{"id":3489,"date":"2026-07-19T16:40:13","date_gmt":"2026-07-19T16:40:13","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3489"},"modified":"2026-07-19T16:55:45","modified_gmt":"2026-07-19T16:55:45","slug":"structured-data","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/structured-data\/","title":{"rendered":"Structured Data l\u00e0 g\u00ec trong SEO? C\u00e1ch tri\u1ec3n khai v\u00e0 ki\u1ec3m tra"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/structured-data-seo.webp\" alt=\"structured data SEO d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac schema markup rich results JSON-LD\" \/><\/p>\n<p><strong>Structured data SEO l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh d\u1ea5u n\u1ed9i dung trang web b\u1eb1ng m\u00e3 chu\u1ea9n h\u00f3a \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 hi\u1ec3u ch\u00ednh x\u00e1c \u00fd ngh\u0129a c\u1ee7a n\u1ed9i dung.<\/strong> Thay v\u00ec ch\u1ec9 nh\u00ecn th\u1ea5y m\u1ed9t chu\u1ed7i v\u0103n b\u1ea3n, Google c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u00e2u l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m, gi\u00e1 b\u00e1n, t\u00e1c gi\u1ea3, ng\u00e0y xu\u1ea5t b\u1ea3n, \u0111\u00e1nh gi\u00e1 hay th\u00f4ng tin s\u1ef1 ki\u1ec7n.<\/p>\n<p>Khi ng\u1eef ngh\u0129a c\u1ee7a trang \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng, website c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng rich results n\u1ed5i b\u1eadt h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. B\u00e0i vi\u1ebft n\u00e0y tr\u00ecnh b\u00e0y t\u1eeb \u0111\u1ecbnh ngh\u0129a, \u0111\u1ecbnh d\u1ea1ng v\u00e0 quy tr\u00ecnh tri\u1ec3n khai \u0111\u1ebfn c\u00f4ng c\u1ee5 ki\u1ec3m tra, ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng v\u00e0 nh\u1eefng nguy\u00ean t\u1eafc c\u1ea7n tu\u00e2n th\u1ee7 khi s\u1eed d\u1ee5ng structured data.<\/p>\n<h2>Structured data l\u00e0 g\u00ec trong SEO?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/structured-data-dinh-nghia.webp\" alt=\"structured data d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac schema markup m\u00e3 chu\u1ea9n h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\" \/><\/p>\n<blockquote><p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Structured data, hay d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, l\u00e0 \u0111o\u1ea1n m\u00e3 \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o trang web \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111\u1ecdc, ph\u00e2n lo\u1ea1i v\u00e0 x\u1eed l\u00fd.<\/p><\/blockquote>\n<p>Structured data \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t chi\u1ebfc nh\u00e3n g\u1eafn l\u00ean t\u1eebng ph\u1ea7n n\u1ed9i dung. Ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn th\u1ea5y \u201c1.000.000 \u0111\u1ed3ng\u201d, c\u00f2n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u00f5 r\u1eb1ng \u0111\u00e2y l\u00e0 gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. Ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y t\u00ean \u201cNguy\u1ec5n An\u201d, c\u00f2n Google bi\u1ebft \u0111\u00f3 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n<p>C\u01a1 ch\u1ebf n\u00e0y ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean Schema.org, b\u1ed9 t\u1eeb v\u1ef1ng chung \u0111\u01b0\u1ee3c Google, Bing, Yahoo v\u00e0 Yandex c\u00f9ng ph\u00e1t tri\u1ec3n t\u1eeb n\u0103m 2011. B\u1ed9 t\u1eeb v\u1ef1ng quy \u0111\u1ecbnh c\u00e1ch m\u00f4 t\u1ea3 c\u00e1c th\u1ef1c th\u1ec3 v\u00e0 thu\u1ed9c t\u00ednh c\u1ee7a ch\u00fang, g\u1ea7n v\u1edbi m\u00f4 h\u00ecnh <a href=\"https:\/\/vbaseup.com\/kien-thuc\/entity-attribute-value\/\">entity-attribute-value<\/a>: m\u1ed9t th\u1ef1c th\u1ec3 c\u00f3 nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0o v\u00e0 m\u1ed7i thu\u1ed9c t\u00ednh mang gi\u00e1 tr\u1ecb g\u00ec.<\/p>\n<p>Structured data kh\u00f4ng thay th\u1ebf n\u1ed9i dung v\u00e0 c\u0169ng kh\u00f4ng s\u1eeda m\u1ed9t b\u00e0i vi\u1ebft k\u00e9m th\u00e0nh b\u00e0i vi\u1ebft t\u1ed1t. N\u00f3 ch\u1ec9 m\u00f4 t\u1ea3 n\u1ed9i dung \u0111ang c\u00f3 \u0111\u1ec3 m\u00e1y hi\u1ec3u ch\u00ednh x\u00e1c h\u01a1n, thay v\u00ec ph\u1ea3i t\u1ef1 suy lu\u1eadn t\u1eeb v\u0103n b\u1ea3n th\u00f4.<\/p>\n<h2>Structured data \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/structured-data-rich-results.webp\" alt=\"structured data SEO rich results rich snippets CTR k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e2ng cao\" \/><\/p>\n<p>Structured data kh\u00f4ng ph\u1ea3i t\u00edn hi\u1ec7u tr\u1ef1c ti\u1ebfp quy\u1ebft \u0111\u1ecbnh th\u1ee9 h\u1ea1ng. Gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 n\u1eb1m \u1edf c\u00e1ch m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c hi\u1ec3u v\u00e0 tr\u00ecnh b\u00e0y tr\u00ean SERP. Khi markup ph\u00f9 h\u1ee3p, trang c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng rich results thay v\u00ec ch\u1ec9 c\u00f3 ti\u00eau \u0111\u1ec1, URL v\u00e0 m\u00f4 t\u1ea3 th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>C\u00e1c th\u00f4ng tin c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm g\u1ed3m:<\/p>\n<ul>\n<li>Sao v\u00e0 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1.<\/li>\n<li>Gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecnh tr\u1ea1ng c\u00f2n h\u00e0ng.<\/li>\n<li>Breadcrumb th\u1ec3 hi\u1ec7n \u0111\u01b0\u1eddng d\u1eabn \u0111i\u1ec1u h\u01b0\u1edbng.<\/li>\n<li>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc.<\/li>\n<li>H\u00ecnh \u1ea3nh c\u00f4ng th\u1ee9c n\u1ea5u \u0103n.<\/li>\n<li>Th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a s\u1ef1 ki\u1ec7n.<\/li>\n<li>H\u00ecnh thu nh\u1ecf v\u00e0 th\u00f4ng tin video.<\/li>\n<\/ul>\n<p>Google x\u00e1c nh\u1eadn structured data kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp. Tuy nhi\u00ean, rich results c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y khi\u1ebfn structured data tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n \u0111\u00e1ng ch\u00fa \u00fd trong <a href=\"https:\/\/vbaseup.com\/kien-thuc\/on-page-seo\/\">on-page SEO<\/a>: c\u00f9ng m\u1ed9t v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng, k\u1ebft qu\u1ea3 c\u00f3 sao, gi\u00e1 ho\u1eb7c h\u00ecnh \u1ea3nh th\u01b0\u1eddng d\u1ec5 thu h\u00fat \u00e1nh nh\u00ecn h\u01a1n k\u1ebft qu\u1ea3 ch\u1ec9 c\u00f3 v\u0103n b\u1ea3n.<\/p>\n<p>Structured data c\u0169ng m\u1edf r\u1ed9ng di\u1ec7n t\u00edch hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean SERP. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nhi\u1ec1u th\u00f4ng tin tr\u01b0\u1edbc khi truy c\u1eadp, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh \u0111\u00e1nh gi\u00e1 ban \u0111\u1ea7u v\u1ec1 m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a trang.<\/p>\n<h3>Structured data c\u1ea3i thi\u1ec7n \u0111\u1ed9 li\u00ean quan n\u1ed9i dung<\/h3>\n<p>Khi schema \u0111\u01b0\u1ee3c khai b\u00e1o \u0111\u00fang lo\u1ea1i v\u00e0 \u0111\u1ee7 thu\u1ed9c t\u00ednh, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i n\u1ed9i dung theo th\u1ef1c th\u1ec3 c\u1ee5 th\u1ec3 nh\u01b0 Article, Product ho\u1eb7c Event, thay v\u00ec ch\u1ec9 suy lu\u1eadn t\u1eeb nh\u1eefng t\u1eeb xu\u1ea5t hi\u1ec7n tr\u00ean trang.<\/p>\n<p>V\u00ed d\u1ee5, <code>@type: Product<\/code> k\u1ebft h\u1ee3p v\u1edbi <code>offers.price<\/code> v\u00e0 <code>aggregateRating<\/code> cho Google bi\u1ebft trang \u0111ang n\u00f3i v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i c\u00f3 gi\u00e1 b\u00e1n v\u00e0 \u0111\u00e1nh gi\u00e1. N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c nh\u00e3n n\u00e0y, m\u00e1y ph\u1ea3i t\u1ef1 \u0111o\u00e1n li\u1ec7u con s\u1ed1 tr\u00ean trang l\u00e0 gi\u00e1 s\u1ea3n ph\u1ea9m, ng\u00e2n s\u00e1ch tham kh\u1ea3o hay m\u1ed9t d\u1eef ki\u1ec7n kh\u00f4ng li\u00ean quan.<\/p>\n<h3>Structured data t\u0103ng CTR qua rich snippets<\/h3>\n<p>Rich snippets l\u00e0 k\u1ebft qu\u1ea3 tr\u1ef1c quan c\u1ee7a structured data \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang. Ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam d\u1eef li\u1ec7u tr\u01b0\u1edbc khi nh\u1ea5p, nh\u1edd \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 nhanh k\u1ebft qu\u1ea3 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u.<\/p>\n<p>V\u1edbi Review schema, sao \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t t\u00edn hi\u1ec7u tin c\u1eady ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh c\u00e1c k\u1ebft qu\u1ea3. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Blue Nile Research \u0111\u01b0\u1ee3c <a href=\"https:\/\/searchengineland.com\/study-position-one-in-search-may-get-less-clicks-than-position-two-with-rich-snippets-230883\" target=\"_blank\" rel=\"noopener\">Search Engine Land t\u01b0\u1eddng thu\u1eadt<\/a> ghi nh\u1eadn m\u1ee9c t\u0103ng 26% v\u1ec1 t\u1ef7 l\u1ec7 chi\u1ebfm l\u01b0\u1ee3t nh\u1ea5p trong m\u1ed9t t\u00ecnh hu\u1ed1ng th\u1eed nghi\u1ec7m c\u00f3 rich snippet<\/p>\n<h2>C\u00e1c \u0111\u1ecbnh d\u1ea1ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac Google h\u1ed7 tr\u1ee3<\/h2>\n<p>Google h\u1ed7 tr\u1ee3 ba \u0111\u1ecbnh d\u1ea1ng structured data ch\u00ednh: JSON-LD, Microdata v\u00e0 RDFa. C\u1ea3 ba \u0111\u1ec1u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u00f9ng m\u1ed9t l\u1edbp th\u00f4ng tin ng\u1eef ngh\u0129a, nh\u01b0ng c\u00e1ch \u0111\u1eb7t m\u00e3 v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c v\u00e0o HTML kh\u00e1c nhau.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0110\u1ecbnh d\u1ea1ng<\/th>\n<th>C\u00e1ch tri\u1ec3n khai<\/th>\n<th>\u0110\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>JSON-LD<\/td>\n<td>\u0110\u1eb7t d\u1eef li\u1ec7u trong m\u1ed9t kh\u1ed1i <code>&lt;script&gt;<\/code> t\u00e1ch bi\u1ec7t v\u1edbi n\u1ed9i dung hi\u1ec3n th\u1ecb<\/td>\n<td>D\u1ec5 t\u1ea1o, c\u1eadp nh\u1eadt v\u00e0 ki\u1ec3m tra; \u0111\u01b0\u1ee3c Google \u01b0u ti\u00ean<\/td>\n<\/tr>\n<tr>\n<td>Microdata<\/td>\n<td>G\u1eafn thu\u1ed9c t\u00ednh schema tr\u1ef1c ti\u1ebfp v\u00e0o t\u1eebng th\u1ebb HTML<\/td>\n<td>B\u00e1m s\u00e1t n\u1ed9i dung nh\u01b0ng ph\u1ee5 thu\u1ed9c m\u1ea1nh v\u00e0o c\u1ea5u tr\u00fac trang<\/td>\n<\/tr>\n<tr>\n<td>RDFa<\/td>\n<td>Th\u00eam thu\u1ed9c t\u00ednh ng\u1eef ngh\u0129a v\u00e0 namespace v\u00e0o HTML<\/td>\n<td>Linh ho\u1ea1t v\u1ec1 t\u1eeb v\u1ef1ng nh\u01b0ng ph\u1ee9c t\u1ea1p h\u01a1n khi b\u1ea3o tr\u00ec<\/td>\n<\/tr>\n<tr>\n<td>L\u1ef1a ch\u1ecdn tri\u1ec3n khai<\/td>\n<td>Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng theo h\u1ec7 th\u1ed1ng website v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb<\/td>\n<td>V\u1edbi ph\u1ea7n l\u1edbn website m\u1edbi, JSON-LD l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p nh\u1ea5t<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng kh\u00f4ng n\u1eb1m \u1edf l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 m\u1ed7i \u0111\u1ecbnh d\u1ea1ng c\u00f3 th\u1ec3 m\u00f4 t\u1ea3. N\u00f3 n\u1eb1m \u1edf chi ph\u00ed v\u1eadn h\u00e0nh. Khi giao di\u1ec7n thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, m\u1ed9t \u0111\u1ecbnh d\u1ea1ng g\u1eafn ch\u1eb7t v\u00e0o HTML s\u1ebd c\u00f3 nhi\u1ec1u \u0111i\u1ec3m c\u00f3 th\u1ec3 ph\u00e1t sinh l\u1ed7i h\u01a1n.<\/p>\n<h3>JSON-LD l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao Google \u01b0u ti\u00ean?<\/h3>\n<p>JSON-LD l\u00e0 \u0111\u1ecbnh d\u1ea1ng structured data \u0111\u01b0\u1ee3c nh\u00fang trong th\u1ebb <code>&lt;script&gt;<\/code>, th\u01b0\u1eddng t\u00e1ch bi\u1ec7t ho\u00e0n to\u00e0n kh\u1ecfi ph\u1ea7n HTML m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c vi\u1ebft theo c\u1ea5u tr\u00fac key\u2013value trong ngo\u1eb7c nh\u1ecdn.<\/p>\n<p>Hai tr\u01b0\u1eddng n\u1ec1n t\u1ea3ng l\u00e0 <code>@context<\/code> v\u00e0 <code>@type<\/code>. <code>@context<\/code> x\u00e1c \u0111\u1ecbnh b\u1ed9 t\u1eeb v\u1ef1ng \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, c\u00f2n <code>@type<\/code> cho bi\u1ebft lo\u1ea1i th\u1ef1c th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3.<\/p>\n<pre><code class=\"language-html\">&lt;script type=\"application\/ld+json\"&gt;\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"Article\",\r\n  \"name\": \"H\u01b0\u1edbng d\u1eabn structured data SEO\",\r\n  \"author\": {\r\n    \"@type\": \"Person\",\r\n    \"name\": \"Nguy\u1ec5n An\"\r\n  }\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<p>Google \u01b0u ti\u00ean JSON-LD v\u00ec kh\u1ed1i schema kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c v\u00e0o c\u1ea5u tr\u00fac HTML hi\u1ec3n th\u1ecb. Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac m\u00e0 kh\u00f4ng ph\u1ea3i s\u1eeda t\u1eebng th\u1ebb n\u1ed9i dung ho\u1eb7c thay \u0111\u1ed5i giao di\u1ec7n trang. S\u1ef1 t\u00e1ch bi\u1ec7t n\u00e0y c\u0169ng gi\u00fap vi\u1ec7c ki\u1ec3m tra, sao ch\u00e9p v\u00e0 qu\u1ea3n l\u00fd markup tr\u00ean nhi\u1ec1u trang tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/p>\n<h3>Microdata l\u00e0 g\u00ec?<\/h3>\n<p>Microdata nh\u00fang th\u00f4ng tin schema tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c th\u1ebb HTML s\u1eb5n c\u00f3. \u0110\u1ecbnh d\u1ea1ng n\u00e0y s\u1eed d\u1ee5ng ba thu\u1ed9c t\u00ednh ch\u00ednh: <code>itemscope<\/code> \u0111\u1ec3 khai b\u00e1o m\u1ed9t th\u1ef1c th\u1ec3, <code>itemtype<\/code> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i th\u1ef1c th\u1ec3 v\u00e0 <code>itemprop<\/code> \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u t\u1eebng thu\u1ed9c t\u00ednh.<\/p>\n<p>C\u00e1ch l\u00e0m n\u00e0y ph\u00f9 h\u1ee3p khi c\u1ea7n li\u00ean k\u1ebft r\u1ea5t ch\u1eb7t gi\u1eefa d\u1eef li\u1ec7u schema v\u00e0 m\u1ed9t ph\u1ea7n t\u1eed c\u1ee5 th\u1ec3 tr\u00ean giao di\u1ec7n. \u0110i\u1ec3m y\u1ebfu l\u00e0 markup ph\u1ee5 thu\u1ed9c tr\u1ef1c ti\u1ebfp v\u00e0o HTML. Khi \u0111\u1ed9i ph\u00e1t tri\u1ec3n \u0111\u1ed5i b\u1ed1 c\u1ee5c, thay th\u1ebb ho\u1eb7c di chuy\u1ec3n n\u1ed9i dung, m\u1ed9t thu\u1ed9c t\u00ednh Microdata c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t hay g\u1eafn sai v\u1ecb tr\u00ed.<\/p>\n<h3>RDFa l\u00e0 g\u00ec?<\/h3>\n<p>RDFa, vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 l\u00e0 Resource Description Framework in Attributes, l\u00e0 \u0111\u1ecbnh d\u1ea1ng th\u00eam thu\u1ed9c t\u00ednh ng\u1eef ngh\u0129a tr\u1ef1c ti\u1ebfp v\u00e0o HTML. N\u00f3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u b\u1ed9 t\u1eeb v\u1ef1ng ngo\u00e0i Schema.org v\u00e0 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong CMS c\u0169 ho\u1eb7c c\u00e1c \u1ee9ng d\u1ee5ng web ph\u1ee9c t\u1ea1p.<\/p>\n<p>So v\u1edbi JSON-LD, RDFa y\u00eau c\u1ea7u qu\u1ea3n l\u00fd namespace v\u00e0 nhi\u1ec1u thu\u1ed9c t\u00ednh ngay tr\u00ean th\u1ebb HTML. \u0110i\u1ec1u n\u00e0y t\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p v\u00e0 r\u1ee7i ro l\u1ed7i khi giao di\u1ec7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/p>\n<h2>Schema.org l\u00e0 g\u00ec?<\/h2>\n<p>Schema.org v\u1eeba l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ed9ng t\u00e1c v\u1eeba l\u00e0 b\u1ed9 t\u1eeb v\u1ef1ng d\u00f9ng chung \u0111\u1ec3 m\u00f4 t\u1ea3 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac tr\u00ean web. D\u1ef1 \u00e1n \u0111\u01b0\u1ee3c Google, Bing, Yahoo v\u00e0 Yandex th\u00e0nh l\u1eadp n\u0103m 2011, hi\u1ec7n cung c\u1ea5p h\u01a1n 800 lo\u1ea1i th\u1ef1c th\u1ec3 c\u00f9ng h\u00e0ng ngh\u00ecn thu\u1ed9c t\u00ednh.<\/p>\n<p>H\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo hai th\u00e0nh ph\u1ea7n:<\/p>\n<ul>\n<li><strong>Type<\/strong> x\u00e1c \u0111\u1ecbnh lo\u1ea1i th\u1ef1c th\u1ec3, ch\u1eb3ng h\u1ea1n Article, Product, Event, Person, Organization ho\u1eb7c LocalBusiness.<\/li>\n<li><strong>Property<\/strong> m\u00f4 t\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ef1c th\u1ec3, ch\u1eb3ng h\u1ea1n t\u00ean, t\u00e1c gi\u1ea3, gi\u00e1, ng\u00e0y xu\u1ea5t b\u1ea3n ho\u1eb7c \u0111\u1ecba ch\u1ec9.<\/li>\n<\/ul>\n<p>M\u1ed7i lo\u1ea1i schema c\u00f3 c\u00e1c thu\u1ed9c t\u00ednh b\u1eaft bu\u1ed9c v\u00e0 thu\u1ed9c t\u00ednh \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb. Thi\u1ebfu thu\u1ed9c t\u00ednh b\u1eaft bu\u1ed9c c\u00f3 th\u1ec3 khi\u1ebfn trang kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb rich result d\u00f9 c\u00fa ph\u00e1p kh\u00f4ng sai. Ch\u1eb3ng h\u1ea1n, m\u1ed9t <a href=\"https:\/\/vbaseup.com\/kien-thuc\/product-schema\/\">product schema<\/a> thi\u1ebfu <code>offers<\/code> s\u1ebd kh\u00f4ng cung c\u1ea5p \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 Google t\u1ea1o k\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 v\u00e0 t\u00ecnh tr\u1ea1ng h\u00e0ng.<\/p>\n<h2>C\u00e1ch tri\u1ec3n khai structured data tr\u00ean website<\/h2>\n<p>Quy tr\u00ecnh tri\u1ec3n khai structured data n\u00ean di\u1ec5n ra theo b\u1ed1n b\u01b0\u1edbc tuy\u1ebfn t\u00ednh:<\/p>\n<ol>\n<li><strong>Ch\u1ecdn lo\u1ea1i schema:<\/strong> X\u00e1c \u0111\u1ecbnh b\u1ea3n ch\u1ea5t ch\u00ednh c\u1ee7a trang l\u00e0 b\u00e0i vi\u1ebft, s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n, doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng hay m\u1ed9t lo\u1ea1i n\u1ed9i dung kh\u00e1c.<\/li>\n<li><strong>B\u1ed5 sung thu\u1ed9c t\u00ednh:<\/strong> \u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c tr\u01b0\u1eddng b\u1eaft bu\u1ed9c v\u00e0 nh\u1eefng tr\u01b0\u1eddng khuy\u1ebfn ngh\u1ecb ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng tin th\u1ef1c t\u1ebf.<\/li>\n<li><strong>Nh\u00fang markup:<\/strong> T\u1ea1o m\u00e3 JSON-LD v\u00e0 \u0111\u1eb7t n\u00f3 trong ph\u1ea7n <code>&lt;head&gt;<\/code> ho\u1eb7c <code>&lt;body&gt;<\/code> c\u1ee7a trang.<\/li>\n<li><strong>Ki\u1ec3m tra:<\/strong> X\u00e1c minh c\u00fa ph\u00e1p, \u0111i\u1ec1u ki\u1ec7n rich results v\u00e0 s\u1ef1 tr\u00f9ng kh\u1edbp gi\u1eefa markup v\u1edbi n\u1ed9i dung hi\u1ec3n th\u1ecb.<\/li>\n<\/ol>\n<p>Tr\u00ecnh t\u1ef1 n\u00e0y quan tr\u1ecdng v\u00ec m\u1ed7i b\u01b0\u1edbc ph\u1ee5 thu\u1ed9c v\u00e0o b\u01b0\u1edbc tr\u01b0\u1edbc. N\u1ebfu ch\u1ecdn sai lo\u1ea1i schema, vi\u1ec7c \u0111i\u1ec1n \u0111\u1ee7 thu\u1ed9c t\u00ednh v\u1eabn kh\u00f4ng l\u00e0m markup tr\u1edf n\u00ean ch\u00ednh x\u00e1c. N\u1ebfu d\u1eef li\u1ec7u \u0111\u00fang nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m tra, m\u1ed9t d\u1ea5u ph\u1ea9y sai c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn to\u00e0n b\u1ed9 kh\u1ed1i JSON-LD kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h3>Ch\u1ecdn lo\u1ea1i schema ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung trang<\/h3>\n<p>Lo\u1ea1i schema ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a trang, kh\u00f4ng ph\u1ea3i lo\u1ea1i rich result m\u00e0 website mu\u1ed1n c\u00f3. Google c\u00f3 th\u1ec3 b\u1ecf qua markup n\u1ebfu type \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung th\u1ef1c t\u1ebf.<\/p>\n<p>M\u1ed9t s\u1ed1 lo\u1ea1i th\u01b0\u1eddng g\u1eb7p g\u1ed3m:<\/p>\n<ul>\n<li><strong>Article:<\/strong> B\u00e0i b\u00e1o, b\u00e0i blog ho\u1eb7c n\u1ed9i dung bi\u00ean t\u1eadp.<\/li>\n<li><strong>Product:<\/strong> Trang gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/li>\n<li><strong>Event:<\/strong> S\u1ef1 ki\u1ec7n c\u00f3 th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh.<\/li>\n<li><strong>Recipe:<\/strong> C\u00f4ng th\u1ee9c n\u1ea5u \u0103n.<\/li>\n<li><strong>LocalBusiness:<\/strong> Th\u00f4ng tin doanh nghi\u1ec7p t\u1ea1i m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3.<\/li>\n<li><strong>VideoObject:<\/strong> N\u1ed9i dung video.<\/li>\n<li><strong>FAQPage:<\/strong> Trang c\u00f3 danh s\u00e1ch c\u00e2u h\u1ecfi v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi.<\/li>\n<li><strong>BreadcrumbList:<\/strong> \u0110\u01b0\u1eddng d\u1eabn \u0111i\u1ec1u h\u01b0\u1edbng ph\u00e2n c\u1ea5p.<\/li>\n<\/ul>\n<p>Google Search Gallery li\u1ec7t k\u00ea c\u00e1c type \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ch\u00ednh th\u1ee9c. V\u1edbi doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo khu v\u1ef1c, <a href=\"https:\/\/vbaseup.com\/kien-thuc\/local-schema\/\">local schema<\/a> gi\u00fap m\u00f4 t\u1ea3 t\u00ean doanh nghi\u1ec7p, \u0111\u1ecba ch\u1ec9, gi\u1edd ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng th\u00f4ng tin \u0111\u1ecba ph\u01b0\u01a1ng li\u00ean quan.<\/p>\n<h3>T\u1ea1o markup v\u00e0 nh\u00fang m\u00e3 JSON-LD v\u00e0o trang<\/h3>\n<p>Markup JSON-LD \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u1ebb <code>&lt;script type=\"application\/ld+json\"&gt;<\/code>. M\u00e3 c\u00f3 th\u1ec3 n\u1eb1m trong <code>&lt;head&gt;<\/code> ho\u1eb7c <code>&lt;body&gt;<\/code> m\u00e0 kh\u00f4ng l\u00e0m thay \u0111\u1ed5i hi\u1ec7u l\u1ef1c schema, nh\u01b0ng \u0111\u1eb7t trong <code>&lt;head&gt;<\/code> l\u00e0 th\u00f4ng l\u1ec7 ph\u1ed5 bi\u1ebfn v\u00ec d\u1eef li\u1ec7u d\u1ec5 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y v\u00e0 qu\u1ea3n l\u00fd.<\/p>\n<p>M\u1ed9t c\u1ea5u tr\u00fac Article c\u01a1 b\u1ea3n n\u00ean c\u00f3 <code>@context<\/code>, <code>@type<\/code>, <code>headline<\/code>, <code>author<\/code>, <code>datePublished<\/code> v\u00e0 <code>image<\/code>:<\/p>\n<pre><code class=\"language-html\">&lt;script type=\"application\/ld+json\"&gt;\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"Article\",\r\n  \"headline\": \"Structured Data SEO v\u00e0 c\u00e1ch tri\u1ec3n khai chu\u1ea9n\",\r\n  \"author\": {\r\n    \"@type\": \"Person\",\r\n    \"name\": \"Nguy\u1ec5n An\"\r\n  },\r\n  \"datePublished\": \"2026-07-19\",\r\n  \"image\": \"https:\/\/example.com\/structured-data-seo.jpg\"\r\n}\r\n&lt;\/script&gt;\r\n<\/code><\/pre>\n<p>C\u00e1c gi\u00e1 tr\u1ecb trong v\u00ed d\u1ee5 ph\u1ea3i \u0111\u01b0\u1ee3c thay b\u1eb1ng d\u1eef li\u1ec7u th\u1ef1c c\u1ee7a trang. Ti\u00eau \u0111\u1ec1 trong <code>headline<\/code>, t\u00ean t\u00e1c gi\u1ea3, ng\u00e0y xu\u1ea5t b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh c\u1ea7n kh\u1edbp v\u1edbi n\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y. \u0110\u00e1nh d\u1ea5u th\u00f4ng tin \u1ea9n ho\u1eb7c cung c\u1ea5p d\u1eef li\u1ec7u kh\u00e1c v\u1edbi n\u1ed9i dung th\u1ef1c l\u00e0 h\u00e0nh vi kh\u00f4ng tu\u00e2n th\u1ee7 h\u01b0\u1edbng d\u1eabn c\u1ee7a Google.<\/p>\n<h3>Ki\u1ec3m tra structured data sau khi tri\u1ec3n khai<\/h3>\n<p>Structured data c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra ngay sau khi t\u1ea1o m\u00e3 v\u00e0 tr\u01b0\u1edbc khi ch\u1edd Google thu th\u1eadp d\u1eef li\u1ec7u. Vi\u1ec7c ki\u1ec3m tra gi\u00fap ph\u00e1t hi\u1ec7n hai nh\u00f3m v\u1ea5n \u0111\u1ec1: l\u1ed7i c\u00fa ph\u00e1p khi\u1ebfn m\u00e1y kh\u00f4ng \u0111\u1ecdc \u0111\u01b0\u1ee3c markup v\u00e0 l\u1ed7i d\u1eef li\u1ec7u khi\u1ebfn trang kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb rich result.<\/p>\n<p>C\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p g\u1ed3m:<\/p>\n<ul>\n<li><strong>Google Rich Results Test:<\/strong> Ki\u1ec3m tra b\u1eb1ng URL ho\u1eb7c \u0111o\u1ea1n m\u00e3, sau \u0111\u00f3 tr\u1ea3 v\u1ec1 tr\u1ea1ng th\u00e1i \u0111\u1ee7 ho\u1eb7c kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n c\u00f9ng danh s\u00e1ch l\u1ed7i v\u00e0 c\u1ea3nh b\u00e1o cho t\u1eebng type.<\/li>\n<li><strong>Google Structured Data Markup Helper:<\/strong> Cho ph\u00e9p \u0111\u00e1nh d\u1ea5u c\u00e1c ph\u1ea7n n\u1ed9i dung b\u1eb1ng giao di\u1ec7n tr\u1ef1c quan v\u00e0 t\u1ea1o m\u00e3 t\u1ef1 \u0111\u1ed9ng, ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi ch\u01b0a quen c\u00fa ph\u00e1p.<\/li>\n<li><strong>Tr\u00ecnh ki\u1ec3m tra JSON:<\/strong> H\u1eefu \u00edch \u0111\u1ec3 ph\u00e1t hi\u1ec7n d\u1ea5u ph\u1ea9y th\u1eeba, d\u1ea5u ngo\u1eb7c thi\u1ebfu ho\u1eb7c chu\u1ed7i k\u00fd t\u1ef1 ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00f3ng \u0111\u00fang c\u00e1ch.<\/li>\n<\/ul>\n<p>Markup Helper c\u00f3 th\u1ec3 gi\u1ea3m l\u1ed7i nh\u1eadp li\u1ec7u ban \u0111\u1ea7u, nh\u01b0ng m\u00e3 \u0111\u01b0\u1ee3c xu\u1ea5t v\u1eabn c\u1ea7n ki\u1ec3m tra l\u1ea1i. C\u00f4ng c\u1ee5 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng b\u1ed5 sung \u0111\u1ea7y \u0111\u1ee7 c\u00e1c thu\u1ed9c t\u00ednh \u0111\u01b0\u1ee3c Google khuy\u1ebfn ngh\u1ecb.<\/p>\n<h2>C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 tri\u1ec3n khai structured data<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/rich-results-test.webp\" alt=\"rich results test c\u00f4ng c\u1ee5 ki\u1ec3m tra structured data Google schema markup validation\" \/><\/p>\n<p>H\u1ec7 th\u1ed1ng c\u00f4ng c\u1ee5 structured data c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh ba nh\u00f3m t\u01b0\u01a1ng \u1ee9ng v\u1edbi to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi tri\u1ec3n khai: t\u1ea1o markup, x\u00e1c minh t\u00ednh h\u1ee3p l\u1ec7 v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3.<\/p>\n<ul>\n<li><strong>Google Structured Data Markup Helper:<\/strong> H\u1ed7 tr\u1ee3 t\u1ea1o markup b\u1eb1ng c\u00e1ch ch\u1ecdn tr\u1ef1c ti\u1ebfp c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0 ti\u00eau \u0111\u1ec1, t\u00e1c gi\u1ea3, ng\u00e0y xu\u1ea5t b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh.<\/li>\n<li><strong>Google Rich Results Test:<\/strong> X\u00e1c nh\u1eadn trang c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho rich results v\u00e0 ch\u1ec9 r\u00f5 thu\u1ed9c t\u00ednh n\u00e0o \u0111ang l\u1ed7i ho\u1eb7c c\u00f2n thi\u1ebfu.<\/li>\n<li><strong>Google Search Console:<\/strong> Theo d\u00f5i c\u00e1c lo\u1ea1i rich result Google \u0111\u00e3 ph\u00e1t hi\u1ec7n tr\u00ean to\u00e0n website, \u0111\u1ed3ng th\u1eddi b\u00e1o l\u1ed7i sau nh\u1eefng l\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n<li><strong>Yoast SEO v\u00e0 Rank Math:<\/strong> Cung c\u1ea5p tr\u00ecnh t\u1ea1o schema t\u00edch h\u1ee3p cho WordPress, t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n type v\u00e0 m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh c\u01a1 b\u1ea3n theo lo\u1ea1i b\u00e0i \u0111\u0103ng.<\/li>\n<\/ul>\n<p>Plugin gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng m\u00e3 ph\u1ea3i vi\u1ebft th\u1ee7 c\u00f4ng nh\u01b0ng kh\u00f4ng thay th\u1ebf b\u01b0\u1edbc ki\u1ec3m tra. M\u1ed9t schema \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng v\u1eabn c\u00f3 th\u1ec3 sai n\u1ebfu c\u1ea5u h\u00ecnh lo\u1ea1i trang, t\u00e1c gi\u1ea3, h\u00ecnh \u1ea3nh ho\u1eb7c d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m ch\u01b0a ch\u00ednh x\u00e1c.<\/p>\n<h2>\u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 structured data<\/h2>\n<p>Structured data ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c theo d\u00f5i sau tri\u1ec3n khai. Hai ngu\u1ed3n d\u1eef li\u1ec7u ch\u00ednh l\u00e0 Google Search Console, n\u01a1i ghi nh\u1eadn rich results v\u00e0 hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm, c\u00f9ng Google Analytics, n\u01a1i ph\u1ea3n \u00e1nh l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean sau khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3.<\/p>\n<p>Quy tr\u00ecnh \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n<ol>\n<li><strong>Ghi nh\u1eadn m\u1ed1c tri\u1ec3n khai:<\/strong> L\u01b0u ng\u00e0y th\u00eam ho\u1eb7c ch\u1ec9nh s\u1eeda schema \u0111\u1ec3 c\u00f3 \u0111i\u1ec3m so s\u00e1nh tr\u01b0\u1edbc v\u00e0 sau.<\/li>\n<li><strong>Theo d\u00f5i Google Search Console:<\/strong> Ki\u1ec3m tra s\u1ed1 trang h\u1ee3p l\u1ec7, l\u1ed7i, c\u1ea3nh b\u00e1o, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t nh\u1ea5p v\u00e0 CTR.<\/li>\n<li><strong>\u0110\u1ed1i chi\u1ebfu Google Analytics:<\/strong> Quan s\u00e1t s\u1ef1 thay \u0111\u1ed5i c\u1ee7a l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean sau th\u1eddi \u0111i\u1ec3m tri\u1ec3n khai.<\/li>\n<li><strong>So s\u00e1nh theo nh\u00f3m trang:<\/strong> T\u00e1ch trang c\u00f3 rich results kh\u1ecfi trang ch\u01b0a c\u00f3 \u0111\u1ec3 tr\u00e1nh k\u1ebft lu\u1eadn t\u1eeb bi\u1ebfn \u0111\u1ed9ng chung c\u1ee7a to\u00e0n website.<\/li>\n<li><strong>X\u1eed l\u00fd l\u1ed7i v\u00e0 \u0111o l\u1ea1i:<\/strong> S\u1eeda markup, y\u00eau c\u1ea7u x\u00e1c nh\u1eadn b\u1ea3n s\u1eeda r\u1ed3i ti\u1ebfp t\u1ee5c theo d\u00f5i trong chu k\u1ef3 ti\u1ebfp theo.<\/li>\n<\/ol>\n<p>Kh\u00f4ng n\u00ean \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ch\u1ec9 sau m\u1ed9t v\u00e0i ng\u00e0y. Google c\u1ea7n th\u1eddi gian thu th\u1eadp, x\u1eed l\u00fd v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00f3 hi\u1ec3n th\u1ecb rich result hay kh\u00f4ng. Kho\u1ea3ng th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1eeb v\u00e0i ng\u00e0y \u0111\u1ebfn v\u00e0i tu\u1ea7n.<\/p>\n<h3>B\u00e1o c\u00e1o Rich Results trong Google Search Console<\/h3>\n<p>Google Search Console cung c\u1ea5p b\u00e1o c\u00e1o ri\u00eang cho t\u1eebng lo\u1ea1i rich result \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n. Trong khu v\u1ef1c \u201cSearch Appearance\u201d \u2192 \u201cRich Results\u201d, ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 xem c\u00e1c type schema c\u00f9ng ba tr\u1ea1ng th\u00e1i ch\u00ednh:<\/p>\n<ul>\n<li><strong>Valid:<\/strong> Markup h\u1ee3p l\u1ec7.<\/li>\n<li><strong>Warning:<\/strong> Markup c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0ng c\u00f2n thi\u1ebfu th\u00f4ng tin \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb.<\/li>\n<li><strong>Error:<\/strong> Markup c\u00f3 l\u1ed7i khi\u1ebfn rich result kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb.<\/li>\n<\/ul>\n<p>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt sau khi Googlebot thu th\u1eadp v\u00e0 x\u1eed l\u00fd l\u1ea1i trang. Khi ph\u00e1t hi\u1ec7n l\u1ed7i, c\u1ea7n s\u1eeda markup, ki\u1ec3m tra l\u1ea1i b\u1eb1ng Rich Results Test r\u1ed3i ch\u1ecdn \u201cValidate Fix\u201d trong Search Console. Thao t\u00e1c n\u00e0y th\u00f4ng b\u00e1o cho Google r\u1eb1ng l\u1ed7i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c minh l\u1ea1i, thay v\u00ec ch\u1ec9 ch\u1edd chu k\u1ef3 crawl t\u1ef1 nhi\u00ean.<\/p>\n<h3>Rich Result Test \u2013 x\u00e1c minh markup tr\u01b0\u1edbc khi \u0111\u1ea9y live<\/h3>\n<p>Rich Results Test n\u00ean l\u00e0 b\u01b0\u1edbc ki\u1ec3m tra b\u1eaft bu\u1ed9c tr\u01b0\u1edbc khi structured data \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean m\u00f4i tr\u01b0\u1eddng live, \u0111\u1eb7c bi\u1ec7t khi c\u00f9ng m\u1ed9t m\u1eabu schema \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn URL.<\/p>\n<p>C\u00f4ng c\u1ee5 ph\u00e2n bi\u1ec7t r\u00f5 hai m\u1ee9c \u0111\u1ed9 v\u1ea5n \u0111\u1ec1. <strong>Errors<\/strong> th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi thi\u1ebfu thu\u1ed9c t\u00ednh b\u1eaft bu\u1ed9c v\u00e0 c\u00f3 th\u1ec3 ng\u0103n rich result hi\u1ec3n th\u1ecb ho\u00e0n to\u00e0n. <strong>Warnings<\/strong> th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn thu\u1ed9c t\u00ednh khuy\u1ebfn ngh\u1ecb nh\u01b0 <code>image<\/code> ho\u1eb7c <code>author<\/code>; markup v\u1eabn c\u00f3 th\u1ec3 h\u1ee3p l\u1ec7 nh\u01b0ng k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb s\u1ebd thi\u1ebfu th\u00f4ng tin. Vi\u1ec7c ph\u00e2n bi\u1ec7t n\u00e0y gi\u00fap \u0111\u1ed9i tri\u1ec3n khai \u01b0u ti\u00ean l\u1ed7i c\u1ea7n s\u1eeda ngay.<\/p>\n<h2>Nguy\u00ean t\u1eafc s\u1eed d\u1ee5ng structured data theo Google Guidelines<\/h2>\n<p>Google y\u00eau c\u1ea7u structured data ph\u1ea3i ch\u00ednh x\u00e1c, li\u00ean quan v\u00e0 ph\u1ea3n \u00e1nh n\u1ed9i dung th\u1ef1c s\u1ef1 xu\u1ea5t hi\u1ec7n tr\u00ean trang. Vi ph\u1ea1m c\u00f3 th\u1ec3 khi\u1ebfn markup b\u1ecb b\u1ecf qua, rich results bi\u1ebfn m\u1ea5t ho\u1eb7c website nh\u1eadn t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng.<\/p>\n<p>C\u00e1c nguy\u00ean t\u1eafc quan tr\u1ecdng g\u1ed3m:<\/p>\n<ul>\n<li>Ch\u1ec9 \u0111\u00e1nh d\u1ea5u n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y tr\u00ean trang.<\/li>\n<li>Kh\u00f4ng th\u00eam d\u1eef li\u1ec7u sai l\u1ec7ch ho\u1eb7c kh\u00e1c v\u1edbi n\u1ed9i dung hi\u1ec3n th\u1ecb.<\/li>\n<li>Kh\u00f4ng s\u1eed d\u1ee5ng schema kh\u00f4ng li\u00ean quan ch\u1ec9 \u0111\u1ec3 t\u00ecm c\u00e1ch xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng rich result.<\/li>\n<li>Kh\u00f4ng \u0111\u00e1nh d\u1ea5u \u0111\u00e1nh gi\u00e1, gi\u00e1 b\u00e1n ho\u1eb7c t\u00ecnh tr\u1ea1ng h\u00e0ng n\u1ebfu trang kh\u00f4ng cung c\u1ea5p nh\u1eefng th\u00f4ng tin \u0111\u00f3.<\/li>\n<li>Kh\u00f4ng l\u1eb7p markup tr\u00ean nhi\u1ec1u trang kh\u00f4ng li\u00ean quan.<\/li>\n<li>Kh\u00f4ng s\u1eed d\u1ee5ng structured data \u0111\u1ec3 che gi\u1ea5u ho\u1eb7c \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>Duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung b\u00ean c\u1ea1nh t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a m\u00e3.<\/li>\n<\/ul>\n<p>Markup \u0111\u00fang c\u00fa ph\u00e1p kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c Google s\u1ebd hi\u1ec3n th\u1ecb rich result. M\u1ed9t trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u1eabn c\u00f3 th\u1ec3 b\u1ecb t\u1eeb ch\u1ed1i v\u00ec Google xem x\u00e9t c\u1ea3 n\u1ed9i dung, \u0111\u1ed9 li\u00ean quan v\u00e0 \u0111\u1ed9 tin c\u1eady, kh\u00f4ng ch\u1ec9 \u0111\u1ecdc ri\u00eang kh\u1ed1i schema.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 structured data SEO<\/h2>\n<h4>Structured data c\u00f3 tr\u1ef1c ti\u1ebfp t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm kh\u00f4ng?<\/h4>\n<p><strong>Kh\u00f4ng.<\/strong> Google x\u00e1c nh\u1eadn structured data kh\u00f4ng ph\u1ea3i t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp. Gi\u00e1 tr\u1ecb ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u n\u1ed9i dung v\u00e0 gi\u00fap trang \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng rich results. C\u00e1ch hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt h\u01a1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n CTR, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 SEO t\u1ed5ng th\u1ec3.<\/p>\n<h4>Structured data c\u00f3 \u0111\u1ea3m b\u1ea3o trang xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng rich results kh\u00f4ng?<\/h4>\n<p><strong>Kh\u00f4ng.<\/strong> Markup h\u1ee3p l\u1ec7 ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, kh\u00f4ng ph\u1ea3i s\u1ef1 b\u1ea3o \u0111\u1ea3m. Google c\u00f2n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang, m\u1ee9c \u0111\u1ed9 li\u00ean quan, ng\u1eef c\u1ea3nh truy v\u1ea5n v\u00e0 nhi\u1ec1u t\u00edn hi\u1ec7u kh\u00e1c tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh c\u00f3 hi\u1ec3n th\u1ecb rich result hay kh\u00f4ng.<\/p>\n<h4>C\u00f3 th\u1ec3 tri\u1ec3n khai nhi\u1ec1u lo\u1ea1i schema tr\u00ean c\u00f9ng m\u1ed9t trang kh\u00f4ng?<\/h4>\n<p><strong>C\u00f3.<\/strong> M\u1ed9t trang c\u00f3 th\u1ec3 ch\u1ee9a nhi\u1ec1u lo\u1ea1i schema n\u1ebfu m\u1ed7i type \u0111\u1ec1u ph\u1ea3n \u00e1nh \u0111\u00fang n\u1ed9i dung th\u1ef1c t\u1ebf. M\u1ed9t b\u00e0i blog c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p Article, BreadcrumbList v\u00e0 FAQPage. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i th\u00eam c\u00e0ng nhi\u1ec1u type c\u00e0ng t\u1ed1t, m\u00e0 l\u00e0 m\u00f4 t\u1ea3 \u0111\u00fang c\u00e1c th\u00e0nh ph\u1ea7n th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i tr\u00ean trang.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Structured data kh\u00f4ng \u0111\u1ea9y m\u1ed9t website l\u00ean th\u1ee9 h\u1ea1ng cao h\u01a1n b\u1eb1ng m\u1ed9t b\u01b0\u1edbc k\u1ef9 thu\u1eadt \u0111\u01a1n l\u1ebb. N\u00f3 l\u00e0m m\u1ed9t vi\u1ec7c n\u1ec1n t\u1ea3ng h\u01a1n: bi\u1ebfn n\u1ed9i dung v\u1ed1n r\u00f5 r\u00e0ng v\u1edbi con ng\u01b0\u1eddi th\u00e0nh d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u1edbi m\u00e1y.<\/p>\n<p>M\u1ed9t quy tr\u00ecnh tri\u1ec3n khai t\u1ed1t b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ch\u1ecdn \u0111\u00fang type, \u0111i\u1ec1n \u0111\u00fang properties, \u01b0u ti\u00ean JSON-LD, ki\u1ec3m tra b\u1eb1ng Rich Results Test v\u00e0 theo d\u00f5i trong Search Console. Khi markup ph\u1ea3n \u00e1nh trung th\u1ef1c n\u1ed9i dung, website c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c hi\u1ec3u ch\u00ednh x\u00e1c h\u01a1n v\u00e0 xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Structured data SEO l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh d\u1ea5u n\u1ed9i dung trang web b\u1eb1ng m\u00e3 chu\u1ea9n h\u00f3a \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 hi\u1ec3u ch\u00ednh x\u00e1c \u00fd ngh\u0129a c\u1ee7a n\u1ed9i dung. Thay v\u00ec ch\u1ec9 nh\u00ecn th\u1ea5y m\u1ed9t chu\u1ed7i v\u0103n b\u1ea3n, Google c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u00e2u l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m, gi\u00e1 b\u00e1n, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,22],"tags":[23],"class_list":["post-3489","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-on-page-seo","tag-on-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3489"}],"version-history":[{"count":4,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3489\/revisions"}],"predecessor-version":[{"id":3499,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3489\/revisions\/3499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3490"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}