{"id":3761,"date":"2026-07-26T01:20:59","date_gmt":"2026-07-26T01:20:59","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3761"},"modified":"2026-08-17T13:39:51","modified_gmt":"2026-08-17T13:39:51","slug":"google-search-console","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/google-search-console\/","title":{"rendered":"Google Search Console SEO: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n"},"content":{"rendered":"
\"B\u1ea3ng
Google Search Console t\u1eadp trung d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c t\u00edn hi\u1ec7u SEO quan tr\u1ecdng trong m\u1ed9t giao di\u1ec7n qu\u1ea3n l\u00fd.<\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n t\u1eebng t\u1ef1 h\u1ecfi website c\u1ee7a m\u00ecnh \u0111ang xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u tr\u00ean Google, ai \u0111ang t\u00ecm th\u1ea5y n\u00f3 v\u00e0 b\u1eb1ng t\u1eeb kh\u00f3a n\u00e0o, th\u00ec c\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m g\u1ecdn trong m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed mang t\u00ean Google Search Console. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng do ch\u00ednh Google x\u00e2y d\u1ef1ng, cung c\u1ea5p d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf t\u1eeb Google Search, gi\u00fap b\u1ea1n theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t SEO m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c thay v\u00ec ph\u1ecfng \u0111o\u00e1n. Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft t\u1eeb nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n nh\u1ea5t, c\u00e1ch thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n, cho \u0111\u1ebfn c\u00e1ch \u0111\u1ecdc c\u00e1c b\u00e1o c\u00e1o ch\u00ednh v\u00e0 \u1ee9ng d\u1ee5ng ch\u00fang \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a website.<\/p>\n

Google Search Console l\u00e0 g\u00ec?<\/h2>\n
\"Google
C\u00f4ng c\u1ee5 cung c\u1ea5p d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb Google \u0111\u1ec3 theo d\u00f5i v\u00e0 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean t\u00ecm ki\u1ebfm.<\/figcaption><\/figure>\n

H\u00e3y h\u00ecnh dung website c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng n\u1eb1m tr\u00ean m\u1ed9t con ph\u1ed1 r\u1ea5t d\u00e0i mang t\u00ean Google. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ee9ng ngo\u00e0i ph\u1ed1 \u0111\u1ec3 quan s\u00e1t xem ai \u0111ang \u0111i ngang qua, ai d\u1eebng l\u1ea1i nh\u00ecn v\u00e0o c\u1eeda h\u00e0ng r\u1ed3i b\u1ecf \u0111i. Google Search Console ch\u00ednh l\u00e0 chi\u1ebfc camera an ninh cho ph\u00e9p b\u1ea1n nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra \u1edf “m\u1eb7t ti\u1ec1n” \u0111\u00f3.<\/p>\n

Google Search Console<\/strong> l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap qu\u1ea3n tr\u1ecb vi\u00ean theo d\u00f5i, duy tr\u00ec v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb website tr\u00ean Google Search.<\/p><\/blockquote>\n

Nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay nh\u1ea7m l\u1eabn Google Search Console v\u1edbi Google Analytics, nh\u01b0ng hai c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau. Google Search Console t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, t\u1ee9c l\u00e0 nh\u1eefng g\u00ec x\u1ea3y ra tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o trang c\u1ee7a b\u1ea1n, trong khi Google Analytics theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng sau khi h\u1ecd \u0111\u00e3 v\u00e0o trang. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t b\u00ean nh\u00ecn t\u1eeb ph\u00eda Google, m\u1ed9t b\u00ean nh\u00ecn t\u1eeb ph\u00eda website.<\/p>\n

Google Search Console mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho SEO?<\/h2>\n

Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Google Search Console n\u1eb1m \u1edf ch\u1ed7 n\u00f3 cung c\u1ea5p d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb Google, lo\u1ea1i d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng c\u00f4ng c\u1ee5 b\u00ean th\u1ee9 ba n\u00e0o c\u00f3 th\u1ec3 sao ch\u00e9p ch\u00ednh x\u00e1c v\u00ec h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh. C\u1ee5 th\u1ec3, b\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t l\u01b0u tr\u1eef d\u1eef li\u1ec7u clicks, impressions, CTR v\u00e0 v\u1ecb tr\u00ed trung b\u00ecnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh tr\u00ean c\u01a1 s\u1edf lu\u00e2n phi\u00ean h\u00e0ng ng\u00e0y, v\u00e0 kho\u1ea3ng th\u1eddi gian n\u00e0y k\u00e9o d\u00e0i 16 th\u00e1ng, sau \u0111\u00f3 d\u1eef li\u1ec7u c\u0169 nh\u1ea5t s\u1ebd b\u1ecb x\u00f3a v\u0129nh vi\u1ec5n \u0111\u1ec3 nh\u01b0\u1eddng ch\u1ed7 cho ng\u00e0y m\u1edbi. \u0110\u00e2y l\u00e0 kho d\u1eef li\u1ec7u m\u00e0 b\u1ea1n n\u00ean khai th\u00e1c th\u01b0\u1eddng xuy\u00ean thay v\u00ec \u0111\u1ec3 n\u00f3 tr\u00f4i qua m\u00e0 kh\u00f4ng t\u1eadn d\u1ee5ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u1ea3nh b\u00e1o s\u1edbm. Khi c\u00f3 l\u1ed7i k\u1ef9 thu\u1eadt nh\u01b0 trang tr\u1ea3 v\u1ec1 m\u00e3 404, l\u1ed7i m\u00e1y ch\u1ee7 5xx, ho\u1eb7c khai b\u00e1o canonical sai, nh\u1eefng l\u1ed7i n\u00e0y s\u1ebd khi\u1ebfn s\u1ed1 trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c gi\u1ea3m xu\u1ed1ng, v\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu l\u00e0 l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean c\u0169ng gi\u1ea3m theo. Ph\u00e1t hi\u1ec7n s\u1edbm nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y trong Google Search Console gi\u00fap b\u1ea1n x\u1eed l\u00fd tr\u01b0\u1edbc khi thi\u1ec7t h\u1ea1i lan r\u1ed9ng.<\/p>\n

D\u1eef li\u1ec7u truy v\u1ea5n t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf t\u1eeb Google<\/h3>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a Google Search Console so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 SEO kh\u00e1c l\u00e0 n\u00f3 hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1eadt \u0111\u00e3 g\u00f5 \u0111\u1ec3 t\u00ecm ra website c\u1ee7a b\u1ea1n, \u0111\u01b0\u1ee3c l\u1ea5y tr\u1ef1c ti\u1ebfp t\u1eeb ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm c\u1ee7a Google ch\u1ee9 kh\u00f4ng qua b\u1ea5t k\u1ef3 b\u01b0\u1edbc \u01b0\u1edbc l\u01b0\u1ee3ng hay l\u1ea5y m\u1eabu n\u00e0o.<\/p>\n

Ph\u00e1t hi\u1ec7n v\u00e0 kh\u1eafc ph\u1ee5c l\u1ed7i l\u1eadp ch\u1ec9 m\u1ee5c<\/h3>\n

Khi m\u1ed9t trang kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean Google, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi m\u1edbi s\u1ebd kh\u00f4ng bi\u1ebft l\u00fd do v\u00ec sao. Google Search Console gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea r\u00f5 t\u1eebng trang thu\u1ed9c nh\u00f3m “\u0111\u00e3 l\u1eadp ch\u1ec9 m\u1ee5c” hay “ch\u01b0a l\u1eadp ch\u1ec9 m\u1ee5c”, k\u00e8m theo nguy\u00ean nh\u00e2n c\u1ee5 th\u1ec3 cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/p>\n

Theo d\u00f5i tr\u1ea3i nghi\u1ec7m trang qua Core Web Vitals<\/h3>\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a giao di\u1ec7n kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c. Google Search Console \u0111o l\u01b0\u1eddng ba ch\u1ec9 s\u1ed1 Core Web Vitals g\u1ed3m t\u1ed1c \u0111\u1ed9 hi\u1ec3n th\u1ecb n\u1ed9i dung l\u1edbn nh\u1ea5t, \u0111\u1ed9 tr\u1ec5 ph\u1ea3n h\u1ed3i t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh b\u1ed1 c\u1ee5c, v\u1edbi ng\u01b0\u1ee1ng t\u1ed1t l\u1ea7n l\u01b0\u1ee3t l\u00e0 d\u01b0\u1edbi 2,5 gi\u00e2y, d\u01b0\u1edbi 200 mili gi\u00e2y v\u00e0 d\u01b0\u1edbi 0,1 \u0111i\u1ec3m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf tr\u00ean t\u1eebng trang.<\/p>\n

Google Search Console g\u1ed3m nh\u1eefng lo\u1ea1i thu\u1ed9c t\u00ednh n\u00e0o?<\/h2>\n
\"Hai
Domain Property bao qu\u00e1t to\u00e0n b\u1ed9 t\u00ean mi\u1ec1n, c\u00f2n URL Prefix gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u trong m\u1ed9t ti\u1ec1n t\u1ed1 URL c\u1ee5 th\u1ec3.<\/figcaption><\/figure>\n

Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o thi\u1ebft l\u1eadp, b\u1ea1n c\u1ea7n hi\u1ec3u m\u1ed9t kh\u00e1i ni\u1ec7m hay g\u00e2y b\u1ed1i r\u1ed1i cho ng\u01b0\u1eddi m\u1edbi: thu\u1ed9c t\u00ednh (property). Google Search Console cho ph\u00e9p b\u1ea1n t\u1ea1o hai lo\u1ea1i thu\u1ed9c t\u00ednh kh\u00e1c nhau, v\u00e0 vi\u1ec7c ch\u1ecdn sai lo\u1ea1i c\u00f3 th\u1ec3 khi\u1ebfn d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb ph\u00e2n m\u1ea3nh m\u00e0 kh\u00f4ng h\u1ec1 hay bi\u1ebft. Domain Property gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n thu\u00ea camera gi\u00e1m s\u00e1t cho to\u00e0n b\u1ed9 t\u00f2a nh\u00e0, bao g\u1ed3m m\u1ecdi t\u1ea7ng, m\u1ecdi l\u1ed1i v\u00e0o. Trong khi \u0111\u00f3, URL Prefix ch\u1ec9 gi\u1ed1ng nh\u01b0 m\u1ed9t camera l\u1eafp cho \u0111\u00fang m\u1ed9t c\u00e1nh c\u1eeda c\u1ee5 th\u1ec3.<\/p>\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/th>\nDomain Property<\/th>\nURL Prefix<\/th>\n<\/tr>\n<\/thead>\n
Ph\u1ea1m vi d\u1eef li\u1ec7u<\/td>\nTo\u00e0n b\u1ed9 subdomain, http & https<\/td>\nM\u1ed9t ti\u1ec1n t\u1ed1 URL c\u1ee5 th\u1ec3<\/td>\n<\/tr>\n
Ph\u01b0\u01a1ng th\u1ee9c x\u00e1c minh<\/td>\nCh\u1ec9 qua b\u1ea3n ghi DNS<\/td>\nDNS, file HTML, th\u1ebb HTML, GA, GTM<\/td>\n<\/tr>\n
Ph\u00f9 h\u1ee3p v\u1edbi<\/td>\nWebsite nhi\u1ec1u subdomain<\/td>\nWebsite \u0111\u01a1n gi\u1ea3n, m\u1ed9t domain ch\u00ednh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\"H\u1ed9p
M\u00e0n h\u00ecnh th\u00eam thu\u1ed9c t\u00ednh l\u00e0 n\u01a1i l\u1ef1a ch\u1ecdn ph\u1ea1m vi theo d\u00f5i tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh x\u00e1c minh website.<\/figcaption><\/figure>\n

Thu\u1ed9c t\u00ednh Domain Property (Mi\u1ec1n)<\/h3>\n

Domain Property g\u1ed9p to\u00e0n b\u1ed9 c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n, bao g\u1ed3m c\u1ea3 www v\u00e0 kh\u00f4ng www, c\u1ea3 http v\u00e0 https, v\u00e0o chung m\u1ed9t b\u00e1o c\u00e1o duy nh\u1ea5t. \u0110\u1ec3 x\u00e1c minh lo\u1ea1i thu\u1ed9c t\u00ednh n\u00e0y, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i th\u00eam m\u1ed9t b\u1ea3n ghi v\u00e0o c\u1ea5u h\u00ecnh DNS t\u1ea1i nh\u00e0 cung c\u1ea5p t\u00ean mi\u1ec1n \u0111ang qu\u1ea3n l\u00fd domain c\u1ee7a b\u1ea1n.<\/p>\n

Thu\u1ed9c t\u00ednh URL Prefix (TI\u1ec1n t\u1ed1 URL)<\/h3>\n

N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o DNS, ho\u1eb7c ch\u1ec9 c\u1ea7n theo d\u00f5i m\u1ed9t ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a website, URL Prefix l\u00e0 l\u1ef1a ch\u1ecdn linh ho\u1ea1t h\u01a1n, h\u1ed7 tr\u1ee3 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c x\u00e1c minh g\u1ed3m th\u1ebb HTML, t\u1ea3i file HTML l\u00ean, x\u00e1c minh qua Google Analytics v\u00e0 Google Tag Manager, b\u00ean c\u1ea1nh DNS.<\/p>\n

N\u00ean ch\u1ecdn lo\u1ea1i thu\u1ed9c t\u00ednh n\u00e0o cho website?<\/h3>\n

N\u1ebfu website c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u subdomain, ch\u1eb3ng h\u1ea1n blog n\u1eb1m tr\u00ean m\u1ed9t subdomain ri\u00eang v\u00e0 c\u1eeda h\u00e0ng n\u1eb1m tr\u00ean m\u1ed9t subdomain kh\u00e1c, Domain Property l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd v\u00ec n\u00f3 g\u1ed9p to\u00e0n b\u1ed9 d\u1eef li\u1ec7u v\u00e0o m\u1ed9t n\u01a1i duy nh\u1ea5t. Ng\u01b0\u1ee3c l\u1ea1i, ch\u1ecdn nh\u1ea7m lo\u1ea1i thu\u1ed9c t\u00ednh s\u1ebd khi\u1ebfn d\u1eef li\u1ec7u b\u1ecb chia nh\u1ecf gi\u1eefa nhi\u1ec1u b\u00e1o c\u00e1o ri\u00eang bi\u1ec7t, l\u00e0m b\u1ea1n kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 ch\u00ednh x\u00e1c.<\/p>\n

C\u00e1ch thi\u1ebft l\u1eadp Google Search Console<\/h2>\n
\"Quy
X\u00e1c minh quy\u1ec1n s\u1edf h\u1eefu l\u00e0 b\u01b0\u1edbc b\u1eaft bu\u1ed9c tr\u01b0\u1edbc khi Google Search Console cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n qu\u1ea3n l\u00fd website.<\/figcaption><\/figure>\n

Vi\u1ec7c thi\u1ebft l\u1eadp Google Search Console v\u1ec1 c\u01a1 b\u1ea3n ch\u1ec9 g\u1ed3m ba b\u01b0\u1edbc: th\u00eam thu\u1ed9c t\u00ednh website v\u00e0o h\u1ec7 th\u1ed1ng, x\u00e1c minh r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 ch\u1ee7 s\u1edf h\u1eefu, v\u00e0 sau \u0111\u00f3 ch\u1edd Google b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u. \u0110\u1eebng lo l\u1eafng n\u1ebfu d\u1eef li\u1ec7u ch\u01b0a hi\u1ec7n ra ngay, qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng m\u1ea5t v\u00e0i ng\u00e0y tr\u01b0\u1edbc khi c\u00e1c b\u00e1o c\u00e1o b\u1eaft \u0111\u1ea7u c\u00f3 s\u1ed1 li\u1ec7u \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

\u0110\u0103ng k\u00fd t\u00e0i kho\u1ea3n v\u00e0 th\u00eam thu\u1ed9c t\u00ednh website<\/h3>\n

B\u1ea1n ch\u1ec9 c\u1ea7n m\u1ed9t t\u00e0i kho\u1ea3n Google c\u00f3 s\u1eb5n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. Truy c\u1eadp v\u00e0o giao di\u1ec7n Google Search Console, nh\u1ea5n v\u00e0o n\u00fat th\u00eam thu\u1ed9c t\u00ednh, sau \u0111\u00f3 nh\u1eadp domain ho\u1eb7c URL \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a website m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i.<\/p>\n

\"M\u00e0n
Ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u thi\u1ebft l\u1eadp b\u1eb1ng c\u00e1ch nh\u1eadp t\u00ean mi\u1ec1n ho\u1eb7c URL t\u01b0\u01a1ng \u1ee9ng v\u1edbi lo\u1ea1i thu\u1ed9c t\u00ednh mu\u1ed1n theo d\u00f5i.<\/figcaption><\/figure>\n

X\u00e1c minh quy\u1ec1n s\u1edf h\u1eefu website<\/h3>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t v\u00ec Google c\u1ea7n b\u1eb1ng ch\u1ee9ng r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 ki\u1ec3m so\u00e1t website \u0111\u00f3. Google cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn x\u00e1c minh g\u1ed3m b\u1ea3n ghi DNS, t\u1ea3i file HTML l\u00ean th\u01b0 m\u1ee5c g\u1ed1c, ch\u00e8n th\u1ebb meta v\u00e0o ph\u1ea7n \u0111\u1ea7u trang, ho\u1eb7c x\u00e1c minh th\u00f4ng qua t\u00e0i kho\u1ea3n Google Analytics hay Google Tag Manager \u0111\u00e3 c\u00e0i s\u1eb5n tr\u00ean site. B\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi quy\u1ec1n truy c\u1eadp hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh.<\/p>\n

\"Google
Google Search Console h\u01b0\u1edbng d\u1eabn x\u00e1c minh quy\u1ec1n s\u1edf h\u1eefu mi\u1ec1n b\u1eb1ng b\u1ea3n ghi DNS.<\/figcaption><\/figure>\n

Th\u00eam v\u00e0 ph\u00e2n quy\u1ec1n ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

Khi l\u00e0m vi\u1ec7c c\u00f9ng \u0111\u1ed9i ng\u0169 ho\u1eb7c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i, b\u1ea1n kh\u00f4ng c\u1ea7n chia s\u1ebb to\u00e0n b\u1ed9 quy\u1ec1n ki\u1ec3m so\u00e1t. Google Search Console ph\u00e2n quy\u1ec1n th\u00e0nh ba c\u1ea5p: ch\u1ee7 s\u1edf h\u1eefu c\u00f3 to\u00e0n quy\u1ec1n qu\u1ea3n l\u00fd v\u00e0 c\u1ea5p quy\u1ec1n cho ng\u01b0\u1eddi kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7y \u0111\u1ee7 c\u00f3 th\u1ec3 xem to\u00e0n b\u1ed9 d\u1eef li\u1ec7u v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thao t\u00e1c, c\u00f2n ng\u01b0\u1eddi d\u00f9ng h\u1ea1n ch\u1ebf ch\u1ec9 c\u00f3 quy\u1ec1n xem h\u1ea7u h\u1ebft d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i c\u00e0i \u0111\u1eb7t.<\/p>\n

Google Search Console c\u00f3 nh\u1eefng b\u00e1o c\u00e1o ch\u00ednh n\u00e0o?<\/h2>\n
\"C\u00e1c
M\u1ed7i nh\u00f3m b\u00e1o c\u00e1o tr\u1ea3 l\u1eddi m\u1ed9t ph\u1ea7n kh\u00e1c nhau v\u1ec1 hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm, l\u1eadp ch\u1ec9 m\u1ee5c, tr\u1ea3i nghi\u1ec7m v\u00e0 t\u00ecnh tr\u1ea1ng k\u1ef9 thu\u1eadt c\u1ee7a website.<\/figcaption><\/figure>\n

Sau khi thi\u1ebft l\u1eadp xong, giao di\u1ec7n Google Search Console s\u1ebd m\u1edf ra m\u1ed9t lo\u1ea1t b\u00e1o c\u00e1o v\u1edbi nh\u1eefng c\u00e1i t\u00ean c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi m\u1edbi h\u01a1i cho\u00e1ng ng\u1ee3p. V\u1ec1 c\u01a1 b\u1ea3n, to\u00e0n b\u1ed9 d\u1eef li\u1ec7u SEO \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh b\u1ea3y nh\u00f3m b\u00e1o c\u00e1o ch\u00ednh: Hi\u1ec7u su\u1ea5t, Trang, C\u00f4ng c\u1ee5 ki\u1ec3m tra URL, S\u01a1 \u0111\u1ed3 trang web, Li\u00ean k\u1ebft, Tr\u1ea3i nghi\u1ec7m trang, v\u00e0 B\u1ea3o m\u1eadt c\u00f9ng H\u00e0nh \u0111\u1ed9ng th\u1ee7 c\u00f4ng. Hi\u1ec3u r\u00f5 t\u1eebng nh\u00f3m s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c n\u00ean nh\u00ecn v\u00e0o \u0111\u00e2u khi c\u1ea7n tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3.<\/p>\n

B\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t (Performance)<\/h3>\n

\u0110\u00e2y th\u01b0\u1eddng l\u00e0 n\u01a1i b\u1ea1n s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t. B\u00e1o c\u00e1o n\u00e0y hi\u1ec3n th\u1ecb b\u1ed1n ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i: s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 nh\u1ea5p trung b\u00ecnh v\u00e0 v\u1ecb tr\u00ed trung b\u00ecnh tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc s\u00e2u h\u01a1n theo t\u1eebng truy v\u1ea5n, t\u1eebng trang, qu\u1ed1c gia, lo\u1ea1i thi\u1ebft b\u1ecb ho\u1eb7c giao di\u1ec7n t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3, \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1ch nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO ph\u00e1t hi\u1ec7n ra nh\u1eefng t\u1eeb kh\u00f3a ti\u1ec1m n\u0103ng m\u00e0 website \u0111ang v\u00f4 t\u00ecnh b\u1ecf l\u1ee1.<\/p>\n

\"B\u00e1o
B\u1ed1n ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i n\u1eb1m tr\u00ean bi\u1ec3u \u0111\u1ed3, c\u00f2n b\u1ea3ng truy v\u1ea5n b\u00ean d\u01b0\u1edbi d\u00f9ng \u0111\u1ec3 \u0111\u00e0o s\u00e2u hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm.<\/figcaption><\/figure>\n

B\u00e1o c\u00e1o Trang (Pages\/Index Coverage)<\/h3>\n

B\u00e1o c\u00e1o n\u00e0y ph\u00e2n lo\u1ea1i to\u00e0n b\u1ed9 URL c\u1ee7a b\u1ea1n th\u00e0nh hai nh\u00f3m r\u00f5 r\u00e0ng: nh\u1eefng trang \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 nh\u1eefng trang ch\u01b0a \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c, \u0111\u1ed3ng th\u1eddi cho bi\u1ebft l\u00fd do c\u1ee5 th\u1ec3 v\u00ec sao m\u1ed9t trang b\u1ecb lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c.<\/p>\n

C\u00f4ng c\u1ee5 ki\u1ec3m tra URL (URL Inspection)<\/h3>\n

Khi b\u1ea1n mu\u1ed1n bi\u1ebft chi ti\u1ebft v\u1ec1 m\u1ed9t trang c\u1ee5 th\u1ec3, c\u00f4ng c\u1ee5 n\u00e0y cho b\u1ea1n xem tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c hi\u1ec7n t\u1ea1i, URL n\u00e0o \u0111\u01b0\u1ee3c Google ch\u1ecdn l\u00e0m canonical th\u1ef1c t\u1ebf so v\u1edbi canonical m\u00e0 b\u1ea1n khai b\u00e1o, v\u00e0 cho ph\u00e9p b\u1ea1n g\u1eedi y\u00eau c\u1ea7u l\u1eadp ch\u1ec9 m\u1ee5c th\u1ee7 c\u00f4ng ngay khi c\u1ea7n.<\/p>\n

B\u00e1o c\u00e1o S\u01a1 \u0111\u1ed3 trang web (Sitemaps)<\/h3>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 g\u1eedi file sitemap XML l\u00ean Google, b\u00e1o c\u00e1o n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft Google \u0111\u00e3 \u0111\u1ecdc file \u0111\u00f3 th\u00e0nh c\u00f4ng hay ch\u01b0a, v\u00e0 c\u00f3 bao nhi\u00eau URL trong sitemap \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n

B\u00e1o c\u00e1o Li\u00ean k\u1ebft (Links)<\/h3>\n

B\u00e1o c\u00e1o Li\u00ean k\u1ebft chia d\u1eef li\u1ec7u th\u00e0nh b\u1ed1n nh\u00f3m: li\u00ean k\u1ebft n\u1ed9i b\u1ed9 trong ch\u00ednh website c\u1ee7a b\u1ea1n, li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00e1c tr\u1ecf v\u1ec1, nh\u1eefng trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft nh\u1ea5t, v\u00e0 c\u00e1c v\u0103n b\u1ea3n li\u00ean k\u1ebft \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

B\u00e1o c\u00e1o Tr\u1ea3i nghi\u1ec7m trang (Page Experience & Core Web Vitals)<\/h3>\n

Nh\u00f3m b\u00e1o c\u00e1o n\u00e0y k\u1ebft h\u1ee3p d\u1eef li\u1ec7u Core Web Vitals v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 website c\u00f3 s\u1eed d\u1ee5ng HTTPS hay kh\u00f4ng v\u00e0 m\u1ee9c \u0111\u1ed9 th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ea1o th\u00e0nh m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u00e1o c\u00e1o B\u1ea3o m\u1eadt v\u00e0 H\u00e0nh \u0111\u1ed9ng th\u1ee7 c\u00f4ng (Security & Manual Actions)<\/h3>\n

\u0110\u00e2y l\u00e0 nh\u00f3m b\u00e1o c\u00e1o b\u1ea1n kh\u00f4ng mu\u1ed1n th\u1ea5y c\u00f3 n\u1ed9i dung, v\u00ec n\u00f3 c\u1ea3nh b\u00e1o nh\u1eefng v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng nh\u01b0 website b\u1ecb nhi\u1ec5m m\u00e3 \u0111\u1ed9c, b\u1ecb hack, ho\u1eb7c b\u1ecb Google \u00e1p d\u1ee5ng h\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng v\u00ec vi ph\u1ea1m nguy\u00ean t\u1eafc, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft spam.<\/p>\n

C\u00e1ch s\u1eed d\u1ee5ng Google Search Console \u0111\u1ec3 t\u1ed1i \u01b0u SEO<\/h2>\n
\"Ph\u00e2n
D\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t tr\u1edf n\u00ean h\u1eefu \u00edch nh\u1ea5t khi \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ea3i thi\u1ec7n CTR, th\u1ee9 h\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c.<\/figcaption><\/figure>\n

Hi\u1ec3u c\u00f4ng c\u1ee5 ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u, bi\u1ebfn nh\u1eefng g\u00ec b\u1ea1n nh\u00ecn th\u1ea5y trong Google Search Console th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u1edbi l\u00e0 \u0111i\u1ec1u t\u1ea1o ra kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1. V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y theo b\u1ed1n h\u01b0\u1edbng: g\u1eedi sitemap \u0111\u1ec3 t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh l\u1eadp ch\u1ec9 m\u1ee5c, ph\u00e2n t\u00edch b\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t \u0111\u1ec3 t\u00ecm c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n, x\u1eed l\u00fd c\u00e1c l\u1ed7i k\u1ef9 thu\u1eadt \u0111ang \u00e2m th\u1ea7m c\u1ea3n tr\u1edf website, v\u00e0 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n

G\u1eedi sitemap v\u00e0 y\u00eau c\u1ea7u l\u1eadp ch\u1ec9 m\u1ee5c<\/h3>\n

Vi\u1ec7c g\u1eedi sitemap gi\u00fap Google ph\u00e1t hi\u1ec7n to\u00e0n b\u1ed9 nh\u1eefng URL quan tr\u1ecdng tr\u00ean website c\u1ee7a b\u1ea1n nhanh h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 ch\u1edd Googlebot t\u1ef1 thu th\u1eadp d\u1eef li\u1ec7u theo l\u1ecbch tr\u00ecnh th\u00f4ng th\u01b0\u1eddng.<\/p>\n

Ph\u00e2n t\u00edch b\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n CTR v\u00e0 th\u1ee9 h\u1ea1ng<\/h3>\n

M\u1ed9t m\u1eabu h\u00ecnh r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd m\u00e0 b\u1ea1n n\u00ean \u0111\u1ec3 m\u1eaft t\u1edbi l\u00e0 nh\u1eefng trang c\u00f3 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb cao nh\u01b0ng t\u1ef7 l\u1ec7 nh\u1ea5p l\u1ea1i th\u1ea5p. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y th\u1ebb ti\u00eau \u0111\u1ec1 ho\u1eb7c m\u00f4 t\u1ea3 meta ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o, d\u00f9 trang \u0111\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u0111\u00fang v\u1ecb tr\u00ed. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00e1ch \u0111\u1ecdc v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eefng m\u1eabu h\u00ecnh d\u1eef li\u1ec7u nh\u01b0 th\u1ebf n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft v\u1ec1 )”>ph\u00e2n t\u00edch SEO<\/a>.<\/p>\n

X\u1eed l\u00fd l\u1ed7i k\u1ef9 thu\u1eadt \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO<\/h3>\n

Nh\u1eefng l\u1ed7i nh\u01b0 404, l\u1ed7i m\u00e1y ch\u1ee7 5xx, redirect sai \u0111\u01b0\u1eddng d\u1eabn, hay v\u1ea5n \u0111\u1ec1 canonical kh\u00f4ng nh\u1ea5t qu\u00e1n \u0111\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn trang c\u1ee7a b\u1ea1n b\u1ecb lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd k\u1ecbp th\u1eddi. Vi\u1ec7c kh\u00f4ng kh\u1eafc ph\u1ee5c nh\u1eefng l\u1ed7i n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn s\u1ed1 trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c gi\u1ea3m d\u1ea7n theo th\u1eddi gian. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u quy tr\u00ecnh ki\u1ec3m tra chi ti\u1ebft h\u01a1n trong b\u00e0i )”>audit k\u1ef9 thu\u1eadt SEO<\/a>.<\/p>\n

K\u1ebft n\u1ed1i Google Search Console v\u1edbi Google Analytics v\u00e0 c\u00f4ng c\u1ee5 kh\u00e1c<\/h3>\n

Khi li\u00ean k\u1ebft Google Search Console v\u1edbi Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u truy v\u1ea5n t\u00ecm ki\u1ebfm v\u1edbi h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay tr\u00ean trang, t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch truy c\u1eadp. Vi\u1ec7c k\u1ebft h\u1ee3p hai ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y c\u0169ng r\u1ea5t h\u1eefu \u00edch khi b\u1ea1n mu\u1ed1n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 )”>KPI SEO<\/a> m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n.<\/p>\n

\"Dashboard
\u0110\u1eb7t d\u1eef li\u1ec7u Analytics v\u00e0 Search Console c\u1ea1nh nhau gi\u00fap \u0111\u1ed1i chi\u1ebfu h\u00e0nh vi sau nh\u1ea5p v\u1edbi hi\u1ec7u su\u1ea5t tr\u01b0\u1edbc nh\u1ea5p.<\/figcaption><\/figure>\n

Nh\u1eefng t\u00ednh n\u0103ng n\u00e2ng cao n\u00e0o m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng c\u1ee7a Google Search Console?<\/h2>\n

Ngo\u00e0i nh\u1eefng b\u00e1o c\u00e1o quen thu\u1ed9c, Google Search Console c\u00f2n \u1ea9n ch\u1ee9a m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng \u00edt \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0ng l\u1ea1i mang gi\u00e1 tr\u1ecb SEO kh\u00f4ng nh\u1ecf, \u0111\u1eb7c bi\u1ec7t khi website c\u1ee7a b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn quy m\u00f4 c\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u h\u01a1n giao di\u1ec7n web th\u00f4ng th\u01b0\u1eddng cho ph\u00e9p.<\/p>\n

API Search Console v\u00e0 xu\u1ea5t d\u1eef li\u1ec7u BigQuery<\/h3>\n

Khi l\u01b0\u1ee3ng d\u1eef li\u1ec7u qu\u00e1 l\u1edbn \u0111\u1ec3 xem tr\u1ef1c ti\u1ebfp tr\u00ean giao di\u1ec7n web, Search Console API cho ph\u00e9p b\u1ea1n xu\u1ea5t d\u1eef li\u1ec7u chi ti\u1ebft sang BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch \u1edf quy m\u00f4 l\u1edbn h\u01a1n, v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n hi\u1ec3n th\u1ecb m\u1eb7c \u0111\u1ecbnh c\u1ee7a giao di\u1ec7n chu\u1ea9n.<\/p>\n

\"Thi\u1ebft
Bulk data export chuy\u1ec3n d\u1eef li\u1ec7u Search Console sang BigQuery theo c\u1ea5u h\u00ecnh d\u1ef1 \u00e1n v\u00e0 dataset.<\/figcaption><\/figure>\n

B\u1ed9 l\u1ecdc Regex trong b\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t<\/h3>\n

B\u1ed9 l\u1ecdc bi\u1ec3u th\u1ee9c ch\u00ednh quy trong b\u00e1o c\u00e1o Hi\u1ec7u su\u1ea5t cho ph\u00e9p b\u1ea1n nh\u00f3m h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn truy v\u1ea5n t\u00ecm ki\u1ebfm theo m\u1ed9t m\u1eabu chung, v\u00ed d\u1ee5 t\u00e1ch ri\u00eang nh\u00f3m t\u1eeb kh\u00f3a mang t\u00ednh th\u00f4ng tin v\u00e0 nh\u00f3m t\u1eeb kh\u00f3a mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

\"B\u1ed9
Regex gi\u00fap gom nhi\u1ec1u m\u1eabu truy v\u1ea5n v\u00e0o c\u00f9ng m\u1ed9t b\u1ed9 l\u1ecdc thay v\u00ec x\u1eed l\u00fd t\u1eebng t\u1eeb kh\u00f3a ri\u00eang l\u1ebb.<\/figcaption><\/figure>\n

C\u00f4ng c\u1ee5 x\u00f3a URL t\u1ea1m th\u1eddi (Removals)<\/h3>\n

Khi c\u1ea7n g\u1ea5p ph\u1ea3i \u1ea9n m\u1ed9t trang kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ch\u1eb3ng h\u1ea1n n\u1ed9i dung \u0111\u0103ng nh\u1ea7m ho\u1eb7c th\u00f4ng tin nh\u1ea1y c\u1ea3m, b\u1ea1n kh\u00f4ng c\u1ea7n ch\u1edd Google crawl l\u1ea1i to\u00e0n b\u1ed9 website. C\u00f4ng c\u1ee5 Removals cho ph\u00e9p b\u1ea1n t\u1ea1m th\u1eddi \u1ea9n m\u1ed9t URL kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm trong kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n, b\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n hi\u1ec3n th\u1ecb l\u1ecbch s\u1eed c\u00e1c y\u00eau c\u1ea7u li\u00ean quan \u0111\u1ebfn n\u1ed9i dung l\u1ed7i th\u1eddi v\u00e0 c\u00e1c trang b\u1ecb l\u1ecdc b\u1edfi SafeSearch.<\/p>\n

Ph\u00e1t hi\u1ec7n trang zombie v\u00e0 n\u1ed9i dung m\u1ecfng qua d\u1eef li\u1ec7u GSC<\/h3>\n

M\u1ed9t m\u1eabu h\u00ecnh d\u1eef li\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 nh\u1eefng trang c\u00f3 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb cao nh\u01b0ng g\u1ea7n nh\u01b0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t nh\u1ea5p n\u00e0o. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a n\u1ed9i dung \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c qu\u00e1 m\u1ecfng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1, v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi theo nh\u1eefng nguy\u00ean t\u1eafc trong b\u00e0i )”>content freshness<\/a>.<\/p>\n

C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Google Search Console<\/h2>\n

Google Search Console c\u00f3 mi\u1ec5n ph\u00ed kh\u00f4ng?<\/h4>\n

C\u00f3, Google Search Console mi\u1ec5n ph\u00ed ho\u00e0n to\u00e0n cho m\u1ecdi qu\u1ea3n tr\u1ecb vi\u00ean website s\u1edf h\u1eefu t\u00e0i kho\u1ea3n Google, kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng website hay t\u00ednh n\u0103ng s\u1eed d\u1ee5ng.<\/p>\n

Google Search Console c\u00f3 th\u1ec3 thay th\u1ebf Google Analytics kh\u00f4ng?<\/h4>\n

Kh\u00f4ng, Google Search Console kh\u00f4ng th\u1ec3 thay th\u1ebf Google Analytics v\u00ec hai c\u00f4ng c\u1ee5 ph\u1ee5c v\u1ee5 hai m\u1ee5c \u0111\u00edch kh\u00e1c nhau. Google Search Console t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm h\u01b0\u1edbng ra b\u00ean ngo\u00e0i, trong khi Google Analytics \u0111o l\u01b0\u1eddng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng di\u1ec5n ra ngay tr\u00ean website.<\/p>\n

C\u00f3 c\u1ea7n d\u00f9ng \u0111\u1ed3ng th\u1eddi Google Search Console v\u00e0 c\u00f4ng c\u1ee5 SEO b\u00ean th\u1ee9 ba kh\u00f4ng?<\/h4>\n

C\u00f3, vi\u1ec7c k\u1ebft h\u1ee3p Google Search Console v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 SEO b\u00ean th\u1ee9 ba mang l\u1ea1i l\u1ee3i \u00edch r\u00f5 r\u1ec7t. Google Search Console cung c\u1ea5p d\u1eef li\u1ec7u ch\u00e2n th\u1ef1c tr\u1ef1c ti\u1ebfp t\u1eeb Google, trong khi c\u00e1c c\u00f4ng c\u1ee5 b\u00ean th\u1ee9 ba b\u1ed5 sung th\u00eam g\u00f3c nh\u00ecn v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u01b0\u1edbc t\u00ednh kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm m\u00e0 b\u1ea3n th\u00e2n Google Search Console kh\u00f4ng cung c\u1ea5p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Search Console t\u1eadp trung d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c t\u00edn hi\u1ec7u SEO quan tr\u1ecdng trong m\u1ed9t giao di\u1ec7n qu\u1ea3n l\u00fd. N\u1ebfu b\u1ea1n t\u1eebng t\u1ef1 h\u1ecfi website c\u1ee7a m\u00ecnh \u0111ang xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u tr\u00ean Google, ai \u0111ang t\u00ecm th\u1ea5y n\u00f3 v\u00e0 b\u1eb1ng t\u1eeb kh\u00f3a n\u00e0o, th\u00ec c\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m g\u1ecdn trong m\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":3734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,28],"tags":[29],"class_list":["post-3761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-seo-analysis","tag-seo-analysis"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3761"}],"version-history":[{"count":7,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3761\/revisions"}],"predecessor-version":[{"id":4523,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3761\/revisions\/4523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3734"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}