ki\u1ec3u “s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn t\u1ed1t nh\u1ea5t ng\u00e0nh trong 2 n\u0103m li\u00ean ti\u1ebfp” – c\u00f3 th\u1ec3 l\u00e0 th\u1ee9 gi\u00fap h\u1ecd gi\u1ea3i t\u1ecfa s\u1ef1 do d\u1ef1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.<\/p>\n

    \u0110\u1eebng bi\u1ebfn uy quy\u1ec1n th\u00e0nh… gi\u1ea3 t\u1ea1o<\/strong><\/h2>\n

    C\u00f3 m\u1ed9t ranh gi\u1edbi m\u00e0 b\u1ea5t k\u1ef3 ai \u00e1p d\u1ee5ng thi\u00ean ki\u1ebfn uy quy\u1ec1n c\u0169ng c\u1ea7n nh\u1edb: tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng b\u1ecba ra gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn hay m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c kh\u00f4ng c\u00f3 th\u1eadt.<\/strong> Uy quy\u1ec1n ch\u1ec9 th\u1ef1c s\u1ef1 b\u1ec1n v\u1eefng khi n\u00f3 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/p>\n

    Ngo\u00e0i ra, m\u1ed9t y\u1ebfu t\u1ed1 uy quy\u1ec1n c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m lu\u00f4n hi\u1ec7u qu\u1ea3 h\u01a1n m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng li\u00ean quan. L\u1eddi khuy\u00ean mua gi\u00e0y ch\u1ea1y b\u1ed9 t\u1eeb m\u1ed9t t\u1ef7 ph\u00fa t\u00e0i ch\u00ednh v\u1eabn c\u00f3 t\u00e1c d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 s\u00e1nh b\u1eb1ng l\u1eddi khuy\u00ean t\u1eeb ch\u00ednh m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean chuy\u00ean nghi\u1ec7p.<\/p>\n

    V\u00e0 c\u0169ng \u0111\u1eebng nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u t\u00edn hi\u1ec7u uy quy\u1ec1n c\u00f9ng l\u00fac. M\u1ed9t trang web to\u00e0n danh hi\u1ec7u, b\u1eb1ng c\u1ea5p, gi\u1ea3i th\u01b0\u1edfng nh\u01b0ng thi\u1ebfu \u0111i s\u1ef1 g\u1ea7n g\u0169i s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y xa c\u00e1ch thay v\u00ec tin t\u01b0\u1edfng. T\u00f3m l\u1ea1i: uy quy\u1ec1n gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd, nh\u01b0ng ch\u00ednh s\u1ef1 r\u00f5 r\u00e0ng trong n\u1ed9i dung m\u1edbi l\u00e0 th\u1ee9 th\u1ef1c s\u1ef1 \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i.<\/strong><\/p>\n

    Uy quy\u1ec1n c\u00f3 gi\u1ed1ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i kh\u00f4ng?<\/strong><\/h2>\n

    Nhi\u1ec1u ng\u01b0\u1eddi d\u1ec5 nh\u1ea7m hai kh\u00e1i ni\u1ec7m n\u00e0y v\u1edbi nhau, nh\u01b0ng th\u1ef1c ch\u1ea5t ch\u00fang n\u1eb1m \u1edf hai \u0111\u1ea7u c\u1ee7a m\u1ed9t d\u1ea3i ph\u1ed5.<\/p>\n

    B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/strong> (social proof)<\/em> d\u1ef1a v\u00e0o s\u1ed1 \u0111\u00f4ng – c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng, \u0111\u00e3 \u0111\u00e1nh gi\u00e1 t\u1ed1t, s\u1ea3n ph\u1ea9m c\u00e0ng \u0111\u00e1ng tin. Trong khi \u0111\u00f3, uy quy\u1ec1n<\/strong> (authority)<\/em> l\u1ea1i d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng chuy\u00ean m\u00f4n – m\u1ed9t chuy\u00ean gia, m\u1ed9t danh hi\u1ec7u, m\u1ed9t t\u00edn hi\u1ec7u tr\u1ef1c quan nh\u01b0 \u00e1o blouse tr\u1eafng hay b\u1ed1i c\u1ea3nh ph\u00f2ng th\u00ed nghi\u1ec7m.<\/p>\n

    Khi k\u1ebft h\u1ee3p c\u1ea3 hai – ch\u1eb3ng h\u1ea1n m\u1ed9t l\u1eddi nh\u1eadn x\u00e9t t\u1eeb m\u1ed9t v\u1ecb CEO n\u1ed5i ti\u1ebfng \u0111i k\u00e8m huy hi\u1ec7u gi\u1ea3i th\u01b0\u1edfng uy t\u00edn – hi\u1ec7u \u1ee9ng tin t\u01b0\u1edfng s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n \u0111\u00f4i.<\/p>\n

    Sau c\u00f9ng, thi\u00ean ki\u1ebfn uy quy\u1ec1n kh\u00f4ng ph\u1ea3i m\u1ed9t “m\u00e1nh” \u0111\u1ec3 \u0111\u00e1nh l\u1eeba kh\u00e1ch h\u00e0ng. N\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n ph\u1ea3n \u00e1nh c\u00e1ch b\u1ed9 n\u00e3o con ng\u01b0\u1eddi v\u1eabn lu\u00f4n v\u1eadn h\u00e0nh: tin v\u00e0o nh\u1eefng g\u00ec tr\u00f4ng c\u00f3 v\u1ebb \u0111\u00e1ng tin, tr\u01b0\u1edbc khi k\u1ecbp ki\u1ec3m ch\u1ee9ng. Website c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i gi\u1ea3 v\u1edd l\u00e0 ai \u0111\u00f3 kh\u00e1c, ch\u1ec9 c\u1ea7n bi\u1ebft c\u00e1ch th\u1ec3 hi\u1ec7n \u0111\u00fang v\u00e0 \u0111\u1ee7 nh\u1eefng g\u00ec m\u00ecnh th\u1ef1c s\u1ef1 c\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u1ea1n c\u00f3 t\u1eebng nghe theo l\u1eddi khuy\u00ean ch\u1ecdn gi\u00e0y ch\u1ea1y b\u1ed9 t\u1eeb m\u1ed9t t\u1ef7 ph\u00fa t\u00e0i ch\u00ednh, d\u00f9 ng\u01b0\u1eddi n\u00e0y ch\u01b0a t\u1eebng ch\u1ea1y n\u1ed5i m\u1ed9t cu\u1ed9c marathon n\u00e0o? Hay ch\u1ec9 v\u00ec tr\u01b0\u1edbc t\u00ean s\u1ea3n ph\u1ea9m c\u00f3 th\u00eam ch\u1eef “Dr.”, b\u1ea1n \u0111\u00e3 m\u1eb7c \u0111\u1ecbnh tin r\u1eb1ng n\u00f3 t\u1ed1t cho s\u1ee9c kh\u1ecfe? \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch thi\u00ean […]<\/p>\n","protected":false},"author":1,"featured_media":4577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[52],"class_list":["post-4048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-xa-hoi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4048"}],"version-history":[{"count":3,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4048\/revisions"}],"predecessor-version":[{"id":4444,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4048\/revisions\/4444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4577"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}