{"id":3364,"date":"2026-07-17T11:01:21","date_gmt":"2026-07-17T11:01:21","guid":{"rendered":"https:\/\/vbaseup.com\/kien-thuc\/?p=3364"},"modified":"2026-10-08T07:24:02","modified_gmt":"2026-10-08T07:24:02","slug":"eeat-trong-seo","status":"publish","type":"post","link":"https:\/\/vbaseup.com\/kien-thuc\/eeat-trong-seo\/","title":{"rendered":"E-E-A-T trong SEO: C\u00e1ch \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng"},"content":{"rendered":"<blockquote><p>Ngo\u00e0i n\u1ed9i dung b\u00e0i vi\u1ebft, Google c\u00f2n quan t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi vi\u1ebft v\u00e0 nh\u1eefng l\u00fd do \u0111\u1ec3 tin h\u1ecd.<\/p><\/blockquote>\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 ti\u1ec1n b\u1ea1c hay s\u1ee9c kh\u1ecfe, r\u1ed3i t\u1ef1 h\u1ecfi: \u201cNg\u01b0\u1eddi vi\u1ebft b\u00e0i n\u00e0y l\u00e0 ai m\u00e0 m\u00ecnh ph\u1ea3i tin?\u201d M\u1ed9t b\u00e0i vi\u1ebft hay ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3. Ch\u00fang ta c\u00f2n c\u1ea7n bi\u1ebft ng\u01b0\u1eddi \u0111\u1ee9ng sau n\u1ed9i dung c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec3u ch\u1ee7 \u0111\u1ec1 h\u1ecd vi\u1ebft, v\u00e0 c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng hay kh\u00f4ng.<\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m website v\u1eabn cho r\u1eb1ng ch\u1ec9 c\u1ea7n vi\u1ebft th\u1eadt hay, th\u1eadt d\u00e0i l\u00e0 \u0111\u1ee7. Tuy nhi\u00ean, Google c\u00f2n xem x\u00e9t \u0111\u1ed9 tin c\u1eady c\u1ee7a website qua b\u1ed9 ti\u00eau ch\u00ed E-E-A-T. V\u1eady nh\u1eefng ti\u00eau ch\u00ed n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u th\u1ebf n\u00e0o, v\u00e0 v\u00ec sao c\u00f3 website b\u1ecb xem x\u00e9t kh\u1eaft khe h\u01a1n nh\u1eefng website kh\u00e1c?<\/p>\n<h2>E-E-A-T l\u00e0 g\u00ec?<\/h2>\n<p>E-E-A-T l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Experience (tr\u1ea3i nghi\u1ec7m), Expertise (chuy\u00ean m\u00f4n), Authoritativeness (t\u00ednh th\u1ea9m quy\u1ec1n) v\u00e0 Trustworthiness (\u0111\u1ed9 tin c\u1eady). \u0110\u00e2y l\u00e0 4 ti\u00eau ch\u00ed Google ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o khi \u0111\u00e1nh gi\u00e1 m\u1ed9t website. B\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p c\u1ea3 c\u00e1ch vi\u1ebft E-A-T v\u00e0 E-E-A-T \u0111\u1ec3 ch\u1ec9 b\u1ed9 ti\u00eau ch\u00ed n\u00e0y.<\/p>\n<p>M\u1ed7i ti\u00eau ch\u00ed t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi v\u1ec1 n\u1ed9i dung v\u00e0 ng\u01b0\u1eddi t\u1ea1o ra n\u00f3:<\/p>\n<ul>\n<li><strong>Experience (Tr\u1ea3i nghi\u1ec7m):<\/strong> Ng\u01b0\u1eddi vi\u1ebft c\u00f3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf (first-hand experience) v\u1edbi ch\u1ee7 \u0111\u1ec1 \u0111ang chia s\u1ebb hay kh\u00f4ng?<\/li>\n<li><strong>Expertise (Chuy\u00ean m\u00f4n):<\/strong> Ng\u01b0\u1eddi vi\u1ebft c\u00f3 chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng \u0111\u1ebfn \u0111\u00e2u v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3?<\/li>\n<li><strong>Authoritativeness (T\u00ednh th\u1ea9m quy\u1ec1n):<\/strong> T\u00e1c gi\u1ea3 v\u00e0 website c\u00f3 uy t\u00edn (reputation) ra sao? H\u1ecd c\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady kh\u00f4ng?<\/li>\n<li><strong>Trustworthiness (\u0110\u1ed9 tin c\u1eady):<\/strong> Website c\u00f9ng n\u1ed9i dung tr\u00ean \u0111\u00f3 ch\u00ednh x\u00e1c, trung th\u1ef1c, an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n<\/ul>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/image-6.png\" alt=\"S\u01a1 \u0111\u1ed3 b\u1ed1n th\u00e0nh ph\u1ea7n E-E-A-T: tr\u1ea3i nghi\u1ec7m, chuy\u00ean m\u00f4n, t\u00ednh th\u1ea9m quy\u1ec1n v\u00e0 \u0111\u1ed9 tin c\u1eady\" \/>B\u1ed1n th\u00e0nh ph\u1ea7n c\u1ee7a E-E-A-T gi\u00fap xem x\u00e9t n\u1ed9i dung c\u00f9ng ng\u01b0\u1eddi \u0111\u1ee9ng sau n\u1ed9i dung.<\/p>\n<\/div>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00e2y l\u00e0 c\u00e1ch Google xem x\u00e9t \u201cl\u00fd l\u1ecbch\u201d c\u1ee7a n\u1ed9i dung. B\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft, b\u1ed9 ti\u00eau ch\u00ed c\u00f2n x\u00e9t \u0111\u1ebfn vi\u1ec7c ai vi\u1ebft, h\u1ecd c\u00f3 hi\u1ec3u \u0111i\u1ec1u m\u00ecnh \u0111ang vi\u1ebft v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c c\u00f4ng nh\u1eadn hay kh\u00f4ng.<\/p>\n<h2>E-E-A-T v\u00e0 YMYL kh\u00e1c nhau th\u1ebf n\u00e0o?<\/h2>\n<p>\u0110i k\u00e8m E-E-A-T, b\u1ea1n th\u01b0\u1eddng g\u1eb7p m\u1ed9t thu\u1eadt ng\u1eef kh\u00e1c l\u00e0 YMYL, vi\u1ebft t\u1eaft c\u1ee7a Your Money or Your Life (t\u1ea1m d\u1ecbch: ti\u1ec1n b\u1ea1c ho\u1eb7c cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n). Hai kh\u00e1i ni\u1ec7m n\u00e0y d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn, nh\u01b0ng c\u00f3 vai tr\u00f2 kh\u00e1c nhau. E-E-A-T l\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 website m\u1ea1nh hay y\u1ebfu, c\u00f2n YMYL l\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i xem website thu\u1ed9c nh\u00f3m n\u00e0o.<\/p>\n<p>N\u1ebfu n\u1ed9i dung t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, Google s\u1ebd x\u1ebfp website \u0111\u00f3 v\u00e0o nh\u00f3m YMYL. Kh\u00f4ng ph\u1ea3i website n\u00e0o c\u0169ng thu\u1ed9c nh\u00f3m n\u00e0y. Nh\u1eefng website \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o YMYL th\u01b0\u1eddng n\u1eb1m trong m\u1ed9t trong 6 danh m\u1ee5c sau:<\/p>\n<ul>\n<li><strong>Th\u00f4ng tin t\u00e0i ch\u00ednh:<\/strong> T\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0, k\u1ebf ho\u1ea1ch h\u01b0u tr\u00ed, thu\u1ebf, b\u1ea3o hi\u1ec3m v\u00e0 ng\u00e2n h\u00e0ng. M\u1ed9t l\u1eddi khuy\u00ean sai trong nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc m\u1ea5t s\u1ea1ch kho\u1ea3n ti\u1ebft ki\u1ec7m.<\/li>\n<li><strong>S\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n:<\/strong> T\u01b0 v\u1ea5n y t\u1ebf, thu\u1ed1c, tri\u1ec7u ch\u1ee9ng b\u1ec7nh, dinh d\u01b0\u1ee1ng v\u00e0 an to\u00e0n lao \u0111\u1ed9ng. Vi\u1ec7c l\u00e0m theo th\u00f4ng tin sai c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i th\u1ec3 ch\u1ea5t, th\u1eadm ch\u00ed \u1ea3nh h\u01b0\u1edfng t\u00ednh m\u1ea1ng.<\/li>\n<li><strong>Ph\u00e1p lu\u1eadt v\u00e0 ch\u00ednh ph\u1ee7:<\/strong> Th\u00f4ng tin v\u1ec1 quy\u1ec1n c\u00f4ng d\u00e2n, t\u01b0 ph\u00e1p, th\u1ee7 t\u1ee5c di tr\u00fa, b\u1ea7u c\u1eed v\u00e0 lu\u1eadt ph\u00e1p.<\/li>\n<li><strong>Tin t\u1ee9c v\u00e0 s\u1ef1 ki\u1ec7n th\u1eddi s\u1ef1:<\/strong> Th\u00f4ng tin ch\u00ednh tr\u1ecb v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng, n\u01a1i th\u00f4ng tin sai l\u1ec7ch (misinformation) d\u1ec5 lan truy\u1ec1n.<\/li>\n<li><strong>Mua s\u1eafm v\u00e0 giao d\u1ecbch:<\/strong> Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, li\u00ean quan \u0111\u1ebfn th\u00f4ng tin th\u1ebb t\u00edn d\u1ee5ng.<\/li>\n<li><strong>Nh\u00f3m ng\u01b0\u1eddi v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc:<\/strong> Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn ch\u1ee7ng t\u1ed9c, t\u00f4n gi\u00e1o, gi\u1edbi t\u00ednh v\u00e0 khuy\u1ebft t\u1eadt.<\/li>\n<\/ul>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/image-7.png\" alt=\"S\u00e1u nh\u00f3m ch\u1ee7 \u0111\u1ec1 YMYL: t\u00e0i ch\u00ednh, s\u1ee9c kh\u1ecfe, ph\u00e1p lu\u1eadt, mua s\u1eafm, th\u1eddi s\u1ef1 v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc\" \/>Minh h\u1ecda s\u00e1u nh\u00f3m ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ti\u1ec1n b\u1ea1c v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<\/div>\n<p>Nh\u1eefng danh m\u1ee5c n\u00e0y th\u01b0\u1eddng b\u1ecb Google xem x\u00e9t kh\u1eaft khe h\u01a1n, b\u1edfi ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng khi l\u00e0m theo th\u00f4ng tin sai t\u1eeb c\u00e1c website thi\u1ebfu \u0111\u00e1ng tin. Ch\u1ee7 \u0111\u1ec1 c\u00e0ng li\u00ean quan \u0111\u1ebfn ti\u1ec1n b\u1ea1c v\u00e0 cu\u1ed9c s\u1ed1ng, m\u1ee9c \u0111\u1ed9 xem x\u00e9t c\u00e0ng cao.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n n\u1ebfu \u0111ang v\u1eadn h\u00e0nh m\u1ed9t website b\u00e1n h\u00e0ng c\u00f3 thanh to\u00e1n online, r\u1ea5t c\u00f3 th\u1ec3 website c\u1ee7a b\u1ea1n \u0111\u00e3 thu\u1ed9c nh\u00f3m mua s\u1eafm v\u00e0 giao d\u1ecbch.<\/p>\n<h2>M\u1ed9t b\u00e0i vi\u1ebft th\u1ec3 hi\u1ec7n \u0111\u1ed9 tin c\u1eady th\u1ebf n\u00e0o?<\/h2>\n<p>B\u00e0i h\u01b0\u1edbng d\u1eabn v\u1ec1 Roth IRA tr\u00ean Investopedia l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. Roth IRA l\u00e0 m\u1ed9t d\u1ea1ng t\u00e0i kho\u1ea3n h\u01b0u tr\u00ed c\u00e1 nh\u00e2n c\u1ee7a M\u1ef9, thu\u1ed9c ch\u1ee7 \u0111\u1ec1 t\u00e0i ch\u00ednh trong nh\u00f3m YMYL. V\u1edbi nh\u1eefng n\u1ed9i dung n\u00e0y, ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi th\u1ef1c s\u1ef1 am hi\u1ec3u l\u0129nh v\u1ef1c.<\/p>\n<p>B\u00e0i vi\u1ebft c\u00f3 3 \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong c\u00e1ch tri\u1ec3n khai E-E-A-T:<\/p>\n<h3>Ch\u1ee7 \u0111\u1ec1 b\u1ec1n v\u1eefng, n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt<\/h3>\n<p>Roth IRA l\u00e0 ch\u1ee7 \u0111\u1ec1 t\u00e0i ch\u00ednh c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i (evergreen), v\u00e0 b\u00e0i h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. Vi\u1ec7c hi\u1ec3n th\u1ecb ng\u00e0y c\u1eadp nh\u1eadt gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc y\u00ean t\u00e2m r\u1eb1ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i b\u00e0i vi\u1ebft \u0111\u00e3 b\u1ecb \u201cb\u1ecf qu\u00ean\u201d nhi\u1ec1u n\u0103m, \u0111\u1ebfn m\u1ee9c th\u00f4ng tin kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi lu\u1eadt thu\u1ebf hi\u1ec7n h\u00e0nh.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/image-9.png\" alt=\"B\u00e0i Roth IRA tr\u00ean Investopedia hi\u1ec3n th\u1ecb ng\u00e0y c\u1eadp nh\u1eadt, ti\u1ec3u s\u1eed Troy Segal v\u00e0 ch\u00ednh s\u00e1ch bi\u00ean t\u1eadp\" \/>Investopedia c\u00f4ng khai ng\u00e0y c\u1eadp nh\u1eadt, th\u00f4ng tin t\u00e1c gi\u1ea3 v\u00e0 ch\u00ednh s\u00e1ch bi\u00ean t\u1eadp ngay trong b\u00e0i vi\u1ebft.<\/p>\n<\/div>\n<h3>Ng\u01b0\u1eddi vi\u1ebft v\u00e0 ng\u01b0\u1eddi ki\u1ec3m duy\u1ec7t \u0111\u1ec1u c\u00f3 t\u00ean<\/h3>\n<p>B\u00e0i h\u01b0\u1edbng d\u1eabn ph\u00e2n bi\u1ec7t r\u00f5 3 vai tr\u00f2. M\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 t\u00ean v\u00e0 \u0111\u01b0\u1eddng d\u1eabn t\u1edbi trang ti\u1ec3u s\u1eed ri\u00eang:<\/p>\n<ul>\n<li><strong>T\u00e1c gi\u1ea3 (byline):<\/strong> Troy Segal, k\u00e8m \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn ti\u1ec3u s\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00e1 nh\u00e2n. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft ng\u01b0\u1eddi \u0111\u1ee9ng t\u00ean l\u00e0 ng\u01b0\u1eddi th\u1eadt, thay v\u00ec m\u1ed9t c\u00e1i t\u00ean \u1ea3o.<\/li>\n<li><strong>Ng\u01b0\u1eddi duy\u1ec7t chuy\u00ean m\u00f4n (reviewed by):<\/strong> Lea D. Uradu, J.D., v\u1edbi c\u00e1c ch\u1ee9ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn thu\u1ebf \u0111\u01b0\u1ee3c n\u00eau r\u00f5. B\u00e0i vi\u1ebft c\u0169ng d\u1eabn link \u0111\u1ebfn ti\u1ec3u s\u1eed c\u1ee7a b\u00e0 v\u00e0 H\u1ed9i \u0111\u1ed3ng Ki\u1ec3m duy\u1ec7t T\u00e0i ch\u00ednh (Financial Review Board).<\/li>\n<li><strong>Ng\u01b0\u1eddi ki\u1ec3m tra th\u1ef1c t\u1ebf (fact checked by):<\/strong> Vikki Velasquez, k\u00e8m \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn trang ti\u1ec3u s\u1eed \u0111\u1ea7y \u0111\u1ee7.<\/li>\n<\/ul>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/image-10.png\" alt=\"Th\u00f4ng tin ng\u01b0\u1eddi ki\u1ec3m tra th\u1ef1c t\u1ebf Vikki Velasquez v\u00e0 trang ti\u1ec3u s\u1eed tr\u00ean Investopedia\" \/>Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 m\u1edf ti\u1ec3u s\u1eed Vikki Velasquez t\u1eeb m\u1ee5c \u201cFact checked by\u201d \u0111\u1ec3 t\u00ecm hi\u1ec3u kinh nghi\u1ec7m c\u1ee7a b\u00e0.<\/p>\n<\/div>\n<h3>Ngu\u1ed3n tham kh\u1ea3o \u0111\u01b0\u1ee3c c\u00f4ng khai<\/h3>\n<p>Trong b\u00e0i c\u00f3 c\u00e1c \u0111\u01b0\u1eddng d\u1eabn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ngu\u1ed3n uy t\u00edn nh\u01b0 IRS &#8211; c\u01a1 quan thu\u1ebf Hoa K\u1ef3. Cu\u1ed1i b\u00e0i, m\u1ee5c \u201cARTICLE SOURCES\u201d li\u1ec7t k\u00ea c\u00f4ng khai t\u00e0i li\u1ec7u tham kh\u1ea3o, g\u1ed3m 3 t\u00e0i li\u1ec7u c\u1ee7a IRS, trong \u0111\u00f3 c\u00f3 Publication 590-A.<\/p>\n<p>Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn th\u1ea5y qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u ph\u00eda sau b\u00e0i vi\u1ebft. Thay v\u00ec ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh \u0111\u00e1ng tin, Investopedia cung c\u1ea5p nh\u1eefng chi ti\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc t\u1ef1 ki\u1ec3m ch\u1ee9ng.<\/p>\n<div class=\"article-image\"><img decoding=\"async\" src=\"https:\/\/vbaseup.com\/kien-thuc\/wp-content\/uploads\/2026\/07\/image-11.png\" alt=\"Tr\u00edch d\u1eabn t\u00e0i li\u1ec7u IRS trong n\u1ed9i dung v\u00e0 danh s\u00e1ch Article Sources c\u1ee7a b\u00e0i Roth IRA tr\u00ean Investopedia\" \/>Ngu\u1ed3n IRS \u0111\u01b0\u1ee3c d\u1eabn ngay trong n\u1ed9i dung v\u00e0 li\u1ec7t k\u00ea \u1edf m\u1ee5c \u201cARTICLE SOURCES\u201d \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc ki\u1ec3m ch\u1ee9ng.<\/p>\n<\/div>\n<h2>Backlink c\u00f3 vai tr\u00f2 g\u00ec trong E-E-A-T?<\/h2>\n<p>Ngo\u00e0i vi\u1ec7c vi\u1ebft b\u00e0i c\u1ea9n th\u1eadn v\u00e0 ghi r\u00f5 t\u00ean t\u00e1c gi\u1ea3, \u0111\u1ed9 uy t\u00edn c\u00f2n li\u00ean quan \u0111\u1ebfn c\u00e1ch nh\u1eefng website kh\u00e1c n\u00f3i v\u1ec1 b\u1ea1n. \u0110\u00e2y l\u00e0 l\u00fac backlink v\u00e0 c\u00e1c l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn (mentions) \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Backlink l\u00e0 \u0111\u01b0\u1eddng d\u1eabn t\u1eeb website kh\u00e1c tr\u1ecf v\u1ec1 website c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong m\u1ed9t b\u00e0i \u0111\u0103ng, chuy\u00ean gia SEO Marie Haynes k\u1ec3 l\u1ea1i cu\u1ed9c trao \u0111\u1ed5i v\u1edbi Gary Illyes c\u1ee7a Google v\u1ec1 E-A-T. Theo l\u1eddi b\u00e0, \u00f4ng cho bi\u1ebft ti\u00eau ch\u00ed n\u00e0y ph\u1ea7n l\u1edbn d\u1ef1a tr\u00ean backlink v\u00e0 c\u00e1c l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn t\u1eeb nh\u1eefng website c\u00f3 th\u1ea9m quy\u1ec1n. Ch\u1eb3ng h\u1ea1n, vi\u1ec7c \u0111\u01b0\u1ee3c t\u1edd The Washington Post nh\u1eafc t\u1edbi l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u1ed1t.<\/p>\n<p>\u00d4ng c\u0169ng g\u1ee3i \u00fd \u0111\u1ecdc c\u00e1c ph\u1ea7n v\u1ec1 E-A-T trong H\u01b0\u1edbng d\u1eabn \u0110\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng (QRG). Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 th\u00f4ng tin \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i qua m\u1ed9t b\u00e0i \u0111\u0103ng. V\u00ec v\u1eady, n\u00f3 ch\u1ec9 l\u00e0 b\u1eb1ng ch\u1ee9ng tham kh\u1ea3o cho th\u1ea5y backlink ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 E-E-A-T, ch\u1ee9 ch\u01b0a ph\u1ea3i m\u1ed9t c\u00f4ng th\u1ee9c ch\u1eafc ch\u1eafn.<\/p>\n<h2>L\u00e0m g\u00ec \u0111\u1ec3 website \u0111\u00e1ng tin h\u01a1n?<\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 xem vi\u1ec7c r\u00e0 so\u00e1t E-E-A-T nh\u01b0 m\u1ed9t l\u1ea7n \u201ckh\u00e1m s\u1ee9c kh\u1ecfe\u201d \u0111\u1ecbnh k\u1ef3 cho website. C\u00f3 13 vi\u1ec7c c\u1ea7n ch\u00fa \u00fd, t\u1eeb n\u1ed9i dung, ng\u01b0\u1eddi vi\u1ebft \u0111\u1ebfn th\u00f4ng tin doanh nghi\u1ec7p v\u00e0 uy t\u00edn b\u00ean ngo\u00e0i website.<\/p>\n<h3>\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/h3>\n<ul>\n<li><strong>N\u1ed9i dung ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch:<\/strong> Th\u00f4ng tin c\u1ea7n \u0111\u00fang s\u1ef1 th\u1eadt v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho ng\u01b0\u1eddi \u0111\u1ecdc. \u0110\u00e2y l\u00e0 ph\u1ea7n c\u1ea7n \u0111\u1ea3m b\u1ea3o khi x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00ednh c\u1ee7a website.<\/li>\n<li><strong>D\u1eabn ngu\u1ed3n \u0111\u00e1ng tin c\u1eady:<\/strong> Kh\u00f4ng \u00edt ng\u01b0\u1eddi vi\u1ebft ho\u00e0n th\u00e0nh c\u1ea3 b\u00e0i m\u00e0 kh\u00f4ng n\u00f3i r\u00f5 th\u00f4ng tin \u0111\u1ebfn t\u1eeb \u0111\u00e2u. B\u1ea1n n\u00ean g\u1eafn link \u0111\u1ebfn ngu\u1ed3n g\u1ed1c c\u1ee7a d\u1eef li\u1ec7u, nh\u01b0 trang ch\u00ednh ph\u1ee7, b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u ho\u1eb7c t\u00e0i li\u1ec7u khoa h\u1ecdc, \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/li>\n<li><strong>C\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ecbnh k\u1ef3:<\/strong> Th\u00f4ng tin \u0111\u00fang t\u1eeb 5 n\u0103m tr\u01b0\u1edbc ch\u01b0a ch\u1eafc c\u00f2n ph\u00f9 h\u1ee3p \u1edf hi\u1ec7n t\u1ea1i. V\u00ec v\u1eady b\u1ea1n c\u1ea7n r\u00e0 so\u00e1t \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin l\u1ed7i th\u1eddi, \u0111\u1ed3ng th\u1eddi x\u00f3a ho\u1eb7c l\u00e0m m\u1edbi nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p. \u0110\u00e2y l\u00e0 c\u00e1ch duy tr\u00ec \u0111\u1ed9 \u201ct\u01b0\u01a1i\u201d (freshness) cho n\u1ed9i dung tr\u00ean website.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng n\u1ed9i dung evergreen:<\/strong> B\u1ea1n n\u00ean t\u1ea1o nh\u1eefng t\u00e0i li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i. Nh\u1eefng n\u1ed9i dung n\u00e0y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u00e1c website kh\u00e1c t\u1ef1 nguy\u1ec7n tr\u00edch d\u1eabn v\u00e0 \u0111\u1eb7t link.<\/li>\n<\/ul>\n<h3>Minh b\u1ea1ch ng\u01b0\u1eddi vi\u1ebft v\u00e0 quy tr\u00ecnh bi\u00ean t\u1eadp<\/h3>\n<ul>\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi chuy\u00ean gia:<\/strong> SME l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a subject matter expert, t\u1ee9c chuy\u00ean gia trong l\u0129nh v\u1ef1c b\u1ea1n \u0111ang vi\u1ebft. B\u1ea1n n\u00ean l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd \u0111\u1ec3 vi\u1ebft ho\u1eb7c duy\u1ec7t b\u00e0i. Google \u0111\u00e3 nhi\u1ec1u l\u1ea7n nh\u1ea5n m\u1ea1nh r\u1eb1ng, c\u00e0ng l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng chuy\u00ean gia th\u1ef1c s\u1ef1 am hi\u1ec3u ch\u1ee7 \u0111\u1ec1, \u0111\u00e1nh gi\u00e1 E-E-A-T c\u1ee7a website c\u00e0ng t\u1ed1t.<\/li>\n<li><strong>Ghi t\u00ean t\u00e1c gi\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng trang ti\u1ec3u s\u1eed:<\/strong> T\u00ean t\u00e1c gi\u1ea3 (byline) v\u00e0 trang ti\u1ec3u s\u1eed (bio page) gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft ai \u0111\u1ee9ng sau n\u1ed9i dung. B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng ti\u1ec3u s\u1eed chi ti\u1ebft cho t\u00e1c gi\u1ea3, bi\u00ean t\u1eadp vi\u00ean v\u00e0 chuy\u00ean gia ki\u1ec3m duy\u1ec7t, k\u00e8m link \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i c\u00e1 nh\u00e2n. C\u00e1ch n\u00e0y cho th\u1ea5y b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 ki\u1ec3m duy\u1ec7t b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n.<\/li>\n<li><strong>L\u00e0m r\u00f5 quy tr\u00ecnh bi\u00ean t\u1eadp:<\/strong> Website c\u1ea7n hi\u1ec3n th\u1ecb r\u00f5 ai vi\u1ebft, ai duy\u1ec7t chuy\u00ean m\u00f4n v\u00e0 ai ki\u1ec3m tra th\u1ef1c t\u1ebf. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 3 vai tr\u00f2 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong v\u00ed d\u1ee5 Investopedia.<\/li>\n<\/ul>\n<h3>Cung c\u1ea5p th\u00f4ng tin v\u1ec1 website v\u00e0 doanh nghi\u1ec7p<\/h3>\n<ul>\n<li><strong>X\u00e2y d\u1ef1ng trang Gi\u1edbi thi\u1ec7u (About Us):<\/strong> Trang n\u00e0y c\u1ea7n n\u00eau s\u1ee9 m\u1ec7nh c\u00f4ng ty, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng. Khi c\u00f2n c\u00e2n nh\u1eafc c\u00f3 n\u00ean tin website hay kh\u00f4ng, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p qua nh\u1eefng th\u00f4ng tin n\u00e0y.<\/li>\n<li><strong>Ho\u00e0n thi\u1ec7n trang Li\u00ean h\u1ec7 (Contact Us):<\/strong> B\u1ea1n n\u00ean cung c\u1ea5p form li\u00ean h\u1ec7, email, \u0111\u1ecba ch\u1ec9 v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. Nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 th\u1eadt ph\u00eda sau n\u1ed9i dung.<\/li>\n<li><strong>T\u00edch h\u1ee3p d\u1eef li\u1ec7u c\u1ea5u tr\u00fac (structured data):<\/strong> Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 c\u00e1ch \u201cd\u00e1n nh\u00e3n\u201d th\u00f4ng tin trong m\u00e3 ngu\u1ed3n \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u ch\u00ednh x\u00e1c \u0111\u00e2u l\u00e0 t\u00e1c gi\u1ea3, b\u00e0i vi\u1ebft hay t\u1ed5 ch\u1ee9c. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch \u00e1p d\u1ee5ng t\u1ea1i Schema.org.<\/li>\n<\/ul>\n<h3>X\u00e2y d\u1ef1ng uy t\u00edn b\u00ean ngo\u00e0i website<\/h3>\n<ul>\n<li><strong>Thu h\u00fat backlink ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> Nh\u01b0 \u0111\u00e3 n\u00f3i, li\u00ean k\u1ebft t\u1eeb nh\u1eefng website uy t\u00edn trong ng\u00e0nh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ea7n ch\u00fa \u00fd khi r\u00e0 so\u00e1t E-E-A-T. B\u1ea1n n\u00ean t\u1eadp trung thu h\u00fat c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng ngu\u1ed3n n\u00e0y.<\/li>\n<li><strong>Hi\u1ec3n th\u1ecb gi\u1ea3i th\u01b0\u1edfng v\u00e0 ch\u1ee9ng nh\u1eadn:<\/strong> C\u00e1c gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn (awards v\u00e0 endorsements) v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean website. M\u1ed9t v\u00ed d\u1ee5 l\u00e0 WebMD, website s\u1ee9c kh\u1ecfe thu\u1ed9c nh\u00f3m YMYL, tr\u01b0ng b\u00e0y gi\u1ea3i th\u01b0\u1edfng theo t\u1eebng n\u0103m, ch\u1eb3ng h\u1ea1n 2022 Eddie &amp; Ozzies.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn:<\/strong> B\u00ean c\u1ea1nh website c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng danh ti\u1ebfng, qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba nh\u01b0 Trustpilot, Google Business v\u00e0 G2.<\/li>\n<\/ul>\n<hr \/>\n<p>T\u00ean t\u00e1c gi\u1ea3, trang Gi\u1edbi thi\u1ec7u hay trang Li\u00ean h\u1ec7 tr\u01b0\u1edbc h\u1ebft gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi h\u1ecd c\u00f3 n\u00ean tin website hay kh\u00f4ng. V\u00ec v\u1eady, nhi\u1ec1u vi\u1ec7c trong danh s\u00e1ch tr\u00ean c\u0169ng ph\u1ee5c v\u1ee5 ch\u00ednh ng\u01b0\u1eddi \u0111\u1ecdc. \u0110i\u1ec1u n\u00e0y c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ec1n b\u1ea1c, s\u1ee9c kh\u1ecfe v\u00e0 ph\u00e1p l\u00fd, v\u1ed1n thu\u1ed9c nh\u00f3m YMYL v\u00e0 \u0111\u01b0\u1ee3c Google xem x\u00e9t kh\u1eaft khe h\u01a1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch m\u1edf b\u00e0i vi\u1ebft quan tr\u1ecdng nh\u1ea5t tr\u00ean website, ki\u1ec3m tra xem \u0111\u00e3 c\u00f3 t\u00ean t\u00e1c gi\u1ea3, ng\u00e0y c\u1eadp nh\u1eadt v\u00e0 ngu\u1ed3n tr\u00edch d\u1eabn \u0111\u00e1ng tin hay ch\u01b0a. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y xem ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 d\u1ec5 t\u00ecm th\u1ea5y trang Gi\u1edbi thi\u1ec7u v\u00e0 Li\u00ean h\u1ec7 kh\u00f4ng. Nh\u1eefng ch\u1ed7 c\u00f2n thi\u1ebfu ch\u00ednh l\u00e0 c\u00e1c vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft tay v\u00e0o b\u1ed5 sung ngay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ngo\u00e0i n\u1ed9i dung b\u00e0i vi\u1ebft, Google c\u00f2n quan t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi vi\u1ebft v\u00e0 nh\u1eefng l\u00fd do \u0111\u1ec3 tin h\u1ecd. 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