{"id":3683,"date":"2026-07-25T02:12:55","date_gmt":"2026-07-25T02:12:55","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3683"},"modified":"2026-07-25T02:12:55","modified_gmt":"2026-07-25T02:12:55","slug":"digital-pr","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/digital-pr\/","title":{"rendered":"Digital PR L\u00e0 G\u00ec? N\u1ec1n T\u1ea3ng, Chi\u1ebfn L\u01b0\u1ee3c V\u00e0 C\u00e1ch \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<p>Digital PR l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang di\u1ec5n ra ho\u00e0n to\u00e0n tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, n\u01a1i b\u00e1o ch\u00ed tr\u1ef1c tuy\u1ebfn, SEO v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng v\u1eadn h\u00e0nh \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 c\u00e1ch m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00e1ng \u0111\u1ec3 b\u00e1o ch\u00ed \u0111\u01b0a tin, r\u1ed3i \u0111\u1ec3 ch\u00ednh nh\u1eefng b\u00e0i b\u00e1o \u0111\u00f3 mang l\u1ea1i uy t\u00edn, l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ed1t h\u01a1n cho website c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i theo m\u1ed9t tr\u00ecnh t\u1ef1 d\u1ec5 theo d\u00f5i: b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ecbnh ngh\u0129a, sau \u0111\u00f3 l\u00e0m r\u00f5 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Digital PR v\u1edbi PR truy\u1ec1n th\u1ed1ng, r\u1ed3i \u0111\u1ebfn c\u00e1ch tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ef1c t\u1ebf v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 ti\u1ebfp th\u1ecb website, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n h\u00ecnh dung \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a Digital PR trong to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<h2>Digital PR l\u00e0 g\u00ec?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-dinh-nghia.webp\" alt=\"Digital PR v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang k\u1ef9 thu\u1eadt s\u1ed1\" \/><\/p>\n<p><strong>Digital PR l\u00e0 ho\u1ea1t \u0111\u1ed9ng PR s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, nh\u01b0 b\u00e1o \u0111i\u1ec7n t\u1eed, blog chuy\u00ean ng\u00e0nh v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ec3 t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tin t\u1ee9c, t\u1eeb \u0111\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e0 b\u00e1o v\u00e0 \u0111\u1ed9c gi\u1ea3.<\/strong><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung Digital PR gi\u1ed1ng nh\u01b0 vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi vi\u1ebft ra m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 hay \u0111\u1ec3 c\u00e1c t\u1edd b\u00e1o t\u1ef1 nguy\u1ec7n mu\u1ed1n k\u1ec3 l\u1ea1i n\u00f3, thay v\u00ec ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n. Khi c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, website c\u1ee7a b\u1ea1n th\u01b0\u1eddng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01b0\u1eddng link tr\u1ecf v\u1ec1, g\u1ecdi l\u00e0 backlink, v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 ph\u1ea7n th\u01b0\u1edfng k\u00e9p c\u1ee7a Digital PR.<\/p>\n<p>Digital PR nh\u1eafm \u0111\u1ebfn ba m\u1ee5c ti\u00eau ch\u00ednh c\u00f9ng l\u00fac. Th\u1ee9 nh\u1ea5t l\u00e0 brand awareness, t\u1ee9c l\u00e0 m\u1ee9c \u0111\u1ed9 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Th\u1ee9 hai l\u00e0 online reputation, t\u1ee9c l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn tr\u00ean Internet. Th\u1ee9 ba l\u00e0 SEO, v\u00ec m\u1ed7i l\u01b0\u1ee3t \u0111\u01b0a tin th\u01b0\u1eddng \u0111i k\u00e8m m\u1ed9t backlink ch\u1ea5t l\u01b0\u1ee3ng, v\u00e0 backlink l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<h2>Digital PR kh\u00e1c g\u00ec so v\u1edbi PR truy\u1ec1n th\u1ed1ng v\u00e0 SEO?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-so-sanh.webp\" alt=\"Digital PR v\u00e0 PR truy\u1ec1n th\u1ed1ng kh\u00e1c bi\u1ec7t\" \/><\/p>\n<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u nh\u1ea7m l\u1eabn gi\u1eefa ba kh\u00e1i ni\u1ec7m n\u00e0y. C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 ph\u00e2n bi\u1ec7t l\u00e0 nh\u00ecn v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/p>\n<table>\n<thead>\n<tr>\n<th>Ti\u00eau ch\u00ed<\/th>\n<th>PR truy\u1ec1n th\u1ed1ng<\/th>\n<th>Digital PR<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n<td>B\u00e1o in, truy\u1ec1n h\u00ecnh, radio<\/td>\n<td>B\u00e1o \u0111i\u1ec7n t\u1eed, blog, m\u1ea1ng x\u00e3 h\u1ed9i, podcast<\/td>\n<\/tr>\n<tr>\n<td>Kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng<\/td>\n<td>Kh\u00f3 \u0111o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp, ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u1ea3m nh\u1eadn<\/td>\n<td>\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c qua backlink, traffic referral, brand mention<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1c \u0111\u1ed9 lan truy\u1ec1n<\/td>\n<td>Ch\u1eadm, ph\u1ee5 thu\u1ed9c chu k\u1ef3 xu\u1ea5t b\u1ea3n<\/td>\n<td>Nhanh, c\u00f3 th\u1ec3 lan truy\u1ec1n th\u00eam qua chia s\u1ebb m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n<\/tr>\n<tr>\n<td>T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO<\/td>\n<td>G\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3<\/td>\n<td>Tr\u1ef1c ti\u1ebfp, th\u00f4ng qua backlink v\u00e0 t\u00edn hi\u1ec7u authority<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Digital PR kh\u00e1c PR truy\u1ec1n th\u1ed1ng ch\u1ee7 y\u1ebfu \u1edf hai \u0111i\u1ec3m: k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp. M\u1ed9t b\u00e0i b\u00e1o in kh\u00f4ng th\u1ec3 g\u1eafn link, nh\u01b0ng m\u1ed9t b\u00e0i b\u00e1o \u0111i\u1ec7n t\u1eed th\u00ec c\u00f3 th\u1ec3, v\u00e0 ch\u00ednh \u0111\u01b0\u1eddng link \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 gi\u00fap b\u1ea1n theo d\u00f5i \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u1eb1ng nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3.<\/p>\n<p>Digital PR c\u0169ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi SEO. SEO l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng r\u1ed9ng l\u1edbn bao g\u1ed3m c\u1ea3 vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung, c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt c\u1ee7a website l\u1eabn vi\u1ec7c x\u00e2y d\u1ef1ng backlink. Digital PR ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt n\u1eb1m trong nh\u00e1nh <a href=\"https:\/\/vbaseup.com\/kien-thuc\/off-page-seo\/\">off-page SEO<\/a>, t\u1ee9c l\u00e0 ph\u1ea7n vi\u1ec7c di\u1ec5n ra b\u00ean ngo\u00e0i website nh\u1eb1m t\u1ea1o ra backlink. N\u00f3i c\u00e1ch kh\u00e1c, Digital PR t\u1ea1o ra nguy\u00ean li\u1ec7u, c\u00f2n SEO l\u00e0 b\u1ed9 khung s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u \u0111\u00f3.<\/p>\n<h2>Digital PR g\u1eafn li\u1ec1n v\u1edbi SEO v\u00e0 Link Building nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-backlink.webp\" alt=\"Digital PR v\u00e0 backlink ch\u1ea5t l\u01b0\u1ee3ng cao\" \/><\/p>\n<p>Digital PR t\u1ea1o ra backlink theo m\u1ed9t c\u00e1ch r\u1ea5t t\u1ef1 nhi\u00ean. Khi m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed ho\u1eb7c trang chuy\u00ean ng\u00e0nh, t\u00f2a so\u1ea1n th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng g\u1eafn link v\u1ec1 ngu\u1ed3n g\u1ed1c th\u00f4ng tin, t\u1ee9c l\u00e0 website c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 l\u00fd do backlink t\u1eeb Digital PR \u0111\u01b0\u1ee3c xem l\u00e0 lo\u1ea1i backlink ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p>Theo kh\u1ea3o s\u00e1t ng\u00e0nh t\u1eeb nhi\u1ec1u agency link building, m\u1ed9t chi\u1ebfn d\u1ecbch Digital PR trung b\u00ecnh thu v\u1ec1 kho\u1ea3ng 42 referring domain m\u1edbi v\u1edbi m\u1ee9c Domain Rating trung b\u00ecnh kho\u1ea3ng 61, m\u1ed9t con s\u1ed1 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 uy t\u00edn kh\u00e1 cao so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c x\u00e2y d\u1ef1ng backlink kh\u00e1c. Kh\u00f4ng ch\u1ec9 v\u1eady, g\u1ea7n 86% chuy\u00ean gia trong ng\u00e0nh \u0111\u01b0\u1ee3c BuzzStream kh\u1ea3o s\u00e1t cho r\u1eb1ng \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng backlink ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa backlink editorial v\u00e0 backlink tr\u1ea3 ph\u00ed n\u1eb1m \u1edf t\u00ednh b\u1ec1n v\u1eefng. M\u1ed9t backlink \u0111\u01b0\u1ee3c mua ho\u1eb7c trao \u0111\u1ed5i c\u00f3 th\u1ec3 b\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u00e1t hi\u1ec7n v\u00e0 lo\u1ea1i b\u1ecf gi\u00e1 tr\u1ecb b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, c\u00f2n m\u1ed9t backlink editorial \u0111\u1ebfn t\u1eeb Digital PR \u0111\u01b0\u1ee3c g\u1eafn v\u00ec n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb th\u1eadt, n\u00ean th\u01b0\u1eddng gi\u1eef \u0111\u01b0\u1ee3c hi\u1ec7u l\u1ef1c l\u00e2u d\u00e0i, ngay c\u1ea3 khi c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm thay \u0111\u1ed5i. N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf c\u1ee7a lo\u1ea1i li\u00ean k\u1ebft n\u00e0y, c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/backlink\/\">backlink<\/a>.<\/p>\n<h2>Digital PR mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-loi-ich.webp\" alt=\"L\u1ee3i \u00edch Digital PR v\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" \/><\/p>\n<p>Digital PR mang l\u1ea1i b\u1ed1n l\u1ee3i \u00edch ch\u00ednh, v\u00e0 c\u1ea3 b\u1ed1n \u0111\u1ec1u c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c b\u1eb1ng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea3m nh\u1eadn ch\u1ee7 quan.<\/p>\n<ul>\n<li><strong>T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u1ea1m vi r\u1ed9ng.<\/strong> Khi m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1edd b\u00e1o \u0111\u01b0a tin c\u00f9ng l\u00fac, th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nhi\u1ec1u nh\u00f3m \u0111\u1ed9c gi\u1ea3 m\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi c\u00f9ng m\u1ee9c chi ph\u00ed.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng uy t\u00edn th\u00f4ng qua c\u00e1c \u1ea5n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn.<\/strong> M\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n t\u1eebng c\u00f4ng b\u1ed1 m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1ed9c quy\u1ec1n v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u1eed l\u00fd chi ph\u00ed ph\u00e1t sinh b\u1ea5t ng\u1edd, chi\u1ebfn d\u1ecbch n\u00e0y thu v\u1ec1 45 referring domain m\u1edbi v\u1edbi Domain Rating trung b\u00ecnh 70, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI Perplexity, m\u1ed9t h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb m\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 SEO th\u00f4ng qua t\u00edn hi\u1ec7u authority.<\/strong> Khi nhi\u1ec1u trang uy t\u00edn c\u00f9ng nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ea7n coi \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u00e1ng tin c\u1eady, v\u00e0 \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng k\u00e9o theo s\u1ef1 c\u1ea3i thi\u1ec7n v\u1ec1 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a li\u00ean quan.<\/li>\n<li><strong>T\u1ea1o n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng h\u01a1n qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/strong> Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, v\u1ed1n ng\u1eebng mang l\u1ea1i hi\u1ec7u qu\u1ea3 ngay khi ng\u1eebng chi ti\u1ec1n, m\u1ed9t b\u00e0i b\u00e1o \u0111\u00e3 \u0111\u0103ng v\u1eabn ti\u1ebfp t\u1ee5c mang l\u1ea1i traffic v\u00e0 backlink nhi\u1ec1u th\u00e1ng, th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m sau \u0111\u00f3.<\/li>\n<\/ul>\n<h2>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Digital PR<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-thanh-phan.webp\" alt=\"Th\u00e0nh ph\u1ea7n Digital PR v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh\" \/><\/p>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch Digital PR ho\u00e0n ch\u1ec9nh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 g\u1eedi email cho nh\u00e0 b\u00e1o. N\u00f3 g\u1ed3m s\u00e1u th\u00e0nh ph\u1ea7n v\u1eadn h\u00e0nh song song v\u1edbi nhau, v\u00e0 thi\u1ebfu b\u1ea5t k\u1ef3 th\u00e0nh ph\u1ea7n n\u00e0o c\u0169ng khi\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng b\u1ecb gi\u1ea3m s\u00fat.<\/p>\n<h3>Nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>M\u1ecdi chi\u1ebfn d\u1ecbch t\u1ed1t \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch m\u1ee5c ti\u00eau kinh doanh v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng b\u00e1o ch\u00ed mu\u1ed1n nh\u1eafm \u0111\u1ebfn. N\u1ebfu b\u1ecf qua b\u01b0\u1edbc n\u00e0y, n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra r\u1ea5t d\u1ec5 tr\u1edf n\u00ean chung chung v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 t\u00f2a so\u1ea1n c\u1ee5 th\u1ec3 n\u00e0o.<\/p>\n<h3>S\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tin t\u1ee9c<\/h3>\n<p>N\u1ed9i dung Digital PR c\u1ea7n c\u00f3 g\u00f3c nh\u00ecn tin t\u1ee9c th\u1eadt s\u1ef1, th\u01b0\u1eddng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u00f4ng tin qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. M\u1ed9t nh\u00e0 b\u00e1o s\u1ebd kh\u00f4ng \u0111\u01b0a tin v\u1ec1 vi\u1ec7c &#8220;s\u1ea3n ph\u1ea9m A v\u1eeba ra m\u1eaft&#8221;, nh\u01b0ng c\u00f3 th\u1ec3 s\u1ebd quan t\u00e2m n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u1ed9c quy\u1ec1n ti\u1ebft l\u1ed9 m\u1ed9t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng b\u1ea5t ng\u1edd. \u0110\u00e2y ch\u00ednh l\u00e0 kh\u00e1i ni\u1ec7m <a href=\"https:\/\/vbaseup.com\/kien-thuc\/citation-worthy-content\/\">citation-worthy content<\/a>, t\u1ee9c n\u1ed9i dung \u0111\u1ee7 s\u1ee9c n\u1eb7ng \u0111\u1ec3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c tr\u00edch d\u1eabn.<\/p>\n<h3>Media outreach v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 b\u00e1o ch\u00ed<\/h3>\n<p>Vi\u1ec7c g\u1eedi pitch, t\u1ee9c l\u00e0 email gi\u1edbi thi\u1ec7u c\u00e2u chuy\u1ec7n \u0111\u1ebfn nh\u00e0 b\u00e1o, c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. D\u1eef li\u1ec7u ng\u00e0nh cho th\u1ea5y c\u00e1c pitch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao h\u01a1n kho\u1ea3ng 24% so v\u1edbi email g\u1eedi h\u00e0ng lo\u1ea1t, trong khi t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i trung b\u00ecnh cho to\u00e0n ng\u00e0nh ch\u1ec9 kho\u1ea3ng 3,43%. Con s\u1ed1 n\u00e0y cho th\u1ea5y quan h\u1ec7 b\u00e1o ch\u00ed d\u00e0i h\u1ea1n, thay v\u00ec g\u1eedi \u1ed3 \u1ea1t m\u1ed9t l\u1ea7n, m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng.<\/p>\n<h3>PR tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n<p>Sau khi m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, vi\u1ec7c chia s\u1ebb n\u00f3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ra ngo\u00e0i danh s\u00e1ch b\u00e1o ch\u00ed ban \u0111\u1ea7u. M\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u c\u00f3 xu h\u01b0\u1edbng thu h\u00fat th\u00eam s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u00e1c t\u00f2a so\u1ea1n kh\u00e1c, t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa t\u1ef1 nhi\u00ean.<\/p>\n<h3>Qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn<\/h3>\n<p>Digital PR kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1ea1o tin m\u1edbi, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c theo d\u00f5i nh\u1eefng l\u1ea7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn tr\u00ean Internet m\u00e0 kh\u00f4ng k\u00e8m link, g\u1ecdi l\u00e0 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/brand-mention\/\">brand mention<\/a>. Nh\u1eefng l\u1ea7n nh\u1eafc \u0111\u1ebfn n\u00e0y v\u1eabn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh backlink th\u00f4ng qua m\u1ed9t quy tr\u00ecnh g\u1ecdi l\u00e0 link reclamation, t\u1ee9c l\u00e0 li\u00ean h\u1ec7 l\u1ea1i v\u1edbi t\u00f2a so\u1ea1n \u0111\u1ec3 \u0111\u1ec1 ngh\u1ecb b\u1ed5 sung \u0111\u01b0\u1eddng link.<\/p>\n<h3>\u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch<\/h3>\n<p>M\u1ed7i chi\u1ebfn d\u1ecbch c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m cho l\u1ea7n sau. S\u1ed1 li\u1ec7u v\u1ec1 coverage, t\u1ee9c s\u1ed1 l\u01b0\u1ee3t \u0111\u01b0\u1ee3c \u0111\u01b0a tin, v\u00e0 s\u1ed1 backlink thu \u0111\u01b0\u1ee3c s\u1ebd quy\u1ebft \u0111\u1ecbnh vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c outreach ti\u1ebfp theo.<\/p>\n<h2>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh trong Digital PR<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-kenh.webp\" alt=\"K\u00eanh Digital PR v\u00e0 ph\u00e2n ph\u1ed1i \u0111a n\u1ec1n t\u1ea3ng\" \/><\/p>\n<p>Digital PR kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong b\u00e1o ch\u00ed. N\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u lo\u1ea1i k\u00eanh s\u1ed1 kh\u00e1c nhau, v\u00e0 m\u1ed7i k\u00eanh ph\u1ee5c v\u1ee5 m\u1ed9t m\u1ee5c \u0111\u00edch ri\u00eang.<\/p>\n<h3>B\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 t\u1ea1p ch\u00ed online<\/h3>\n<p>\u0110\u00e2y l\u00e0 k\u00eanh earned media truy\u1ec1n th\u1ed1ng nh\u1ea5t c\u1ee7a Digital PR. Vi\u1ec7c xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed t\u1ea1o ra backlink c\u00f3 \u0111\u1ed9 uy t\u00edn cao v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft \u0111\u1ed9c gi\u1ea3, b\u1edfi ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0\u1eddng tin t\u01b0\u1edfng n\u1ed9i dung bi\u00ean t\u1eadp h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<h3>Blog, di\u1ec5n \u0111\u00e0n v\u00e0 c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh<\/h3>\n<p>Trong khi b\u00e1o l\u1edbn ti\u1ebfp c\u1eadn \u0111\u00e1m \u0111\u00f4ng, blog chuy\u00ean ng\u00e0nh l\u1ea1i \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn \u0111\u00fang c\u1ed9ng \u0111\u1ed3ng ng\u00e1ch \u0111ang th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. V\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m mang t\u00ednh k\u1ef9 thu\u1eadt ho\u1eb7c niche, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 k\u00eanh mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p>\n<h3>M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng video<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 video gi\u00fap khu\u1ebfch \u0111\u1ea1i n\u1ed9i dung Digital PR sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf. D\u1eef li\u1ec7u cho th\u1ea5y n\u1ed9i dung video tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra l\u01b0\u1ee3ng chia s\u1ebb nhi\u1ec1u h\u01a1n t\u1edbi 1200% so v\u1edbi n\u1ed9i dung v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh c\u1ed9ng l\u1ea1i, \u0111\u1ed3ng th\u1eddi ng\u01b0\u1eddi xem ghi nh\u1edb \u0111\u01b0\u1ee3c kho\u1ea3ng 95% th\u00f4ng \u0111i\u1ec7p qua video so v\u1edbi ch\u1ec9 10% khi \u0111\u1ecdc v\u0103n b\u1ea3n. V\u00ec v\u1eady, n\u1ebfu m\u1ed9t c\u00e2u chuy\u1ec7n Digital PR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i b\u1eb1ng m\u1ed9t \u0111o\u1ea1n video ng\u1eafn ho\u1eb7c m\u1ed9t infographic \u0111\u1ed9ng, kh\u1ea3 n\u0103ng n\u00f3 \u0111\u01b0\u1ee3c ghi nh\u1edb v\u00e0 chia s\u1ebb ti\u1ebfp s\u1ebd cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n<h2>C\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch Digital PR t\u1eebng b\u01b0\u1edbc<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-chien-dich.webp\" alt=\"Chi\u1ebfn d\u1ecbch Digital PR v\u00e0 quy tr\u00ecnh tri\u1ec3n khai\" \/><\/p>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch Digital PR hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng tu\u00e2n theo b\u1ea3y b\u01b0\u1edbc tu\u1ea7n t\u1ef1 sau \u0111\u00e2y.<\/p>\n<h3>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n<p>M\u1ee5c ti\u00eau c\u1ea7n g\u1eafn v\u1edbi m\u1ed9t KPI kinh doanh c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng traffic, t\u0103ng s\u1ed1 backlink, ho\u1eb7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec ch\u1ec9 \u0111\u1eb7t m\u1ee5c ti\u00eau chung chung l\u00e0 &#8220;\u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n&#8221;.<\/p>\n<h3>2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7<\/h3>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch xem \u0111\u1ed1i th\u1ee7 \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed \u0111\u01b0a tin v\u1ec1 lo\u1ea1i n\u1ed9i dung n\u00e0o gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh kho\u1ea3ng tr\u1ed1ng m\u00e0 ch\u01b0a ai khai th\u00e1c, tr\u00e1nh l\u1eb7p l\u1ea1i m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u00e3 c\u0169.<\/p>\n<h3>3. L\u00ean \u00fd t\u01b0\u1edfng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tin t\u1ee9c<\/h3>\n<p>M\u1ed9t k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn l\u00e0 newsjacking, t\u1ee9c l\u00e0 g\u1eafn c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ed9t s\u1ef1 ki\u1ec7n \u0111ang \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i quan t\u00e2m, \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 ch\u00fa \u00fd s\u1eb5n c\u00f3 thay v\u00ec ph\u1ea3i t\u1ef1 t\u1ea1o s\u1ef1 ch\u00fa \u00fd t\u1eeb \u0111\u1ea7u.<\/p>\n<h3>4. X\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n n\u1ed9i dung (linkable assets)<\/h3>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n v\u00e0 infographic, \u0111\u00fang v\u1edbi tinh th\u1ea7n c\u1ee7a <a href=\"https:\/\/vbaseup.com\/kien-thuc\/citation-worthy-content\/\">citation-worthy content<\/a>.<\/p>\n<h3>5. L\u1eadp danh s\u00e1ch b\u00e1o ch\u00ed m\u1ee5c ti\u00eau<\/h3>\n<p>M\u1ed9t danh s\u00e1ch media list ch\u1ea5t l\u01b0\u1ee3ng n\u00ean \u01b0u ti\u00ean nh\u1eefng nh\u00e0 b\u00e1o c\u00f3 chuy\u00ean m\u1ee5c th\u1ef1c s\u1ef1 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1, thay v\u00ec g\u1eedi \u0111\u1ebfn t\u1ea5t c\u1ea3 \u0111\u1ecba ch\u1ec9 email c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c.<\/p>\n<h3>6. Th\u1ef1c hi\u1ec7n outreach v\u00e0 theo d\u00f5i<\/h3>\n<p>Vi\u1ec7c g\u1eedi email c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng nh\u00e0 b\u00e1o. Nhi\u1ec1u chuy\u00ean gia trong ng\u00e0nh c\u0169ng l\u01b0u \u00fd r\u1eb1ng \u0111\u1ed9 d\u00e0i l\u00fd t\u01b0\u1edfng cho m\u1ed9t pitch th\u00e0nh c\u00f4ng th\u01b0\u1eddng v\u00e0o kho\u1ea3ng 200 t\u1eeb tr\u1edf xu\u1ed1ng, v\u00ec nh\u00e0 b\u00e1o th\u01b0\u1eddng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc nh\u1eefng email qu\u00e1 d\u00e0i.<\/p>\n<h3>7. \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u sau chi\u1ebfn d\u1ecbch<\/h3>\n<p>Sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, m\u1ed9t b\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p coverage, backlink v\u00e0 traffic thu \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u00e1p d\u1ee5ng cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo. Theo benchmark ng\u00e0nh, nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean nh\u01b0 l\u01b0\u1ee3t \u0111\u01b0a tin th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong kho\u1ea3ng 2 \u0111\u1ebfn 6 tu\u1ea7n k\u1ec3 t\u1eeb khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai, c\u00f2n t\u00e1c \u0111\u1ed9ng r\u00f5 r\u1ec7t l\u00ean th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ea7n th\u00eam v\u00e0i th\u00e1ng \u0111\u1ec3 b\u1ed9c l\u1ed9.<\/p>\n<h2>C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Digital PR<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-do-luong.webp\" alt=\"\u0110o l\u01b0\u1eddng Digital PR v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 KPI\" \/><\/p>\n<p>Hi\u1ec7u qu\u1ea3 Digital PR c\u1ea7n \u0111\u01b0\u1ee3c \u0111o qua c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3, kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m nh\u1eadn r\u1eb1ng chi\u1ebfn d\u1ecbch &#8220;c\u00f3 v\u1ebb th\u00e0nh c\u00f4ng&#8221;.<\/p>\n<h3>C\u00e1c KPI quan tr\u1ecdng c\u1ea7n theo d\u00f5i<\/h3>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch trung b\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o ra kho\u1ea3ng 42 referring domain m\u1edbi v\u1edbi Domain Rating trung b\u00ecnh kho\u1ea3ng 61, v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 tham kh\u1ea3o h\u1eefu \u00edch \u0111\u1ec3 \u0111\u1eb7t k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<table>\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>C\u00e1ch \u0111o<\/th>\n<th>\u00dd ngh\u0129a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u1ed1 l\u01b0\u1ee3ng backlink ch\u1ea5t l\u01b0\u1ee3ng<\/td>\n<td>\u0110\u1ebfm referring domain m\u1edbi tr\u1ecf v\u1ec1 website sau chi\u1ebfn d\u1ecbch<\/td>\n<td>Ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t, ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng l\u00ean <a href=\"https:\/\/vbaseup.com\/kien-thuc\/backlink\/\">backlink<\/a> profile<\/td>\n<\/tr>\n<tr>\n<td>Coverage<\/td>\n<td>\u0110\u1ebfm s\u1ed1 l\u01b0\u1ee3t b\u00e0i b\u00e1o, b\u00e0i vi\u1ebft nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td>Cho bi\u1ebft m\u1ee9c \u0111\u1ed9 lan t\u1ecfa c\u1ee7a c\u00e2u chuy\u1ec7n<\/td>\n<\/tr>\n<tr>\n<td>Traffic referral<\/td>\n<td>Theo d\u00f5i qua Google Analytics, t\u00ednh l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn t\u1eeb link b\u00e1o ch\u00ed<\/td>\n<td>\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf l\u00ean l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m website<\/td>\n<\/tr>\n<tr>\n<td>Brand mention<\/td>\n<td>D\u00f9ng c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t \u0111\u1ec3 ph\u00e1t hi\u1ec7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n tr\u00ean Internet<\/td>\n<td>Ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n, k\u1ec3 c\u1ea3 khi kh\u00f4ng c\u00f3 link \u0111i k\u00e8m<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o<\/h3>\n<p>C\u00e1c c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t chuy\u00ean d\u1ee5ng gi\u00fap ph\u00e1t hi\u1ec7n brand mention m\u1edbi g\u1ea7n nh\u01b0 trong th\u1eddi gian th\u1ef1c, thay v\u00ec ph\u1ea3i t\u00ecm ki\u1ebfm th\u1ee7 c\u00f4ng t\u1eebng ng\u00e0y. Vi\u1ec7c k\u1ebft h\u1ee3p c\u00f4ng c\u1ee5 theo d\u00f5i mention v\u1edbi c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch backlink gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<h2>Digital PR \u00e1p d\u1ee5ng kh\u00e1c nhau th\u1ebf n\u00e0o theo t\u1eebng lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-nganh.webp\" alt=\"Digital PR v\u00e0 \u1ee9ng d\u1ee5ng theo ng\u00e0nh ngh\u1ec1\" \/><\/p>\n<p>Quy m\u00f4 v\u00e0 ng\u00e0nh ngh\u1ec1 c\u1ee7a doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh c\u00e1ch tri\u1ec3n khai Digital PR ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<h3>Digital PR cho startup v\u00e0 doanh nghi\u1ec7p nh\u1ecf<\/h3>\n<p>V\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, startup th\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n khi t\u1eadp trung v\u00e0o c\u00e1c trang chuy\u00ean ng\u00e0nh nh\u1ecf thay v\u00ec c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn nh\u1eefng t\u1edd b\u00e1o l\u1edbn ngay t\u1eeb \u0111\u1ea7u. M\u1ed9t trang chuy\u00ean ng\u00e0nh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u01b0\u1eddng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n m\u1ed9t l\u01b0\u1ee3t xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o l\u1edbn nh\u01b0ng kh\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<h3>Digital PR cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n<p>C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng s\u1eed d\u1ee5ng Digital PR \u0111\u1ec3 t\u0103ng traffic v\u00e0o nh\u1eefng giai \u0111o\u1ea1n cao \u0111i\u1ec3m mua s\u1eafm. Vi\u1ec7c n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng theo th\u1eddi gian, v\u00ec kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c b\u00e0i b\u00e1o \u0111\u00e3 \u0111\u0103ng v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u1ebfn ngay c\u1ea3 sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac.<\/p>\n<h3>Digital PR cho doanh nghi\u1ec7p B2B<\/h3>\n<p>Doanh nghi\u1ec7p B2B th\u01b0\u1eddng d\u00f9ng Digital PR \u0111\u1ec3 x\u00e2y d\u1ef1ng thought leadership, t\u1ee9c l\u00e0 h\u00ecnh \u1ea3nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u t\u01b0 duy trong ng\u00e0nh, h\u01a1n l\u00e0 ch\u1ea1y theo n\u1ed9i dung d\u1ec5 viral. \u0110i\u1ec1u n\u00e0y c\u00f3 c\u01a1 s\u1edf kh\u00e1 v\u1eefng ch\u1eafc, b\u1edfi kho\u1ea3ng 99% ng\u01b0\u1eddi mua B2B cho r\u1eb1ng thought leadership quan tr\u1ecdng ho\u1eb7c thi\u1ebft y\u1ebfu trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, v\u00e0 73% c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao \u0111\u00e1nh gi\u00e1 n\u1ed9i dung thought leadership \u0111\u00e1ng tin c\u1eady h\u01a1n t\u00e0i li\u1ec7u marketing th\u00f4ng th\u01b0\u1eddng. N\u00f3i c\u00e1ch kh\u00e1c, v\u1edbi ng\u01b0\u1eddi mua B2B, vi\u1ec7c \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 chuy\u00ean gia th\u1eadt s\u1ef1 trong ng\u00e0nh c\u00f3 s\u1ee9c n\u1eb7ng h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft.<\/p>\n<h2>Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai Digital PR<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-sai-lam.webp\" alt=\"Sai l\u1ea7m Digital PR v\u00e0 outreach k\u00e9m hi\u1ec7u qu\u1ea3\" \/><\/p>\n<p>C\u00f3 ba sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn nhi\u1ec1u chi\u1ebfn d\u1ecbch Digital PR kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n<ul>\n<li><strong>G\u1eedi pitch h\u00e0ng lo\u1ea1t kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a.<\/strong> Nh\u00e0 b\u00e1o hi\u1ec7n nay nh\u1eadn r\u1ea5t nhi\u1ec1u email m\u1ed7i ng\u00e0y, v\u00e0 h\u1ecd th\u01b0\u1eddng b\u1ecf qua ngay nh\u1eefng email kh\u00f4ng li\u00ean quan \u0111\u1ebfn chuy\u00ean m\u1ee5c m\u00ecnh ph\u1ee5 tr\u00e1ch. C\u00f3 t\u1edbi 88% nh\u00e0 b\u00e1o cho bi\u1ebft h\u1ecd x\u00f3a ngay l\u1eadp t\u1ee9c nh\u1eefng pitch kh\u00f4ng \u0111\u00fang v\u1edbi l\u0129nh v\u1ef1c h\u1ecd \u0111ang theo d\u00f5i, m\u1ed9t con s\u1ed1 cho th\u1ea5y vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c.<\/li>\n<li><strong>N\u1ed9i dung thi\u1ebfu g\u00f3c nh\u00ecn tin t\u1ee9c.<\/strong> N\u1ed9i dung mang t\u00ednh qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m thu\u1ea7n t\u00fay th\u01b0\u1eddng b\u1ecb bi\u00ean t\u1eadp vi\u00ean t\u1eeb ch\u1ed1i, b\u1edfi c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 ph\u1ee5c v\u1ee5 \u0111\u1ed9c gi\u1ea3 b\u1eb1ng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, kh\u00f4ng ph\u1ea3i qu\u1ea3ng b\u00e1 cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/li>\n<li><strong>B\u1ecf qua \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng coverage.<\/strong> Ch\u1ec9 \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng link m\u00e0 kh\u00f4ng x\u00e9t \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n ph\u00e1t ra ch\u00fang d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai v\u1ec1 hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1. M\u1ed9t backlink t\u1eeb m\u1ed9t trang uy t\u00edn mang gi\u00e1 tr\u1ecb cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi h\u00e0ng ch\u1ee5c link t\u1eeb nh\u1eefng trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/li>\n<\/ul>\n<h2>Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a Digital PR trong t\u01b0\u01a1ng lai<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-xu-huong.webp\" alt=\"Xu h\u01b0\u1edbng Digital PR v\u00e0 t\u00edch h\u1ee3p AI\" \/><\/p>\n<p>Digital PR \u0111ang d\u1ecbch chuy\u1ec3n theo hai h\u01b0\u1edbng r\u00f5 r\u1ec7t: t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u00e2u h\u01a1n v\u00e0 x\u00f3a nh\u00f2a ranh gi\u1edbi gi\u1eefa c\u00e1c lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng.<\/p>\n<h3>AI th\u00fac \u0111\u1ea9y Digital PR<\/h3>\n<p>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang h\u1ed7 tr\u1ee3 \u0111\u00e1ng k\u1ec3 cho c\u00f4ng vi\u1ec7c nghi\u00ean c\u1ee9u, so\u1ea1n pitch v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong Digital PR. Theo b\u00e1o c\u00e1o State of AI in PR 2026 c\u1ee7a Muck Rack, kho\u1ea3ng 76% chuy\u00ean gia PR hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng AI t\u1ea1o sinh trong c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y, m\u1ed9t t\u1ef7 l\u1ec7 g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u1ed5i so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y ng\u00e0nh \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u1ee9ng d\u1ee5ng \u1ed5n \u0111\u1ecbnh h\u01a1n l\u00e0 th\u1eed nghi\u1ec7m. \u1ede ph\u00eda ng\u01b0\u1eddi nh\u1eadn tin, kho\u1ea3ng 82% nh\u00e0 b\u00e1o c\u0169ng \u0111ang s\u1eed d\u1ee5ng AI trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, ngh\u0129a l\u00e0 c\u1ea3 hai ph\u00eda c\u1ee7a m\u1ed1i quan h\u1ec7 outreach \u0111\u1ec1u \u0111ang thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c c\u00f9ng l\u00fac.<\/p>\n<h3>Ranh gi\u1edbi gi\u1eefa earned, owned v\u00e0 paid media ng\u00e0y c\u00e0ng m\u1edd nh\u1ea1t<\/h3>\n<p>Digital PR hi\u1ec7n \u0111\u1ea1i hi\u1ebfm khi \u0111\u1ee9ng m\u1ed9t m\u00ecnh. Nhi\u1ec1u chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng k\u1ebft h\u1ee3p earned media, t\u1ee9c n\u1ed9i dung do b\u00e1o ch\u00ed t\u1ef1 \u0111\u01b0a tin, v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i ph\u1ea1m vi ti\u1ebfp c\u1eadn nhanh h\u01a1n. Vi\u1ec7c b\u1ecf th\u00eam m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch nh\u1ecf \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t b\u00e0i b\u00e1o \u0111\u00e3 \u0111\u0103ng c\u00f3 th\u1ec3 gi\u00fap c\u00e2u chuy\u1ec7n lan t\u1ecfa nhanh h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 ch\u1edd \u0111\u1ee3i s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Digital PR<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/digital-pr-faq.webp\" alt=\"Digital PR v\u00e0 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p\" \/><\/p>\n<h3>Digital PR c\u00f3 thay th\u1ebf \u0111\u01b0\u1ee3c SEO kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng, Digital PR ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt thu\u1ed9c nh\u00e1nh <a href=\"https:\/\/vbaseup.com\/kien-thuc\/off-page-seo\/\">off-page SEO<\/a>, kh\u00f4ng thay th\u1ebf to\u00e0n b\u1ed9 SEO. SEO c\u00f2n bao g\u1ed3m c\u1ea3 vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung tr\u00ean trang v\u00e0 c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt c\u1ee7a website, nh\u1eefng ph\u1ea7n vi\u1ec7c m\u00e0 Digital PR kh\u00f4ng \u0111\u1ea3m nhi\u1ec7m.<\/p>\n<h3>Digital PR c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng?<\/h3>\n<p>C\u00f3, doanh nghi\u1ec7p nh\u1ecf v\u1eabn ho\u00e0n to\u00e0n tri\u1ec3n khai \u0111\u01b0\u1ee3c Digital PR n\u1ebfu bi\u1ebft t\u1eadp trung v\u00e0o c\u00e1c trang chuy\u00ean ng\u00e0nh nh\u1ecf thay v\u00ec c\u1ed1 ch\u1ea1y theo nh\u1eefng t\u1edd b\u00e1o l\u1edbn ngay t\u1eeb \u0111\u1ea7u, khi ng\u00e2n s\u00e1ch c\u00f2n h\u1ea1n ch\u1ebf.<\/p>\n<h3>Digital PR c\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng, Digital PR c\u1ea7n th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng quan h\u1ec7 b\u00e1o ch\u00ed tr\u01b0\u1edbc khi th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 backlink r\u00f5 r\u00e0ng. Nh\u1eefng l\u01b0\u1ee3t \u0111\u01b0a tin \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong kho\u1ea3ng 2 \u0111\u1ebfn 6 tu\u1ea7n, nh\u01b0ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng l\u00ean th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm b\u1ed9c l\u1ed9 r\u00f5 r\u00e0ng th\u00ec th\u01b0\u1eddng c\u1ea7n th\u00eam v\u00e0i th\u00e1ng ki\u00ean tr\u00ec.<\/p>\n<h3>Digital PR c\u00f3 c\u1ea7n agency chuy\u00ean nghi\u1ec7p kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai Digital PR n\u1ebfu hi\u1ec3u \u0111\u00fang quy tr\u00ecnh outreach v\u00e0 bi\u1ebft c\u00e1ch t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tin t\u1ee9c. Vi\u1ec7c thu\u00ea agency hay t\u1ef1 l\u00e0m in-house ch\u1ee7 y\u1ebfu ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00e0nh cho c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital PR l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang di\u1ec5n ra ho\u00e0n to\u00e0n tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, n\u01a1i b\u00e1o ch\u00ed tr\u1ef1c tuy\u1ebfn, SEO v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng v\u1eadn h\u00e0nh \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 c\u00e1ch m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00e1ng \u0111\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[27],"class_list":["post-3683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-off-page-seo","tag-off-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3683"}],"version-history":[{"count":2,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3683\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3683\/revisions\/3685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3672"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}