{"id":3692,"date":"2026-07-25T03:21:24","date_gmt":"2026-07-25T03:21:24","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3692"},"modified":"2026-10-17T10:09:45","modified_gmt":"2026-10-17T10:09:45","slug":"link-building","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/link-building\/","title":{"rendered":"Link building l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch link building qua 5 b\u01b0\u1edbc"},"content":{"rendered":"<p>Link building l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 thu h\u00fat li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00e1c v\u1ec1 website c\u1ee7a b\u1ea1n, gi\u00fap h\u1ed7 tr\u1ee3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 c\u1ee7a link building c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng li\u00ean k\u1ebft, n\u1ed9i dung v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c. Vi\u1ec7c ch\u1ec9 t\u1eadp trung t\u0103ng s\u1ed1 l\u01b0\u1ee3ng backlink ho\u1eb7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft sai c\u00e1ch c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t SEO.<\/p>\n<h2>I \u2013 Link building l\u00e0 g\u00ec?<\/h2>\n<p>Link building, hay x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat c\u00e1c li\u00ean k\u1ebft t\u1eeb website kh\u00e1c tr\u1ecf v\u1ec1 website c\u1ee7a b\u1ea1n. Nh\u1eefng li\u00ean k\u1ebft n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 backlink.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/what-are-backlinks.png\" alt=\"S\u01a1 \u0111\u1ed3 website A \u0111\u1eb7t li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn website B, t\u1ea1o th\u00e0nh m\u1ed9t backlink cho website B\" \/>Khi website A \u0111\u1eb7t li\u00ean k\u1ebft \u0111\u1ebfn website B, website B nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t backlink t\u1eeb website A.<\/p>\n<p>Tr\u01b0\u1edbc khi Google ra \u0111\u1eddi, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o n\u1ed9i dung v\u00e0 t\u1eeb kh\u00f3a \u0111\u1ec3 x\u1ebfp h\u1ea1ng website. C\u00e1ch \u0111\u00e1nh gi\u00e1 n\u00e0y c\u00f3 h\u1ea1n ch\u1ebf v\u00ec n\u1ed9i dung d\u1ec5 b\u1ecb thao t\u00fang, khi\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a m\u1ed9t trang.<\/p>\n<p>Google \u0111\u00e3 s\u1eed d\u1ee5ng li\u00ean k\u1ebft nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng v\u00e0 uy t\u00edn c\u1ee7a website. M\u1ed7i backlink c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u ho\u1eb7c m\u1ed9t \u201cphi\u1ebfu b\u1ea7u t\u00edn nhi\u1ec7m\u201d t\u1eeb website n\u00e0y d\u00e0nh cho website kh\u00e1c. Website nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u phi\u1ebfu b\u1ea7u c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, c\u00f2n g\u1ecdi l\u00e0 SERP.<\/p>\n<p>Backlink v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng. Tuy nhi\u00ean, c\u00e1c li\u00ean k\u1ebft kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ngang nhau. Ch\u1ea5t l\u01b0\u1ee3ng website gi\u1edbi thi\u1ec7u, v\u1ecb tr\u00ed \u0111\u1eb7t link v\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec li\u00ean k\u1ebft \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb m\u00e0 backlink mang l\u1ea1i.<\/p>\n<h2>II \u2013 C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a backlink<\/h2>\n<p>Gi\u00e1 tr\u1ecb c\u1ee7a backlink ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 li\u00ean k\u1ebft s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p h\u01a1n. Trong \u0111\u00f3, c\u00f3 4 \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd:<\/p>\n<h3>1. Uy t\u00edn c\u1ee7a website \u0111\u1eb7t li\u00ean k\u1ebft<\/h3>\n<p>Backlink t\u1eeb c\u00e1c trang b\u00e1o l\u1edbn, c\u00f3 uy t\u00edn l\u00e2u n\u0103m th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n backlink t\u1eeb website m\u1edbi th\u00e0nh l\u1eadp, ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, n\u1ebfu website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ed9t t\u1edd b\u00e1o kinh doanh uy t\u00edn d\u1eabn link, li\u00ean k\u1ebft n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t li\u00ean k\u1ebft t\u1eeb website m\u1edbi ch\u1ec9 c\u00f3 v\u00e0i trang n\u1ed9i dung. B\u00ean c\u1ea1nh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u1ed3 s\u01a1 backlink, vi\u1ec7c \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed nh\u1eafc \u0111\u1ebfn c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>V\u00ec v\u1eady, link building v\u1eeba h\u1ed7 tr\u1ee3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm, v\u1eeba mang l\u1ea1i gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>2. Kh\u1ea3 n\u0103ng nh\u1eadn backlink \u0111\u1ec1u \u0111\u1eb7n<\/h3>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch PR l\u1edbn di\u1ec5n ra trong th\u1eddi gian ng\u1eafn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng l\u1edbn l\u00ean SEO. Theo th\u1eddi gian, c\u00e1c backlink \u0111\u00e3 c\u00f3 v\u1eabn c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t.<\/p>\n<p>Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 do n\u1ed9i dung tr\u1edf n\u00ean l\u1ed7i th\u1eddi ho\u1eb7c website \u0111\u1ed1i t\u00e1c c\u1eadp nh\u1eadt b\u00e0i vi\u1ebft v\u00e0 g\u1ee1 li\u00ean k\u1ebft. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec vi\u1ec7c thu h\u00fat backlink th\u01b0\u1eddng xuy\u00ean, thay v\u00ec ch\u1ec9 th\u1ef1c hi\u1ec7n m\u1ed9t \u0111\u1ee3t r\u1ed3i d\u1eebng l\u1ea1i.<\/p>\n<h3>3. S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u<\/h3>\n<p>T\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u, hay referring domains, l\u00e0 nh\u1eefng website kh\u00e1c nhau \u0111ang \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1 website c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng ch\u1ec9 xem t\u1ed5ng s\u1ed1 backlink m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y th\u01b0\u1eddng quan tr\u1ecdng h\u01a1n vi\u1ec7c m\u1ed9t website c\u00f3 th\u1eadt nhi\u1ec1u li\u00ean k\u1ebft.<\/p>\n<p>Nh\u1eadn backlink t\u1eeb nhi\u1ec1u website kh\u00e1c nhau c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nh\u1eadn nhi\u1ec1u backlink t\u1eeb c\u00f9ng m\u1ed9t website. V\u00ec v\u1eady, khi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n theo d\u00f5i c\u1ea3 backlink v\u00e0 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/p>\n<h3>4. V\u1ecb tr\u00ed \u0111\u1eb7t li\u00ean k\u1ebft<\/h3>\n<p>Li\u00ean k\u1ebft \u0111\u01b0\u1ee3c ch\u00e8n t\u1ef1 nhi\u00ean trong n\u1ed9i dung b\u00e0i vi\u1ebft c\u00f3 tr\u1ecdng s\u1ed1 cao h\u01a1n li\u00ean k\u1ebft \u1edf ch\u00e2n trang, hay footer, v\u00e0 thanh b\u00ean, hay sidebar.<\/p>\n<p>Ngay trong ph\u1ea7n n\u1ed9i dung, li\u00ean k\u1ebft xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u b\u00e0i c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n li\u00ean k\u1ebft \u1edf cu\u1ed1i b\u00e0i. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng backlink, b\u00ean c\u1ea1nh uy t\u00edn c\u1ee7a website \u0111\u1eb7t li\u00ean k\u1ebft.<\/p>\n<h2>III \u2013 C\u1ea7n ki\u1ec3m tra nh\u1eefng g\u00ec tr\u01b0\u1edbc khi tri\u1ec3n khai link building?<\/h2>\n<p>Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 h\u1ed3 s\u01a1 backlink hi\u1ec7n t\u1ea1i. H\u1ed3 s\u01a1 backlink, hay backlink profile, gi\u00fap b\u1ea1n bi\u1ebft website \u0111ang nh\u1eadn li\u00ean k\u1ebft t\u1eeb \u0111\u00e2u, n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c khai th\u00e1c.<\/p>\n<p>C\u00f3 3 c\u00e2u h\u1ecfi c\u1ea7n l\u00e0m r\u00f5:<\/p>\n<ul>\n<li>Website hi\u1ec7n c\u00f3 t\u1ed5ng c\u1ed9ng bao nhi\u00eau backlink?<\/li>\n<li>Nh\u1eefng backlink n\u00e0y \u0111\u1ebfn t\u1eeb bao nhi\u00eau t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u? \u0110\u00f3 l\u00e0 website uy t\u00edn hay website m\u1edbi th\u00e0nh l\u1eadp?<\/li>\n<li>Nh\u1eefng trang n\u00e0o nh\u1eadn nhi\u1ec1u backlink nh\u1ea5t v\u00e0 c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u?<\/li>\n<\/ul>\n<p>N\u1ebfu m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Search Console \u0111\u1ec3 ki\u1ec3m tra li\u00ean k\u1ebft b\u00ean ngo\u00e0i v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng li\u00ean k\u1ebft c\u1ee7a website.<\/p>\n<p>V\u1edbi website \u0111\u00e3 c\u00f3 h\u00e0ng ngh\u00ecn backlink ho\u1eb7c c\u1ea7n ph\u00e2n t\u00edch chi ti\u1ebft h\u01a1n, c\u00e1c c\u00f4ng c\u1ee5 tr\u1ea3 ph\u00ed nh\u01b0 Ahrefs, Semrush, Majestic SEO, cognitiveSEO v\u00e0 Moz s\u1ebd h\u1ed7 tr\u1ee3 l\u1ecdc d\u1eef li\u1ec7u thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/how-to-check-backlinks-in-google-search-console.png\" alt=\"B\u00e1o c\u00e1o Links trong Google Search Console v\u1edbi m\u1ee5c External links v\u00e0 danh s\u00e1ch c\u00e1c trang nh\u1eadn nhi\u1ec1u li\u00ean k\u1ebft\" \/>B\u00e1o c\u00e1o Links trong Google Search Console hi\u1ec3n th\u1ecb li\u00ean k\u1ebft b\u00ean ngo\u00e0i v\u00e0 nh\u1eefng trang \u0111\u01b0\u1ee3c d\u1eabn link nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>B\u1ea1n n\u00ean l\u1eadp danh s\u00e1ch 10 trang nh\u1eadn nhi\u1ec1u backlink nh\u1ea5t tr\u00ean website. V\u1edbi t\u1eebng trang, c\u1ea7n t\u00ecm hi\u1ec3u v\u00ec sao ng\u01b0\u1eddi kh\u00e1c d\u1eabn link \u0111\u1ebfn, h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng, b\u00e1o l\u1edbn hay website m\u1edbi. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n nh\u1eadn ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng cho n\u1ed9i dung sau.<\/p>\n<p>B\u00ean c\u1ea1nh website c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng c\u1ea7n ki\u1ec3m tra h\u1ed3 s\u01a1 backlink c\u1ee7a \u0111\u1ed1i th\u1ee7 theo c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n<ul>\n<li>S\u1ed1 backlink v\u00e0 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u: So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 ch\u00ednh, \u0111\u1ed3ng th\u1eddi t\u00ecm nh\u1eefng website \u0111ang d\u1eabn link v\u1ec1 \u0111\u1ed1i th\u1ee7 nh\u01b0ng ch\u01b0a d\u1eabn link v\u1ec1 b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o danh s\u00e1ch ti\u1ebfp c\u1eadn.<\/li>\n<li>T\u1ed1c \u0111\u1ed9 nh\u1eadn li\u00ean k\u1ebft m\u1ed7i th\u00e1ng: N\u1ebfu website nh\u1eadn backlink ch\u1eadm h\u01a1n \u0111\u1ed1i th\u1ee7 nhi\u1ec1u, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n.<\/li>\n<li>Trang l\u1ed7i 404 c\u00f3 nhi\u1ec1u backlink: V\u1edbi website c\u1ee7a b\u1ea1n, n\u00ean chuy\u1ec3n h\u01b0\u1edbng 301 v\u1ec1 trang c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. V\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i t\u1ea1o n\u1ed9i dung \u0111\u00e3 bi\u1ebfn m\u1ea5t r\u1ed3i ti\u1ebfp c\u1eadn c\u00e1c website \u0111ang d\u1eabn link \u0111\u1ebfn trang l\u1ed7i. Trong Ahrefs, c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp trang 404 theo s\u1ed1 backlink dofollow \u0111\u1ec3 \u01b0u ti\u00ean x\u1eed l\u00fd.<\/li>\n<li>D\u1ea1ng n\u1ed9i dung thu h\u00fat li\u00ean k\u1ebft: Ki\u1ec3m tra xem b\u00e0i th\u1ed1ng k\u00ea, h\u01b0\u1edbng d\u1eabn to\u00e0n t\u1eadp hay c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111ang nh\u1eadn nhi\u1ec1u backlink tr\u00ean website c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<p>Vi\u1ec7c \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi tri\u1ec3n khai gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng nh\u1eefng n\u1ed9i dung \u0111\u00e3 c\u00f3 hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi l\u1ef1a ch\u1ecdn \u0111\u00fang h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho chi\u1ebfn d\u1ecbch m\u1edbi.<\/p>\n<h2>IV \u2013 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat backlink ch\u1ea5t l\u01b0\u1ee3ng?<\/h2>\n<p>\u0110\u1ec3 thu h\u00fat backlink ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra n\u1ed9i dung m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh quan t\u00e2m, sau \u0111\u00f3 qu\u1ea3ng b\u00e1 \u0111\u1ec3 h\u1ecd t\u00ecm th\u1ea5y n\u1ed9i dung \u0111\u00f3. C\u00e1ch l\u00e0m n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u ng\u00e0nh ngh\u1ec1 v\u00e0 quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n<p>Khi n\u1ed9i dung t\u1ed1t c\u00f3 th\u1ee9 h\u1ea1ng cao, nh\u1eefng ng\u01b0\u1eddi \u0111ang vi\u1ebft b\u00e0i v\u1ec1 ch\u1ee7 \u0111\u1ec1 li\u00ean quan s\u1ebd d\u1ec5 t\u00ecm th\u1ea5y v\u00e0 tr\u00edch d\u1eabn. Backlink t\u1ef1 nhi\u00ean t\u0103ng l\u00ean ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 th\u1ee9 h\u1ea1ng, gi\u00fap n\u1ed9i dung ti\u1ebfp c\u1eadn th\u00eam ng\u01b0\u1eddi \u0111\u1ecdc. Qu\u00e1 tr\u00ecnh n\u00e0y t\u1ea1o th\u00e0nh m\u1ed9t v\u00f2ng l\u1eb7p, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cb\u00e1nh \u0111\u00e0\u201d n\u1ed9i dung.<\/p>\n<blockquote><p>B\u00e0i vi\u1ebft \u201c45 Visual Content Marketing Statistics You Should Know in 2019\u201d tr\u00ean blog HubSpot l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Theo s\u1ed1 li\u1ec7u Ahrefs ghi nh\u1eadn t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, b\u00e0i vi\u1ebft thu h\u00fat h\u01a1n 10.000 backlink t\u1eeb h\u01a1n 4.500 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 ch\u1ec9 g\u1ed3m g\u1eedi b\u1ea3n tin qua email cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng t\u1ef1 c\u00e1c b\u00e0i blog kh\u00e1c.<\/p><\/blockquote>\n<p>B\u00e0i vi\u1ebft c\u00f3 l\u1ee3i th\u1ebf nh\u1edd x\u1ebfp h\u1ea1ng t\u1ed1t v\u1edbi c\u00e1c t\u1eeb kh\u00f3a v\u1ec1 th\u1ed1ng k\u00ea. Khi c\u1ea7n t\u00ecm s\u1ed1 li\u1ec7u \u0111\u1ec3 c\u1ee7ng c\u1ed1 lu\u1eadn \u0111i\u1ec3m, ng\u01b0\u1eddi vi\u1ebft c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u00e0i, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 \u0111\u1eb7t li\u00ean k\u1ebft v\u1ec1 ngu\u1ed3n.<\/p>\n<p>Tuy nhi\u00ean, k\u1ebft qu\u1ea3 n\u00e0y c\u1ea7n th\u1eddi gian \u0111\u1ec3 h\u00ecnh th\u00e0nh. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u1eabn c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c backlink n\u1ebfu ch\u01b0a ai bi\u1ebft \u0111\u1ebfn. V\u00ec v\u1eady, v\u1edbi ph\u1ea7n l\u1edbn startup v\u00e0 doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c, hay outreach, quan tr\u1ecdng ngang ho\u1eb7c h\u01a1n vi\u1ec7c t\u1ea1o n\u1ed9i dung.<\/p>\n<p>Khi doanh nghi\u1ec7p duy tr\u00ec xu\u1ea5t b\u1ea3n n\u1ed9i dung, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n v\u00e0 b\u00e0i vi\u1ebft t\u1ef1 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t, c\u00f4ng s\u1ee9c d\u00e0nh cho qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 gi\u1ea3m d\u1ea7n. Backlink l\u00fac n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi \u00edt n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn h\u01a1n so v\u1edbi giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n<h2>V \u2013 Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch link building qua 5 b\u01b0\u1edbc<\/h2>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch link building c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, n\u1ed9i dung ph\u00f9 h\u1ee3p, danh s\u00e1ch \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1ch theo d\u00f5i k\u1ebft qu\u1ea3. Quy tr\u00ecnh tri\u1ec3n khai g\u1ed3m 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3>1. B\u01b0\u1edbc 1: \u0110\u1eb7t m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch<\/h3>\n<p>M\u1ee5c ti\u00eau link building n\u00ean bao g\u1ed3m c\u1ea3 m\u1ee5c ti\u00eau SEO v\u00e0 m\u1ee5c ti\u00eau kinh doanh. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 hai nh\u00f3m m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y \u0111\u1ee7 gi\u00e1 tr\u1ecb c\u1ee7a chi\u1ebfn d\u1ecbch, \u0111\u1ed3ng th\u1eddi c\u00f3 c\u01a1 s\u1edf ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/p>\n<p>V\u1edbi m\u1ee5c ti\u00eau SEO, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i:<\/p>\n<ul>\n<li>S\u1ed1 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/li>\n<li>T\u1ed5ng s\u1ed1 backlink.<\/li>\n<li>Th\u1ee9 h\u1ea1ng c\u1ee7a nh\u00f3m t\u1eeb kh\u00f3a quan tr\u1ecdng.<\/li>\n<li>L\u01b0\u1ee3t nh\u1ea5p t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean kh\u00f4ng ch\u1ee9a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, hay non-brand organic clicks.<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. Tuy nhi\u00ean, khi tr\u00ecnh b\u00e0y v\u1edbi ng\u01b0\u1eddi kh\u00f4ng l\u00e0m SEO, b\u1ea1n c\u1ea7n gi\u1ea3i th\u00edch v\u00ec sao chi\u1ebfn d\u1ecbch \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ea1t m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng backlink ho\u1eb7c t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng backlink ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng cho m\u1ecdi chi\u1ebfn d\u1ecbch. S\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ed1c \u0111\u1ed9 nh\u1eadn li\u00ean k\u1ebft c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t trong t\u01b0\u01a1ng quan v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, khi chu\u1ea9n b\u1ecb xu\u1ea5t b\u1ea3n b\u00e1o c\u00e1o th\u1ed1ng k\u00ea marketing, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Ahrefs \u0111\u1ec3 ki\u1ec3m tra k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a \u201cmarketing statistics\u201d. S\u1ed1 backlink v\u00e0 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u c\u1ee7a t\u1eebng trang trong top 10 s\u1ebd gi\u00fap b\u1ea1n h\u00ecnh dung m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/p>\n<p>Tuy nhi\u00ean, d\u1eef li\u1ec7u n\u00e0y ch\u1ec9 n\u00ean d\u00f9ng \u0111\u1ec3 tham kh\u1ea3o. Trong m\u1ed9t b\u00e1o c\u00e1o SERP m\u1eabu cho t\u1eeb kh\u00f3a n\u00e0y, trang \u1edf v\u1ecb tr\u00ed th\u1ee9 7 v\u1eabn x\u1ebfp tr\u00ean trang ngay sau d\u00f9 c\u00f3 \u00edt backlink h\u01a1n \u0111\u00e1ng k\u1ec3. Th\u1ee9 h\u1ea1ng c\u00f2n ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c, v\u00ec v\u1eady kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 li\u00ean k\u1ebft \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3.<\/p>\n<p>V\u1edbi m\u1ee5c ti\u00eau kinh doanh, b\u1ea1n c\u1ea7n l\u00e0m r\u00f5 n\u1ed9i dung \u0111ang qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec cho doanh nghi\u1ec7p. Khi m\u1ee5c ti\u00eau g\u1eafn v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, c\u00e1c ph\u00f2ng ban s\u1ebd d\u1ec5 hi\u1ec3u vai tr\u00f2 c\u1ee7a link building v\u00e0 c\u00f3 c\u01a1 s\u1edf \u1ee7ng h\u1ed9 ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch cho nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai t\u00ecnh hu\u1ed1ng gi\u1ea3 \u0111\u1ecbnh:<\/p>\n<div>\n<div>\n<div>\n<table>\n<thead>\n<tr>\n<th>N\u1ed9i dung qu\u1ea3ng b\u00e1<\/th>\n<th>M\u1ee5c ti\u00eau SEO<\/th>\n<th>M\u1ee5c ti\u00eau kinh doanh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B\u00e1o c\u00e1o v\u1ec1 \u0111\u1ed9 d\u00e0i l\u00fd t\u01b0\u1edfng c\u1ee7a b\u00e0i blog, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb 10 qu\u1ed1c gia<\/td>\n<td>S\u1ed1 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u, t\u1ed5ng backlink v\u00e0 ch\u1ec9 s\u1ed1 uy t\u00edn trung b\u00ecnh c\u1ee7a c\u00e1c website \u0111\u1eb7t link<\/td>\n<td>S\u1ed1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qua website gi\u1edbi thi\u1ec7u, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ed1 l\u1ea7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc tr\u00ean b\u00e1o l\u1edbn<\/td>\n<\/tr>\n<tr>\n<td>C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed t\u00ednh chi ph\u00ed du l\u1ecbch trong n\u01b0\u1edbc<\/td>\n<td>S\u1ed1 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u, backlink, uy t\u00edn trung b\u00ecnh c\u1ee7a website \u0111\u1eb7t link v\u00e0 th\u1ee9 h\u1ea1ng cho t\u1eeb kh\u00f3a \u201ct\u00ednh chi ph\u00ed du l\u1ecbch\u201d<\/td>\n<td>Chuy\u1ec3n \u0111\u1ed5i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u, l\u01b0\u1ee3t nh\u1eafc tr\u00ean c\u00e1c b\u00e1o kinh doanh ho\u1eb7c c\u00f4ng ngh\u1ec7 l\u1edbn v\u00e0 m\u1ee9c t\u0103ng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u trong Google Search Console<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<p>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb nh\u1eefng website kh\u00e1c \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 referral traffic. V\u1edbi c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed trong v\u00ed d\u1ee5 tr\u00ean, m\u1ee9c t\u0103ng l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n c\u00f3 th\u1ec3 cho th\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u1edf g\u00f3c \u0111\u1ed9 PR.<\/p>\n<p>\u0110\u1ec3 theo d\u00f5i c\u00e1c m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Google Analytics: Theo d\u00f5i referral traffic, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, chuy\u1ec3n \u0111\u1ed5i, th\u1eddi gian tr\u00ean trang v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t.<\/li>\n<li>Google Search Console: Theo d\u00f5i l\u01b0\u1ee3t nh\u1ea5p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, backlink, t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u m\u1edbi v\u00e0 th\u1ee9 h\u1ea1ng trung b\u00ecnh.<\/li>\n<li>Looker Studio, t\u00ean c\u0169 l\u00e0 Google Data Studio: T\u1ed5ng h\u1ee3p c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n chung \u0111\u1ec3 thu\u1eadn ti\u1ec7n theo d\u00f5i.<\/li>\n<\/ul>\n<h3>2. B\u01b0\u1edbc 2: Chu\u1ea9n b\u1ecb n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat li\u00ean k\u1ebft<\/h3>\n<p>N\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat li\u00ean k\u1ebft, hay linkable content, l\u00e0 n\u1ed9i dung h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c nh\u1edd t\u00ednh s\u00e1ng t\u1ea1o, gi\u1ea3i tr\u00ed ho\u1eb7c gi\u00e1 tr\u1ecb gi\u00e1o d\u1ee5c.<\/p>\n<p>Trong \u0111\u00f3, nghi\u00ean c\u1ee9u g\u1ed1c v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf. Blogger v\u00e0 nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ee7ng c\u1ed1 b\u00e0i vi\u1ebft, ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e2u chuy\u1ec7n m\u1edbi t\u1eeb nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n<p>C\u00f3 5 d\u1ea1ng n\u1ed9i dung th\u01b0\u1eddng thu h\u00fat backlink t\u1ef1 nhi\u00ean:<\/p>\n<p><strong>B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u<\/strong><\/p>\n<p>Kh\u1ea3o s\u00e1t blogging th\u01b0\u1eddng ni\u00ean l\u1ea7n th\u1ee9 5 c\u1ee7a Orbit Media, c\u00f4ng b\u1ed1 n\u0103m 2019, thu h\u00fat h\u01a1n 4.000 backlink t\u1eeb h\u01a1n 1.400 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/p>\n<p>C\u00e1c blog kh\u00e1c, nh\u01b0 Size Media, s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 c\u1ee7a b\u00e1o c\u00e1o \u0111\u1ec3 minh h\u1ecda cho nh\u1eadn \u0111\u1ecbnh v\u1ec1 xu h\u01b0\u1edbng b\u00e0i blog ng\u00e0y c\u00e0ng ng\u1eafn v\u00e0 d\u1eabn link v\u1ec1 ngu\u1ed3n. C\u00e1ch tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u c\u00e0ng s\u00e1ng t\u1ea1o, c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao.<\/p>\n<p><strong>H\u01b0\u1edbng d\u1eabn to\u00e0n t\u1eadp<\/strong><\/p>\n<p>B\u00e0i \u201cComplete List of Google Search Operators\u201d c\u1ee7a Ahrefs thu h\u00fat h\u01a1n 5.000 backlink t\u1eeb h\u01a1n 500 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/p>\n<p>\u0110i\u1ec3m thu h\u00fat c\u1ee7a d\u1ea1ng n\u1ed9i dung n\u00e0y l\u00e0 t\u00ednh to\u00e0n di\u1ec7n v\u00e0 m\u1ee9c \u0111\u1ed9 gi\u1ea3i th\u00edch chuy\u00ean s\u00e2u. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin c\u1ea7n thi\u1ebft trong c\u00f9ng m\u1ed9t b\u00e0i h\u01b0\u1edbng d\u1eabn.<\/p>\n<p><strong>N\u1ed9i dung chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean gia<\/strong><\/p>\n<p>B\u00e0i \u201cOptimizing the Past\u201d tr\u00ean blog HubSpot chia s\u1ebb kinh nghi\u1ec7m t\u1ed1i \u01b0u b\u00e0i vi\u1ebft c\u0169 t\u1eeb ch\u00ednh \u0111\u1ed9i ng\u0169 l\u00e0m blog. B\u00e0i vi\u1ebft thu h\u00fat h\u01a1n 1.500 backlink t\u1eeb g\u1ea7n 600 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/p>\n<p>D\u1ea1ng n\u1ed9i dung n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thought leadership. Gi\u00e1 tr\u1ecb n\u1eb1m \u1edf ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd.<\/p>\n<p><strong>C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed<\/strong><\/p>\n<p>Make My Persona, c\u00f4ng c\u1ee5 t\u1ea1o b\u00e1o c\u00e1o ch\u00e2n dung kh\u00e1ch h\u00e0ng, v\u00e0 Email Signature Generator, c\u00f4ng c\u1ee5 t\u1ea1o ch\u1eef k\u00fd email c\u1ee7a HubSpot, thu h\u00fat backlink v\u1edbi \u00edt n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1.<\/p>\n<p>B\u00ean c\u1ea1nh li\u00ean k\u1ebft, c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u00f2n gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p><strong>S\u1ed1 li\u1ec7u n\u1ed9i b\u1ed9<\/strong><\/p>\n<p>S\u1ed1 li\u1ec7u n\u1ed9i b\u1ed9, hay in-house data, l\u00e0 d\u1eef li\u1ec7u ri\u00eang m\u00e0 doanh nghi\u1ec7p \u0111ang c\u00f3. Vi\u1ec7c khai th\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y th\u01b0\u1eddng t\u1ed1n \u00edt th\u1eddi gian h\u01a1n th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u quy m\u00f4 l\u1edbn.<\/p>\n<p>B\u00e1o c\u00e1o Email Marketing Benchmarks c\u1ee7a Mailchimp t\u1ed5ng h\u1ee3p t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p email t\u1eeb h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. B\u00e1o c\u00e1o \u0111\u1ea1t h\u01a1n 11.000 backlink t\u1eeb h\u01a1n 3.200 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/p>\n<p>D\u00f9 l\u1ef1a ch\u1ecdn d\u1ea1ng n\u1ed9i dung n\u00e0o, b\u1ea1n c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1ch tr\u00ecnh b\u00e0y. Thi\u1ebft k\u1ebf trang, infographic v\u00e0 bi\u1ec3u \u0111\u1ed3 c\u00f3 th\u1ec3 gi\u00fap n\u1ed9i dung d\u1ec5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 d\u1eabn link h\u01a1n. N\u1ebfu ch\u01b0a c\u00f3 \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed nh\u01b0 Canva ho\u1eb7c Venngage, nh\u01b0ng c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1eebng th\u1eed nghi\u1ec7m.<\/p>\n<p>\u0110\u1ec3 t\u00ecm \u00fd t\u01b0\u1edfng n\u1ed9i dung, b\u1ea1n n\u00ean khai th\u00e1c nh\u1eefng ngu\u1ed3n sau:<\/p>\n<ul>\n<li>Website hi\u1ec7n c\u00f3: Xu\u1ea5t danh s\u00e1ch 30\u201350 trang nh\u1eadn nhi\u1ec1u backlink nh\u1ea5t, lo\u1ea1i tr\u1eeb trang ch\u1ee7 v\u00e0 trang s\u1ea3n ph\u1ea9m. Ki\u1ec3m tra l\u00fd do c\u00e1c trang li\u00ean t\u1ee5c nh\u1eadn link, t\u1eeb kh\u00f3a \u0111ang c\u00f3 th\u1ee9 h\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng website \u0111\u00e3 d\u1eabn link v\u1ec1 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p khi qu\u1ea3ng b\u00e1 n\u1ed9i dung m\u1edbi.<\/li>\n<li>Ngu\u1ed3n l\u1ef1c trong doanh nghi\u1ec7p: Trao \u0111\u1ed5i v\u1edbi \u0111\u1ed9i PR, nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00e1c chuy\u00ean gia n\u1ed9i b\u1ed9. \u0110\u00e2y l\u00e0 nh\u1eefng b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u g\u1ed1c ho\u1eb7c c\u00f9ng tham gia x\u00e2y d\u1ef1ng n\u1ed9i dung.<\/li>\n<li>Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7: T\u00ecm hi\u1ec3u v\u00ec sao \u0111\u1ed1i th\u1ee7 \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed nh\u1eafc \u0111\u1ebfn. Khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7, kh\u00f4ng n\u00ean lo\u1ea1i trang ch\u1ee7 v\u00ec c\u00e1c li\u00ean k\u1ebft v\u1ec1 trang n\u00e0y th\u01b0\u1eddng g\u1eafn v\u1edbi vi\u1ec7c nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng to\u00e1n t\u1eed <code dir=\"ltr\">site:<\/code> \u0111\u1ec3 gi\u1edbi h\u1ea1n t\u00ecm ki\u1ebfm tr\u00ean m\u1ed9t trang b\u00e1o l\u1edbn, k\u1ebft h\u1ee3p v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7, sau \u0111\u00f3 \u0111\u1ecdc k\u1ef9 \u0111\u1ec3 hi\u1ec3u chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3.<\/li>\n<li>\u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm: Ph\u00e2n t\u00edch SERP tr\u01b0\u1edbc khi vi\u1ebft \u0111\u1ec3 bi\u1ebft ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 c\u1ea7n th\u00f4ng tin g\u00ec. N\u1ed9i dung c\u1ea7n c\u00f3 th\u1ee9 h\u1ea1ng th\u00ec qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, tr\u00edch d\u1eabn v\u00e0 ti\u1ebfp t\u1ee5c nh\u1eadn backlink m\u1edbi c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 nh\u1eb1m t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n n\u1ed9i dung \u0111\u01b0\u1ee3c quan t\u00e2m, kh\u00f4ng ph\u1ea3i sao ch\u00e9p chi\u1ebfn d\u1ecbch. Sau khi thu th\u1eadp \u00fd t\u01b0\u1edfng, b\u1ea1n n\u00ean \u0111\u01b0a v\u00e0o b\u1ea3ng t\u00ednh v\u00e0 s\u1eafp x\u1ebfp m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean theo t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p, ngu\u1ed3n l\u1ef1c t\u1ea1o n\u1ed9i dung v\u00e0 ngu\u1ed3n l\u1ef1c qu\u1ea3ng b\u00e1.<\/p>\n<h3>3. B\u01b0\u1edbc 3: T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p<\/h3>\n<p>T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c, hay prospecting, l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh nh\u1eefng website v\u00e0 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t li\u00ean k\u1ebft t\u1ef1 nhi\u00ean v\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd bi\u1ebft n\u1ed9i dung \u0111\u00f3 t\u1ed3n t\u1ea1i.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi d\u1ec5 ti\u1ebfp c\u1eadn th\u01b0\u1eddng n\u1eb1m trong m\u1ea1ng l\u01b0\u1edbi s\u1eb5n c\u00f3 nh\u01b0 b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p th\u00e2n thi\u1ebft, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh. T\u1eeb nh\u00f3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1c.<\/p>\n<p><strong>Khai th\u00e1c m\u1ea1ng l\u01b0\u1edbi hi\u1ec7n c\u00f3<\/strong><\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n l\u1eadp danh s\u00e1ch c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 \u01b0u ti\u00ean theo m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u1ec1 ch\u1ee7 \u0111\u1ec1. Sau \u0111\u00f3, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 SEO \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 website c\u1ee7a t\u1eebng \u0111\u1ed1i t\u00e1c.<\/p>\n<p>V\u1edbi Moz, ch\u1ec9 s\u1ed1 Domain Authority, vi\u1ebft t\u1eaft l\u00e0 DA, tr\u00ean 30 c\u00f3 th\u1ec3 xem l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t website m\u1ea1nh. Ahrefs c\u00f3 ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u1ef1 l\u00e0 Domain Rating, vi\u1ebft t\u1eaft l\u00e0 DR. B\u00ean c\u1ea1nh ch\u1ec9 s\u1ed1, b\u1ea1n n\u00ean xem website c\u00f3 \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean, c\u00f3 \u0111\u1ed9c gi\u1ea3 t\u00edch c\u1ef1c v\u00e0 th\u01b0\u1eddng chia s\u1ebb n\u1ed9i dung l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay kh\u00f4ng.<\/p>\n<p>Khi \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c, h\u00e3y x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p:<\/p>\n<ul>\n<li>Cung c\u1ea5p m\u1ed9t c\u00e2u tr\u00edch d\u1eabn ph\u00f9 h\u1ee3p cho b\u00e0i vi\u1ebft \u0111\u00e3 c\u00f3.<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t h\u01b0\u1edbng d\u1eabn to\u00e0n t\u1eadp ho\u1eb7c b\u00e1o c\u00e1o l\u00e0m t\u00e0i li\u1ec7u \u0111\u1ecdc th\u00eam.<\/li>\n<li>Vi\u1ebft b\u00e0i kh\u00e1ch, hay guest post, ho\u1eb7c tham gia podcast v\u1edbi vai tr\u00f2 kh\u00e1ch m\u1eddi.<\/li>\n<li>G\u1ee3i \u00fd n\u1ed9i dung thay th\u1ebf cho li\u00ean k\u1ebft ra ngo\u00e0i \u0111ang b\u1ecb h\u1ecfng.<\/li>\n<\/ul>\n<p>V\u1edbi c\u00e1ch s\u1eeda li\u00ean k\u1ebft h\u1ecfng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y b\u00e1o c\u00e1o Broken Outbound Links c\u1ee7a Ahrefs cho t\u1eebng website. Sau \u0111\u00f3, ki\u1ec3m tra v\u0103n b\u1ea3n neo, hay anchor text, v\u00e0 \u0111\u00edch \u0111\u1ebfn b\u1ecb l\u1ed7i \u0111\u1ec3 t\u00ecm v\u1ecb tr\u00ed m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thay th\u1ebf ph\u00f9 h\u1ee3p.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/8-broken-outbound-links.png\" alt=\"B\u00e1o c\u00e1o Broken Links c\u1ee7a Ahrefs hi\u1ec3n th\u1ecb trang ch\u1ee9a li\u00ean k\u1ebft, anchor text v\u00e0 nh\u1eefng URL tr\u1ea3 v\u1ec1 l\u1ed7i 404\" \/>B\u00e1o c\u00e1o Broken Links gi\u00fap x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed li\u00ean k\u1ebft h\u1ecfng v\u00e0 ng\u1eef c\u1ea3nh \u0111\u1eb7t link \u0111\u1ec3 c\u00e2n nh\u1eafc n\u1ed9i dung thay th\u1ebf ph\u00f9 h\u1ee3p.<\/p>\n<p>Danh s\u00e1ch c\u1ea7n ghi r\u00f5 b\u00e0i vi\u1ebft c\u1ee7a \u0111\u1ed1i t\u00e1c, DA\/DR, li\u00ean k\u1ebft h\u1ecfng, anchor text, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n d\u00f9ng \u0111\u1ec3 thay th\u1ebf, l\u1eddi \u0111\u1ec1 xu\u1ea5t trong m\u1ed9t \u0111\u1ebfn hai c\u00e2u v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7. V\u1edbi m\u1ed7i \u0111\u1ed1i t\u00e1c, ch\u1ec9 n\u00ean l\u1ef1a ch\u1ecdn m\u1ed9t b\u00e0i vi\u1ebft v\u00e0 m\u1ed9t l\u1eddi \u0111\u1ec1 xu\u1ea5t.<\/p>\n<p><strong>T\u00ecm c\u01a1 h\u1ed9i qua HARO<\/strong><\/p>\n<p>HARO, vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 l\u00e0 Help A Reporter Out, l\u00e0 d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed k\u1ebft n\u1ed1i chuy\u00ean gia v\u1edbi nh\u00e0 b\u00e1o v\u00e0 blogger \u0111ang t\u00ecm ngu\u1ed3n th\u00f4ng tin cho b\u00e0i vi\u1ebft.<\/p>\n<p>Ng\u01b0\u1eddi tham gia nh\u1eadn email h\u1eb1ng ng\u00e0y ch\u1ee9a c\u00e1c y\u00eau c\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, sau \u0111\u00f3 ch\u1ecdn y\u00eau c\u1ea7u ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u1ea3 l\u1eddi. C\u00e1ch n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i backlink t\u1eeb nh\u1eefng trang b\u00e1o c\u00f3 uy t\u00edn cao.<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3n h\u1ed3i nhanh. T\u1ed1c \u0111\u1ed9 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00ec nh\u00e0 b\u00e1o v\u00e0 blogger th\u01b0\u1eddng c\u1ea7n th\u00f4ng tin \u0111\u1ec3 ho\u00e0n th\u00e0nh b\u00e0i vi\u1ebft trong th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p><strong>S\u1eed d\u1ee5ng truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c<\/strong><\/p>\n<p>C\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng danh s\u00e1ch ra ngo\u00e0i nh\u1eefng m\u1ed1i quan h\u1ec7 s\u1eb5n c\u00f3. Quy tr\u00ecnh th\u1ef1c hi\u1ec7n g\u1ed3m:<\/p>\n<ol start=\"1\">\n<li>Ch\u1ecdn n\u1ed9i dung c\u1ea7n x\u00e2y d\u1ef1ng li\u00ean k\u1ebft. N\u00ean \u01b0u ti\u00ean n\u1ed9i dung kh\u00f4ng y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi h\u1eefu \u00edch, m\u1edbi ho\u1eb7c th\u00fa v\u1ecb v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n<li>Li\u1ec7t k\u00ea c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i dung gi\u1ea3i quy\u1ebft.<\/li>\n<li>T\u00ecm c\u00e1c d\u1ea1ng c\u00e2u h\u1ecfi v\u00e0 ti\u00eau \u0111\u1ec1 li\u00ean quan b\u1eb1ng m\u1ee5c \u201cPeople also ask\u201d tr\u00ean Google ho\u1eb7c AnswerThePublic.<\/li>\n<li>T\u00ecm b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p b\u1eb1ng truy v\u1ea5n.<\/li>\n<\/ol>\n<p>N\u1ebfu d\u00f9ng Ahrefs Content Explorer, b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc theo DR tr\u00ean 30\u201340, s\u1ed1 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean h\u1eb1ng th\u00e1ng, ng\u00f4n ng\u1eef v\u00e0 ng\u00e0y xu\u1ea5t b\u1ea3n.<\/p>\n<p>N\u00ean \u01b0u ti\u00ean nh\u1eefng b\u00e0i m\u1edbi \u0111\u0103ng v\u00ec t\u00e1c gi\u1ea3 c\u00f3 th\u1ec3 v\u1eabn \u0111ang quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 v\u00e0 mu\u1ed1n b\u1ed5 sung t\u00e0i nguy\u00ean. Sau khi c\u00f3 danh s\u00e1ch, b\u1ea1n c\u1ea7n s\u00e0ng l\u1ecdc ch\u1ea5t l\u01b0\u1ee3ng tr\u01b0\u1edbc khi li\u00ean h\u1ec7.<\/p>\n<p>V\u00ed d\u1ee5 minh h\u1ecda:<\/p>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n v\u1eeba t\u1ea1o m\u1ed9t t\u00e0i nguy\u00ean mi\u1ec5n ph\u00ed l\u00e0 <strong>&#8220;M\u1eabu Excel Bi\u1ec3u \u0110\u1ed3 Gantt Qu\u1ea3n L\u00fd Ti\u1ebfn \u0110\u1ed9&#8221;<\/strong>.<\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh b\u00e0i to\u00e1n th\u1ef1c t\u1ebf<\/strong><br \/>\nFile Gantt n\u00e0y gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n g\u00ec? \u2794 Cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1eeb xa \u0111ang b\u1ecb xao nh\u00e3ng, k\u00e9m t\u1eadp trung v\u00e0 hay tr\u1ec5 deadline.<\/li>\n<li><strong>B\u01b0\u1edbc 2: T\u00ecm c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft li\u00ean quan (Article Patterns)<\/strong><br \/>\nG\u00f5 t\u1eeb kh\u00f3a v\u00e0o Google (xem m\u1ee5c <em>&#8220;People also ask&#8221;<\/em>) ho\u1eb7c <em>AnswerThePublic<\/em>, b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c d\u1ea1ng b\u00e0i vi\u1ebft ph\u1ed5 bi\u1ebfn nh\u01b0: <em>&#8220;C\u00e1ch c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t khi l\u00e0m vi\u1ec7c t\u1eeb xa&#8221;<\/em>.<\/li>\n<li><strong>B\u01b0\u1edbc 3: S\u0103n t\u00ecm c\u00e1c b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p tr\u00ean Google<\/strong><br \/>\nNh\u1eadp c\u00fa ph\u00e1p t\u00ecm ki\u1ebfm:<br \/>\n<code>inurl:blog intitle:\"c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t\"<\/code><br \/>\n<em>(C\u00fa ph\u00e1p n\u00e0y l\u1ecdc ra t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i blog c\u00f3 t\u1eeb &#8220;c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t&#8221; n\u1eb1m ngay tr\u00ean ti\u00eau \u0111\u1ec1).<\/em><\/li>\n<li><strong>B\u01b0\u1edbc 4: L\u1ecdc trang web ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1ng Ahrefs Content Explorer<\/strong><br \/>\n\u0110\u01b0a t\u1eeb kh\u00f3a v\u00e0o Ahrefs v\u00e0 ch\u1ecdn b\u1ed9 l\u1ecdc:<\/p>\n<ul>\n<li><strong>DR (\u0110\u1ed9 uy t\u00edn website):<\/strong> L\u1ecdc t\u1eeb <strong>30 &#8211; 40+<\/strong>.<\/li>\n<li><strong>L\u01b0\u1ee3ng truy c\u1eadp (Traffic):<\/strong> Ch\u1ecdn trang c\u00f3 truy c\u1eadp h\u00e0ng th\u00e1ng \u1ed5n \u0111\u1ecbnh.<\/li>\n<li><strong>Ng\u00e0y xu\u1ea5t b\u1ea3n:<\/strong> \u01afu ti\u00ean c\u00e1c b\u00e0i <strong>m\u1edbi \u0111\u0103ng g\u1ea7n \u0111\u00e2y<\/strong> \u2794 T\u00e1c gi\u1ea3 v\u1eabn \u0111ang quan t\u00e2m \u0111\u1ebfn b\u00e0i vi\u1ebft v\u00e0 r\u1ea5t d\u1ec5 \u0111\u1ed3ng \u00fd ch\u00e8n th\u00eam link file Gantt c\u1ee7a b\u1ea1n v\u00e0o b\u00e0i c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Nh\u1eefng d\u1ea5u hi\u1ec7u n\u00ean lo\u1ea1i kh\u1ecfi danh s\u00e1ch g\u1ed3m:<\/p>\n<ul>\n<li>Website l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/li>\n<li>C\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u1ea3ng c\u00e1o ho\u1eb7c b\u00e0i t\u00e0i tr\u1ee3.<\/li>\n<li>N\u1ed9i dung kh\u00f4ng c\u00f9ng l\u0129nh v\u1ef1c.<\/li>\n<li>Blog kh\u00f4ng \u0111\u0103ng b\u00e0i trong 2\u20133 th\u00e1ng g\u1ea7n \u0111\u00e2y.<\/li>\n<li>Ch\u1ec9 \u0111\u1eb7t li\u00ean k\u1ebft n\u1ed9i b\u1ed9 ho\u1eb7c d\u1eabn \u0111\u1ebfn website spam. B\u1ea1n n\u00ean \u0111\u1ecdc 2\u20133 b\u00e0i m\u1edbi nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra c\u00e1ch h\u1ecd \u0111\u1eb7t li\u00ean k\u1ebft ra ngo\u00e0i.<\/li>\n<li>Trang b\u00e1o qu\u00e1 l\u1edbn, kh\u00f3 ch\u1ec9nh s\u1eeda b\u00e0i \u0111\u00e3 xu\u1ea5t b\u1ea3n.<\/li>\n<li>Ch\u1ec9 s\u1ed1 DA\/DR qu\u00e1 th\u1ea5p.<\/li>\n<\/ul>\n<p>Nh\u1eefng d\u1ea5u hi\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef l\u1ea1i g\u1ed3m:<\/p>\n<ul>\n<li>DA\/DR cao h\u01a1n website c\u1ee7a b\u1ea1n.<\/li>\n<li>C\u00f3 th\u00f3i quen d\u1eabn link \u0111\u1ebfn t\u00e0i nguy\u00ean b\u00ean ngo\u00e0i ho\u1eb7c c\u00f3 m\u1ee5c b\u00e0i vi\u1ebft \u0111\u1ec1 xu\u1ea5t.<\/li>\n<li>Hi\u1ec3n th\u1ecb r\u00f5 t\u00e1c gi\u1ea3, \u0111\u1eb7c bi\u1ec7t khi t\u00e1c gi\u1ea3 l\u00e0 nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty thay v\u00ec ng\u01b0\u1eddi vi\u1ebft b\u00e0i kh\u00e1ch.<\/li>\n<li>Giao di\u1ec7n hi\u1ec7n \u0111\u1ea1i, \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0 ch\u0103m ch\u00fat.<\/li>\n<\/ul>\n<p>Trong b\u1ea3ng t\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u \u201cOK for Outreach\u201d cho b\u00e0i \u0111\u1ea1t ti\u00eau ch\u00ed v\u00e0 \u201cNot a good fit\u201d cho b\u00e0i kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n<p>Ngo\u00e0i ti\u00eau \u0111\u1ec1, URL v\u00e0 v\u1ea5n \u0111\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft, b\u1ea3ng c\u1ea7n c\u00f3 t\u00ean, ch\u1ee9c danh, email c\u1ee7a t\u00e1c gi\u1ea3. \u0110\u1ed3ng th\u1eddi, c\u1ea7n ghi r\u00f5 m\u1ed1i quan h\u1ec7 c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi doanh nghi\u1ec7p: kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u01b0a c\u00f3 quan h\u1ec7 ho\u1eb7c \u0111\u00e3 t\u1eeb ch\u1ed1i nh\u1eadn email.<\/p>\n<h3>4. B\u01b0\u1edbc 4: Ti\u1ebfp c\u1eadn v\u00e0 trao \u0111\u1ed5i v\u1edbi \u0111\u1ed1i t\u00e1c<\/h3>\n<p>Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ch\u01b0a quen bi\u1ebft, hay cold outreach, c\u00f3 th\u1ec3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi e ng\u1ea1i. Vi\u1ec7c \u0111\u1ec1 ngh\u1ecb m\u1ed9t ng\u01b0\u1eddi l\u1ea1 xem v\u00e0 d\u1eabn link v\u1ec1 n\u1ed9i dung c\u1ea7n s\u1ef1 ch\u1ee7 \u0111\u1ed9ng, tinh t\u1ebf; ngay c\u1ea3 khi chu\u1ea9n b\u1ecb t\u1ed1t, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 b\u1ecb t\u1eeb ch\u1ed1i. V\u00ec v\u1eady, ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<p>Ng\u01b0\u1eddi kh\u00e1c ch\u1ec9 c\u00f3 th\u1ec3 d\u1eabn link \u0111\u1ebfn n\u1ed9i dung m\u00e0 h\u1ecd bi\u1ebft. H\u1ecd c\u00f3 th\u1ec3 t\u00ecnh c\u1edd t\u00ecm th\u1ea5y qua m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ho\u1eb7c bi\u1ebft \u0111\u1ebfn nh\u1edd b\u1ea1n ch\u1ee7 \u0111\u1ed9ng gi\u1edbi thi\u1ec7u.<\/p>\n<p>B\u00e1o c\u00e1o Email Marketing Benchmarks c\u1ee7a Mailchimp l\u00e0 v\u00ed d\u1ee5 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y v\u00e0 thu h\u00fat li\u00ean k\u1ebft nh\u1edd kh\u1ea3 n\u0103ng hi\u1ec7n di\u1ec7n t\u1ed1t. Tuy nhi\u00ean, nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 ngo\u1ea1i l\u1ec7 nhi\u1ec1u h\u01a1n l\u00e0 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 m\u1eb7c \u0111\u1ecbnh cho m\u1ecdi chi\u1ebfn d\u1ecbch. Do \u0111\u00f3, outreach v\u1eabn l\u00e0 ph\u1ea7n quan tr\u1ecdng khi x\u00e2y d\u1ef1ng backlink ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p><strong>Qu\u1ea3n l\u00fd th\u00f4ng tin tr\u01b0\u1edbc khi li\u00ean h\u1ec7<\/strong><\/p>\n<p>B\u1ea1n n\u00ean qu\u1ea3n l\u00fd li\u00ean l\u1ea1c trong m\u1ed9t h\u1ec7 th\u1ed1ng CRM, t\u1ee9c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1ed1t nh\u1ea5t l\u00e0 d\u00f9ng chung v\u1edbi \u0111\u1ed9i sales v\u00e0 marketing. HubSpot CRM, BuzzStream v\u00e0 Pitchbox l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n<p>Khi l\u1ecbch s\u1eed trao \u0111\u1ed5i \u0111\u01b0\u1ee3c l\u01b0u chung, c\u00e1c b\u1ed9 ph\u1eadn s\u1ebd bi\u1ebft ai \u0111\u00e3 li\u00ean h\u1ec7, n\u1ed9i dung trao \u0111\u1ed5i l\u00e0 g\u00ec v\u00e0 tr\u00e1nh l\u00e0m phi\u1ec1n \u0111\u1ed1i t\u00e1c qua nhi\u1ec1u \u0111\u1ea7u m\u1ed1i.<\/p>\n<p>Tr\u01b0\u1edbc khi g\u1eedi email, c\u1ea7n ki\u1ec3m tra m\u1ed1i quan h\u1ec7 v\u00e0 l\u1ecbch s\u1eed li\u00ean l\u1ea1c n\u1ebfu ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 c\u00f3 trong CRM. \u0110\u1eb7c bi\u1ec7t, ph\u1ea3i t\u00f4n tr\u1ecdng ng\u01b0\u1eddi \u0111\u00e3 h\u1ee7y \u0111\u0103ng k\u00fd ho\u1eb7c t\u1eeb ch\u1ed1i nh\u1eadn th\u00eam email. T\u1ea1i c\u00e1c n\u01b0\u1edbc thu\u1ed9c Li\u00ean minh ch\u00e2u \u00c2u, vi\u1ec7c ti\u1ebfp t\u1ee5c li\u00ean h\u1ec7 kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn kho\u1ea3n ph\u1ea1t v\u00e0 r\u1eafc r\u1ed1i ph\u00e1p l\u00fd.<\/p>\n<p><strong>L\u1ef1a ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi nh\u1eadn<\/strong><\/p>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ng\u01b0\u1eddi ph\u00f9 h\u1ee3p l\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng quy\u1ebft \u0111\u1ecbnh ho\u1eb7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t link.<\/p>\n<p>B\u1ea1n n\u00ean \u01b0u ti\u00ean t\u00e1c gi\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u00e0i vi\u1ebft, bi\u00ean t\u1eadp vi\u00ean blog v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd content marketing.<\/p>\n<p>Nh\u1eefng nh\u00f3m n\u00ean tr\u00e1nh g\u1ed3m CEO, ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn, nh\u00e2n vi\u00ean sales, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, webmaster, nh\u00e2n vi\u00ean marketing kh\u00f4ng ph\u1ee5 tr\u00e1ch blog v\u00e0 t\u00e1c gi\u1ea3 vi\u1ebft b\u00e0i kh\u00e1ch. \u0110\u1eb7c bi\u1ec7t, ng\u01b0\u1eddi vi\u1ebft b\u00e0i kh\u00e1ch th\u01b0\u1eddng kh\u00f4ng c\u00f3 \u0111\u1ee7 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh vi\u1ec7c b\u1ed5 sung li\u00ean k\u1ebft v\u00e0o b\u00e0i \u0111\u00e3 \u0111\u0103ng.<\/p>\n<p><strong>Chu\u1ea9n b\u1ecb email gi\u1edbi thi\u1ec7u v\u00e0 email nh\u1eafc l\u1ea1i<\/strong><\/p>\n<p>M\u1ed7i chi\u1ebfn d\u1ecbch n\u00ean c\u00f3 m\u1ed9t m\u1eabu email \u0111\u1ea7u ti\u00ean v\u00e0 m\u1ed9t \u0111\u1ebfn hai email nh\u1eafc l\u1ea1i, c\u00f2n g\u1ecdi l\u00e0 follow-up. Trong \u0111\u00f3, email \u0111\u1ea7u ti\u00ean c\u00f3 vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p>Khi so\u1ea1n email, b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n<ul>\n<li>Kh\u00f4ng m\u1edf \u0111\u1ea7u b\u1eb1ng l\u1eddi khen nh\u01b0 \u201ct\u00f4i r\u1ea5t th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n\u201d n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 theo d\u00f5i blog ho\u1eb7c podcast c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<li>N\u00eau r\u00f5 l\u00fd do li\u00ean h\u1ec7, n\u01a1i b\u1ea1n t\u00ecm th\u1ea5y \u0111\u1ecba ch\u1ec9 email v\u00e0 v\u00ec sao vi\u1ec7c k\u1ebft n\u1ed1i n\u00e0y quan tr\u1ecdng v\u1edbi b\u1ea1n.<\/li>\n<li>T\u1eadp trung v\u00e0o l\u1eddi \u0111\u1ec1 xu\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. Nguy\u00ean t\u1eafc c\u00f3 \u0111i c\u00f3 l\u1ea1i, hay reciprocity, c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung cho t\u1eebng ng\u01b0\u1eddi, tr\u00e1nh g\u1eedi c\u00f9ng m\u1ed9t email g\u1ea7n nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i cho to\u00e0n b\u1ed9 danh s\u00e1ch.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/an-analysis-of-our-outreach-email-based-on-three-q-1.png\" alt=\"V\u00ed d\u1ee5 email outreach c\u00f3 ch\u00fa gi\u1ea3i v\u1ec1 ti\u00eau \u0111\u1ec1 tr\u1ef1c ti\u1ebfp v\u00e0 l\u1eddi \u0111\u1ec1 xu\u1ea5t c\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u cho b\u00e0i vi\u1ebft c\u1ee7a ng\u01b0\u1eddi nh\u1eadn\" \/>Email minh h\u1ecda n\u00eau r\u00f5 v\u1ea5n \u0111\u1ec1 trong b\u00e0i vi\u1ebft c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t t\u00e0i nguy\u00ean \u0111\u1ec3 c\u1eadp nh\u1eadt n\u1ed9i dung.<\/p>\n<p>Theo David Farkas, nh\u00e0 s\u00e1ng l\u1eadp The Upper Ranks, email c\u1ea7n l\u1ecbch s\u1ef1, chuy\u00ean nghi\u1ec7p, ng\u1eafn g\u1ecdn v\u00e0 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi nh\u1eadn. B\u1ea1n n\u00ean n\u00f3i r\u00f5 nhu c\u1ea7u, gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u m\u00ecnh c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p, tr\u00e1nh l\u00ean gi\u1ecdng, khoe khoang ho\u1eb7c g\u00e2y kh\u00f3 ch\u1ecbu. Khi b\u1ecb t\u1eeb ch\u1ed1i, c\u1ea7n ph\u1ea3n h\u1ed3i nh\u00e3 nh\u1eb7n.<\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Backlinko v\u00e0 Pitchbox cho th\u1ea5y vi\u1ec7c g\u1eedi email nhi\u1ec1u l\u1ea7n cho c\u00f9ng m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u00fap t\u0103ng g\u1ea5p \u0111\u00f4i t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 follow-up m\u1ed9t \u0111\u1ebfn hai l\u1ea7n nh\u01b0ng kh\u00f4ng n\u00ean ch\u1ec9 l\u1eb7p l\u1ea1i n\u1ed9i dung c\u0169.<\/p>\n<p>Email ti\u1ebfp theo c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1eddi \u0111\u1ec1 xu\u1ea5t ho\u1eb7c b\u1ed5 sung gi\u00e1 tr\u1ecb m\u1edbi. \u0110\u1ed3ng th\u1eddi, tr\u00e1nh nh\u1eafc l\u1ea1i qu\u00e1 nhi\u1ec1u l\u1ea7n. N\u1ebfu \u0111\u1ed1i t\u00e1c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 c\u1ea7n th\u00eam th\u00f4ng tin, vi\u1ec7c tr\u1ea3 l\u1eddi nhanh c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01a1 h\u1ed9i nh\u1eadn backlink.<\/p>\n<p><strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn<\/strong><\/p>\n<p>Sau m\u1ed7i chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n theo d\u00f5i 3 ch\u1ec9 s\u1ed1:<\/p>\n<ul>\n<li>T\u1ef7 l\u1ec7 m\u1edf email: N\u1ebfu th\u1ea5p, nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb ti\u00eau \u0111\u1ec1 ch\u01b0a ph\u00f9 h\u1ee3p, danh s\u00e1ch ch\u01b0a ch\u00ednh x\u00e1c ho\u1eb7c g\u1eedi sai ng\u01b0\u1eddi.<\/li>\n<li>T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i: Gi\u00fap \u0111\u00e1nh gi\u00e1 l\u1eddi \u0111\u1ec1 xu\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb b\u1ea1n \u0111\u01b0a ra c\u00f3 \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c hay ch\u01b0a.<\/li>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n t\u1eeb ph\u1ea3n h\u1ed3i sang \u0111\u1eb7t link: Cho bi\u1ebft qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i v\u00e0 theo \u0111u\u1ed5i \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ef1c s\u1ef1 c\u1ea3i thi\u1ec7n h\u1ed3 s\u01a1 backlink hay kh\u00f4ng.<\/li>\n<\/ul>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i b\u1eb1ng BuzzStream ho\u1eb7c b\u1ea3ng t\u00ednh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh cho nh\u1eefng chi\u1ebfn d\u1ecbch sau.<\/p>\n<h3>5. B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/h3>\n<p>\u0110o l\u01b0\u1eddng link building c\u1ea7n ph\u1ee5c v\u1ee5 hai m\u1ee5c \u0111\u00edch: b\u00e1o c\u00e1o gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1ch tri\u1ec3n khai. M\u1ed7i m\u1ee5c \u0111\u00edch c\u1ea7n m\u1ed9t nh\u00f3m ch\u1ec9 s\u1ed1 ri\u00eang.<\/p>\n<p><strong>Nh\u00f3m ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o cho c\u1ea5p qu\u1ea3n l\u00fd<\/strong><\/p>\n<p>B\u1ea1n n\u00ean theo d\u00f5i m\u1ee9c t\u0103ng ph\u1ea7n tr\u0103m c\u1ee7a:<\/p>\n<ul>\n<li>T\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u v\u00e0 backlink tr\u00ean to\u00e0n website, c\u00e1c trang \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 ho\u1eb7c c\u1ea3 hai.<\/li>\n<li>Th\u1ee9 h\u1ea1ng v\u00e0 \u0111\u1ed9 hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<li>L\u01b0\u1ee3t nh\u1ea5p t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean kh\u00f4ng ch\u1ee9a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Referral traffic t\u1eeb nh\u1eefng website \u0111\u00e3 \u0111\u1eb7t link.<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i t\u1eeb ngu\u1ed3n referral traffic \u0111\u00f3.<\/li>\n<\/ul>\n<p>Ph\u1ea7n l\u1edbn d\u1eef li\u1ec7u c\u00f3 th\u1ec3 l\u1ea5y t\u1eeb Google Analytics v\u00e0 Google Search Console, sau \u0111\u00f3 t\u1ed5ng h\u1ee3p v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n chung.<\/p>\n<p>Trong \u0111\u00f3, \u0111\u1ed9 hi\u1ec3n th\u1ecb tr\u00ean SERP, hay SERP visibility, c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t v\u1edbi th\u1ee9 h\u1ea1ng website. Ch\u1ec9 s\u1ed1 n\u00e0y xem x\u00e9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n trong bao nhi\u00eau ph\u1ea7n tr\u0103m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, gi\u1ea3 s\u1eed v\u1edbi t\u1eeb kh\u00f3a \u201cph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t\u201d, c\u1ea3 10 k\u1ebft qu\u1ea3 \u0111\u1ea7u \u0111\u1ec1u l\u00e0 b\u00e0i t\u1ed5ng h\u1ee3p c\u00e1c ph\u1ea7n m\u1ec1m. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong 4 b\u00e0i, \u0111\u1ed9 hi\u1ec3n th\u1ecb l\u00e0 40%.<\/p>\n<p>Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh s\u1ed1 k\u1ebft qu\u1ea3 c\u00f3 nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m, kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ee7a website doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i tr\u00ean m\u1ed9t nh\u00f3m t\u1eeb kh\u00f3a c\u00f9ng ch\u1ee7 \u0111\u1ec1 v\u00e0 ki\u1ec3m tra trong top 10, top 20 ho\u1eb7c top 50. Vi\u1ec7c t\u1ed5ng h\u1ee3p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng b\u1ea3ng t\u00ednh ho\u1eb7c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng.<\/p>\n<p><strong>Nh\u00f3m ch\u1ec9 s\u1ed1 ph\u1ee5c v\u1ee5 c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch<\/strong><\/p>\n<p>\u0110\u1ec3 bi\u1ebft c\u00e1ch l\u00e0m n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch s\u1ed1 li\u00ean k\u1ebft theo:<\/p>\n<ul>\n<li>T\u1eebng th\u00e0nh vi\u00ean ph\u1ee5 tr\u00e1ch.<\/li>\n<li>Ng\u00f4n ng\u1eef v\u00e0 t\u00ean mi\u1ec1n qu\u1ed1c gia.<\/li>\n<li>T\u1eebng trang nh\u1eadn backlink.<\/li>\n<li>K\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft.<\/li>\n<li>T\u1eebng chi\u1ebfn d\u1ecbch.<\/li>\n<li>K\u1ebft qu\u1ea3 theo th\u00e1ng.<\/li>\n<\/ul>\n<p>Theo d\u00f5i s\u1ed1 link c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 thi \u0111ua l\u00e0nh m\u1ea1nh v\u00e0 l\u00e0m c\u01a1 s\u1edf g\u1eafn v\u1edbi th\u01b0\u1edfng. Trong khi \u0111\u00f3, ph\u00e2n t\u00edch theo k\u1ef9 thu\u1eadt gi\u00fap b\u1ea1n hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p n\u00e0o mang l\u1ea1i nhi\u1ec1u li\u00ean k\u1ebft v\u00e0 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o duy tr\u00ec k\u1ebft qu\u1ea3 \u0111\u1ec1u \u0111\u1eb7n.<\/p>\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p so s\u00e1nh cho th\u1ea5y chi\u1ebfn d\u1ecbch ph\u00e2n ph\u1ed1i l\u1ea1i n\u1ed9i dung, hay content syndication, mang v\u1ec1 nhi\u1ec1u backlink nh\u1ea5t. Tuy nhi\u00ean, chi\u1ebfn d\u1ecbch \u0111\u1ec1 ngh\u1ecb b\u1ed5 sung link v\u00e0o nh\u1eefng l\u1ea7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0ng ch\u01b0a c\u00f3 li\u00ean k\u1ebft, hay <a href=\"https:\/\/vbaseup.com\/kien-thuc\/unlinked-brand-mentions\/\">unlinked brand mentions<\/a>, l\u1ea1i gi\u00fap backlink \u0111\u1ebfn \u0111\u1ec1u h\u01a1n theo th\u1eddi gian.<\/p>\n<p>V\u00ec v\u1eady, chi\u1ebfn d\u1ecbch c\u00f3 t\u1ed5ng s\u1ed1 li\u00ean k\u1ebft cao nh\u1ea5t ch\u01b0a ch\u1eafc l\u00e0 chi\u1ebfn d\u1ecbch duy tr\u00ec k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/10\/ahrefs-blog-referring-domains.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng trong Ahrefs th\u1ec3 hi\u1ec7n s\u1ed1 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u thay \u0111\u1ed5i qua c\u00e1c n\u0103m\" \/>Bi\u1ec3u \u0111\u1ed3 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u gi\u00fap quan s\u00e1t s\u1ef1 thay \u0111\u1ed5i c\u1ee7a h\u1ed3 s\u01a1 li\u00ean k\u1ebft theo th\u1eddi gian.<\/p>\n<p><strong>Theo d\u00f5i y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5<\/strong><\/p>\n<p>K\u1ebft qu\u1ea3 ti\u1ebfp c\u1eadn c\u00f2n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a l\u1ecbch l\u00e0m vi\u1ec7c t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i t\u00e1c. V\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 k\u1ef3 ngh\u1ec9 h\u00e8 v\u00e0 ngh\u1ec9 l\u1ec5 cu\u1ed1i n\u0103m, ho\u1ea1t \u0111\u1ed9ng outreach th\u01b0\u1eddng ch\u1eadm l\u1ea1i v\u00e0o th\u00e1ng 7, th\u00e1ng 8 v\u00e0 th\u00e1ng 12.<\/p>\n<p>Trong c\u00e1c giai \u0111o\u1ea1n n\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi ngh\u1ec9 ph\u00e9p, \u0111\u0103ng \u00edt b\u00e0i h\u01a1n v\u00e0 \u00edt quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung m\u1edbi. M\u1ed9t h\u01b0\u1edbng c\u00f3 th\u1ec3 th\u1eed l\u00e0 g\u1eedi follow-up sau 2 tu\u1ea7n thay v\u00ec 3\u20134 ng\u00e0y, gi\u00fap chi\u1ebfn d\u1ecbch k\u00e9o d\u00e0i h\u01a1n. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 \u00fd t\u01b0\u1edfng ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, c\u1ea7n theo d\u00f5i k\u1ebft qu\u1ea3 khi \u00e1p d\u1ee5ng.<\/p>\n<p><strong>Ghi nh\u1eadn d\u1eef li\u1ec7u h\u1eb1ng ng\u00e0y<\/strong><\/p>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u1ee7 th\u00f4ng tin cho b\u00e1o c\u00e1o, b\u1ea3ng theo d\u00f5i n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u1eb1ng ng\u00e0y v\u1edbi c\u00e1c c\u1ed9t:<\/p>\n<ul>\n<li>T\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u.<\/li>\n<li>URL ch\u1ee9a backlink.<\/li>\n<li>Ch\u1ec9 s\u1ed1 DA\/DR.<\/li>\n<li>URL tr\u00ean website c\u1ee7a b\u1ea1n nh\u1eadn li\u00ean k\u1ebft.<\/li>\n<li>Anchor text.<\/li>\n<li>Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch.<\/li>\n<li>T\u00ean mi\u1ec1n qu\u1ed1c gia ho\u1eb7c ng\u00f4n ng\u1eef.<\/li>\n<li>Ng\u00e0y xu\u1ea5t b\u1ea3n.<\/li>\n<li>K\u1ef9 thu\u1eadt s\u1eed d\u1ee5ng.<\/li>\n<li>T\u00ean chi\u1ebfn d\u1ecbch.<\/li>\n<li>M\u00e3 theo d\u00f5i, hay tracking code.<\/li>\n<\/ul>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o th\u00eam c\u1ed9t ph\u00e2n nh\u00f3m DA\/DR theo c\u00e1c kho\u1ea3ng 0\u201320, 20\u201340, 40\u201360 v\u00e0 60\u2013100, sau \u0111\u00f3 v\u1ebd bi\u1ec3u \u0111\u1ed3 tr\u00f2n. C\u00e1ch n\u00e0y gi\u00fap quan s\u00e1t ph\u1ea7n l\u1edbn backlink \u0111ang \u0111\u1ebfn t\u1eeb nh\u1eefng website c\u00f3 ch\u1ec9 s\u1ed1 m\u1ea1nh hay y\u1ebfu.<\/p>\n<h2>VI \u2013 Nh\u1eefng l\u01b0u \u00fd khi tri\u1ec3n khai link building<\/h2>\n<p>\u0110\u1ec3 chi\u1ebfn d\u1ecbch duy tr\u00ec hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ch\u00fa \u00fd c\u1ea3 c\u00e1ch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h3>1. Duy tr\u00ec li\u00ean k\u1ebft th\u01b0\u1eddng xuy\u00ean v\u00e0 g\u1eafn v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/h3>\n<p>Link building c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec1u \u0111\u1eb7n v\u00ec backlink c\u00f3 th\u1ec3 m\u1ea5t \u0111i theo th\u1eddi gian. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n xem x\u00e9t gi\u00e1 tr\u1ecb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i, b\u00ean c\u1ea1nh th\u1ee9 h\u1ea1ng SEO.<\/p>\n<p>Vi\u1ec7c ch\u1ec9 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u00ec m\u1ee5c ti\u00eau SEO ho\u1eb7c ch\u1ec9 tri\u1ec3n khai trong m\u1ed9t \u0111\u1ee3t s\u1ebd h\u1ea1n ch\u1ebf gi\u00e1 tr\u1ecb c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<h3>2. C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung ti\u1ebfp c\u1eadn<\/h3>\n<p>M\u1ed7i \u0111\u1ed1i t\u00e1c c\u00f3 nhu c\u1ea7u, b\u00e0i vi\u1ebft v\u00e0 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau. V\u00ec v\u1eady, email c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 b\u1ea1n \u0111\u00e3 t\u00ecm hi\u1ec3u ng\u01b0\u1eddi nh\u1eadn v\u00e0 c\u00f3 l\u1eddi \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p.<\/p>\n<p>G\u1eedi h\u00e0ng lo\u1ea1t m\u1ed9t n\u1ed9i dung g\u1ea7n nh\u01b0 gi\u1ed1ng nhau s\u1ebd l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng l\u1eddi \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1ecdc v\u00e0 c\u00e2n nh\u1eafc.<\/p>\n<h3>3. Ki\u1ec3m tra d\u1eef li\u1ec7u tr\u01b0\u1edbc khi \u0111\u1eb7t m\u1ee5c ti\u00eau<\/h3>\n<p>V\u1edbi doanh nghi\u1ec7p kinh doanh t\u1ea1i ch\u00e2u \u00c2u, y\u00eau c\u1ea7u ch\u1ea5p thu\u1eadn cookie theo GDPR c\u00f3 th\u1ec3 khi\u1ebfn d\u1eef li\u1ec7u Google Analytics ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n l\u01b0u l\u01b0\u1ee3ng th\u1ef1c t\u1ebf, do kh\u00e1ch truy c\u1eadp ch\u01b0a ch\u1ea5p nh\u1eadn cookie kh\u00f4ng \u0111\u01b0\u1ee3c theo d\u00f5i.<\/p>\n<p>B\u1ea1n c\u1ea7n ki\u1ec3m tra v\u1edbi \u0111\u1ed9i ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u01b0\u1edbc khi \u0111\u1eb7t m\u1ee5c ti\u00eau. C\u00f4ng c\u1ee5 nh\u01b0 Cookiebot c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ki\u1ec3m tra vi\u1ec7c tu\u00e2n th\u1ee7 y\u00eau c\u1ea7u v\u1ec1 cookie tr\u00ean website.<\/p>\n<h3>4. \u0110i\u1ec1u ch\u1ec9nh c\u00e1ch l\u00e0m theo ng\u00e0nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n<p>C\u00e1c g\u1ee3i \u00fd v\u1ec1 email outreach ch\u1ee7 y\u1ebfu xu\u1ea5t ph\u00e1t t\u1eeb kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c SEO v\u00e0 SaaS, t\u1ee9c ph\u1ea7n m\u1ec1m d\u1ea1ng d\u1ecbch v\u1ee5. C\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 trong nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 ch\u01b0a ph\u00f9 h\u1ee3p ho\u00e0n to\u00e0n v\u1edbi ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n n\u00ean gi\u1eef c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai ch\u00ednh, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung email, phong c\u00e1ch trao \u0111\u1ed5i v\u00e0 c\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c theo b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf. Nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc b\u1eb1ng hi\u1ec3u bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn.<\/p>\n<h3>5. \u0110\u1eb7t k\u1ef3 v\u1ecdng ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c<\/h3>\n<p>Nh\u1eefng n\u1ed9i dung thu h\u00fat h\u00e0ng ngh\u00ecn backlink l\u00e0 c\u00e1c v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i. C\u00e1c k\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y ti\u1ec1m n\u0103ng c\u1ee7a link building, nh\u01b0ng kh\u00f4ng ph\u1ea3i m\u1ee9c k\u1ebft qu\u1ea3 m\u1eb7c \u0111\u1ecbnh cho m\u1ecdi doanh nghi\u1ec7p.<\/p>\n<p>N\u1ebfu m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed, b\u00e1o c\u00e1o ho\u1eb7c b\u00e0i h\u01b0\u1edbng d\u1eabn to\u00e0n t\u1eadp \u0111\u00e3 xu\u1ea5t b\u1ea3n. Sau \u0111\u00f3, ki\u1ec3m tra h\u1ed3 s\u01a1 backlink c\u1ee7a website v\u00e0 \u0111\u1ed1i th\u1ee7, \u0111\u1eb7t m\u1ee5c ti\u00eau SEO c\u00f9ng m\u1ee5c ti\u00eau kinh doanh cho n\u1ed9i dung \u0111\u00f3. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 tri\u1ec3n khai l\u1ea7n l\u01b0\u1ee3t c\u00e1c b\u01b0\u1edbc t\u1ea1o n\u1ed9i dung, t\u00ecm \u0111\u1ed1i t\u00e1c, ti\u1ebfp c\u1eadn v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 thu h\u00fat li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00e1c v\u1ec1 website c\u1ee7a b\u1ea1n, gi\u00fap h\u1ed7 tr\u1ee3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 c\u1ee7a link building c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng li\u00ean k\u1ebft, n\u1ed9i dung v\u00e0 c\u00e1ch ti\u1ebfp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[27],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-off-page-seo","tag-off-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":10,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"predecessor-version":[{"id":5600,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3692\/revisions\/5600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}