{"id":3625,"date":"2026-07-22T17:05:25","date_gmt":"2026-07-22T17:05:25","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3625"},"modified":"2026-07-22T17:05:25","modified_gmt":"2026-07-22T17:05:25","slug":"anchor-text","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/anchor-text\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u Anchor Text cho SEO"},"content":{"rendered":"

Anchor text l\u00e0 m\u1ed9t trong nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh c\u00e1ch Google hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang trong c\u00f9ng m\u1ed9t website c\u1ee7a b\u1ea1n. Theo \u0111\u1ecbnh ngh\u0129a t\u1eeb Google Search Central, \u0111\u00e2y ch\u00ednh l\u00e0 ph\u1ea7n ch\u1eef hi\u1ec3n th\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y v\u00e0 click v\u00e0o b\u00ean trong m\u1ed9t li\u00ean k\u1ebft. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i t\u1eebng b\u01b0\u1edbc, t\u1eeb kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1ch ch\u1ecdn, \u0111\u1eb7t v\u00e0 t\u1ed1i \u01b0u anchor text internal link theo \u0111\u00fang nguy\u00ean t\u1eafc SEO ng\u1eef ngh\u0129a, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay cho website c\u1ee7a m\u00ecnh d\u00f9 b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 ti\u1ebfp th\u1ecb website.<\/p>\n

Anchor text l\u00e0 g\u00ec?<\/h2>\n

\"Anchor<\/p>\n

H\u00e3y h\u00ecnh dung m\u1ed9t trang web gi\u1ed1ng nh\u01b0 m\u1ed9t c\u0103n nh\u00e0 nhi\u1ec1u ph\u00f2ng. N\u1ebfu kh\u00f4ng c\u00f3 b\u1ea3ng ch\u1ec9 d\u1eabn, kh\u00e1ch \u0111\u1ebfn ch\u01a1i s\u1ebd ch\u1eb3ng bi\u1ebft ph\u00f2ng n\u00e0o ch\u1ee9a c\u00e1i g\u00ec. Anchor text ch\u00ednh l\u00e0 nh\u1eefng t\u1ea5m b\u1ea3ng ch\u1ec9 d\u1eabn \u0111\u00f3. V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, anchor text l\u00e0 ph\u1ea7n v\u0103n b\u1ea3n hi\u1ec3n th\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y v\u00e0 click v\u00e0o b\u00ean trong th\u1ebb <a><\/code> \u0111\u1ec3 \u0111i \u0111\u1ebfn m\u1ed9t trang kh\u00e1c tr\u00ean website.<\/p>\n

C\u00f2n internal link<\/a> l\u00e0 \u0111\u01b0\u1eddng d\u1eabn n\u1ed1i c\u00e1c trang trong c\u00f9ng m\u1ed9t website v\u1edbi nhau, kh\u00e1c v\u1edbi external link v\u1ed1n d\u1eabn ra m\u1ed9t website b\u00ean ngo\u00e0i. Anchor text l\u00fac n\u00e0y \u0111\u00f3ng vai tr\u00f2 m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a trang \u0111\u00edch m\u00e0 li\u00ean k\u1ebft \u0111\u00f3 d\u1eabn t\u1edbi. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu internal link l\u00e0 con \u0111\u01b0\u1eddng, th\u00ec anchor text ch\u00ednh l\u00e0 t\u1ea5m bi\u1ec3n b\u00e1o \u0111\u1eb7t ngay \u0111\u1ea7u con \u0111\u01b0\u1eddng \u0111\u00f3, cho ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng bi\u1ebft h\u1ecd s\u1eafp \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

Anchor text t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng bi\u1ebft h\u1ecd s\u1eafp click v\u00e0o \u0111\u00e2u, m\u00e0 c\u00f2n gi\u00fap Google hi\u1ec3u trang \u0111\u00edch \u0111ang n\u00f3i v\u1ec1 ch\u1ee7 \u0111\u1ec1 g\u00ec.<\/p><\/blockquote>\n

Anchor text cho internal link kh\u00e1c anchor text external link ra sao?<\/h3>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t n\u1eb1m \u1edf m\u1ee9c \u0111\u1ed9 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t. V\u1edbi external link, b\u1ea1n kh\u00f4ng th\u1ec3 \u00e9p m\u1ed9t website kh\u00e1c d\u00f9ng \u0111\u00fang t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n khi h\u1ecd tr\u1ecf link v\u1ec1 b\u1ea1n. Nh\u01b0ng v\u1edbi internal link, b\u1ea1n l\u00e0 ch\u1ee7 s\u1edf h\u1eefu to\u00e0n b\u1ed9 ng\u1eef c\u1ea3nh, b\u1ea1n vi\u1ebft c\u00e2u, b\u1ea1n ch\u1ecdn t\u1eeb, b\u1ea1n quy\u1ebft \u0111\u1ecbnh trang n\u00e0o li\u00ean k\u1ebft \u0111\u1ebfn trang n\u00e0o. V\u00ec v\u1eady, vi\u1ec7c d\u00f9ng anchor text kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a (exact-match) cho internal link t\u1ef1 nhi\u00ean h\u01a1n nhi\u1ec1u v\u00e0 \u00edt r\u1ee7i ro h\u01a1n so v\u1edbi vi\u1ec7c c\u1ed1 g\u1eafng “xin” c\u00e1c backlink b\u00ean ngo\u00e0i d\u00f9ng \u0111\u00fang t\u1eeb kh\u00f3a mong mu\u1ed1n.<\/p>\n

Anchor text \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn SEO?<\/h2>\n

\"Anchor<\/p>\n

N\u1ebfu coi website c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi s\u00f4ng ng\u00f2i, th\u00ec s\u1ee9c m\u1ea1nh SEO (authority) ch\u00ednh l\u00e0 d\u00f2ng n\u01b0\u1edbc, c\u00f2n anchor text l\u00e0 nh\u1eefng con k\u00eanh d\u1eabn n\u01b0\u1edbc \u0111\u1ebfn t\u1eebng th\u1eeda ru\u1ed9ng. Anchor text n\u1ed9i b\u1ed9 kh\u00f4ng ch\u1ec9 l\u00e0 chi ti\u1ebft trang tr\u00ed, n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 th\u1eadt s\u1ef1 \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ee9c m\u1ea1nh SEO v\u00e0 \u0111\u1ecbnh h\u00ecnh vai tr\u00f2 c\u1ee7a t\u1eebng trang trong to\u00e0n b\u1ed9 website.<\/p>\n

Anchor text ph\u00e2n ph\u1ed1i link equity nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

Link equity<\/a> l\u00e0 gi\u00e1 tr\u1ecb ho\u1eb7c s\u1ee9c m\u1ea1nh x\u1ebfp h\u1ea1ng m\u00e0 m\u1ed9t trang truy\u1ec1n cho trang kh\u00e1c th\u00f4ng qua li\u00ean k\u1ebft. Khi m\u1ed9t trang c\u00f3 authority cao g\u1eafn internal link k\u00e8m anchor text r\u00f5 r\u00e0ng \u0111\u1ebfn m\u1ed9t trang kh\u00e1c, m\u1ed9t ph\u1ea7n s\u1ee9c m\u1ea1nh \u0111\u00f3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i. Trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u internal link ch\u1ea5t l\u01b0\u1ee3ng, v\u1edbi anchor text m\u00f4 t\u1ea3 \u0111\u00fang ch\u1ee7 \u0111\u1ec1, th\u01b0\u1eddng c\u00f3 c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng cao h\u01a1n so v\u1edbi m\u1ed9t trang b\u1ecb b\u1ecf qu\u00ean, kh\u00f4ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb \u0111\u00e2u c\u1ea3.<\/p>\n

Anchor text \u0111\u1ecbnh h\u00ecnh vai tr\u00f2 trang trong topic cluster ra sao?<\/h3>\n

Trong m\u00f4 h\u00ecnh semantic content network<\/a> hay c\u00f2n g\u1ecdi l\u00e0 topic cluster, anchor text \u0111\u00f3ng vai tr\u00f2 nh\u01b0 t\u00edn hi\u1ec7u ph\u00e2n vai. Khi nhi\u1ec1u trang con c\u00f9ng d\u00f9ng anchor text tr\u1ecf v\u1ec1 m\u1ed9t trang t\u1ed5ng quan, Google hi\u1ec3u r\u1eb1ng trang \u0111\u00f3 l\u00e0 “pillar”, t\u1ee9c trang tr\u1ee5 c\u1ed9t c\u1ee7a c\u1ea3 c\u1ee5m ch\u1ee7 \u0111\u1ec1. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb trang tr\u1ee5 c\u1ed9t v\u1edbi anchor text c\u1ee5 th\u1ec3 h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 trang h\u1ed7 tr\u1ee3, \u0111i s\u00e2u v\u00e0o t\u1eebng kh\u00eda c\u1ea1nh nh\u1ecf.<\/p>\n

Anchor text h\u1ed7 tr\u1ee3 x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a d\u00e0i nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

Nh\u1eefng c\u1ee5m t\u1eeb kh\u00f3a d\u00e0i, th\u01b0\u1eddng g\u1ecdi l\u00e0 long-tail keyword, kh\u00f3 x\u1ebfp h\u1ea1ng h\u01a1n n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung tr\u00ean trang. Nh\u01b0ng khi anchor text n\u1ed9i b\u1ed9 m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 m\u1ed9t kh\u00eda c\u1ea1nh nh\u1ecf c\u1ee7a ch\u1ee7 \u0111\u1ec1, trang ph\u1ee5 \u0111\u00f3 nh\u1eadn th\u00eam ng\u1eef c\u1ea3nh v\u00e0 th\u01b0\u1eddng l\u00ean h\u1ea1ng t\u1ed1t h\u01a1n cho nh\u1eefng c\u1ee5m t\u1eeb d\u00e0i, chi ti\u1ebft li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 ch\u00ednh.<\/p>\n

V\u00ec sao anchor text n\u00ean \u01b0u ti\u00ean cho money page?<\/h3>\n

Money page l\u00e0 trang mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i, v\u00ed d\u1ee5 trang s\u1ea3n ph\u1ea9m ho\u1eb7c trang d\u1ecbch v\u1ee5. Nh\u1eefng trang n\u00e0y c\u1ea7n anchor text m\u00f4 t\u1ea3 r\u00f5 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i, ch\u1eb3ng h\u1ea1n thay v\u00ec vi\u1ebft “xem th\u00eam”, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft “b\u1ea3ng gi\u00e1 d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf website”. C\u00e1ch vi\u1ebft n\u00e0y gi\u00fap Google nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng m\u1ee5c \u0111\u00edch chuy\u1ec3n \u0111\u1ed5i c\u1ee7a trang, t\u1eeb \u0111\u00f3 \u01b0u ti\u00ean t\u00edn hi\u1ec7u ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

Anchor text g\u1ed3m nh\u1eefng lo\u1ea1i n\u00e0o?<\/h2>\n

\"Lo\u1ea1i<\/p>\n

Kh\u00f4ng ph\u1ea3i anchor text n\u00e0o c\u0169ng gi\u1ed1ng nhau. T\u00f9y v\u00e0o m\u1ee9c \u0111\u1ed9 kh\u1edbp v\u1edbi t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng, anchor text \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau. Hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft khi n\u00e0o n\u00ean d\u00f9ng lo\u1ea1i n\u00e0o.<\/p>\n

Exact-match anchor text<\/h3>\n

\u0110\u00e2y l\u00e0 lo\u1ea1i anchor text tr\u00f9ng ch\u00ednh x\u00e1c v\u1edbi t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a trang \u0111\u00edch. V\u00ed d\u1ee5, n\u1ebfu trang \u0111\u00edch n\u00f3i v\u1ec1 “t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 website”, anchor text s\u1ebd l\u00e0 ch\u00ednh c\u1ee5m t\u1eeb \u0111\u00f3.<\/p>\n

Partial-match anchor text<\/h3>\n

Lo\u1ea1i n\u00e0y ch\u1ee9a t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau k\u00e8m theo m\u1ed9t v\u00e0i t\u1eeb b\u1ed5 tr\u1ee3, v\u00ed d\u1ee5 “c\u00e1ch t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 website hi\u1ec7u qu\u1ea3”. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh an to\u00e0n nh\u1ea5t cho internal link, v\u00ec n\u00f3 v\u1eeba m\u00f4 t\u1ea3 r\u00f5 n\u1ed9i dung, v\u1eeba kh\u00f4ng qu\u00e1 c\u1ee9ng nh\u1eafc.<\/p>\n

Branded v\u00e0 navigational anchor text<\/h3>\n

Branded anchor text s\u1eed d\u1ee5ng ch\u00ednh t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0m v\u0103n b\u1ea3n li\u00ean k\u1ebft. Navigational anchor text l\u1ea1i d\u00f9ng nh\u1eefng c\u1ee5m t\u1eeb \u0111i\u1ec1u h\u01b0\u1edbng chung chung h\u01a1n, v\u00ed d\u1ee5 “trang ch\u1ee7” ho\u1eb7c “v\u1ec1 ch\u00fang t\u00f4i”, m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n gi\u1eefa c\u00e1c khu v\u1ef1c c\u1ee7a website.<\/p>\n

Generic anchor text<\/h3>\n

\u0110\u00e2y l\u00e0 lo\u1ea1i anchor text n\u00ean h\u1ea1n ch\u1ebf, v\u00ed d\u1ee5 “xem th\u00eam”, “t\u1ea1i \u0111\u00e2y” hay “click v\u00e0o \u0111\u00e2y”. Nh\u1eefng c\u1ee5m t\u1eeb n\u00e0y kh\u00f4ng m\u00f4 t\u1ea3 g\u00ec v\u1ec1 n\u1ed9i dung trang \u0111\u00edch, khi\u1ebfn Google m\u1ea5t \u0111i c\u01a1 h\u1ed9i hi\u1ec3u ng\u1eef ngh\u0129a c\u1ee7a li\u00ean k\u1ebft. Google c\u0169ng khuy\u1ebfn c\u00e1o tr\u00e1nh lo\u1ea1i anchor text chung chung d\u1ea1ng n\u00e0y trong t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn SEO ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n\n\n\n\n\n\n
Lo\u1ea1i anchor text<\/th>\n\u0110\u1eb7c \u0111i\u1ec3m<\/th>\nKhi n\u00e0o n\u00ean d\u00f9ng<\/th>\n<\/tr>\n<\/thead>\n
Exact-match<\/td>\nTr\u00f9ng kh\u1edbp ho\u00e0n to\u00e0n t\u1eeb kh\u00f3a<\/td>\nTrang quan tr\u1ecdng, c\u1ea7n nh\u1ea5n m\u1ea1nh ch\u1ee7 \u0111\u1ec1<\/td>\n<\/tr>\n
Partial-match<\/td>\nT\u1eeb kh\u00f3a k\u00e8m t\u1eeb b\u1ed5 tr\u1ee3<\/td>\nPh\u1ea7n l\u1edbn c\u00e1c tr\u01b0\u1eddng h\u1ee3p, an to\u00e0n v\u00e0 t\u1ef1 nhi\u00ean<\/td>\n<\/tr>\n
Branded<\/td>\nD\u00f9ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/td>\nLi\u00ean k\u1ebft v\u1ec1 trang ch\u1ee7, trang gi\u1edbi thi\u1ec7u<\/td>\n<\/tr>\n
Navigational<\/td>\nC\u1ee5m t\u1eeb \u0111i\u1ec1u h\u01b0\u1edbng chung<\/td>\nMenu, thanh \u0111i\u1ec1u h\u01b0\u1edbng<\/td>\n<\/tr>\n
Generic<\/td>\nKh\u00f4ng m\u00f4 t\u1ea3 n\u1ed9i dung<\/td>\nN\u00ean h\u1ea1n ch\u1ebf t\u1ed1i \u0111a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nguy\u00ean t\u1eafc vi\u1ebft anchor text chu\u1ea9n cho internal link<\/h2>\n

\"Nguy\u00ean<\/p>\n

Sau khi \u0111\u00e3 bi\u1ebft c\u00e1c lo\u1ea1i anchor text, c\u00e2u h\u1ecfi ti\u1ebfp theo l\u00e0 l\u00e0m sao vi\u1ebft ch\u00fang cho \u0111\u00fang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc n\u1ec1n t\u1ea3ng gi\u00fap anchor text v\u1eeba m\u00f4 t\u1ea3 \u0111\u00fang, v\u1eeba \u0111\u1ecdc t\u1ef1 nhi\u00ean, v\u1eeba mang l\u1ea1i gi\u00e1 tr\u1ecb SEO.<\/p>\n

Anchor text \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ti\u00eau \u0111\u1ec1 r\u00fat g\u1ecdn c\u1ee7a trang \u0111\u00edch<\/h3>\n

M\u1ed9t c\u00e1ch ki\u1ec3m tra \u0111\u01a1n gi\u1ea3n l\u00e0 h\u00e3y th\u1eed che h\u1ebft c\u00e2u v\u0103n xung quanh, ch\u1ec9 \u0111\u1ec3 l\u1ea1i ph\u1ea7n anchor text. N\u1ebfu b\u1ea1n v\u1eabn hi\u1ec3u \u0111\u01b0\u1ee3c trang \u0111\u00edch n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 khi \u0111\u1ecdc th\u1ebb ti\u00eau \u0111\u1ec1 H1<\/a> c\u1ee7a m\u1ed9t trang, th\u00ec anchor text \u0111\u00f3 \u0111\u1ea1t y\u00eau c\u1ea7u. N\u00f3 c\u1ea7n \u0111\u1ee7 s\u1ee9c m\u00f4 t\u1ea3 \u0111\u1ed9c l\u1eadp, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o ng\u1eef c\u1ea3nh xung quanh.<\/p>\n

M\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung trang \u0111\u00edch<\/h3>\n

Anchor text kh\u00f4ng ph\u1ea3i ch\u1ed7 \u0111\u1ec3 s\u00e1ng t\u1ea1o ng\u00f4n t\u1eeb bay b\u1ed5ng. N\u00f3 c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y khi click v\u00e0o. S\u1ef1 ch\u00ednh x\u00e1c n\u00e0y gi\u00fap c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc l\u1eabn Google x\u00e1c \u0111\u1ecbnh \u0111\u00fang n\u1ed9i dung c\u1ee7a trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, tr\u00e1nh g\u00e2y hi\u1ec3u l\u1ea7m ho\u1eb7c th\u1ea5t v\u1ecdng.<\/p>\n

Gi\u1eef anchor text ng\u1eafn g\u1ecdn d\u1ea1ng c\u1ee5m danh t\u1eeb<\/h3>\n

Anchor text hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng ch\u1ec9 g\u00f3i g\u1ecdn trong kho\u1ea3ng hai \u0111\u1ebfn n\u0103m t\u1eeb, d\u01b0\u1edbi d\u1ea1ng m\u1ed9t c\u1ee5m danh t\u1eeb, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00e2u ho\u00e0n ch\u1ec9nh. V\u00ed d\u1ee5 “c\u00e1ch ch\u1ecdn t\u1eeb kh\u00f3a d\u00e0i h\u1ea1n” s\u1ebd t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c bi\u1ebfn c\u1ea3 m\u1ed9t c\u00e2u v\u0103n th\u00e0nh li\u00ean k\u1ebft.<\/p>\n

D\u00f9ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, tr\u00e1nh nh\u1ed3i t\u1eeb kh\u00f3a<\/h3>\n

Anchor text t\u1ef1 nhi\u00ean n\u00ean \u0111\u1ecdc tr\u00f4i ch\u1ea3y nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u v\u0103n, kh\u00f4ng b\u1ecb l\u1eb7p t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch g\u01b0\u1ee3ng \u00e9p. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a John Mueller t\u1eeb Google, vi\u1ec7c t\u1ed1i \u01b0u qu\u00e1 m\u1ee9c anchor text n\u1ed9i b\u1ed9 th\u01b0\u1eddng kh\u00f4ng t\u1ea1o ra hi\u1ec7u \u1ee9ng r\u00f5 r\u1ec7t v\u1ec1 x\u1ebfp h\u1ea1ng, v\u00ec v\u1eady s\u1ef1 t\u1ef1 nhi\u00ean n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n l\u00e0 c\u1ed1 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a.<\/p>\n

\u0110a d\u1ea1ng ho\u00e1 anchor text cho m\u1ed9t URL \u0111\u00edch<\/h3>\n

N\u1ebfu nhi\u1ec1u trang kh\u00e1c nhau c\u00f9ng tr\u1ecf v\u1ec1 m\u1ed9t URL, b\u1ea1n n\u00ean d\u00f9ng c\u00e1c bi\u1ebfn th\u1ec3 anchor text kh\u00e1c nhau thay v\u00ec l\u1eb7p l\u1ea1i y h\u1ec7t m\u1ed9t c\u1ee5m t\u1eeb. So s\u00e1nh gi\u1eefa m\u1ed9t website lu\u00f4n d\u00f9ng m\u1ed9t m\u1eabu anchor duy nh\u1ea5t v\u00e0 m\u1ed9t website bi\u1ebft \u0111a d\u1ea1ng ho\u00e1, m\u1eabu th\u1ee9 hai th\u01b0\u1eddng mang l\u1ea1i h\u1ed3 s\u01a1 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean v\u00e0 b\u1ec1n v\u1eefng h\u01a1n theo th\u1eddi gian.<\/p>\n

Anchor text n\u00ean \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed n\u00e0o trong internal link?<\/h2>\n

\"V\u1ecb<\/p>\n

C\u00f9ng m\u1ed9t anchor text, nh\u01b0ng \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed kh\u00e1c nhau tr\u00ean trang s\u1ebd mang tr\u1ecdng s\u1ed1 v\u00e0 ng\u1eef c\u1ea3nh kh\u00e1c nhau. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u th\u01b0\u1eddng b\u1ecf qua.<\/p>\n

Anchor text trong n\u1ed9i dung ch\u00ednh (contextual link)<\/h3>\n

Anchor text n\u1eb1m ngay trong \u0111o\u1ea1n v\u0103n b\u1ea3n ch\u00ednh, th\u01b0\u1eddng g\u1ecdi l\u00e0 contextual link, mang theo ng\u1eef c\u1ea3nh ch\u1ee7 \u0111\u1ec1 r\u00f5 r\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi anchor text \u0111\u1eb7t \u1edf menu hay footer. L\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e2u v\u0103n xung quanh n\u00f3 gi\u00fap Google hi\u1ec3u th\u00eam v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a li\u00ean k\u1ebft, gi\u1ed1ng nh\u01b0 khi b\u1ea1n \u0111\u1ecdc m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 b\u1ed1i c\u1ea3nh \u0111\u1ea7y \u0111\u1ee7 thay v\u00ec ch\u1ec9 \u0111\u1ecdc m\u1ed9t ti\u00eau \u0111\u1ec1 tr\u01a1 tr\u1ecdi.<\/p>\n

Anchor text \u1edf menu \u0111i\u1ec1u h\u01b0\u1edbng, header v\u00e0 footer<\/h3>\n

Nh\u1eefng anchor text xu\u1ea5t hi\u1ec7n l\u1eb7p l\u1ea1i tr\u00ean h\u1ea7u h\u1ebft c\u00e1c trang th\u00f4ng qua menu, header ho\u1eb7c footer c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft ng\u1eafn g\u1ecdn v\u00e0 tr\u00e1nh l\u1eb7p t\u1eeb kh\u00f3a d\u00e0y \u0111\u1eb7c tr\u00ean to\u00e0n site. V\u00ec m\u1ee9c \u0111\u1ed9 “prominence”, t\u1ee9c \u0111\u1ed9 n\u1ed5i b\u1eadt v\u00e0 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng li\u00ean k\u1ebft n\u00e0y r\u1ea5t cao, n\u00ean n\u1ebfu l\u1ea1m d\u1ee5ng exact-match \u1edf \u0111\u00e2y, t\u00edn hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf n\u00ean thi\u1ebfu t\u1ef1 nhi\u00ean tr\u00ean quy m\u00f4 to\u00e0n website.<\/p>\n

Alt text l\u00e0m anchor text cho h\u00ecnh \u1ea3nh<\/h3>\n

Khi m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c b\u1ecdc b\u00ean trong m\u1ed9t li\u00ean k\u1ebft, thu\u1ed9c t\u00ednh alt c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u00f3 ch\u00ednh th\u1ee9c \u0111\u00f3ng vai tr\u00f2 l\u00e0m anchor text. Google x\u00e1c nh\u1eadn r\u00f5 trong t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn r\u1eb1ng \u0111\u1ed1i v\u1edbi c\u00e1c li\u00ean k\u1ebft d\u1ea1ng h\u00ecnh \u1ea3nh, thu\u1ed9c t\u00ednh alt s\u1ebd \u0111\u01b0\u1ee3c d\u00f9ng thay th\u1ebf cho v\u0103n b\u1ea3n li\u00ean k\u1ebft, v\u00ec v\u1eady alt text trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng, gi\u1ed1ng h\u1ec7t nguy\u00ean t\u1eafc \u00e1p d\u1ee5ng cho anchor text th\u00f4ng th\u01b0\u1eddng.<\/p>\n

C\u00e1ch x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac internal link quanh anchor text<\/h2>\n

\"Pillar<\/p>\n

Anchor text s\u1ebd ph\u00e1t huy h\u1ebft gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t c\u1ea5u tr\u00fac li\u00ean k\u1ebft c\u00f3 ch\u1ee7 \u0111\u00edch, thay v\u00ec r\u1ea3i r\u00e1c ng\u1eabu nhi\u00ean. M\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay l\u00e0 c\u1ea5u tr\u00fac pillar, t\u1ee9c trang tr\u1ee5 c\u1ed9t, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c trang cluster xoay quanh n\u00f3.<\/p>\n

\u00c1nh x\u1ea1 anchor text t\u1edbi pillar page v\u00e0 trang cluster<\/h3>\n

M\u1ed7i c\u1ee5m ch\u1ee7 \u0111\u1ec1 tr\u00ean website n\u00ean c\u00f3 m\u1ed9t t\u1eadp h\u1ee3p anchor text \u01b0u ti\u00ean ri\u00eang, ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ed1i quan h\u1ec7 gi\u1eefa trang pillar bao qu\u00e1t v\u00e0 c\u00e1c trang cluster \u0111i s\u00e2u v\u00e0o t\u1eebng kh\u00eda c\u1ea1nh nh\u1ecf. Khi anchor text \u0111\u01b0\u1ee3c \u00e1nh x\u1ea1 nh\u1ea5t qu\u00e1n theo m\u00f4 h\u00ecnh n\u00e0y, Google d\u1ec5 d\u00e0ng nh\u1eadn ra b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 website \u0111ang x\u00e2y d\u1ef1ng.<\/p>\n

Li\u00ean k\u1ebft t\u1eeb trang authority t\u1edbi trang s\u00e2u<\/h3>\n

Nh\u1eefng trang g\u1ea7n trang ch\u1ee7 ho\u1eb7c c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn th\u01b0\u1eddng t\u00edch lu\u1ef9 authority cao h\u01a1n. Trang c\u00f3 authority cao n\u00ean ch\u1ee7 \u0111\u1ed9ng d\u00f9ng anchor text m\u00f4 t\u1ea3 \u0111\u1ec3 d\u1eabn d\u1eaft link equity t\u1edbi c\u00e1c trang n\u1eb1m s\u00e2u trong c\u1ea5u tr\u00fac website, nh\u1eefng trang v\u1ed1n \u00edt \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1edbi m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, gi\u00fap ch\u00fang kh\u00f4ng b\u1ecb “ch\u00ecm” kh\u1ecfi t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Quy tr\u00ecnh t\u1ed1i \u01b0u anchor text<\/h2>\n

\"Quy<\/p>\n

\u0110\u1ec3 vi\u1ec7c t\u1ed1i \u01b0u kh\u00f4ng tr\u1edf n\u00ean m\u01a1 h\u1ed3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo b\u1ed1n b\u01b0\u1edbc c\u1ee5 th\u1ec3 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

    \n
  1. X\u00e1c \u0111\u1ecbnh trang \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau li\u00ean k\u1ebft.<\/strong> Tr\u01b0\u1edbc khi ch\u1ecdn anchor text, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 trang n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a li\u00ean k\u1ebft \u0111\u00f3 l\u00e0 g\u00ec. Vi\u1ec7c n\u00e0y gi\u00fap anchor text b\u00e1m s\u00e1t \u0111\u00fang ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang \u0111\u00edch, thay v\u00ec ch\u1ecdn t\u1eeb ng\u1eef m\u1ed9t c\u00e1ch tu\u1ef3 ti\u1ec7n.<\/li>\n
  2. Ch\u1ecdn lo\u1ea1i anchor text ph\u00f9 h\u1ee3p.<\/strong> Lo\u1ea1i anchor text b\u1ea1n ch\u1ecdn n\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a trang \u0111\u00edch trong c\u1ea5u tr\u00fac website. Nh\u1eefng trang gi\u1eef vai tr\u00f2 quan tr\u1ecdng c\u00f3 th\u1ec3 d\u00f9ng exact-match c\u00f3 ch\u1ecdn l\u1ecdc, trong khi ph\u1ea7n l\u1edbn c\u00e1c trang ph\u1ee5 n\u00ean \u01b0u ti\u00ean partial-match \u0111\u1ec3 gi\u1eef s\u1ef1 t\u1ef1 nhi\u00ean.<\/li>\n
  3. Ki\u1ec3m tra anchor text b\u1eb1ng ph\u00e9p th\u1eed che ng\u1eef c\u1ea3nh.<\/strong> H\u00e3y \u0111\u1ecdc ri\u00eang anchor text m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn c\u00e2u v\u0103n xung quanh, r\u1ed3i t\u1ef1 h\u1ecfi li\u1ec7u b\u1ea1n c\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c trang \u0111\u00edch \u0111ang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec hay kh\u00f4ng. N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, anchor text \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft l\u1ea1i.<\/li>\n
  4. Audit v\u00e0 ch\u1ec9nh s\u1eeda anchor text \u0111\u1ecbnh k\u1ef3.<\/strong> Vi\u1ec7c audit \u0111\u1ecbnh k\u1ef3 gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n nh\u1eefng anchor text chung chung, tr\u00f9ng l\u1eb7p qu\u00e1 nhi\u1ec1u, ho\u1eb7c kh\u00f4ng c\u00f2n m\u00f4 t\u1ea3 \u0111\u00fang n\u1ed9i dung trang \u0111\u00edch sau khi trang \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/li>\n<\/ol>\n

    Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi d\u00f9ng anchor text<\/h2>\n

    \"L\u1ed7i<\/p>\n

    Ngay c\u1ea3 khi \u0111\u00e3 hi\u1ec3u nguy\u00ean t\u1eafc, m\u1ed9t s\u1ed1 l\u1ed7i v\u1eabn th\u01b0\u1eddng l\u1eb7p l\u1ea1i trong th\u1ef1c t\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t khi\u1ebfn anchor text m\u1ea5t \u0111i gi\u00e1 tr\u1ecb SEO v\u1ed1n c\u00f3.<\/p>\n

      \n
    • Anchor text chung chung nh\u01b0 “click here”:<\/strong> Lo\u1ea1i anchor text n\u00e0y kh\u00f4ng cung c\u1ea5p cho Google b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o v\u1ec1 n\u1ed9i dung trang \u0111\u00edch, khi\u1ebfn website l\u00e3ng ph\u00ed m\u1ed9t c\u01a1 h\u1ed9i truy\u1ec1n t\u1ea3i ng\u1eef ngh\u0129a qu\u00fd gi\u00e1.<\/li>\n
    • L\u1ea1m d\u1ee5ng exact-match g\u00e2y t\u1ed1i \u01b0u qu\u00e1 m\u1ee9c:<\/strong> Vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t anchor text kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a qu\u00e1 d\u00e0y \u0111\u1eb7c tr\u00ean to\u00e0n website c\u00f3 th\u1ec3 t\u1ea1o ra t\u00edn hi\u1ec7u gi\u1ed1ng nh\u01b0 \u0111ang c\u1ed1 g\u1eafng thao t\u00fang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, thay v\u00ec m\u1ed9t h\u1ed3 s\u01a1 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean.<\/li>\n
    • Anchor text tr\u1ed1ng ho\u1eb7c kh\u00f4ng m\u00f4 t\u1ea3:<\/strong> M\u1ed9t li\u00ean k\u1ebft kh\u00f4ng c\u00f3 anchor text, ho\u1eb7c ch\u1ec9 hi\u1ec3n th\u1ecb URL th\u00f4, khi\u1ebfn c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ng\u1eef c\u1ea3nh c\u1ee7a trang \u0111\u00edch, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 crawl ng\u1eef ngh\u0129a c\u1ee7a to\u00e0n site.<\/li>\n<\/ul>\n

      C\u00f4ng c\u1ee5 n\u00e0o h\u1ed7 tr\u1ee3 ki\u1ec3m tra anchor text v\u00e0 internal link?<\/h2>\n

      \"C\u00f4ng<\/p>\n

      V\u1edbi nh\u1eefng website c\u00f3 nhi\u1ec1u trang, vi\u1ec7c ki\u1ec3m tra anchor text b\u1eb1ng tay g\u1ea7n nh\u01b0 b\u1ea5t kh\u1ea3 thi. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c c\u00f4ng c\u1ee5 crawl website ph\u00e1t huy t\u00e1c d\u1ee5ng. Nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 Screaming Frog, Ahrefs hay Semrush \u0111\u1ec1u c\u00f3 th\u1ec3 qu\u00e9t to\u00e0n b\u1ed9 website v\u00e0 xu\u1ea5t ra b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 anchor text tr\u1ed1ng, anchor text tr\u00f9ng l\u1eb7p, ho\u1eb7c nh\u1eefng li\u00ean k\u1ebft b\u1ecb g\u00e3y c\u1ea7n s\u1eeda l\u1ea1i. Vi\u1ec7c d\u00f9ng c\u00f4ng c\u1ee5 kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 m\u1eaft th\u01b0\u1eddng kh\u00f3 nh\u1eadn ra tr\u00ean m\u1ed9t website c\u00f3 h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn trang.<\/p>\n

      V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u1ea3i thi\u1ec7n SEO nh\u1edd t\u1ed1i \u01b0u anchor text internal link<\/h2>\n

      \"V\u00ed<\/p>\n

      \u0110\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a vi\u1ec7c n\u00e0y, h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t website tin t\u1ee9c c\u00f3 h\u00e0ng tr\u0103m b\u00e0i vi\u1ebft, nh\u01b0ng ph\u1ea7n l\u1edbn c\u00e1c b\u00e0i ch\u1ec9 li\u00ean k\u1ebft v\u1edbi nhau b\u1eb1ng c\u1ee5m t\u1eeb “\u0111\u1ecdc th\u00eam t\u1ea1i \u0111\u00e2y”. Sau khi \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh quy\u1ebft \u0111\u1ecbnh t\u00e1i c\u1ea5u tr\u00fac l\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng anchor text, thay th\u1ebf c\u00e1c c\u1ee5m t\u1eeb chung chung b\u1eb1ng anchor text m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 v\u00e0 s\u1eafp x\u1ebfp l\u1ea1i theo m\u00f4 h\u00ecnh topic cluster, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean c\u1ee7a website b\u1eaft \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u1ec7t trong nh\u1eefng th\u00e1ng ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y anchor text kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi ti\u1ebft trang tr\u00ed nh\u1ecf nh\u1eb7t, m\u00e0 l\u00e0 m\u1ed9t m\u1eaft x\u00edch th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t khi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c \u0111\u00fang c\u00e1ch.<\/p>\n

      C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 anchor text<\/h2>\n

      \"C\u00e2u<\/p>\n

      Anchor text internal link c\u00f3 c\u1ea7n tr\u00f9ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng?<\/h3>\n

      Kh\u00f4ng. Anchor text ch\u1ec9 c\u1ea7n m\u00f4 t\u1ea3 \u0111\u00fang ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang \u0111\u00edch l\u00e0 \u0111\u1ee7. Vi\u1ec7c d\u00f9ng exact-match n\u00ean \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc c\u00f3 ch\u1ecdn l\u1ecdc, ch\u1ec9 d\u00e0nh cho m\u1ed9t s\u1ed1 trang quan tr\u1ecdng, thay v\u00ec \u00e1p d\u1ee5ng \u0111\u1ea1i tr\u00e0 cho to\u00e0n b\u1ed9 website.<\/p>\n

      T\u1ed1i \u01b0u qu\u00e1 m\u1ee9c anchor text c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u1ebfp h\u1ea1ng kh\u00f4ng?<\/h3>\n

      Kh\u00f4ng nhi\u1ec1u nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ngh\u0129. Vi\u1ec7c t\u1ed1i \u01b0u qu\u00e1 m\u1ee9c anchor text n\u1ed9i b\u1ed9 ch\u1ee7 y\u1ebfu \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u01a1n l\u00e0 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng, \u0111\u00fang nh\u01b0 x\u00e1c nh\u1eadn c\u1ee7a John Mueller t\u1eeb Google.<\/p>\n

      Anchor text gi\u1ed1ng nhau nhi\u1ec1u l\u1ea7n c\u00f3 b\u1ecb Google ph\u1ea1t kh\u00f4ng?<\/h3>\n

      Kh\u00f4ng t\u1ef1 \u0111\u1ed9ng b\u1ecb ph\u1ea1t. Tuy nhi\u00ean, vi\u1ec7c l\u1eb7p l\u1ea1i y h\u1ec7t m\u1ed9t anchor text qu\u00e1 nhi\u1ec1u l\u1ea7n tr\u00ean to\u00e0n website s\u1ebd l\u00e0m gi\u1ea3m t\u00ednh t\u1ef1 nhi\u00ean v\u00e0 s\u1ef1 \u0111a d\u1ea1ng ng\u1eef ngh\u0129a, khi\u1ebfn h\u1ed3 s\u01a1 li\u00ean k\u1ebft tr\u00f4ng k\u00e9m tinh t\u1ebf h\u01a1n so v\u1edbi m\u1ed9t website bi\u1ebft \u0111a d\u1ea1ng ho\u00e1 c\u00e1ch di\u1ec5n \u0111\u1ea1t.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Anchor text l\u00e0 m\u1ed9t trong nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh c\u00e1ch Google hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang trong c\u00f9ng m\u1ed9t website c\u1ee7a b\u1ea1n. Theo \u0111\u1ecbnh ngh\u0129a t\u1eeb Google Search Central, \u0111\u00e2y ch\u00ednh l\u00e0 ph\u1ea7n ch\u1eef hi\u1ec3n th\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y v\u00e0 click v\u00e0o b\u00ean trong m\u1ed9t li\u00ean k\u1ebft. […]<\/p>\n","protected":false},"author":1,"featured_media":3617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,22],"tags":[23],"class_list":["post-3625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-on-page-seo","tag-on-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":1,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"predecessor-version":[{"id":3626,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3625\/revisions\/3626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3617"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}