{"id":4033,"date":"2026-08-14T08:11:48","date_gmt":"2026-08-14T08:11:48","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=4033"},"modified":"2026-08-24T18:16:13","modified_gmt":"2026-08-24T18:16:13","slug":"loss-aversion","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/loss-aversion\/","title":{"rendered":"N\u00e9 tr\u00e1nh t\u1ed5n th\u1ea5t (Loss Aversion): \u0110\u1ecbnh ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng"},"content":{"rendered":"<blockquote><p>M\u1ed9t <strong>c\u01a1 h\u1ed9i s\u1eafp bi\u1ebfn m\u1ea5t<\/strong> th\u01b0\u1eddng khi\u1ebfn ch\u00fang ta <strong>h\u00e0nh \u0111\u1ed9ng nhanh v\u00e0 m\u1ea1nh h\u01a1n h\u1eb3n<\/strong> so v\u1edbi m\u1ed9t l\u1ee3i \u00edch m\u1edbi \u0111ang ch\u1edd ph\u00eda tr\u01b0\u1edbc.<\/p><\/blockquote>\n<p><strong>\u201cCh\u1ec9 c\u00f2n 2 ph\u00f2ng tr\u1ed1ng v\u1edbi m\u1ee9c gi\u00e1 n\u00e0y\u201d<\/strong> &#8211; d\u00f2ng ch\u1eef \u0111\u1ecf tr\u00ean m\u1ed9t trang \u0111\u1eb7t ph\u00f2ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n v\u1ed9i b\u1ea5m <strong>\u201c\u0110\u1eb7t ngay\u201d<\/strong>, d\u00f9 m\u1edbi v\u00e0i ph\u00fat tr\u01b0\u1edbc c\u00f2n \u0111ang l\u01b0\u1ee1ng l\u1ef1. Kh\u00f4ng ph\u1ea3i v\u00ec c\u0103n ph\u00f2ng b\u1ed7ng h\u1ea5p d\u1eabn h\u01a1n, m\u00e0 v\u00ec b\u1ed9 n\u00e3o v\u1eeba nh\u1eadn ra c\u01a1 h\u1ed9i t\u1ed1t \u0111ang s\u1eafp tu\u1ed9t kh\u1ecfi tay m\u00ecnh.<\/p>\n<p>B\u1ea1n kh\u00f4ng h\u1ec1 \u0111\u01a1n \u0111\u1ed9c.<\/p>\n<p>Tr\u01b0\u1edbc m\u1ed9t c\u01a1 h\u1ed9i b\u1ecb \u0111e d\u1ecda, ph\u1ea7n l\u1edbn ch\u00fang ta \u0111\u1ec1u ph\u1ea3n \u1ee9ng m\u1ea1nh h\u01a1n so v\u1edbi khi \u0111\u01b0\u1ee3c m\u1eddi ch\u00e0o m\u1ed9t l\u1ee3i \u00edch m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Hi\u1ec7n t\u01b0\u1ee3ng \u0111\u1ee9ng sau h\u00e0ng lo\u1ea1t c\u00fa click, c\u00fa \u201cmua ngay\u201d tr\u00ean nh\u1eefng trang web b\u1ea1n gh\u00e9 qua m\u1ed7i ng\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <em><strong>Loss Aversion<\/strong><\/em> (t\u00e2m l\u00fd s\u1ee3 t\u1ed5n th\u1ea5t).<\/p>\n<h2>Loss Aversion l\u00e0 g\u00ec?<\/h2>\n<blockquote><p>Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, <strong>Loss Aversion m\u00f4 t\u1ea3 xu h\u01b0\u1edbng con ng\u01b0\u1eddi s\u1ee3 m\u1ea5t \u0111i th\u1ee9 m\u00ecnh \u0111ang c\u00f3 h\u01a1n l\u00e0 mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/strong>, b\u1edfi v\u1ec1 m\u1eb7t t\u00e2m l\u00fd, c\u1ea3m gi\u00e1c \u0111au khi m\u1ea5t m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 <strong>m\u1ea1nh g\u1ea5p \u0111\u00f4i<\/strong> ni\u1ec1m vui khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang th\u1ee9 \u0111\u00f3.<\/p><\/blockquote>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1223px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/Loss_Aversion.png\" alt=\"\u0110\u1ed3 th\u1ecb Loss Aversion v\u1edbi \u0111\u01b0\u1eddng cong gi\u00e1 tr\u1ecb; tr\u1ee5c ngang t\u1eeb Loss \u0111\u1ebfn Gain, \u0111i\u1ec3m m\u1ea5t 0,05 \u0111\u00f4 c\u00f3 gi\u00e1 tr\u1ecb \u00e2m kho\u1ea3ng 40 c\u00f2n \u0111i\u1ec3m \u0111\u01b0\u1ee3c 0,05 \u0111\u00f4 c\u00f3 gi\u00e1 tr\u1ecb d\u01b0\u01a1ng kho\u1ea3ng 16.\" width=\"1223\" height=\"1098\" \/><figcaption class=\"wp-caption-text\">\u0110\u1ed3 th\u1ecb minh h\u1ecda t\u1ed5n th\u1ea5t t\u00e1c \u0111\u1ed9ng m\u1ea1nh h\u01a1n l\u1ee3i \u00edch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Ngu\u1ed3n \u1ea3nh: Wikimedia Commons \/ Laurenrosenberger<\/figcaption><\/figure><\/figure>\n<p>Ch\u1eb3ng h\u1ea1n, vi\u1ec7c \u0111\u00e1nh r\u01a1i <strong>100.000 \u0111\u1ed3ng<\/strong> tr\u00ean \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u1ea5m \u1ee9c c\u1ea3 bu\u1ed5i, trong khi nh\u1eb7t \u0111\u01b0\u1ee3c \u0111\u00fang <strong>100.000 \u0111\u1ed3ng<\/strong> th\u01b0\u1eddng ch\u1ec9 mang l\u1ea1i m\u1ed9t ni\u1ec1m vui tho\u00e1ng qua r\u1ed3i nhanh ch\u00f3ng b\u1ecb qu\u00ean \u0111i. C\u00f9ng m\u1ed9t con s\u1ed1, nh\u01b0ng chi\u1ec1u \u201cm\u1ea5t\u201d v\u1eabn n\u1eb7ng h\u01a1n chi\u1ec1u \u201c\u0111\u01b0\u1ee3c\u201d trong \u0111\u1ea7u ch\u00fang ta.<\/p>\n<p>Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111o\u1ea1t gi\u1ea3i Nobel Daniel Kahneman c\u00f9ng c\u1ed9ng s\u1ef1 Amos Tversky ch\u00ednh th\u1ee9c h\u00f3a v\u00e0o <strong>n\u0103m 1979<\/strong>, trong c\u00f4ng tr\u00ecnh mang t\u00ean <em><strong>L\u00fd thuy\u1ebft Tri\u1ec3n v\u1ecdng (Prospect Theory)<\/strong><\/em>. Hai \u00f4ng ch\u1ec9 ra r\u1eb1ng khi \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn ph\u01b0\u01a1ng \u00e1n an to\u00e0n v\u00e0 ch\u1eafc ch\u1eafn, nh\u01b0ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 m\u1ea5t m\u00e1t, ch\u00fang ta l\u1ea1i s\u1eb5n s\u00e0ng m\u1ea1o hi\u1ec3m \u0111\u1ec3 c\u1ed1 n\u00e9 kho\u1ea3n m\u1ea5t \u0111\u00f3 b\u1eb1ng m\u1ecdi gi\u00e1.<\/p>\n<p>V\u00ec sao b\u1ed9 n\u00e3o l\u1ea1i \u201cthi\u00ean v\u1ecb\u201d kho\u1ea3n m\u1ea5t \u0111\u1ebfn v\u1eady? Nhi\u1ec1u nh\u00e0 nghi\u00ean c\u1ee9u cho r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t <strong>c\u01a1 ch\u1ebf sinh t\u1ed3n<\/strong> \u0111\u00e3 t\u1ed3n t\u1ea1i qua h\u00e0ng tri\u1ec7u n\u0103m ti\u1ebfn h\u00f3a. V\u1edbi t\u1ed5 ti\u00ean lo\u00e0i ng\u01b0\u1eddi, m\u1ea5t \u0111i ngu\u1ed3n th\u1ee9c \u0103n ho\u1eb7c n\u01a1i tr\u00fa \u1ea9n \u0111ang c\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi nguy c\u01a1 ch\u1ebft \u0111\u00f3i, trong khi t\u00ecm th\u00eam m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean m\u1edbi ch\u1ec9 gi\u00fap cu\u1ed9c s\u1ed1ng d\u1ec5 ch\u1ecbu h\u01a1n \u0111\u00f4i ch\u00fat. V\u1eady n\u00ean, b\u1ea3o to\u00e0n th\u1ee9 \u0111ang c\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n vi\u1ec7c theo \u0111u\u1ed5i c\u00e1i m\u1edbi.<\/p>\n<h2>C\u00f9ng 50 \u0111\u00f4, v\u00ec sao ch\u00fang ta l\u1ea1i \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh?<\/h2>\n<p>\u0110\u1ec3 ch\u1ee9ng minh s\u1ee9c n\u1eb7ng c\u1ee7a Loss Aversion, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1eebng \u0111\u01b0a cho ng\u01b0\u1eddi tham gia <strong>50 \u0111\u00f4 la<\/strong> v\u00e0 y\u00eau c\u1ea7u h\u1ecd l\u1ef1a ch\u1ecdn gi\u1eefa hai ph\u01b0\u01a1ng \u00e1n c\u00f3 k\u1ebft qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, nh\u01b0ng \u0111\u01b0\u1ee3c \u201cg\u00f3i\u201d theo hai c\u00e1ch kh\u00e1c nhau.<\/p>\n<p><strong>Khung \u201c\u0111\u01b0\u1ee3c\u201d:<\/strong> Ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn gi\u1eef l\u1ea1i 30 \u0111\u00f4, ho\u1eb7c \u0111\u00e1nh c\u01b0\u1ee3c theo t\u1ef7 l\u1ec7 50-50 \u0111\u1ec3 gi\u1eef tr\u1ecdn 50 \u0111\u00f4 hay m\u1ea5t tr\u1eafng. \u0110a s\u1ed1 ch\u1ecdn ph\u01b0\u01a1ng \u00e1n an to\u00e0n l\u00e0 gi\u1eef l\u1ea5y 30 \u0111\u00f4.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/loss_aversion_infographic_cartstack_cart_abandonment-01-1.png\" alt=\"Minh h\u1ecda 50 \u0111\u00f4 v\u1edbi hai l\u1ef1a ch\u1ecdn \u201cKEEP $30\u201d v\u00e0 \u201cGAMBLE $50\u201d; 57% ch\u1ecdn gi\u1eef 30 \u0111\u00f4, 43% ch\u1ecdn \u0111\u00e1nh c\u01b0\u1ee3c.\" width=\"960\" height=\"560\" \/><figcaption class=\"wp-caption-text\">C\u00e1ch di\u1ec5n \u0111\u1ea1t \u201cgi\u1eef l\u1ea1i 30 \u0111\u00f4\u201d khi\u1ebfn \u0111a s\u1ed1 ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u1eafc ch\u1eafn. Ngu\u1ed3n \u1ea3nh: CartStack<\/figcaption><\/figure><\/figure>\n<p><strong>Khung \u201cm\u1ea5t\u201d:<\/strong> V\u1eabn v\u1edbi 50 \u0111\u00f4 ban \u0111\u1ea7u, ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn m\u1ea5t \u0111i 20 \u0111\u00f4, ho\u1eb7c ti\u1ebfp t\u1ee5c \u0111\u00e1nh c\u01b0\u1ee3c 50-50 \u0111\u1ec3 gi\u1eef tr\u1ecdn 50 \u0111\u00f4 hay m\u1ea5t tr\u1eafng. L\u1ea7n n\u00e0y, \u0111a s\u1ed1 l\u1ea1i chuy\u1ec3n sang ph\u01b0\u01a1ng \u00e1n m\u1ea1o hi\u1ec3m, ch\u1ec9 \u0111\u1ec3 tr\u00e1nh c\u1ea3m gi\u00e1c ph\u1ea3i \u201cm\u1ea5t\u201d m\u1ed9t kho\u1ea3n ti\u1ec1n.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/loss_aversion_infographic_cartstack_cart_abandonment-02-1.png\" alt=\"Minh h\u1ecda 50 \u0111\u00f4 v\u1edbi hai l\u1ef1a ch\u1ecdn \u201cLOSE $20\u201d v\u00e0 \u201cGAMBLE $50\u201d; 39% ch\u1ecdn m\u1ea5t 20 \u0111\u00f4, 61% ch\u1ecdn \u0111\u00e1nh c\u01b0\u1ee3c.\" width=\"960\" height=\"560\" \/><figcaption class=\"wp-caption-text\">Khi \u0111\u1ed5i c\u00e1ch g\u1ecdi th\u00e0nh \u201cm\u1ea5t 20 \u0111\u00f4\u201d, t\u1ef7 l\u1ec7 ch\u1ecdn \u0111\u00e1nh c\u01b0\u1ee3c t\u0103ng r\u00f5 r\u1ec7t. Ngu\u1ed3n \u1ea3nh: CartStack<\/figcaption><\/figure><\/figure>\n<blockquote><p>V\u1ec1 m\u1eb7t to\u00e1n h\u1ecdc, \u201cgi\u1eef l\u1ea1i 30 \u0111\u00f4\u201d v\u00e0 \u201cm\u1ea5t \u0111i 20 \u0111\u00f4\u201d ho\u00e0n to\u00e0n gi\u1ed1ng nhau, th\u1ebf nh\u01b0ng ch\u1ec9 c\u1ea7n \u0111\u1ed5i c\u00e1ch g\u1ecdi t\u00ean, h\u00e0nh vi c\u1ee7a ch\u00fang ta c\u0169ng thay \u0111\u1ed5i theo, v\u00e0 v\u1edbi marketing th\u00ec <strong>c\u00e1ch m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00f3ng khung quan tr\u1ecdng kh\u00f4ng k\u00e9m n\u1ed9i dung b\u00ean trong n\u00f3<\/strong>.<\/p><\/blockquote>\n<h2>Khi \u201cti\u1ebft ki\u1ec7m\u201d \u0111\u01b0\u1ee3c g\u1ecdi \u0111\u00fang l\u00e0 \u201c\u0111ang m\u1ea5t ti\u1ec1n\u201d<\/h2>\n<p>R\u1ea5t nhi\u1ec1u ng\u00e0nh \u0111\u00e3 \u00e2m th\u1ea7m khai th\u00e1c t\u00e2m l\u00fd s\u1ee3 t\u1ed5n th\u1ea5t t\u1eeb l\u00e2u, th\u1eadm ch\u00ed tr\u01b0\u1edbc khi kh\u00e1i ni\u1ec7m Loss Aversion \u0111\u01b0\u1ee3c g\u1ecdi t\u00ean. \u0110i\u1ec3m th\u00fa v\u1ecb l\u00e0 h\u1ecd kh\u00f4ng c\u1ea7n b\u1ecba th\u00eam m\u1ed9t l\u1ee3i \u00edch m\u1edbi, m\u00e0 ch\u1ec9 k\u1ec3 l\u1ea1i c\u00f9ng s\u1ef1 th\u1eadt theo chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n<p><strong>B\u00e1n v\u1eadt li\u1ec7u c\u00e1ch nhi\u1ec7t cho nh\u00e0 \u1edf:<\/strong> Thay v\u00ec qu\u1ea3ng c\u00e1o \u201ch\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap b\u1ea1n <strong>ti\u1ebft ki\u1ec7m 1.000 \u0111\u00f4 m\u1ed7i n\u0103m<\/strong>\u201d, ng\u01b0\u1eddi b\u00e1n chuy\u1ec3n th\u00f4ng \u0111i\u1ec7p th\u00e0nh \u201cb\u1ea1n \u0111ang <strong>l\u00e3ng ph\u00ed 1.000 \u0111\u00f4 m\u1ed7i n\u0103m<\/strong> qua nh\u1eefng khe h\u1edf r\u00f2 r\u1ec9 n\u0103ng l\u01b0\u1ee3ng\u201d. C\u00f9ng m\u1ed9t con s\u1ed1, nh\u01b0ng kho\u1ea3n ti\u1ec1n \u201c\u0111ang b\u1ecb m\u1ea5t\u201d t\u1ea1o ra s\u1ee9c n\u1eb7ng l\u1edbn h\u01a1n kho\u1ea3n ti\u1ec1n \u201cc\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m\u201d.<\/p>\n<p><strong>Ph\u00f2ng kh\u00e1m nha khoa v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cUse it or lose it\u201d:<\/strong> Khi quy\u1ec1n l\u1ee3i b\u1ea3o hi\u1ec3m nha khoa s\u1eafp h\u1ebft h\u1ea1n v\u00e0o cu\u1ed1i n\u0103m, c\u00e1c ph\u00f2ng kh\u00e1m kh\u00f4ng ch\u1ec9 nh\u1eafc b\u1ec7nh nh\u00e2n \u0111i ki\u1ec3m tra r\u0103ng \u0111\u1ecbnh k\u1ef3. H\u1ecd cho b\u1ec7nh nh\u00e2n th\u1ea5y quy\u1ec1n l\u1ee3i mi\u1ec5n ph\u00ed t\u1eeb kho\u1ea3n b\u1ea3o hi\u1ec3m \u0111\u00e3 \u0111\u00f3ng s\u1ebd bi\u1ebfn m\u1ea5t sau ng\u00e0y <strong>31\/12<\/strong>, t\u1eeb \u0111\u00f3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng \u0111\u1eb7t l\u1ecbch h\u01a1n.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/use-it-or-lose-it-website-1-1024x1024.jpg\" alt=\"Poster n\u1ec1n m\u00e0u kem c\u1ee7a Heritage Dental Centre v\u1edbi ti\u00eau \u0111\u1ec1 \u201cUSE IT OR LOSE IT!\u201d, l\u1eddi nh\u1eafc d\u00f9ng quy\u1ec1n l\u1ee3i b\u1ea3o hi\u1ec3m nha khoa tr\u01b0\u1edbc ng\u00e0y 31\/12, c\u00f9ng h\u00ecnh nha s\u0129 c\u1ea7m b\u00e0n ch\u1ea3i v\u00e0 m\u1ed9t chi\u1ebfc r\u0103ng c\u01b0\u1eddi.\" width=\"1024\" height=\"1024\" \/><figcaption class=\"wp-caption-text\">Th\u00f4ng \u0111i\u1ec7p \u201cUse it or lose it\u201d bi\u1ebfn quy\u1ec1n l\u1ee3i nha khoa s\u1eafp h\u1ebft h\u1ea1n th\u00e0nh kho\u1ea3n m\u1ea5t m\u00e1t c\u1ea7n tr\u00e1nh. Ngu\u1ed3n \u1ea3nh: Heritage Dental Centre<\/figcaption><\/figure><\/figure>\n<p><strong>N\u1ec1n t\u1ea3ng \u1ea3nh stock khi ng\u01b0\u1eddi d\u00f9ng h\u1ee7y t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed:<\/strong> Thay v\u00ec \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i ngay, giao di\u1ec7n c\u1ea3nh b\u00e1o r\u1eb1ng vi\u1ec7c h\u1ee7y t\u00e0i kho\u1ea3n \u0111\u1ed3ng ngh\u0129a v\u1edbi <strong>m\u1ea5t quy\u1ec1n truy c\u1eadp<\/strong> v\u00e0o nh\u1eefng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u00e3 t\u1ea3i, c\u00f9ng <strong>to\u00e0n b\u1ed9 l\u01b0\u1ee3t t\u1ea3i mi\u1ec5n ph\u00ed c\u00f2n l\u1ea1i trong th\u00e1ng<\/strong>. C\u1ea3m gi\u00e1c s\u1eafp m\u1ea5t nh\u1eefng g\u00ec t\u1eebng thu\u1ed9c v\u1ec1 m\u00ecnh khi\u1ebfn kh\u00f4ng \u00edt ng\u01b0\u1eddi ch\u1ecdn \u1edf l\u1ea1i v\u00e0 tr\u1ea3 ph\u00ed.<\/p>\n<p>\u0110i\u1ec3m chung c\u1ee7a c\u1ea3 ba tr\u01b0\u1eddng h\u1ee3p ch\u00ednh l\u00e0 vi\u1ec7c chuy\u1ec3n c\u00e1ch k\u1ec3 t\u1eeb <strong>\u201cb\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c\u201d sang \u201cb\u1ea1n s\u1eafp m\u1ea5t\u201d<\/strong>: s\u1ea3n ph\u1ea9m kh\u00f4ng thay \u0111\u1ed5i, con s\u1ed1 c\u0169ng kh\u00f4ng thay \u0111\u1ed5i, ch\u1ec9 c\u00f3 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh l\u00e0 kh\u00e1c \u0111i.<\/p>\n<h2>Loss Aversion \u0111\u01b0\u1ee3c d\u00f9ng tr\u00ean website nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>V\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m marketing, Loss Aversion <strong>kh\u00f4ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m hay t\u0103ng th\u00eam ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/strong>, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb ch\u00ednh c\u00e2u ch\u1eef c\u00f9ng c\u00e1ch thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m tr\u00ean website.<\/p>\n<h3>Cho ng\u01b0\u1eddi d\u00f9ng th\u1ea5y nh\u1eefng g\u00ec \u0111ang b\u1ecb b\u1ecf l\u1ee1<\/h3>\n<p><strong>User onboarding:<\/strong> Khi ng\u01b0\u1eddi d\u00f9ng v\u1eeba \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, l\u1eddi nh\u1eafc \u201ch\u00e3y ho\u00e0n th\u00e0nh h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n\u201d th\u01b0\u1eddng ch\u1ec9 gi\u1ed1ng m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111ang ch\u1edd x\u1eed l\u00fd. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 cho h\u1ecd th\u1ea5y nh\u1eefng g\u00ec \u0111ang b\u1ecb b\u1ecf l\u1ee1: <strong>\u201cHo\u00e0n th\u00e0nh h\u1ed3 s\u01a1 ngay \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng g\u1ee3i \u00fd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho b\u1ea1n\u201d<\/strong>. C\u00e2u ch\u1eef ch\u1ec9 thay \u0111\u1ed5i \u0111\u00f4i ch\u00fat, nh\u01b0ng n\u00f3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 s\u1eafp tu\u1ed9t kh\u1ecfi tay thay v\u00ec l\u1eddi nh\u1eafc onboarding chung chung.<\/p>\n<p><strong>CTA tr\u00ean landing page:<\/strong> \u0110\u00e2y l\u00e0 n\u01a1i Loss Aversion c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t. D\u1eef li\u1ec7u th\u1ef1c t\u1ebf cho th\u1ea5y vi\u1ec7c \u0111\u00f3ng khung ti\u00eau \u0111\u1ec1 v\u00e0 n\u00fat b\u1ea5m quanh nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd m\u1ea5t n\u1ebfu kh\u00f4ng h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap <strong>t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) t\u0103ng \u0111\u1ebfn 30-40%<\/strong>. Nh\u1eefng c\u1ee5m t\u1eeb nh\u01b0 <strong>\u201c\u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e0y\u201d<\/strong> ho\u1eb7c <strong>\u201cGi\u1eef v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n ngay\u201d<\/strong> th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n m\u1ed9t n\u00fat b\u1ea5m chung chung nh\u01b0 <strong>\u201cB\u1eaft \u0111\u1ea7u ngay\u201d<\/strong>.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1084px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/aR3T1nDR7fzR9qebGYBz6opZ7ecUH8yTsq_KiIBJsdZpY6XToOKauJCBVo1pnJn27QMLzJZIYGagXFSkkHFTdMumIltxFwqe5_vapmIQAAgco_MXhhXom3sC8SraJlaIhgn4FIvVOdXhPEpRWtW-sC4.jpg\" alt=\"Trang \u0111\u0103ng k\u00fd webinar v\u1edbi d\u00f2ng \u201cOOPS, YOU MISSED IT!\u201d, l\u1eddi nh\u1eafc \u201cDon\u2019t miss out on the next FREE webinar!\u201d v\u00e0 n\u00fat m\u00e0u cam \u201cCLICK HERE TO SAVE YOUR SEAT\u201d; b\u00ean tr\u00e1i l\u00e0 m\u1ed9t ph\u1ee5 n\u1eef ng\u1ed3i d\u00f9ng laptop.\" width=\"1084\" height=\"871\" \/><figcaption class=\"wp-caption-text\">CTA khai th\u00e1c n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng gi\u1eef ch\u1ed7. Ngu\u1ed3n \u1ea3nh: Mariah Coz<\/figcaption><\/figure><\/figure>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, nguy\u00ean t\u1eafc n\u00e0y c\u0169ng xu\u1ea5t hi\u1ec7n ngo\u00e0i l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i. C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng t\u1eebng ghi nh\u1eadn r\u1eb1ng th\u00f4ng \u0111i\u1ec7p <strong>\u201cb\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ph\u00e1t hi\u1ec7n b\u1ec7nh s\u1edbm\u201d<\/strong> khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng nhi\u1ec1u h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a ph\u00e1t hi\u1ec7n s\u1edbm. N\u1ed7i s\u1ee3 m\u1ea5t l\u00fac n\u00e0y tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y m\u1ea1nh h\u01a1n l\u1eddi m\u1eddi g\u1ecdi nh\u1eadn th\u00eam l\u1ee3i \u00edch.<\/p>\n<h3>Bi\u1ebfn l\u1ef1a ch\u1ecdn th\u00e0nh c\u1ea3m gi\u00e1c s\u1edf h\u1eefu<\/h3>\n<p><strong>Email c\u1ee9u v\u00e3n gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean:<\/strong> Khi kh\u00e1ch \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng r\u1eddi \u0111i m\u00e0 ch\u01b0a thanh to\u00e1n, m\u00f3n \u0111\u1ed3 \u0111\u00f3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ho\u00e0n to\u00e0n xa l\u1ea1. Email ki\u1ec3u \u201cGi\u1ecf h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang ch\u1edd &#8211; <strong>\u0111\u1eebng b\u1ecf l\u1ee1 nh\u1eefng m\u00f3n \u0111\u1ed3 y\u00eau th\u00edch<\/strong>\u201d ho\u1eb7c \u201cCh\u00fang t\u00f4i <strong>ch\u1ec9 gi\u1eef s\u1ea3n ph\u1ea9m n\u00e0y th\u00eam 24 gi\u1edd<\/strong> tr\u01b0\u1edbc khi nh\u01b0\u1eddng cho ng\u01b0\u1eddi kh\u00e1c\u201d s\u1ebd g\u1ee3i l\u1ea1i c\u1ea3m gi\u00e1c h\u1ecd s\u1eafp m\u1ea5t th\u1ee9 m\u00ecnh t\u1eebng ch\u1ecdn, thay v\u00ec ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ef1a ch\u1ecdn t\u1eeb \u0111\u1ea7u.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/abandoned-cart2.jpg\" alt=\"M\u1eabu email gi\u1ecf h\u00e0ng b\u1ecf qu\u00ean c\u00f3 ti\u00eau \u0111\u1ec1 \u201cYOUR CART IS WAITING\u201d, \u01b0u \u0111\u00e3i \u201c30% OFF FOR 24 HOURS!\u201d, d\u00f2ng \u201cDon\u2019t miss out!\u201d v\u00e0 n\u00fat \u201cGO TO CART\u201d.\" width=\"1500\" height=\"1000\" \/><figcaption class=\"wp-caption-text\">Email nh\u1eafc gi\u1ecf h\u00e0ng k\u1ebft h\u1ee3p th\u1eddi h\u1ea1n 24 gi\u1edd v\u1edbi l\u1eddi k\u00eau g\u1ecdi quay l\u1ea1i gi\u1ecf. Ngu\u1ed3n \u1ea3nh: Pic-Time<\/figcaption><\/figure><\/figure>\n<p><strong>Free trial:<\/strong> H\u00ecnh th\u1ee9c n\u00e0y hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 v\u00ec cho kh\u00e1ch h\u00e0ng \u201cth\u1eed tr\u01b0\u1edbc khi mua\u201d. Trong kho\u1ea3ng <strong>14-30 ng\u00e0y d\u00f9ng th\u1eed<\/strong>, ng\u01b0\u1eddi d\u00f9ng d\u1ea7n t\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m v\u00e0o c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y v\u00e0 c\u1ea3m th\u1ea5y n\u00f3 \u0111\u00e3 thu\u1ed9c v\u1ec1 m\u00ecnh.<\/p>\n<p>\u0110\u1ebfn khi th\u1eddi h\u1ea1n k\u1ebft th\u00fac, b\u1ed9 n\u00e3o kh\u00f4ng c\u00f2n di\u1ec5n gi\u1ea3i l\u1ef1a ch\u1ecdn n\u00e0y l\u00e0 \u201cchi th\u00eam ti\u1ec1n \u0111\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m m\u1edbi\u201d. N\u00f3 tr\u1edf th\u00e0nh <strong>\u201ctr\u1ea3 m\u1ed9t kho\u1ea3n nh\u1ecf \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ea5y l\u1ea1i th\u1ee9 m\u00ecnh \u0111ang c\u00f3\u201d<\/strong>. Ch\u00ednh c\u1ea3m gi\u00e1c s\u1eafp b\u1ecb t\u01b0\u1edbc m\u1ea5t n\u00e0y th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng <strong>n\u00e2ng c\u1ea5p l\u00ean g\u00f3i tr\u1ea3 ph\u00ed<\/strong>.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1089px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/0edddc6662f9d1317d69e7a3ae4dbe58a1e22ef0.jpeg\" alt=\"C\u1eeda s\u1ed5 Asana th\u00f4ng b\u00e1o \u201cYour 30-day trial has ended\u201d, y\u00eau c\u1ea7u n\u00e2ng c\u1ea5p \u0111\u1ec3 ti\u1ebfp t\u1ee5c d\u00f9ng Timeline v\u00e0 Custom Fields, k\u00e8m n\u00fat \u201cCompare plans\u201d.\" width=\"1089\" height=\"687\" \/><figcaption class=\"wp-caption-text\">Th\u00f4ng b\u00e1o k\u1ebft th\u00fac d\u00f9ng th\u1eed nh\u1ea5n m\u1ea1nh c\u00e1c t\u00ednh n\u0103ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd m\u1ea5t n\u1ebfu kh\u00f4ng n\u00e2ng c\u1ea5p. Ngu\u1ed3n \u1ea3nh: Asana Community<\/figcaption><\/figure><\/figure>\n<h3>K\u1ebft h\u1ee3p khan hi\u1ebfm th\u1eadt v\u1edbi FOMO<\/h3>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng nh\u01b0 Booking.com th\u01b0\u1eddng k\u1ebft h\u1ee3p <strong>t\u00ecnh tr\u1ea1ng khan hi\u1ebfm c\u00f3 th\u1eadt<\/strong>, ch\u1eb3ng h\u1ea1n <strong>\u201cch\u1ec9 c\u00f2n 2 ph\u00f2ng \u1edf m\u1ee9c gi\u00e1 n\u00e0y\u201d<\/strong>, v\u1edbi Loss Aversion \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c <strong>s\u1ee3 b\u1ecf l\u1ee1 (FOMO)<\/strong>. N\u1ebfu kh\u00f4ng \u0111\u1eb7t ngay l\u00fac \u0111\u00f3 th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m nh\u1eadn r\u1eb1ng c\u01a1 h\u1ed9i s\u1edf h\u1eefu m\u1ed9t ch\u1ed7 \u1edf t\u1ed1t v\u1edbi gi\u00e1 h\u1eddi c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/scarcity-marketing-examples-show-them-what-is-happening-1024x683.png\" alt=\"Hai th\u1ebb k\u1ebft qu\u1ea3 Booking.com cho kh\u00e1ch s\u1ea1n \u1edf Rome; th\u1ebb ph\u00eda d\u01b0\u1edbi hi\u1ec3n th\u1ecb d\u00f2ng \u0111\u1ecf \u201cOnly 2 rooms left at this price on our site\u201d, k\u00e8m gi\u00e1 v\u00e0 n\u00fat \u201cSee availability\u201d; \u1ea3nh c\u00f3 ch\u00fa th\u00edch \u0111\u1ecf ch\u1ec9 v\u00e0o th\u00f4ng b\u00e1o khan hi\u1ebfm.\" width=\"1024\" height=\"683\" \/><figcaption class=\"wp-caption-text\">Booking.com hi\u1ec3n th\u1ecb s\u1ed1 ph\u00f2ng c\u00f2n l\u1ea1i ngay tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Ngu\u1ed3n \u1ea3nh: scandiweb<\/figcaption><\/figure><\/figure>\n<h2>Khi n\u1ed7i s\u1ee3 m\u1ea5t b\u1ecb d\u00f9ng qu\u00e1 tay<\/h2>\n<p>Loss Aversion l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh. Tuy nhi\u00ean, s\u1eed d\u1ee5ng sai c\u00e1ch c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u01b0ng thay v\u00ec h\u00e0nh \u0111\u1ed9ng. N\u1ed7i s\u1ee3 ch\u1ec9 hi\u1ec7u qu\u1ea3 khi ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn th\u1ea5y r\u00f5 c\u00e1ch tr\u00e1nh kho\u1ea3n m\u1ea5t \u0111ang \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn.<\/p>\n<p><strong>Lu\u00f4n \u0111\u1eb7t m\u1ed9t l\u1ed1i tho\u00e1t r\u00f5 r\u00e0ng b\u00ean c\u1ea1nh c\u1ea3nh b\u00e1o:<\/strong> N\u1ebfu b\u1ea1n ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1ee3 m\u1ea5t m\u00e1t m\u00e0 kh\u00f4ng cho h\u1ecd <strong>m\u1ed9t n\u00fat h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n<\/strong>, n\u00e3o b\u1ed9 c\u00f3 th\u1ec3 r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i t\u00ea li\u1ec7t v\u00ec lo s\u1ee3. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u01a1n, h\u1ecd s\u1ebd ph\u1edbt l\u1edd to\u00e0n b\u1ed9 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 t\u1ef1 b\u1ea3o v\u1ec7 m\u00ecnh.<\/p>\n<p><strong>Ch\u1ec9 d\u00f9ng s\u1ed1 li\u1ec7u th\u1eadt:<\/strong> S\u1ed1 l\u01b0\u1ee3ng t\u1ed3n kho ph\u1ea3i l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1ed3n kho th\u1eadt, th\u1eddi h\u1ea1n \u01b0u \u0111\u00e3i c\u0169ng ph\u1ea3i l\u00e0 th\u1eddi h\u1ea1n th\u1eadt. Chi\u1ebfc \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c gi\u1ea3 ho\u1eb7c nh\u1eefng c\u1ea3nh b\u00e1o <strong>\u201cs\u1eafp h\u1ebft h\u00e0ng\u201d kh\u00f4ng c\u00f3 th\u1eadt<\/strong> s\u1ebd s\u1edbm b\u1ecb ng\u01b0\u1eddi d\u00f9ng ph\u00e1t hi\u1ec7n. V\u00e0 c\u00e1i gi\u00e1 l\u00fac n\u00e0y kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u0111\u01a1n h\u00e0ng, m\u00e0 l\u00e0 <strong>ni\u1ec1m tin c\u1ee7a h\u1ecd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n<figure style=\"width: 100%; max-width: 1024px; margin: 1.5em auto; text-align: center; box-sizing: border-box;\">\n<p><figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; width: 100%; max-width: 100%; height: auto; margin: 0 auto;\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/642af31b6f5401da2d6440b1_xyl3sWnwybLOl9cWB-8Hek5c_YM89jLfeQwm3b29gEE.png\" alt=\"B\u1ed9 \u0111\u1ebfm ng\u01b0\u1ee3c g\u1ed3m c\u00e1c \u00f4 Days, Hrs, Mins v\u00e0 Sec d\u01b0\u1edbi d\u00f2ng \u201cHurry up! Sale ending in:\u201d v\u00e0 ph\u00eda tr\u00ean d\u00f2ng \u201cSale Ends Once The Timer Hits Zero!\u201d.\" width=\"1600\" height=\"1200\" \/><figcaption class=\"wp-caption-text\">V\u00ed d\u1ee5 b\u1ed9 \u0111\u1ebfm ng\u01b0\u1ee3c t\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p gi\u1ea3 trong b\u00e1n h\u00e0ng. Ngu\u1ed3n \u1ea3nh: Deceptive Patterns<\/figcaption><\/figure><\/figure>\n<p>Sau c\u00f9ng, con ng\u01b0\u1eddi kh\u00f4ng h\u1ec1 phi l\u00fd khi ch\u1ecdn tr\u00e1nh m\u1ea5t m\u00e1t h\u01a1n l\u00e0 theo \u0111u\u1ed5i m\u1ed9t l\u1ee3i \u00edch m\u1edbi. \u0110\u00f3 l\u00e0 ph\u1ea3n x\u1ea1 \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong b\u1ed9 n\u00e3o su\u1ed1t h\u00e0ng tri\u1ec7u n\u0103m \u0111\u1ec3 b\u1ea3o v\u1ec7 nh\u1eefng g\u00ec ch\u00fang ta \u0111ang c\u00f3.<\/p>\n<blockquote><p>M\u1ed9t website hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y <strong>kh\u00f4ng c\u1ea7n \u201cl\u1eeba\u201d kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng<\/strong>. N\u00f3 ch\u1ec9 \u0111ang n\u00f3i \u0111\u00fang th\u1ee9 ng\u00f4n ng\u1eef m\u00e0 t\u00e2m l\u00fd con ng\u01b0\u1eddi v\u1ed1n \u0111\u00e3 \u01b0u ti\u00ean l\u1eafng nghe.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t c\u01a1 h\u1ed9i s\u1eafp bi\u1ebfn m\u1ea5t th\u01b0\u1eddng khi\u1ebfn ch\u00fang ta h\u00e0nh \u0111\u1ed9ng nhanh v\u00e0 m\u1ea1nh h\u01a1n h\u1eb3n so v\u1edbi m\u1ed9t l\u1ee3i \u00edch m\u1edbi \u0111ang ch\u1edd ph\u00eda tr\u01b0\u1edbc. \u201cCh\u1ec9 c\u00f2n 2 ph\u00f2ng tr\u1ed1ng v\u1edbi m\u1ee9c gi\u00e1 n\u00e0y\u201d &#8211; d\u00f2ng ch\u1eef \u0111\u1ecf tr\u00ean m\u1ed9t trang \u0111\u1eb7t ph\u00f2ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n v\u1ed9i b\u1ea5m \u201c\u0110\u1eb7t ngay\u201d, d\u00f9 m\u1edbi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36],"tags":[53],"class_list":["post-4033","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cro","category-tam-ly-hoc-chuyen-doi","tag-tam-ly-hoc-nguoi-tieu-dung"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=4033"}],"version-history":[{"count":6,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4033\/revisions"}],"predecessor-version":[{"id":4370,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/4033\/revisions\/4370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/4573"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=4033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=4033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=4033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}