{"id":3983,"date":"2026-07-30T11:26:14","date_gmt":"2026-07-30T11:26:14","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3983"},"modified":"2026-07-30T11:28:00","modified_gmt":"2026-07-30T11:28:00","slug":"faceted-navigation","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/faceted-navigation\/","title":{"rendered":"Faceted Navigation l\u00e0 g\u00ec? C\u00e1ch x\u1eed l\u00fd chi ti\u1ebft"},"content":{"rendered":"

\"faceted<\/p>\n

N\u1ebfu b\u1ea1n t\u1eebng l\u01b0\u1edbt m\u1ed9t trang b\u00e1n gi\u00e0y v\u00e0 tick ch\u1ecdn c\u00f9ng l\u00fac m\u00e0u s\u1eafc<\/strong>, size<\/strong> v\u00e0 m\u1ee9c gi\u00e1<\/strong>, th\u00ec b\u1ea1n v\u1eeba s\u1eed d\u1ee5ng faceted navigation<\/strong>. \u0110\u00e2y l\u00e0 c\u01a1 ch\u1ebf cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u1ecdc danh s\u00e1ch s\u1ea3n ph\u1ea9m b\u1eb1ng nhi\u1ec1u thu\u1ed9c t\u00ednh c\u00f9ng m\u1ed9t l\u00fac, gi\u00fap b\u1ea1n t\u00ecm \u0111\u00fang th\u1ee9 m\u00ecnh c\u1ea7n nhanh h\u01a1n gi\u1eefa h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m. Nh\u01b0ng \u0111\u1eb1ng sau tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 \u0111\u00f3, faceted navigation l\u1ea1i \u00e2m th\u1ea7m t\u1ea1o ra h\u00e0ng lo\u1ea1t URL t\u1ed5 h\u1ee3p, k\u00e9o theo r\u1ee7i ro tr\u00f9ng l\u1eb7p n\u1ed9i dung<\/strong> v\u00e0 l\u00e3ng ph\u00ed crawl budget<\/strong> n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t \u0111\u00fang c\u00e1ch. Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd \u0111i t\u1eeb \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n, c\u00e1ch faceted navigation ho\u1ea1t \u0111\u1ed9ng, nh\u1eefng l\u1ee3i \u00edch v\u00e0 v\u1ea5n \u0111\u1ec1 SEO m\u00e0 n\u00f3 g\u00e2y ra, cho t\u1edbi quy tr\u00ecnh audit v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c c\u1ee5 th\u1ec3.<\/p>\n

\n

Faceted Navigation L\u00e0 G\u00ec?<\/h2>\n

\"faceted<\/p>\n

Faceted navigation<\/strong> l\u00e0 h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng cho ph\u00e9p b\u1ea1n thu h\u1eb9p k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch ch\u1ecdn nhi\u1ec1u thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ed9t l\u00fac, ch\u1eb3ng h\u1ea1n v\u1eeba ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba ch\u1ecdn m\u00e0u s\u1eafc, v\u1eeba ch\u1ecdn kho\u1ea3ng gi\u00e1. Nhi\u1ec1u ng\u01b0\u1eddi hay nh\u1ea7m facet<\/strong> v\u1edbi filter<\/strong> th\u00f4ng th\u01b0\u1eddng, nh\u01b0ng th\u1ef1c ra ch\u00fang kh\u00e1c nhau. Filter th\u01b0\u1eddng ch\u1ec9 x\u1eed l\u00fd m\u1ed9t ti\u00eau ch\u00ed t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m, trong khi facet cho ph\u00e9p k\u1ebft h\u1ee3p nhi\u1ec1u ti\u00eau ch\u00ed song song, mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n.<\/p>\n

B\u1ea1n s\u1ebd g\u1eb7p faceted navigation nhi\u1ec1u nh\u1ea5t tr\u00ean trang danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 trang t\u00ecm ki\u1ebfm n\u1ed9i b\u1ed9 c\u1ee7a c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i c\u00f3 h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp g\u1ecdn g\u00e0ng. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u to\u00e0n di\u1ec7n cho c\u00e1c trang b\u00e1n h\u00e0ng, h\u00e3y tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft v\u1ec1 SEO ecommerce<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n.<\/p>\n

\n

Faceted Navigation Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n

\"faceted<\/p>\n

\u0110i\u1ec1u g\u00ec x\u1ea3y ra ph\u00eda sau khi b\u1ea1n nh\u1ea5n ch\u1ecdn m\u1ed9t facet? V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, m\u1ed7i l\u1ef1a ch\u1ecdn facet s\u1ebd t\u1ea1o ra m\u1ed9t tham s\u1ed1 URL<\/strong> ho\u1eb7c m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn m\u1edbi, t\u01b0\u01a1ng \u1ee9ng \u0111\u00fang v\u1edbi t\u1ed5 h\u1ee3p thu\u1ed9c t\u00ednh b\u1ea1n v\u1eeba ch\u1ecdn. V\u00ed d\u1ee5 khi b\u1ea1n ch\u1ecdn “m\u00e0u \u0111en” v\u00e0 “size 42”, h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 sinh ra m\u1ed9t URL d\u1ea1ng ?color=black&size=42<\/code>.<\/p>\n

Ngay khi URL n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi, backend s\u1ebd truy v\u1ea5n c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m theo \u0111\u00fang t\u1ed5 h\u1ee3p facet \u0111\u00e3 ch\u1ecdn, r\u1ed3i tr\u1ea3 v\u1ec1 danh s\u00e1ch s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec. C\u00f3 th\u1ec3 t\u00f3m g\u1ecdn quy tr\u00ecnh theo b\u1ed1n b\u01b0\u1edbc:<\/p>\n

    \n
  1. Ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn m\u1ed9t ho\u1eb7c nhi\u1ec1u facet tr\u00ean giao di\u1ec7n.<\/li>\n
  2. H\u1ec7 th\u1ed1ng sinh ra tham s\u1ed1 URL ho\u1eb7c \u0111\u01b0\u1eddng d\u1eabn t\u01b0\u01a1ng \u1ee9ng.<\/li>\n
  3. Backend truy v\u1ea5n c\u01a1 s\u1edf d\u1eef li\u1ec7u theo t\u1ed5 h\u1ee3p \u0111\u00e3 ch\u1ecdn.<\/li>\n
  4. K\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c tr\u1ea3 v\u1ec1 v\u00e0 hi\u1ec3n th\u1ecb.<\/li>\n<\/ol>\n
    \n

    L\u1ee3i \u00cdch C\u1ee7a Faceted Navigation<\/h2>\n

    Tr\u01b0\u1edbc khi n\u00f3i \u0111\u1ebfn r\u1ee7i ro SEO, h\u00e3y nh\u00ecn nh\u1eadn c\u00f4ng b\u1eb1ng: faceted navigation mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch r\u00f5 r\u1ec7t cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c website c\u00f3 danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u1edbn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba nh\u00f3m l\u1ee3i \u00edch ch\u00ednh.<\/p>\n

    Ti\u1ebft Ki\u1ec7m Th\u1eddi Gian T\u00ecm Ki\u1ebfm<\/h3>\n

    Khi danh m\u1ee5c c\u00f3 h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m, vi\u1ec7c k\u00e9o cu\u1ed9n th\u1ee7 c\u00f4ng \u0111\u1ec3 t\u00ecm \u0111\u00fang m\u00f3n \u0111\u1ed3 c\u1ea7n thi\u1ebft l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng. Faceted navigation gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y b\u1eb1ng c\u00e1ch cho ph\u00e9p b\u1ea1n l\u1ecdc theo nhi\u1ec1u ti\u00eau ch\u00ed c\u00f9ng l\u00fac, thay v\u00ec ph\u1ea3i duy\u1ec7t qua t\u1eebng trang. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i website n\u00e0o c\u0169ng l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y. Nghi\u00ean c\u1ee9u benchmark n\u0103m 2025 c\u1ee7a Baymard Institute cho th\u1ea5y t\u1edbi 58% website tr\u00ean desktop v\u00e0 78% tr\u00ean di \u0111\u1ed9ng v\u1eabn c\u00f3 tr\u1ea3i nghi\u1ec7m danh s\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 b\u1ed9 l\u1ecdc \u1edf m\u1ee9c trung b\u00ecnh ho\u1eb7c k\u00e9m h\u01a1n, ngh\u0129a l\u00e0 ph\u1ea7n l\u1edbn c\u01a1 h\u1ed9i ti\u1ebft ki\u1ec7m th\u1eddi gian cho ng\u01b0\u1eddi d\u00f9ng v\u1eabn \u0111ang b\u1ecb b\u1ecf l\u1ee1.<\/p>\n

    T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i<\/h3>\n

    M\u1ed9t h\u1ec7 th\u1ed1ng facet \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u00ecm s\u1ea3n ph\u1ea9m nhanh h\u01a1n, m\u00e0 c\u00f2n gi\u00fap b\u1ea1n ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Khi r\u00e0o c\u1ea3n t\u00ecm ki\u1ebfm gi\u1ea3m xu\u1ed1ng, t\u1ef7 l\u1ec7 r\u1eddi trang c\u0169ng gi\u1ea3m theo. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c Shopify d\u1eabn l\u1ea1i cho th\u1ea5y vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u00ecm s\u1ea3n ph\u1ea9m gi\u00fap t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng t\u1edbi 47% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, c\u00f9ng m\u1ee9c t\u0103ng m\u1ea1nh \u1edf t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb traffic tr\u1ef1c ti\u1ebfp. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng r\u1eb1ng b\u1ed9 l\u1ecdc kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 UX, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 doanh thu.<\/p>\n

    Gi\u00fap Website Quy M\u00f4 L\u1edbn D\u1ec5 \u0110i\u1ec1u H\u01b0\u1edbng H\u01a1n<\/h3>\n

    V\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 h\u00e0ng ch\u1ee5c ngh\u00ecn s\u1ea3n ph\u1ea9m, danh m\u1ee5c ch\u00ednh kh\u00f4ng th\u1ec3 \u0111\u1ee7 \u0111\u1ec3 ph\u00e2n lo\u1ea1i h\u1ebft m\u1ecdi th\u1ee9. Facet \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t l\u1edbp \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed5 sung, gi\u00fap chia nh\u1ecf m\u1ed9t danh m\u1ee5c l\u1edbn nh\u01b0 “gi\u00e0y th\u1ec3 thao” th\u00e0nh c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0 “gi\u00e0y th\u1ec3 thao nam size 42 m\u00e0u \u0111en”. \u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao h\u1ea7u nh\u01b0 m\u1ecdi s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn, t\u1eeb th\u1eddi trang \u0111\u1ebfn \u0111i\u1ec7n t\u1eed, \u0111\u1ec1u tri\u1ec3n khai faceted navigation \u1edf quy m\u00f4 r\u1ed9ng.<\/p>\n

    \n

    Faceted Navigation G\u00e2y Ra Nh\u1eefng V\u1ea5n \u0110\u1ec1 SEO N\u00e0o?<\/h2>\n

    \"faceted<\/p>\n

    V\u1eady v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u? Khi kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, h\u1ec7 th\u1ed1ng facet c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng tri\u1ec7u URL t\u1ed5 h\u1ee3p ch\u1ec9 trong m\u1ed9t website v\u00e0i tr\u0103m ngh\u00ecn s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y k\u00e9o theo b\u1ed1n r\u1ee7i ro k\u1ef9 thu\u1eadt ch\u00ednh m\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 tr\u01b0\u1edbc khi t\u1ed1i \u01b0u.<\/p>\n

    N\u1ed9i Dung Tr\u00f9ng L\u1eb7p<\/h3>\n

    H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng hai URL facet kh\u00e1c nhau, m\u1ed9t c\u00e1i l\u1ecdc “m\u00e0u \u0111en, size 42” v\u00e0 m\u1ed9t c\u00e1i l\u1ecdc “size 42, m\u00e0u \u0111en” (ch\u1ec9 kh\u00e1c th\u1ee9 t\u1ef1 tham s\u1ed1), nh\u01b0ng c\u1ea3 hai \u0111\u1ec1u hi\u1ec3n th\u1ecb \u0111\u00fang m\u1ed9t t\u1eadp s\u1ea3n ph\u1ea9m. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ed9i dung tr\u00f9ng l\u1eb7p<\/strong> kinh \u0111i\u1ec3n do faceted navigation g\u00e2y ra. V\u1ea5n \u0111\u1ec1 n\u00e0y ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c Ahrefs \u01b0\u1edbc t\u00ednh kho\u1ea3ng 60% n\u1ed9i dung tr\u00ean to\u00e0n b\u1ed9 internet l\u00e0 tr\u00f9ng l\u1eb7p, v\u00e0 faceted navigation \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh g\u00e2y ra t\u00ecnh tr\u1ea1ng n\u00e0y. V\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, h\u00e0ng lo\u1ea1t URL g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau kh\u00f4ng t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb, m\u00e0 ch\u1ec9 g\u00e2y nhi\u1ec5u.<\/p>\n

    Index Bloat<\/h3>\n

    Index bloat<\/strong> x\u1ea3y ra khi Google l\u01b0u tr\u1eef m\u1ed9t l\u01b0\u1ee3ng l\u1edbn URL facet kh\u00f4ng th\u1ef1c s\u1ef1 mang gi\u00e1 tr\u1ecb t\u00ecm ki\u1ebfm, thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c trang quan tr\u1ecdng c\u1ee7a b\u1ea1n. M\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y l\u1edbn h\u01a1n nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129. Theo nghi\u00ean c\u1ee9u c\u1ee7a Botify, m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi ch\u01b0a t\u1edbi 200.000 s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i c\u00f3 h\u01a1n 500 tri\u1ec7u trang c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c b\u1edfi bot t\u00ecm ki\u1ebfm, ho\u00e0n to\u00e0n ch\u1ec9 v\u00ec c\u00e1c t\u1ed5 h\u1ee3p faceted navigation kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t. \u1ede m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, m\u1ed9t cu\u1ed9c audit c\u1ee7a Ahrefs c\u00f2n ghi nh\u1eadn t\u1ef7 l\u1ec7 URL kh\u00f4ng \u0111\u00e1ng index so v\u1edbi URL \u0111\u00e1ng index l\u00ean t\u1edbi 39 tr\u00ean 1.<\/p>\n

    N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y, h\u00e3y xem th\u00eam b\u00e0i vi\u1ebft v\u1ec1 Index bloat<\/a>.<\/p><\/blockquote>\n

    L\u00e3ng Ph\u00ed Crawl Budget<\/h3>\n

    Googlebot kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c v\u00f4 h\u1ea1n \u0111\u1ec3 crawl m\u1ecdi URL tr\u00ean internet. Khi ph\u1ea7n l\u1edbn crawl budget b\u1ecb ti\u00eau t\u1ed1n v\u00e0o c\u00e1c URL facet tr\u00f9ng l\u1eb7p, nh\u1eefng trang th\u1ef1c s\u1ef1 quan tr\u1ecdng tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua ho\u1eb7c crawl ch\u1eadm h\u01a1n. Google c\u0169ng th\u1eeba nh\u1eadn trong t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c r\u1eb1ng vi\u1ec7c crawl c\u00e1c URL facet th\u01b0\u1eddng ti\u00eau t\u1ed1n l\u01b0\u1ee3ng l\u1edbn t\u00e0i nguy\u00ean t\u00ednh to\u00e1n, do s\u1ed1 l\u01b0\u1ee3ng URL v\u00e0 c\u00e1c thao t\u00e1c render c\u1ea7n thi\u1ebft qu\u00e1 l\u1edbn. V\u1ec1 ph\u00eda chuy\u00ean gia, John Mueller t\u1eebng n\u00f3i th\u1eb3ng r\u1eb1ng crawl budget b\u1ecb \u0111\u00e1nh gi\u00e1 qu\u00e1 m\u1ee9c v\u00e0 ph\u1ea7n l\u1edbn website kh\u00f4ng c\u1ea7n b\u1eadn t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, nh\u01b0ng v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 faceted navigation kh\u00f4ng ki\u1ec3m so\u00e1t, \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt tr\u01b0\u1eddng h\u1ee3p th\u1ef1c s\u1ef1 c\u1ea7n quan t\u00e2m, \u0111\u1eb7c bi\u1ec7t khi t\u1ed5ng s\u1ed1 URL v\u01b0\u1ee3t ng\u01b0\u1ee1ng h\u00e0ng tri\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n t\u1ea1i b\u00e0i vi\u1ebft v\u1ec1 crawl budget<\/a>.<\/p>\n

    Pha Lo\u00e3ng PageRank<\/h3>\n

    PageRank<\/strong> l\u00e0 n\u1ed9i l\u1ef1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c truy\u1ec1n qua c\u00e1c internal link tr\u00ean website c\u1ee7a b\u1ea1n. Khi ph\u1ea7n l\u1edbn internal link tr\u1ecf t\u1edbi h\u00e0ng lo\u1ea1t URL facet \u00edt gi\u00e1 tr\u1ecb, thay v\u00ec t\u1eadp trung v\u00e0o trang danh m\u1ee5c ch\u00ednh, n\u1ed9i l\u1ef1c \u0111\u00f3 b\u1ecb ph\u00e2n t\u00e1n ra qu\u00e1 nhi\u1ec1u h\u01b0\u1edbng. K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c trang quan tr\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c \u00edt t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng h\u01a1n, k\u00e9o theo kh\u1ea3 n\u0103ng c\u1ea1nh tranh t\u1eeb kh\u00f3a c\u0169ng gi\u1ea3m theo.<\/p>\n

    \n

    C\u00e1ch Audit Faceted Navigation Cho SEO<\/h2>\n

    \"audit<\/p>\n

    Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng b\u1ea5t k\u1ef3 c\u00e1ch kh\u1eafc ph\u1ee5c n\u00e0o, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a faceted navigation tr\u00ean website m\u00ecnh. Quy tr\u00ecnh audit d\u01b0\u1edbi \u0111\u00e2y g\u1ed3m b\u1ed1n b\u01b0\u1edbc, \u0111i t\u1eeb vi\u1ec7c hi\u1ec3u c\u1ea5u tr\u00fac facet cho t\u1edbi \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u crawl v\u00e0 traffic th\u1ef1c t\u1ebf.<\/p>\n

    N\u1eafm R\u00f5 C\u00e1ch Facet Ho\u1ea1t \u0110\u1ed9ng Tr\u00ean Website<\/h3>\n

    B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n li\u1ec7t k\u00ea to\u00e0n b\u1ed9 lo\u1ea1i facet \u0111ang c\u00f3 tr\u00ean website, v\u00ed d\u1ee5 m\u00e0u s\u1eafc, size, th\u01b0\u01a1ng hi\u1ec7u, kho\u1ea3ng gi\u00e1. V\u1edbi m\u1ed7i lo\u1ea1i, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 facet n\u00e0o t\u1ea1o ra m\u1ed9t URL ri\u00eang bi\u1ec7t, v\u00e0 facet n\u00e0o ch\u1ec9 thay \u0111\u1ed5i tham s\u1ed1 tr\u00ean c\u00f9ng m\u1ed9t URL g\u1ed1c. B\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n h\u00ecnh dung \u0111\u01b0\u1ee3c quy m\u00f4 th\u1ef1c s\u1ef1 c\u1ee7a “b\u00e0i to\u00e1n” facet tr\u00ean site m\u00ecnh.<\/p>\n

    \u0110\u00e1nh Gi\u00e1 Traffic C\u1ee7a C\u00e1c Trang Facet<\/h3>\n

    Ti\u1ebfp theo, h\u00e3y d\u00f9ng Google Search Console ho\u1eb7c Google Analytics \u0111\u1ec3 xem x\u00e9t l\u01b0\u1ee3ng traffic organic m\u00e0 t\u1eebng nh\u00f3m URL facet \u0111ang mang l\u1ea1i. Nh\u1eefng trang facet c\u00f3 traffic organic th\u1ea5p v\u00e0 kh\u00f4ng c\u00f3 backlink tr\u1ecf t\u1edbi th\u01b0\u1eddng l\u00e0 \u1ee9ng vi\u00ean h\u00e0ng \u0111\u1ea7u cho vi\u1ec7c ch\u1eb7n index. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu m\u1ed9t nh\u00f3m facet n\u00e0o \u0111\u00f3 \u0111ang \u00e2m th\u1ea7m mang v\u1ec1 traffic \u0111\u00e1ng k\u1ec3, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc k\u1ef9 tr\u01b0\u1edbc khi lo\u1ea1i b\u1ecf n\u00f3.<\/p>\n

    X\u00e1c \u0110\u1ecbnh Crawl Waste Tr\u00ean Trang Facet<\/h3>\n

    B\u01b0\u1edbc th\u1ee9 ba l\u00e0 ph\u00e2n t\u00edch log file<\/strong> \u0111\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c Googlebot \u0111ang d\u00e0nh bao nhi\u00eau ph\u1ea7n tr\u0103m l\u01b0\u1ee3t crawl cho c\u00e1c URL facet kh\u00f4ng c\u1ea7n index. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Screaming Frog Log File Analyser ho\u1eb7c OnCrawl c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00e1ch b\u1ea1ch r\u00f5 r\u00e0ng \u0111\u00e2u l\u00e0 crawl c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e2u l\u00e0 crawl l\u00e3ng ph\u00ed, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1eb7n index \u0111\u00fang ch\u1ed7.<\/p>\n

    X\u00e1c \u0110\u1ecbnh Search Demand Cho C\u00e1c Trang Facet<\/h3>\n

    Kh\u00f4ng ph\u1ea3i facet n\u00e0o c\u0169ng n\u00ean b\u1ecb ch\u1eb7n ho\u00e0n to\u00e0n. M\u1ed9t s\u1ed1 t\u1ed5 h\u1ee3p facet th\u1ef1c s\u1ef1 c\u00f3 search demand<\/strong> \u0111\u00e1ng k\u1ec3, v\u00ed d\u1ee5 “gi\u00e0y nike nam” l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf tr\u00ean Google. V\u1edbi nh\u1eefng t\u1ed5 h\u1ee3p facet c\u00f3 search volume r\u00f5 r\u00e0ng, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c index thay v\u00ec ch\u1eb7n \u0111\u1ed3ng lo\u1ea1t c\u00f9ng c\u00e1c facet \u00edt gi\u00e1 tr\u1ecb kh\u00e1c. C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a nh\u01b0 Ahrefs ho\u1eb7c Google Keyword Planner s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y.<\/p>\n

    \n

    C\u00e1ch Kh\u1eafc Ph\u1ee5c C\u00e1c V\u1ea5n \u0110\u1ec1 C\u1ee7a Faceted Navigation<\/h2>\n

    \"kh\u1eafc<\/p>\n

    Sau khi \u0111\u00e3 audit xong, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p kh\u1eafc ph\u1ee5c. M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p d\u01b0\u1edbi \u0111\u00e2y ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t m\u1ee9c \u0111\u1ed9 r\u1ee7i ro kh\u00e1c nhau, t\u1eeb nh\u1eb9 nh\u00e0ng \u0111\u1ebfn d\u1ee9t \u0111i\u1ec3m.<\/p>\n

    Kh\u1eafc Ph\u1ee5c Index B\u1eb1ng Canonical Tag<\/h3>\n

    Canonical tag<\/strong> l\u00e0 c\u00e1ch khai b\u00e1o v\u1edbi Google r\u1eb1ng URL danh m\u1ee5c ch\u00ednh l\u00e0 phi\u00ean b\u1ea3n \u0111\u1ea1i di\u1ec7n cho c\u00e1c URL facet t\u01b0\u01a1ng t\u1ef1, g\u1ed9p to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb SEO v\u1ec1 m\u1ed9t \u0111i\u1ec3m duy nh\u1ea5t. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p nh\u1eb9 nh\u00e0ng, ph\u00f9 h\u1ee3p khi c\u00e1c URL facet c\u00f3 n\u1ed9i dung g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t trang danh m\u1ee5c g\u1ed1c nh\u01b0ng b\u1ea1n v\u1eabn mu\u1ed1n gi\u1eef ch\u00fang crawl \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ebb n\u00e0y, h\u00e3y xem th\u00eam b\u00e0i vi\u1ebft v\u1ec1 canonical<\/a>.<\/p>\n

    Kh\u1eafc Ph\u1ee5c Crawl B\u1eb1ng Robots.txt<\/h3>\n

    Kh\u00e1c v\u1edbi canonical, robots.txt<\/strong> ng\u0103n Googlebot truy c\u1eadp ngay t\u1eeb \u0111\u1ea7u v\u00e0o c\u00e1c pattern URL facet kh\u00f4ng mang gi\u00e1 tr\u1ecb t\u00ecm ki\u1ebfm, v\u00ed d\u1ee5 ch\u1eb7n to\u00e0n b\u1ed9 URL ch\u1ee9a tham s\u1ed1 ?sort=<\/code> ho\u1eb7c ?price=<\/code>. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng c\u1ea7n nh\u1edb: robots.txt ng\u0103n crawl ho\u00e0n to\u00e0n, trong khi canonical v\u1eabn cho ph\u00e9p crawl nh\u01b0ng ch\u1ec9 g\u1ed9p gi\u00e1 tr\u1ecb index v\u1ec1 m\u1ed9t URL duy nh\u1ea5t. V\u00ec v\u1eady, ch\u1ecdn sai c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n v\u00f4 t\u00ecnh ch\u1eb7n lu\u00f4n c\u1ea3 nh\u1eefng facet c\u00f3 gi\u00e1 tr\u1ecb SEO.<\/p>\n

    Nofollow Ho\u1eb7c G\u1ee1 Internal Link Tr\u1ecf T\u1edbi URL Facet<\/h3>\n

    M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 ki\u1ec3m so\u00e1t PageRank l\u00e0 h\u1ea1n ch\u1ebf ho\u1eb7c g\u1ee1 b\u1ecf internal link tr\u1ecf tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c URL facet kh\u00f4ng quan tr\u1ecdng. Khi s\u1ed1 l\u01b0\u1ee3ng internal link tr\u1ecf t\u1edbi facet gi\u1ea3m xu\u1ed1ng, n\u1ed9i l\u1ef1c li\u00ean k\u1ebft s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o trang danh m\u1ee5c ch\u00ednh v\u00e0 c\u00e1c trang s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c, gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a nh\u1eefng trang n\u00e0y.<\/p>\n

    Kh\u1eafc Ph\u1ee5c D\u1ee9t \u0110i\u1ec3m Index B\u1eb1ng Noindex Tag<\/h3>\n

    N\u1ebfu b\u1ea1n mu\u1ed1n lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n m\u1ed9t nh\u00f3m URL facet kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, th\u1ebb noindex<\/strong> l\u00e0 gi\u1ea3i ph\u00e1p d\u1ee9t \u0111i\u1ec3m nh\u1ea5t. Kh\u00e1c v\u1edbi canonical ch\u1ec9 g\u1ed9p gi\u00e1 tr\u1ecb, noindex khi\u1ebfn Google kh\u00f4ng hi\u1ec3n th\u1ecb URL \u0111\u00f3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u1eefa, d\u00f9 bot v\u1eabn c\u00f3 th\u1ec3 crawl v\u00e0o \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac trang. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho c\u00e1c t\u1ed5 h\u1ee3p facet \u00edt gi\u00e1 tr\u1ecb nh\u01b0ng v\u1eabn c\u1ea7n gi\u1eef crawl \u0111\u01b0\u1ee3c v\u00ec l\u00fd do UX.<\/p>\n

    Tr\u1ea3 V\u1ec1 M\u00e3 404 Cho T\u1ed5 H\u1ee3p Filter Kh\u00f4ng C\u00f3 K\u1ebft Qu\u1ea3<\/h3>\n

    Cu\u1ed1i c\u00f9ng, v\u1edbi nh\u1eefng t\u1ed5 h\u1ee3p facet kh\u00f4ng tr\u1ea3 v\u1ec1 b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o, v\u00ed d\u1ee5 l\u1ecdc “\u00e1o kho\u00e1c m\u00e0u h\u1ed3ng hu\u1ef3nh quang size XXS” m\u00e0 c\u1eeda h\u00e0ng kh\u00f4ng h\u1ec1 c\u00f3, c\u00e1ch x\u1eed l\u00fd t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1ec3 m\u00e1y ch\u1ee7 tr\u1ea3 v\u1ec1 m\u00e3 404<\/strong>. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n tr\u00e1nh t\u1ea1o ra h\u00e0ng lo\u1ea1t trang tr\u1ed1ng r\u1ed7ng, hay c\u00f2n g\u1ecdi l\u00e0 thin content, v\u1ed1n kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

    \n

    Nh\u00ecn l\u1ea1i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh t\u1eeb \u0111\u1ecbnh ngh\u0129a \u0111\u1ebfn c\u00e1ch kh\u1eafc ph\u1ee5c, c\u00f3 th\u1ec3 th\u1ea5y faceted navigation<\/strong> v\u1eeba l\u00e0 c\u00f4ng c\u1ee5 UX m\u1ea1nh m\u1ebd, v\u1eeba l\u00e0 con dao hai l\u01b0\u1ee1i v\u1edbi SEO n\u1ebfu b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t k\u1ef9 thu\u1eadt ch\u1eb7t ch\u1ebd. Theo t\u00f4i, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ecdc thu\u1ed9c t\u1eebng chi\u1ebfn thu\u1eadt, m\u00e0 l\u00e0 hi\u1ec3u r\u00f5 nguy\u00ean l\u00fd k\u1ef9 thu\u1eadt \u0111\u1ee9ng sau m\u1ed7i v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng \u0111\u00fang canonical, robots.txt hay noindex cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y duy tr\u00ec th\u00f3i quen audit \u0111\u1ecbnh k\u1ef3, v\u00ec crawl waste v\u00e0 index bloat th\u01b0\u1eddng \u00e2m th\u1ea7m t\u00edch t\u1ee5 theo th\u1eddi gian v\u00e0 ch\u1ec9 l\u1ed9 di\u1ec7n r\u00f5 r\u00e0ng khi th\u1ee9 h\u1ea1ng \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n","protected":false},"excerpt":{"rendered":"

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