{"id":3993,"date":"2026-07-30T12:24:02","date_gmt":"2026-07-30T12:24:02","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3993"},"modified":"2026-07-30T12:24:32","modified_gmt":"2026-07-30T12:24:32","slug":"out-of-stock-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/out-of-stock-seo\/","title":{"rendered":"C\u00e1ch x\u1eed l\u00fd SEO cho s\u1ea3n ph\u1ea9m Ecommerce h\u1ebft h\u00e0ng"},"content":{"rendered":"

\"s\u1ea3n<\/p>\n

B\u1ea1n th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng th\u1ebf n\u00e0y: m\u1ed9t c\u1eeda h\u00e0ng ngo\u00e0i \u0111\u1eddi th\u1ef1c b\u1ed7ng d\u01b0ng d\u1ecdn s\u1ea1ch m\u1ed9t k\u1ec7 h\u00e0ng b\u00e1n ch\u1ea1y, d\u00e1n t\u1ea5m bi\u1ec3n “\u0110\u00f3ng c\u1eeda v\u0129nh vi\u1ec5n” l\u00ean \u0111\u00f3, d\u00f9 ch\u1ec9 v\u00e0i tu\u1ea7n sau h\u00e0ng m\u1edbi l\u1ea1i v\u1ec1. Kh\u00e1ch quen \u0111i ngang s\u1ebd ngh\u0129 shop \u0111\u00f3ng c\u1eeda th\u1eadt v\u00e0 kh\u00f4ng quay l\u1ea1i n\u1eefa. Tr\u00ean website c\u0169ng v\u1eady.<\/p>\n

Khi s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng, c\u00e1ch b\u1ea1n x\u1eed l\u00fd trang s\u1ea3n ph\u1ea9m \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp th\u1ee9 h\u1ea1ng SEO<\/strong> c\u1ee7a b\u1ea1n tr\u00ean Google. N\u1ebfu b\u1ea1n x\u00f3a trang ho\u1eb7c \u0111\u1ec3 n\u00f3 tr\u1ea3 v\u1ec1 l\u1ed7i 404<\/strong>, b\u1ea1n \u0111ang t\u1ef1 tay x\u00f3a s\u1ed5 to\u00e0n b\u1ed9 t\u00edn hi\u1ec7u SEO \u0111\u00e3 t\u00edch l\u0169y su\u1ed1t th\u1eddi gian trang \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng, t\u1eeb backlink, l\u01b0\u1ee3t truy c\u1eadp, \u0111\u1ebfn v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a. Ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh b\u1ea1n n\u00ean l\u00e0m g\u00ec l\u00e0: s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng t\u1ea1m th\u1eddi hay v\u0129nh vi\u1ec5n<\/strong>, s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng quay l\u1ea1i b\u00e1n hay kh\u00f4ng, v\u00e0 vi\u1ec7c gi\u1eef URL \u0111\u00f3 c\u00f3 c\u00f2n gi\u00e1 tr\u1ecb SEO hay kh\u00f4ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/p>\n

Google x\u1eed l\u00fd s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

\"Google<\/p>\n

Tin vui l\u00e0 Google kh\u00f4ng t\u1ef1 \u0111\u1ed9ng “ph\u1ea1t” b\u1ea1n ch\u1ec9 v\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ea1m th\u1eddi h\u1ebft h\u00e0ng. \u0110i\u1ec1u quy\u1ebft \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a trang kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c c\u00f2n h\u00e0ng hay kh\u00f4ng, m\u00e0 l\u00e0 c\u00e1ch b\u1ea1n ph\u1ea3n h\u1ed3i v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt<\/strong>. \u0110\u00e2y l\u00e0 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng c\u1ee7a SEO cho ecommerce<\/a> m\u00e0 b\u1ea1n n\u00ean n\u1eafm v\u1eefng tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o t\u1eebng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/p>\n

N\u1ebfu trang v\u1eabn tr\u1ea3 v\u1ec1 m\u00e3 tr\u1ea1ng th\u00e1i 200<\/strong> (ngh\u0129a l\u00e0 trang v\u1eabn “s\u1ed1ng” b\u00ecnh th\u01b0\u1eddng) v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n l\u1ea1i trong t\u01b0\u01a1ng lai, Google s\u1ebd gi\u1eef nguy\u00ean trang \u0111\u00f3 trong ch\u1ec9 m\u1ee5c (index) t\u00ecm ki\u1ebfm. John Mueller, Search Advocate c\u1ee7a Google, t\u1eebng khuy\u00ean n\u00ean gi\u1eef nguy\u00ean trang s\u1ea3n ph\u1ea9m online v\u00e0 d\u00f9ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac Schema.org \u0111\u1ec3 b\u00e1o cho Google bi\u1ebft s\u1ea3n ph\u1ea9m \u0111ang h\u1ebft h\u00e0ng, sau \u0111\u00f3 c\u1eadp nh\u1eadt l\u1ea1i khi h\u00e0ng v\u1ec1.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu trang b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 n\u1ed9i dung m\u1ecfng<\/strong> (thin content) ho\u1eb7c li\u00ean t\u1ee5c tr\u1ea3 v\u1ec1 l\u1ed7i trong th\u1eddi gian d\u00e0i, Google s\u1ebd lo\u1ea1i trang \u0111\u00f3 kh\u1ecfi index \u0111\u1ec3 ti\u1ebft ki\u1ec7m crawl budget cho nh\u1eefng trang c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n

V\u00ec sao x\u00f3a trang s\u1ea3n ph\u1ea9m ‘h\u1ebft h\u00e0ng’ g\u00e2y v\u1ea5n \u0111\u1ec1 SEO?<\/h2>\n

X\u00f3a m\u1ed9t trang s\u1ea3n ph\u1ea9m t\u01b0\u1edfng nh\u01b0 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng th\u1ef1c ch\u1ea5t n\u00f3 k\u00e9o theo m\u1ed9t chu\u1ed7i h\u1ec7 qu\u1ea3 k\u1ef9 thu\u1eadt \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m h\u1ec7 qu\u1ea3 ch\u00ednh<\/strong> b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i n\u1ebfu x\u00f3a trang thay v\u00ec x\u1eed l\u00fd \u0111\u00fang c\u00e1ch.<\/p>\n

Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng k\u00e9m<\/h3>\n

Khi kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m \u0111ang mong ch\u1edd m\u00e0 l\u1ea1i g\u1eb7p trang l\u1ed7i (404) thay v\u00ec th\u00f4ng tin s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 l\u1ef1a ch\u1ecdn thay th\u1ebf. Nghi\u00ean c\u1ee9u c\u1ee7a Baymard Institute cho th\u1ea5y n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u01b0\u1ee3c cung c\u1ea5p l\u1ef1a ch\u1ecdn n\u00e0o khi g\u1eb7p s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng, kho\u1ea3ng 30% trong s\u1ed1 h\u1ecd c\u00f3 xu h\u01b0\u1edbng r\u1eddi kh\u1ecfi trang \u0111\u1ec3 t\u00ecm mua \u1edf n\u01a1i kh\u00e1c. M\u1ed9t trang l\u1ed7i ho\u00e0n to\u00e0n c\u00f2n t\u1ec7 h\u01a1n th\u1ebf, v\u00ec n\u00f3 kh\u00f4ng gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c ai.<\/p>\n

Li\u00ean k\u1ebft g\u00e3y (Broken Links)<\/h3>\n

R\u1ea5t nhi\u1ec1u trang web kh\u00e1c c\u00f3 th\u1ec3 \u0111\u00e3 tr\u1ecf backlink v\u1ec1 trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u00f3ng g\u00f3p v\u00e0o gi\u00e1 tr\u1ecb SEO<\/strong> (PageRank) m\u00e0 trang \u0111ang c\u00f3. Khi b\u1ea1n x\u00f3a trang, t\u1ea5t c\u1ea3 li\u00ean k\u1ebft \u0111\u00f3 \u0111\u1ed9t nhi\u00ean tr\u1ecf v\u1ec1 m\u1ed9t trang kh\u00f4ng t\u1ed3n t\u1ea1i, tr\u1ea3 v\u1ec1 m\u00e3 l\u1ed7i 404. D\u00f2ng ch\u1ea3y PageRank b\u1ecb ch\u1eb7n \u0111\u1ee9ng ho\u00e0n to\u00e0n, v\u00e0 gi\u00e1 tr\u1ecb b\u1ea1n m\u1ea5t c\u00f4ng x\u00e2y d\u1ef1ng su\u1ed1t th\u1eddi gian qua tan bi\u1ebfn ch\u1ec9 trong m\u1ed9t c\u00fa click x\u00f3a trang.<\/p>\n

M\u1ea5t th\u1ee9 h\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb<\/h3>\n

Khi Google li\u00ean t\u1ee5c qu\u00e9t (crawl) m\u1ed9t URL v\u00e0 nh\u1eadn v\u1ec1 l\u1ed7i 404 nhi\u1ec1u l\u1ea7n, h\u1ec7 th\u1ed1ng d\u1ea7n coi \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u trang \u0111\u00e3 bi\u1ebfn m\u1ea5t v\u0129nh vi\u1ec5n v\u00e0 s\u1ebd lo\u1ea1i URL \u0111\u00f3 kh\u1ecfi ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm. To\u00e0n b\u1ed9 l\u1ecbch s\u1eed x\u1ebfp h\u1ea1ng, t\u1ee9c kho\u1ea3ng th\u1eddi gian trang t\u1eebng \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed t\u1ed1t tr\u00ean Google, coi nh\u01b0 m\u1ea5t tr\u1eafng<\/strong> v\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee5c h\u1ed3i ngay c\u1ea3 khi b\u1ea1n t\u1ea1o l\u1ea1i trang m\u1edbi.<\/p>\n

M\u1ea5t t\u00edn hi\u1ec7u li\u00ean k\u1ebft<\/h3>\n

Trang s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 nh\u1eadn t\u00edn hi\u1ec7u SEO n\u1ed9i b\u1ed9 (t\u1eeb c\u00e1c trang kh\u00e1c trong web c\u1ee7a b\u1ea1n) m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec3m neo cho backlink t\u1eeb b\u00ean ngo\u00e0i. Khi trang bi\u1ebfn m\u1ea5t, c\u1ea3 hai lu\u1ed3ng t\u00edn hi\u1ec7u n\u00e0y \u0111\u1ec1u b\u1ecb c\u1eaft \u0111\u1ee9t c\u00f9ng l\u00fac. Nhi\u1ec1u d\u1ef1 \u00e1n ecommerce t\u1eebng ghi nh\u1eadn s\u1ee5t gi\u1ea3m traffic r\u00f5 r\u1ec7t sau m\u1ed9t \u0111\u1ee3t d\u1ecdn d\u1eb9p h\u00e0ng lo\u1ea1t<\/strong> c\u00e1c trang s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n h\u01b0\u1edbng ph\u00f9 h\u1ee3p.<\/p>\n

Gi\u1ea3m kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y<\/h3>\n

Khi trang kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i, m\u1ecdi t\u1eeb kh\u00f3a t\u1eebng g\u1eafn li\u1ec1n v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u0169ng m\u1ea5t lu\u00f4n \u0111i\u1ec3m \u0111\u1ebfn h\u1ee3p l\u1ec7 tr\u00ean Google. Ngh\u0129a l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang g\u00f5 \u0111\u00fang t\u00ean s\u1ea3n ph\u1ea9m b\u1ea1n t\u1eebng b\u00e1n s\u1ebd kh\u00f4ng c\u00f2n t\u00ecm th\u1ea5y b\u1ea1n n\u1eefa, d\u00f9 h\u1ecd c\u00f3 nhu c\u1ea7u mua th\u1eadt s\u1ef1. \u0110\u00e2y l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng mi\u1ec5n ph\u00ed<\/strong> m\u00e0 b\u1ea1n t\u1ef1 \u0111\u00e1nh m\u1ea5t.<\/p>\n

X\u1eed l\u00fd trang s\u1ea3n ph\u1ea9m t\u1ea1m h\u1ebft h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

\"trang<\/p>\n

N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ec9 t\u1ea1m h\u1ebft h\u00e0ng v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd quay l\u1ea1i, tin t\u1ed1t l\u00e0 b\u1ea1n c\u00f3 ba ph\u01b0\u01a1ng \u00e1n<\/strong> ph\u1ed5 bi\u1ebfn \u0111\u1ec3 gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb SEO \u0111\u00e3 x\u00e2y d\u1ef1ng, thay v\u00ec \u0111\u00e1nh m\u1ea5t n\u00f3. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n n\u00e0o ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o th\u1eddi gian d\u1ef1 ki\u1ebfn h\u00e0ng v\u1ec1, v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a t\u1ed1i \u01b0u SEO cho trang s\u1ea3n ph\u1ea9m<\/a> n\u00f3i chung.<\/p>\n

Gi\u1eef trang s\u1ea3n ph\u1ea9m online v\u00e0 hi\u1ec3n th\u1ecb ‘h\u1ebft h\u00e0ng’<\/h3>\n

\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng \u00e1n \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb nhi\u1ec1u nh\u1ea5t v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n. B\u1ea1n ch\u1ec9 c\u1ea7n gi\u1eef nguy\u00ean URL, gi\u1eef nguy\u00ean n\u1ed9i dung m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, ch\u1ec9 th\u00eam m\u1ed9t d\u00f2ng th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng nh\u01b0 “Hi\u1ec7n \u0111ang h\u1ebft h\u00e0ng”. V\u00ec trang v\u1eabn tr\u1ea3 v\u1ec1 m\u00e3 tr\u1ea1ng th\u00e1i 200 b\u00ecnh th\u01b0\u1eddng, Google ti\u1ebfp t\u1ee5c gi\u1eef nguy\u00ean v\u1ecb tr\u00ed c\u1ee7a trang trong ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm, kh\u00f4ng c\u00f3 g\u00ec b\u1ecb m\u1ea5t \u0111i c\u1ea3.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n n\u00ean hi\u1ec3n th\u1ecb th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c t\u01b0\u01a1ng t\u1ef1<\/strong> ngay tr\u00ean trang \u0111\u00f3. C\u00e1ch n\u00e0y gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i thay v\u00ec \u0111\u1ec3 h\u1ecd r\u1eddi \u0111i tay kh\u00f4ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01a1 h\u1ed9i h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c m\u00e0 h\u1ecd c\u0169ng th\u00edch.<\/p>\n

Gi\u1eef trang s\u1ea3n ph\u1ea9m online k\u00e8m danh s\u00e1ch ch\u1edd<\/h3>\n

M\u1ed9t c\u00e1ch n\u00e2ng cao h\u01a1n l\u00e0 th\u00eam form “Th\u00f4ng b\u00e1o khi c\u00f3 h\u00e0ng” ngay tr\u00ean trang s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng \u0111\u00f3. Kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i email, c\u00f2n b\u1ea1n thu v\u1ec1 m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, bi\u1ebfn m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp t\u01b0\u1edfng nh\u01b0 “v\u00f4 \u00edch” th\u00e0nh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n

Tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n ecommerce, nhi\u1ec1u ng\u01b0\u1eddi mua chia s\u1ebb r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1ec3 l\u1ea1i email khi s\u1ea3n ph\u1ea9m y\u00eau th\u00edch t\u1ea1m h\u1ebft h\u00e0ng, mi\u1ec5n l\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ngay khi h\u00e0ng v\u1ec1. V\u1ec1 m\u1eb7t SEO, trang n\u00e0y c\u0169ng kh\u00f4ng b\u1ecb Google \u0111\u00e1nh gi\u00e1 l\u00e0 n\u1ed9i dung m\u1ecfng<\/strong>, v\u00ec m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1eefu \u00edch nh\u01b0 b\u00ecnh th\u01b0\u1eddng.<\/p>\n

S\u1eed d\u1ee5ng th\u1ebb meta ‘noindex’<\/h3>\n

N\u1ebfu b\u1ea1n ch\u01b0a ch\u1eafc ch\u1eafn khi n\u00e0o s\u1ea3n ph\u1ea9m s\u1ebd quay l\u1ea1i, nh\u01b0ng v\u1eabn mu\u1ed1n gi\u1eef trang tr\u00ean server \u0111\u1ec3 d\u00f9ng l\u1ea1i sau n\u00e0y, th\u1ebb meta robots noindex<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. Th\u1ebb n\u00e0y b\u00e1o cho Google bi\u1ebft: \u0111\u1eebng hi\u1ec3n th\u1ecb trang n\u00e0y trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, nh\u01b0ng \u0111\u1eebng x\u00f3a n\u00f3 kh\u1ecfi m\u00e1y ch\u1ee7 c\u1ee7a t\u00f4i.<\/p>\n

Theo John Mueller, Google x\u1eed l\u00fd m\u1ed9t trang c\u00f3 noindex g\u1ea7n gi\u1ed1ng nh\u01b0 trang l\u1ed7i 404, t\u1ee9c l\u00e0 kh\u00f4ng c\u1ea7n crawl trang \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean. V\u00ec v\u1eady, ngay khi s\u1ea3n ph\u1ea9m c\u00f3 h\u00e0ng tr\u1edf l\u1ea1i, b\u1ea1n n\u00ean g\u1ee1 noindex ngay l\u1eadp t\u1ee9c. V\u00ec URL c\u0169 v\u1eabn c\u00f2n gi\u1eef l\u1ecbch s\u1eed crawl tr\u01b0\u1edbc \u0111\u00f3, t\u1ed1c \u0111\u1ed9 ph\u1ee5c h\u1ed3i index s\u1ebd nhanh h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c t\u1ea1o h\u1eb3n m\u1ed9t trang ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n

\u0110i\u1ec1u g\u00ec x\u1ea3y ra ti\u1ebfp theo v\u1edbi s\u1ea3n ph\u1ea9m?<\/h2>\n

\"tr\u1ea1ng<\/p>\n

Tr\u01b0\u1edbc khi ch\u1ecdn gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111ang r\u01a1i v\u00e0o k\u1ecbch b\u1ea3n n\u00e0o trong b\u1ed1n k\u1ecbch b\u1ea3n<\/strong> d\u01b0\u1edbi \u0111\u00e2y. X\u00e1c \u0111\u1ecbnh sai k\u1ecbch b\u1ea3n l\u00e0 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn khi\u1ebfn nhi\u1ec1u shop online m\u1ea5t SEO m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

S\u1ea3n ph\u1ea9m t\u1ea1m h\u1ebft h\u00e0ng v\u00e0 s\u1ebd quay l\u1ea1i<\/h3>\n

John Mueller t\u1eebng gi\u1ea3i th\u00edch r\u1eb1ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y t\u00ecnh hu\u1ed1ng, v\u00e0 ph\u1ea7n l\u1edbn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a website kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng ch\u1ec9 v\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n bi\u1ebft ch\u1eafc h\u00e0ng s\u1ebd v\u1ec1 trong v\u00e0i ng\u00e0y ho\u1eb7c v\u00e0i tu\u1ea7n t\u1edbi, vi\u1ec7c c\u1ea7n l\u00e0m r\u1ea5t \u0111\u01a1n gi\u1ea3n: kh\u00f4ng thay \u0111\u1ed5i g\u00ec v\u1ec1 c\u1ea5u tr\u00fac trang<\/strong>, ch\u1ec9 c\u1ea7n c\u1eadp nh\u1eadt l\u1ea1i tr\u1ea1ng th\u00e1i t\u1ed3n kho tr\u00ean giao di\u1ec7n v\u00e0 trong d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 \u0111\u1ee7.<\/p>\n

S\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng theo m\u00f9a ho\u1eb7c theo \u0111\u1ee3t sale nh\u01b0ng s\u1ebd quay l\u1ea1i<\/h3>\n

V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m theo m\u00f9a, v\u00ed d\u1ee5 \u00e1o len m\u00f9a \u0111\u00f4ng hay \u0111\u1ed3 b\u01a1i m\u00f9a h\u00e8, kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u1edbn cho th\u1ea5y vi\u1ec7c gi\u1eef nguy\u00ean URL s\u1ea3n ph\u1ea9m qua t\u1eebng n\u0103m<\/strong>, thay v\u00ec t\u1ea1o trang m\u1edbi m\u1ed7i m\u00f9a, gi\u00fap trang t\u00edch l\u0169y authority li\u00ean t\u1ee5c qua nhi\u1ec1u chu k\u1ef3 b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i x\u00e2y d\u1ef1ng l\u1ea1i th\u1ee9 h\u1ea1ng t\u1eeb con s\u1ed1 0 m\u1ed7i khi m\u00f9a m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n

S\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng v\u00e0 s\u1ebd kh\u00f4ng bao gi\u1edd quay l\u1ea1i<\/h3>\n

Tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00e1c h\u1eb3n h\u1ebft h\u00e0ng t\u1ea1m th\u1eddi. Khi s\u1ea3n ph\u1ea9m ng\u1eebng b\u00e1n v\u0129nh vi\u1ec5n, vi\u1ec7c gi\u1eef trang \u1edf tr\u1ea1ng th\u00e1i index kh\u00f4ng c\u00f2n mang l\u1ea1i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i (b\u00e1n h\u00e0ng) n\u00e0o n\u1eefa. L\u00fac n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c n\u00ean chuy\u1ec3n h\u01b0\u1edbng sang redirect<\/strong> (chuy\u1ec3n h\u01b0\u1edbng) ho\u1eb7c x\u00f3a trang c\u00f3 ki\u1ec3m so\u00e1t, t\u00f9y v\u00e0o vi\u1ec7c trang \u0111\u00f3 c\u00f2n gi\u00e1 tr\u1ecb SEO (backlink, traffic) hay kh\u00f4ng. Chi ti\u1ebft c\u00e1ch ch\u1ecdn gi\u1eefa hai ph\u01b0\u01a1ng \u00e1n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c n\u00f3i r\u00f5 \u1edf ph\u1ea7n sau.<\/p>\n

S\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng nh\u01b0ng s\u1ebd quay l\u1ea1i d\u01b0\u1edbi phi\u00ean b\u1ea3n m\u1edbi<\/h3>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7, v\u00ed d\u1ee5 khi ra m\u1eaft phi\u00ean b\u1ea3n \u0111i\u1ec7n tho\u1ea1i hay laptop k\u1ebf nhi\u1ec7m, ch\u1ecdn c\u00e1ch c\u1eadp nh\u1eadt l\u1ea1i ch\u00ednh trang s\u1ea3n ph\u1ea9m c\u0169<\/strong> v\u1edbi th\u00f4ng tin, h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 c\u1ee7a phi\u00ean b\u1ea3n m\u1edbi, thay v\u00ec t\u1ea1o h\u1eb3n m\u1ed9t URL m\u1edbi toanh. C\u00e1ch n\u00e0y gi\u1eef nguy\u00ean to\u00e0n b\u1ed9 backlink v\u00e0 l\u1ecbch s\u1eed index \u0111\u00e3 t\u00edch l\u0169y tr\u01b0\u1edbc \u0111\u00f3, gi\u00fap phi\u00ean b\u1ea3n m\u1edbi c\u00f3 l\u1ee3i th\u1ebf x\u1ebfp h\u1ea1ng ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ra m\u1eaft.<\/p>\n

S\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng v\u0129nh vi\u1ec5n<\/h2>\n

\"s\u1ea3n<\/p>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u1eafc ch\u1eafn s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng bao gi\u1edd quay l\u1ea1i, c\u00f3 ba ph\u01b0\u01a1ng \u00e1n<\/strong> x\u1eed l\u00fd ph\u1ed5 bi\u1ebfn. Ph\u01b0\u01a1ng \u00e1n n\u00e0o ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng backlink trang \u0111ang c\u00f3 v\u00e0 vi\u1ec7c b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m thay th\u1ebf ph\u00f9 h\u1ee3p hay kh\u00f4ng.<\/p>\n

Ph\u01b0\u01a1ng \u00e1n 1: Chuy\u1ec3n h\u01b0\u1edbng (Redirect) trang<\/h3>\n

Redirect<\/a> 301 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t khi b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m thay th\u1ebf tr\u1ef1c ti\u1ebfp, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 m\u1ed9t danh m\u1ee5c li\u00ean quan ch\u1eb7t ch\u1ebd. M\u00e3 redirect 301 b\u00e1o hi\u1ec7u cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng n\u1ed9i dung \u0111\u00e3 chuy\u1ec3n \u0111i v\u0129nh vi\u1ec5n, v\u00e0 ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang URL \u0111\u00edch m\u1edbi.<\/p>\n

Tuy nhi\u00ean, b\u1ea1n c\u1ea7n c\u1ea9n th\u1eadn: n\u1ebfu redirect \u0111\u1ebfn m\u1ed9t trang kh\u00f4ng li\u00ean quan<\/strong> v\u1ec1 m\u1eb7t n\u1ed9i dung, v\u00ed d\u1ee5 chuy\u1ec3n t\u1eeb trang b\u00e1n gi\u00e0y sang trang ch\u1ee7, Google c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00e2y l\u00e0 “soft 404”, t\u1ee9c l\u00e0 kh\u00f4ng c\u00f4ng nh\u1eadn redirect n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb th\u1eadt, v\u00e0 gi\u00e1 tr\u1ecb SEO g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c chuy\u1ec3n giao.<\/p>\n

Ph\u01b0\u01a1ng \u00e1n 2: X\u00f3a trang<\/h3>\n

X\u00f3a trang ch\u1ec9 n\u00ean l\u00e0 l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng, \u00e1p d\u1ee5ng khi b\u1ea1n kh\u00f4ng c\u00f2n trang thay th\u1ebf ph\u00f9 h\u1ee3p v\u00e0 l\u01b0\u1ee3ng backlink tr\u1ecf v\u1ec1 kh\u00f4ng \u0111\u00e1ng k\u1ec3. Khi th\u1ef1c s\u1ef1 x\u00f3a, n\u00ean \u0111\u1ec3 trang tr\u1ea3 v\u1ec1 m\u00e3 tr\u1ea1ng th\u00e1i 410 (Gone) thay v\u00ec 404, v\u00ec 410 b\u00e1o hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 d\u1ee9t kho\u00e1t h\u01a1n v\u1edbi Google r\u1eb1ng n\u1ed9i dung \u0111\u00e3 bi\u1ebfn m\u1ea5t v\u0129nh vi\u1ec5n, gi\u00fap trang \u0111\u01b0\u1ee3c lo\u1ea1i kh\u1ecfi index nhanh h\u01a1n.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu trang \u0111ang c\u00f3 l\u01b0\u1ee3ng backlink l\u1edbn, nhi\u1ec1u d\u1ef1 \u00e1n ecommerce t\u1eebng ghi nh\u1eadn s\u1ee5t gi\u1ea3m traffic organic \u0111\u00e1ng k\u1ec3 sau khi x\u00f3a h\u00e0ng lo\u1ea1t c\u00e1c trang c\u00f3 backlink m\u00e0 kh\u00f4ng thi\u1ebft l\u1eadp redirect tr\u01b0\u1edbc.<\/p>\n

Ph\u01b0\u01a1ng \u00e1n 3: Gi\u1eef nguy\u00ean trang online<\/h3>\n

N\u1ebfu n\u1ed9i dung tr\u00ean trang v\u1eabn c\u00f2n gi\u00e1 tr\u1ecb tham kh\u1ea3o, v\u00ed d\u1ee5 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng hay th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt chi ti\u1ebft m\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u1eabn t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef nguy\u00ean trang online, hi\u1ec3n th\u1ecb r\u00f5 “S\u1ea3n ph\u1ea9m \u0111\u00e3 ng\u1eebng kinh doanh” k\u00e8m g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/p>\n

C\u00e1ch n\u00e0y bi\u1ebfn trang th\u00e0nh \u0111i\u1ec3m trung chuy\u1ec3n traffic<\/strong> thay v\u00ec \u0111i\u1ec3m k\u1ebft th\u00fac, \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi trang v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm theo t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Tuy v\u1eady, n\u1ebfu b\u1ea1n \u0111\u1ec3 trang n\u00e0y qu\u00e1 l\u00e2u m\u00e0 kh\u00f4ng c\u1eadp nh\u1eadt g\u00ec, Google c\u00f3 th\u1ec3 gi\u1ea3m d\u1ea7n t\u00edn hi\u1ec7u freshness<\/strong> (\u0111\u1ed9 m\u1edbi) c\u1ee7a trang, k\u00e9o theo kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng gi\u1ea3m theo th\u1eddi gian.<\/p>\n

D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Structured Data) cho s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu<\/h2>\n

\"d\u1eef<\/p>\n

D\u00f9 b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng \u00e1n n\u00e0o \u1edf tr\u00ean, \u0111\u1eebng b\u1ecf qua d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cho s\u1ea3n ph\u1ea9m<\/a> (Product Schema), v\u00ec \u0111\u00e2y l\u00e0 c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 b\u00e1o cho Google bi\u1ebft t\u00ecnh tr\u1ea1ng t\u1ed3n kho th\u1ef1c t\u1ebf, thay v\u00ec \u0111\u1ec3 thu\u1eadt to\u00e1n t\u1ef1 suy \u0111o\u00e1n qua n\u1ed9i dung trang.<\/p>\n

Thu\u1ed9c t\u00ednh quan tr\u1ecdng nh\u1ea5t c\u1ea7n c\u1eadp nh\u1eadt l\u00e0 availability<\/strong>, v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb chu\u1ea9n theo schema.org nh\u01b0 InStock<\/code> (c\u00f2n h\u00e0ng), OutOfStock<\/code> (h\u1ebft h\u00e0ng), ho\u1eb7c PreOrder<\/code> (\u0111\u1eb7t tr\u01b0\u1edbc). Khi khai b\u00e1o \u0111\u00fang, Google c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb rich snippet<\/strong>, t\u1ee9c l\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb th\u00eam tr\u1ea1ng th\u00e1i t\u1ed3n kho ngay tr\u00ean SERP, gi\u00fap ng\u01b0\u1eddi d\u00f9ng bi\u1ebft ch\u00ednh x\u00e1c \u0111i\u1ec1u h\u1ecd s\u1ebd g\u1eb7p tr\u01b0\u1edbc khi b\u1ea5m v\u00e0o link.<\/p>\n

Google t\u1eebng c\u00f4ng b\u1ed1 case study cho th\u1ea5y Rotten Tomatoes \u0111\u1ea1t t\u1ef7 l\u1ec7 click cao h\u01a1n 25% sau khi th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0o 100.000 trang, c\u00f2n Nestl\u00e9 ghi nh\u1eadn m\u1ee9c t\u0103ng CTR l\u00ean t\u1edbi 82% v\u1edbi c\u00e1c trang hi\u1ec3n th\u1ecb rich result. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i lu\u00f4n \u0111\u1ed3ng b\u1ed9<\/strong> gi\u1eefa n\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean trang, d\u1eef li\u1ec7u g\u1eedi t\u1edbi Google Merchant Center (n\u1ebfu c\u00f3), v\u00e0 structured data, v\u00ec s\u1ef1 sai l\u1ec7ch c\u00f3 th\u1ec3 khi\u1ebfn Google Merchant Center g\u1eedi c\u1ea3nh b\u00e1o ho\u1eb7c t\u1eeb ch\u1ed1i hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

T\u1ed5ng k\u1ebft l\u1ea1i, vi\u1ec7c ch\u1ecdn gi\u1eef trang, redirect, d\u00f9ng noindex hay x\u00f3a h\u1eb3n kh\u00f4ng n\u00ean d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh, m\u00e0 ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o t\u00ednh t\u1ea1m th\u1eddi<\/strong> c\u1ee7a t\u00ecnh tr\u1ea1ng h\u1ebft h\u00e0ng. S\u1ea3n ph\u1ea9m c\u00f2n quay l\u1ea1i th\u00ec gi\u1eef trang, c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i. S\u1ea3n ph\u1ea9m kh\u00f4ng quay l\u1ea1i nh\u01b0ng c\u00f2n gi\u00e1 tr\u1ecb SEO th\u00ec redirect. Ch\u1ec9 khi kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c m\u1edbi n\u00ean x\u00f3a, v\u00e0 nh\u1edb tr\u1ea3 v\u1ec1 m\u00e3 410<\/strong> thay v\u00ec \u0111\u1ec3 m\u1eb7c trang b\u00e1o l\u1ed7i 404.<\/p>\n

V\u1eady, c\u00f3 n\u00ean x\u00f3a trang s\u1ea3n ph\u1ea9m ngay khi v\u1eeba h\u1ebft h\u00e0ng kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng<\/strong>. X\u00f3a trang ngay l\u1eadp t\u1ee9c, tr\u01b0\u1edbc khi b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ea3n ph\u1ea9m c\u00f3 quay l\u1ea1i hay kh\u00f4ng, s\u1ebd khi\u1ebfn b\u1ea1n \u0111\u00e1nh m\u1ea5t to\u00e0n b\u1ed9 t\u00edn hi\u1ec7u SEO \u0111\u00e3 d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng, m\u00e0 r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ebfn n\u00f3 ch\u1ec9 v\u00e0i tu\u1ea7n sau \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng th\u1ebf n\u00e0y: m\u1ed9t c\u1eeda h\u00e0ng ngo\u00e0i \u0111\u1eddi th\u1ef1c b\u1ed7ng d\u01b0ng d\u1ecdn s\u1ea1ch m\u1ed9t k\u1ec7 h\u00e0ng b\u00e1n ch\u1ea1y, d\u00e1n t\u1ea5m bi\u1ec3n “\u0110\u00f3ng c\u1eeda v\u0129nh vi\u1ec5n” l\u00ean \u0111\u00f3, d\u00f9 ch\u1ec9 v\u00e0i tu\u1ea7n sau h\u00e0ng m\u1edbi l\u1ea1i v\u1ec1. Kh\u00e1ch quen \u0111i ngang s\u1ebd ngh\u0129 shop \u0111\u00f3ng c\u1eeda th\u1eadt v\u00e0 kh\u00f4ng quay l\u1ea1i n\u1eefa. Tr\u00ean […]<\/p>\n","protected":false},"author":1,"featured_media":3992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,34],"tags":[35],"class_list":["post-3993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-ecommerce-seo","tag-ecommerce-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3993"}],"version-history":[{"count":1,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3993\/revisions"}],"predecessor-version":[{"id":3994,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3993\/revisions\/3994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3992"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}