{"id":3692,"date":"2026-07-25T03:21:24","date_gmt":"2026-07-25T03:21:24","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3692"},"modified":"2026-08-17T14:06:22","modified_gmt":"2026-08-17T14:06:22","slug":"link-building","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/link-building\/","title":{"rendered":"Link Building l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/link-building-nen-tang.webp\" alt=\"Link building v\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft b\u1ec1n v\u1eefng cho website\" \/><\/p>\n<p>Link building, hay x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp nh\u1eefng \u0111\u01b0\u1eddng d\u1eabn t\u1eeb website kh\u00e1c tr\u1ecf v\u1ec1 trang c\u1ee7a b\u1ea1n, v\u1edbi m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 tr\u00ean internet. N\u00f3i \u0111\u01a1n gi\u1ea3n, m\u1ed7i li\u00ean k\u1ebft gi\u1ed1ng nh\u01b0 m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u: khi m\u1ed9t website uy t\u00edn d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc sang trang c\u1ee7a b\u1ea1n, Google xem \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, VBaseUp kh\u00f4ng mu\u1ed1n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c li\u1ec7t k\u00ea m\u1eb9o x\u00e2y li\u00ean k\u1ebft nhanh. Ch\u00fang t\u00f4i tin r\u1eb1ng n\u1ebfu b\u1ea1n hi\u1ec3u \u0111\u00fang nguy\u00ean l\u00fd v\u1eadn h\u00e0nh c\u1ee7a link building tr\u01b0\u1edbc, b\u1ea1n s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn sai l\u1ea7m khi b\u1eaft tay v\u00e0o tri\u1ec3n khai, thay v\u00ec ph\u1ea3i s\u1eeda ch\u1eefa h\u1eadu qu\u1ea3 v\u1ec1 sau.<\/p>\n<h2>Link Building L\u00e0 G\u00ec Trong SEO?<\/h2>\n<p>Link building l\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a <a href=\"https:\/\/vbaseup.com\/kien-thuc\/off-page-seo\">SEO offpage<\/a>, t\u1ee9c nh\u00f3m ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u di\u1ec5n ra b\u00ean ngo\u00e0i website, kh\u00e1c v\u1edbi SEO onpage v\u1ed1n t\u1eadp trung v\u00e0o n\u1ed9i dung v\u00e0 c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt ngay tr\u00ean trang. N\u1ebfu SEO onpage gi\u00fap Google hi\u1ec3u website c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec, th\u00ec link building gi\u00fap Google bi\u1ebft nh\u1eefng ai kh\u00e1c \u0111ang c\u00f4ng nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a website \u0111\u00f3.<\/p>\n<p>C\u01a1 ch\u1ebf \u0111\u1eb1ng sau kh\u00e1 d\u1ec5 h\u00ecnh dung. Google d\u00f9ng li\u00ean k\u1ebft nh\u01b0 m\u1ed9t d\u1ea1ng phi\u1ebfu b\u1ea7u t\u00edn nhi\u1ec7m gi\u1eefa c\u00e1c trang web v\u1edbi nhau, \u00fd t\u01b0\u1edfng n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb thu\u1eadt to\u00e1n PageRank th\u1eddi k\u1ef3 \u0111\u1ea7u c\u1ee7a Google, v\u1ed1n xem m\u1ed7i backlink l\u00e0 m\u1ed9t l\u00e1 phi\u1ebfu th\u1ec3 hi\u1ec7n s\u1ef1 tin t\u01b0\u1edfng gi\u1eefa hai t\u00e0i li\u1ec7u v\u1edbi nhau. Khi m\u1ed9t website c\u00e0ng nh\u1eadn nhi\u1ec1u li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn, \u0111\u1ed9 tin c\u1eady c\u1ee7a to\u00e0n b\u1ed9 domain trong m\u1eaft c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00e0ng t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n lan t\u1ecfa sang c\u1ea3 nh\u1eefng trang kh\u00e1c trong c\u00f9ng website. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao link building lu\u00f4n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t SEO offpage quan tr\u1ecdng nh\u1ea5t, b\u00ean c\u1ea1nh nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u hay t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h2>Link Building Kh\u00e1c G\u00ec V\u1edbi Backlink?<\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y. Backlink l\u00e0 m\u1ed9t li\u00ean k\u1ebft \u0111\u01a1n l\u1ebb, c\u1ee5 th\u1ec3, tr\u1ecf t\u1eeb m\u1ed9t trang b\u1ea5t k\u1ef3 v\u1ec1 website c\u1ee7a b\u1ea1n. Link building l\u00e0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1ea1o ra, thu h\u00fat v\u00e0 qu\u1ea3n l\u00fd nhi\u1ec1u backlink nh\u01b0 v\u1eady theo th\u1eddi gian. N\u00f3i c\u00e1ch kh\u00e1c, backlink l\u00e0 vi\u00ean g\u1ea1ch, c\u00f2n link building l\u00e0 c\u00f4ng vi\u1ec7c x\u00e2y c\u1ea3 b\u1ee9c t\u01b0\u1eddng t\u1eeb nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u00f3.<\/p>\n<h3>Backlink L\u00e0 G\u00ec?<\/h3>\n<p>Backlink l\u00e0 li\u00ean k\u1ebft t\u1eeb m\u1ed9t website kh\u00e1c tr\u1ecf v\u1ec1 trang c\u1ee7a b\u1ea1n. Ngay khi m\u1ed9t trang web b\u1ea5t k\u1ef3 tr\u00ean internet g\u1eafn m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn d\u1eabn sang n\u1ed9i dung c\u1ee7a b\u1ea1n, \u0111\u01b0\u1eddng d\u1eabn \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 backlink. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y trong b\u00e0i vi\u1ebft ri\u00eang v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/backlink\">backlink<\/a> c\u1ee7a VBaseUp. M\u1ed7i backlink mang theo m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb c\u1ee7a trang g\u1eedi \u0111i, v\u00e0 gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u01b0\u1ee3c truy\u1ec1n m\u1ed9t ph\u1ea7n sang trang nh\u1eadn, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 uy t\u00edn, s\u1ef1 li\u00ean quan ch\u1ee7 \u0111\u1ec1 v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t li\u00ean k\u1ebft tr\u00ean trang g\u1ed1c.<\/p>\n<h3>Internal Link V\u00e0 External Link Kh\u00e1c Nhau \u1ede \u0110\u00e2u?<\/h3>\n<p>Ngo\u00e0i backlink, h\u1ec7 sinh th\u00e1i li\u00ean k\u1ebft c\u00f2n c\u00f3 hai d\u1ea1ng kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t:<\/p>\n<ul>\n<li><strong>Internal link<\/strong>: n\u1ed1i c\u00e1c trang trong c\u00f9ng m\u1ed9t website v\u1edbi nhau, v\u00ed d\u1ee5 trang ch\u1ee7 d\u1eabn sang trang danh m\u1ee5c ho\u1eb7c b\u00e0i vi\u1ebft d\u1eabn sang b\u00e0i vi\u1ebft li\u00ean quan. Lo\u1ea1i li\u00ean k\u1ebft n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u0111i\u1ec1u h\u01b0\u1edbng d\u1ec5 d\u00e0ng, \u0111\u1ed3ng th\u1eddi ph\u00e2n b\u1ed5 PageRank n\u1ed9i b\u1ed9 \u0111\u1ebfn nh\u1eefng trang b\u1ea1n mu\u1ed1n \u01b0u ti\u00ean x\u1ebfp h\u1ea1ng.<\/li>\n<li><strong>External link<\/strong>: tr\u1ecf t\u1eeb website c\u1ee7a b\u1ea1n ra m\u1ed9t domain kh\u00e1c. Khi b\u1ea1n d\u1eabn ngu\u1ed3n \u0111\u1ebfn m\u1ed9t trang uy t\u00edn, li\u00ean quan ch\u1ee7 \u0111\u1ec1, Google c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady h\u01a1n, v\u00ec b\u1ea1n \u0111ang ch\u1ee9ng minh m\u00ecnh \u0111\u00e3 tham kh\u1ea3o nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<h2>Link Building Theo Chi\u1ebfn L\u01b0\u1ee3c Entity &#8211; Topic Cluster V\u1eadn H\u00e0nh Ra Sao?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/entity-topic-cluster.webp\" alt=\"Link building entity v\u00e0 topic cluster theo ch\u1ee7 \u0111\u1ec1\" \/><\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch d\u00f9ng link building \u00edt \u0111\u01b0\u1ee3c khai th\u00e1c l\u00e0 ph\u1ee5c v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c entity v\u00e0 topic cluster, t\u1ee9c x\u00e2y d\u1ef1ng m\u1ed9t c\u1ee5m ch\u1ee7 \u0111\u1ec1 xoay quanh m\u1ed9t th\u1ef1c th\u1ec3 trung t\u00e2m thay v\u00ec ch\u1ec9 nh\u1eafm v\u00e0o t\u1eebng t\u1eeb kh\u00f3a r\u1eddi r\u1ea1c.<\/p>\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c b\u00e0i vi\u1ebft v\u1ec7 tinh xoay quanh m\u1ed9t trang tr\u1ee5 (pillar page) s\u1ebd li\u00ean k\u1ebft ng\u01b0\u1ee3c v\u1ec1 trang tr\u1ee5 \u0111\u00f3 th\u00f4ng qua internal link. Khi trang tr\u1ee5 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft n\u1ed9i b\u1ed9 t\u1eeb c\u00e1c trang v\u1ec7 tinh li\u00ean quan, Google d\u1ea7n nh\u1eadn di\u1ec7n trang tr\u1ee5 nh\u01b0 m\u1ed9t ngu\u1ed3n th\u1ea9m quy\u1ec1n cho to\u00e0n b\u1ed9 ch\u1ee7 \u0111\u1ec1, ch\u1ee9 kh\u00f4ng ch\u1ec9 cho m\u1ed9t truy v\u1ea5n \u0111\u01a1n l\u1ebb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi link building r\u1eddi r\u1ea1c, v\u1ed1n ch\u1ec9 nh\u1eafm \u0111\u1ebfn t\u1eebng t\u1eeb kh\u00f3a ri\u00eang l\u1ebb, b\u1edfi n\u00f3 gi\u00fap c\u1ea3 m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a c\u00f9ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i khi m\u1ed9t trang trong c\u1ee5m \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 s\u1ee9c m\u1ea1nh.<\/p>\n<h2>M\u00f4 H\u00ecnh Ph\u00e2n T\u1ea7ng Tier 1 &#8211; Tier 2 &#8211; Tier 3 Trong Link Building L\u00e0 G\u00ec?<\/h2>\n<p>Trong link building, c\u00e1c backlink kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ngang nhau t\u00f9y v\u00e0o kho\u1ea3ng c\u00e1ch c\u1ee7a ch\u00fang v\u1edbi website ch\u00ednh. M\u00f4 h\u00ecnh ph\u00e2n t\u1ea7ng gi\u00fap b\u1ea1n h\u00ecnh dung r\u00f5 \u0111i\u1ec1u n\u00e0y:<\/p>\n<ul>\n<li><strong>Tier 1<\/strong>: l\u00e0 backlink tr\u1ecf tr\u1ef1c ti\u1ebfp v\u1ec1 website ch\u00ednh c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 t\u1ea7ng quan tr\u1ecdng nh\u1ea5t, c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn uy t\u00edn domain.<\/li>\n<li><strong>Tier 2<\/strong>: l\u00e0 nh\u1eefng li\u00ean k\u1ebft tr\u1ecf v\u1ec1 c\u00e1c trang Tier 1, nh\u1eb1m c\u1ee7ng c\u1ed1 th\u00eam s\u1ee9c m\u1ea1nh cho t\u1ea7ng n\u00e0y tr\u01b0\u1edbc khi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c truy\u1ec1n ti\u1ebfp v\u1ec1 website ch\u00ednh.<\/li>\n<li><strong>Tier 3<\/strong>: l\u00e0 l\u1edbp li\u00ean k\u1ebft tr\u1ecf v\u1ec1 Tier 2, th\u01b0\u1eddng c\u00f3 quy m\u00f4 l\u1edbn nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00f3 ki\u1ec3m so\u00e1t.<\/li>\n<\/ul>\n<p>C\u00e0ng \u0111i xa website ch\u00ednh, tier c\u00e0ng kh\u00f3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n li\u00ean k\u1ebft, v\u00ec v\u1eady tier 2 v\u00e0 tier 3 ti\u1ec1m \u1ea9n r\u1ee7i ro n\u1ebfu b\u1ea1n l\u1ea1m d\u1ee5ng s\u1ed1 l\u01b0\u1ee3ng m\u00e0 b\u1ecf qua \u0111\u1ed9 li\u00ean quan ch\u1ee7 \u0111\u1ec1.<\/p>\n<h2>Digital PR K\u1ebft H\u1ee3p Link Building Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n<p><a href=\"https:\/\/vbaseup.com\/kien-thuc\/digital-pr\">Digital PR<\/a> l\u00e0 c\u00e1ch t\u1ea1o backlink th\u00f4ng qua truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1o ch\u00ed, thay v\u00ec trao \u0111\u1ed5i li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c outreach truy\u1ec1n th\u1ed1ng. Thay v\u00ec xin \u0111\u1eb7t li\u00ean k\u1ebft trong m\u1ed9t b\u00e0i vi\u1ebft c\u00f3 s\u1eb5n, b\u1ea1n t\u1ea1o ra d\u1eef li\u1ec7u g\u1ed1c, c\u00e2u chuy\u1ec7n \u0111\u00e1ng \u0111\u01b0a tin ho\u1eb7c g\u00f3c nh\u00ecn chuy\u00ean gia \u0111\u1ec3 nh\u00e0 b\u00e1o ch\u1ee7 \u0111\u1ed9ng tr\u00edch d\u1eabn v\u00e0 d\u1eabn ngu\u1ed3n v\u1ec1 website c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ec v\u1eady, li\u00ean k\u1ebft t\u1eeb digital PR th\u01b0\u1eddng \u0111\u01b0\u1ee3c Google \u0111\u00e1nh gi\u00e1 t\u1ef1 nhi\u00ean h\u01a1n li\u00ean k\u1ebft trao \u0111\u1ed5i c\u00f3 ch\u1ee7 \u0111\u00edch, do ch\u00fang xu\u1ea5t hi\u1ec7n trong nh\u1eefng b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp vi\u00ean t\u1ef1 nguy\u1ec7n \u0111\u0103ng t\u1ea3i. Th\u1ef1c t\u1ebf cho th\u1ea5y \u0111\u00e2y l\u00e0 k\u00eanh mang l\u1ea1i backlink t\u1eeb nh\u1eefng ngu\u1ed3n c\u00f3 \u0111\u1ed9 uy t\u00edn r\u1ea5t cao. Theo ph\u00e2n t\u00edch c\u1ee7a m\u1ed9t agency digital PR, \u0111\u1ed9 uy t\u00edn trung b\u00ecnh t\u00ednh theo Domain Rating c\u1ee7a c\u00e1c li\u00ean k\u1ebft c\u00f3 \u0111\u01b0\u1ee3c qua digital PR trong n\u0103m 2024 \u0111\u1ea1t kho\u1ea3ng 61 \u0111i\u1ec3m, cao h\u01a1n h\u1eb3n ph\u1ea7n l\u1edbn h\u00ecnh th\u1ee9c x\u00e2y li\u00ean k\u1ebft kh\u00e1c, v\u00e0 h\u01a1n m\u1ed9t ph\u1ea7n n\u0103m s\u1ed1 backlink d\u1ea1ng n\u00e0y r\u01a1i v\u00e0o nh\u00f3m domain c\u00f3 DR t\u1eeb 70 \u0111\u1ebfn 79.<\/p>\n<h2>Link Building \u0110\u00f3ng Vai Tr\u00f2 G\u00ec Trong SEO?<\/h2>\n<p>Tr\u01b0\u1edbc khi t\u00e1ch nh\u1ecf t\u1eebng l\u1ee3i \u00edch c\u1ee5 th\u1ec3, c\u1ea7n kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 t\u1ed5ng qu\u00e1t c\u1ee7a link building: \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m t\u00edn hi\u1ec7u offpage c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t website. Link building t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hai kh\u00eda c\u1ea1nh ch\u00ednh:<\/p>\n<ul>\n<li>\u0110\u1ed9 uy t\u00edn t\u1ed5ng th\u1ec3 c\u1ee7a domain.<\/li>\n<li>Kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<h3>Link Building T\u0103ng \u0110\u1ed9 Uy T\u00edn Domain Ra Sao?<\/h3>\n<p>Khi m\u1ed9t website nh\u1eadn backlink t\u1eeb domain c\u00f3 \u0111\u1ed9 uy t\u00edn cao, m\u1ed9t ph\u1ea7n t\u00edn hi\u1ec7u tin c\u1eady \u0111\u00f3 \u0111\u01b0\u1ee3c truy\u1ec1n sang website nh\u1eadn li\u00ean k\u1ebft. \u0110\u00e2y kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u1ea3m t\u00ednh. Trong m\u1ed9t nghi\u00ean c\u1ee9u tr\u00ean h\u01a1n 200.000 domain, Ahrefs ph\u00e1t hi\u1ec7n \u0111i\u1ec3m Domain Rating c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan kh\u00e1 r\u00f5 v\u1edbi th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, d\u00f9 nh\u00f3m nghi\u00ean c\u1ee9u c\u0169ng l\u01b0u \u00fd \u0111\u00e2y l\u00e0 t\u01b0\u01a1ng quan ch\u1ee9 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a DR tr\u1ef1c ti\u1ebfp g\u00e2y ra th\u1ee9 h\u1ea1ng cao. N\u00f3i c\u00e1ch kh\u00e1c, s\u1ee9c m\u1ea1nh backlink ph\u1ea3n \u00e1nh qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 DR th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean t\u1ed1t h\u01a1n tr\u00ean Google.<\/p>\n<h3>Link Building T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Th\u1ee9 H\u1ea1ng T\u1eeb Kh\u00f3a Th\u1ebf N\u00e0o?<\/h3>\n<p>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a t\u1eeb kh\u00f3a c\u00e0ng cao, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng backlink c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u1ecdt v\u00e0o top \u0111\u1ea7u c\u00e0ng l\u1edbn. \u0110\u00e2y ch\u00ednh l\u00e0 nguy\u00ean l\u00fd \u0111\u1eb1ng sau ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 SEO v\u1eabn hi\u1ec3n th\u1ecb. Ch\u1eb3ng h\u1ea1n, Ahrefs t\u00ednh \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng referring domain, xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan ch\u1eb7t gi\u1eefa s\u1ed1 referring domain v\u00e0 v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng tr\u00ean Google. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n nh\u1eafm \u0111\u1ebfn nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 \u0111\u1ed9 kh\u00f3 cao, ch\u1ec9 t\u1ed1i \u01b0u n\u1ed9i dung th\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ee7, b\u1ea1n c\u1ea7n m\u1ed9t h\u1ed3 s\u01a1 backlink \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c trang \u0111ang \u0111\u1ee9ng top.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/ahrefs-keywords-explorer-KLI6JRYX.png\" alt=\"Ahrefs Keywords Explorer hi\u1ec3n th\u1ecb Keyword Difficulty 56 v\u00e0 \u01b0\u1edbc t\u00ednh kho\u1ea3ng 108 referring domains \u0111\u1ec3 v\u00e0o top 10\" width=\"2880\" height=\"1800\" \/><figcaption>Keywords Explorer \u0111\u1eb7t \u01b0\u1edbc t\u00ednh s\u1ed1 referring domain ngay d\u01b0\u1edbi KD, g\u1eafn \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a v\u1edbi s\u1ee9c m\u1ea1nh backlink c\u1ee7a c\u00e1c trang \u0111ang x\u1ebfp h\u1ea1ng.<\/figcaption><\/figure>\n<h2>Anchor Text Trong Link Building G\u1ed3m Nh\u1eefng Lo\u1ea1i N\u00e0o?<\/h2>\n<p>Anchor text l\u00e0 ph\u1ea7n v\u0103n b\u1ea3n c\u00f3 th\u1ec3 nh\u1ea5p \u0111\u01b0\u1ee3c c\u1ee7a m\u1ed9t li\u00ean k\u1ebft. Trong link building, anchor text th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m:<\/p>\n<ul>\n<li>Exact match: ch\u1ee9a ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau.<\/li>\n<li>Phrase match: ch\u1ee9a t\u1eeb kh\u00f3a k\u00e8m th\u00eam m\u1ed9t v\u00e0i t\u1eeb kh\u00e1c.<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u: s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0m anchor text.<\/li>\n<li>URL tr\u1ea7n: hi\u1ec3n th\u1ecb nguy\u00ean \u0111\u01b0\u1eddng d\u1eabn.<\/li>\n<li>Generic: c\u00e1c c\u1ee5m chung chung nh\u01b0 &#8220;xem th\u00eam t\u1ea1i \u0111\u00e2y&#8221;.<\/li>\n<\/ul>\n<h3>Ph\u00e2n B\u1ed5 Anchor Text An To\u00e0n Theo Nguy\u00ean T\u1eafc N\u00e0o?<\/h3>\n<p>\u0110a d\u1ea1ng h\u00f3a anchor text l\u00e0 nguy\u00ean t\u1eafc quan tr\u1ecdng b\u1ea1n c\u1ea7n nh\u1edb. Khi t\u1ef7 l\u1ec7 exact match trong h\u1ed3 s\u01a1 backlink c\u1ee7a b\u1ea1n qu\u00e1 cao, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u b\u1ea5t th\u01b0\u1eddng m\u00e0 thu\u1eadt to\u00e1n c\u1ee7a Google d\u1ec5 d\u00e0ng nh\u1eadn ra, v\u00ec h\u1ed3 s\u01a1 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean hi\u1ebfm khi t\u1eadp trung d\u00e0y \u0111\u1eb7c v\u00e0o m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a duy nh\u1ea5t.<\/p>\n<p>Theo kinh nghi\u1ec7m tri\u1ec3n khai th\u1ef1c t\u1ebf c\u1ee7a VBaseUp tr\u00ean nhi\u1ec1u website duy tr\u00ec th\u1ee9 h\u1ea1ng \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian d\u00e0i, nh\u00f3m anchor th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u00ean chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t trong h\u1ed3 s\u01a1 li\u00ean k\u1ebft. Ph\u1ea7n c\u00f2n l\u1ea1i c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 \u0111\u1ec1u cho anchor URL tr\u1ea7n, generic v\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf phrase match, exact match.<\/p>\n<h2>Dofollow V\u00e0 Nofollow Kh\u00e1c Nhau \u1ede \u0110i\u1ec3m N\u00e0o?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/dofollow-nofollow.webp\" alt=\"Dofollow v\u00e0 nofollow trong link building\" \/><\/p>\n<p>Dofollow v\u00e0 nofollow l\u00e0 hai thu\u1ed9c t\u00ednh li\u00ean k\u1ebft b\u1ea1n s\u1ebd g\u1eb7p th\u01b0\u1eddng xuy\u00ean khi t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 link building. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y gi\u00fap b\u1ea1n so s\u00e1nh nhanh:<\/p>\n<table>\n<thead>\n<tr>\n<th>Thu\u1ed9c t\u00ednh<\/th>\n<th>Kh\u1ea3 n\u0103ng truy\u1ec1n PageRank<\/th>\n<th>Vai tr\u00f2 ch\u00ednh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Dofollow<\/td>\n<td>C\u00f3, truy\u1ec1n t\u00edn hi\u1ec7u uy t\u00edn sang trang nh\u1eadn<\/td>\n<td>C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng v\u00e0 \u0111\u1ed9 tin c\u1eady domain<\/td>\n<\/tr>\n<tr>\n<td>Nofollow<\/td>\n<td>V\u1ec1 nguy\u00ean t\u1eafc kh\u00f4ng truy\u1ec1n PageRank tr\u1ef1c ti\u1ebfp<\/td>\n<td>Ch\u1ee7 y\u1ebfu mang l\u1ea1i traffic v\u00e0 t\u00edn hi\u1ec7u t\u1ef1 nhi\u00ean<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>M\u1ed9t h\u1ed3 s\u01a1 backlink ch\u1ec9 to\u00e0n li\u00ean k\u1ebft dofollow l\u1ea1i l\u00e0 d\u1ea5u hi\u1ec7u b\u1ea5t th\u01b0\u1eddng tr\u01b0\u1edbc con m\u1eaft c\u1ee7a thu\u1eadt to\u00e1n, b\u1edfi h\u1ed3 s\u01a1 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean c\u1ee7a m\u1ed9t website th\u1eadt lu\u00f4n c\u00f3 s\u1ef1 pha tr\u1ed9n gi\u1eefa c\u1ea3 hai lo\u1ea1i. V\u00ec v\u1eady, thay v\u00ec ch\u1ec9 ch\u0103m ch\u0103m t\u00ecm dofollow, b\u1ea1n n\u00ean ch\u1ea5p nh\u1eadn c\u1ea3 nofollow nh\u01b0 m\u1ed9t ph\u1ea7n b\u00ecnh th\u01b0\u1eddng c\u1ee7a b\u1ee9c tranh t\u1ed5ng th\u1ec3.<\/p>\n<h2>Y\u1ebfu T\u1ed1 N\u00e0o Quy\u1ebft \u0110\u1ecbnh Ch\u1ea5t L\u01b0\u1ee3ng M\u1ed9t Backlink?<\/h2>\n<p>Kh\u00f4ng ph\u1ea3i backlink n\u00e0o c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhau. M\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t li\u00ean k\u1ebft bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>\u0110\u1ed9 uy t\u00edn c\u1ee7a domain g\u1eedi \u0111i<\/strong>: th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 Domain Rating c\u1ee7a Ahrefs ho\u1eb7c Authority Score c\u1ee7a Semrush.<\/li>\n<li><strong>M\u1ee9c \u0111\u1ed9 li\u00ean quan ch\u1ee7 \u0111\u1ec1<\/strong>: backlink t\u1eeb m\u1ed9t website c\u00f9ng ng\u00e0nh ho\u1eb7c c\u00f9ng l\u0129nh v\u1ef1c c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh h\u01a1n nhi\u1ec1u so v\u1edbi backlink t\u1eeb m\u1ed9t domain ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan, v\u00ec Google \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ng\u1eef c\u1ea3nh xung quanh li\u00ean k\u1ebft.<\/li>\n<li><strong>V\u1ecb tr\u00ed \u0111\u1eb7t li\u00ean k\u1ebft<\/strong>: m\u1ed9t li\u00ean k\u1ebft n\u1eb1m trong n\u1ed9i dung ch\u00ednh th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n li\u00ean k\u1ebft \u0111\u1eb7t \u1edf footer ho\u1eb7c sidebar.<\/li>\n<li><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u1ef1c t\u1ebf c\u1ee7a trang g\u1eedi \u0111i<\/strong>: m\u1ed9t trang c\u00f3 traffic th\u1eadt, kh\u00f4ng ch\u1ec9 c\u00f3 ch\u1ec9 s\u1ed1 \u0111\u1eb9p tr\u00ean gi\u1ea5y t\u1edd, th\u01b0\u1eddng mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng h\u01a1n.<\/li>\n<\/ul>\n<h2>C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c X\u00e2y D\u1ef1ng Link Building Hi\u1ec7u Qu\u1ea3 G\u1ed3m Nh\u1eefng G\u00ec?<\/h2>\n<p>Sau khi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c nguy\u00ean l\u00fd v\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m n\u1ec1n t\u1ea3ng, ph\u1ea7n ti\u1ebfp theo s\u1ebd \u0111i v\u00e0o nh\u1eefng chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft cho website c\u1ee7a m\u00ecnh, t\u1eeb nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ebfn nh\u1eefng k\u00eanh \u00edt ng\u01b0\u1eddi khai th\u00e1c.<\/p>\n<h3>Guest Post &#8211; Vi\u1ebft B\u00e0i Kh\u00e1ch L\u1ea5y Li\u00ean K\u1ebft Ch\u1ea5t L\u01b0\u1ee3ng<\/h3>\n<p>Guest post l\u00e0 h\u00ecnh th\u1ee9c b\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u0103ng tr\u00ean website c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, \u0111\u1ed5i l\u1ea1i b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e9p \u0111\u1eb7t m\u1ed9t ho\u1eb7c v\u00e0i li\u00ean k\u1ebft tr\u1ecf v\u1ec1 trang c\u1ee7a m\u00ecnh trong b\u00e0i vi\u1ebft \u0111\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t k\u00eanh outreach ch\u1ee7 \u0111\u1ed9ng, \u0111\u00f2i h\u1ecfi b\u1ea1n t\u00ecm ki\u1ebfm nh\u1eefng website ph\u00f9 h\u1ee3p ch\u1ee7 \u0111\u1ec1, li\u00ean h\u1ec7 bi\u00ean t\u1eadp vi\u00ean v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd b\u1eb1ng gi\u00e1 tr\u1ecb n\u1ed9i dung th\u1ef1c s\u1ef1, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 xin \u0111\u1eb7t li\u00ean k\u1ebft su\u00f4ng. M\u1ed9t guest post t\u1ed1t mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean: website \u0111\u0103ng b\u00e0i c\u00f3 th\u00eam n\u1ed9i dung h\u1eefu \u00edch, c\u00f2n b\u1ea1n c\u00f3 th\u00eam m\u1ed9t backlink t\u1ef1 nhi\u00ean.<\/p>\n<h3>Broken Link Building &#8211; T\u1eadn D\u1ee5ng Li\u00ean K\u1ebft G\u00e3y<\/h3>\n<p>Broken link building l\u00e0 k\u1ef9 thu\u1eadt t\u00ecm nh\u1eefng li\u00ean k\u1ebft \u0111\u00e3 h\u1ecfng, t\u1ee9c tr\u1ecf \u0111\u1ebfn m\u1ed9t trang kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i, tr\u00ean website c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, r\u1ed3i \u0111\u1ec1 xu\u1ea5t thay th\u1ebf b\u1eb1ng li\u00ean k\u1ebft tr\u1ecf v\u1ec1 n\u1ed9i dung t\u01b0\u01a1ng \u0111\u01b0\u01a1ng tr\u00ean trang c\u1ee7a b\u1ea1n. Ch\u1ee7 website th\u01b0\u1eddng s\u1eb5n l\u00f2ng ch\u1ea5p nh\u1eadn thay th\u1ebf v\u00ec h\u1ecd c\u0169ng mu\u1ed1n s\u1eeda l\u1ed7i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng do li\u00ean k\u1ebft g\u00e3y g\u00e2y ra. \u0110\u1ec3 \u00e1p d\u1ee5ng c\u00e1ch n\u00e0y, b\u1ea1n c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 ki\u1ec3m tra li\u00ean k\u1ebft h\u1ecfng, sau \u0111\u00f3 chu\u1ea9n b\u1ecb s\u1eb5n n\u1ed9i dung t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c t\u1ed1t h\u01a1n n\u1ed9i dung \u0111\u00e3 m\u1ea5t, r\u1ed3i m\u1edbi li\u00ean h\u1ec7 \u0111\u1ec1 xu\u1ea5t.<\/p>\n<h3>Link Bait &#8211; T\u1ea1o N\u1ed9i Dung T\u1ef1 H\u00fat Li\u00ean K\u1ebft<\/h3>\n<p>Link bait l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ee7 \u0111\u00edch \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c t\u1ef1 nguy\u1ec7n \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1, m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea1n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111i xin. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u g\u1ed1c, m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed h\u1eefu \u00edch, ho\u1eb7c m\u1ed9t b\u00e0i ph\u00e2n t\u00edch chuy\u00ean s\u00e2u m\u00e0 kh\u00f4ng n\u01a1i n\u00e0o kh\u00e1c c\u00f3. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u00edt \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn so v\u1edbi outreach truy\u1ec1n th\u1ed1ng, nh\u01b0ng l\u1ea1i mang gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n r\u1ea5t l\u1edbn, v\u00ec m\u1ed9t khi n\u1ed9i dung \u0111\u1ee7 t\u1ed1t, n\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c thu h\u00fat li\u00ean k\u1ebft m\u1edbi trong nhi\u1ec1u n\u0103m m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0m g\u00ec th\u00eam.<\/p>\n<h3>Tham Gia Di\u1ec5n \u0110\u00e0n V\u00e0 C\u1ed9ng \u0110\u1ed3ng Ng\u00e0nh<\/h3>\n<p>V\u1edbi nh\u1eefng website m\u1edbi, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, di\u1ec5n \u0111\u00e0n v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u00e0nh l\u00e0 k\u00eanh \u0111\u00e1ng c\u00e2n nh\u1eafc:<\/p>\n<ul>\n<li>Tham gia \u0111\u00fang ch\u1ee7 \u0111\u1ec1, \u0111\u00f3ng g\u00f3p c\u00e2u tr\u1ea3 l\u1eddi th\u1ef1c s\u1ef1 h\u1eefu \u00edch tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c ch\u00e8n li\u00ean k\u1ebft.<\/li>\n<li>Ch\u1ecdn nh\u1eefng di\u1ec5n \u0111\u00e0n c\u00f3 c\u1ed9ng \u0111\u1ed3ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c, tr\u00e1nh nh\u1eefng n\u01a1i \u0111\u00e3 b\u1ecb b\u1ecf hoang ho\u1eb7c tr\u00e0n ng\u1eadp spam.<\/li>\n<\/ul>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO trong c\u1ed9ng \u0111\u1ed3ng Vi\u1ec7t Nam v\u1eabn ghi nh\u1eadn r\u1eb1ng li\u00ean k\u1ebft t\u1eeb di\u1ec5n \u0111\u00e0n mang gi\u00e1 tr\u1ecb t\u1ef1 nhi\u00ean n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang ng\u1eef c\u1ea3nh, d\u00f9 gi\u00e1 tr\u1ecb truy\u1ec1n PageRank th\u01b0\u1eddng kh\u00f4ng l\u1edbn b\u1eb1ng backlink editorial.<\/p>\n<h3>T\u1ed1i \u01afu Internal Link Trong Website<\/h3>\n<p>Internal link l\u00e0 ph\u1ea7n link building duy nh\u1ea5t n\u1eb1m ho\u00e0n to\u00e0n trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ng\u01b0\u1eddi kh\u00e1c c\u00f3 \u0111\u1ed3ng \u00fd \u0111\u1eb7t li\u00ean k\u1ebft hay kh\u00f4ng. Khi m\u1ed9t trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u internal link t\u1eeb nh\u1eefng trang \u0111ang c\u00f3 s\u1ee9c m\u1ea1nh t\u1ed1t trong website, kh\u1ea3 n\u0103ng trang \u0111\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n c\u0169ng t\u0103ng theo, v\u00ec PageRank n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang \u0111\u00f3. V\u00ec v\u1eady, tr\u01b0\u1edbc khi \u0111\u1ed5 nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111i xin backlink b\u00ean ngo\u00e0i, h\u00e3y ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 t\u1ed1i \u01b0u t\u1ed1t h\u1ec7 th\u1ed1ng li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n<h2>White Hat V\u00e0 Black Hat Link Building Kh\u00e1c Nhau \u1ede \u0110\u00e2u?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/white-hat-black-hat.webp\" alt=\"White hat v\u00e0 black hat trong x\u00e2y d\u1ef1ng li\u00ean k\u1ebft\" \/><\/p>\n<p>Tr\u01b0\u1edbc khi ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c link building cho m\u00ecnh, b\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 hai tr\u01b0\u1eddng ph\u00e1i \u0111\u1ec3 nh\u1eadn di\u1ec7n r\u1ee7i ro li\u00ean quan \u0111\u1ebfn SEO offpage.<\/p>\n<table>\n<thead>\n<tr>\n<th>Ti\u00eau ch\u00ed<\/th>\n<th>White hat<\/th>\n<th>Black hat<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u00e1ch t\u1ea1o li\u00ean k\u1ebft<\/td>\n<td>X\u00e2y d\u1ef1ng t\u1ef1 nhi\u00ean, tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc c\u1ee7a Google<\/td>\n<td>Mua b\u00e1n li\u00ean k\u1ebft, d\u00f9ng h\u1ec7 th\u1ed1ng site v\u1ec7 tinh<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1c \u0111\u1ed9 hi\u1ec7u qu\u1ea3<\/td>\n<td>Ch\u1eadm nh\u01b0ng b\u1ec1n v\u1eefng<\/td>\n<td>Nhanh nh\u01b0ng r\u1ee7i ro cao<\/td>\n<\/tr>\n<tr>\n<td>R\u1ee7i ro<\/td>\n<td>Th\u1ea5p<\/td>\n<td>C\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t thu\u1eadt to\u00e1n ho\u1eb7c th\u1ee7 c\u00f4ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Google xem nh\u1eefng k\u1ef9 thu\u1eadt thao t\u00fang li\u00ean k\u1ebft nh\u01b0 mua b\u00e1n backlink h\u00e0ng lo\u1ea1t, tham gia m\u1ea1ng l\u01b0\u1edbi trao \u0111\u1ed5i li\u00ean k\u1ebft ho\u1eb7c d\u00f9ng h\u1ec7 th\u1ed1ng site v\u1ec7 tinh l\u00e0 h\u00e0nh vi vi ph\u1ea1m ch\u00ednh s\u00e1ch ch\u1ed1ng spam. H\u1ec7 th\u1ed1ng SpamBrain c\u1ee7a Google hi\u1ec7n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu li\u00ean k\u1ebft b\u1ea5t th\u01b0\u1eddng g\u1ea7n nh\u01b0 theo th\u1eddi gian th\u1ef1c, khi\u1ebfn nh\u1eefng site d\u00f9ng chi\u1ebfn thu\u1eadt thao t\u00fang b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb li\u00ean k\u1ebft ch\u1ec9 trong th\u1eddi gian ng\u1eafn thay v\u00ec nhi\u1ec1u th\u00e1ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<h2>Link Building Li\u00ean Quan \u0110\u1ebfn E-A-T Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n<p>Li\u00ean k\u1ebft t\u1eeb ngu\u1ed3n c\u00f3 chuy\u00ean m\u00f4n cao l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch c\u1ee7ng c\u1ed1 t\u00edn hi\u1ec7u m\u00e0 Google g\u1ecdi l\u00e0 E-E-A-T, vi\u1ebft t\u1eaft c\u1ee7a Experience, Expertise, Authoritativeness v\u00e0 Trustworthiness, t\u1ee9c tr\u1ea3i nghi\u1ec7m, chuy\u00ean m\u00f4n, uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady. \u0110\u00e2y l\u00e0 b\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a kh\u00e1i ni\u1ec7m E-A-T tr\u01b0\u1edbc \u0111\u00e2y, sau khi Google b\u1ed5 sung th\u00eam ch\u1eef E cho Experience v\u00e0o cu\u1ed1i n\u0103m 2022 nh\u1eb1m \u0111\u00e1nh gi\u00e1 cao h\u01a1n nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf.<\/p>\n<p>V\u1edbi ti\u00eau ch\u00ed authoritativeness, Google \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 uy t\u00edn m\u1ed9t ph\u1ea7n d\u1ef1a tr\u00ean backlink ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb nh\u1eefng website c\u00f3 uy t\u00edn trong c\u00f9ng l\u0129nh v\u1ef1c. V\u00ec v\u1eady, backlink t\u1eeb t\u00e1c gi\u1ea3 ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ea9m quy\u1ec1n trong ng\u00e0nh lu\u00f4n c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n h\u1eb3n backlink t\u1eeb m\u1ed9t ngu\u1ed3n chung chung, kh\u00f4ng r\u00f5 chuy\u00ean m\u00f4n.<\/p>\n<h2>Link Velocity L\u00e0 G\u00ec V\u00e0 V\u00ec Sao C\u1ea7n Ki\u1ec3m So\u00e1t T\u1ed1c \u0110\u1ed9 X\u00e2y Li\u00ean K\u1ebft?<\/h2>\n<p>Link velocity l\u00e0 kh\u00e1i ni\u1ec7m \u0111o t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng backlink c\u1ee7a m\u1ed9t website theo th\u1eddi gian. \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m \u00edt khi \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn so v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn kh\u00e1c, nh\u01b0ng l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c tr\u00e1nh b\u1ecb Google nghi ng\u1edd thao t\u00fang.<\/p>\n<p>Khi s\u1ed1 l\u01b0\u1ee3ng backlink c\u1ee7a m\u1ed9t website t\u0103ng \u0111\u1ed9t bi\u1ebfn trong th\u1eddi gian ng\u1eafn, v\u01b0\u1ee3t xa t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean tr\u01b0\u1edbc \u0111\u00f3, \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u d\u1ec5 khi\u1ebfn thu\u1eadt to\u00e1n \u0111\u00e1nh d\u1ea5u b\u1ea5t th\u01b0\u1eddng v\u00e0 \u0111\u01b0a website v\u00e0o di\u1ec7n xem x\u00e9t k\u1ef9 h\u01a1n. V\u00ec v\u1eady, thay v\u00ec c\u1ed1 g\u1eafng d\u1ed3n h\u00e0ng tr\u0103m li\u00ean k\u1ebft trong m\u1ed9t th\u00e1ng, b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng backlink \u0111\u1ec1u \u0111\u1eb7n theo th\u1eddi gian, t\u01b0\u01a1ng t\u1ef1 c\u00e1ch m\u1ed9t website th\u1eadt s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean v\u1eabn t\u00edch l\u0169y li\u00ean k\u1ebft d\u1ea7n d\u1ea7n.<\/p>\n<h2>H\u1ec7 Th\u1ed1ng Site V\u1ec7 Tinh (PBN) Trong Link Building L\u00e0 G\u00ec?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/pbn-site-ve-tinh.webp\" alt=\"PBN v\u00e0 h\u1ec7 th\u1ed1ng site v\u1ec7 tinh trong link building\" \/><\/p>\n<p>PBN, vi\u1ebft t\u1eaft c\u1ee7a Private Blog Network, l\u00e0 m\u1ea1ng l\u01b0\u1edbi c\u00e1c website ri\u00eang \u0111\u01b0\u1ee3c d\u1ef1ng l\u00ean v\u1edbi m\u1ee5c \u0111\u00edch duy nh\u1ea5t l\u00e0 t\u1ea1o backlink tr\u1ecf v\u1ec1 website ch\u00ednh. Kh\u00e1c v\u1edbi backlink t\u1ef1 nhi\u00ean, c\u00e1c site trong PBN th\u01b0\u1eddng kh\u00f4ng ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi \u0111\u1ecdc th\u1eadt, m\u00e0 t\u1ed3n t\u1ea1i ch\u1ec9 \u0111\u1ec3 truy\u1ec1n s\u1ee9c m\u1ea1nh li\u00ean k\u1ebft.<\/p>\n<h3>R\u1ee7i Ro L\u1ed9 Footprint Khi V\u1eadn H\u00e0nh PBN<\/h3>\n<p>R\u1ee7i ro l\u1edbn nh\u1ea5t khi v\u1eadn h\u00e0nh PBN n\u1eb1m \u1edf footprint, t\u1ee9c nh\u1eefng d\u1ea5u v\u1ebft k\u1ef9 thu\u1eadt chung khi\u1ebfn Google c\u00f3 th\u1ec3 li\u00ean k\u1ebft c\u00e1c site v\u1ec7 tinh v\u1edbi nhau. Khi nhi\u1ec1u site trong c\u00f9ng m\u1ed9t PBN d\u00f9ng chung \u0111\u1ecba ch\u1ec9 IP hosting, c\u00f9ng m\u1ed9t m\u1eabu thi\u1ebft k\u1ebf giao di\u1ec7n, ho\u1eb7c c\u00f9ng m\u1ed9t th\u00f4ng tin \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n, h\u1ec7 th\u1ed1ng c\u1ee7a Google c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n ch\u00fang thu\u1ed9c c\u00f9ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi. Trong c\u1ed9ng \u0111\u1ed3ng SEO, kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p m\u1ed9t PBN t\u1eebng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian d\u00e0i b\u1ed7ng m\u1ea5t to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb ch\u1ec9 sau m\u1ed9t \u0111\u1ee3t c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n, khi footprint b\u1ecb ph\u00e1t hi\u1ec7n \u0111\u1ed3ng lo\u1ea1t.<\/p>\n<h2>C\u00e1c M\u00f4 H\u00ecnh Link Building Ph\u1ed5 Bi\u1ebfn G\u1ed3m Nh\u1eefng D\u1ea1ng N\u00e0o?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/link-wheel-pyramid.webp\" alt=\"M\u00f4 h\u00ecnh link wheel v\u00e0 link pyramid trong link building\" \/><\/p>\n<p>Ngo\u00e0i PBN, c\u00f2n c\u00f3 hai m\u00f4 h\u00ecnh k\u1ef9 thu\u1eadt kh\u00e1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn khi n\u00f3i v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng li\u00ean k\u1ebft v\u1ec7 tinh. C\u1ea3 hai \u0111\u1ec1u mang t\u00ednh k\u1ef9 thu\u1eadt cao v\u00e0 ti\u1ec1m \u1ea9n r\u1ee7i ro n\u1ebfu b\u1ecb l\u1ea1m d\u1ee5ng, nh\u01b0ng hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ch\u00fang v\u1eadn h\u00e0nh s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u t\u00e0i li\u1ec7u SEO kh\u00e1c \u0111ang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec.<\/p>\n<h3>M\u00f4 H\u00ecnh Link Wheel V\u1eadn H\u00e0nh Ra Sao?<\/h3>\n<p>Link wheel l\u00e0 m\u00f4 h\u00ecnh n\u1ed1i c\u00e1c site v\u1ec7 tinh th\u00e0nh m\u1ed9t v\u00f2ng tr\u00f2n kh\u00e9p k\u00edn, trong \u0111\u00f3 m\u1ed7i site v\u1ec7 tinh li\u00ean k\u1ebft \u0111\u1ebfn site v\u1ec7 tinh ti\u1ebfp theo, v\u00e0 t\u1ea5t c\u1ea3 c\u00f9ng tr\u1ecf v\u1ec1 website ch\u00ednh \u1edf trung t\u00e2m. C\u1ea5u tr\u00fac n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c c\u00e1c site \u0111\u1ed9c l\u1eadp v\u1edbi nhau, nh\u01b0ng th\u1ef1c ch\u1ea5t ch\u00fang ch\u1ec9 t\u1ed3n t\u1ea1i \u0111\u1ec3 d\u1ed3n s\u1ee9c m\u1ea1nh li\u00ean k\u1ebft v\u1ec1 m\u1ed9t \u0111i\u1ec3m duy nh\u1ea5t. V\u00ec c\u1ea5u tr\u00fac v\u00f2ng tr\u00f2n kh\u00e1 d\u1ec5 nh\u1eadn di\u1ec7n qua c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh ti\u1ec1m \u1ea9n r\u1ee7i ro cao n\u1ebfu b\u1ecb ph\u00e1t hi\u1ec7n.<\/p>\n<h3>M\u00f4 H\u00ecnh Link Pyramid V\u1eadn H\u00e0nh Ra Sao?<\/h3>\n<p>Link pyramid x\u1ebfp c\u00e1c t\u1ea7ng backlink theo h\u00ecnh kim t\u1ef1 th\u00e1p, v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea3m d\u1ea7n khi \u0111i t\u1eeb \u0111\u1ec9nh xu\u1ed1ng \u0111\u00e1y. T\u1ea7ng g\u1ea7n website ch\u00ednh nh\u1ea5t c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t, c\u00e0ng xu\u1ed1ng c\u00e1c t\u1ea7ng d\u01b0\u1edbi, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft c\u00e0ng nhi\u1ec1u nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng kh\u00f3 ki\u1ec3m so\u00e1t. M\u00f4 h\u00ecnh n\u00e0y kh\u00e1 gi\u1ed1ng v\u1edbi c\u1ea5u tr\u00fac tier 1, tier 2, tier 3 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n tr\u01b0\u1edbc, ch\u1ec9 kh\u00e1c \u1edf c\u00e1ch h\u00ecnh dung tr\u1ef1c quan theo d\u1ea1ng kim t\u1ef1 th\u00e1p thay v\u00ec c\u00e1c l\u1edbp t\u1ea7ng ri\u00eang bi\u1ec7t.<\/p>\n<h2>C\u00f4ng C\u1ee5 N\u00e0o D\u00f9ng \u0110\u1ec3 Audit H\u1ed3 S\u01a1 Backlink?<\/h2>\n<p>\u0110\u1ec3 theo d\u00f5i v\u00e0 ki\u1ec3m tra h\u1ed3 s\u01a1 backlink, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn sau:<\/p>\n<ul>\n<li><strong>Ahrefs<\/strong>: n\u1ed5i b\u1eadt v\u1edbi ch\u1ec9 s\u1ed1 Domain Rating (DR) v\u00e0 URL Rating (UR), c\u00f9ng c\u01a1 s\u1edf d\u1eef li\u1ec7u referring domain \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt nhanh nh\u1edd crawler ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c.<\/li>\n<li><strong>Semrush<\/strong>: cung c\u1ea5p ch\u1ec9 s\u1ed1 Authority Score (AS), k\u1ebft h\u1ee3p th\u00eam d\u1eef li\u1ec7u traffic organic b\u00ean c\u1ea1nh s\u1ee9c m\u1ea1nh backlink thu\u1ea7n t\u00fay.<\/li>\n<li><strong>Google Search Console<\/strong>: c\u00f4ng c\u1ee5 ch\u00ednh th\u1ee9c v\u00e0 mi\u1ec5n ph\u00ed t\u1eeb Google, cho ph\u00e9p b\u1ea1n xem tr\u1ef1c ti\u1ebfp danh s\u00e1ch c\u00e1c li\u00ean k\u1ebft tr\u1ecf v\u1ec1 website m\u00e0 Google \u0111\u00e3 ghi nh\u1eadn.<\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/08\/image-20221213131531-1.jpg\" alt=\"Semrush Backlink Audit hi\u1ec3n th\u1ecb Overall Toxicity Score, Referring Domains, Analyzed Backlinks v\u00e0 Authority Score\" width=\"1600\" height=\"1100\" \/><figcaption>Backlink Audit c\u1ee7a Semrush gom c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u1ed9 \u0111\u1ed9c h\u1ea1i, referring domain v\u00e0 backlink \u0111\u00e3 ph\u00e2n t\u00edch v\u00e0o c\u00f9ng m\u1ed9t m\u00e0n h\u00ecnh audit.<\/figcaption><\/figure>\n<p>M\u1ed7i c\u00f4ng c\u1ee5 d\u00f9ng c\u00f4ng th\u1ee9c t\u00ednh ri\u00eang, n\u00ean c\u00f9ng m\u1ed9t website c\u00f3 th\u1ec3 cho ra \u0111i\u1ec3m s\u1ed1 kh\u00e1c nhau gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5, hi\u1ec3u r\u00f5 thang \u0111o c\u1ee7a n\u00f3 v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng thay \u0111\u1ed5i theo th\u1eddi gian, thay v\u00ec so s\u00e1nh \u0111i\u1ec3m s\u1ed1 gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau.<\/p>\n<h2>X\u1eed L\u00fd Backlink \u0110\u1ed9c H\u1ea1i B\u1eb1ng Disavow Tool Th\u1ebf N\u00e0o?<\/h2>\n<p>Khi h\u1ed3 s\u01a1 backlink c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n nhi\u1ec1u <a href=\"https:\/\/vbaseup.com\/kien-thuc\/dao-duc\/link-spam\/\">li\u00ean k\u1ebft spam<\/a> m\u00e0 b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c, Disavow Tool c\u1ee7a Google Search Console cho ph\u00e9p b\u1ea1n y\u00eau c\u1ea7u Google b\u1ecf qua nh\u1eefng li\u00ean k\u1ebft \u0111\u00f3 khi \u0111\u00e1nh gi\u00e1 website. C\u1ea7n l\u01b0u \u00fd \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u1ec7nh x\u00f3a li\u00ean k\u1ebft kh\u1ecfi internet, m\u00e0 ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ec1 ngh\u1ecb \u0111\u1ec3 Google kh\u00f4ng t\u00ednh c\u00e1c li\u00ean k\u1ebft n\u00e0y v\u00e0o t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng.<\/p>\n<p>Quy tr\u00ecnh x\u1eed l\u00fd th\u01b0\u1eddng g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ul>\n<li>Xu\u1ea5t to\u00e0n b\u1ed9 danh s\u00e1ch backlink v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng domain c\u00f3 d\u1ea5u hi\u1ec7u spam r\u00f5 r\u00e0ng.<\/li>\n<li>Th\u1eed li\u00ean h\u1ec7 ch\u1ee7 website \u0111\u1ec3 y\u00eau c\u1ea7u g\u1ee1 li\u00ean k\u1ebft tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c disavow.<\/li>\n<li>Chu\u1ea9n b\u1ecb file .txt \u0111\u00fang \u0111\u1ecbnh d\u1ea1ng v\u00e0 t\u1ea3i l\u00ean Google Search Console.<\/li>\n<li>Theo d\u00f5i h\u1ed3 s\u01a1 backlink \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm li\u00ean k\u1ebft spam m\u1edbi ph\u00e1t sinh, thay v\u00ec ch\u1ec9 x\u1eed l\u00fd m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf qu\u00ean.<\/li>\n<\/ul>\n<h2>C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 Link Building<\/h2>\n<p>Ph\u1ea7n n\u00e0y t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p khi b\u1ea1n m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 link building, gi\u00fap b\u1ea1n c\u00f3 th\u00eam g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o tri\u1ec3n khai.<\/p>\n<h3>Link Building C\u00f3 B\u1ecb Google Ph\u1ea1t Kh\u00f4ng?<\/h3>\n<p>C\u00f3, Google ph\u1ea1t website khi ph\u00e1t hi\u1ec7n li\u00ean k\u1ebft mang t\u00ednh thao t\u00fang ho\u1eb7c mua b\u00e1n tr\u00e1i quy t\u1eafc. H\u00ecnh ph\u1ea1t c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb thu\u1eadt to\u00e1n t\u1ef1 \u0111\u1ed9ng nh\u01b0 Penguin, SpamBrain, ho\u1eb7c t\u1eeb x\u1eed l\u00fd th\u1ee7 c\u00f4ng c\u1ee7a \u0111\u1ed9i ng\u0169 Google. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng li\u00ean k\u1ebft theo h\u01b0\u1edbng t\u1ef1 nhi\u00ean, tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb trang web, nguy c\u01a1 b\u1ecb ph\u1ea1t g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u00e1ng lo.<\/p>\n<h3>Mua Backlink C\u00f3 An To\u00e0n Cho Website Kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng ho\u00e0n to\u00e0n an to\u00e0n. Google xem vi\u1ec7c mua b\u00e1n li\u00ean k\u1ebft l\u00e0 b\u00ecnh th\u01b0\u1eddng trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 t\u00e0i tr\u1ee3 tr\u00ean internet, mi\u1ec5n l\u00e0 li\u00ean k\u1ebft \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1eafn thu\u1ed9c t\u00ednh rel=&#8221;nofollow&#8221; ho\u1eb7c rel=&#8221;sponsored&#8221;. N\u1ebfu b\u1ea1n mua li\u00ean k\u1ebft dofollow v\u1edbi m\u1ee5c \u0111\u00edch thao t\u00fang th\u1ee9 h\u1ea1ng m\u00e0 kh\u00f4ng g\u1eafn thu\u1ed9c t\u00ednh n\u00e0y, \u0111\u00f3 l\u00e0 h\u00e0nh vi vi ph\u1ea1m ch\u00ednh s\u00e1ch v\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn website b\u1ecb ph\u1ea1t.<\/p>\n<h3>Nofollow Link C\u00f3 Gi\u00e1 Tr\u1ecb SEO Kh\u00f4ng?<\/h3>\n<p>C\u00f3, nofollow link v\u1eabn mang gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh d\u00f9 kh\u00f4ng truy\u1ec1n PageRank tr\u1ef1c ti\u1ebfp nh\u01b0 dofollow. N\u00f3 v\u1eabn c\u00f3 th\u1ec3 mang l\u1ea1i traffic th\u1ef1c t\u1ebf, g\u00f3p ph\u1ea7n v\u00e0o t\u00edn hi\u1ec7u t\u1ef1 nhi\u00ean trong h\u1ed3 s\u01a1 backlink, v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p Google v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nofollow nh\u01b0 m\u1ed9t g\u1ee3i \u00fd tham kh\u1ea3o khi \u0111\u00e1nh gi\u00e1 li\u00ean k\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building, hay x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp nh\u1eefng \u0111\u01b0\u1eddng d\u1eabn t\u1eeb website kh\u00e1c tr\u1ecf v\u1ec1 trang c\u1ee7a b\u1ea1n, v\u1edbi m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 tr\u00ean internet. N\u00f3i \u0111\u01a1n gi\u1ea3n, m\u1ed7i li\u00ean k\u1ebft gi\u1ed1ng nh\u01b0 m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u: khi m\u1ed9t website uy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[27],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-off-page-seo","tag-off-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":5,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"predecessor-version":[{"id":4542,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3692\/revisions\/4542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}