{"id":3459,"date":"2026-07-19T12:02:59","date_gmt":"2026-07-19T12:02:59","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3459"},"modified":"2026-07-19T12:02:59","modified_gmt":"2026-07-19T12:02:59","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/on-page-seo\/","title":{"rendered":"On-page SEO: H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u to\u00e0n di\u1ec7n cho website hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/on-page-seo.webp\" alt=\"on-page SEO t\u1ed1i \u01b0u to\u00e0n di\u1ec7n website chu\u1ea9n SEO hi\u1ec7u qu\u1ea3\" \/><\/p>\n<p><strong>On-page SEO bao g\u1ed3m to\u00e0n b\u1ed9 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ed9t trang web<\/strong>, t\u1eeb n\u1ed9i dung, m\u00e3 HTML \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 ph\u1ea7n SEO m\u00e0 ch\u1ee7 website c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m so\u00e1t, \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n.<\/p>\n<p>N\u1ebfu m\u1ed9t trang kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng, Google kh\u00f3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung ch\u00ednh. N\u1ebfu trang t\u1ea3i ch\u1eadm ho\u1eb7c tr\u1ea3 l\u1eddi sai nhu c\u1ea7u, ng\u01b0\u1eddi d\u00f9ng c\u0169ng nhanh ch\u00f3ng r\u1eddi \u0111i. V\u00ec v\u1eady, on-page SEO v\u1eeba gi\u00fap bot hi\u1ec3u trang, v\u1eeba gi\u00fap ng\u01b0\u1eddi th\u1eadt \u0111\u1ecdc v\u00e0 s\u1eed d\u1ee5ng trang d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>B\u00e0i vi\u1ebft s\u1ebd \u0111i theo tr\u00ecnh t\u1ef1: \u0111\u1ecbnh ngh\u0129a, vai tr\u00f2, c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, ti\u00eau chu\u1ea9n n\u00e2ng cao v\u00e0 c\u00f4ng c\u1ee5 ki\u1ec3m tra th\u1ef1c t\u1ebf.<\/p>\n<h2>SEO On-page l\u00e0 g\u00ec?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/seo-onpage-dinh-nghia.webp\" alt=\"SEO on-page \u0111\u1ecbnh ngh\u0129a t\u1ed1i \u01b0u tr\u00ean trang website on-site SEO\" \/><\/p>\n<blockquote><p><strong>On-page SEO, hay on-site SEO, l\u00e0 t\u1eadp h\u1ee3p k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u ngay tr\u00ean trang web nh\u1eb1m c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/strong><\/p><\/blockquote>\n<p>Ph\u1ea1m vi c\u1ee7a on-page SEO g\u1ed3m n\u1ed9i dung, c\u1ea5u tr\u00fac HTML v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng trong t\u1eebng trang. C\u00f3 th\u1ec3 chia ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u00e0nh hai nh\u00f3m ch\u00ednh:<\/p>\n<ul>\n<li><strong>On-page content:<\/strong> N\u1ed9i dung, t\u1eeb kh\u00f3a, search intent, c\u1ea5u tr\u00fac heading, kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 m\u1ee9c \u0111\u1ed9 chuy\u00ean s\u00e2u.<\/li>\n<li><strong>On-page technical:<\/strong> Title tag, meta description, URL, h\u00ecnh \u1ea3nh, t\u1ed1c \u0111\u1ed9, schema v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>C\u00e1ch ph\u00e2n lo\u1ea1i n\u00e0y gi\u00fap ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb bi\u1ebft n\u00ean s\u1eeda v\u1ea5n \u0111\u1ec1 n\u00e0o tr\u01b0\u1edbc. M\u1ed9t b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung t\u1ed1t nh\u01b0ng t\u1ea3i qu\u00e1 ch\u1eadm v\u1eabn kh\u00f3 gi\u1eef ng\u01b0\u1eddi \u0111\u1ecdc. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t trang ch\u1ea1y nhanh nh\u01b0ng n\u1ed9i dung kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u00fang c\u00e2u h\u1ecfi c\u0169ng kh\u00f4ng th\u1ec3 x\u1ebfp h\u1ea1ng b\u1ec1n v\u1eefng.<\/p>\n<h2>S\u1ef1 kh\u00e1c nhau gi\u1eefa SEO On-page v\u00e0 SEO Off-page<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/onpage-offpage-seo.webp\" alt=\"so s\u00e1nh SEO on-page v\u00e0 SEO off-page y\u1ebfu t\u1ed1 ki\u1ec3m so\u00e1t trong ngo\u00e0i website\" \/><\/p>\n<table>\n<thead>\n<tr>\n<th>Ti\u00eau ch\u00ed<\/th>\n<th>On-page SEO<\/th>\n<th>Off-page SEO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ph\u1ea1m vi<\/td>\n<td>C\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong trang nh\u01b0 n\u1ed9i dung, HTML, URL, h\u00ecnh \u1ea3nh v\u00e0 UX<\/td>\n<td>C\u00e1c t\u00edn hi\u1ec7u b\u00ean ngo\u00e0i website nh\u01b0 backlink v\u00e0 l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td>M\u1ee9c \u0111\u1ed9 ki\u1ec3m so\u00e1t<\/td>\n<td>Ch\u1ee7 website c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n<\/td>\n<td>Ph\u1ee5 thu\u1ed9c v\u00e0o website, n\u1ec1n t\u1ea3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng b\u00ean ngo\u00e0i<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng<\/td>\n<td>C\u00f3 th\u1ec3 t\u1ea1o thay \u0111\u1ed5i t\u01b0\u01a1ng \u0111\u1ed1i nhanh sau khi Google thu th\u1eadp l\u1ea1i d\u1eef li\u1ec7u<\/td>\n<td>Th\u01b0\u1eddng c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9 uy t\u00edn v\u00e0 h\u1ec7 th\u1ed1ng li\u00ean k\u1ebft<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>On-page SEO l\u00e0 ph\u1ea7n m\u00f3ng; off-page SEO l\u00e0 l\u1ef1c \u0111\u1ea9y. M\u1ed9t backlink t\u1ed1t c\u00f3 th\u1ec3 truy\u1ec1n s\u1ee9c m\u1ea1nh t\u1edbi trang \u0111\u00edch, nh\u01b0ng s\u1ee9c m\u1ea1nh \u0111\u00f3 ch\u1ec9 ph\u00e1t huy khi trang c\u00f3 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 t\u1ed1t.<\/p>\n<p>N\u1ebfu on-page y\u1ebfu, ng\u01b0\u1eddi d\u00f9ng v\u00e0o trang r\u1ed3i r\u1eddi \u0111i v\u00ec n\u1ed9i dung m\u1ecfng, kh\u00f3 \u0111\u1ecdc ho\u1eb7c kh\u00f4ng \u0111\u00fang nhu c\u1ea7u. Khi \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng backlink l\u1edbn c\u0169ng kh\u00f3 gi\u00fap trang gi\u1eef th\u1ee9 h\u1ea1ng l\u00e2u d\u00e0i. V\u00ec v\u1eady, website n\u00ean ho\u00e0n thi\u1ec7n on-page tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o off-page.<\/p>\n<h2>T\u1ea1i sao ph\u1ea3i t\u1ed1i \u01b0u SEO On-page?<\/h2>\n<p>On-page SEO t\u00e1c \u0111\u1ed9ng theo hai h\u01b0\u1edbng. V\u1edbi Google, n\u00f3 gi\u00fap bot \u0111\u1ecdc v\u00e0 ph\u00e2n lo\u1ea1i n\u1ed9i dung ch\u00ednh x\u00e1c. V\u1edbi ng\u01b0\u1eddi d\u00f9ng, n\u00f3 gi\u00fap trang d\u1ec5 hi\u1ec3u, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 \u0111\u00e1ng tin h\u01a1n. Hai h\u01b0\u1edbng n\u00e0y kh\u00f4ng t\u00e1ch r\u1eddi: m\u1ed9t trang ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng t\u1ed1t th\u01b0\u1eddng c\u0169ng t\u1ea1o ra nh\u1eefng t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng h\u01a1n cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<h3>\u0110\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google<\/h3>\n<p>C\u00e1c t\u00edn hi\u1ec7u tr\u00ean trang cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ec3 Googlebot x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1, m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 v\u1ecb tr\u00ed c\u1ee7a trang trong m\u1ed9t nh\u00f3m n\u1ed9i dung.<\/p>\n<ul>\n<li>Title tag cho bi\u1ebft ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a trang.<\/li>\n<li>H1, H2 v\u00e0 H3 th\u1ec3 hi\u1ec7n c\u1ea5u tr\u00fac th\u00f4ng tin.<\/li>\n<li>N\u1ed9i dung gi\u00fap Google x\u00e1c \u0111\u1ecbnh trang \u0111ang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0o.<\/li>\n<li>Schema b\u1ed5 sung ng\u1eef ngh\u0129a r\u00f5 r\u00e0ng cho t\u1eebng lo\u1ea1i d\u1eef li\u1ec7u.<\/li>\n<li>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 gi\u00fap bot t\u00ecm th\u1ea5y c\u00e1c trang kh\u00e1c v\u00e0 hi\u1ec3u quan h\u1ec7 gi\u1eefa ch\u00fang.<\/li>\n<\/ul>\n<p>Google d\u00f9ng nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y \u0111\u1ec3 ph\u00e2n lo\u1ea1i trang v\u00e0o nh\u00f3m ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 th\u1ee9 h\u1ea1ng. Theo nghi\u00ean c\u1ee9u c\u1ee7a Backlinko n\u0103m 2020, n\u1ed9i dung c\u00f3 H1 r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n \u1edf trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean cao h\u01a1n kho\u1ea3ng hai l\u1ea7n so v\u1edbi n\u1ed9i dung kh\u00f4ng c\u00f3 H1 r\u00f5 r\u00e0ng.<\/p>\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a on-page SEO c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i qua th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p trong Google Search Console.<\/p>\n<h3>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u1ebfn m\u1ed9t trang v\u1edbi k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb ti\u00eau \u0111\u1ec1 v\u00e0 \u0111o\u1ea1n m\u00f4 t\u1ea3 tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. On-page SEO gi\u00fap trang th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a \u0111\u00f3.<\/p>\n<ul>\n<li>Heading r\u00f5 r\u00e0ng gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm nhanh ph\u1ea7n th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/li>\n<li>URL d\u1ec5 \u0111\u1ecdc gi\u00fap h\u1ecd hi\u1ec3u ch\u1ee7 \u0111\u1ec1 tr\u01b0\u1edbc khi nh\u1ea5p.<\/li>\n<li>N\u1ed9i dung \u0111\u00fang search intent gi\u1ea3m kho\u1ea3ng c\u00e1ch gi\u1eefa k\u1ef3 v\u1ecdng v\u00e0 th\u1ef1c t\u1ebf.<\/li>\n<li>T\u1ed1c \u0111\u1ed9 t\u1ed1t h\u1ea1n ch\u1ebf vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng r\u1eddi trang tr\u01b0\u1edbc khi n\u1ed9i dung xu\u1ea5t hi\u1ec7n.<\/li>\n<li>Giao di\u1ec7n responsive gi\u00fap trang s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c tr\u00ean \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 m\u00e1y t\u00ednh.<\/li>\n<\/ul>\n<p>N\u1ebfu \u0111o\u1ea1n m\u00f4 t\u1ea3 h\u1ee9a m\u1ed9t \u0111i\u1ec1u nh\u01b0ng n\u1ed9i dung tr\u1ea3 l\u1eddi m\u1ed9t vi\u1ec7c kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tho\u00e1t nhanh. Th\u1eddi gian \u1edf l\u1ea1i gi\u1ea3m, t\u1ef7 l\u1ec7 tho\u00e1t t\u0103ng v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u0169ng suy y\u1ebfu.<\/p>\n<p>Theo Google, 53% ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng r\u1eddi kh\u1ecfi trang n\u1ebfu th\u1eddi gian t\u1ea3i v\u01b0\u1ee3t qu\u00e1 ba gi\u00e2y. V\u00ec v\u1eady, on-page SEO kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn th\u1ee9 h\u1ea1ng m\u00e0 c\u00f2n g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2>C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong SEO On-page<\/h2>\n<p>M\u1ed9t trang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t kh\u00f4ng d\u1ef1a v\u00e0o m\u1ed9t th\u1ee7 thu\u1eadt \u0111\u01a1n l\u1ebb. N\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u t\u00edn hi\u1ec7u nh\u1ecf ph\u1ed1i h\u1ee3p v\u1edbi nhau. Ch\u00edn y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y t\u1ea1o th\u00e0nh n\u1ec1n t\u1ea3ng gi\u00fap c\u1ea3 bot v\u00e0 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u trang.<\/p>\n<h3>T\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1 (Title Tag)<\/h3>\n<ul>\n<li>\u0110\u1eb7t t\u1eeb kh\u00f3a ch\u00ednh g\u1ea7n \u0111\u1ea7u title tag.<\/li>\n<li>Gi\u1eef \u0111\u1ed9 d\u00e0i trong kho\u1ea3ng 50\u201365 k\u00fd t\u1ef1.<\/li>\n<li>M\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung c\u1ee7a trang.<\/li>\n<li>Vi\u1ebft m\u1ed9t title ri\u00eang cho t\u1eebng URL.<\/li>\n<li>Tr\u00e1nh l\u1eb7p t\u1eeb kh\u00f3a ho\u1eb7c d\u00f9ng ti\u00eau \u0111\u1ec1 g\u00e2y hi\u1ec3u nh\u1ea7m.<\/li>\n<\/ul>\n<p>Google th\u01b0\u1eddng c\u1eaft ti\u00eau \u0111\u1ec1 v\u01b0\u1ee3t qu\u00e1 kho\u1ea3ng 600 pixel, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 60\u201365 k\u00fd t\u1ef1 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p. Ti\u00eau \u0111\u1ec1 b\u1ecb c\u1eaft c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t ph\u1ea7n th\u00f4ng tin quan tr\u1ecdng v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 nh\u1ea5p.<\/p>\n<p>M\u1ed7i trang c\u0169ng c\u1ea7n m\u1ed9t title duy nh\u1ea5t. Khi nhi\u1ec1u trang d\u00f9ng chung ti\u00eau \u0111\u1ec1 v\u00e0 c\u00f9ng nh\u1eafm t\u1edbi m\u1ed9t t\u1eeb kh\u00f3a, Google kh\u00f3 bi\u1ebft URL n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn t\u1edbi c\u1ea1nh tranh t\u1eeb kh\u00f3a n\u1ed9i b\u1ed9 v\u00e0 l\u00e0m ph\u00e2n t\u00e1n s\u1ee9c m\u1ea1nh c\u1ee7a website.<\/p>\n<blockquote><p>Xem th\u00eam c\u00e1ch ph\u00e2n bi\u1ec7t v\u00e0 t\u1ed1i \u01b0u <a href=\"https:\/\/vbaseup.com\/kien-thuc\/title-tag-h1\/\">Title Tag v\u00e0 H1<\/a>.<\/p><\/blockquote>\n<h3>T\u1ed1i \u01b0u m\u00f4 t\u1ea3 meta (Meta Description)<\/h3>\n<p>Meta description kh\u00f4ng tr\u1ef1c ti\u1ebfp quy\u1ebft \u0111\u1ecbnh th\u1ee9 h\u1ea1ng, nh\u01b0ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh nh\u1ea5p c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. M\u1ed9t m\u00f4 t\u1ea3 t\u1ed1t c\u1ea7n cho ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec sau khi m\u1edf trang.<\/p>\n<ul>\n<li>Gi\u1eef \u0111\u1ed9 d\u00e0i kho\u1ea3ng 120\u2013158 k\u00fd t\u1ef1.<\/li>\n<li>\u0110\u01b0a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li>\n<li>N\u00eau r\u00f5 l\u1ee3i \u00edch ho\u1eb7c n\u1ed9i dung n\u1ed5i b\u1eadt.<\/li>\n<li>D\u00f9ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p.<\/li>\n<li>Kh\u00f4ng vi\u1ebft c\u00f9ng m\u1ed9t m\u00f4 t\u1ea3 cho nhi\u1ec1u trang.<\/li>\n<\/ul>\n<p>Google c\u00f3 th\u1ec3 in \u0111\u1eadm t\u1eeb kh\u00f3a tr\u00f9ng v\u1edbi truy v\u1ea5n, gi\u00fap k\u1ebft qu\u1ea3 n\u1ed5i b\u1eadt h\u01a1n. Tuy nhi\u00ean, meta description kh\u00f4ng ph\u1ea3i n\u1ed9i dung c\u1ed1 \u0111\u1ecbnh tuy\u1ec7t \u0111\u1ed1i. Trong kho\u1ea3ng 70% tr\u01b0\u1eddng h\u1ee3p, Google c\u00f3 th\u1ec3 l\u1ea5y m\u1ed9t \u0111o\u1ea1n v\u0103n kh\u00e1c tr\u00ean trang n\u1ebfu \u0111o\u1ea1n \u0111\u00f3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi truy v\u1ea5n c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>V\u00ec v\u1eady, ngo\u00e0i vi\u1ec7c vi\u1ebft meta description t\u1ed1t, to\u00e0n b\u1ed9 n\u1ed9i dung c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng \u0111o\u1ea1n tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ee7 ng\u1eef c\u1ea3nh.<\/p>\n<h3>T\u1ed1i \u01b0u n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, chu\u1ea9n SEO v\u00e0 \u0111\u00e1p \u1ee9ng Search Intent<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/content-search-intent.webp\" alt=\"t\u1ed1i \u01b0u n\u1ed9i dung chu\u1ea9n SEO \u0111\u00e1p \u1ee9ng search intent ch\u1ea5t l\u01b0\u1ee3ng cao\" \/><\/p>\n<p>N\u1ed9i dung t\u1ed1t nh\u1ea5t kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 n\u1ed9i dung d\u00e0i nh\u1ea5t hay l\u1eb7p t\u1eeb kh\u00f3a nhi\u1ec1u nh\u1ea5t. Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi <em>search intent<\/em> \u2014 m\u1ee5c \u0111\u00edch th\u1eadt s\u1ef1 \u0111\u1ee9ng sau truy v\u1ea5n.<\/p>\n<p>B\u1ed1n nh\u00f3m search intent ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n<ul>\n<li><strong>Informational:<\/strong> Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u00ecm hi\u1ec3u ho\u1eb7c gi\u1ea3i \u0111\u00e1p m\u1ed9t c\u00e2u h\u1ecfi.<\/li>\n<li><strong>Commercial:<\/strong> Ng\u01b0\u1eddi d\u00f9ng \u0111ang so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/li>\n<li><strong>Transactional:<\/strong> Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n mua, \u0111\u0103ng k\u00fd ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng.<\/li>\n<li><strong>Navigational:<\/strong> Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n \u0111\u1ebfn m\u1ed9t website ho\u1eb7c trang c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<p>C\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n intent b\u1eb1ng c\u00e1ch quan s\u00e1t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hi\u1ec7n t\u1ea1i. N\u1ebfu c\u00e1c trang \u0111\u1ea7u \u0111\u1ec1u l\u00e0 h\u01b0\u1edbng d\u1eabn, m\u1ed9t trang b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp s\u1ebd kh\u00f3 c\u1ea1nh tranh d\u00f9 \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu k\u1ebft qu\u1ea3 ch\u1ee7 y\u1ebfu l\u00e0 trang s\u1ea3n ph\u1ea9m, m\u1ed9t b\u00e0i ki\u1ebfn th\u1ee9c d\u00e0i ch\u01b0a ch\u1eafc ph\u00f9 h\u1ee3p.<\/p>\n<p>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng c\u1ea7n:<\/p>\n<ul>\n<li>C\u00f3 th\u00f4ng tin ri\u00eang, kh\u00f4ng sao ch\u00e9p.<\/li>\n<li>Bao ph\u1ee7 \u0111\u1ee7 s\u00e2u c\u00e2u h\u1ecfi ch\u00ednh v\u00e0 c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan.<\/li>\n<li>\u0110\u01b0a ra v\u00ed d\u1ee5 ho\u1eb7c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf.<\/li>\n<li>Chia n\u1ed9i dung th\u00e0nh c\u00e1c ph\u1ea7n d\u1ec5 t\u00ecm.<\/li>\n<li>Lo\u1ea1i b\u1ecf nh\u1eefng \u0111o\u1ea1n vi\u1ebft ch\u1ec9 \u0111\u1ec3 k\u00e9o d\u00e0i b\u00e0i.<\/li>\n<\/ul>\n<p>Theo HubSpot, b\u00e0i vi\u1ebft d\u00e0i tr\u00ean 2.000 t\u1eeb c\u00f3 th\u1ec3 nh\u1eadn nhi\u1ec1u backlink t\u1ef1 nhi\u00ean v\u00e0 organic traffic h\u01a1n b\u00e0i d\u01b0\u1edbi 1.000 t\u1eeb, nh\u01b0ng l\u1ee3i th\u1ebf ch\u1ec9 xu\u1ea5t hi\u1ec7n khi n\u1ed9i dung th\u1ef1c s\u1ef1 \u0111\u00fang intent. \u0110\u1ed9 d\u00e0i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ec1u s\u00e2u, kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau \u0111\u1ed9c l\u1eadp.<\/p>\n<h3>T\u1ed1i \u01b0u c\u00e1c th\u1ebb Heading (H1, H2, H3)<\/h3>\n<ul>\n<li>M\u1ed7i trang n\u00ean c\u00f3 m\u1ed9t H1 th\u1ec3 hi\u1ec7n ch\u1ee7 \u0111\u1ec1 trung t\u00e2m.<\/li>\n<li>H2 chia b\u00e0i th\u00e0nh c\u00e1c nh\u00f3m \u00fd l\u1edbn.<\/li>\n<li>H3 gi\u1ea3i th\u00edch nh\u1eefng n\u1ed9i dung nh\u1ecf n\u1eb1m trong t\u1eebng H2.<\/li>\n<li>\u0110\u01b0a t\u1eeb kh\u00f3a li\u00ean quan v\u00e0o heading khi ph\u00f9 h\u1ee3p.<\/li>\n<li>Kh\u00f4ng ch\u1ecdn c\u1ea5p heading ch\u1ec9 v\u00ec mu\u1ed1n thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc ch\u1eef.<\/li>\n<\/ul>\n<p>Heading l\u00e0 c\u1ea5u tr\u00fac th\u00f4ng tin, kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ecbnh d\u1ea1ng tr\u00ecnh b\u00e0y. H1 x\u00e1c nh\u1eadn ch\u1ee7 \u0111\u1ec1 ch\u00ednh; H2 v\u00e0 H3 t\u1ea1o ra s\u01a1 \u0111\u1ed3 ph\u00e2n c\u1ea5p \u0111\u1ec3 bot nh\u1eadn bi\u1ebft quan h\u1ec7 gi\u1eefa c\u00e1c ph\u1ea7n n\u1ed9i dung.<\/p>\n<p>Heading d\u1ea1ng c\u00e2u h\u1ecfi c\u00f2n gi\u00fap Google d\u1ec5 tr\u00edch xu\u1ea5t \u0111o\u1ea1n tr\u1ea3 l\u1eddi ph\u00eda d\u01b0\u1edbi cho featured snippet ho\u1eb7c m\u1ee5c \u201cM\u1ecdi ng\u01b0\u1eddi c\u0169ng h\u1ecfi\u201d. Tuy nhi\u00ean, c\u1ea5u tr\u00fac ph\u1ea3i c\u00f3 logic: H3 n\u00ean n\u1eb1m trong m\u1ed9t H2 li\u00ean quan, kh\u00f4ng xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t ph\u1ea7n \u0111\u1ed9c l\u1eadp.<\/p>\n<blockquote><p>Xem h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/heading-structure\/\">c\u1ea5u tr\u00fac heading<\/a> \u0111\u1ec3 tr\u00e1nh ph\u00e2n t\u1ea7ng sai.<\/p><\/blockquote>\n<h3>T\u1ed1i \u01b0u URL th\u00e2n thi\u1ec7n v\u1edbi SEO<\/h3>\n<ul>\n<li>D\u00f9ng slug ti\u1ebfng Vi\u1ec7t kh\u00f4ng d\u1ea5u.<\/li>\n<li>Ph\u00e2n c\u00e1ch c\u00e1c t\u1eeb b\u1eb1ng d\u1ea5u g\u1ea1ch ngang.<\/li>\n<li>\u0110\u01b0a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o URL khi t\u1ef1 nhi\u00ean.<\/li>\n<li>Gi\u1eef slug ng\u1eafn, th\u01b0\u1eddng kho\u1ea3ng 3\u20135 t\u1eeb.<\/li>\n<li>Tr\u00e1nh tham s\u1ed1 \u0111\u1ed9ng, k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t v\u00e0 chu\u1ed7i s\u1ed1 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a.<\/li>\n<\/ul>\n<p>URL t\u1ed1t gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u00e0 bot \u0111o\u00e1n \u0111\u01b0\u1ee3c n\u1ed9i dung trang tr\u01b0\u1edbc khi m\u1edf. Ch\u1eb3ng h\u1ea1n, <code>\/seo-friendly-url<\/code> r\u00f5 ngh\u0129a h\u01a1n <code>\/page?id=28491<\/code>.<\/p>\n<p>Google khuy\u1ebfn ngh\u1ecb URL ng\u1eafn, d\u1ec5 \u0111\u1ecdc v\u00e0 m\u00f4 t\u1ea3 \u0111\u00fang n\u1ed9i dung. Tuy nhi\u00ean, kh\u00f4ng n\u00ean \u0111\u1ed5i URL ch\u1ec9 \u0111\u1ec3 l\u00e0m n\u00f3 \u0111\u1eb9p h\u01a1n n\u1ebfu trang \u0111\u00e3 c\u00f3 th\u1ee9 h\u1ea1ng v\u00e0 backlink. Khi b\u1eaft bu\u1ed9c thay \u0111\u1ed5i, c\u1ea7n thi\u1ebft l\u1eadp chuy\u1ec3n h\u01b0\u1edbng 301 t\u1eeb URL c\u0169 sang URL m\u1edbi \u0111\u1ec3 b\u1ea3o to\u00e0n ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft.<\/p>\n<blockquote><p>H\u01b0\u1edbng d\u1eabn v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/seo-friendly-url\/\">URL th\u00e2n thi\u1ec7n v\u1edbi SEO<\/a> s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac ph\u00f9 h\u1ee3p ngay t\u1eeb \u0111\u1ea7u.<\/p><\/blockquote>\n<h3>T\u1ed1i \u01b0u h\u00ecnh \u1ea3nh (Alt text, k\u00edch th\u01b0\u1edbc, \u0111\u1ecbnh d\u1ea1ng)<\/h3>\n<ul>\n<li>\u0110\u1eb7t t\u00ean file m\u00f4 t\u1ea3 \u0111\u00fang n\u1ed9i dung \u1ea3nh.<\/li>\n<li>Vi\u1ebft alt text ng\u1eafn, t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 t\u1eeb kh\u00f3a li\u00ean quan khi ph\u00f9 h\u1ee3p.<\/li>\n<li>Kh\u00f4ng nh\u1ed3i t\u1eeb kh\u00f3a v\u00e0o alt text.<\/li>\n<li>D\u00f9ng WebP ho\u1eb7c JPEG t\u00f9y lo\u1ea1i h\u00ecnh \u1ea3nh.<\/li>\n<li>N\u00e9n \u1ea3nh v\u00e0 t\u1ea3i \u0111\u00fang k\u00edch th\u01b0\u1edbc m\u00e0 giao di\u1ec7n th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng.<\/li>\n<li>Tr\u00e1nh t\u1ea3i m\u1ed9t \u1ea3nh l\u1edbn r\u1ed3i thu nh\u1ecf b\u1eb1ng CSS.<\/li>\n<\/ul>\n<p>Alt text gi\u00fap Google hi\u1ec3u n\u1ed9i dung h\u00ecnh \u1ea3nh v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c \u1ea3nh trong Google Images. N\u00f3 c\u0169ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh ho\u1eb7c tr\u01b0\u1eddng h\u1ee3p \u1ea3nh kh\u00f4ng th\u1ec3 t\u1ea3i.<\/p>\n<p>H\u00ecnh \u1ea3nh th\u01b0\u1eddng chi\u1ebfm kho\u1ea3ng 50\u201370% t\u1ed5ng dung l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t trang web theo d\u1eef li\u1ec7u t\u1eeb Google PageSpeed Insights. Do \u0111\u00f3, n\u00e9n v\u00e0 \u0111\u1ed5i \u0111\u1ecbnh d\u1ea1ng \u1ea3nh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi gian hi\u1ec3n th\u1ecb n\u1ed9i dung l\u1edbn nh\u1ea5t, hay LCP. M\u1ed9t b\u1ee9c \u1ea3nh 2 MB kh\u00f4ng t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb n\u1ebfu v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb ch\u1ec9 c\u1ea7n phi\u00ean b\u1ea3n 150 KB.<\/p>\n<h3>T\u1ed1i \u01b0u li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (Internal Links) v\u00e0 li\u00ean k\u1ebft ngo\u00e0i (External Links)<\/h3>\n<p>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 gi\u00fap bot kh\u00e1m ph\u00e1 trang m\u1edbi, ph\u00e2n ph\u1ed1i PageRank v\u00e0 hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c ch\u1ee7 \u0111\u1ec1 trong c\u00f9ng website. Li\u00ean k\u1ebft ngo\u00e0i gi\u00fap ch\u1ee9ng minh th\u00f4ng tin c\u00f3 c\u01a1 s\u1edf khi tr\u1ecf t\u1edbi b\u00e1o c\u00e1o, nghi\u00ean c\u1ee9u ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ea9m quy\u1ec1n.<\/p>\n<ul>\n<li>D\u00f9ng anchor text m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung trang \u0111\u00edch.<\/li>\n<li>Thay \u0111\u1ed5i c\u00e1ch di\u1ec5n \u0111\u1ea1t t\u1ef1 nhi\u00ean thay v\u00ec l\u1eb7p l\u1ea1i m\u1ed9t c\u1ee5m t\u1eeb exact match.<\/li>\n<li>\u0110\u1eb7t li\u00ean k\u1ebft trong ph\u1ea7n n\u1ed9i dung th\u1ef1c s\u1ef1 li\u00ean quan.<\/li>\n<li>\u01afu ti\u00ean li\u00ean k\u1ebft t\u1edbi c\u00e1c trang quan tr\u1ecdng nh\u01b0ng kh\u00f3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y.<\/li>\n<li>Ki\u1ec3m tra v\u00e0 s\u1eeda li\u00ean k\u1ebft h\u1ecfng \u0111\u1ecbnh k\u1ef3.<\/li>\n<li>D\u1eabn ngu\u1ed3n ngo\u00e0i khi \u0111\u01b0a ra d\u1eef li\u1ec7u ho\u1eb7c kh\u1eb3ng \u0111\u1ecbnh c\u1ea7n b\u1eb1ng ch\u1ee9ng.<\/li>\n<\/ul>\n<p>Internal links t\u1ea1o ra m\u1ea1ng l\u01b0\u1edbi ch\u1ee7 \u0111\u1ec1 b\u00ean trong website. M\u1ed9t trang nh\u1eadn nhi\u1ec1u li\u00ean k\u1ebft n\u1ed9i b\u1ed9 ph\u00f9 h\u1ee3p th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 trang quan tr\u1ecdng trong c\u1ee5m n\u1ed9i dung \u0111\u00f3.<\/p>\n<p>External links c\u0169ng kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 h\u00e0nh \u0111\u1ed9ng \u201c\u0111\u1ea9y ng\u01b0\u1eddi \u0111\u1ecdc ra kh\u1ecfi website\u201d. Trong c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn ti\u1ec1n b\u1ea1c, s\u1ee9c kh\u1ecfe ho\u1eb7c \u0111\u1eddi s\u1ed1ng, vi\u1ec7c d\u1eabn ngu\u1ed3n \u0111\u00e1ng tin gi\u00fap t\u0103ng \u0111\u1ed9 minh b\u1ea1ch v\u00e0 c\u1ee7ng c\u1ed1 E-E-A-T.<\/p>\n<h3>T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang (Page Speed Optimization)<\/h3>\n<ul>\n<li>Gi\u1eef LCP d\u01b0\u1edbi 2,5 gi\u00e2y.<\/li>\n<li>Gi\u1eef FID d\u01b0\u1edbi 100 mili gi\u00e2y.<\/li>\n<li>Gi\u1eef CLS d\u01b0\u1edbi 0,1.<\/li>\n<li>N\u00e9n \u1ea3nh tr\u01b0\u1edbc khi t\u1ea3i l\u00ean website.<\/li>\n<li>B\u1eadt b\u1ed9 nh\u1edb \u0111\u1ec7m tr\u00ecnh duy\u1ec7t.<\/li>\n<li>Thu g\u1ecdn CSS v\u00e0 JavaScript.<\/li>\n<li>S\u1eed d\u1ee5ng CDN n\u1ebfu website ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng \u1edf nhi\u1ec1u khu v\u1ef1c.<\/li>\n<\/ul>\n<p>Google x\u00e1c nh\u1eadn Core Web Vitals tr\u1edf th\u00e0nh t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c t\u1eeb th\u00e1ng 6\/2021. Ba ch\u1ec9 s\u1ed1 LCP, FID v\u00e0 CLS l\u1ea7n l\u01b0\u1ee3t ph\u1ea3n \u00e1nh t\u1ed1c \u0111\u1ed9 hi\u1ec3n th\u1ecb n\u1ed9i dung ch\u00ednh, t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i t\u01b0\u01a1ng t\u00e1c v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a b\u1ed1 c\u1ee5c.<\/p>\n<p>PageSpeed Insights v\u00e0 GTmetrix c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh t\u00e0i nguy\u00ean n\u00e0o \u0111ang l\u00e0m ch\u1eadm trang. Tuy nhi\u00ean, \u0111i\u1ec3m s\u1ed1 kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng. \u0110i\u1ec1u c\u1ea7n t\u1ed1i \u01b0u l\u00e0 tr\u1ea3i nghi\u1ec7m th\u1eadt: ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y n\u1ed9i dung nhanh, thao t\u00e1c \u0111\u01b0\u1ee3c s\u1edbm v\u00e0 kh\u00f4ng g\u1eb7p t\u00ecnh tr\u1ea1ng n\u00fat ho\u1eb7c v\u0103n b\u1ea3n b\u1ea5t ng\u1edd nh\u1ea3y v\u1ecb tr\u00ed.<\/p>\n<h3>T\u1ed1i \u01b0u giao di\u1ec7n ph\u00f9 h\u1ee3p \u0111a thi\u1ebft b\u1ecb (Mobile Optimization, Responsive Design)<\/h3>\n<p>Google \u00e1p d\u1ee5ng Mobile-First Indexing, ngh\u0129a l\u00e0 phi\u00ean b\u1ea3n di \u0111\u1ed9ng \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 \u0111\u00e1nh gi\u00e1 trang. M\u1ed9t website hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean m\u00e1y t\u00ednh nh\u01b0ng thi\u1ebfu n\u1ed9i dung ho\u1eb7c kh\u00f3 s\u1eed d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u1eabn g\u1eb7p b\u1ea5t l\u1ee3i.<\/p>\n<ul>\n<li>D\u00f9ng responsive design \u0111\u1ec3 giao di\u1ec7n t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh theo m\u00e0n h\u00ecnh.<\/li>\n<li>Duy tr\u00ec c\u00f9ng URL v\u00e0 n\u1ed9i dung ch\u00ednh tr\u00ean c\u00e1c thi\u1ebft b\u1ecb.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o c\u1ee1 ch\u1eef \u0111\u1ee7 \u0111\u1ecdc m\u00e0 kh\u00f4ng c\u1ea7n ph\u00f3ng to.<\/li>\n<li>T\u1ea1o kho\u1ea3ng c\u00e1ch h\u1ee3p l\u00fd gi\u1eefa c\u00e1c n\u00fat b\u1ea5m.<\/li>\n<li>Tr\u00e1nh n\u1ed9i dung r\u1ed9ng h\u01a1n m\u00e0n h\u00ecnh.<\/li>\n<li>Ki\u1ec3m tra menu, bi\u1ec3u m\u1eabu v\u00e0 quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i tr\u00ean \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<\/ul>\n<p>Google \u01b0u ti\u00ean responsive design v\u00ec m\u1ed9t URL v\u00e0 m\u1ed9t b\u1ed9 HTML gi\u00fap bot thu th\u1eadp d\u1eef li\u1ec7u d\u1ec5 h\u01a1n. Khi h\u01a1n 60% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, giao di\u1ec7n kh\u00f4ng responsive \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ecf qua ph\u1ea7n l\u1edbn l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean ti\u1ec1m n\u0103ng.<\/p>\n<h2>C\u00e1c ti\u00eau chu\u1ea9n n\u00e2ng cao trong t\u1ed1i \u01b0u On-page SEO<\/h2>\n<p>C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n gi\u00fap trang \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh. Nh\u1eefng ti\u00eau chu\u1ea9n n\u00e2ng cao gi\u00fap trang n\u1ed5i b\u1eadt khi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 \u0111\u1ec1u \u0111\u00e3 c\u00f3 title, heading, n\u1ed9i dung v\u00e0 t\u1ed1c \u0111\u1ed9 t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n chuy\u1ec3n t\u1eeb \u201cl\u00e0m \u0111\u00fang\u201d sang \u201cl\u00e0m r\u00f5 h\u01a1n, s\u00e2u h\u01a1n v\u00e0 \u0111\u00e1ng tin h\u01a1n\u201d.<\/p>\n<h3>T\u1ed1i \u01b0u Meta Description n\u00e2ng cao<\/h3>\n<p>Meta description n\u00e2ng cao kh\u00f4ng ch\u1ec9 t\u00f3m t\u1eaft n\u1ed9i dung. N\u00f3 c\u1ea7n t\u1ea1o ra l\u00fd do c\u1ee5 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn k\u1ebft qu\u1ea3 n\u00e0y thay v\u00ec nh\u1eefng k\u1ebft qu\u1ea3 n\u1eb1m c\u1ea1nh n\u00f3.<\/p>\n<p>M\u1ed9t c\u1ea5u tr\u00fac \u0111\u01a1n gi\u1ea3n l\u00e0:<\/p>\n<p><strong>[L\u1ee3i \u00edch ch\u00ednh] + [T\u1eeb kh\u00f3a ho\u1eb7c bi\u1ebfn th\u1ec3] + [L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng]<\/strong><\/p>\n<ul>\n<li>N\u00eau \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u00e0 c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c ch\u01b0a th\u1ec3 hi\u1ec7n.<\/li>\n<li>\u0110\u01b0a t\u1eeb kh\u00f3a bi\u1ebfn th\u1ec3 v\u00e0o t\u1ef1 nhi\u00ean.<\/li>\n<li>D\u00f9ng CTA r\u00f5 r\u00e0ng nh\u01b0 \u201cXem h\u01b0\u1edbng d\u1eabn\u201d, \u201cKi\u1ec3m tra ngay\u201d ho\u1eb7c \u201cT\u00ecm hi\u1ec3u c\u00e1ch l\u00e0m\u201d.<\/li>\n<li>Kh\u00f4ng h\u1ee9a nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec trang th\u1ef1c s\u1ef1 cung c\u1ea5p.<\/li>\n<\/ul>\n<p>Hi\u1ec7u qu\u1ea3 n\u00ean \u0111\u01b0\u1ee3c ki\u1ec3m tra b\u1eb1ng d\u1eef li\u1ec7u. C\u00f3 th\u1ec3 ghi nh\u1eadn CTR trong Google Search Console, thay m\u00f4 t\u1ea3 v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 sau m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ee7 d\u00e0i. C\u00e1ch n\u00e0y bi\u1ebfn meta description t\u1eeb m\u1ed9t \u0111o\u1ea1n v\u0103n c\u1ea3m t\u00ednh th\u00e0nh y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u d\u1ef1a tr\u00ean h\u00e0nh vi th\u1eadt.<\/p>\n<h3>T\u1ed1i \u01b0u Readability (\u0111\u1ed9 d\u1ec5 \u0111\u1ecdc)<\/h3>\n<ul>\n<li>Gi\u1eef c\u00e2u ng\u1eafn, l\u00fd t\u01b0\u1edfng d\u01b0\u1edbi 20 t\u1eeb khi c\u00f3 th\u1ec3.<\/li>\n<li>Chia \u0111o\u1ea1n sau kho\u1ea3ng 3\u20134 d\u00f2ng.<\/li>\n<li>D\u00f9ng bullet points cho chu\u1ed7i \u00fd c\u00f9ng c\u1ea5p.<\/li>\n<li>Th\u00eam subheading \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 qu\u00e9t n\u1ed9i dung.<\/li>\n<li>Thay thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p b\u1eb1ng t\u1eeb ph\u1ed5 th\u00f4ng.<\/li>\n<li>D\u00f9ng <strong>ch\u1eef \u0111\u1eadm<\/strong> cho d\u1eef ki\u1ec7n quan tr\u1ecdng v\u00e0 <em>ch\u1eef nghi\u00eang<\/em> cho thu\u1eadt ng\u1eef c\u1ea7n gi\u1ea3i th\u00edch.<\/li>\n<\/ul>\n<p>Theo nguy\u00ean t\u1eafc Hemingway, m\u1ed9t \u00fd kh\u00f3 n\u00ean \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c c\u00e2u \u0111\u01a1n gi\u1ea3n thay v\u00ec \u0111\u1eb7t trong m\u1ed9t c\u00e2u d\u00e0i. Kho\u1ea3ng tr\u1eafng c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed9i dung: n\u00f3 t\u1ea1o nh\u1ecbp ngh\u1ec9 v\u00e0 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng b\u1ecb cho\u00e1ng tr\u01b0\u1edbc m\u1ed9t kh\u1ed1i ch\u1eef l\u1edbn.<\/p>\n<p>Readability t\u1ed1t th\u01b0\u1eddng gi\u00fap t\u0103ng th\u1eddi gian \u1edf l\u1ea1i trang. C\u00f4ng c\u1ee5 Hemingway App v\u00e0 Readable.com c\u00f3 th\u1ec3 ch\u1ea5m \u0111i\u1ec3m theo thang Flesch-Kincaid. V\u1edbi n\u1ed9i dung SEO ph\u1ed5 th\u00f4ng, m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p th\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed9 \u0111\u1ecdc l\u1edbp 7\u20139.<\/p>\n<h3>T\u1ed1i \u01b0u \u0111\u1ed9 chuy\u00ean s\u00e2u c\u1ee7a n\u1ed9i dung<\/h3>\n<p>\u0110\u1ed9 chuy\u00ean s\u00e2u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 t\u1eeb. M\u1ed9t b\u00e0i d\u00e0i c\u00f3 th\u1ec3 v\u1eabn n\u00f4ng n\u1ebfu ch\u1ec9 l\u1eb7p l\u1ea1i c\u00f9ng m\u1ed9t \u00fd. N\u1ed9i dung s\u00e2u c\u1ea7n d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc t\u1eeb c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ebfp theo c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t sinh.<\/p>\n<ul>\n<li>Tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp c\u00e2u h\u1ecfi ch\u00ednh.<\/li>\n<li>Gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n v\u00e0 c\u01a1 ch\u1ebf ph\u00eda sau.<\/li>\n<li>N\u00eau \u0111i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng v\u00e0 tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7.<\/li>\n<li>Th\u00eam v\u00ed d\u1ee5 th\u1ef1c t\u1ebf ho\u1eb7c case study.<\/li>\n<li>Cung c\u1ea5p d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 khi c\u00f3 th\u1ec3.<\/li>\n<li>Bao ph\u1ee7 nh\u1eefng c\u00e2u h\u1ecfi ph\u1ee5 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u00f2n b\u1ecf ng\u1ecf.<\/li>\n<\/ul>\n<p>Google Helpful Content Update giai \u0111o\u1ea1n 2022\u20132023 nh\u1ea5n m\u1ea1nh n\u1ed9i dung \u201cpeople first\u201d: \u0111\u01b0\u1ee3c t\u1ea1o tr\u01b0\u1edbc h\u1ebft \u0111\u1ec3 ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi. V\u00ec v\u1eady, chi\u1ec1u s\u00e2u ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u ho\u1eb7c h\u00e0nh \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n<p>VBaseUp x\u00e2y d\u1ef1ng n\u1ed9i dung theo nguy\u00ean t\u1eafc <strong>hi\u1ec3u nguy\u00ean l\u00fd tr\u01b0\u1edbc khi d\u00f9ng chi\u1ebfn thu\u1eadt<\/strong>. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap ki\u1ebfn th\u1ee9c kh\u00f4ng tr\u1edf th\u00e0nh t\u1eadp h\u1ee3p m\u1eb9o r\u1eddi r\u1ea1c v\u00e0 duy tr\u00ec chi\u1ec1u s\u00e2u \u0111\u1ed3ng \u0111\u1ec1u trong to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng.<\/p>\n<h3>T\u1ed1i \u01b0u Keyword Density v\u00e0 Semantic \u2013 LSI Keyword<\/h3>\n<p>M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 c\u1ee9ng c\u1ea7n \u0111\u1ea1t. Google s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng hi\u1ec3u ng\u1eef ngh\u0129a \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ee7 \u0111\u1ec1 thay v\u00ec ch\u1ec9 \u0111\u1ebfm s\u1ed1 l\u1ea7n m\u1ed9t c\u1ee5m t\u1eeb xu\u1ea5t hi\u1ec7n.<\/p>\n<ul>\n<li>\u0110\u1eb7t t\u1eeb kh\u00f3a ch\u00ednh trong H1, ph\u1ea7n m\u1edf \u0111\u1ea7u v\u00e0 m\u1ed9t s\u1ed1 heading li\u00ean quan.<\/li>\n<li>D\u00f9ng t\u1eeb kh\u00f3a trong URL v\u00e0 alt text khi ph\u00f9 h\u1ee3p.<\/li>\n<li>B\u1ed5 sung bi\u1ebfn th\u1ec3, t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 c\u1ee5m t\u1eeb li\u00ean quan.<\/li>\n<li>Vi\u1ebft t\u1ef1 nhi\u00ean theo m\u1ea1ch n\u1ed9i dung.<\/li>\n<li>Lo\u1ea1i b\u1ecf nh\u1eefng l\u1ea7n l\u1eb7p kh\u00f4ng cung c\u1ea5p th\u00eam \u00fd ngh\u0129a.<\/li>\n<\/ul>\n<p>LSI keyword c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng t\u1eeb li\u00ean quan v\u1ec1 m\u1eb7t ng\u1eef ngh\u0129a, gi\u00fap bot x\u00e1c nh\u1eadn ch\u1ee7 \u0111\u1ec1. V\u1edbi b\u00e0i v\u1ec1 \u201con-page SEO\u201d, c\u00e1c c\u1ee5m nh\u01b0 \u201ctitle tag\u201d, \u201csearch intent\u201d, \u201cinternal link\u201d v\u00e0 \u201cCore Web Vitals\u201d c\u00f9ng t\u1ea1o ra b\u1ed1i c\u1ea3nh r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n<p>Keyword stuffing l\u00e0 l\u1ed7i nghi\u00eam tr\u1ecdng. Google Panda \u0111\u00e3 x\u1eed l\u00fd k\u1ef9 thu\u1eadt nh\u1ed3i t\u1eeb kh\u00f3a t\u1eeb n\u0103m 2011, c\u00f2n ch\u00ednh s\u00e1ch c\u1ee7a Google Search Central x\u00e1c \u0111\u1ecbnh keyword stuffing l\u00e0 h\u00e0nh vi vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 spam. Trang vi ph\u1ea1m c\u00f3 th\u1ec3 b\u1ecb gi\u1ea3m th\u1ee9 h\u1ea1ng ho\u1eb7c lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c.<\/p>\n<h3>S\u1eed d\u1ee5ng Table of Content (TOC) \u2013 m\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/h3>\n<p>M\u1ee5c l\u1ee5c gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn th\u1ea5y c\u1ea5u tr\u00fac b\u00e0i v\u00e0 \u0111i th\u1eb3ng t\u1edbi ph\u1ea7n c\u1ea7n thi\u1ebft. V\u1edbi b\u00e0i d\u00e0i, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111i\u1ec1u h\u01b0\u1edbng ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 ph\u1ea7n trang tr\u00ed.<\/p>\n<ul>\n<li>T\u1ea1o anchor link d\u1ea1ng <code>#id<\/code> cho t\u1eebng heading ch\u00ednh.<\/li>\n<li>\u0110\u1eb7t m\u1ee5c l\u1ee5c g\u1ea7n \u0111\u1ea7u b\u00e0i.<\/li>\n<li>Gi\u1eef t\u00ean m\u1ee5c l\u1ee5c ng\u1eafn v\u00e0 tr\u00f9ng v\u1edbi heading \u0111\u00edch.<\/li>\n<li>Ki\u1ec3m tra jump link tr\u00ean c\u1ea3 m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<\/ul>\n<p>Google c\u00f3 th\u1ec3 d\u00f9ng c\u1ea5u tr\u00fac n\u00e0y \u0111\u1ec3 hi\u1ec3n th\u1ecb li\u00ean k\u1ebft \u201cjump to section\u201d ho\u1eb7c sitelink trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u1edbi b\u00e0i d\u00e0i tr\u00ean 1.500 t\u1eeb, TOC th\u01b0\u1eddng g\u00f3p ph\u1ea7n gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t v\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i cu\u1ed9n qua to\u00e0n b\u1ed9 n\u1ed9i dung \u0111\u1ec3 t\u00ecm m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3.<\/p>\n<h3>T\u1ed1i \u01b0u Featured Snippets<\/h3>\n<ul>\n<li>V\u1edbi snippet d\u1ea1ng \u0111o\u1ea1n v\u0103n, \u0111\u1eb7t c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp d\u01b0\u1edbi heading c\u00e2u h\u1ecfi v\u00e0 gi\u1eef ph\u1ea7n \u0111\u1ecbnh ngh\u0129a d\u01b0\u1edbi kho\u1ea3ng 40 t\u1eeb.<\/li>\n<li>V\u1edbi snippet d\u1ea1ng danh s\u00e1ch, d\u00f9ng danh s\u00e1ch c\u00f3 th\u1ee9 t\u1ef1 ho\u1eb7c kh\u00f4ng th\u1ee9 t\u1ef1 r\u00f5 r\u00e0ng.<\/li>\n<li>V\u1edbi snippet d\u1ea1ng b\u1ea3ng, t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u theo c\u00e1c c\u1ed9t c\u00f3 nh\u00e3n c\u1ee5 th\u1ec3.<\/li>\n<li>Sau c\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn, ti\u1ebfp t\u1ee5c gi\u1ea3i th\u00edch s\u00e2u h\u01a1n cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n<\/ul>\n<p>Featured snippet, hay v\u1ecb tr\u00ed 0, c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n ph\u00eda tr\u00ean k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean. Google th\u01b0\u1eddng ch\u1ecdn ph\u1ea7n n\u1ed9i dung tr\u1ea3 l\u1eddi r\u00f5 v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t, n\u00ean c\u1ea5u tr\u00fac h\u1ecfi\u2013\u0111\u00e1p l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3.<\/p>\n<p>Theo Ahrefs, 99,58% featured snippets \u0111\u1ebfn t\u1eeb c\u00e1c trang \u0111\u00e3 n\u1eb1m trong Top 10. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y t\u1ed1i \u01b0u snippet kh\u00f4ng thay th\u1ebf n\u1ec1n t\u1ea3ng on-page; n\u00f3 ch\u1ec9 ph\u00e1t huy khi trang \u0111\u00e3 \u0111\u1ee7 li\u00ean quan v\u00e0 c\u00f3 th\u1ee9 h\u1ea1ng c\u1ea1nh tranh.<\/p>\n<h3>Schema Markup<\/h3>\n<p>Schema markup l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 m\u1ed9t n\u1ed9i dung \u0111ang \u0111\u1ea1i di\u1ec7n cho b\u00e0i vi\u1ebft, s\u1ea3n ph\u1ea9m, c\u00e2u h\u1ecfi hay quy tr\u00ecnh.<\/p>\n<ul>\n<li><strong>Article:<\/strong> D\u00e0nh cho b\u00e0i vi\u1ebft v\u00e0 n\u1ed9i dung bi\u00ean t\u1eadp.<\/li>\n<li><strong>FAQ:<\/strong> M\u00f4 t\u1ea3 c\u00e1c c\u1eb7p c\u00e2u h\u1ecfi v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi.<\/li>\n<li><strong>HowTo:<\/strong> Tr\u00ecnh b\u00e0y m\u1ed9t quy tr\u00ecnh theo t\u1eebng b\u01b0\u1edbc.<\/li>\n<li><strong>BreadcrumbList:<\/strong> Th\u1ec3 hi\u1ec7n \u0111\u01b0\u1eddng d\u1eabn ph\u00e2n c\u1ea5p c\u1ee7a trang.<\/li>\n<li><strong>Product:<\/strong> Cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p>Schema.org l\u00e0 ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c Google, Bing v\u00e0 Yahoo c\u00f9ng h\u1ed7 tr\u1ee3. JSON-LD l\u00e0 c\u00e1ch tri\u1ec3n khai \u0111\u01b0\u1ee3c Google khuy\u1ebfn ngh\u1ecb v\u00ec d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u1eb7t ri\u00eang trong m\u00e3 trang m\u00e0 kh\u00f4ng l\u00e0m r\u1ed1i n\u1ed9i dung hi\u1ec3n th\u1ecb.<\/p>\n<blockquote><p>Xem th\u00eam h\u01b0\u1edbng d\u1eabn v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/structured-data\/\">d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a>.<\/p><\/blockquote>\n<p>Schema kh\u00f4ng tr\u1ef1c ti\u1ebfp l\u00e0m t\u0103ng th\u1ee9 h\u1ea1ng. Gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ea1o rich results nh\u01b0 th\u00f4ng tin FAQ, \u0111\u00e1nh gi\u00e1 sao ho\u1eb7c c\u00e1c b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn. Theo Merkle, trang c\u00f3 FAQ schema c\u00f3 th\u1ec3 t\u0103ng CTR trung b\u00ecnh 20\u201330% so v\u1edbi k\u1ebft qu\u1ea3 th\u00f4ng th\u01b0\u1eddng \u1edf c\u00f9ng v\u1ecb tr\u00ed v\u00ec chi\u1ebfm nhi\u1ec1u kh\u00f4ng gian h\u01a1n tr\u00ean trang t\u00ecm ki\u1ebfm.<\/p>\n<h3>E-E-A-T (Expertise, Experience, Authority, Trustworthiness)<\/h3>\n<p>E-E-A-T l\u00e0 khung \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a Google. \u0110\u00e2y kh\u00f4ng ph\u1ea3i m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng \u0111\u01a1n l\u1ebb, nh\u01b0ng l\u00e0 ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3.<\/p>\n<p>B\u1ed1n th\u00e0nh ph\u1ea7n g\u1ed3m:<\/p>\n<ul>\n<li><strong>Experience:<\/strong> T\u00e1c gi\u1ea3 c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u1edbi v\u1ea5n \u0111\u1ec1 \u0111ang vi\u1ebft.<\/li>\n<li><strong>Expertise:<\/strong> T\u00e1c gi\u1ea3 c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>Authority:<\/strong> T\u00e1c gi\u1ea3 ho\u1eb7c website \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn trong l\u0129nh v\u1ef1c.<\/li>\n<li><strong>Trustworthiness:<\/strong> N\u1ed9i dung v\u00e0 website th\u1ec3 hi\u1ec7n s\u1ef1 ch\u00ednh x\u00e1c, minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin.<\/li>\n<\/ul>\n<p>Google Search Quality Rater Guidelines c\u1eadp nh\u1eadt n\u0103m 2023 l\u00e0m r\u00f5 khung n\u00e0y. \u201cExperience\u201d \u0111\u01b0\u1ee3c b\u1ed5 sung t\u1eeb th\u00e1ng 12\/2022 nh\u1eb1m nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb c\u1ee7a kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp.<\/p>\n<p>C\u00e1c t\u00edn hi\u1ec7u E-E-A-T tr\u00ean trang g\u1ed3m th\u00f4ng tin t\u00e1c gi\u1ea3, ng\u00e0y c\u1eadp nh\u1eadt, ngu\u1ed3n tr\u00edch d\u1eabn, trang Gi\u1edbi thi\u1ec7u v\u00e0 trang Li\u00ean h\u1ec7 \u0111\u1ea7y \u0111\u1ee7. VBaseUp c\u00f2n c\u1ee7ng c\u1ed1 E-E-A-T b\u1eb1ng h\u1ec7 th\u1ed1ng n\u1ed9i dung c\u00f3 c\u1ea5u tr\u00fac, trong \u0111\u00f3 m\u1ed7i b\u00e0i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi ki\u1ebfn th\u1ee9c n\u1ec1n thay v\u00ec t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t m\u1ea9u th\u00f4ng tin r\u1eddi r\u1ea1c.<\/p>\n<h3>S\u1eed d\u1ee5ng Blockquote<\/h3>\n<p>Blockquote \u0111\u01b0\u1ee3c d\u00f9ng khi tr\u00edch d\u1eabn tr\u1ef1c ti\u1ebfp chuy\u00ean gia, b\u00e1o c\u00e1o ng\u00e0nh ho\u1eb7c t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c. N\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ph\u00e2n bi\u1ec7t l\u1eddi c\u1ee7a t\u00e1c gi\u1ea3 v\u1edbi th\u00f4ng tin \u0111\u1ebfn t\u1eeb b\u00ean th\u1ee9 ba, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh minh b\u1ea1ch cho n\u1ed9i dung.<\/p>\n<p>M\u1ed7i tr\u00edch d\u1eabn n\u00ean \u0111i k\u00e8m t\u00ean ngu\u1ed3n, t\u1ed5 ch\u1ee9c v\u00e0 n\u0103m c\u00f4ng b\u1ed1 n\u1ebfu c\u00f3. V\u00ed d\u1ee5:<\/p>\n<blockquote><p>\u201cKeyword stuffing vi ph\u1ea1m ch\u00ednh s\u00e1ch spam c\u1ee7a ch\u00fang t\u00f4i.\u201d \u2014 Google Search Central<\/p><\/blockquote>\n<p>Trong HTML, <code>&lt;blockquote&gt;<\/code> l\u00e0 th\u1ebb ng\u1eef ngh\u0129a ti\u00eau chu\u1ea9n d\u00e0nh cho n\u1ed9i dung tr\u00edch d\u1eabn. Khi s\u1eed d\u1ee5ng \u0111\u00fang, n\u00f3 gi\u00fap c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u00e2u l\u00e0 n\u1ed9i dung g\u1ed1c v\u00e0 \u0111\u00e2u l\u00e0 th\u00f4ng tin \u0111\u01b0\u1ee3c d\u1eabn l\u1ea1i.<\/p>\n<h3>Qu\u1ea3n l\u00fd 301 Redirect, x\u1eed l\u00fd l\u1ed7i 404 v\u00e0 \u0111\u1ea3m b\u1ea3o HTTPS<\/h3>\n<ul>\n<li>D\u00f9ng 301 redirect khi m\u1ed9t URL \u0111\u01b0\u1ee3c thay \u0111\u1ed5i v\u0129nh vi\u1ec5n.<\/li>\n<li>Ki\u1ec3m tra backlink v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp tr\u01b0\u1edbc khi x\u00f3a trang.<\/li>\n<li>Chuy\u1ec3n h\u01b0\u1edbng URL c\u0169 t\u1edbi trang m\u1edbi c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li>\n<li>S\u1eeda li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111ang tr\u1ecf t\u1edbi trang 404.<\/li>\n<li>D\u00f9ng HTTPS tr\u00ean to\u00e0n b\u1ed9 website.<\/li>\n<li>Chuy\u1ec3n h\u01b0\u1edbng nh\u1ea5t qu\u00e1n t\u1eeb HTTP sang HTTPS.<\/li>\n<\/ul>\n<p>Google x\u00e1c nh\u1eadn chuy\u1ec3n h\u01b0\u1edbng 301 truy\u1ec1n ph\u1ea7n l\u1edbn link equity; m\u1ee9c b\u1ea3o to\u00e0n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh trong kho\u1ea3ng 90\u201399%. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chu\u1ea9n khi \u0111\u1ed5i URL, t\u00e1i c\u1ea5u tr\u00fac th\u01b0 m\u1ee5c ho\u1eb7c chuy\u1ec3n website.<\/p>\n<p>Trang 404 kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd c\u00f3 th\u1ec3 l\u00e0m l\u00e3ng ph\u00ed crawl budget v\u00e0 th\u1ea5t tho\u00e1t gi\u00e1 tr\u1ecb t\u1eeb backlink. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ec5 r\u1eddi \u0111i n\u1ebfu g\u1eb7p m\u1ed9t trang tr\u1ed1ng kh\u00f4ng c\u00f3 h\u01b0\u1edbng d\u1eabn ti\u1ebfp theo.<\/p>\n<p>HTTPS l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c t\u1eeb n\u0103m 2014. Trang HTTP c\u00f2n c\u00f3 th\u1ec3 b\u1ecb Chrome \u0111\u00e1nh d\u1ea5u \u201cNot Secure\u201d, l\u00e0m gi\u1ea3m ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1ea5p ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3>X\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u Social Share<\/h3>\n<p>L\u01b0\u1ee3t chia s\u1ebb x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp. Tuy nhi\u00ean, n\u00f3 m\u1edf r\u1ed9ng ph\u1ea1m vi ph\u00e2n ph\u1ed1i n\u1ed9i dung, t\u1ea1o th\u00eam c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecdc, tr\u00edch d\u1eabn v\u00e0 d\u1eabn backlink.<\/p>\n<ul>\n<li>Thi\u1ebft l\u1eadp <code>og:title<\/code> \u0111\u1ec3 ki\u1ec3m so\u00e1t ti\u00eau \u0111\u1ec1 khi chia s\u1ebb.<\/li>\n<li>D\u00f9ng <code>og:description<\/code> cho ph\u1ea7n m\u00f4 t\u1ea3.<\/li>\n<li>Chu\u1ea9n b\u1ecb <code>og:image<\/code> c\u00f3 k\u00edch th\u01b0\u1edbc v\u00e0 t\u1ef7 l\u1ec7 ph\u00f9 h\u1ee3p.<\/li>\n<li>Ki\u1ec3m tra b\u1ea3n xem tr\u01b0\u1edbc tr\u00ean Facebook, LinkedIn v\u00e0 Twitter\/X.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o ti\u00eau \u0111\u1ec1 v\u00e0 h\u00ecnh \u1ea3nh ph\u1ea3n \u00e1nh \u0111\u00fang n\u1ed9i dung trang.<\/li>\n<\/ul>\n<p>Open Graph l\u00e0 ti\u00eau chu\u1ea9n metadata do Facebook ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3. N\u1ebfu thi\u1ebfu c\u00e1c th\u1ebb n\u00e0y, m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u1ea5y ng\u1eabu nhi\u00ean m\u1ed9t ti\u00eau \u0111\u1ec1 ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00f4ng ph\u00f9 h\u1ee3p, l\u00e0m b\u1ea3n xem tr\u01b0\u1edbc k\u00e9m h\u1ea5p d\u1eabn v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 nh\u1ea5p.<\/p>\n<h3>Theo d\u00f5i tu\u1ed5i \u0111\u1eddi website<\/h3>\n<p>Tu\u1ed5i \u0111\u1eddi domain v\u00e0 l\u1ecbch s\u1eed n\u1ed9i dung c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 x\u00e2y d\u1ef1ng \u0111\u1ed9 tin c\u1eady. M\u1ed9t website l\u00e2u n\u0103m, duy tr\u00ec n\u1ed9i dung nh\u1ea5t qu\u00e1n th\u01b0\u1eddng c\u00f3 l\u1ee3i th\u1ebf tr\u01b0\u1edbc m\u1ed9t website m\u1edbi trong nh\u00f3m t\u1eeb kh\u00f3a c\u1ea1nh tranh.<\/p>\n<p>Ngay c\u1ea3 khi on-page \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, website m\u1edbi v\u1eabn c\u1ea7n th\u1eddi gian \u0111\u1ec3 Google thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 n\u1ed9i dung, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ed9 uy t\u00edn. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh th\u1ee9 h\u1ea1ng \u1ed5n \u0111\u1ecbnh c\u00f3 th\u1ec3 k\u00e9o d\u00e0i 6\u201312 th\u00e1ng.<\/p>\n<p>Tu\u1ed5i \u0111\u1eddi kh\u00f4ng th\u1ec3 thay th\u1ebf ch\u1ea5t l\u01b0\u1ee3ng. N\u00f3 ch\u1ec9 cho th\u1ea5y SEO l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch l\u0169y: n\u1ed9i dung t\u1ed1t, l\u1ecbch s\u1eed \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ef1 tin c\u1eady c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua th\u1eddi gian.<\/p>\n<h2>C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u SEO On-page hi\u1ec7u qu\u1ea3<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/seo-onpage-tools.webp\" alt=\"c\u00f4ng c\u1ee5 ki\u1ec3m tra SEO on-page Google Search Console Ahrefs Screaming Frog\" \/><\/p>\n<p>S\u00e1u c\u00f4ng c\u1ee5 c\u1ed1t l\u00f5i ph\u1ee5c v\u1ee5 nh\u1eefng nhi\u1ec7m v\u1ee5 kh\u00e1c nhau:<\/p>\n<ul>\n<li><strong>Google Search Console:<\/strong> Theo d\u00f5i th\u1ee9 h\u1ea1ng, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, CTR v\u00e0 l\u1ed7i l\u1eadp ch\u1ec9 m\u1ee5c.<\/li>\n<li><strong>Google Analytics:<\/strong> Ph\u00e2n t\u00edch ngu\u1ed3n truy c\u1eadp v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang.<\/li>\n<li><strong>PageSpeed Insights:<\/strong> Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 v\u00e0 Core Web Vitals.<\/li>\n<li><strong>Screaming Frog:<\/strong> Thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n website \u0111\u1ec3 ph\u00e1t hi\u1ec7n title tr\u00f9ng, URL l\u1ed7i v\u00e0 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt.<\/li>\n<li><strong>Ahrefs Site Audit:<\/strong> Ki\u1ec3m tra s\u1ee9c kh\u1ecfe SEO v\u00e0 s\u1eafp x\u1ebfp l\u1ed7i theo m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng.<\/li>\n<li><strong>Semrush On-Page SEO Checker:<\/strong> \u0110\u01b0a ra g\u1ee3i \u00fd t\u1ed1i \u01b0u cho t\u1eebng trang v\u00e0 t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n<p>Google Search Console l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed duy nh\u1ea5t cung c\u1ea5p d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t tr\u1ef1c ti\u1ebfp t\u1eeb Google, v\u00ec v\u1eady n\u00ean \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean m\u1ecdi website.<\/p>\n<p>M\u1ed9t quy tr\u00ecnh audit \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 \u0111i theo th\u1ee9 t\u1ef1: crawl to\u00e0n b\u1ed9 website b\u1eb1ng Screaming Frog; ph\u00e2n t\u00edch Core Web Vitals b\u1eb1ng PageSpeed Insights; ki\u1ec3m tra th\u1ee9 h\u1ea1ng v\u00e0 CTR trong Google Search Console; sau \u0111\u00f3 l\u1eadp k\u1ebf ho\u1ea1ch s\u1eeda l\u1ed7i theo m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng. Audit n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u00edt nh\u1ea5t m\u1ed7i qu\u00fd ho\u1eb7c sau m\u1ed9t \u0111\u1ee3t Google core update.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 On-page SEO<\/h2>\n<h4>On-page SEO c\u00f3 \u0111\u1ee7 \u0111\u1ec3 l\u00ean top Google kh\u00f4ng?<\/h4>\n<p><strong>Kh\u00f4ng.<\/strong> On-page SEO l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n nh\u01b0ng ch\u01b0a \u0111\u1ee7. V\u1edbi t\u1eeb kh\u00f3a c\u1ea1nh tranh, backlink, \u0111\u1ed9 uy t\u00edn c\u1ee7a domain v\u00e0 technical SEO v\u1eabn c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3. M\u1ed9t trang t\u1ed1i \u01b0u on-page ho\u00e0n h\u1ea3o nh\u01b0ng kh\u00f4ng c\u00f3 backlink \u0111\u00f4i khi v\u1eabn thua m\u1ed9t trang ch\u1ec9 t\u1ed1i \u01b0u \u1edf m\u1ee9c trung b\u00ecnh nh\u01b0ng thu\u1ed9c domain c\u00f3 th\u1ea9m quy\u1ec1n cao.<\/p>\n<h4>On-page SEO c\u00f3 hi\u1ec7u qu\u1ea3 ngay l\u1eadp t\u1ee9c kh\u00f4ng?<\/h4>\n<p><strong>Kh\u00f4ng.<\/strong> Google c\u1ea7n thu th\u1eadp l\u1ea1i d\u1eef li\u1ec7u, l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 \u0111\u00e1nh gi\u00e1 trang sau khi thay \u0111\u1ed5i. T\u00e1c \u0111\u1ed9ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n sau kho\u1ea3ng 2\u20138 tu\u1ea7n, t\u00f9y t\u1ea7n su\u1ea5t Googlebot truy c\u1eadp. Blog ho\u1eb7c trang tin \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c crawl sau v\u00e0i ng\u00e0y; trang t\u0129nh \u00edt thay \u0111\u1ed5i c\u00f3 th\u1ec3 c\u1ea7n 4\u20138 tu\u1ea7n.<\/p>\n<h4>C\u00f3 c\u1ea7n l\u00e0m on-page SEO tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng backlink kh\u00f4ng?<\/h4>\n<p><strong>C\u00f3.<\/strong> On-page c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n tr\u01b0\u1edbc khi tri\u1ec3n khai link building. Backlink tr\u1ecf t\u1edbi m\u1ed9t trang c\u00f3 n\u1ed9i dung m\u1ecfng, tr\u1ea3i nghi\u1ec7m k\u00e9m ho\u1eb7c thi\u1ebfu li\u00ean quan s\u1ebd kh\u00f4ng truy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 gi\u00e1 tr\u1ecb. On-page v\u1eefng gi\u00fap backlink khu\u1ebfch \u0111\u1ea1i s\u1ee9c m\u1ea1nh; on-page y\u1ebfu khi\u1ebfn trang kh\u00f3 gi\u1eef th\u1ee9 h\u1ea1ng d\u00f9 c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>On-page SEO l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m cho m\u1ed9t trang tr\u1edf n\u00ean r\u00f5 r\u00e0ng \u1edf c\u1ea3 hai ph\u00eda: Google hi\u1ec3u trang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec, c\u00f2n ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng t\u00ecm \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u1ecd c\u1ea7n. N\u1ec1n t\u1ea3ng n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb title, n\u1ed9i dung v\u00e0 heading, sau \u0111\u00f3 m\u1edf r\u1ed9ng t\u1edbi t\u1ed1c \u0111\u1ed9, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, schema v\u00e0 E-E-A-T.<\/p>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 ri\u00eang l\u1ebb n\u00e0o b\u1ea3o \u0111\u1ea3m th\u1ee9 h\u1ea1ng. Hi\u1ec7u qu\u1ea3 xu\u1ea5t hi\u1ec7n khi c\u00e1c y\u1ebfu t\u1ed1 c\u00f9ng h\u1ed7 tr\u1ee3 m\u1ed9t m\u1ee5c ti\u00eau: <strong>t\u1ea1o ra trang \u0111\u00fang nhu c\u1ea7u, d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 c\u01a1 s\u1edf v\u00e0 \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-page SEO bao g\u1ed3m to\u00e0n b\u1ed9 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ed9t trang web, t\u1eeb n\u1ed9i dung, m\u00e3 HTML \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 ph\u1ea7n SEO m\u00e0 ch\u1ee7 website c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m so\u00e1t, \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n. N\u1ebfu m\u1ed9t trang kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,22],"tags":[23],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-on-page-seo","tag-on-page-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3459"}],"version-history":[{"count":1,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3459\/revisions"}],"predecessor-version":[{"id":3460,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3459\/revisions\/3460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3449"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}