{"id":3364,"date":"2026-07-17T11:01:21","date_gmt":"2026-07-17T11:01:21","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3364"},"modified":"2026-07-17T14:54:25","modified_gmt":"2026-07-17T14:54:25","slug":"eeat-trong-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/eeat-trong-seo\/","title":{"rendered":"E-E-A-T trong SEO: C\u00e1ch \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/eeat-seo-google.webp\" alt=\"E-E-A-T trong SEO ti\u00eau chu\u1ea9n Google x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u1ed9 tin c\u1eady n\u1ed9i dung\" \/><\/p>\n<p><strong>E-E-A-T l\u00e0 khung ti\u00eau chu\u1ea9n gi\u00fap Google v\u00e0 \u0111\u1ed9i ng\u0169 Search Quality Raters \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t trang web.<\/strong> B\u1ed1n th\u00e0nh ph\u1ea7n c\u1ee7a khung n\u00e0y g\u1ed3m Experience \u2014 tr\u1ea3i nghi\u1ec7m, Expertise \u2014 chuy\u00ean m\u00f4n, Authoritativeness \u2014 th\u1ea9m quy\u1ec1n v\u00e0 Trustworthiness \u2014 \u0111\u1ed9 tin c\u1eady.<\/p>\n<p>E-E-A-T kh\u00f4ng ph\u1ea3i m\u1ed9t th\u1ee7 thu\u1eadt \u0111\u1ec3 \u0111\u1ea9y t\u1eeb kh\u00f3a l\u00ean cao trong th\u1eddi gian ng\u1eafn. N\u00f3 ph\u1ea3n \u00e1nh m\u1ed9t c\u00e2u h\u1ecfi n\u1ec1n t\u1ea3ng h\u01a1n: n\u1ed9i dung n\u00e0y do ai t\u1ea1o ra, d\u1ef1a tr\u00ean c\u01a1 s\u1edf n\u00e0o v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e2u? Hi\u1ec3u \u0111\u00fang b\u1ed1n y\u1ebfu t\u1ed1 tr\u00ean gi\u00fap website x\u00e2y d\u1ef1ng n\u1ed9i dung t\u1ed1t h\u01a1n, c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng SEO b\u1ec1n v\u1eefng.<\/p>\n<h2>E-E-A-T trong SEO l\u00e0 g\u00ec?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/eeat-dinh-nghia.webp\" alt=\"E-E-A-T SEO \u0111\u1ecbnh ngh\u0129a Experience Expertise Authoritativeness Trustworthiness Google\" \/><\/p>\n<blockquote><p>E-E-A-T l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Experience, Expertise, Authoritativeness v\u00e0 Trustworthiness \u2014 khung ti\u00eau chu\u1ea9n Google s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, chuy\u00ean m\u00f4n, th\u1ea9m quy\u1ec1n v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a n\u1ed9i dung tr\u00ean m\u1ed9t trang web.<\/p><\/blockquote>\n<p>Kh\u00e1i ni\u1ec7m n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb Search Quality Rater Guidelines, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 QRG. \u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. Tr\u01b0\u1edbc th\u00e1ng 12\/2022, khung ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 E-A-T. Google sau \u0111\u00f3 b\u1ed5 sung y\u1ebfu t\u1ed1 Experience \u0111\u1ec3 nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb c\u1ee7a tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp.<\/p>\n<p>E-E-A-T kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt \u0111\u1ed9c l\u1eadp v\u00e0 c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u b\u1eb1ng m\u1ed9t thi\u1ebft l\u1eadp duy nh\u1ea5t. Trong b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 <a href=\"https:\/\/vbaseup.com\/kien-thuc\/seo-la-gi\/\">SEO l\u00e0 g\u00ec<\/a>, \u0111\u00e2y l\u00e0 khung tham chi\u1ebfu gi\u00fap Google x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o \u0111\u00e1ng tin v\u00e0 x\u1ee9ng \u0111\u00e1ng xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed n\u1ed5i b\u1eadt.<\/p>\n<p>Trong b\u1ed1n y\u1ebfu t\u1ed1, Trustworthiness gi\u1eef vai tr\u00f2 trung t\u00e2m. Experience, Expertise v\u00e0 Authoritativeness \u0111\u1ec1u g\u00f3p ph\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng: ng\u01b0\u1eddi d\u00f9ng c\u00f3 n\u00ean tin n\u1ed9i dung, t\u00e1c gi\u1ea3 v\u00e0 website n\u00e0y hay kh\u00f4ng?<\/p>\n<h2>Ph\u00e2n t\u00edch chi ti\u1ebft c\u00e1c y\u1ebfu t\u1ed1 trong ti\u00eau chu\u1ea9n E-E-A-T<\/h2>\n<p>M\u1ed7i th\u00e0nh ph\u1ea7n c\u1ee7a E-E-A-T \u0111\u1ea1i di\u1ec7n cho m\u1ed9t g\u00f3c nh\u00ecn ri\u00eang. Tr\u1ea3i nghi\u1ec7m cho th\u1ea5y ng\u01b0\u1eddi vi\u1ebft \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m g\u00ec; chuy\u00ean m\u00f4n ph\u1ea3n \u00e1nh h\u1ecd hi\u1ec3u s\u00e2u \u0111\u1ebfn \u0111\u00e2u; th\u1ea9m quy\u1ec1n th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 \u0111\u01b0\u1ee3c b\u00ean ngo\u00e0i c\u00f4ng nh\u1eadn; c\u00f2n \u0111\u1ed9 tin c\u1eady k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 th\u00e0nh m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3.<\/p>\n<h3>Experience (Tr\u1ea3i nghi\u1ec7m)<\/h3>\n<p>Experience \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u00e1c gi\u1ea3 \u0111\u00e3 tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, th\u1ef1c hi\u1ec7n m\u1ed9t quy tr\u00ecnh ho\u1eb7c s\u1ed1ng qua t\u00ecnh hu\u1ed1ng \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t E-E-A-T v\u1edbi m\u00f4 h\u00ecnh E-A-T tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>M\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 nh\u00e0 h\u00e0ng s\u1ebd c\u00f3 Experience khi ng\u01b0\u1eddi vi\u1ebft th\u1ef1c s\u1ef1 \u0111\u1ebfn \u0103n v\u00e0 cung c\u1ea5p \u1ea3nh do h\u1ecd ch\u1ee5p. T\u01b0\u01a1ng t\u1ef1, b\u00e0i review s\u1ea3n ph\u1ea9m c\u00f3 s\u1ee9c n\u1eb7ng h\u01a1n khi t\u00e1c gi\u1ea3 \u0111\u00e3 mua, s\u1eed d\u1ee5ng v\u00e0 m\u00f4 t\u1ea3 k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n<p>C\u00e1c t\u00edn hi\u1ec7u th\u01b0\u1eddng th\u1ec3 hi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp g\u1ed3m:<\/p>\n<ul>\n<li>\u1ea2nh ho\u1eb7c video g\u1ed1c do t\u00e1c gi\u1ea3 t\u1ea1o ra.<\/li>\n<li>D\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf.<\/li>\n<li>Case study m\u00f4 t\u1ea3 b\u1ed1i c\u1ea3nh, c\u00e1ch th\u1ef1c hi\u1ec7n v\u00e0 k\u1ebft qu\u1ea3.<\/li>\n<li>Nh\u1eadn x\u00e9t t\u1eeb ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u00f9ng d\u1ecbch v\u1ee5.<\/li>\n<li>Nh\u1eefng chi ti\u1ebft th\u1ef1c t\u1ebf kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ebfu ch\u1ec9 t\u1ed5ng h\u1ee3p l\u1ea1i n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n<p>Experience kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi Expertise. M\u1ed9t ng\u01b0\u1eddi kh\u00f4ng c\u00f3 ch\u1ee9ng ch\u1ec9 y t\u1ebf v\u1eabn c\u00f3 th\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m \u0111i\u1ec1u tr\u1ecb c\u1ee7a ch\u00ednh m\u00ecnh. T\u01b0\u01a1ng t\u1ef1, \u0111\u1ea7u b\u1ebfp chuy\u00ean nghi\u1ec7p c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 c\u00f4ng th\u1ee9c, c\u00f2n ng\u01b0\u1eddi \u0111\u00e3 n\u1ea5u th\u1eed v\u00e0 \u0111\u0103ng \u1ea3nh m\u00f3n \u0103n l\u1ea1i cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. C\u1ea3 hai \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng ph\u1ee5c v\u1ee5 nh\u1eefng nhu c\u1ea7u t\u00ecm ki\u1ebfm kh\u00e1c nhau.<\/p>\n<h3>Expertise (T\u00ednh chuy\u00ean m\u00f4n)<\/h3>\n<p>Expertise l\u00e0 chi\u1ec1u s\u00e2u ki\u1ebfn th\u1ee9c c\u1ee7a c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c t\u1ea1o ra n\u1ed9i dung. Y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua b\u1eb1ng c\u1ea5p, ch\u1ee9ng ch\u1ec9, kinh nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u1ec1 chuy\u00ean m\u00f4n.<\/p>\n<p>Expertise \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 YMYL, n\u01a1i m\u1ed9t l\u1eddi khuy\u00ean sai c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh ho\u1eb7c quy\u1ec1n l\u1ee3i ph\u00e1p l\u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u00e1c gi\u1ea3 n\u00ean l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ch\u00ednh quy ho\u1eb7c n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c chuy\u00ean gia ph\u00f9 h\u1ee3p ki\u1ec3m duy\u1ec7t.<\/p>\n<p>Website c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n Expertise b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng trang gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 v\u1edbi chuy\u00ean m\u00f4n c\u1ee5 th\u1ec3.<\/li>\n<li>Ghi r\u00f5 b\u1eb1ng c\u1ea5p, ch\u1ee9ng ch\u1ec9 v\u00e0 s\u1ed1 n\u0103m kinh nghi\u1ec7m.<\/li>\n<li>Li\u00ean k\u1ebft \u0111\u1ebfn h\u1ed3 s\u01a1 ngh\u1ec1 nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c n\u01a1i t\u00e1c gi\u1ea3 l\u00e0m vi\u1ec7c.<\/li>\n<li>Li\u1ec7t k\u00ea c\u00e1c nghi\u00ean c\u1ee9u, c\u00f4ng b\u1ed1 ho\u1eb7c d\u1ef1 \u00e1n chuy\u00ean m\u00f4n li\u00ean quan.<\/li>\n<li>Cho bi\u1ebft t\u00ean v\u00e0 vai tr\u00f2 c\u1ee7a chuy\u00ean gia ki\u1ec3m duy\u1ec7t n\u1ed9i dung.<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5, m\u1ed9t b\u00e0i vi\u1ebft y t\u1ebf do b\u00e1c s\u0129 th\u1ef1c hi\u1ec7n, c\u00f3 ghi r\u00f5 chuy\u00ean khoa v\u00e0 b\u1ec7nh vi\u1ec7n c\u00f4ng t\u00e1c, s\u1ebd minh b\u1ea1ch h\u01a1n b\u00e0i vi\u1ebft kh\u00f4ng cho bi\u1ebft t\u00e1c gi\u1ea3 l\u00e0 ai. Chuy\u00ean m\u00f4n kh\u00f4ng n\u00ean ch\u1ec9 \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1; n\u00f3 c\u1ea7n c\u00f3 d\u1ea5u hi\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc ki\u1ec3m ch\u1ee9ng.<\/p>\n<h3>Authoritativeness (T\u00ednh th\u1ea9m quy\u1ec1n)<\/h3>\n<p>Authoritativeness ph\u1ea3n \u00e1nh danh ti\u1ebfng v\u00e0 m\u1ee9c \u0111\u1ed9 c\u00f4ng nh\u1eadn c\u1ee7a t\u00e1c gi\u1ea3, website ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. N\u1ebfu Expertise tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cng\u01b0\u1eddi n\u00e0y c\u00f3 hi\u1ec3u ch\u1ee7 \u0111\u1ec1 kh\u00f4ng?\u201d, Authoritativeness tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cnh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh c\u00f3 c\u00f4ng nh\u1eadn h\u1ecd kh\u00f4ng?\u201d.<\/p>\n<p>T\u00ednh th\u1ea9m quy\u1ec1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua:<\/p>\n<ul>\n<li>Backlink t\u1eeb tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, hi\u1ec7p h\u1ed9i ngh\u1ec1 nghi\u1ec7p ho\u1eb7c c\u01a1 quan ch\u00ednh ph\u1ee7.<\/li>\n<li>Tr\u00edch d\u1eabn t\u1eeb c\u00e1c website v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 uy t\u00edn.<\/li>\n<li>S\u1ef1 xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed ho\u1eb7c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh.<\/li>\n<li>C\u00e1c <a href=\"https:\/\/vbaseup.com\/kien-thuc\/brand-mention\/\">brand mention<\/a> t\u1eeb ngu\u1ed3n \u0111\u1ed9c l\u1eadp.<\/li>\n<li>B\u00e0i vi\u1ebft chuy\u00ean m\u00f4n do chuy\u00ean gia trong ng\u00e0nh \u0111\u00f3ng g\u00f3p.<\/li>\n<\/ul>\n<p>Th\u1ea9m quy\u1ec1n lu\u00f4n g\u1eafn v\u1edbi ch\u1ee7 \u0111\u1ec1. M\u1ed9t website n\u1ea5u \u0103n c\u00f3 th\u1ec3 r\u1ea5t n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c, nh\u01b0ng danh ti\u1ebfng \u0111\u00f3 kh\u00f4ng khi\u1ebfn bi\u1ec3u m\u1eabu t\u01b0 v\u1ea5n thu\u1ebf tr\u00ean c\u00f9ng website tr\u1edf n\u00ean \u0111\u00e1ng tin. Theo nguy\u00ean t\u1eafc trong QRG, danh ti\u1ebfng t\u00edch c\u1ef1c kh\u00f4ng th\u1ec3 b\u00f9 \u0111\u1eafp cho vi\u1ec7c thi\u1ebfu E-E-A-T \u1edf \u0111\u00fang ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.<\/p>\n<h3>Trustworthiness (\u0110\u1ed9 tin c\u1eady)<\/h3>\n<p>Trustworthiness l\u00e0 y\u1ebfu t\u1ed1 trung t\u00e2m v\u00e0 quan tr\u1ecdng nh\u1ea5t trong E-E-A-T. M\u1ed9t t\u00e1c gi\u1ea3 c\u00f3 th\u1ec3 gi\u00e0u kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n, nh\u01b0ng n\u1ed9i dung v\u1eabn kh\u00f4ng \u0111\u00e1ng tin n\u1ebfu th\u00f4ng tin thi\u1ebfu ch\u00ednh x\u00e1c, ngu\u1ed3n kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c website che gi\u1ea5u \u0111\u01a1n v\u1ecb ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n<p>\u0110\u1ed9 tin c\u1eady \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nhi\u1ec1u t\u00edn hi\u1ec7u:<\/p>\n<ul>\n<li>N\u1ed9i dung ch\u00ednh x\u00e1c v\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/li>\n<li>Ngu\u1ed3n tham kh\u1ea3o \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn r\u00f5 r\u00e0ng.<\/li>\n<li>T\u00ean, ti\u1ec3u s\u1eed v\u00e0 vai tr\u00f2 c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u01b0\u1ee3c c\u00f4ng khai.<\/li>\n<li>Website s\u1eed d\u1ee5ng HTTPS v\u00e0 c\u00f3 k\u1ebft n\u1ed1i an to\u00e0n.<\/li>\n<li>Th\u00f4ng tin li\u00ean h\u1ec7, ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt v\u00e0 ho\u00e0n ti\u1ec1n d\u1ec5 t\u00ecm.<\/li>\n<li>Qu\u1ea3ng c\u00e1o kh\u00f4ng g\u00e2y hi\u1ec3u nh\u1ea7m ho\u1eb7c che khu\u1ea5t n\u1ed9i dung ch\u00ednh.<\/li>\n<li>Giao di\u1ec7n r\u00f5 r\u00e0ng, chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng g\u00e2y xao nh\u00e3ng.<\/li>\n<\/ul>\n<p>Google Search Central x\u00e1c \u0111\u1ecbnh Trustworthiness l\u00e0 th\u00e0nh vi\u00ean quan tr\u1ecdng nh\u1ea5t trong \u201cgia \u0111\u00ecnh\u201d E-E-A-T. V\u00ec v\u1eady, n\u1ed9i dung d\u00f9 c\u00f3 Expertise v\u00e0 Authoritativeness cao v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p n\u1ebfu thi\u1ebfu minh b\u1ea1ch ho\u1eb7c ch\u1ee9a th\u00f4ng tin kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n<h2>T\u1ea7m quan tr\u1ecdng c\u1ee7a E-E-A-T trong SEO<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/eeat-tam-quan-trong.webp\" alt=\"t\u1ea7m quan tr\u1ecdng E-E-A-T SEO x\u1ebfp h\u1ea1ng Google ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung\" \/><\/p>\n<p>E-E-A-T \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch Google \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a website. Search Quality Raters s\u1eed d\u1ee5ng QRG \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. H\u1ecd kh\u00f4ng tr\u1ef1c ti\u1ebfp n\u00e2ng ho\u1eb7c h\u1ea1 th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t trang, nh\u01b0ng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd gi\u00fap Google ki\u1ec3m tra v\u00e0 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng t\u1ed5ng th\u1ec3.<\/p>\n<p>E-E-A-T c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/p>\n<ul>\n<li>N\u1ed9i dung \u0111\u00e1ng tin gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc gi\u1ea3m th\u1eddi gian nghi ng\u1edd v\u00e0 ki\u1ec3m tra l\u1ea1i.<\/li>\n<li>Th\u00f4ng tin t\u00e1c gi\u1ea3 r\u00f5 r\u00e0ng khi\u1ebfn l\u1eddi khuy\u00ean c\u00f3 c\u01a1 s\u1edf h\u01a1n.<\/li>\n<li>Ngu\u1ed3n d\u1eabn minh b\u1ea1ch gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u1ef1 x\u00e1c minh c\u00e1c nh\u1eadn \u0111\u1ecbnh quan tr\u1ecdng.<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf l\u00e0m n\u1ed9i dung c\u1ee5 th\u1ec3 v\u00e0 h\u1eefu \u00edch h\u01a1n.<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ea9m quy\u1ec1n t\u1ea1o c\u1ea3m gi\u00e1c an to\u00e0n khi ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd ho\u1eb7c mua h\u00e0ng.<\/li>\n<\/ul>\n<p>M\u1ed9t trang c\u00f3 E-E-A-T t\u1ed1t th\u01b0\u1eddng gi\u1eef ng\u01b0\u1eddi \u0111\u1ecdc \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u00ec n\u1ed9i dung th\u1ef1c s\u1ef1 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Khi tr\u1ea3i nghi\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c duy tr\u00ec, website c\u00f3 c\u01a1 h\u1ed9i thu h\u00fat traffic ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do E-E-A-T li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng <a href=\"https:\/\/vbaseup.com\/kien-thuc\/helpful-content\/\">helpful content<\/a>: ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc, th\u1ee9 h\u1ea1ng s\u1ebd tr\u1edf th\u00e0nh k\u1ebft qu\u1ea3 c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<h2>E-E-A-T v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c trang web YMYL<\/h2>\n<p>YMYL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cYour Money or Your Life\u201d, ch\u1ec9 nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh, an to\u00e0n ho\u1eb7c ph\u00fac l\u1ee3i c\u1ee7a con ng\u01b0\u1eddi. C\u00e1c trang thu\u1ed9c nh\u00f3m n\u00e0y ch\u1ecbu ti\u00eau chu\u1ea9n E-E-A-T kh\u1eaft khe h\u01a1n v\u00ec m\u1ed9t th\u00f4ng tin sai c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n<table>\n<thead>\n<tr>\n<th>Nh\u00f3m YMYL<\/th>\n<th>V\u00ed d\u1ee5 ch\u1ee7 \u0111\u1ec1<\/th>\n<th>Y\u00eau c\u1ea7u E-E-A-T<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Y t\u1ebf &amp; s\u1ee9c kh\u1ecfe<\/td>\n<td>Tri\u1ec7u ch\u1ee9ng b\u1ec7nh, li\u1ec1u d\u00f9ng thu\u1ed1c<\/td>\n<td>Expertise y t\u1ebf b\u1eaft bu\u1ed9c<\/td>\n<\/tr>\n<tr>\n<td>T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n<\/td>\n<td>\u0110\u1ea7u t\u01b0, vay v\u1ed1n, b\u1ea3o hi\u1ec3m<\/td>\n<td>Expertise t\u00e0i ch\u00ednh + Trust cao<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e1p l\u00fd<\/td>\n<td>H\u1ee3p \u0111\u1ed3ng, quy\u1ec1n l\u1ee3i ph\u00e1p l\u00fd<\/td>\n<td>Chuy\u00ean gia ph\u00e1p l\u00fd ki\u1ec3m duy\u1ec7t<\/td>\n<\/tr>\n<tr>\n<td>An to\u00e0n c\u00f4ng c\u1ed9ng<\/td>\n<td>Thi\u00ean tai, s\u01a1 c\u1ee9u, an ninh<\/td>\n<td>Ngu\u1ed3n ch\u00ednh ph\u1ee7\/t\u1ed5 ch\u1ee9c uy t\u00edn<\/td>\n<\/tr>\n<tr>\n<td>Tin t\u1ee9c &amp; th\u1eddi s\u1ef1<\/td>\n<td>B\u00e1o ch\u00ed, ch\u00ednh s\u00e1ch<\/td>\n<td>T\u1ed5 ch\u1ee9c b\u00e1o ch\u00ed c\u00f3 uy t\u00edn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Theo QRG, n\u1ed9i dung YMYL c\u1ea7n m\u1ee9c Expertise v\u00e0 Trustworthiness r\u1ea5t cao. Ch\u1eb3ng h\u1ea1n, m\u1ed9t b\u00e0i h\u01b0\u1edbng d\u1eabn d\u00f9ng thu\u1ed1c do ng\u01b0\u1eddi kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n y t\u1ebf vi\u1ebft c\u00f3 th\u1ec3 b\u1ecb \u0111\u00e1nh gi\u00e1 \u1edf m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u1ea5t, ngay c\u1ea3 khi c\u00e2u ch\u1eef nghe h\u1ee3p l\u00fd.<\/p>\n<p>Website ngo\u00e0i nh\u00f3m YMYL v\u1eabn c\u1ea7n E-E-A-T, nh\u01b0ng c\u00e1ch \u0111\u00e1nh gi\u00e1 linh ho\u1ea1t h\u01a1n. M\u1ed9t blog du l\u1ecbch c\u00f3 th\u1ec3 \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1edd tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, d\u00f9 t\u00e1c gi\u1ea3 kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p v\u1ec1 du l\u1ecbch. Ng\u01b0\u1ee3c l\u1ea1i, website t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 kh\u00f4ng r\u00f5 t\u00e1c gi\u1ea3 s\u1ebd g\u1eb7p v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng v\u00ec thi\u1ebfu chuy\u00ean m\u00f4n trong m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u00f3 r\u1ee7i ro cao.<\/p>\n<h2>C\u00e1ch t\u1ed1i \u01b0u website theo ti\u00eau chu\u1ea9n E-E-A-T<\/h2>\n<p>T\u1ed1i \u01b0u E-E-A-T kh\u00f4ng ph\u1ea3i th\u00eam m\u1ed9t t\u1eeb kh\u00f3a hay c\u00e0i m\u1ed9t plugin. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m r\u00f5 ai t\u1ea1o n\u1ed9i dung, h\u1ecd d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m ho\u1eb7c chuy\u00ean m\u00f4n n\u00e0o, th\u00f4ng tin c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng ra sao v\u00e0 website \u0111\u01b0\u1ee3c nh\u1eefng ngu\u1ed3n n\u00e0o c\u00f4ng nh\u1eadn.<\/p>\n<h3>T\u1ea1o trang t\u00e1c gi\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u E-E-A-T<\/h3>\n<p>Trang t\u00e1c gi\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng t\u00edn hi\u1ec7u r\u00f5 nh\u1ea5t v\u1ec1 Expertise v\u00e0 Trustworthiness. N\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm x\u00e1c minh danh t\u00ednh ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho n\u1ed9i dung.<\/p>\n<p>M\u1ed9t trang t\u00e1c gi\u1ea3 n\u00ean c\u00f3:<\/p>\n<ul>\n<li>H\u1ecd t\u00ean \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u1ea3nh nh\u1eadn di\u1ec7n ph\u00f9 h\u1ee3p.<\/li>\n<li>L\u0129nh v\u1ef1c chuy\u00ean m\u00f4n v\u00e0 vai tr\u00f2 ngh\u1ec1 nghi\u1ec7p.<\/li>\n<li>T\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c \u0111\u01a1n v\u1ecb li\u00ean quan.<\/li>\n<li>S\u1ed1 n\u0103m kinh nghi\u1ec7m v\u00e0 th\u00e0nh t\u1ef1u \u0111\u00e1ng ch\u00fa \u00fd.<\/li>\n<li>Li\u00ean k\u1ebft \u0111\u1ebfn LinkedIn ho\u1eb7c h\u1ed3 s\u01a1 ngh\u1ec1 nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/li>\n<li>Danh s\u00e1ch b\u00e0i vi\u1ebft ho\u1eb7c c\u00f4ng b\u1ed1 c\u00f9ng ch\u1ee7 \u0111\u1ec1.<\/li>\n<\/ul>\n<p>Website c\u0169ng c\u00f3 th\u1ec3 b\u1ed5 sung Person Schema \u0111\u1ec3 Google nh\u1eadn di\u1ec7n t\u00e1c gi\u1ea3 nh\u01b0 m\u1ed9t th\u1ef1c th\u1ec3 v\u00e0 li\u00ean k\u1ebft ng\u01b0\u1eddi \u0111\u00f3 v\u1edbi l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n. N\u1ed9i dung ch\u1ec9 ghi chung chung l\u00e0 \u201cEditorial Team\u201d th\u01b0\u1eddng kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201cAi \u0111\u00e3 t\u1ea1o n\u1ed9i dung n\u00e0y?\u201d, t\u1eeb \u0111\u00f3 l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 minh b\u1ea1ch.<\/p>\n<h3>\u0110\u1eb7t ngu\u1ed3n link tham kh\u1ea3o ph\u00f9 h\u1ee3p trong b\u00e0i vi\u1ebft<\/h3>\n<p>Tr\u00edch d\u1eabn ngu\u1ed3n uy t\u00edn l\u00e0 t\u00edn hi\u1ec7u Trustworthiness tr\u1ef1c ti\u1ebfp v\u00ec n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi \u0111\u1ecdc ki\u1ec3m tra c\u01a1 s\u1edf c\u1ee7a m\u1ed9t nh\u1eadn \u0111\u1ecbnh. Khi d\u1eabn ngu\u1ed3n, n\u00ean ghi r\u00f5 t\u00ean t\u1ed5 ch\u1ee9c ho\u1eb7c nghi\u00ean c\u1ee9u trong c\u00e2u thay v\u00ec ch\u1ec9 g\u1eafn m\u1ed9t li\u00ean k\u1ebft v\u00e0o c\u1ee5m t\u1eeb chung chung. C\u00e1ch tr\u00ecnh b\u00e0y n\u00e0y gi\u00fap c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc l\u1eabn h\u1ec7 th\u1ed1ng x\u1eed l\u00fd ng\u00f4n ng\u1eef nh\u1eadn ra m\u1ed1i quan h\u1ec7 gi\u1eefa th\u00f4ng tin v\u00e0 ngu\u1ed3n x\u00e1c th\u1ef1c.<\/p>\n<p>Ngu\u1ed3n ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 l\u00e0 c\u01a1 quan ch\u00ednh ph\u1ee7, hi\u1ec7p h\u1ed9i ngh\u1ec1 nghi\u1ec7p, b\u00e1o ch\u00ed uy t\u00edn, nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00ecnh duy\u1ec7t ho\u1eb7c t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t. Website c\u0169ng n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o <a href=\"https:\/\/vbaseup.com\/kien-thuc\/citation-worthy-content\/\">citation-worthy content<\/a> \u2014 n\u1ed9i dung \u0111\u1ee7 r\u00f5, m\u1edbi v\u00e0 h\u1eefu \u00edch \u0111\u1ec3 c\u00e1c b\u00ean kh\u00e1c mu\u1ed1n tr\u00edch d\u1eabn.<\/p>\n<h3>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1<\/h3>\n<p>\u0110\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1ef1c l\u00e0 t\u00edn hi\u1ec7u m\u1ea1nh v\u1ec1 Experience v\u00e0 Trustworthiness. N\u1ed9i dung do kh\u00e1ch h\u00e0ng t\u1ea1o ra cho th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ngo\u00e0i th\u1ef1c t\u1ebf, thay v\u00ec ch\u1ec9 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u1edfi ch\u00ednh doanh nghi\u1ec7p.<\/p>\n<p>Website c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 tr\u00ean Google Business Profile.<\/li>\n<li>Thu th\u1eadp review tr\u00ean Trustpilot ho\u1eb7c n\u1ec1n t\u1ea3ng \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh.<\/li>\n<li>Ph\u1ea3n h\u1ed3i c\u1ea3 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c l\u1eabn ti\u00eau c\u1ef1c m\u1ed9t c\u00e1ch minh b\u1ea1ch.<\/li>\n<li>Kh\u00f4ng mua review ho\u1eb7c ch\u1ec9 ch\u1ecdn hi\u1ec3n th\u1ecb nh\u1eefng nh\u1eadn x\u00e9t thu\u1eadn l\u1ee3i.<\/li>\n<li>Cho ph\u00e9p ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cung c\u1ea5p \u1ea3nh v\u00e0 chi ti\u1ebft tr\u1ea3i nghi\u1ec7m.<\/li>\n<\/ul>\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 th\u1ef1c, \u0111\u1ed3ng th\u1eddi ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng \u0111\u00e1ng tin h\u01a1n website kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 ho\u1eb7c ch\u1ec9 s\u1eed d\u1ee5ng testimonial t\u1ef1 t\u1ea1o.<\/p>\n<h3>L\u01b0u \u00fd \u0111\u1ebfn thi\u1ebft k\u1ebf giao di\u1ec7n website<\/h3>\n<p>Giao di\u1ec7n l\u00e0 t\u00edn hi\u1ec7u \u0111\u1ea7u ti\u00ean gi\u00fap ng\u01b0\u1eddi d\u00f9ng h\u00ecnh th\u00e0nh c\u1ea3m nh\u1eadn v\u1ec1 \u0111\u1ed9 tin c\u1eady. M\u1ed9t website tr\u00ecnh b\u00e0y l\u1ed9n x\u1ed9n, t\u1ea3i ch\u1eadm ho\u1eb7c li\u00ean t\u1ee5c che n\u1ed9i dung b\u1eb1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc nghi ng\u1edd, d\u00f9 th\u00f4ng tin b\u00ean trong ch\u00ednh x\u00e1c.<\/p>\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd g\u1ed3m:<\/p>\n<ul>\n<li>T\u1ed1i \u01b0u Core Web Vitals v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.<\/li>\n<li>Gi\u1eef b\u1ed1 c\u1ee5c \u1ed5n \u0111\u1ecbnh khi n\u1ed9i dung \u0111ang t\u1ea3i.<\/li>\n<li>Kh\u00f4ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o che khu\u1ea5t ph\u1ea7n n\u1ed9i dung ch\u00ednh.<\/li>\n<li>H\u1ea1n ch\u1ebf popup x\u00e2m ph\u1ea1m ho\u1eb7c kh\u00f3 \u0111\u00f3ng.<\/li>\n<li>X\u00e2y d\u1ef1ng menu v\u00e0 h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng d\u1ec5 hi\u1ec3u.<\/li>\n<li>Tr\u00ecnh b\u00e0y th\u00f4ng tin li\u00ean h\u1ec7 \u1edf v\u1ecb tr\u00ed d\u1ec5 t\u00ecm.<\/li>\n<\/ul>\n<p>Theo Stanford Web Credibility Guidelines, thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, c\u00e1ch t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 d\u1ec5 ti\u1ebfp c\u1eadn \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean \u0111\u1ed9 tin c\u1eady tr\u1ef1c quan c\u1ee7a website.<\/p>\n<h3>Hi\u1ec3n th\u1ecb th\u00f4ng tin li\u00ean l\u1ea1c r\u00f5 r\u00e0ng<\/h3>\n<p>Th\u00f4ng tin li\u00ean h\u1ec7 l\u00e0 b\u1eb1ng ch\u1ee9ng c\u01a1 b\u1ea3n cho th\u1ea5y c\u00f3 m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c th\u1ef1c s\u1ef1 \u0111\u1ee9ng sau website. Trang web n\u00ean c\u00f4ng khai \u0111\u1ecba ch\u1ec9, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, gi\u1edd l\u00e0m vi\u1ec7c v\u00e0 trang \u201cV\u1ec1 ch\u00fang t\u00f4i\u201d m\u00f4 t\u1ea3 r\u00f5 \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh.<\/p>\n<p>Thi\u1ebfu th\u00f4ng tin li\u00ean h\u1ec7 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p theo QRG, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 n\u1ed9i dung YMYL. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft ph\u1ea3i li\u00ean h\u1ec7 v\u1edbi ai khi c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u01a1n h\u00e0ng, thanh to\u00e1n ho\u1eb7c l\u1eddi khuy\u00ean chuy\u00ean m\u00f4n, h\u1ecd kh\u00f3 c\u00f3 l\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng website.<\/p>\n<h3>S\u1eed d\u1ee5ng backlink t\u1eeb nh\u1eefng domain c\u00f3 th\u1ea9m quy\u1ec1n cao<\/h3>\n<p>Backlink t\u1eeb domain uy t\u00edn l\u00e0 t\u00edn hi\u1ec7u Authoritativeness m\u1ea1nh v\u00ec n\u00f3 cho th\u1ea5y m\u1ed9t ngu\u1ed3n \u0111\u1ed9c l\u1eadp s\u1eb5n s\u00e0ng tham chi\u1ebfu \u0111\u1ebfn n\u1ed9i dung. Tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng li\u00ean k\u1ebft quan tr\u1ecdng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n<p>M\u1ed9t backlink t\u1eeb b\u00e1o ch\u00ed qu\u1ed1c gia, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, c\u01a1 quan ch\u00ednh ph\u1ee7 ho\u1eb7c hi\u1ec7p h\u1ed9i ng\u00e0nh c\u00f3 th\u1ec3 mang gi\u00e1 tr\u1ecb th\u1ea9m quy\u1ec1n cao h\u01a1n h\u00e0ng ch\u1ee5c li\u00ean k\u1ebft t\u1eeb directory ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. C\u00e1c ngu\u1ed3n \u0111\u00e1ng ch\u00fa \u00fd g\u1ed3m website <code>.edu<\/code>, <code>.gov<\/code>, hi\u1ec7p h\u1ed9i ngh\u1ec1 nghi\u1ec7p, b\u00e1o ch\u00ed chuy\u00ean ng\u00e0nh v\u00e0 nh\u1eefng trang \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt.<\/p>\n<p>Backlink t\u1ed1t th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tham kh\u1ea3o th\u1ef1c s\u1ef1. V\u00ec v\u1eady, tr\u1ecdng t\u00e2m n\u00ean l\u00e0 t\u1ea1o d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u, h\u01b0\u1edbng d\u1eabn ho\u1eb7c case study \u0111\u1ee7 h\u1eefu \u00edch \u0111\u1ec3 ngu\u1ed3n c\u00f3 th\u1ea9m quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng d\u1eabn l\u1ea1i.<\/p>\n<h2>E-E-A-T trong b\u1ed1i c\u1ea3nh SEO hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/eeat-ai-seo.webp\" alt=\"E-E-A-T SEO AI Overviews n\u1ed9i dung tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 gi\u00e1m s\u00e1t con ng\u01b0\u1eddi\" \/><\/p>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ed9i dung do AI t\u1ea1o ra khi\u1ebfn E-E-A-T tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n. Google kh\u00f4ng c\u1ea5m n\u1ed9i dung AI, nh\u01b0ng n\u1ed9i dung v\u1eabn ph\u1ea3i ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng, \u0111\u01b0\u1ee3c ki\u1ec3m tra th\u1ef1c t\u1ebf v\u00e0 c\u00f3 s\u1ef1 gi\u00e1m s\u00e1t ph\u00f9 h\u1ee3p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<p>Ba c\u00e2u h\u1ecfi \u201cWho, How, Why\u201d gi\u00fap l\u00e0m r\u00f5 y\u00eau c\u1ea7u n\u00e0y: ai t\u1ea1o n\u1ed9i dung, n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 v\u00ec sao n\u00f3 t\u1ed3n t\u1ea1i? N\u1ebfu AI tham gia v\u00e0o quy tr\u00ecnh, website c\u1ea7n b\u1ea3o \u0111\u1ea3m th\u00f4ng tin \u0111\u01b0\u1ee3c ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n ki\u1ec3m duy\u1ec7t, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung d\u1eef li\u1ec7u ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. N\u1ed9i dung AI kh\u00f4ng c\u00f3 s\u1ef1 gi\u00e1m s\u00e1t c\u1ee7a con ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f3 ch\u1ee9ng minh Experience v\u00e0 Trustworthiness.<\/p>\n<p>E-E-A-T c\u0169ng m\u1edf r\u1ed9ng sang kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong m\u00f4i tr\u01b0\u1eddng t\u00ecm ki\u1ebfm AI. N\u1ed9i dung c\u00f3 ngu\u1ed3n r\u00f5 r\u00e0ng, t\u00e1c gi\u1ea3 c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 th\u00f4ng tin \u0111\u00e1ng tin c\u1eady c\u00f3 c\u01a1 s\u1edf t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t trong AI Overviews, Perplexity ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n<p>Chu\u1ed7i t\u00e1c \u0111\u1ed9ng kh\u00e1 r\u00f5: \u0111\u1ed9 tin c\u1eady cao gi\u00fap m\u00e1y x\u00e1c \u0111\u1ecbnh th\u00f4ng tin; ngu\u1ed3n minh b\u1ea1ch gi\u00fap ki\u1ec3m ch\u1ee9ng; t\u00e1c gi\u1ea3 c\u00f3 th\u1ea9m quy\u1ec1n gi\u00fap gi\u1ea3m r\u1ee7i ro; t\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n trong c\u00e2u tr\u1ea3 l\u1eddi do AI t\u1ed5ng h\u1ee3p.<\/p>\n<h2>L\u00e0m quen v\u1edbi nguy\u00ean t\u1eafc \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 E-E-A-T c\u1ee7a Google<\/h2>\n<p>Search Quality Rater Guidelines l\u00e0 t\u00e0i li\u1ec7u g\u1ed1c gi\u1ea3i th\u00edch c\u00e1ch Google \u00e1p d\u1ee5ng E-E-A-T khi \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang. T\u00e0i li\u1ec7u n\u00e0y d\u00e0nh cho Search Quality Raters \u2014 nh\u1eefng ng\u01b0\u1eddi ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nh\u01b0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp can thi\u1ec7p v\u00e0o th\u1ee9 h\u1ea1ng c\u1ee7a t\u1eebng website.<\/p>\n<p>QRG chia Page Quality th\u00e0nh n\u0103m c\u1ea5p: Lowest, Low, Medium, High v\u00e0 Highest. E-E-A-T l\u00e0 m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u00e1nh gi\u00e1. C\u1ea5p Highest d\u00e0nh cho nh\u1eefng trang th\u1ec3 hi\u1ec7n E-E-A-T v\u01b0\u1ee3t tr\u1ed9i, r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch.<\/p>\n<p>Website c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m tra n\u1ed9i dung b\u1eb1ng ba c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li><strong>Who:<\/strong> Ai t\u1ea1o ra n\u1ed9i dung n\u00e0y v\u00e0 danh t\u00ednh c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c minh kh\u00f4ng?<\/li>\n<li><strong>How:<\/strong> N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o nh\u01b0 th\u1ebf n\u00e0o, s\u1eed d\u1ee5ng ngu\u1ed3n n\u00e0o v\u00e0 c\u00f3 AI tham gia hay kh\u00f4ng?<\/li>\n<li><strong>Why:<\/strong> N\u1ed9i dung t\u1ed3n t\u1ea1i \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay ch\u1ec9 nh\u1eb1m thao t\u00fang th\u1ee9 h\u1ea1ng?<\/li>\n<\/ul>\n<p>Ba c\u00e2u h\u1ecfi n\u00e0y gi\u00fap ph\u00e1t hi\u1ec7n s\u1edbm nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u1ec1 t\u00e1c gi\u1ea3, quy tr\u00ecnh v\u00e0 m\u1ee5c \u0111\u00edch tr\u01b0\u1edbc khi n\u1ed9i dung \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n.<\/p>\n<h2>Cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch, \u0111\u00e1ng tin c\u1eady v\u00e0 \u01b0u ti\u00ean ng\u01b0\u1eddi d\u00f9ng<\/h2>\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a E-E-A-T l\u00e0 people-first content: n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc ti\u00ean. M\u1ed9t website \u0111\u1ea1t chu\u1ea9n <a href=\"https:\/\/vbaseup.com\/kien-thuc\/helpful-content\/\">helpful content<\/a> kh\u00f4ng s\u1ea3n xu\u1ea5t b\u00e0i vi\u1ebft h\u00e0ng lo\u1ea1t ch\u1ec9 \u0111\u1ec3 thu h\u00fat traffic, m\u00e0 t\u1eadp trung gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<p>N\u1ed9i dung \u01b0u ti\u00ean ng\u01b0\u1eddi d\u00f9ng c\u1ea7n:<\/p>\n<ul>\n<li>Tr\u1ea3 l\u1eddi \u0111\u00fang nhu c\u1ea7u t\u00ecm ki\u1ebfm.<\/li>\n<li>Mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ed5 sung thay v\u00ec ch\u1ec9 t\u1ed5ng h\u1ee3p l\u1ea1i ngu\u1ed3n kh\u00e1c.<\/li>\n<li>Th\u1ec3 hi\u1ec7n tr\u1ea3i nghi\u1ec7m ho\u1eb7c chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.<\/li>\n<li>Tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi m\u1edbi c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u.<\/li>\n<li>C\u00f4ng khai t\u00e1c gi\u1ea3, quy tr\u00ecnh v\u00e0 ngu\u1ed3n tham kh\u1ea3o.<\/li>\n<li>Tr\u00e1nh t\u1ea1o n\u1ed9i dung h\u00e0ng lo\u1ea1t ch\u1ec9 \u0111\u1ec3 bao ph\u1ee7 t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n<p>Khi E-E-A-T \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7, l\u1ee3i \u00edch kh\u00f4ng d\u1eebng \u1edf th\u1ee9 h\u1ea1ng. N\u1ed9i dung \u0111\u00e1ng tin khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i, s\u1ef1 quay l\u1ea1i c\u1ee7ng c\u1ed1 th\u1ea9m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ea9m quy\u1ec1n \u0111\u00f3 t\u1ea1o n\u1ec1n t\u1ea3ng \u1ed5n \u0111\u1ecbnh h\u01a1n qua c\u00e1c l\u1ea7n Google Core Update. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00f2ng t\u00edch l\u0169y d\u00e0i h\u1ea1n: ch\u1ea5t l\u01b0\u1ee3ng t\u1ea1o ni\u1ec1m tin, ni\u1ec1m tin t\u1ea1o danh ti\u1ebfng v\u00e0 danh ti\u1ebfng ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n<h4>E-E-A-T c\u00f3 ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp c\u1ee7a Google kh\u00f4ng?<\/h4>\n<p>Kh\u00f4ng. E-E-A-T kh\u00f4ng ph\u1ea3i m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u1ef1c ti\u1ebfp v\u00e0 Google kh\u00f4ng c\u00f3 m\u1ed9t \u201c\u0111i\u1ec3m E-E-A-T\u201d ri\u00eang \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o thu\u1eadt to\u00e1n. \u0110\u00e2y l\u00e0 khung d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. Tuy nhi\u00ean, nhi\u1ec1u t\u00edn hi\u1ec7u li\u00ean quan \u0111\u1ebfn E-E-A-T \u2014 nh\u01b0 backlink, brand mention, th\u00f4ng tin t\u00e1c gi\u1ea3 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a n\u1ed9i dung \u2014 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng.<\/p>\n<h4>Website nh\u1ecf ho\u1eb7c m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng E-E-A-T kh\u00f4ng?<\/h4>\n<p>C\u00f3. Website m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng E-E-A-T b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 h\u1eb9p, th\u1ec3 hi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 minh b\u1ea1ch danh t\u00ednh t\u00e1c gi\u1ea3 ngay t\u1eeb \u0111\u1ea7u. M\u1ed9t blog c\u00e1 nh\u00e2n c\u00f3 t\u00e1c gi\u1ea3 r\u00f5 r\u00e0ng, n\u1ed9i dung chuy\u00ean s\u00e2u v\u00e0 ngu\u1ed3n d\u1eabn \u0111\u00fang chu\u1ea9n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n website l\u1edbn nh\u01b0ng ch\u1ec9 t\u1ed5ng h\u1ee3p th\u00f4ng tin, thi\u1ebfu chi\u1ec1u s\u00e2u v\u00e0 kh\u00f4ng cho bi\u1ebft ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n<h4>N\u1ed9i dung do AI t\u1ea1o ra c\u00f3 \u0111\u1ea1t chu\u1ea9n E-E-A-T kh\u00f4ng?<\/h4>\n<p>C\u00f3 th\u1ec3. \u0110i\u1ec1u ki\u1ec7n l\u00e0 n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c con ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n ki\u1ec3m duy\u1ec7t, b\u1ed5 sung tr\u1ea3i nghi\u1ec7m ho\u1eb7c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 c\u00f4ng khai minh b\u1ea1ch quy tr\u00ecnh t\u1ea1o n\u1ed9i dung. Google kh\u00f4ng ph\u1ea1t n\u1ed9i dung ch\u1ec9 v\u00ec AI tham gia s\u1ea3n xu\u1ea5t. V\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n khi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o h\u00e0ng lo\u1ea1t, kh\u00f4ng c\u00f3 s\u1ef1 gi\u00e1m s\u00e1t, thi\u1ebfu Experience v\u00e0 kh\u00f4ng cung c\u1ea5p \u0111\u1ee7 c\u01a1 s\u1edf \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc tin t\u01b0\u1edfng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-E-A-T l\u00e0 khung ti\u00eau chu\u1ea9n gi\u00fap Google v\u00e0 \u0111\u1ed9i ng\u0169 Search Quality Raters \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t trang web. B\u1ed1n th\u00e0nh ph\u1ea7n c\u1ee7a khung n\u00e0y g\u1ed3m Experience \u2014 tr\u1ea3i nghi\u1ec7m, Expertise \u2014 chuy\u00ean m\u00f4n, Authoritativeness \u2014 th\u1ea9m quy\u1ec1n v\u00e0 Trustworthiness \u2014 \u0111\u1ed9 tin c\u1eady. E-E-A-T kh\u00f4ng ph\u1ea3i m\u1ed9t th\u1ee7 thu\u1eadt \u0111\u1ec3 \u0111\u1ea9y t\u1eeb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[16],"class_list":["post-3364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/comments?post=3364"}],"version-history":[{"count":1,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3364\/revisions"}],"predecessor-version":[{"id":3365,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/posts\/3364\/revisions\/3365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media\/3363"}],"wp:attachment":[{"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/media?parent=3364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/categories?post=3364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbaseup.com\/kien-thuc\/wp-json\/wp\/v2\/tags?post=3364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}